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Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support. What You’ll Learn How to generate $5K in 3 days using value-stacked offers Why PT clinics should sell like optometrists and bike shops The “unlicensed compan...

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey) Series: PT Pintcast Guest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney Host: Jimmy McKay | ptpintcast.com What You’ll Learn: Why marketing fails when it doesn’t match real buyer behavior The problem with “patchwork” branding Why Apple’s marketing works and yours doesn’t (yet) How to fix mushy positioning statements The power of speaking directly to your ideal audi...

???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast. In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy. ???? What yo...

In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts. Topics include: The truth behind “booked but broke” clinics Growing revenue with leverage (not headcount) What PTs need to understand about their contract with insur...

Pelvic health physical therapist Faith Stokes brings the ???? in this candid conversation on treating the misunderstood — from Hard Flaccid Syndrome to trauma-informed care. She shares her unique journey from reptile medicine to healthcare, her CSM 2025 talk, and how she handles the hard cases with heart and humility. In this episode: Her journey from snake handler to pelvic health PT What PTs need to understand about Hard Flaccid Syndrome Why mentorship isn’t always formal Clinical reasonin...

????️ Guest: Phil McKelvy, DPT ???? Topics: Parkinson’s care without neuro certs, RTM implementation, digital health, and balancing clinical work with creative PT projects. What you’ll learn: Why intensity matters more than certifications in Parkinson’s care Free tools to treat movement disorders without overwhelming your practice The truth about RTM: what it is, how to do it, and why it’s here to stay How to think differently about burnout, energy, and filling your cup in PT Why APTA isn’...

This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss: Why most PT associations are too slow to act How red light therapy, cold plunges, and saunas are shifting public perception What PT clinics can learn from gyms, influencers, and high-ticket brands The 3-circle model for non-dues revenue and media expansion Why cash-based clinics win the speed game How Gen Z is shaping the new “maximalist” health economy ??...

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool. About the Guest: Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, wh...

Today’s PT Breakfast Club serves up fake ads and real strategy. From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up. In this episode: ???? How to rethink continuing ed as a Combine model ???? Why your CEU program should just partner with MedBridge ???? Red Bull isn’t an energy drink brand — and neither are you ???? The McDonald's SMS review tactic that clinics should steal ???? Fake ads...

This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment. We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches. Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.

PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it. In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026. You’ll hear: How one LinkedIn post attracted dozens of volunteer instructors Why PTs struggle with business (fear, uncertainty, no roadmap) How...

Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence. ???? Topics Covered: How Tony Maritato monetizes product videos ethically Pricing structures: "good, fast, cheap — pick two" The psychology of perceived value in clinical and content work Live selling, platfor...

This was supposed to be PT Book Club. Instead, Jimmy and The ED DPT rebuilt healthcare from scratch. In this episode: Why adult hospitals feel terrible Why kids’ hospitals feel amazing How Man Cave Health gets thousands of men screened The power of designing for humans, not checklists Why PT events need new names (no more “conclaves”) The case for Mega Tickets Communicating your value without feeling gross One of the best tangent episodes we’ve ever had. ????️ Guest: Rebekah Griffith,...

The “Best Fake PT on LinkedIn” is back. Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard. You’ll hear: • Why gyms are quietly eating PT’s lunch • What Farmer’s Dog can teach PTs about messaging • Why clear communication = survival in 2026 • Why PT desperately needs more outsiders • Supplements, stigma & hot takes • Collaboration > competition Plus: Sponsor shoutouts ...

Guest: Jason Craig Organization: Global Community Health Volunteers Jason shares his 15-year journey running interdisciplinary global health trips for physical therapy, pre-med, and nursing students. From the first trip to Costa Rica shot on a camcorder, to this year's 26-student PT cohort in Guatemala, this episode is about impact, storytelling, and what it really means to serve communities abroad — and why students (and donors) keep coming back. Topics Covered: The birth of Global Community ...

Episode Summary: The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike. Whether you’re running a clinic, building a brand, or looking for more meaning — this is your reminder: you are not just a biller. You are a builder. Takeaways: Loan caps ≠ d...

Guest:Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing (https://www.youtube.com/c/MedicareBilling)In This Episode:* Tony and Jimmy break down the real reasons PT content flops (and how to fix it).* Why creating content that’s useful always wins over “content that’s hard to make.”* How one YouTube video brought in 11,000 views without paid promotion.* Why PT student loans might need to be capped — and what that means for the profession.* The “Three Doors” strategy to turn strangers into patients, students, and superfans.Links & Resources:* ???? Tony’s YouTube Channel: Learn Medicare Billing (https://www.youtube.com/c/MedicareBilling)* ???? Dave Kittle’s Channel: The Dave Kittle Show (https://www.youtube.com/@thedavekittleshow/featured)* ????️ Subscribe to PT Pintcast:Apple Podcasts (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325)Spotify (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)YouTube (https://www.youtube.c…

Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking. Featured Guests: ???? Tony Maritato — Lear...

Original Airdate: October 17, 2022 — Remastered Description If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook. Will Butler, PT turned financial advisor, breaks down the real-world money lessons every therapist wishes they learned in school—from disability insurance to income protection to keeping more of the money you work hard to earn. Will’s mission is simple: help clinicians build financial confidence so they can build bett...

This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners. Takeaways: Why emotion beats credentials in PT marketing (and how to use both) What Kelly Clarkson’s fuzzy slipper segment teaches us abo...

In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat. Topics Covered: The “Ignite Lab” launch: what it is, who it’s for How to price premium content services for PT orgs When to say no to low-leverage clients Shoul...

Susan Lukens speaks with Katie about LAMP Leadership and the APTA's Academy of Leadership and Innovation. You can learn more about this topics HERE: https://www.aptaali.org/page/LAMPCertificatePrograms https://www.aptaali.org/

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts Guests: ????️ Dave Kittle ????️ Tony Maritato Topics Covered: How GLP-1 meds are changing how patients think about healthcare Why some PTs win on social and others fade out The “voice vs. volume” debate in healthcare content Cash-pay psychology and the importance of pricing for commitment Using ChatGPT and copywriting tactics from Ogilvy & Hermozi

In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you. We dig into: ???? The real reason you’re underpaid (hint: it’s not insurance) ???? How to legally record patient sessions and monetiz...