In this episode of PT Pintcast, Jimmy sits down with Tony Maritato and Dave Kittle for a no-BS conversation about how physical therapists and clinic owners can grow smarter — not just bigger — in 2026.
You’ll learn:
Why most PTs are already doing $10,000 evaluations (but charging $100)
How content creation is the ultimate long game for credibility and growth
Creative marketing strategies (like fake holidays and barbershop shoots)
Why selling accountability and transformation beats sessions every time
How to blend Peter Attia-level trust with a local clinic’s authenticity
🎯 Whether you run a cash-based practice, work in corporate PT, or are building a side hustle, this episode is your 2026 game plan.
⏱️ Timestamps: 00:00 - Intro 02:15 - Cherry Smash, fake holidays, and creative clinic ideas 14:30 - Pricing psychology, productizing transformation, and Peter Attia models 32:10 - Marketing hacks, AI in content, and podcast leverage 47:00 - LinkedIn wine-roasts, credibility, and building visibility 54:00 - Final thoughts and predictions for PT in 2026
🔗 Links + Resources
Tony Maritato on YouTube: https://www.youtube.com/c/MedicareBilling
Dave Kittle’s Show: https://www.youtube.com/@thedavekittleshow/featured
PT Pintcast: https://www.ptpintcast.com/
🎧 Subscribe & Follow: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube: https://www.youtube.com/@PTPintcast
Instagram: https://www.instagram.com/ptpintcast
LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Twitter/X: https://x.com/PTPintcast
