Listen

What does it really mean to advocate as a physical therapist — and where should students start? In this live episode recorded at APTA New Jersey’s Student Conclave at Kean University, Ben Aguila pulls back the curtain on what actually happens inside the APTA House of Delegates. He shares how clinic owners can stay grassroots while thinking globally, how students can plug into real change, and why the best things in your career might start as accidents. Topics Covered: What happens in the APTA...

Clinic owners: your costs are rising, your reimbursements aren’t. So how do you protect your margins? In this episode, Jimmy chats with Joseph Lowe, a former PT turned rehab retail expert. Joseph reveals how clinics can generate $30K–$40K a year in retail revenue — without selling out or adding visit volume. They cover: Why “profit margin” should be your #1 KPI The easiest products for PTs to sell How your sunk costs can become scalable revenue Why retail is the future for sustainable pract...

Most PTs were taught to treat in 60-minute chunks. But what if the real value isn’t in the time... but the outcome? In this episode, Jimmy sits down with Tony Maritato and Dave Kittle to unpack how physical therapists can stop marketing “minutes” and start delivering results. They dive into shorter sessions, clinic models, live selling, CEU partnerships, and the massive potential of selling outcomes over time. Plus: a brainstorm on flipping leftover clinic time into high-converting, half-off o...

Why aren’t physical therapists paid like doctors — even though the outcomes prove they should be? In this episode of PT Pintcast, Jimmy sits down with Josh Bailey, PT, to unpack the uncomfortable truth about reimbursement, CPT codes, employer contracting, and why physical therapy keeps getting boxed into time-based billing instead of value-based care. Josh shares: Why early PT saves 50% of downstream costs — and why payers still ignore it How CPT code 97110 commoditized physical therapy The...

Dr. Steve Ryland joins Jimmy to unpack UPTA, how they're taking action to fight Medicare bureaucracy, and why burnout isn’t a personal failure — it’s a design flaw in the system. In this episode: Suing CMS and calling out policy contradictions Compliance fatigue and how AI can help PTs reclaim time Building a national pilot proposal with real impact Responding to APTA critics and unifying PT voices Advice to disillusioned new grads: “Don’t wait to be rescued”

Why would a respected PT leader step back from the national stage? Dr. Janet Bezner — former CAPTE chair, academic powerhouse, and leadership voice in PT — joins Jimmy to unpack career evolution, mentorship fatigue, and how identity shifts in the next chapter. Whether you’re a new grad, seasoned faculty, or clinic owner facing “what’s next,” Janet offers insight into navigating transitions with purpose (and pastries ????). Janet on LINKEDIN

In this episode, Jimmy, Dave, and Tony go deep into the evolving world of physical therapy, self-pay models, and the surprising economics of "train the trainer" models — including caregivers and personal trainers stepping into rehab roles. 00:00 - Intro: Coaching Caregivers & Trainers? 02:35 - Why Yanni’s model wouldn’t work 1-on-1 04:30 - Train the trainer: scam or strategy? 07:40 - Real-life example: training personal trainers for high net worth clients 10:12 - Talking numbers: $2K–$5K fo...

Your marketing doesn't suck. But your strategy might. In this episode, Jimmy breaks down how to build campaigns that work — not because they’re loud, but because they’re smart. From bar promos and billboards to multi-channel experiences, this is a tactical deep dive into why attention is earned, not bought. Perfect for clinic owners, practice marketers, or rehab pros ready to think differently and stop throwing money at trends. ???? What You’ll Learn: How to reverse-engineer campaigns from th...

“You don’t need to be a Navy SEAL to be resilient — you just need to learn to build fire with no tools.” In this raw and wide-ranging conversation, Dr. Alex Bendersky, Head of Clinical Innovation, shares real-world lessons from complexity theory, resilience, and leadership inside modern healthcare systems. We go deep on: Why PTs must think in systems to survive Understanding entropy and constant change The power of being "plasma" — fluid, adaptable, yet ready to solidify Getting fired the d...

This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:* Why playing defense is holding PTs back* The “mud pie” problem in PT communication* What attention has to do with value* The real job of consultants* Why innovators must lead — and not wait to be discoveredWhether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.SPONSORS:Pre-Roll:Brooks IHL — Level up your clinical game: https://brooksihl.org (https://brooksihl.org)Mid-Roll + PSA:Empower EMR — The EMR PTs actually asked for: https://empoweremr.com (https://empoweremr.com)Team Gleason PSA — Supporting people with ALS.Pre-Parting Shot:U.S. Physical Therapy — Build your career with USPH: https://usph.com (https://usph.com)

???? Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow. ???? Whether you're a clinic owner, staff PT, or rehab entrepreneur, this conversation shows you how to repackage your value, attract better-fit clients, and build something scalable. ⏱️ CHAPTERS / TIMESTAMPS: 00:00 - Intro 02:13 - How "PT ...

Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way. ???? In this episode: How Prehab Guys started (and nearly ended) Building content that scales while keeping your values Why brand clarity beats being “every PT for every patient” How to niche down without feeling limited Craig’s endurance mindset and what PTs can learn from Ironman training ???? Resources & Links...

???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses. This conversation is a must-watch for: ✅ Physical therapists ✅ Clinic owners ✅ Healthcare entrepreneurs ✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026. Whether you're tired of CPT code cha...

Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind: What should we start, stop, and continue in 2026? You’ll hear: ???? Why newsletters are usually garbage (and how to fix them) ???? Planning your year: proactive vs. reactive ❌ The death of Canva-text testimonial dumps ✅ The real R...

Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education. In this episode: Why tuition has skyrocketed — but outcomes haven’t The quiet epidemic of PT school dropouts How pass rate declines may signal deeper systemic cracks Are hybrid programs innovating… or racing to the bottom? What faculty, admissions teams, and CAPTE need to re-evaluate now Steve’s message is clear: Stop setting students up to survive school. Start setting them up to succeed in l...

This solo episode digs into a simple but uncomfortable question: If you criticize other healthcare providers for misleading claims… Have you checked your own website lately? Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging. It’s not about lying. It’s about expectations. And the fact that marketing preloads belief before a patient even walks through the door. ...

Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now. What You’ll Learn: How to leverage content and podcasting like a pro Why "selling sessions" is outdated (and what to do instead) What PTs can learn from influencers, MRI clinics, and barbers...

Physical therapy doesn’t lack ideas — it lacks follow-through. In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession. Topics Covered Why habits beat motivation The danger of “safe rooms” where nothing leaves the room Why you are ...

Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table. ???? What You'll Learn: Why traditional reimbursement is broken — and what to do instead How to use social media and media monetization to scale beyond the table The mindset shift from practitioner to content-powered business owner Real talk about fair pay, "q...

Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education. In this episode: What AI literacy actually means for PTs and students How Hoda built a clinical-grade AI platform for remote monitoring and documentation Where AI fits into simulation-based education and hybrid care Why she believes AI will never replace PTs — but it will eliminate low-value care Guest Links: HemScap: https://hemscap.com Email: hsalsabili@...

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results. Topics Covered: Why visibility ≠ success The danger of targeting “everyone” How to develop clear psych...

In This Episode: Matt's path from employee to clinic owner Creating cash-pay offers without alienating insurance patients Using school outreach and combines to drive youth athlete business How a “third place” clinic model beats traditional marketing Building a team your community trusts — and clinicians want to join The mindset (and coaching) that made ownership feel possible Sponsored By: ???? Pre-Roll: U.S. Physical Therapy – Practice partnerships for forward-thinking PTs ???? Mid-Roll:...

Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding. What You’ll Learn: Where patients are dropping off — and why Why your intake form is probably working against...

Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care. In this no-fluff conversation, Danny breaks down: The #1 KPI every clinic owner should obsess over Why most PTs sabotage evaluations without realizing it How to shift from reactive rehab to proactive, lifestyle-based care His honest story of scaling too fast ...