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Can social media realistically generate revenue for physical therapists? In this episode, Jimmy talks with Tony Maritato about: Growing from 2,000 to 60,000+ followers in one year Turning patient education into monetized content Why reposting “old” videos works How one Facebook post generated $107 repeatedly Why engagement (not followers) is the real metric The shift back toward in-person, analog attention Tony explains how he captures patient interactions during treatment (with consent)...

AI Is Not a Silver Bullet Recorded live at APTA CSM, Todd Norwood joins the show to talk about AI, digital health, and why physical therapy clinics need to fix their data before chasing the next shiny tech solution. What We Cover: The difference between good data and bad data in PT Why “ish” measurements don’t scale in an AI world How to evaluate AI scribes and clinic tools Imposter syndrome in leadership and tech transitions How PT skills translate into digital health roles Using AI to ...

Better Systems, Not Tougher People Burnout in healthcare isn’t a motivation problem. It’s a design problem. Dr. Lisa Flexner joins PT Pintcast live from APTA CSM to break down why: Burnout is an individual response to system dysfunction Productivity is often the wrong performance metric Turnover costs far more than 1.5x salary Belonging is a foundational performance driver Pizza parties don’t fix structural problems Healthcare still operates inside outdated hierarchy models If you're le...

Proactive Care Is a Pathway — Not a Slogan PT is built for prevention. But most of healthcare still waits until pain shows up. In this episode recorded live at CSM in Anaheim, Dr. Tatiana Olevsky discusses: Why patients still go to MDs first for MSK pain The public awareness gap around direct access How PTs can shift from reactive rehab to proactive performance Why outcomes — not visit counts — should define our value Lessons from Pilates and community-building Movement analysis as a pr...

Live from CSM Anaheim, Jimmy sits down with Matt Huey, PT, to talk about what really moves the physical therapy profession forward. The conversation centers on engagement. Not national outrage. Not social media complaints. Real, local involvement. Key themes: Why member engagement starts at the state level Protecting scope of practice Why trust can’t be bought The real ROI of conferences How mentorship creates professional legacy Passing a “little piece of you” to every student you tr...

Live from APTA CSM in Anaheim, Jimmy talks with Dr. Jenn Bell about redefining professionalism in physical therapy. They discuss: Where traditional professional norms came from Who those norms disproportionately impact Why authenticity affects burnout Why recruitment without belonging fails The shift from diversity → equity → inclusion → belonging What PTs must let go of to evolve If your clinic wants to recruit and retain strong clinicians, this conversation matters. Key Takeaways Pro...

Advocacy Isn’t Optional—It’s Your Responsibility In this episode, Jimmy talks with Jim Leahy, longtime lobbyist and association executive serving nine APTA chapters across the country. Jim has spent over 30 years inside the machinery of healthcare policy. His message is clear: If you’re not involved in advocacy, you’re gambling with your profession—and your patients. What You’ll Learn: Why state legislators control your scope of practice Why most PT Hill Days send the wrong message How ju...

Recorded live from CSM, this episode features Jake Irwin, PT, DPT — professor, athletics PT, private practice owner, and APTA delegate. The conversation covers: Why seasoned PTs still attend CSM How to approach conferences strategically The real value of networking Using AI to navigate conference programming The uncomfortable truth about home exercise compliance Jake delivers a strong parting shot: When patients don’t get better because they didn’t follow their home program — that’s not ...

Do It Differently or Die: A Wake-Up Call for PT Owners Live from CSM, Jimmy talks with Eric Fernandez from Hyperice about the uncomfortable realities facing outpatient physical therapy. What We Cover: The three-year journey behind the Nike x Hyperice recovery shoe Why AI and efficiency won’t save a broken business model Why PTs must start thinking like consumer brands The importance of lifecycle care and long-term value Why wellness companies are winning cash-based dollars The danger of ...

Physical therapy research may feel invisible — but it protects reimbursement, strengthens professional credibility, and ensures long-term growth. In this episode, Jimmy talks with Becky Craik about: The mission of the Foundation for Physical Therapy Research How a $10,000 seed grant can turn into millions in federal funding Why funding interruptions damage entire research teams The importance of cost-effectiveness research The Marquette Challenge and engaging the next generation Why “Don’...

Milica McDowell, DPT — clinic owner, professor, and now AVP of Education at USPH — joins Jimmy live from APTA CSM to make a bold claim: Most PTs are recommending the wrong shoes. In this episode: Why 10,000 steps is marketing, not medicine The real step counts tied to longevity and mental health Why tapered toe boxes weaken feet The concept of the “24-hour shoe clock” Why cushioned shoes in clinic may be a clinical liability If you're a PT who cares about mobility, longevity, and biomech...

Mastery Before Marketing In this episode of PT Pintcast, Jimmy talks with Lewis Lupowitz, sports physical therapist and founder of Longevity Physical Therapy & Performance. Lewis brings a strong perspective: There’s a mentorship problem in physical therapy — and it’s being disguised as an entrepreneurship movement. Key Topics Covered: Why new grads shouldn’t rush to open a clinic The difference between clinical confidence and branding confidence How to become a good mentee Why “better is...

A Decade Under the Influence Faith Stokes takes over the mic at CSM and interviews Jimmy McKay about 10 years of PT Pintcast. This episode covers: Why reimbursement is the profession’s defining issue How students may drive the next innovation wave The Costa Rica wheelchair fundraiser story What APTA could do differently Why PT must embrace visibility and communication The difference between communicating and being understood The Line That Sticks: Science isn’t finished until it’s under...

Stop Being the “Nice PT” Live from CSM in Anaheim, Eric Bellm joins PT Pintcast to challenge one of the most uncomfortable truths in physical therapy: Are we too focused on being liked? This episode tackles: The difference between support and accountability When to have the “coming to Jesus” conversation with a patient Why labeling someone “noncompliant” is often lazy How to introduce accountability from the first eval Why educators must model humility How PTs should approach AI and hea...

Circus Is Sport — So Why Aren’t We Treating It That Way? Performing artists train like elite athletes — but they’re rarely treated like them in healthcare. In this episode, Emily Scherb (The Circus Doc) shares: How she transitioned from professional circus performer to PT Why circus participation is exploding across the U.S. What “adult-onset circus” means Why pole dancers avoid seeking care The stigma problem in healthcare How load management applies to performing artists Why saying “I...

At CSM 2026, Jimmy sits down with Devon Morris to discuss generational differences in physical therapy — and why clinic culture may matter more than compensation for retaining Gen Z clinicians. Key themes include: The impact of growing up in a “phone-based world” The Zoom communication shift Why stereotypes about “kids today” miss the point Burnout and student debt realities Why some therapists leave higher pay for better culture How intentional leadership improves retention If you're a ...

From CSM 2026 in Anaheim, Jimmy sits down with Ben Lindaman to discuss one of the biggest identity tensions in physical therapy: Generalist vs. Specialist. Healthcare rewards depth. Marketing rewards niche positioning. But patient care often demands integration. Ben argues that: Early over-specialization can stunt development Generalist thinking is critical in rural and primary care settings Most patients don’t need hyper-specialization Confidence and competence matter more than credent...

Recorded LIVE from CSM 2026 in Anaheim, Jimmy sits down with Ami Faria from the APTA Board of Directors to discuss: The honest conversation happening around PT student debt Why the Department of Education’s proposed rule could create bottlenecks How APTA prepares PTs for real advocacy on Capitol Hill Why AI in healthcare needs guardrails — not avoidance The strategic push toward Remote Therapeutic Monitoring (RTM) This episode highlights the Earned Attention principle in action: Attention...

Guest: Dr. Rachel Zoffness – Pain Psychologist | UCSF + Stanford Faculty | Author of Tell Me Where It Hurts Topic: Revolutionizing Pain Education and Treatment What You’ll Learn in This Episode: Why the brain—not the body—is the control center for pain How chronic pain can be managed and treated (not just medicated) Real case study: “Sam” and the power of biopsychosocial care Why PTs, MDs, and psychologists must collaborate Why medical education fails to teach modern pain science How you...

Physical therapy isn’t just about movement anymore — it’s about models, messaging, and mindset. In this episode, Jimmy interviews Ryan Sharkey and Jonathan Ide-Don, co-founders of Full Stack Healthcare, a platform and newsletter helping clinicians think beyond fee-for-service. They break down the differences between RTM and telehealth, how asynchronous care changes outcomes, and why communication — not Theraband color — is your next clinical edge. ???? Who this is for: Clinic owners, ambitious...

Many PTs expect APTA membership to deliver immediate, visible ROI — discounts, perks, and fast results. In this conversation, Rebekah Griffith explains why that mindset misses the real value of professional advocacy. This episode covers: Why advocacy work happens whether you’re paying attention or not The “sprinkles vs cake” analogy for APTA benefits Why some PTs feel disappointed — and how to realign expectations How to approach CSM as a relationship-building opportunity Why passive attend...

How do you build confident pediatric PTs and decode complex diagnoses like dyspraxia or EDS? Cheri Woodson has spent 45+ years treating children, educating families, and mentoring therapists. In this episode, she shares how physical therapists can better support kids with executive function and motor planning challenges — even without a formal diagnosis. ✅ Why motor delays often go undiagnosed ✅ The biggest myth in pediatric PT ✅ What PT schools miss (and how to fix it) ✅ Strategies to acceler...

Most PT marketing fails because it chases moments instead of relationships. In this episode, Jimmy McKay breaks down: Why conference booths don’t create trust How familiarity actually drives hiring and patient decisions Why copying trends kills credibility The difference between storytelling and telling stories Why frequency beats perfection every time If you’re a clinic owner, healthcare exec, or PT leader trying to grow without burning cash — this episode reframes everything. Sponsors ...

What if leadership in physical therapy wasn’t about titles — but about how you show up? In this episode, three powerhouse PTs share how they stepped up in their careers — not by chasing roles, but by owning their value, raising their hand, and realizing that leadership is a behavior, not a job description. Whether you’re a new grad, a PTA, or a 10-year vet, this one hits home. Featuring: Todd Norwood, PT, DPT, Lindsey Umlauf, PT, DPT and Kelly Louise Wooldridge, PT, MPT Hosted by Jimmy McKay ...