🚨 What do McDonald’s value meals, cruise ships, and smart bird feeders have to do with physical therapy profitability?
In this episode of PT Breakfast Club, we dive into:
🧠 How McDonald’s inspired a smarter way to structure treatment visits
🚢 The untapped goldmine of becoming the Cruise Ship PT
🐦 What a $150 bird feeder says about cash-pay mindsets
💰 How to ask for a raise (and how to keep your staff from quitting)
💥 4 Fake Sponsors that go way too hard on CPT codes, burnout, and compliance culture
Whether you’re a clinic owner, new grad, or seasoned PT — this episode will change how you think about value, margins, and the future of your business.
