June 16, 2025
Revolutionizing PT Clinics: Thrive Med's Path to Increased Profitability
What if your clinic could generate an extra $10K–$20K per month—legally and sustainably—without seeing more patients or hiring more staff?
That’s the question today’s guest, Chad O from Thrive Med, is answering for physical therapists and clinic owners looking to break out of the hamster wheel of healthcare. The Thrive Med model helps outpatient rehab clinics integrate ultrasound-guided trigger point therapy, dry needling, and other medically billable services into their existing workflow—even in states like New York where PTs can’t perform them directly.
WEBVTT
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before where it's not recording.
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That's a good idea.
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So your background is unique, right?
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You come from outside of healthcare.
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Walk us through that.
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I did a little bit in the intro,
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but what's your superhero backstory,
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as I like to usually say?
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Yeah.
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So I haven't had a job since like
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Therapy, you know,
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physical therapy and chiropractors,
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they're all doctors.
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Both my partners are doctors.
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I'm like the odd man out.
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So I've ran sales offices.
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I've basically done internet
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business of some sort since
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two thousand thirteen full time, you know,
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teamed up with my wife and
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we've been doing coaching and consulting.
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I got our two comma club,
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if you're familiar with the
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ClickFunnels world.
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I got that in what was that?
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Twenty twenty one, I think.
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And so and then now we're
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kind of like that business is doing well.
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It's like we're getting more
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into like legacy,
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like these like speakers,
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like really big people.
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We're going to be teaming up
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with people that did this
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huge movie back like forever ago.
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I'll talk more about it when
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it's like finalized.
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But yeah.
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Yeah, so I'm super pumped about that.
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So you connected people.
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That's sort of your background, right?
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How do I connect this person?
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And it sort of doesn't matter the medium.
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Is it the internet?
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Is it mail?
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Is it phone calls and text messages?
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This is connecting people on
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two ends of a medium.
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Yeah, well,
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the more important thing is
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actually creating systems around it.
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So a lot of people are
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really good at connecting
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people that there's no
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system on either side of it.
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And so it's like a hot mess.
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And so you've got to create
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systems on both sides.
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So I'm like really good.
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I'm like a good connector,
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but I'm also a good systems strategy,
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visionary side of it.
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Not that it's so much the implementing,
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like I can create the idea
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of what it should look like.
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And then I need to hand it
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off to somebody else or it's like,
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it's not going to work.
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Yeah, I heard Marcus Limonis,
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I think he said once,
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people don't run businesses,
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people run processes,
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processes run businesses.
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And I remember the first time I heard that,
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I was like, that's absolutely not true.
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People, it's all people.
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And then I thought about it and I'm like,
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oh no, that's right.
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It's because if you have to do everything,
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if you had to push the rock
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up the hill from the bottom
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of the hill every day,
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You do it a little bit and
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then eventually you
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wouldn't because then you'd
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have fifty rocks and you're like,
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I can't possibly scale this.
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I'm just pushing one rock at a time.
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But if you have a system that does that.
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So let's go backwards.
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Let's rewind.
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How did the ThriveMed model
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come to be like there's a
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story on your website has to.
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Yeah, I'll give it real quick.
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So Ed, our fearless leader,
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he's like the guy that ran six offices,
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was doing pretty good in the Cairo space,
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but then got hit super hard
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by an insurance company
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that may be going through some
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legal stuff currently and he
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had to come out of his
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pocket a bunch of money to
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just keep everything afloat
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and did that and he was
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like how do I actually make
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this like a little bit more
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bulletproof right because it's like
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They were profitable, but they weren't.
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So he basically created,
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this was like before a lot
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of people were doing the
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medical mall situation
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where you have a PT, you have a chiro.
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He inserted medical services,
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which like the needling,
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the dry needling and the
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trigger point therapy.
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They had medical massage.
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They had an acu that they didn't own,
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but somehow controlled.
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I don't get into all the
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legalities of that.
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Um, but, uh, yeah,
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so basically run a super
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successful like multi, uh,
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like they all referred to
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kind of each other and it
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just made sense.
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Okay.
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So he built sort of that, right?
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Yeah, he built that.
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And then he has a son that
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has a mental handicap,
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and he was living down in Florida,
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and things kind of turned
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to not the worst, but not in a good spot.
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So he decided to sell the
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clinics and came down to Florida,
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and he's basically been â
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like mulling for like two, three years,
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like wishing he could get
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back to doing what he was doing,
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like helping people and doing all this.
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And like, he's like,
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he's never ran a online business.
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He doesn't know social media.
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I don't think he even has any social media,
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like any of that.
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Um, and then we met, uh, is weird.
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Like,
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I don't know if you guys believe in
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God or anything like that, but like,
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I like, it's crazy how like first we,
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so my wife always believes
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that like when we we just
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moved to this area where
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we're in florida st
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augustine I know our
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business is in new york and
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you're like how the heck
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does that work but um but
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we just moved to st
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augustine florida and she
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was like I know that the
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church god will send me
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what church I should be
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going to so she's driving
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to her consulting gig at
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this really successful uh
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personal development uh
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brand that she's consulting at and
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the sign reverb church like
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on the side of the road oh
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that's my church okay got
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it we go to the church I've
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never done a men's group
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ever in my life we go to
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the church we walk out
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they're like hey you need
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to meet so and so and then
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and then he's like hey have
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you ever done thought about
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coming to a men's group I'm
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like nope not really ever
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wanted to and um and then
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I was like something just
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kept pulling at me.
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I should go.
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I should go.
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You should go.
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Okay, whatever.
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I'll just follow.
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And I showed up.
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I basically spoke my mind.
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I just said how I am,
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how things are with me and
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told my story a little bit.
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And he's like, man, you're so â
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this guy comes up to me the
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next week he's like you're
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so confident I love how you
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just set boundaries and
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like stick to like stick
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how it is he's like they
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had a whatsapp group and
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they're like we're gonna do
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everything in whatsapp I'm
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like I'm never gonna be in
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there so don't worry about
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that and he's like he's
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like uh dude I just love
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that I I can't do he like
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doesn't have that like
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capability and he's like I just want to
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please everybody and I'm
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like okay well um and he's
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and I'm like tell me about
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you like you're a doctor
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and now you're you had some
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things in new york
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background what what is
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what what field is he in so
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he's a he's a he's a cairo
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but then he owns this
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medical company that kind
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of owns them all um
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I don't know the legalities of it.
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I know New York's super
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crazy and has all kinds of
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rules of things.
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But he, the PT office, the chiro office,
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the medical massage, they all own.
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Okay.
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Yeah.
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So he was doing this thing.
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He had to leave because of
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family and family comes first.
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And then he sort of
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invented this like thrive
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med model yeah and then
00:07:06.156 --> 00:07:07.377
clinics here something like
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add twenty thousand dollars
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a month to your bottom line
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I'm guessing they probably
00:07:11.697 --> 00:07:12.858
get a little skeptical they
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want to lean in they want
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to say like okay like you
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have my attention but like
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explain more what's the
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actual path to that kind of growth
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Yeah.
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So the crazy thing is,
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is anybody knows in New York,
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PTs and carriers cannot do
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medical services.
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They can't do legally.
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They can't do dry needling.
00:07:34.144 --> 00:07:35.505
They can't do trigger point therapy.
00:07:35.846 --> 00:07:36.586
They can't do any of it.
00:07:37.528 --> 00:07:41.988
So what we do is we have an MD on staff,
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Dr. Ehrlich,
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and he hires a PA to come
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into PT and chiro offices to do just that,
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dry needling,
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trigger point therapy under ultrasound.
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And we can get so much more
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from insurance than, you know, well,
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even states that can do dry needling.
00:08:07.267 --> 00:08:08.949
they can only usually do
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cash uh they can't do
00:08:10.971 --> 00:08:12.213
reimbursement so even when
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we do expand to other
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states it still kind of
00:08:14.435 --> 00:08:16.137
like has some room there
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because pts like in new
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jersey they can do dry
00:08:19.141 --> 00:08:20.822
kneeling but they can only
00:08:20.843 --> 00:08:22.064
do cash they're charging
00:08:22.184 --> 00:08:23.545
forty to like eighty
00:08:23.586 --> 00:08:26.108
dollars and then it takes away a pt
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from doing what they were doing,
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working with patients.
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So, so, all right, let me,
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let me explain this back to
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make sure if I got it right.
00:08:34.129 --> 00:08:35.350
And if not, all right.
00:08:35.390 --> 00:08:36.471
So in a state like New York,
00:08:36.530 --> 00:08:37.591
and I'm pretty sure California,
00:08:37.650 --> 00:08:38.770
you can't do dry needling.
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Correct.
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Or trigger point therapy.
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Yep.
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Got it.
00:08:42.072 --> 00:08:42.351
So,
00:08:42.751 --> 00:08:44.273
but there are practitioners that can
00:08:44.432 --> 00:08:46.332
like MDs or physician's assistants.
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Correct.
00:08:47.572 --> 00:08:49.173
A PT clinic or a chiroclinic
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or a business that can't do it.
00:08:51.453 --> 00:08:54.294
Doesn't have to hire the
00:08:54.335 --> 00:08:55.495
physician's assistant to,
00:08:56.342 --> 00:08:57.365
they work with you?
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Like,
00:08:57.605 --> 00:08:58.990
so now there's three people on the board.
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There's the clinic,
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there's the PA and there's you,
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or how does this work?
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Yeah, so they can't own,
00:09:03.299 --> 00:09:05.085
so a PT can't own a medical company.
00:09:05.845 --> 00:09:07.206
right so there's that part
00:09:07.225 --> 00:09:09.668
too um they can't uh even
00:09:09.827 --> 00:09:12.590
oversee medical services so
00:09:12.629 --> 00:09:15.432
what we do is we bring in a
00:09:15.491 --> 00:09:18.634
pa working under an md to
00:09:18.653 --> 00:09:19.934
do trigger point therapy
00:09:20.174 --> 00:09:22.517
and dry needling and then
00:09:22.616 --> 00:09:26.460
we pay the pt a clinical support fee
00:09:27.440 --> 00:09:29.721
because we can't do kickbacks, legal,
00:09:31.402 --> 00:09:32.942
in any state really.
00:09:34.163 --> 00:09:36.163
And so where we'd start is we start a rent,
00:09:36.203 --> 00:09:37.524
we do a rental payment,
00:09:37.563 --> 00:09:38.845
we see how it's integrating
00:09:38.985 --> 00:09:40.384
into the practice,
00:09:40.424 --> 00:09:41.745
how the patients are loving it,
00:09:42.086 --> 00:09:43.886
and then we set a clinical support fee.
00:09:44.886 --> 00:09:47.428
Because there are PT offices
00:09:47.590 --> 00:09:49.551
in New York that look like
00:09:49.571 --> 00:09:51.332
they have a dry needling or
00:09:51.592 --> 00:09:52.173
trigger point.
00:09:52.494 --> 00:09:53.634
But what they're doing is a
00:09:53.914 --> 00:09:55.355
medical company is renting
00:09:55.456 --> 00:09:58.938
space from the PT and
00:09:58.958 --> 00:09:59.840
they're paying them like a
00:09:59.879 --> 00:10:00.961
thousand dollars a month,
00:10:01.140 --> 00:10:02.022
maybe two thousand dollars
00:10:02.042 --> 00:10:03.062
a month where our clinical
00:10:03.102 --> 00:10:03.903
support fee could be.
00:10:04.323 --> 00:10:06.186
of five thousand, ten thousand,
00:10:06.285 --> 00:10:07.907
twenty thousand dollars a month.
00:10:08.386 --> 00:10:11.669
And those numbers get larger based on what,
00:10:11.750 --> 00:10:12.910
traffic and volume?
00:10:14.251 --> 00:10:14.873
Unofficially.
00:10:15.895 --> 00:10:16.196
Got it.
00:10:16.255 --> 00:10:16.817
Okay.
00:10:16.836 --> 00:10:19.339
So, so now you're able to, and again,
00:10:19.379 --> 00:10:19.759
correct me.
00:10:19.799 --> 00:10:20.440
So, all right.
00:10:20.460 --> 00:10:21.240
I'm a PT clinic.
00:10:21.360 --> 00:10:21.802
I'm somewhere.
00:10:21.922 --> 00:10:22.481
I am in New York.
00:10:22.501 --> 00:10:23.202
I'm in the state of New York.
00:10:23.222 --> 00:10:23.844
If I had a clinic,
00:10:24.524 --> 00:10:25.664
I would now be able to say,
00:10:25.765 --> 00:10:26.706
you can get this,
00:10:27.106 --> 00:10:28.388
this type of treatment here.
00:10:28.928 --> 00:10:29.469
Yeah.
00:10:29.528 --> 00:10:30.951
If someone were to ask, I would say, well,
00:10:31.051 --> 00:10:31.630
I can't do it,
00:10:31.691 --> 00:10:32.772
but I have someone who I
00:10:32.812 --> 00:10:33.974
bring in and this is this
00:10:34.014 --> 00:10:35.054
person there five days a week.
00:10:35.075 --> 00:10:36.196
Are they doing, you know, is it,
00:10:36.923 --> 00:10:39.184
It really depends on their flow and, like,
00:10:39.365 --> 00:10:40.424
how we can stack it.
00:10:40.465 --> 00:10:42.785
Like, if a PT office is, like, popping,
00:10:42.826 --> 00:10:43.086
right?
00:10:43.505 --> 00:10:44.826
And we have all the people
00:10:44.865 --> 00:10:45.907
that it totally makes sense
00:10:45.927 --> 00:10:47.427
for us to come five days a week.
00:10:47.767 --> 00:10:49.368
But ideally what we do is
00:10:49.648 --> 00:10:51.168
stack them as much as we can.
00:10:51.327 --> 00:10:52.388
Sure.
00:10:52.869 --> 00:10:54.948
So we can get it working effective.
00:10:55.428 --> 00:10:55.649
Okay.
00:10:55.928 --> 00:10:57.889
And now you're able to â now â
00:10:58.129 --> 00:11:00.094
That therapy is that type of treatment,
00:11:00.134 --> 00:11:01.196
that modality is able to be
00:11:01.355 --> 00:11:03.799
offered and everything is
00:11:03.919 --> 00:11:05.543
above board because you
00:11:05.562 --> 00:11:07.245
said we can't do it, but this person can.
00:11:07.365 --> 00:11:07.726
Great.
00:11:07.807 --> 00:11:08.889
So we're not going to band together.
00:11:08.928 --> 00:11:10.130
We're going to collaborate
00:11:10.150 --> 00:11:10.672
and we're going to be able
00:11:10.692 --> 00:11:11.874
to offer this to the people that want it.
00:11:12.636 --> 00:11:12.897
Yeah.
00:11:13.017 --> 00:11:15.360
And like the the flow of it all,
00:11:15.500 --> 00:11:17.081
it looks that you guys are
00:11:17.261 --> 00:11:19.244
like the PT's office is like hands off.
00:11:19.823 --> 00:11:20.945
They're just helping with a
00:11:20.985 --> 00:11:24.629
little bit of the the the flow of it.
00:11:24.668 --> 00:11:25.950
Just very, very light.
00:11:26.049 --> 00:11:27.572
They can't oversee anything.
00:11:27.591 --> 00:11:29.092
They don't have to manage this person.
00:11:29.493 --> 00:11:30.815
But for the patient,
00:11:30.975 --> 00:11:32.917
it looks like this person works for you.
00:11:33.851 --> 00:11:34.893
They look like they're part
00:11:34.932 --> 00:11:35.352
of your clinic.
00:11:35.373 --> 00:11:35.913
They're in your office.
00:11:36.274 --> 00:11:37.153
They're in your office.
00:11:37.374 --> 00:11:37.615
Right.
00:11:37.634 --> 00:11:39.596
So to everybody else, they're like, oh,
00:11:39.635 --> 00:11:39.855
okay.
00:11:40.015 --> 00:11:42.738
They just now have a PA on
00:11:42.798 --> 00:11:45.860
staff and they do the service now.
00:11:46.159 --> 00:11:46.519
Awesome.
00:11:46.900 --> 00:11:48.201
And then now you get this
00:11:48.501 --> 00:11:49.662
huge paycheck in the mail
00:11:49.682 --> 00:11:52.744
because average PT in New York is,
00:11:53.205 --> 00:11:55.645
you know, revenueing, you know, billing,
00:11:55.885 --> 00:11:56.626
eighty to a hundred
00:11:56.667 --> 00:11:57.527
thousand dollars a month.
00:11:58.528 --> 00:12:01.250
But profit wise, it's like seventeen five.
00:12:02.198 --> 00:12:05.160
And and so if we can add ten
00:12:05.461 --> 00:12:06.341
to the bottom line,
00:12:06.361 --> 00:12:07.642
because there's no overhead in this,
00:12:07.682 --> 00:12:08.663
they don't have to pay us.
00:12:08.982 --> 00:12:10.004
They don't have to do anything.
00:12:10.043 --> 00:12:11.124
There's no overhead.
00:12:11.465 --> 00:12:13.326
So it's like really,
00:12:13.365 --> 00:12:15.366
if they have a high volume practice,
00:12:15.726 --> 00:12:17.008
they could double their profit,
00:12:17.768 --> 00:12:18.548
double their profit.
00:12:20.068 --> 00:12:22.469
So the patient has to pay in cash, right?
00:12:22.668 --> 00:12:22.730
No.
00:12:23.450 --> 00:12:23.889
They don't.
00:12:24.009 --> 00:12:24.289
Okay.
00:12:24.889 --> 00:12:27.710
Oh, because it's being provided by the PA.
00:12:27.730 --> 00:12:28.130
Understood.
00:12:28.370 --> 00:12:28.650
Okay.
00:12:29.071 --> 00:12:30.311
So it's going through insurance.
00:12:30.370 --> 00:12:33.130
That insurance payment goes to whom?
00:12:33.191 --> 00:12:33.491
You?
00:12:33.552 --> 00:12:34.091
Has to go to you.
00:12:34.111 --> 00:12:34.511
To us.
00:12:34.751 --> 00:12:34.951
Yeah.
00:12:35.011 --> 00:12:35.412
Can't go to the PT.
00:12:35.451 --> 00:12:36.072
Can't go to them.
00:12:36.711 --> 00:12:37.072
Got it.
00:12:37.511 --> 00:12:39.673
And then you pay the clinic
00:12:39.773 --> 00:12:42.052
a fee based on volume or
00:12:42.212 --> 00:12:43.113
you come up with a preset?
00:12:44.033 --> 00:12:44.374
Yeah.
00:12:44.514 --> 00:12:46.793
So that's why we do the rental thing.
00:12:47.474 --> 00:12:48.615
We do a rental time.
00:12:48.654 --> 00:12:49.775
So we pay them a thousand,
00:12:49.796 --> 00:12:50.456
two thousand dollars a
00:12:50.495 --> 00:12:51.856
month just for ninety days
00:12:51.876 --> 00:12:53.097
just to kind of feel out
00:12:53.518 --> 00:12:54.798
how it's integrating,
00:12:55.818 --> 00:12:57.340
how the system is integrating in,
00:12:57.580 --> 00:12:59.640
how the it's take rate and
00:12:59.681 --> 00:13:00.241
all those things.
00:13:00.282 --> 00:13:01.542
And then we basically said, OK,
00:13:01.601 --> 00:13:03.062
how much of the clinical
00:13:03.102 --> 00:13:04.583
support because essentially
00:13:04.624 --> 00:13:06.164
we can't pay for flow.
00:13:07.024 --> 00:13:08.926
What we have to do is pay for support.
00:13:09.066 --> 00:13:09.466
What is flow?
00:13:09.506 --> 00:13:10.226
What do you mean by flow?
00:13:10.626 --> 00:13:12.048
Patient flow like like we
00:13:12.067 --> 00:13:13.328
can't pay for referrals.
00:13:13.828 --> 00:13:14.870
like right there's there's
00:13:14.950 --> 00:13:16.311
the laws of sure sure
00:13:16.551 --> 00:13:17.412
kickback loss out of that
00:13:17.831 --> 00:13:19.352
and so what we do pay for
00:13:19.493 --> 00:13:21.254
is support right we're
00:13:21.294 --> 00:13:23.296
paying for you to hand the
00:13:23.336 --> 00:13:25.378
person the your front desk
00:13:25.398 --> 00:13:27.158
to hand them the form to
00:13:27.178 --> 00:13:28.620
fill out in their
00:13:28.659 --> 00:13:31.182
information and to send
00:13:31.221 --> 00:13:33.764
them to the pa and those
00:13:33.803 --> 00:13:35.085
things and it's but it's
00:13:35.264 --> 00:13:37.525
it's very light but it's so
00:13:37.566 --> 00:13:38.866
it's like light work for
00:13:38.907 --> 00:13:40.469
your team high payout
00:13:41.149 --> 00:13:42.549
So as far as the patient is concerned,
00:13:42.610 --> 00:13:43.710
I'm getting this service at
00:13:43.730 --> 00:13:46.910
this PT clinic, according to insurance.
00:13:46.971 --> 00:13:48.272
And they've been writing,
00:13:48.312 --> 00:13:49.392
this is going actually to
00:13:49.432 --> 00:13:50.371
this person because they
00:13:50.392 --> 00:13:51.113
have a different type of
00:13:51.153 --> 00:13:52.312
license in the state of New York.
00:13:52.673 --> 00:13:52.993
Correct.
00:13:53.013 --> 00:13:54.173
But it's happening here.
00:13:55.489 --> 00:13:56.870
the clinician suggested the
00:13:56.909 --> 00:13:57.529
treatment or how,
00:13:57.549 --> 00:13:58.610
how does it go from where's
00:13:58.630 --> 00:14:01.052
the handoff from PT to, Hey, I think you,
00:14:01.212 --> 00:14:02.293
you would benefit from this treatment.
00:14:02.553 --> 00:14:04.215
We offer it, you know, three,
00:14:04.235 --> 00:14:04.794
four days a week.
00:14:05.216 --> 00:14:05.375
Yeah.
00:14:05.436 --> 00:14:07.496
So it's like going to the doctors, right?
00:14:08.018 --> 00:14:08.677
Like if you go in the
00:14:08.717 --> 00:14:10.379
doctors and your wrist hurts,
00:14:10.879 --> 00:14:12.360
the doctor doesn't, um,
00:14:12.480 --> 00:14:14.601
sell you on an x-ray, right?
00:14:14.802 --> 00:14:17.323
They just say, Hey, you have,
00:14:17.624 --> 00:14:19.024
in this case with dry
00:14:19.065 --> 00:14:20.546
needling or trigger point therapy,
00:14:20.846 --> 00:14:21.167
you have, um,
00:14:22.346 --> 00:14:23.989
you have muscle soreness you
00:14:24.028 --> 00:14:25.669
have muscle basically
00:14:25.769 --> 00:14:27.530
anything with muscles like
00:14:27.591 --> 00:14:28.491
if you have a muscular
00:14:28.572 --> 00:14:30.952
situation like this helps
00:14:31.614 --> 00:14:33.774
uh the inflammation pain
00:14:33.815 --> 00:14:35.797
relief um you know they've
00:14:35.836 --> 00:14:36.616
also heard about it from
00:14:36.636 --> 00:14:38.118
their friends there are
00:14:38.158 --> 00:14:39.099
people that I know I live
00:14:39.139 --> 00:14:40.279
close enough to new jersey
00:14:40.559 --> 00:14:41.360
that will drive to new
00:14:41.399 --> 00:14:42.301
jersey to get it because
00:14:42.321 --> 00:14:43.081
you can't get it in new
00:14:43.100 --> 00:14:44.001
york things like that
00:14:44.722 --> 00:14:45.403
people are smart enough
00:14:45.423 --> 00:14:47.083
they're savvy enough yeah
00:14:47.183 --> 00:14:48.304
so they're starting to get
00:14:48.424 --> 00:14:49.706
it's starting to get a thing but
00:14:50.506 --> 00:14:53.589
So you just kind of in the onboarding, hey,
00:14:53.649 --> 00:14:55.571
it looks like you qualify
00:14:55.650 --> 00:14:58.393
for getting dry needling or hey,
00:14:58.633 --> 00:14:59.452
I think trigger point
00:14:59.813 --> 00:15:01.115
therapy is going to make
00:15:01.174 --> 00:15:03.416
sense for your treatment
00:15:03.535 --> 00:15:05.618
along with our treatment.
00:15:06.337 --> 00:15:07.980
So you create your PT plan
00:15:08.080 --> 00:15:09.282
and then you just add it on
00:15:09.701 --> 00:15:10.802
and then they just get
00:15:10.842 --> 00:15:12.725
moved over after or before.
00:15:13.046 --> 00:15:14.006
Maybe before,
00:15:14.067 --> 00:15:16.309
like especially like the slam
00:15:16.370 --> 00:15:18.672
dunk is if somebody is too
00:15:18.711 --> 00:15:19.712
sore or there's too much
00:15:19.753 --> 00:15:20.754
pain to treat them.
00:15:21.514 --> 00:15:24.056
then you get, you know, some,
00:15:25.317 --> 00:15:26.616
some dry needling or some
00:15:26.636 --> 00:15:27.717
trigger point therapy to
00:15:27.758 --> 00:15:29.298
break up the trigger points
00:15:29.677 --> 00:15:32.019
in the muscle before you treat them.
00:15:32.379 --> 00:15:33.159
And then that helps.
00:15:33.379 --> 00:15:35.340
And if it's really bad, Novocaine,
00:15:35.421 --> 00:15:36.341
you can totally do that too.
00:15:36.821 --> 00:15:37.441
Okay.
00:15:37.461 --> 00:15:39.961
So what are some of the outcomes?
00:15:41.023 --> 00:15:41.602
What's the timeline?
00:15:41.643 --> 00:15:42.123
How long did you go?
00:15:42.143 --> 00:15:43.203
Did you start?
00:15:43.403 --> 00:15:44.384
What does it look like for a
00:15:44.443 --> 00:15:45.904
clinic or two in terms of
00:15:45.965 --> 00:15:47.985
revenue and happy patients?
00:15:48.005 --> 00:15:48.546
We want to make sure the
00:15:48.586 --> 00:15:49.846
patients are happy and things like that.
00:15:49.947 --> 00:15:52.288
What stories have you had?
00:15:52.447 --> 00:15:52.868
Well, so...
00:15:54.139 --> 00:15:56.042
Brand new business is this long is,
00:15:56.162 --> 00:15:58.065
is song is this business, right?
00:15:58.125 --> 00:16:00.349
Five minutes brand new, but they ran,
00:16:00.769 --> 00:16:01.750
you know, six clinics.
00:16:02.270 --> 00:16:03.592
They said the worst part
00:16:03.693 --> 00:16:05.395
that like the side effect of this,
00:16:05.576 --> 00:16:06.998
the bad side is,
00:16:07.259 --> 00:16:08.701
is the patient likes it so much.
00:16:08.780 --> 00:16:09.822
They don't want to get off it.
00:16:10.342 --> 00:16:11.163
Yeah.
00:16:11.202 --> 00:16:12.864
So because it's just like you said,
00:16:12.923 --> 00:16:14.244
people drive to New Jersey.
00:16:14.344 --> 00:16:15.264
Yeah.
00:16:15.304 --> 00:16:16.225
No offense to New Jersey,
00:16:16.264 --> 00:16:18.706
but like they drive to New
00:16:18.745 --> 00:16:19.846
Jersey to get it done.
00:16:19.946 --> 00:16:21.206
They they love it.
00:16:23.346 --> 00:16:24.467
So therefore,
00:16:24.888 --> 00:16:27.688
it's it's something that they want.
00:16:28.509 --> 00:16:30.710
As far as getting started, you know,
00:16:30.750 --> 00:16:32.629
we have to we get to hire a PA.
00:16:32.809 --> 00:16:32.990
Right.
00:16:33.590 --> 00:16:36.091
We we ideally find you, you know,
00:16:36.150 --> 00:16:36.971
the flow is there.
00:16:37.432 --> 00:16:38.312
They have the patient flow.
00:16:39.600 --> 00:16:42.283
one PA, one, one office is ideal.
00:16:42.663 --> 00:16:42.823
Sure.
00:16:43.004 --> 00:16:44.465
Um, if it's a lower flow,
00:16:44.585 --> 00:16:46.546
so if it's a lower flow, we'll split it.
00:16:46.586 --> 00:16:47.447
So we, ideally we,
00:16:47.726 --> 00:16:49.087
we have one in Brooklyn
00:16:49.107 --> 00:16:50.149
that we're starting right now.
00:16:50.849 --> 00:16:53.030
And so he doesn't quite have
00:16:53.071 --> 00:16:54.692
the insurance types and the
00:16:54.731 --> 00:16:55.692
flow isn't quite there.
00:16:56.072 --> 00:16:58.075
So we need to find another, uh,
00:16:58.154 --> 00:16:58.955
place in Brooklyn.
00:16:58.975 --> 00:17:00.756
So if anybody's here in Brooklyn, uh,
00:17:00.777 --> 00:17:01.897
we're looking for one, we're,
00:17:02.177 --> 00:17:03.418
we're hiring a PA in that
00:17:03.498 --> 00:17:04.499
area to do that one.
00:17:04.538 --> 00:17:05.500
And then we can get that up
00:17:05.539 --> 00:17:07.320
and rolling in the next week or so.
00:17:08.041 --> 00:17:08.201
Um,
00:17:09.201 --> 00:17:10.320
So does that answer your question?
00:17:10.981 --> 00:17:11.741
What, what I'm saying is like,
00:17:11.781 --> 00:17:14.823
so how do we have results?
00:17:14.863 --> 00:17:16.084
Is there a clinic that you're like, yeah,
00:17:16.144 --> 00:17:16.983
we actually did this.
00:17:17.044 --> 00:17:18.744
We doubled revenue or we added this.
00:17:18.765 --> 00:17:19.865
Like, what's like the, like, what,
00:17:20.005 --> 00:17:20.404
what are some,
00:17:20.726 --> 00:17:22.266
if someone's still listening, I'm like,
00:17:22.306 --> 00:17:22.946
I'm in New York.
00:17:23.007 --> 00:17:23.146
Okay.
00:17:23.186 --> 00:17:25.027
Like, is there a,
00:17:25.847 --> 00:17:27.548
is there anything you could
00:17:27.587 --> 00:17:28.528
tell them that makes them go?
00:17:28.669 --> 00:17:28.909
Okay.
00:17:30.088 --> 00:17:30.229
Yeah.
00:17:30.288 --> 00:17:31.289
I mean, the biggest thing is it's,
00:17:31.509 --> 00:17:34.351
if we can get a hundred
00:17:35.571 --> 00:17:36.511
injections a week,
00:17:37.653 --> 00:17:39.494
The clinical support fee is
00:17:39.535 --> 00:17:41.295
going to be around, you know,
00:17:41.394 --> 00:17:43.135
ten to twenty thousand dollars a month.
00:17:43.635 --> 00:17:45.155
This business is like brand new.
00:17:45.695 --> 00:17:47.676
They I will say that because
00:17:48.076 --> 00:17:50.278
with this model of having multiple things,
00:17:50.518 --> 00:17:51.557
they were doing about six
00:17:51.617 --> 00:17:53.298
times more than other
00:17:53.338 --> 00:17:55.618
clinics in their area.
00:17:55.638 --> 00:17:57.000
Got it.
00:17:57.339 --> 00:17:57.460
OK.
00:17:57.700 --> 00:17:59.059
What's the biggest mindset
00:17:59.101 --> 00:18:00.500
block clinic owners have
00:18:01.060 --> 00:18:02.300
when it comes to adding
00:18:02.521 --> 00:18:03.442
like this profitability?
00:18:04.761 --> 00:18:06.002
It's like a fear of change.
00:18:06.823 --> 00:18:07.123
It's like.
00:18:08.380 --> 00:18:09.319
it's like, well,
00:18:09.619 --> 00:18:10.540
it's funny that as soon as
00:18:10.621 --> 00:18:12.861
I say dry needling, they literally,
00:18:13.142 --> 00:18:14.122
I don't know if like
00:18:14.162 --> 00:18:15.642
there's somebody from the government,
00:18:15.662 --> 00:18:16.563
like poking them with a
00:18:16.603 --> 00:18:17.982
stick and they just go into
00:18:18.002 --> 00:18:18.962
this automatic,
00:18:19.042 --> 00:18:20.903
like it's illegal for a PT
00:18:20.923 --> 00:18:22.223
to do dry needling in the
00:18:22.265 --> 00:18:22.865
state of New York.
00:18:23.644 --> 00:18:23.805
Yes.
00:18:23.944 --> 00:18:24.105
Yes.
00:18:24.184 --> 00:18:25.285
I, I know that,
00:18:25.365 --> 00:18:26.786
but that's why we bring in
00:18:26.905 --> 00:18:29.227
a PA and MD and like, they,
00:18:29.307 --> 00:18:30.346
they like put up this like
00:18:30.386 --> 00:18:31.227
defensive thing.
00:18:31.247 --> 00:18:32.887
Like they can't, they like, they,
00:18:33.596 --> 00:18:34.396
we can't do that.
00:18:35.238 --> 00:18:36.179
It's like, I don't like,
00:18:36.219 --> 00:18:37.240
is there like a stop?
00:18:37.259 --> 00:18:38.800
Because as a PT, as you mentioned, so,
00:18:39.461 --> 00:18:40.943
and I'm not, you know,
00:18:41.023 --> 00:18:41.723
up on the rules and rules.
00:18:41.865 --> 00:18:42.224
I can't,
00:18:42.285 --> 00:18:43.807
a PT couldn't hire a physician's
00:18:43.846 --> 00:18:44.847
assistant to do this
00:18:44.928 --> 00:18:45.688
because that would mean,
00:18:45.808 --> 00:18:46.809
and then you couldn't even
00:18:46.849 --> 00:18:47.750
hire them even if you were
00:18:47.810 --> 00:18:48.570
just a business owner
00:18:48.590 --> 00:18:49.752
because you'd be overseeing
00:18:51.067 --> 00:18:51.987
guess what they call is
00:18:52.027 --> 00:18:53.607
medical treatment but this
00:18:53.647 --> 00:18:54.949
is a workaround for that to
00:18:54.969 --> 00:18:55.888
put the right people on the
00:18:55.929 --> 00:18:56.969
right field on the right
00:18:56.989 --> 00:18:57.650
positions in the right
00:18:57.690 --> 00:18:59.150
field at the right time to
00:18:59.170 --> 00:19:00.871
provide the service correct
00:19:01.050 --> 00:19:02.692
in a way to go around so so
00:19:03.231 --> 00:19:04.332
how would you recommend or
00:19:04.372 --> 00:19:05.133
how do you recommend
00:19:05.192 --> 00:19:07.013
clinics market these things
00:19:07.213 --> 00:19:07.894
once they're integrated
00:19:08.013 --> 00:19:08.973
once the people are once
00:19:08.993 --> 00:19:09.714
you know that there's the
00:19:09.755 --> 00:19:12.296
right patient volume um and
00:19:12.316 --> 00:19:13.596
everything's set up what's
00:19:13.635 --> 00:19:14.256
the best way to now
00:19:14.297 --> 00:19:15.416
communicate this to let
00:19:15.436 --> 00:19:17.557
people know it's there things like that
00:19:18.117 --> 00:19:18.838
Yeah, I mean, it's easy,
00:19:18.858 --> 00:19:20.842
like some pamphlets at the front desk,
00:19:21.301 --> 00:19:23.744
the maybe we give you the sign,
00:19:23.766 --> 00:19:25.067
we give you pamphlets, we give you signs,
00:19:25.086 --> 00:19:26.088
we give you all those things.
00:19:26.749 --> 00:19:28.090
But it's really just easy.
00:19:28.111 --> 00:19:28.412
It's like,
00:19:29.953 --> 00:19:32.396
does your patient have a
00:19:32.436 --> 00:19:34.700
muscular situation, like a condition?
00:19:35.702 --> 00:19:36.083
Yes.
00:19:36.364 --> 00:19:38.726
Ninety five percent of you are saying like,
00:19:38.766 --> 00:19:38.967
you know,
00:19:39.086 --> 00:19:40.248
ninety five percent of the
00:19:40.288 --> 00:19:41.249
patients probably have
00:19:41.288 --> 00:19:41.890
something like that.
00:19:41.930 --> 00:19:43.411
So it's like they need it.
00:19:43.490 --> 00:19:45.133
So it's just we just move them over.
00:19:45.413 --> 00:19:47.154
It's like you go into the doctors,
00:19:47.174 --> 00:19:48.155
you get your blood pressure.
00:19:48.737 --> 00:19:49.498
It's it's just.
00:19:51.038 --> 00:19:52.140
It's it's really doesn't
00:19:52.160 --> 00:19:53.000
need to be marketed.
00:19:53.060 --> 00:19:56.045
It just needs to be like
00:19:56.085 --> 00:19:57.205
pointed in the right direction.
00:19:57.607 --> 00:19:58.248
Or I would say too,
00:19:58.268 --> 00:19:59.588
like probably internal
00:19:59.689 --> 00:20:01.089
education to your clinicians.
00:20:01.150 --> 00:20:02.170
Now, if you're the clinic owners,
00:20:02.190 --> 00:20:02.730
like now we're,
00:20:02.829 --> 00:20:04.010
here's how we're able to do this,
00:20:04.590 --> 00:20:05.451
map it out for them.
00:20:05.951 --> 00:20:07.613
Cause there's, that's where the trust is,
00:20:07.673 --> 00:20:07.932
right?
00:20:07.972 --> 00:20:10.273
Pamphlets are nice, but the trust is,
00:20:10.294 --> 00:20:12.515
this feels like my PT is telling me, Hey,
00:20:12.535 --> 00:20:13.255
this is an option.
00:20:13.836 --> 00:20:16.057
I'm able to give you the pros and cons.
00:20:16.076 --> 00:20:17.257
And then I make suggestions,
00:20:17.277 --> 00:20:18.938
you make decisions and we
00:20:18.978 --> 00:20:20.459
now offer this service here.
00:20:20.499 --> 00:20:20.739
And this is
00:20:20.838 --> 00:20:21.240
Yeah,
00:20:21.500 --> 00:20:23.743
I think this goes full circle to
00:20:23.763 --> 00:20:24.746
where we started this
00:20:24.786 --> 00:20:27.211
conversation is the system, right?
00:20:27.250 --> 00:20:28.993
Like how can we just plug it
00:20:29.094 --> 00:20:29.996
into your system?
00:20:30.689 --> 00:20:31.769
right like whatever your
00:20:31.890 --> 00:20:33.411
onboarding system is for
00:20:33.510 --> 00:20:35.333
new patients we just plug
00:20:35.353 --> 00:20:38.154
it into that and boom like
00:20:38.474 --> 00:20:39.736
it's it's doesn't nothing
00:20:39.776 --> 00:20:40.936
has to really change this
00:20:40.997 --> 00:20:42.238
isn't like a heart you're
00:20:42.258 --> 00:20:44.419
not like um doing the uh
00:20:44.900 --> 00:20:46.701
the vacation rental uh
00:20:46.800 --> 00:20:49.222
pitch at uh at the marriott
00:20:49.303 --> 00:20:51.865
down here in orlando or something but um
00:20:53.481 --> 00:20:54.522
So let's talk challenges
00:20:54.542 --> 00:20:55.663
will be the final thing.
00:20:55.743 --> 00:20:56.444
You're doing this,
00:20:56.505 --> 00:20:56.964
you're trying to
00:20:56.984 --> 00:20:57.806
communicate to business
00:20:57.865 --> 00:21:00.308
owners specifically in New York and maybe,
00:21:00.528 --> 00:21:01.509
I mean, you already sort of hinted,
00:21:01.589 --> 00:21:03.070
maybe eventually leaving
00:21:03.131 --> 00:21:04.071
just the state of New York, right?
00:21:04.092 --> 00:21:07.414
If it's a good model and it scales systems,
00:21:07.555 --> 00:21:09.717
what's the hardest part of
00:21:10.038 --> 00:21:11.199
maybe scaling this model?
00:21:11.219 --> 00:21:12.440
What resistance have you
00:21:12.500 --> 00:21:13.320
seen and what have you
00:21:13.381 --> 00:21:15.323
learned from that resistance?
00:21:15.992 --> 00:21:17.253
Yeah, it's really my partners.
00:21:18.773 --> 00:21:20.894
They want to get everything.
00:21:20.934 --> 00:21:22.476
They're very conservative in
00:21:22.655 --> 00:21:23.977
everything and they want to
00:21:23.997 --> 00:21:25.217
make sure that it's working really,
00:21:25.257 --> 00:21:27.637
really well before we expand states.
00:21:28.338 --> 00:21:29.318
The other thing is I'm so
00:21:29.499 --> 00:21:31.099
used to scalable models.
00:21:31.619 --> 00:21:33.040
This is really taking a
00:21:33.240 --> 00:21:35.162
local business because, okay,
00:21:35.481 --> 00:21:36.942
local doctor that has to be
00:21:36.981 --> 00:21:39.723
certified in every state that we work in.
00:21:40.824 --> 00:21:45.546
Then now we need to hire a
00:21:45.586 --> 00:21:47.067
medical coordinator in each
00:21:47.126 --> 00:21:50.288
state to train because not
00:21:50.327 --> 00:21:51.929
every PA knows how to do
00:21:51.989 --> 00:21:53.269
dry needling and trigger points,
00:21:53.288 --> 00:21:54.450
so they have to be trained.
00:21:54.470 --> 00:21:54.630
Sure.
00:21:56.712 --> 00:21:58.635
There's just those local
00:21:58.737 --> 00:22:00.378
logistical things where
00:22:00.439 --> 00:22:01.641
this seems like this should
00:22:01.681 --> 00:22:03.223
be super easy to just
00:22:03.846 --> 00:22:05.627
like the offer seems like
00:22:05.667 --> 00:22:06.929
it's so easy that like
00:22:06.969 --> 00:22:07.788
california I could just
00:22:07.808 --> 00:22:09.351
jump into california and
00:22:09.391 --> 00:22:11.051
just do it there or
00:22:11.132 --> 00:22:12.053
wherever you know there's
00:22:12.093 --> 00:22:14.114
other states that the the
00:22:14.173 --> 00:22:15.556
legalities make sense for
00:22:15.576 --> 00:22:18.077
this and even the ones that
00:22:18.178 --> 00:22:19.419
they legally they can do
00:22:19.459 --> 00:22:21.220
dry needling it's more
00:22:21.259 --> 00:22:22.681
profitable for us to come
00:22:22.780 --> 00:22:25.282
in and and you're gonna
00:22:25.463 --> 00:22:27.525
make around the same amount
00:22:27.565 --> 00:22:29.426
without paying a pt
00:22:30.507 --> 00:22:31.727
So when we get to that point.
00:22:31.787 --> 00:22:32.167
Understood.
00:22:32.407 --> 00:22:33.327
If people want to reach out,
00:22:33.968 --> 00:22:34.607
where would you send them
00:22:34.627 --> 00:22:35.387
if they wanted to follow up?
00:22:35.728 --> 00:22:36.189
Yeah.
00:22:36.249 --> 00:22:38.429
Chad Ockstead on LinkedIn is
00:22:38.469 --> 00:22:39.269
a great place.
00:22:39.729 --> 00:22:42.769
PTrevenueboost.com is a good place.
00:22:43.509 --> 00:22:44.650
Those are probably the two
00:22:44.691 --> 00:22:47.691
places to reach out.
00:22:48.250 --> 00:22:48.590
Perfect.
00:22:48.611 --> 00:22:49.432
All right.
00:22:49.491 --> 00:22:50.511
Every episode we have this
00:22:50.711 --> 00:22:53.212
tradition called the parting shot, Chad.
00:22:53.252 --> 00:22:53.772
No pressure.
00:22:54.093 --> 00:22:54.972
What's the last thing you'd
00:22:54.992 --> 00:22:55.992
want to leave with the audience?
00:22:56.093 --> 00:22:57.113
What's your mic drop moment
00:22:57.133 --> 00:22:58.153
or soapbox statement?
00:22:58.193 --> 00:22:59.114
What's your final thoughts here?
00:22:59.673 --> 00:23:00.974
yeah you know I talked to
00:23:00.994 --> 00:23:02.557
the guy in brooklyn um the
00:23:02.596 --> 00:23:04.219
cairo and he's like why
00:23:05.259 --> 00:23:06.520
wouldn't somebody do this
00:23:06.540 --> 00:23:08.082
and I'm like they're
00:23:08.201 --> 00:23:09.103
they're they're dumb as
00:23:09.123 --> 00:23:13.587
hell chad knows how to close baby
00:23:15.131 --> 00:23:15.590
That's awesome.
00:23:15.651 --> 00:23:15.830
Yeah.
00:23:15.931 --> 00:23:17.652
I mean, you know, look into it.
00:23:18.432 --> 00:23:19.794
I always say, you know,
00:23:19.973 --> 00:23:21.934
is the answer always more patients?
00:23:22.234 --> 00:23:23.915
If it is, you're on a treadmill, right?
00:23:23.996 --> 00:23:24.455
Yeah.
00:23:24.496 --> 00:23:25.457
And I think healthcare
00:23:25.497 --> 00:23:26.596
practitioners need to
00:23:26.656 --> 00:23:27.817
become more innovative.
00:23:28.377 --> 00:23:29.298
And I think you don't need a
00:23:29.358 --> 00:23:30.420
specialized degree.
00:23:30.539 --> 00:23:32.861
I know we love degrees in healthcare.
00:23:33.421 --> 00:23:34.102
I don't think you need a
00:23:34.122 --> 00:23:35.142
degree to become innovative
00:23:35.261 --> 00:23:36.762
or to ingest or to inject
00:23:36.823 --> 00:23:37.943
creativity in models.
00:23:39.243 --> 00:23:39.545
Yeah.
00:23:39.605 --> 00:23:41.425
Well, it's like, I'm always like,
00:23:41.645 --> 00:23:43.267
how can I make more streams
00:23:43.307 --> 00:23:45.508
of income from the same asset?
00:23:45.827 --> 00:23:48.049
Crypto bros and Forex
00:23:48.849 --> 00:23:50.391
scammers really messed up
00:23:50.431 --> 00:23:54.534
the idea of passive income.
00:23:54.673 --> 00:23:55.634
They pitch that you don't
00:23:55.653 --> 00:23:57.275
have to do nothing and you
00:23:57.295 --> 00:23:58.455
could just make all this
00:23:58.576 --> 00:24:00.457
free money and it's all
00:24:00.477 --> 00:24:01.237
going to be passive and
00:24:01.257 --> 00:24:01.817
you're never going to have
00:24:01.837 --> 00:24:03.439
to do anything and it's just free money.
00:24:03.919 --> 00:24:04.799
But the truth is,
00:24:04.880 --> 00:24:06.881
is passive streams are actually real
00:24:07.641 --> 00:24:09.482
If you have an asset, it's like,
00:24:09.843 --> 00:24:11.365
so if you have money,
00:24:11.404 --> 00:24:12.885
you can put it into ETF.
00:24:13.286 --> 00:24:14.887
If you have an asset like your clinic,
00:24:15.008 --> 00:24:16.608
you can do other services
00:24:16.749 --> 00:24:18.951
in your thing and make passive streams.
00:24:19.010 --> 00:24:19.711
It's real.
00:24:20.132 --> 00:24:20.613
It just,
00:24:21.192 --> 00:24:22.595
people have to get through this
00:24:22.674 --> 00:24:24.276
like block that,
00:24:24.715 --> 00:24:26.877
that the passive income is bad,
00:24:26.897 --> 00:24:28.500
or I have to work really hard.
00:24:28.819 --> 00:24:29.881
I think there's like blocks
00:24:30.020 --> 00:24:31.442
internally that I have to
00:24:31.521 --> 00:24:33.203
work really hard to make a
00:24:33.243 --> 00:24:34.345
bunch to make money.
00:24:34.893 --> 00:24:36.454
And so if we can get through that,
00:24:37.936 --> 00:24:38.919
it makes sense.
00:24:38.939 --> 00:24:40.160
Dude, Thrive Medical.
00:24:40.840 --> 00:24:42.483
Chad, appreciate the time, man.
00:24:42.844 --> 00:24:44.006
Thanks for explaining this model for us.
00:24:44.026 --> 00:24:44.886
Appreciate you, Jimmy.
00:24:45.086 --> 00:24:45.567
Appreciate you.
00:00:00.309 --> 00:00:01.729
before where it's not recording.
00:00:01.829 --> 00:00:03.669
That's a good idea.
00:00:05.209 --> 00:00:07.429
So your background is unique, right?
00:00:07.450 --> 00:00:09.031
You come from outside of healthcare.
00:00:09.830 --> 00:00:10.791
Walk us through that.
00:00:11.010 --> 00:00:12.090
I did a little bit in the intro,
00:00:12.111 --> 00:00:14.451
but what's your superhero backstory,
00:00:14.471 --> 00:00:15.592
as I like to usually say?
00:00:16.751 --> 00:00:17.132
Yeah.
00:00:17.231 --> 00:00:20.672
So I haven't had a job since like
00:00:30.045 --> 00:00:30.765
Therapy, you know,
00:00:30.786 --> 00:00:32.508
physical therapy and chiropractors,
00:00:32.527 --> 00:00:33.347
they're all doctors.
00:00:33.567 --> 00:00:34.988
Both my partners are doctors.
00:00:35.509 --> 00:00:37.411
I'm like the odd man out.
00:00:38.411 --> 00:00:40.652
So I've ran sales offices.
00:00:40.993 --> 00:00:43.073
I've basically done internet
00:00:43.213 --> 00:00:44.335
business of some sort since
00:00:44.375 --> 00:00:47.976
two thousand thirteen full time, you know,
00:00:48.417 --> 00:00:50.018
teamed up with my wife and
00:00:50.057 --> 00:00:51.939
we've been doing coaching and consulting.
00:00:51.960 --> 00:00:53.600
I got our two comma club,
00:00:53.661 --> 00:00:54.581
if you're familiar with the
00:00:54.640 --> 00:00:55.661
ClickFunnels world.
00:00:56.515 --> 00:00:58.215
I got that in what was that?
00:00:58.274 --> 00:00:59.655
Twenty twenty one, I think.
00:01:00.936 --> 00:01:02.276
And so and then now we're
00:01:02.295 --> 00:01:04.677
kind of like that business is doing well.
00:01:04.796 --> 00:01:06.656
It's like we're getting more
00:01:06.716 --> 00:01:08.418
into like legacy,
00:01:08.477 --> 00:01:10.558
like these like speakers,
00:01:10.597 --> 00:01:11.317
like really big people.
00:01:11.337 --> 00:01:12.397
We're going to be teaming up
00:01:12.438 --> 00:01:14.078
with people that did this
00:01:14.659 --> 00:01:16.558
huge movie back like forever ago.
00:01:16.978 --> 00:01:18.118
I'll talk more about it when
00:01:18.200 --> 00:01:19.680
it's like finalized.
00:01:19.739 --> 00:01:20.280
But yeah.
00:01:20.900 --> 00:01:22.680
Yeah, so I'm super pumped about that.
00:01:22.700 --> 00:01:23.581
So you connected people.
00:01:23.621 --> 00:01:25.221
That's sort of your background, right?
00:01:25.742 --> 00:01:27.022
How do I connect this person?
00:01:27.103 --> 00:01:28.424
And it sort of doesn't matter the medium.
00:01:28.483 --> 00:01:29.584
Is it the internet?
00:01:29.644 --> 00:01:30.125
Is it mail?
00:01:30.165 --> 00:01:31.585
Is it phone calls and text messages?
00:01:31.605 --> 00:01:33.246
This is connecting people on
00:01:33.307 --> 00:01:34.927
two ends of a medium.
00:01:35.468 --> 00:01:35.947
Yeah, well,
00:01:35.968 --> 00:01:36.789
the more important thing is
00:01:36.808 --> 00:01:38.849
actually creating systems around it.
00:01:39.310 --> 00:01:40.710
So a lot of people are
00:01:40.751 --> 00:01:42.411
really good at connecting
00:01:42.450 --> 00:01:43.111
people that there's no
00:01:43.191 --> 00:01:44.731
system on either side of it.
00:01:45.212 --> 00:01:46.412
And so it's like a hot mess.
00:01:47.153 --> 00:01:48.213
And so you've got to create
00:01:48.233 --> 00:01:49.134
systems on both sides.
00:01:49.153 --> 00:01:50.054
So I'm like really good.
00:01:50.493 --> 00:01:51.534
I'm like a good connector,
00:01:51.635 --> 00:01:55.195
but I'm also a good systems strategy,
00:01:55.236 --> 00:01:56.757
visionary side of it.
00:01:56.816 --> 00:01:58.277
Not that it's so much the implementing,
00:01:58.296 --> 00:02:00.457
like I can create the idea
00:02:00.498 --> 00:02:01.618
of what it should look like.
00:02:01.638 --> 00:02:02.438
And then I need to hand it
00:02:02.478 --> 00:02:04.200
off to somebody else or it's like,
00:02:04.280 --> 00:02:04.939
it's not going to work.
00:02:05.427 --> 00:02:06.868
Yeah, I heard Marcus Limonis,
00:02:06.929 --> 00:02:07.950
I think he said once,
00:02:08.490 --> 00:02:10.192
people don't run businesses,
00:02:10.711 --> 00:02:12.033
people run processes,
00:02:12.234 --> 00:02:13.594
processes run businesses.
00:02:13.694 --> 00:02:14.776
And I remember the first time I heard that,
00:02:14.795 --> 00:02:16.258
I was like, that's absolutely not true.
00:02:16.318 --> 00:02:17.739
People, it's all people.
00:02:18.099 --> 00:02:19.501
And then I thought about it and I'm like,
00:02:19.661 --> 00:02:20.361
oh no, that's right.
00:02:20.662 --> 00:02:22.364
It's because if you have to do everything,
00:02:22.683 --> 00:02:23.764
if you had to push the rock
00:02:23.846 --> 00:02:24.786
up the hill from the bottom
00:02:24.806 --> 00:02:25.727
of the hill every day,
00:02:26.568 --> 00:02:27.769
You do it a little bit and
00:02:27.788 --> 00:02:28.250
then eventually you
00:02:28.270 --> 00:02:29.330
wouldn't because then you'd
00:02:29.350 --> 00:02:30.472
have fifty rocks and you're like,
00:02:30.512 --> 00:02:32.753
I can't possibly scale this.
00:02:33.093 --> 00:02:34.536
I'm just pushing one rock at a time.
00:02:34.575 --> 00:02:36.897
But if you have a system that does that.
00:02:36.918 --> 00:02:39.460
So let's go backwards.
00:02:39.639 --> 00:02:41.042
Let's rewind.
00:02:41.062 --> 00:02:42.823
How did the ThriveMed model
00:02:42.862 --> 00:02:44.205
come to be like there's a
00:02:44.245 --> 00:02:45.586
story on your website has to.
00:02:45.626 --> 00:02:46.846
Yeah, I'll give it real quick.
00:02:47.287 --> 00:02:49.948
So Ed, our fearless leader,
00:02:50.367 --> 00:02:53.709
he's like the guy that ran six offices,
00:02:54.028 --> 00:02:56.250
was doing pretty good in the Cairo space,
00:02:57.150 --> 00:02:59.550
but then got hit super hard
00:02:59.591 --> 00:03:01.012
by an insurance company
00:03:01.032 --> 00:03:03.092
that may be going through some
00:03:04.252 --> 00:03:10.695
legal stuff currently and he
00:03:10.716 --> 00:03:11.336
had to come out of his
00:03:11.356 --> 00:03:12.997
pocket a bunch of money to
00:03:13.018 --> 00:03:14.237
just keep everything afloat
00:03:14.858 --> 00:03:16.598
and did that and he was
00:03:16.618 --> 00:03:18.280
like how do I actually make
00:03:18.319 --> 00:03:20.300
this like a little bit more
00:03:20.360 --> 00:03:21.981
bulletproof right because it's like
00:03:22.782 --> 00:03:24.443
They were profitable, but they weren't.
00:03:24.962 --> 00:03:26.704
So he basically created,
00:03:26.864 --> 00:03:27.883
this was like before a lot
00:03:27.924 --> 00:03:28.544
of people were doing the
00:03:28.584 --> 00:03:30.084
medical mall situation
00:03:30.405 --> 00:03:32.585
where you have a PT, you have a chiro.
00:03:33.324 --> 00:03:35.945
He inserted medical services,
00:03:35.985 --> 00:03:38.506
which like the needling,
00:03:38.526 --> 00:03:39.806
the dry needling and the
00:03:39.846 --> 00:03:40.786
trigger point therapy.
00:03:41.146 --> 00:03:42.507
They had medical massage.
00:03:42.887 --> 00:03:44.907
They had an acu that they didn't own,
00:03:44.947 --> 00:03:46.167
but somehow controlled.
00:03:46.187 --> 00:03:47.668
I don't get into all the
00:03:47.707 --> 00:03:48.608
legalities of that.
00:03:49.268 --> 00:03:51.409
Um, but, uh, yeah,
00:03:51.449 --> 00:03:52.890
so basically run a super
00:03:52.971 --> 00:03:55.913
successful like multi, uh,
00:03:56.033 --> 00:03:57.335
like they all referred to
00:03:57.375 --> 00:03:58.716
kind of each other and it
00:03:58.735 --> 00:04:00.638
just made sense.
00:04:00.698 --> 00:04:00.897
Okay.
00:04:01.431 --> 00:04:02.831
So he built sort of that, right?
00:04:03.012 --> 00:04:03.972
Yeah, he built that.
00:04:04.072 --> 00:04:07.252
And then he has a son that
00:04:07.973 --> 00:04:09.754
has a mental handicap,
00:04:10.115 --> 00:04:11.395
and he was living down in Florida,
00:04:11.694 --> 00:04:13.496
and things kind of turned
00:04:13.536 --> 00:04:16.497
to not the worst, but not in a good spot.
00:04:16.576 --> 00:04:18.497
So he decided to sell the
00:04:18.538 --> 00:04:20.598
clinics and came down to Florida,
00:04:20.658 --> 00:04:23.960
and he's basically been â
00:04:22.579 --> 00:04:25.302
like mulling for like two, three years,
00:04:25.322 --> 00:04:26.704
like wishing he could get
00:04:26.723 --> 00:04:28.324
back to doing what he was doing,
00:04:28.365 --> 00:04:30.607
like helping people and doing all this.
00:04:30.627 --> 00:04:31.228
And like, he's like,
00:04:31.708 --> 00:04:34.149
he's never ran a online business.
00:04:34.690 --> 00:04:35.672
He doesn't know social media.
00:04:35.692 --> 00:04:37.613
I don't think he even has any social media,
00:04:37.754 --> 00:04:38.574
like any of that.
00:04:39.875 --> 00:04:42.038
Um, and then we met, uh, is weird.
00:04:42.077 --> 00:04:42.237
Like,
00:04:42.338 --> 00:04:43.358
I don't know if you guys believe in
00:04:43.399 --> 00:04:45.079
God or anything like that, but like,
00:04:45.300 --> 00:04:49.204
I like, it's crazy how like first we,
00:04:50.088 --> 00:04:51.370
so my wife always believes
00:04:51.389 --> 00:04:52.610
that like when we we just
00:04:52.651 --> 00:04:53.552
moved to this area where
00:04:53.572 --> 00:04:54.911
we're in florida st
00:04:54.971 --> 00:04:55.612
augustine I know our
00:04:55.632 --> 00:04:57.153
business is in new york and
00:04:57.173 --> 00:04:57.814
you're like how the heck
00:04:57.834 --> 00:04:59.896
does that work but um but
00:04:59.935 --> 00:05:00.916
we just moved to st
00:05:00.956 --> 00:05:03.177
augustine florida and she
00:05:03.197 --> 00:05:04.519
was like I know that the
00:05:04.559 --> 00:05:06.579
church god will send me
00:05:06.980 --> 00:05:07.740
what church I should be
00:05:07.761 --> 00:05:09.802
going to so she's driving
00:05:09.942 --> 00:05:11.803
to her consulting gig at
00:05:11.824 --> 00:05:13.524
this really successful uh
00:05:13.625 --> 00:05:14.805
personal development uh
00:05:14.846 --> 00:05:17.228
brand that she's consulting at and
00:05:18.216 --> 00:05:21.079
the sign reverb church like
00:05:21.620 --> 00:05:22.581
on the side of the road oh
00:05:22.641 --> 00:05:23.742
that's my church okay got
00:05:23.802 --> 00:05:25.084
it we go to the church I've
00:05:25.245 --> 00:05:26.485
never done a men's group
00:05:26.605 --> 00:05:27.887
ever in my life we go to
00:05:27.908 --> 00:05:29.069
the church we walk out
00:05:29.369 --> 00:05:30.389
they're like hey you need
00:05:30.410 --> 00:05:31.851
to meet so and so and then
00:05:32.232 --> 00:05:33.072
and then he's like hey have
00:05:33.093 --> 00:05:34.254
you ever done thought about
00:05:34.293 --> 00:05:35.055
coming to a men's group I'm
00:05:35.074 --> 00:05:37.577
like nope not really ever
00:05:37.637 --> 00:05:40.040
wanted to and um and then
00:05:41.487 --> 00:05:42.588
I was like something just
00:05:42.629 --> 00:05:43.408
kept pulling at me.
00:05:43.509 --> 00:05:43.928
I should go.
00:05:43.988 --> 00:05:44.389
I should go.
00:05:44.428 --> 00:05:44.829
You should go.
00:05:44.990 --> 00:05:46.149
Okay, whatever.
00:05:46.170 --> 00:05:46.790
I'll just follow.
00:05:47.331 --> 00:05:48.490
And I showed up.
00:05:49.512 --> 00:05:50.851
I basically spoke my mind.
00:05:50.951 --> 00:05:53.153
I just said how I am,
00:05:53.334 --> 00:05:54.653
how things are with me and
00:05:54.954 --> 00:05:56.295
told my story a little bit.
00:05:56.735 --> 00:05:58.435
And he's like, man, you're so â
00:05:58.755 --> 00:06:00.497
this guy comes up to me the
00:06:00.577 --> 00:06:01.579
next week he's like you're
00:06:01.598 --> 00:06:03.480
so confident I love how you
00:06:03.500 --> 00:06:04.560
just set boundaries and
00:06:04.581 --> 00:06:05.862
like stick to like stick
00:06:05.882 --> 00:06:06.903
how it is he's like they
00:06:06.942 --> 00:06:08.124
had a whatsapp group and
00:06:08.144 --> 00:06:08.944
they're like we're gonna do
00:06:08.985 --> 00:06:09.786
everything in whatsapp I'm
00:06:09.826 --> 00:06:10.725
like I'm never gonna be in
00:06:10.745 --> 00:06:11.747
there so don't worry about
00:06:11.786 --> 00:06:15.269
that and he's like he's
00:06:15.310 --> 00:06:16.690
like uh dude I just love
00:06:16.730 --> 00:06:18.333
that I I can't do he like
00:06:18.392 --> 00:06:19.173
doesn't have that like
00:06:19.233 --> 00:06:20.694
capability and he's like I just want to
00:06:21.154 --> 00:06:22.055
please everybody and I'm
00:06:22.076 --> 00:06:24.557
like okay well um and he's
00:06:24.757 --> 00:06:25.637
and I'm like tell me about
00:06:25.677 --> 00:06:26.918
you like you're a doctor
00:06:27.017 --> 00:06:28.098
and now you're you had some
00:06:28.119 --> 00:06:28.819
things in new york
00:06:29.098 --> 00:06:30.019
background what what is
00:06:30.100 --> 00:06:31.920
what what field is he in so
00:06:31.961 --> 00:06:33.982
he's a he's a he's a cairo
00:06:34.122 --> 00:06:35.862
but then he owns this
00:06:35.942 --> 00:06:38.543
medical company that kind
00:06:38.624 --> 00:06:40.605
of owns them all um
00:06:41.639 --> 00:06:43.259
I don't know the legalities of it.
00:06:43.339 --> 00:06:44.120
I know New York's super
00:06:44.160 --> 00:06:45.401
crazy and has all kinds of
00:06:45.581 --> 00:06:46.461
rules of things.
00:06:47.483 --> 00:06:51.646
But he, the PT office, the chiro office,
00:06:51.665 --> 00:06:53.307
the medical massage, they all own.
00:06:53.867 --> 00:06:54.548
Okay.
00:06:54.608 --> 00:06:54.889
Yeah.
00:06:54.928 --> 00:06:55.949
So he was doing this thing.
00:06:56.069 --> 00:06:57.250
He had to leave because of
00:06:57.290 --> 00:06:58.851
family and family comes first.
00:06:59.533 --> 00:07:00.694
And then he sort of
00:07:01.795 --> 00:07:03.175
invented this like thrive
00:07:03.235 --> 00:07:06.096
med model yeah and then
00:07:06.156 --> 00:07:07.377
clinics here something like
00:07:07.877 --> 00:07:09.036
add twenty thousand dollars
00:07:09.057 --> 00:07:10.177
a month to your bottom line
00:07:10.858 --> 00:07:11.677
I'm guessing they probably
00:07:11.697 --> 00:07:12.858
get a little skeptical they
00:07:12.877 --> 00:07:13.858
want to lean in they want
00:07:13.879 --> 00:07:15.538
to say like okay like you
00:07:15.579 --> 00:07:16.759
have my attention but like
00:07:16.879 --> 00:07:18.220
explain more what's the
00:07:18.300 --> 00:07:20.860
actual path to that kind of growth
00:07:21.730 --> 00:07:22.069
Yeah.
00:07:22.170 --> 00:07:23.672
So the crazy thing is,
00:07:23.732 --> 00:07:26.274
is anybody knows in New York,
00:07:26.314 --> 00:07:28.257
PTs and carriers cannot do
00:07:29.158 --> 00:07:30.040
medical services.
00:07:30.079 --> 00:07:31.862
They can't do legally.
00:07:31.901 --> 00:07:34.103
They can't do dry needling.
00:07:34.144 --> 00:07:35.505
They can't do trigger point therapy.
00:07:35.846 --> 00:07:36.586
They can't do any of it.
00:07:37.528 --> 00:07:41.988
So what we do is we have an MD on staff,
00:07:43.069 --> 00:07:43.850
Dr. Ehrlich,
00:07:44.769 --> 00:07:48.531
and he hires a PA to come
00:07:48.630 --> 00:07:53.252
into PT and chiro offices to do just that,
00:07:53.432 --> 00:07:54.112
dry needling,
00:07:55.252 --> 00:07:57.112
trigger point therapy under ultrasound.
00:07:57.494 --> 00:07:59.653
And we can get so much more
00:07:59.713 --> 00:08:03.214
from insurance than, you know, well,
00:08:03.435 --> 00:08:06.355
even states that can do dry needling.
00:08:07.267 --> 00:08:08.949
they can only usually do
00:08:08.990 --> 00:08:10.932
cash uh they can't do
00:08:10.971 --> 00:08:12.213
reimbursement so even when
00:08:12.252 --> 00:08:13.153
we do expand to other
00:08:13.194 --> 00:08:14.396
states it still kind of
00:08:14.435 --> 00:08:16.137
like has some room there
00:08:16.158 --> 00:08:17.459
because pts like in new
00:08:17.499 --> 00:08:19.100
jersey they can do dry
00:08:19.141 --> 00:08:20.822
kneeling but they can only
00:08:20.843 --> 00:08:22.064
do cash they're charging
00:08:22.184 --> 00:08:23.545
forty to like eighty
00:08:23.586 --> 00:08:26.108
dollars and then it takes away a pt
00:08:27.329 --> 00:08:28.769
from doing what they were doing,
00:08:29.108 --> 00:08:29.990
working with patients.
00:08:30.029 --> 00:08:32.309
So, so, all right, let me,
00:08:32.370 --> 00:08:33.230
let me explain this back to
00:08:33.250 --> 00:08:34.090
make sure if I got it right.
00:08:34.129 --> 00:08:35.350
And if not, all right.
00:08:35.390 --> 00:08:36.471
So in a state like New York,
00:08:36.530 --> 00:08:37.591
and I'm pretty sure California,
00:08:37.650 --> 00:08:38.770
you can't do dry needling.
00:08:39.231 --> 00:08:39.532
Correct.
00:08:39.751 --> 00:08:40.831
Or trigger point therapy.
00:08:40.851 --> 00:08:40.951
Yep.
00:08:41.312 --> 00:08:41.591
Got it.
00:08:42.072 --> 00:08:42.351
So,
00:08:42.751 --> 00:08:44.273
but there are practitioners that can
00:08:44.432 --> 00:08:46.332
like MDs or physician's assistants.
00:08:46.793 --> 00:08:47.052
Correct.
00:08:47.572 --> 00:08:49.173
A PT clinic or a chiroclinic
00:08:49.214 --> 00:08:50.614
or a business that can't do it.
00:08:51.453 --> 00:08:54.294
Doesn't have to hire the
00:08:54.335 --> 00:08:55.495
physician's assistant to,
00:08:56.342 --> 00:08:57.365
they work with you?
00:08:57.446 --> 00:08:57.586
Like,
00:08:57.605 --> 00:08:58.990
so now there's three people on the board.
00:08:59.009 --> 00:08:59.730
There's the clinic,
00:08:59.770 --> 00:09:00.974
there's the PA and there's you,
00:09:01.014 --> 00:09:01.576
or how does this work?
00:09:01.676 --> 00:09:03.100
Yeah, so they can't own,
00:09:03.299 --> 00:09:05.085
so a PT can't own a medical company.
00:09:05.845 --> 00:09:07.206
right so there's that part
00:09:07.225 --> 00:09:09.668
too um they can't uh even
00:09:09.827 --> 00:09:12.590
oversee medical services so
00:09:12.629 --> 00:09:15.432
what we do is we bring in a
00:09:15.491 --> 00:09:18.634
pa working under an md to
00:09:18.653 --> 00:09:19.934
do trigger point therapy
00:09:20.174 --> 00:09:22.517
and dry needling and then
00:09:22.616 --> 00:09:26.460
we pay the pt a clinical support fee
00:09:27.440 --> 00:09:29.721
because we can't do kickbacks, legal,
00:09:31.402 --> 00:09:32.942
in any state really.
00:09:34.163 --> 00:09:36.163
And so where we'd start is we start a rent,
00:09:36.203 --> 00:09:37.524
we do a rental payment,
00:09:37.563 --> 00:09:38.845
we see how it's integrating
00:09:38.985 --> 00:09:40.384
into the practice,
00:09:40.424 --> 00:09:41.745
how the patients are loving it,
00:09:42.086 --> 00:09:43.886
and then we set a clinical support fee.
00:09:44.886 --> 00:09:47.428
Because there are PT offices
00:09:47.590 --> 00:09:49.551
in New York that look like
00:09:49.571 --> 00:09:51.332
they have a dry needling or
00:09:51.592 --> 00:09:52.173
trigger point.
00:09:52.494 --> 00:09:53.634
But what they're doing is a
00:09:53.914 --> 00:09:55.355
medical company is renting
00:09:55.456 --> 00:09:58.938
space from the PT and
00:09:58.958 --> 00:09:59.840
they're paying them like a
00:09:59.879 --> 00:10:00.961
thousand dollars a month,
00:10:01.140 --> 00:10:02.022
maybe two thousand dollars
00:10:02.042 --> 00:10:03.062
a month where our clinical
00:10:03.102 --> 00:10:03.903
support fee could be.
00:10:04.323 --> 00:10:06.186
of five thousand, ten thousand,
00:10:06.285 --> 00:10:07.907
twenty thousand dollars a month.
00:10:08.386 --> 00:10:11.669
And those numbers get larger based on what,
00:10:11.750 --> 00:10:12.910
traffic and volume?
00:10:14.251 --> 00:10:14.873
Unofficially.
00:10:15.895 --> 00:10:16.196
Got it.
00:10:16.255 --> 00:10:16.817
Okay.
00:10:16.836 --> 00:10:19.339
So, so now you're able to, and again,
00:10:19.379 --> 00:10:19.759
correct me.
00:10:19.799 --> 00:10:20.440
So, all right.
00:10:20.460 --> 00:10:21.240
I'm a PT clinic.
00:10:21.360 --> 00:10:21.802
I'm somewhere.
00:10:21.922 --> 00:10:22.481
I am in New York.
00:10:22.501 --> 00:10:23.202
I'm in the state of New York.
00:10:23.222 --> 00:10:23.844
If I had a clinic,
00:10:24.524 --> 00:10:25.664
I would now be able to say,
00:10:25.765 --> 00:10:26.706
you can get this,
00:10:27.106 --> 00:10:28.388
this type of treatment here.
00:10:28.928 --> 00:10:29.469
Yeah.
00:10:29.528 --> 00:10:30.951
If someone were to ask, I would say, well,
00:10:31.051 --> 00:10:31.630
I can't do it,
00:10:31.691 --> 00:10:32.772
but I have someone who I
00:10:32.812 --> 00:10:33.974
bring in and this is this
00:10:34.014 --> 00:10:35.054
person there five days a week.
00:10:35.075 --> 00:10:36.196
Are they doing, you know, is it,
00:10:36.923 --> 00:10:39.184
It really depends on their flow and, like,
00:10:39.365 --> 00:10:40.424
how we can stack it.
00:10:40.465 --> 00:10:42.785
Like, if a PT office is, like, popping,
00:10:42.826 --> 00:10:43.086
right?
00:10:43.505 --> 00:10:44.826
And we have all the people
00:10:44.865 --> 00:10:45.907
that it totally makes sense
00:10:45.927 --> 00:10:47.427
for us to come five days a week.
00:10:47.767 --> 00:10:49.368
But ideally what we do is
00:10:49.648 --> 00:10:51.168
stack them as much as we can.
00:10:51.327 --> 00:10:52.388
Sure.
00:10:52.869 --> 00:10:54.948
So we can get it working effective.
00:10:55.428 --> 00:10:55.649
Okay.
00:10:55.928 --> 00:10:57.889
And now you're able to â now â
00:10:58.129 --> 00:11:00.094
That therapy is that type of treatment,
00:11:00.134 --> 00:11:01.196
that modality is able to be
00:11:01.355 --> 00:11:03.799
offered and everything is
00:11:03.919 --> 00:11:05.543
above board because you
00:11:05.562 --> 00:11:07.245
said we can't do it, but this person can.
00:11:07.365 --> 00:11:07.726
Great.
00:11:07.807 --> 00:11:08.889
So we're not going to band together.
00:11:08.928 --> 00:11:10.130
We're going to collaborate
00:11:10.150 --> 00:11:10.672
and we're going to be able
00:11:10.692 --> 00:11:11.874
to offer this to the people that want it.
00:11:12.636 --> 00:11:12.897
Yeah.
00:11:13.017 --> 00:11:15.360
And like the the flow of it all,
00:11:15.500 --> 00:11:17.081
it looks that you guys are
00:11:17.261 --> 00:11:19.244
like the PT's office is like hands off.
00:11:19.823 --> 00:11:20.945
They're just helping with a
00:11:20.985 --> 00:11:24.629
little bit of the the the flow of it.
00:11:24.668 --> 00:11:25.950
Just very, very light.
00:11:26.049 --> 00:11:27.572
They can't oversee anything.
00:11:27.591 --> 00:11:29.092
They don't have to manage this person.
00:11:29.493 --> 00:11:30.815
But for the patient,
00:11:30.975 --> 00:11:32.917
it looks like this person works for you.
00:11:33.851 --> 00:11:34.893
They look like they're part
00:11:34.932 --> 00:11:35.352
of your clinic.
00:11:35.373 --> 00:11:35.913
They're in your office.
00:11:36.274 --> 00:11:37.153
They're in your office.
00:11:37.374 --> 00:11:37.615
Right.
00:11:37.634 --> 00:11:39.596
So to everybody else, they're like, oh,
00:11:39.635 --> 00:11:39.855
okay.
00:11:40.015 --> 00:11:42.738
They just now have a PA on
00:11:42.798 --> 00:11:45.860
staff and they do the service now.
00:11:46.159 --> 00:11:46.519
Awesome.
00:11:46.900 --> 00:11:48.201
And then now you get this
00:11:48.501 --> 00:11:49.662
huge paycheck in the mail
00:11:49.682 --> 00:11:52.744
because average PT in New York is,
00:11:53.205 --> 00:11:55.645
you know, revenueing, you know, billing,
00:11:55.885 --> 00:11:56.626
eighty to a hundred
00:11:56.667 --> 00:11:57.527
thousand dollars a month.
00:11:58.528 --> 00:12:01.250
But profit wise, it's like seventeen five.
00:12:02.198 --> 00:12:05.160
And and so if we can add ten
00:12:05.461 --> 00:12:06.341
to the bottom line,
00:12:06.361 --> 00:12:07.642
because there's no overhead in this,
00:12:07.682 --> 00:12:08.663
they don't have to pay us.
00:12:08.982 --> 00:12:10.004
They don't have to do anything.
00:12:10.043 --> 00:12:11.124
There's no overhead.
00:12:11.465 --> 00:12:13.326
So it's like really,
00:12:13.365 --> 00:12:15.366
if they have a high volume practice,
00:12:15.726 --> 00:12:17.008
they could double their profit,
00:12:17.768 --> 00:12:18.548
double their profit.
00:12:20.068 --> 00:12:22.469
So the patient has to pay in cash, right?
00:12:22.668 --> 00:12:22.730
No.
00:12:23.450 --> 00:12:23.889
They don't.
00:12:24.009 --> 00:12:24.289
Okay.
00:12:24.889 --> 00:12:27.710
Oh, because it's being provided by the PA.
00:12:27.730 --> 00:12:28.130
Understood.
00:12:28.370 --> 00:12:28.650
Okay.
00:12:29.071 --> 00:12:30.311
So it's going through insurance.
00:12:30.370 --> 00:12:33.130
That insurance payment goes to whom?
00:12:33.191 --> 00:12:33.491
You?
00:12:33.552 --> 00:12:34.091
Has to go to you.
00:12:34.111 --> 00:12:34.511
To us.
00:12:34.751 --> 00:12:34.951
Yeah.
00:12:35.011 --> 00:12:35.412
Can't go to the PT.
00:12:35.451 --> 00:12:36.072
Can't go to them.
00:12:36.711 --> 00:12:37.072
Got it.
00:12:37.511 --> 00:12:39.673
And then you pay the clinic
00:12:39.773 --> 00:12:42.052
a fee based on volume or
00:12:42.212 --> 00:12:43.113
you come up with a preset?
00:12:44.033 --> 00:12:44.374
Yeah.
00:12:44.514 --> 00:12:46.793
So that's why we do the rental thing.
00:12:47.474 --> 00:12:48.615
We do a rental time.
00:12:48.654 --> 00:12:49.775
So we pay them a thousand,
00:12:49.796 --> 00:12:50.456
two thousand dollars a
00:12:50.495 --> 00:12:51.856
month just for ninety days
00:12:51.876 --> 00:12:53.097
just to kind of feel out
00:12:53.518 --> 00:12:54.798
how it's integrating,
00:12:55.818 --> 00:12:57.340
how the system is integrating in,
00:12:57.580 --> 00:12:59.640
how the it's take rate and
00:12:59.681 --> 00:13:00.241
all those things.
00:13:00.282 --> 00:13:01.542
And then we basically said, OK,
00:13:01.601 --> 00:13:03.062
how much of the clinical
00:13:03.102 --> 00:13:04.583
support because essentially
00:13:04.624 --> 00:13:06.164
we can't pay for flow.
00:13:07.024 --> 00:13:08.926
What we have to do is pay for support.
00:13:09.066 --> 00:13:09.466
What is flow?
00:13:09.506 --> 00:13:10.226
What do you mean by flow?
00:13:10.626 --> 00:13:12.048
Patient flow like like we
00:13:12.067 --> 00:13:13.328
can't pay for referrals.
00:13:13.828 --> 00:13:14.870
like right there's there's
00:13:14.950 --> 00:13:16.311
the laws of sure sure
00:13:16.551 --> 00:13:17.412
kickback loss out of that
00:13:17.831 --> 00:13:19.352
and so what we do pay for
00:13:19.493 --> 00:13:21.254
is support right we're
00:13:21.294 --> 00:13:23.296
paying for you to hand the
00:13:23.336 --> 00:13:25.378
person the your front desk
00:13:25.398 --> 00:13:27.158
to hand them the form to
00:13:27.178 --> 00:13:28.620
fill out in their
00:13:28.659 --> 00:13:31.182
information and to send
00:13:31.221 --> 00:13:33.764
them to the pa and those
00:13:33.803 --> 00:13:35.085
things and it's but it's
00:13:35.264 --> 00:13:37.525
it's very light but it's so
00:13:37.566 --> 00:13:38.866
it's like light work for
00:13:38.907 --> 00:13:40.469
your team high payout
00:13:41.149 --> 00:13:42.549
So as far as the patient is concerned,
00:13:42.610 --> 00:13:43.710
I'm getting this service at
00:13:43.730 --> 00:13:46.910
this PT clinic, according to insurance.
00:13:46.971 --> 00:13:48.272
And they've been writing,
00:13:48.312 --> 00:13:49.392
this is going actually to
00:13:49.432 --> 00:13:50.371
this person because they
00:13:50.392 --> 00:13:51.113
have a different type of
00:13:51.153 --> 00:13:52.312
license in the state of New York.
00:13:52.673 --> 00:13:52.993
Correct.
00:13:53.013 --> 00:13:54.173
But it's happening here.
00:13:55.489 --> 00:13:56.870
the clinician suggested the
00:13:56.909 --> 00:13:57.529
treatment or how,
00:13:57.549 --> 00:13:58.610
how does it go from where's
00:13:58.630 --> 00:14:01.052
the handoff from PT to, Hey, I think you,
00:14:01.212 --> 00:14:02.293
you would benefit from this treatment.
00:14:02.553 --> 00:14:04.215
We offer it, you know, three,
00:14:04.235 --> 00:14:04.794
four days a week.
00:14:05.216 --> 00:14:05.375
Yeah.
00:14:05.436 --> 00:14:07.496
So it's like going to the doctors, right?
00:14:08.018 --> 00:14:08.677
Like if you go in the
00:14:08.717 --> 00:14:10.379
doctors and your wrist hurts,
00:14:10.879 --> 00:14:12.360
the doctor doesn't, um,
00:14:12.480 --> 00:14:14.601
sell you on an x-ray, right?
00:14:14.802 --> 00:14:17.323
They just say, Hey, you have,
00:14:17.624 --> 00:14:19.024
in this case with dry
00:14:19.065 --> 00:14:20.546
needling or trigger point therapy,
00:14:20.846 --> 00:14:21.167
you have, um,
00:14:22.346 --> 00:14:23.989
you have muscle soreness you
00:14:24.028 --> 00:14:25.669
have muscle basically
00:14:25.769 --> 00:14:27.530
anything with muscles like
00:14:27.591 --> 00:14:28.491
if you have a muscular
00:14:28.572 --> 00:14:30.952
situation like this helps
00:14:31.614 --> 00:14:33.774
uh the inflammation pain
00:14:33.815 --> 00:14:35.797
relief um you know they've
00:14:35.836 --> 00:14:36.616
also heard about it from
00:14:36.636 --> 00:14:38.118
their friends there are
00:14:38.158 --> 00:14:39.099
people that I know I live
00:14:39.139 --> 00:14:40.279
close enough to new jersey
00:14:40.559 --> 00:14:41.360
that will drive to new
00:14:41.399 --> 00:14:42.301
jersey to get it because
00:14:42.321 --> 00:14:43.081
you can't get it in new
00:14:43.100 --> 00:14:44.001
york things like that
00:14:44.722 --> 00:14:45.403
people are smart enough
00:14:45.423 --> 00:14:47.083
they're savvy enough yeah
00:14:47.183 --> 00:14:48.304
so they're starting to get
00:14:48.424 --> 00:14:49.706
it's starting to get a thing but
00:14:50.506 --> 00:14:53.589
So you just kind of in the onboarding, hey,
00:14:53.649 --> 00:14:55.571
it looks like you qualify
00:14:55.650 --> 00:14:58.393
for getting dry needling or hey,
00:14:58.633 --> 00:14:59.452
I think trigger point
00:14:59.813 --> 00:15:01.115
therapy is going to make
00:15:01.174 --> 00:15:03.416
sense for your treatment
00:15:03.535 --> 00:15:05.618
along with our treatment.
00:15:06.337 --> 00:15:07.980
So you create your PT plan
00:15:08.080 --> 00:15:09.282
and then you just add it on
00:15:09.701 --> 00:15:10.802
and then they just get
00:15:10.842 --> 00:15:12.725
moved over after or before.
00:15:13.046 --> 00:15:14.006
Maybe before,
00:15:14.067 --> 00:15:16.309
like especially like the slam
00:15:16.370 --> 00:15:18.672
dunk is if somebody is too
00:15:18.711 --> 00:15:19.712
sore or there's too much
00:15:19.753 --> 00:15:20.754
pain to treat them.
00:15:21.514 --> 00:15:24.056
then you get, you know, some,
00:15:25.317 --> 00:15:26.616
some dry needling or some
00:15:26.636 --> 00:15:27.717
trigger point therapy to
00:15:27.758 --> 00:15:29.298
break up the trigger points
00:15:29.677 --> 00:15:32.019
in the muscle before you treat them.
00:15:32.379 --> 00:15:33.159
And then that helps.
00:15:33.379 --> 00:15:35.340
And if it's really bad, Novocaine,
00:15:35.421 --> 00:15:36.341
you can totally do that too.
00:15:36.821 --> 00:15:37.441
Okay.
00:15:37.461 --> 00:15:39.961
So what are some of the outcomes?
00:15:41.023 --> 00:15:41.602
What's the timeline?
00:15:41.643 --> 00:15:42.123
How long did you go?
00:15:42.143 --> 00:15:43.203
Did you start?
00:15:43.403 --> 00:15:44.384
What does it look like for a
00:15:44.443 --> 00:15:45.904
clinic or two in terms of
00:15:45.965 --> 00:15:47.985
revenue and happy patients?
00:15:48.005 --> 00:15:48.546
We want to make sure the
00:15:48.586 --> 00:15:49.846
patients are happy and things like that.
00:15:49.947 --> 00:15:52.288
What stories have you had?
00:15:52.447 --> 00:15:52.868
Well, so...
00:15:54.139 --> 00:15:56.042
Brand new business is this long is,
00:15:56.162 --> 00:15:58.065
is song is this business, right?
00:15:58.125 --> 00:16:00.349
Five minutes brand new, but they ran,
00:16:00.769 --> 00:16:01.750
you know, six clinics.
00:16:02.270 --> 00:16:03.592
They said the worst part
00:16:03.693 --> 00:16:05.395
that like the side effect of this,
00:16:05.576 --> 00:16:06.998
the bad side is,
00:16:07.259 --> 00:16:08.701
is the patient likes it so much.
00:16:08.780 --> 00:16:09.822
They don't want to get off it.
00:16:10.342 --> 00:16:11.163
Yeah.
00:16:11.202 --> 00:16:12.864
So because it's just like you said,
00:16:12.923 --> 00:16:14.244
people drive to New Jersey.
00:16:14.344 --> 00:16:15.264
Yeah.
00:16:15.304 --> 00:16:16.225
No offense to New Jersey,
00:16:16.264 --> 00:16:18.706
but like they drive to New
00:16:18.745 --> 00:16:19.846
Jersey to get it done.
00:16:19.946 --> 00:16:21.206
They they love it.
00:16:23.346 --> 00:16:24.467
So therefore,
00:16:24.888 --> 00:16:27.688
it's it's something that they want.
00:16:28.509 --> 00:16:30.710
As far as getting started, you know,
00:16:30.750 --> 00:16:32.629
we have to we get to hire a PA.
00:16:32.809 --> 00:16:32.990
Right.
00:16:33.590 --> 00:16:36.091
We we ideally find you, you know,
00:16:36.150 --> 00:16:36.971
the flow is there.
00:16:37.432 --> 00:16:38.312
They have the patient flow.
00:16:39.600 --> 00:16:42.283
one PA, one, one office is ideal.
00:16:42.663 --> 00:16:42.823
Sure.
00:16:43.004 --> 00:16:44.465
Um, if it's a lower flow,
00:16:44.585 --> 00:16:46.546
so if it's a lower flow, we'll split it.
00:16:46.586 --> 00:16:47.447
So we, ideally we,
00:16:47.726 --> 00:16:49.087
we have one in Brooklyn
00:16:49.107 --> 00:16:50.149
that we're starting right now.
00:16:50.849 --> 00:16:53.030
And so he doesn't quite have
00:16:53.071 --> 00:16:54.692
the insurance types and the
00:16:54.731 --> 00:16:55.692
flow isn't quite there.
00:16:56.072 --> 00:16:58.075
So we need to find another, uh,
00:16:58.154 --> 00:16:58.955
place in Brooklyn.
00:16:58.975 --> 00:17:00.756
So if anybody's here in Brooklyn, uh,
00:17:00.777 --> 00:17:01.897
we're looking for one, we're,
00:17:02.177 --> 00:17:03.418
we're hiring a PA in that
00:17:03.498 --> 00:17:04.499
area to do that one.
00:17:04.538 --> 00:17:05.500
And then we can get that up
00:17:05.539 --> 00:17:07.320
and rolling in the next week or so.
00:17:08.041 --> 00:17:08.201
Um,
00:17:09.201 --> 00:17:10.320
So does that answer your question?
00:17:10.981 --> 00:17:11.741
What, what I'm saying is like,
00:17:11.781 --> 00:17:14.823
so how do we have results?
00:17:14.863 --> 00:17:16.084
Is there a clinic that you're like, yeah,
00:17:16.144 --> 00:17:16.983
we actually did this.
00:17:17.044 --> 00:17:18.744
We doubled revenue or we added this.
00:17:18.765 --> 00:17:19.865
Like, what's like the, like, what,
00:17:20.005 --> 00:17:20.404
what are some,
00:17:20.726 --> 00:17:22.266
if someone's still listening, I'm like,
00:17:22.306 --> 00:17:22.946
I'm in New York.
00:17:23.007 --> 00:17:23.146
Okay.
00:17:23.186 --> 00:17:25.027
Like, is there a,
00:17:25.847 --> 00:17:27.548
is there anything you could
00:17:27.587 --> 00:17:28.528
tell them that makes them go?
00:17:28.669 --> 00:17:28.909
Okay.
00:17:30.088 --> 00:17:30.229
Yeah.
00:17:30.288 --> 00:17:31.289
I mean, the biggest thing is it's,
00:17:31.509 --> 00:17:34.351
if we can get a hundred
00:17:35.571 --> 00:17:36.511
injections a week,
00:17:37.653 --> 00:17:39.494
The clinical support fee is
00:17:39.535 --> 00:17:41.295
going to be around, you know,
00:17:41.394 --> 00:17:43.135
ten to twenty thousand dollars a month.
00:17:43.635 --> 00:17:45.155
This business is like brand new.
00:17:45.695 --> 00:17:47.676
They I will say that because
00:17:48.076 --> 00:17:50.278
with this model of having multiple things,
00:17:50.518 --> 00:17:51.557
they were doing about six
00:17:51.617 --> 00:17:53.298
times more than other
00:17:53.338 --> 00:17:55.618
clinics in their area.
00:17:55.638 --> 00:17:57.000
Got it.
00:17:57.339 --> 00:17:57.460
OK.
00:17:57.700 --> 00:17:59.059
What's the biggest mindset
00:17:59.101 --> 00:18:00.500
block clinic owners have
00:18:01.060 --> 00:18:02.300
when it comes to adding
00:18:02.521 --> 00:18:03.442
like this profitability?
00:18:04.761 --> 00:18:06.002
It's like a fear of change.
00:18:06.823 --> 00:18:07.123
It's like.
00:18:08.380 --> 00:18:09.319
it's like, well,
00:18:09.619 --> 00:18:10.540
it's funny that as soon as
00:18:10.621 --> 00:18:12.861
I say dry needling, they literally,
00:18:13.142 --> 00:18:14.122
I don't know if like
00:18:14.162 --> 00:18:15.642
there's somebody from the government,
00:18:15.662 --> 00:18:16.563
like poking them with a
00:18:16.603 --> 00:18:17.982
stick and they just go into
00:18:18.002 --> 00:18:18.962
this automatic,
00:18:19.042 --> 00:18:20.903
like it's illegal for a PT
00:18:20.923 --> 00:18:22.223
to do dry needling in the
00:18:22.265 --> 00:18:22.865
state of New York.
00:18:23.644 --> 00:18:23.805
Yes.
00:18:23.944 --> 00:18:24.105
Yes.
00:18:24.184 --> 00:18:25.285
I, I know that,
00:18:25.365 --> 00:18:26.786
but that's why we bring in
00:18:26.905 --> 00:18:29.227
a PA and MD and like, they,
00:18:29.307 --> 00:18:30.346
they like put up this like
00:18:30.386 --> 00:18:31.227
defensive thing.
00:18:31.247 --> 00:18:32.887
Like they can't, they like, they,
00:18:33.596 --> 00:18:34.396
we can't do that.
00:18:35.238 --> 00:18:36.179
It's like, I don't like,
00:18:36.219 --> 00:18:37.240
is there like a stop?
00:18:37.259 --> 00:18:38.800
Because as a PT, as you mentioned, so,
00:18:39.461 --> 00:18:40.943
and I'm not, you know,
00:18:41.023 --> 00:18:41.723
up on the rules and rules.
00:18:41.865 --> 00:18:42.224
I can't,
00:18:42.285 --> 00:18:43.807
a PT couldn't hire a physician's
00:18:43.846 --> 00:18:44.847
assistant to do this
00:18:44.928 --> 00:18:45.688
because that would mean,
00:18:45.808 --> 00:18:46.809
and then you couldn't even
00:18:46.849 --> 00:18:47.750
hire them even if you were
00:18:47.810 --> 00:18:48.570
just a business owner
00:18:48.590 --> 00:18:49.752
because you'd be overseeing
00:18:51.067 --> 00:18:51.987
guess what they call is
00:18:52.027 --> 00:18:53.607
medical treatment but this
00:18:53.647 --> 00:18:54.949
is a workaround for that to
00:18:54.969 --> 00:18:55.888
put the right people on the
00:18:55.929 --> 00:18:56.969
right field on the right
00:18:56.989 --> 00:18:57.650
positions in the right
00:18:57.690 --> 00:18:59.150
field at the right time to
00:18:59.170 --> 00:19:00.871
provide the service correct
00:19:01.050 --> 00:19:02.692
in a way to go around so so
00:19:03.231 --> 00:19:04.332
how would you recommend or
00:19:04.372 --> 00:19:05.133
how do you recommend
00:19:05.192 --> 00:19:07.013
clinics market these things
00:19:07.213 --> 00:19:07.894
once they're integrated
00:19:08.013 --> 00:19:08.973
once the people are once
00:19:08.993 --> 00:19:09.714
you know that there's the
00:19:09.755 --> 00:19:12.296
right patient volume um and
00:19:12.316 --> 00:19:13.596
everything's set up what's
00:19:13.635 --> 00:19:14.256
the best way to now
00:19:14.297 --> 00:19:15.416
communicate this to let
00:19:15.436 --> 00:19:17.557
people know it's there things like that
00:19:18.117 --> 00:19:18.838
Yeah, I mean, it's easy,
00:19:18.858 --> 00:19:20.842
like some pamphlets at the front desk,
00:19:21.301 --> 00:19:23.744
the maybe we give you the sign,
00:19:23.766 --> 00:19:25.067
we give you pamphlets, we give you signs,
00:19:25.086 --> 00:19:26.088
we give you all those things.
00:19:26.749 --> 00:19:28.090
But it's really just easy.
00:19:28.111 --> 00:19:28.412
It's like,
00:19:29.953 --> 00:19:32.396
does your patient have a
00:19:32.436 --> 00:19:34.700
muscular situation, like a condition?
00:19:35.702 --> 00:19:36.083
Yes.
00:19:36.364 --> 00:19:38.726
Ninety five percent of you are saying like,
00:19:38.766 --> 00:19:38.967
you know,
00:19:39.086 --> 00:19:40.248
ninety five percent of the
00:19:40.288 --> 00:19:41.249
patients probably have
00:19:41.288 --> 00:19:41.890
something like that.
00:19:41.930 --> 00:19:43.411
So it's like they need it.
00:19:43.490 --> 00:19:45.133
So it's just we just move them over.
00:19:45.413 --> 00:19:47.154
It's like you go into the doctors,
00:19:47.174 --> 00:19:48.155
you get your blood pressure.
00:19:48.737 --> 00:19:49.498
It's it's just.
00:19:51.038 --> 00:19:52.140
It's it's really doesn't
00:19:52.160 --> 00:19:53.000
need to be marketed.
00:19:53.060 --> 00:19:56.045
It just needs to be like
00:19:56.085 --> 00:19:57.205
pointed in the right direction.
00:19:57.607 --> 00:19:58.248
Or I would say too,
00:19:58.268 --> 00:19:59.588
like probably internal
00:19:59.689 --> 00:20:01.089
education to your clinicians.
00:20:01.150 --> 00:20:02.170
Now, if you're the clinic owners,
00:20:02.190 --> 00:20:02.730
like now we're,
00:20:02.829 --> 00:20:04.010
here's how we're able to do this,
00:20:04.590 --> 00:20:05.451
map it out for them.
00:20:05.951 --> 00:20:07.613
Cause there's, that's where the trust is,
00:20:07.673 --> 00:20:07.932
right?
00:20:07.972 --> 00:20:10.273
Pamphlets are nice, but the trust is,
00:20:10.294 --> 00:20:12.515
this feels like my PT is telling me, Hey,
00:20:12.535 --> 00:20:13.255
this is an option.
00:20:13.836 --> 00:20:16.057
I'm able to give you the pros and cons.
00:20:16.076 --> 00:20:17.257
And then I make suggestions,
00:20:17.277 --> 00:20:18.938
you make decisions and we
00:20:18.978 --> 00:20:20.459
now offer this service here.
00:20:20.499 --> 00:20:20.739
And this is
00:20:20.838 --> 00:20:21.240
Yeah,
00:20:21.500 --> 00:20:23.743
I think this goes full circle to
00:20:23.763 --> 00:20:24.746
where we started this
00:20:24.786 --> 00:20:27.211
conversation is the system, right?
00:20:27.250 --> 00:20:28.993
Like how can we just plug it
00:20:29.094 --> 00:20:29.996
into your system?
00:20:30.689 --> 00:20:31.769
right like whatever your
00:20:31.890 --> 00:20:33.411
onboarding system is for
00:20:33.510 --> 00:20:35.333
new patients we just plug
00:20:35.353 --> 00:20:38.154
it into that and boom like
00:20:38.474 --> 00:20:39.736
it's it's doesn't nothing
00:20:39.776 --> 00:20:40.936
has to really change this
00:20:40.997 --> 00:20:42.238
isn't like a heart you're
00:20:42.258 --> 00:20:44.419
not like um doing the uh
00:20:44.900 --> 00:20:46.701
the vacation rental uh
00:20:46.800 --> 00:20:49.222
pitch at uh at the marriott
00:20:49.303 --> 00:20:51.865
down here in orlando or something but um
00:20:53.481 --> 00:20:54.522
So let's talk challenges
00:20:54.542 --> 00:20:55.663
will be the final thing.
00:20:55.743 --> 00:20:56.444
You're doing this,
00:20:56.505 --> 00:20:56.964
you're trying to
00:20:56.984 --> 00:20:57.806
communicate to business
00:20:57.865 --> 00:21:00.308
owners specifically in New York and maybe,
00:21:00.528 --> 00:21:01.509
I mean, you already sort of hinted,
00:21:01.589 --> 00:21:03.070
maybe eventually leaving
00:21:03.131 --> 00:21:04.071
just the state of New York, right?
00:21:04.092 --> 00:21:07.414
If it's a good model and it scales systems,
00:21:07.555 --> 00:21:09.717
what's the hardest part of
00:21:10.038 --> 00:21:11.199
maybe scaling this model?
00:21:11.219 --> 00:21:12.440
What resistance have you
00:21:12.500 --> 00:21:13.320
seen and what have you
00:21:13.381 --> 00:21:15.323
learned from that resistance?
00:21:15.992 --> 00:21:17.253
Yeah, it's really my partners.
00:21:18.773 --> 00:21:20.894
They want to get everything.
00:21:20.934 --> 00:21:22.476
They're very conservative in
00:21:22.655 --> 00:21:23.977
everything and they want to
00:21:23.997 --> 00:21:25.217
make sure that it's working really,
00:21:25.257 --> 00:21:27.637
really well before we expand states.
00:21:28.338 --> 00:21:29.318
The other thing is I'm so
00:21:29.499 --> 00:21:31.099
used to scalable models.
00:21:31.619 --> 00:21:33.040
This is really taking a
00:21:33.240 --> 00:21:35.162
local business because, okay,
00:21:35.481 --> 00:21:36.942
local doctor that has to be
00:21:36.981 --> 00:21:39.723
certified in every state that we work in.
00:21:40.824 --> 00:21:45.546
Then now we need to hire a
00:21:45.586 --> 00:21:47.067
medical coordinator in each
00:21:47.126 --> 00:21:50.288
state to train because not
00:21:50.327 --> 00:21:51.929
every PA knows how to do
00:21:51.989 --> 00:21:53.269
dry needling and trigger points,
00:21:53.288 --> 00:21:54.450
so they have to be trained.
00:21:54.470 --> 00:21:54.630
Sure.
00:21:56.712 --> 00:21:58.635
There's just those local
00:21:58.737 --> 00:22:00.378
logistical things where
00:22:00.439 --> 00:22:01.641
this seems like this should
00:22:01.681 --> 00:22:03.223
be super easy to just
00:22:03.846 --> 00:22:05.627
like the offer seems like
00:22:05.667 --> 00:22:06.929
it's so easy that like
00:22:06.969 --> 00:22:07.788
california I could just
00:22:07.808 --> 00:22:09.351
jump into california and
00:22:09.391 --> 00:22:11.051
just do it there or
00:22:11.132 --> 00:22:12.053
wherever you know there's
00:22:12.093 --> 00:22:14.114
other states that the the
00:22:14.173 --> 00:22:15.556
legalities make sense for
00:22:15.576 --> 00:22:18.077
this and even the ones that
00:22:18.178 --> 00:22:19.419
they legally they can do
00:22:19.459 --> 00:22:21.220
dry needling it's more
00:22:21.259 --> 00:22:22.681
profitable for us to come
00:22:22.780 --> 00:22:25.282
in and and you're gonna
00:22:25.463 --> 00:22:27.525
make around the same amount
00:22:27.565 --> 00:22:29.426
without paying a pt
00:22:30.507 --> 00:22:31.727
So when we get to that point.
00:22:31.787 --> 00:22:32.167
Understood.
00:22:32.407 --> 00:22:33.327
If people want to reach out,
00:22:33.968 --> 00:22:34.607
where would you send them
00:22:34.627 --> 00:22:35.387
if they wanted to follow up?
00:22:35.728 --> 00:22:36.189
Yeah.
00:22:36.249 --> 00:22:38.429
Chad Ockstead on LinkedIn is
00:22:38.469 --> 00:22:39.269
a great place.
00:22:39.729 --> 00:22:42.769
PTrevenueboost.com is a good place.
00:22:43.509 --> 00:22:44.650
Those are probably the two
00:22:44.691 --> 00:22:47.691
places to reach out.
00:22:48.250 --> 00:22:48.590
Perfect.
00:22:48.611 --> 00:22:49.432
All right.
00:22:49.491 --> 00:22:50.511
Every episode we have this
00:22:50.711 --> 00:22:53.212
tradition called the parting shot, Chad.
00:22:53.252 --> 00:22:53.772
No pressure.
00:22:54.093 --> 00:22:54.972
What's the last thing you'd
00:22:54.992 --> 00:22:55.992
want to leave with the audience?
00:22:56.093 --> 00:22:57.113
What's your mic drop moment
00:22:57.133 --> 00:22:58.153
or soapbox statement?
00:22:58.193 --> 00:22:59.114
What's your final thoughts here?
00:22:59.673 --> 00:23:00.974
yeah you know I talked to
00:23:00.994 --> 00:23:02.557
the guy in brooklyn um the
00:23:02.596 --> 00:23:04.219
cairo and he's like why
00:23:05.259 --> 00:23:06.520
wouldn't somebody do this
00:23:06.540 --> 00:23:08.082
and I'm like they're
00:23:08.201 --> 00:23:09.103
they're they're dumb as
00:23:09.123 --> 00:23:13.587
hell chad knows how to close baby
00:23:15.131 --> 00:23:15.590
That's awesome.
00:23:15.651 --> 00:23:15.830
Yeah.
00:23:15.931 --> 00:23:17.652
I mean, you know, look into it.
00:23:18.432 --> 00:23:19.794
I always say, you know,
00:23:19.973 --> 00:23:21.934
is the answer always more patients?
00:23:22.234 --> 00:23:23.915
If it is, you're on a treadmill, right?
00:23:23.996 --> 00:23:24.455
Yeah.
00:23:24.496 --> 00:23:25.457
And I think healthcare
00:23:25.497 --> 00:23:26.596
practitioners need to
00:23:26.656 --> 00:23:27.817
become more innovative.
00:23:28.377 --> 00:23:29.298
And I think you don't need a
00:23:29.358 --> 00:23:30.420
specialized degree.
00:23:30.539 --> 00:23:32.861
I know we love degrees in healthcare.
00:23:33.421 --> 00:23:34.102
I don't think you need a
00:23:34.122 --> 00:23:35.142
degree to become innovative
00:23:35.261 --> 00:23:36.762
or to ingest or to inject
00:23:36.823 --> 00:23:37.943
creativity in models.
00:23:39.243 --> 00:23:39.545
Yeah.
00:23:39.605 --> 00:23:41.425
Well, it's like, I'm always like,
00:23:41.645 --> 00:23:43.267
how can I make more streams
00:23:43.307 --> 00:23:45.508
of income from the same asset?
00:23:45.827 --> 00:23:48.049
Crypto bros and Forex
00:23:48.849 --> 00:23:50.391
scammers really messed up
00:23:50.431 --> 00:23:54.534
the idea of passive income.
00:23:54.673 --> 00:23:55.634
They pitch that you don't
00:23:55.653 --> 00:23:57.275
have to do nothing and you
00:23:57.295 --> 00:23:58.455
could just make all this
00:23:58.576 --> 00:24:00.457
free money and it's all
00:24:00.477 --> 00:24:01.237
going to be passive and
00:24:01.257 --> 00:24:01.817
you're never going to have
00:24:01.837 --> 00:24:03.439
to do anything and it's just free money.
00:24:03.919 --> 00:24:04.799
But the truth is,
00:24:04.880 --> 00:24:06.881
is passive streams are actually real
00:24:07.641 --> 00:24:09.482
If you have an asset, it's like,
00:24:09.843 --> 00:24:11.365
so if you have money,
00:24:11.404 --> 00:24:12.885
you can put it into ETF.
00:24:13.286 --> 00:24:14.887
If you have an asset like your clinic,
00:24:15.008 --> 00:24:16.608
you can do other services
00:24:16.749 --> 00:24:18.951
in your thing and make passive streams.
00:24:19.010 --> 00:24:19.711
It's real.
00:24:20.132 --> 00:24:20.613
It just,
00:24:21.192 --> 00:24:22.595
people have to get through this
00:24:22.674 --> 00:24:24.276
like block that,
00:24:24.715 --> 00:24:26.877
that the passive income is bad,
00:24:26.897 --> 00:24:28.500
or I have to work really hard.
00:24:28.819 --> 00:24:29.881
I think there's like blocks
00:24:30.020 --> 00:24:31.442
internally that I have to
00:24:31.521 --> 00:24:33.203
work really hard to make a
00:24:33.243 --> 00:24:34.345
bunch to make money.
00:24:34.893 --> 00:24:36.454
And so if we can get through that,
00:24:37.936 --> 00:24:38.919
it makes sense.
00:24:38.939 --> 00:24:40.160
Dude, Thrive Medical.
00:24:40.840 --> 00:24:42.483
Chad, appreciate the time, man.
00:24:42.844 --> 00:24:44.006
Thanks for explaining this model for us.
00:24:44.026 --> 00:24:44.886
Appreciate you, Jimmy.
00:24:45.086 --> 00:24:45.567
Appreciate you.