The $10,000 Evaluation: Why PTs Need to Think Bigger

WEBVTT

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and there he is there he is there

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is the man he looks like mobile

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unfortunately you know i hate mobile with

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this he looks like he is on the

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stranger stranger things uh cabin are

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either of you guys stranger things fan did

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you i did not i wish i did

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i've heard it's a cultural phenomenon at

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this point so

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it is dave you no not at all

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oh we lost you dave here's here's the

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problem we were talking about this last

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night at new year's first of all happy

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new year's to you guys even happy new

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year who's in the dark um do you

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remember the tv show elf yeah of course

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al feels like it how long do you

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think alf was on tv for gosh uh

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how long ago was it on or how

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long how many how long did it run

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five seasons i don't know i would have

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said eight because it felt like my entire

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childhood was four

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But there were a hundred episodes in four

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years, twenty six episodes per season.

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So the reason I'm saying this is like

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how many were there for Stranger Things?

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I'm sure some people out there could

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Google that.

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But the thing is,

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there's such a delay between like season

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one and two, two and three.

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That someone's like,

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are you ready for this?

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I'm like,

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I don't remember what happened the last

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two seasons.

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I have to go.

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Well, yeah.

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But that's the thing.

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Is this a brilliant strategy?

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Because what happens?

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You go back and you rewatch.

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We rewatched season four before season

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five came out.

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Had to.

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So, I mean,

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I just I got I have to wonder

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if this is, you know,

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baked into why this is so successful.

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I just told I just told my seventeen

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year old the other night he was like,

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oh,

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he had his first party at our house.

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It was like I made it too short.

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I told people, you know, come at six,

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leave at nine thirty.

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He was like,

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I was afraid it was going to be

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boring.

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I said,

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you want people to leave wanting to come

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back, wishing they could stay longer.

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Don't keep them here wishing they could

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leave.

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And so it's the same thing back to,

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you know, Dave versus me.

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I'll do an avow.

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You'll be in and out the door in

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twenty minutes because I want you to want

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to come back tomorrow.

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I don't want to overload you with a

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ton of information today.

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You know, that's the whole thing.

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i changed all of like my introductory

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phone calls from like i think they were

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an hour then they were forty five now

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they're thirty and i'm like in my brain

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i'm like do you know what like if

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i could do an analysis of a hundred

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phone calls or a hundred calls or whatever

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it's that first five or seven minutes of

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a zoom call how are you i love

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your living room like like it's just like

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the stuff that doesn't really like can we

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just and at the end we don't know

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what to do it's funny how that works

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we get done right when oh we're at

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time so then shorten the time

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So let's hear what you guys do for

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the big New Year's Eve.

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Dave, start.

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Yeah, you're in some more tropical.

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Even though it's forty two right now,

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we're in Kissimmee, central Florida.

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Oh, nice.

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It's cooler than, you know, we would like.

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But it was it was warmer a couple

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of days ago in South Florida.

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But yeah, just just laid low.

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Nothing crazy.

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Went out to dinner.

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But other than that,

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we were in bed by ten thirty.

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And that is that is the new me.

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That's the new us that that is.

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I mean, I.

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I think maybe this is the first or

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second year that we went,

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maybe second year we went to bed before

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midnight and it's glorious.

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The,

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the only thing that matters is my health

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and wellness.

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And, uh, you know,

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if I don't stay up until midnight,

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any other night,

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like why do it one extra night?

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Just because Ryan Seacrest is on TV.

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yeah i went to a buddy's house and

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like they had all been in florida and

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drove back the day before one of them

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the guy hosting the party his wife is

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always ready to go lauren's ready to go

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to three a.m at any given moment but

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i was like looking at my buddies i'm

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like if i dip out early or like

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are you gonna be mad and these are

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guys i've known since elementary school

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and they were like you're the only one

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without a wife and kids you're the one

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who can bail it like like run run

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for us tell us how it is texas

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texas when you're in bed i want to

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know

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Yeah, we do a big party poker tournament,

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but it's all family.

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It's all kid-friendly.

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Every single year we do it.

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And every year,

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I just pulled up on the screen,

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I don't understand how this works.

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Dave,

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have you ever been to Times Square on

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New Year's Eve?

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no no no i'm not i'm not a

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native new yorker but native new yorkers

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do not go to times square well uh

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and jimmy jimmy you're from you're from

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upstate so you're not a new yorker new

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yorker i was born in the bronx okay

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all right so you're you're you're there's

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an asterisk to saying native new yorkers

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don't go when you're twenty one or when

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you're nineteen you might

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So I had a buddy who went to

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Columbia.

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So I went to school.

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I went to college up, up, upstate,

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but we came home for Christmas break.

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And my buddy was like,

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I got a dorm room in Manhattan.

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Like if we're not taking advantage of

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this, we were like, so we went and,

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uh,

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It's pretty like cell phones and whatnot.

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So yeah,

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I have no photos or videos from this.

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Would I go again?

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Absolutely.

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Way back.

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It was way back.

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Absolutely.

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So Jimmy, you can get that image.

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I don't know why I can't get the

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image off the screen.

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What's up there in the meantime is a

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picture of two thousand twenty four.

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It was the same in two thousand twenty

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five.

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How does Planet Fitness have the money?

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I understand it's a big company,

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big chain, lots of cash.

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How can they possibly afford to spend all

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of that money on that sponsorship, ad,

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whatever you want to call it?

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I looked up in chat, GBT,

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there's no publicly available information,

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which I'm surprised.

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Isn't Planet Fitness a publicly traded

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company?

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Not that I know of.

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Oh, okay.

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Well, anyway,

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it said it could be tens of millions

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of dollars to have that night and all

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that branding.

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How is that possible that they have that

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kind of money?

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I guess the question would be like,

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how many stores do they have?

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What's the average revenue?

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We can do the math.

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They're like cashflow, right?

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Pretty quick if that's available.

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Or they borrow some of the money and

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they know based on their financials and

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their projections,

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they're going to cover those payments in

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the next three to six months or whatever.

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If I were smart,

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I was looking at this photo, you know,

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my went into my head immediately because

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we all have our own lenses.

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If you've got that kind of brand and

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going on and you don't have several

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different media teams shooting non New

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Year's Eve related stuff while you have

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all the branding in New York City,

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you're an idiot.

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Right.

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Like you like you better be multi

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capturing at this point.

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All right, where are we taking the combo?

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I feel like we have a lot in

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the group chat,

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but I honestly wrote you guys off for

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today.

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I was like, there's no way,

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and then I didn't prepare.

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I got something.

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I got something.

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Okay.

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Tony's going to love this.

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Jimmy's going to love this.

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We're talking video.

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We're talking attention.

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We're talking leverage.

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All right.

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So we've been going down to my wife's

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family up here and the other, you know,

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South Florida and Fort Lauderdale for

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forever, for, you know,

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for as long as I've been around for

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the last ten, fifteen years.

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So there's this little ice cream shop

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called Cherry Smash.

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It is no different than any other ice

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cream parlor across the US, most likely.

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The only difference is, is that

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uh well first of all we've been going

00:07:25.692 --> 00:07:27.274
you know intermittently and there's a

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little some screenshots and videos i sent

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you guys there used to never be a

00:07:33.017 --> 00:07:35.720
line at this place and then all of

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a sudden uh annie my wife's cousin was

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like yeah we're you know cherry smash but

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like now there's always a line he's like

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because they kind of like went viral

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there's like a bunch of tick tock videos

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and this and that

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And so, well, why though?

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So you go there and it's just over

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the top with Christmas decorations,

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like outside on the facade of the

00:07:59.576 --> 00:08:01.396
building, in the parking lot,

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there's a fake snow machine out front.

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In Florida, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like,

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it's like

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Is it like this all the time or

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this is them at Christmas?

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Great question.

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I had to ask an employee because you

00:08:24.552 --> 00:08:25.814
know I'm nerding out on this stuff and

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I'm like, how could I leverage this?

00:08:27.276 --> 00:08:28.437
How can I use this type of stuff?

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So I asked one of the employees,

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I said, when it's not Christmas,

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what's like, are these decorations up?

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What does this place look like?

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When it's not Christmas,

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it's a whole bunch of antique decorations

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diner features inside of this place so

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it's like older like wooden tchotchkes and

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all that type of stuff so they have

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he said the owner and he was going

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into it i loved it i was getting

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some of the background he said the owner

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owns like the next couple of storefronts

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so he used to be like bays like

00:08:54.624 --> 00:08:57.366
it was like an old antique car repair

00:08:57.726 --> 00:08:59.109
place or whatever so he owns the next

00:08:59.149 --> 00:09:01.110
couple stores that are like bays that

00:09:01.149 --> 00:09:03.111
actually hold all this extra

00:09:04.033 --> 00:09:05.994
Christmas decorations for when it's not

00:09:06.033 --> 00:09:06.413
Christmas.

00:09:06.835 --> 00:09:07.955
And so when it's not Christmas,

00:09:07.975 --> 00:09:11.277
there's still this nostalgic diner feel

00:09:11.356 --> 00:09:13.077
and these old wooden antiques that are

00:09:13.357 --> 00:09:14.458
super unique and all that.

00:09:15.058 --> 00:09:16.038
So I was taking a whole bunch of

00:09:16.059 --> 00:09:16.960
videos inside this place.

00:09:17.000 --> 00:09:19.660
It was pretty big inside in terms of

00:09:19.701 --> 00:09:20.062
seating.

00:09:20.682 --> 00:09:21.702
But when we got there,

00:09:23.023 --> 00:09:24.464
there was a line of like,

00:09:24.524 --> 00:09:25.605
fifty people out the door.

00:09:26.504 --> 00:09:27.966
and i did share something else with you

00:09:28.006 --> 00:09:30.770
guys about potentially like you know pizza

00:09:30.791 --> 00:09:33.313
places giving away free pizza for two

00:09:33.354 --> 00:09:35.256
hours at a time every day in new

00:09:35.277 --> 00:09:35.778
york city

00:09:37.577 --> 00:09:39.399
And pizza places that give away free

00:09:39.479 --> 00:09:39.940
pizza,

00:09:40.399 --> 00:09:42.921
people don't really realize like

00:09:42.961 --> 00:09:45.442
necessarily that it's a block of two hours

00:09:45.482 --> 00:09:46.443
of giving away free pizza.

00:09:46.683 --> 00:09:48.424
All they see is the line, right?

00:09:48.445 --> 00:09:50.605
So it's like this fake perceived,

00:09:50.625 --> 00:09:52.427
you're like FOMO,

00:09:52.586 --> 00:09:53.567
you're missing out on something.

00:09:53.587 --> 00:09:54.467
Yeah, it's real.

00:09:55.109 --> 00:09:56.429
You don't know why there's a line.

00:09:57.169 --> 00:09:58.671
But I was like, man,

00:09:58.990 --> 00:09:59.730
how could we use this?

00:09:59.791 --> 00:10:01.192
I sense you guys in the chat, like,

00:10:01.572 --> 00:10:02.631
I literally am thinking, like,

00:10:03.011 --> 00:10:05.013
could I test this and do a Christmas

00:10:05.052 --> 00:10:05.452
in July?

00:10:05.493 --> 00:10:07.754
Could I get a bunch of merchants nearby

00:10:07.774 --> 00:10:08.033
to, like,

00:10:08.095 --> 00:10:10.875
donate free Christmas stuff and do inside

00:10:10.895 --> 00:10:11.395
of our office,

00:10:11.416 --> 00:10:12.275
kind of like do it up and do,

00:10:12.296 --> 00:10:13.657
like, a fake Christmas in July?

00:10:13.736 --> 00:10:14.937
And then that's the test run.

00:10:15.597 --> 00:10:17.337
And then try to manufacture the same thing

00:10:17.378 --> 00:10:18.479
Cherry Smash did, which is...

00:10:19.198 --> 00:10:20.899
we get something like that to go viral

00:10:20.919 --> 00:10:23.061
to get people to come and just be

00:10:23.760 --> 00:10:25.621
at the office even at six to ten

00:10:25.642 --> 00:10:27.982
p.m at night and in doing so you

00:10:28.003 --> 00:10:29.663
could get free time with santa you could

00:10:29.683 --> 00:10:31.144
get i don't know a free gift a

00:10:31.184 --> 00:10:32.304
free ice cream we're not going to turn

00:10:32.345 --> 00:10:35.106
into like a an actual food you know

00:10:35.126 --> 00:10:37.067
we're not going to dispense ice cream and

00:10:37.388 --> 00:10:38.288
and pay for it we're not going to

00:10:38.307 --> 00:10:39.448
get into the whole you know food

00:10:39.489 --> 00:10:39.928
department

00:10:43.110 --> 00:10:45.250
free massage if we if we got into

00:10:45.311 --> 00:10:47.791
giving away free goodwill or free ice

00:10:47.831 --> 00:10:50.010
cream or free candy canes or whatever

00:10:51.231 --> 00:10:53.631
could that attract people and would they

00:10:53.731 --> 00:10:56.033
come uh and we could i don't know

00:10:56.052 --> 00:10:57.852
you could do qr codes or whatever you

00:10:57.893 --> 00:10:59.493
something to get opt-in so that i'm

00:10:59.552 --> 00:11:02.514
capturing like these nearby people maybe

00:11:02.614 --> 00:11:03.813
maybe they're coming from jersey or long

00:11:03.894 --> 00:11:05.134
island or whatever but this is my intent

00:11:05.153 --> 00:11:06.995
was like how could we use this in

00:11:07.014 --> 00:11:08.534
a physical therapy office to get

00:11:09.394 --> 00:11:10.716
Name, phone number,

00:11:11.316 --> 00:11:13.037
email address maybe of people that are

00:11:13.057 --> 00:11:15.438
coming for this Santa thing.

00:11:15.538 --> 00:11:18.100
But the whole Christmas facade is

00:11:18.860 --> 00:11:20.221
attention, leverage,

00:11:20.701 --> 00:11:23.004
getting eyeballs on your brick and mortar

00:11:23.124 --> 00:11:24.784
physical therapy office.

00:11:24.825 --> 00:11:25.605
There's a lot here.

00:11:26.860 --> 00:11:27.520
So number one,

00:11:27.801 --> 00:11:28.822
are the people that are coming,

00:11:29.222 --> 00:11:31.304
is it a destination or are they walking

00:11:31.345 --> 00:11:33.746
by and it's what the hell is that?

00:11:33.907 --> 00:11:35.408
I'm already here, but let me go there.

00:11:35.448 --> 00:11:35.649
Like,

00:11:35.828 --> 00:11:37.932
is this like I'm on Broadway and these

00:11:37.951 --> 00:11:40.453
are people that are now stopping to create

00:11:41.014 --> 00:11:43.618
foot traffic, a foot traffic jam?

00:11:43.638 --> 00:11:44.479
Or are these people who are like,

00:11:44.519 --> 00:11:46.541
I'm coming from twenty miles away or

00:11:46.581 --> 00:11:47.422
making a destination?

00:11:48.682 --> 00:11:51.085
These are people that are most of them

00:11:51.205 --> 00:11:54.687
seeing the TikTok videos and now there's a

00:11:54.706 --> 00:11:55.326
line out the door.

00:11:56.028 --> 00:11:57.808
Two, three, four, five, six years ago,

00:11:57.849 --> 00:11:58.850
there was never a line in this place.

00:11:58.929 --> 00:11:59.929
It's the same ice cream.

00:11:59.950 --> 00:12:00.870
It's the same milkshakes.

00:12:00.890 --> 00:12:02.192
It's the same flavors.

00:12:02.731 --> 00:12:02.892
You know,

00:12:02.932 --> 00:12:05.313
maybe a few sprinkling of new stuff,

00:12:05.354 --> 00:12:07.154
but like it's basically the same place,

00:12:07.195 --> 00:12:09.375
the same signage, the same everything.

00:12:09.416 --> 00:12:10.697
Now they're just doing social media and

00:12:10.716 --> 00:12:11.817
they're doing videos and all that.

00:12:12.337 --> 00:12:13.798
And their customers are doing videos,

00:12:14.139 --> 00:12:15.820
like, you know, user generated content.

00:12:15.860 --> 00:12:16.081
So yeah.

00:12:16.980 --> 00:12:18.162
People are not walking by.

00:12:18.241 --> 00:12:20.923
In Florida, it's not like, oh, you know,

00:12:21.123 --> 00:12:22.143
it's not food traffic.

00:12:22.283 --> 00:12:24.644
You're not on a boardwalk already,

00:12:24.724 --> 00:12:26.445
and then you're just the loudest thing.

00:12:27.365 --> 00:12:28.784
This is why stores were in the mall,

00:12:29.065 --> 00:12:29.225
right?

00:12:29.245 --> 00:12:29.885
It's like, that's insane.

00:12:29.905 --> 00:12:30.966
They're going to compete with each other.

00:12:30.985 --> 00:12:31.525
I'm like, no,

00:12:31.546 --> 00:12:33.287
they understand that I don't just need

00:12:33.346 --> 00:12:33.807
underpants.

00:12:33.846 --> 00:12:35.307
I need socks and shoes and a hockey

00:12:35.327 --> 00:12:35.587
stick.

00:12:36.827 --> 00:12:37.548
You're in New York.

00:12:39.328 --> 00:12:43.610
So like a seven in Kissimmee is a

00:12:43.691 --> 00:12:44.431
two in New York.

00:12:45.839 --> 00:12:46.359
You know what I mean?

00:12:46.720 --> 00:12:48.240
Like you spent a million dollars in

00:12:48.301 --> 00:12:49.961
Kissimmee and they're like,

00:12:50.101 --> 00:12:51.302
thanks for paying your rent.

00:12:51.403 --> 00:12:52.684
Like, thanks for coming out.

00:12:53.125 --> 00:12:54.306
So you have to, you know,

00:12:54.346 --> 00:12:55.866
to not quote Spinal Tap,

00:12:55.886 --> 00:12:57.607
you have to go to a level where

00:12:57.688 --> 00:12:59.370
Kissimmee might have to go to a six.

00:13:00.270 --> 00:13:00.510
And...

00:13:01.820 --> 00:13:02.659
That's weird.

00:13:02.821 --> 00:13:05.562
Santa Claus and snow in Florida is weird.

00:13:06.302 --> 00:13:07.462
It's not weird at all in New York.

00:13:07.543 --> 00:13:08.243
It's expected.

00:13:08.263 --> 00:13:09.844
Now you're competing with Rockefeller

00:13:09.903 --> 00:13:10.224
Center.

00:13:11.065 --> 00:13:12.785
I think you have to go to the

00:13:12.905 --> 00:13:14.186
other edge.

00:13:14.206 --> 00:13:15.307
Brainstorming is cool,

00:13:15.326 --> 00:13:16.567
but there's this exercise called

00:13:16.687 --> 00:13:17.888
edgecraft.

00:13:17.967 --> 00:13:18.668
Why wouldn't you do...

00:13:19.609 --> 00:13:21.610
What's the opposite of Christmas?

00:13:22.130 --> 00:13:22.711
Oh, the Grinch.

00:13:22.791 --> 00:13:25.111
I don't know.

00:13:25.172 --> 00:13:27.994
I think the Grinch is now one degree

00:13:28.053 --> 00:13:28.214
over.

00:13:28.553 --> 00:13:30.134
It's either July Fourth or Halloween.

00:13:31.794 --> 00:13:34.976
it's the anti thing or it's the,

00:13:35.038 --> 00:13:35.798
it's so hot.

00:13:36.158 --> 00:13:37.519
We're we have, we have,

00:13:37.860 --> 00:13:39.620
we have people doing workouts.

00:13:39.921 --> 00:13:42.123
We have Venice beach on what street is

00:13:42.143 --> 00:13:43.344
your, is your brick and mortar on?

00:13:44.235 --> 00:13:45.855
It's a billionaire's row.

00:13:46.155 --> 00:13:47.297
Venice, Venice beach.

00:13:47.596 --> 00:13:49.619
And now you have heaters and then you

00:13:49.658 --> 00:13:52.360
have people doing Venice beach things on

00:13:52.400 --> 00:13:54.501
the, on the, on the, on the sidewalk.

00:13:55.222 --> 00:13:56.283
And then the challenge,

00:13:56.303 --> 00:13:57.625
the interactive longboarding,

00:13:57.725 --> 00:13:58.264
longboarding.

00:13:58.424 --> 00:13:58.765
Yes.

00:13:58.946 --> 00:14:00.947
Everything that's Venice beach is New York

00:14:00.966 --> 00:14:01.727
and it's what's cold.

00:14:01.768 --> 00:14:02.567
It's hot and what's hot.

00:14:02.587 --> 00:14:02.849
It's cold.

00:14:02.948 --> 00:14:03.129
All right.

00:14:03.149 --> 00:14:04.990
I like this.

00:14:05.070 --> 00:14:05.509
I like this.

00:14:05.529 --> 00:14:06.870
I think that's, that's a play.

00:14:06.890 --> 00:14:08.472
I don't think it's necessarily the play,

00:14:08.533 --> 00:14:08.852
but like,

00:14:10.048 --> 00:14:11.590
You can't copy them because then you'd

00:14:11.610 --> 00:14:13.049
have to outdo them by a factor of

00:14:13.309 --> 00:14:13.990
one thousand.

00:14:14.510 --> 00:14:15.691
And that math doesn't math.

00:14:15.910 --> 00:14:20.052
But doing Venice Beach might.

00:14:20.072 --> 00:14:21.293
This is what happens when I listen to

00:14:21.352 --> 00:14:21.712
Rory.

00:14:21.913 --> 00:14:23.033
What's what's his last name?

00:14:24.573 --> 00:14:25.053
Sutherland.

00:14:25.455 --> 00:14:26.134
And he's like, yes.

00:14:27.307 --> 00:14:28.727
I was just listening to an episode as

00:14:28.748 --> 00:14:29.989
I was getting ready today and I was

00:14:30.028 --> 00:14:31.370
three minutes late.

00:14:31.409 --> 00:14:32.570
I think it's the guy who was CEO

00:14:32.610 --> 00:14:34.672
of TaylorMade and then became the CEO of

00:14:34.711 --> 00:14:35.292
Taco Bell.

00:14:35.532 --> 00:14:36.812
And he was talking about TaylorMade and he

00:14:36.832 --> 00:14:37.133
was like,

00:14:37.513 --> 00:14:38.833
we saw we were in a race and

00:14:38.854 --> 00:14:40.735
it was Callaway and whoever was in front

00:14:40.774 --> 00:14:40.955
of him.

00:14:40.995 --> 00:14:41.355
And it was like,

00:14:41.796 --> 00:14:43.317
even if we did everything they did,

00:14:43.616 --> 00:14:44.957
we're just going to still follow them.

00:14:45.518 --> 00:14:46.359
And he's like, so we took our,

00:14:46.458 --> 00:14:48.320
he's like, why are we so slow?

00:14:48.399 --> 00:14:48.879
And they're like,

00:14:48.899 --> 00:14:50.522
so he didn't know anything about golf or

00:14:50.562 --> 00:14:51.662
like really the ins and outs.

00:14:51.982 --> 00:14:52.283
And he was like,

00:14:52.302 --> 00:14:53.844
it takes three to four years to like

00:14:53.864 --> 00:14:55.404
come up with an idea for a product

00:14:55.804 --> 00:14:56.865
and then have it in shelves.

00:14:56.905 --> 00:14:57.907
And he was like, it's a year now.

00:14:58.827 --> 00:14:59.748
And like, you can't do that.

00:14:59.807 --> 00:15:00.548
He's like, it's a year now.

00:15:01.389 --> 00:15:02.830
So you have to do the,

00:15:02.931 --> 00:15:04.392
it's their year now is we're not going

00:15:04.412 --> 00:15:05.532
to just put up Christmas lights.

00:15:05.591 --> 00:15:06.913
We are going to vomit Christmas.

00:15:07.052 --> 00:15:07.354
Why?

00:15:07.533 --> 00:15:08.715
Because it's a juxtaposition.

00:15:09.542 --> 00:15:11.203
And then you go on with PT Barnum,

00:15:11.264 --> 00:15:12.605
nothing attracts a crowd like a crowd.

00:15:13.044 --> 00:15:13.586
I still like...

00:15:13.605 --> 00:15:15.187
Do you guys remember the pull-up bus?

00:15:15.807 --> 00:15:16.849
Yeah.

00:15:17.089 --> 00:15:18.530
It's a guy who drives around and he

00:15:18.630 --> 00:15:20.873
welded a pull-up bar into his hitch in

00:15:20.893 --> 00:15:21.393
his van.

00:15:21.453 --> 00:15:22.875
And then he stands outside and there's a

00:15:22.955 --> 00:15:25.236
whole category of these videos now.

00:15:25.496 --> 00:15:26.278
And I love them.

00:15:27.418 --> 00:15:27.980
Where it's like...

00:15:29.397 --> 00:15:30.618
A guy walks around a college campus with

00:15:30.638 --> 00:15:31.697
a football and he goes,

00:15:31.738 --> 00:15:32.578
I'll give you a hundred dollars if you

00:15:32.599 --> 00:15:32.979
catch this.

00:15:33.058 --> 00:15:33.980
And he just throws the ball.

00:15:34.000 --> 00:15:34.580
And like, honestly,

00:15:34.600 --> 00:15:35.620
like girl's got an iPad.

00:15:35.640 --> 00:15:36.561
I was like, who are you?

00:15:36.801 --> 00:15:37.422
No setup.

00:15:38.101 --> 00:15:38.481
But the,

00:15:38.503 --> 00:15:39.802
he's able to give away a hundred dollars

00:15:39.822 --> 00:15:41.423
or a thousand dollars at a time because

00:15:42.225 --> 00:15:45.105
it's so ridiculous, but it's not,

00:15:45.706 --> 00:15:47.008
you know, it's not gonzo off the,

00:15:47.067 --> 00:15:47.408
it's like, wow, is,

00:15:47.467 --> 00:15:48.067
is she going to catch it?

00:15:48.087 --> 00:15:48.368
You do that.

00:15:48.388 --> 00:15:48.609
You do that.

00:15:48.629 --> 00:15:48.928
You do that.

00:15:48.969 --> 00:15:49.188
You do that.

00:15:49.208 --> 00:15:49.469
You do that.

00:15:49.489 --> 00:15:49.729
You do that.

00:15:49.749 --> 00:15:50.190
You do that.

00:15:50.210 --> 00:15:50.529
You do that.

00:15:50.590 --> 00:15:50.970
You do that.

00:15:50.990 --> 00:15:51.309
You do that.

00:15:51.330 --> 00:15:51.610
You do that.

00:15:51.629 --> 00:15:51.951
You do that.

00:15:51.971 --> 00:15:52.191
You do that.

00:15:52.211 --> 00:15:52.471
You do that.

00:15:52.490 --> 00:15:52.711
You do that.

00:15:52.730 --> 00:15:52.951
You do that.

00:15:52.971 --> 00:15:53.792
You do that.

00:15:53.851 --> 00:15:54.131
You do that.

00:15:54.152 --> 00:15:54.392
You do that.

00:15:54.412 --> 00:15:54.631
You do that.

00:15:54.652 --> 00:15:54.871
You do that.

00:15:54.892 --> 00:15:55.113
You do that.

00:15:55.133 --> 00:15:55.432
You do that.

00:15:55.452 --> 00:15:55.732
You do that.

00:15:55.873 --> 00:15:56.413
You do that.

00:15:56.452 --> 00:15:56.673
You do that.

00:15:56.714 --> 00:15:57.114
You do that.

00:15:57.153 --> 00:15:57.533
You do that.

00:15:59.835 --> 00:16:02.716
So Dave shared this,

00:16:02.956 --> 00:16:04.158
which he already talked about.

00:16:04.177 --> 00:16:06.599
A Brooklyn startup founder stopped selling

00:16:06.658 --> 00:16:09.139
pizza and giving it away for free.

00:16:09.179 --> 00:16:11.182
Free slices made him a million dollars in

00:16:11.221 --> 00:16:11.741
three days.

00:16:12.361 --> 00:16:13.822
Wow.

00:16:13.903 --> 00:16:14.563
Everything else?

00:16:15.524 --> 00:16:15.683
Well,

00:16:15.724 --> 00:16:17.706
this is exactly what we've been talking

00:16:17.745 --> 00:16:20.207
about back to, okay,

00:16:20.368 --> 00:16:23.649
I can charge one human for one hour,

00:16:24.110 --> 00:16:25.912
a hundred dollars, three hundred dollars,

00:16:26.052 --> 00:16:27.653
even a thousand dollars.

00:16:28.254 --> 00:16:30.936
Or I can monetize that hour that I

00:16:30.975 --> 00:16:32.096
spend with that human,

00:16:32.697 --> 00:16:33.979
put it out on media,

00:16:34.158 --> 00:16:36.059
let YouTube pay me, Facebook pay me,

00:16:36.159 --> 00:16:38.062
Instagram, all of these other things.

00:16:38.701 --> 00:16:40.143
That one hour of my life that I'm

00:16:40.182 --> 00:16:41.083
never going to get back,

00:16:41.264 --> 00:16:43.066
it could be monetized for tens of

00:16:43.105 --> 00:16:43.985
thousands of dollars.

00:16:45.307 --> 00:16:48.109
And so you take the experience that Dave

00:16:48.389 --> 00:16:49.470
is describing,

00:16:50.110 --> 00:16:52.772
you make it something visually appealing,

00:16:52.851 --> 00:16:55.253
something Mr. Beast would look at and say,

00:16:55.293 --> 00:16:56.594
yes, this is going to get clicks.

00:16:56.614 --> 00:16:57.835
This is going to get watch time.

00:16:57.855 --> 00:16:59.034
This is going to get people to pay

00:16:59.054 --> 00:16:59.556
attention.

00:17:00.355 --> 00:17:01.756
And then that's the product.

00:17:02.197 --> 00:17:03.317
It's not the therapy.

00:17:03.357 --> 00:17:05.598
The therapy is just the raw materials to

00:17:05.659 --> 00:17:06.640
create the product.

00:17:07.079 --> 00:17:08.541
I created a video yesterday where I was

00:17:09.123 --> 00:17:10.904
I forget what I now walk around a

00:17:10.944 --> 00:17:12.467
little pad and I just write down the

00:17:12.507 --> 00:17:14.169
word and then I create a video about

00:17:14.388 --> 00:17:15.931
that thing that I was going to explain

00:17:15.971 --> 00:17:16.230
later.

00:17:16.711 --> 00:17:17.653
And that's way easier.

00:17:18.894 --> 00:17:20.476
It was like I live in New York

00:17:20.516 --> 00:17:22.278
where all the people from the city come

00:17:22.459 --> 00:17:24.681
in the fall and pick apples or they

00:17:24.701 --> 00:17:25.843
look at the foliage.

00:17:26.403 --> 00:17:28.384
right that's just leaves that's that's the

00:17:28.403 --> 00:17:29.424
way we that's why we up so that's

00:17:29.444 --> 00:17:32.405
why we upsell leaves and the funny part

00:17:32.425 --> 00:17:34.207
is i've lived in the city i've lived

00:17:34.307 --> 00:17:36.127
here i've lived in tourist destinations

00:17:36.167 --> 00:17:37.949
i've lived in urban destinations and

00:17:37.989 --> 00:17:40.690
people where you are are always pissed

00:17:40.710 --> 00:17:42.131
that the other people are there and i'm

00:17:42.151 --> 00:17:44.132
like you do know they're paying for this

00:17:44.853 --> 00:17:46.854
right like this is a good thing also

00:17:47.114 --> 00:17:48.753
you know you go to the city for

00:17:48.795 --> 00:17:51.435
things and that's other people's houses

00:17:51.476 --> 00:17:53.217
but anyway yep um

00:17:54.884 --> 00:17:55.586
Apple orchards.

00:17:55.965 --> 00:17:57.847
If you're in the market for apples,

00:17:57.968 --> 00:17:59.608
an orchard is ironically the dumbest place

00:17:59.628 --> 00:18:02.050
to go because it's really expensive to get

00:18:02.152 --> 00:18:02.892
a bag of apples.

00:18:02.912 --> 00:18:04.313
You could go two miles down the road

00:18:04.333 --> 00:18:06.654
to a supermarket and get probably the same

00:18:06.715 --> 00:18:07.056
apples,

00:18:07.096 --> 00:18:08.717
the exact same apples from that orchard,

00:18:09.097 --> 00:18:09.577
way less.

00:18:09.938 --> 00:18:11.259
And they know you're not going there for

00:18:11.298 --> 00:18:11.759
the apples.

00:18:11.859 --> 00:18:13.361
So they don't charge you a dollar an

00:18:13.421 --> 00:18:13.641
apple.

00:18:13.662 --> 00:18:15.222
They charge you two fifty an apple because

00:18:15.242 --> 00:18:15.823
you're there for...

00:18:16.663 --> 00:18:19.085
the free the free band and the free

00:18:19.184 --> 00:18:21.705
cider and angry orchard is down the street

00:18:21.726 --> 00:18:23.227
so you can go get some cider sipping

00:18:23.267 --> 00:18:25.647
and and you're there for the wagon ride

00:18:25.728 --> 00:18:28.769
and the cornhole and the all that stuff

00:18:28.808 --> 00:18:31.130
and people happily pay it why because you

00:18:31.170 --> 00:18:34.491
can't get that in manhattan that's why you

00:18:34.531 --> 00:18:36.512
come here right i think it might be

00:18:36.553 --> 00:18:38.673
similar to kissimmee what can't you get in

00:18:38.693 --> 00:18:41.095
manhattan that's another idea we're

00:18:41.134 --> 00:18:43.115
talking riffing on the whole opposite of

00:18:43.135 --> 00:18:44.395
christmas thing right on

00:18:47.150 --> 00:18:48.391
What if we brought fake trees?

00:18:48.411 --> 00:18:49.833
We do apple picking in the fall.

00:18:51.074 --> 00:18:51.193
See,

00:18:51.535 --> 00:18:53.817
I'm trying to think of the things for

00:18:54.417 --> 00:18:56.920
getting leads and patients and attention

00:18:56.941 --> 00:18:58.301
and all that that have to do with

00:18:58.321 --> 00:19:00.544
families because then it's the husband and

00:19:00.564 --> 00:19:02.145
the wife and maybe the kids.

00:19:02.926 --> 00:19:03.667
It's like an event.

00:19:04.228 --> 00:19:06.269
As long as you can even, like,

00:19:06.329 --> 00:19:08.432
if you bring a tree, make a tree,

00:19:08.451 --> 00:19:09.653
but have one of the things be a

00:19:09.712 --> 00:19:10.292
pull-up bar.

00:19:10.634 --> 00:19:12.996
Like, there should always be a movement.

00:19:13.036 --> 00:19:13.615
Like, you know what I mean?

00:19:13.635 --> 00:19:14.557
It shouldn't be like,

00:19:14.596 --> 00:19:15.897
what's the direct line between,

00:19:15.917 --> 00:19:17.118
why is this guy apple picking,

00:19:17.159 --> 00:19:17.799
but he's a PT?

00:19:17.819 --> 00:19:19.540
I don't get it.

00:19:19.740 --> 00:19:21.442
He's going to make a jungle gym look

00:19:21.502 --> 00:19:23.104
like an apple orchard.

00:19:23.163 --> 00:19:24.964
He's going to do all this Halloween stuff.

00:19:25.705 --> 00:19:26.547
But like, I don't know,

00:19:26.606 --> 00:19:28.268
maybe everything's six months later.

00:19:28.347 --> 00:19:30.349
So like Christmas is in December.

00:19:30.410 --> 00:19:33.112
What's in June, July, fourth of July in,

00:19:33.392 --> 00:19:35.273
in may you do Halloween.

00:19:35.314 --> 00:19:36.815
Cause that's as far as you can get.

00:19:37.075 --> 00:19:38.336
Maybe you're always twelve.

00:19:38.537 --> 00:19:40.478
Maybe you're always a hundred degrees off

00:19:40.617 --> 00:19:41.219
on your holiday.

00:19:43.250 --> 00:19:44.071
I don't know.

00:19:44.092 --> 00:19:44.471
So, Jimmy,

00:19:44.551 --> 00:19:46.993
I shared a link that you shared from

00:19:47.074 --> 00:19:50.156
Instagram talking about this cocktail

00:19:50.217 --> 00:19:51.518
comes with a letter.

00:19:52.459 --> 00:19:53.519
Oh, this was a cool idea.

00:19:53.599 --> 00:19:54.140
Yeah, yeah, yeah.

00:19:54.200 --> 00:19:55.101
So let me bring it up.

00:19:55.121 --> 00:19:55.800
Are you going to bring it up?

00:19:55.942 --> 00:19:56.882
Yeah, you bring it up.

00:19:57.082 --> 00:19:58.403
I'll bring up a screenshot.

00:19:58.824 --> 00:20:00.164
So I saw, of course, I clicked.

00:20:00.285 --> 00:20:01.326
Yeah, just do a screenshot.

00:20:01.586 --> 00:20:02.047
So essentially,

00:20:02.067 --> 00:20:04.048
you order this cocktail called the Scarlet

00:20:04.107 --> 00:20:04.387
Letter.

00:20:07.028 --> 00:20:09.470
going back to tenth grade english i

00:20:09.529 --> 00:20:11.230
remember it was a book i don't remember

00:20:11.250 --> 00:20:12.451
what it was about but everybody knows the

00:20:12.471 --> 00:20:17.011
scarlet letter right um and you it's fancy

00:20:17.112 --> 00:20:18.412
and it's probably the most expensive thing

00:20:18.432 --> 00:20:19.412
on the menu which is why people are

00:20:19.432 --> 00:20:21.251
like how i've got it what is this

00:20:21.571 --> 00:20:23.932
it's it's your birthday remind me to tell

00:20:23.952 --> 00:20:25.492
you the story about the barber chair but

00:20:25.952 --> 00:20:28.334
i digress so with that you when you

00:20:28.433 --> 00:20:31.575
order the scarlet letter you and only you

00:20:31.615 --> 00:20:33.174
get a sealed in wax

00:20:34.736 --> 00:20:36.817
letter from the the last person who

00:20:36.916 --> 00:20:40.417
ordered that drink just to you and then

00:20:40.518 --> 00:20:43.098
you are a responsibility to write a secret

00:20:43.219 --> 00:20:45.740
letter that is so genius guys it's so

00:20:45.819 --> 00:20:49.260
dumb so smart it's savvy though it's

00:20:49.300 --> 00:20:51.221
different so dumb can i tell you about

00:20:51.241 --> 00:20:54.423
the barber chair yeah this is dumb but

00:20:54.442 --> 00:20:55.843
so brilliant there's a guy who had a

00:20:55.863 --> 00:20:59.625
a a franchise of bars called hardware bar

00:21:00.617 --> 00:21:01.557
And his shtick was,

00:21:01.577 --> 00:21:03.459
was a bar for twenty one, twenty two,

00:21:03.499 --> 00:21:04.200
twenty five year olds.

00:21:04.460 --> 00:21:05.440
But everything looked like a hardware

00:21:05.460 --> 00:21:05.700
store.

00:21:06.060 --> 00:21:06.221
Right.

00:21:06.260 --> 00:21:06.840
That was the thing.

00:21:08.001 --> 00:21:09.261
But he also understood they were there for

00:21:09.281 --> 00:21:09.642
a show.

00:21:09.882 --> 00:21:10.863
So there was always a band.

00:21:11.643 --> 00:21:14.184
There was always a ridiculous can't be

00:21:14.244 --> 00:21:15.305
true contest.

00:21:15.865 --> 00:21:17.526
We did vibrator races.

00:21:18.086 --> 00:21:21.347
We did dunking for we did dunking for

00:21:21.387 --> 00:21:23.269
doughnuts in beer.

00:21:23.848 --> 00:21:24.088
Right.

00:21:24.489 --> 00:21:25.670
And it was this dumb contest.

00:21:25.710 --> 00:21:26.951
It was always at midnight and then it

00:21:26.971 --> 00:21:27.570
was always late.

00:21:27.590 --> 00:21:28.932
It was always like twelve forty five to

00:21:28.951 --> 00:21:29.751
keep it keep it going.

00:21:30.480 --> 00:21:31.842
But the trip was always for a trip

00:21:31.862 --> 00:21:32.643
for two to the Bahamas.

00:21:32.962 --> 00:21:34.384
People like you're not that's not on a

00:21:34.443 --> 00:21:36.005
Friday in Wilkes-Barre, Pennsylvania.

00:21:36.404 --> 00:21:36.644
Yes,

00:21:36.685 --> 00:21:38.067
he was because he bought them in bulk

00:21:38.086 --> 00:21:39.528
from a travel agency and it was the

00:21:39.567 --> 00:21:40.167
bare bones.

00:21:40.347 --> 00:21:41.528
So he could go on the radio and

00:21:41.588 --> 00:21:42.970
say trip for two to the Bahamas.

00:21:43.029 --> 00:21:43.651
You have to go.

00:21:43.711 --> 00:21:44.371
You have to try.

00:21:45.011 --> 00:21:48.453
But his piece de resistance was he had

00:21:48.574 --> 00:21:52.997
mounted mounted a barber chair on the bar

00:21:53.156 --> 00:21:53.897
at the end of the bar.

00:21:54.278 --> 00:21:55.219
So you're sitting there and you're

00:21:55.298 --> 00:21:56.299
drinking and you have to be like,

00:21:57.421 --> 00:21:58.722
why is there a barber chair?

00:21:58.942 --> 00:22:01.345
So there was a barber chair shot where

00:22:01.405 --> 00:22:03.086
someone paid, you know, a shot was,

00:22:03.106 --> 00:22:03.387
I don't know,

00:22:03.428 --> 00:22:05.029
ten bucks or eight bucks or something.

00:22:05.750 --> 00:22:07.553
The barber chair shot was thirty-five.

00:22:08.333 --> 00:22:09.173
And if that happened...

00:22:10.296 --> 00:22:12.676
somebody pushed a button and the dj got

00:22:12.717 --> 00:22:14.678
a little thing dropped the lights put the

00:22:14.738 --> 00:22:16.920
spotlight on the bar the music came down

00:22:17.539 --> 00:22:19.980
right your friend got escorted up onto the

00:22:20.000 --> 00:22:23.063
bar usually a dude by a female bartender

00:22:23.083 --> 00:22:24.663
who was quite attractive right wearing a

00:22:24.703 --> 00:22:26.865
hardware a hard helmet and then they do

00:22:26.904 --> 00:22:30.326
this whole like lady lady gaga whatever

00:22:30.406 --> 00:22:32.268
dance to it where your friend is like

00:22:32.387 --> 00:22:34.249
getting whipped with like a belt and

00:22:34.269 --> 00:22:35.750
whatever and then a shot poured down his

00:22:35.769 --> 00:22:37.530
throat his head shaking just like in

00:22:37.570 --> 00:22:39.412
mexico and then get the hell off my

00:22:39.432 --> 00:22:39.632
bar

00:22:43.613 --> 00:22:45.032
No haircuts were involved.

00:22:45.292 --> 00:22:46.334
No actual haircuts.

00:22:47.153 --> 00:22:48.295
But it was called a barber chair shot.

00:22:48.454 --> 00:22:50.296
Like a barber chair doesn't belong there.

00:22:50.336 --> 00:22:51.655
So it's juxtaposed.

00:22:52.415 --> 00:22:53.537
So like that's where I'm like,

00:22:53.557 --> 00:22:54.717
if you're going to do something weird,

00:22:54.817 --> 00:22:55.577
like make it

00:22:56.837 --> 00:22:59.818
stupidly weird make it dumb you could do

00:22:59.858 --> 00:23:01.159
a little bit off like i used to

00:23:01.180 --> 00:23:02.359
do a thing called like what the hell

00:23:02.380 --> 00:23:04.079
theater i would read the news but it

00:23:04.099 --> 00:23:05.441
was all the dumbest news you could find

00:23:05.461 --> 00:23:07.000
on the internet so it's like oh a

00:23:07.101 --> 00:23:08.501
regular thing is to read the news on

00:23:08.521 --> 00:23:09.961
the radio it's like yeah but i read

00:23:09.981 --> 00:23:11.782
all the florida man stories or like can

00:23:11.803 --> 00:23:14.544
you believe this happened like so you just

00:23:14.644 --> 00:23:15.423
i don't know you got to make the

00:23:15.463 --> 00:23:18.924
big small the small big i don't know

00:23:19.244 --> 00:23:20.645
so do you guys do any kind of

00:23:20.705 --> 00:23:23.666
resolution or any any pledges for the new

00:23:23.707 --> 00:23:23.906
year

00:23:25.962 --> 00:23:29.825
You can take this, Dave.

00:23:29.884 --> 00:23:30.285
I have one too.

00:23:30.305 --> 00:23:30.465
No, no.

00:23:30.506 --> 00:23:31.346
I'm already locked in.

00:23:31.405 --> 00:23:32.067
The health and wellness.

00:23:32.106 --> 00:23:34.788
No, that's good.

00:23:34.847 --> 00:23:37.269
My health and wellness, family, business,

00:23:37.849 --> 00:23:39.351
that's all one bucket somehow.

00:23:39.432 --> 00:23:41.173
And then the second bucket is, you know,

00:23:41.752 --> 00:23:43.976
trends and all that, you know, type stuff.

00:23:44.036 --> 00:23:45.258
It sounds like you don't need the

00:23:45.298 --> 00:23:46.439
resolution because you're like,

00:23:46.499 --> 00:23:47.820
I'm three miles into this race.

00:23:47.861 --> 00:23:48.922
Like I'm doing like,

00:23:49.163 --> 00:23:50.505
I'm now just going to repeat the thing

00:23:50.545 --> 00:23:51.224
I'm doing, which is good.

00:23:51.665 --> 00:23:53.888
So it's not so much of a resolution,

00:23:53.909 --> 00:23:56.571
but do you guys know Jeff, Jesse Itzler?

00:23:57.093 --> 00:23:59.174
yeah of course yeah of course so i

00:23:59.194 --> 00:24:00.395
didn't know who he was until a couple

00:24:00.415 --> 00:24:02.176
years ago because he started doing stuff

00:24:02.196 --> 00:24:03.678
with his buddies with like david goggins

00:24:03.817 --> 00:24:06.099
who is it seems insane right he's like

00:24:06.319 --> 00:24:08.402
the shaved head former military navy seal

00:24:08.422 --> 00:24:10.403
guy so jesse of course now is everywhere

00:24:10.423 --> 00:24:11.825
on my feed and his he does have

00:24:11.845 --> 00:24:13.586
a really cool story he started like a

00:24:13.705 --> 00:24:16.107
jet business when he was like and he's

00:24:16.147 --> 00:24:17.288
like i didn't know anything about jets but

00:24:17.509 --> 00:24:19.250
he understood what he was doing he's the

00:24:19.270 --> 00:24:20.551
kind of guy epic failures

00:24:21.192 --> 00:24:22.013
But he's the kind of guy who also

00:24:22.054 --> 00:24:22.535
sits down and is like,

00:24:22.555 --> 00:24:23.336
what did I learn from this?

00:24:23.396 --> 00:24:24.278
And then he just keeps going,

00:24:24.378 --> 00:24:25.080
which is admirable.

00:24:25.402 --> 00:24:26.964
Wasn't he a white rapper too?

00:24:27.646 --> 00:24:29.671
He did Go New York Go.

00:24:30.559 --> 00:24:31.800
Yeah, he wanted to be a white rapper.

00:24:31.840 --> 00:24:33.922
He sold like a rap to like the

00:24:33.961 --> 00:24:34.281
Knicks.

00:24:34.501 --> 00:24:35.623
And he told the story how he's like,

00:24:36.303 --> 00:24:37.884
they paid me five thousand dollars,

00:24:37.943 --> 00:24:39.785
which in nineteen eighty nine was insane.

00:24:39.825 --> 00:24:40.244
But he's like,

00:24:40.325 --> 00:24:41.705
I had to use all the money and

00:24:41.746 --> 00:24:43.507
then more to get it made.

00:24:43.846 --> 00:24:44.928
He's like, I didn't price it right.

00:24:45.188 --> 00:24:45.508
But he's like,

00:24:45.567 --> 00:24:47.528
I understood me being the voice of Go

00:24:47.568 --> 00:24:49.670
New York Go was more than five thousand

00:24:49.690 --> 00:24:49.990
dollars.

00:24:50.009 --> 00:24:50.711
So you spend it.

00:24:52.172 --> 00:24:53.633
he tells a story how when he was

00:24:53.673 --> 00:24:56.013
trying to sell something,

00:24:56.095 --> 00:24:57.976
I think jet services to the Yankees,

00:24:58.576 --> 00:24:59.517
they wind up saying no.

00:24:59.537 --> 00:25:02.058
And then they sold him season tickets in

00:25:02.078 --> 00:25:03.180
like ninety six.

00:25:03.940 --> 00:25:04.200
And he goes,

00:25:04.240 --> 00:25:05.240
we didn't have two dollars to rub

00:25:05.280 --> 00:25:05.601
together.

00:25:05.981 --> 00:25:07.063
But he's like, four years later,

00:25:07.083 --> 00:25:08.604
I'm sitting at Yankee games with Jay-Z.

00:25:10.549 --> 00:25:11.150
And he's like,

00:25:11.170 --> 00:25:12.230
now JD's sending me clients.

00:25:12.310 --> 00:25:13.672
And are those tickets worth it?

00:25:13.731 --> 00:25:15.773
He's like four billion times over.

00:25:16.114 --> 00:25:17.295
So here's what I got from Jesse.

00:25:17.355 --> 00:25:19.576
I wound up buying his product because if

00:25:19.656 --> 00:25:21.397
I see something from Jesse four thousand

00:25:21.438 --> 00:25:22.239
times, eventually I'm like,

00:25:22.378 --> 00:25:23.160
I know who he is.

00:25:23.200 --> 00:25:23.779
He's cool.

00:25:24.259 --> 00:25:25.121
And then when he says I have a

00:25:25.201 --> 00:25:26.162
big ass calendar,

00:25:26.561 --> 00:25:29.243
eventually I go buy his big ass calendar.

00:25:29.305 --> 00:25:30.505
And this is his big ass calendar.

00:25:30.625 --> 00:25:31.226
Just a calendar.

00:25:32.047 --> 00:25:32.946
I could probably go get that printed

00:25:32.987 --> 00:25:34.248
myself, but I won't.

00:25:35.128 --> 00:25:36.951
And he says, and he's like me,

00:25:37.011 --> 00:25:38.453
where I've always got a dry erase board

00:25:38.473 --> 00:25:39.855
and I get made fun of from it

00:25:40.076 --> 00:25:40.517
by people.

00:25:40.978 --> 00:25:42.160
I need to sort of see it visually.

00:25:42.480 --> 00:25:43.382
So I bought his calendar.

00:25:43.402 --> 00:25:43.821
But then he's like,

00:25:43.842 --> 00:25:44.784
it's not just the calendar.

00:25:45.424 --> 00:25:46.826
So he's got these three things.

00:25:47.007 --> 00:25:48.568
So have you ever heard of a Misogi

00:25:48.588 --> 00:25:48.809
calendar?

00:25:49.866 --> 00:25:50.067
No.

00:25:50.448 --> 00:25:51.208
A Misogi is like,

00:25:51.248 --> 00:25:53.269
you should have one crazy thing that

00:25:53.289 --> 00:25:53.970
you're going to do that year.

00:25:54.151 --> 00:25:54.931
I don't care what it is.

00:25:55.330 --> 00:25:56.251
Swim the English Channel,

00:25:56.491 --> 00:25:58.354
climb a mountain, run a tenk.

00:25:58.433 --> 00:26:00.154
He's like, but whatever's big to you,

00:26:00.596 --> 00:26:02.396
put it on the calendar or it does

00:26:02.477 --> 00:26:04.038
not happen by accident.

00:26:04.219 --> 00:26:05.880
You don't backfill in an amazing

00:26:05.940 --> 00:26:06.560
experience.

00:26:07.580 --> 00:26:07.882
So he's like,

00:26:07.922 --> 00:26:09.083
put the Misogi on the calendar.

00:26:09.722 --> 00:26:11.404
Then he says, plan a mini adventure,

00:26:11.644 --> 00:26:12.525
not like climb a mountain,

00:26:12.545 --> 00:26:14.247
but maybe do something you've never done

00:26:14.666 --> 00:26:15.468
every other month.

00:26:16.856 --> 00:26:18.336
So those are his mini adventures.

00:26:18.876 --> 00:26:20.917
And then he says, third, create four.

00:26:20.958 --> 00:26:22.137
Now it goes to like James Clear.

00:26:22.397 --> 00:26:24.557
Create four winning habits.

00:26:24.798 --> 00:26:25.519
Not all at once.

00:26:26.558 --> 00:26:27.638
One habit per quarter.

00:26:27.798 --> 00:26:29.179
Otherwise, it's harder to stick.

00:26:30.038 --> 00:26:32.559
And he's saying that adds up to an

00:26:32.619 --> 00:26:33.319
unforgettable year.

00:26:33.359 --> 00:26:35.880
So the one Misogi, the four mini things,

00:26:35.900 --> 00:26:37.300
which he calls Kevin's rules and the four

00:26:37.320 --> 00:26:37.820
winning habits.

00:26:37.840 --> 00:26:38.760
He's like,

00:26:38.961 --> 00:26:40.240
that's how you add up to whatever.

00:26:40.280 --> 00:26:44.142
So when you say resolutions, not so much.

00:26:44.781 --> 00:26:45.102
But like...

00:26:46.770 --> 00:26:48.172
awesome doesn't happen by accident.

00:26:48.292 --> 00:26:49.713
Like sometimes I guess it does,

00:26:49.814 --> 00:26:51.115
but a lot of times it doesn't.

00:26:51.694 --> 00:26:53.257
Business success does not happen by

00:26:53.356 --> 00:26:53.757
accident.

00:26:53.936 --> 00:26:55.077
I guess sometimes it does,

00:26:55.157 --> 00:26:57.279
but more often than not,

00:26:57.500 --> 00:26:58.140
you write them down.

00:26:58.320 --> 00:26:59.121
So it doesn't have to be a real

00:26:59.181 --> 00:27:00.182
resolution, but it's like,

00:27:00.221 --> 00:27:02.223
how am I going to systematize awesome?

00:27:02.983 --> 00:27:04.404
It's like what Rob Dyrdek did with his

00:27:04.445 --> 00:27:05.205
fantasy factory.

00:27:05.365 --> 00:27:05.566
He's like,

00:27:05.605 --> 00:27:07.268
could we just like continually do awesome

00:27:07.307 --> 00:27:08.348
stuff over and over again?

00:27:08.709 --> 00:27:12.692
And people were like, no.

00:27:12.711 --> 00:27:14.173
And he's like, hold my beer.

00:27:14.232 --> 00:27:14.574
And then he did

00:27:15.682 --> 00:27:16.742
So like Dave,

00:27:16.883 --> 00:27:19.684
I don't generally have a resolution or

00:27:19.724 --> 00:27:20.565
anything like that,

00:27:20.744 --> 00:27:22.746
but I do think it's an opportunity for

00:27:22.885 --> 00:27:23.066
us.

00:27:23.586 --> 00:27:25.686
It's one of those things where I think

00:27:25.747 --> 00:27:28.208
we recognize resolutions fail.

00:27:28.887 --> 00:27:31.368
I think we recognize people want change.

00:27:31.769 --> 00:27:33.190
They don't know how to implement the

00:27:33.230 --> 00:27:33.529
change.

00:27:33.549 --> 00:27:35.309
They don't know how to stay consistent

00:27:35.329 --> 00:27:35.951
with the change.

00:27:36.490 --> 00:27:36.750
You know,

00:27:36.790 --> 00:27:37.971
we hit the end of the year,

00:27:38.250 --> 00:27:40.372
deductibles reset January one.

00:27:40.612 --> 00:27:43.353
I have the repeated conversation over and

00:27:43.472 --> 00:27:44.433
over and over again.

00:27:45.034 --> 00:27:47.194
how are you going to keep doing this

00:27:47.414 --> 00:27:50.217
january one why are you you know what

00:27:50.237 --> 00:27:51.517
do you want to do do you need

00:27:51.557 --> 00:27:54.199
to see me absolutely not you've got all

00:27:54.239 --> 00:27:56.680
the skills you know what to do they

00:27:56.720 --> 00:27:58.721
want to come because they know they won't

00:27:58.760 --> 00:28:00.682
do it on their own right they have

00:28:00.741 --> 00:28:02.843
enough understanding of themselves their

00:28:02.903 --> 00:28:05.404
own human nature and this is where i

00:28:05.444 --> 00:28:08.846
think we step in as professionals and say

00:28:08.906 --> 00:28:09.186
look

00:28:09.767 --> 00:28:10.728
It's no surprise.

00:28:10.968 --> 00:28:11.607
People quit.

00:28:11.667 --> 00:28:14.390
What is the quit date for resolutions?

00:28:14.430 --> 00:28:16.271
Isn't it like January twelfth or

00:28:16.311 --> 00:28:16.632
something?

00:28:16.672 --> 00:28:17.092
Probably.

00:28:17.112 --> 00:28:17.932
Yeah.

00:28:17.952 --> 00:28:21.154
So like everybody understands you're going

00:28:21.174 --> 00:28:22.855
to make this resolution.

00:28:22.875 --> 00:28:23.916
I'm going to lose twenty pounds.

00:28:24.436 --> 00:28:25.377
You're going to do it for a couple

00:28:25.397 --> 00:28:26.578
of days and you're going to quit.

00:28:27.498 --> 00:28:28.258
come see me.

00:28:28.878 --> 00:28:31.319
I have the solution to not letting you

00:28:31.380 --> 00:28:33.441
quit, to keeping it enjoyable,

00:28:33.480 --> 00:28:34.761
keeping you moving forward.

00:28:35.201 --> 00:28:36.063
That's why you hire a coach.

00:28:36.563 --> 00:28:38.324
I knew a lot about triathlon and I

00:28:38.344 --> 00:28:39.203
was in PT school.

00:28:39.243 --> 00:28:42.006
So I knew a lot about human body.

00:28:42.665 --> 00:28:45.347
And I still hired a triathlon coach one

00:28:45.528 --> 00:28:46.807
of my last races.

00:28:47.608 --> 00:28:49.130
And he was a student who was ten

00:28:49.170 --> 00:28:49.890
years younger than me.

00:28:50.109 --> 00:28:50.690
So two reasons.

00:28:50.750 --> 00:28:52.191
I'm like, he knows this more than me.

00:28:53.112 --> 00:28:53.291
And

00:28:55.160 --> 00:28:56.403
I'm a big dumb animal.

00:28:56.443 --> 00:28:57.767
If I'm training for something with a

00:28:57.827 --> 00:29:00.595
partner or have a coach, dude,

00:29:00.654 --> 00:29:01.959
I do it harder because it feels like

00:29:01.979 --> 00:29:02.559
you're on a team.

00:29:03.775 --> 00:29:06.457
And the coach sees it from a different

00:29:06.497 --> 00:29:07.097
perspective.

00:29:07.137 --> 00:29:09.380
The guy on the sidelines with the

00:29:09.440 --> 00:29:12.281
experience sees what you're doing,

00:29:12.342 --> 00:29:13.442
sees the big picture,

00:29:13.542 --> 00:29:15.464
and can give you a different perspective

00:29:15.505 --> 00:29:17.246
that you can't get when you're in the

00:29:17.266 --> 00:29:17.747
middle of it.

00:29:18.126 --> 00:29:18.307
Now,

00:29:18.886 --> 00:29:20.148
I'm the first one to say most people

00:29:20.229 --> 00:29:21.369
aren't going to understand that.

00:29:21.890 --> 00:29:23.872
That's why most people continue to fail

00:29:23.912 --> 00:29:25.692
and make the same mistakes year over year

00:29:25.772 --> 00:29:26.192
over year.

00:29:27.061 --> 00:29:29.988
But the ideal client for us does

00:29:30.087 --> 00:29:32.291
understand that, does recognize that,

00:29:32.772 --> 00:29:36.159
and has the resources to invest in making

00:29:36.219 --> 00:29:37.221
sustainable change.

00:29:38.218 --> 00:29:40.380
So that's where I think we drop the

00:29:40.400 --> 00:29:40.619
ball.

00:29:40.660 --> 00:29:43.362
We continue to work with individuals who

00:29:43.402 --> 00:29:44.082
need our help,

00:29:44.561 --> 00:29:46.262
but they don't have the resources

00:29:46.683 --> 00:29:48.325
cognitively, emotionally,

00:29:49.045 --> 00:29:51.666
financially to really make the changes

00:29:51.686 --> 00:29:52.487
that need to be made.

00:29:52.527 --> 00:29:53.768
That's why people keep smoking.

00:29:53.807 --> 00:29:55.910
That's why diabetics keep eating sugar.

00:29:55.970 --> 00:29:58.951
That's why you see the same broken

00:29:59.011 --> 00:30:00.792
patterns happening over and over again.

00:30:01.573 --> 00:30:03.555
Is it also... Okay.

00:30:03.974 --> 00:30:04.855
Is it also...

00:30:05.957 --> 00:30:07.422
how our profession,

00:30:07.884 --> 00:30:09.730
because I hate talking about a profession

00:30:09.771 --> 00:30:10.694
because it's just a bunch of people,

00:30:11.234 --> 00:30:13.175
But is it how the middle of the

00:30:13.195 --> 00:30:14.978
bell curve of our profession sells what we

00:30:15.038 --> 00:30:17.098
do, which is very transactional?

00:30:17.579 --> 00:30:19.941
You do what I say, which sucks.

00:30:20.181 --> 00:30:20.481
I don't know.

00:30:21.102 --> 00:30:22.722
That's not what a coach does, right?

00:30:23.584 --> 00:30:25.045
And then we say, well,

00:30:25.204 --> 00:30:27.546
why is the rise of the wellness influencer

00:30:27.846 --> 00:30:30.367
or the online coach happening?

00:30:30.709 --> 00:30:32.289
Is it because they sell the thing people

00:30:32.450 --> 00:30:33.391
are easy?

00:30:33.510 --> 00:30:34.451
It's easy to buy.

00:30:35.731 --> 00:30:36.992
And if the right person buys it,

00:30:37.012 --> 00:30:37.993
they get decent results.

00:30:38.034 --> 00:30:38.973
If the wrong person buys it,

00:30:38.993 --> 00:30:39.555
they just go away.

00:30:41.532 --> 00:30:42.374
Dave, what do you think?

00:30:42.433 --> 00:30:42.714
I don't know.

00:30:42.734 --> 00:30:44.135
Some of those fitness influencers just

00:30:44.175 --> 00:30:47.440
sell remote coaching and PDFs and stuff,

00:30:47.460 --> 00:30:49.001
which I don't know if that really moves

00:30:49.021 --> 00:30:49.903
the needle for enough people.

00:30:49.923 --> 00:30:52.286
You have to have some amount of internal

00:30:52.807 --> 00:30:56.771
accountability or self-reliance.

00:30:56.872 --> 00:30:58.713
There's less friction to hire one of those

00:30:58.773 --> 00:30:59.035
people.

00:30:59.375 --> 00:31:00.736
So if a hundred people start and only

00:31:00.776 --> 00:31:01.576
two keep going,

00:31:02.277 --> 00:31:04.018
I like my odds living on the internet

00:31:04.057 --> 00:31:06.220
versus having to pay for a brick and

00:31:06.240 --> 00:31:08.280
mortar business and then have to turn

00:31:08.300 --> 00:31:09.781
those humans who I'm not growing new

00:31:09.821 --> 00:31:10.942
humans, right?

00:31:11.103 --> 00:31:12.364
It's pretty much people within thirty

00:31:12.403 --> 00:31:13.224
minutes we've decided.

00:31:14.065 --> 00:31:15.326
That's a harder sell,

00:31:15.365 --> 00:31:16.866
especially when it feels medical.

00:31:18.028 --> 00:31:18.469
But it's like,

00:31:18.548 --> 00:31:19.648
isn't this supposed to be free because I

00:31:19.689 --> 00:31:20.670
paid for it already?

00:31:21.069 --> 00:31:22.692
And it's like, no, no, you have insurance.

00:31:23.071 --> 00:31:24.173
The insurance dictate, you know, we

00:31:25.239 --> 00:31:28.019
Like there's several layers to this where

00:31:28.141 --> 00:31:30.301
like if I see you and you show

00:31:30.321 --> 00:31:32.022
me twenty five pictures of people's butts

00:31:32.042 --> 00:31:32.682
you made bigger,

00:31:33.423 --> 00:31:35.003
I'll pay for the booty program in twenty

00:31:35.023 --> 00:31:35.564
twenty six.

00:31:35.604 --> 00:31:37.285
That feels like an easier sell.

00:31:38.746 --> 00:31:39.846
Oh, you go back to the accelerator.

00:31:41.250 --> 00:31:43.411
Go back to the beginning of this episode.

00:31:43.751 --> 00:31:45.752
Planet Fitness for fifteen or twenty

00:31:45.772 --> 00:31:49.155
dollars a month has enough dreams and

00:31:49.215 --> 00:31:52.057
enough aspiration and enough hope to pay

00:31:52.117 --> 00:31:54.180
for the sponsorship of New Year's Eve

00:31:54.220 --> 00:31:54.941
Times Square.

00:31:55.663 --> 00:31:56.202
You know,

00:31:56.303 --> 00:31:58.865
there's no physical therapy business on

00:31:58.904 --> 00:32:02.508
the planet that has successfully sold the

00:32:02.627 --> 00:32:05.829
aspiration of health and prosperity better

00:32:05.849 --> 00:32:06.190
than that.

00:32:06.210 --> 00:32:10.093
Then maybe this is not the most dumb

00:32:10.173 --> 00:32:10.492
idea.

00:32:10.593 --> 00:32:12.913
Maybe marketing your clinic as the

00:32:13.035 --> 00:32:14.556
Ministry of Silly Gates...

00:32:15.496 --> 00:32:16.957
who's actually a sponsor this year,

00:32:18.498 --> 00:32:20.398
correcting post-op limps, waddles,

00:32:20.419 --> 00:32:21.980
and spontaneous interpretive dance

00:32:22.039 --> 00:32:23.280
outbreaks since nineteen seventy two.

00:32:23.540 --> 00:32:25.162
Remember, if your gate is dignified,

00:32:25.521 --> 00:32:26.362
you're doing it wrong.

00:32:26.623 --> 00:32:28.344
But like that's facetious.

00:32:28.763 --> 00:32:32.246
But like maybe it's not like because

00:32:32.306 --> 00:32:33.465
that's what people want.

00:32:33.686 --> 00:32:35.146
Like that's too tongue in cheek.

00:32:35.186 --> 00:32:38.068
But like we're selling physical therapy,

00:32:38.128 --> 00:32:39.609
which doesn't say anything.

00:32:40.049 --> 00:32:41.250
That's like selling drugs.

00:32:42.230 --> 00:32:43.711
It's why Roto-Rooter is Roto-Rooter and

00:32:43.730 --> 00:32:45.232
they're not Plumbers R Us.

00:32:46.334 --> 00:32:47.213
As a reminder, though,

00:32:48.935 --> 00:32:49.696
with Planet Fitness,

00:32:49.777 --> 00:32:53.220
about ninety one or ninety two percent of

00:32:53.240 --> 00:32:57.983
their customers do not actually go to the

00:32:58.023 --> 00:32:58.744
gym.

00:32:58.765 --> 00:33:00.226
Wouldn't that be a great thing to be

00:33:00.246 --> 00:33:00.405
in?

00:33:00.586 --> 00:33:02.887
They have a ton of free cash and

00:33:02.928 --> 00:33:05.270
their facilities are not worn down at the

00:33:05.351 --> 00:33:06.250
rate that they would be.

00:33:06.991 --> 00:33:08.292
and they and they don't have to get

00:33:08.353 --> 00:33:11.055
new equipment and new whatever uh you know

00:33:11.134 --> 00:33:14.778
new locker rooms and machines and whatever

00:33:15.157 --> 00:33:16.779
parking lots what you know whatever it is

00:33:16.799 --> 00:33:19.342
um everything uh they don't have the foot

00:33:19.382 --> 00:33:21.943
traffic that their actual cash they

00:33:21.963 --> 00:33:23.365
understand that they're in the customer

00:33:23.424 --> 00:33:24.385
acquisition business

00:33:26.814 --> 00:33:29.015
And it's so cheap,

00:33:29.055 --> 00:33:30.476
ten bucks a month or whatever, fifteen,

00:33:30.536 --> 00:33:32.817
twenty, but mostly ten.

00:33:32.957 --> 00:33:33.176
People,

00:33:33.257 --> 00:33:35.057
it's so cheap that they don't cancel it,

00:33:35.097 --> 00:33:36.778
which is just, I mean,

00:33:37.038 --> 00:33:38.338
that's the same business though that

00:33:38.378 --> 00:33:39.859
physical therapy is in,

00:33:39.900 --> 00:33:42.480
in terms of like people that, you know,

00:33:42.621 --> 00:33:43.820
whatever, what is it,

00:33:43.921 --> 00:33:45.521
seven to nine percent of people with

00:33:45.541 --> 00:33:47.001
musculoskeletal issues actually get the

00:33:47.021 --> 00:33:47.502
physical therapy.

00:33:47.542 --> 00:33:48.423
It's like the inverse.

00:33:48.771 --> 00:33:49.392
Right.

00:33:49.432 --> 00:33:50.452
But we say, well,

00:33:50.472 --> 00:33:51.713
we make it so damn hard.

00:33:51.794 --> 00:33:52.753
I did that video last week.

00:33:52.794 --> 00:33:53.013
I'm like,

00:33:53.355 --> 00:33:54.815
we make it so damn hard to like,

00:33:55.336 --> 00:33:56.395
is this right for me?

00:33:56.576 --> 00:33:57.656
Is this not right for me?

00:33:57.797 --> 00:33:58.356
Is this for me?

00:33:58.518 --> 00:33:59.198
Planet Fitness is like,

00:33:59.518 --> 00:34:00.878
do you have a pulse and ten doll

00:34:00.919 --> 00:34:01.199
hairs?

00:34:01.659 --> 00:34:02.220
Come on in.

00:34:03.220 --> 00:34:04.901
We have this and this and this and

00:34:04.921 --> 00:34:05.040
this.

00:34:05.300 --> 00:34:06.082
We do everything.

00:34:06.686 --> 00:34:08.047
We're going to tell you what to do

00:34:08.068 --> 00:34:08.768
when you do it.

00:34:09.449 --> 00:34:13.030
But is the answer either or if you're

00:34:13.050 --> 00:34:13.510
a PT?

00:34:13.570 --> 00:34:14.690
I think the answer is in the middle,

00:34:14.751 --> 00:34:16.231
which is like create the environment,

00:34:16.811 --> 00:34:17.813
be there when you need.

00:34:18.273 --> 00:34:20.173
And if you're not needed, awesome.

00:34:20.594 --> 00:34:21.875
But when you need me, here I am.

00:34:21.894 --> 00:34:23.096
And now we'll bill your insurance.

00:34:24.112 --> 00:34:25.173
Let me let me go back real quick

00:34:25.213 --> 00:34:26.414
to what Tony was saying a few minutes

00:34:26.474 --> 00:34:29.096
ago of his style of patients.

00:34:30.115 --> 00:34:31.157
I'm curious if Tony does this.

00:34:31.197 --> 00:34:32.358
I know other practices do this,

00:34:32.378 --> 00:34:33.557
which is they get a new patient.

00:34:33.858 --> 00:34:35.398
They evaluate a new patient, you know,

00:34:35.438 --> 00:34:37.500
Mary, who's sixty five years old.

00:34:37.920 --> 00:34:39.460
And then they ask Mary, like, hey, Mary,

00:34:39.481 --> 00:34:40.322
like you have this issue.

00:34:40.342 --> 00:34:40.501
Like,

00:34:40.762 --> 00:34:42.443
does your is your spouse dealing with any

00:34:42.523 --> 00:34:43.324
aches or pains, whatever?

00:34:43.403 --> 00:34:45.905
And they try to activate the spouse and

00:34:45.965 --> 00:34:48.666
then have the husband and wife or two

00:34:48.706 --> 00:34:50.867
friends or whoever, two counterparts.

00:34:51.869 --> 00:34:53.190
schedule their visits around the same

00:34:53.231 --> 00:34:53.451
time,

00:34:53.492 --> 00:34:56.175
because then that patient or client now

00:34:56.215 --> 00:34:56.856
has some,

00:34:57.557 --> 00:34:58.860
I don't know if it's like external

00:34:58.900 --> 00:34:59.442
accountability,

00:34:59.461 --> 00:35:01.224
but it's like a second person to go

00:35:01.324 --> 00:35:02.726
through this journey together,

00:35:03.128 --> 00:35:04.250
which is absolutely genius.

00:35:04.269 --> 00:35:05.291
I don't know, Tony, do you do that?

00:35:06.018 --> 00:35:08.019
So we used to do that when we

00:35:08.039 --> 00:35:09.019
were in growth mode,

00:35:09.059 --> 00:35:10.481
when we were looking to expand,

00:35:10.521 --> 00:35:11.601
we were looking to grow,

00:35:11.641 --> 00:35:13.963
fill the schedule a thousand percent.

00:35:14.284 --> 00:35:16.226
You have a sister, a brother, a husband,

00:35:16.626 --> 00:35:17.327
a neighbor.

00:35:17.387 --> 00:35:17.686
Like,

00:35:18.427 --> 00:35:20.289
don't you think this is such an amazing

00:35:20.829 --> 00:35:21.389
experience?

00:35:21.409 --> 00:35:22.992
Don't you think it would be even better

00:35:23.652 --> 00:35:26.333
If you brought them with you, we've seen,

00:35:26.512 --> 00:35:26.793
you know,

00:35:26.833 --> 00:35:28.653
countless businesses grow like that.

00:35:30.054 --> 00:35:31.255
Now, no,

00:35:31.414 --> 00:35:33.376
because we've got more patients than we

00:35:33.396 --> 00:35:33.996
can handle.

00:35:34.016 --> 00:35:36.277
We've got, you know, we're booked solid.

00:35:36.597 --> 00:35:39.097
The patient care growth is not the

00:35:39.137 --> 00:35:40.119
priority for us.

00:35:41.559 --> 00:35:42.099
But yeah,

00:35:42.119 --> 00:35:43.760
like if I was in growth mode,

00:35:43.800 --> 00:35:45.621
that's exactly what I would be doing

00:35:45.702 --> 00:35:46.202
constantly.

00:35:46.242 --> 00:35:48.304
And I genuinely believe like, look,

00:35:48.364 --> 00:35:50.005
what else is that person doing?

00:35:50.365 --> 00:35:51.025
You're here.

00:35:51.065 --> 00:35:52.847
They're sitting on a couch watching a soap

00:35:52.927 --> 00:35:54.467
opera or Maury Povich,

00:35:54.527 --> 00:35:57.731
like get their butts in the clinic and

00:35:57.951 --> 00:35:59.311
everybody does better.

00:35:59.452 --> 00:35:59.672
Yeah.

00:36:00.682 --> 00:36:01.764
I mean,

00:36:01.844 --> 00:36:03.364
if we sell this as a journey,

00:36:04.025 --> 00:36:05.467
how many people go on vacation alone

00:36:05.507 --> 00:36:07.007
versus on vacation with at least one other

00:36:07.027 --> 00:36:07.389
person?

00:36:07.869 --> 00:36:08.009
I mean,

00:36:08.028 --> 00:36:09.570
there are people who go on vacation alone,

00:36:09.590 --> 00:36:10.530
but they are the minority.

00:36:10.630 --> 00:36:11.291
They just are.

00:36:12.072 --> 00:36:13.193
So are you selling a journey or are

00:36:13.233 --> 00:36:14.193
you selling a transaction?

00:36:14.233 --> 00:36:14.795
Jim's the same.

00:36:14.835 --> 00:36:15.594
I'll do it if you do it.

00:36:15.695 --> 00:36:16.476
I'll do it if you do it.

00:36:16.576 --> 00:36:18.438
I'll do it if you do it.

00:36:19.378 --> 00:36:21.199
This is why I think a giant miss

00:36:21.300 --> 00:36:22.300
when you graduate from high school,

00:36:22.320 --> 00:36:23.402
there's no team you're on anymore.

00:36:24.092 --> 00:36:25.653
So look, with Planet Fitness,

00:36:26.034 --> 00:36:28.516
my wife has the fifteen or twenty dollar

00:36:28.556 --> 00:36:29.536
monthly membership.

00:36:29.657 --> 00:36:31.239
She can bring a guest like you get

00:36:31.259 --> 00:36:32.980
a free guest every single time,

00:36:33.320 --> 00:36:35.422
every time, every single time.

00:36:35.442 --> 00:36:36.382
There is no limit.

00:36:36.422 --> 00:36:38.384
You can bring one free guest every time

00:36:38.403 --> 00:36:38.784
you go.

00:36:39.065 --> 00:36:39.164
Oh,

00:36:39.184 --> 00:36:40.865
that's sticky because now I'm going and

00:36:40.885 --> 00:36:41.786
I'm like, OK, I kind of like it,

00:36:41.806 --> 00:36:43.027
but you're not going and I've got to

00:36:43.108 --> 00:36:43.467
use my.

00:36:43.487 --> 00:36:44.208
All right.

00:36:44.248 --> 00:36:44.608
What is it?

00:36:44.648 --> 00:36:45.510
Ten bucks.

00:36:45.610 --> 00:36:45.690
Yeah.

00:36:45.710 --> 00:36:45.789
Yeah.

00:36:46.684 --> 00:36:47.483
That's a good idea.

00:36:47.724 --> 00:36:49.505
And then there's the upsell, right?

00:36:49.545 --> 00:36:51.226
Which is like you pay ten bucks a

00:36:51.266 --> 00:36:52.586
month and you can go to your local

00:36:52.706 --> 00:36:52.827
one.

00:36:53.186 --> 00:36:54.027
But if you're traveling,

00:36:54.047 --> 00:36:54.987
you buy the black card.

00:36:55.148 --> 00:36:56.188
I know they used to do that.

00:36:57.909 --> 00:36:58.050
Yeah.

00:36:58.090 --> 00:36:59.690
I don't think even the base is ten

00:36:59.710 --> 00:37:00.351
bucks anymore.

00:37:01.291 --> 00:37:02.931
Inflation has wiped that out.

00:37:03.012 --> 00:37:04.432
I think the cheapest is like fifteen now.

00:37:04.452 --> 00:37:05.514
That's when I was living in Scranton

00:37:05.554 --> 00:37:07.315
fifteen years ago and there was one down

00:37:07.335 --> 00:37:07.735
the street.

00:37:08.737 --> 00:37:10.239
So, Jimmy, this came up,

00:37:10.259 --> 00:37:12.380
and this seems like it's right in Dave's

00:37:12.420 --> 00:37:13.081
wheelhouse.

00:37:13.222 --> 00:37:15.143
I don't think Dave wasn't tagged on it.

00:37:16.105 --> 00:37:17.065
I'll read the post.

00:37:17.106 --> 00:37:18.427
I don't remember who shared this,

00:37:18.467 --> 00:37:19.528
but it's in my passion.

00:37:19.568 --> 00:37:20.230
Drew Cruz.

00:37:20.449 --> 00:37:21.351
Drew Cruz.

00:37:21.811 --> 00:37:23.333
Oh, yeah, yeah.

00:37:23.873 --> 00:37:25.974
So it says, quote, I found this company.

00:37:26.155 --> 00:37:28.355
I'm really intrigued and impressed.

00:37:28.375 --> 00:37:31.996
They offer a preventative full body MRI

00:37:32.036 --> 00:37:34.956
for cash and make a whole experience out

00:37:34.996 --> 00:37:35.336
of it.

00:37:35.577 --> 00:37:37.918
Even able to watch Netflix during the

00:37:37.978 --> 00:37:38.538
scan.

00:37:39.057 --> 00:37:39.458
Basically,

00:37:39.478 --> 00:37:40.858
what do you guys think about it?

00:37:40.898 --> 00:37:42.378
There's one coming to Nashville.

00:37:42.539 --> 00:37:44.440
I think I've heard about that before.

00:37:45.500 --> 00:37:47.302
We know that I think it's Mayo Clinic

00:37:47.322 --> 00:37:49.543
has like a ten thousand dollar executive

00:37:49.583 --> 00:37:51.565
assessment package where you go there for

00:37:51.605 --> 00:37:52.204
a day or two.

00:37:52.244 --> 00:37:53.806
They run all of this blood work,

00:37:53.865 --> 00:37:54.987
do all of this stuff.

00:37:56.407 --> 00:37:57.088
What do you guys think?

00:37:58.842 --> 00:37:59.842
So the company that does that,

00:37:59.862 --> 00:38:02.644
I'm pretty sure that someone tagged it,

00:38:02.684 --> 00:38:04.266
there was a link or something pre pre

00:38:04.306 --> 00:38:06.688
Nuvo, pre prunovo, something like that.

00:38:06.748 --> 00:38:07.469
And Jeremy Sutton,

00:38:07.489 --> 00:38:08.369
who's a friend of the pod,

00:38:09.010 --> 00:38:12.012
commented below that he's got clients that

00:38:12.152 --> 00:38:13.713
go so he's in Louisiana,

00:38:13.773 --> 00:38:15.273
he's got clients that drive to I think

00:38:15.313 --> 00:38:16.894
he said Dallas to do that.

00:38:17.356 --> 00:38:18.836
And do you got I think I know

00:38:18.856 --> 00:38:19.416
the price point.

00:38:19.436 --> 00:38:20.838
Do you guys know the price point out

00:38:20.878 --> 00:38:22.460
of pocket for the full body MRI from

00:38:22.480 --> 00:38:22.920
that company?

00:38:23.387 --> 00:38:25.248
Two grand?

00:38:25.288 --> 00:38:25.427
Three?

00:38:25.568 --> 00:38:26.168
I think it's like...

00:38:26.467 --> 00:38:28.088
I think it's like three hundred or five

00:38:28.128 --> 00:38:28.268
hundred.

00:38:28.489 --> 00:38:28.789
Three hundred?

00:38:28.909 --> 00:38:29.148
Really?

00:38:29.668 --> 00:38:30.688
I don't think it's thousands.

00:38:31.510 --> 00:38:32.690
Well, wow.

00:38:32.769 --> 00:38:33.570
Or maybe... You know what?

00:38:33.610 --> 00:38:34.891
There's probably like...

00:38:35.231 --> 00:38:36.311
Here's the base rate.

00:38:36.411 --> 00:38:37.512
It's three hundred bucks for the...

00:38:37.552 --> 00:38:38.572
Do you want an MRI?

00:38:38.771 --> 00:38:39.092
Yes.

00:38:39.271 --> 00:38:40.373
Of your left elbow.

00:38:40.592 --> 00:38:42.972
But do you want the results?

00:38:43.132 --> 00:38:45.934
That's a thousand.

00:38:45.974 --> 00:38:46.215
I don't know.

00:38:46.255 --> 00:38:47.454
I feel like there's probably add-ons or

00:38:47.474 --> 00:38:47.755
whatever.

00:38:48.275 --> 00:38:49.094
Yeah.

00:38:49.195 --> 00:38:50.456
I mean, you know...

00:38:52.074 --> 00:38:53.175
Here's my litmus test, right?

00:38:53.195 --> 00:38:54.217
When I was in journalism school,

00:38:54.237 --> 00:38:55.398
the thing was, is it true?

00:38:56.079 --> 00:38:56.818
Can you prove it?

00:38:57.599 --> 00:39:00.161
So is this good or bad?

00:39:00.902 --> 00:39:01.623
First of all, it's bad.

00:39:01.663 --> 00:39:02.304
Do no harm, right?

00:39:02.324 --> 00:39:03.083
That's the first rule.

00:39:03.423 --> 00:39:04.806
So is having an MRI bad?

00:39:05.166 --> 00:39:05.425
No.

00:39:05.985 --> 00:39:07.608
Do you understand what it can and can't

00:39:07.887 --> 00:39:08.347
detect?

00:39:08.949 --> 00:39:09.148
Yeah,

00:39:09.168 --> 00:39:10.409
it's on this piece of paper I just

00:39:10.429 --> 00:39:10.670
signed.

00:39:10.869 --> 00:39:11.110
Great.

00:39:11.251 --> 00:39:12.512
Do you have the money and want to

00:39:12.552 --> 00:39:13.331
give the monies for this?

00:39:13.532 --> 00:39:13.913
Then do it.

00:39:15.034 --> 00:39:15.333
All right.

00:39:15.353 --> 00:39:17.356
I just ran a chat GBT search.

00:39:17.576 --> 00:39:21.057
It says a full body MRI from Prunovo

00:39:21.838 --> 00:39:24.900
pre Nuvo is two thousand four hundred

00:39:24.981 --> 00:39:25.322
ninety nine.

00:39:25.342 --> 00:39:25.702
Oh, my bad.

00:39:26.362 --> 00:39:26.762
Jimmy was right.

00:39:26.782 --> 00:39:27.083
All right.

00:39:27.503 --> 00:39:29.505
If you're just doing head and torso,

00:39:29.605 --> 00:39:31.085
it's eighteen hundred dollars.

00:39:31.246 --> 00:39:32.887
Why would you only do head and torso?

00:39:32.987 --> 00:39:33.286
Right.

00:39:34.829 --> 00:39:37.550
What if you have that's their downsell,

00:39:37.590 --> 00:39:37.891
man?

00:39:38.818 --> 00:39:41.460
The downsell is torso only for a thousand

00:39:41.500 --> 00:39:41.960
dollars,

00:39:42.000 --> 00:39:43.782
but then there's an enhanced screening

00:39:43.822 --> 00:39:46.023
package for between four thousand and

00:39:46.063 --> 00:39:46.903
forty five hundred.

00:39:47.403 --> 00:39:48.985
So I think this is the company whose

00:39:49.125 --> 00:39:51.146
marketing was.

00:39:52.748 --> 00:39:56.471
Kim Kardashian posting about doing it like

00:39:56.490 --> 00:39:58.152
they paid her to be like to do

00:39:58.211 --> 00:40:00.092
influencer reel or video,

00:40:00.634 --> 00:40:01.313
and she was like, look,

00:40:01.333 --> 00:40:01.914
I'm getting my MRI.

00:40:01.934 --> 00:40:05.737
And this is the people some people got

00:40:05.777 --> 00:40:06.257
pissed off,

00:40:06.318 --> 00:40:07.619
it's the same people who got mad at

00:40:08.639 --> 00:40:11.760
um what's the water company death water

00:40:12.440 --> 00:40:15.442
liquid death liquid death death water i'm

00:40:15.461 --> 00:40:17.101
gonna launch death water why because it's

00:40:17.222 --> 00:40:19.422
what it's like getting like goggle.com

00:40:19.463 --> 00:40:20.824
it's like it's close enough and people

00:40:20.844 --> 00:40:23.605
might buy it um and they got and

00:40:23.644 --> 00:40:25.346
she they got heat for it because they're

00:40:25.365 --> 00:40:27.286
like you're just trying to sell mris and

00:40:27.346 --> 00:40:28.646
using kim kardashian and they were like

00:40:28.907 --> 00:40:31.387
yes yes that's people do that all the

00:40:31.427 --> 00:40:33.088
time callaway golf does that easton

00:40:33.128 --> 00:40:34.128
baseball bat does that

00:40:35.188 --> 00:40:36.068
So I guess, I mean,

00:40:36.228 --> 00:40:37.530
are people going to have a...

00:40:37.550 --> 00:40:38.351
What happened in the comments?

00:40:38.371 --> 00:40:39.291
People have a problem with it?

00:40:40.152 --> 00:40:41.514
Because he mentioned Netflix.

00:40:41.634 --> 00:40:43.175
So they understood they're selling the

00:40:43.615 --> 00:40:45.277
experience of a wellness day.

00:40:45.717 --> 00:40:47.280
But instead of like a foot rub and

00:40:47.639 --> 00:40:48.701
Himalayan sea salt,

00:40:49.362 --> 00:40:52.244
it's watching Netflix and getting MRI'd.

00:40:53.422 --> 00:40:55.284
Fade fads, fade facts.

00:40:55.385 --> 00:40:56.405
Won't is their tagline.

00:40:56.525 --> 00:40:58.188
Every resolution needs a starting point.

00:40:58.347 --> 00:40:58.568
Wow.

00:40:58.608 --> 00:40:59.009
Smart.

00:40:59.088 --> 00:41:00.731
So again, they're,

00:41:00.791 --> 00:41:02.753
they're keying in on new year's

00:41:02.813 --> 00:41:03.393
resolution.

00:41:03.474 --> 00:41:04.396
I guarantee the,

00:41:04.516 --> 00:41:05.998
the website probably didn't look like

00:41:06.038 --> 00:41:06.318
that.

00:41:06.778 --> 00:41:08.701
Have that tagline three months ago.

00:41:09.942 --> 00:41:11.804
As I scroll through, you know,

00:41:11.903 --> 00:41:13.425
these are the websites we should be

00:41:13.485 --> 00:41:14.005
modeling.

00:41:14.065 --> 00:41:15.748
This is the clientele we should be

00:41:15.788 --> 00:41:16.387
approaching.

00:41:16.447 --> 00:41:18.210
Who's willing to spend this kind of money

00:41:18.690 --> 00:41:21.452
to develop a baseline assessment that we

00:41:21.472 --> 00:41:25.016
could do without the technology and then

00:41:25.255 --> 00:41:28.079
help them help these individuals really

00:41:28.119 --> 00:41:28.579
develop?

00:41:28.599 --> 00:41:29.239
Like, I don't know,

00:41:29.300 --> 00:41:32.422
are these guys developing a fitness plan,

00:41:32.543 --> 00:41:33.923
a musculoskeletal plan?

00:41:33.943 --> 00:41:34.045
Yeah.

00:41:36.311 --> 00:41:37.351
What's that?

00:41:37.371 --> 00:41:37.552
So yeah.

00:41:37.572 --> 00:41:38.572
What's after like, Hey,

00:41:38.612 --> 00:41:39.431
here's your MRI results.

00:41:39.472 --> 00:41:40.353
Like cool.

00:41:40.373 --> 00:41:41.572
Do I just bring this to my doctor

00:41:41.612 --> 00:41:41.813
now?

00:41:41.873 --> 00:41:43.213
Or are you going to be my help?

00:41:43.253 --> 00:41:44.494
Do you tell me where to go next?

00:41:44.894 --> 00:41:47.376
The scan everybody is talking about and

00:41:47.436 --> 00:41:48.155
now more.

00:41:50.097 --> 00:41:51.577
You can book your appointments,

00:41:51.657 --> 00:41:53.478
a hundred and thirty thousand like social

00:41:53.538 --> 00:41:53.998
proof.

00:41:54.018 --> 00:41:55.679
You've got real people here.

00:41:56.438 --> 00:41:57.880
You can read their stories,

00:41:58.320 --> 00:41:59.581
more patient stories,

00:42:00.420 --> 00:42:01.961
human approach to healthcare,

00:42:01.981 --> 00:42:05.322
a hundred and fifty strong expert team.

00:42:06.945 --> 00:42:12.170
faq i'm a pretty standard website and

00:42:12.210 --> 00:42:13.650
where are they where are the locations

00:42:13.690 --> 00:42:17.652
does it say i don't know i'm going

00:42:17.672 --> 00:42:19.755
to the top i mean they're opening

00:42:19.835 --> 00:42:21.956
everywhere book a scan hit book a scan

00:42:22.115 --> 00:42:23.237
let's see if it asks you where you

00:42:23.317 --> 00:42:26.378
are top right corner oh here

00:42:28.608 --> 00:42:32.331
uh los angeles oh and there's imagine that

00:42:32.931 --> 00:42:35.554
pricing transparent pricing for you know a

00:42:35.614 --> 00:42:37.655
company at a four thousand dollar price

00:42:37.715 --> 00:42:41.257
point all right denver houston la all

00:42:41.297 --> 00:42:43.579
major cities right now looks like yeah no

00:42:43.639 --> 00:42:45.159
new york though yeah there's new york

00:42:45.460 --> 00:42:46.641
where is it new york i'm curious

00:42:47.320 --> 00:42:48.181
thirty-fourth street

00:42:51.443 --> 00:42:51.684
Midtown.

00:42:51.724 --> 00:42:51.963
Yeah,

00:42:51.983 --> 00:42:53.985
because a bunch of places when people

00:42:54.025 --> 00:42:54.324
work.

00:42:54.704 --> 00:42:55.704
And I'm going to jump over and get

00:42:55.724 --> 00:42:56.565
my quick MRI.

00:42:57.125 --> 00:42:57.945
What do you mean, Steve?

00:42:57.965 --> 00:42:58.945
You're getting an MRI today?

00:42:58.985 --> 00:42:59.525
Are you okay?

00:42:59.666 --> 00:43:00.085
Oh, yeah, dude.

00:43:00.106 --> 00:43:01.425
It's this thing that we bought.

00:43:01.826 --> 00:43:02.746
Ten of them for the family.

00:43:02.786 --> 00:43:04.047
We're all MRI'd up.

00:43:04.086 --> 00:43:07.126
We get t-shirts that say, I MRI.

00:43:07.407 --> 00:43:07.788
Are you?

00:43:10.487 --> 00:43:12.568
We need to get Dave one of those

00:43:12.768 --> 00:43:14.528
A-frame signs that he can wear.

00:43:14.768 --> 00:43:15.228
And which board?

00:43:16.815 --> 00:43:17.914
Oh, we would do a while ago.

00:43:17.934 --> 00:43:18.155
Jimmy,

00:43:18.175 --> 00:43:19.876
you remember we were talking about doing,

00:43:19.996 --> 00:43:22.336
uh, like, like not like a booth,

00:43:22.356 --> 00:43:23.556
like a wooden booth or something.

00:43:23.597 --> 00:43:24.978
We were talking about square or something.

00:43:25.358 --> 00:43:26.518
Now someone's doing those videos.

00:43:26.538 --> 00:43:27.639
And now I'm like, if we did it,

00:43:28.059 --> 00:43:29.438
we'd look like we're biting off of Sean,

00:43:29.518 --> 00:43:29.980
which is still,

00:43:30.440 --> 00:43:31.559
I think he came up with that idea

00:43:31.619 --> 00:43:32.219
independently,

00:43:32.260 --> 00:43:34.460
but like he's doing more like the prove,

00:43:34.721 --> 00:43:34.840
uh,

00:43:35.320 --> 00:43:37.121
prove me wrong guy with the folding table

00:43:37.141 --> 00:43:38.001
and people just walk up.

00:43:39.302 --> 00:43:40.583
I still think the Charlie Brown,

00:43:41.123 --> 00:43:42.764
the doctor is in would be magical.

00:43:44.610 --> 00:43:45.172
And just hidden.

00:43:45.213 --> 00:43:46.396
Oh, I got new microphones, by the way.

00:43:46.416 --> 00:43:47.278
I get even smaller.

00:43:47.338 --> 00:43:48.663
The road one's even smaller.

00:43:51.704 --> 00:43:52.083
Beautiful.

00:43:52.384 --> 00:43:55.045
Uh, really quick that, that, that last,

00:43:55.105 --> 00:43:55.804
that last website,

00:43:56.264 --> 00:43:57.646
one of you guys mentioned, uh,

00:43:57.706 --> 00:44:02.126
the influencers, any thought, any, uh, I,

00:44:02.166 --> 00:44:03.208
cause I had sent you guys a couple

00:44:03.228 --> 00:44:04.228
of days ago, some,

00:44:04.248 --> 00:44:06.268
some website about like online deals.

00:44:06.309 --> 00:44:08.148
It was like influencer deals.com or

00:44:08.168 --> 00:44:08.429
something.

00:44:08.449 --> 00:44:09.009
Did you see that?

00:44:09.469 --> 00:44:11.309
But my, my real, my real question is,

00:44:11.630 --> 00:44:14.590
is there a platform to find local

00:44:14.690 --> 00:44:16.552
influencers that might be interested in

00:44:16.592 --> 00:44:18.532
being a social media influencer for your

00:44:19.112 --> 00:44:20.012
physical therapy business?

00:44:20.353 --> 00:44:21.873
as opposed to just cold messaging people

00:44:21.972 --> 00:44:24.233
on Instagram, which you can certainly do.

00:44:24.574 --> 00:44:26.134
And I had a post in Tony's Facebook

00:44:26.153 --> 00:44:28.094
group where I was like, Hey,

00:44:28.195 --> 00:44:29.135
if I did that,

00:44:29.175 --> 00:44:30.215
so what I would need is if I

00:44:30.235 --> 00:44:30.375
was,

00:44:30.574 --> 00:44:33.135
I would become Uber of the NIL deal

00:44:33.235 --> 00:44:37.295
for therapy or medical influencers.

00:44:37.356 --> 00:44:38.255
And that's where people were like, well,

00:44:38.277 --> 00:44:40.157
I get these directly DMs to me.

00:44:40.317 --> 00:44:41.077
And I'm like, yes,

00:44:41.436 --> 00:44:42.956
but what if you had four more a

00:44:43.036 --> 00:44:44.338
month and you could be,

00:44:44.518 --> 00:44:45.478
and you can pick and choose.

00:44:46.501 --> 00:44:47.862
So I was thinking of this,

00:44:47.902 --> 00:44:48.443
which is like,

00:44:48.623 --> 00:44:50.664
I go out to the Hyperices or the

00:44:50.684 --> 00:44:52.224
this or the that, and I say,

00:44:52.625 --> 00:44:53.905
what are your needs this quarter?

00:44:53.985 --> 00:44:55.487
We got to reach this demographic,

00:44:55.527 --> 00:44:56.987
this demographic, this demographic.

00:44:57.288 --> 00:44:57.527
Okay.

00:44:58.108 --> 00:45:00.449
I go talk to the list of drivers

00:45:00.489 --> 00:45:01.289
that I have, right?

00:45:01.590 --> 00:45:03.291
People that I know that we all probably

00:45:03.331 --> 00:45:04.451
know already who are growing their

00:45:04.471 --> 00:45:04.871
channels.

00:45:05.231 --> 00:45:06.913
And I go, I got this opportunity.

00:45:07.313 --> 00:45:08.132
They're looking for this, this,

00:45:08.172 --> 00:45:09.594
this to do this, this, and this.

00:45:09.693 --> 00:45:10.594
Who's okay with that?

00:45:11.481 --> 00:45:12.742
Give me your pitch and what your rate

00:45:12.762 --> 00:45:12.862
is,

00:45:12.882 --> 00:45:14.123
and then I go shop it for you.

00:45:14.684 --> 00:45:15.764
And you don't have to do anything.

00:45:16.083 --> 00:45:16.885
This should be a thing.

00:45:17.144 --> 00:45:18.885
I don't know if you guys get this.

00:45:18.985 --> 00:45:20.226
I don't think we ever talked about it.

00:45:20.465 --> 00:45:22.726
About once a week for the past two

00:45:22.766 --> 00:45:23.128
years,

00:45:23.708 --> 00:45:26.748
I get an email from a podcast agency

00:45:27.009 --> 00:45:29.550
that's trying to place a guest on my

00:45:29.570 --> 00:45:29.851
show.

00:45:29.911 --> 00:45:31.592
And it's someone in real estate,

00:45:31.612 --> 00:45:32.411
someone in finance.

00:45:32.452 --> 00:45:34.413
It's a lawyer.

00:45:35.313 --> 00:45:36.673
And it's usually not the right fit because

00:45:36.693 --> 00:45:38.735
it's not like the physical therapy

00:45:38.795 --> 00:45:40.436
business, M&A type of like...

00:45:42.217 --> 00:45:43.960
The way that works is it's someone who's

00:45:44.041 --> 00:45:45.463
budding and knows how to use a web

00:45:45.523 --> 00:45:46.224
scraper tool.

00:45:46.804 --> 00:45:48.206
So when you have an RSS feed,

00:45:48.266 --> 00:45:50.090
which is how your feed hits Spotify and

00:45:50.130 --> 00:45:50.431
all that,

00:45:52.039 --> 00:45:53.739
They'll use the web scraper tool and

00:45:53.760 --> 00:45:54.960
they'll use AI and just be like,

00:45:55.581 --> 00:45:59.242
find me shows that use these keywords.

00:45:59.601 --> 00:46:01.182
Then your email address,

00:46:01.202 --> 00:46:02.403
whoever owns the podcast,

00:46:02.423 --> 00:46:03.503
because I run several.

00:46:03.744 --> 00:46:05.684
So I get emails for all these podcasts

00:46:05.744 --> 00:46:07.666
now because my email is at the bottom.

00:46:08.005 --> 00:46:08.485
But yeah,

00:46:08.606 --> 00:46:11.568
it's a smart tool and their cost is

00:46:12.047 --> 00:46:12.827
almost zero.

00:46:13.168 --> 00:46:14.849
They're selling the guest who's got a

00:46:14.929 --> 00:46:15.208
book.

00:46:15.668 --> 00:46:16.889
You're probably not going to get on Jimmy

00:46:16.909 --> 00:46:17.329
Fallon,

00:46:17.650 --> 00:46:18.811
but I can get you on Dave Kittle

00:46:18.851 --> 00:46:20.210
and it makes more sense to be with

00:46:20.251 --> 00:46:21.152
Dave because...

00:46:21.952 --> 00:46:23.432
this audience but yeah you're right a lot

00:46:23.452 --> 00:46:24.952
of times it's like and they're pitching

00:46:25.032 --> 00:46:27.494
really hard they're like this guy's a real

00:46:27.514 --> 00:46:29.735
estate entrepreneur but he can show you

00:46:30.454 --> 00:46:32.115
medical providers how to get ahead and

00:46:32.135 --> 00:46:35.117
you're like huh they they'll send they

00:46:35.157 --> 00:46:37.597
send uh like a like a one pager

00:46:38.079 --> 00:46:40.378
and like a bio sometimes and a website

00:46:41.079 --> 00:46:41.179
and

00:46:43.527 --> 00:46:45.188
So I found one and I did one

00:46:45.228 --> 00:46:46.150
and she was a great interview.

00:46:46.190 --> 00:46:46.690
She was great.

00:46:47.211 --> 00:46:48.552
And I was like, hey, I'm curious.

00:46:49.333 --> 00:46:50.514
How much did you pay for that?

00:46:50.554 --> 00:46:52.677
And it was like fifteen hundred dollars to

00:46:52.737 --> 00:46:54.498
guarantee ten placements.

00:46:54.778 --> 00:46:56.280
So she just keeps going until she gets

00:46:56.300 --> 00:46:57.302
this woman on ten shows.

00:46:57.983 --> 00:46:58.864
What's that cost her?

00:46:59.164 --> 00:47:00.485
She's probably running stuff in the back.

00:47:00.565 --> 00:47:01.786
These are drip campaigns.

00:47:02.146 --> 00:47:02.527
So I was like...

00:47:03.447 --> 00:47:04.929
shit that's so you paid a hundred and

00:47:04.949 --> 00:47:06.369
fifty bucks essentially i think it was

00:47:06.389 --> 00:47:07.809
like fifteen hundred bucks or two grand

00:47:08.110 --> 00:47:10.130
for ten guaranteed placements i have no

00:47:10.170 --> 00:47:11.630
relationship with that service they're not

00:47:11.670 --> 00:47:14.231
paying me but i was like yeah i'd

00:47:14.271 --> 00:47:15.592
take that woman she's got a cool story

00:47:15.652 --> 00:47:17.112
and she was shopping a book which is

00:47:17.152 --> 00:47:18.574
the reason to do it and she owns

00:47:18.594 --> 00:47:20.213
a bunch of clinics in new york it's

00:47:20.233 --> 00:47:23.775
a smart move it is after a while

00:47:23.795 --> 00:47:25.856
though i mean i you know can be

00:47:25.896 --> 00:47:27.077
but there's no one subscribed because you

00:47:27.097 --> 00:47:27.896
were never subscribed

00:47:30.000 --> 00:47:34.282
And there's the same kind of groups for

00:47:34.561 --> 00:47:36.684
different professionals.

00:47:36.804 --> 00:47:38.684
It's definitely an established model.

00:47:39.664 --> 00:47:40.445
In our group,

00:47:40.485 --> 00:47:42.407
in the Passions to Profit Facebook group,

00:47:42.427 --> 00:47:43.847
where I share offers,

00:47:44.007 --> 00:47:45.367
I let other therapists know.

00:47:45.527 --> 00:47:48.769
I just shot out five emails to specific

00:47:48.809 --> 00:47:49.489
therapists,

00:47:49.530 --> 00:47:51.331
connecting them with a product company.

00:47:51.851 --> 00:47:53.291
And I told both sides.

00:47:53.612 --> 00:47:54.913
I told the therapist and the product

00:47:54.932 --> 00:47:55.172
company.

00:47:55.193 --> 00:47:55.773
I was like, look,

00:47:55.974 --> 00:47:58.175
these are hand-selected therapists.

00:47:58.594 --> 00:48:00.576
that will probably do a video in exchange

00:48:00.615 --> 00:48:01.456
for free product.

00:48:01.817 --> 00:48:03.057
Some of them are going to ask for

00:48:03.117 --> 00:48:04.539
money because they have a big enough

00:48:04.619 --> 00:48:06.500
audience and a busy enough schedule that

00:48:06.599 --> 00:48:07.860
they're not going to do it for free.

00:48:08.440 --> 00:48:09.802
I'll let you guys work it out.

00:48:10.061 --> 00:48:12.403
These are my five recommendations for you,

00:48:12.463 --> 00:48:13.344
product company,

00:48:14.005 --> 00:48:15.585
right now for the product you're trying to

00:48:15.626 --> 00:48:15.885
sell.

00:48:17.166 --> 00:48:19.128
And so whether it be an email list,

00:48:19.168 --> 00:48:20.568
whether it be a private group,

00:48:21.068 --> 00:48:23.811
there are communities, TikTok sellers,

00:48:23.990 --> 00:48:26.072
Amazon sellers, any of that kind of stuff.

00:48:26.333 --> 00:48:28.335
And the product companies that are smart

00:48:28.394 --> 00:48:31.115
anyway understand that this is worth

00:48:31.155 --> 00:48:31.556
something.

00:48:31.735 --> 00:48:34.077
Otherwise, there are people now,

00:48:34.157 --> 00:48:35.677
and there will be more people whose job

00:48:35.717 --> 00:48:37.597
it is to just find... I mean,

00:48:37.637 --> 00:48:38.777
I've been approached by a few.

00:48:39.097 --> 00:48:39.998
Your job is to find...

00:48:40.018 --> 00:48:41.778
You're the influencer marketing person.

00:48:41.998 --> 00:48:42.920
You're the email person.

00:48:42.940 --> 00:48:43.860
You're the website person.

00:48:43.880 --> 00:48:44.380
You're the paid.

00:48:44.400 --> 00:48:45.059
You're the organic.

00:48:45.721 --> 00:48:46.320
They understand that.

00:48:46.360 --> 00:48:47.521
Sometimes they're the same people,

00:48:47.541 --> 00:48:48.260
but they understand this is a

00:48:48.300 --> 00:48:49.161
completely... Well,

00:48:49.181 --> 00:48:49.882
I shouldn't say completely new,

00:48:49.902 --> 00:48:52.003
but it's a relatively, in the last decade,

00:48:52.063 --> 00:48:52.583
new channel.

00:48:53.563 --> 00:48:54.445
But it needs effort.

00:48:54.605 --> 00:48:55.507
There needs to be effort behind it.

00:48:55.527 --> 00:48:57.088
So you're telling me you pay someone a

00:48:57.108 --> 00:48:59.351
full-time salary to make this their

00:48:59.391 --> 00:49:00.213
responsibility,

00:49:00.432 --> 00:49:02.456
but you're not willing to pay for some

00:49:02.476 --> 00:49:03.536
that rise above.

00:49:04.266 --> 00:49:04.666
So yeah,

00:49:04.706 --> 00:49:07.690
free product is probably good for accounts

00:49:07.730 --> 00:49:08.831
up to this size.

00:49:08.871 --> 00:49:09.992
But above that, yeah,

00:49:10.072 --> 00:49:11.012
it's worth something.

00:49:11.032 --> 00:49:12.514
This is what's called CPM.

00:49:13.835 --> 00:49:14.115
By the way,

00:49:14.135 --> 00:49:15.858
you don't ever have to go with CPM

00:49:15.898 --> 00:49:16.659
if someone shows you that.

00:49:16.679 --> 00:49:17.440
Well, it's CPM.

00:49:17.480 --> 00:49:18.260
It's like, yeah,

00:49:18.280 --> 00:49:19.762
but I'm in a niche and you're talking

00:49:19.802 --> 00:49:21.224
to me and we don't have an agreement

00:49:21.284 --> 00:49:21.643
and we're not,

00:49:21.925 --> 00:49:23.626
there's no insurance company.

00:49:23.766 --> 00:49:24.807
Never use CPM.

00:49:24.867 --> 00:49:25.929
Create your own dollar amount.

00:49:26.309 --> 00:49:27.971
Or the only time I use CPM and

00:49:28.010 --> 00:49:29.972
I go, even if it was for CPM,

00:49:30.032 --> 00:49:31.494
that's the basement, my friend.

00:49:31.614 --> 00:49:32.356
It's too low.

00:49:32.655 --> 00:49:33.516
It's too low.

00:49:33.556 --> 00:49:34.398
Thanks for coming out.

00:49:35.018 --> 00:49:38.663
Go pay CPM with CBS.

00:49:38.702 --> 00:49:41.405
So back to the full-body MRI scan.

00:49:41.505 --> 00:49:42.527
Yeah, we should do one.

00:49:43.398 --> 00:49:44.840
You know, Peter, Dr.

00:49:44.900 --> 00:49:47.920
Peter Atiyah keeps popping up again for

00:49:48.101 --> 00:49:48.481
reference.

00:49:48.541 --> 00:49:50.302
I followed him for like fifteen years.

00:49:50.362 --> 00:49:53.282
I've known him forever on social media.

00:49:53.302 --> 00:49:54.204
I don't know him personally.

00:49:54.284 --> 00:49:58.686
He he has the most basic like he

00:49:58.706 --> 00:49:59.985
he is the medical doctor.

00:50:00.065 --> 00:50:02.027
He has exercise physiologist.

00:50:02.086 --> 00:50:04.668
I think he has strength coaches on staff.

00:50:05.148 --> 00:50:07.268
They run you through a basic, you know,

00:50:07.429 --> 00:50:08.449
body assessment.

00:50:09.570 --> 00:50:10.650
I don't even think they use any

00:50:10.690 --> 00:50:11.871
specialized technology,

00:50:11.911 --> 00:50:14.231
maybe the VO two max with the respirator

00:50:14.251 --> 00:50:15.731
stuff, but I'm like,

00:50:16.032 --> 00:50:17.771
and he's at six figures.

00:50:18.072 --> 00:50:20.012
He takes seventy five, I think,

00:50:20.192 --> 00:50:21.213
patients and that's it.

00:50:21.373 --> 00:50:23.733
His his he's full.

00:50:25.074 --> 00:50:28.253
Why is every physical therapist not doing

00:50:28.273 --> 00:50:28.474
this?

00:50:28.554 --> 00:50:29.235
Me included.

00:50:29.715 --> 00:50:31.775
I am in the I'm not doing it.

00:50:31.795 --> 00:50:32.094
No, I'm not.

00:50:32.114 --> 00:50:33.554
No, I'm not doing it.

00:50:36.289 --> 00:50:38.713
he was on the Tim Ferriss show for

00:50:38.753 --> 00:50:40.717
the longest time intermittently and so

00:50:40.757 --> 00:50:41.960
much so ingrained in the show.

00:50:41.980 --> 00:50:42.760
I don't know if you guys know this,

00:50:42.780 --> 00:50:44.864
but sometimes he would be the host.

00:50:45.733 --> 00:50:46.894
And Tim would not even be on the

00:50:46.914 --> 00:50:47.175
show.

00:50:47.855 --> 00:50:49.695
And Peter Atiyah would be interviewing.

00:50:50.376 --> 00:50:51.996
I have episodes saved where I was like,

00:50:52.016 --> 00:50:54.018
this is like an awesome business podcast.

00:50:54.197 --> 00:50:56.398
Like that episode was great where he was

00:50:56.438 --> 00:50:58.039
talking to like Ray Dalio or somebody.

00:50:58.579 --> 00:50:59.780
And Tim Ferriss wasn't even there.

00:51:00.260 --> 00:51:03.563
So he's got such a history and obviously

00:51:03.623 --> 00:51:04.663
trust with Tim Ferriss.

00:51:04.682 --> 00:51:06.724
And Tim Ferriss has a gigantic show that's

00:51:06.764 --> 00:51:07.764
like legendary.

00:51:08.445 --> 00:51:11.228
And before Peter Attia even had Drive,

00:51:11.248 --> 00:51:11.947
his podcast,

00:51:12.268 --> 00:51:16.411
he was co-hosting or guest hosting on the

00:51:16.532 --> 00:51:17.313
Tim Ferriss show.

00:51:18.514 --> 00:51:20.235
And so that, I think,

00:51:20.416 --> 00:51:24.478
is a huge advantage that you just can't

00:51:24.659 --> 00:51:26.501
make up that ground if you don't have

00:51:26.521 --> 00:51:26.621
it.

00:51:27.021 --> 00:51:27.402
Sure you can.

00:51:28.532 --> 00:51:29.592
It's just going to take you ten years.

00:51:31.733 --> 00:51:32.034
Or that.

00:51:32.134 --> 00:51:32.454
Right.

00:51:32.494 --> 00:51:33.394
So I've been busy.

00:51:33.655 --> 00:51:34.994
So we'll share this off air.

00:51:35.014 --> 00:51:37.036
But I've got my first quarter and my

00:51:37.076 --> 00:51:39.237
first third of twenty twenty six going

00:51:39.737 --> 00:51:40.097
forward.

00:51:40.396 --> 00:51:40.637
Right.

00:51:41.137 --> 00:51:42.057
And I've been talking to a lot of

00:51:42.077 --> 00:51:42.358
people.

00:51:42.597 --> 00:51:44.478
My little campaign on LinkedIn that I came

00:51:44.498 --> 00:51:45.699
up with half a bottle of wine in

00:51:45.719 --> 00:51:47.300
where I just do like marketing reviews.

00:51:47.800 --> 00:51:48.800
That freaking works.

00:51:49.601 --> 00:51:51.561
I have people DMing me in the background.

00:51:52.121 --> 00:51:52.942
Do my company.

00:51:53.001 --> 00:51:54.483
And I'm like, why are you asking me?

00:51:54.523 --> 00:51:54.862
And they're like,

00:51:54.882 --> 00:51:57.184
because I'm a sales guy at a company.

00:51:58.137 --> 00:52:00.438
And our marketing sucks so bad that why

00:52:00.579 --> 00:52:01.358
I get on a call,

00:52:01.478 --> 00:52:02.960
I have to do so much education.

00:52:03.000 --> 00:52:03.880
I'm never selling it.

00:52:03.960 --> 00:52:06.202
Like the salespeople understand that

00:52:07.003 --> 00:52:08.423
marketing's the artillery.

00:52:08.543 --> 00:52:09.684
I soften the beach up.

00:52:09.744 --> 00:52:10.606
And then when you hit it,

00:52:10.706 --> 00:52:11.626
it's easier to get in there.

00:52:11.967 --> 00:52:13.407
No artillery, you get killed.

00:52:14.061 --> 00:52:14.302
right?

00:52:14.722 --> 00:52:15.422
So I've got people like,

00:52:15.682 --> 00:52:16.704
do our company next.

00:52:16.784 --> 00:52:18.724
And then the guy was smart enough where

00:52:18.744 --> 00:52:18.965
he's like,

00:52:19.045 --> 00:52:20.686
I'll slip it to the VP of whatever.

00:52:20.706 --> 00:52:21.387
And I'm like, yeah, cool.

00:52:21.407 --> 00:52:21.806
All right.

00:52:21.867 --> 00:52:23.108
I was probably going to do it anyway.

00:52:23.708 --> 00:52:25.449
But these things work.

00:52:25.530 --> 00:52:26.469
They're paying attention.

00:52:26.869 --> 00:52:28.411
But I've had conversations with people in

00:52:28.510 --> 00:52:29.112
C-suite

00:52:30.478 --> 00:52:31.559
positions in healthcare.

00:52:31.579 --> 00:52:32.559
And they're like,

00:52:32.599 --> 00:52:34.260
so what's the real secret with why your

00:52:34.300 --> 00:52:34.780
podcast?

00:52:34.882 --> 00:52:35.641
Oh, like you're,

00:52:35.661 --> 00:52:36.663
you look like you're everywhere.

00:52:36.722 --> 00:52:36.983
I'm like,

00:52:37.744 --> 00:52:39.224
I'll put a camera right there and show

00:52:39.244 --> 00:52:40.186
you what I do for a week.

00:52:40.286 --> 00:52:42.086
And it's all the stupid crap that we

00:52:42.126 --> 00:52:42.987
talk about on the show.

00:52:43.347 --> 00:52:44.789
It's just, I keep doing it.

00:52:45.730 --> 00:52:45.969
I'm like,

00:52:45.989 --> 00:52:47.231
do you want to have a podcast bigger

00:52:47.251 --> 00:52:47.552
than mine?

00:52:47.791 --> 00:52:49.833
Release two episodes every week for ten

00:52:49.853 --> 00:52:50.074
years.

00:52:50.673 --> 00:52:51.894
It'll work.

00:52:51.934 --> 00:52:53.516
Let's we need to growth yesterday.

00:52:53.817 --> 00:52:54.016
Great.

00:52:54.177 --> 00:52:55.617
And pay to be on someone else right

00:52:55.637 --> 00:52:56.038
this way.

00:52:56.699 --> 00:52:58.860
Pay me or run ads like that's it.

00:52:59.789 --> 00:53:01.672
Go get bricks and build a house or

00:53:01.711 --> 00:53:03.414
you get to rent out my Airbnb.

00:53:03.514 --> 00:53:03.974
Two choices.

00:53:05.153 --> 00:53:06.675
So I know we're running low on time,

00:53:06.695 --> 00:53:07.554
but so Tony,

00:53:07.574 --> 00:53:09.476
were you suggesting like more PTs should

00:53:09.496 --> 00:53:12.436
kind of do that whole approach of just

00:53:12.737 --> 00:53:15.518
a combination of content and maybe unique

00:53:15.577 --> 00:53:17.119
offerings and higher price points?

00:53:17.159 --> 00:53:18.259
Or what were you getting at in terms

00:53:18.278 --> 00:53:20.500
of like using the Peter T example for

00:53:20.840 --> 00:53:22.260
physical therapy?

00:53:22.280 --> 00:53:23.780
Yeah, they're already doing it anyway.

00:53:23.922 --> 00:53:26.021
Like you're already doing an excessively

00:53:26.041 --> 00:53:29.344
thorough evaluation anyway.

00:53:29.603 --> 00:53:31.043
Let's monetize it.

00:53:31.103 --> 00:53:32.085
Let's put it out there.

00:53:32.144 --> 00:53:34.326
Let's show a community of people

00:53:35.925 --> 00:53:36.927
I'm going to pull this up.

00:53:37.126 --> 00:53:40.668
So the reason why Lucy could be profitable

00:53:40.728 --> 00:53:44.188
selling this at five cents was because it

00:53:44.228 --> 00:53:45.048
was on TV,

00:53:45.128 --> 00:53:47.670
not because she was getting five cents.

00:53:49.989 --> 00:53:52.811
I don't do the depth and stuff of

00:53:52.851 --> 00:53:54.931
an evaluation that other therapists are

00:53:54.972 --> 00:53:55.371
doing.

00:53:56.152 --> 00:53:56.893
If you're going to do it,

00:53:57.452 --> 00:53:59.074
charge for it, monetize it,

00:53:59.114 --> 00:54:01.336
like make make the money that it's worth

00:54:02.097 --> 00:54:04.119
and put it out there and tie behind

00:54:04.159 --> 00:54:05.360
that the accountability,

00:54:05.380 --> 00:54:07.202
which we've talked about a thousand times

00:54:07.822 --> 00:54:08.483
to say, look,

00:54:08.902 --> 00:54:11.246
this information is useless unless you do

00:54:11.306 --> 00:54:12.286
something with it.

00:54:13.007 --> 00:54:14.447
I think therapists have a golden

00:54:14.507 --> 00:54:16.170
opportunity to focus on the

00:54:16.269 --> 00:54:17.271
implementation,

00:54:17.311 --> 00:54:19.793
focus on we can get you to achieve

00:54:19.853 --> 00:54:20.494
those goals.

00:54:22.068 --> 00:54:23.530
Instead of come here.

00:54:23.909 --> 00:54:23.969
Oh,

00:54:23.989 --> 00:54:25.070
that's where I started with the Apple

00:54:25.110 --> 00:54:25.692
picking thing.

00:54:26.192 --> 00:54:26.492
I was like,

00:54:26.753 --> 00:54:28.454
PTs think we're in the Apple pricing

00:54:28.494 --> 00:54:28.894
business.

00:54:30.059 --> 00:54:30.760
But then I'm going to get,

00:54:30.880 --> 00:54:32.380
and we'll talk about this on a future

00:54:32.400 --> 00:54:32.840
episode.

00:54:33.382 --> 00:54:34.021
There's some recent,

00:54:34.081 --> 00:54:35.643
there's always a good like flare up on

00:54:35.663 --> 00:54:37.623
a Facebook post or a LinkedIn post about,

00:54:38.384 --> 00:54:39.804
we got to give, you know,

00:54:39.864 --> 00:54:41.085
you guys are out here charging people.

00:54:41.106 --> 00:54:42.286
Dave, you chimed in on one of them.

00:54:43.126 --> 00:54:44.347
It's like, listen, if you want to offer,

00:54:44.407 --> 00:54:46.487
if this person has Apple insurance and

00:54:46.527 --> 00:54:48.289
they cover one point five apples per

00:54:48.309 --> 00:54:49.929
visit, selling the apples,

00:54:50.050 --> 00:54:51.190
it's on the one point five apples.

00:54:51.610 --> 00:54:53.391
But if before they leave your door,

00:54:53.771 --> 00:54:55.693
you don't also say, hey, by the way,

00:54:55.713 --> 00:54:56.393
that's covered.

00:54:56.452 --> 00:54:57.213
This is extra.

00:54:58.594 --> 00:55:00.695
That's stereotyping your patient.

00:55:00.835 --> 00:55:02.356
I know my patients can't afford it.

00:55:03.557 --> 00:55:03.838
Really?

00:55:04.177 --> 00:55:05.378
It's a nice haircut you've got there.

00:55:05.739 --> 00:55:07.960
I have a Flowbee and have decided that

00:55:08.000 --> 00:55:10.280
this is worth thirty five dollars and a

00:55:10.340 --> 00:55:10.760
Flowbee,

00:55:10.780 --> 00:55:12.001
which would have been twenty five bucks

00:55:12.161 --> 00:55:13.643
once twenty years ago.

00:55:13.663 --> 00:55:15.103
No, I'm not doing that.

00:55:15.623 --> 00:55:16.244
I'm going to do this.

00:55:16.704 --> 00:55:18.746
That's that's stereotyping in the wrong

00:55:18.766 --> 00:55:18.925
way.

00:55:19.005 --> 00:55:20.226
They'll never invest in that.

00:55:20.907 --> 00:55:22.867
Have you asked?

00:55:25.248 --> 00:55:26.889
Dave, kick off the parting shots.

00:55:27.989 --> 00:55:28.750
Man, party shots.

00:55:28.829 --> 00:55:29.751
Happy New Year.

00:55:30.570 --> 00:55:31.951
Wishing all you guys that are,

00:55:32.090 --> 00:55:33.192
everyone that's watching health and

00:55:33.251 --> 00:55:36.293
wellness and only if you put in,

00:55:36.532 --> 00:55:37.813
you know, if you put, not only,

00:55:37.853 --> 00:55:39.054
but health and wellness,

00:55:39.094 --> 00:55:41.193
but also extra health and wellness if you

00:55:41.233 --> 00:55:42.994
put in the effort and the time,

00:55:43.034 --> 00:55:44.976
whether it's for working out your own

00:55:45.016 --> 00:55:47.235
personal or family health and wellness and

00:55:47.655 --> 00:55:49.016
or your business health and wellness.

00:55:49.943 --> 00:55:50.943
Or both.

00:55:51.123 --> 00:55:51.463
All right.

00:55:51.483 --> 00:55:51.903
Same thing.

00:55:51.983 --> 00:55:53.065
Happy New Year, everyone.

00:55:53.085 --> 00:55:54.766
Thanks for spending your time with us.

00:55:54.905 --> 00:55:56.806
I'm excited to see where the profession

00:55:56.847 --> 00:55:59.507
goes through the rest of the twelve months

00:55:59.547 --> 00:56:01.469
with AI and all the changes that are

00:56:01.489 --> 00:56:03.130
coming down faster and faster.

00:56:03.190 --> 00:56:04.311
I think we're going to see a very

00:56:04.351 --> 00:56:06.431
different profession twelve months from

00:56:06.492 --> 00:56:06.672
now.

00:56:07.193 --> 00:56:07.532
Hopefully.

00:56:07.552 --> 00:56:09.414
Yeah, I look forward to it.

00:56:09.434 --> 00:56:10.875
See ya.

00:56:15.628 --> 00:56:16.730
That's it for this one,

00:56:16.969 --> 00:56:18.572
but we're just getting warmed up.

00:56:19.112 --> 00:56:21.034
Smash follow, send it to a friend,

00:56:21.253 --> 00:56:22.914
or crank up the next episode.

00:56:23.436 --> 00:56:24.317
Want to go deeper?

00:56:24.797 --> 00:56:28.820
Hit us at pgpinecast.com or find us on

00:56:28.880 --> 00:56:31.422
YouTube and socials at pgpinecast.

00:56:31.842 --> 00:56:34.125
And legally, none of this was advice.

00:56:34.204 --> 00:56:35.867
It's for entertainment purposes only.

00:56:35.887 --> 00:56:37.307
Bullshit!

00:56:37.608 --> 00:56:38.208
See, Keith?

00:56:38.409 --> 00:56:39.469
We read the script.

00:56:39.750 --> 00:56:40.411
Happy now?