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Episode Summary: The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models a...
Guest:Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing (https://www.youtube.com/c/MedicareBilling)In This Episode:* Tony and Jimmy break down the real reasons PT content flops (and how to fix it).* Why creating content that’s useful always wins over “content that’s …
Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions be...
Original Airdate: October 17, 2022 — Remastered Description If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook. Will Butler, PT turned financial advisor, brea...
This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove...
In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communicatio...
Susan Lukens speaks with Katie about LAMP Leadership and the APTA's Academy of Leadership and Innovation. You can learn more about this topics HERE: https://www.aptaali.org/page/LAMPCertificatePrograms https://www.aptaali.org...
Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts Guests: ????️ Dave Kittle ????️ Tony Maritato Topics Covered: How GLP-1 meds are changing how patients think about healthcare Why some PTs win on socia...
In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for...
Jimmy McKay and Katie Sutton speak with David Fathalikhani , live from APTA's Future of Rehab Therapy Summit.
Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and...
PTs — ready to make more money without burning out in the clinic? In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026. They break down what each hustle is, how to sta...
Sanaz Holcomb and Shannon Simpson: Live at APTA's Future of Rehab Therapy Summit
Russ Burns: Live at APTA's Future of Rehab Therapy Summit
Angela Diaz: Live at APTA's Future of Rehab Therapy Summit
Steal This Strategy - The Athletic Club
Tracy Gannon: Live at APTA's Future of Rehab Therapy Summit
Is it ILLEGAL for DNPs to call themselves Doctors?
Ben Cooksey: Live at APTA's Future of Rehab Therapy Summit