The Mindset Shift Every Physical Therapist Needs to Make

What does it take to build a PT brand that actually connects with people?
Craig Lindell — co-founder of Prehab Guys — unpacks the full journey from PT school to global brand. He shares the mindset shifts, business pivots, and personal values that helped turn a simple content idea into a tech-powered movement. This episode hits hard on branding, clarity, startup thinking, and why most PTs are stuck in a messaging identity crisis.

👀 Watch if you're a PT, clinic owner, or healthcare entrepreneur trying to stand out without selling out.

⏱️ Chapters

00:00 - Intro
02:15 - Craig’s backstory: From PT school to Prehab
10:00 - Building a brand vs. building a clinic
15:20 - Why clarity beats hustle
22:05 - Scaling without losing soul
29:00 - Messaging tips every PT needs
34:10 - Endurance mindset & the Ironman effect
41:00 - Game time: Endurance Mode
46:00 - Final mic drop: Purpose → Values → Action

🔗 Links

🎙️ Guest: Craig Lindell | @theprehabguys

🌐 Website: https://theprehabguys.com

🎥 YouTube: The Prehab Guys