Why PT Keeps Talking — But Nothing Changes

WEBVTT

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you're listening to the pg pinecat where

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smart people in healthcare come to make

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noise here's your host jimmy mckay look at

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that new intro new intro for twenty twenty

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five twenty twenty six rebecca griffith

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jimmy mckay rebecca griffith how are you

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i'm well and you i'm doing good i

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don't think your microphone's on i think

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i'm only hearing you you know tap it

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that's the way we test it this is

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uh technical yeah oh no it is you

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sound a little far away from it

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How about now?

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Now you sound magical.

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There we go.

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All the audio listeners were like, wow,

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now we can hear.

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From the room.

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All right.

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We have to do a very small mic.

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There's a dial on your microphone.

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I know this because I had that.

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There's four little indicators.

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Which one is it pointed at?

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Does it look like the one that is

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shaped like a heart?

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Yes.

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Okay.

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Then you have to point the microphone with

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that blue logo at yourself.

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Bam.

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Now talk.

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How about now?

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now you sound magical oh my goodness you

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have a one hundred dollar most of the

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people i see so that's for the for

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the podcast listeners and people who want

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to get into this that is the yeti

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blue it's one of the most popular starter

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microphones i think it is a magical

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microphone you could hammer nails with

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that microphone and still record a podcast

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episode here's the problem it has four

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little switches that no one reads the

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instructions that one that that mode that

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you have it on that's great but then

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you have to talk into the side of

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the microphone that has the little logo

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and now we've talked about microphones for

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sixty seconds

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I love that, though,

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because now I just learned sixty seconds

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of information about my microphone.

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I see people doing anything courses,

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just short little videos,

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and they have that microphone.

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And I'm like,

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you sound like you're across the room.

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And I know why it is,

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but I can't reach the screen to help

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them.

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And I wish I could.

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Maybe this is a maybe this is a

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little bit of a

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non sequitur,

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which is I'm launching like a little

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cohort because people have been telling me

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like, Hey,

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you should teach people how to podcast.

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Yeah.

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So we're doing invisible to visible,

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or I don't even know what the name

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is yet,

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but we're helping people launch their

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podcast.

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It's not magical.

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You could Google this and do it yourself,

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but you're not going to.

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And I've done it for a decade.

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So I can just,

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and I want to help people in healthcare

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because I think their message,

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I actually said no to a guy.

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I won't say who this is,

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but I said no to a guy because

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he started,

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because I looked back at his profile and

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the guy spouts a lot of

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sort of nonsensical,

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non-science related stuff.

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And I was like, hey, we're all full.

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And he's like,

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you just launched this today.

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And I was like, yeah, we're good.

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I don't wanna help people who shit crazy

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stuff.

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So I'm like, yeah, we're good.

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So if you're a healthcare provider,

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just DM me.

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I mean, it's not a hard sell.

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I don't really hard sell,

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but step point zero one is make sure

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you use your microphone correctly.

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So that's where we are right now.

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Well, here we are,

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but I wanna ask you a question.

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Cause I know we didn't talk about what

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we're going to talk about,

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but I'm going to tell you what I

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think we should talk about.

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Okay.

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I have an idea too, but keep going.

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Okay.

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So my business coach said that I have

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homework before.

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Okay.

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And the homework is to go back through

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my calendar and like,

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take note of what I've done.

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Love it.

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and what I've accomplished and what I've

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like failed at and like actually sit with

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it and be present about it and like

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celebrate the success and like review the

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failure.

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And I really don't want to do it.

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Oh, why?

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Oh, well, yeah.

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Would you do it if the person did

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it?

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If you do it,

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would you be more apt to do it

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if someone was doing it with you?

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Maybe, but I think too,

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I'm a what's next kind of person.

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Okay, great.

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Finish that thing.

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If I fail at something,

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I'm going to relive it forever.

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But if I succeed at something, I'm like,

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great.

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Okay, what's next?

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What have you done for me today?

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And so I think that's part of it.

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So I want to know...

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Would you do that homework?

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And like,

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do you celebrate your accomplishments?

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And then how do you process your failures?

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I think it's a really good way to

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wrap up the year.

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It is.

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And someone had a really great post.

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I forget who it was on LinkedIn.

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They're like,

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everybody's coming together now for

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resolutions.

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And then of course,

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like the famous visual one,

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especially in our profession is like,

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gyms are going to be packed first week

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in January.

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And then there's two sides of this fence,

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which is like,

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screw all these people who take the spots

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and they're not going to be here in

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February.

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And then, you know, of course, most,

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most healthcare providers are like,

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we know out of the hundred people who

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are doing it only like, you know,

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small percentage you're going to be doing

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it in june but we're really challenged to

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those people who act like that is what

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could you do to make sure that yeah

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but that's the thing that's like very like

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um uh it's a mindset where it's like

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closed it's like well if you're here

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you're taking up my spot instead of the

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rising all right so your health care

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provider that's like a trash take i just

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deflected from your question would i do

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that yeah i think i should

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I sort of did that about a month

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and a half ago because I was like,

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I don't like the job I'm doing anymore.

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I don't think I'm a good fit for

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it.

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I think everybody in the room agreed.

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And then the next question is like,

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cool story, bro.

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What are you going to do?

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And then I just went,

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I turned my headphones on real loud,

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played loud,

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angry music and went on LinkedIn and I

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went on complete offense because I did

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look back,

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probably not as in-depth as you're talking

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about.

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But I was like,

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what do you what would you be excited

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to do?

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I ask this question to people all the

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time.

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What type of patient, client,

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whatever you want to call them?

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Are you excited to see when they walk

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in the door?

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And then I reframe very quickly because I

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don't want because then health care

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providers give me like logical answers,

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like diagnoses.

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And I'm just like, no, no, no.

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If you had a tail.

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Who would it be wagging for when they

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walked in?

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Describe that person to me.

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And then that's, that's what I sort of,

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and then they're like, oh,

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it's somebody who's motivated.

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Good.

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I don't want a diagnosis.

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I don't want a client that is in

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the healthcare space.

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I don't want a school that this,

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I don't want an E an ED that

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no,

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I want people who are motivated to change.

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Great.

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Where do you find those people?

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How do you find those people now we're

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into where and what and how questions I

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like those questions.

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So I gestured a second ago off to

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the left.

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Those are all because I did exactly the

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opposite of what you did.

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I did,

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what am I doing in twenty twenty six?

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Like,

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where's Jimmy going in the first one, two,

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three, four months?

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But I think I did that,

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but I think I should.

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And then I feel like I can't decide

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where I'm going in twenty twenty six until

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I actually maybe take a moment in twenty

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twenty five,

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because this time last year I was like

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so excited about like all these things

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that were coming that I was doing.

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And now I don't even like

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Now I'm like,

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didn't take any time to actually like

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experience it, enjoy it,

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like process that,

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be present to what it was.

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And now I'm like, well,

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what am I possibly going to do in

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twenty twenty six?

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So I don't know.

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But I have she probably gave me this

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homework like two months ago.

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And I'm like, so let's start.

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Why?

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Why are you like how long do you

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think this job will actually take you?

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Oh,

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like fifteen minutes to like make a list.

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Maybe.

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I don't know.

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Yeah.

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So what are your top,

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what were your top three from twenty

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twenty five?

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You did a lot of accomplishments.

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I don't know.

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What was the exact homework?

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What are you supposed to like?

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What did you accomplish?

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And then like,

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where were your perceived failures at

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also?

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I mean,

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obviously I finished my fellowship,

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which was really good.

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And I.

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You know,

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gave a presentation I was like really

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excited to give.

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Was Asia this year?

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Was that twenty twenty five?

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No, that was twenty twenty four already.

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That's OK.

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Calendars are made up.

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You know that.

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I don't even know.

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Like there's been.

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Oh, and I recorded for Medbridge,

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which was really exciting.

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That twenty twenty five.

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Yeah, I finished my first.

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That's like saying think about this.

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I recorded for Medbridge essentially is

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like saying I have a show on Netflix.

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Like that's kind of a big deal.

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it's a huge well that's the problem is

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i'm like well i did this and i

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did that like i'm not taking any time

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to be like wow look at what you

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did this year so i think the reason

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your business coach had you do this is

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uh and someone said it better and i

00:08:21.480 --> 00:08:24.583
can't remember who it was but like people

00:08:24.642 --> 00:08:27.483
typically don't celebrate you until you're

00:08:27.564 --> 00:08:30.505
already the success right like nobody's

00:08:30.565 --> 00:08:32.567
really there for you cheering during

00:08:32.606 --> 00:08:34.668
marathon training but lots of friends come

00:08:34.729 --> 00:08:35.428
out and bring you

00:08:36.885 --> 00:08:39.307
gatorade or a funny sign during marathon

00:08:39.327 --> 00:08:41.688
day yeah and that's not because they don't

00:08:41.708 --> 00:08:43.269
believe in you it's because like two

00:08:43.289 --> 00:08:45.032
things number one they can't it's not

00:08:45.052 --> 00:08:47.533
their thing and they've got their own

00:08:47.572 --> 00:08:49.173
things that's two different things it's

00:08:49.214 --> 00:08:51.676
not their thing and they have their own

00:08:51.696 --> 00:08:53.116
things it's not that they're not cheering

00:08:53.136 --> 00:08:54.658
for you like this whole do it because

00:08:54.697 --> 00:08:56.379
the hate you prove the haters wrong i'm

00:08:56.899 --> 00:08:58.701
like there aren't haters like there's just

00:08:58.740 --> 00:08:59.981
someone who throws a jab every once in

00:09:00.001 --> 00:09:00.241
a while

00:09:00.389 --> 00:09:01.370
Oh, I got one this year.

00:09:01.431 --> 00:09:02.051
I have a hater.

00:09:02.312 --> 00:09:02.451
Yeah,

00:09:02.471 --> 00:09:04.052
but what I mean is haters aren't

00:09:04.092 --> 00:09:04.673
long-term.

00:09:04.754 --> 00:09:05.955
Haters are just like, I want to...

00:09:06.394 --> 00:09:07.895
And then what I want to do is

00:09:07.956 --> 00:09:08.777
if you can lean in,

00:09:08.817 --> 00:09:09.778
and I'm not a psychologist,

00:09:09.798 --> 00:09:10.999
but I play one on the internet,

00:09:12.259 --> 00:09:13.140
it's like, who hurt you?

00:09:13.801 --> 00:09:14.961
Everybody who tells you you can't do

00:09:15.022 --> 00:09:15.383
something,

00:09:15.442 --> 00:09:16.823
it's because they try to do something,

00:09:16.903 --> 00:09:18.085
maybe similar, maybe not,

00:09:18.125 --> 00:09:18.725
to what you're doing,

00:09:18.785 --> 00:09:19.225
and they're just like,

00:09:19.245 --> 00:09:19.826
it's not going to work.

00:09:20.506 --> 00:09:20.586
Well,

00:09:20.606 --> 00:09:22.008
what if I put on my success list

00:09:22.048 --> 00:09:23.509
that I got a hater this year?

00:09:23.669 --> 00:09:24.750
That feels like a new level.

00:09:24.770 --> 00:09:27.092
Yeah, I guess if you're... Yeah, I mean,

00:09:27.793 --> 00:09:28.653
yeah, that's good.

00:09:29.581 --> 00:09:30.322
I don't know.

00:09:30.342 --> 00:09:32.125
Was this person like actively over a long

00:09:32.166 --> 00:09:33.307
period of time, like dumping on you?

00:09:33.768 --> 00:09:34.208
No.

00:09:34.249 --> 00:09:36.613
Yeah.

00:09:37.634 --> 00:09:38.676
There's this woman on Instagram.

00:09:38.696 --> 00:09:39.697
I forget what her thing is,

00:09:39.778 --> 00:09:41.039
but she speaks out politically.

00:09:42.253 --> 00:09:44.094
Notice I didn't say what her political

00:09:44.134 --> 00:09:44.914
leaning thing, and I won't.

00:09:45.514 --> 00:09:46.296
But when people,

00:09:46.416 --> 00:09:47.735
and she's very good at research.

00:09:47.996 --> 00:09:48.996
Her background is research.

00:09:49.356 --> 00:09:51.038
So when people take shots about her,

00:09:51.119 --> 00:09:52.038
and she's also female,

00:09:52.058 --> 00:09:53.519
so people take shots about her looks a

00:09:53.600 --> 00:09:53.820
lot.

00:09:53.840 --> 00:09:55.041
I know this is going to shock you.

00:09:56.022 --> 00:09:58.082
She goes and does a deep dive on

00:09:58.102 --> 00:10:00.063
who they are and then sends those comments

00:10:00.104 --> 00:10:02.445
to their mom.

00:10:05.908 --> 00:10:07.369
I mean, sometimes I guess their boss too,

00:10:07.389 --> 00:10:08.629
but a lot of times it's their mom

00:10:08.668 --> 00:10:09.210
or their wife.

00:10:09.934 --> 00:10:12.255
like hi i just interacted with john on

00:10:12.495 --> 00:10:14.417
on instagram i posted a video about this

00:10:14.817 --> 00:10:16.577
and then he called me these things just

00:10:16.597 --> 00:10:17.639
wanted to think if i want to see

00:10:17.658 --> 00:10:20.379
if you thought that was okay and like

00:10:20.419 --> 00:10:22.461
that's that's next level devious i like

00:10:22.480 --> 00:10:25.562
that that's some effort but like all right

00:10:25.582 --> 00:10:27.884
so what do you content too so all

00:10:27.903 --> 00:10:29.945
right medbridge that was that was this

00:10:29.965 --> 00:10:36.048
year medbridge fellowship number two um

00:10:36.148 --> 00:10:37.589
like i gave a couple of keynote

00:10:37.629 --> 00:10:39.190
presentations and i was really excited

00:10:39.210 --> 00:10:39.549
about that

00:10:41.198 --> 00:10:43.282
I taught my sixteen-year-old how to drive.

00:10:43.422 --> 00:10:44.943
Like that's probably my number one

00:10:44.964 --> 00:10:45.904
accomplishment.

00:10:46.184 --> 00:10:47.005
And we're still friends.

00:10:47.586 --> 00:10:48.947
Good on, good for you.

00:10:49.369 --> 00:10:50.190
It doesn't, I've never,

00:10:50.210 --> 00:10:51.291
I've never really taught.

00:10:51.551 --> 00:10:52.652
I sort of taught my little brother how

00:10:52.711 --> 00:10:53.953
to drive, but that was a long,

00:10:53.974 --> 00:10:54.554
long time ago.

00:10:54.634 --> 00:10:55.355
And I think I just,

00:10:56.616 --> 00:10:57.337
it's good for you.

00:10:57.437 --> 00:10:58.078
That's the skill.

00:10:59.244 --> 00:11:01.024
Yeah, well, and he still likes me.

00:11:01.044 --> 00:11:04.628
It's not easy being a teenager.

00:11:04.827 --> 00:11:05.447
I think that's good.

00:11:05.467 --> 00:11:06.849
So I think it's been a really good

00:11:06.908 --> 00:11:07.269
year.

00:11:07.730 --> 00:11:08.929
I think at the end of the year,

00:11:08.990 --> 00:11:09.291
I'm like,

00:11:09.331 --> 00:11:11.792
what did I do to move anything forward?

00:11:12.592 --> 00:11:14.394
And I don't know if other people feel

00:11:14.433 --> 00:11:15.254
like that, but I'm like,

00:11:15.315 --> 00:11:17.275
did I move my family forward?

00:11:17.316 --> 00:11:19.116
Did I move my profession forward?

00:11:19.136 --> 00:11:20.398
Did I move my business forward?

00:11:20.437 --> 00:11:21.839
Did I move any students forward?

00:11:21.859 --> 00:11:22.940
Okay, stop, stop.

00:11:24.399 --> 00:11:25.039
Let's go.

00:11:25.059 --> 00:11:26.259
Let's go into each one of those.

00:11:26.460 --> 00:11:27.681
So go to family first.

00:11:28.041 --> 00:11:28.941
Did you move?

00:11:29.000 --> 00:11:30.140
What did you do to move your family

00:11:30.160 --> 00:11:32.461
forward in twenty twenty five?

00:11:32.562 --> 00:11:33.721
I taught my son how to drive.

00:11:33.861 --> 00:11:35.642
All of my kids just got a four

00:11:35.662 --> 00:11:35.861
point.

00:11:35.881 --> 00:11:37.623
Oh, you know,

00:11:37.663 --> 00:11:39.722
my husband's thriving in his business and

00:11:39.743 --> 00:11:40.623
doing great.

00:11:41.763 --> 00:11:42.884
I was very present.

00:11:43.004 --> 00:11:45.464
I was able to be home and present

00:11:45.484 --> 00:11:47.264
for almost every major milestone this

00:11:47.304 --> 00:11:47.625
year.

00:11:49.004 --> 00:11:49.325
You know.

00:11:51.287 --> 00:11:53.428
i don't know like i think so that's

00:11:53.469 --> 00:11:55.412
good yeah and if i were your business

00:11:55.432 --> 00:11:56.653
coach i've never met your business coach i

00:11:56.673 --> 00:11:58.355
would say awesome how are we going to

00:11:58.375 --> 00:11:59.998
make sure those things those types of

00:12:00.018 --> 00:12:01.139
things happen again in oh jeez

00:12:05.048 --> 00:12:06.591
what all right look back the answer is

00:12:06.630 --> 00:12:07.611
always in the past right yeah what did

00:12:07.871 --> 00:12:09.533
you do to make sure those things happen

00:12:09.553 --> 00:12:12.375
in twenty twenty five spoiler alert let's

00:12:12.395 --> 00:12:13.717
do some of that magic and then if

00:12:13.758 --> 00:12:14.938
it was like i could have done more

00:12:15.099 --> 00:12:17.802
great let's slip right that in too i

00:12:17.822 --> 00:12:19.964
think that's what your business coach is

00:12:19.984 --> 00:12:21.806
trying to get you to do totally and

00:12:21.966 --> 00:12:23.407
i'm trying to avoid it and here we

00:12:23.447 --> 00:12:25.028
are like live in front of all the

00:12:25.048 --> 00:12:28.312
people like doing it no one's listening

00:12:28.351 --> 00:12:28.692
anyway

00:12:29.573 --> 00:12:30.235
But they're learning.

00:12:30.335 --> 00:12:31.296
That's the point.

00:12:31.816 --> 00:12:32.736
Well, and I think, too,

00:12:32.756 --> 00:12:33.839
like a good place to start with the

00:12:33.859 --> 00:12:35.360
family would be to just ask everybody,

00:12:35.399 --> 00:12:36.881
what did I do this year that helped

00:12:36.942 --> 00:12:38.243
make you feel successful?

00:12:38.563 --> 00:12:39.083
You know,

00:12:39.104 --> 00:12:40.284
you had a really successful year.

00:12:40.325 --> 00:12:42.268
How did I contribute to that or detract

00:12:42.288 --> 00:12:42.648
from that?

00:12:43.970 --> 00:12:45.811
I have my kids give me a performance

00:12:45.850 --> 00:12:47.312
review every year when I take them for

00:12:47.331 --> 00:12:47.913
their physical.

00:12:48.452 --> 00:12:49.955
I ask them to give me a performance

00:12:49.995 --> 00:12:50.215
review.

00:12:50.235 --> 00:12:50.355
Like,

00:12:50.414 --> 00:12:52.196
how did I do as mom this year?

00:12:52.235 --> 00:12:53.256
Is there anything I could have done

00:12:53.277 --> 00:12:53.577
better?

00:12:53.618 --> 00:12:54.938
Is there anything I did that made you

00:12:54.958 --> 00:12:55.960
feel hurt or sad?

00:12:56.120 --> 00:12:57.480
And I try and go through that.

00:12:58.380 --> 00:12:59.501
I also have a rule that they can

00:12:59.581 --> 00:13:00.783
ask me anything.

00:13:01.083 --> 00:13:01.864
And if I don't know the answer,

00:13:01.884 --> 00:13:03.225
we'll find the answer together.

00:13:03.284 --> 00:13:03.725
No judgment.

00:13:03.745 --> 00:13:04.426
We'll figure it out.

00:13:05.988 --> 00:13:07.708
So I think that leads to being able

00:13:07.729 --> 00:13:09.450
to have those conversations with them.

00:13:11.770 --> 00:13:13.272
so have you ever heard of stop start

00:13:13.312 --> 00:13:15.932
continue yeah yeah it's like a business

00:13:15.972 --> 00:13:19.153
thing like you sit down yeah it is

00:13:19.234 --> 00:13:20.494
i've done it a lot i love the

00:13:20.573 --> 00:13:23.955
idea i've never seen it executed in the

00:13:23.975 --> 00:13:27.556
last ten years with me well like for

00:13:27.596 --> 00:13:29.116
me working with people i've been like all

00:13:29.136 --> 00:13:30.437
right i'm happy to give feedback and like

00:13:30.476 --> 00:13:32.677
hey thanks and i'm like are we gonna

00:13:32.717 --> 00:13:33.197
we're gonna do

00:13:34.821 --> 00:13:36.022
you're not going to happen or we just

00:13:36.062 --> 00:13:37.202
was that just oh we're done got it

00:13:37.283 --> 00:13:39.663
okay cool but i think also simple enough

00:13:39.683 --> 00:13:41.325
that like kids could easily understand

00:13:41.345 --> 00:13:42.765
that and well i think kids understand it

00:13:42.785 --> 00:13:44.567
i think it does for sure let's just

00:13:44.586 --> 00:13:47.328
be very clear i think yeah they i

00:13:47.349 --> 00:13:48.850
feel like kids can answer these questions

00:13:49.791 --> 00:13:51.491
way faster than adults and i feel like

00:13:51.591 --> 00:13:52.732
kids will also be like so are we

00:13:52.753 --> 00:13:53.793
going to do that like three months from

00:13:53.812 --> 00:13:55.533
now you're doing the thing i told you

00:13:55.573 --> 00:13:57.275
to stop and you haven't done the thing

00:13:57.336 --> 00:13:59.397
i started told you to start yeah

00:14:02.280 --> 00:14:06.283
know what i mean yeah so um all

00:14:06.303 --> 00:14:07.985
right so that's family now what's next

00:14:08.046 --> 00:14:13.330
business yeah personally yeah like my

00:14:13.370 --> 00:14:16.631
business i feel like you know that's the

00:14:16.652 --> 00:14:19.153
question like did did i help people did

00:14:19.313 --> 00:14:23.417
i make an impact did i transform anybody's

00:14:23.878 --> 00:14:26.500
practice like all of those things did i

00:14:26.559 --> 00:14:28.201
help my patients like all of those

00:14:28.221 --> 00:14:30.222
questions i need to like sit with i

00:14:30.263 --> 00:14:30.383
think

00:14:32.739 --> 00:14:34.160
like if i think about it like you

00:14:34.181 --> 00:14:37.264
know i helped a hospital in arkansas have

00:14:37.304 --> 00:14:39.368
their first emergency pt in the entire

00:14:39.388 --> 00:14:43.072
state of arkansas so that's great you know

00:14:43.253 --> 00:14:44.274
i and i think about all these like

00:14:44.315 --> 00:14:46.337
little sacred patient interactions that i

00:14:47.446 --> 00:14:49.287
made me feel good and made me feel

00:14:49.307 --> 00:14:51.187
like this is a job I'm meant to

00:14:51.226 --> 00:14:51.506
do.

00:14:53.107 --> 00:14:54.988
Mentoring other PTs has been really

00:14:55.028 --> 00:14:55.568
fulfilling.

00:14:55.749 --> 00:14:58.288
Like all of those things I think has

00:14:58.308 --> 00:14:58.730
been helpful.

00:14:58.830 --> 00:15:01.470
I just don't know how to like measure

00:15:02.110 --> 00:15:02.971
that impact.

00:15:04.291 --> 00:15:05.011
How would you measure it?

00:15:05.052 --> 00:15:07.751
How would you tell me to measure it?

00:15:07.851 --> 00:15:10.773
I don't, I mean,

00:15:10.832 --> 00:15:12.833
I guess I don't even know what success

00:15:12.913 --> 00:15:13.413
looks like.

00:15:13.453 --> 00:15:14.073
So how would I like.

00:15:14.193 --> 00:15:14.274
Yeah.

00:15:14.293 --> 00:15:14.715
So there you are.

00:15:17.187 --> 00:15:18.048
So that's gross.

00:15:21.791 --> 00:15:23.211
And if I look at the feedback from

00:15:23.251 --> 00:15:23.871
my courses,

00:15:23.912 --> 00:15:25.572
the feedback is super positive.

00:15:25.732 --> 00:15:27.653
But then it's like,

00:15:27.673 --> 00:15:29.014
did it make a difference long term?

00:15:29.274 --> 00:15:30.755
Do I go back to those people and

00:15:30.775 --> 00:15:31.236
be like, hey,

00:15:31.256 --> 00:15:32.657
did this course actually help you?

00:15:33.038 --> 00:15:34.298
I know it felt great in the moment.

00:15:34.739 --> 00:15:36.080
Your feedback was really good.

00:15:36.919 --> 00:15:39.181
I'm surveying you six months later maybe.

00:15:39.642 --> 00:15:41.263
Did the course change your practice?

00:15:42.121 --> 00:15:43.702
Might be a good way to look at

00:15:43.722 --> 00:15:44.302
that also.

00:15:44.783 --> 00:15:46.563
Like you could say it's a good marketing

00:15:46.604 --> 00:15:48.644
move or business move to like ping past

00:15:48.684 --> 00:15:51.285
customers or patients and go, did it work?

00:15:51.346 --> 00:15:52.726
Did it elicit the change or not?

00:15:53.346 --> 00:15:55.707
But it's also good for you.

00:15:55.868 --> 00:15:56.188
Right.

00:15:56.849 --> 00:15:57.788
If you can get them to give that

00:15:57.808 --> 00:16:00.009
feedback, which is simple but not easy.

00:16:00.250 --> 00:16:00.910
But you have to ask.

00:16:00.951 --> 00:16:03.211
Step one is asking.

00:16:03.312 --> 00:16:03.572
Right.

00:16:03.652 --> 00:16:04.312
And that's scary.

00:16:04.331 --> 00:16:04.451
Yeah.

00:16:05.692 --> 00:16:05.812
Yeah.

00:16:07.509 --> 00:16:09.070
I think that's this whole process is

00:16:09.110 --> 00:16:09.429
scary.

00:16:09.470 --> 00:16:11.572
It's like actually like objectively

00:16:11.631 --> 00:16:13.493
reflecting on what was successful and what

00:16:13.513 --> 00:16:13.913
was not.

00:16:14.614 --> 00:16:17.155
And I think it's really easy for me

00:16:17.196 --> 00:16:18.395
to discount my successes.

00:16:18.456 --> 00:16:20.278
I probably overanalyze my failures a

00:16:20.298 --> 00:16:21.258
little bit too much.

00:16:21.438 --> 00:16:23.220
And then are they actually failures?

00:16:23.259 --> 00:16:24.561
Are they just growth moments?

00:16:24.581 --> 00:16:25.081
Like, I don't know.

00:16:25.100 --> 00:16:25.181
Yeah.

00:16:25.201 --> 00:16:28.744
I don't know.

00:16:28.943 --> 00:16:30.404
What was your biggest accomplishment this

00:16:30.445 --> 00:16:30.644
year?

00:16:30.664 --> 00:16:31.926
I have no idea.

00:16:32.025 --> 00:16:32.686
I haven't thought about it.

00:16:32.946 --> 00:16:33.866
Right.

00:16:34.006 --> 00:16:35.967
I feel like you've spent some time with

00:16:36.008 --> 00:16:36.609
it and I haven't.

00:16:36.994 --> 00:16:38.595
I meant some spending some time trying to

00:16:38.634 --> 00:16:39.816
avoid thinking about it,

00:16:39.855 --> 00:16:41.677
but then thinking about it subconsciously.

00:16:42.499 --> 00:16:42.619
Yeah.

00:16:42.678 --> 00:16:43.259
I think we're really,

00:16:43.298 --> 00:16:44.440
really good at saying like,

00:16:44.480 --> 00:16:45.581
here was my biggest failure.

00:16:46.022 --> 00:16:46.662
Cause we, we,

00:16:46.761 --> 00:16:48.543
we attach to those or we stick to

00:16:48.563 --> 00:16:49.203
those.

00:16:49.283 --> 00:16:52.346
Yeah.

00:16:52.386 --> 00:16:53.307
There's probably something deeper

00:16:53.347 --> 00:16:55.970
psychologically there.

00:16:55.990 --> 00:16:56.770
Generational thing.

00:16:56.831 --> 00:16:58.331
I saw a meme this morning that said,

00:16:58.351 --> 00:16:59.293
if you're a millennial,

00:16:59.352 --> 00:17:01.533
you take comfort in productivity instead

00:17:01.575 --> 00:17:02.916
of rest.

00:17:02.995 --> 00:17:03.235
Probably.

00:17:04.215 --> 00:17:05.938
i think it was this whole like if

00:17:05.958 --> 00:17:07.378
you have time to lean you have time

00:17:07.398 --> 00:17:10.501
to clean mentality i don't know if you've

00:17:10.521 --> 00:17:13.724
heard that yeah that was everywhere what

00:17:13.744 --> 00:17:15.086
was your what were your first like couple

00:17:15.105 --> 00:17:17.548
of jobs what would you do mcdonald's yeah

00:17:17.587 --> 00:17:19.650
hustle hustle mentality right i was a boy

00:17:19.769 --> 00:17:20.911
i was a waiter as a bus boy

00:17:20.931 --> 00:17:23.613
it was barbacks bartender all those things

00:17:23.894 --> 00:17:25.795
which were like let's keep moving there's

00:17:25.835 --> 00:17:27.277
always a job for you oh you're done

00:17:28.961 --> 00:17:29.221
No, you're not.

00:17:29.240 --> 00:17:29.661
We're going to clean,

00:17:29.681 --> 00:17:30.882
or you're going to prep for tomorrow.

00:17:31.102 --> 00:17:33.482
And so you just moved for eight, ten,

00:17:33.502 --> 00:17:35.805
twelve hours, and that was good.

00:17:35.924 --> 00:17:38.165
All right, so now you're looking forward.

00:17:38.226 --> 00:17:39.146
What's on the plan?

00:17:39.207 --> 00:17:40.448
This part should be easy for you.

00:17:41.766 --> 00:17:42.846
Gosh, it's not like,

00:17:42.986 --> 00:17:44.727
and so I was sitting here thinking about

00:17:44.747 --> 00:17:44.866
like,

00:17:44.906 --> 00:17:45.727
what am I going to do in twenty

00:17:45.747 --> 00:17:46.166
twenty six?

00:17:46.207 --> 00:17:47.846
I got my big calendar down to start

00:17:47.866 --> 00:17:48.467
filling it out.

00:17:48.507 --> 00:17:49.166
And I'm like, well,

00:17:49.487 --> 00:17:50.847
I'm not even doing anything this year.

00:17:50.907 --> 00:17:53.127
I know I haven't found the opportunities

00:17:53.167 --> 00:17:53.887
I'm looking for.

00:17:54.028 --> 00:17:55.068
I don't know if I'm going to host

00:17:55.108 --> 00:17:56.088
any courses this year.

00:17:56.108 --> 00:17:57.568
Like, I don't know what I'm doing.

00:17:58.028 --> 00:17:59.328
And then as I'm filling out the calendar,

00:17:59.348 --> 00:18:01.690
I'm realizing I have some things already

00:18:01.730 --> 00:18:05.190
in January and February and April and

00:18:05.289 --> 00:18:05.750
October.

00:18:05.810 --> 00:18:07.570
Like there are things on the calendar,

00:18:07.631 --> 00:18:07.891
but I'm

00:18:08.310 --> 00:18:10.553
not which calendar you use specifically

00:18:10.732 --> 00:18:12.054
sounds like a weird question but do you

00:18:12.094 --> 00:18:13.756
have like just a giant paper calendar do

00:18:13.776 --> 00:18:16.258
you get it like staples giant

00:18:16.377 --> 00:18:19.540
multi-colored wall like each month has a

00:18:19.580 --> 00:18:21.442
beautiful colored wall i bought one of

00:18:21.461 --> 00:18:24.144
these it's called it's called the big ass

00:18:24.183 --> 00:18:26.465
calendar yeah it comes tomorrow so do you

00:18:26.486 --> 00:18:29.769
know who j uh uh uh jesse itzler

00:18:30.369 --> 00:18:31.049
this guy is

00:18:32.292 --> 00:18:33.594
I've never heard of this guy until like

00:18:33.673 --> 00:18:35.635
six months ago, maybe a year ago.

00:18:36.257 --> 00:18:37.076
And he's everywhere.

00:18:37.257 --> 00:18:39.298
And he, and this is why people,

00:18:39.499 --> 00:18:40.500
this is a lesson in people,

00:18:40.519 --> 00:18:42.162
why people follow you, people,

00:18:42.201 --> 00:18:45.525
why what they listen to you is because

00:18:45.545 --> 00:18:47.746
you see either a future or current or

00:18:47.806 --> 00:18:49.367
past version of yourself in that,

00:18:49.488 --> 00:18:51.309
or you want to, right?

00:18:51.430 --> 00:18:52.590
Okay.

00:18:52.631 --> 00:18:54.112
So I saw this guy and like his

00:18:54.152 --> 00:18:54.813
vibe is like,

00:18:55.546 --> 00:18:56.046
Well, he married,

00:18:56.807 --> 00:18:57.887
I think he did pretty well in the

00:18:57.928 --> 00:18:58.428
marriage department.

00:18:58.448 --> 00:18:59.969
So this guy married up.

00:18:59.989 --> 00:19:02.289
Sarah Blakely, do you know who that is?

00:19:02.490 --> 00:19:03.451
She invented Spanx,

00:19:04.692 --> 00:19:06.313
which is a product that everybody told her

00:19:06.393 --> 00:19:08.074
not to invent because it was stupid.

00:19:08.294 --> 00:19:09.295
And now she's a billionaire,

00:19:09.394 --> 00:19:11.276
like quite literally a billion dollars.

00:19:12.436 --> 00:19:12.936
Great story.

00:19:12.957 --> 00:19:14.198
I think she had a sleeper billionaire

00:19:14.238 --> 00:19:15.058
success this year.

00:19:16.098 --> 00:19:16.839
Ah, but you don't know that.

00:19:16.859 --> 00:19:18.240
I'm sure if you interviewed Sarah Blakely,

00:19:18.260 --> 00:19:20.402
like when she was in year one or

00:19:20.481 --> 00:19:21.583
six months or whatever,

00:19:21.663 --> 00:19:22.923
like it was just a big dumb idea

00:19:22.963 --> 00:19:23.364
in her head.

00:19:23.564 --> 00:19:24.585
And then she was like-

00:19:25.373 --> 00:19:26.233
I'm just going to keep going.

00:19:26.354 --> 00:19:26.874
And then she did.

00:19:27.615 --> 00:19:30.317
So anyway, Jesse's got a weird, he like,

00:19:30.336 --> 00:19:33.119
he started marquee jet, which was like,

00:19:33.200 --> 00:19:34.820
Hey, you don't have enough money for like,

00:19:34.840 --> 00:19:35.321
he just,

00:19:35.422 --> 00:19:37.123
he just fricking decided to solve

00:19:37.182 --> 00:19:37.983
millionaire problems.

00:19:38.825 --> 00:19:39.025
He's like,

00:19:39.045 --> 00:19:40.246
you don't have enough money for a jet.

00:19:41.186 --> 00:19:42.567
What if you rented jets per hour?

00:19:42.688 --> 00:19:43.729
And I'm not even saying he's the first

00:19:43.769 --> 00:19:45.130
person to have invented this,

00:19:45.210 --> 00:19:45.550
but he's like,

00:19:45.611 --> 00:19:47.051
we do marquee jet him and a friend

00:19:47.412 --> 00:19:47.752
who were like,

00:19:47.792 --> 00:19:49.134
we barely knew anything about airplanes.

00:19:50.239 --> 00:19:51.098
And they just were like,

00:19:51.159 --> 00:19:52.440
we just have to position ourselves to

00:19:52.500 --> 00:19:55.641
solve this problem for people with lots of

00:19:55.681 --> 00:19:55.901
money.

00:19:56.842 --> 00:19:58.281
And I've heard this before from people

00:19:58.342 --> 00:19:58.981
who, you know,

00:19:59.403 --> 00:20:01.242
sharks on Shark Tank or just successful

00:20:01.262 --> 00:20:01.462
people.

00:20:01.502 --> 00:20:03.104
It's like the only difference between

00:20:03.144 --> 00:20:05.164
solving a five dollar, fifty dollar,

00:20:05.224 --> 00:20:07.026
five hundred dollar, five thousand dollar,

00:20:07.086 --> 00:20:07.905
fifty thousand dollar,

00:20:08.205 --> 00:20:10.166
five hundred thousand dollar problem is

00:20:10.207 --> 00:20:12.988
just zeros.

00:20:13.008 --> 00:20:14.127
They're just different problems,

00:20:14.409 --> 00:20:15.368
different things at stake.

00:20:16.464 --> 00:20:18.086
everybody's like do you want to solve a

00:20:18.205 --> 00:20:20.227
million five dollar problems then you can

00:20:20.267 --> 00:20:23.028
make five million dollars that's hard

00:20:23.268 --> 00:20:25.429
right that's hard or do you want to

00:20:25.469 --> 00:20:27.069
solve five one million dollar problems

00:20:27.690 --> 00:20:31.511
it's also hard but scope feels a little

00:20:31.531 --> 00:20:33.512
bit better so anyway i've listened to this

00:20:33.553 --> 00:20:36.713
guy jesse for like a million you know

00:20:37.307 --> 00:20:40.107
weeks now several years listen to stuff he

00:20:40.147 --> 00:20:42.528
puts out and he's pretty logical and he's

00:20:42.568 --> 00:20:44.709
like listen and and also i feel like

00:20:44.729 --> 00:20:47.710
like i said you see either past current

00:20:47.730 --> 00:20:49.750
or future versions of yourself in people

00:20:50.371 --> 00:20:52.731
yeah i'm very visual and it sounds like

00:20:52.771 --> 00:20:54.071
you are too right because you have a

00:20:54.112 --> 00:20:57.032
calendar so i i use digital apps i'm

00:20:57.133 --> 00:20:58.772
digital pretty much with everything and

00:20:58.792 --> 00:20:59.973
then i get it's like how do you

00:21:00.034 --> 00:21:01.334
lose that it's in your calendar it's in

00:21:01.354 --> 00:21:03.154
your digital whatever it's like because i

00:21:03.174 --> 00:21:04.535
don't see it yeah

00:21:05.470 --> 00:21:06.951
i needed this thing and it was like

00:21:06.991 --> 00:21:08.133
forty bucks and i was like you know

00:21:08.153 --> 00:21:09.614
what i know that i'm just buying a

00:21:09.653 --> 00:21:11.194
thing to buy a solution i get it

00:21:11.715 --> 00:21:14.738
and we've failed with that although things

00:21:14.798 --> 00:21:16.259
visually for me things i use over and

00:21:16.279 --> 00:21:17.740
over again and i'm gesturing again off

00:21:17.760 --> 00:21:20.502
camera which is my stupid dry erase board

00:21:20.544 --> 00:21:21.964
on wheels that people come to my house

00:21:21.984 --> 00:21:22.986
and like you have a dry erase board

00:21:23.006 --> 00:21:25.307
in your kitchen i go yep like but

00:21:25.327 --> 00:21:26.469
you have a macbook i go yep

00:21:27.574 --> 00:21:30.796
dry erase boards better to start with.

00:21:31.195 --> 00:21:32.415
And then I make the magic.

00:21:32.476 --> 00:21:33.936
It's like, this is my cutting board,

00:21:34.057 --> 00:21:34.958
my dry erase board.

00:21:35.458 --> 00:21:37.199
And then the computer is like my food

00:21:37.239 --> 00:21:38.298
processor, my oven,

00:21:38.638 --> 00:21:40.019
my distribution center to get the food

00:21:40.079 --> 00:21:41.461
out.

00:21:41.480 --> 00:21:41.601
Well,

00:21:41.641 --> 00:21:43.182
I do like that you can see all

00:21:43.221 --> 00:21:44.201
of that in one thing.

00:21:44.241 --> 00:21:45.663
And I have my calendars like hung over

00:21:45.682 --> 00:21:46.903
my computer so I can see them,

00:21:46.942 --> 00:21:48.663
but they're also like hard to get to.

00:21:49.545 --> 00:21:50.384
So once I hang it up,

00:21:50.484 --> 00:21:51.965
I don't know that I usually like update

00:21:52.026 --> 00:21:52.105
it.

00:21:52.454 --> 00:21:52.875
Yeah,

00:21:52.894 --> 00:21:54.276
I'm going to tape this on one side

00:21:54.296 --> 00:21:55.557
of my rolling dry erase board.

00:21:55.837 --> 00:21:56.837
Because I was like, same thing.

00:21:56.917 --> 00:21:57.778
Where am I going to put this?

00:21:57.939 --> 00:21:59.779
Downstairs in my office that I'm not in?

00:21:59.980 --> 00:22:01.060
Ninety percent of time I'm in my living

00:22:01.080 --> 00:22:01.201
room.

00:22:01.422 --> 00:22:01.922
Want to know why?

00:22:02.001 --> 00:22:03.343
Number one, it's got my Christmas tree.

00:22:03.462 --> 00:22:04.503
Number two, big windows.

00:22:06.125 --> 00:22:06.665
Big ceiling.

00:22:07.086 --> 00:22:08.186
Number three, it's next to my kitchen.

00:22:08.507 --> 00:22:10.008
Like, be logical about it.

00:22:10.107 --> 00:22:10.888
I have an office.

00:22:11.388 --> 00:22:12.430
It's all my stuff's down there.

00:22:12.789 --> 00:22:13.730
I just don't really use it.

00:22:13.810 --> 00:22:14.030
Why?

00:22:14.391 --> 00:22:15.112
Because I'm a human.

00:22:15.211 --> 00:22:15.972
We do humanizing.

00:22:16.492 --> 00:22:16.952
So I said,

00:22:17.012 --> 00:22:18.674
when this calendar arrives tomorrow,

00:22:19.519 --> 00:22:20.361
Where am I gonna put it on?

00:22:20.820 --> 00:22:21.161
And I was like,

00:22:21.181 --> 00:22:21.901
I'm gonna tape it to the back.

00:22:21.921 --> 00:22:23.281
I'm gonna lose one half of my dry

00:22:23.321 --> 00:22:23.803
erase board.

00:22:23.843 --> 00:22:24.462
That's good though.

00:22:26.564 --> 00:22:28.065
But it's so visual and you can like

00:22:28.125 --> 00:22:29.326
see it just in this picture of it,

00:22:29.346 --> 00:22:30.145
Jesse's holding up.

00:22:30.425 --> 00:22:30.946
You can see it.

00:22:31.007 --> 00:22:32.667
And I also like this.

00:22:32.827 --> 00:22:33.268
So I want,

00:22:33.307 --> 00:22:34.828
this was the purpose of me.

00:22:34.929 --> 00:22:36.849
This was my purpose of talking about our

00:22:36.890 --> 00:22:37.529
episode today.

00:22:38.310 --> 00:22:40.271
So Jesse's like your big ass year starts

00:22:40.352 --> 00:22:40.551
here.

00:22:40.711 --> 00:22:41.532
So I bought the calendar.

00:22:41.613 --> 00:22:42.692
Look, I bought in.

00:22:43.473 --> 00:22:45.615
It's all about commerce and capitalism,

00:22:45.634 --> 00:22:46.055
but it's not.

00:22:46.134 --> 00:22:46.655
Cause Jesse,

00:22:46.895 --> 00:22:48.217
the reason I bought his calendar

00:22:49.214 --> 00:22:49.694
was this,

00:22:50.955 --> 00:22:52.376
this is pretty much what he like is

00:22:52.436 --> 00:22:53.317
preaching all year.

00:22:53.777 --> 00:22:55.157
So have you ever heard of a Masogi?

00:22:55.637 --> 00:22:55.958
No.

00:22:56.719 --> 00:22:58.338
So Jesse talks about a Masogi,

00:22:58.880 --> 00:23:00.901
which is a year defining event.

00:23:01.000 --> 00:23:02.320
I feel like your business coach would like

00:23:02.361 --> 00:23:02.602
this.

00:23:03.102 --> 00:23:03.781
Probably.

00:23:04.122 --> 00:23:06.143
So he's saying when you look back on

00:23:06.222 --> 00:23:08.003
twenty twenty now move that number twenty

00:23:08.023 --> 00:23:10.585
twenty six as the year that you made

00:23:10.625 --> 00:23:11.105
it happen.

00:23:12.167 --> 00:23:13.628
What is a thing, a trip,

00:23:13.709 --> 00:23:15.390
a business goal, a life bucket item?

00:23:16.010 --> 00:23:17.270
Make sure it's within the realm of

00:23:17.330 --> 00:23:19.212
possibility, but plan out.

00:23:19.252 --> 00:23:20.053
Like this is your,

00:23:20.133 --> 00:23:21.034
I'm gonna run a marathon.

00:23:21.074 --> 00:23:21.673
Maybe that's it.

00:23:21.713 --> 00:23:22.654
It doesn't have to be physical.

00:23:23.612 --> 00:23:24.152
But he's like,

00:23:24.172 --> 00:23:25.972
I'm going to do a Mussogee and I'm

00:23:25.992 --> 00:23:26.393
going to climb,

00:23:26.413 --> 00:23:27.972
I climbed a mountain with my PT school

00:23:27.992 --> 00:23:29.054
roommate, David.

00:23:29.074 --> 00:23:30.054
And I don't know if I've done anything

00:23:30.134 --> 00:23:32.214
physical like that big since then.

00:23:32.474 --> 00:23:33.694
I've done physical stuff,

00:23:34.115 --> 00:23:35.476
but like I liked climbing mountains.

00:23:35.556 --> 00:23:35.996
Want to know why?

00:23:36.016 --> 00:23:37.215
Because I'd never done it before.

00:23:37.336 --> 00:23:37.635
And I was,

00:23:37.756 --> 00:23:39.176
I'm more of a guy who's like,

00:23:39.196 --> 00:23:39.757
you're going to do what?

00:23:39.896 --> 00:23:40.936
Okay.

00:23:41.037 --> 00:23:41.857
I'm less of the guy who's going to

00:23:41.897 --> 00:23:42.637
map it out though.

00:23:43.794 --> 00:23:46.095
right if you're going i'm coming so david

00:23:46.174 --> 00:23:47.276
one year was just like we're gonna climb

00:23:47.296 --> 00:23:48.936
mountains in washington state and i was

00:23:48.957 --> 00:23:50.557
like okay he's like does that mean we're

00:23:50.576 --> 00:23:52.597
going yeah like just show me what i

00:23:52.617 --> 00:23:54.278
need to buy where do i click when

00:23:54.298 --> 00:23:55.519
do i need to land where are we

00:23:55.539 --> 00:23:58.540
staying kind of like i just generally so

00:23:59.060 --> 00:24:01.442
jesse is like the only way this happens

00:24:01.481 --> 00:24:02.823
is if you're intentional about it

00:24:03.123 --> 00:24:04.144
And it doesn't need to be climb a

00:24:04.163 --> 00:24:04.424
mountain.

00:24:04.664 --> 00:24:06.267
But he says, choose a Masogi,

00:24:06.626 --> 00:24:08.848
a one year defining event.

00:24:09.250 --> 00:24:11.332
This way, if you're for me,

00:24:11.352 --> 00:24:12.113
I'm a big, dumb animal.

00:24:12.534 --> 00:24:13.994
If I'm going to get in shape,

00:24:14.134 --> 00:24:15.317
I need to I need to sign up

00:24:15.356 --> 00:24:16.137
for a triathlon.

00:24:16.157 --> 00:24:16.718
There's got to be a thing.

00:24:17.598 --> 00:24:18.099
I'm dumb.

00:24:18.941 --> 00:24:19.642
I chase, you know,

00:24:19.662 --> 00:24:21.123
like I chase tennis balls like I'm a

00:24:21.143 --> 00:24:21.644
golden retriever.

00:24:21.884 --> 00:24:22.124
Yes.

00:24:23.000 --> 00:24:25.742
Being in shape and being fit does not

00:24:25.803 --> 00:24:26.384
do it for me.

00:24:26.703 --> 00:24:27.163
It doesn't.

00:24:27.565 --> 00:24:28.705
But if I were on a team and

00:24:28.806 --> 00:24:30.547
we had a season and a championship,

00:24:30.866 --> 00:24:31.207
different.

00:24:31.428 --> 00:24:32.508
I play beer league hockey.

00:24:33.209 --> 00:24:34.890
That's just sort of like we just hang

00:24:34.930 --> 00:24:36.471
out for an hour or two a week.

00:24:36.491 --> 00:24:37.271
It's not enough.

00:24:37.613 --> 00:24:39.153
So I know in twenty twenty six,

00:24:39.273 --> 00:24:42.115
I need to plan a race or a

00:24:42.155 --> 00:24:42.395
trip.

00:24:42.655 --> 00:24:44.218
So I'm actually looking at and I've talked

00:24:44.238 --> 00:24:45.459
about several times and someone actually

00:24:45.499 --> 00:24:46.579
emailed me from the podcast.

00:24:47.259 --> 00:24:48.601
I've talked about I don't know why I've

00:24:48.661 --> 00:24:49.182
never done this,

00:24:49.221 --> 00:24:50.363
but I want to go somewhere like in

00:24:50.522 --> 00:24:50.843
Utah.

00:24:50.863 --> 00:24:51.804
I don't even know why Utah.

00:24:54.346 --> 00:24:54.488
Well,

00:24:54.508 --> 00:24:56.409
this person said they live very close to

00:24:56.449 --> 00:24:57.490
Colorado or they live in Colorado,

00:24:57.509 --> 00:24:58.691
but very close to Moab.

00:24:58.770 --> 00:24:59.991
Is that right?

00:25:00.031 --> 00:25:00.192
Yeah.

00:25:00.511 --> 00:25:01.112
So I don't know why.

00:25:01.132 --> 00:25:02.153
Maybe it's because I'm from New York and

00:25:02.173 --> 00:25:02.634
I've never been.

00:25:02.653 --> 00:25:03.713
And to me, that's magical.

00:25:03.773 --> 00:25:05.015
Maybe from people from Utah look at New

00:25:05.035 --> 00:25:06.056
York and they think it's magical.

00:25:06.616 --> 00:25:07.396
And I just want to do one of

00:25:07.416 --> 00:25:09.638
those trips where you like bike all day

00:25:09.719 --> 00:25:11.599
and then like you have your tent on

00:25:11.640 --> 00:25:13.101
your bike and you just like drop and

00:25:13.121 --> 00:25:14.142
there you are in the beauty.

00:25:14.162 --> 00:25:15.303
Backpacking.

00:25:15.323 --> 00:25:16.384
Backpacking, but on a bike.

00:25:16.403 --> 00:25:17.263
Yeah, bikepacking.

00:25:17.704 --> 00:25:18.224
Oh, bikepacking.

00:25:18.265 --> 00:25:18.384
See,

00:25:18.404 --> 00:25:19.326
I didn't even know it was a term.

00:25:19.486 --> 00:25:19.705
Great.

00:25:19.766 --> 00:25:20.267
I want to do that.

00:25:20.727 --> 00:25:21.346
Why?

00:25:21.406 --> 00:25:21.807
Never done it.

00:25:22.741 --> 00:25:24.323
That's what I wanna do.

00:25:24.383 --> 00:25:26.625
So that is a Misogi.

00:25:27.025 --> 00:25:28.566
So then he goes on to say, okay,

00:25:28.605 --> 00:25:30.587
pick a Misogi and obviously put it on

00:25:30.607 --> 00:25:31.067
the calendar.

00:25:32.848 --> 00:25:33.450
And then he says,

00:25:33.490 --> 00:25:35.030
plan six mini adventures.

00:25:36.291 --> 00:25:37.853
These are like, they're not gonna be like,

00:25:38.493 --> 00:25:39.473
climb a mountain maybe,

00:25:39.693 --> 00:25:40.914
but like you should be doing stuff.

00:25:40.954 --> 00:25:42.135
So maybe it's for me,

00:25:42.395 --> 00:25:43.696
I've always wanted to learn how to like

00:25:44.498 --> 00:25:44.998
climb,

00:25:45.077 --> 00:25:46.419
like I've done rock climbing before,

00:25:47.599 --> 00:25:48.401
but I wanna do it more.

00:25:48.921 --> 00:25:49.721
And there's one like,

00:25:49.761 --> 00:25:50.722
twenty minutes from my house.

00:25:51.580 --> 00:25:54.261
uh at like minnewaska state park and i'm

00:25:54.301 --> 00:25:56.182
like let's do that that's a mini adventure

00:25:57.103 --> 00:25:58.624
he calls it kevin's rule because his buddy

00:25:58.663 --> 00:25:59.845
kevin just like told him to do it

00:26:00.684 --> 00:26:02.766
but he's like every other month do one

00:26:02.786 --> 00:26:05.666
thing you wouldn't normally do here here's

00:26:05.707 --> 00:26:08.167
the thing because you start looking at

00:26:08.208 --> 00:26:10.348
when you have a calendar like jesse's sold

00:26:10.950 --> 00:26:12.769
you start looking at things like man i

00:26:12.789 --> 00:26:13.830
just burned another week

00:26:14.740 --> 00:26:16.122
and there's only fifty-two.

00:26:16.142 --> 00:26:17.643
When you're looking ahead, you're like,

00:26:17.762 --> 00:26:18.604
three hundred and sixty-five days,

00:26:18.624 --> 00:26:19.085
there's a lot.

00:26:19.384 --> 00:26:20.685
But you just burned another week.

00:26:21.145 --> 00:26:21.606
So he's like,

00:26:21.626 --> 00:26:23.468
plan six mini-adventures and do it every

00:26:23.508 --> 00:26:23.887
other month.

00:26:24.469 --> 00:26:26.029
He's like, it doesn't need to be massive,

00:26:26.069 --> 00:26:27.730
but this way you've done stuff.

00:26:27.750 --> 00:26:28.832
There's something to look forward to,

00:26:29.012 --> 00:26:30.354
there's something to look back on.

00:26:31.694 --> 00:26:32.494
So that's his step two.

00:26:32.555 --> 00:26:34.237
Number one is the Misogi, number two,

00:26:34.317 --> 00:26:35.698
plan six mini-adventures.

00:26:36.238 --> 00:26:37.638
So instead of watching TV on Sunday,

00:26:37.659 --> 00:26:39.381
which is fine, do a hike,

00:26:39.441 --> 00:26:40.442
do a polar plunge,

00:26:40.481 --> 00:26:41.863
take a cooking class or a trip,

00:26:42.083 --> 00:26:43.284
but just have something.

00:26:43.884 --> 00:26:44.244
Yeah.

00:26:44.723 --> 00:26:47.924
And notice like this one from big to

00:26:47.984 --> 00:26:48.546
smaller.

00:26:48.925 --> 00:26:50.665
And then his next step is even smaller.

00:26:50.726 --> 00:26:53.346
Create four winning habits.

00:26:54.548 --> 00:26:55.307
Not thirty two,

00:26:55.768 --> 00:26:56.828
not I'm going to do this and this

00:26:56.929 --> 00:26:57.989
and this and this and this.

00:26:58.068 --> 00:27:00.650
Jesse says create four winning habits to

00:27:00.690 --> 00:27:03.730
find one new daily winning habit for each

00:27:03.931 --> 00:27:04.892
quarter of the year.

00:27:04.912 --> 00:27:06.311
And I'm like, oh, I have that.

00:27:08.232 --> 00:27:09.874
Now you're doing like James Clear said in

00:27:09.894 --> 00:27:10.273
his book,

00:27:10.314 --> 00:27:12.654
which is your your habit stacking.

00:27:13.751 --> 00:27:14.252
What does it say?

00:27:14.272 --> 00:27:14.932
You're pointing at something.

00:27:14.952 --> 00:27:15.574
It says habits.

00:27:15.953 --> 00:27:16.755
In my new planner,

00:27:16.795 --> 00:27:18.836
there is a spot for six daily habits.

00:27:19.637 --> 00:27:21.840
Yeah, that's it.

00:27:21.861 --> 00:27:22.621
Oh, I kind of like that.

00:27:22.662 --> 00:27:24.804
So what would your big one be?

00:27:27.278 --> 00:27:30.160
my i started doing this recently which is

00:27:30.279 --> 00:27:32.641
i blocked off time on fridays to plan

00:27:32.701 --> 00:27:35.182
next week when i walk into my week

00:27:35.261 --> 00:27:36.403
and i'm like i got a call here

00:27:36.462 --> 00:27:38.584
and here and here usually i'm planning for

00:27:38.604 --> 00:27:40.044
the call twenty minutes before i'm

00:27:40.084 --> 00:27:41.845
planning for the live stream an hour

00:27:41.884 --> 00:27:44.705
before yeah i said on fridays i planned

00:27:44.806 --> 00:27:46.247
all of next week and i've done this

00:27:46.267 --> 00:27:48.428
before and it feels like i have hired

00:27:48.508 --> 00:27:50.868
an assistant but the assistant was smart

00:27:51.929 --> 00:27:52.669
So I, but I,

00:27:52.689 --> 00:27:53.568
it has to be on the calendar.

00:27:53.808 --> 00:27:54.829
So I had to block my calendar and

00:27:54.849 --> 00:27:54.990
be like,

00:27:55.049 --> 00:27:56.670
no one can call me from noon on,

00:27:56.789 --> 00:27:57.170
on Friday.

00:27:57.329 --> 00:27:58.890
I'm busy, but then it's not,

00:27:58.930 --> 00:28:00.830
let's go play video games or watch

00:28:00.851 --> 00:28:01.211
whatever,

00:28:01.290 --> 00:28:04.171
do whatever it's accomplished this task of

00:28:04.250 --> 00:28:06.112
setting up yourself for success next week.

00:28:06.451 --> 00:28:07.211
And when you're done,

00:28:07.491 --> 00:28:08.592
then you can go do whatever you want.

00:28:09.051 --> 00:28:11.613
And it felt like I had an assistant.

00:28:11.952 --> 00:28:13.853
I think my problem is my schedule is

00:28:13.952 --> 00:28:16.074
so wildly different every single week.

00:28:16.173 --> 00:28:17.233
It makes it really hard for me to

00:28:17.273 --> 00:28:17.993
have any systems.

00:28:19.230 --> 00:28:20.730
I put in my Google calendar that you

00:28:20.790 --> 00:28:22.092
have to book a call X number of

00:28:22.152 --> 00:28:23.231
hours ahead of time.

00:28:24.333 --> 00:28:25.133
You can't be like,

00:28:25.153 --> 00:28:25.993
can I talk to you tomorrow?

00:28:26.193 --> 00:28:27.555
Be like, no, here's my calendar.

00:28:28.075 --> 00:28:29.155
And you have to hold to that.

00:28:30.056 --> 00:28:30.557
It sucks.

00:28:31.655 --> 00:28:33.016
It's just like some weeks I'm traveling

00:28:33.036 --> 00:28:34.817
and some weeks I am working a shift

00:28:34.876 --> 00:28:36.336
and some weeks I'm teaching and some weeks

00:28:36.436 --> 00:28:37.517
I'm just home with my kids.

00:28:37.576 --> 00:28:39.157
It's like very hard to be like every

00:28:39.178 --> 00:28:40.337
Friday I could do this.

00:28:41.557 --> 00:28:41.798
Okay.

00:28:42.798 --> 00:28:44.358
Then erase Friday.

00:28:44.378 --> 00:28:45.618
Then erase Friday, but just say,

00:28:45.740 --> 00:28:46.980
I need to dedicate one and a half

00:28:47.000 --> 00:28:49.460
hours prepping my next week.

00:28:49.500 --> 00:28:50.340
Or maybe it's a month.

00:28:50.381 --> 00:28:50.881
Like, right.

00:28:51.260 --> 00:28:51.681
Like, listen,

00:28:51.721 --> 00:28:53.361
like my dad gave me great examples,

00:28:53.641 --> 00:28:55.481
like New York city firefighter.

00:28:56.731 --> 00:28:58.071
their truck was ready to go at all

00:28:58.112 --> 00:28:58.511
times.

00:28:58.912 --> 00:29:01.553
That's proactive, but stuff goes sideways.

00:29:01.712 --> 00:29:02.333
You're a fireman,

00:29:02.393 --> 00:29:03.173
like stuff goes sideways.

00:29:03.192 --> 00:29:03.634
They're like,

00:29:03.673 --> 00:29:05.374
but we can react when we've been

00:29:05.433 --> 00:29:07.473
proactive.

00:29:07.673 --> 00:29:09.214
And then every time when they would come

00:29:09.234 --> 00:29:11.194
back to the firehouse, they'd all like go,

00:29:11.214 --> 00:29:11.535
you know,

00:29:11.555 --> 00:29:12.454
if it was like a bad fire,

00:29:12.555 --> 00:29:13.276
they'd go get showered,

00:29:13.296 --> 00:29:13.935
they'd get cleaned up.

00:29:14.276 --> 00:29:15.355
Are we now ready to go after the

00:29:15.375 --> 00:29:15.695
bell rings?

00:29:15.816 --> 00:29:16.355
Yes, good,

00:29:16.375 --> 00:29:17.636
we're back online and everybody meet in

00:29:17.656 --> 00:29:18.797
the kitchen and we talk about what just

00:29:18.817 --> 00:29:19.136
happened.

00:29:19.416 --> 00:29:20.037
What did you see?

00:29:20.057 --> 00:29:20.576
What did you see?

00:29:20.596 --> 00:29:21.116
What did you see?

00:29:21.156 --> 00:29:21.978
What could we have done better?

00:29:22.518 --> 00:29:23.617
What stops our continue?

00:29:24.433 --> 00:29:25.474
Didn't matter if you've been a fireman for

00:29:25.494 --> 00:29:26.075
twenty five years.

00:29:26.115 --> 00:29:27.435
Didn't matter if it was your first week.

00:29:27.596 --> 00:29:28.135
What did you see?

00:29:29.136 --> 00:29:29.757
This is important.

00:29:30.317 --> 00:29:34.660
So Jesse says to stack four habits.

00:29:34.740 --> 00:29:35.240
Here's the thing.

00:29:35.601 --> 00:29:37.321
What I I don't know if he specifically

00:29:37.342 --> 00:29:38.103
says here now.

00:29:39.323 --> 00:29:40.463
He does not say come out of the

00:29:40.503 --> 00:29:43.046
gate January one and give me four winning

00:29:43.086 --> 00:29:43.465
habits.

00:29:44.433 --> 00:29:46.575
He says to find one new daily winning

00:29:46.615 --> 00:29:47.736
habit for each quarter.

00:29:48.476 --> 00:29:50.057
So pick one for the first quarter,

00:29:50.356 --> 00:29:52.357
and then when second quarter comes,

00:29:52.438 --> 00:29:53.578
hopefully you're still holding onto that

00:29:53.598 --> 00:29:55.740
first one, and then slowly add.

00:29:55.759 --> 00:29:56.619
This is digestible.

00:29:56.640 --> 00:30:00.582
Yeah.

00:30:00.662 --> 00:30:01.103
I like that.

00:30:01.502 --> 00:30:02.343
It doesn't feel like too much.

00:30:02.943 --> 00:30:04.624
And notice, smart guy, he says,

00:30:05.125 --> 00:30:06.424
simply check the box each day.

00:30:06.586 --> 00:30:08.006
Choose a system for marking your daily

00:30:08.046 --> 00:30:08.987
habit as complete.

00:30:09.686 --> 00:30:11.127
What are the winning habit ideas?

00:30:13.501 --> 00:30:15.663
uh it should take a few minutes it

00:30:15.703 --> 00:30:17.726
could be like for me i have a

00:30:17.786 --> 00:30:19.567
new thing someone and this is an old

00:30:19.667 --> 00:30:21.549
statement which is uh don't put it down

00:30:21.589 --> 00:30:25.133
put it away oh yeah i am freaking

00:30:25.213 --> 00:30:27.596
horrible with that so i started that's for

00:30:27.615 --> 00:30:28.997
me that's number one don't put it down

00:30:29.037 --> 00:30:30.378
put it away like you've heard that

00:30:30.499 --> 00:30:32.921
admiral's commencement speech where he's

00:30:32.941 --> 00:30:33.642
like make your bed

00:30:36.221 --> 00:30:37.422
Oh, his whole commencement speech,

00:30:37.561 --> 00:30:38.922
he's like a Navy admiral and he's like,

00:30:38.961 --> 00:30:39.422
make your bed.

00:30:39.663 --> 00:30:40.282
And it's like, why?

00:30:40.323 --> 00:30:41.803
And then he gives all these neurological

00:30:41.843 --> 00:30:43.304
and these like reasons why he's like,

00:30:43.364 --> 00:30:44.724
because you'll have accomplished one thing

00:30:44.744 --> 00:30:46.705
before you even like leave like a foot

00:30:46.726 --> 00:30:47.445
and a half from your bed.

00:30:47.726 --> 00:30:48.086
And he's like,

00:30:48.685 --> 00:30:50.207
that's what military sort of based on.

00:30:50.227 --> 00:30:51.227
It's like, I need you to do this.

00:30:51.347 --> 00:30:51.587
Why?

00:30:51.667 --> 00:30:53.008
Why does our why does our uniform have

00:30:53.028 --> 00:30:53.528
to be perfect?

00:30:53.567 --> 00:30:54.628
It's like it's not about the uniform.

00:30:54.689 --> 00:30:55.709
It's about the fact that you have a

00:30:55.769 --> 00:30:56.049
habit.

00:30:56.250 --> 00:30:57.609
And we all say that this is the

00:30:57.650 --> 00:30:57.990
standard.

00:30:58.009 --> 00:30:58.931
And if you're below it, you're out.

00:30:59.738 --> 00:31:01.583
But when you're a one person crew,

00:31:01.903 --> 00:31:02.685
there's no standard.

00:31:03.167 --> 00:31:03.689
You might set,

00:31:03.709 --> 00:31:04.592
you have a mission statement,

00:31:04.612 --> 00:31:05.433
you have a vision statement.

00:31:05.453 --> 00:31:06.195
Those are bullshit.

00:31:06.656 --> 00:31:07.539
Do you make your bed?

00:31:08.479 --> 00:31:09.159
Do you put it down?

00:31:10.440 --> 00:31:10.940
Don't put it down,

00:31:10.960 --> 00:31:12.220
put it away was one.

00:31:12.259 --> 00:31:14.461
For me, you know how inbox zero,

00:31:14.580 --> 00:31:15.701
people are like, I'm an inbox zero.

00:31:15.881 --> 00:31:17.281
I am not an inbox zero.

00:31:18.182 --> 00:31:18.642
Legitimately,

00:31:18.682 --> 00:31:20.303
I think I'm at six figure unread emails,

00:31:20.343 --> 00:31:21.282
but that's because I just have a bunch

00:31:21.303 --> 00:31:21.563
of pull.

00:31:21.962 --> 00:31:22.042
Yeah,

00:31:22.063 --> 00:31:23.282
but a lot of those are just spam

00:31:23.343 --> 00:31:24.144
emails that I just like.

00:31:24.163 --> 00:31:24.243
Well,

00:31:24.263 --> 00:31:25.544
you gotta have a separate email address

00:31:25.564 --> 00:31:25.784
for that.

00:31:25.804 --> 00:31:27.785
Yeah, yeah, yeah, I'll work on that.

00:31:28.144 --> 00:31:31.266
Mine is sync zero.

00:31:31.385 --> 00:31:33.165
It's either clean or it's in the

00:31:33.205 --> 00:31:33.807
dishwasher,

00:31:33.987 --> 00:31:35.126
but it doesn't sit in the sink anymore.

00:31:37.114 --> 00:31:38.795
so it's like it's similar to like don't

00:31:38.835 --> 00:31:40.115
put it down put it away with like

00:31:40.154 --> 00:31:42.836
dishes why i move fast and i'm just

00:31:42.876 --> 00:31:43.957
like bang bang bang bang and then i

00:31:43.977 --> 00:31:45.557
feel miserable and then i don't touch it

00:31:45.577 --> 00:31:47.338
for two days and then it's like this

00:31:48.019 --> 00:31:49.619
and then you don't do it because it's

00:31:49.759 --> 00:31:51.460
insurmountable so i think it doesn't

00:31:51.480 --> 00:31:53.441
really matter what your habits are i think

00:31:53.461 --> 00:31:54.501
we can get into this i think i

00:31:54.521 --> 00:31:55.902
think the answer for this would be have

00:31:55.922 --> 00:31:59.104
you read james clear yes habits then pick

00:31:59.124 --> 00:32:01.265
four well he has a list there it

00:32:01.285 --> 00:32:03.185
says fifty winning habits on that thing

00:32:03.205 --> 00:32:04.185
that you oh does he oh i didn't

00:32:04.205 --> 00:32:05.446
even notice that yeah how do i get

00:32:05.487 --> 00:32:05.626
that

00:32:10.451 --> 00:32:12.152
Health and wellness.

00:32:12.211 --> 00:32:12.711
Mindset.

00:32:12.912 --> 00:32:14.232
Write down one thing you're grateful for.

00:32:14.314 --> 00:32:15.453
Set one clear intention for the day.

00:32:15.534 --> 00:32:16.295
Read ten pages.

00:32:17.455 --> 00:32:18.576
Eat one serving of fruit.

00:32:18.676 --> 00:32:19.897
Get thirty minutes of fresh air.

00:32:19.958 --> 00:32:21.078
Pick four of these.

00:32:21.118 --> 00:32:21.358
Literally,

00:32:21.378 --> 00:32:25.521
he's not saying start a new LLC.

00:32:25.541 --> 00:32:29.625
What he's saying is very, very small.

00:32:30.445 --> 00:32:31.006
And the thing is,

00:32:31.046 --> 00:32:32.166
some of these will stick and some of

00:32:32.186 --> 00:32:32.587
them won't.

00:32:33.612 --> 00:32:34.712
but that's okay because you picked

00:32:34.732 --> 00:32:35.212
important ones.

00:32:35.333 --> 00:32:37.895
So now looking back, the math is simple.

00:32:38.016 --> 00:32:41.699
Jesse says, one Misogi, six Kevin's rules.

00:32:41.759 --> 00:32:43.319
Wow, six, that added up quick.

00:32:43.359 --> 00:32:44.701
Yeah, one every other month for a year,

00:32:44.761 --> 00:32:45.821
six, that'd be cool.

00:32:46.363 --> 00:32:47.443
And then four winning habits.

00:32:49.005 --> 00:32:50.125
Just make sure you do them and hold

00:32:50.145 --> 00:32:50.826
yourself accountable.

00:32:51.883 --> 00:32:53.423
so i bought a calendar was gonna be

00:32:53.724 --> 00:32:56.446
my uh discussion point even though my most

00:32:56.586 --> 00:32:58.347
used app what are your what are your

00:32:58.387 --> 00:33:00.210
most used apps without your computer

00:33:00.230 --> 00:33:01.269
without your phone telling you what do you

00:33:01.330 --> 00:33:04.772
think your most used apps most uh sorry

00:33:04.833 --> 00:33:10.417
instagram really okay keep going gmail uh

00:33:10.458 --> 00:33:15.701
text yeah and whatsapp

00:33:17.054 --> 00:33:17.614
I would say mine,

00:33:17.693 --> 00:33:19.234
like outside of like text and social

00:33:19.275 --> 00:33:21.655
platforms, mine are notes and calendar.

00:33:22.477 --> 00:33:24.037
Notes and calendar for sure are probably

00:33:24.057 --> 00:33:24.678
my other two.

00:33:27.479 --> 00:33:27.618
Yeah.

00:33:27.638 --> 00:33:28.839
Those are like, let's the, you know,

00:33:28.859 --> 00:33:30.339
it's like hammer screwdriver,

00:33:30.460 --> 00:33:31.881
like social apps.

00:33:31.901 --> 00:33:34.122
So like output devices, but I guess, yeah,

00:33:34.142 --> 00:33:35.823
they also are input devices cause we're

00:33:35.843 --> 00:33:36.363
consuming.

00:33:36.423 --> 00:33:37.624
So I think you're right.

00:33:37.683 --> 00:33:39.105
Yep.

00:33:39.144 --> 00:33:39.325
All right.

00:33:39.345 --> 00:33:40.025
So I got a calendar.

00:33:41.124 --> 00:33:41.884
I got a new planner.

00:33:41.944 --> 00:33:43.145
I got a beautiful new planner.

00:33:43.165 --> 00:33:43.546
It's great.

00:33:43.566 --> 00:33:45.307
To me, the planner I have to open.

00:33:45.346 --> 00:33:47.088
Planners for me are like jotting things.

00:33:47.489 --> 00:33:47.729
Well,

00:33:47.888 --> 00:33:50.290
and I had a planner last year that

00:33:50.351 --> 00:33:52.153
I hated, and I didn't use it.

00:33:52.353 --> 00:33:54.253
And I got permission to stop using it

00:33:54.314 --> 00:33:55.375
in the middle of the year.

00:33:55.394 --> 00:33:56.135
I really needed that.

00:33:56.236 --> 00:33:57.237
I needed to be freed from it.

00:33:57.616 --> 00:33:59.699
But this planner layout is one I've had

00:33:59.719 --> 00:34:00.159
before,

00:34:00.219 --> 00:34:01.900
and I really like it because it has

00:34:02.721 --> 00:34:03.701
a lot of spaces for me.

00:34:03.922 --> 00:34:05.563
If I write down a to-do list,

00:34:05.682 --> 00:34:06.884
I'm kind of unstoppable.

00:34:07.023 --> 00:34:08.005
If I don't write it down,

00:34:08.045 --> 00:34:08.846
I'm sort of hosed.

00:34:09.346 --> 00:34:10.166
And I just didn't,

00:34:10.206 --> 00:34:11.746
my other planner didn't have a space for

00:34:11.766 --> 00:34:11.927
that.

00:34:12.007 --> 00:34:13.447
Is it really about putting things on the

00:34:13.487 --> 00:34:13.887
calendar?

00:34:13.927 --> 00:34:14.489
I don't think so.

00:34:14.509 --> 00:34:15.949
It's more about like planning out

00:34:16.030 --> 00:34:17.530
intentionally each day.

00:34:18.090 --> 00:34:19.751
It's less about planning out the year.

00:34:19.831 --> 00:34:21.152
It's about planning out what am I doing

00:34:21.172 --> 00:34:21.512
this week?

00:34:21.532 --> 00:34:22.532
What am I doing today?

00:34:22.952 --> 00:34:24.994
And then each week also has like a

00:34:25.034 --> 00:34:26.755
space for you to write your priorities.

00:34:26.835 --> 00:34:27.976
It has a space for you to take

00:34:28.115 --> 00:34:28.496
notes.

00:34:29.257 --> 00:34:30.876
So when I have ideas and I'm like,

00:34:30.916 --> 00:34:32.898
I really want to do this for content

00:34:32.978 --> 00:34:33.438
or I want to

00:34:33.998 --> 00:34:34.298
you know,

00:34:34.358 --> 00:34:36.240
send this email or I want to do

00:34:36.280 --> 00:34:37.121
a podcast about this.

00:34:37.222 --> 00:34:39.043
I can write it all in there and

00:34:39.083 --> 00:34:40.023
it doesn't get lost.

00:34:40.403 --> 00:34:41.684
And I actually went through some of my

00:34:41.804 --> 00:34:43.186
old planners that were set up like this.

00:34:43.206 --> 00:34:43.786
And I was like, well,

00:34:43.806 --> 00:34:45.407
these were really good ideas that I didn't

00:34:45.568 --> 00:34:45.788
use.

00:34:45.829 --> 00:34:47.949
And I still have them and I'm able

00:34:47.969 --> 00:34:48.610
to go back to that.

00:34:48.650 --> 00:34:49.612
So I really like that.

00:34:50.072 --> 00:34:51.793
I also have a goal of like everywhere

00:34:51.833 --> 00:34:52.773
I travel this year,

00:34:52.873 --> 00:34:54.034
I want to get a sticker from that

00:34:54.054 --> 00:34:56.436
place and cover my planner with stickers

00:34:56.456 --> 00:34:57.697
from the places that I've traveled.

00:34:58.057 --> 00:34:58.719
So at the end of the year,

00:34:58.778 --> 00:35:00.420
I can visually see to where have I

00:35:00.500 --> 00:35:01.320
been this year?

00:35:01.400 --> 00:35:02.521
Because I do travel a lot.

00:35:03.074 --> 00:35:04.735
kind of cool right like almost like your

00:35:04.994 --> 00:35:06.896
uh your passport and where the stickers

00:35:06.936 --> 00:35:09.677
are from and stuff like that so i'm

00:35:09.737 --> 00:35:11.157
already thinking about where i'm going you

00:35:11.177 --> 00:35:12.657
know i'm going to arizona i'm going to

00:35:12.677 --> 00:35:14.557
washington dc in january i'm going to

00:35:14.597 --> 00:35:16.137
california and boston what are you going

00:35:16.157 --> 00:35:17.739
to dc for oh is it graham sessions

00:35:18.179 --> 00:35:20.699
yep i'm i'm trying to decide if i

00:35:20.719 --> 00:35:22.159
can go if i should go you should

00:35:22.179 --> 00:35:23.559
go why though

00:35:24.315 --> 00:35:26.898
Because I think the conversations are

00:35:27.561 --> 00:35:30.025
important, even if they feel redundant.

00:35:30.184 --> 00:35:33.550
Sometimes I think- That's my only beef

00:35:33.570 --> 00:35:33.851
with them.

00:35:34.684 --> 00:35:36.505
But that's why you need different people

00:35:36.525 --> 00:35:37.364
in the room, right?

00:35:37.405 --> 00:35:39.226
So that you can push the conversations in

00:35:39.266 --> 00:35:40.146
different directions.

00:35:40.346 --> 00:35:42.306
I also like to hear the conversations

00:35:42.567 --> 00:35:43.927
because my goal really is to push the

00:35:43.967 --> 00:35:45.849
entire profession forward in any small way

00:35:45.869 --> 00:35:46.449
that I can.

00:35:46.849 --> 00:35:49.130
So I need to listen to people in

00:35:49.329 --> 00:35:51.070
all different spaces about like what works

00:35:51.090 --> 00:35:52.550
for them in the profession, what doesn't.

00:35:52.590 --> 00:35:54.572
So I like to hear from people in

00:35:54.592 --> 00:35:56.253
that room because I feel like the thoughts

00:35:56.293 --> 00:35:57.052
are just a little bit,

00:35:57.132 --> 00:35:58.934
maybe more unfiltered than in other

00:35:58.974 --> 00:35:59.454
places.

00:36:00.014 --> 00:36:01.635
So I like hearing that conversation.

00:36:01.655 --> 00:36:02.755
So my only beef is...

00:36:03.596 --> 00:36:05.277
So I was invited back in twenty sixteen,

00:36:05.297 --> 00:36:07.358
twenty seventeen to record there.

00:36:08.378 --> 00:36:09.239
Right.

00:36:09.378 --> 00:36:10.059
So to me, I was like,

00:36:10.079 --> 00:36:11.338
you invite me to a meeting where I'm

00:36:11.398 --> 00:36:12.539
not where no one's supposed to say

00:36:12.559 --> 00:36:13.619
anything outside the room.

00:36:13.639 --> 00:36:14.300
They're like, well, no,

00:36:14.521 --> 00:36:17.141
not that's actually not what the deal is.

00:36:17.181 --> 00:36:18.702
It's just you're not supposed to tell like

00:36:18.742 --> 00:36:20.103
anybody's supposed to feel it's it's a

00:36:20.143 --> 00:36:20.844
safe space.

00:36:20.884 --> 00:36:22.003
Like you can say whatever you want.

00:36:22.083 --> 00:36:23.565
No one will hold you accountable for the

00:36:23.625 --> 00:36:23.844
idea.

00:36:23.864 --> 00:36:25.206
Although I've been in the rooms like none

00:36:25.226 --> 00:36:26.126
of the like no offense,

00:36:26.146 --> 00:36:27.025
but none of the ideas.

00:36:28.447 --> 00:36:30.728
We're so egregious that like people are

00:36:30.768 --> 00:36:30.847
like,

00:36:30.867 --> 00:36:32.188
I don't want my name attached like that

00:36:32.228 --> 00:36:32.768
wasn't said.

00:36:33.483 --> 00:36:35.264
yeah none of those things they were all

00:36:35.284 --> 00:36:37.005
like yeah everyone like everyone said

00:36:37.065 --> 00:36:39.085
those ideas before my problem was i went

00:36:39.125 --> 00:36:39.945
two years in a row and i was

00:36:39.965 --> 00:36:41.244
like these are the same things we talked

00:36:41.264 --> 00:36:43.706
about last year right and i noticed

00:36:43.726 --> 00:36:45.106
because i noticed language people kept

00:36:45.126 --> 00:36:47.347
saying they or we and i was like

00:36:47.706 --> 00:36:50.927
but no me or i like we need

00:36:50.947 --> 00:36:52.367
to change this and i was like cool

00:36:52.387 --> 00:36:54.967
who's that yeah like our profession i'm

00:36:55.007 --> 00:36:57.367
like a profession like when people say the

00:36:57.387 --> 00:37:00.548
blah blah community i'm like there's no

00:37:00.588 --> 00:37:00.989
community

00:37:02.985 --> 00:37:03.585
There is none.

00:37:04.385 --> 00:37:04.786
It's you.

00:37:04.806 --> 00:37:07.547
People are like, APTA sucks.

00:37:07.608 --> 00:37:09.128
And I'm like, no.

00:37:09.188 --> 00:37:11.869
And then I go, which ones?

00:37:13.510 --> 00:37:14.090
Which members?

00:37:14.271 --> 00:37:14.771
Point at them.

00:37:14.871 --> 00:37:16.411
I'm like, is that person cool?

00:37:16.431 --> 00:37:16.851
And they're like, well,

00:37:16.891 --> 00:37:17.452
that person's cool.

00:37:17.692 --> 00:37:18.793
I'm the APTA.

00:37:18.813 --> 00:37:19.592
You're the APTA.

00:37:20.213 --> 00:37:22.173
Because the community is made up of the

00:37:22.213 --> 00:37:23.034
individuals, right?

00:37:23.775 --> 00:37:24.394
Or if you're like, well,

00:37:24.414 --> 00:37:24.856
I'm not a member.

00:37:24.876 --> 00:37:25.396
I'm like, cool.

00:37:25.416 --> 00:37:25.755
All right.

00:37:26.335 --> 00:37:27.217
But you're still in the boat.

00:37:28.273 --> 00:37:30.335
You're still in the boat where you're

00:37:30.356 --> 00:37:31.476
being pulled along by the boat.

00:37:31.496 --> 00:37:32.858
I'm not saying join or don't join.

00:37:32.878 --> 00:37:34.380
I know you're APTA Colorado president.

00:37:35.842 --> 00:37:36.882
I'm pro APTA,

00:37:36.983 --> 00:37:38.384
but I understand why people don't join.

00:37:38.905 --> 00:37:39.846
I think it's a messaging issue.

00:37:39.945 --> 00:37:40.806
That's a different topic.

00:37:41.407 --> 00:37:42.608
But my thing is when people like they

00:37:42.648 --> 00:37:42.869
stand,

00:37:42.889 --> 00:37:45.992
like they spend so many calories bitching

00:37:46.112 --> 00:37:47.833
about a thing that they're in charge of.

00:37:48.717 --> 00:37:48.896
Well,

00:37:48.996 --> 00:37:51.760
and I want to hear that because I

00:37:51.820 --> 00:37:52.900
have ideas, right?

00:37:52.920 --> 00:37:54.521
Like about what we could do to be

00:37:54.561 --> 00:37:55.663
better as a profession.

00:37:56.003 --> 00:37:56.123
So,

00:37:56.202 --> 00:37:57.284
and I try to implement those in my

00:37:57.364 --> 00:37:57.704
own life.

00:37:57.744 --> 00:37:58.585
I try to share those.

00:37:58.625 --> 00:38:00.746
I try to be the provider I would

00:38:00.766 --> 00:38:01.306
like to see.

00:38:01.447 --> 00:38:02.547
I would like to be the provider I

00:38:02.568 --> 00:38:03.789
would want to send somebody to.

00:38:04.150 --> 00:38:05.731
I want people to think forward.

00:38:06.911 --> 00:38:08.532
But I want to be in rooms where

00:38:08.572 --> 00:38:09.974
those conversations are happening,

00:38:09.994 --> 00:38:11.114
whether that's Graham sessions,

00:38:11.135 --> 00:38:12.155
whether that's CSM,

00:38:12.195 --> 00:38:13.958
whether that's in the comments on

00:38:14.018 --> 00:38:14.538
Instagram,

00:38:14.577 --> 00:38:15.878
like I want to be part of those

00:38:15.918 --> 00:38:17.561
conversations because I can only do

00:38:18.121 --> 00:38:19.342
what i can do and i want to

00:38:19.362 --> 00:38:21.282
contribute well in those spaces back to

00:38:21.302 --> 00:38:23.402
grant sessions yeah love the idea love the

00:38:23.422 --> 00:38:26.144
concept right i was invited i i reached

00:38:26.184 --> 00:38:27.824
out to some people who were putting graham

00:38:27.844 --> 00:38:29.385
sessions on and i was like listen i

00:38:29.425 --> 00:38:30.487
really want to come but i need to

00:38:30.507 --> 00:38:32.226
be able to do stuff that leaves the

00:38:32.246 --> 00:38:34.327
room and everybody says it's probably a

00:38:34.347 --> 00:38:35.409
good idea but i don't want to say

00:38:35.429 --> 00:38:35.929
yes or no to you

00:38:36.836 --> 00:38:37.878
That's usually when you know you have

00:38:37.918 --> 00:38:38.237
something.

00:38:38.338 --> 00:38:39.298
When no one says no,

00:38:40.119 --> 00:38:41.019
also no one says yes,

00:38:41.039 --> 00:38:41.519
but they're just like,

00:38:41.719 --> 00:38:42.581
I don't want to make this call.

00:38:42.601 --> 00:38:43.661
This call feels dangerous.

00:38:43.681 --> 00:38:45.262
Like if I say yes and it gets

00:38:45.302 --> 00:38:46.362
out of hand and I'm like,

00:38:47.182 --> 00:38:50.706
I've been doing this for a decade.

00:38:50.885 --> 00:38:52.626
Can you point to one time when I've

00:38:52.666 --> 00:38:54.248
done something that got out of hand?

00:38:54.755 --> 00:38:55.695
Like I have a microphone.

00:38:55.936 --> 00:38:56.295
Let's not,

00:38:56.556 --> 00:38:58.677
let's not make this bigger than it is.

00:38:59.018 --> 00:38:59.257
You know,

00:38:59.538 --> 00:39:01.920
like we're going to have conversations.

00:39:02.500 --> 00:39:04.021
I'm also not running around with a hidden

00:39:04.061 --> 00:39:04.501
microphone.

00:39:04.521 --> 00:39:06.081
Like people know when they're speaking to

00:39:06.123 --> 00:39:06.282
me.

00:39:07.302 --> 00:39:08.403
So for me, I'm just like,

00:39:09.505 --> 00:39:12.065
I want to make sure that what happens

00:39:12.106 --> 00:39:13.847
there actually moves the needle.

00:39:13.867 --> 00:39:15.568
Like there's a hundred and fifty people

00:39:15.608 --> 00:39:16.228
that go to that thing.

00:39:16.248 --> 00:39:18.271
That's it.

00:39:18.291 --> 00:39:18.630
Cool.

00:39:20.608 --> 00:39:22.630
i personally i'd rather converse with the

00:39:22.690 --> 00:39:24.331
other ninety nine point nine nine nine

00:39:24.632 --> 00:39:26.112
here's the magical part you can have the

00:39:26.152 --> 00:39:28.293
hundred and fifty people their ideas touch

00:39:28.313 --> 00:39:29.735
the other ninety nine point nine nine nine

00:39:29.755 --> 00:39:33.237
nine nine if you and so i'm like

00:39:33.277 --> 00:39:34.717
hey can we do something here with

00:39:34.757 --> 00:39:35.958
guardrails again i'm not gonna have a

00:39:36.318 --> 00:39:38.920
hidden mic thing um and again i was

00:39:38.960 --> 00:39:40.601
invited to do this a decade ago which

00:39:40.641 --> 00:39:42.262
i thought would be a nice revisit i

00:39:43.684 --> 00:39:45.585
think you should do it uh still waiting

00:39:45.724 --> 00:39:46.405
still waiting for yes

00:39:49.827 --> 00:39:50.708
But I don't, no offense,

00:39:50.728 --> 00:39:51.789
like I'm not going to pay three hundred

00:39:51.809 --> 00:39:54.132
bucks drive for six hours to maybe do

00:39:54.192 --> 00:39:55.793
something.

00:39:55.813 --> 00:39:58.177
Because I have those conversations that

00:39:58.197 --> 00:40:00.219
look similar types conversations with

00:40:00.278 --> 00:40:03.161
those same people in my living room.

00:40:03.282 --> 00:40:03.583
Yeah.

00:40:04.585 --> 00:40:05.646
Like to say, to quote,

00:40:05.666 --> 00:40:07.166
like to go look at Jesse,

00:40:07.806 --> 00:40:11.090
I'm doing that like this,

00:40:11.309 --> 00:40:12.431
like just a calendar.

00:40:12.471 --> 00:40:13.771
Like this is what I do every damn

00:40:13.811 --> 00:40:14.012
day.

00:40:14.552 --> 00:40:15.952
Why do we need to do it once?

00:40:16.193 --> 00:40:18.054
Now I see the advantage of doing it

00:40:18.295 --> 00:40:19.155
all in one spot.

00:40:19.956 --> 00:40:21.257
People play off each other well.

00:40:21.797 --> 00:40:22.378
So I was like, hey,

00:40:22.398 --> 00:40:23.318
I was invited to this thing,

00:40:23.358 --> 00:40:25.239
but I need to ask like stipulation.

00:40:25.280 --> 00:40:26.141
Like, can I do this?

00:40:26.820 --> 00:40:28.061
And everybody's like, I don't know.

00:40:28.302 --> 00:40:29.103
I don't know.

00:40:29.639 --> 00:40:31.360
And I really like the conversations that

00:40:31.380 --> 00:40:32.139
happen at happy hour,

00:40:32.159 --> 00:40:34.681
which obviously is you are a huge

00:40:34.721 --> 00:40:35.701
proponent of that, right?

00:40:35.721 --> 00:40:37.322
The best conversations happen at happy

00:40:37.342 --> 00:40:37.521
hour.

00:40:38.061 --> 00:40:40.023
And so I think being in person for

00:40:40.063 --> 00:40:41.443
those types of events is great too,

00:40:41.463 --> 00:40:42.563
because even if you're having these

00:40:42.603 --> 00:40:43.724
conversations in the room,

00:40:43.824 --> 00:40:45.164
I think what they spark are the

00:40:45.204 --> 00:40:46.605
conversations that come after that.

00:40:47.125 --> 00:40:48.365
And I really enjoy that piece.

00:40:49.280 --> 00:40:50.501
So otherwise I'll save myself three

00:40:50.521 --> 00:40:52.161
hundred bucks and a round trip, you know,

00:40:52.222 --> 00:40:54.762
drive to Virginia and I'll just call ten.

00:40:54.862 --> 00:40:55.423
I'll be like, hey,

00:40:55.603 --> 00:40:57.043
give me ten people who are at Graham

00:40:57.083 --> 00:40:57.443
Sessions.

00:40:58.105 --> 00:40:59.344
What were the top three things that you

00:40:59.385 --> 00:40:59.585
saw,

00:40:59.625 --> 00:41:01.206
heard and what's one thing you're going to

00:41:01.246 --> 00:41:01.606
implement?

00:41:02.266 --> 00:41:03.086
That's an entire episode.

00:41:03.106 --> 00:41:04.306
That could be a week's worth of episodes.

00:41:04.327 --> 00:41:05.927
I could do that for my living room.

00:41:06.027 --> 00:41:07.068
So explain why I need to be in

00:41:07.088 --> 00:41:07.389
the room.

00:41:07.409 --> 00:41:08.349
I don't know the answer.

00:41:10.030 --> 00:41:11.190
I think if you're not in the room,

00:41:11.210 --> 00:41:12.811
you can't participate in the conversation.

00:41:13.130 --> 00:41:13.990
Sure you can.

00:41:14.110 --> 00:41:15.012
In that moment.

00:41:15.032 --> 00:41:16.693
You just told me your most used app

00:41:16.733 --> 00:41:17.552
was Instagram.

00:41:17.972 --> 00:41:18.211
I know,

00:41:18.313 --> 00:41:20.494
I just mean you can't get up to

00:41:20.514 --> 00:41:22.717
the mic and shift the conversation if

00:41:22.737 --> 00:41:23.137
you're having it.

00:41:23.157 --> 00:41:24.219
How about anybody shifting the

00:41:24.239 --> 00:41:25.181
conversation?

00:41:25.280 --> 00:41:25.822
I don't either,

00:41:25.862 --> 00:41:27.963
but it doesn't mean I'm not going to

00:41:27.983 --> 00:41:28.605
stop trying.

00:41:31.061 --> 00:41:33.903
I still think, five years ago,

00:41:33.923 --> 00:41:35.364
I needed to explain to people why better

00:41:35.425 --> 00:41:37.007
messaging and more communication and

00:41:37.047 --> 00:41:38.527
clarity in communication and frequency in

00:41:38.547 --> 00:41:40.228
communication was important.

00:41:40.309 --> 00:41:41.349
And people were like, yeah, Jimmy,

00:41:41.389 --> 00:41:43.492
but I think that's a down the road

00:41:43.552 --> 00:41:43.851
problem.

00:41:43.911 --> 00:41:45.632
That's like a top-fifty problem.

00:41:45.934 --> 00:41:47.855
And I think it's now said,

00:41:48.255 --> 00:41:49.255
this is a top-two problem.

00:41:50.036 --> 00:41:50.958
It's an upstream problem.

00:41:51.018 --> 00:41:51.398
And I'm saying,

00:41:51.438 --> 00:41:53.018
you have a conference that no information

00:41:53.039 --> 00:41:53.659
will leave the room.

00:41:53.900 --> 00:41:54.920
And I'm like, that's not a conference,

00:41:54.960 --> 00:41:55.440
it's a meeting.

00:41:55.460 --> 00:41:57.963
Yeah, that's valid.

00:41:57.983 --> 00:41:58.764
So I don't want to come to your

00:41:58.784 --> 00:41:59.003
meeting.

00:42:00.250 --> 00:42:01.451
Cause this feels like I'm not gonna get

00:42:01.471 --> 00:42:02.030
anything out of it.

00:42:02.871 --> 00:42:03.972
But then you look at the itinerary,

00:42:03.992 --> 00:42:04.594
it's not a meeting.

00:42:04.713 --> 00:42:05.713
It's their sessions.

00:42:05.795 --> 00:42:08.637
Like you can see the sessions and whatnot.

00:42:08.657 --> 00:42:09.717
Like those all sound great,

00:42:09.797 --> 00:42:11.259
but like we're also gonna go to CSM

00:42:11.278 --> 00:42:11.838
in a couple of weeks.

00:42:11.878 --> 00:42:14.101
What's the difference?

00:42:14.121 --> 00:42:14.922
There's a different audience.

00:42:14.942 --> 00:42:15.902
There are different problems.

00:42:15.983 --> 00:42:16.182
Good.

00:42:17.003 --> 00:42:18.025
But if it never leaves the room,

00:42:18.184 --> 00:42:22.547
this is performative.

00:42:22.568 --> 00:42:24.429
I don't know that that's the intention.

00:42:24.934 --> 00:42:26.056
I don't think it's the intention,

00:42:26.195 --> 00:42:26.576
but I'm like,

00:42:26.835 --> 00:42:28.117
you've done this for how many years?

00:42:28.177 --> 00:42:30.239
I think it's twenty years because I was

00:42:30.259 --> 00:42:31.039
invited in twenty twenty.

00:42:31.179 --> 00:42:32.099
Oh, this will be nineteen years.

00:42:32.139 --> 00:42:34.702
I think I was invited in twenty sixteen

00:42:35.161 --> 00:42:36.543
to interview the three founders,

00:42:36.923 --> 00:42:38.804
Steve Anderson, Patrick Graham and oh,

00:42:38.844 --> 00:42:39.606
my God, freedom.

00:42:39.726 --> 00:42:42.126
Sorry, it's blanking right now.

00:42:42.547 --> 00:42:43.628
I'll remember it as soon as we stop

00:42:43.648 --> 00:42:44.208
this live stream.

00:42:44.668 --> 00:42:46.369
But I was I was invited because they

00:42:46.389 --> 00:42:46.590
were like,

00:42:46.690 --> 00:42:48.012
let's look back at the last ten years.

00:42:48.132 --> 00:42:51.793
So I would say let me play Rebecca's

00:42:51.914 --> 00:42:52.554
business coach.

00:42:54.005 --> 00:42:54.846
to the Graham sessions.

00:42:55.186 --> 00:42:57.126
Can you show me three things that happened

00:42:57.186 --> 00:42:58.547
because of this meeting that you're proud

00:42:58.568 --> 00:42:58.648
of?

00:42:59.509 --> 00:43:00.909
Yeah.

00:43:00.989 --> 00:43:03.610
And if you can, awesome.

00:43:03.710 --> 00:43:05.311
Let's reverse engineer how that happened.

00:43:05.893 --> 00:43:06.572
And if not,

00:43:07.092 --> 00:43:08.253
how do we know if this is successful?

00:43:09.054 --> 00:43:09.974
We got together and felt good.

00:43:10.135 --> 00:43:10.615
That's awesome.

00:43:10.735 --> 00:43:11.295
That's a cool event.

00:43:11.315 --> 00:43:12.317
That's a reason to get together.

00:43:12.737 --> 00:43:14.117
It's not a reason not to.

00:43:14.697 --> 00:43:14.898
No.

00:43:15.619 --> 00:43:16.380
For me,

00:43:17.579 --> 00:43:20.702
I need something more because this has not

00:43:20.742 --> 00:43:21.543
changed in how long.

00:43:22.887 --> 00:43:23.788
So that's what I'm looking for.

00:43:24.188 --> 00:43:25.168
I think it is important.

00:43:25.588 --> 00:43:26.931
The funny part is I actually think it

00:43:27.010 --> 00:43:29.672
is important and powerful if we do it

00:43:29.733 --> 00:43:30.152
differently.

00:43:30.554 --> 00:43:31.614
Everybody wants change.

00:43:32.255 --> 00:43:32.916
What do we want?

00:43:33.016 --> 00:43:33.635
Change.

00:43:33.735 --> 00:43:34.436
When do we want it?

00:43:34.577 --> 00:43:35.038
Now.

00:43:35.197 --> 00:43:36.077
What are we willing to do to get

00:43:36.139 --> 00:43:38.561
it?

00:43:38.581 --> 00:43:39.601
The same thing we did yet.

00:43:39.742 --> 00:43:40.963
Let's do the same thing again.

00:43:41.891 --> 00:43:43.313
No!

00:43:43.353 --> 00:43:44.893
That's exactly why I need to look back

00:43:44.932 --> 00:43:46.534
on my year and see what was successful,

00:43:46.574 --> 00:43:47.773
what I did to make it that way,

00:43:47.793 --> 00:43:48.833
what wasn't successful,

00:43:48.853 --> 00:43:50.474
what my responsibility is in that.

00:43:50.554 --> 00:43:51.275
And otherwise,

00:43:51.315 --> 00:43:53.056
my change for twenty twenty six is not

00:43:53.096 --> 00:43:53.376
coming.

00:43:53.795 --> 00:43:54.175
Agreed.

00:43:54.275 --> 00:43:55.536
Agreed.

00:43:55.576 --> 00:43:56.016
So I would say,

00:43:56.137 --> 00:43:57.677
what does success look like for this?

00:43:58.217 --> 00:43:58.637
How do you know?

00:43:58.697 --> 00:44:00.137
How will you measure that you achieved it?

00:44:00.297 --> 00:44:02.039
It could be out of one hundred and

00:44:02.059 --> 00:44:02.559
fifty people.

00:44:03.018 --> 00:44:04.659
Seventy three of them said this was

00:44:04.759 --> 00:44:05.039
awesome.

00:44:05.219 --> 00:44:07.039
That is a measure of success.

00:44:07.579 --> 00:44:09.460
I don't know because I'm not involved.

00:44:10.804 --> 00:44:12.465
Yeah, I say that to my patients.

00:44:12.585 --> 00:44:14.146
What does success look like for you today?

00:44:14.706 --> 00:44:15.007
Yes.

00:44:15.807 --> 00:44:18.050
I need to apply that to my year.

00:44:18.070 --> 00:44:19.371
What does success look like for you in

00:44:19.391 --> 00:44:20.072
twenty twenty six?

00:44:20.572 --> 00:44:20.733
Yeah,

00:44:20.753 --> 00:44:21.693
it's tough to hit a goal unless you

00:44:21.713 --> 00:44:22.713
name it, unless you say it out loud,

00:44:22.773 --> 00:44:23.414
unless you write it down.

00:44:23.875 --> 00:44:25.317
Stupid and dumb and feels like it doesn't

00:44:25.356 --> 00:44:25.556
work.

00:44:25.597 --> 00:44:26.958
But for me, it does.

00:44:27.077 --> 00:44:28.579
I can't speak for me.

00:44:28.599 --> 00:44:29.239
For me, it does.

00:44:29.519 --> 00:44:30.340
And I need to get better at that.

00:44:31.943 --> 00:44:33.063
If I want to see the results that

00:44:33.083 --> 00:44:33.403
I want to see.

00:44:33.423 --> 00:44:33.563
Yeah.

00:44:35.050 --> 00:44:36.273
I mean, I went full aggressive.

00:44:36.532 --> 00:44:38.615
We're getting messages on the side.

00:44:39.456 --> 00:44:40.597
Someone told me that, oh,

00:44:40.858 --> 00:44:41.920
you asked me before what my biggest

00:44:41.940 --> 00:44:42.721
accomplishment was.

00:44:42.740 --> 00:44:43.521
And I was like, I don't know.

00:44:43.681 --> 00:44:44.963
Someone told me my biggest accomplishment

00:44:44.983 --> 00:44:46.405
was I decided to lock in what I

00:44:46.465 --> 00:44:47.728
really wanted to do for a living and

00:44:47.768 --> 00:44:48.429
ignore the noise.

00:44:49.112 --> 00:44:50.293
I stopped trying to get a job and

00:44:50.313 --> 00:44:51.454
started doing what I really wanted to do.

00:44:51.835 --> 00:44:53.117
And that's the answer.

00:44:53.177 --> 00:44:54.016
How is that going to happen?

00:44:54.458 --> 00:44:55.237
I got like six ways.

00:44:55.599 --> 00:44:56.940
One of the ways is working directly with

00:44:57.019 --> 00:44:58.360
APTA sections and academies.

00:44:59.342 --> 00:45:01.563
I've had probably twenty something phone

00:45:01.583 --> 00:45:03.885
calls with APTA sections, academies,

00:45:03.925 --> 00:45:05.648
state chapters for this idea.

00:45:06.128 --> 00:45:07.009
I'll share the idea.

00:45:07.349 --> 00:45:09.811
Magic isn't the idea, bless you.

00:45:09.831 --> 00:45:11.932
Do you know how many have said yes,

00:45:12.072 --> 00:45:13.233
no or maybe?

00:45:13.835 --> 00:45:15.175
Where do you think all the answers are?

00:45:15.655 --> 00:45:15.936
Twelve.

00:45:16.686 --> 00:45:17.507
Twelve yeses.

00:45:17.927 --> 00:45:18.588
No, no yeses.

00:45:18.807 --> 00:45:19.128
Twenty.

00:45:19.447 --> 00:45:20.088
No yeses?

00:45:20.349 --> 00:45:21.769
Twenty maybes.

00:45:21.809 --> 00:45:22.349
Twenty maybes.

00:45:22.750 --> 00:45:23.831
No yeses.

00:45:23.851 --> 00:45:25.931
Do you know what I need?

00:45:25.972 --> 00:45:26.552
And I've got it.

00:45:27.032 --> 00:45:28.932
I need one chapter, a large one,

00:45:29.634 --> 00:45:30.273
to say yes.

00:45:30.514 --> 00:45:31.775
And then I can call all the other

00:45:31.815 --> 00:45:32.375
nineteen and go,

00:45:33.056 --> 00:45:33.815
I won't say who it is,

00:45:33.896 --> 00:45:35.737
but I pretty much have one that's like,

00:45:35.836 --> 00:45:37.018
I can see, everybody has said,

00:45:37.077 --> 00:45:38.398
I see no reason not to do this.

00:45:38.438 --> 00:45:39.099
And I was like, great.

00:45:39.139 --> 00:45:39.998
So do I get a yes?

00:45:40.579 --> 00:45:41.000
Here's why.

00:45:43.242 --> 00:45:44.362
If I wanted to do this idea,

00:45:44.382 --> 00:45:45.123
and you know my idea,

00:45:45.284 --> 00:45:46.184
and I'll explain it in a second.

00:45:46.463 --> 00:45:47.565
If I want to do it in Colorado,

00:45:48.125 --> 00:45:52.365
how many yeses do I need?

00:45:52.545 --> 00:45:53.206
Oh, the whole board.

00:45:53.987 --> 00:45:55.867
Oh, my God.

00:45:55.887 --> 00:45:57.208
How many times a year does the entire

00:45:57.248 --> 00:45:59.668
board agree on anything?

00:46:00.248 --> 00:46:00.329
Well,

00:46:00.349 --> 00:46:01.349
I guess if you need the whole board,

00:46:01.389 --> 00:46:03.070
you would need a majority of the board.

00:46:03.150 --> 00:46:03.369
Okay.

00:46:05.324 --> 00:46:06.666
but I had this idea a month ago

00:46:07.166 --> 00:46:08.746
and no one can say that's a bad

00:46:08.806 --> 00:46:09.126
idea.

00:46:09.146 --> 00:46:09.648
I said, well,

00:46:09.668 --> 00:46:10.827
you really willing to do that?

00:46:10.847 --> 00:46:11.309
I'm like, yes,

00:46:11.389 --> 00:46:11.929
I know how to do this.

00:46:12.009 --> 00:46:12.710
I could do this tomorrow.

00:46:13.289 --> 00:46:14.971
And also it's not a new idea.

00:46:15.231 --> 00:46:17.632
It's an old idea with a new wrapper

00:46:17.693 --> 00:46:18.833
on it that now works.

00:46:19.914 --> 00:46:20.514
And here's the idea.

00:46:20.534 --> 00:46:21.255
I'll just say it out again.

00:46:21.315 --> 00:46:23.076
If I can't explain it in thirty seconds

00:46:23.096 --> 00:46:23.516
or less.

00:46:24.936 --> 00:46:26.538
State chapters and academies have three

00:46:26.557 --> 00:46:26.918
problems.

00:46:26.958 --> 00:46:28.820
You need new members to keep your members

00:46:28.840 --> 00:46:30.400
engaged and you need non-dues revenue or

00:46:30.440 --> 00:46:31.320
you will not survive.

00:46:31.721 --> 00:46:32.402
Am I correct?

00:46:32.601 --> 00:46:33.481
Please push back if I'm wrong.

00:46:34.844 --> 00:46:36.204
get new members you need someone to become

00:46:36.224 --> 00:46:38.266
an apt member you can help do that

00:46:38.286 --> 00:46:39.708
but that's not a direct line to success

00:46:39.748 --> 00:46:41.728
to me it's keeping members engaged and

00:46:41.789 --> 00:46:43.269
non-dues revenue if you don't have those

00:46:43.309 --> 00:46:45.090
things i actually think keeping members

00:46:45.130 --> 00:46:47.253
engaged helps not needing new members

00:46:47.512 --> 00:46:50.594
right right people so i i don't think

00:46:50.614 --> 00:46:51.795
the issue is that you don't do enough

00:46:52.257 --> 00:46:53.797
or you're doing the wrong things i think

00:46:53.818 --> 00:46:55.358
you're fine i think you're let the board

00:46:55.378 --> 00:46:57.099
be in charge of that i think if

00:46:57.119 --> 00:46:59.541
people don't see what you're doing and

00:46:59.561 --> 00:47:00.943
they don't feel what you're doing

00:47:02.193 --> 00:47:03.673
there's a disconnect and they just say,

00:47:03.733 --> 00:47:04.614
well, then there's nothing going on.

00:47:04.635 --> 00:47:05.295
There's nothing of value.

00:47:05.976 --> 00:47:07.518
So my offer is I will come in,

00:47:07.717 --> 00:47:09.358
I will launch and or if you already

00:47:09.398 --> 00:47:11.181
have one, a podcast or a YouTube channel,

00:47:11.201 --> 00:47:12.061
you already have one.

00:47:12.322 --> 00:47:15.644
I will then take over some production with

00:47:15.684 --> 00:47:17.306
a production team that I have and we

00:47:17.326 --> 00:47:18.847
will now create content for you.

00:47:19.447 --> 00:47:21.610
This is at no risk financially to a

00:47:22.690 --> 00:47:24.492
state chapter or academy because I will

00:47:24.692 --> 00:47:26.554
also hold your hand and find the money.

00:47:26.974 --> 00:47:28.556
There are sponsors out there.

00:47:29.096 --> 00:47:31.376
go to CSM walk in the walk in

00:47:31.396 --> 00:47:33.356
the expo hall go to state how many

00:47:33.577 --> 00:47:34.956
you guys have sponsors at your annual

00:47:34.996 --> 00:47:38.018
conference right so you make I don't care

00:47:38.057 --> 00:47:39.297
how much money you make but you make

00:47:39.338 --> 00:47:42.199
money on one two three four days a

00:47:42.239 --> 00:47:44.360
year and the other three hundred and sixty

00:47:44.500 --> 00:47:48.880
one not too much yep so offer them

00:47:49.280 --> 00:47:50.141
everybody wins here

00:47:51.820 --> 00:47:53.541
The section or chapter or academy gets

00:47:53.561 --> 00:47:54.001
exposure.

00:47:54.081 --> 00:47:55.240
They keep that environment.

00:47:55.260 --> 00:47:56.121
They get non-dues revenue.

00:47:56.362 --> 00:47:57.322
Sponsor gets exposure,

00:47:57.342 --> 00:47:58.282
which is what we're willing to pay for.

00:47:58.643 --> 00:48:00.903
And members actually see, taste, hear,

00:48:01.103 --> 00:48:03.485
feel, smell their membership.

00:48:03.724 --> 00:48:04.826
That's my model.

00:48:04.885 --> 00:48:06.146
I hope someone else steals it as well.

00:48:06.545 --> 00:48:07.367
That's proof of concept.

00:48:07.806 --> 00:48:09.788
So I'm not trying to gatekeep the idea,

00:48:10.208 --> 00:48:10.887
but here's the thing.

00:48:12.248 --> 00:48:13.108
No one else is doing it.

00:48:13.648 --> 00:48:15.050
So everyone says maybe.

00:48:16.168 --> 00:48:17.849
say well eventually probably get ts and i

00:48:17.869 --> 00:48:19.592
go here's your here's the thing you have

00:48:19.612 --> 00:48:21.032
to remember i can only do this with

00:48:21.072 --> 00:48:23.094
so many chapters like there's going to be

00:48:23.135 --> 00:48:24.054
a point where i'm like i don't know

00:48:24.074 --> 00:48:25.096
how to scale i got to start hiring

00:48:25.115 --> 00:48:26.998
people which might happen like right now

00:48:27.018 --> 00:48:31.961
we're at zero except for one one has

00:48:31.981 --> 00:48:33.262
been like okay we're gonna push this

00:48:33.302 --> 00:48:35.824
through and i'm like when like ballpark is

00:48:35.844 --> 00:48:37.266
this a ninety day thing is this a

00:48:37.365 --> 00:48:38.907
six month thing is this a is this

00:48:38.947 --> 00:48:39.967
a let's do it tomorrow thing

00:48:40.666 --> 00:48:42.086
So that's my big, hairy,

00:48:42.126 --> 00:48:43.788
audacious goal for twenty twenty six.

00:48:43.887 --> 00:48:44.568
I'm saying it out loud.

00:48:44.668 --> 00:48:45.489
I've been saying it out loud for the

00:48:45.528 --> 00:48:48.891
last three weeks.

00:48:48.931 --> 00:48:49.371
But I don't.

00:48:49.510 --> 00:48:49.751
Yeah.

00:48:49.791 --> 00:48:51.851
So am I is my strategy wrong?

00:48:53.432 --> 00:48:54.853
How why am I getting maybes but not

00:48:54.893 --> 00:48:55.273
yeses?

00:48:55.855 --> 00:48:57.135
I think there's a fear about how much

00:48:57.215 --> 00:48:59.496
stuff costs and what like the return will

00:48:59.516 --> 00:48:59.697
be.

00:48:59.876 --> 00:49:02.878
And so I think that's that's where people

00:49:02.918 --> 00:49:03.559
are thinking.

00:49:03.918 --> 00:49:04.599
Can I allay that?

00:49:05.498 --> 00:49:06.918
I think the other issue is you're like,

00:49:06.958 --> 00:49:07.137
well,

00:49:07.157 --> 00:49:09.759
we'll have a podcast and our volunteer

00:49:09.918 --> 00:49:11.619
members here, that's more work.

00:49:11.639 --> 00:49:14.300
So when I hear, probably,

00:49:14.340 --> 00:49:15.780
but I'm just telling you like,

00:49:15.940 --> 00:49:17.561
as a chapter president, if I hear that,

00:49:17.721 --> 00:49:19.601
I'm like, podcast, oh my gosh,

00:49:19.621 --> 00:49:21.001
that's one more thing I have to do.

00:49:21.862 --> 00:49:23.702
So I think it's those things.

00:49:24.023 --> 00:49:25.083
Can I allay one and two?

00:49:25.262 --> 00:49:26.483
So your first thing was cost.

00:49:27.284 --> 00:49:28.344
I will not start production.

00:49:28.664 --> 00:49:31.324
I will never charge you until you already

00:49:31.364 --> 00:49:33.786
have that amount of money plus money in

00:49:33.806 --> 00:49:34.065
the bank.

00:49:34.974 --> 00:49:35.434
Great.

00:49:35.474 --> 00:49:36.795
What I'm saying is you will help.

00:49:36.835 --> 00:49:38.335
You'll give me the list of your sponsors

00:49:38.534 --> 00:49:39.376
and you can come on the call with

00:49:39.416 --> 00:49:39.536
me.

00:49:39.775 --> 00:49:41.175
We will now call your sponsors from twenty

00:49:41.195 --> 00:49:43.016
twenty five and say we want you back

00:49:43.036 --> 00:49:45.657
for our state chapter annual conference.

00:49:45.677 --> 00:49:46.137
How many do you have?

00:49:46.157 --> 00:49:46.818
Do you have one or two?

00:49:46.838 --> 00:49:47.778
Just what we used to have to.

00:49:50.099 --> 00:49:50.639
When is yours?

00:49:52.099 --> 00:49:52.460
October.

00:49:52.940 --> 00:49:54.181
Looking forward to having you back in

00:49:54.221 --> 00:49:54.621
October.

00:49:54.860 --> 00:49:55.900
It's this much again.

00:49:56.201 --> 00:49:56.802
By the way,

00:49:57.141 --> 00:49:59.543
three sponsors from this year can also

00:49:59.563 --> 00:50:00.242
have it's an upsell.

00:50:01.485 --> 00:50:02.686
If we go O for thirty,

00:50:03.206 --> 00:50:04.728
I just never start the YouTube channel or

00:50:04.768 --> 00:50:05.309
the podcast.

00:50:06.889 --> 00:50:08.751
I tell you it's going to cost X

00:50:09.452 --> 00:50:10.032
amount per month.

00:50:11.394 --> 00:50:13.456
We don't start until we already have that

00:50:13.577 --> 00:50:14.398
in your bank account.

00:50:15.739 --> 00:50:17.039
The second part, the amount of work,

00:50:17.139 --> 00:50:17.460
agreed.

00:50:17.740 --> 00:50:19.842
You will launch this as a volunteer

00:50:19.862 --> 00:50:21.384
organization, and then three weeks later,

00:50:21.423 --> 00:50:21.844
it'll stop.

00:50:23.257 --> 00:50:23.396
Right.

00:50:23.577 --> 00:50:24.197
I'm telling you,

00:50:24.317 --> 00:50:25.978
I will not start production until we have

00:50:25.998 --> 00:50:27.737
a twelve month runway.

00:50:28.018 --> 00:50:29.358
This will be going on for the next

00:50:29.398 --> 00:50:29.938
twelve months.

00:50:30.559 --> 00:50:31.539
We build that cost in.

00:50:31.898 --> 00:50:33.518
So it will be it will get done

00:50:34.159 --> 00:50:35.579
because my team is going to do it

00:50:35.619 --> 00:50:36.719
because they're getting paid to do it.

00:50:36.900 --> 00:50:38.440
Volunteer efforts get volunteer results.

00:50:38.780 --> 00:50:39.340
Correct.

00:50:39.380 --> 00:50:39.721
Results.

00:50:40.460 --> 00:50:43.481
And this this should be a revenue

00:50:43.501 --> 00:50:45.342
generator for you, not a cost.

00:50:46.041 --> 00:50:48.342
You should be covering my costs and also

00:50:48.382 --> 00:50:49.402
making money.

00:50:49.483 --> 00:50:50.264
And I can guarantee that.

00:50:50.603 --> 00:50:52.324
Or I just don't do the work.

00:50:52.344 --> 00:50:53.146
Don't do it, yeah.

00:50:53.166 --> 00:50:55.427
And I think that's part of it.

00:50:55.447 --> 00:50:56.487
But then who's going to be on the

00:50:56.507 --> 00:50:57.228
podcast?

00:50:57.588 --> 00:50:58.128
You tell me.

00:50:58.509 --> 00:50:59.849
Now that's the question to get into.

00:50:59.869 --> 00:51:00.710
That's the thing I have to do.

00:51:01.090 --> 00:51:01.490
Hold on.

00:51:01.731 --> 00:51:03.512
And this is how I answer that.

00:51:03.652 --> 00:51:04.972
I love that because that is also

00:51:05.012 --> 00:51:06.414
injection.

00:51:07.273 --> 00:51:09.596
This is where boards or state chapters,

00:51:09.635 --> 00:51:10.036
academies,

00:51:10.115 --> 00:51:13.998
they have PR teams or PR committees.

00:51:14.925 --> 00:51:16.387
that are typically do not have the tools,

00:51:16.427 --> 00:51:18.327
training or the time to do the PR

00:51:18.347 --> 00:51:18.568
thing.

00:51:19.007 --> 00:51:19.427
So I say,

00:51:19.507 --> 00:51:22.128
can this PR committee give me one hour

00:51:22.449 --> 00:51:23.170
every quarter?

00:51:23.190 --> 00:51:25.710
And they're like, well, yeah.

00:51:25.871 --> 00:51:27.172
I'm like, okay, four hours a year.

00:51:27.192 --> 00:51:30.012
I mean, you're on a committee, right?

00:51:30.172 --> 00:51:30.893
One hour every quarter,

00:51:31.152 --> 00:51:32.534
I will run the meeting and I will

00:51:32.574 --> 00:51:33.414
ask you questions like,

00:51:35.215 --> 00:51:36.295
let's go real high level.

00:51:36.376 --> 00:51:37.896
Give me some like feeling words.

00:51:38.177 --> 00:51:39.436
What do you want people to feel about

00:51:39.476 --> 00:51:40.958
your chapter, your section, your academy?

00:51:41.978 --> 00:51:44.159
I want them to feel inspired.

00:51:44.298 --> 00:51:46.980
I want them to feel like they're part

00:51:47.039 --> 00:51:47.619
of something.

00:51:48.400 --> 00:51:49.240
Good.

00:51:49.360 --> 00:51:51.322
I want them to feel motivated to

00:51:51.382 --> 00:51:51.961
participate,

00:51:52.021 --> 00:51:53.021
especially because we're going to have a

00:51:53.061 --> 00:51:54.163
lot of legislative battles.

00:51:54.182 --> 00:51:55.682
Like I want them to feel informed.

00:51:56.302 --> 00:51:57.684
Got it.

00:51:57.744 --> 00:51:59.304
Now pause and say, love those words.

00:51:59.385 --> 00:52:02.005
I got inspired part, uh,

00:52:02.206 --> 00:52:03.525
like it mattered and informed.

00:52:03.545 --> 00:52:05.967
Okay.

00:52:06.007 --> 00:52:07.668
So you give me four things that have

00:52:07.708 --> 00:52:08.487
to happen.

00:52:08.608 --> 00:52:08.728
Yeah.

00:52:10.215 --> 00:52:11.976
So our first episode is gonna be about

00:52:12.016 --> 00:52:12.757
inspiration.

00:52:12.876 --> 00:52:15.137
Give me someone from your chapter who did

00:52:15.177 --> 00:52:16.597
something inspirational in,

00:52:16.757 --> 00:52:17.358
out of the profession,

00:52:17.478 --> 00:52:18.217
I honestly don't care.

00:52:19.538 --> 00:52:21.157
Give me someone in episode week number

00:52:21.197 --> 00:52:22.938
two, someone who's part of something.

00:52:23.838 --> 00:52:25.518
Show me someone part of the committee that

00:52:25.539 --> 00:52:27.260
they did something legislatively maybe in

00:52:27.280 --> 00:52:28.420
twenty twenty four that you accomplished

00:52:28.440 --> 00:52:28.980
something great.

00:52:29.260 --> 00:52:30.079
It's gonna be about that.

00:52:30.440 --> 00:52:31.840
But it's not just a story about that.

00:52:32.998 --> 00:52:34.559
person listening to it or watching it is

00:52:34.619 --> 00:52:37.099
now saying oh i can do that oh

00:52:37.139 --> 00:52:39.420
look at that i could do that oh

00:52:39.481 --> 00:52:41.360
that's important oh they're doing that

00:52:41.762 --> 00:52:44.262
number three that it was it mattered i'd

00:52:44.282 --> 00:52:45.722
scribbled i don't have great like like

00:52:46.804 --> 00:52:48.523
being a member matters to them

00:52:48.623 --> 00:52:51.525
specifically good can you so give me we're

00:52:51.545 --> 00:52:53.606
live doing this give me an example of

00:52:53.827 --> 00:52:54.527
one of those things

00:52:55.202 --> 00:52:57.163
Like if you take patients who have

00:52:57.222 --> 00:53:00.304
Medicaid and Medicaid is going to get cut

00:53:00.344 --> 00:53:01.463
in this legislative season,

00:53:01.545 --> 00:53:03.304
almost certainly for all providers,

00:53:03.905 --> 00:53:05.106
that should matter to you.

00:53:05.746 --> 00:53:08.286
And we need members to help us with

00:53:08.327 --> 00:53:08.887
testimony.

00:53:08.907 --> 00:53:10.588
We need members to help us with patient

00:53:10.688 --> 00:53:11.047
letters.

00:53:11.088 --> 00:53:13.268
We need members to help us with lobbying

00:53:13.329 --> 00:53:13.588
money.

00:53:13.648 --> 00:53:14.889
We need members to help us with PAC

00:53:14.909 --> 00:53:16.389
donations, like all of that,

00:53:16.710 --> 00:53:19.851
because that cut will impact your bottom

00:53:19.871 --> 00:53:20.132
line.

00:53:20.592 --> 00:53:24.393
So you need members or potential members

00:53:24.713 --> 00:53:26.653
to know something, feel something,

00:53:26.773 --> 00:53:28.335
and then maybe potentially do something.

00:53:28.534 --> 00:53:28.954
Do something.

00:53:29.195 --> 00:53:30.155
So I would say, hey, Rebecca,

00:53:30.195 --> 00:53:31.295
sounds like we have the topic and the

00:53:31.315 --> 00:53:31.775
ingredients.

00:53:32.117 --> 00:53:34.376
Who are one or maybe two people that

00:53:34.396 --> 00:53:35.918
you can think of about that topic that

00:53:35.998 --> 00:53:36.557
I should talk to?

00:53:36.858 --> 00:53:38.978
Members, your lobby team that you pay,

00:53:38.998 --> 00:53:40.239
right?

00:53:40.280 --> 00:53:40.739
That's enough.

00:53:40.780 --> 00:53:41.980
So there's another week.

00:53:42.019 --> 00:53:43.101
We just solved three weeks.

00:53:44.132 --> 00:53:45.313
I need you to do that for one

00:53:45.333 --> 00:53:46.494
hour, one hour,

00:53:46.514 --> 00:53:47.856
and we're gonna come up with thirteen

00:53:47.876 --> 00:53:48.596
topics or people.

00:53:49.096 --> 00:53:50.878
And then I'm just gonna go, got it.

00:53:51.438 --> 00:53:52.157
See you in a quarter.

00:53:53.199 --> 00:53:54.519
So that PR team needs to give me

00:53:54.599 --> 00:53:56.141
four hours a year,

00:53:56.440 --> 00:53:57.802
because they're gonna write my,

00:53:58.143 --> 00:54:00.204
they're gonna write our episodes for us.

00:54:00.244 --> 00:54:02.925
The topic, the guest, whatever.

00:54:03.045 --> 00:54:04.507
Now Rebecca sees where this is going.

00:54:05.981 --> 00:54:07.043
Now we're proactive.

00:54:07.123 --> 00:54:09.103
We've got the fifty two weeks lined up.

00:54:09.443 --> 00:54:10.903
What would happen if something happened in

00:54:10.923 --> 00:54:12.143
Colorado, like legislatively,

00:54:12.164 --> 00:54:12.885
you needed to react.

00:54:13.025 --> 00:54:13.324
Great.

00:54:13.724 --> 00:54:14.704
We're already recorded.

00:54:14.905 --> 00:54:16.065
Thirteen weeks ahead of time.

00:54:16.365 --> 00:54:17.666
We can now sit down and do a

00:54:17.706 --> 00:54:19.766
live a live stream or a webinar or

00:54:19.847 --> 00:54:21.248
one of those and we can backfill.

00:54:21.427 --> 00:54:23.288
Yes, this is communications one on one,

00:54:23.307 --> 00:54:23.628
baby.

00:54:23.947 --> 00:54:26.389
This is why in radio we scheduled music

00:54:26.429 --> 00:54:27.329
for two to three days out.

00:54:27.449 --> 00:54:28.590
Why is it because we wanted to be

00:54:28.630 --> 00:54:29.469
boring and programmatic?

00:54:29.650 --> 00:54:29.789
No,

00:54:29.829 --> 00:54:30.791
it's because we understand how the world

00:54:30.811 --> 00:54:31.050
works.

00:54:31.570 --> 00:54:32.451
Yep.

00:54:32.490 --> 00:54:33.791
So there's no risk at cost.

00:54:34.789 --> 00:54:36.429
There's not a ton of extra work.

00:54:36.489 --> 00:54:37.610
In fact, I would actually say,

00:54:37.630 --> 00:54:39.670
if I sign up for the PR committee

00:54:40.210 --> 00:54:41.192
for APT Colorado,

00:54:41.572 --> 00:54:43.331
and I wasn't involved in this,

00:54:43.931 --> 00:54:44.791
I'd be pissed.

00:54:44.911 --> 00:54:45.532
I'd be like, dude,

00:54:45.612 --> 00:54:46.833
I thought I was signing up for this.

00:54:47.672 --> 00:54:49.413
But this is giving them stuff to do

00:54:49.432 --> 00:54:50.454
with guardrails, which is like,

00:54:51.074 --> 00:54:51.914
within this box,

00:54:52.954 --> 00:54:55.014
you are going to put what's on the

00:54:55.034 --> 00:54:55.295
menu.

00:54:55.474 --> 00:54:57.494
You're creating the menu of the soundtrack

00:54:57.894 --> 00:54:59.956
using mismatching analogies.

00:55:00.596 --> 00:55:01.815
You're creating the soundtrack of your

00:55:02.235 --> 00:55:02.737
state chapter.

00:55:02.757 --> 00:55:03.277
Ta-da!

00:55:04.690 --> 00:55:05.969
We don't have a PR committee.

00:55:08.391 --> 00:55:09.871
You could in about eleven minutes.

00:55:10.552 --> 00:55:12.672
I need four motivated people who can give

00:55:12.713 --> 00:55:14.853
me four hours in twenty twenty six.

00:55:14.873 --> 00:55:17.173
OK.

00:55:17.193 --> 00:55:18.394
Give me someone who's a student.

00:55:18.614 --> 00:55:19.675
Give me someone who's a new grad.

00:55:19.695 --> 00:55:20.514
Give me someone who's a seasoned

00:55:20.534 --> 00:55:20.835
clinician.

00:55:20.855 --> 00:55:21.976
Give me someone who's an academic.

00:55:22.315 --> 00:55:23.996
And that way you don't get too much

00:55:24.016 --> 00:55:24.376
of this.

00:55:24.657 --> 00:55:25.317
Not enough of that.

00:55:26.414 --> 00:55:27.375
And then you get someone who's had to

00:55:27.394 --> 00:55:27.954
run a meeting.

00:55:28.335 --> 00:55:29.096
This isn't really a meeting.

00:55:29.115 --> 00:55:30.376
I don't really love running meetings.

00:55:30.757 --> 00:55:31.737
A creative sesh.

00:55:31.757 --> 00:55:33.039
And I go, great.

00:55:33.079 --> 00:55:33.860
We have to get to the number.

00:55:34.019 --> 00:55:35.121
In the next sixty minutes,

00:55:35.181 --> 00:55:36.501
we need to get to the number thirteen.

00:55:37.061 --> 00:55:38.362
And then you just make them talk and

00:55:38.402 --> 00:55:39.123
talk and talk.

00:55:39.143 --> 00:55:39.884
And then I just go, hang on.

00:55:39.923 --> 00:55:43.507
Sounds like you wish this or you saw

00:55:43.567 --> 00:55:43.867
this.

00:55:44.248 --> 00:55:45.228
Or when you signed up,

00:55:45.489 --> 00:55:46.409
you thought you'd get this,

00:55:46.429 --> 00:55:47.349
but you actually got this.

00:55:47.829 --> 00:55:49.512
And then I turn to Rebecca and I

00:55:49.552 --> 00:55:50.672
go, well, does that happen?

00:55:50.693 --> 00:55:51.353
You're like, actually, yeah,

00:55:51.413 --> 00:55:52.134
it happens over here.

00:55:52.434 --> 00:55:53.335
Oh, they didn't know that.

00:55:53.675 --> 00:55:54.795
Let's do an episode on that.

00:55:55.315 --> 00:55:56.836
Let's just shine a little light on that.

00:55:56.916 --> 00:55:57.257
Here it is.

00:55:57.297 --> 00:55:57.797
Oh, look at that.

00:55:57.838 --> 00:55:58.579
Shine a light on it.

00:55:59.259 --> 00:56:00.699
That's it.

00:56:00.719 --> 00:56:01.840
That is, in my opinion,

00:56:01.860 --> 00:56:04.242
the difference between people feeling

00:56:04.262 --> 00:56:05.983
engaged and not.

00:56:06.625 --> 00:56:08.106
It does not need to all be ten

00:56:08.146 --> 00:56:08.847
thousand dollars.

00:56:09.047 --> 00:56:09.487
It doesn't.

00:56:10.108 --> 00:56:12.289
And should be paying for itself because

00:56:12.329 --> 00:56:13.630
sponsors are like that does sound like

00:56:13.650 --> 00:56:14.170
good content.

00:56:14.190 --> 00:56:15.052
People are going to listen to that.

00:56:15.572 --> 00:56:16.793
I want to be wedged in the first

00:56:16.813 --> 00:56:17.713
fifteen seconds of that.

00:56:18.114 --> 00:56:18.373
Great.

00:56:18.414 --> 00:56:19.175
Then you will pay for it.

00:56:19.494 --> 00:56:21.536
Companies understand that.

00:56:21.556 --> 00:56:21.797
They do.

00:56:24.425 --> 00:56:25.186
There's my idea.

00:56:25.206 --> 00:56:26.347
I said it would take thirty seconds to

00:56:26.367 --> 00:56:26.666
explain.

00:56:26.726 --> 00:56:27.726
I feel like I explained the gist of

00:56:27.768 --> 00:56:28.208
it in thirty seconds.

00:56:28.228 --> 00:56:29.347
I feel like it.

00:56:29.367 --> 00:56:31.028
But anyway, like twenty-two maybes,

00:56:31.628 --> 00:56:32.769
no yeses, no nos.

00:56:33.650 --> 00:56:34.550
So what I'm hearing is you want to

00:56:34.570 --> 00:56:36.411
be on the agenda at the board meeting

00:56:36.471 --> 00:56:37.331
in twenty-twenty-six.

00:56:37.811 --> 00:56:38.791
If this is a bad idea,

00:56:38.952 --> 00:56:39.773
I'll stop asking.

00:56:39.932 --> 00:56:41.213
I still think it's a good one.

00:56:41.594 --> 00:56:41.974
I think it's good.

00:56:41.994 --> 00:56:42.833
No one has shot a hole in it.

00:56:42.873 --> 00:56:44.414
No one's like, well, what about this?

00:56:45.702 --> 00:56:46.643
Or why you, Jimmy?

00:56:46.724 --> 00:56:47.543
Like, so give me like,

00:56:47.704 --> 00:56:48.423
pretend you don't know me.

00:56:48.483 --> 00:56:48.905
Why you?

00:56:49.025 --> 00:56:49.284
Well,

00:56:49.425 --> 00:56:51.126
I've ran radio stations for fifteen years

00:56:51.146 --> 00:56:52.746
and I've been doing podcasts for ten.

00:56:52.786 --> 00:56:53.407
And by the way,

00:56:53.467 --> 00:56:55.648
I have a PT degree.

00:56:55.748 --> 00:56:57.028
I think that's extremely helpful.

00:56:57.469 --> 00:56:59.090
And I think the other thing is that

00:56:59.110 --> 00:57:00.990
you've talked to physical therapists in

00:57:01.090 --> 00:57:04.413
literally every niche in the entire like

00:57:04.452 --> 00:57:06.233
profession more than once.

00:57:06.594 --> 00:57:07.014
More than once.

00:57:07.094 --> 00:57:08.054
If there's a niche I haven't hit,

00:57:08.695 --> 00:57:10.115
call me and we'll get it on the

00:57:10.175 --> 00:57:10.255
show.

00:57:10.376 --> 00:57:12.117
I'm excited for that.

00:57:12.436 --> 00:57:12.996
Here's the thing.

00:57:13.577 --> 00:57:14.418
I like doing it.

00:57:15.315 --> 00:57:16.536
I think I do it pretty okay.

00:57:16.956 --> 00:57:18.597
The world needs it and you can get

00:57:18.637 --> 00:57:19.259
paid doing it.

00:57:19.338 --> 00:57:20.920
And that's that Japanese theory that

00:57:21.019 --> 00:57:22.601
Aikigai, we've talked about that before,

00:57:22.641 --> 00:57:22.842
right?

00:57:23.641 --> 00:57:25.403
The four circles, there it is, bam,

00:57:25.503 --> 00:57:25.983
Aikigai.

00:57:27.344 --> 00:57:28.585
What you love, what the world needs,

00:57:28.626 --> 00:57:29.686
what you can get paid for and what

00:57:29.706 --> 00:57:30.507
you're good at.

00:57:30.586 --> 00:57:31.668
I think I have all four there and

00:57:31.688 --> 00:57:32.248
that's in the middle.

00:57:32.829 --> 00:57:34.429
And I feel like it does something good.

00:57:35.990 --> 00:57:36.192
Man,

00:57:36.231 --> 00:57:38.193
I have to think about that diagram again

00:57:38.213 --> 00:57:39.173
for twenty twenty six.

00:57:39.233 --> 00:57:40.034
Why are you doing this?

00:57:40.074 --> 00:57:41.454
You're like making my homework list

00:57:41.556 --> 00:57:41.956
longer.

00:57:42.244 --> 00:57:42.324
Well,

00:57:42.344 --> 00:57:43.704
it is the twenty ninth of December as

00:57:43.724 --> 00:57:44.164
we record.

00:57:44.244 --> 00:57:45.585
I'll release this later on today because I

00:57:45.626 --> 00:57:46.987
think this is a good time for people

00:57:47.007 --> 00:57:47.407
to have this.

00:57:47.786 --> 00:57:49.108
This is that last week.

00:57:50.108 --> 00:57:52.590
It is between Christmas and New Year's.

00:57:53.130 --> 00:57:53.751
What are you doing?

00:57:53.771 --> 00:57:54.510
What day is it?

00:57:54.751 --> 00:57:55.072
Have you eaten?

00:57:55.092 --> 00:57:55.851
Yeah, I don't know.

00:57:56.092 --> 00:57:57.552
I was surprised today was Monday.

00:57:57.572 --> 00:57:59.554
I am not working this week.

00:57:59.634 --> 00:58:03.637
Like, do you do productive things to,

00:58:03.697 --> 00:58:03.976
like, go?

00:58:04.036 --> 00:58:05.097
I don't know.

00:58:05.478 --> 00:58:06.458
Yesterday I felt guilty.

00:58:08.188 --> 00:58:09.007
Yesterday I felt guilty.

00:58:09.027 --> 00:58:10.088
I was like, I'm not doing anything.

00:58:10.108 --> 00:58:11.909
And someone was like, you just Sunday of,

00:58:12.188 --> 00:58:13.228
what'd you do when you were eleven?

00:58:13.268 --> 00:58:14.409
I'm like, just play with toys,

00:58:14.449 --> 00:58:15.530
walked around in socks.

00:58:16.349 --> 00:58:17.269
Maybe they matched.

00:58:18.230 --> 00:58:18.871
Probably didn't.

00:58:19.090 --> 00:58:19.951
Just hanging out, man.

00:58:20.070 --> 00:58:21.030
Like, how happy were you?

00:58:21.050 --> 00:58:22.911
I was like, greatest week of the year.

00:58:23.492 --> 00:58:25.271
Then why do you feel like you should

00:58:25.291 --> 00:58:26.072
be getting something done?

00:58:26.092 --> 00:58:26.952
And I'm like, I don't know.

00:58:27.773 --> 00:58:28.512
If you got time to lean,

00:58:28.532 --> 00:58:29.273
you got time to clean.

00:58:30.793 --> 00:58:31.733
There's the episode.

00:58:31.753 --> 00:58:32.693
There's the episode title.

00:58:32.914 --> 00:58:33.614
You got time to clean.

00:58:33.753 --> 00:58:34.434
Well, time to lean,

00:58:34.454 --> 00:58:35.074
you got time to clean.

00:58:35.094 --> 00:58:37.335
Yeah.

00:58:37.375 --> 00:58:37.974
We got two minutes left.

00:58:38.288 --> 00:58:39.509
Time to think about everything that you've

00:58:39.548 --> 00:58:42.030
cleaned or take any time to lean and

00:58:42.070 --> 00:58:42.769
reflect on it.

00:58:44.130 --> 00:58:44.811
These are all true.

00:58:45.311 --> 00:58:45.572
Yes.

00:58:46.251 --> 00:58:47.193
Time for parting shots.

00:58:48.414 --> 00:58:50.494
This is the parting shot.

00:58:50.994 --> 00:58:52.436
One last mic drop moment.

00:58:53.076 --> 00:58:53.896
No pressure.

00:58:54.317 --> 00:58:56.398
Just your legacy on the line.

00:58:57.625 --> 00:58:58.786
No pressure, just your legacy in the line.

00:58:58.865 --> 00:59:00.126
Oh, I forgot to mention our sponsors.

00:59:00.286 --> 00:59:01.786
I do wanna say thank you to Empower

00:59:01.887 --> 00:59:02.327
EMR.

00:59:03.047 --> 00:59:04.427
They have supported us for several years.

00:59:05.208 --> 00:59:06.048
An EMR that's just,

00:59:06.168 --> 00:59:06.969
it's not really an EMR.

00:59:06.989 --> 00:59:08.150
It's just like a communications,

00:59:08.170 --> 00:59:09.630
it's not a point solution.

00:59:09.650 --> 00:59:10.670
It's got this, it's got that,

00:59:10.690 --> 00:59:12.452
it's got the AI, it's got the scheduling.

00:59:12.751 --> 00:59:15.552
Just as a PT or a business owner,

00:59:15.952 --> 00:59:16.954
you touch your EMR,

00:59:18.126 --> 00:59:19.688
probably your most used app even more than

00:59:19.847 --> 00:59:21.927
you know text and phone and instagram uh

00:59:22.467 --> 00:59:25.349
it should be smooth so empower emr uh

00:59:25.489 --> 00:59:27.050
check them out online they're great

00:59:27.110 --> 00:59:31.050
designed exactly for um physical

00:59:31.070 --> 00:59:33.952
therapists like you know empoweremr.com

00:59:34.711 --> 00:59:36.373
schedule a demo kick the tires light the

00:59:36.393 --> 00:59:37.632
fires the whole thing also do want to

00:59:37.652 --> 00:59:38.572
say thank you we're going to be doing

00:59:38.612 --> 00:59:40.634
more with them in twenty twenty sixes uh

00:59:40.653 --> 00:59:42.134
us physical therapy one of the largest

00:59:42.153 --> 00:59:43.675
brands in pt that you might not have

00:59:43.695 --> 00:59:44.355
heard of because

00:59:45.420 --> 00:59:46.460
When clinics join them,

00:59:46.501 --> 00:59:47.541
they get all these sort of backend

00:59:47.581 --> 00:59:47.942
resources,

00:59:47.961 --> 00:59:49.021
but they don't change their name.

00:59:49.041 --> 00:59:50.463
So if you're just standing in front of

00:59:50.483 --> 00:59:51.242
a clinic, you don't know.

00:59:52.224 --> 00:59:53.724
But they also have a need for PTs

00:59:53.744 --> 00:59:54.525
across the country.

00:59:54.565 --> 00:59:56.085
So check them out online, USPH.

00:59:57.485 --> 01:00:01.186
USPH is US Physical Therapy.

01:00:01.507 --> 01:00:02.128
USPH.com.

01:00:03.088 --> 01:00:06.128
We also want to thank Brooks Institute of

01:00:06.148 --> 01:00:07.489
Higher Learning, brooksihl.org.

01:00:08.876 --> 01:00:10.659
Residencies, fellowships, geriatrics,

01:00:10.719 --> 01:00:12.059
orthopedics, neuro, whatever you got,

01:00:12.260 --> 01:00:13.121
brooksihl.org.

01:00:13.402 --> 01:00:13.561
Look,

01:00:13.601 --> 01:00:15.123
I got all three sponsors in just before

01:00:15.143 --> 01:00:15.744
the parting shot.

01:00:16.625 --> 01:00:17.585
What is your parting shot for today?

01:00:18.206 --> 01:00:20.668
I think my parting shot is that there

01:00:20.728 --> 01:00:22.731
is some potential for us to learn more

01:00:22.831 --> 01:00:25.634
about what works for us if we examine

01:00:25.673 --> 01:00:27.795
our successes more than we dwell on our

01:00:27.815 --> 01:00:28.277
failures.

01:00:28.918 --> 01:00:30.318
Gotta reinvent the wheel every time.

01:00:30.338 --> 01:00:31.139
It's like, I don't know, dude,

01:00:31.159 --> 01:00:32.041
maybe just look at the like,

01:00:34.065 --> 01:00:35.726
rule like twenty eighty percent of your

01:00:35.766 --> 01:00:37.447
success comes from twenty percent of what

01:00:37.487 --> 01:00:39.130
you do maybe do more of the twenty

01:00:39.170 --> 01:00:41.992
percent thing yeah instead of how do I

01:00:42.032 --> 01:00:43.393
do this again it's like I don't know

01:00:43.414 --> 01:00:44.956
man the guy from the pet rock was

01:00:44.976 --> 01:00:46.617
like I got an idea let's sell rocks

01:00:46.677 --> 01:00:47.737
and they did it and they're like what

01:00:47.757 --> 01:00:50.141
should we do next year he's like still

01:00:50.161 --> 01:00:52.083
feel like we should sell the rocks and

01:00:52.143 --> 01:00:53.344
eventually that ran out but

01:00:55.076 --> 01:00:57.297
Why change before you have to?

01:00:57.338 --> 01:00:57.418
Yeah.

01:00:57.438 --> 01:00:58.920
So I'm going to try and prove that

01:00:58.940 --> 01:01:00.581
in twenty twenty six by examining my

01:01:00.621 --> 01:01:02.043
successes more than my failures.

01:01:02.063 --> 01:01:02.943
I like that.

01:01:02.983 --> 01:01:03.425
That's good.

01:01:03.664 --> 01:01:06.708
I will say be pro and reactive,

01:01:06.768 --> 01:01:08.210
but let's try to let's try to be

01:01:08.289 --> 01:01:09.530
eighty percent proactive,

01:01:09.570 --> 01:01:10.552
twenty percent reactive.

01:01:11.132 --> 01:01:11.994
And thank you, Jesse,

01:01:12.014 --> 01:01:13.494
for getting me my big ass calendar,

01:01:13.534 --> 01:01:14.697
which I believe comes tomorrow.

01:01:15.237 --> 01:01:15.797
Rebecca Griffith,

01:01:15.818 --> 01:01:16.739
I can't wait to hear all about your

01:01:16.760 --> 01:01:19.465
homework assignments and we will join each

01:01:19.505 --> 01:01:19.927
other again.

01:01:20.628 --> 01:01:22.711
I'll see you next year.

01:01:22.813 --> 01:01:23.775
Oh, it's so cheesy,

01:01:23.815 --> 01:01:24.936
but it's such a dad joke.

01:01:26.364 --> 01:01:27.425
That's it for this one,

01:01:27.704 --> 01:01:29.306
but we're just getting warmed up.

01:01:29.846 --> 01:01:31.746
Smash follow, send it to a friend,

01:01:31.967 --> 01:01:33.646
or crank up the next episode.

01:01:34.146 --> 01:01:35.027
Want to go deeper?

01:01:35.507 --> 01:01:39.548
Hit us at pgpinecast.com or find us on

01:01:39.588 --> 01:01:42.150
YouTube and socials at pgpinecast.

01:01:42.570 --> 01:01:44.851
And legally, none of this was advice.

01:01:44.911 --> 01:01:46.751
It's for entertainment purposes only.

01:01:47.672 --> 01:01:48.411
Bullshit!

01:01:48.431 --> 01:01:48.931
See, Keith?

01:01:49.112 --> 01:01:50.193
We read the script.

01:01:50.472 --> 01:01:51.132
Happy now?