Healthcare Marketing Is Broken (Here’s What Actually Works Now) 📱

Healthcare marketing is changing—fast.

In this episode of Healthcare Marketing Doesn’t Work, Jimmy McKay (PT, DPT + former radio DJ) and Andrea Trager (Fractional Marketing VP) break down:

Why a major brand admitting failure actually built trust
How AI-generated marketing is quietly missing the mark
The biggest shift happening right now: healthcare brands becoming media companies

If you’re a clinic owner, healthcare leader, or marketer trying to stand out—this is the conversation you need to hear.

Because the old playbook?
It’s not just outdated… it might be working against you.

🎯 What you’ll learn:
What builds trust vs. what destroys it
Where AI helps (and where it hurts)
How to think like a media company (even if you’re not one)
What patients actually respond to in 2026
👥 Who this is for:
Physical therapy clinic owners
Healthcare marketers & operators
Private practice leaders
Anyone trying to earn attention (not just buy it)
📌 About the show:

Healthcare Marketing Doesn’t Work looks at real stories—from inside and outside healthcare—to figure out what actually earns attention, builds trust, and drives growth.

💬 Join the conversation:

Which one hit you hardest—honesty, AI, or media strategy?

Drop a comment 👇

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New episodes weekly breaking down what works (and what doesn’t) in healthcare marketing.