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Healthcare has this adorable belief… “If we just explain our value clearly enough, people will understand.” No. The internet doesn’t reward explanations. It rewards proof. In this episode, we break down the legendary Will It Blend? strategy and why a blender destroying iPhones generated hundreds of millions of views — and what that teaches healthcare, PT clinics, associations, and tech companies about earning attention. Because here’s the uncomfortable truth: Most organizations don’t have...

Hear from the storytellers behind LAMP’s TED-style leadership session at CSM 2026. These PTs aren’t just talking about leadership—they’re living it through deeply personal stories of rediscovery, burnout recovery, and professional pivots. ????️ Hear from: Jennifer Green-Wilson on how passion fuels transformation Sean Bagbey on mental health and leadership John Corcoran on finding influence outside the traditional path Kristin Walls on self-leadership and reclaiming your identity Lori Pearl...

In this PT Breakfast Club livestream, Jimmy McKay sits down with Dave Kittle and Tony Maritato to unpack what’s actually working for clinic owners and PT creators right now: why posting volume wins, how to build repeatable content formats, a DM strategy that leads to real-world referral relationships, and how to stop letting the fear of “PT internet criticism” keep you quiet. Key Takeaways Frequency is the lever: growth comes from reps, not perfection. Pick 1–5 repeatable formats and run them...

What happens when physical therapists decide the clinic isn’t the finish line — it’s the starting point? In this roundtable discussion, Lindsay, Kelly, and Todd dive into how PTs can lead from any position — whether you’re a student, a staff clinician, or in the C-suite. They get real about imposter syndrome, leadership guilt, CSM session picks, and why bringing your own chair to the table might be the most powerful move of your career. In This Episode: 3 signs you’re ready for a leadership ro...

Larry Benz, John Childs, and Tim Flynn join Jimmy to tackle some of the most urgent—and uncomfortable—questions in physical therapy. Are we educating students into a broken system? LINK TO THEIR LATEST ARTICLE LINK TO LARRY'S SUBSTACK Why do most PTs say they wouldn't want their kids to become PTs? And what would it take to fix this before the next generation gives up? From the burden of tuition to the unintended consequences of accreditation rigidity, this episode pulls no punches. It's a h...

Physical therapists are short on time, long on complaints, and totally missing the point: we're in an attention economy. In this episode, Jimmy and the crew dive into: How RTM is "free money" and still ignored What ESPN's ridiculous programming can teach PT clinics CrossFit, Peloton, and OrangeTheory as models for gamifying outcomes Why most CSM booths are $20,000 toilets Clinic competition, trivia-style leaderboards, and The Floor is Lava: Medicare Edition This isn't about hype. It's abou...

This episode will challenge how you think about rehab, performance, and your role as a PT. Vikash Sharma — founder of Perfect Stride Physical Therapy and Running for Life — lays out a powerful argument: PTs are perfectly positioned to lead the health ecosystem, but most are playing way too small. He explains why strength training is non-negotiable for runners (and humans), how to treat beyond the injury, and the mindset shift new grads need. ???? Hot topics: Rehab = Performance Why runners m...

Most clinics say they need "more marketing." But what they actually need is a plan that works. Andrea Cheney is a healthcare strategist who’s spent 20 years leading in-house teams and advising growth-stage companies. In this episode, she teams up with Jimmy to break down what doesn’t work in healthcare marketing—and what actually moves the needle. ???? Key Moments: The real job of marketing (hint: it's not social media) How to build a message that lands with patients AND hires What C-suite...

Dr. Lisa Flexner — educator, leader, and founder of Flex Health Consulting. Catch her at CSM 2026 delivering three sessions on workplace culture, substance use in patients, and weight bias in PT. This episode covers: Why clinic culture is the #1 retention tool How to stop blaming clinicians for system problems What PTs must understand about patients using cannabis, opioids, and psilocybin How weight stigma harms health outcomes — and how to have the conversation right Guest Info: Website: F...

Scott Chesney’s life changed forever at 15 when a spinal stroke left him paralyzed. But that was only the beginning of his journey. In this inspiring episode, Scott joins Jimmy to share: How he navigated grief, anger, and acceptance The transformational power of physical therapy Why permission to feel is a crucial healing step What happened the day he walked across burning coals at a Tony Robbins seminar—on his hands How Deepak Chopra helped him look inward, while Robbins pushed him outward...

Former Top 10 Pro Athlete → Neuroscientist → Startup Founder Dr. Jo Shattuck’s journey is wild: from cleaning carpets while living in a camper… to becoming a world-ranked athlete, then a neuroscience PhD, and now the founder of PantherTec. In this episode, Jo breaks down how we’ve been teaching movement wrong — and what proprioception, kinesthetic dissonance, and wearable tech have to do with fixing it. ???? Learn how PantherTec’s CAT device is helping athletes, patients, and clinicians unlock...

Episode Title: Ryan Eder: Virtual PT With Real Outcomes Guest: Ryan Eder, Founder – Laina Health What You’ll Learn: Why healthcare leaders care about completion rates and engagement How virtual PT at Laina Health is outperforming traditional care What every PT student should know about the next decade of care delivery How to talk to systems, payers, and investors in their language ???? Metrics That Matter: 60% completion vs national avg of 30% 68% pain reduction across thousands of cases ...

This episode of PT Pintcast brings together the crew behind the PT Breakfast Club — Tony Maritato, Dave Kittle, and Jimmy McKay — for an unfiltered roundtable on the state of the profession. What starts as a conversation about PT burnout quickly unpacks into the deeper issues fueling the fire: unrealistic expectations, outdated business models, weak Medicare reimbursement, and a profession still stuck in legacy mindsets. Expect sarcasm, solutions, and some hard truths — plus some good-natured ...

In this episode, Jimmy sits down with CJ Morrow—licensed PT and health tech leader—to explore the evolving role of AI in rehab. From demystifying compliance to explaining how AI can become your new thought partner, this conversation is loaded with insights for any PT navigating the future of care. Topics Covered: – The 6 Types of Working Genius and team synergy – Why tech resistance is really about billing & complexity – Compliance isn’t a roadblock—it’s a swim lane – How PTs are training th...

This episode dives into healthcare leadership, clinician burnout, and what actually creates thriving clinical cultures. Jimmy sits down with Hollie Cunningham — a PT who now splits her time between treating patients and reshaping how clinics support their teams. From early warning signs of burnout to practical ways to engage PT students and new grads, this is your playbook for building a culture that lasts. In This Episode: Why burnout often shows up as disengagement first How to support clin...

Clinics are growing — but staff are leaving. Burnout is peaking. And your cash flow might be bleeding out. In this episode, Jimmy breaks down the brand new 2026 Rehab Therapy Industry Report — based on data from 550+ outpatient practices — to answer the big questions: Why are 80% of PTs considering leaving the profession? What do high-growth clinics do differently to thrive in this economy? How are automation and AI changing clinic survival and staff retention? What behavior patterns predic...

Why are some physical therapy clinics thriving while others struggle to stay full? Dr. Jared Cooper doesn’t just run a successful private-pay clinic — he teaches PTs how to break free from insurance dependency, master pricing psychology, and use content to drive patient commitment before they ever walk through the door. We cover: How to design a clinic that works for YOU Pricing strategies that beat the copay game Why most clinic owners get stuck trying to scale Creating content that actual...

Owen Campbell left the corporate world to build his PT practice from the trunk of his car. Now he’s helping other clinicians turn business dreams into real growth. In this episode, we unpack: Why PTs actually make great business owners (but were never taught how) Why most burnout has nothing to do with patient load How to build a business mindset (without an MBA) What makes growth possible — and worth it Guest: Owen Campbell Co-founder of Physio Growth @thephysiogrowthguys | https://www....

Jimmy & Tony go off-script on this special snow day edition of the PT Breakfast Club. From Graham Sessions insights to content strategy and the realities of PT business in 2026, this one's a must-listen. Topics Covered: Primary care PT definitions Branding breakdowns in physical therapy Reflections on Graham Sessions How Jimmy is creating 365 podcast episodes in 365 days Social media frequency vs reach (Meta data deep dive) Why PTs need to take action, not just talk The “You’re the Boat” ...

In this powerful Graham Sessions sit-down, first-time attendee Alex Bendersky, PT, MBA, gets real about risk, readiness, and the trillion-dollar opportunity in MSK care. From surviving the Medicare cap crash of 2002 to forecasting the next existential threats to PT, Alex challenges the profession to evolve beyond survival. We dig into: What resilience actually looks like for private practice Why waiting for change is a losing strategy How to capture untouched markets in MSK What you’re doin...

Eric Robertson is back, live from Graham Sessions, and he’s not pulling punches. In this bold and brutally honest conversation, Eric challenges the PT residency model, calls out systemic disconnects in education, and shares a roadmap for fixing it all — with brains, leverage, and a little bit of woo. ???? Want to build better clinicians after graduation? ???? Ready to leverage collective power like dentists and IPAs? ???? Wondering why education and business still operate in silos? This epis...

Lisa VanHoose & Rebekah Griffith on Why PTs Must Lead, Not WaitLive from Graham Sessions, Jimmy sits down with two of the boldest voices in PT:* Dr. Lisa VanHoose, PT, PhD, MPH, Professor & Program Director at the University of Louisiana Monroe* Dr. Rebekah Griffith, The ED DPT, expert in Emergency Department Physical TherapyTopics covered:* Why the PT profession is stuck in a burning building* Subpar care, imposter syndrome, and employee mindsets* Primary care PT and the problem with 83-word definitions* Why marketing isn’t enough—you have to BE the change* Spicy Graham Sessions takes about DEI, generational gaps, and leveling up

Live from APTA HQ at Graham Sessions, Jimmy sits down with David Harris, CEO of PRO~PT Physical Therapy. With over two decades in the profession and leadership roles at Ivy, Spear, and now PRO~PT, David brings deep insight into how physical therapy needs to evolve. They cover: What’s getting in our own way as a profession How to actually message MSK and primary care to the public Bringing AI and scribe tools into a 120-clinician organization Wins over the last 15 years (Direct Access, DPT, ...

Jimmy chats with Patrick Graham — one of the three co-founders and namesake of the Graham Sessions — about the evolution of the event, the ideas that have shaped physical therapy, and what the future holds as the 20th anniversary approaches. From confidentiality to boldness, Patrick unpacks what makes the Graham Sessions unlike any other gathering in healthcare. KEY DISCUSSIONS INCLUDE: The purpose and rules of the Graham Sessions Why some ideas last and others fade What PTs can learn from d...