Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.
???? In this episode:
• How Prehab Guys started (and nearly ended)
• Building content that scales while keeping your values
• Why brand clarity beats being “every PT for every patient”
• How to niche down without feeling limited
• Craig’s endurance mindset and what PTs can learn from Ironman training
•
???? Resources & Links
• Craig Lindell: @theprehabguys
• Website: https://theprehabguys.com
• Clinic Owners: USPhPartnership.com (https://www.usphpartnership.com)
• EMR Upgrade: empoweremr.com (https://www.empoweremr.com)
• CEU/Residency: brooksihl.org (https://www.brooksihl.org)
