Are you still selling “minutes” in your clinic?
This episode challenges everything about traditional PT delivery.
Jimmy, Tony Maritato, and Dave Kittle debate one of the hottest topics in rehab right now: Does time equal value?
From 30-minute sessions to outcomes-based care, this is the episode every clinic owner and therapist needs to hear.
00:00 - Intro: The PT time vs value debate
02:15 - Why Dave Kittle ditched time-based PT sessions
09:40 - Tony’s take: What patients really want
15:32 - Clinic economics: Are you wasting time *and* money?
23:08 - “Live Selling” as a PT model?
30:16 - Should PT sessions be 15 minutes?
38:05 - Delivering outcomes vs selling minutes
47:30 - Selling Maui, not the flight: Hermozi’s advice for PTs
54:40 - Final thoughts: Redefining value in rehab care
