Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.
???? Topics Covered:
• How Tony Maritato monetizes product videos ethically
• Pricing structures: "good, fast, cheap — pick two"
• The psychology of perceived value in clinical and content work
• Live selling, platform reach, and licensing rights
• Building systems to automate brand outreach replies
• Why PTs are primed to succeed in the creator economy
• Real examples from their own businesses and side hustles
????️ Hosts & Guests:
• Jimmy McKay, PT, DPT — LinkedIn (https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/) | PTPintcast.com (https://www.ptpintcast.com)
• Tony Maritato — Learn Medicare Billing YouTube (https://www.youtube.com/c/MedicareBilling)
• Dave Kittle — The Dave Kittle Show YouTube (https://www.youtube.com/@thedavekittleshow/featured)
???? Subscribe & Follow
• ???? Apple Podcasts (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325)
• ???? Spotify (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)
• ???? YouTube (https://www.youtube.com/@PTPintcast)
• ???? Instagram (https://www.instagram.com/ptpintcast)
• ???? Twitter/X (https://x.com/PTPintcast)
• ???? Website (https://www.ptpintcast.com/)
