Decision Fatigue Is Costing Your Clinic More Than You Think

WEBVTT

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Broadcasting way too early from three

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separate wifi connections.

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It's PT breakfast club with Tony Meritato,

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Dave Kittle and Jimmy McKay.

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In the first rule food in the studio,

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like running a little late this morning.

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Uh, he's Tony Meritato.

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I'm Jimmy McKay.

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Dave Kittle will be showing up pretty

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soon.

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Uh,

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beer league hockey game went late.

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It's like,

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but I'm wired when I get home.

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Yeah.

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Then I go to bed at like midnight

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or one AM and I'm like, you know,

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and then I wake up late and I'll

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meet my breakfast at eight thirty on a

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live stream.

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So.

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So is it wrapped in a burrito, eggs,

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sausage?

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Yeah.

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I was telling Tony, yeah.

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I am nothing if not predictable with a

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lot of things, right?

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Breakfast,

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I don't like to think in the morning.

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Steve Jobs talked about this and I

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actually had a conversation about decision

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fatigue.

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Yeah.

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And I thought it was like,

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woo woo or like what decision fatigue.

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Oh yeah.

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But like Steve would always say that he

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ate this or, you know,

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did the same things that weren't important

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so that when the important things

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happened,

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He had the bandwidth, you know,

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like an executive,

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your job is to make decisions.

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So if you can reduce the number of

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decisions, like I don't care about food.

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Right.

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Some people are foodies.

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I eat because every seven,

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eight hours I get real hungry and feel

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like I'm going to die.

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And then I eat stuff.

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Like there's some things I like,

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but I'm not one of those people who's

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like, oh my gosh,

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I have to try this and do whatever.

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I sort of don't care.

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So yeah.

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So that's why I eat the exact same

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thing every day for breakfast,

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decision fatigue.

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Dave, do you ever get decision fatigue,

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especially now as a relatively new dad?

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Good morning.

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First comment, I was going to ask,

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why is Jimmy in the Batcave right now?

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It looks a little dark there.

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Yeah, the lights are halfway on.

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It's all good.

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Decision fatigue.

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Yeah.

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I mean,

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I feel like sometimes I will I think

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I'm I think I'm no different than a

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lot of prospective patients out there

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where I'll delay making a decision because

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I don't want to make the wrong decision.

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One example is having more front desk

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help,

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like virtual assistants or someone

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U.S.-based or abroad that's answering the

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phone calls,

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that's doing a lot of the callbacks.

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I have a whole bunch of self-limiting

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beliefs around it because I feel like I'm

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the best one to do it.

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And I feel like I have the best

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ability to demonstrate, like,

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authority and status over some of the big

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personalities that call in.

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Or it's, like,

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the personalities of the patient's

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assistant or, you know,

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executive assistant or whatever.

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So, like...

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Just around that is one example.

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And I have numerous examples.

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And in general,

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I would not have been able to get

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to this point where I'm at right now

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with full-time team members and all that

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if I didn't take the reins and just...

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make decisions and like kind of figure it

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out later, reassess,

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maybe I made the wrong decision,

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no problem, go back and change it.

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But when it mounts up to so many

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decisions as a business owner,

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there can be decision fatigue.

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I mean,

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I went through this with electronic

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medical records.

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I went through it with payroll software.

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Eventually, like for me,

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what helps is like, it's easier to say,

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it's harder to do,

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but it's so easy to say,

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and what I would suggest anyone do,

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You have to just pick a lane,

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pick a path,

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make a decision knowing that it might not

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be the best therapist or the best software

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or the best approach.

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You realize like, oh, wow, this is wrong.

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We talked about house cleaners here on the

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show months ago.

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And Tony said that they don't like,

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you know,

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they used to do it and then they

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don't like it and why we were doing

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it and all that.

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And I didn't even tell you guys,

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but since then we've gone through like

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three or four different cleaners slash

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cleaning companies.

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Because the first person comes,

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the business owner, with an assistant,

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and that first time is amazing.

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I'm like, oh, this is their model.

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Their model is,

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then they leave this assistant that's

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barely trained for all the follow-up

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visits.

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Sounds similar to some of the physical

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therapy out there.

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Yeah.

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uh and so then it's like okay well

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they missed this they missed this they

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missed this like let's give them another

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shot they get another shot they missed

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this they missed a bunch of stuff um

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then we switch right so business for at

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least for me is just like in a

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never-ending onslaught of decisions so if

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you're not okay with that if you're if

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you are petrified of making any decision

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you're probably not an entrepreneur you

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hit two topics that i'd like to develop

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One, I don't want to forget them.

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One is talking about outsourcing,

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like intake and outsourcing and that kind

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of stuff.

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I had a conversation with Joey Albritton

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and I was telling him, I was like,

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dude,

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the clinic's blowing every number out of

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the water.

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We're doing better in a single location

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than we have in ten years.

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I'm like, you know why?

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I said,

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because I have my wife who's a licensed

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physical therapist,

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a far better physical therapist than me

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doing front desk.

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And I can absolutely tell you,

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she is a thousand times more valuable to

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the company doing front desk.

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And when I say doing front desk,

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that includes admissions,

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answering the phone, making callbacks.

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It also includes all of the billing,

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pre-authorization,

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calling insurance companies, follow-ups.

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I need her brain operating that department

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of the business.

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I cannot outsource that to a company

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overseas.

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I can't outsource that to even a twenty

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five dollar an hour person with a

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bachelor's degree.

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You need the clinical brain who can

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identify a problem,

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develop a solution for the problem,

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systemize that solution,

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prevent that problem from ever happening

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again.

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Right.

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That is what we need at that position.

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And because we got that in her clinical

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mind,

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A monkey can treat a patient.

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I need her to do the creative aspect

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of figuring out how to get paid.

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So he was like,

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in no world does it make sense to

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pay a licensed therapist to be a

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receptionist.

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I said, well, heck,

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it does in my world because for ten

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years we've never made this much money and

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had this much consistency and been this

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busy without that person in that role.

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Would she need to be a PT or

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does she just have that mind?

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No.

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You just need that mind.

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You just need curiosity, creativity,

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analytics.

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You need to be able to identify.

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But PTs tend to have that kind of

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brain.

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That's what we do.

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We do it in the clinic.

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It's just if I let her do it

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out there, we're not going to get paid.

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If I have her do it in here,

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we're going to get paid.

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And so the second part that Dave brought

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up,

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the mistake that cleaning company made,

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and it's the mistake that therapists make

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all the time,

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that cleaning company put their best foot

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forward, got in the door,

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blew you out of the water with how

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amazing the experience was,

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then filled it with somebody who can't

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fulfill on the expectation they

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established.

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if i establish a lower expectation in the

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clinic on day number one that is what

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the patient has benchmarked as this is

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what i'm gonna get and as long as

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i continue to fulfill on that you know

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seventy percent uh expectate awesome but

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like and this is why

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As the owner, as the founder, you know,

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like if Dave goes out there and does

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the first visit and just blows the patient

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out of the water,

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then brings in somebody who might be good,

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just not as good as Dave.

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It's never going to feel as good as

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the first day when the patient had Dave.

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We have to let those other clinicians who

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are not owners,

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who are not at the level that you're

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at, go with it from day number one.

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You don't forget it.

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That was it.

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That was the second.

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The second was the fact that that cleaning

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company made a mistake by doing so great

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on the first day,

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establishing the bar so high.

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Right.

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Outsourcing.

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Right.

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So Dave, we'll go to you.

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You brought something up I didn't even

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think about and never thought about.

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A lot of times you might not even

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be talking to the potential patient or

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client on the first day.

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You're talking about assistants or staff

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members booking for those people.

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So how do you go about...

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doing this or is this is this bad

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like do you set the bar with dave

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and then when someone else shows up it

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might not be good better or worse it's

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just different well first of all i don't

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like it i don't like it because i

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want to i want to i want to

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speak to the decision maker right right

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now we're historically me my wife has done

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callbacks before i've had other folks try

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and help us do callbacks before

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We're always going to be professional and

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respectful with the third party.

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Believe it or not, like,

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there's families in New York City where,

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whether it's remotely or in person,

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they have an assistant, like,

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for their life.

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Like, for their, like,

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doctor's appointments and, like,

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booking travel and all that.

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Like...

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Some are remote.

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Some are literally in person during the

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physical therapy visits at the home,

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which is just I mean, it's wild.

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Like they're getting paid a full like

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seventy, eighty,

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whatever thousand dollar salary to be a

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full time assistant.

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It's like kind of it's kind of crazy.

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But I would love to get to that.

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I can't wait to get to that point.

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So I don't I want to speak to

00:09:55.985 --> 00:09:56.726
the decision maker.

00:09:57.616 --> 00:09:58.638
I want to speak to the person that's

00:09:58.697 --> 00:10:00.039
in pain because then I can ask the

00:10:00.080 --> 00:10:02.942
consequence questions like, hey, so Tony,

00:10:03.124 --> 00:10:04.384
you have this knee pain.

00:10:04.905 --> 00:10:05.966
What if you do nothing?

00:10:06.126 --> 00:10:07.828
What if nothing changes in six months?

00:10:07.989 --> 00:10:09.311
Where might you be?

00:10:09.551 --> 00:10:11.833
I want to ask the pain point challenge

00:10:12.695 --> 00:10:13.816
and the consequence questions.

00:10:14.076 --> 00:10:15.738
If I'm speaking to the assistant or the...

00:10:17.820 --> 00:10:19.541
uh the executive assistant or something

00:10:19.562 --> 00:10:22.283
like that it's unfortunately like they're

00:10:22.303 --> 00:10:24.205
just going to pass along like the numbers

00:10:24.245 --> 00:10:25.826
and the figures and how much we can

00:10:25.846 --> 00:10:28.128
we cost it's it's not the full it's

00:10:28.148 --> 00:10:30.068
not the full it's not the full like

00:10:30.509 --> 00:10:32.130
it's not the full sales process because

00:10:33.409 --> 00:10:33.590
I mean,

00:10:33.929 --> 00:10:35.211
we can still ask all those things,

00:10:35.230 --> 00:10:36.471
the same thing that we would do,

00:10:36.511 --> 00:10:37.472
like what makes it better,

00:10:37.493 --> 00:10:39.313
what makes it worse, like why now,

00:10:39.894 --> 00:10:40.615
all that type of stuff.

00:10:40.634 --> 00:10:41.434
But unfortunately,

00:10:41.455 --> 00:10:44.417
like these assistants sometimes have very

00:10:44.576 --> 00:10:45.317
overbearing,

00:10:46.018 --> 00:10:48.460
strong personality type boss that they're

00:10:48.480 --> 00:10:49.000
working for.

00:10:49.440 --> 00:10:51.822
And they've been kind of trained and

00:10:51.841 --> 00:10:52.081
trained

00:10:53.767 --> 00:10:55.568
they've been geared to kind of just do

00:10:55.609 --> 00:10:57.129
these like transactional phone calls.

00:10:57.169 --> 00:10:58.471
And it's kind of hard sometimes to kind

00:10:58.490 --> 00:11:00.212
of like break through the glass and kind

00:11:00.232 --> 00:11:01.514
of like, like break through their,

00:11:01.653 --> 00:11:02.274
their shell.

00:11:02.293 --> 00:11:03.154
Cause they have a shell,

00:11:03.254 --> 00:11:04.797
like an outer shell that's like tough

00:11:04.817 --> 00:11:07.359
because they've developed that because

00:11:07.798 --> 00:11:08.460
that's their job.

00:11:08.519 --> 00:11:11.261
And they work with someone who is a

00:11:11.302 --> 00:11:12.102
multimillionaire or,

00:11:12.363 --> 00:11:13.244
or a billionaire or whatever.

00:11:13.303 --> 00:11:15.885
So, um, but yeah, sometimes that, in fact,

00:11:16.145 --> 00:11:17.547
um, we have a client right now.

00:11:17.988 --> 00:11:18.288
That's why,

00:11:18.488 --> 00:11:19.528
that's why I brought it up is we

00:11:19.548 --> 00:11:21.471
have a client right now where the, the,

00:11:22.311 --> 00:11:24.331
The family's assistant is remote living in

00:11:24.831 --> 00:11:25.331
Colorado,

00:11:25.371 --> 00:11:26.913
but she literally signed the paperwork,

00:11:26.932 --> 00:11:28.913
sent sent the credit card information,

00:11:28.994 --> 00:11:29.953
did all the phone calls,

00:11:29.994 --> 00:11:32.394
did all the text messages and emails and

00:11:32.515 --> 00:11:34.076
all the organizing of everything.

00:11:34.216 --> 00:11:36.216
And I and we we haven't spoken to

00:11:36.817 --> 00:11:39.678
the mother or father for the under

00:11:39.759 --> 00:11:41.499
eighteen year old client.

00:11:41.778 --> 00:11:43.179
So it's it's kind of like it's a

00:11:43.200 --> 00:11:45.081
little wild, but it is what it is.

00:11:46.600 --> 00:11:48.022
Yeah, I know some people I know.

00:11:48.121 --> 00:11:50.024
I know several people who have that job.

00:11:50.063 --> 00:11:52.265
They are the executive assistant.

00:11:52.966 --> 00:11:55.028
And you hear the word assistant and you

00:11:55.128 --> 00:11:57.309
automatically assume, well,

00:11:57.389 --> 00:11:58.692
how much they bring to the table.

00:11:59.091 --> 00:12:00.712
These people are running the show.

00:12:01.033 --> 00:12:01.933
They can be running the show.

00:12:02.053 --> 00:12:02.254
Right.

00:12:02.274 --> 00:12:03.676
Like what they're able to do,

00:12:03.716 --> 00:12:04.876
what you're actually able to do,

00:12:04.897 --> 00:12:07.058
like sort of alluding to like I've never

00:12:07.119 --> 00:12:07.418
met her.

00:12:07.479 --> 00:12:09.120
Like, I'm pretty sure she exists.

00:12:09.181 --> 00:12:10.581
But Tony says, you know, his wife.

00:12:10.902 --> 00:12:11.383
Right.

00:12:12.043 --> 00:12:13.743
what they're able to do is they're not

00:12:13.822 --> 00:12:16.224
they're able to follow one two three four

00:12:16.264 --> 00:12:18.245
five step directions but they're also able

00:12:18.284 --> 00:12:21.024
to think when three goes sideways we throw

00:12:21.065 --> 00:12:23.405
four and five out what is the actual

00:12:23.426 --> 00:12:26.285
thing we're solving for okay that's gone

00:12:26.385 --> 00:12:27.606
you know like the computer systems are

00:12:27.647 --> 00:12:30.267
down what do we do they're able to

00:12:30.326 --> 00:12:33.388
think four steps ahead that is a skill

00:12:33.488 --> 00:12:35.708
that is a valuable skill because they

00:12:35.729 --> 00:12:36.188
understand

00:12:37.048 --> 00:12:40.315
Like the trains don't run when something

00:12:40.355 --> 00:12:41.859
goes sideways and how do we keep things

00:12:41.899 --> 00:12:42.279
together?

00:12:44.827 --> 00:12:47.970
They are booking crazy expensive private

00:12:48.009 --> 00:12:52.373
flight tickets and vacations and obviously

00:12:52.393 --> 00:12:53.333
doctor's appointments because they're

00:12:53.354 --> 00:12:56.155
calling us or physical therapy.

00:12:57.777 --> 00:12:59.278
I think an average person would be like,

00:12:59.437 --> 00:13:01.438
okay, are you the right provider?

00:13:01.938 --> 00:13:03.000
Where is your office?

00:13:03.120 --> 00:13:04.160
What date is the appointment?

00:13:04.201 --> 00:13:04.921
Those are basics.

00:13:06.001 --> 00:13:07.643
Good ones that I know and I've seen

00:13:07.663 --> 00:13:09.464
them worked with are asking,

00:13:09.845 --> 00:13:11.085
they're smart enough to know

00:13:11.946 --> 00:13:13.647
They've been burned by the hot stove.

00:13:14.407 --> 00:13:15.668
They've booked an appointment.

00:13:16.067 --> 00:13:19.428
The boss or whoever they work for went

00:13:19.469 --> 00:13:21.570
to it and was like, that doctor sucked.

00:13:21.690 --> 00:13:22.570
How'd you vet them?

00:13:22.590 --> 00:13:23.811
And they were like, vet them?

00:13:23.870 --> 00:13:24.730
I thought I was supposed to get the

00:13:24.750 --> 00:13:25.171
appointment book.

00:13:25.530 --> 00:13:27.011
The smart ones go, got it.

00:13:27.272 --> 00:13:30.033
When I'm called to question on why I

00:13:30.052 --> 00:13:31.573
made decision A and not F,

00:13:33.270 --> 00:13:36.494
I have to have good reasoning and those

00:13:36.514 --> 00:13:38.235
things like, are you saving me time?

00:13:38.975 --> 00:13:40.256
Clicking book, book, you know,

00:13:40.277 --> 00:13:41.518
and selecting a time and date is not

00:13:41.557 --> 00:13:44.019
saving the time picking the right provider

00:13:44.159 --> 00:13:45.341
or the right, Oh, you,

00:13:45.461 --> 00:13:46.782
you got me the right flight for the

00:13:46.802 --> 00:13:47.422
cheapest price,

00:13:47.442 --> 00:13:49.003
but I have a six hour layover in,

00:13:49.082 --> 00:13:49.964
you know, in Iowa.

00:13:49.984 --> 00:13:50.705
What are you doing?

00:13:50.725 --> 00:13:51.826
Why don't you think about that?

00:13:51.846 --> 00:13:53.907
They're paying you to think.

00:13:54.327 --> 00:13:55.928
And you just brought up a good point,

00:13:55.969 --> 00:13:57.549
which is sometimes historically we would

00:13:57.590 --> 00:14:01.692
say to these assistants, uh, like, Hey,

00:14:02.714 --> 00:14:06.375
hey hey tom um i know first of

00:14:06.394 --> 00:14:07.456
all it sounds i know you have a

00:14:07.475 --> 00:14:08.735
tough job we have a lot of clients

00:14:08.755 --> 00:14:09.836
that have called in over the years where

00:14:09.856 --> 00:14:12.158
they have an assistant or an ea or

00:14:12.278 --> 00:14:14.979
uh uh executive assistant or whatever like

00:14:14.999 --> 00:14:18.000
different um different like different

00:14:18.019 --> 00:14:21.000
titles but like hey tom um first of

00:14:21.020 --> 00:14:21.662
all i just want to let you know

00:14:21.721 --> 00:14:24.903
that we have we've onboarded a lot of

00:14:24.923 --> 00:14:27.384
uh high profile clients over the years

00:14:27.543 --> 00:14:29.024
through their assistants and i just want

00:14:29.044 --> 00:14:29.544
to let you know that

00:14:30.605 --> 00:14:31.745
First of all, this is my direct number.

00:14:31.764 --> 00:14:32.586
This is how you can reach us.

00:14:32.625 --> 00:14:34.125
This is the easiest way.

00:14:34.966 --> 00:14:35.407
And also,

00:14:35.466 --> 00:14:36.706
we're going to try to set this up.

00:14:36.767 --> 00:14:38.187
And I'm asking these questions to make

00:14:38.207 --> 00:14:39.567
sure that it's the right fit for both

00:14:39.587 --> 00:14:39.748
of us.

00:14:39.768 --> 00:14:41.889
So I want to make sure that your

00:14:41.908 --> 00:14:43.048
boss, this client,

00:14:43.129 --> 00:14:44.009
is the right fit for us.

00:14:44.970 --> 00:14:47.309
Not just are we the right fit for

00:14:47.370 --> 00:14:48.571
you and your boss,

00:14:48.610 --> 00:14:49.711
but I want to make sure that you're

00:14:49.750 --> 00:14:50.311
the right fit for us.

00:14:50.331 --> 00:14:51.272
So they're a little bit of status.

00:14:51.292 --> 00:14:52.011
But at the same time,

00:14:52.032 --> 00:14:53.032
we want to come back and say, hey,

00:14:53.052 --> 00:14:54.033
Tom, by the way,

00:14:55.986 --> 00:14:57.768
We've had a lot of these scenarios where

00:14:58.009 --> 00:14:59.870
an assistant like you has booked for their

00:14:59.889 --> 00:15:00.230
client.

00:15:00.530 --> 00:15:02.272
And I wanna let you know that we

00:15:02.351 --> 00:15:03.972
understand that you're sticking your neck

00:15:04.013 --> 00:15:04.354
out here.

00:15:04.754 --> 00:15:07.255
Like there is some risk and we don't

00:15:07.275 --> 00:15:07.515
wanna,

00:15:07.956 --> 00:15:09.618
we do not wanna make you look bad.

00:15:10.158 --> 00:15:12.759
It is our focus that we're also gonna

00:15:12.799 --> 00:15:13.860
try to get your boss,

00:15:13.900 --> 00:15:15.881
the client better with the back pain or

00:15:15.903 --> 00:15:16.163
whatever.

00:15:16.383 --> 00:15:17.364
But at the same time, Tom,

00:15:18.325 --> 00:15:20.225
We will not make you look bad.

00:15:20.426 --> 00:15:22.706
I actually will be sending Dr. Andrew.

00:15:22.745 --> 00:15:24.346
He's one of my most professional prompt

00:15:24.366 --> 00:15:25.126
physical therapists.

00:15:25.167 --> 00:15:26.846
He runs marathons.

00:15:26.886 --> 00:15:28.227
He helps with back pain.

00:15:28.827 --> 00:15:29.707
He can do all the things.

00:15:30.488 --> 00:15:31.008
But also,

00:15:32.688 --> 00:15:34.950
he knows how to manage your type of

00:15:34.970 --> 00:15:36.169
boss, the person that you're describing,

00:15:36.210 --> 00:15:37.690
like the strong personality, the ego,

00:15:37.750 --> 00:15:39.410
the busy schedule, all of that.

00:15:40.250 --> 00:15:41.212
He knows how to manage that.

00:15:41.253 --> 00:15:45.038
He's confident and he's clear on the game

00:15:45.077 --> 00:15:47.542
plan and also experienced in dealing with

00:15:47.662 --> 00:15:48.582
this type of clientele.

00:15:49.063 --> 00:15:50.164
And no matter what happens,

00:15:50.546 --> 00:15:51.687
we're going to make sure that we over

00:15:51.707 --> 00:15:53.590
communicate with you because you're

00:15:53.610 --> 00:15:54.490
sticking your neck out here.

00:15:54.552 --> 00:15:55.413
You're finding a...

00:15:56.394 --> 00:15:57.813
random physical therapy practice on

00:15:57.874 --> 00:15:58.173
Google.

00:15:58.235 --> 00:15:58.414
I mean,

00:15:58.554 --> 00:16:00.274
obviously a word of mouth referral is

00:16:00.315 --> 00:16:00.595
best,

00:16:00.914 --> 00:16:02.395
but sometimes they're finding us on Google

00:16:02.416 --> 00:16:02.836
or something.

00:16:03.436 --> 00:16:05.336
And so we will literally say, hey,

00:16:05.796 --> 00:16:07.116
just want to let you know that we've

00:16:07.356 --> 00:16:08.836
gone through this a million times before.

00:16:09.456 --> 00:16:13.057
And we really focus on making sure that

00:16:13.238 --> 00:16:14.538
you, whoever's reaching out,

00:16:14.599 --> 00:16:15.038
the assistive,

00:16:15.879 --> 00:16:18.379
will not look bad here we never want

00:16:18.399 --> 00:16:20.421
you to look bad in fact we want

00:16:20.461 --> 00:16:23.243
your boss to speak with you privately in

00:16:23.263 --> 00:16:25.484
the coming days or weeks and say oh

00:16:25.543 --> 00:16:27.524
my gosh i cannot believe that you found

00:16:27.865 --> 00:16:29.265
this type of practice and they got a

00:16:29.306 --> 00:16:30.706
doctor of physical therapy degree and they

00:16:30.745 --> 00:16:33.768
come here for an hour and then the

00:16:33.908 --> 00:16:35.769
obviously the self-pay figures like don't

00:16:35.788 --> 00:16:37.690
even matter but it's really about wow that

00:16:37.730 --> 00:16:39.350
you found a great person a great fit

00:16:39.630 --> 00:16:41.692
a great company thank you so much we

00:16:41.731 --> 00:16:43.152
want the we want the client to be

00:16:43.192 --> 00:16:44.253
saying that to their assistant

00:16:45.082 --> 00:16:46.244
That's our goal.

00:16:46.283 --> 00:16:48.264
When you start talking to someone like

00:16:48.304 --> 00:16:51.307
that, that is a pattern interrupt.

00:16:51.966 --> 00:16:53.148
Like when you're on the call with an

00:16:53.227 --> 00:16:54.528
EA and you're like, hey, listen,

00:16:54.889 --> 00:16:55.990
we've done this before.

00:16:57.551 --> 00:16:59.111
Let's make sure this is the right fit

00:16:59.552 --> 00:17:02.014
so that your boss gets the right

00:17:02.413 --> 00:17:03.115
experience.

00:17:03.514 --> 00:17:05.516
What you've just said is I understand what

00:17:05.556 --> 00:17:06.457
you're solving for.

00:17:07.770 --> 00:17:09.152
I've seen and done this before.

00:17:09.511 --> 00:17:11.753
Let's make sure I can solve your problem.

00:17:11.953 --> 00:17:13.394
Not even your boss's problem yet.

00:17:14.075 --> 00:17:15.435
It's now both of your problem.

00:17:15.715 --> 00:17:16.817
And when someone hears that,

00:17:17.057 --> 00:17:18.057
their defenses are way down.

00:17:18.076 --> 00:17:18.538
It's two problems.

00:17:18.557 --> 00:17:18.617
Yes.

00:17:18.678 --> 00:17:20.898
It's two different problems.

00:17:22.559 --> 00:17:23.340
Yes, correct.

00:17:23.480 --> 00:17:23.800
It is.

00:17:24.280 --> 00:17:25.281
I need to make sure my boss isn't

00:17:25.301 --> 00:17:25.741
pissed off.

00:17:26.262 --> 00:17:27.363
I need to make sure that we solve

00:17:27.403 --> 00:17:28.163
my boss's problem.

00:17:28.604 --> 00:17:29.924
You're going to handle my other problem.

00:17:29.964 --> 00:17:31.346
You're going to handle my boss's problem.

00:17:31.425 --> 00:17:32.846
My problem is finding the right provider.

00:17:33.586 --> 00:17:35.193
then your problem is solving my boss's

00:17:35.213 --> 00:17:37.805
shoulder issue but it's amazing how like

00:17:39.315 --> 00:17:39.855
You can learn.

00:17:40.316 --> 00:17:41.375
Can you learn that in school?

00:17:41.455 --> 00:17:41.915
You probably can.

00:17:41.935 --> 00:17:43.136
You can learn lots of things in school.

00:17:43.778 --> 00:17:44.317
I didn't.

00:17:44.478 --> 00:17:45.518
I learned a lot of the stuff that

00:17:45.558 --> 00:17:47.500
I learned in my background on internships.

00:17:47.779 --> 00:17:49.300
And I think I lucked out.

00:17:49.381 --> 00:17:50.540
Or I don't even know what luck is

00:17:50.580 --> 00:17:50.861
anymore.

00:17:50.902 --> 00:17:53.363
But I worked for some really good people

00:17:53.722 --> 00:17:55.003
who, when something happened,

00:17:55.644 --> 00:17:57.305
explained to me what just happened.

00:17:57.365 --> 00:17:58.826
And I was able to be like, oh,

00:17:58.905 --> 00:18:00.527
that's what actually happened.

00:18:00.807 --> 00:18:01.968
That's a lesson here.

00:18:02.087 --> 00:18:02.968
That's valuable.

00:18:03.087 --> 00:18:04.308
I need to remember this going forward.

00:18:07.305 --> 00:18:08.945
So here's something I want to bring up.

00:18:09.105 --> 00:18:09.726
And this is like,

00:18:09.786 --> 00:18:11.247
it starts to get a little weird,

00:18:11.987 --> 00:18:14.288
but talk it with Larry Benz.

00:18:14.488 --> 00:18:16.028
He brings up these different things called

00:18:16.048 --> 00:18:17.049
like paradoxes.

00:18:17.690 --> 00:18:17.890
Like,

00:18:17.910 --> 00:18:19.330
have you ever heard of like Jevons

00:18:19.371 --> 00:18:20.050
paradox?

00:18:20.230 --> 00:18:20.611
It's like these,

00:18:20.631 --> 00:18:22.892
like these concepts and like economics or

00:18:22.951 --> 00:18:24.393
psychology is usually where they are.

00:18:24.813 --> 00:18:27.193
Jevons paradox is when something becomes

00:18:27.253 --> 00:18:27.954
really cheap.

00:18:28.786 --> 00:18:30.326
We don't actually use less of it.

00:18:30.646 --> 00:18:32.208
We use more of it because it's cheap.

00:18:32.449 --> 00:18:34.490
So like the example is like when coal

00:18:34.769 --> 00:18:37.632
got efficient, we didn't ship less stuff.

00:18:37.853 --> 00:18:39.314
And we're like, look at all that savings.

00:18:39.713 --> 00:18:41.194
We shipped more stuff.

00:18:41.234 --> 00:18:42.476
We actually took the savings and we're

00:18:42.516 --> 00:18:43.717
like, well, screw the savings.

00:18:43.737 --> 00:18:44.857
Look how great this is.

00:18:45.717 --> 00:18:47.578
So I started looking around and when

00:18:47.618 --> 00:18:49.380
people start beating the drum about

00:18:49.700 --> 00:18:51.082
saving, saving, saving,

00:18:51.182 --> 00:18:52.762
all of a sudden my brain put two

00:18:52.782 --> 00:18:53.282
and two together.

00:18:53.303 --> 00:18:54.223
And I'm like, hey,

00:18:54.845 --> 00:18:56.786
when we start talking about AI scribes

00:18:57.126 --> 00:18:59.307
saving hours and hours of time,

00:18:59.949 --> 00:19:01.549
is that going to be the case?

00:19:01.990 --> 00:19:03.751
Because I looked behind me and I said,

00:19:04.092 --> 00:19:05.574
with all this technology that's come

00:19:05.594 --> 00:19:07.694
around in my forty six years of being.

00:19:07.714 --> 00:19:08.276
Yeah.

00:19:08.415 --> 00:19:11.157
We still work as much, if not more.

00:19:11.598 --> 00:19:13.900
So it's just changing what we might do

00:19:13.960 --> 00:19:16.041
more, but it's not actually reduced.

00:19:16.321 --> 00:19:18.743
The careful ones say it doesn't save like

00:19:18.784 --> 00:19:19.605
four hours of time.

00:19:19.845 --> 00:19:22.567
It saves four hours of documentation time

00:19:22.906 --> 00:19:23.387
a week.

00:19:23.788 --> 00:19:26.029
But you're also like the smart clinicians

00:19:26.069 --> 00:19:26.210
go,

00:19:27.363 --> 00:19:28.144
but you're going to put me to do

00:19:28.163 --> 00:19:28.203
so.

00:19:28.223 --> 00:19:29.565
I'm going to see more patients now.

00:19:29.865 --> 00:19:31.026
And if you're okay with that,

00:19:31.445 --> 00:19:32.307
then it's a win.

00:19:32.767 --> 00:19:33.788
I just see all this,

00:19:34.087 --> 00:19:37.651
like we're not using less AI because AI

00:19:37.671 --> 00:19:38.511
may be more efficient.

00:19:38.551 --> 00:19:39.412
I'm not just, well,

00:19:39.451 --> 00:19:41.213
I'm done now and I'm going to leave.

00:19:41.554 --> 00:19:43.375
No, we're just doing more and more.

00:19:44.016 --> 00:19:46.277
You guys know the subtle art of not

00:19:46.656 --> 00:19:47.876
giving a fuck, Mark Manson.

00:19:48.356 --> 00:19:49.637
I read Mark Manson's email.

00:19:50.018 --> 00:19:51.417
I read very few emails.

00:19:51.597 --> 00:19:52.979
Seth Godin, Mark Manson,

00:19:53.618 --> 00:19:55.740
and who's Five Bullet Friday?

00:19:55.799 --> 00:19:56.299
Tim Ferriss.

00:19:56.700 --> 00:19:57.440
That's about it.

00:19:57.720 --> 00:19:59.300
And Mark Manson was talking about this.

00:19:59.340 --> 00:19:59.721
He's like...

00:20:00.500 --> 00:20:02.162
He's a really itchy brain guy.

00:20:02.663 --> 00:20:04.523
He's like, in the last three months,

00:20:04.743 --> 00:20:06.065
if I'm not using AI,

00:20:06.464 --> 00:20:08.946
I feel like I'm falling behind.

00:20:09.047 --> 00:20:10.248
And this is a guy who's probably at

00:20:10.268 --> 00:20:10.929
the bleeding edge.

00:20:11.449 --> 00:20:12.930
So relating it to practice,

00:20:13.130 --> 00:20:15.071
Dave talks about the apps and the things

00:20:15.092 --> 00:20:15.892
that he uses.

00:20:16.292 --> 00:20:17.133
I still got to get the name of

00:20:17.153 --> 00:20:18.653
that app that you use because that you

00:20:18.673 --> 00:20:19.115
can watch...

00:20:19.795 --> 00:20:24.037
like a replay of like a eval audio

00:20:24.317 --> 00:20:26.278
audio audio only audio only okay got it

00:20:26.637 --> 00:20:28.138
that's still really valuable like the

00:20:28.179 --> 00:20:30.279
transcript you can ask it questions so i

00:20:30.299 --> 00:20:34.422
guess the question is is the juice worth

00:20:34.442 --> 00:20:36.202
the squeeze i mean it must be right

00:20:36.423 --> 00:20:39.144
like with tony tony's affiliated with

00:20:39.183 --> 00:20:40.565
hippo scribe so he's got to jump in

00:20:40.585 --> 00:20:43.205
here first about uh ai scribes and all

00:20:43.226 --> 00:20:43.385
that

00:20:44.914 --> 00:20:46.316
Yeah, I agree with Jimmy.

00:20:46.496 --> 00:20:48.317
I agree with the paradox,

00:20:48.337 --> 00:20:50.838
the idea that the more time it saves,

00:20:50.878 --> 00:20:53.101
the more we do other stuff,

00:20:53.141 --> 00:20:54.142
we fill that time.

00:20:54.942 --> 00:20:57.003
There's never a point in anyone's life

00:20:57.104 --> 00:20:59.746
where you're actually doing nothing.

00:20:59.846 --> 00:21:00.946
Even if you're recovering,

00:21:01.027 --> 00:21:01.928
even if you're resting,

00:21:01.968 --> 00:21:05.650
watching Netflix and chilling, whatever,

00:21:05.690 --> 00:21:07.291
you're always going to fill that time with

00:21:07.352 --> 00:21:07.711
something.

00:21:09.675 --> 00:21:11.237
I brought the AI Scribe in, right?

00:21:11.277 --> 00:21:12.297
I've been using it for years.

00:21:12.457 --> 00:21:14.958
I will never function without an AI Scribe

00:21:15.057 --> 00:21:16.097
in physical therapy.

00:21:16.837 --> 00:21:18.439
But all that does is it allows me

00:21:18.499 --> 00:21:20.539
to do more video content,

00:21:20.700 --> 00:21:21.660
more other stuff.

00:21:22.180 --> 00:21:23.520
I'm sitting here right now

00:21:24.525 --> 00:21:27.066
I've got this box that came yesterday,

00:21:27.726 --> 00:21:31.926
a new compression device that the company

00:21:31.987 --> 00:21:33.127
upgraded and sent me.

00:21:33.208 --> 00:21:33.567
Jimmy,

00:21:34.067 --> 00:21:37.929
I still haven't seen your live selling

00:21:38.088 --> 00:21:38.749
product stuff.

00:21:39.108 --> 00:21:39.849
Where do you at, bro?

00:21:40.029 --> 00:21:40.950
It's on Amazon Live.

00:21:41.650 --> 00:21:42.471
I got to go find it.

00:21:42.510 --> 00:21:43.451
I'm going to go watch it.

00:21:44.031 --> 00:21:46.093
So, yeah, we totally just do more.

00:21:46.794 --> 00:21:48.174
I mean, and that's human nature.

00:21:48.194 --> 00:21:48.355
Like,

00:21:48.414 --> 00:21:50.215
that is the way it's supposed to be.

00:21:50.916 --> 00:21:53.138
What frustrates me the most is when I

00:21:53.219 --> 00:21:54.400
do see somebody...

00:21:55.410 --> 00:21:57.971
Who like, I don't know,

00:21:58.291 --> 00:21:59.913
they don't create more.

00:21:59.972 --> 00:22:00.972
They don't do more.

00:22:00.992 --> 00:22:02.374
They have all these amazing tools.

00:22:02.433 --> 00:22:03.835
Best time to ever be alive as a

00:22:03.875 --> 00:22:06.395
human being in the history of the world.

00:22:06.896 --> 00:22:08.477
And if you watch TikTok,

00:22:08.497 --> 00:22:10.439
you would think we live in the worst

00:22:10.459 --> 00:22:11.338
time to be alive.

00:22:11.939 --> 00:22:12.220
I mean,

00:22:12.420 --> 00:22:14.580
it's such a bizarre time right now.

00:22:15.451 --> 00:22:17.374
I think if you brought in a psychologist,

00:22:17.493 --> 00:22:18.115
and I will,

00:22:18.194 --> 00:22:19.016
because I got a buddy who's a

00:22:19.036 --> 00:22:19.696
psychologist,

00:22:19.836 --> 00:22:21.058
and if I give him enough time,

00:22:21.078 --> 00:22:23.422
he'll think about stuff like this.

00:22:24.103 --> 00:22:25.285
Could the idea,

00:22:25.684 --> 00:22:27.708
if people do honestly believe this is

00:22:27.768 --> 00:22:29.549
crazy and this is the worst time ever...

00:22:30.151 --> 00:22:32.212
Do you think it's the paralysis or the

00:22:32.252 --> 00:22:34.434
abundance of all the things I could or

00:22:34.494 --> 00:22:37.017
should be doing and that feels so heavy?

00:22:37.457 --> 00:22:39.439
Because when you watch someone succeeding

00:22:39.479 --> 00:22:40.779
and you're like, I'm so far behind.

00:22:41.059 --> 00:22:41.861
I've been doing this.

00:22:42.221 --> 00:22:43.021
I should be doing that.

00:22:43.061 --> 00:22:44.182
Let me drop this and do that.

00:22:44.442 --> 00:22:46.023
And some of those things are just not

00:22:46.084 --> 00:22:46.565
possible.

00:22:47.565 --> 00:22:48.006
You can't.

00:22:48.046 --> 00:22:49.586
Comparison is the thief of joy.

00:22:50.106 --> 00:22:50.248
And...

00:22:50.867 --> 00:22:52.749
This is a comparison machine, right?

00:22:52.769 --> 00:22:54.490
It's great if you want to figure out

00:22:54.509 --> 00:22:55.190
something new.

00:22:55.730 --> 00:22:58.050
It's horrible if you get stuck comparing

00:22:58.070 --> 00:22:59.412
yourself to everybody else,

00:22:59.471 --> 00:23:00.291
which is a simple,

00:23:00.511 --> 00:23:03.294
that's a human nature thing.

00:23:03.394 --> 00:23:03.953
Yeah.

00:23:04.034 --> 00:23:05.694
Especially, you know, depending,

00:23:05.855 --> 00:23:07.536
I was thinking on the way in this

00:23:07.615 --> 00:23:08.036
morning,

00:23:09.770 --> 00:23:10.632
You hear the saying,

00:23:10.652 --> 00:23:12.152
you're the average of the five people you

00:23:12.192 --> 00:23:13.512
spend the most time with.

00:23:13.952 --> 00:23:15.554
Who are the people around you?

00:23:16.354 --> 00:23:18.734
We should do an episode on what we

00:23:18.775 --> 00:23:21.736
listen to, what we watch.

00:23:22.356 --> 00:23:24.298
So I'm on this running program.

00:23:24.857 --> 00:23:26.638
ChatGPT is my running coach.

00:23:26.739 --> 00:23:28.719
I'm trying to bring my diastolic blood

00:23:28.739 --> 00:23:29.740
pressure down.

00:23:30.059 --> 00:23:31.340
I have not been able to do it

00:23:31.361 --> 00:23:33.461
by myself without medication for three

00:23:33.481 --> 00:23:33.842
years.

00:23:34.917 --> 00:23:36.397
I want my diastolic.

00:23:36.438 --> 00:23:37.778
My systolic is doing great.

00:23:37.818 --> 00:23:40.119
My diastolic will not come down.

00:23:40.940 --> 00:23:42.279
I'm trying all these different things.

00:23:42.299 --> 00:23:45.601
So anyway, every run that I do,

00:23:46.320 --> 00:23:47.682
I don't listen to music.

00:23:48.422 --> 00:23:50.461
I listen to the All In podcast.

00:23:51.202 --> 00:23:53.403
I listen to Peter Diamandis.

00:23:53.962 --> 00:23:57.924
I listen to these business and technology

00:23:57.964 --> 00:24:00.164
guys that get me so pumped,

00:24:00.224 --> 00:24:02.226
get me more pumped than music gets me

00:24:02.266 --> 00:24:02.625
pumped.

00:24:03.326 --> 00:24:04.906
While I'm running that by the end of

00:24:04.967 --> 00:24:05.406
my run,

00:24:05.487 --> 00:24:07.488
not only do I have the endorphins of

00:24:07.528 --> 00:24:07.988
the run,

00:24:08.028 --> 00:24:10.628
but I feel so positive about the future

00:24:10.648 --> 00:24:11.409
of society,

00:24:11.888 --> 00:24:13.970
about how successful we can be,

00:24:14.029 --> 00:24:16.611
about how easy it is in today's world

00:24:16.951 --> 00:24:18.731
to get what you want.

00:24:19.432 --> 00:24:21.012
And I'm just like, I just,

00:24:21.113 --> 00:24:22.854
I feel bad for other people who maybe

00:24:23.374 --> 00:24:25.974
don't have that resource available or

00:24:26.055 --> 00:24:27.115
don't know it exists.

00:24:27.134 --> 00:24:27.275
Yeah.

00:24:27.454 --> 00:24:28.256
Yeah.

00:24:29.835 --> 00:24:32.420
Quick translation is Tony goes on a run

00:24:32.579 --> 00:24:34.022
and he gets the runner's high and then

00:24:34.042 --> 00:24:35.605
he gets the entrepreneurship high.

00:24:35.726 --> 00:24:37.789
I love it.

00:24:37.809 --> 00:24:38.932
What do you listen to, Dave?

00:24:39.211 --> 00:24:40.615
Not in my life could I listen to

00:24:40.634 --> 00:24:41.676
a podcast while running.

00:24:41.896 --> 00:24:42.538
Just couldn't do it.

00:24:44.207 --> 00:24:45.788
So more so music.

00:24:46.509 --> 00:24:48.570
But I have learned that when I go

00:24:48.651 --> 00:24:49.912
out for like a four or five,

00:24:49.951 --> 00:24:51.834
six mile run, historically,

00:24:51.993 --> 00:24:54.035
I will run the first mile too fast.

00:24:54.055 --> 00:24:56.037
Like I'm just bad at pacing myself.

00:24:56.597 --> 00:24:58.980
So I will specifically put on an audio

00:24:59.039 --> 00:25:00.921
book or a podcast in the beginning to

00:25:01.060 --> 00:25:02.162
slow myself down.

00:25:03.182 --> 00:25:04.263
to like take it easy.

00:25:04.884 --> 00:25:06.305
And then if I need like a boost,

00:25:06.325 --> 00:25:08.125
maybe I'll put on some, you know, fast,

00:25:08.145 --> 00:25:10.406
uh, like, like rap,

00:25:10.446 --> 00:25:12.788
hip hop or anything that's like house

00:25:12.807 --> 00:25:14.209
music or even rock or whatever.

00:25:14.949 --> 00:25:17.410
Um, but I have listened to like,

00:25:17.529 --> 00:25:18.830
I remember specifically like Robert

00:25:18.851 --> 00:25:20.192
Cialdini's persuasion.

00:25:20.231 --> 00:25:24.433
Like I've listened to that running and I

00:25:24.453 --> 00:25:25.875
mean, I don't know, Tony, like,

00:25:25.894 --> 00:25:26.974
does it take away from the run?

00:25:26.994 --> 00:25:27.375
Who cares?

00:25:27.394 --> 00:25:28.036
Like you're out running.

00:25:28.076 --> 00:25:29.215
Like at least for me, I don't know,

00:25:29.236 --> 00:25:30.936
like maybe I'm running slower or whatever,

00:25:30.997 --> 00:25:32.057
but, um,

00:25:33.071 --> 00:25:34.932
I've listened to a ton of business and

00:25:34.972 --> 00:25:37.214
marketing audio books and podcasts while

00:25:37.255 --> 00:25:37.515
running.

00:25:38.255 --> 00:25:40.196
Um, for me, I don't know.

00:25:40.336 --> 00:25:40.997
You can't go wrong,

00:25:41.037 --> 00:25:44.199
but typically I'll only listen to music if

00:25:44.298 --> 00:25:46.119
I'm running or working out.

00:25:46.480 --> 00:25:48.942
Otherwise any other time driving it's

00:25:49.321 --> 00:25:52.023
audio books or, or podcasts, uh,

00:25:52.064 --> 00:25:52.663
in the subway,

00:25:52.924 --> 00:25:54.965
audio books and podcasts always learning.

00:25:55.286 --> 00:25:55.546
Yeah.

00:25:55.586 --> 00:25:57.027
Uh, you can't, you can't,

00:25:57.207 --> 00:25:59.348
you can't increase your, you can't,

00:25:59.989 --> 00:26:01.170
you're not really helping yourself by

00:26:01.210 --> 00:26:02.851
listening to more music ever.

00:26:02.990 --> 00:26:03.750
Like it's, it's not,

00:26:04.171 --> 00:26:06.211
it's not producing any new thoughts,

00:26:06.291 --> 00:26:07.452
new stimulation.

00:26:07.472 --> 00:26:09.114
It's not, it's not, it's,

00:26:09.354 --> 00:26:09.794
I don't think it,

00:26:09.874 --> 00:26:11.394
I don't think it's going to help you,

00:26:11.434 --> 00:26:13.615
your family, your income, your future.

00:26:13.635 --> 00:26:13.695
No,

00:26:15.037 --> 00:26:17.458
so I can't listen to someone speaking when

00:26:17.478 --> 00:26:18.138
I'm running.

00:26:18.838 --> 00:26:20.200
I and what I've found out is the

00:26:20.240 --> 00:26:22.181
best music for me to listen to is

00:26:22.361 --> 00:26:24.001
EDM, electronic music.

00:26:24.603 --> 00:26:26.523
And the reason is there's not a whole

00:26:26.544 --> 00:26:26.784
lot.

00:26:26.824 --> 00:26:28.365
There's not a lot of lyrics typically.

00:26:29.125 --> 00:26:32.067
And I begin having internal conversations

00:26:32.106 --> 00:26:32.267
then.

00:26:32.426 --> 00:26:34.008
Like that's when I sort of put things...

00:26:34.067 --> 00:26:35.689
That's when I start drawing lines between

00:26:35.749 --> 00:26:36.648
things that I've learned.

00:26:36.970 --> 00:26:38.810
That's almost like when you're sleeping

00:26:38.871 --> 00:26:39.770
and when you dream,

00:26:39.790 --> 00:26:41.051
that's when you actually synthesize

00:26:41.092 --> 00:26:42.653
everything as someone's thought.

00:26:43.252 --> 00:26:44.253
But for the life of me,

00:26:44.294 --> 00:26:46.134
there's no way I could listen to anything

00:26:46.174 --> 00:26:46.454
words.

00:26:46.595 --> 00:26:47.596
When I'm walking...

00:26:48.395 --> 00:26:50.078
going somewhere, traveling,

00:26:50.420 --> 00:26:52.423
that's when I listen to words, read books,

00:26:53.005 --> 00:26:54.867
coffee shop, words, books,

00:26:55.048 --> 00:26:56.191
all those different things.

00:26:56.211 --> 00:26:57.252
I just want to clarify.

00:26:57.794 --> 00:26:58.535
I'm saying that

00:27:00.046 --> 00:27:01.386
by me listening to audio books and

00:27:01.426 --> 00:27:01.946
podcasts,

00:27:02.126 --> 00:27:04.208
it will make me more money versus

00:27:04.268 --> 00:27:05.048
listening to music.

00:27:05.508 --> 00:27:06.367
Okay, so you agree with that?

00:27:06.407 --> 00:27:07.808
You agree with that, okay.

00:27:07.848 --> 00:27:08.608
Yes and no,

00:27:08.689 --> 00:27:11.790
because I put things together when I'm not

00:27:11.830 --> 00:27:12.270
thinking,

00:27:12.371 --> 00:27:14.251
like in the shower or the back seat.

00:27:14.271 --> 00:27:16.873
So like I need to eat, listen,

00:27:16.952 --> 00:27:18.032
read to words,

00:27:18.333 --> 00:27:19.394
and then I need to like chew and

00:27:19.433 --> 00:27:20.074
digest.

00:27:20.594 --> 00:27:22.375
I need to zone out.

00:27:22.835 --> 00:27:22.994
Like,

00:27:23.035 --> 00:27:24.194
so I need to do both of those

00:27:24.234 --> 00:27:24.355
things.

00:27:24.375 --> 00:27:25.236
I need to synthesize.

00:27:25.915 --> 00:27:27.777
and working out for me because i'm an

00:27:27.797 --> 00:27:29.657
endurance guy right i just do one thing

00:27:30.238 --> 00:27:31.919
slowly for a long time that's like my

00:27:31.959 --> 00:27:34.599
skill um for me there's a lot of

00:27:34.619 --> 00:27:36.580
time to chew and digest because you want

00:27:36.601 --> 00:27:37.401
to i don't want to look at the

00:27:37.441 --> 00:27:39.001
clock i'll turn the clock off i'm like

00:27:39.021 --> 00:27:40.843
my i'll stop running when the machine says

00:27:40.863 --> 00:27:42.884
stop running i said forty five minutes

00:27:42.903 --> 00:27:45.585
i'll do forty five minutes um that's for

00:27:45.625 --> 00:27:47.705
me is chew it like like breaking things

00:27:47.726 --> 00:27:50.126
down i listen to chialdini's book for me

00:27:50.166 --> 00:27:51.827
for some reason listening to books

00:27:52.938 --> 00:27:56.064
isn't great podcast conversations are good

00:27:56.463 --> 00:27:58.227
but i need to read the book we're

00:27:58.247 --> 00:28:00.070
just wired everybody's wired there's no

00:28:00.351 --> 00:28:02.875
right or wrong i wish i could listen

00:28:02.895 --> 00:28:04.097
to books it's terribly efficient

00:28:05.069 --> 00:28:05.530
for me,

00:28:06.131 --> 00:28:07.031
I don't know if I do a lot

00:28:07.071 --> 00:28:08.034
of the zoning out.

00:28:08.074 --> 00:28:08.693
If I do,

00:28:08.794 --> 00:28:11.057
I don't feel like that's my building time.

00:28:11.096 --> 00:28:12.798
I don't feel like that's my critical

00:28:12.838 --> 00:28:13.640
decision time.

00:28:13.680 --> 00:28:14.861
I don't feel like that's when I'm

00:28:16.102 --> 00:28:19.586
implementing something or making moves or

00:28:19.605 --> 00:28:20.026
whatever.

00:28:20.227 --> 00:28:22.209
Although I'm not saying the zoning out

00:28:22.348 --> 00:28:22.548
is...

00:28:23.529 --> 00:28:25.211
pointless i think it's important but i'm

00:28:25.251 --> 00:28:26.613
saying you're saying you'll listen to the

00:28:26.673 --> 00:28:29.295
edm and zone out and i'm saying uh

00:28:29.335 --> 00:28:32.278
i i i'm not i feel like i'm

00:28:32.317 --> 00:28:34.398
not constructive if i'm zoning out if that

00:28:34.460 --> 00:28:36.240
makes sense right i feel like i am

00:28:36.260 --> 00:28:39.124
constructing what i'm not thinking about

00:28:39.144 --> 00:28:41.265
the problem or learning more again you can

00:28:41.325 --> 00:28:43.126
only be like you know putting food in

00:28:43.146 --> 00:28:45.148
the mouth or chewing and digesting one or

00:28:45.189 --> 00:28:46.349
the other um

00:28:49.592 --> 00:28:50.833
real quick yeah real quick kind of off

00:28:50.893 --> 00:28:53.755
this topic i shared a post about using

00:28:53.815 --> 00:28:56.536
chat gpt i said clinicians have a real

00:28:56.576 --> 00:28:59.317
opportunity right now there's still enough

00:28:59.357 --> 00:29:03.259
people who aren't on like any ai platform

00:29:03.299 --> 00:29:06.201
consistently enough to understand how to

00:29:06.342 --> 00:29:08.323
use it and how to extract value from

00:29:08.423 --> 00:29:11.605
it me using chat gpt as my running

00:29:11.644 --> 00:29:14.487
coach a couple big realizations for me

00:29:15.683 --> 00:29:17.203
One is I put in,

00:29:17.403 --> 00:29:19.105
I think I put in three objectives.

00:29:19.144 --> 00:29:20.865
The primary objective being bring my

00:29:20.904 --> 00:29:22.286
diastolic blood pressure down.

00:29:22.826 --> 00:29:26.086
Secondary objective was increase my volume

00:29:26.125 --> 00:29:28.027
so that I would be comfortably running ten

00:29:28.067 --> 00:29:28.467
miles.

00:29:29.467 --> 00:29:31.086
I was at about four to five.

00:29:31.587 --> 00:29:34.307
And then number three was I'm stuck at

00:29:34.347 --> 00:29:35.228
this body weight.

00:29:35.528 --> 00:29:37.249
I have never weighed this much.

00:29:38.189 --> 00:29:40.730
I understand the principles of nutrition

00:29:40.789 --> 00:29:42.509
and thermodynamics and all that crap.

00:29:42.950 --> 00:29:44.711
it's not working like I'm not getting my

00:29:44.770 --> 00:29:46.673
body weight down I need my body weight

00:29:46.712 --> 00:29:48.773
to come down but I said I don't

00:29:48.794 --> 00:29:52.096
want to sacrifice diastolic reduction with

00:29:52.537 --> 00:29:55.479
calorie burning so that's a third priority

00:29:55.499 --> 00:29:58.641
um I took screenshots of all my running

00:29:58.780 --> 00:30:00.702
analytics from the past month when I had

00:30:00.782 --> 00:30:02.903
started put that in put my body weight

00:30:02.943 --> 00:30:05.586
put my daily blood pressure numbers in and

00:30:05.625 --> 00:30:08.969
it's an amazing running coach one of the

00:30:08.989 --> 00:30:10.809
big realizations for me one was

00:30:11.431 --> 00:30:14.133
just running too fast like its big push

00:30:14.192 --> 00:30:16.555
was get your heart rate down heart rate

00:30:16.575 --> 00:30:19.778
dictates pace you cannot exceed most of my

00:30:19.817 --> 00:30:22.039
runs you cannot exceed one fifteen to one

00:30:22.079 --> 00:30:25.403
twenty five heart rate to to focus on

00:30:25.442 --> 00:30:27.644
that diastolic you know blood pressure

00:30:27.663 --> 00:30:29.566
reduction i was like oh my gosh i

00:30:29.586 --> 00:30:31.988
feel like i'm walking yeah what do i

00:30:32.327 --> 00:30:35.290
do um and i finish these runs and

00:30:35.310 --> 00:30:36.971
i'm like ah i'm dying to do more

00:30:37.011 --> 00:30:38.753
but it's like no you cannot do more

00:30:38.773 --> 00:30:39.974
you have to pace yourself

00:30:41.674 --> 00:30:44.296
I think therapists have the opportunity

00:30:44.395 --> 00:30:47.797
right now to say, hey, you, me,

00:30:47.896 --> 00:30:50.876
and ChatGPT, we're going to work together.

00:30:52.278 --> 00:30:54.157
Every time a patient walks in my door,

00:30:54.577 --> 00:30:56.019
the first thing we should do is pull

00:30:56.058 --> 00:30:58.578
up your ChatGPT, your Gemini, your Claude,

00:30:58.598 --> 00:30:59.660
whatever you're going to use.

00:31:00.319 --> 00:31:02.059
Let's put in your data together.

00:31:02.539 --> 00:31:05.601
Let's see its analysis along with our

00:31:05.681 --> 00:31:06.500
analysis.

00:31:06.961 --> 00:31:09.221
And then between sessions,

00:31:09.741 --> 00:31:11.343
This is going to be the third party.

00:31:11.383 --> 00:31:12.663
This is going to be the coach that

00:31:12.703 --> 00:31:14.064
walks you through every day.

00:31:14.084 --> 00:31:14.904
I want you to tell it.

00:31:15.184 --> 00:31:16.085
How did your knee feel?

00:31:16.125 --> 00:31:17.165
How did your shoulder feel?

00:31:17.185 --> 00:31:18.445
What did you do differently?

00:31:18.926 --> 00:31:21.048
Find the patterns that are exacerbating

00:31:21.087 --> 00:31:21.887
the symptoms.

00:31:22.387 --> 00:31:24.650
And then let's identify those trends to

00:31:24.710 --> 00:31:25.809
improve your outcome.

00:31:26.611 --> 00:31:28.191
We should be doing that as a paid

00:31:28.250 --> 00:31:28.731
service.

00:31:29.311 --> 00:31:31.752
We should be incorporating that right now.

00:31:32.673 --> 00:31:34.575
And I don't think me included,

00:31:34.914 --> 00:31:36.996
I don't think any of us do.

00:31:38.737 --> 00:31:39.336
Why not?

00:31:40.608 --> 00:31:41.308
I don't know.

00:31:42.049 --> 00:31:43.170
Because we're afraid.

00:31:43.230 --> 00:31:45.010
We're the magician.

00:31:45.471 --> 00:31:46.971
And if I show you that I'm using

00:31:47.010 --> 00:31:47.731
a tool,

00:31:48.192 --> 00:31:50.071
it takes away the magic of me being

00:31:50.092 --> 00:31:52.813
like, there's an ace up my sleeve, right?

00:31:52.833 --> 00:31:53.713
I don't think so.

00:31:54.413 --> 00:31:57.134
I think it's just the friction of changing

00:31:57.174 --> 00:31:58.035
to a new system.

00:31:58.075 --> 00:31:59.776
It's the friction of incorporating

00:31:59.836 --> 00:32:00.875
something different.

00:32:01.276 --> 00:32:03.477
You need to create new wear patterns,

00:32:03.896 --> 00:32:05.238
and that takes work.

00:32:05.958 --> 00:32:09.019
That is mental fatigue that it's like I

00:32:09.039 --> 00:32:10.961
can turn my brain off and go treat

00:32:11.001 --> 00:32:12.903
ten hours of patients and not think a

00:32:12.962 --> 00:32:15.785
single thought and be totally comfortable

00:32:15.825 --> 00:32:16.325
with it.

00:32:17.145 --> 00:32:19.728
But to bring in a new thing like

00:32:19.748 --> 00:32:23.569
that, I don't know.

00:32:23.630 --> 00:32:24.790
It just seems too powerful.

00:32:25.111 --> 00:32:27.512
Like, again, I use Peloton.

00:32:27.553 --> 00:32:28.553
I got a treadmill and I got a

00:32:28.593 --> 00:32:28.854
bike.

00:32:29.723 --> 00:32:31.184
props to Facebook marketplace.

00:32:31.826 --> 00:32:34.548
And it constantly is looking at my data.

00:32:34.867 --> 00:32:35.848
Like it's constantly like, Hey,

00:32:35.888 --> 00:32:37.109
based on the last three weeks,

00:32:37.490 --> 00:32:38.550
you should be running longer.

00:32:38.691 --> 00:32:39.332
Like you said,

00:32:39.352 --> 00:32:40.692
you're cause it asked me for my goals.

00:32:41.233 --> 00:32:41.933
And I was like, you know,

00:32:41.973 --> 00:32:43.515
increased distance or whatever.

00:32:43.796 --> 00:32:44.236
Genius.

00:32:44.496 --> 00:32:44.916
Genius.

00:32:45.596 --> 00:32:45.936
What's that?

00:32:46.775 --> 00:32:49.257
genius yeah it's like based on this based

00:32:49.277 --> 00:32:51.479
on this goal you're not getting there like

00:32:51.499 --> 00:32:52.720
you said you wanted to be doing this

00:32:52.759 --> 00:32:54.681
by this i used i've been using chat

00:32:54.701 --> 00:32:57.343
gpt to say you want to talk about

00:32:57.363 --> 00:33:00.465
a place i cannot focus and walk out

00:33:00.766 --> 00:33:01.846
and have no idea what i just did

00:33:01.886 --> 00:33:04.409
there is a supermarket so i'm like listen

00:33:04.528 --> 00:33:06.951
i like five meals these are the only

00:33:07.010 --> 00:33:08.692
five meals i like my goal is weight

00:33:08.731 --> 00:33:10.334
loss and you know healthy eating

00:33:11.325 --> 00:33:13.365
Give me five recipes and then tell me

00:33:13.405 --> 00:33:14.487
what I need to buy.

00:33:15.248 --> 00:33:15.428
Right.

00:33:15.548 --> 00:33:18.150
The only next step would be I'm going

00:33:18.170 --> 00:33:20.030
to give you the layout of my supermarket.

00:33:20.391 --> 00:33:22.071
Tell me what to get in every single

00:33:22.192 --> 00:33:22.393
aisle.

00:33:22.813 --> 00:33:25.694
Have you guys seen this?

00:33:25.714 --> 00:33:27.195
There's a shopping cart at one of the

00:33:27.215 --> 00:33:28.416
two supermarkets I live near.

00:33:29.477 --> 00:33:31.699
I log in with my little plus number,

00:33:31.739 --> 00:33:32.940
my phone number to give me like,

00:33:32.960 --> 00:33:34.280
you know, the nickel off of whatever.

00:33:35.430 --> 00:33:38.653
I then scan items as it goes into

00:33:39.193 --> 00:33:40.694
the shopping cart.

00:33:41.414 --> 00:33:42.636
And then I just check out.

00:33:42.696 --> 00:33:43.596
It knows what's in there.

00:33:44.018 --> 00:33:45.138
Because it's got cameras,

00:33:45.239 --> 00:33:47.119
it knows if I only scanned one peanut

00:33:47.141 --> 00:33:47.980
butter and not two.

00:33:48.321 --> 00:33:50.604
And it has like... It will weigh fruit.

00:33:51.586 --> 00:33:52.708
It is wild.

00:33:53.067 --> 00:33:55.609
And it knows, of course, that's cool.

00:33:55.789 --> 00:33:57.871
So I'm like playing with it, really.

00:33:58.832 --> 00:34:01.433
And then as I get on the paper

00:34:01.473 --> 00:34:02.335
towel aisle,

00:34:02.434 --> 00:34:03.555
I hear a ding and I go,

00:34:03.575 --> 00:34:04.435
did I press something?

00:34:04.455 --> 00:34:05.237
Did I touch something?

00:34:05.257 --> 00:34:06.136
It's like, no,

00:34:07.038 --> 00:34:09.619
brawny paper towels are fifty cent off.

00:34:09.639 --> 00:34:11.240
And I'm like, how smart is that?

00:34:11.280 --> 00:34:12.461
Because I don't buy brawny.

00:34:12.501 --> 00:34:13.862
I usually buy this other one.

00:34:14.443 --> 00:34:15.603
And now it's saying, ding,

00:34:15.643 --> 00:34:17.405
I know exactly where you are.

00:34:17.445 --> 00:34:18.585
If you're in the aisle,

00:34:18.726 --> 00:34:20.246
I know what I generally know what your

00:34:20.306 --> 00:34:20.907
problem is.

00:34:21.588 --> 00:34:23.228
I'm going to nudge you towards me.

00:34:23.628 --> 00:34:25.190
And it just seems like we're using it

00:34:25.231 --> 00:34:26.391
to sell paper towels,

00:34:26.431 --> 00:34:29.012
but not to help human beings become and

00:34:29.032 --> 00:34:29.592
stay healthy.

00:34:29.853 --> 00:34:30.293
Wild.

00:34:31.273 --> 00:34:32.574
Yeah.

00:34:32.614 --> 00:34:33.516
Changing topics.

00:34:33.856 --> 00:34:36.077
I want to hear about Dave's vlog and

00:34:36.137 --> 00:34:38.498
driving and recording and sharing

00:34:38.539 --> 00:34:39.239
information.

00:34:39.900 --> 00:34:41.161
What's been going on with that?

00:34:41.181 --> 00:34:44.302
I was just cutting out.

00:34:44.922 --> 00:34:45.643
I didn't hear it.

00:34:45.704 --> 00:34:46.443
About your vlog.

00:34:46.463 --> 00:34:48.065
You're driving and yapping.

00:34:49.920 --> 00:34:50.280
Yes.

00:34:52.422 --> 00:34:54.161
I'm just trying to test out new formats.

00:34:54.862 --> 00:34:59.623
I think the immediate response was that

00:34:59.664 --> 00:35:01.445
it's better or faster to get to,

00:35:01.465 --> 00:35:01.824
I don't know.

00:35:02.164 --> 00:35:03.445
Again, we're talking low views,

00:35:03.485 --> 00:35:05.686
but faster to get to four hundred views

00:35:05.726 --> 00:35:08.166
compared to other reels or whatever.

00:35:08.686 --> 00:35:11.568
It certainly seems to be working.

00:35:11.608 --> 00:35:15.048
This has been inspired by the GaryVee

00:35:15.088 --> 00:35:16.710
videos where he was in the back of

00:35:17.269 --> 00:35:19.172
you know, taxi cabs or,

00:35:19.271 --> 00:35:21.173
or like whatever Ubers and things like

00:35:21.213 --> 00:35:21.414
that.

00:35:22.094 --> 00:35:24.657
Um, so my, I,

00:35:24.896 --> 00:35:26.559
I pitched my wife on recording it because

00:35:26.599 --> 00:35:28.380
we were going into, uh,

00:35:28.521 --> 00:35:30.543
treat her at the office over the weekend.

00:35:30.722 --> 00:35:32.344
Just like some plantar fasciitis type

00:35:32.364 --> 00:35:32.605
stuff.

00:35:32.625 --> 00:35:33.105
And there was like a,

00:35:33.706 --> 00:35:35.407
a red light machine and a laser machine,

00:35:35.447 --> 00:35:37.369
which we also have separate content on and

00:35:37.409 --> 00:35:38.269
that's coming out soon.

00:35:39.690 --> 00:35:40.311
But I was like, you know,

00:35:40.331 --> 00:35:42.052
I was like, let's, you know,

00:35:42.092 --> 00:35:44.474
Jimmy helped me with picking out the road

00:35:44.894 --> 00:35:45.434
lapel mics.

00:35:45.454 --> 00:35:46.456
So I was like, let's get,

00:35:46.516 --> 00:35:48.356
let's get that on my, my collar.

00:35:48.938 --> 00:35:50.338
And I said, Hey,

00:35:50.358 --> 00:35:52.059
the easiest thing to my wife, Annie,

00:35:52.099 --> 00:35:53.121
I was like, the easiest thing is like,

00:35:53.141 --> 00:35:54.282
can we just use hit record?

00:35:54.302 --> 00:35:54.521
I'm like,

00:35:54.541 --> 00:35:55.663
we'll just go back and forth and we'll

00:35:55.682 --> 00:35:57.324
have a conversation literally just like

00:35:57.364 --> 00:35:57.744
this show.

00:35:58.445 --> 00:36:00.726
and she's like no and i'm like all

00:36:00.746 --> 00:36:02.807
right so hit record and i'm gonna

00:36:02.887 --> 00:36:05.690
freestyle the way that i can that i

00:36:05.751 --> 00:36:08.052
know took years to be able to do

00:36:08.092 --> 00:36:11.094
because it's like totally not comfortable

00:36:11.355 --> 00:36:12.715
at all but i was like all right

00:36:12.735 --> 00:36:14.016
let's just i want it i want to

00:36:14.036 --> 00:36:15.518
bang out this content i know i think

00:36:15.538 --> 00:36:17.920
it'll be interesting um who wouldn't want

00:36:17.940 --> 00:36:20.561
to see i don't know it's different see

00:36:20.581 --> 00:36:22.242
a pt driving around you see buses and

00:36:22.282 --> 00:36:24.423
taxi cabs and whatever it just

00:36:25.505 --> 00:36:26.585
It's not anything groundbreaking,

00:36:26.626 --> 00:36:28.126
but it's just a different format compared

00:36:28.146 --> 00:36:30.849
to like, here's an exercise on, you know,

00:36:30.869 --> 00:36:32.889
a hip mobilization or, you know,

00:36:33.230 --> 00:36:35.572
a posture exercise or, you know,

00:36:35.612 --> 00:36:37.572
a spinal manipulation that, you know,

00:36:37.592 --> 00:36:39.414
a crack and pop that all the chiros

00:36:39.434 --> 00:36:40.514
do just trying to be different.

00:36:40.534 --> 00:36:40.914
That's all.

00:36:42.596 --> 00:36:44.157
How are you picking what to talk about?

00:36:44.217 --> 00:36:45.338
Is it whatever comes to mind?

00:36:47.907 --> 00:36:48.306
Exactly.

00:36:48.487 --> 00:36:51.748
So started talking about, um,

00:36:51.867 --> 00:36:53.449
even in network, like what, like,

00:36:53.889 --> 00:36:54.969
of course you want to use your network

00:36:54.989 --> 00:36:56.168
insurance and blah, blah, blah.

00:36:56.188 --> 00:36:56.989
It's not your fault.

00:36:57.050 --> 00:36:57.489
And you know,

00:36:57.530 --> 00:36:58.530
here's why we don't take it.

00:36:58.610 --> 00:37:01.090
And talking about, um,

00:37:01.110 --> 00:37:03.811
manual therapy versus I use chat GPT maybe

00:37:03.831 --> 00:37:05.931
a couple of weeks ago on what,

00:37:06.172 --> 00:37:07.313
and I think Tony has done this.

00:37:07.632 --> 00:37:09.393
What are like the most provocative

00:37:09.632 --> 00:37:11.554
polarizing topics in physical therapy?

00:37:11.594 --> 00:37:12.954
And I posted some stuff about it.

00:37:13.335 --> 00:37:14.155
So like one is, um,

00:37:14.795 --> 00:37:16.655
cash pay or out of network versus in

00:37:16.695 --> 00:37:16.996
network.

00:37:17.016 --> 00:37:17.777
That's one topic.

00:37:18.077 --> 00:37:20.157
Another topic is manual therapy versus

00:37:20.577 --> 00:37:21.458
exercise only.

00:37:21.938 --> 00:37:23.079
So I've, I've talked about that.

00:37:23.139 --> 00:37:24.179
I've made other posts about it.

00:37:24.199 --> 00:37:27.260
Um, but are you, are you keeping like,

00:37:27.742 --> 00:37:29.021
are you like me where you'll just jot

00:37:29.041 --> 00:37:30.402
down a few things in a note or

00:37:30.443 --> 00:37:31.483
on a, or on a piece of paper?

00:37:31.543 --> 00:37:32.884
And then when you hit record, you're like,

00:37:33.264 --> 00:37:35.445
just right there off the dome,

00:37:35.706 --> 00:37:36.365
off the cuff.

00:37:36.806 --> 00:37:37.027
Yeah.

00:37:37.367 --> 00:37:38.606
I'll do like notes just so I don't

00:37:38.646 --> 00:37:39.228
forget about it.

00:37:39.248 --> 00:37:40.168
So when I sit down and say,

00:37:40.188 --> 00:37:41.289
I've got an hour to do this,

00:37:42.809 --> 00:37:43.811
And I've been doing a lot.

00:37:43.931 --> 00:37:44.791
I haven't done it recently,

00:37:44.871 --> 00:37:46.853
but I was doing a lot of series

00:37:47.092 --> 00:37:48.313
where I was like, I have an idea.

00:37:48.614 --> 00:37:49.434
I'm like, okay,

00:37:49.474 --> 00:37:52.077
let's pose six solutions to this one

00:37:52.117 --> 00:37:53.518
problem and I'll just do them in a

00:37:53.637 --> 00:37:53.998
row.

00:37:54.637 --> 00:37:56.179
And the reason I like doing that is,

00:37:56.298 --> 00:37:57.159
especially on Instagram,

00:37:57.179 --> 00:37:57.860
that you can link...

00:37:58.800 --> 00:38:00.001
one video to another.

00:38:00.442 --> 00:38:02.103
So I sort of daisy chain the video

00:38:02.143 --> 00:38:04.706
together and I made all the thumbnails the

00:38:04.786 --> 00:38:05.126
same.

00:38:05.347 --> 00:38:06.628
Like for one series,

00:38:06.648 --> 00:38:08.590
it was black background, white text,

00:38:08.831 --> 00:38:09.552
same text.

00:38:09.992 --> 00:38:11.815
And it was like number seven, number six,

00:38:11.855 --> 00:38:13.175
number five with the idea.

00:38:13.476 --> 00:38:14.617
If you trip across one,

00:38:14.777 --> 00:38:15.838
you're going to go up and down the

00:38:15.878 --> 00:38:16.179
chain.

00:38:18.014 --> 00:38:20.456
we were driving through manhattan and we

00:38:20.476 --> 00:38:23.177
were using external i i i was using

00:38:23.237 --> 00:38:25.699
external things to immediately come off

00:38:25.878 --> 00:38:27.940
the cuff with a topic so we're on

00:38:28.340 --> 00:38:29.940
we're on park ave we're turning left on

00:38:29.960 --> 00:38:31.541
the fifty seventh street and it's traffic

00:38:31.641 --> 00:38:33.762
even though it was uh sunday there's

00:38:33.802 --> 00:38:35.182
traffic there's a traffic cop in the

00:38:35.222 --> 00:38:37.063
middle of fifty seventh and park and he's

00:38:37.143 --> 00:38:38.885
waving us through so i said to annie

00:38:38.905 --> 00:38:40.726
i'm like hey hit record and you can

00:38:40.766 --> 00:38:42.226
see the traffic cop right out my window

00:38:42.306 --> 00:38:43.407
and i and i go all right so

00:38:43.467 --> 00:38:45.889
you're recording okay so i'm driving here

00:38:45.909 --> 00:38:46.449
through traffic

00:38:46.849 --> 00:38:47.869
You just saw the traffic cop.

00:38:47.889 --> 00:38:48.849
He's waving us through, right?

00:38:48.889 --> 00:38:50.170
He's kind of he's guiding us through.

00:38:50.190 --> 00:38:52.032
He's providing direction and support and

00:38:52.351 --> 00:38:53.592
he's making sure everyone's safe and all

00:38:53.612 --> 00:38:53.793
that.

00:38:54.253 --> 00:38:55.673
No different than what my doctors of

00:38:55.693 --> 00:38:56.634
physical therapy do.

00:38:56.673 --> 00:38:58.355
We're like not just health coaches,

00:38:58.394 --> 00:39:00.155
but we're going to guide someone through

00:39:00.655 --> 00:39:01.976
how they navigate a new injury,

00:39:01.996 --> 00:39:02.737
an old injury,

00:39:03.077 --> 00:39:04.077
even if they tried everything,

00:39:04.137 --> 00:39:05.077
even if they failed everything.

00:39:05.137 --> 00:39:06.579
So I'm able to go a minute or

00:39:06.619 --> 00:39:08.800
two completely off the cuff for something

00:39:08.840 --> 00:39:11.041
that I just saw out the car window.

00:39:11.402 --> 00:39:13.422
Then we're driving through.

00:39:13.463 --> 00:39:14.443
You'd make a great radio.

00:39:14.822 --> 00:39:15.204
That's it.

00:39:15.244 --> 00:39:15.824
That was the job.

00:39:17.329 --> 00:39:19.710
we're driving another block or two up at

00:39:19.731 --> 00:39:20.371
the seventh street.

00:39:20.431 --> 00:39:21.791
And then when you pass the, um,

00:39:22.753 --> 00:39:23.494
is it the, the,

00:39:23.653 --> 00:39:24.554
the Gucci store or whatever,

00:39:24.574 --> 00:39:25.034
like the whole,

00:39:25.114 --> 00:39:27.396
the whole building is the outside of like

00:39:27.617 --> 00:39:30.197
a, uh, a Gucci or a Gucci bag,

00:39:30.217 --> 00:39:31.278
like the whole, the whole building.

00:39:31.318 --> 00:39:31.438
Right.

00:39:31.458 --> 00:39:31.760
So I'll be,

00:39:31.820 --> 00:39:33.320
every tourist is taking pictures of it.

00:39:33.721 --> 00:39:34.461
So I say to my wife,

00:39:35.222 --> 00:39:38.545
get your phone, start the video of,

00:39:38.724 --> 00:39:40.865
of the building of like the suitcase, the,

00:39:40.905 --> 00:39:42.708
the, the luxury suitcase building.

00:39:42.728 --> 00:39:43.068
Right.

00:39:43.367 --> 00:39:45.168
start recording and then pan it over to

00:39:45.188 --> 00:39:45.228
me.

00:39:45.248 --> 00:39:45.969
And I'm going to be like, yeah,

00:39:46.009 --> 00:39:47.650
you know why Gucci and Prada,

00:39:47.990 --> 00:39:49.550
like every single year they raise their

00:39:49.570 --> 00:39:49.931
prices.

00:39:50.092 --> 00:39:50.271
Why?

00:39:50.391 --> 00:39:50.552
Why?

00:39:50.612 --> 00:39:51.311
And I say, Annie, why,

00:39:51.512 --> 00:39:52.172
why can they do that?

00:39:52.532 --> 00:39:53.713
How are they able to do that every

00:39:53.753 --> 00:39:54.134
single year?

00:39:54.153 --> 00:39:55.954
If they can charge thousands of dollars

00:39:55.994 --> 00:39:59.737
for, uh, for bag, for purses, for bags,

00:39:59.777 --> 00:40:01.277
for luggage, whatever, like why,

00:40:01.757 --> 00:40:02.318
How can they do it?

00:40:02.338 --> 00:40:03.659
So she I'm pulling her in.

00:40:03.699 --> 00:40:04.860
So she starts to listen off things.

00:40:04.900 --> 00:40:06.143
And like the second thing she says is

00:40:06.242 --> 00:40:06.864
like brand.

00:40:06.884 --> 00:40:08.164
And I'm like, yes, brand.

00:40:08.204 --> 00:40:08.644
Exactly.

00:40:08.706 --> 00:40:10.407
And messaging and, you know,

00:40:10.447 --> 00:40:13.090
status and perceived value.

00:40:13.170 --> 00:40:13.371
Right.

00:40:13.451 --> 00:40:14.851
And so we're going through that.

00:40:14.891 --> 00:40:15.333
And then I'm like,

00:40:15.353 --> 00:40:16.693
then I segue that right into like

00:40:16.994 --> 00:40:18.936
perceived value of concierge physical

00:40:18.956 --> 00:40:20.318
therapy, what we do out of pocket.

00:40:20.717 --> 00:40:22.701
So I'm pulling stuff out from the

00:40:22.760 --> 00:40:23.601
sidewalks and from.

00:40:25.222 --> 00:40:27.742
out the window and immediately make I

00:40:27.762 --> 00:40:29.322
think we only filmed like five I posted

00:40:29.362 --> 00:40:30.503
two so far I think we felt I

00:40:30.523 --> 00:40:33.503
think we felt like five uh or so

00:40:33.583 --> 00:40:36.384
we did some like driving from Brooklyn

00:40:36.423 --> 00:40:39.025
into the city into the into the tunnel

00:40:39.405 --> 00:40:42.206
so um I'll just be doing more of

00:40:42.226 --> 00:40:43.226
that just got to be on the road

00:40:43.286 --> 00:40:45.166
and have someone uh recorded or whatever

00:40:45.206 --> 00:40:47.686
but um it was fun for sure

00:40:48.940 --> 00:40:50.302
What's the best exercise to do?

00:40:50.342 --> 00:40:51.143
The one you're going to do.

00:40:51.284 --> 00:40:53.027
What's the best type of content to create?

00:40:53.068 --> 00:40:55.233
The one that you're going to continually

00:40:55.313 --> 00:40:57.958
create that you see resonating with an

00:40:58.038 --> 00:40:58.418
audience.

00:40:59.400 --> 00:41:00.860
four hundred views is not a lot,

00:41:01.161 --> 00:41:02.581
but if it's the right four hundred people,

00:41:02.742 --> 00:41:04.702
it is a lot.

00:41:04.882 --> 00:41:05.342
I've got a friend,

00:41:05.382 --> 00:41:06.922
I helped launch a podcast, and she's like,

00:41:07.063 --> 00:41:09.184
I'm hovering around three,

00:41:09.224 --> 00:41:10.784
four hundred downloads an episode.

00:41:10.824 --> 00:41:11.045
I'm like,

00:41:11.085 --> 00:41:12.846
imagine you did this live at a bar

00:41:12.885 --> 00:41:14.387
and three or four hundred people showed

00:41:14.447 --> 00:41:14.547
up.

00:41:14.626 --> 00:41:15.907
I need you to start,

00:41:16.007 --> 00:41:16.867
and I call it,

00:41:16.987 --> 00:41:18.989
I need you to un-Kardashian that number.

00:41:19.688 --> 00:41:21.150
And understand that you're also talking...

00:41:21.170 --> 00:41:21.990
This is a PTA.

00:41:22.010 --> 00:41:24.733
This is a super narrow niche.

00:41:25.452 --> 00:41:26.134
There's, what,

00:41:26.193 --> 00:41:27.775
three hundred thousand PTs in the country?

00:41:27.795 --> 00:41:28.775
I don't know how many PTAs,

00:41:28.815 --> 00:41:29.635
but a lot less.

00:41:30.297 --> 00:41:30.496
I'm like,

00:41:30.536 --> 00:41:32.038
you have four hundred people listening to

00:41:32.057 --> 00:41:34.659
you yammer on about PTA stuff for forty

00:41:34.699 --> 00:41:35.079
minutes?

00:41:35.701 --> 00:41:36.440
That's a lot.

00:41:36.481 --> 00:41:36.661
I'm like,

00:41:36.702 --> 00:41:39.143
how many people work for this company?

00:41:39.443 --> 00:41:40.043
Less than that.

00:41:40.443 --> 00:41:41.784
So I need you to understand that.

00:41:41.824 --> 00:41:44.947
So four hundred views is sort of...

00:41:45.007 --> 00:41:46.688
I know it's the beauty pageant metric.

00:41:46.949 --> 00:41:47.528
It really is.

00:41:47.628 --> 00:41:47.809
I mean...

00:41:48.885 --> 00:41:50.586
There are podcasts that get more listens,

00:41:51.527 --> 00:41:53.490
but I look at my number of...

00:41:54.251 --> 00:41:56.635
It's called quality listens.

00:41:57.795 --> 00:41:59.157
And what that means is when someone hits

00:41:59.217 --> 00:41:59.559
play...

00:42:00.748 --> 00:42:02.628
What percentage gets to the seventy five

00:42:02.668 --> 00:42:03.289
percent mark?

00:42:03.530 --> 00:42:05.391
So if a hundred people listen and I

00:42:05.411 --> 00:42:06.911
have eighty percent quality play,

00:42:07.251 --> 00:42:08.632
it means eighty out of one hundred at

00:42:08.713 --> 00:42:10.833
least hit three quarters of however long

00:42:10.853 --> 00:42:11.474
that episode is.

00:42:11.494 --> 00:42:13.076
If it's ten minutes or sixty minutes,

00:42:13.856 --> 00:42:16.137
that to me is actually more valuable.

00:42:16.217 --> 00:42:18.619
It means I'm talking about the right

00:42:18.659 --> 00:42:21.400
things to make people push play and stick

00:42:21.440 --> 00:42:21.780
around.

00:42:22.981 --> 00:42:24.722
Instagram stuff is just pushing play.

00:42:25.793 --> 00:42:26.793
But you can look at some of the

00:42:26.833 --> 00:42:27.215
data.

00:42:27.235 --> 00:42:28.355
And I think I showed you, Tony,

00:42:28.375 --> 00:42:29.576
if you use the edits app,

00:42:29.976 --> 00:42:32.277
it'll get a lot more information.

00:42:32.737 --> 00:42:34.016
And I think they want you to use

00:42:34.056 --> 00:42:35.398
their editing app because they want you to

00:42:35.458 --> 00:42:37.179
stop using like things like CapCut,

00:42:37.219 --> 00:42:38.219
which is related to TikTok.

00:42:39.579 --> 00:42:41.139
So it'll give you more information if you

00:42:41.199 --> 00:42:41.701
use their apps.

00:42:41.740 --> 00:42:45.902
But I mean, it's hard to do,

00:42:45.942 --> 00:42:46.782
but get, you know,

00:42:46.902 --> 00:42:48.382
four hundred is still four hundred.

00:42:48.583 --> 00:42:49.384
It's still pretty good.

00:42:50.342 --> 00:42:51.862
the thing that i thought was interesting

00:42:51.902 --> 00:42:54.543
was i'm still not comfortable recording in

00:42:54.583 --> 00:42:56.684
front of my wife recording in front of

00:42:56.724 --> 00:42:58.985
my kids i i couldn't do what you

00:42:59.045 --> 00:43:01.545
did in that video just because i'd feel

00:43:01.686 --> 00:43:07.429
comfortable because because the the the i

00:43:07.809 --> 00:43:09.869
i know that the benefit of getting this

00:43:09.929 --> 00:43:10.429
recording

00:43:11.010 --> 00:43:12.831
getting this recorded and getting it out

00:43:12.851 --> 00:43:12.951
there.

00:43:13.010 --> 00:43:14.052
And thank you to David.

00:43:14.172 --> 00:43:17.414
David Rubin is supporting me immensely on

00:43:17.893 --> 00:43:18.253
Instagram.

00:43:18.273 --> 00:43:19.295
He's commenting, he's liking,

00:43:19.614 --> 00:43:21.056
and he was loving those videos,

00:43:21.675 --> 00:43:23.277
the one or two that I posted so

00:43:23.317 --> 00:43:23.458
far.

00:43:23.498 --> 00:43:24.237
So David,

00:43:24.257 --> 00:43:25.338
thank you for the feedback there.

00:43:27.420 --> 00:43:29.501
I just know that the benefit of getting

00:43:29.521 --> 00:43:30.161
that out there

00:43:30.942 --> 00:43:32.844
the way that I can speak briefly on,

00:43:33.083 --> 00:43:34.025
on camera in,

00:43:34.164 --> 00:43:35.445
in that type of a setting where there's,

00:43:35.686 --> 00:43:37.248
there's like not that many people that are

00:43:37.327 --> 00:43:39.550
doing video like that in New York city

00:43:39.610 --> 00:43:42.172
in a car, like not that many, like.

00:43:42.893 --> 00:43:43.793
Ten, twenty, fifty.

00:43:43.833 --> 00:43:44.094
I mean,

00:43:44.114 --> 00:43:45.295
like there's not that many people doing

00:43:45.335 --> 00:43:45.414
it.

00:43:45.775 --> 00:43:46.797
So I'm like, in terms of PT,

00:43:46.896 --> 00:43:48.818
I I'm definitely the only PT that does

00:43:48.878 --> 00:43:50.519
it in New York city in a car.

00:43:50.559 --> 00:43:51.601
So it's like, it's,

00:43:51.780 --> 00:43:52.802
it's going to be unique.

00:43:53.422 --> 00:43:53.543
And,

00:43:55.195 --> 00:43:56.536
I don't know if you stepped away from

00:43:56.556 --> 00:43:57.619
the video, Tony or not,

00:43:57.679 --> 00:43:59.219
but like my wife, I was like,

00:43:59.239 --> 00:44:00.081
all right, can we just, yeah,

00:44:00.141 --> 00:44:01.262
we can do it back and forth.

00:44:01.282 --> 00:44:01.722
And she's like, no.

00:44:01.742 --> 00:44:03.945
And I was like, well, hit record.

00:44:04.126 --> 00:44:05.126
I'm just going to talk about anything.

00:44:05.186 --> 00:44:05.347
Like,

00:44:05.407 --> 00:44:06.648
and so we're just going to go from

00:44:06.668 --> 00:44:06.869
there.

00:44:06.929 --> 00:44:07.349
And like, yeah,

00:44:07.389 --> 00:44:08.590
the first one was a little choppy.

00:44:08.630 --> 00:44:09.170
And then it was like,

00:44:09.371 --> 00:44:10.331
and I was just like right into it.

00:44:10.853 --> 00:44:11.873
Literally just like the show.

00:44:11.954 --> 00:44:13.916
So I think you could do it, Tony.

00:44:14.257 --> 00:44:15.197
I totally think you could do it.

00:44:15.733 --> 00:44:16.894
Yeah, it's like anything.

00:44:16.914 --> 00:44:18.135
You just got to start doing it.

00:44:18.175 --> 00:44:19.737
You got to either get mad enough,

00:44:19.797 --> 00:44:22.318
frustrated enough, hungry enough, do it,

00:44:22.338 --> 00:44:23.898
and you realize it's doable.

00:44:24.378 --> 00:44:25.539
I agree with Jimmy, though.

00:44:25.579 --> 00:44:27.661
Four hundred views doesn't tell me much.

00:44:27.760 --> 00:44:30.643
It's how much did they view of the

00:44:30.682 --> 00:44:31.983
total content.

00:44:32.583 --> 00:44:34.585
If they're viewing more than fifty percent

00:44:34.666 --> 00:44:35.826
is usually my metric.

00:44:36.427 --> 00:44:36.987
Amazing.

00:44:37.126 --> 00:44:38.748
Like most people are not going to view

00:44:38.807 --> 00:44:40.228
more than fifty percent of it.

00:44:41.090 --> 00:44:41.489
And then

00:44:43.521 --> 00:44:45.163
shoot i had something that i was gonna

00:44:45.322 --> 00:44:48.324
oh i shared a screenshot with you guys

00:44:48.364 --> 00:44:51.144
maybe i posted it of the people also

00:44:51.304 --> 00:44:54.286
ask version on facebook you know google

00:44:54.326 --> 00:44:57.947
has people also ask on my facebook feed

00:44:57.967 --> 00:44:59.427
and i wasn't sure if other people were

00:44:59.447 --> 00:45:01.947
seeing it it's starting to show ai

00:45:02.007 --> 00:45:04.728
generated questions which is basically

00:45:04.789 --> 00:45:07.289
what google had forever as people also ask

00:45:08.030 --> 00:45:09.371
So as a content creator,

00:45:09.490 --> 00:45:11.190
now what you do is you put that

00:45:11.210 --> 00:45:12.172
piece of content up,

00:45:12.512 --> 00:45:14.172
you see what those are,

00:45:14.293 --> 00:45:16.273
and then you start creating new videos to

00:45:16.373 --> 00:45:18.275
answer those specific questions.

00:45:18.994 --> 00:45:19.994
And it just,

00:45:20.195 --> 00:45:22.596
it spider webs out into a whole,

00:45:22.697 --> 00:45:22.996
you know,

00:45:23.396 --> 00:45:25.757
vertical silo of content around the topic.

00:45:27.003 --> 00:45:28.163
That's the concept of,

00:45:28.702 --> 00:45:31.864
and it's a paid tool, answer the public.

00:45:31.884 --> 00:45:32.023
Yeah.

00:45:32.563 --> 00:45:33.403
Answer the public was like,

00:45:33.963 --> 00:45:34.385
you put in a,

00:45:34.505 --> 00:45:36.385
we've all seen like a color wheel, right?

00:45:36.405 --> 00:45:37.625
Or a motion wheel.

00:45:38.025 --> 00:45:39.264
You put a question,

00:45:39.425 --> 00:45:40.965
usually it's better when a question goes

00:45:40.985 --> 00:45:42.865
in the middle and then it'll have you

00:45:42.925 --> 00:45:45.427
people also ask and it'll group it in

00:45:45.487 --> 00:45:46.766
who, what, where, when, how.

00:45:47.686 --> 00:45:49.086
And the idea there is like,

00:45:50.007 --> 00:45:50.947
what would you put,

00:45:50.967 --> 00:45:52.447
what would Dave's question in the middle

00:45:52.467 --> 00:45:52.708
be?

00:45:52.768 --> 00:45:52.987
Like,

00:45:54.092 --> 00:45:55.172
Pain relief, New York City.

00:45:55.233 --> 00:45:56.353
Where can I get pain relief in New

00:45:56.373 --> 00:45:56.693
York City?

00:45:56.713 --> 00:45:57.974
Or where can I get physical therapy?

00:45:57.994 --> 00:45:59.574
Or where can I get concierge physical

00:45:59.614 --> 00:46:00.474
therapy in New York City?

00:46:00.914 --> 00:46:02.295
And then it'll have all the questions that

00:46:02.315 --> 00:46:03.936
are sort of secondary to that.

00:46:04.735 --> 00:46:06.177
You make sure you show up in as

00:46:06.257 --> 00:46:07.737
many of those as possible.

00:46:08.077 --> 00:46:10.097
And then I look at the world like

00:46:10.117 --> 00:46:12.398
a giant Venn diagram, right?

00:46:12.559 --> 00:46:13.579
This person knows this person,

00:46:13.599 --> 00:46:15.539
this person, but it's also this question.

00:46:15.559 --> 00:46:17.679
The person who's asked this question also

00:46:17.719 --> 00:46:18.721
is asking this question.

00:46:18.760 --> 00:46:19.981
If you can cover those things,

00:46:20.880 --> 00:46:21.641
you sort of own,

00:46:21.740 --> 00:46:23.181
you begin to own that category.

00:46:24.099 --> 00:46:25.960
I think another great direction for Dave

00:46:26.340 --> 00:46:26.699
is,

00:46:26.820 --> 00:46:28.541
and this could be on the business side

00:46:28.760 --> 00:46:30.402
or on the patient care side.

00:46:31.023 --> 00:46:32.523
I don't do this nearly enough.

00:46:32.583 --> 00:46:33.903
I was thinking this morning I need to

00:46:33.943 --> 00:46:34.423
do it more.

00:46:34.985 --> 00:46:37.065
Snap a screenshot of a Facebook post.

00:46:38.068 --> 00:46:40.851
do a green screen on Instagram with the

00:46:41.072 --> 00:46:43.614
image of the Facebook post behind you and

00:46:43.634 --> 00:46:44.856
just answer the question.

00:46:44.896 --> 00:46:47.458
Like there's so many Facebook posts out

00:46:47.498 --> 00:46:50.340
there coming up with what do people want

00:46:50.360 --> 00:46:50.701
to see?

00:46:50.740 --> 00:46:52.623
That's the hardest part of what we do.

00:46:53.003 --> 00:46:54.644
But you just snap that screenshot,

00:46:54.704 --> 00:46:55.726
put it behind you.

00:46:55.786 --> 00:46:57.427
You answer the question, you read it,

00:46:57.588 --> 00:46:58.128
answer it.

00:46:58.648 --> 00:47:00.510
green screen it it is a piece of

00:47:00.530 --> 00:47:02.851
cake and you could crank out ten fifteen

00:47:02.891 --> 00:47:05.271
twenty of those in no time and then

00:47:05.311 --> 00:47:07.512
you just have that repository that you can

00:47:07.552 --> 00:47:09.434
either schedule or just post when you need

00:47:09.474 --> 00:47:13.494
to post them so i i i did

00:47:13.795 --> 00:47:15.675
i did one here's one right here a

00:47:15.715 --> 00:47:19.338
green screen this was maybe this was

00:47:20.856 --> 00:47:22.637
a few weeks ago, maybe a month ago.

00:47:23.117 --> 00:47:24.398
And then I went back in to try

00:47:24.418 --> 00:47:25.679
to do more green screens.

00:47:26.278 --> 00:47:28.760
And it took a while because I was

00:47:28.860 --> 00:47:29.621
looking for it.

00:47:30.021 --> 00:47:31.681
And I had to ask ChachiBT,

00:47:31.762 --> 00:47:33.362
where is the green screen feature inside

00:47:33.382 --> 00:47:33.983
of Instagram?

00:47:34.023 --> 00:47:35.583
And they're like, well, update your app.

00:47:35.643 --> 00:47:36.385
I updated the app.

00:47:36.425 --> 00:47:37.525
It still wasn't there.

00:47:37.606 --> 00:47:38.365
Long story short,

00:47:38.706 --> 00:47:40.987
you have to download the new edits app.

00:47:41.307 --> 00:47:42.027
And it's in there.

00:47:42.367 --> 00:47:43.568
I was like, oh.

00:47:44.068 --> 00:47:45.971
i it spent a week looking for the

00:47:46.010 --> 00:47:48.213
green screen i'm typing a green screen by

00:47:48.313 --> 00:47:50.175
instagram green screen instagram that's

00:47:50.215 --> 00:47:53.137
weird i i i didn't download edits i

00:47:53.177 --> 00:47:55.300
know about it i found the green screen

00:47:55.500 --> 00:47:59.603
in instagram just regular instagram yeah i

00:47:59.643 --> 00:48:02.567
don't know if it was taken away things

00:48:02.586 --> 00:48:04.409
just changed and they always do and

00:48:04.429 --> 00:48:06.530
there's probably a reason there there are

00:48:06.570 --> 00:48:08.253
reasons for it um

00:48:09.554 --> 00:48:11.054
but it also pisses me off when it

00:48:11.094 --> 00:48:11.454
does.

00:48:11.494 --> 00:48:12.295
But then you know what I do?

00:48:12.554 --> 00:48:13.556
I learn the new way and I just

00:48:13.596 --> 00:48:14.076
keep moving.

00:48:14.916 --> 00:48:15.996
That's what we all do.

00:48:16.016 --> 00:48:17.336
That's what they expect you to do.

00:48:17.396 --> 00:48:17.637
Yeah.

00:48:18.217 --> 00:48:18.918
All right, real quick.

00:48:19.538 --> 00:48:20.557
I don't know if we have one last

00:48:20.597 --> 00:48:21.018
topic.

00:48:21.219 --> 00:48:22.219
We're closing the show.

00:48:22.798 --> 00:48:23.239
Dave,

00:48:23.300 --> 00:48:24.780
I was thinking about you this morning.

00:48:24.840 --> 00:48:27.201
So my wife, huge baseball fan,

00:48:27.260 --> 00:48:30.382
knows all of the Reds' stats and history

00:48:30.442 --> 00:48:31.202
and all of this stuff.

00:48:32.563 --> 00:48:34.726
I found a reel this morning of a

00:48:34.766 --> 00:48:36.909
guy talking about old school baseball,

00:48:37.329 --> 00:48:39.070
grabbed a bunch of old school baseball

00:48:39.110 --> 00:48:39.431
clips.

00:48:39.451 --> 00:48:39.851
He was like,

00:48:39.891 --> 00:48:42.054
these guys used to hate each other.

00:48:42.574 --> 00:48:44.456
When you were running a second base,

00:48:44.476 --> 00:48:46.418
you would break up the double play by

00:48:46.478 --> 00:48:48.320
knocking out the second baseman.

00:48:48.420 --> 00:48:49.983
You'd run through the catcher,

00:48:50.423 --> 00:48:53.067
blood fights, like all that stuff.

00:48:53.686 --> 00:48:55.947
and now and it's hilarious because my wife

00:48:55.967 --> 00:48:57.507
said she's like i don't like this new

00:48:57.548 --> 00:48:59.489
baseball like these guys are all buddy

00:48:59.528 --> 00:49:02.230
buddy so we have ellie de la cruz

00:49:02.269 --> 00:49:04.050
and he's talking to the second baseman on

00:49:04.090 --> 00:49:05.532
the other team and they're laughing and

00:49:05.592 --> 00:49:07.391
joking and patting each other on the bat

00:49:07.472 --> 00:49:10.492
on the butt totally different culture but

00:49:10.532 --> 00:49:12.293
it kind of got me thinking about you

00:49:12.333 --> 00:49:14.195
know modern physical therapy

00:49:15.148 --> 00:49:17.030
I see the new creators coming out on

00:49:17.050 --> 00:49:18.431
TikTok, on Instagram.

00:49:18.871 --> 00:49:20.592
I was listening to a guy this morning.

00:49:20.972 --> 00:49:22.773
He's talking about making twenty thousand

00:49:22.793 --> 00:49:24.074
a month right out of school,

00:49:24.293 --> 00:49:26.855
bought a lives in a van so that

00:49:26.894 --> 00:49:29.235
he could put all his money into building,

00:49:29.356 --> 00:49:29.655
you know,

00:49:29.697 --> 00:49:31.938
his physical therapy practice and nothing

00:49:31.958 --> 00:49:32.557
against him.

00:49:32.617 --> 00:49:33.659
It's it's the culture,

00:49:33.739 --> 00:49:35.159
the new culture of PT.

00:49:35.739 --> 00:49:38.320
But like I am definitely old school PT

00:49:38.440 --> 00:49:40.621
and I don't have any interest in joining

00:49:40.661 --> 00:49:42.202
the new culture of physical therapy.

00:49:44.501 --> 00:49:45.822
Two topics blended together.

00:49:45.922 --> 00:49:47.123
When I play college baseball,

00:49:47.784 --> 00:49:48.985
D two baseball in Philly,

00:49:49.365 --> 00:49:50.567
I hated every other,

00:49:50.867 --> 00:49:52.088
every single team that we played.

00:49:52.610 --> 00:49:53.670
And then looking back on it,

00:49:53.771 --> 00:49:56.313
I would remember certain guys names and I

00:49:56.333 --> 00:49:56.614
would like,

00:49:56.673 --> 00:49:58.775
try to like connect with them on LinkedIn.

00:49:58.795 --> 00:49:59.556
And like, they wouldn't,

00:49:59.717 --> 00:50:01.458
they don't answer like my DMS or whatever.

00:50:01.878 --> 00:50:03.581
So I feel like that was a miss.

00:50:03.681 --> 00:50:05.202
I feel like that was a miss on

00:50:05.402 --> 00:50:06.204
future teams.

00:50:06.804 --> 00:50:09.224
networking because future connections and

00:50:09.264 --> 00:50:09.585
all that,

00:50:09.985 --> 00:50:11.925
because I played against a ton of people

00:50:12.164 --> 00:50:12.684
over the years.

00:50:12.724 --> 00:50:12.925
Right.

00:50:12.965 --> 00:50:13.704
Like travel ball,

00:50:14.324 --> 00:50:15.885
Legion baseball in South Jersey,

00:50:16.565 --> 00:50:19.346
college baseball, the summer leagues,

00:50:19.365 --> 00:50:19.987
everything like that.

00:50:20.927 --> 00:50:22.367
That's how I was always geared, though,

00:50:22.407 --> 00:50:22.606
Tony,

00:50:22.646 --> 00:50:23.887
kind of like that old school mentality

00:50:23.907 --> 00:50:25.367
that like you don't even you don't even

00:50:25.427 --> 00:50:27.068
talk to the other team when you're on

00:50:27.108 --> 00:50:28.068
the field in the infield.

00:50:28.168 --> 00:50:29.487
I played in my whole life when you're

00:50:29.527 --> 00:50:31.349
on the infield and the other team hits

00:50:31.389 --> 00:50:31.789
a home run.

00:50:32.409 --> 00:50:34.530
You don't say to the guy rounding base,

00:50:34.570 --> 00:50:35.851
you don't say, hey, good hit, good job,

00:50:35.871 --> 00:50:36.452
nice thing.

00:50:36.472 --> 00:50:36.771
You don't,

00:50:37.072 --> 00:50:39.173
you scowl at them or you turn away.

00:50:39.594 --> 00:50:40.514
You don't talk to them.

00:50:40.554 --> 00:50:42.615
You don't say good hit, nice double,

00:50:42.655 --> 00:50:44.956
nice triple, blah, blah, blah.

00:50:44.996 --> 00:50:46.599
Nowadays, that is the case.

00:50:46.759 --> 00:50:48.639
And I'll, you know,

00:50:48.659 --> 00:50:49.701
younger guys say that to me.

00:50:50.101 --> 00:50:51.322
I get on base and all good swing,

00:50:51.342 --> 00:50:52.682
good hit this.

00:50:52.802 --> 00:50:53.822
And it's kind of wild.

00:50:53.842 --> 00:50:54.423
It's kind of different.

00:50:54.744 --> 00:50:56.164
I think in the future could help you

00:50:56.184 --> 00:50:57.726
just in terms of like the whole networking

00:50:57.766 --> 00:50:57.965
thing.

00:50:58.525 --> 00:50:59.887
But in terms of the competitiveness,

00:50:59.967 --> 00:51:01.047
it is a different dynamic.

00:51:01.068 --> 00:51:02.268
Right.

00:51:02.519 --> 00:51:05.001
Hey, one more actionable marketing item.

00:51:06.083 --> 00:51:06.842
I don't know if you guys,

00:51:06.862 --> 00:51:08.565
did you see that post I made about

00:51:08.664 --> 00:51:11.007
aquatic therapy in the home?

00:51:11.106 --> 00:51:11.306
No.

00:51:11.969 --> 00:51:14.650
So I referenced Sam Walton because if I've

00:51:14.690 --> 00:51:15.530
got it right...

00:51:16.170 --> 00:51:17.389
In their tub or hot tub or what?

00:51:17.409 --> 00:51:18.530
Nope, nope.

00:51:19.190 --> 00:51:20.451
If I got this right,

00:51:21.371 --> 00:51:22.172
show me a note.

00:51:22.871 --> 00:51:26.132
Didn't Sam Walton or the Walmart people go

00:51:26.213 --> 00:51:28.353
up in a helicopter or an airplane and

00:51:28.572 --> 00:51:31.114
look for where they were going to put

00:51:31.153 --> 00:51:32.273
the next Walmart store?

00:51:32.293 --> 00:51:34.855
He got his own pilot's license.

00:51:35.135 --> 00:51:36.996
He got his own license and he would

00:51:37.036 --> 00:51:38.715
fly his own little Cessna by himself.

00:51:39.474 --> 00:51:41.275
Okay, so that got me thinking about it.

00:51:41.315 --> 00:51:42.195
I was like, wait a minute.

00:51:42.315 --> 00:51:44.556
I remember flying back home to Sarasota.

00:51:44.617 --> 00:51:46.818
You'd look out the airplane window.

00:51:47.199 --> 00:51:49.161
You'd see pools everywhere.

00:51:49.800 --> 00:51:51.061
So I went on Zillow.

00:51:51.762 --> 00:51:54.364
I typed in Sarasota, which by the way,

00:51:54.403 --> 00:51:57.186
blew me away at how expensive houses are.

00:51:57.206 --> 00:51:59.586
But anyway, and I was like, holy crap.

00:51:59.648 --> 00:52:00.907
I switched it to satellite.

00:52:01.389 --> 00:52:02.869
I saw all of the pools.

00:52:03.349 --> 00:52:03.730
I was like,

00:52:03.750 --> 00:52:05.371
if I was a mobile therapist and I

00:52:05.411 --> 00:52:07.873
had any interest in aquatics, you know,

00:52:07.913 --> 00:52:08.753
pool therapy,

00:52:09.514 --> 00:52:12.139
This would develop my mailing list and I

00:52:12.159 --> 00:52:14.563
would use Dave's format for a postcard.

00:52:15.043 --> 00:52:17.188
And I would specifically target houses

00:52:17.228 --> 00:52:17.768
with a pool.

00:52:18.746 --> 00:52:20.606
preferably a million plus in value.

00:52:21.387 --> 00:52:23.688
And I would just start direct mailing

00:52:23.728 --> 00:52:27.032
these houses with in-home outpatient

00:52:27.072 --> 00:52:29.673
physical therapy for aquatic therapy.

00:52:30.173 --> 00:52:32.795
And that's how I would grow my list

00:52:32.976 --> 00:52:34.996
for whatever it is that I wanted to

00:52:35.036 --> 00:52:35.177
do.

00:52:35.217 --> 00:52:36.938
And then that got me thinking about like,

00:52:36.998 --> 00:52:37.378
okay, well,

00:52:38.139 --> 00:52:40.181
what if I love dogs and I wanted

00:52:40.201 --> 00:52:44.003
to include the owner's dog in the therapy

00:52:44.063 --> 00:52:44.523
session,

00:52:44.643 --> 00:52:45.905
I would figure out a way to find

00:52:45.985 --> 00:52:46.945
out who owns a dog.

00:52:47.565 --> 00:52:49.405
And I would start targeting those houses.

00:52:49.465 --> 00:52:51.027
Maybe I buy the mailing list from

00:52:51.146 --> 00:52:54.887
somewhere and I would market specifically

00:52:54.967 --> 00:52:57.447
like pet and human, you know,

00:52:57.467 --> 00:52:59.829
combined therapy sessions.

00:52:59.869 --> 00:53:00.849
Let's include your dog.

00:53:00.889 --> 00:53:02.389
Let's get the dog out for a walk.

00:53:02.849 --> 00:53:03.909
Patients tell me all the time,

00:53:03.929 --> 00:53:04.170
they're like,

00:53:04.389 --> 00:53:05.630
I wish I could walk my dog.

00:53:05.710 --> 00:53:06.650
I can't do it anymore.

00:53:07.050 --> 00:53:07.630
Hey, guess what?

00:53:07.650 --> 00:53:08.731
There's a solution for that.

00:53:10.423 --> 00:53:12.264
And I think even a faster way,

00:53:12.284 --> 00:53:14.025
instead of trying to find a mailing list

00:53:14.186 --> 00:53:15.405
of people that have pools,

00:53:15.766 --> 00:53:17.527
you just go to the local pool companies

00:53:17.547 --> 00:53:18.226
and say, Hey,

00:53:18.547 --> 00:53:19.827
we would love to collaborate with you.

00:53:19.967 --> 00:53:21.528
All of our current clients that have

00:53:21.568 --> 00:53:21.909
pools,

00:53:22.009 --> 00:53:23.889
we would love to recommend you drop off

00:53:23.909 --> 00:53:24.630
brochures.

00:53:24.969 --> 00:53:26.650
We're going to be in their home treating

00:53:26.670 --> 00:53:26.931
them.

00:53:27.190 --> 00:53:28.112
And we're going to, you know, we can,

00:53:28.851 --> 00:53:30.313
bring up like oh hey your pool oh

00:53:30.333 --> 00:53:31.512
you're frustrated that you got to open

00:53:31.532 --> 00:53:33.134
your pool close your pool clean your pool

00:53:33.153 --> 00:53:36.155
all that why don't you use john's pool

00:53:36.175 --> 00:53:38.516
cleaner or whatever and then also by the

00:53:38.556 --> 00:53:41.878
way john's pool cleaner could you drop off

00:53:41.998 --> 00:53:43.858
our business cards or our brochures

00:53:43.878 --> 00:53:45.860
whatever when you do the pool cleanings

00:53:45.900 --> 00:53:47.619
and whatever and and do a little

00:53:47.679 --> 00:53:50.141
cross-pollination referral with that

00:53:50.181 --> 00:53:51.922
company which is what i try to do

00:53:51.961 --> 00:53:53.742
with that tub cut that tub cut cleaning

00:53:55.083 --> 00:53:55.443
company

00:53:56.184 --> 00:53:56.784
where it's like, hey,

00:53:56.804 --> 00:53:57.826
that's our ideal client.

00:53:57.846 --> 00:53:59.126
There's literally no competition.

00:53:59.628 --> 00:54:01.088
It's two completely different services.

00:54:01.550 --> 00:54:03.251
So whether it's a mobile therapist, Tony,

00:54:03.391 --> 00:54:06.494
doing that with trying to find the million

00:54:06.514 --> 00:54:08.396
dollar home plus with a pool,

00:54:08.717 --> 00:54:10.018
you just go right to the pool company

00:54:10.038 --> 00:54:11.380
and say, hey, let's try to collaborate.

00:54:11.400 --> 00:54:12.960
Let's try to network together.

00:54:13.001 --> 00:54:14.702
Let's share each other's marketing

00:54:14.722 --> 00:54:16.324
materials with our current clients.

00:54:16.864 --> 00:54:18.567
Try to get on, try to have them

00:54:19.547 --> 00:54:21.750
share your information with their current

00:54:21.789 --> 00:54:22.170
clients.

00:54:22.630 --> 00:54:23.371
And then same type of thing.

00:54:23.391 --> 00:54:25.353
You go to the, even in Brooklyn,

00:54:25.514 --> 00:54:27.076
and I'm sure it's in Ohio and upstate

00:54:27.096 --> 00:54:27.777
New York, everywhere else,

00:54:27.797 --> 00:54:29.358
like all these mobile dog,

00:54:30.139 --> 00:54:32.360
these mobile dog cleaners, groomers.

00:54:32.862 --> 00:54:34.563
My cousin was a dog walker in Brooklyn

00:54:34.583 --> 00:54:35.844
and was making six figures.

00:54:35.965 --> 00:54:36.666
My cousin's husband.

00:54:38.931 --> 00:54:39.371
Six figures.

00:54:40.731 --> 00:54:42.592
I'll yes and these two ideas.

00:54:42.873 --> 00:54:44.393
I think it was on the corner offense.

00:54:44.414 --> 00:54:45.434
I think it was Chris Corner.

00:54:45.534 --> 00:54:47.914
He was giving kudos to someone who figured

00:54:47.934 --> 00:54:49.536
out a way to use AI that would

00:54:49.675 --> 00:54:53.597
go to some satellite imagery,

00:54:54.798 --> 00:54:56.259
and they were a blacktop company.

00:54:56.519 --> 00:54:57.460
So they skipped,

00:54:57.760 --> 00:54:59.181
do you need a new driveway?

00:54:59.860 --> 00:55:01.762
The blacktop company was able to spot

00:55:01.862 --> 00:55:03.402
anybody with a driveway more than a

00:55:03.882 --> 00:55:04.784
thousand square feet,

00:55:05.923 --> 00:55:07.465
and it would send them a quote.

00:55:07.485 --> 00:55:07.585
Okay.

00:55:08.942 --> 00:55:11.043
And it would say, your driveway,

00:55:11.103 --> 00:55:12.666
because I scanned it from an aerial

00:55:12.686 --> 00:55:14.307
photograph and figured out how to measure

00:55:14.347 --> 00:55:15.329
and did it to scale.

00:55:15.889 --> 00:55:17.911
I know how many square feet your driveway

00:55:17.992 --> 00:55:18.172
is.

00:55:18.452 --> 00:55:19.333
For me to do that,

00:55:19.833 --> 00:55:20.735
it's this much money.

00:55:20.835 --> 00:55:22.177
And they just kept repeating to those

00:55:22.197 --> 00:55:23.077
people in their area.

00:55:23.858 --> 00:55:26.240
They skipped anybody without a driveway.

00:55:26.621 --> 00:55:28.864
So they kept hitting the people over and

00:55:28.923 --> 00:55:29.105
over.

00:55:30.117 --> 00:55:31.759
The old school way is when your guys

00:55:31.778 --> 00:55:33.081
are out doing a driveway in Jimmy's

00:55:33.101 --> 00:55:35.483
neighborhood is take thirty postcards and

00:55:35.503 --> 00:55:37.067
go fifteen houses in either direction.

00:55:37.286 --> 00:55:37.907
That's fine.

00:55:38.288 --> 00:55:39.389
This guy was able to do it without

00:55:39.429 --> 00:55:40.451
ever leaving his house.

00:55:40.891 --> 00:55:43.155
And the cost of that is terribly low.

00:55:43.635 --> 00:55:44.836
But I'm pretty sure the margin on a

00:55:44.876 --> 00:55:46.719
blacktop and a driveway is pretty good.

00:55:47.434 --> 00:55:49.476
The thing that I like about the satellite

00:55:49.556 --> 00:55:52.217
more than the affiliation with the pool

00:55:52.257 --> 00:55:53.958
company, like I love that idea.

00:55:54.619 --> 00:55:56.460
The satellite gives me the geography.

00:55:56.800 --> 00:55:58.541
And so for a mobile therapist,

00:55:58.601 --> 00:56:00.782
like I would never be a mobile therapist

00:56:00.802 --> 00:56:02.762
who took people from all over the city.

00:56:03.244 --> 00:56:04.864
I would be a mobile therapist who took

00:56:04.905 --> 00:56:07.565
people from a specific neighborhood that

00:56:07.585 --> 00:56:09.586
like literally I could walk house to house

00:56:09.606 --> 00:56:10.027
to house,

00:56:10.108 --> 00:56:13.289
knock out ten visits in a day instead

00:56:13.349 --> 00:56:15.010
of three visits in a day because of

00:56:15.050 --> 00:56:15.831
commute time.

00:56:16.710 --> 00:56:19.213
um that same chris corner did an episode

00:56:19.273 --> 00:56:21.976
where they looked at google street view

00:56:22.755 --> 00:56:24.697
and they used those images from google

00:56:24.737 --> 00:56:27.420
street view to create landscaping mock-ups

00:56:27.480 --> 00:56:30.603
so ai creates the landscaping mock-up but

00:56:30.623 --> 00:56:33.125
that got me thinking what about all the

00:56:33.164 --> 00:56:35.246
people if i was a therapist who did

00:56:35.306 --> 00:56:37.268
home modifications you know i would be

00:56:37.307 --> 00:56:40.371
looking at entryways i'd be looking at uh

00:56:40.391 --> 00:56:42.492
different things like that that as a

00:56:42.572 --> 00:56:44.134
therapist you would say oh we could

00:56:44.494 --> 00:56:45.715
get a handrail here.

00:56:45.755 --> 00:56:46.496
We can, you know,

00:56:46.536 --> 00:56:47.996
change the entryway here.

00:56:48.036 --> 00:56:49.378
We can make these upgrades,

00:56:50.438 --> 00:56:51.840
even ramps and stuff,

00:56:52.400 --> 00:56:54.882
accessibility devices that help patients.

00:56:55.643 --> 00:56:57.065
All of that could be done from a

00:56:57.105 --> 00:56:59.567
simple photo of the front of the house,

00:56:59.586 --> 00:56:59.987
you know?

00:57:00.086 --> 00:57:02.409
So, and you send them out a quote,

00:57:02.510 --> 00:57:03.610
an estimate, Hey,

00:57:03.791 --> 00:57:05.632
if you're going to age in place and

00:57:05.652 --> 00:57:07.614
you're looking to stay safe in the home,

00:57:07.653 --> 00:57:08.735
like this is what we do.

00:57:08.875 --> 00:57:08.934
Yep.

00:57:13.246 --> 00:57:15.588
all right i think we're good we had

00:57:15.728 --> 00:57:19.472
such a completely random show today all

00:57:19.713 --> 00:57:22.335
over the place also tony's back there he's

00:57:22.376 --> 00:57:24.137
like taking care of business like uh

00:57:24.177 --> 00:57:26.280
behind the scenes like over his shoulder

00:57:27.202 --> 00:57:28.463
uh i don't know you're like checking a

00:57:28.503 --> 00:57:29.885
patient at the front desk you're going

00:57:29.905 --> 00:57:32.367
through here what's going on today

00:57:32.989 --> 00:57:33.550
Real quick,

00:57:33.931 --> 00:57:35.652
I scheduled a new patient that walked in

00:57:35.692 --> 00:57:36.211
the schedule.

00:57:36.251 --> 00:57:37.552
Like, who walks in the schedule?

00:57:37.932 --> 00:57:39.813
Took a payment that would have been missed

00:57:39.853 --> 00:57:41.454
that we would have had to then invoice

00:57:41.534 --> 00:57:41.894
later.

00:57:42.255 --> 00:57:44.295
Got three people on the schedule for next

00:57:44.376 --> 00:57:44.777
week.

00:57:45.217 --> 00:57:46.157
Like, yeah,

00:57:46.197 --> 00:57:49.079
you just get it done while you're here.

00:57:51.400 --> 00:57:52.121
All right, parting shots.

00:57:52.141 --> 00:57:53.420
What do you got?

00:57:53.440 --> 00:57:54.161
Dave, you go first.

00:57:55.951 --> 00:57:58.273
I'll take the reflection of,

00:57:58.893 --> 00:58:01.414
and I'm not saying we're any better than

00:58:01.434 --> 00:58:02.356
anyone else out there,

00:58:02.376 --> 00:58:04.617
but what we just did today on this

00:58:04.637 --> 00:58:06.137
show of kind of bouncing all over

00:58:06.157 --> 00:58:06.778
different topics.

00:58:06.818 --> 00:58:08.199
Tony's in and out of the conversation.

00:58:08.219 --> 00:58:10.240
He's jumping right back into it.

00:58:11.461 --> 00:58:12.161
I don't think it's,

00:58:12.302 --> 00:58:13.983
I'm not saying we need any credit.

00:58:14.123 --> 00:58:17.045
I just think it's the ability to handle

00:58:17.465 --> 00:58:19.867
different things coming at you or even

00:58:19.927 --> 00:58:21.528
navigating different environments

00:58:21.568 --> 00:58:21.789
differently.

00:58:22.509 --> 00:58:23.389
None of this was planned.

00:58:24.590 --> 00:58:26.030
We just we just smoothly go through it

00:58:26.070 --> 00:58:27.351
because we've had the reps of going

00:58:27.431 --> 00:58:29.253
through this show for two years and doing

00:58:29.333 --> 00:58:32.655
other shows for many more years before

00:58:32.695 --> 00:58:32.876
that.

00:58:32.956 --> 00:58:35.516
So I don't know if there's if that's

00:58:35.536 --> 00:58:36.057
a learning point.

00:58:36.117 --> 00:58:37.197
I think that's just something that would

00:58:37.237 --> 00:58:37.958
take time.

00:58:38.039 --> 00:58:39.039
And it's not something that you can

00:58:39.079 --> 00:58:41.141
necessarily replicate other than going

00:58:41.161 --> 00:58:42.141
back to the very first thing,

00:58:42.161 --> 00:58:43.963
which is don't overthink it.

00:58:44.023 --> 00:58:44.643
Just do it.

00:58:45.284 --> 00:58:46.143
You know, improve it.

00:58:46.204 --> 00:58:47.045
Change it as you go.

00:58:47.684 --> 00:58:48.726
I don't know what else to say other

00:58:48.746 --> 00:58:48.985
than that.

00:58:49.878 --> 00:58:50.077
Yeah,

00:58:50.097 --> 00:58:52.440
the theme today was definitely just hidden

00:58:52.500 --> 00:58:53.880
opportunities.

00:58:53.900 --> 00:58:55.981
We talked about ChatGPT being a hidden

00:58:56.041 --> 00:58:56.722
opportunity.

00:58:56.742 --> 00:58:59.083
We talked about marketing and satellites

00:58:59.143 --> 00:59:02.244
and so many creating content on the drive

00:59:02.284 --> 00:59:04.226
that would have been wasted time that now

00:59:04.266 --> 00:59:06.507
you're leveraging to grow your business.

00:59:07.188 --> 00:59:09.148
There are so many hidden opportunities out

00:59:09.168 --> 00:59:09.329
there.

00:59:09.369 --> 00:59:10.650
You just got to pick one and go

00:59:10.670 --> 00:59:10.849
with it.

00:59:10.869 --> 00:59:11.030
I mean,

00:59:13.771 --> 00:59:16.833
people in healthcare are very smart.

00:59:17.474 --> 00:59:17.974
They're also...

00:59:19.065 --> 00:59:21.126
They don't need any change very much,

00:59:21.547 --> 00:59:22.728
which means if you do,

00:59:23.688 --> 00:59:25.250
all of a sudden you're the top one

00:59:25.289 --> 00:59:25.710
percent.

00:59:26.250 --> 00:59:28.652
And be okay with failing twenty times

00:59:28.672 --> 00:59:30.554
because that one success could lead you to

00:59:31.193 --> 00:59:32.474
a lot of stuff that someone else is

00:59:32.614 --> 00:59:34.315
not doing or not paying attention to.

00:59:34.496 --> 00:59:35.918
All right, we're back on Tuesday.

00:59:35.958 --> 00:59:36.978
What do you want Tuesday to be?

00:59:37.498 --> 00:59:39.079
Do you want us to, what you suggested,

00:59:39.159 --> 00:59:40.440
bring what we listened, like,

00:59:41.201 --> 00:59:42.742
almost like when you walk into a bookshop

00:59:42.802 --> 00:59:45.023
and the staff recommends a book,

00:59:45.063 --> 00:59:45.364
a podcast.

00:59:45.445 --> 00:59:47.005
Yeah, let's do a six-pack episode.

00:59:47.831 --> 00:59:48.550
Two, two, and two.

00:59:48.990 --> 00:59:49.731
What is the topic?

00:59:49.992 --> 00:59:52.952
Book, podcast, blog?

00:59:52.972 --> 00:59:56.373
Yeah, the voices in our brains.

00:59:57.673 --> 00:59:58.295
Audio anything.

00:59:58.534 --> 01:00:00.615
Voice in our brains sounds good.

01:00:01.036 --> 01:00:02.155
Are you hearing voices?

01:00:02.195 --> 01:00:02.675
Yes, I am.

01:00:02.695 --> 01:00:04.157
See you back on Tuesday.

01:00:04.177 --> 01:00:04.757
Have a good weekend.

01:00:06.994 --> 01:00:07.235
That's it.

01:00:07.255 --> 01:00:07.456
We're out.

01:00:07.476 --> 01:00:08.976
Boys, what the hell are you doing?

01:00:09.036 --> 01:00:11.836
Follow Tony Maritano on YouTube at Total

01:00:11.896 --> 01:00:12.918
Therapy Solution.

01:00:12.958 --> 01:00:13.958
Find Dave Kittle at

01:00:13.998 --> 01:00:17.179
conciergepainrelief.com and on YouTube at

01:00:17.219 --> 01:00:18.400
The Dave Kittle Show.

01:00:18.699 --> 01:00:21.860
And follow Jimmy McKay at PT Podcasts on

01:00:21.880 --> 01:00:23.001
YouTube, the socials,

01:00:23.101 --> 01:00:24.902
and wherever you binge podcasts you

01:00:24.922 --> 01:00:26.563
pretend are for CEUs.

01:00:26.882 --> 01:00:28.322
And hey, just a reminder,

01:00:28.804 --> 01:00:30.103
none of this was for advice.

01:00:30.143 --> 01:00:31.605
This was for entertainment only.

01:00:31.905 --> 01:00:33.284
Our lawyers say that counts.

01:00:33.364 --> 01:00:34.266
Thanks, Keith.