Are you ready for what’s coming to the physical therapy industry? Alex Bendersky joins us LIVE from APTA Private Practice's Graham Sessions to talk survival, resilience, and the trillion-dollar opportunity most clinics are sleeping on.
✅ Why risk-based care isn't optional anymore
✅ The Medicare crash of 2002 and what we didn’t learn
✅ How to recession-proof your clinic
✅ The MSK market you're not even targeting (yet)
🎙️ Hosted by Jimmy McKay
00:00 Intro — Live from Graham Sessions
01:10 Alex’s Backstory: 20 Years in the Game
03:40 What Scares PTs (and Why That’s Good)
06:15 Medicare Cap & the Wake-Up Call of 2002
08:30 Business Resilience in Today’s Climate
11:00 What Happens When 50% of Your Patients Vanish
13:20 Why PT is Becoming a Fringe Industry
15:00 Trillion-Dollar MSK Opportunity
17:20 The Parting Shot: Be Ready or Be Replaced
19:00 Outro & Next Steps
