Healthcare and PT clinic marketing in 2026 is changing fast. In this episode, we break down what to start, stop, and continue doing to attract patients, grow your brand, and keep your sanity.
Description:
Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind:
What should we start, stop, and continue in 2026?
You’ll hear:
💥 Why newsletters are usually garbage (and how to fix them)
🧠 Planning your year: proactive vs. reactive
❌ The death of Canva-text testimonial dumps
✅ The real ROI of Facebook ads for workshops
🔥 “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & more
Plus: A listener question on converting social views to actual appointments.
00:00 – Welcome to "Marketing Doesn’t Work!" 🎙️
02:10 – How Andrea plans her year
06:33 – Start / Stop / Continue for 2026
14:18 – Listener Question: "How do I convert views into patients?"
22:09 – The ROI of Facebook Ads for Workshops
29:44 – Patient Testimonials: Real or Hostage Videos?
35:16 – Keep It or Dump It: 2026 Marketing Tactics
- 35:28 – Clinic Blogs for SEO
- 38:17 – Facebook Ads for Events
- 42:51 – Clinician Reels
- 45:19 – Clinic Newsletters
50:04 – Parting Shot: If you have nothing good to say...
53:00 – Outro & What’s Next
🎧 Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.
