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Most physical therapy clinics approach marketing backwards. Instead of teaching and building trust, they try to promote services â and patients can see through it instantly. In this episode, Jimmy McKay, Dave Kittle, and Tony...
Most physical therapy clinics approach marketing backwards. Instead of teaching and building trust, they try to promote services â and patients can see through it instantly. In this episode, Jimmy McKay, Dave Kittle, and Tony...
Most physical therapists were taught that clinical excellence leads to career success. But according to Greg Todd, that model no longer works. In this episode, Greg explains why many PTs feel stuck despite doing everything âr...
Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them. In this episode, Jimmy McKay and Andrea Cheney unpack what ...
Most physical therapists assume healthcare policy is decided somewhere far away. But Utah PTs just proved something different. In this episode, Howard Quackenbush explains how competing physical therapy clinics united to pass...
PTs are expected to be the movement expertsâyet most movement assessment is still subjective: âknee valgus noted,â âpelvic drop,â âlooks better.â Dan Seidler (Business Development Lead, DorsaVi USA) and Maka Lange unpack what...
Most physical therapy clinics market the wrong thing. They promote visits, treatments, and techniques â but patients donât actually want those things. What they want is the outcome: getting back to running, lifting, sports, o...
Host
Host ⢠Loud Talker ⢠Former Rock Radio Guy ⢠Serial Question-Asker
Jimmy McKay is what happens when a rock radio DJ becomes a physical therapist and refuses to give up either career.
Heâs the human Venn diagram where science, stories, and a good pint overlap.
He created PT Pintcast to bring real conversations back to healthcare â the kind that make you think, make you laugh, and make you want to try something bold on Monday morning.
Since launching the show, heâs interviewed hundreds of the smartest, weirdest, most innovative people in and around rehab⌠and spilled a concerning number of beers in the process.
Jimmyâs superpowers:
Asking the question everyone wishes someone would ask
Making complex ideas sound simple (and fun)
Getting guests to say: âWow⌠Iâve never told anyone that beforeâ
Bringing just enough irreverence to keep things interesting
When heâs not behind the mic, heâs helping clinics and organizations launch their own shows through PT Pintcast Media, writing things on LinkedIn that make PTs go âOof⌠heâs right,â or reimagining how the profession shows up online.
Jimmy believes learning should feel like a conversation, not a chore â and if it involves a pint, all the better.
âIf youâre giving me 30 minutes of your time, Iâm gonna make it worth it â and weâre gonna have some fun along the way.â