PT Clinics Are Dying While Equinox Gets Rich—Here's Why

💥 PT Clinics vs Corporate Wellness: Who’s Winning in 2025?

In this episode, Jimmy McKay teams up with Dave Kittle to unpack the real reasons PT clinics are losing ground to wellness brands like Equinox, Lifetime, and red light therapy chains—and what to do about it. From APTA’s slow pivots to private practice cash models that actually scale, they lay out the content + revenue blueprint for the future of PT.

🔥 Whether you're a PT, marketer, or just wellness-obsessed, this is a must-watch.

👇 Chapters & Highlights

00:00 Intro – Why PT Is Losing Ground to Wellness Chains
04:12 How Red Light Therapy & Cold Plunges Became Mainstream
08:35 Why APTA Will Panic Too Late
13:29 Jimmy’s 3-Circle Model for Association Growth
19:45 “Fish in a Barrel” – The Gym Strategy for PT Clinics
25:02 Membership = Belonging (Not CEUs)
27:50 Cash Clinic Wins & Fast Decisions
34:00 Dave’s Brick & Mortar: Proof PT Isn’t Dead
39:30 Favorite PT’s Favorite PT – Campaign Concept