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We discuss the metric that clinic owners obsess over that actually doesn't matter: visits. We explain why focusing solely on new patient volume or visit numbers are both problematic approaches. We talk about how obsessing over visits without new patient throughput leads to over-treating patients, while obsessing only over new…

Physical therapists and clinic owners struggling with clinic growth and burnout will learn how to simplify operations and improve profitability using a focused physical therapy business model. Topics include physical therapy business strategy, physical therapy business strategy, clinic efficiency, hiring physical therapists, and PT clinic positioning. CHAPTERS 00:00 PT Clinic…

PT Breakfast Club 4/9

We discuss the critical issue of decisions being made far removed from the clinical floor, where actual patient care happens. We explore how this disconnect creates a dangerous lag period of 12 to 18 months before poor decisions show up in revenue metrics. During this time, clinical engagement, patient experience,…

PT Breakfast Club 4/7

Physical therapists and clinic owners struggling with physical therapy marketing ROI will learn how to connect marketing to real revenue and stop wasting budget. This episode breaks down physical therapy marketing ROI and how to prove it inside your clinic. Topics include physical therapy marketing ROI, PT clinic growth strategy,…

Physical therapists and clinic owners struggling with workplace conflict will learn how to communicate with leadership, advocate effectively, and improve physical therapy workplace culture. This episode focuses on physical therapy communication and physical therapy leadership skills. Topics include physical therapy leadership, physical therapy communication, workplace advocacy, and clinic culture. CHAPTERS…

We discuss how trust is built in three essential layers when implementing AI in healthcare settings. First, we address staff trust—ensuring front desk employees see the technology as a tool to protect their time and boost efficiency rather than replace them. Second, we cover patient trust, which requires the AI…

We discuss what private equity is and how it functions as a form of company financing, similar to bank debt, self-funding, or going public. We explain that PE serves as an accelerant for business growth rather than a destructive force, contrasting it with the historical trend of companies going public…

We discuss how physical therapy patients only receive about 1-3 visits per week for an hour each, leaving 160+ hours of the week without professional follow-up. We explore how Remote Therapeutic Monitoring (RTM) done right fills this gap by providing seamless, app-free communication that continues after each visit, making patients…

We discuss how private equity plays a crucial but underappreciated role in healthcare. We explore how PE funding has enabled access to quality healthcare, supported the development of advanced EMR technology, improved supply chain management, and expanded hospital networks across the country. Despite representing only about 5% of the healthcare…

Physical therapists and clinic owners struggling with AI adoption will learn how to implement AI in physical therapy clinics to improve operations, increase revenue, and reduce no-shows. Sal Aprea from Flagler Health breaks down real-world AI in physical therapy clinics. Topics include AI in physical therapy clinics, PT clinic operations,…

Why do healthcare platforms fail? In this episode of The Operator, Larry Benz breaks down private equity in healthcare, platform collapse, and why bad operators—not capital—are the real problem. 🔽 FULL DESCRIPTION Most people blame private equity for what’s broken in healthcare. That’s too easy—and wrong. In this episode of…

Physical therapists and clinic owners struggling to grow a physical therapy business will learn how to use AI, relationships, and data to increase revenue and improve patient outcomes. This episode breaks down physical therapy business strategy and physical therapy growth in a practical way. Topics include physical therapy business strategy,…

Physical therapists and clinic owners questioning their career path will learn how to expand PT career opportunities and redefine impact beyond the clinic. This episode breaks down PT career flexibility and how PT career skills transfer outside traditional roles. Topics include PT career flexibility, non-clinical physical therapy jobs, transferable skills,…

Physical therapists and clinic owners are facing a major shift: rising costs, burnout, and changing patient expectations. This episode breaks down the future of physical therapy and what the future of physical therapy means for your clinic. If you're running a PT business, this is about staying profitable, hiring effectively,…

We talk about attending PT Biz with 200 cash-based PT clinic owners and discovering that successful practices—whether making $150K or $10M+—all share the same approach: mastering the fundamentals. We break down three key takeaways: the most successful clinics execute simple things exceptionally well repeatedly, top owners stay humble by surrounding…

Physical therapists struggle with marketing that gets ignored. This episode shows PT marketing strategies that work by fixing PT marketing mistakes and building real attention. Most clinic marketing feels like noise—and patients scroll right past it. In this episode, we break down why traditional healthcare marketing fails and how PT…

We talk with Andy from Academy West Breathing Performance about his biggest surprises in building his practice. He shares how raising prices turned out to be much harder than expected, requiring him to deeply value himself and his work, and how PT Biz helped him get over that hurdle. Surprisingly,…

We discuss why simply saying your clinic offers mentorship isn't enough to attract and retain new graduates. We break down what new grads actually want: clear systems, not buzzwords. We explain the specific questions they're asking—who are the mentors, how are they selected, how often do you meet, is it…

Healthcare marketing is changing—fast. In this episode of Healthcare Marketing Doesn’t Work, Jimmy McKay (PT, DPT + former radio DJ) and Andrea Trager (Fractional Marketing VP) break down: Why a major brand admitting failure actually built trust How AI-generated marketing is quietly missing the mark The biggest shift happening right…

I share an insider insight from a closed-door PT Biz Mastermind event with 200 clinic owners. We discovered that the most successful people in the room talked the least because they removed their ego from the equation. Rather than trying to prove how smart they are, they focused on actually…