Physical therapists are undervalued — but it’s not your fault. In this episode, we show how PTs can stop waiting to be picked and start playing offense in 2026. Rebekah Griffith (EDDPT) joins Jimmy to break down mindset traps, marketing myths, and how to show your value without burning out.
👇 If you’re a PT tired of being overlooked — this one’s for you.
00:00 – Intro
02:15 – What PTs Should Leave Behind in 2025
14:10 – The “Wrecking Ball of Why”
21:45 – When Patients (or Legislators) Don’t Care
28:30 – Marketing Mindset: The Disney Ride Analogy
37:40 – Attention ≠ Marketing: It’s Bigger
46:00 – Play Offense, Not Defense
54:00 – Parting Shots & What’s Next
