Clinic Marketing in 2026: What Works, What’s Dead, and What to Start Doing Now

Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney (https://www.linkedin.com/in/andreatagercheney/) to answer the question on every clinic owner’s mind:
What should we start, stop, and continue in 2026?

You’ll hear:

• ???? Why newsletters are usually garbage (and how to fix them)
• ???? Planning your year: proactive vs. reactive
• ❌ The death of Canva-text testimonial dumps
• ✅ The real ROI of Facebook ads for workshops
• ???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & more

Plus: A listener question on converting social views to actual appointments.

???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.