PTs, are you watching your insurance reimbursements shrink while your costs explode? Matt Fane was — so he bought the clinic he worked at and is now leading the charge into a hybrid, cash-based model.
🎙 In this episode, Matt walks through his first 90 days of ownership — from updating systems and launching new cash services to partnering with local schools and rebranding his clinic as a third place for his community.
He’s not starting from scratch — and that’s the beauty of it. If you’re a PT thinking about buying in, building out, or burning the ships, this one's for you.
⏱️ Chapters
00:00 – From Staff PT to Clinic Owner
04:15 – Cleaning Up the Back End: Billing, Supplies & Scheduling
07:30 – Launching Cash Services: Stretching, PT, and More
11:10 – Partnering with a Local Gym for a Seamless Transition
14:28 – How to Make Your PT Website Actually Convert
17:44 – School Outreach: Sports Teams, Talks & Trust
21:30 – The “Combine Day” Event: Marketing That Gives Back
26:00 – Building the Value Ladder: From Free to Paid Offers
29:50 – What a “Third Place” PT Clinic Looks Like
33:40 – Designing Frictionless Systems for Patients & Staff
37:20 – The Realest Ownership Moment: “The Buck Stops With You”
42:00 – Matt’s Vision for the Next 3, 6, 9 Months
45:00 – The Parting Shot: Just Start — and Ask for Help
