How do you market a physical therapy clinic the right way — without wasting time on disconnected tactics? In this episode of PT Pintcast, host Jimmy McKay sits down with healthcare marketing expert Andrea Tager to dissect why so many PT clinics say “marketing doesn’t work”… and what to do instead.
From content strategy to branding, audience targeting, and the power of positioning, this episode is a must-listen for clinic owners, healthcare marketers, and PT entrepreneurs looking to grow with intention.
👀 You’ll learn:
Why “random acts of marketing” don’t move the needle
The difference between branding and brand
How to create messaging that speaks directly to your ideal patient
Why knowing your audience beats “being for everyone”
Why your tagline might be mushy, not mighty
🚨 Featuring the debut of the game: Mushy or Mighty — live feedback on real PT positioning statements!
⏱️ CHAPTERS
00:00 – Intro: “Marketing Doesn’t Work!”
04:12 – Sales Funnels vs. Real-Life Journeys
08:33 – Are You Solving the Wrong Problem?
12:10 – Random Acts of Marketing = Random Results
16:40 – Tactical Content vs. Strategic Marketing
23:18 – Tchotchkes and Trade Mags: Patchwork Marketing
29:10 – The Kitchen Renovation Analogy
36:05 – Mac vs. PC: A Masterclass in Framing
42:55 – How to Create Positioning That Actually Works
49:00 – Game Time: “Mushy or Mighty”
54:00 – Parting Shots + Clippable Mic Drops
57:00 – Connect with Andrea + What’s Next
🎯 Whether you're in private practice, hospital systems, or urgent care — if you’re building a business in healthcare, this conversation will change how you think about growth.
🔗 Links:
Andrea’s LinkedIn: https://www.linkedin.com/in/andreatagercheney/
Her post on customer journey mapping: https://www.linkedin.com/feed/update/urn:li:activity:7405592358567841792/
PT Pintcast site: https://ptpintcast.com
