Marketing Listen

Most physical therapy clinics are tracking metrics—but not all metrics actually matter. In this episode, Jimmy and Tony break down how KPIs can unintentionally drive the wrong behavior inside your clinic. From arrival rate to cancellation tracking, they explain how focusing on the wrong numbers can lead to worse patient outcomes and stalled business growth. They also explore a bigger shift: why PT clinic owners should think beyond traditional revenue models and start leveraging attentio...

Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking. Featured Guests: ???? Tony Maritato — Lear...

In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.We cover:* Creative event-based marketing (like Pizza Wars & Health Trails)* Why most PT marketing events fail* Building better incentives to attract your real audience* How to structure a financial health checkup for your practice* Out-of-network billing strategy (and what it can really pay)Tools & resources mentioned:* Blaze Pods for on-site PT challenges* Athelas for revenue cycle + financial assessments* Bar Rescue + Marcus Lemonis references on business process

In this inspiring 10-year reunion episode, Ben Fung returns to reflect on the evolution of the PT profession — and what physical therapists and healthcare professionals MUST prioritize to thrive in 2025 and beyond. From wage literacy and career versatility to boardroom insights and the importance of work-life balance, this episode delivers clear, actionable advice for any PT looking to grow a rewarding career. Topics Discussed: Why wage literacy is more important than wage transparency How you...

What if Nike built a PT clinic? In this episode, we dive into real-world strategies physical therapists can steal right now to future-proof their businesses — from discreet fall recovery services to hybrid fitness models that compete with OrangeTheory and CrossFit. Learn how to position your clinic to capture the community, culture, and continuity that keeps patients AND members coming back.

Will Boyd is a physical therapist turned digital marketing pro who helps clinic owners, educators, and healthcare entrepreneurs run profitable ad campaigns that convert. In this episode, Will talks about why Facebook and Google ads still dominate, why location matters more than you think, and how to scale without burning out.