🎙️ In this episode of PT Breakfast Club, Jimmy McKay, Dave Kittle, and Tony Maritato tackle the uncomfortable truth: most PTs hate the word "sales"—but love clinical confidence. So how do you bridge that gap?
We explore:
✅ How AI tools (used in dental, HVAC & construction) are boosting PT onboarding and eval reviews
✅ Why CPGs are being updated with tech in mind
✅ What questions to ask at Graham Sessions 2025
✅ Rebuttals, roleplay, and recording patient evals (with consent, of course)
🔥 Don't miss this one if you're looking to stay ahead of the PT curve—slowly, then suddenly.
📲 Subscribe for more: @ptpinecast
00:00 – Cold open & intro
03:42 – What even is a sales AI tool in PT?
08:30 – Therapist response to recording evals
15:10 – High-volume clinics: Why this won’t work (yet)
21:55 – “Sales” vs “Clinical Confidence”: Reframing the pitch
29:40 – Graham Sessions preview & “3 questions to ask”
36:33 – How AI is entering CPGs (ANKLE CPG mention)
43:12 – Lessons from HVAC, dental, and construction industries
51:00 – Roleplay, rebuttals, and therapist opt-in
56:30 – Final thoughts: adoption curves, Hemingway quotes & future-proofing
Then — Diamond Dave Kittle casually drops something wild:
a patient found him through GROK, not Google, not referrals.
Is AI becoming the next referral source?
What does “SEO for AI” even mean?
And how do clinics make sure algorithms don’t forget they exist?
If we have time, we’ll also dig into how content, personality, and monetization actually evolve — and why expertise alone may no longer be enough.
Topics today:
• Hinge Health, “PT‑First,” and corporate incentives
• AI discovery and the future of patient referrals
• Becoming “AI‑discoverable” as a clinician or clinic
• Content, credibility, and monetization in rehab
Live Tuesdays & Thursdays · 8:30am ET
For PTs, rehab pros, clinic owners, and anyone building a future in healthcare.
