Revolutionize Physical Therapy with AI, Marketing Strategies, & Innovation

WEBVTT

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All right.

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And we're live.

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I feel like I have that

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intro music in my head now.

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Dave, well-branded, celebrating his birds.

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How did it go for the Philadelphia Eagles?

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Uh, they lost,

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they blew the game to the

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Falcons last night.

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And I figure, you know what?

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I got to live and die with my team.

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So I'm like,

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I'm throwing on the concierge

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pain relief hat.

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I got my Eagle shirt is what it is.

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I did see a semi-controversial, uh, uh,

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thing in the beginning.

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It was, um,

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Jason Kelsey talking with Jalen Brunson.

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Jalen Brunson, of course,

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notoriously played for Villanova,

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Philadelphia,

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but now plays for the Knicks.

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And he was on screen wearing

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an Eagles jersey.

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I saw people like, oh,

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this is going to cause a controversy.

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Is it, though?

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Are we just making things?

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I feel like we're making things up now.

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Don't think it's going to

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cause a controversy.

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But good Tuesday morning to you guys.

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Good morning.

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All right.

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Let's get into something

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that sort of took off.

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I love reverse engineering

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or figuring out why people,

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although I don't think I've

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ever actually figured out

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why people actually like

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stuff and why one thing

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does better than another.

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We've done some AB testing.

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We've taken reels or clips

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from this very live stream.

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and share them.

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And sometimes you share them

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and they get forty two

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views and sometimes they

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get four thousand views.

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And sometimes there's one

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there's one or two clips.

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And I'm trying to figure out,

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is it the clip?

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Is it the hook in the beginning?

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Is it the caption?

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And those things

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consistently perform well.

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But it was a post from Tony.

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And Tony,

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did you think this was going to

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get as crazy as it did?

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And then we'll go into how

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crazy it got and what the topic was.

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Before I answer and share the post,

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Emma Green had a Instagram, I think,

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reel or something that went

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to a million views.

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She puts out a ton of content.

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I put out a ton of content.

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I've never had that kind of success.

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But I really think, you know,

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I love poker.

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So I play Texas Hold'em.

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My whole family plays like

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every family event.

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We have thirty individuals

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from kids six years old to grandma,

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seventy plus years old

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playing Texas Hold'em.

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And the thing with Texas

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Hold'em is it's not just

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about the cards in your hand.

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It's not even just about the

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cards in the other players' hands.

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It's like you have to have

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the perfect scenario where

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you have the best hand.

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They have a really good hand

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and they believe that their

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hand is better than your hand.

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That is the formula.

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And it's so many factors.

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Same thing with this.

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You got to put out something

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that tugs at the heartstrings,

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that hits a nerve.

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at the right time, on the right platform,

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with the right community

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for it to take off.

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So this was one of a million

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posts that I put out there.

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Now, I thought it was funny.

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I was laughing.

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And I think most of the people,

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I don't know,

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that probably didn't comment

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think it's just as funny.

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I won't read the whole thing,

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but I just said, you know,

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I keep hearing about

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occupational therapists

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might be moving to a

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doctorate level degree.

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If I were driving on the

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highway and I saw a car

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wreck in front of me,

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I don't think I'd be speeding up.

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And I went into Dolly and I said, hey,

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give me a graphic of a

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person driving a car.

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Show me the hands in the

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steering wheel and show me

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a car accident down the road.

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Real quick.

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So if you look at impressions,

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this post was three days ago on LinkedIn,

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fifty seven thousand impressions.

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But it only had fifty three comments.

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It's not a ton of comments.

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Five reposts, two of which are you guys.

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So it did well,

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better than most of my stuff.

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And I think part of it is because,

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you know,

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I think I posted it three days ago,

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Sunday.

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There's not a whole lot of

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content on the feed Sunday.

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This one started to gain

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some traction and then it just took off.

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My typical seven day average

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for impressions is around six thousand.

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A really good week for me is

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twenty thousand.

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So for that one to get to

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almost sixty thousand.

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It stood out in the numbers.

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So my impression is that.

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My or my assumption,

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and you guys can either agree or disagree,

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but.

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you brought in the

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occupational therapy world,

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you brought in the physical therapy world,

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plus the graphic of like a

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car wreck and there's emotion there.

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And some of the wording

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obviously was chosen very creatively.

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And it is kind of like,

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you kind of wanna pose the question,

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you're, you're,

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you're obviously signaling

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a little bit of like your stance on it,

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but you are welcoming, uh, both sides.

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So then you're bringing in potential,

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even if it's just the impression side,

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right?

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Like it could be people that

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didn't comment and they

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shared it with their

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friends or we don't even know, like,

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who knows?

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Um, we're getting a little bit of that,

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or we're seeing a little bit of that.

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You're bringing in the PT side,

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the OT side,

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maybe some other healthcare

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providers are seeing it.

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The graphic is,

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Definitely, even though it's AI generated,

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it definitely catches

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attention with the hands

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and the steering wheel and the car wreck.

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And everyone knows like, you know,

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like you're heading, you know,

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you're seeing a car wreck

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or you're heading towards it.

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So there's like multiple

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things here that I think if I don't know,

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Tony,

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like if you showed Jimmy and I like

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ten of your posts and you

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didn't show us the

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impression and you're like,

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which one do you think had

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the biggest reach on LinkedIn?

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if we looked at your last ten posts,

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I think Jimmy and I would

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say this one was probably

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in the top two or three.

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Yeah.

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Yeah, I agree.

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I think the lessons are what

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people should pay attention

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to is I see a lot of, obviously,

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all of us follow a lot of

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other physical therapists.

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You almost timed your coffee

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drink there at the exact same time.

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Well done.

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The mistake that I see

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people making that Tony

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didn't make here was...

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people keep trying to use

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social media as an advertising platform.

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And it can be if you pay for ads.

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That's fine.

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But what I mean is they keep

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talking about themselves.

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And what Tony here did was

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he picked a discussion point,

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something we'd talk about

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at a water cooler,

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that has some juice to it, right?

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I mean,

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go onto Twitter or LinkedIn and mention,

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do you think it was a good

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idea that PT went to the doctorate?

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Right.

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It's the people who disagree

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fervently are going to tell

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you about it and the fifteen reasons why.

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And they're going to run out of air.

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So you picked a topic that

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is really divisive and then

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you put it in a different

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context this time.

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So it wasn't the same thing

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over and over again,

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but people got to sort of weigh in.

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So that's what it is.

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My example or the not to do

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that would be going online

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and telling people we do we do this.

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We do concierge pain relief

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does in home care.

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That's an ad.

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but showing the value of

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this thing or asking, hey,

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wouldn't it be great if,

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or isn't it a shame that this doesn't?

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And it's not necessarily

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playing to the negative,

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but it's playing to problems.

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People don't gravitate

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towards your business or

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your solution until you

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point out the problem.

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I've worked with some CEOs

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of multi-million dollar companies.

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I won't say which one in particular,

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but they refused to

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to we ran TV ads.

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We spent lots of money.

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And I said,

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it's going to sound like I'm

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playing to the negative,

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like I'm fear mongering, but I'm not.

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But you have to mention the pain point.

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If you don't,

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it's just you patting

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yourself on the back and no one cares.

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Like your mom cares.

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That's it.

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I got to be honest with you, man.

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If you're talking about how great you are,

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the only person that cares is your mom,

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right?

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But if you talk about a pain point,

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people will lean in.

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And I think Tony touched on

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a pain point here.

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So going back to poker for a minute,

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you know, you've got the basic game,

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right?

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You don't play anything out of position.

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You just play high pocket

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pairs and ace king.

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But then you've got the metagame.

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You've got the game on top of the game.

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All right, buddy.

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Thanks, Will.

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Which is, what are the emotions?

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How do we get deeper into this?

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And so when I'm looking at a

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post like that, I clearly know, okay,

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this is going to tug on emotions.

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This is going to get a visceral response.

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People are going to be upset and angry.

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And also people are going to

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resonate and they're going

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to be happy about it.

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And so the intent of a post like this,

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and really probably most of my posts,

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It's twofold.

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One is I want to think this

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out because maybe somebody

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is going to say something

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back to the blind spot I

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talked about last last episode.

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Maybe somebody is going to

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say something that I

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genuinely did not see.

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This isn't my religion.

00:08:33.230 --> 00:08:34.410
This isn't my politics.

00:08:34.611 --> 00:08:37.033
I can be like my mind can change on this.

00:08:37.094 --> 00:08:39.375
I'm not sold on any one position.

00:08:39.836 --> 00:08:40.635
So maybe somebody is going

00:08:40.657 --> 00:08:41.576
to tell me something that I

00:08:41.616 --> 00:08:43.359
hadn't thought of or a new perspective.

00:08:43.418 --> 00:08:44.379
Totally open to it.

00:08:44.980 --> 00:08:47.302
The second side of this is I

00:08:47.322 --> 00:08:49.102
just want my community,

00:08:49.144 --> 00:08:51.105
people who know me, think about, you know,

00:08:51.125 --> 00:08:52.947
the things that I say to

00:08:53.527 --> 00:08:55.008
resonate with the same message.

00:08:55.048 --> 00:08:57.350
So it solidifies that bond a little bit.

00:08:57.510 --> 00:08:58.431
And it's like, hey, look,

00:08:58.471 --> 00:08:59.731
this is what I'm thinking about.

00:08:59.751 --> 00:09:01.474
These are topics that I'm

00:09:01.514 --> 00:09:02.534
trying to work through.

00:09:02.654 --> 00:09:04.115
Are you also trying to work

00:09:04.155 --> 00:09:05.297
through these topics?

00:09:06.278 --> 00:09:06.979
If you are,

00:09:07.219 --> 00:09:09.080
people like me do things like this.

00:09:09.139 --> 00:09:10.621
We're probably going to be

00:09:11.481 --> 00:09:13.004
simpatico on a lot of stuff.

00:09:13.813 --> 00:09:16.096
So another topic related to

00:09:16.115 --> 00:09:18.097
this that didn't get as much reach,

00:09:18.158 --> 00:09:19.860
but had just as much passion.

00:09:20.301 --> 00:09:22.143
And I want to hear your guys is like,

00:09:22.222 --> 00:09:24.065
let's talk about this is licensure.

00:09:24.605 --> 00:09:25.785
We've talked about it before.

00:09:25.806 --> 00:09:27.607
It's worth bringing back again.

00:09:29.090 --> 00:09:30.390
I said, you know, look,

00:09:30.831 --> 00:09:32.092
PT was started almost a

00:09:32.133 --> 00:09:32.833
hundred years ago.

00:09:34.294 --> 00:09:35.775
Things have changed in a hundred years.

00:09:36.196 --> 00:09:37.697
We have better ways to learn.

00:09:37.917 --> 00:09:39.216
Do we need to go sit in a

00:09:39.278 --> 00:09:41.958
classroom to learn how to be a therapist?

00:09:41.999 --> 00:09:43.299
Does sitting in a classroom

00:09:43.360 --> 00:09:45.200
even teach us how to be a therapist?

00:09:45.821 --> 00:09:47.881
And then I said, licensure, like, okay,

00:09:48.162 --> 00:09:49.643
fifty, sixty years ago,

00:09:50.023 --> 00:09:51.183
we didn't have the Internet.

00:09:51.203 --> 00:09:52.563
We didn't have social media.

00:09:52.644 --> 00:09:53.884
Maybe if somebody was doing

00:09:53.965 --> 00:09:56.466
something illegal, unethical, whatever,

00:09:57.066 --> 00:09:59.467
we needed a way to control that today.

00:10:00.268 --> 00:10:02.610
If I sneeze in the wrong direction,

00:10:02.830 --> 00:10:04.812
I'm going to be all over social media.

00:10:05.952 --> 00:10:08.615
So it's like, does licensure actually,

00:10:08.655 --> 00:10:10.517
quote, protect the public?

00:10:10.697 --> 00:10:11.638
I don't think it does.

00:10:11.758 --> 00:10:12.558
I think it's a joke.

00:10:13.519 --> 00:10:15.261
I shared on a post, look,

00:10:15.682 --> 00:10:17.443
I got licensed in two thousand six.

00:10:18.791 --> 00:10:20.412
Nothing has happened since then.

00:10:20.471 --> 00:10:22.232
As long as I pay my dues and

00:10:22.293 --> 00:10:23.813
I submit my CEUs,

00:10:24.413 --> 00:10:25.955
I could be a completely

00:10:25.995 --> 00:10:27.355
different person than the

00:10:27.395 --> 00:10:29.677
day I was licensed in two thousand six,

00:10:29.736 --> 00:10:30.917
almost twenty years later.

00:10:31.418 --> 00:10:32.857
It is not protecting the

00:10:32.898 --> 00:10:34.538
public in any reasonable way.

00:10:34.558 --> 00:10:37.059
And my feeling real quick is

00:10:37.080 --> 00:10:38.360
that it provides a false

00:10:38.541 --> 00:10:39.822
sense of security.

00:10:40.481 --> 00:10:41.962
Because then therapists came

00:10:42.062 --> 00:10:43.104
out and they were like, well,

00:10:43.144 --> 00:10:43.784
what's the difference

00:10:43.804 --> 00:10:44.845
between us and personal

00:10:44.884 --> 00:10:45.686
trainers and all that stuff?

00:10:45.725 --> 00:10:45.966
I said,

00:10:46.767 --> 00:10:48.248
you would look at somebody without

00:10:48.268 --> 00:10:49.788
a license more critically

00:10:49.828 --> 00:10:51.509
because you have no sense

00:10:51.711 --> 00:10:53.172
of who this person is.

00:10:53.511 --> 00:10:55.472
Once I say I have a license

00:10:55.754 --> 00:10:57.514
to practice physical therapy,

00:10:57.975 --> 00:10:59.836
it immediately legitimizes

00:11:00.136 --> 00:11:01.258
what I do and who I am,

00:11:01.557 --> 00:11:03.960
even if I'm completely off the rails.

00:11:04.580 --> 00:11:05.662
So I think it gives false

00:11:05.682 --> 00:11:06.583
sense of security.

00:11:07.024 --> 00:11:10.750
It's more detrimental than beneficial.

00:11:11.312 --> 00:11:12.133
What do you guys think?

00:11:12.153 --> 00:11:13.095
Yeah, it's seatbelts on airplanes.

00:11:13.115 --> 00:11:13.515
I disagree.

00:11:13.535 --> 00:11:13.615
Okay.

00:11:13.635 --> 00:11:14.037
I disagree with you.

00:11:18.234 --> 00:11:20.735
So like there's a bunch of

00:11:20.775 --> 00:11:22.017
barbershops nearby, right?

00:11:22.537 --> 00:11:25.879
Salons and barbershops in

00:11:25.919 --> 00:11:27.821
terms of public safety and public health,

00:11:27.880 --> 00:11:28.100
right?

00:11:28.120 --> 00:11:29.741
So like even those individuals,

00:11:29.782 --> 00:11:32.303
barbers and salon stylists, whatever,

00:11:32.344 --> 00:11:33.625
like even they have to be licensed.

00:11:33.784 --> 00:11:35.066
I think in most states,

00:11:35.186 --> 00:11:35.966
definitely in New York.

00:11:37.128 --> 00:11:39.510
And they it's of course,

00:11:39.672 --> 00:11:40.312
it doesn't mean that

00:11:40.493 --> 00:11:41.073
they're all going to be

00:11:41.274 --> 00:11:42.436
great or they're all going

00:11:42.515 --> 00:11:43.756
to like clean their

00:11:43.798 --> 00:11:45.379
clippers between every

00:11:45.880 --> 00:11:47.142
customer like they're supposed to.

00:11:47.763 --> 00:11:50.206
But in general, it is.

00:11:51.433 --> 00:11:53.437
enforces or it has a certain

00:11:53.496 --> 00:11:54.859
hurdle or a certain

00:11:55.519 --> 00:11:57.263
standard and guidelines for

00:11:57.363 --> 00:11:59.125
a professional that's a

00:11:59.205 --> 00:12:00.547
service-based business, for example,

00:12:00.567 --> 00:12:01.288
like we'll talk about

00:12:01.849 --> 00:12:03.130
physical therapy or massage

00:12:03.150 --> 00:12:05.134
therapy or barbers or salons or,

00:12:05.615 --> 00:12:05.894
you know,

00:12:06.755 --> 00:12:08.878
Any other place that requires a license,

00:12:10.099 --> 00:12:11.220
it tries to filter out.

00:12:11.480 --> 00:12:13.182
Again, it's not going to be a panacea.

00:12:13.282 --> 00:12:15.283
I agree with you, Tony, somewhat.

00:12:15.724 --> 00:12:17.784
But in general, yes,

00:12:18.846 --> 00:12:19.927
it is for public health and

00:12:19.947 --> 00:12:21.869
public safety for a lot of these.

00:12:22.448 --> 00:12:23.190
I want to have a licensed

00:12:23.230 --> 00:12:25.152
person that comes here that

00:12:25.331 --> 00:12:27.212
is like a plumber or someone that's like,

00:12:27.673 --> 00:12:28.875
if they screw something up,

00:12:29.294 --> 00:12:30.535
There's some recourse there.

00:12:30.796 --> 00:12:32.217
Like if we hurt a patient,

00:12:32.418 --> 00:12:33.519
there's some recourse.

00:12:33.658 --> 00:12:35.480
There's there's some ways

00:12:35.520 --> 00:12:36.881
that they can say, like, wait,

00:12:36.922 --> 00:12:38.243
did they have certain

00:12:38.602 --> 00:12:41.265
sufficient knowledge or or

00:12:41.706 --> 00:12:43.947
licensure or even being

00:12:44.187 --> 00:12:45.089
whatever bonded and

00:12:45.129 --> 00:12:45.870
certified and all those

00:12:45.889 --> 00:12:46.850
other things for different

00:12:47.250 --> 00:12:48.111
service based providers?

00:12:48.131 --> 00:12:49.673
So in general,

00:12:49.913 --> 00:12:51.053
it's trying to protect the public.

00:12:52.067 --> 00:12:53.849
And then if someone has

00:12:53.889 --> 00:12:54.690
sciatica and they go to a

00:12:54.730 --> 00:12:55.470
personal trainer and the

00:12:55.509 --> 00:12:56.431
personal trainer stretches

00:12:56.451 --> 00:12:57.691
them like crazy and makes

00:12:57.711 --> 00:12:59.932
them worse or they can't walk anymore,

00:13:00.793 --> 00:13:03.173
then that person, of course,

00:13:03.934 --> 00:13:04.894
not every consumer is going

00:13:04.914 --> 00:13:06.856
to do all their due diligence and say,

00:13:06.897 --> 00:13:07.897
wait, you're a personal trainer,

00:13:07.917 --> 00:13:08.837
you're not a physical therapist,

00:13:08.878 --> 00:13:10.197
you're not a massage therapist, whatever.

00:13:10.839 --> 00:13:12.120
We know that the public in

00:13:12.200 --> 00:13:13.539
general is kind of lazy

00:13:13.580 --> 00:13:14.701
about this whole thing of

00:13:15.461 --> 00:13:16.701
doing background checks and

00:13:16.782 --> 00:13:17.802
checking out your service

00:13:17.842 --> 00:13:18.643
providers or whatever.

00:13:18.783 --> 00:13:19.024
So

00:13:19.803 --> 00:13:20.583
Um,

00:13:20.663 --> 00:13:23.225
I think that's why states and federal

00:13:23.245 --> 00:13:24.725
or whatever have kind of

00:13:24.764 --> 00:13:25.565
instituted some of this

00:13:25.585 --> 00:13:27.265
stuff with licensure and

00:13:27.365 --> 00:13:28.885
certifications and some of

00:13:28.905 --> 00:13:30.386
these like hurdles and

00:13:30.486 --> 00:13:31.586
guidelines and structures.

00:13:31.606 --> 00:13:32.206
I don't know.

00:13:32.246 --> 00:13:33.067
Jimmy, what do you think?

00:13:33.147 --> 00:13:34.307
It's the illusion of all the

00:13:34.347 --> 00:13:35.048
things that you said.

00:13:35.268 --> 00:13:38.649
It is that that is what it's trying to do,

00:13:38.668 --> 00:13:39.849
but it's an illusion.

00:13:39.869 --> 00:13:40.089
Like,

00:13:41.687 --> 00:13:41.886
You know,

00:13:41.907 --> 00:13:42.528
you're talking about like a

00:13:42.567 --> 00:13:43.768
plumber coming and you want

00:13:43.807 --> 00:13:44.629
some recourse.

00:13:44.869 --> 00:13:45.729
That's insurance.

00:13:45.989 --> 00:13:47.409
That's not licensure, right?

00:13:48.090 --> 00:13:49.211
And if you're not licensed,

00:13:49.230 --> 00:13:50.350
you don't have that insurance.

00:13:50.811 --> 00:13:51.731
So if someone comes in,

00:13:51.772 --> 00:13:52.971
if someone says I'm a plumber,

00:13:53.272 --> 00:13:54.332
they screw up my plumbing,

00:13:54.373 --> 00:13:56.114
my house explodes on something crazy.

00:13:56.693 --> 00:13:58.053
Now I cannot sue them, right?

00:13:58.355 --> 00:13:59.875
Can I sue them personally?

00:13:59.934 --> 00:14:00.294
I don't know.

00:14:00.315 --> 00:14:00.576
But like,

00:14:00.615 --> 00:14:01.836
I don't have as much recourse as

00:14:01.855 --> 00:14:03.897
a consumer to write the

00:14:03.937 --> 00:14:05.597
wrong that was done.

00:14:05.898 --> 00:14:07.038
And that person was acting

00:14:07.057 --> 00:14:08.379
like a plumber or whatever, right?

00:14:08.479 --> 00:14:09.658
That person can't say plumber,

00:14:09.678 --> 00:14:11.019
they might be able to say handyman.

00:14:11.159 --> 00:14:12.301
Maybe that's like a great parallel,

00:14:12.321 --> 00:14:13.640
like plumber, handyman,

00:14:13.701 --> 00:14:15.522
physical therapist, personal trainer,

00:14:15.581 --> 00:14:16.721
or stretchologist,

00:14:16.741 --> 00:14:17.663
or any of those things.

00:14:18.182 --> 00:14:19.123
It's like in society,

00:14:19.202 --> 00:14:20.364
anybody can sue anybody.

00:14:21.004 --> 00:14:22.625
But understanding what that thing is,

00:14:22.684 --> 00:14:23.904
is you're buying safety,

00:14:24.105 --> 00:14:24.764
like you're buying an

00:14:24.804 --> 00:14:26.086
emotional feeling like this

00:14:26.206 --> 00:14:27.746
is the right person, right?

00:14:28.006 --> 00:14:29.187
If I'm thinking about finances,

00:14:29.246 --> 00:14:30.927
am I looking for a CPA?

00:14:31.567 --> 00:14:34.289
or a fiduciary, or a financial planner.

00:14:34.350 --> 00:14:35.530
I'm pretty sure I could,

00:14:35.551 --> 00:14:36.150
correct me if I'm wrong,

00:14:36.211 --> 00:14:36.912
I think I could take a

00:14:36.971 --> 00:14:38.452
course this weekend on

00:14:38.493 --> 00:14:39.192
LinkedIn and become a

00:14:39.232 --> 00:14:40.774
financial planner tomorrow.

00:14:41.054 --> 00:14:42.254
Now, I'm going to be very good,

00:14:42.796 --> 00:14:43.975
but that gives you at least

00:14:44.397 --> 00:14:45.898
a context over the area

00:14:45.918 --> 00:14:47.099
that I've now decided I'm

00:14:47.119 --> 00:14:48.740
going to be working in the domain of.

00:14:49.080 --> 00:14:50.360
I wish it did work better,

00:14:50.721 --> 00:14:51.621
but I do think it's an

00:14:51.662 --> 00:14:52.562
illusion of those things.

00:14:52.581 --> 00:14:53.682
Like Tony said, I graduated in

00:15:01.548 --> 00:15:02.229
I have that.

00:15:02.708 --> 00:15:04.149
What happens in the inner...

00:15:04.250 --> 00:15:05.731
Which I think goes back to

00:15:05.772 --> 00:15:07.432
full circle of AI documentation.

00:15:07.472 --> 00:15:08.533
This is why we document.

00:15:08.573 --> 00:15:09.455
This is why I think good

00:15:09.495 --> 00:15:10.775
people document way too

00:15:10.816 --> 00:15:12.677
much is they're just trying

00:15:12.697 --> 00:15:14.019
to pretend or they're

00:15:14.038 --> 00:15:14.558
trying to protect

00:15:14.578 --> 00:15:15.659
themselves from what's

00:15:15.679 --> 00:15:16.480
coming up behind them.

00:15:17.041 --> 00:15:18.442
We probably over-document

00:15:18.903 --> 00:15:20.063
instead of under-documenting.

00:15:20.464 --> 00:15:20.764
I think...

00:15:21.565 --> 00:15:23.086
I think in the grand scheme of things,

00:15:23.126 --> 00:15:24.628
it was a good pitch to be

00:15:24.668 --> 00:15:26.409
able to say to lobbyists to

00:15:26.470 --> 00:15:27.471
try to make the argument of

00:15:27.490 --> 00:15:28.952
why we should get paid more.

00:15:29.033 --> 00:15:30.735
I don't think that's how it works.

00:15:31.254 --> 00:15:33.638
I think it worked out best for schools.

00:15:34.118 --> 00:15:36.240
Schools got to put icing on a taller cake.

00:15:37.120 --> 00:15:38.523
They added five percent and

00:15:38.562 --> 00:15:39.884
charged twenty percent more.

00:15:39.984 --> 00:15:40.705
And I want to be in that

00:15:40.745 --> 00:15:41.466
business every day.

00:15:42.914 --> 00:15:45.336
So hang on, hang on real quick.

00:15:45.917 --> 00:15:47.738
Yes, you can still be sued.

00:15:48.077 --> 00:15:50.879
If a handyman comes in and wrecks my house,

00:15:51.000 --> 00:15:51.841
I can sue them.

00:15:52.441 --> 00:15:53.822
I can also, on the flip side,

00:15:53.861 --> 00:15:55.582
be a plumber that doesn't have insurance,

00:15:56.062 --> 00:15:56.364
right?

00:15:56.783 --> 00:15:58.605
The two are completely separate.

00:15:58.684 --> 00:15:59.885
And to Jimmy's point,

00:16:00.365 --> 00:16:02.346
it is the illusion of safety.

00:16:02.366 --> 00:16:02.847
And I think...

00:16:03.368 --> 00:16:05.248
That was more impactful.

00:16:05.648 --> 00:16:06.528
Fifty years ago,

00:16:06.889 --> 00:16:08.548
before we had so much

00:16:08.649 --> 00:16:09.568
access to so much

00:16:09.629 --> 00:16:10.568
information and we can

00:16:10.609 --> 00:16:12.269
touch everybody and learn

00:16:12.289 --> 00:16:13.490
about everybody and do all

00:16:13.529 --> 00:16:14.309
of these things.

00:16:15.730 --> 00:16:18.490
And again, I'm not saying it's wrong.

00:16:18.711 --> 00:16:20.350
I'm just saying maybe the

00:16:20.390 --> 00:16:21.991
world has changed so much.

00:16:22.532 --> 00:16:24.172
It's worth looking at this

00:16:24.211 --> 00:16:26.251
from a new light, from a new perspective.

00:16:26.451 --> 00:16:28.293
Maybe there's a better way to do this.

00:16:29.072 --> 00:16:29.633
Go ahead, Dave.

00:16:31.239 --> 00:16:31.679
Okay,

00:16:31.700 --> 00:16:33.361
so specifically on that with licensure,

00:16:33.662 --> 00:16:34.001
Tony,

00:16:35.163 --> 00:16:37.866
is the public safer because of

00:16:37.947 --> 00:16:39.327
licensure in physical

00:16:39.347 --> 00:16:40.750
therapy or plumbing or whatever?

00:16:40.889 --> 00:16:42.991
Is the public safer in general?

00:16:43.653 --> 00:16:45.654
Like the illusion part to the side.

00:16:45.774 --> 00:16:47.336
No, I disagree with that as well.

00:16:49.426 --> 00:16:49.605
OK,

00:16:49.625 --> 00:16:51.730
so so let's let's hit it real quick and

00:16:51.750 --> 00:16:53.192
then we won't keep on this.

00:16:54.052 --> 00:16:56.057
I would say licensure is

00:16:56.618 --> 00:16:58.600
evidence from a third party

00:16:58.640 --> 00:17:00.003
to say this person took an

00:17:00.062 --> 00:17:01.445
exam and they passed the exam.

00:17:02.280 --> 00:17:02.660
That's it.

00:17:02.681 --> 00:17:03.642
That's all it tells me.

00:17:04.423 --> 00:17:05.784
And that pool of people will

00:17:05.825 --> 00:17:07.546
become safer in the public, no?

00:17:08.307 --> 00:17:09.248
Those professionals will

00:17:09.587 --> 00:17:11.349
result in safer practices.

00:17:11.430 --> 00:17:12.391
That's the assumption.

00:17:12.830 --> 00:17:13.531
But in general,

00:17:14.212 --> 00:17:15.354
the percentage would be

00:17:15.713 --> 00:17:17.096
they're safer in the public,

00:17:17.135 --> 00:17:18.737
running around, doing their service,

00:17:18.757 --> 00:17:19.657
whatever the service is.

00:17:20.179 --> 00:17:21.000
I mean, it's theoretical.

00:17:21.059 --> 00:17:21.519
What?

00:17:22.861 --> 00:17:23.801
We don't check up on them.

00:17:23.821 --> 00:17:24.663
There's no follow-up.

00:17:24.682 --> 00:17:25.923
It's like, you passed the test in

00:17:28.018 --> 00:17:29.881
That's the, what I think licensure.

00:17:29.901 --> 00:17:30.741
You guys don't have driver's

00:17:30.781 --> 00:17:31.663
licenses or you don't,

00:17:31.702 --> 00:17:32.644
you don't driver's licenses.

00:17:33.184 --> 00:17:33.445
Yes.

00:17:34.106 --> 00:17:35.469
So, so yeah.

00:17:35.729 --> 00:17:36.911
Isn't that an illusion?

00:17:37.751 --> 00:17:38.092
Yes.

00:17:38.712 --> 00:17:39.835
It's exactly an illusion.

00:17:40.015 --> 00:17:40.715
This has nothing to do with

00:17:40.736 --> 00:17:41.436
my driving ability.

00:17:41.477 --> 00:17:42.499
I took that when I was sixteen.

00:17:43.160 --> 00:17:44.280
Plus, I mean,

00:17:44.461 --> 00:17:46.020
I don't know about your demographic.

00:17:46.221 --> 00:17:47.821
I get patients that can't

00:17:47.862 --> 00:17:49.343
walk across the clinic and

00:17:49.383 --> 00:17:51.344
they drive themselves to therapy.

00:17:51.983 --> 00:17:54.884
I've got patients that have confusion,

00:17:54.986 --> 00:17:57.106
visual impairments, physical impairments,

00:17:57.626 --> 00:17:59.688
and they drive by themselves.

00:18:01.028 --> 00:18:01.929
It's scary.

00:18:02.733 --> 00:18:02.854
Now,

00:18:02.913 --> 00:18:04.694
how would society be if there was no

00:18:04.734 --> 00:18:05.476
driver's license?

00:18:05.596 --> 00:18:06.936
If there was just like when

00:18:06.957 --> 00:18:08.698
you're ten or twelve or whatever,

00:18:08.798 --> 00:18:09.858
you know, you just get in the car.

00:18:09.878 --> 00:18:10.679
There's no training.

00:18:10.719 --> 00:18:11.759
There's no driver's license.

00:18:11.779 --> 00:18:13.862
There's no there's no driving school.

00:18:13.902 --> 00:18:14.942
There's no permitting.

00:18:15.383 --> 00:18:15.702
Hold on.

00:18:15.903 --> 00:18:17.044
There would be more accidents.

00:18:17.064 --> 00:18:17.963
There would be more accidents.

00:18:18.565 --> 00:18:18.984
Hold on.

00:18:19.005 --> 00:18:19.945
There's a difference between

00:18:20.006 --> 00:18:20.945
a ten year old doing

00:18:20.986 --> 00:18:22.047
something and an adult.

00:18:22.487 --> 00:18:22.708
Right.

00:18:23.268 --> 00:18:24.688
Because we said our brains

00:18:24.728 --> 00:18:25.709
aren't fully formed.

00:18:25.729 --> 00:18:26.749
But they're going to be in

00:18:26.769 --> 00:18:27.669
the population of people

00:18:27.709 --> 00:18:29.410
driving if they're twelve, fourteen,

00:18:29.470 --> 00:18:30.289
sixteen, whatever.

00:18:30.589 --> 00:18:31.809
No driving school, no license,

00:18:31.849 --> 00:18:32.390
no permitting.

00:18:32.530 --> 00:18:35.891
There would be more accidents in America.

00:18:35.911 --> 00:18:37.132
That place is called New Jersey.

00:18:37.311 --> 00:18:38.271
If you've been to New Jersey,

00:18:38.332 --> 00:18:39.672
that is exactly what it is like.

00:18:39.711 --> 00:18:41.252
And we avoided it at all costs, my friend.

00:18:41.353 --> 00:18:41.633
Yes.

00:18:42.113 --> 00:18:42.432
Agreed.

00:18:42.532 --> 00:18:43.814
I can agree on that.

00:18:43.834 --> 00:18:46.753
Have you guys seen the media?

00:18:46.794 --> 00:18:47.193
Two things.

00:18:47.213 --> 00:18:48.055
Have you seen the media

00:18:48.095 --> 00:18:51.215
coverage on Springfield, Ohio?

00:18:51.935 --> 00:18:52.256
Yes.

00:18:52.967 --> 00:18:54.607
Okay, we don't have to get into it,

00:18:54.667 --> 00:18:57.529
but part of Dave's argument

00:18:57.589 --> 00:18:59.310
is going on in Springfield with...

00:19:01.707 --> 00:19:02.488
With accidents.

00:19:02.548 --> 00:19:03.288
Okay.

00:19:03.327 --> 00:19:05.890
Dave, I was driving since I was,

00:19:06.710 --> 00:19:08.171
I want to say, twelve or thirteen.

00:19:08.692 --> 00:19:09.892
Never got into an accident.

00:19:10.873 --> 00:19:12.634
I was driving years before I

00:19:12.673 --> 00:19:13.795
had a driver's license.

00:19:14.375 --> 00:19:15.875
I'm not saying it's not illegal.

00:19:15.977 --> 00:19:17.817
I'm saying this was the reality.

00:19:17.837 --> 00:19:18.337
You're unique.

00:19:18.357 --> 00:19:19.278
You cannot compare yourself

00:19:19.298 --> 00:19:19.759
to all other Americans.

00:19:19.778 --> 00:19:20.720
I'm not comparing myself,

00:19:20.740 --> 00:19:22.101
but what I'm saying is

00:19:22.661 --> 00:19:25.182
there is still the idea,

00:19:25.383 --> 00:19:26.663
and maybe this goes back to

00:19:26.723 --> 00:19:28.585
political views, libertarian.

00:19:29.045 --> 00:19:30.306
Do you really think there's

00:19:30.365 --> 00:19:31.487
anyone in government

00:19:32.027 --> 00:19:34.428
Like in these bureaucracies

00:19:34.488 --> 00:19:37.588
that's licensure or anything like that,

00:19:37.628 --> 00:19:39.029
like the person at the DMV,

00:19:39.049 --> 00:19:40.990
whoever you want to point the finger to,

00:19:41.430 --> 00:19:42.810
are they really keeping us safe?

00:19:43.191 --> 00:19:44.571
And driving, as an example,

00:19:44.612 --> 00:19:46.192
is a self-limiting behavior.

00:19:46.531 --> 00:19:48.752
You're putting your own self at risk.

00:19:49.192 --> 00:19:50.314
I don't think we give

00:19:50.433 --> 00:19:52.433
individuals at any age enough credit.

00:19:53.015 --> 00:19:54.494
I let my kid climb a tree.

00:19:54.555 --> 00:19:55.775
He's going to climb as high

00:19:55.816 --> 00:19:57.415
as he feels safe to climb.

00:19:57.796 --> 00:19:59.537
And he's going to figure that stuff out.

00:20:00.471 --> 00:20:01.791
I missed it.

00:20:01.811 --> 00:20:04.472
Glad Jimmy's on screen.

00:20:04.653 --> 00:20:07.313
So we did miss a valuable comment,

00:20:07.353 --> 00:20:08.334
which is like, okay,

00:20:08.534 --> 00:20:10.054
let's say both of you are right.

00:20:10.213 --> 00:20:10.953
One of you is right.

00:20:11.054 --> 00:20:11.753
Both of you are wrong.

00:20:11.794 --> 00:20:12.555
Doesn't really matter.

00:20:13.194 --> 00:20:14.914
I think the question is like, well,

00:20:14.934 --> 00:20:15.714
what are we going to do now?

00:20:15.755 --> 00:20:17.675
Because we talked about PT doing a thing.

00:20:17.816 --> 00:20:19.076
PT then said we were going

00:20:19.096 --> 00:20:20.195
from a bachelor's to a

00:20:20.256 --> 00:20:21.777
master's degree to a doctorate.

00:20:22.176 --> 00:20:22.896
And then we're watching.

00:20:23.777 --> 00:20:25.278
we're watching a car wreck, right?

00:20:25.298 --> 00:20:25.817
We're saying, well,

00:20:25.998 --> 00:20:27.638
if OTT is going to do this, like,

00:20:27.699 --> 00:20:28.479
wouldn't you have slowed

00:20:28.499 --> 00:20:29.179
down or wouldn't you got

00:20:29.219 --> 00:20:30.140
over to the right lane?

00:20:30.579 --> 00:20:32.780
And I noticed this person's in the week.

00:20:32.820 --> 00:20:33.820
That's the passing lane.

00:20:33.861 --> 00:20:34.682
Anybody from New Jersey,

00:20:34.721 --> 00:20:36.021
the far left one's the passing lane.

00:20:36.041 --> 00:20:36.962
That's what you're supposed to do there.

00:20:37.143 --> 00:20:37.762
Then you move over.

00:20:38.262 --> 00:20:38.742
You got to get over.

00:20:38.762 --> 00:20:38.843
Yeah.

00:20:38.863 --> 00:20:39.523
You got to get over.

00:20:39.824 --> 00:20:40.963
But then the question will be like, well,

00:20:40.983 --> 00:20:41.924
what do you do about it?

00:20:42.224 --> 00:20:44.586
This will likely never happen,

00:20:44.605 --> 00:20:45.846
but will has a good point.

00:20:46.967 --> 00:20:49.208
Would we ever take a step backwards?

00:20:50.469 --> 00:20:51.328
It's never going to happen.

00:20:51.348 --> 00:20:53.471
Did we ever is the juice

00:20:53.510 --> 00:20:54.211
worth the squeeze?

00:20:54.230 --> 00:20:56.152
Did we get so much more out

00:20:56.211 --> 00:20:57.313
of going to a doctoral

00:20:57.333 --> 00:20:59.814
degree that we're still like, look,

00:20:59.913 --> 00:21:00.535
look where we are.

00:21:00.654 --> 00:21:02.296
I don't remember the exact year.

00:21:02.355 --> 00:21:03.896
I think it was, I don't know, twelve,

00:21:04.116 --> 00:21:06.057
eleven when it was mandated

00:21:06.077 --> 00:21:07.218
that you had to go to a doctorate.

00:21:07.419 --> 00:21:08.838
There was no more grandfather clause.

00:21:09.579 --> 00:21:11.800
Are we that much better?

00:21:11.820 --> 00:21:13.142
Because it's been that long.

00:21:14.607 --> 00:21:15.568
And we're still arguing,

00:21:15.588 --> 00:21:17.691
do we even use the title we

00:21:17.711 --> 00:21:18.671
went and paid for?

00:21:18.851 --> 00:21:21.252
Like, dude, we aren't even on chapter one.

00:21:21.353 --> 00:21:22.034
We're in the table of

00:21:22.094 --> 00:21:24.316
contents of being able to leverage this.

00:21:24.596 --> 00:21:25.257
Because if you're not even

00:21:25.277 --> 00:21:27.157
going to use the title, which, again,

00:21:27.198 --> 00:21:29.299
is an illusion completely, all titles are,

00:21:30.240 --> 00:21:31.561
I'm not sure what the value was.

00:21:31.682 --> 00:21:33.563
But if it's more information

00:21:33.603 --> 00:21:34.663
and getting better,

00:21:35.184 --> 00:21:35.825
people were going to do

00:21:35.845 --> 00:21:36.766
that or not do that anyway.

00:21:37.608 --> 00:21:38.829
So what I couldn't believe,

00:21:38.869 --> 00:21:40.851
and we can wrap it up with

00:21:40.911 --> 00:21:42.432
this and go to Dave's topic.

00:21:42.971 --> 00:21:43.852
What I couldn't believe,

00:21:43.872 --> 00:21:45.492
and Will's a great example of this,

00:21:45.833 --> 00:21:48.474
you know, Will has had so much success.

00:21:48.494 --> 00:21:50.855
He's taken all of his knowledge,

00:21:50.915 --> 00:21:52.696
not just in the world of physical therapy,

00:21:52.757 --> 00:21:53.817
but everywhere.

00:21:54.317 --> 00:21:55.439
Dave brings up a great

00:21:55.479 --> 00:21:56.440
example all the time,

00:21:56.480 --> 00:21:57.901
which I had never considered,

00:21:57.941 --> 00:21:59.301
but opened my eyes to this,

00:21:59.342 --> 00:22:01.384
which is even if we never

00:22:01.523 --> 00:22:03.306
use our DPT credentials or

00:22:03.346 --> 00:22:04.866
licensing or anything like that,

00:22:05.188 --> 00:22:07.269
disclosure, I'm not a DPT, I'm a PT,

00:22:08.691 --> 00:22:10.011
we still have that knowledge.

00:22:10.132 --> 00:22:11.292
And how much is that

00:22:11.333 --> 00:22:13.734
knowledge worth in our own lives?

00:22:13.775 --> 00:22:15.215
Keeping ourselves healthy,

00:22:15.256 --> 00:22:16.596
keeping ourselves fit,

00:22:16.637 --> 00:22:18.960
keeping ourselves mobile and independent.

00:22:19.619 --> 00:22:21.421
But the simplest answer that

00:22:21.480 --> 00:22:23.123
I can't believe nobody said

00:22:23.182 --> 00:22:24.462
across hundreds of comments

00:22:24.502 --> 00:22:27.025
across multiple platforms is, Tony,

00:22:27.105 --> 00:22:29.527
if you don't like the idea of licensure,

00:22:29.567 --> 00:22:30.488
just give it up.

00:22:30.688 --> 00:22:31.008
Go around.

00:22:31.048 --> 00:22:31.929
Go on your own.

00:22:32.048 --> 00:22:33.569
Get out of the profession.

00:22:33.630 --> 00:22:34.790
Give up your licensure.

00:22:34.830 --> 00:22:36.652
You can do anything you want to do.

00:22:37.051 --> 00:22:39.233
There is nothing keeping you in it.

00:22:39.993 --> 00:22:41.255
And that's totally true.

00:22:41.734 --> 00:22:43.096
Like I could literally.

00:22:45.018 --> 00:22:45.998
Your insurance contracts are

00:22:46.018 --> 00:22:46.598
keeping you in it.

00:22:47.236 --> 00:22:48.856
Well, that's the thing.

00:22:48.936 --> 00:22:50.498
But even within that,

00:22:50.577 --> 00:22:51.719
I know people who are not

00:22:51.759 --> 00:22:52.859
licensed therapists who own

00:22:52.900 --> 00:22:54.181
physical therapy practices

00:22:54.221 --> 00:22:56.842
and benefit from in-network contracts.

00:22:57.742 --> 00:22:59.443
I really could just let it go.

00:22:59.903 --> 00:23:01.105
It's going deeper.

00:23:02.486 --> 00:23:03.886
It's like when religions

00:23:03.946 --> 00:23:05.488
claim that they created morality.

00:23:05.647 --> 00:23:06.468
It's like they didn't.

00:23:06.969 --> 00:23:08.150
So it's like the government saying,

00:23:08.250 --> 00:23:09.410
we created safety.

00:23:09.750 --> 00:23:10.530
And then to get it,

00:23:10.550 --> 00:23:11.332
you have to show up here

00:23:11.811 --> 00:23:12.792
every Sunday or you have to

00:23:12.813 --> 00:23:13.653
show up here every year and

00:23:13.692 --> 00:23:14.253
pay your dues.

00:23:15.406 --> 00:23:16.928
get the idea and it does

00:23:16.968 --> 00:23:18.048
look like a really really

00:23:19.109 --> 00:23:20.111
um it looks like a

00:23:20.171 --> 00:23:21.571
structured program it looks

00:23:21.592 --> 00:23:22.452
like it's trying to raise

00:23:22.472 --> 00:23:24.634
the floor and all you have

00:23:24.654 --> 00:23:25.455
to do is come in on the

00:23:25.476 --> 00:23:26.317
ground floor but then

00:23:26.356 --> 00:23:26.936
people can go to the

00:23:26.957 --> 00:23:27.798
basement as soon as they're

00:23:27.817 --> 00:23:28.719
done as long as you don't

00:23:28.759 --> 00:23:30.861
get caught you know right I

00:23:30.881 --> 00:23:32.961
mean so I get it but I do

00:23:33.001 --> 00:23:34.083
think it's a little bit um

00:23:34.523 --> 00:23:35.545
a little bit of an illusion

00:23:35.625 --> 00:23:36.986
I wish it wasn't I wish it

00:23:37.026 --> 00:23:38.287
leveraged all right so what

00:23:38.307 --> 00:23:38.948
are we talking about next

00:23:38.968 --> 00:23:39.567
we're talking about are we

00:23:39.587 --> 00:23:40.308
talking about next level

00:23:41.347 --> 00:23:43.990
Yeah, let's talk about Spanx next level.

00:23:44.771 --> 00:23:45.512
What do you got, Dave?

00:23:45.613 --> 00:23:46.555
Which one do you want to talk about first?

00:23:46.575 --> 00:23:47.395
Because they are different.

00:23:48.230 --> 00:23:49.551
They are, they're different.

00:23:49.592 --> 00:23:50.553
We can talk about both

00:23:50.573 --> 00:23:51.894
because they're both physical products.

00:23:52.515 --> 00:23:54.916
So I saw somewhere, I guess on LinkedIn,

00:23:54.936 --> 00:23:55.176
I can't,

00:23:56.018 --> 00:23:57.719
I guess Scott Dickinson posted it.

00:23:57.759 --> 00:23:58.700
I don't know something about,

00:23:59.220 --> 00:24:01.182
he said his first version

00:24:01.642 --> 00:24:03.203
of the next level was a skateboard.

00:24:03.243 --> 00:24:04.204
So I guess he like just,

00:24:04.464 --> 00:24:05.184
he had a skateboard.

00:24:05.224 --> 00:24:07.207
He laid down on his back on the ground,

00:24:07.467 --> 00:24:08.647
probably, probably inside.

00:24:09.068 --> 00:24:09.568
And he, you know,

00:24:09.608 --> 00:24:10.309
had a skateboard

00:24:10.769 --> 00:24:12.412
perpendicular to underneath his,

00:24:12.971 --> 00:24:14.092
Asa put under his head and

00:24:14.132 --> 00:24:15.712
he was just kind of rolling, I guess,

00:24:15.752 --> 00:24:16.573
rolling his head back and

00:24:16.613 --> 00:24:19.693
forth for some assisted rotation.

00:24:20.213 --> 00:24:22.595
And that was like the

00:24:22.815 --> 00:24:23.836
prototype or the initial

00:24:23.935 --> 00:24:24.875
idea or something.

00:24:25.256 --> 00:24:27.257
I don't have other information around it,

00:24:27.297 --> 00:24:27.436
but

00:24:28.176 --> 00:24:29.377
Looking at what it is now,

00:24:29.557 --> 00:24:30.678
it's basically that,

00:24:30.718 --> 00:24:31.238
but it's just like a

00:24:31.317 --> 00:24:32.598
platform that I think, you know,

00:24:32.618 --> 00:24:33.539
kind of goes side to side

00:24:33.579 --> 00:24:34.839
for restoring range of

00:24:34.880 --> 00:24:36.701
motion and rotation of the

00:24:36.760 --> 00:24:37.760
neck and the cervical spine.

00:24:38.362 --> 00:24:39.922
And I just thought it was so clever.

00:24:40.083 --> 00:24:42.124
And I'm just, you know, sidebar,

00:24:42.243 --> 00:24:43.624
I'm pumped that a physical

00:24:43.644 --> 00:24:45.144
therapist thought of this, did this,

00:24:45.265 --> 00:24:45.424
right?

00:24:45.505 --> 00:24:46.164
Is he a PT?

00:24:46.224 --> 00:24:47.066
I believe he is.

00:24:49.750 --> 00:24:49.931
Yeah.

00:24:50.310 --> 00:24:50.651
Yeah, he is.

00:24:50.671 --> 00:24:51.311
So, you know, plug,

00:24:51.432 --> 00:24:52.413
I just released an episode

00:24:52.492 --> 00:24:54.394
today where essentially I

00:24:54.453 --> 00:24:55.694
stole the format of NPR's

00:24:55.714 --> 00:24:56.415
How I Built This.

00:24:57.136 --> 00:24:59.077
And I talked to Garrett Drumheller,

00:24:59.117 --> 00:25:00.199
who created a product,

00:25:00.419 --> 00:25:01.359
and Scott Dickinson,

00:25:01.380 --> 00:25:02.300
who created a product,

00:25:02.320 --> 00:25:03.422
and coming out later this week,

00:25:03.961 --> 00:25:05.123
Helena and Patrick Esmond,

00:25:05.143 --> 00:25:06.104
who created a product.

00:25:06.443 --> 00:25:07.424
And the purpose of this

00:25:07.464 --> 00:25:09.026
five-part series was to show...

00:25:09.747 --> 00:25:11.327
where the problem was and

00:25:11.347 --> 00:25:12.509
then what they do about it.

00:25:12.650 --> 00:25:13.349
Like, believe me,

00:25:13.390 --> 00:25:14.631
I'm a guy with a lot of ideas.

00:25:14.810 --> 00:25:16.653
Aliyah's ideas are a dime a dozen.

00:25:16.712 --> 00:25:17.693
It's that execution or

00:25:17.713 --> 00:25:18.934
that's that drive to say,

00:25:19.015 --> 00:25:20.076
I'm just going to keep going.

00:25:20.096 --> 00:25:21.176
I'm going to figure out the next problem,

00:25:21.196 --> 00:25:22.097
the next problem, the next problem.

00:25:22.498 --> 00:25:25.941
His big issue was wrapping a band,

00:25:26.040 --> 00:25:27.041
a TheraBand around your

00:25:27.061 --> 00:25:28.182
head and doing these neck

00:25:28.242 --> 00:25:30.064
exercises just didn't do it.

00:25:30.971 --> 00:25:32.512
when people did it right it

00:25:32.553 --> 00:25:33.835
really worked but they were

00:25:33.855 --> 00:25:34.556
just sort of looking at him

00:25:34.576 --> 00:25:36.136
like this is this is where

00:25:36.156 --> 00:25:37.598
we are in twenty twenty two

00:25:37.638 --> 00:25:38.539
or whenever he started he's

00:25:38.559 --> 00:25:39.240
like this is where we are

00:25:39.701 --> 00:25:40.502
and he literally did he

00:25:40.522 --> 00:25:41.564
said he laid down on his on

00:25:41.584 --> 00:25:42.244
his skateboard he's like

00:25:42.265 --> 00:25:43.385
this is the motion

00:25:44.585 --> 00:25:46.366
But we need resistance to this.

00:25:46.386 --> 00:25:47.929
How do I make this motion harder?

00:25:48.388 --> 00:25:49.309
And if you look at it now,

00:25:49.369 --> 00:25:51.972
it looks like a skateboard

00:25:51.992 --> 00:25:53.934
without wheels kind of on a glide track.

00:25:54.215 --> 00:25:55.676
But then with with variable

00:25:55.717 --> 00:25:56.617
resistance to it,

00:25:56.979 --> 00:25:58.019
he's got a suction cup you

00:25:58.039 --> 00:25:58.921
can put on the wall so you

00:25:58.941 --> 00:26:00.001
can do it while in standing

00:26:00.021 --> 00:26:00.583
stuff like that.

00:26:00.623 --> 00:26:01.923
So he goes deep into it.

00:26:01.963 --> 00:26:02.785
He made it on Netflix.

00:26:02.805 --> 00:26:03.425
Did you hear about that?

00:26:05.098 --> 00:26:05.599
Now,

00:26:05.619 --> 00:26:07.122
what was the show on Netflix where

00:26:07.162 --> 00:26:08.042
like they follow around

00:26:08.063 --> 00:26:09.704
like Patrick Mahomes and stuff like that?

00:26:09.724 --> 00:26:09.845
Like,

00:26:09.865 --> 00:26:11.287
wasn't there like a behind the scenes

00:26:11.366 --> 00:26:11.948
or whatever?

00:26:12.489 --> 00:26:13.750
Yeah, that one was called Quarterback.

00:26:13.789 --> 00:26:15.172
And then now there's one called Receiver.

00:26:15.512 --> 00:26:16.334
He made it on Quarterback.

00:26:16.473 --> 00:26:19.017
So like they're using it like on the show,

00:26:19.076 --> 00:26:19.297
like

00:26:19.758 --> 00:26:21.759
Trust me, like that's kind of a big deal.

00:26:22.779 --> 00:26:23.560
Once in radio,

00:26:23.881 --> 00:26:24.840
I was running a radio

00:26:24.861 --> 00:26:26.241
station in Scranton while

00:26:26.281 --> 00:26:28.364
the office was on set in Scranton.

00:26:28.703 --> 00:26:30.484
And we used to send boxes of

00:26:30.565 --> 00:26:32.385
stuff to NBC's prop department.

00:26:32.826 --> 00:26:34.407
And we got our logo on the

00:26:34.428 --> 00:26:35.307
show like twice.

00:26:35.387 --> 00:26:35.929
And believe me,

00:26:36.288 --> 00:26:37.910
it was like this big in the

00:26:37.950 --> 00:26:39.351
corner for point seven seconds.

00:26:39.671 --> 00:26:40.811
We still made a big deal

00:26:40.852 --> 00:26:41.833
about it because you know what?

00:26:41.873 --> 00:26:42.913
We got it on the big stage.

00:26:42.932 --> 00:26:44.654
A little bit of validation there for Scott,

00:26:44.674 --> 00:26:45.714
which I think is a big deal.

00:26:45.755 --> 00:26:47.215
Like his thing is his

00:26:47.355 --> 00:26:48.696
product or products have

00:26:48.737 --> 00:26:49.357
made it into like the,

00:26:50.018 --> 00:26:50.959
you know, NFL training rooms.

00:26:51.480 --> 00:26:52.500
What about Sarah Blakely though?

00:26:52.520 --> 00:26:53.642
I think she's a great story too.

00:26:53.942 --> 00:26:54.102
Tony.

00:26:54.162 --> 00:26:55.544
Hang on before we hit that one.

00:26:55.584 --> 00:26:57.285
Another PT invention that I

00:26:57.305 --> 00:26:58.145
want to highlight.

00:26:58.707 --> 00:27:00.367
I don't know if you guys remember this.

00:27:00.387 --> 00:27:01.429
I bought this.

00:27:01.568 --> 00:27:02.049
I bought this.

00:27:02.089 --> 00:27:02.589
Yeah.

00:27:02.609 --> 00:27:03.570
Steve Sudell.

00:27:03.611 --> 00:27:06.114
So they raised nine hundred

00:27:06.153 --> 00:27:07.494
thousand dollars on

00:27:07.674 --> 00:27:09.876
Kickstarter when they announced this.

00:27:10.617 --> 00:27:12.078
I know everybody watching

00:27:12.118 --> 00:27:14.079
this has made some version of this.

00:27:14.160 --> 00:27:15.340
We used to do it with the

00:27:15.401 --> 00:27:16.701
pull up bands and we'd hook

00:27:16.721 --> 00:27:18.342
it onto the doorframe and

00:27:18.402 --> 00:27:19.762
patients would lay on their back.

00:27:21.223 --> 00:27:22.663
There are so many examples

00:27:22.703 --> 00:27:24.285
of therapists who do so

00:27:24.325 --> 00:27:26.405
many innovative things in the clinic,

00:27:26.846 --> 00:27:28.507
but they never take that next step.

00:27:28.567 --> 00:27:30.147
You know, we had Erson on the show,

00:27:30.188 --> 00:27:31.929
Dr. E. He's created a bunch

00:27:32.009 --> 00:27:33.349
of physical products.

00:27:34.230 --> 00:27:35.671
He's done an incredible job

00:27:35.711 --> 00:27:36.431
with that stuff.

00:27:37.991 --> 00:27:39.772
just look around what you're

00:27:39.813 --> 00:27:41.114
doing every single day.

00:27:41.213 --> 00:27:43.296
You are modifying things.

00:27:43.836 --> 00:27:45.718
That is a physical product.

00:27:45.758 --> 00:27:47.778
It's just taking it to that next step.

00:27:47.979 --> 00:27:49.359
If you want to go down that world.

00:27:49.740 --> 00:27:51.321
Now, the interesting thing about this,

00:27:51.382 --> 00:27:53.123
the neck hammock was as

00:27:53.182 --> 00:27:55.345
soon as I saw this come out publicly,

00:27:55.704 --> 00:27:57.066
there are like a thousand

00:27:57.165 --> 00:27:59.027
replicas coming out of

00:27:59.067 --> 00:28:00.647
China for that same exact

00:28:00.667 --> 00:28:02.589
product at like a third of the price.

00:28:03.210 --> 00:28:04.411
So I don't know if that's

00:28:04.431 --> 00:28:06.972
the route you want to go, but go ahead.

00:28:07.851 --> 00:28:08.951
I was just about to say that.

00:28:10.153 --> 00:28:11.713
I had Steve back on PT,

00:28:11.773 --> 00:28:13.315
I don't know if it's PT podcast,

00:28:13.335 --> 00:28:14.776
back on PT Tech Talk years

00:28:14.816 --> 00:28:16.557
ago to promote that Kickstarter.

00:28:16.957 --> 00:28:17.857
I bought one of those.

00:28:18.178 --> 00:28:18.739
It works.

00:28:18.838 --> 00:28:21.099
But then years later, I said, hey, Tony,

00:28:21.140 --> 00:28:21.881
send me your Amazon

00:28:21.901 --> 00:28:22.941
affiliate link because I

00:28:23.000 --> 00:28:24.643
want some traction that actually works.

00:28:24.663 --> 00:28:25.462
So then I got the one.

00:28:25.502 --> 00:28:26.384
What's the other one, Tony?

00:28:27.003 --> 00:28:28.285
The one that the company sent you?

00:28:28.765 --> 00:28:29.925
The Comfort Track.

00:28:30.385 --> 00:28:30.626
Yeah.

00:28:30.646 --> 00:28:31.186
The Comfort Track.

00:28:31.207 --> 00:28:32.208
The pneumatic cervical

00:28:32.248 --> 00:28:33.808
device that you lay on your back for.

00:28:33.828 --> 00:28:33.949
Yeah.

00:28:34.505 --> 00:28:34.684
Yeah.

00:28:34.724 --> 00:28:36.385
So either the Saunders unit

00:28:36.546 --> 00:28:37.987
or the comfort track, uh,

00:28:38.367 --> 00:28:40.808
those work a lot better, just flat out.

00:28:40.868 --> 00:28:42.049
And then I had three hundred

00:28:42.069 --> 00:28:43.050
and fifty dollars.

00:28:43.171 --> 00:28:44.731
This one was like seventy dollars.

00:28:44.811 --> 00:28:44.892
Yeah.

00:28:44.912 --> 00:28:47.192
And yeah,

00:28:47.213 --> 00:28:48.554
we pay for one's more effective

00:28:48.574 --> 00:28:49.714
than the other, in my opinion.

00:28:49.755 --> 00:28:52.836
But also with the copycats and, you know,

00:28:52.876 --> 00:28:54.557
China and all these other manufacturers,

00:28:54.939 --> 00:28:56.700
this is one of the reasons

00:28:56.900 --> 00:28:58.201
I believe to stay away from

00:28:58.221 --> 00:28:58.980
physical products.

00:28:59.281 --> 00:29:00.362
Erson and others, you know,

00:29:00.402 --> 00:29:01.022
prove that wrong.

00:29:01.042 --> 00:29:01.563
They can do it.

00:29:01.923 --> 00:29:04.265
But you have to have some money and,

00:29:05.445 --> 00:29:07.607
energy to go into physical products,

00:29:07.728 --> 00:29:09.369
knowing that it's going to

00:29:09.390 --> 00:29:10.590
get copied and you have to

00:29:10.691 --> 00:29:12.792
split your attention to current product,

00:29:13.032 --> 00:29:14.074
future product development,

00:29:14.294 --> 00:29:16.836
and then also defending your product,

00:29:17.116 --> 00:29:19.098
which is not easy at all.

00:29:19.138 --> 00:29:21.181
Hopefully with next level, uh,

00:29:21.201 --> 00:29:22.122
they have kind of like,

00:29:22.382 --> 00:29:23.462
I'm assuming it kind of

00:29:23.563 --> 00:29:24.884
looks a little intricate

00:29:24.943 --> 00:29:25.765
with like how it's

00:29:25.805 --> 00:29:27.246
constructed and maybe it's a

00:29:28.928 --> 00:29:29.969
compared to the neck hammock,

00:29:29.989 --> 00:29:32.069
which appears to be very easy to copy.

00:29:32.430 --> 00:29:33.830
I mean, it's proof of concept, right?

00:29:33.871 --> 00:29:34.811
Like imitation,

00:29:34.832 --> 00:29:36.492
this is the sincerest form of flattery.

00:29:36.512 --> 00:29:37.693
It means that you're onto something,

00:29:37.713 --> 00:29:39.515
but yeah, it is a different business.

00:29:39.755 --> 00:29:41.836
Like understand that this is

00:29:41.875 --> 00:29:42.876
a different business.

00:29:43.317 --> 00:29:44.577
Now these episodes will

00:29:44.597 --> 00:29:45.578
start to blend together for

00:29:45.618 --> 00:29:47.279
me when you've done more than sixteen,

00:29:47.440 --> 00:29:48.401
seventeen hundred episodes,

00:29:49.181 --> 00:29:50.201
even if I did them last week.

00:29:50.521 --> 00:29:51.502
But both of them said

00:29:51.702 --> 00:29:52.762
working with people who

00:29:52.823 --> 00:29:54.544
clearly understand this

00:29:55.025 --> 00:29:56.085
type of business is,

00:29:57.066 --> 00:29:59.667
was, if not the biggest,

00:30:00.407 --> 00:30:01.669
even bigger than the idea.

00:30:02.308 --> 00:30:03.230
So I forget which one had

00:30:03.269 --> 00:30:04.069
talked about the people

00:30:04.089 --> 00:30:04.869
that they worked with,

00:30:05.050 --> 00:30:05.951
and then they mentioned

00:30:06.171 --> 00:30:07.392
some products that all

00:30:07.412 --> 00:30:09.252
three of us would know if I

00:30:09.292 --> 00:30:09.972
just mentioned them.

00:30:10.133 --> 00:30:10.594
And they said,

00:30:10.653 --> 00:30:12.055
this person helped invent this,

00:30:12.134 --> 00:30:13.996
or this person didn't help invent this.

00:30:14.316 --> 00:30:15.717
This person took that person

00:30:16.156 --> 00:30:17.037
and then brought them to

00:30:17.057 --> 00:30:18.397
the next level and then had

00:30:18.417 --> 00:30:19.239
to do all those things.

00:30:19.278 --> 00:30:20.679
They play defense while

00:30:20.699 --> 00:30:21.700
you're still playing offense.

00:30:21.980 --> 00:30:22.641
It's a business.

00:30:23.101 --> 00:30:23.881
You have to decide if that's

00:30:23.901 --> 00:30:24.541
the business you're in.

00:30:25.390 --> 00:30:25.589
Right?

00:30:25.769 --> 00:30:27.151
Because this is different

00:30:27.171 --> 00:30:27.891
than running a clinic,

00:30:27.971 --> 00:30:29.471
but being a clinician is

00:30:29.511 --> 00:30:30.771
different than running a business.

00:30:30.791 --> 00:30:32.232
It's not like you're a

00:30:32.913 --> 00:30:33.913
clinician for ten years and

00:30:33.933 --> 00:30:34.913
then you become a manager.

00:30:35.193 --> 00:30:36.894
Being a manager inpatient

00:30:36.974 --> 00:30:38.654
outpatient anywhere is a

00:30:38.715 --> 00:30:39.736
different business than

00:30:39.796 --> 00:30:41.016
being a practitioner.

00:30:41.376 --> 00:30:42.457
They are very wildly

00:30:42.497 --> 00:30:43.076
different just because

00:30:43.096 --> 00:30:44.198
you've been there for a long time.

00:30:44.698 --> 00:30:45.917
I ran into that my radio career.

00:30:46.019 --> 00:30:48.239
I was on air and I was an

00:30:48.318 --> 00:30:49.640
assistant program director.

00:30:50.140 --> 00:30:52.020
And when my boss left, I had to do that.

00:30:52.121 --> 00:30:52.840
And I was like, oh,

00:30:52.861 --> 00:30:53.922
it's like a totally different job.

00:30:54.582 --> 00:30:54.801
Yes,

00:30:54.842 --> 00:30:56.223
I need to know which end of the

00:30:56.263 --> 00:30:57.305
microphone to talk into.

00:30:57.325 --> 00:30:58.946
That's as smart as I was in radio.

00:30:59.326 --> 00:31:00.729
But I had to know other things.

00:31:01.068 --> 00:31:02.891
And recognizing that is a

00:31:02.951 --> 00:31:04.071
terribly important lesson

00:31:04.092 --> 00:31:06.334
that some people pay for with blood,

00:31:06.374 --> 00:31:08.076
sweat, and tears.

00:31:08.096 --> 00:31:09.317
Dave, tell me about Spanx.

00:31:10.358 --> 00:31:12.160
All right, well, if you don't know Spanx,

00:31:12.661 --> 00:31:14.102
they're a multi-billion dollar company,

00:31:14.201 --> 00:31:16.963
Sarah Blakely founder, and she,

00:31:17.464 --> 00:31:18.986
the original company and product,

00:31:19.006 --> 00:31:20.326
which she now sold and

00:31:20.426 --> 00:31:22.268
she's just mega wealthy and

00:31:22.608 --> 00:31:24.009
super passionate about entrepreneurship.

00:31:24.049 --> 00:31:24.589
She's awesome.

00:31:27.613 --> 00:31:28.773
Spanx originally was like

00:31:29.253 --> 00:31:31.256
undergarment compression.

00:31:31.655 --> 00:31:32.696
She had pantyhose,

00:31:32.717 --> 00:31:33.498
cut the feet off the

00:31:33.518 --> 00:31:34.818
pantyhose and started to

00:31:34.858 --> 00:31:37.101
wear that and sell that and all that.

00:31:37.121 --> 00:31:38.721
So she was like mega, mega,

00:31:38.761 --> 00:31:39.522
super successful.

00:31:39.542 --> 00:31:40.403
But the topic I wanted to

00:31:40.423 --> 00:31:41.924
bring back up today because

00:31:42.545 --> 00:31:43.506
we're physical therapists

00:31:43.946 --> 00:31:44.968
is she's got a new company.

00:31:45.548 --> 00:31:49.612
It's called Sneaks, S-N-E-E-X, I believe.

00:31:50.932 --> 00:31:52.193
And that's her new company

00:31:52.294 --> 00:31:53.275
is a comfortable...

00:31:54.501 --> 00:31:54.961
High heel.

00:31:55.041 --> 00:31:56.502
Now, we don't wear high heels,

00:31:56.542 --> 00:31:58.023
but in terms of physical therapists,

00:31:58.403 --> 00:31:59.204
it makes sense, right?

00:31:59.444 --> 00:32:01.145
The front of the foot, the toe box,

00:32:01.526 --> 00:32:02.287
is like a sneaker.

00:32:02.547 --> 00:32:04.067
There's different... It kind

00:32:04.107 --> 00:32:05.307
of looks like a sneaker in the front,

00:32:05.567 --> 00:32:06.528
and then it has a stiletto

00:32:06.548 --> 00:32:07.229
heel in the back.

00:32:07.450 --> 00:32:08.390
Super impressive.

00:32:09.270 --> 00:32:11.771
She has videos with... I mean,

00:32:12.011 --> 00:32:14.113
she is just incredible with marketing.

00:32:14.173 --> 00:32:14.394
Like...

00:32:15.834 --> 00:32:16.835
I follow her on Instagram

00:32:16.994 --> 00:32:18.476
and she had some customer,

00:32:18.516 --> 00:32:19.296
I forget what city.

00:32:19.816 --> 00:32:20.155
She's like, oh,

00:32:20.175 --> 00:32:21.537
this is the first online customer.

00:32:21.576 --> 00:32:22.837
So she takes the box of

00:32:22.877 --> 00:32:25.519
shoes and they go create video content,

00:32:25.538 --> 00:32:26.619
which I know Jimmy would like,

00:32:27.019 --> 00:32:28.079
create video content,

00:32:28.299 --> 00:32:29.681
delivering the box of shoes

00:32:29.721 --> 00:32:31.122
to the first online customer.

00:32:31.701 --> 00:32:33.823
And this guys, this also,

00:32:34.063 --> 00:32:35.624
this company also will be a

00:32:35.644 --> 00:32:36.703
multi-billion dollar company.

00:32:37.164 --> 00:32:38.184
And it's something that a

00:32:38.224 --> 00:32:41.086
physical therapist could have invented.

00:32:41.507 --> 00:32:41.946
What do you think?

00:32:43.196 --> 00:32:45.640
I mean, first of all,

00:32:45.779 --> 00:32:47.602
assuming I don't wear high

00:32:47.622 --> 00:32:48.863
heels is a little bit bold

00:32:48.903 --> 00:32:49.923
in twenty twenty four days.

00:32:49.943 --> 00:32:52.826
Let's not make assumptions on footwear.

00:32:53.667 --> 00:32:55.529
So having done this,

00:32:55.569 --> 00:32:57.731
having just I'm not a

00:32:57.832 --> 00:32:59.534
creator in terms of a product,

00:32:59.773 --> 00:33:00.914
but I do love listening to

00:33:00.954 --> 00:33:02.016
things like how I built this.

00:33:02.717 --> 00:33:04.759
and her first problem spanks

00:33:04.798 --> 00:33:06.220
which again many if you

00:33:06.240 --> 00:33:07.121
listen to her how I built

00:33:07.141 --> 00:33:08.642
this episode everybody

00:33:08.922 --> 00:33:10.022
everybody told her this is

00:33:10.063 --> 00:33:10.864
not going to work this is

00:33:10.923 --> 00:33:11.664
not going to work and she

00:33:11.724 --> 00:33:12.625
highlighted they were all

00:33:12.644 --> 00:33:14.346
men they did not understand

00:33:14.406 --> 00:33:16.147
the problem and they did

00:33:16.167 --> 00:33:16.929
not understand the problem

00:33:16.969 --> 00:33:18.490
for fifty percent of the

00:33:18.529 --> 00:33:19.830
world right using air

00:33:19.871 --> 00:33:21.712
quotes there so is there a

00:33:21.752 --> 00:33:23.535
problem here I would say I

00:33:23.595 --> 00:33:24.816
understand this problem

00:33:25.476 --> 00:33:26.856
More than I would the Spanx

00:33:27.257 --> 00:33:29.258
issue that she created than sold,

00:33:29.298 --> 00:33:31.099
which is I've been to a wedding.

00:33:31.220 --> 00:33:32.519
I've been out with someone

00:33:32.539 --> 00:33:35.001
who does wear heels, who's then said, oh,

00:33:35.162 --> 00:33:36.343
love the way they look, but man,

00:33:36.383 --> 00:33:37.063
these things hurt.

00:33:37.403 --> 00:33:38.683
So if you can solve them better,

00:33:39.105 --> 00:33:40.125
which it looks like she's

00:33:40.144 --> 00:33:42.686
giving a shot at, I'm not in this space.

00:33:42.747 --> 00:33:43.426
I don't know if anybody's

00:33:43.446 --> 00:33:44.288
taking a shot at it,

00:33:44.728 --> 00:33:45.989
but I would say this has

00:33:46.028 --> 00:33:49.570
got a decent leg up on the

00:33:49.611 --> 00:33:50.711
competition and on the market.

00:33:50.731 --> 00:33:50.811
Yeah.

00:33:52.320 --> 00:33:54.882
So looking at the common theme here,

00:33:54.922 --> 00:33:55.942
the common trend,

00:33:57.222 --> 00:33:59.824
even going back to next level, you know,

00:34:00.183 --> 00:34:01.403
look at their content,

00:34:01.423 --> 00:34:02.443
look at their image.

00:34:02.463 --> 00:34:03.644
This is all original.

00:34:03.744 --> 00:34:05.726
These guys honestly do the

00:34:05.806 --> 00:34:07.625
best that I've seen when we

00:34:07.645 --> 00:34:09.126
talk about social media.

00:34:09.867 --> 00:34:12.208
You know, you've got NFL affiliation.

00:34:12.248 --> 00:34:14.449
You've got this professional violinist.

00:34:14.989 --> 00:34:16.911
Mahomes is on some of these.

00:34:18.092 --> 00:34:19.592
MMA fighters is on.

00:34:19.893 --> 00:34:22.855
Like, they do such an incredible job.

00:34:23.755 --> 00:34:26.358
I think too many of us think, oh, well,

00:34:26.438 --> 00:34:27.538
I'm going to save money.

00:34:27.898 --> 00:34:29.219
I'm not going to spend money.

00:34:29.400 --> 00:34:30.179
I'm going to, you know...

00:34:32.585 --> 00:34:34.168
we shortchange the most

00:34:34.228 --> 00:34:35.748
important thing because we

00:34:35.829 --> 00:34:38.331
don't think of the impact that that has.

00:34:38.710 --> 00:34:39.512
Whether we're talking about

00:34:39.552 --> 00:34:40.672
our own little business,

00:34:41.414 --> 00:34:42.454
I'm guilty of it.

00:34:42.594 --> 00:34:44.155
It breaks my heart to spend

00:34:44.175 --> 00:34:45.516
a thousand dollars or ten

00:34:45.536 --> 00:34:46.898
thousand dollars on marketing.

00:34:48.039 --> 00:34:48.721
Because you can't

00:34:48.760 --> 00:34:50.063
necessarily always put that

00:34:50.123 --> 00:34:52.246
exact dollar return on it,

00:34:52.786 --> 00:34:54.568
but it builds the brand.

00:34:54.688 --> 00:34:56.952
I was listening to Rory Sutherland again.

00:34:57.032 --> 00:34:58.434
Like I listen to every

00:34:58.494 --> 00:35:00.458
single interview he does.

00:35:01.199 --> 00:35:02.760
And he talks about like a cafe.

00:35:03.722 --> 00:35:03.943
You know,

00:35:03.983 --> 00:35:05.123
you can obviously get a cup of

00:35:05.164 --> 00:35:06.184
coffee at the gas station

00:35:06.224 --> 00:35:07.144
for ninety nine cents.

00:35:07.164 --> 00:35:08.545
You can get a cup of coffee

00:35:08.585 --> 00:35:09.786
at the diner for a buck

00:35:09.806 --> 00:35:11.228
twenty seven or you can pay

00:35:11.688 --> 00:35:14.329
five dollars at a cafe to

00:35:14.389 --> 00:35:17.411
get a hand pressed, you know,

00:35:17.471 --> 00:35:18.791
custom cup of coffee.

00:35:19.371 --> 00:35:20.373
And he was talking about the

00:35:20.413 --> 00:35:21.514
furniture outside.

00:35:21.574 --> 00:35:22.755
Even if nobody's sitting in

00:35:22.775 --> 00:35:23.934
the furniture outside,

00:35:23.954 --> 00:35:25.275
they put it out there to

00:35:25.396 --> 00:35:26.916
signal that we are open.

00:35:27.416 --> 00:35:28.197
Come on in.

00:35:28.838 --> 00:35:30.378
And so there are so many of these things.

00:35:30.458 --> 00:35:32.661
When I opened my first clinic, I thought,

00:35:33.181 --> 00:35:34.802
oh, I just need the equipment I want.

00:35:34.922 --> 00:35:36.224
I want a good set of

00:35:36.304 --> 00:35:37.644
rubberized dumbbells and I

00:35:37.684 --> 00:35:39.206
want a great functional trainer.

00:35:39.226 --> 00:35:40.646
That's all I need in the space.

00:35:41.268 --> 00:35:43.208
But then I realized people would walk in,

00:35:43.268 --> 00:35:44.429
they'd look around and they say,

00:35:44.449 --> 00:35:45.630
you don't have any equipment.

00:35:45.670 --> 00:35:46.552
You can't help me.

00:35:46.992 --> 00:35:48.293
So I literally started

00:35:48.353 --> 00:35:51.315
buying equipment just for the decor.

00:35:51.335 --> 00:35:52.315
So people would come in.

00:35:54.577 --> 00:35:56.079
See it and they'd be like, hey,

00:35:56.119 --> 00:35:58.882
this is wow, you have this, you know,

00:35:58.943 --> 00:36:00.684
so like we don't give

00:36:00.744 --> 00:36:03.367
enough credit to the brand, the marketing,

00:36:03.447 --> 00:36:04.909
the message that we're sending.

00:36:05.427 --> 00:36:06.447
Marketing is the first thing

00:36:06.467 --> 00:36:07.228
that goes when there's

00:36:07.288 --> 00:36:08.748
financial issues or slow down,

00:36:08.809 --> 00:36:09.588
a tightening of the belt.

00:36:10.190 --> 00:36:13.351
And historically, I'd love to,

00:36:13.371 --> 00:36:14.351
maybe I'll dig in and find

00:36:14.371 --> 00:36:15.353
some of these interviews

00:36:15.373 --> 00:36:15.833
that have come out.

00:36:16.112 --> 00:36:18.355
Historically, companies, brands,

00:36:18.454 --> 00:36:19.135
organizations,

00:36:19.195 --> 00:36:21.036
professions who double down

00:36:21.315 --> 00:36:22.717
when everybody else pulls back,

00:36:23.077 --> 00:36:24.018
when that comes out,

00:36:24.338 --> 00:36:25.398
they come out the other side,

00:36:26.219 --> 00:36:28.880
ten X further than they were.

00:36:29.380 --> 00:36:30.561
It's simple.

00:36:30.862 --> 00:36:32.262
It's not easy though, right?

00:36:32.282 --> 00:36:33.182
In the middle of COVID,

00:36:33.202 --> 00:36:34.164
do you double down or not?

00:36:35.213 --> 00:36:36.813
Go ahead.

00:36:36.833 --> 00:36:37.474
I was just going to say,

00:36:37.673 --> 00:36:39.394
I started spending more on

00:36:39.434 --> 00:36:40.594
Google ads and COVID and

00:36:40.635 --> 00:36:41.675
I'll have to pull up the numbers.

00:36:41.695 --> 00:36:42.655
I'll have to go back because

00:36:42.675 --> 00:36:43.936
the leads were so much

00:36:43.956 --> 00:36:44.697
cheaper than Jimmy.

00:36:44.717 --> 00:36:45.297
You're a hundred percent.

00:36:45.336 --> 00:36:45.557
Right.

00:36:46.257 --> 00:36:46.358
Yeah.

00:36:46.378 --> 00:36:48.719
So going to prove Dave, right.

00:36:50.048 --> 00:36:52.050
If people would tell me, Tony,

00:36:52.090 --> 00:36:52.552
you know what?

00:36:52.652 --> 00:36:53.572
You're totally right.

00:36:53.672 --> 00:36:54.172
I agree.

00:36:54.634 --> 00:36:55.954
The licensure does not

00:36:56.014 --> 00:36:57.135
protect the community.

00:36:57.215 --> 00:36:58.838
It does not protect the public.

00:36:58.878 --> 00:37:01.840
There's no direct advantage

00:37:01.860 --> 00:37:04.103
to licensure except...

00:37:05.985 --> 00:37:06.625
It's marketing.

00:37:07.085 --> 00:37:07.905
It is branding.

00:37:07.985 --> 00:37:09.887
It is the value of the brand

00:37:09.927 --> 00:37:11.507
because the consumer still,

00:37:12.148 --> 00:37:13.708
whether it's true or false,

00:37:13.728 --> 00:37:15.748
the consumer still believes

00:37:16.088 --> 00:37:17.789
there is some sort of value

00:37:17.909 --> 00:37:20.030
in those credentials behind your name.

00:37:20.590 --> 00:37:22.711
The reason to invest in the

00:37:22.771 --> 00:37:23.952
licensure is for the

00:37:24.032 --> 00:37:25.413
branding and the marketing

00:37:25.652 --> 00:37:26.614
of those letters.

00:37:27.153 --> 00:37:29.034
That's how I would market it.

00:37:29.175 --> 00:37:31.657
I would say, this is my education.

00:37:31.976 --> 00:37:34.398
I cared about this enough to go through.

00:37:34.659 --> 00:37:35.880
We've all been to school.

00:37:36.360 --> 00:37:37.701
I went to school on top of

00:37:37.721 --> 00:37:38.882
school on top of school and

00:37:38.922 --> 00:37:39.882
I decided to do that.

00:37:40.182 --> 00:37:41.523
And every year I need to do

00:37:41.543 --> 00:37:42.483
a little more education or

00:37:42.503 --> 00:37:43.864
every other year when my CEUs are due,

00:37:43.885 --> 00:37:44.585
I need to do that.

00:37:45.346 --> 00:37:48.327
So I think that's the value, right?

00:37:48.407 --> 00:37:49.268
It's a quick way of

00:37:49.389 --> 00:37:50.969
understanding or trying to

00:37:51.030 --> 00:37:52.530
communicate what value you

00:37:52.570 --> 00:37:53.132
actually bring.

00:37:53.351 --> 00:37:54.012
Although we've talked about

00:37:54.032 --> 00:37:54.693
on this show before,

00:37:54.932 --> 00:37:56.094
saying I'm a physical therapist,

00:37:56.974 --> 00:37:58.976
is kind of ambiguous, right?

00:37:59.195 --> 00:38:00.436
Like being able to say that, like,

00:38:00.456 --> 00:38:01.257
I don't know what you provide.

00:38:01.277 --> 00:38:01.538
I don't know.

00:38:01.557 --> 00:38:02.498
It's sort of, it's sort of hard.

00:38:02.518 --> 00:38:02.759
We all,

00:38:03.059 --> 00:38:04.400
we also talked about Tony the other

00:38:04.460 --> 00:38:05.282
last week, which was,

00:38:05.581 --> 00:38:07.163
do we rename what we actually do?

00:38:07.242 --> 00:38:08.885
Do we go back to reconstruction aid?

00:38:09.425 --> 00:38:10.025
Do we,

00:38:10.065 --> 00:38:12.248
do we take PTOT and speech and we

00:38:12.307 --> 00:38:15.090
roll them together into a rehab doctor?

00:38:15.751 --> 00:38:17.672
I don't know, you know, but being able to,

00:38:17.813 --> 00:38:20.394
to, to explain what you do simply is,

00:38:20.675 --> 00:38:22.197
Um, that's a superpower.

00:38:22.356 --> 00:38:22.896
That's an entire,

00:38:22.938 --> 00:38:24.199
that's an entire different business.

00:38:24.599 --> 00:38:25.920
Just like business is a degree.

00:38:25.960 --> 00:38:27.161
Communications is a degree.

00:38:27.402 --> 00:38:28.443
There's some stuff to it.

00:38:28.943 --> 00:38:30.324
You don't need the degree to being, to,

00:38:30.485 --> 00:38:31.385
to communicate though.

00:38:31.405 --> 00:38:32.106
You don't need a marketing

00:38:32.126 --> 00:38:32.907
degree to market,

00:38:34.188 --> 00:38:34.989
but it gives you a little

00:38:35.010 --> 00:38:36.010
bit of background for it.

00:38:36.271 --> 00:38:37.032
There's many people that I

00:38:37.052 --> 00:38:37.592
know that are better at

00:38:37.632 --> 00:38:38.492
marketing than it never

00:38:38.532 --> 00:38:39.213
went to school for it.

00:38:40.498 --> 00:38:41.818
So taking some of what Dave

00:38:41.838 --> 00:38:42.559
was talking about,

00:38:42.679 --> 00:38:44.400
we all talked about physical products,

00:38:44.420 --> 00:38:46.181
the challenges with physical products.

00:38:46.202 --> 00:38:48.023
You've got big capital investment.

00:38:48.063 --> 00:38:49.304
You have to buy inventory.

00:38:49.804 --> 00:38:51.105
Depending on the product,

00:38:51.125 --> 00:38:52.846
you might have to buy different sizing.

00:38:52.885 --> 00:38:54.646
You have to find sources in

00:38:54.706 --> 00:38:56.568
China to generate the product.

00:38:57.889 --> 00:38:58.969
I do think there are

00:38:59.090 --> 00:39:01.690
opportunities to do something like this,

00:39:01.771 --> 00:39:03.192
obviously, in the digital world.

00:39:03.753 --> 00:39:07.014
So let me share, if you guys didn't see,

00:39:07.135 --> 00:39:08.215
I'm going to share one.

00:39:09.836 --> 00:39:11.097
Oh yeah, this is cool.

00:39:11.157 --> 00:39:12.177
In the middle of the screen,

00:39:12.418 --> 00:39:13.458
if you guys are on YouTube,

00:39:14.159 --> 00:39:18.302
this is a picture of my garage entryway.

00:39:18.663 --> 00:39:20.164
So you pull into the garage,

00:39:20.644 --> 00:39:22.686
you got two steps and then

00:39:22.706 --> 00:39:24.387
a third step going into the door.

00:39:25.235 --> 00:39:26.315
This is exactly what I did.

00:39:26.335 --> 00:39:27.317
And I'm just experimenting,

00:39:27.336 --> 00:39:27.976
playing with it.

00:39:28.836 --> 00:39:30.597
I turned on the measurement

00:39:30.818 --> 00:39:32.518
app on my iPhone.

00:39:32.659 --> 00:39:34.079
So it's got LiDAR.

00:39:34.539 --> 00:39:37.320
So I do a measurement of the door width.

00:39:37.440 --> 00:39:38.501
I do a measurement of the

00:39:38.581 --> 00:39:39.800
height from the top of the

00:39:39.840 --> 00:39:41.382
step to the entryway.

00:39:41.922 --> 00:39:42.902
And then what I did was I

00:39:42.922 --> 00:39:44.143
did a screen capture.

00:39:44.202 --> 00:39:45.523
So I pushed the two buttons

00:39:45.583 --> 00:39:46.742
on the side of the iPhone

00:39:46.762 --> 00:39:47.704
to capture that image.

00:39:48.643 --> 00:39:50.485
I put that image into

00:39:50.565 --> 00:39:54.646
ChatGPT and I said the simple prompt was,

00:39:54.686 --> 00:39:54.945
you know,

00:39:55.045 --> 00:39:58.567
give me a home safety evaluation

00:39:58.746 --> 00:40:00.686
of this garage entryway.

00:40:01.887 --> 00:40:03.608
I did the same thing looking

00:40:03.668 --> 00:40:05.429
at my front entryway.

00:40:05.628 --> 00:40:07.568
I took a picture of the curb.

00:40:08.048 --> 00:40:09.909
I measured it, snapped the picture.

00:40:10.349 --> 00:40:13.793
And it spit out a really decent report of,

00:40:13.873 --> 00:40:15.094
you know, what can be improved,

00:40:15.134 --> 00:40:17.295
what can be, you know, watched out for.

00:40:17.356 --> 00:40:18.336
Like here it noticed that

00:40:18.356 --> 00:40:19.398
there were paint cans

00:40:19.577 --> 00:40:20.759
underneath the stairs.

00:40:21.360 --> 00:40:24.461
It noticed that the height was nine inches,

00:40:24.501 --> 00:40:25.623
which is a little taller

00:40:25.643 --> 00:40:26.943
than would be expected.

00:40:27.565 --> 00:40:28.945
It gave me like five or six

00:40:28.985 --> 00:40:29.947
recommendations.

00:40:30.827 --> 00:40:32.809
And while it's not a comprehensive report.

00:40:33.717 --> 00:40:34.918
This is clearly something

00:40:34.938 --> 00:40:37.121
that we could use in thirty

00:40:37.161 --> 00:40:39.643
seconds to like generate

00:40:40.023 --> 00:40:42.286
interest and and send it to

00:40:42.306 --> 00:40:43.688
the potential client to say, hey,

00:40:43.708 --> 00:40:44.989
you know, I notice these things.

00:40:45.510 --> 00:40:47.193
If you want a deeper dive

00:40:47.313 --> 00:40:48.554
into the assessment,

00:40:48.574 --> 00:40:50.717
keep a mom and dad safe, you know,

00:40:50.757 --> 00:40:51.617
happy to do it.

00:40:51.657 --> 00:40:53.579
And then you lead them to the next thing.

00:40:54.400 --> 00:40:55.061
I've been playing around

00:40:55.081 --> 00:40:55.820
with that all week.

00:40:55.842 --> 00:40:57.001
So then I took it and I said, well,

00:40:57.021 --> 00:40:57.442
wait a minute.

00:40:57.541 --> 00:40:59.402
If it can analyze structures,

00:40:59.443 --> 00:41:01.103
why can't it analyze humans?

00:41:01.682 --> 00:41:02.043
Now,

00:41:02.643 --> 00:41:05.664
I tend to be in the camp that the best

00:41:05.724 --> 00:41:07.344
posture is your next posture,

00:41:07.364 --> 00:41:08.945
that there is no perfect posture,

00:41:09.106 --> 00:41:10.065
all that kind of stuff.

00:41:10.885 --> 00:41:12.907
I tend to have a negative

00:41:12.967 --> 00:41:14.467
response to the posture

00:41:14.507 --> 00:41:15.768
gurus that are out there.

00:41:16.467 --> 00:41:17.309
But that being said,

00:41:17.748 --> 00:41:19.791
there's clearly a commercial demand.

00:41:19.871 --> 00:41:21.293
People want to be told that

00:41:21.333 --> 00:41:22.574
their posture is terrible

00:41:22.594 --> 00:41:23.494
and they want to be told

00:41:23.554 --> 00:41:25.777
how to improve their posture.

00:41:26.458 --> 00:41:27.719
I do have a HIPAA release,

00:41:27.858 --> 00:41:29.701
media release for this individual.

00:41:30.322 --> 00:41:31.382
But whoops, there it is.

00:41:31.802 --> 00:41:32.764
So then I went in the clinic.

00:41:32.784 --> 00:41:33.605
I was like, hey,

00:41:34.085 --> 00:41:35.487
let's see what chat GPT can

00:41:35.507 --> 00:41:36.487
do in these cases.

00:41:37.608 --> 00:41:39.108
So I snapped a quick picture

00:41:39.188 --> 00:41:41.309
from a posterior profile.

00:41:41.750 --> 00:41:43.369
I draw these lines in the

00:41:43.389 --> 00:41:44.891
photo app on my iPhone.

00:41:44.971 --> 00:41:45.971
I take that straight into

00:41:46.010 --> 00:41:47.972
ChatGPT and I say, hey,

00:41:48.012 --> 00:41:49.931
give me an analysis of this

00:41:50.032 --> 00:41:51.293
individual's posture.

00:41:51.932 --> 00:41:53.632
And so where I see this

00:41:53.672 --> 00:41:55.014
going from a commercial

00:41:55.074 --> 00:41:57.614
perspective is you guys

00:41:57.635 --> 00:41:59.614
know I've shared this idea.

00:41:59.795 --> 00:42:01.456
I love what ninety nine

00:42:01.496 --> 00:42:03.777
designs did for logos and branding.

00:42:04.744 --> 00:42:06.505
Ninety nine designs is a Web site.

00:42:06.585 --> 00:42:08.106
You you put your project out

00:42:08.146 --> 00:42:09.228
there and you get all these

00:42:09.327 --> 00:42:11.088
proposals and recommendations.

00:42:11.949 --> 00:42:13.990
I can't believe there isn't a site.

00:42:14.090 --> 00:42:15.831
This is an idea for someone

00:42:16.431 --> 00:42:17.532
where somebody could upload

00:42:17.552 --> 00:42:19.534
a photo like the one you just saw.

00:42:20.375 --> 00:42:22.376
And therapists who want to

00:42:22.596 --> 00:42:24.336
offer recommendations,

00:42:24.436 --> 00:42:25.617
it's not a full evaluation.

00:42:25.637 --> 00:42:26.577
You're like, hey,

00:42:26.597 --> 00:42:27.539
here's an idea of what I

00:42:27.559 --> 00:42:29.320
would do if you want the

00:42:29.380 --> 00:42:30.481
full plan of care.

00:42:31.001 --> 00:42:31.981
It's behind the paywall.

00:42:33.063 --> 00:42:35.324
But now an individual client

00:42:35.344 --> 00:42:38.507
could get ideas from five, fifty,

00:42:38.648 --> 00:42:40.670
a hundred therapists and

00:42:40.771 --> 00:42:42.713
pick the one that resonates with them.

00:42:42.733 --> 00:42:44.215
They're going to be manual therapists,

00:42:44.255 --> 00:42:45.275
neurotherapists,

00:42:45.376 --> 00:42:46.878
exercise based therapists.

00:42:47.813 --> 00:42:49.056
what's up jimmy I was gonna

00:42:49.076 --> 00:42:50.097
say a few things number one

00:42:50.336 --> 00:42:51.038
people don't want to be

00:42:51.077 --> 00:42:52.398
told their posture is bad

00:42:52.539 --> 00:42:53.760
people want to put a name

00:42:53.800 --> 00:42:54.762
to why they're feeling the

00:42:54.782 --> 00:42:56.744
thing I love emotions I go

00:42:56.804 --> 00:42:58.405
down to that we love names

00:42:58.465 --> 00:42:59.246
right started working with

00:42:59.266 --> 00:43:01.048
vestibular first two months

00:43:01.088 --> 00:43:03.210
ago one of the most

00:43:03.311 --> 00:43:05.233
powerful reasons that

00:43:05.273 --> 00:43:06.934
clinicians and patients

00:43:06.954 --> 00:43:08.155
that I've talked to has said it's

00:43:09.039 --> 00:43:10.219
the infrared goggles they

00:43:10.340 --> 00:43:11.699
use is because they're

00:43:11.760 --> 00:43:13.161
feeling dizzy or they're

00:43:13.201 --> 00:43:14.782
experiencing these feelings,

00:43:15.061 --> 00:43:16.382
but there's no scan.

00:43:16.862 --> 00:43:18.443
Everybody keeps saying like,

00:43:18.463 --> 00:43:19.083
I've felt dizzy.

00:43:19.103 --> 00:43:20.105
Can't you just lay down for

00:43:20.125 --> 00:43:20.945
a little bit and then get up?

00:43:21.425 --> 00:43:23.025
And then when you put them in the goggles,

00:43:23.545 --> 00:43:25.146
there is a very clear thing.

00:43:25.186 --> 00:43:26.527
You do not, for some of them,

00:43:26.568 --> 00:43:28.268
you do not need to be a gigantic expert.

00:43:28.809 --> 00:43:30.811
you can turn to that patient and go, see?

00:43:30.891 --> 00:43:32.612
And the patients have explained to me,

00:43:32.974 --> 00:43:35.476
I instantly like, okay, I'm not crazy.

00:43:35.617 --> 00:43:36.918
Like validation to themselves,

00:43:37.157 --> 00:43:38.460
validation to their spouse,

00:43:38.820 --> 00:43:40.021
and then send that report

00:43:40.041 --> 00:43:41.242
back to their physician and go,

00:43:41.563 --> 00:43:42.545
this is what I found as a

00:43:42.585 --> 00:43:44.045
clinician using this tool.

00:43:44.586 --> 00:43:45.568
I think this is what you're

00:43:45.588 --> 00:43:47.650
showing is something similar to,

00:43:48.311 --> 00:43:49.313
People want something.

00:43:49.373 --> 00:43:50.655
They want a reason for that.

00:43:50.715 --> 00:43:51.976
Why does my shoulder hurt?

00:43:52.036 --> 00:43:53.018
Why does everything hurt?

00:43:53.259 --> 00:43:54.561
They want validation.

00:43:54.581 --> 00:43:55.702
They want a name so they can

00:43:56.123 --> 00:43:57.284
because if I have a name,

00:43:57.505 --> 00:43:58.608
if I have a destination,

00:43:58.748 --> 00:43:59.728
I can plot a course.

00:44:00.269 --> 00:44:02.414
And that's all everybody does is journeys.

00:44:03.126 --> 00:44:05.007
So the individual on the screen, and Dave,

00:44:05.047 --> 00:44:06.188
I want to hear your impression.

00:44:06.867 --> 00:44:09.349
He had no idea what he

00:44:09.409 --> 00:44:11.030
looked like until we

00:44:11.070 --> 00:44:12.570
snapped the picture and I showed him.

00:44:14.032 --> 00:44:16.393
So to Jimmy's point, he's like,

00:44:16.733 --> 00:44:18.233
I know I don't feel great.

00:44:18.273 --> 00:44:19.875
I know there's something going on.

00:44:20.375 --> 00:44:21.835
But until they see it,

00:44:21.916 --> 00:44:23.677
and how many of us see our

00:44:23.737 --> 00:44:26.778
posterior view in a normal day anyway?

00:44:26.798 --> 00:44:27.739
Twice a day for me.

00:44:27.780 --> 00:44:28.519
Twice a day for me.

00:44:31.416 --> 00:44:32.277
Dave, what do you think?

00:44:32.717 --> 00:44:33.498
Do we have an idea?

00:44:34.599 --> 00:44:36.760
Well, my question would be with this.

00:44:37.121 --> 00:44:38.802
I'm more interested in once

00:44:38.822 --> 00:44:40.143
you have the almost like

00:44:40.164 --> 00:44:41.224
those plumb lines kind of

00:44:41.244 --> 00:44:42.606
thing from behind the patient.

00:44:42.867 --> 00:44:44.447
Did you then show him and say, hey,

00:44:44.487 --> 00:44:46.409
like you're off kilter?

00:44:46.449 --> 00:44:47.030
What did you say?

00:44:47.070 --> 00:44:48.110
Like you're you're a little

00:44:48.291 --> 00:44:49.552
imbalanced and like.

00:44:50.293 --> 00:44:51.534
physical therapy and

00:44:51.715 --> 00:44:53.617
exercise and mobility or

00:44:53.657 --> 00:44:55.639
whatever that we offer can

00:44:55.739 --> 00:44:58.003
help improve that.

00:44:58.143 --> 00:44:59.905
I'm really curious more about that part.

00:45:00.144 --> 00:45:01.487
Can I guess what Tony said?

00:45:01.927 --> 00:45:02.608
Yeah, please.

00:45:02.708 --> 00:45:03.568
I bet you,

00:45:03.809 --> 00:45:06.413
my bet is- It may or may not help.

00:45:06.572 --> 00:45:07.875
You were super truthful.

00:45:08.094 --> 00:45:08.514
Listen-

00:45:09.195 --> 00:45:09.956
From this picture,

00:45:09.976 --> 00:45:11.398
we can see that things

00:45:11.478 --> 00:45:12.858
aren't maybe symmetrical.

00:45:13.380 --> 00:45:15.360
Do I think that's exactly the cause?

00:45:15.501 --> 00:45:16.802
Maybe, maybe not.

00:45:17.123 --> 00:45:17.884
But I think there's some

00:45:17.923 --> 00:45:18.724
things we can do in the

00:45:18.744 --> 00:45:20.166
clinic to help you get stronger,

00:45:20.306 --> 00:45:21.327
move a little more that

00:45:21.367 --> 00:45:22.907
might make you feel better,

00:45:23.208 --> 00:45:24.409
regardless if we take this

00:45:24.469 --> 00:45:27.132
picture in six weeks and it's similar.

00:45:27.492 --> 00:45:27.711
Really,

00:45:27.731 --> 00:45:29.353
what we're going for is we want you

00:45:29.393 --> 00:45:31.434
to feel better and move more.

00:45:31.474 --> 00:45:32.856
Yeah, that's basically it.

00:45:32.916 --> 00:45:34.498
I said, look, okay, here we go.

00:45:35.248 --> 00:45:37.389
You're clearly shifted, right?

00:45:37.489 --> 00:45:39.211
Upper torso shifted to the right,

00:45:39.271 --> 00:45:40.652
pelvis shifted to the left.

00:45:40.733 --> 00:45:41.753
But I could show you a

00:45:41.813 --> 00:45:43.054
hundred pictures of a

00:45:43.135 --> 00:45:44.155
hundred people with the

00:45:44.215 --> 00:45:46.418
same exact posture who have no symptoms,

00:45:46.838 --> 00:45:48.519
no pain, no functional limitation.

00:45:48.920 --> 00:45:49.340
Yep.

00:45:49.521 --> 00:45:51.282
If you tell me you want you

00:45:51.302 --> 00:45:52.123
don't like the way this

00:45:52.242 --> 00:45:53.744
looks and you want to look

00:45:53.804 --> 00:45:55.085
better for aesthetics.

00:45:55.746 --> 00:45:57.186
OK, we can work on that.

00:45:57.887 --> 00:45:59.467
But I can't tell you that if

00:45:59.507 --> 00:46:00.706
we correct this posture,

00:46:00.726 --> 00:46:01.827
it's going to have any

00:46:01.887 --> 00:46:04.487
impact on function or symptoms.

00:46:04.608 --> 00:46:06.748
That is there's a poor correlation there.

00:46:07.469 --> 00:46:08.809
There's no reason to do it for that.

00:46:09.230 --> 00:46:11.230
In fact, and this is what I told him,

00:46:11.829 --> 00:46:12.010
I said,

00:46:12.050 --> 00:46:13.451
the reality is your body is

00:46:13.490 --> 00:46:15.451
probably doing this for a reason.

00:46:15.490 --> 00:46:17.251
If we try to correct it now,

00:46:17.351 --> 00:46:18.851
we could be impinging or

00:46:18.931 --> 00:46:20.293
causing more compression on

00:46:20.373 --> 00:46:22.052
nerves and other areas that

00:46:22.072 --> 00:46:23.092
you're not even, you know,

00:46:23.373 --> 00:46:24.414
dealing with today.

00:46:25.054 --> 00:46:26.715
So I said, the bottom line is,

00:46:27.077 --> 00:46:28.659
what do you want to do?

00:46:29.159 --> 00:46:30.001
Do you want to golf?

00:46:30.221 --> 00:46:32.063
Do you want to carry a basket of laundry?

00:46:32.603 --> 00:46:33.985
Let's focus on that.

00:46:34.847 --> 00:46:35.867
And if you want to work on

00:46:35.927 --> 00:46:37.070
aesthetics because you

00:46:37.150 --> 00:46:38.911
don't feel confident,

00:46:38.952 --> 00:46:40.034
you look in the mirror and

00:46:40.074 --> 00:46:41.215
you don't like what you see.

00:46:42.016 --> 00:46:43.197
we can work on aesthetics,

00:46:43.257 --> 00:46:44.177
but I don't want you to

00:46:44.217 --> 00:46:45.858
think that changing this

00:46:45.898 --> 00:46:48.278
posture in any way is going to, you know,

00:46:48.358 --> 00:46:49.500
fix the symptoms that

00:46:49.539 --> 00:46:51.280
you're dealing with because

00:46:51.340 --> 00:46:53.201
there's no correlation there, you know?

00:46:53.221 --> 00:46:54.362
And of course we go through

00:46:54.402 --> 00:46:57.804
all the stuff about the MRIs and the,

00:46:57.824 --> 00:46:58.864
the pen,

00:46:58.903 --> 00:47:00.565
the decade cohorts and all of the

00:47:00.585 --> 00:47:01.684
stuff you see in the poor

00:47:01.724 --> 00:47:02.686
correlation there.

00:47:02.706 --> 00:47:04.047
And, you know, yeah, that,

00:47:04.146 --> 00:47:06.608
that's me in the clinic every single day.

00:47:06.807 --> 00:47:09.088
Most of my day is spent saying, okay,

00:47:09.309 --> 00:47:10.510
I understand what we see.

00:47:11.070 --> 00:47:11.972
That doesn't mean that's

00:47:11.992 --> 00:47:13.333
what's causing your symptoms,

00:47:13.914 --> 00:47:15.456
but let's get you healthy.

00:47:15.516 --> 00:47:16.336
Let's get you moving.

00:47:16.376 --> 00:47:17.538
Let's build some confidence

00:47:17.577 --> 00:47:18.438
in what you can do.

00:47:19.000 --> 00:47:20.181
Maybe that stuff goes away.

00:47:20.481 --> 00:47:23.565
Yeah, where I think most PTs...

00:47:24.860 --> 00:47:26.402
start to hate these types of

00:47:26.422 --> 00:47:27.822
things is if you went on a

00:47:27.922 --> 00:47:29.184
court went to a course

00:47:29.764 --> 00:47:32.224
based on this app ai

00:47:32.244 --> 00:47:33.266
whatever to teach you how

00:47:33.286 --> 00:47:35.467
to fix people is they start

00:47:35.626 --> 00:47:37.469
selling this as the

00:47:37.509 --> 00:47:39.909
solution right well you're

00:47:40.190 --> 00:47:42.030
point three millimeters off

00:47:42.070 --> 00:47:42.992
which means we have to do

00:47:43.032 --> 00:47:44.512
the whatever maneuver and

00:47:44.552 --> 00:47:45.512
blah blah blah blah blah

00:47:45.974 --> 00:47:47.574
right so when you that's

00:47:47.594 --> 00:47:48.755
when people come in they go

00:47:48.775 --> 00:47:49.996
feels a little snake oily

00:47:50.315 --> 00:47:51.297
because if you just take

00:47:51.336 --> 00:47:52.356
this snake oil you're going

00:47:52.396 --> 00:47:52.978
to feel better

00:47:53.697 --> 00:47:55.277
I'd rather say, all right,

00:47:55.318 --> 00:47:56.358
this could be it.

00:47:56.378 --> 00:47:58.259
But you came here for an emotional reason,

00:47:58.458 --> 00:47:58.579
right?

00:47:58.599 --> 00:47:59.659
You came here for a reason.

00:47:59.940 --> 00:48:00.980
Let's fix that reason.

00:48:01.039 --> 00:48:01.780
I could take a picture.

00:48:01.800 --> 00:48:04.340
And like you said, you look shifted here.

00:48:04.780 --> 00:48:05.521
I could measure it.

00:48:06.181 --> 00:48:07.041
But does that give me any

00:48:07.081 --> 00:48:08.161
diagnostic accuracy?

00:48:08.282 --> 00:48:08.902
Does that help me?

00:48:09.001 --> 00:48:11.003
Does that change my plan in any way?

00:48:11.282 --> 00:48:12.242
But when you start selling

00:48:12.302 --> 00:48:14.003
something that you know you

00:48:14.043 --> 00:48:15.824
can't provide and then you

00:48:15.844 --> 00:48:16.724
get to the next level,

00:48:16.784 --> 00:48:17.603
I think when people start

00:48:17.625 --> 00:48:18.764
to believe their own bullshit,

00:48:19.144 --> 00:48:20.264
when they start to go, oh, no,

00:48:20.585 --> 00:48:22.585
when here's the here's what I was taught.

00:48:23.246 --> 00:48:24.407
When someone has the method

00:48:24.867 --> 00:48:26.728
named after themselves and

00:48:26.748 --> 00:48:28.728
they're selling that to people,

00:48:29.608 --> 00:48:30.590
that's their business model.

00:48:30.630 --> 00:48:32.471
That makes me a little nervous.

00:48:32.690 --> 00:48:33.690
I think it's exactly what

00:48:33.731 --> 00:48:34.271
Scott said there.

00:48:34.291 --> 00:48:36.612
It's a tool to help people understand,

00:48:36.652 --> 00:48:39.474
to give it a little validation, right?

00:48:39.853 --> 00:48:40.695
This is a tool,

00:48:40.855 --> 00:48:43.255
a placebo maybe even for a good reason,

00:48:43.275 --> 00:48:45.097
which is, okay, we see something.

00:48:45.137 --> 00:48:46.097
You're in the right place.

00:48:46.117 --> 00:48:47.117
Let's figure out how to fix it.

00:48:48.304 --> 00:48:48.724
Now,

00:48:48.744 --> 00:48:50.346
the other image that Tony shared with

00:48:50.445 --> 00:48:53.969
the measurement, Tony, with the step,

00:48:54.329 --> 00:48:55.429
that kind of goes back to

00:48:55.630 --> 00:48:56.690
what we talked about a

00:48:56.731 --> 00:48:57.952
couple episodes with the

00:48:58.032 --> 00:48:58.711
home assessments.

00:48:59.052 --> 00:49:00.132
When I was away in Georgia,

00:49:00.172 --> 00:49:01.114
I was up on the cabin,

00:49:01.954 --> 00:49:02.574
and we were talking about

00:49:02.614 --> 00:49:03.355
the home assessments.

00:49:03.896 --> 00:49:05.617
Also,

00:49:06.217 --> 00:49:07.318
the other picture that you showed

00:49:07.338 --> 00:49:08.398
maybe last week or the week

00:49:08.418 --> 00:49:10.019
before about the sink,

00:49:10.440 --> 00:49:11.820
you had your restroom and the sink,

00:49:12.141 --> 00:49:13.481
and that did not have measurements.

00:49:14.021 --> 00:49:14.443
Yeah.

00:49:15.063 --> 00:49:16.903
If a therapist takes they go

00:49:16.923 --> 00:49:18.123
into a patient's you could

00:49:18.143 --> 00:49:19.065
do it at your own apartment,

00:49:19.085 --> 00:49:19.905
your own home first,

00:49:20.164 --> 00:49:21.126
take a bunch of pictures,

00:49:21.425 --> 00:49:22.786
do the measurements like Tony said,

00:49:22.846 --> 00:49:23.686
take those measurements,

00:49:23.706 --> 00:49:24.847
drop it into what you use,

00:49:24.927 --> 00:49:29.528
chat GPT or Gemini, which is almost GPT.

00:49:29.568 --> 00:49:31.309
So you drop the photos into

00:49:31.730 --> 00:49:33.150
chat GPT and say, hey,

00:49:33.530 --> 00:49:34.690
I'm a physical therapist,

00:49:34.891 --> 00:49:36.152
I'm an occupational therapist, whatever.

00:49:37.902 --> 00:49:39.043
Here's the measurements of

00:49:39.103 --> 00:49:41.346
different areas of this residence.

00:49:42.708 --> 00:49:44.891
Are these ADA compliant?

00:49:45.351 --> 00:49:46.813
And can you give me some recommendations,

00:49:46.833 --> 00:49:47.114
whatever.

00:49:47.353 --> 00:49:49.376
That will literally, like you said earlier,

00:49:49.657 --> 00:49:50.257
a few minutes ago,

00:49:50.458 --> 00:49:51.559
it'll spit out a report

00:49:52.360 --> 00:49:54.061
And that's how a therapist

00:49:54.081 --> 00:49:55.463
can charge three hundred, four hundred,

00:49:55.483 --> 00:49:56.503
five hundred dollars for a

00:49:56.523 --> 00:49:57.244
home assessment.

00:49:57.684 --> 00:49:59.826
There, that picture right here,

00:49:59.865 --> 00:50:00.527
this picture has no

00:50:00.567 --> 00:50:02.068
measurement of the sink height,

00:50:02.467 --> 00:50:04.769
the toilet height, the light switch,

00:50:04.829 --> 00:50:05.811
the doorknob, whatever.

00:50:06.731 --> 00:50:07.632
So that's just a reminder

00:50:07.672 --> 00:50:08.672
about the home assessment,

00:50:08.873 --> 00:50:10.293
like with pictures and the report.

00:50:10.653 --> 00:50:12.094
But wait, there's more.

00:50:12.635 --> 00:50:12.795
So.

00:50:13.556 --> 00:50:14.958
Look at what Dave just said.

00:50:14.978 --> 00:50:15.858
I'm going to yes and it.

00:50:15.878 --> 00:50:17.219
This one does have measurements.

00:50:17.260 --> 00:50:17.579
And Tony,

00:50:17.599 --> 00:50:18.561
did you take the measurements

00:50:18.601 --> 00:50:20.202
with the measure app on

00:50:20.483 --> 00:50:21.985
iPhone or did it just do that?

00:50:22.025 --> 00:50:22.164
Yeah.

00:50:22.224 --> 00:50:22.644
Okay.

00:50:22.766 --> 00:50:23.065
Perfect.

00:50:23.445 --> 00:50:24.646
So there's no measurements here,

00:50:25.208 --> 00:50:26.909
except is that an Airwick air freshener?

00:50:28.438 --> 00:50:29.059
I think so.

00:50:29.159 --> 00:50:30.199
And I bet you AI would be

00:50:30.239 --> 00:50:31.659
able to know the exact

00:50:31.699 --> 00:50:32.820
height to the millimeter of

00:50:32.860 --> 00:50:34.101
an air wick air freshener.

00:50:34.221 --> 00:50:35.702
And now it can do the

00:50:35.742 --> 00:50:36.961
Pythagorean theorem and

00:50:37.021 --> 00:50:38.003
figure out exactly how tall

00:50:38.023 --> 00:50:39.043
the air wick is.

00:50:39.123 --> 00:50:40.443
And then by using the air wick,

00:50:40.483 --> 00:50:41.503
it knows how tall the toilet is.

00:50:42.204 --> 00:50:44.304
So you've given it a banana.

00:50:44.505 --> 00:50:45.166
Do you guys know the funny

00:50:45.186 --> 00:50:46.485
thing about scientists and

00:50:46.525 --> 00:50:47.547
bananas and stuff like that?

00:50:48.547 --> 00:50:49.806
americans will use anything

00:50:49.867 --> 00:50:51.108
except for the metric

00:50:51.128 --> 00:50:52.887
system to measure health so

00:50:52.947 --> 00:50:54.108
people will put a banana in

00:50:54.128 --> 00:50:55.128
a picture like banana for

00:50:55.168 --> 00:50:56.748
reference in terms of scale

00:50:57.248 --> 00:50:58.248
so you don't need a banana

00:50:58.289 --> 00:50:59.349
or maybe that's a product

00:50:59.849 --> 00:51:01.190
is you sell it to pts all

00:51:01.210 --> 00:51:01.849
you gotta do is put this

00:51:01.889 --> 00:51:03.030
banana because this banana

00:51:03.070 --> 00:51:04.530
is exactly nine inches long

00:51:05.110 --> 00:51:06.291
um in the picture and now

00:51:06.331 --> 00:51:07.472
the ai goes got it for

00:51:07.532 --> 00:51:08.672
reference that banana is

00:51:08.711 --> 00:51:09.751
this big which means that

00:51:09.791 --> 00:51:11.112
that that it's using it as

00:51:11.172 --> 00:51:12.952
a as a reference point but

00:51:13.552 --> 00:51:15.114
look in the future, you're not even,

00:51:15.894 --> 00:51:16.976
not the future in the present.

00:51:17.016 --> 00:51:17.675
If you just do it a little

00:51:17.695 --> 00:51:19.117
like slightly differently, like, okay,

00:51:19.197 --> 00:51:19.958
now knowing the height of

00:51:19.978 --> 00:51:21.418
that air wick now base

00:51:21.458 --> 00:51:22.420
everything on that.

00:51:22.440 --> 00:51:23.139
Cause it's in the picture.

00:51:23.159 --> 00:51:24.141
There's a, there's a zero.

00:51:24.161 --> 00:51:25.021
You have a reference point.

00:51:26.282 --> 00:51:27.403
Well, like I mentioned to Dave,

00:51:27.543 --> 00:51:28.605
I think I know there are

00:51:28.784 --> 00:51:30.485
apps that people use for

00:51:30.545 --> 00:51:31.827
three D printing and you

00:51:31.867 --> 00:51:34.128
can three D scan a space.

00:51:34.148 --> 00:51:36.690
Um, you know, you just,

00:51:37.431 --> 00:51:38.972
once you start seeing,

00:51:39.293 --> 00:51:40.414
and that's the whole idea,

00:51:40.474 --> 00:51:41.675
I think of this show, right?

00:51:41.695 --> 00:51:43.155
The podcast it's look,

00:51:43.195 --> 00:51:44.737
we're not giving you finished ideas.

00:51:44.777 --> 00:51:45.538
We're not saying this is

00:51:45.577 --> 00:51:46.778
going to make you a million dollars.

00:51:46.818 --> 00:51:48.601
We're planting seeds in your head.

00:51:49.201 --> 00:51:50.501
And now you take that seed

00:51:50.541 --> 00:51:51.922
and you grow it and water

00:51:51.961 --> 00:51:53.061
it and fertilize it.

00:51:53.101 --> 00:51:54.121
And then it turns into

00:51:54.181 --> 00:51:55.322
something that could be

00:51:55.362 --> 00:51:56.663
completely different than

00:51:56.702 --> 00:51:58.043
what we're talking about here.

00:51:58.563 --> 00:52:00.603
But the whole idea between I

00:52:00.643 --> 00:52:01.724
think what all three of us

00:52:01.744 --> 00:52:04.045
share is there are so many

00:52:04.085 --> 00:52:05.204
different perspectives and

00:52:05.244 --> 00:52:06.065
points of view.

00:52:06.085 --> 00:52:07.246
And we just want to expose

00:52:07.266 --> 00:52:08.485
you to some of those ideas.

00:52:08.646 --> 00:52:10.027
The market is not saturated.

00:52:10.286 --> 00:52:11.447
I know it feels like that,

00:52:11.586 --> 00:52:14.148
but I'm telling you, the world is huge.

00:52:14.469 --> 00:52:15.648
And when you start to drive around,

00:52:15.668 --> 00:52:16.610
you realize how big it is.

00:52:17.289 --> 00:52:18.190
Just understand it's even

00:52:18.251 --> 00:52:18.811
bigger than that.

00:52:18.891 --> 00:52:21.331
It's a hundred times bigger than that.

00:52:21.652 --> 00:52:23.472
But we do want a one percent

00:52:23.512 --> 00:52:25.074
of any idea that you take

00:52:25.094 --> 00:52:26.213
from the show and then go

00:52:26.233 --> 00:52:27.295
and become a billionaire.

00:52:27.315 --> 00:52:28.175
We're just like one percent

00:52:28.255 --> 00:52:29.476
or have us on your podcast

00:52:29.496 --> 00:52:30.836
when you eventually become a billionaire.

00:52:30.956 --> 00:52:32.456
Hey, Stephen Dunn is here.

00:52:32.577 --> 00:52:34.378
I totally missed all of these comments.

00:52:34.418 --> 00:52:35.539
I was on the wrong screen.

00:52:37.090 --> 00:52:38.150
I want to know what the product was,

00:52:38.190 --> 00:52:38.530
Steven.

00:52:38.751 --> 00:52:39.271
What was, I mean,

00:52:39.431 --> 00:52:40.311
selling five hundred

00:52:40.512 --> 00:52:42.632
anything is not easy.

00:52:42.672 --> 00:52:43.652
Getting five hundred people

00:52:43.672 --> 00:52:44.753
to click like on something

00:52:45.094 --> 00:52:46.054
not simple these days,

00:52:46.114 --> 00:52:47.155
never mind pulling out your

00:52:47.175 --> 00:52:48.076
wallet and buying something.

00:52:48.096 --> 00:52:49.996
And I know Steven a bit.

00:52:50.077 --> 00:52:50.496
I don't know.

00:52:50.637 --> 00:52:52.717
I don't know the the product either.

00:52:52.777 --> 00:52:54.119
So we got to get him on or

00:52:54.139 --> 00:52:55.478
he's got to tell us if he's

00:52:55.498 --> 00:52:57.481
still here live or in the comments later.

00:52:57.541 --> 00:52:58.740
Yes, Steven, Pilates,

00:52:59.320 --> 00:53:01.422
gyro techniques or tonics

00:53:01.443 --> 00:53:03.744
or he's got a ton of stuff.

00:53:06.713 --> 00:53:07.155
All right, guys,

00:53:07.195 --> 00:53:08.719
let's hit the closing thoughts.

00:53:08.778 --> 00:53:09.581
Partying shot.

00:53:09.702 --> 00:53:10.282
What's on your mind?

00:53:10.302 --> 00:53:11.065
You got guys.

00:53:13.201 --> 00:53:13.920
Parting shot.

00:53:14.822 --> 00:53:15.161
Guys,

00:53:15.282 --> 00:53:17.081
if you're not following Tony Meritato

00:53:17.161 --> 00:53:18.402
on Facebook and LinkedIn,

00:53:18.583 --> 00:53:20.322
you absolutely need to connect with him.

00:53:21.384 --> 00:53:22.583
Subscribe to Learn Medicare

00:53:22.603 --> 00:53:24.445
Billing because Tony,

00:53:24.465 --> 00:53:25.264
you put out the most

00:53:25.284 --> 00:53:26.806
creative things and you do

00:53:26.885 --> 00:53:28.266
it because you're a creative,

00:53:28.306 --> 00:53:29.085
clever person.

00:53:29.427 --> 00:53:30.726
You're not trying to do it to show off.

00:53:31.847 --> 00:53:32.788
You're not posting all your

00:53:32.807 --> 00:53:33.867
videos all over social

00:53:33.887 --> 00:53:35.007
media like I do because I'm

00:53:35.047 --> 00:53:35.969
just trying to go right to

00:53:35.989 --> 00:53:36.588
that right hook.

00:53:37.588 --> 00:53:40.090
But Tony posts such creative

00:53:40.269 --> 00:53:42.070
and insightful and thoughtful stuff.

00:53:42.650 --> 00:53:44.693
Rob Binding and I had been saying it eight,

00:53:44.733 --> 00:53:46.074
nine, ten, whatever years ago.

00:53:47.474 --> 00:53:49.335
And so just please, Tony,

00:53:49.817 --> 00:53:50.456
keep it coming out.

00:53:50.496 --> 00:53:51.318
Keep pumping it out.

00:53:52.119 --> 00:53:55.541
It's a lot of text based posts.

00:53:55.581 --> 00:53:56.842
Sometimes you do videos,

00:53:57.882 --> 00:53:59.304
but it's really interesting stuff.

00:53:59.344 --> 00:54:00.284
It gets people talking.

00:54:00.304 --> 00:54:01.365
It gets people thinking.

00:54:02.786 --> 00:54:04.208
And this is for real.

00:54:05.088 --> 00:54:07.090
When I say I disagree with Tony on stuff,

00:54:07.490 --> 00:54:09.893
this is not to laugh on the show.

00:54:10.612 --> 00:54:11.672
Like if he says he doesn't

00:54:11.733 --> 00:54:12.452
believe manual therapy

00:54:12.474 --> 00:54:13.614
works and I say manual

00:54:13.634 --> 00:54:16.193
therapy does work and, you know, all that,

00:54:16.233 --> 00:54:19.815
like I actually generally agree with most,

00:54:19.954 --> 00:54:21.275
maybe seventy five percent

00:54:21.335 --> 00:54:23.016
of what Tony agrees with.

00:54:23.175 --> 00:54:23.795
And then, you know,

00:54:23.835 --> 00:54:25.237
other twenty five percent,

00:54:25.396 --> 00:54:27.456
I strongly disagree on some

00:54:27.476 --> 00:54:28.177
of his stances.

00:54:28.356 --> 00:54:29.637
And so, yeah,

00:54:29.677 --> 00:54:31.478
just give that's my parting shot.

00:54:31.717 --> 00:54:32.958
Follow Jimmy, follow Tony.

00:54:32.998 --> 00:54:34.159
These guys post great stuff.

00:54:34.219 --> 00:54:34.878
And that's why I'm just

00:54:34.918 --> 00:54:35.639
lucky to be here with them.

00:54:36.806 --> 00:54:39.166
Yeah, and I would say the same.

00:54:39.206 --> 00:54:41.887
It's not even just that I

00:54:41.947 --> 00:54:43.248
share the ideas that I'm

00:54:43.288 --> 00:54:44.847
trying to work through in my own head,

00:54:44.867 --> 00:54:46.449
but you guys have so many

00:54:46.548 --> 00:54:48.568
unique perspectives, so many ideas.

00:54:48.648 --> 00:54:49.869
The quiet ones are always

00:54:49.889 --> 00:54:51.210
the ones with the best ideas.

00:54:51.730 --> 00:54:54.231
So if you start sharing those thoughts,

00:54:54.471 --> 00:54:55.630
whether they're

00:54:55.670 --> 00:54:57.351
controversial or not doesn't matter.

00:54:57.992 --> 00:55:00.454
you allow your ideal client

00:55:00.474 --> 00:55:01.554
to start to understand

00:55:01.594 --> 00:55:02.675
what's important to you and

00:55:02.695 --> 00:55:04.456
that draws them to you.

00:55:04.936 --> 00:55:06.717
It's push versus pull marketing.

00:55:06.737 --> 00:55:07.277
You're never going to

00:55:07.318 --> 00:55:08.259
convince somebody you're

00:55:08.298 --> 00:55:10.639
the best by trying to tell

00:55:10.679 --> 00:55:11.561
them you're the best.

00:55:11.601 --> 00:55:12.501
You're going to convince

00:55:12.541 --> 00:55:14.143
them because they're going

00:55:14.163 --> 00:55:15.362
to get to understand and

00:55:15.402 --> 00:55:16.603
know you personally.

00:55:17.125 --> 00:55:17.385
Jimmy?

00:55:17.804 --> 00:55:18.025
Yeah,

00:55:18.125 --> 00:55:19.505
I'll yes and both of those with my

00:55:19.565 --> 00:55:20.027
parting shot,

00:55:20.067 --> 00:55:21.387
which is I think the

00:55:21.467 --> 00:55:23.949
hesitation for people to

00:55:23.969 --> 00:55:25.431
share things is I need to

00:55:25.451 --> 00:55:27.552
put out a finalized perfect product,

00:55:27.672 --> 00:55:30.193
a perfect tweet, a perfect PDF,

00:55:30.213 --> 00:55:31.135
a perfect solution.

00:55:31.474 --> 00:55:33.096
And I think I actually lost my way.

00:55:33.856 --> 00:55:35.157
maybe three or four years ago,

00:55:35.456 --> 00:55:37.418
when my podcast started to gain traction,

00:55:37.577 --> 00:55:38.197
I started to say, well,

00:55:38.237 --> 00:55:40.958
now I need to act a certain, I need to,

00:55:41.059 --> 00:55:42.119
I went from a student who

00:55:42.139 --> 00:55:44.139
launched a podcast and all

00:55:44.179 --> 00:55:45.519
my show was vulnerability

00:55:45.599 --> 00:55:46.860
and I don't really understand this,

00:55:47.260 --> 00:55:48.021
but in twenty minutes,

00:55:48.041 --> 00:55:48.701
we're going to understand a

00:55:48.760 --> 00:55:50.141
little bit more, maybe not everything.

00:55:50.621 --> 00:55:51.541
And then somewhere along the way,

00:55:51.561 --> 00:55:52.021
I was like, well,

00:55:52.141 --> 00:55:54.302
I need to be like everything else.

00:55:55.023 --> 00:55:56.204
And I started to do that and

00:55:56.224 --> 00:55:57.704
then had less success and

00:55:57.744 --> 00:55:59.144
was confused by it until

00:55:59.204 --> 00:56:00.184
someone smart was like,

00:56:00.284 --> 00:56:01.606
this doesn't sound like you.

00:56:01.746 --> 00:56:02.766
This sounds like you trying

00:56:02.806 --> 00:56:03.686
to be something else.

00:56:04.246 --> 00:56:05.666
So don't try to be something else.

00:56:06.068 --> 00:56:08.289
Aim for that authenticity by saying,

00:56:08.708 --> 00:56:09.768
by putting out eighty

00:56:09.809 --> 00:56:12.030
percent of an idea or I'm trying this.

00:56:12.130 --> 00:56:12.869
What do you think?

00:56:13.231 --> 00:56:14.411
That isn't social media.

00:56:14.650 --> 00:56:15.452
That's media.

00:56:16.192 --> 00:56:17.072
That is social.

00:56:17.371 --> 00:56:19.472
That's actually how you win at that game,

00:56:19.512 --> 00:56:20.153
knowing that you're never

00:56:20.213 --> 00:56:21.213
actually going to win at that game.

00:56:21.454 --> 00:56:22.695
but that's how to use that

00:56:22.755 --> 00:56:23.737
those platforms or these

00:56:23.777 --> 00:56:26.521
platforms to actually move

00:56:26.541 --> 00:56:27.384
your needle and other

00:56:27.423 --> 00:56:29.186
people's needle uh we'll be

00:56:29.206 --> 00:56:30.148
back on thursday do we have

00:56:30.168 --> 00:56:31.409
a front tease for thursday

00:56:31.449 --> 00:56:31.931
is there anything on

00:56:31.971 --> 00:56:34.494
thursday we're talking about I don't know

00:56:36.083 --> 00:56:37.545
I have the next level episode out.

00:56:37.565 --> 00:56:39.527
We talked about today, Scott Dickinson,

00:56:39.626 --> 00:56:41.088
who, by the way, listen to the episode.

00:56:41.128 --> 00:56:42.208
If you don't have an inkling

00:56:42.228 --> 00:56:44.010
of an idea of creating a product,

00:56:44.150 --> 00:56:45.030
he's going out of his way.

00:56:45.050 --> 00:56:46.331
He gets this a lot from people.

00:56:46.351 --> 00:56:48.373
He says PTs specifically who are like,

00:56:48.693 --> 00:56:49.373
I want to create a product.

00:56:49.414 --> 00:56:49.833
What do I do?

00:56:50.454 --> 00:56:52.155
He loves to share where he

00:56:52.275 --> 00:56:53.717
almost crashed and where he succeeded.

00:56:53.896 --> 00:56:55.237
Big, big, big fan of that.

00:56:55.518 --> 00:56:57.000
And Garrett Drumheller came out yesterday.

00:56:57.039 --> 00:56:58.121
He created the Nord stick

00:56:58.400 --> 00:56:59.021
and we're just mentioning

00:56:59.061 --> 00:56:59.722
two of their products.

00:56:59.742 --> 00:57:01.943
They each have more later on this week.

00:57:02.583 --> 00:57:03.485
Patrick and Helena are,

00:57:04.304 --> 00:57:04.666
Esmond,

00:57:04.706 --> 00:57:05.766
who I get to work with now at

00:57:05.786 --> 00:57:06.527
Vestibular First,

00:57:06.806 --> 00:57:08.688
they created a tech solution.

00:57:08.789 --> 00:57:09.909
That episode will be coming out.

00:57:09.929 --> 00:57:10.891
They created goggles that

00:57:10.911 --> 00:57:12.132
help vestibular therapists

00:57:12.831 --> 00:57:13.813
see in the dark and

00:57:13.873 --> 00:57:15.054
identify things you cannot

00:57:15.094 --> 00:57:16.195
see with the naked eye.

00:57:16.574 --> 00:57:18.157
And then we'll also have,

00:57:18.257 --> 00:57:19.117
I have five of these.

00:57:19.177 --> 00:57:19.978
Those are three.

00:57:20.057 --> 00:57:20.958
You do a lot of episodes,

00:57:20.978 --> 00:57:21.699
you start to forget.

00:57:22.739 --> 00:57:23.840
We got some reinvention of a

00:57:23.900 --> 00:57:26.063
rollator done by a physical therapist.

00:57:27.364 --> 00:57:28.545
So we'll have Matt Cummella.

00:57:28.644 --> 00:57:29.885
Matt Cummella will be on the show as well.

00:57:30.065 --> 00:57:31.768
So that'll be our five episodes this week.

00:57:33.324 --> 00:57:34.445
Maybe as a potential topic,

00:57:34.485 --> 00:57:36.005
Tony had some cane idea

00:57:36.045 --> 00:57:37.206
with like a hand and like

00:57:37.246 --> 00:57:38.887
your hand would go on the top of a hand.

00:57:39.228 --> 00:57:40.869
That sounds like we could make that.

00:57:41.289 --> 00:57:42.309
I feel like that could be a

00:57:42.349 --> 00:57:43.170
physical product.

00:57:43.449 --> 00:57:44.490
We get three D print it.

00:57:45.070 --> 00:57:46.072
Jimmy, did you hear about this?

00:57:46.112 --> 00:57:48.253
Like a cane where the, instead of a handle,

00:57:48.333 --> 00:57:49.653
it's like of, of hand.

00:57:49.753 --> 00:57:51.054
And then your hand goes in the hand.

00:57:51.375 --> 00:57:51.954
I don't know how that would

00:57:51.994 --> 00:57:52.715
work functionally.

00:57:52.755 --> 00:57:53.876
If the person doesn't have,

00:57:54.175 --> 00:57:54.536
what do you need?

00:57:54.577 --> 00:57:55.916
Like owner deviation.

00:57:56.538 --> 00:57:58.099
I believe when I saw that I started,

00:57:58.159 --> 00:57:59.259
I went to chat GPT and I

00:57:59.298 --> 00:58:00.500
came up with slightly

00:58:00.559 --> 00:58:01.840
inappropriate names for this.

00:58:02.641 --> 00:58:09.083
All beginning with the handy candy cane.

00:58:09.103 --> 00:58:09.963
There's a tease.

00:58:10.003 --> 00:58:10.623
We got it.

00:58:10.923 --> 00:58:14.224
I have those canes.

00:58:14.445 --> 00:58:15.985
It's a well.

00:58:18.106 --> 00:58:19.467
We'll see you guys on Thursday.

00:58:19.487 --> 00:58:21.027
Subscribe, watch and follow everywhere.