What 15 Trips Taught Me About Global Health

WEBVTT

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turn my phone off so it doesn't ring

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in the middle of it all right jason

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craig is here jason welcome to the podcast

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hey jim i'll introduce you to the audience

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they have some contact jason you were one

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of my professors in pt school you were

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one of the very first people who when

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i pitched the idea of a podcast you

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were like yep yeah and then do you

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remember what i at what i said to

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you and sky donovan i was like well

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i want to interview you and you said

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no do you remember why and it was

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a very smart idea of why i shouldn't

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interview you

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That's like ten years ago.

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It was ten years ago.

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You said,

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I will do it if you get to

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like a hundred.

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And I was at like six.

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And you said, and it's so smart,

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you were like,

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if you just keep interviewing your

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professors,

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people will look at you like it's just

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a kid running around his school.

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Right.

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So you're like, I will.

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I'm not saying no.

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It's a good idea.

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But you were like, go out.

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Yeah.

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Oh, wow.

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Yeah.

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But then if you're still doing it,

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if you had the fort, you know,

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like if you're just,

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if you want to stick with it,

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I'll do it.

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But,

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and I was so smart because that would,

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it's sort of subtly,

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it would have subtly said that.

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Yeah.

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Yeah.

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I mean,

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I remember whenever you started this and

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it was that,

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the idea behind it was great, but,

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but the, for me, it wasn't, you know,

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if,

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if the first few things that people ever

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see is always just us and,

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then I kind of wondered whether people

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would think we put you up to it.

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You know, hey,

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here's this kid who came with a radio

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background,

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and so we're going to leverage that for

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our benefit and our self-promotion.

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And so I was like, no,

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you go out there and, you know,

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you do what you, live the dream,

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do what you want to do.

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And it actually took me forever to get

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on the podcast.

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Well,

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I think Sky Donovan said the same thing,

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because I think you guys said it right

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in front of me.

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And I was like, well,

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I'll make you a deal.

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You got to, you know,

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Sky was episode like one hundred.

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right and i was like cool but after

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you have ninety nine conversations you're

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like i sort of know what this is

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now like i've i've done it around so

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anyway and then you taught me research you

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taught the research class that year

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amongst other things and still to this day

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i remember i was in the back and

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again second career guy i'm in a room

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full of kids because they were ten years

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younger than me i just felt like the

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old guy but i also felt like the

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guy was far behind and i'm like

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I think one of the assignments was like,

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read this paper and then...

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And I was overthinking it.

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And you literally...

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And plus you have an accent too,

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which makes everything sound smart.

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And you were like, Jimmy, just like, what?

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So what?

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Now what?

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And I was like, oh, I don't need...

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the data analysis and what is it saying,

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what they do.

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So what does it matter now?

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What,

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what does this change anything going

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forward?

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And I was like, you're like,

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that's research.

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I know it looks fancy and we can

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make it fancier than that, but it's not.

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Right.

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And that's what we've been living by for,

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you know, past ten plus years.

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Everything that we do,

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particularly with our global ed stuff,

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that's our motto is, you know, what,

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so what, now what?

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And, you know,

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trying to instill that in our students is

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just, it just helps focus everything.

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You know, one of the things, yeah,

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it just, it narrows things down.

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It keeps it nice.

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And you can always just fall back to

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that really quickly.

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So when things get complicated and there's

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so much happening, it's like,

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what am I doing?

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Right.

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So that I thought was a really great

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prelude into what we're going to do.

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And this is going to be a snapshot

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sort of look at something

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that you've done before,

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like you've been ongoing.

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Is this a formalization of what you've

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done?

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So for context,

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in your third year at Marymount University

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where Jason works and where I went to

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PT school,

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and we talk about it for three years,

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like students are like looking forward,

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you go on a service learning trip.

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And I have to say the cliche,

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you will get out of it more than

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you put in.

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Right.

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And it's cliche.

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And I knew that.

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But it's true.

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And you and you'll hear me say that.

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And you'll be like, oh, OK, that's cute.

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And you won't understand it unless you do

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a trip like that.

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But it will change how you see things.

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It'll change you and it'll stick with you.

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And that's true.

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We can get into that story later.

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but what what are we looking at because

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you've done that through the university is

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this an extension of or a continuation of

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or is this a formalization of what is

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this so so one of the partners that

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we've worked with oh gosh probably for the

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last um seven or eight years um so

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as jimmy said we do a global ad

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trip we've been in central america we're

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actually coming up on our fifteenth trip

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it's our sixteenth year but fifteenth trip

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coming up um and we we try and

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work with local

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organizations as much as possible.

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We don't want to be the Americans

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helicoptering in with all the ideas.

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We want to elevate and lift up any

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local organizations that are there and

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really support them.

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So Global Community Health Volunteers,

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it's a mom and pop shop that was

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started by Pavel and Yvette,

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two of our Nicaraguan friends.

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And basically it was to try and help

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American universities bring teams of

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health professionals, pre-med, pre-nurse,

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PT, dental, whatever,

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into Central America to serve on one week

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or two week sort of medical mission type

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events, which is what we were doing.

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So we'd already been doing it for a

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number of years.

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We've moved them from Costa Rica up into

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Nicaragua.

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We met Pavel and Yvette,

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and they had great ideas and great

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passion,

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but they were really struggling

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because they didn't have anything that was

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U.S.

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based.

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And so we partnered with them to help

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them establish a U.S.

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base so that it gives them a little

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bit of legitimacy for U.S.

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universities trying to work with an

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organization,

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not to solely be dealing with a Nicaraguan

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address and that sort of stuff.

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And so that's where Global Community sort

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of came from.

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And part of that is it's grown.

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As we've just done Teams, then, you know,

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Pavel started to put together a website.

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And to try and create almost a window

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into what we were doing,

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but other groups were doing as well.

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The University of South Carolina had been

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sending nurses with Global for a long

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time.

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And so it was really a window into

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what was available and then an opportunity

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for other institutions and universities to

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find this group.

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and maybe connect with them,

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maybe send their students down.

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Okay.

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So I saw you posted on LinkedIn last

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week.

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Actually,

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I was in Guatemala last week setting up

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for our next trip.

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I saw you post on LinkedIn about having

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this kind of, you know,

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sort of review from the outside.

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Because when you're on the inside,

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everything looks fine.

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If I reviewed my own website,

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it doesn't work.

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You can't therapy yourself.

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I wish we could, but we can't.

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So before we bring the website up,

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these are snapshots,

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and these are to improve.

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And again,

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you can't really do this for yourself.

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You can, but it's hard.

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What do you provide, though?

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Let me ask you this.

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So who are you talking to?

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This is a window into it,

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but who do you really want to see

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this?

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Is this universities to show that you're a

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conduit to working in Guatemala with

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people?

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All right.

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No, don't yell at me.

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That's okay.

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It could be more than one audience.

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There's probably really two audiences.

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There's got to be the one audience,

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which is the institutions.

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And there's certain information that they

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are looking for, the schools,

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the universities.

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Got it.

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But we also, there needs to be,

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the other audience is the actual

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practitioners,

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the students who are going to come.

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At our university, we organize a trip.

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So it's very much a university sort of

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developed and driven activity.

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Other institutions, though,

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it's not so much the university,

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but there's like a club or an association

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where a student will see, hey,

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there's this opportunity to go and serve.

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And the club that they are a part

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of or lead or are members of,

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they kind of pitch the idea and then

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other students just join in.

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So it's not as much a university

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sanctioned opportunity like we do,

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but it's more of a student driven,

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student led.

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So there's a little bit of both where.

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I actually think primarily our audience is

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probably the students because when we

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attract them,

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they're the ones who will go back to

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their institution and say, hey,

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can we work with this agency?

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And then, you know,

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but then there has to be when the

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agency or when the universities look at

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the agency,

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it has to be all the right information.

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Right.

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Got it.

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So you're looking to go,

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you're looking to say this is a resource

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for individuals who are sort of seeking

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this thing out.

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And then your social channels and how you

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tell stories might catch their eyes.

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You might just accidentally get in front

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of them and like, oh, this is cool.

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They follow along for a little while,

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then they hit the website.

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Right.

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And then also for universities who are

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like, this is our turnkey.

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We want this,

00:08:52.150 --> 00:08:53.671
but they don't have a Jason who's done

00:08:53.691 --> 00:08:55.051
it before, made mistakes,

00:08:55.370 --> 00:08:56.692
figured out how to solve them.

00:08:57.131 --> 00:08:57.471
Yes.

00:08:57.991 --> 00:08:58.251
Okay.

00:08:58.432 --> 00:08:59.892
So do you guys have a tagline?

00:08:59.912 --> 00:09:00.511
You don't have to,

00:09:00.552 --> 00:09:04.232
but what's your one sentence explainer?

00:09:06.894 --> 00:09:09.173
I don't think that there is a tagline

00:09:09.234 --> 00:09:09.734
currently.

00:09:09.754 --> 00:09:10.374
It's okay.

00:09:10.894 --> 00:09:13.254
Um, but I, I, I was,

00:09:13.455 --> 00:09:14.674
when I was reviewing the website,

00:09:15.284 --> 00:09:17.826
and sort of looking for today, you know,

00:09:17.926 --> 00:09:20.988
I think that there are some sort of

00:09:21.008 --> 00:09:22.269
lines that we could pull out,

00:09:24.230 --> 00:09:25.389
that we could kind of, you know,

00:09:25.431 --> 00:09:26.510
make it about the student,

00:09:27.051 --> 00:09:28.991
about transforming, you know,

00:09:29.133 --> 00:09:31.234
a potential healthcare student or

00:09:31.254 --> 00:09:33.514
healthcare professional, and, you know,

00:09:33.554 --> 00:09:35.755
changing and challenging their viewpoint.

00:09:35.775 --> 00:09:37.437
So there are, there is some text on

00:09:38.052 --> 00:09:39.513
I think the about us page that I

00:09:39.533 --> 00:09:42.033
was like, Hmm, that could be trimmed.

00:09:42.354 --> 00:09:42.474
Yep.

00:09:43.115 --> 00:09:43.254
Okay.

00:09:43.274 --> 00:09:44.575
Let's take a look a little bit.

00:09:44.595 --> 00:09:46.196
So, so here's your website.

00:09:46.336 --> 00:09:46.676
First of all,

00:09:46.696 --> 00:09:47.677
we want to make sure people can find

00:09:47.716 --> 00:09:47.817
it.

00:09:47.876 --> 00:09:49.457
So it's global community health

00:09:49.518 --> 00:09:50.839
volunteers.org.

00:09:51.339 --> 00:09:51.619
Yes.

00:09:51.859 --> 00:09:54.279
My first impression is I see faces and

00:09:54.320 --> 00:09:55.961
I cannot tell you how many times I

00:09:56.000 --> 00:09:58.442
review a website where I have to hunt

00:09:58.802 --> 00:10:00.143
for a human face.

00:10:00.363 --> 00:10:01.303
We are big, dumb animals.

00:10:01.744 --> 00:10:03.485
These things in front of me and the

00:10:03.524 --> 00:10:05.447
brain and my skull are wired to look

00:10:05.466 --> 00:10:05.907
for faces.

00:10:06.268 --> 00:10:06.587
Jason,

00:10:06.628 --> 00:10:08.749
we even find faces and things that don't

00:10:08.788 --> 00:10:09.330
have faces.

00:10:10.070 --> 00:10:11.230
Yes, that's true.

00:10:11.250 --> 00:10:12.532
Like when we always look at pictures of

00:10:12.711 --> 00:10:13.932
the surface of Mars, we're like,

00:10:13.952 --> 00:10:14.533
that's a face.

00:10:15.014 --> 00:10:15.634
That's a mountain.

00:10:15.735 --> 00:10:16.955
I know you think you see a face.

00:10:17.216 --> 00:10:18.015
And there's a phenomenon.

00:10:18.576 --> 00:10:19.657
There's a name to that.

00:10:19.736 --> 00:10:20.597
I can't remember what it is.

00:10:21.038 --> 00:10:22.500
But the fact that you have faces and

00:10:22.519 --> 00:10:23.980
these people are doing something,

00:10:24.961 --> 00:10:26.802
the woman that I can really see and

00:10:26.822 --> 00:10:28.004
the girl she's working with,

00:10:28.563 --> 00:10:29.664
The woman is in scrubs.

00:10:30.105 --> 00:10:32.046
She's got a stethoscope on it.

00:10:32.086 --> 00:10:33.767
This sounds basic, but it's not.

00:10:34.206 --> 00:10:35.267
You're essentially,

00:10:35.326 --> 00:10:36.567
you're in the right stratosphere.

00:10:36.587 --> 00:10:37.368
You're like, okay,

00:10:38.308 --> 00:10:40.429
I begin to understand what this is for.

00:10:40.730 --> 00:10:41.870
This is simple,

00:10:42.311 --> 00:10:43.610
but a lot of people will trip up

00:10:43.671 --> 00:10:45.692
on step number one, in my opinion.

00:10:45.792 --> 00:10:47.113
Right.

00:10:47.192 --> 00:10:49.774
And then the name global health, uh,

00:10:49.793 --> 00:10:51.034
global community health volunteers.

00:10:51.455 --> 00:10:52.254
This is good.

00:10:52.596 --> 00:10:53.235
I like that.

00:10:54.533 --> 00:10:55.774
You and I both know there needs to

00:10:55.794 --> 00:10:57.176
be some punch below it though.

00:10:57.616 --> 00:10:58.778
Right now you'd understand like,

00:10:58.817 --> 00:10:59.418
that's cool.

00:10:59.798 --> 00:11:03.000
That's who you are, but what are you?

00:11:03.280 --> 00:11:04.863
So some things that we can run through

00:11:04.883 --> 00:11:06.203
that are probably buried on your about

00:11:06.244 --> 00:11:07.043
page, which is fine.

00:11:07.083 --> 00:11:07.884
Let's bring them up.

00:11:08.525 --> 00:11:09.667
And most of the time I do want

00:11:09.687 --> 00:11:10.447
to put into context.

00:11:10.527 --> 00:11:12.328
Most of the time, this is like, um,

00:11:12.729 --> 00:11:13.190
sculpting.

00:11:13.690 --> 00:11:14.551
You have every,

00:11:14.630 --> 00:11:15.951
you've got the block of marble here.

00:11:16.744 --> 00:11:18.505
The hard part is chopping away,

00:11:18.826 --> 00:11:22.188
not adding things or reshuffling the deck.

00:11:22.469 --> 00:11:24.129
So like serve globally,

00:11:24.169 --> 00:11:25.191
grow professionally,

00:11:25.511 --> 00:11:27.253
where service becomes skill,

00:11:27.753 --> 00:11:28.634
ethical service,

00:11:28.693 --> 00:11:30.956
real impact are three things that we sort

00:11:30.975 --> 00:11:31.317
of design.

00:11:31.476 --> 00:11:32.738
Whatever one you feel like you want to

00:11:32.778 --> 00:11:35.120
repeat and gives people the best snapshot

00:11:35.600 --> 00:11:36.041
is good.

00:11:36.681 --> 00:11:36.961
Right.

00:11:37.341 --> 00:11:38.022
Yep.

00:11:38.101 --> 00:11:39.481
Yeah.

00:11:39.501 --> 00:11:41.003
As we go across the top,

00:11:41.163 --> 00:11:42.543
you have an about me section.

00:11:42.624 --> 00:11:42.923
Good.

00:11:43.303 --> 00:11:44.404
A lot of people will trip on that.

00:11:44.625 --> 00:11:45.666
We don't have to go into it yet,

00:11:45.865 --> 00:11:47.767
but the fact that it exists again,

00:11:48.147 --> 00:11:49.707
low hanging fruit and some people will

00:11:49.727 --> 00:11:50.168
skip it.

00:11:50.788 --> 00:11:50.967
Right.

00:11:50.988 --> 00:11:52.328
So the only thing I would say,

00:11:52.369 --> 00:11:53.450
or the first thing I would say across

00:11:53.490 --> 00:11:55.230
the top is a lot of good information.

00:11:55.530 --> 00:11:57.331
It's not overload on your top menu.

00:11:57.412 --> 00:11:57.851
It's clear.

00:11:57.892 --> 00:11:58.772
I know where to find it.

00:11:59.753 --> 00:11:59.893
Um,

00:12:00.807 --> 00:12:03.731
You show me about us, where we serve.

00:12:03.873 --> 00:12:05.514
Programs and projects is about you.

00:12:05.836 --> 00:12:06.817
Volunteer.

00:12:07.918 --> 00:12:09.321
This is your, I call them,

00:12:09.721 --> 00:12:10.602
it's called doors.

00:12:11.102 --> 00:12:12.085
So you have two doors,

00:12:12.625 --> 00:12:14.668
the individual and the university.

00:12:15.304 --> 00:12:15.784
Yeah.

00:12:15.884 --> 00:12:18.966
If you are a individual looking to serve,

00:12:19.105 --> 00:12:19.686
click here.

00:12:19.926 --> 00:12:20.946
That's one page.

00:12:21.206 --> 00:12:22.306
They're going to have different needs.

00:12:22.626 --> 00:12:25.067
If you are a university looking to have

00:12:25.206 --> 00:12:26.986
a different page, different needs,

00:12:27.648 --> 00:12:28.788
you already have that information.

00:12:28.807 --> 00:12:30.727
Probably it's just a reshuffling of the

00:12:30.768 --> 00:12:31.048
deck.

00:12:31.587 --> 00:12:32.248
Right.

00:12:32.268 --> 00:12:33.708
So those those are the only things I

00:12:33.749 --> 00:12:36.649
might add or just reshuffle.

00:12:36.849 --> 00:12:38.690
Like you could leave that thing there

00:12:38.710 --> 00:12:40.190
because I'm guessing volunteering.

00:12:41.490 --> 00:12:43.770
Like why volunteer voices apply.

00:12:44.410 --> 00:12:44.650
Good.

00:12:46.231 --> 00:12:47.133
Before I apply,

00:12:47.153 --> 00:12:48.312
because that might be like asking me to

00:12:48.332 --> 00:12:51.793
get married, I need first date first.

00:12:53.254 --> 00:12:54.836
Just like research, we talked about what,

00:12:54.875 --> 00:12:55.916
so what, now what.

00:12:56.635 --> 00:12:57.336
What do you do?

00:12:57.517 --> 00:12:58.797
How does it make my life better?

00:12:59.677 --> 00:13:00.998
Then what do I need to do to

00:13:01.038 --> 00:13:01.337
get it?

00:13:01.477 --> 00:13:03.818
Don't skip to the ring and the altar

00:13:03.839 --> 00:13:05.360
just yet.

00:13:06.100 --> 00:13:07.080
I can see that.

00:13:07.120 --> 00:13:08.900
That's the snapshot there.

00:13:09.221 --> 00:13:10.682
I don't even go below the fold because

00:13:10.761 --> 00:13:12.261
most people, number one, don't.

00:13:13.423 --> 00:13:13.962
Number two...

00:13:15.298 --> 00:13:16.719
I can't because I'm on a laptop,

00:13:16.818 --> 00:13:19.299
but I would look at this on mobile.

00:13:19.320 --> 00:13:20.360
Yeah.

00:13:20.441 --> 00:13:21.201
And say, and I can,

00:13:21.321 --> 00:13:23.380
I can just do like the,

00:13:23.421 --> 00:13:23.802
so this is,

00:13:23.922 --> 00:13:25.081
this is what it looks like on mobile

00:13:25.461 --> 00:13:26.361
mirror.

00:13:27.743 --> 00:13:28.783
Much of the same, even,

00:13:29.043 --> 00:13:30.923
even less information being shared on

00:13:30.984 --> 00:13:33.544
mobile though, even less information.

00:13:33.625 --> 00:13:37.566
So you have to make sure you door

00:13:38.546 --> 00:13:39.086
face.

00:13:39.605 --> 00:13:40.586
I don't care what they look like.

00:13:41.346 --> 00:13:41.567
Right.

00:13:43.729 --> 00:13:45.529
There we go.

00:13:45.649 --> 00:13:47.030
I don't care what they look like above

00:13:47.051 --> 00:13:48.672
the fold, right?

00:13:49.172 --> 00:13:50.712
But show me – and then that tagline.

00:13:50.832 --> 00:13:52.114
Just am I in the right spot?

00:13:52.494 --> 00:13:52.794
Good.

00:13:52.894 --> 00:13:54.134
This is – I want to feel like

00:13:54.154 --> 00:13:55.416
I've landed on the right spot.

00:13:57.017 --> 00:13:57.376
That's it.

00:13:57.397 --> 00:13:58.177
That's all I'm looking at for your

00:13:58.197 --> 00:14:00.038
website, like thoughts, feelings,

00:14:00.078 --> 00:14:00.499
emotions.

00:14:02.320 --> 00:14:04.121
You knew this already though.

00:14:04.142 --> 00:14:05.062
Yeah, well, just looking at this.

00:14:05.101 --> 00:14:06.783
So it says home about us,

00:14:06.883 --> 00:14:08.384
where we serve, programs, projects,

00:14:08.403 --> 00:14:09.105
and then volunteers.

00:14:09.144 --> 00:14:10.625
Volunteers is like the fifth thing along.

00:14:11.666 --> 00:14:12.866
Should that be stepped up?

00:14:13.472 --> 00:14:15.033
I mean,

00:14:15.514 --> 00:14:16.956
do people really care about the programs

00:14:16.995 --> 00:14:19.217
and projects or is programs,

00:14:19.258 --> 00:14:20.860
projects and where we serve the same?

00:14:21.220 --> 00:14:25.764
Well, let me ask you this.

00:14:26.184 --> 00:14:28.706
Can you condense?

00:14:28.807 --> 00:14:32.409
Because what's the difference between

00:14:32.590 --> 00:14:35.273
upcoming trips and where we serve?

00:14:35.692 --> 00:14:37.475
Unless where we serve is not what actually

00:14:37.715 --> 00:14:37.995
you're like,

00:14:38.274 --> 00:14:39.756
you want to show them what we've done.

00:14:40.975 --> 00:14:41.777
Is this what we've done,

00:14:41.817 --> 00:14:42.937
or is this an option of where I

00:14:42.957 --> 00:14:46.179
can also volunteer?

00:14:46.580 --> 00:14:46.659
Yeah.

00:14:46.700 --> 00:14:50.623
Yeah, we're working on that.

00:14:50.903 --> 00:14:51.943
How much does that cost?

00:14:52.085 --> 00:14:54.025
Because I have always wanted to scuba dive

00:14:54.046 --> 00:14:55.126
the Great Blue Hole,

00:14:55.147 --> 00:14:57.067
which is on the screen right now.

00:14:57.268 --> 00:14:57.969
So how much?

00:14:58.109 --> 00:14:59.090
All right, you might have a customer.

00:14:59.370 --> 00:15:00.250
What do I need to do to go

00:15:00.270 --> 00:15:00.510
to Belize?

00:15:00.551 --> 00:15:01.010
How do I get to Belize?

00:15:01.030 --> 00:15:01.130
Yeah.

00:15:01.211 --> 00:15:01.412
Well,

00:15:04.374 --> 00:15:05.975
the where we serve part is really

00:15:06.034 --> 00:15:06.735
geographical,

00:15:06.916 --> 00:15:08.616
and then the programs and projects is

00:15:08.657 --> 00:15:09.778
really professional.

00:15:10.465 --> 00:15:11.320
So it's more

00:15:11.806 --> 00:15:14.227
the geography or locations that we go to

00:15:14.947 --> 00:15:18.230
or have served in versus then the type.

00:15:18.250 --> 00:15:19.650
So nursing, PT.

00:15:20.412 --> 00:15:22.113
So that's the differentiation between

00:15:22.153 --> 00:15:22.832
those two tabs.

00:15:23.614 --> 00:15:24.134
I just wonder.

00:15:24.673 --> 00:15:25.955
This is a who.

00:15:25.995 --> 00:15:27.635
Programs and projects doesn't really show

00:15:27.676 --> 00:15:27.775
it.

00:15:28.496 --> 00:15:29.817
Yeah, that's the wrong title.

00:15:30.538 --> 00:15:32.058
Who we serve or who we, well,

00:15:32.078 --> 00:15:33.399
you serve the people there,

00:15:33.679 --> 00:15:34.961
but you also serve the people on the

00:15:34.980 --> 00:15:35.301
trips.

00:15:35.601 --> 00:15:36.802
So it could be who, where,

00:15:36.861 --> 00:15:38.182
if you wanted to just be consistent,

00:15:38.523 --> 00:15:40.205
where we serve, who we serve,

00:15:41.206 --> 00:15:42.346
um, how you serve.

00:15:43.508 --> 00:15:43.967
Yeah.

00:15:44.048 --> 00:15:44.927
And these are your doors,

00:15:44.947 --> 00:15:46.067
the volunteers of the doors.

00:15:46.248 --> 00:15:48.288
I also think they should be quite

00:15:48.328 --> 00:15:50.328
literally to below this picture.

00:15:50.369 --> 00:15:52.408
This image should stay there,

00:15:52.769 --> 00:15:54.149
but like below or make, you know,

00:15:54.549 --> 00:15:56.330
somehow figure out how to get the two

00:15:56.389 --> 00:15:57.009
pathways.

00:15:57.029 --> 00:16:00.890
Like who is this for individual group?

00:16:01.750 --> 00:16:02.051
Okay.

00:16:02.750 --> 00:16:03.251
Yeah.

00:16:03.272 --> 00:16:04.251
That, that, that sounds good.

00:16:05.072 --> 00:16:06.131
Um, yeah.

00:16:06.152 --> 00:16:06.692
I mean, when I,

00:16:06.731 --> 00:16:07.913
when I was looking at this, I thought,

00:16:07.932 --> 00:16:08.113
okay,

00:16:08.133 --> 00:16:09.533
we have some more images down below the

00:16:09.572 --> 00:16:10.153
fold there, but,

00:16:10.605 --> 00:16:11.826
There's a lot of text,

00:16:12.067 --> 00:16:12.768
a lot of stuff.

00:16:12.807 --> 00:16:16.230
And I think we have the information that

00:16:16.250 --> 00:16:17.871
people are looking for are already in

00:16:17.912 --> 00:16:19.552
those in that top menu.

00:16:20.113 --> 00:16:21.693
And so rather than filling up the front

00:16:21.734 --> 00:16:22.534
page with that,

00:16:22.875 --> 00:16:24.316
it might be more beneficial where that

00:16:24.355 --> 00:16:26.937
front page is to kind of some punchy

00:16:26.957 --> 00:16:28.178
stuff, some, you know,

00:16:28.219 --> 00:16:29.640
some testimonial things,

00:16:30.061 --> 00:16:33.363
and then go off to shoot people to

00:16:33.403 --> 00:16:34.224
the next page.

00:16:34.530 --> 00:16:35.692
Correct.

00:16:35.731 --> 00:16:35.912
Yeah.

00:16:35.951 --> 00:16:36.371
You want to,

00:16:36.412 --> 00:16:37.673
you want to make it intuitive.

00:16:38.293 --> 00:16:39.514
So like you're here,

00:16:39.934 --> 00:16:41.696
this is who we are, what we do.

00:16:41.816 --> 00:16:42.196
Got it.

00:16:42.235 --> 00:16:43.778
And there's an image that supports that

00:16:43.837 --> 00:16:45.359
this picture matches those words.

00:16:45.558 --> 00:16:46.019
Got it.

00:16:46.539 --> 00:16:47.399
But who am I now?

00:16:47.419 --> 00:16:48.620
This website is about you,

00:16:48.640 --> 00:16:49.682
but really it's about me.

00:16:49.961 --> 00:16:51.263
Cause now if I'm coming here, I'm like,

00:16:51.482 --> 00:16:51.923
hang on a second.

00:16:52.504 --> 00:16:53.443
I can serve in Belize.

00:16:53.504 --> 00:16:54.845
Yeah.

00:16:54.884 --> 00:16:55.826
You have my interest.

00:16:55.865 --> 00:16:56.547
Where do I go?

00:16:57.246 --> 00:16:58.748
And then essentially click here.

00:16:58.768 --> 00:16:59.448
And I go through that.

00:16:59.649 --> 00:17:01.129
I would go through the individual person's

00:17:01.149 --> 00:17:01.350
door.

00:17:01.450 --> 00:17:02.850
Cause I'm not affiliated with a school,

00:17:03.250 --> 00:17:04.071
but if you're looking to bring,

00:17:05.009 --> 00:17:06.089
ten or whatever.

00:17:06.770 --> 00:17:07.090
Yeah.

00:17:07.111 --> 00:17:08.752
We are the turnkey salute.

00:17:08.992 --> 00:17:10.755
Like, I almost think these next two pages,

00:17:10.775 --> 00:17:13.698
your two doors need to also have taglines

00:17:13.738 --> 00:17:16.201
for me where your turnkey solution for

00:17:17.241 --> 00:17:18.423
what do you what is the what is

00:17:18.462 --> 00:17:20.125
the correct what is the correct term?

00:17:20.224 --> 00:17:21.987
Is this service learning?

00:17:22.067 --> 00:17:24.189
Is this like we're the turnkey solution

00:17:24.229 --> 00:17:25.170
now?

00:17:25.250 --> 00:17:25.371
OK.

00:17:26.183 --> 00:17:26.763
Yep.

00:17:26.824 --> 00:17:27.305
I hear that.

00:17:27.345 --> 00:17:28.664
And then, and then for the individual,

00:17:28.724 --> 00:17:29.986
you click here where you're,

00:17:30.905 --> 00:17:32.247
this isn't the final version where your

00:17:32.287 --> 00:17:34.007
travel agent, that's not the right word,

00:17:34.047 --> 00:17:36.268
but where your route for you to go

00:17:36.307 --> 00:17:37.429
on this trip and you don't have to

00:17:37.449 --> 00:17:37.929
plan it.

00:17:38.419 --> 00:17:40.500
We're your turn key solution for a one-off

00:17:40.559 --> 00:17:41.240
or a two-off.

00:17:41.539 --> 00:17:42.661
But if you want the whole program,

00:17:42.721 --> 00:17:44.121
we're your turn key solution for a

00:17:44.181 --> 00:17:44.681
university.

00:17:44.901 --> 00:17:45.862
And you don't have to have a whole

00:17:46.301 --> 00:17:48.423
you, Dr. Venskis, Diana Venskis,

00:17:48.462 --> 00:17:49.722
and you were the ones who started this

00:17:49.762 --> 00:17:49.962
trip.

00:17:50.742 --> 00:17:51.844
We don't have those people.

00:17:51.983 --> 00:17:52.403
You don't need them.

00:17:52.963 --> 00:17:53.263
We're here.

00:17:53.384 --> 00:17:55.825
We now serve you independent of your

00:17:56.484 --> 00:17:56.925
university.

00:17:57.645 --> 00:17:58.266
Okay, that's good.

00:17:58.486 --> 00:17:58.885
That's good.

00:17:59.026 --> 00:17:59.586
I mean, yeah,

00:17:59.605 --> 00:18:01.307
there's a lot of this stuff that I

00:18:01.346 --> 00:18:01.987
kind of have seen,

00:18:02.067 --> 00:18:04.008
but then it's when you have somebody else

00:18:04.048 --> 00:18:04.788
kind of reinforce it,

00:18:04.807 --> 00:18:06.669
somebody else come and say it.

00:18:07.175 --> 00:18:07.895
you know, cause you,

00:18:07.935 --> 00:18:09.196
you read through this stuff and you try

00:18:09.217 --> 00:18:09.836
and be critical.

00:18:09.876 --> 00:18:12.218
You try and be sort of really challenging

00:18:12.719 --> 00:18:14.199
and try and look at it with fresh

00:18:14.358 --> 00:18:14.599
eyes.

00:18:14.859 --> 00:18:15.240
Right.

00:18:15.400 --> 00:18:16.621
And then, you know,

00:18:16.740 --> 00:18:18.260
but then you tend to talk yourself out

00:18:18.300 --> 00:18:18.480
of it.

00:18:18.500 --> 00:18:20.962
You're like, well, you know, yeah,

00:18:20.982 --> 00:18:22.222
you're just being hard on yourself.

00:18:22.542 --> 00:18:23.544
But when you get somebody who's,

00:18:23.784 --> 00:18:25.704
who's doesn't know what isn't there,

00:18:25.765 --> 00:18:26.365
didn't write it.

00:18:26.704 --> 00:18:27.726
That's the superpower.

00:18:27.746 --> 00:18:27.846
Yeah.

00:18:28.205 --> 00:18:29.247
You know what?

00:18:29.287 --> 00:18:29.886
Here's what I see.

00:18:29.926 --> 00:18:32.567
Like, I don't, I don't have the,

00:18:32.667 --> 00:18:33.989
we call it the curse of knowledge.

00:18:34.704 --> 00:18:36.566
Because if you started talking about this

00:18:36.605 --> 00:18:37.707
in front of students tomorrow at

00:18:37.747 --> 00:18:38.227
Marymount,

00:18:39.027 --> 00:18:40.847
you'd skip past the basics because you're

00:18:40.867 --> 00:18:41.969
like, I talk about that all day.

00:18:42.429 --> 00:18:43.509
And you understand this, right?

00:18:43.568 --> 00:18:44.809
And the audience would nod,

00:18:45.190 --> 00:18:45.871
but they don't.

00:18:45.990 --> 00:18:46.711
And then you lose them.

00:18:46.750 --> 00:18:47.692
You lose the basics.

00:18:48.152 --> 00:18:49.011
That's where the magic is.

00:18:49.633 --> 00:18:53.094
So for Facebook,

00:18:53.114 --> 00:18:54.335
we're looking at their Facebook now,

00:18:54.654 --> 00:18:56.256
that big image, Ponderosa.

00:18:57.625 --> 00:18:58.846
I think we had a stakeout.

00:18:59.387 --> 00:18:59.968
That's okay.

00:19:01.328 --> 00:19:02.891
That header on Facebook,

00:19:03.010 --> 00:19:04.652
great opportunity for a montage of

00:19:04.692 --> 00:19:05.173
pictures.

00:19:05.472 --> 00:19:06.993
Pictures are worth a thousand words,

00:19:07.255 --> 00:19:07.875
but it doesn't burn.

00:19:07.914 --> 00:19:08.955
I don't have to burn enough calories.

00:19:08.996 --> 00:19:10.317
I don't have to burn many calories to

00:19:10.356 --> 00:19:11.337
consume those words.

00:19:12.759 --> 00:19:14.161
This is show.

00:19:14.181 --> 00:19:15.721
My favorite day of third grade is show

00:19:15.741 --> 00:19:16.162
and tell.

00:19:16.742 --> 00:19:18.384
But we were really there to show

00:19:18.443 --> 00:19:18.805
something.

00:19:18.845 --> 00:19:20.665
We brought an item to talk about.

00:19:21.307 --> 00:19:22.387
Show me your people.

00:19:23.185 --> 00:19:24.146
Show me faces.

00:19:25.507 --> 00:19:27.548
Yeah, I get that.

00:19:27.627 --> 00:19:27.708
Yeah,

00:19:27.728 --> 00:19:30.630
that I I don't have access to our

00:19:30.650 --> 00:19:32.471
to the Facebook page, but yeah,

00:19:32.490 --> 00:19:33.872
we need to change.

00:19:33.932 --> 00:19:36.452
Definitely change that one.

00:19:36.472 --> 00:19:36.732
Good.

00:19:37.053 --> 00:19:38.773
And then.

00:19:38.794 --> 00:19:40.934
These words should also match your

00:19:40.954 --> 00:19:41.996
website, so when you change it,

00:19:42.016 --> 00:19:43.576
it's just an iteration of that and

00:19:43.616 --> 00:19:45.038
everything's it's good here.

00:19:45.758 --> 00:19:47.199
I also do a quick snapshot.

00:19:47.278 --> 00:19:48.378
I just want to see the last couple

00:19:48.398 --> 00:19:48.900
of things that

00:19:49.784 --> 00:19:52.730
you had shared, this is the twenty first.

00:19:52.770 --> 00:19:53.792
So it's not you know,

00:19:53.853 --> 00:19:55.998
you're posting pretty recently.

00:19:56.798 --> 00:19:57.721
You know, what are you posting?

00:19:57.741 --> 00:19:58.884
Looks like a video here,

00:19:59.265 --> 00:20:00.006
but it's an image.

00:20:01.374 --> 00:20:02.615
It's a video of an image, good.

00:20:02.714 --> 00:20:03.615
This is like, you know,

00:20:03.655 --> 00:20:04.537
this is a flyer.

00:20:04.696 --> 00:20:06.837
Don't get into flyer jail.

00:20:07.159 --> 00:20:11.362
Video with motion, like good, great.

00:20:11.782 --> 00:20:13.223
Someone talking, not awful.

00:20:13.384 --> 00:20:15.425
It's got captions on it, good.

00:20:16.185 --> 00:20:17.827
Is this speaking to one of those two

00:20:17.867 --> 00:20:18.307
doors?

00:20:19.108 --> 00:20:19.689
And it doesn't,

00:20:19.769 --> 00:20:21.230
and what I don't want people to do

00:20:21.289 --> 00:20:21.570
is like,

00:20:21.851 --> 00:20:23.451
we are this and we do this.

00:20:24.272 --> 00:20:26.494
What the video for you on any of

00:20:26.515 --> 00:20:27.295
this content is,

00:20:27.615 --> 00:20:29.356
you're speaking to the person and their

00:20:29.396 --> 00:20:29.958
problems.

00:20:30.836 --> 00:20:31.737
or their desires.

00:20:32.157 --> 00:20:33.199
What do you want to become?

00:20:33.559 --> 00:20:34.881
Are you looking for a way to serve

00:20:34.921 --> 00:20:36.963
internationally and you're in medical

00:20:37.003 --> 00:20:37.304
school?

00:20:38.445 --> 00:20:38.905
Yes.

00:20:39.267 --> 00:20:39.606
Okay.

00:20:39.948 --> 00:20:40.868
I call it the eyebrow test.

00:20:41.028 --> 00:20:41.849
Yes, my eyebrow.

00:20:41.890 --> 00:20:42.830
Oh, you're talking to me.

00:20:44.212 --> 00:20:46.155
And I would suggest batch this content.

00:20:47.352 --> 00:20:49.413
You doing this every day for five minutes

00:20:49.432 --> 00:20:50.932
for thirty days, it's not going to happen.

00:20:51.553 --> 00:20:52.114
No.

00:20:52.153 --> 00:20:54.354
Sit down for two hours, you know,

00:20:54.733 --> 00:20:56.174
batch the content, record it,

00:20:56.434 --> 00:20:57.855
whatever process you use to put the

00:20:57.895 --> 00:20:58.655
captions on there.

00:20:58.796 --> 00:20:59.256
Great.

00:20:59.336 --> 00:21:00.797
Does not need to be the slickest thing

00:21:00.836 --> 00:21:01.057
ever.

00:21:01.116 --> 00:21:03.037
In fact, we don't want it to be.

00:21:03.096 --> 00:21:04.038
I don't want a Marvel movie.

00:21:04.077 --> 00:21:04.938
I want real gritty.

00:21:04.958 --> 00:21:06.858
I want to look like it's from South

00:21:06.919 --> 00:21:08.019
Central America because that's what you're

00:21:08.058 --> 00:21:08.378
serving.

00:21:08.979 --> 00:21:09.659
Yeah.

00:21:09.679 --> 00:21:11.519
I like looking at the like the photos,

00:21:11.720 --> 00:21:12.380
like just clicking,

00:21:12.420 --> 00:21:13.961
see all photos or see all videos.

00:21:15.390 --> 00:21:18.711
And your percentage of people versus words

00:21:18.750 --> 00:21:21.551
or flyers is some of the highest I've

00:21:21.592 --> 00:21:21.832
seen.

00:21:21.912 --> 00:21:23.373
A lot of organizations are like, well,

00:21:23.413 --> 00:21:24.232
it looks professional,

00:21:24.272 --> 00:21:26.134
and it's a Canva template.

00:21:26.374 --> 00:21:27.013
That's cool.

00:21:27.233 --> 00:21:30.714
Not the only format you should do.

00:21:31.455 --> 00:21:32.695
Show me, show me, show me.

00:21:32.756 --> 00:21:33.355
Stop telling me.

00:21:33.375 --> 00:21:34.237
Show me, show me, show me.

00:21:34.537 --> 00:21:35.717
So I see a lot of faces.

00:21:35.836 --> 00:21:37.357
I see a lot of people in photos.

00:21:37.438 --> 00:21:37.817
Good.

00:21:38.877 --> 00:21:40.058
That wins my attention.

00:21:40.558 --> 00:21:42.278
Jason's got a kid on his lap.

00:21:42.538 --> 00:21:42.898
Good.

00:21:43.000 --> 00:21:43.779
And then the text.

00:21:44.873 --> 00:21:46.836
should tell the story, right?

00:21:46.875 --> 00:21:48.778
If I zoom in, what's happening here?

00:21:48.818 --> 00:21:51.682
That's what then I look at the text.

00:21:51.743 --> 00:21:52.644
That's an old photograph.

00:21:53.445 --> 00:21:54.928
The beard's looking a little black in that

00:21:54.968 --> 00:21:55.348
photograph.

00:22:00.039 --> 00:22:02.821
I don't think those scrubs fit anymore.

00:22:03.102 --> 00:22:04.282
Instagram, right?

00:22:04.383 --> 00:22:05.682
Now you're going to switch to a lot

00:22:05.722 --> 00:22:09.486
of visuals or a lot of video.

00:22:09.566 --> 00:22:10.445
And that's what I'm seeing.

00:22:10.526 --> 00:22:12.186
A couple of different flyers and words,

00:22:12.227 --> 00:22:13.188
but a lot of visuals.

00:22:13.228 --> 00:22:14.769
I watched this video just the other day.

00:22:16.067 --> 00:22:18.269
uh this one was i guess i have

00:22:18.288 --> 00:22:21.069
to log in but this one was um

00:22:21.650 --> 00:22:23.190
students who were going on a trip from

00:22:23.250 --> 00:22:27.310
a long time it was and they were

00:22:27.351 --> 00:22:29.231
talking and and they were like i'm holding

00:22:29.291 --> 00:22:31.732
up signs saying i am insert here that's

00:22:31.792 --> 00:22:34.613
great because that's your audience yeah

00:22:34.633 --> 00:22:36.374
that's your end you know your end user

00:22:36.394 --> 00:22:37.913
that's not the person you're going to help

00:22:37.953 --> 00:22:39.414
and serve but it is it's the person

00:22:39.434 --> 00:22:41.595
you're going to help do the serving so

00:22:41.675 --> 00:22:42.576
showing them

00:22:44.296 --> 00:22:45.236
I mean, that's great.

00:22:45.415 --> 00:22:45.715
Do that.

00:22:46.036 --> 00:22:47.317
And look, it even reflects.

00:22:47.757 --> 00:22:49.017
This one got eight likes.

00:22:49.517 --> 00:22:52.196
This one got three, five, boom, forty-one.

00:22:53.657 --> 00:22:55.238
You talk to the potential audience and

00:22:55.258 --> 00:22:56.097
they were like, yes.

00:22:57.117 --> 00:22:58.959
People want to hear your words coming out

00:22:58.999 --> 00:22:59.578
of their mouth.

00:22:59.919 --> 00:23:02.439
They want to see themselves, not you,

00:23:02.558 --> 00:23:04.119
in the grander sense.

00:23:04.380 --> 00:23:05.099
So show me.

00:23:06.160 --> 00:23:07.500
I use this example all the time.

00:23:07.819 --> 00:23:09.380
Freshman and sophomore year of college,

00:23:09.859 --> 00:23:11.181
Jimmy got a lot of first dates,

00:23:11.520 --> 00:23:12.701
not a lot of second dates.

00:23:13.260 --> 00:23:14.663
And I couldn't figure out why, Jason.

00:23:14.823 --> 00:23:15.623
Because on the first date,

00:23:15.643 --> 00:23:16.944
I would tell the girl all about me

00:23:17.204 --> 00:23:18.326
and how smart I was and how good

00:23:18.346 --> 00:23:18.846
my grades were.

00:23:18.865 --> 00:23:20.067
And I was captain of the hockey team.

00:23:20.347 --> 00:23:21.909
And I was the vice president.

00:23:22.329 --> 00:23:23.250
And then no second dates.

00:23:23.371 --> 00:23:24.250
And you laugh at that.

00:23:24.270 --> 00:23:24.832
It's funny.

00:23:25.112 --> 00:23:25.512
And then I go,

00:23:25.532 --> 00:23:26.472
now show me your whatever.

00:23:26.532 --> 00:23:27.374
And they go, oh,

00:23:27.453 --> 00:23:28.335
it doesn't talk about us.

00:23:28.375 --> 00:23:29.395
And I'm like, that's a problem.

00:23:29.856 --> 00:23:30.998
So junior and senior year,

00:23:31.018 --> 00:23:31.458
I figured it out.

00:23:31.518 --> 00:23:32.318
I asked questions.

00:23:32.798 --> 00:23:33.559
I reiterated.

00:23:33.700 --> 00:23:35.000
I did motivational interviewing and the

00:23:35.020 --> 00:23:35.281
dates.

00:23:35.362 --> 00:23:36.583
And then, hey, a lot more second dates.

00:23:37.182 --> 00:23:38.124
Not a lot, a lot more.

00:23:38.263 --> 00:23:39.605
My batting average is high.

00:23:39.625 --> 00:23:40.625
But that's it, right?

00:23:40.704 --> 00:23:41.486
Simple, not easy.

00:23:41.566 --> 00:23:42.266
Simple, not easy.

00:23:43.747 --> 00:23:45.788
TikTok looks like you guys do something

00:23:45.808 --> 00:23:46.028
there.

00:23:46.509 --> 00:23:47.048
That's fine.

00:23:47.450 --> 00:23:47.869
You'll do more.

00:23:47.910 --> 00:23:49.171
It's just a little.

00:23:49.211 --> 00:23:52.133
I don't think it's a big TikTok sort

00:23:52.153 --> 00:23:53.594
of thing.

00:23:53.634 --> 00:23:54.134
Same on it.

00:23:54.253 --> 00:23:54.753
That's fine.

00:23:55.034 --> 00:23:56.736
Let's look at – so YouTube is something

00:23:56.756 --> 00:23:57.715
I wanted to look at because I peeked

00:23:57.756 --> 00:23:59.217
at this.

00:23:59.277 --> 00:23:59.557
Boom.

00:24:00.077 --> 00:24:00.958
Land on YouTube.

00:24:01.038 --> 00:24:02.019
Oh, I'm not sharing my screen.

00:24:02.653 --> 00:24:03.775
Do we even have?

00:24:03.815 --> 00:24:04.654
Yeah, it looks like it.

00:24:04.694 --> 00:24:05.296
Yeah.

00:24:05.355 --> 00:24:05.655
Wow.

00:24:05.715 --> 00:24:05.976
OK.

00:24:05.996 --> 00:24:06.936
I'm seeing people.

00:24:07.037 --> 00:24:08.217
I'm seeing videos.

00:24:08.237 --> 00:24:08.938
Right.

00:24:08.958 --> 00:24:10.479
We won't have to dive into what each

00:24:10.699 --> 00:24:10.959
are.

00:24:11.898 --> 00:24:13.599
But this first one that came up in

00:24:13.619 --> 00:24:15.080
the for you suggested page.

00:24:15.101 --> 00:24:16.402
So this one's curated for me.

00:24:16.701 --> 00:24:19.144
Guatemala video spring break twenty twenty

00:24:19.163 --> 00:24:19.344
two.

00:24:20.625 --> 00:24:23.468
It might not be the most SEO optimized

00:24:23.488 --> 00:24:23.827
title,

00:24:24.107 --> 00:24:25.269
but when I come here and I'm a

00:24:25.348 --> 00:24:26.589
student and I'm like, wait a minute,

00:24:26.630 --> 00:24:28.632
Guatemala, spring break,

00:24:28.951 --> 00:24:30.313
those two things don't normally go

00:24:30.333 --> 00:24:30.752
together.

00:24:31.034 --> 00:24:33.115
Usually it's Mexico or Fort Lauderdale.

00:24:33.295 --> 00:24:34.036
Hang on a second.

00:24:34.876 --> 00:24:36.617
So whatever that content is,

00:24:37.459 --> 00:24:38.980
it feels like it's for the audience

00:24:39.000 --> 00:24:40.080
because it looks like it was shot by

00:24:40.101 --> 00:24:40.560
the audience.

00:24:40.621 --> 00:24:42.643
Okay.

00:24:42.663 --> 00:24:43.544
So I like this.

00:24:43.663 --> 00:24:44.403
I'm seeing faces.

00:24:44.463 --> 00:24:46.566
I'm seeing people talking to the screen in

00:24:46.586 --> 00:24:47.787
your shorts feed.

00:24:48.771 --> 00:24:51.192
So here's a question for you with.

00:24:52.413 --> 00:24:54.414
So that was twenty twenty two on the

00:24:54.434 --> 00:24:55.055
YouTube channel.

00:24:55.115 --> 00:24:55.675
I don't know.

00:24:56.435 --> 00:24:58.717
We've probably shot more stuff more

00:24:58.777 --> 00:25:01.219
recently and that's been posted on

00:25:01.378 --> 00:25:01.979
Instagram.

00:25:03.279 --> 00:25:06.181
Should should some of that content from

00:25:06.320 --> 00:25:07.442
Instagram be.

00:25:07.461 --> 00:25:09.423
I mean,

00:25:09.603 --> 00:25:12.924
does YouTube almost become like a backup

00:25:13.005 --> 00:25:16.446
or a repository and Instagram is the

00:25:16.487 --> 00:25:16.987
immediate?

00:25:17.750 --> 00:25:18.570
Yeah.

00:25:18.611 --> 00:25:19.231
You know what I mean?

00:25:19.251 --> 00:25:20.071
So it's like, no,

00:25:20.092 --> 00:25:20.991
this is a common question.

00:25:21.132 --> 00:25:21.551
So,

00:25:21.592 --> 00:25:23.772
so how I answer this is number one,

00:25:23.792 --> 00:25:25.193
when people are launching socials,

00:25:25.253 --> 00:25:26.094
cause I have to have them,

00:25:26.273 --> 00:25:29.055
I always say launch the ones that you

00:25:29.154 --> 00:25:30.474
already consume.

00:25:30.494 --> 00:25:31.976
Okay.

00:25:32.056 --> 00:25:32.816
And it doesn't have to just be like,

00:25:33.076 --> 00:25:34.596
it should be more than just you creating

00:25:34.636 --> 00:25:35.737
content for this organization,

00:25:36.217 --> 00:25:37.778
but it shouldn't just be the youngest

00:25:37.817 --> 00:25:38.077
person.

00:25:39.337 --> 00:25:39.837
Cause they.

00:25:39.857 --> 00:25:43.279
Right.

00:25:43.380 --> 00:25:44.799
But if I, I don't,

00:25:44.980 --> 00:25:47.320
if I'm not on Tik TOK,

00:25:48.755 --> 00:25:49.174
Did I lose you?

00:25:49.275 --> 00:25:49.575
There we go.

00:25:49.954 --> 00:25:51.115
I don't play around on TikTok,

00:25:51.276 --> 00:25:52.395
so I'm not on it because I don't

00:25:52.435 --> 00:25:55.617
work in the physics.

00:25:59.979 --> 00:26:00.219
Right.

00:26:01.519 --> 00:26:03.180
I'm on LinkedIn Talk.

00:26:03.820 --> 00:26:04.701
I like all those things.

00:26:05.401 --> 00:26:06.121
Yeah.

00:26:06.161 --> 00:26:07.001
Is my camera going out?

00:26:08.122 --> 00:26:08.301
Well,

00:26:08.682 --> 00:26:09.702
I don't know whether it's your weather or

00:26:09.722 --> 00:26:10.143
my weather.

00:26:10.623 --> 00:26:13.203
Your question is, is YouTube...

00:26:14.541 --> 00:26:15.163
Yeah.

00:26:15.262 --> 00:26:16.263
Oh, all right.

00:26:16.284 --> 00:26:17.144
The question is,

00:26:17.525 --> 00:26:19.246
is YouTube the repository?

00:26:19.826 --> 00:26:21.028
Just understand how it works.

00:26:21.167 --> 00:26:23.569
Like YouTube was long form video only.

00:26:23.809 --> 00:26:25.372
And then they understood to get people to

00:26:25.412 --> 00:26:26.972
long form, create little,

00:26:27.053 --> 00:26:28.414
create movie trailers to get people to

00:26:28.434 --> 00:26:29.035
watch movies.

00:26:29.836 --> 00:26:31.416
So if it fits, like for me,

00:26:31.596 --> 00:26:34.079
reels and shorts are pretty identical.

00:26:35.176 --> 00:26:36.518
although sometimes i'll share the same

00:26:36.578 --> 00:26:38.400
content in both and one i'll get twenty

00:26:38.440 --> 00:26:39.882
thousand views and the other i get two

00:26:39.922 --> 00:26:42.564
hundred and why uh the interwebs i don't

00:26:42.785 --> 00:26:43.905
know but then you post the same thing

00:26:43.925 --> 00:26:45.867
two days later and it gets twenty thousand

00:26:45.887 --> 00:26:47.088
another one gets two hundred and then you

00:26:47.108 --> 00:26:48.790
just throw then you just throw you know

00:26:48.830 --> 00:26:49.570
your hands up in the air and you

00:26:49.592 --> 00:26:51.594
say uh people are gonna people and

00:26:51.653 --> 00:26:52.855
sometimes you're lucky but it's

00:26:52.894 --> 00:26:54.576
consistency it's the same in rehab right

00:26:55.634 --> 00:26:56.496
Why did I get results?

00:26:56.776 --> 00:26:57.375
Consistency.

00:26:57.776 --> 00:26:59.656
And then you start to figure out what

00:26:59.717 --> 00:27:00.337
resonates.

00:27:01.137 --> 00:27:02.979
I shared a reel earlier that I'll share

00:27:02.999 --> 00:27:03.799
with you when we're done.

00:27:04.160 --> 00:27:04.901
It essentially says,

00:27:06.020 --> 00:27:07.582
what I want to figure out after this

00:27:07.622 --> 00:27:10.183
call is what are your three types of

00:27:10.223 --> 00:27:10.503
reels?

00:27:10.864 --> 00:27:12.444
Formats.

00:27:12.464 --> 00:27:14.145
Remember when iMovie came out?

00:27:14.965 --> 00:27:15.366
Essentially,

00:27:15.386 --> 00:27:17.448
you could make a fun movie trailer,

00:27:17.768 --> 00:27:18.709
like drag and drop,

00:27:18.828 --> 00:27:18.989
like

00:27:19.695 --> 00:27:20.836
Bowling with guardrails,

00:27:20.936 --> 00:27:23.397
like just do a medium shot for three

00:27:23.458 --> 00:27:23.837
seconds.

00:27:23.877 --> 00:27:25.558
You drop a medium shot for three seconds.

00:27:25.838 --> 00:27:26.759
And then when you're done, you're like,

00:27:26.980 --> 00:27:28.201
this thing looks awesome.

00:27:28.421 --> 00:27:30.362
We actually made a movie trailer for our

00:27:30.741 --> 00:27:32.682
Halloween party first year in PT school.

00:27:33.002 --> 00:27:33.604
And it still gets,

00:27:33.624 --> 00:27:35.003
it's just all of our friends,

00:27:35.064 --> 00:27:35.805
but it's a movie trailer,

00:27:35.825 --> 00:27:36.404
like a horror movie.

00:27:36.605 --> 00:27:37.786
And it still gets a gajillion views on

00:27:37.806 --> 00:27:38.145
YouTube.

00:27:38.286 --> 00:27:38.526
Why?

00:27:38.905 --> 00:27:39.767
Because it tells a story.

00:27:39.846 --> 00:27:40.707
Even if you don't know the people,

00:27:40.787 --> 00:27:41.728
it's still an interesting story.

00:27:42.208 --> 00:27:44.088
right we'll figure out your three formats

00:27:44.469 --> 00:27:46.489
which things to do and then what needs

00:27:46.509 --> 00:27:48.950
to go in the format that's not removing

00:27:48.990 --> 00:27:52.490
the creativity i tell people if you want

00:27:52.510 --> 00:27:53.951
to think outside the box and i know

00:27:53.971 --> 00:27:55.391
you you're a think outside the box kind

00:27:55.411 --> 00:27:57.132
of guy you can only think outside the

00:27:57.152 --> 00:28:00.232
box when there's a box yes so i'm

00:28:00.252 --> 00:28:01.893
going to put you in three boxes and

00:28:01.932 --> 00:28:03.432
then do whatever you want to get out

00:28:03.452 --> 00:28:05.094
of the box go over around in between

00:28:05.253 --> 00:28:07.554
underneath we'll figure that out and that

00:28:07.653 --> 00:28:09.394
adds an ability to be consistent

00:28:10.184 --> 00:28:10.404
Right?

00:28:10.664 --> 00:28:11.726
It's like, if I go in the gym,

00:28:11.746 --> 00:28:12.125
what do you do?

00:28:12.165 --> 00:28:12.865
I can do anything.

00:28:13.226 --> 00:28:14.467
It's like, okay, well, I do.

00:28:16.067 --> 00:28:17.268
Uh, twenty minutes of cardio.

00:28:17.728 --> 00:28:18.268
Is that running?

00:28:18.288 --> 00:28:18.828
Is that biking?

00:28:18.949 --> 00:28:19.348
Don't care.

00:28:19.949 --> 00:28:20.888
Is it jumping jacks?

00:28:20.929 --> 00:28:21.410
Don't care.

00:28:21.730 --> 00:28:23.230
Make your heart rate above one forty.

00:28:23.369 --> 00:28:23.730
Got it.

00:28:24.151 --> 00:28:25.230
And then after we do strength,

00:28:25.290 --> 00:28:25.711
what is it?

00:28:26.030 --> 00:28:27.352
Well, is it leg day back?

00:28:27.511 --> 00:28:28.653
So I'm going to put you in a

00:28:28.692 --> 00:28:31.153
box and then you're going to repeat this

00:28:31.554 --> 00:28:34.295
because the best message is the one that

00:28:34.315 --> 00:28:34.615
shared.

00:28:35.276 --> 00:28:37.298
right you got a million dollar movie on

00:28:37.337 --> 00:28:38.778
your laptop and you never share it doesn't

00:28:38.798 --> 00:28:40.299
matter tree falls in the woods no one

00:28:40.339 --> 00:28:44.962
hears yep so we'll figure that out that's

00:28:44.982 --> 00:28:46.203
true okay i still think i'm gonna put

00:28:46.263 --> 00:28:48.165
on record as we record and go live

00:28:48.205 --> 00:28:51.028
november twenty-fifth we figure out a way

00:28:51.167 --> 00:28:52.128
your best movie

00:28:53.376 --> 00:28:56.778
is a camera crew comes with jason and

00:28:56.798 --> 00:29:01.119
jimmy to belize to please i'll go to

00:29:01.140 --> 00:29:03.961
guatemala but no i'm being serious which

00:29:03.980 --> 00:29:06.321
is now like tell the long form movie

00:29:06.622 --> 00:29:08.823
decide beforehand who are the characters

00:29:08.843 --> 00:29:11.064
we're going to tell the story of overshoot

00:29:11.483 --> 00:29:13.364
get someone who knows that don't jason

00:29:13.384 --> 00:29:15.805
should not edit this same reason it's hard

00:29:15.825 --> 00:29:16.945
for you to edit your own website

00:29:17.586 --> 00:29:19.446
right because it's not it's not easy to

00:29:19.487 --> 00:29:21.627
do it's a big thing but the cameraman

00:29:21.667 --> 00:29:23.788
comes through jason's a character these

00:29:23.808 --> 00:29:25.388
other two or three people are characters

00:29:25.849 --> 00:29:27.329
and when you show it you now have

00:29:27.369 --> 00:29:30.251
a long-form thing to send potential donors

00:29:30.291 --> 00:29:31.531
to do you want to be part of

00:29:31.551 --> 00:29:33.873
this story because we need donations to

00:29:33.893 --> 00:29:35.574
keep these things going and then you can

00:29:35.614 --> 00:29:37.555
cut that up into the content we just

00:29:37.595 --> 00:29:39.236
talked about and that's how you get a

00:29:39.276 --> 00:29:42.297
lot from a a lot from one yeah

00:29:43.035 --> 00:29:45.096
Yeah, I can see that.

00:29:45.136 --> 00:29:47.137
Let's get some donor who is like, yeah,

00:29:47.157 --> 00:29:47.878
I'll write a check,

00:29:47.919 --> 00:29:49.380
but you're going to be a producer of

00:29:49.440 --> 00:29:50.201
a movie.

00:29:50.221 --> 00:29:50.320
Right.

00:29:51.261 --> 00:29:52.782
And the movie is going to act.

00:29:52.843 --> 00:29:56.566
How great would it be if you said

00:29:56.605 --> 00:29:58.488
to them, this movie changes lives?

00:29:59.147 --> 00:30:01.430
It's like Red Cross did a great T-shirt.

00:30:01.529 --> 00:30:03.352
This shirt saves lives.

00:30:03.471 --> 00:30:04.313
I gave ten bucks.

00:30:04.333 --> 00:30:06.894
I can now say it saves lives.

00:30:07.035 --> 00:30:07.454
I'm cute.

00:30:07.494 --> 00:30:09.217
But that's what people want is to show

00:30:09.277 --> 00:30:10.116
up in a good way.

00:30:10.277 --> 00:30:10.837
Give them a chance.

00:30:10.857 --> 00:30:10.938
Yeah.

00:30:11.584 --> 00:30:12.345
That's exactly right.

00:30:12.365 --> 00:30:13.265
That's what people are looking for.

00:30:14.526 --> 00:30:15.826
You know what it is.

00:30:15.846 --> 00:30:17.448
You know the story of Tom's Shoes, right?

00:30:17.907 --> 00:30:18.188
Oh, yeah.

00:30:18.568 --> 00:30:19.648
Buy a pair, they give a pair.

00:30:19.669 --> 00:30:19.749
Yep.

00:30:20.569 --> 00:30:20.650
Yep.

00:30:20.670 --> 00:30:23.291
That's, yeah.

00:30:24.452 --> 00:30:24.732
Yeah.

00:30:25.692 --> 00:30:28.595
I mean, that has been something for us.

00:30:30.477 --> 00:30:32.317
It is one of those things where we

00:30:32.357 --> 00:30:34.459
put so much effort and work into making

00:30:34.499 --> 00:30:36.901
sure that all the logistics are taken care

00:30:36.921 --> 00:30:39.403
of for the students so that the people

00:30:39.442 --> 00:30:40.022
can be served.

00:30:40.657 --> 00:30:41.657
and not only our students,

00:30:41.858 --> 00:30:43.338
but also then the people that we work

00:30:43.378 --> 00:30:44.920
with and the communities that we go into,

00:30:46.921 --> 00:30:49.481
that it's just too much to try and

00:30:49.521 --> 00:30:51.163
film and document.

00:30:52.332 --> 00:30:52.612
I mean,

00:30:52.771 --> 00:30:54.313
I was just there this past week and

00:30:54.333 --> 00:30:56.275
was trying to just shoot some little

00:30:56.474 --> 00:30:57.394
Instagram stuff.

00:30:58.056 --> 00:30:58.895
And, you know.

00:30:58.915 --> 00:30:59.576
Were you doing,

00:30:59.797 --> 00:31:02.038
was that your video that was like three

00:31:02.098 --> 00:31:03.779
seconds out the car window,

00:31:03.859 --> 00:31:06.060
three seconds at a sunset, three seconds?

00:31:06.101 --> 00:31:07.301
It was one of the students did that

00:31:07.321 --> 00:31:07.801
last year.

00:31:07.883 --> 00:31:08.863
That was a good video.

00:31:09.222 --> 00:31:09.443
Yeah.

00:31:09.483 --> 00:31:11.045
That was a good video.

00:31:11.085 --> 00:31:12.526
So we tasked,

00:31:12.546 --> 00:31:14.186
so last year we tasked the students with,

00:31:14.646 --> 00:31:15.627
we had put them in the groups of

00:31:15.667 --> 00:31:17.068
four and said, okay,

00:31:17.108 --> 00:31:18.829
shoot us a one minute promo of our

00:31:18.849 --> 00:31:19.190
trip.

00:31:19.430 --> 00:31:20.530
That's brilliant.

00:31:20.550 --> 00:31:21.531
That's what you did with more people.

00:31:22.930 --> 00:31:25.512
All the good ones,

00:31:25.613 --> 00:31:27.153
all the good videos you saw last week

00:31:27.193 --> 00:31:28.895
on Instagram were the students ones.

00:31:29.757 --> 00:31:31.038
And all the ones of me speaking were

00:31:31.057 --> 00:31:33.221
basically me with a tripod and a camera,

00:31:34.142 --> 00:31:35.383
just trying to bring in some, you know,

00:31:35.423 --> 00:31:35.682
again,

00:31:35.722 --> 00:31:38.346
trying to hit that difference between how

00:31:38.365 --> 00:31:41.709
do I communicate the reality of the need

00:31:42.109 --> 00:31:45.093
versus how do I just attract you

00:31:45.798 --> 00:31:50.101
to a visual sort of display right yeah

00:31:50.141 --> 00:31:52.141
there is this math there is this math

00:31:52.181 --> 00:31:53.922
on instagram or these social platforms

00:31:53.961 --> 00:31:55.563
where it's like well if i do a

00:31:55.623 --> 00:31:57.943
funny dance or do something provocative i

00:31:57.963 --> 00:32:00.064
have views and that's awesome and you can

00:32:00.104 --> 00:32:01.704
make it you know a nickel for every

00:32:01.744 --> 00:32:03.006
ten thousand view that's cool but like

00:32:03.645 --> 00:32:05.747
that's not the game you're in no you

00:32:05.787 --> 00:32:07.727
want to have i'd rather you have a

00:32:07.826 --> 00:32:08.748
hundred views

00:32:09.587 --> 00:32:11.147
Forty of them are your right audience.

00:32:11.488 --> 00:32:13.108
Ten take action and come on a trip

00:32:13.328 --> 00:32:14.568
instead of ten thousand views.

00:32:14.628 --> 00:32:14.788
Now,

00:32:15.009 --> 00:32:16.068
you might strike lightning because your

00:32:16.088 --> 00:32:18.529
story is powerful and it would resonate

00:32:18.650 --> 00:32:19.829
even with someone who won't come on the

00:32:19.849 --> 00:32:22.029
trip or would never or they're not in

00:32:22.049 --> 00:32:22.431
health care.

00:32:22.790 --> 00:32:24.230
It's still a great story.

00:32:24.790 --> 00:32:26.111
It's just it's simple to tell.

00:32:26.131 --> 00:32:27.070
It just doesn't mean it's easy.

00:32:27.090 --> 00:32:27.531
Yeah.

00:32:27.731 --> 00:32:30.352
Yeah.

00:32:30.372 --> 00:32:32.511
So here's the quickest audit that I ask

00:32:32.551 --> 00:32:34.653
like companies or associations.

00:32:34.732 --> 00:32:34.873
I go.

00:32:36.249 --> 00:32:38.250
If this doesn't get done in thirty days,

00:32:38.570 --> 00:32:39.511
who gets in trouble?

00:32:40.291 --> 00:32:41.192
And people, well,

00:32:41.232 --> 00:32:42.594
it's not it's a group effort.

00:32:42.634 --> 00:32:43.855
It's they start looking around the room.

00:32:44.194 --> 00:32:46.336
And as Julie Reese would would say,

00:32:46.436 --> 00:32:47.518
another professor at Marymount,

00:32:47.758 --> 00:32:48.719
they start saying rhubarb,

00:32:48.759 --> 00:32:49.778
which is a rhubarb.

00:32:51.260 --> 00:32:51.800
And I'm like,

00:32:51.840 --> 00:32:52.821
then it's not going to get done.

00:32:53.241 --> 00:32:54.242
And it's not to say you want to

00:32:54.262 --> 00:32:55.503
get someone in trouble, but it's like,

00:32:55.564 --> 00:32:56.765
hey, who gets to own this?

00:32:58.093 --> 00:33:00.114
Who's responsible in a good way?

00:33:00.134 --> 00:33:02.635
Because if it's not in my responsibility,

00:33:02.655 --> 00:33:03.316
it doesn't get done.

00:33:03.676 --> 00:33:05.258
That's why when communications is like,

00:33:05.678 --> 00:33:06.637
well, hey, while you're there,

00:33:06.659 --> 00:33:07.939
if you could also shoot a video,

00:33:08.259 --> 00:33:09.519
that's a great supplement,

00:33:09.559 --> 00:33:10.780
but it can't be your only stuff.

00:33:10.800 --> 00:33:10.901
Right.

00:33:10.921 --> 00:33:13.823
Yeah.

00:33:13.883 --> 00:33:15.364
When is your next trip, by the way?

00:33:16.263 --> 00:33:18.546
We head out on February twenty eighth.

00:33:19.053 --> 00:33:20.875
How many are you doing a year?

00:33:21.414 --> 00:33:23.396
Walk us through what it looks like now.

00:33:23.436 --> 00:33:26.138
Right now, for global community,

00:33:26.519 --> 00:33:27.980
actually the next global community trip is

00:33:28.000 --> 00:33:28.681
in Costa Rica.

00:33:29.442 --> 00:33:31.804
It's the third of January to the tenth

00:33:31.824 --> 00:33:33.085
of January, I believe.

00:33:33.484 --> 00:33:34.486
Is that Sunday to Sunday?

00:33:34.586 --> 00:33:34.886
Whatever.

00:33:35.366 --> 00:33:36.448
In around those dates.

00:33:37.409 --> 00:33:38.390
Third to the tenth of January,

00:33:38.410 --> 00:33:41.291
and that's going to be a pre-nursing,

00:33:41.372 --> 00:33:44.634
pre-med trip of

00:33:45.595 --> 00:33:46.695
twelve students, I believe,

00:33:46.996 --> 00:33:47.876
that are coming down.

00:33:47.977 --> 00:33:49.577
Going to be working with some physicians

00:33:49.617 --> 00:33:50.179
down there,

00:33:50.278 --> 00:33:55.542
do some health screens and basically serve

00:33:55.563 --> 00:33:56.644
that community for that week.

00:33:57.203 --> 00:33:59.365
Then February twenty eighth,

00:33:59.486 --> 00:34:01.567
Marymount University's physical therapy

00:34:01.607 --> 00:34:03.568
program is sending twenty six students

00:34:04.170 --> 00:34:05.330
down to Guatemala.

00:34:06.270 --> 00:34:07.752
We'll be working with a couple of local

00:34:07.772 --> 00:34:08.552
communities there.

00:34:08.652 --> 00:34:10.655
We just connected with one of the local

00:34:10.695 --> 00:34:11.114
mayors who

00:34:12.423 --> 00:34:14.664
is like, hey, come, we need to help,

00:34:14.704 --> 00:34:15.224
come serve.

00:34:15.244 --> 00:34:18.086
So he has eighteen different sort of

00:34:18.126 --> 00:34:20.347
townships in his jurisdiction.

00:34:21.068 --> 00:34:22.309
And so we're going to serve in three

00:34:22.329 --> 00:34:23.208
or four of those.

00:34:24.570 --> 00:34:25.710
The second week of that trip,

00:34:25.730 --> 00:34:28.251
we're going to be joined by nurses from

00:34:28.711 --> 00:34:31.052
pre-nursing, pre-med, pre-dental.

00:34:31.873 --> 00:34:35.094
It's an organization based in University

00:34:35.114 --> 00:34:35.855
of South Carolina.

00:34:36.474 --> 00:34:38.235
So they're bringing thirty two,

00:34:38.295 --> 00:34:39.876
thirty three students down.

00:34:40.447 --> 00:34:42.226
And then there's a pre-physicians

00:34:42.246 --> 00:34:44.007
assistance program that's bringing in

00:34:44.208 --> 00:34:45.648
sixteen down the same week.

00:34:46.228 --> 00:34:46.967
So we're going to have an

00:34:47.108 --> 00:34:49.509
interdisciplinary team, pre-med,

00:34:49.528 --> 00:34:52.769
pre-nursing, pre-PA, DPT students,

00:34:53.809 --> 00:34:56.570
all serving in the community with local

00:34:56.670 --> 00:35:00.010
Guatemalan and Nicaraguan physicians who

00:35:00.050 --> 00:35:04.952
are there to really try and impact these

00:35:04.992 --> 00:35:07.273
communities that we have been granted

00:35:07.373 --> 00:35:08.393
access to by the mayor.

00:35:09.278 --> 00:35:11.219
Um, you know, within a, uh,

00:35:11.239 --> 00:35:12.739
it's a short timeframe within, you know,

00:35:12.760 --> 00:35:13.840
sort of a week to two weeks,

00:35:13.960 --> 00:35:15.081
but yeah.

00:35:15.101 --> 00:35:16.762
What's the cost if, uh,

00:35:17.141 --> 00:35:19.181
what's the cost of adding one extra

00:35:19.222 --> 00:35:19.581
student?

00:35:20.202 --> 00:35:22.583
Cause getting a professional videographer

00:35:22.603 --> 00:35:23.603
to come is going to charge you.

00:35:23.623 --> 00:35:23.704
Yeah.

00:35:24.543 --> 00:35:26.005
But students want a student.

00:35:26.304 --> 00:35:26.905
I was an intern.

00:35:26.985 --> 00:35:27.505
I hustled,

00:35:27.905 --> 00:35:29.445
but a real project is better than a

00:35:29.485 --> 00:35:30.146
fake project.

00:35:30.806 --> 00:35:31.826
You know where I'm going with this,

00:35:31.867 --> 00:35:33.847
which is like Marymount has digital arts

00:35:33.947 --> 00:35:35.268
or whatever you guys would call

00:35:35.307 --> 00:35:36.327
communications or journalism.

00:35:37.088 --> 00:35:39.650
so the the reality of it would be

00:35:40.449 --> 00:35:42.010
you know to be honest it would just

00:35:42.030 --> 00:35:45.574
be a flight um hotel room and meals

00:35:46.253 --> 00:35:48.235
for the time that they were there so

00:35:48.356 --> 00:35:50.117
it's uh you know i mean because everything

00:35:50.217 --> 00:35:52.277
else is covered you know transportation

00:35:52.798 --> 00:35:54.400
adding another person into the bus we've

00:35:54.440 --> 00:35:55.561
already got a couple of sites that are

00:35:55.581 --> 00:35:59.724
free so the reality of the expense would

00:35:59.784 --> 00:36:02.164
be that you know it would be the

00:36:02.204 --> 00:36:04.487
flight the hotel meals um

00:36:05.382 --> 00:36:07.922
And then just that person traveling with

00:36:07.983 --> 00:36:08.882
us, being with us.

00:36:11.003 --> 00:36:12.864
Is there a way for if a company

00:36:12.903 --> 00:36:13.824
wanted to give you money,

00:36:13.864 --> 00:36:14.943
can they underwrite?

00:36:14.983 --> 00:36:16.403
Can they sponsor a student?

00:36:16.443 --> 00:36:18.025
Can people sponsor a student?

00:36:18.625 --> 00:36:18.925
Oh, yeah.

00:36:18.965 --> 00:36:23.146
Well, I mean, for Marymount's trips,

00:36:24.206 --> 00:36:25.507
our students are actually fundraising

00:36:25.547 --> 00:36:27.626
their own way right now.

00:36:28.206 --> 00:36:31.568
So we have a donation website that we've

00:36:31.588 --> 00:36:32.047
been using.

00:36:32.519 --> 00:36:34.121
That's posted up on all my socials.

00:36:34.240 --> 00:36:35.541
I can send you the links for that

00:36:36.362 --> 00:36:38.762
through the organization Zephy.com.

00:36:39.824 --> 00:36:42.025
Basically, it's kind of like GoFundMe,

00:36:42.085 --> 00:36:42.925
but Zephy,

00:36:44.726 --> 00:36:46.086
they actually allow you to put zero

00:36:46.166 --> 00:36:47.628
dollars into the fees.

00:36:48.068 --> 00:36:50.449
So you can actually select zero fees,

00:36:50.469 --> 00:36:51.891
which means that all the money you give

00:36:52.251 --> 00:36:53.711
goes directly to support students.

00:36:55.271 --> 00:36:57.153
And the platform that they use allows us

00:36:57.173 --> 00:36:59.775
to set up like a general fund.

00:37:00.184 --> 00:37:02.266
but each student has their own donation

00:37:02.367 --> 00:37:02.726
page.

00:37:03.327 --> 00:37:06.349
So if you wanna donate to Jason Craig,

00:37:06.690 --> 00:37:08.650
you click on my name and your donation

00:37:08.690 --> 00:37:10.092
goes straight into my account,

00:37:11.172 --> 00:37:12.813
even though it's centrally sort of

00:37:13.313 --> 00:37:14.315
collated and collected.

00:37:15.335 --> 00:37:16.416
And the other nice thing about that

00:37:16.956 --> 00:37:18.938
platform is that they write a check every

00:37:18.978 --> 00:37:19.217
week.

00:37:19.778 --> 00:37:21.239
So you're not waiting ninety days.

00:37:21.260 --> 00:37:24.501
So I did a lot of time looking

00:37:24.521 --> 00:37:25.121
around to find.

00:37:25.141 --> 00:37:25.463
So yeah,

00:37:25.523 --> 00:37:27.324
every Monday they cut us a check of

00:37:27.364 --> 00:37:28.625
what was donated the week before

00:37:29.184 --> 00:37:30.945
So the money's in our account and not

00:37:31.005 --> 00:37:33.206
in their account for any length of time.

00:37:33.726 --> 00:37:34.726
So we have that ability.

00:37:34.746 --> 00:37:36.166
I mean,

00:37:36.327 --> 00:37:38.929
I can make it to anybody that is

00:37:39.009 --> 00:37:42.289
interested in making a donation to support

00:37:42.329 --> 00:37:43.130
the work that we're doing.

00:37:43.271 --> 00:37:45.112
Or if we did have an opportunity to

00:37:45.152 --> 00:37:46.072
bring a student out with us,

00:37:46.132 --> 00:37:46.692
even for a week,

00:37:46.731 --> 00:37:47.913
even if we flew them in for a

00:37:47.972 --> 00:37:50.014
few days and all they did was film

00:37:50.034 --> 00:37:52.514
for three, four days,

00:37:52.534 --> 00:37:54.376
then we can probably make that happen.

00:37:55.096 --> 00:37:56.597
It would be interesting to do something

00:37:56.617 --> 00:37:57.637
like that this year because this is our

00:37:57.677 --> 00:37:58.398
fifteenth year.

00:37:59.393 --> 00:37:59.652
Um,

00:37:59.693 --> 00:38:01.313
this is literally our fifteenth trip at

00:38:01.353 --> 00:38:02.954
Marymount, um, since,

00:38:03.735 --> 00:38:07.077
which seems like forever, but, uh,

00:38:07.117 --> 00:38:07.818
you know, that there,

00:38:07.938 --> 00:38:09.297
there's a lot of story to tell.

00:38:09.318 --> 00:38:09.798
Yeah.

00:38:10.139 --> 00:38:12.699
Um, there's a lot of, of backstory.

00:38:12.900 --> 00:38:14.521
I just was looking at some of our

00:38:14.641 --> 00:38:16.521
old videos and old, and that's where the,

00:38:16.782 --> 00:38:18.322
the, the one, the I am video that,

00:38:18.342 --> 00:38:19.164
I mean,

00:38:19.244 --> 00:38:22.164
that was shot on a camcorder was twelve

00:38:22.184 --> 00:38:22.684
years ago.

00:38:22.764 --> 00:38:24.606
I don't even think, you know, in fact,

00:38:24.867 --> 00:38:27.007
our cell phones didn't work in Costa Rica

00:38:27.027 --> 00:38:27.467
when we went.

00:38:27.963 --> 00:38:30.105
We actually had in-country flip phones

00:38:30.125 --> 00:38:32.226
that we had to buy the SIM cards

00:38:32.266 --> 00:38:34.146
for because our cell phones didn't work.

00:38:34.887 --> 00:38:35.708
So, you know,

00:38:35.748 --> 00:38:37.409
you look at the quality of the images

00:38:37.509 --> 00:38:39.909
on that and it's so blurry and it's

00:38:39.969 --> 00:38:40.449
horrible.

00:38:40.510 --> 00:38:41.871
But, you know, I'm like,

00:38:42.952 --> 00:38:44.172
I just I love that video.

00:38:44.753 --> 00:38:46.132
The music was a friend of mine from

00:38:46.172 --> 00:38:48.914
back in Belfast that recorded that.

00:38:49.215 --> 00:38:51.795
And so I just we put that compilation

00:38:51.835 --> 00:38:54.338
together, you know,

00:38:54.498 --> 00:38:56.579
like literally it was twenty twenty.

00:38:58.206 --> 00:38:58.367
Um,

00:38:58.407 --> 00:39:04.670
but even the graininess of the video tells

00:39:04.731 --> 00:39:05.291
part of the story.

00:39:05.311 --> 00:39:05.570
It's good.

00:39:05.590 --> 00:39:07.813
You're like, this is old, right?

00:39:07.833 --> 00:39:09.853
Like we've been doing this for a while.

00:39:09.974 --> 00:39:10.175
Like,

00:39:10.215 --> 00:39:12.036
so that story every once in a while

00:39:12.396 --> 00:39:14.257
that shows that shows legitimacy and

00:39:14.297 --> 00:39:14.737
authority.

00:39:14.757 --> 00:39:15.057
It's like,

00:39:15.277 --> 00:39:16.878
we've been doing this for a while.

00:39:17.179 --> 00:39:19.681
If you want a trip that, you know,

00:39:19.701 --> 00:39:20.722
you're going to leave your house,

00:39:20.862 --> 00:39:22.543
have a great time, come home safe,

00:39:22.702 --> 00:39:23.583
all the right paperwork.

00:39:23.643 --> 00:39:24.324
We do this.

00:39:24.603 --> 00:39:25.385
This is what we do.

00:39:25.405 --> 00:39:25.625
Yeah.

00:39:26.985 --> 00:39:27.146
So,

00:39:27.992 --> 00:39:28.632
So yeah,

00:39:29.253 --> 00:39:31.137
it's been an exciting journey so far.

00:39:31.918 --> 00:39:32.601
Long may it continue.

00:39:33.969 --> 00:39:38.231
globalcommunityhealthvolunteers.org if

00:39:38.271 --> 00:39:39.291
someone wants to take a look at what

00:39:39.311 --> 00:39:39.811
we were doing.

00:39:41.032 --> 00:39:42.512
Let me know how I can help because

00:39:42.552 --> 00:39:43.713
I'm an alum.

00:39:43.753 --> 00:39:46.134
So I would love to buy a t-shirt

00:39:46.173 --> 00:39:46.594
or whatever.

00:39:46.715 --> 00:39:48.894
Give me a student who's hustling but needs

00:39:48.914 --> 00:39:50.115
a donation or two.

00:39:50.135 --> 00:39:51.016
Give me somebody good.

00:39:51.036 --> 00:39:52.737
I can do that.

00:39:53.476 --> 00:39:55.318
But yeah, let's tell the stories.

00:39:56.137 --> 00:39:57.378
Let's figure out how to do that.

00:39:57.697 --> 00:39:59.458
The only advice I would give because I've

00:39:59.498 --> 00:40:00.679
seen students do this.

00:40:01.300 --> 00:40:02.179
I was one myself.

00:40:03.233 --> 00:40:05.755
They tell what the student tells what they

00:40:05.775 --> 00:40:06.695
are getting out of it.

00:40:08.016 --> 00:40:10.177
Talk more about the impact of what someone

00:40:10.217 --> 00:40:11.097
else gets.

00:40:11.438 --> 00:40:13.057
Okay.

00:40:13.139 --> 00:40:14.579
And the other thing was, remember,

00:40:14.759 --> 00:40:18.320
we did a T-shirt sale or whatever to

00:40:18.360 --> 00:40:18.740
fundraise.

00:40:18.800 --> 00:40:19.581
And I literally said,

00:40:19.722 --> 00:40:20.521
I like what you're doing.

00:40:21.960 --> 00:40:23.400
But we're that's internal.

00:40:23.521 --> 00:40:25.603
That's like we're selling to ourselves.

00:40:25.762 --> 00:40:27.003
I'd rather just give the twenty bucks

00:40:27.023 --> 00:40:28.284
because I know I'm losing twelve out of

00:40:28.304 --> 00:40:29.806
the twenty to buy the shirt that I'm

00:40:29.826 --> 00:40:30.726
going to wear six times.

00:40:31.007 --> 00:40:31.728
I love the idea.

00:40:32.108 --> 00:40:33.208
But if you're going to sell shirts,

00:40:33.509 --> 00:40:35.530
sell them to other people like this shirt

00:40:35.570 --> 00:40:36.931
saves lives like that.

00:40:37.311 --> 00:40:38.893
Other people in on the team.

00:40:40.673 --> 00:40:41.815
And then we did, you know,

00:40:41.974 --> 00:40:44.657
the the the the magic thing that my

00:40:44.697 --> 00:40:46.358
class or a couple of classes around mine

00:40:46.378 --> 00:40:47.820
did was that five K. Now,

00:40:47.860 --> 00:40:48.820
it's a lot of work.

00:40:49.471 --> 00:40:51.152
for a big payoff instead of a little

00:40:51.193 --> 00:40:52.614
bit of work in selling shirts or a

00:40:52.653 --> 00:40:53.114
bake sale.

00:40:53.195 --> 00:40:54.295
None of these are good or bad.

00:40:54.996 --> 00:40:55.317
It's just,

00:40:55.456 --> 00:40:56.657
I'd rather do a lot of work for

00:40:56.757 --> 00:41:00.541
one boom than hawking t-shirts to college

00:41:00.561 --> 00:41:01.862
students who have no money anyway.

00:41:02.864 --> 00:41:03.143
Yes.

00:41:03.344 --> 00:41:04.704
They want every t-shirt for ten bucks.

00:41:04.724 --> 00:41:06.086
It costs you twelve to put in color.

00:41:06.106 --> 00:41:06.246
Correct.

00:41:06.266 --> 00:41:08.588
I'm not going to pay twelve bucks for

00:41:08.628 --> 00:41:08.748
that.

00:41:08.768 --> 00:41:09.809
It's like, dude, it cost me twelve.

00:41:09.829 --> 00:41:11.512
I'm losing thirty-eight cents by selling

00:41:11.532 --> 00:41:12.512
you this shirt for ten bucks.

00:41:12.532 --> 00:41:12.972
Like, I don't,

00:41:13.052 --> 00:41:13.793
what do you want me to do?

00:41:14.380 --> 00:41:16.282
i'd rather take ten bucks get away from

00:41:16.302 --> 00:41:17.943
me or whatever yeah so again and

00:41:17.983 --> 00:41:20.065
fundraising is simple not easy it's just

00:41:20.184 --> 00:41:21.706
get the money from their pocket to yours

00:41:22.286 --> 00:41:24.447
yeah that's simple it's of course not easy

00:41:24.987 --> 00:41:28.190
it is worth it to do well yeah

00:41:28.269 --> 00:41:29.871
and it's about story i mean that's what

00:41:29.931 --> 00:41:31.932
that's what when people see the story and

00:41:31.952 --> 00:41:33.893
people buy into the story you know i

00:41:33.934 --> 00:41:36.355
mean we've had three hundred people donate

00:41:36.376 --> 00:41:38.476
to our students already this year

00:41:39.559 --> 00:41:41.201
So we've raised about thirty thousand

00:41:41.240 --> 00:41:42.862
dollars already so far in the past two

00:41:42.882 --> 00:41:43.143
months.

00:41:44.903 --> 00:41:45.284
That's great.

00:41:45.304 --> 00:41:48.226
But there's still more to be raised and

00:41:48.586 --> 00:41:49.947
there's still more story to tell.

00:41:50.887 --> 00:41:51.588
So, you know,

00:41:51.628 --> 00:41:55.251
now we'll shoot out some more stuff.

00:41:55.871 --> 00:41:57.492
Giving Tuesdays coming up next week,

00:41:57.572 --> 00:41:58.153
that sort of thing.

00:41:58.253 --> 00:41:59.114
End of year giving.

00:41:59.134 --> 00:42:00.735
I forgot about that.

00:42:02.536 --> 00:42:04.438
We actually found out last year that there

00:42:04.458 --> 00:42:05.679
are there are businesses and

00:42:05.719 --> 00:42:06.420
organizations.

00:42:06.460 --> 00:42:08.681
So if your company has a matching

00:42:08.782 --> 00:42:09.322
donation,

00:42:10.510 --> 00:42:11.851
There are a lot of dollars that go

00:42:11.891 --> 00:42:12.672
unused that way.

00:42:12.911 --> 00:42:13.371
Uh-huh.

00:42:13.672 --> 00:42:15.612
A group called Benevity, I believe it is,

00:42:15.793 --> 00:42:18.914
that your HR company or your HR group

00:42:18.934 --> 00:42:19.554
may know about.

00:42:19.614 --> 00:42:20.094
Understood.

00:42:20.114 --> 00:42:20.653
I didn't know that.

00:42:21.353 --> 00:42:22.855
You make a donation,

00:42:22.914 --> 00:42:24.255
and then the business gives us money as

00:42:24.295 --> 00:42:24.434
well.

00:42:24.454 --> 00:42:25.115
It's like, sweet.

00:42:25.295 --> 00:42:25.815
That's free money.

00:42:25.835 --> 00:42:27.255
I found that out after I did a

00:42:27.295 --> 00:42:29.637
Leukemia and Lymphoma Society event that

00:42:29.717 --> 00:42:31.378
somebody's dad worked.

00:42:31.797 --> 00:42:33.197
I would have just given him five hundred

00:42:33.217 --> 00:42:34.097
bucks, and they would have given.

00:42:34.117 --> 00:42:36.278
I was like, ah, that hurts.

00:42:36.458 --> 00:42:37.539
That hurts.

00:42:37.820 --> 00:42:38.940
Yeah, that's a good point.

00:42:39.541 --> 00:42:41.748
So yeah, we're always looking around.

00:42:42.010 --> 00:42:45.021
And then trying to get people to hear

00:42:45.061 --> 00:42:45.523
the story

00:42:46.344 --> 00:42:48.144
and then understand what we do so that

00:42:48.164 --> 00:42:49.306
they're invested.

00:42:50.487 --> 00:42:51.947
Because that's a critical thing.

00:42:51.967 --> 00:42:53.507
It's not just about one-offs for us.

00:42:53.588 --> 00:42:55.148
It's always been about sustainability.

00:42:55.570 --> 00:42:56.829
So how do we do that with everybody

00:42:56.869 --> 00:42:57.090
else?

00:42:57.230 --> 00:42:58.451
There's a reason they put the New York

00:42:58.471 --> 00:43:00.072
City Marathon on TV every year.

00:43:00.351 --> 00:43:00.853
Number one,

00:43:01.092 --> 00:43:02.092
you can sell commercials and it's

00:43:02.112 --> 00:43:02.634
something to look at.

00:43:03.074 --> 00:43:04.195
I watched it every year from when I

00:43:04.255 --> 00:43:06.876
was eight until I ran the damn thing.

00:43:07.215 --> 00:43:09.637
It gives you something to aspire to.

00:43:09.878 --> 00:43:12.659
There's a reason Rolex puts ads in

00:43:12.699 --> 00:43:13.099
Wimbledon.

00:43:13.699 --> 00:43:14.860
They're trying to sell status,

00:43:14.940 --> 00:43:16.641
and when you can eventually afford it,

00:43:17.021 --> 00:43:17.603
we'll be here.

00:43:18.322 --> 00:43:21.085
So this is what content really is,

00:43:21.125 --> 00:43:22.326
which is I'm going to tell you this.

00:43:22.346 --> 00:43:23.827
I'm going to create a story in your

00:43:23.847 --> 00:43:25.186
life, and I pop up here and there.

00:43:25.648 --> 00:43:26.268
But eventually,

00:43:26.307 --> 00:43:27.849
if I'm the right thing and I'm in

00:43:27.869 --> 00:43:28.710
the back of your brain,

00:43:29.849 --> 00:43:31.672
I'm the one you think of first.

00:43:31.711 --> 00:43:31.831
Yeah.

00:43:32.431 --> 00:43:33.353
Yeah.

00:43:33.373 --> 00:43:33.474
Great.

00:43:33.494 --> 00:43:34.416
Jason, thanks for doing what you do.

00:43:35.036 --> 00:43:35.637
Hey, no problem.

00:43:35.657 --> 00:43:37.099
Community health volunteers is a fantastic

00:43:37.119 --> 00:43:37.501
organization.

00:43:37.521 --> 00:43:38.302
I'm glad you're doing that still.

00:43:38.322 --> 00:43:38.802
That's good.

00:43:39.204 --> 00:43:39.543
Thank you.

00:43:39.824 --> 00:43:40.144
Thank you.

00:43:40.286 --> 00:43:40.545
All right.

00:43:40.565 --> 00:43:41.327
We'll talk again soon.

00:43:41.387 --> 00:43:42.469
I appreciate the time of the live stream.

00:43:42.489 --> 00:43:42.630
Yep.

00:43:43.652 --> 00:43:44.112
Talk to you later.

00:43:44.132 --> 00:43:45.014
Bye now.