PT Orgs Are Making This One Critical Mistake (Red Bull Isn't)

Today on the PT Breakfast Club, we go from CordiCluck the cortisol chicken to MedBridge strategy, Red Bull marketing, and why your chapter or academy might be missing the boat by not seeing themselves as media companies.

🎤 What started in a PT school bedroom with 1 mic and 0 listeners now reaches orgs with million-dollar budgets.
How? Showing up twice a week for a decade.

We unpack:

Why CEU platforms should partner, not compete
The genius of Red Bull’s content-first empire
Why most PT orgs are wasting FOMO opportunities
What McDonald’s can teach you about Google Reviews
And fake-but-actually-useful sponsors like CPTGPT™ and CordyCluck™

🔔 Don’t forget to like, comment, and subscribe for more PT brains, breakfast banter, and bold opinions.

👇 Drop your hot takes below — who’s REALLY the media company in PT?

0:00 – Intro + Silly Sponsor Reads
3:40 – Building a podcast brick by brick
12:30 – Why orgs aren’t doing content right
28:00 – MedBridge x APTA: The partnership no one’s doing
44:00 – Fake sponsor: CordyCluck™
55:00 – Lessons from Red Bull & McDonald's
59:00 – Final Thoughts + CPTGPT™