Many clinicians feel tension between patient care and productivity targets. In reality, that tension often exists because clinicians were never taught how the business side of healthcare works . In this episode of PT Pintcast...
Healthcare organizations spend millions on marketing — yet patients often trust a clinician with a phone more than a polished hospital commercial . In this episode, Jimmy and Andrea unpack why authenticity beats traditional h...
Physical therapists often feel pressure to collect certifications and letters after their name. But does that actually make better clinicians? In this episode, Jimmy talks with Clint Serafino and Nate Henry about why the PT p...
Most physical therapists feel stuck between productivity expectations, documentation requirements, and changing reimbursement models. But what if the problem isn’t clinicians — it’s the systems around them ? In this episode, ...
Physical therapy clinics don’t struggle because they lack skill. They struggle because they lack attention. In this episode of PT Breakfast Club , Jimmy McKay and Tony Maritato explore how PT clinic owners can rethink marketi...
If you've worked inside a healthcare organization you've probably heard the question: “What's the EBITDA impact?” But what happens when a financial reporting metric slowly becomes the mission of the entire organization? In th...
Private practice physical therapy owners: learn the KPIs that drive clinic growth, PT marketing ROI, and revenue forecasting. This MBA for the DPT lesson shows PT clinic owners how to track leads, visits per case, and key bus...
Most physical therapy clinics approach marketing backwards. Instead of teaching and building trust, they try to promote services — and patients can see through it instantly. In this episode, Jimmy McKay, Dave Kittle, and Tony...
Most physical therapists were taught that clinical excellence leads to career success. But according to Greg Todd, that model no longer works. In this episode, Greg explains why many PTs feel stuck despite doing everything “r...
Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them. In this episode, Jimmy McKay and Andrea Cheney unpack what ...
Most physical therapists assume healthcare policy is decided somewhere far away. But Utah PTs just proved something different. In this episode, Howard Quackenbush explains how competing physical therapy clinics united to pass...
PTs are expected to be the movement experts—yet most movement assessment is still subjective: “knee valgus noted,” “pelvic drop,” “looks better.” Dan Seidler (Business Development Lead, DorsaVi USA) and Maka Lange unpack what...
Most physical therapy clinics market the wrong thing. They promote visits, treatments, and techniques — but patients don’t actually want those things. What they want is the outcome: getting back to running, lifting, sports, o...
A comment calling hospital PTs “discharge monkeys” kicks off a real conversation about burnout, autonomy, and what the system incentivizes. Rebekah Griffith and Jimmy McKay unpack why acute care PTs feel boxed into discharge ...
Episode theme: If your marketing “isn’t working,” your real bottleneck is usually operations + friction —and tech/ads will only amplify what’s already broken. What we covered The blizzard story: how a “post-visit survey” fire...
A real-world clinic-owner problem: a therapist who wants the upside (patients “dropped in their lap”) but won’t do the minimum (timely notes, accountability). Dave and Jimmy walk through the practical HR/documentation approac...
Physical therapy can’t survive on “me, me, me” messaging. Dr. Lisa VanHoose breaks down why rehabilitation deserts are growing, why gatekeeping admissions is fueling the PT workforce shortage, and what it looks like to rebuil...
If your clinic feels busy but profit isn’t increasing, this episode will hit home. Doug Adams joins Jimmy to break down one of the most uncomfortable truths in private practice physical therapy: growth does not come from trea...
Jeremy VanDevender shares a practical clinic-growth and leadership framework built on a few core ideas: lead with optimism, listen like it’s your job (because it is), and create real pathways for clinicians to grow—clinically...
AI is no longer theoretical for clinic owners. A PT in Ohio just received a 12-visit self-pay package from a patient who found her through AI search. That changes the conversation. In this episode, we explore: How AI platform...
Stop Running a 1998 Clinic in 2026 Reimbursement is shrinking. Expenses are rising. And too many PT clinics are still operating like it’s 1998. Albert Katz, CEO of Flagler Health, joins Jimmy to talk about: Why most healthcar...
Heidi Jannenga has been part of this show since the early days — and she returns with data every clinic owner and staff PT needs to see. The 2025 State of Rehab Therapy Report reveals a widening gap between clinicians and lea...
Are PTs Leaving Money on the Table? In this episode, Jimmy, Tony Maritato, and Dave Kittle dig into something most physical therapists aren’t even considering: Live selling. Affiliate income. Attention as the business model. ...
Physical therapy doesn’t have a value problem. It has a positioning problem. In this episode, Jimmy talks with Matthew Pratte about why private outpatient practices are getting squeezed — and what to do about it. Key Topics C...