Most Physical Therapists Get This Marketing Decision Wrong

Fractional healthcare marketing strategist Andrea Tager breaks down exactly why most physical therapy content fails to reach the right audience — and how to fix it. Whether you're running ads, doing Reels, or posting on LinkedIn, if you’re targeting the wrong person with the wrong message, you're just making noise.

🎯 Learn how to go from attention to action, why psychographics beat demographics, and what PTs can borrow from successful healthcare brands that actually convert.

⏱️ Chapters:
00:00 – Intro
02:12 – Who Andrea Tager Helps
05:04 – Mayo-Flavored Marketing: Bland Messaging in Healthcare
08:30 – Visibility vs. Conversion (And the Metrics Trap)
11:45 – Why Your Content Isn’t Landing (Wrong Audience)
16:57 – Views Don’t Equal Value
20:50 – The Problem with “Helping Everyone”
25:15 – Speak to the Decision-Maker, Not the Patient
28:30 – Creating Content That Calms Chaos
33:10 – TikTok Trends and Credibility in Healthcare
37:45 – Key Takeaways for Clinic Owners