PT’s Existential Crisis: What Now?

WEBVTT

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there we go bt breakfast club live on

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this tuesday what do you think of the

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new graphics we're we're youtubers tony

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look at the swirls

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It's too much even for me.

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And I like, I'm overstimulated.

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I like this one, just the static graphic.

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We'll just keep that.

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I like them all.

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Whatever you want, man.

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It's your show.

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All right.

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You're cruising into work like a real

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clinic owner does.

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And we're talking about,

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what do you want to talk about?

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Do we go right to the Super Bowl

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conversation?

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First, no, no, no.

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Let's do this.

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First of all,

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can you see what I'm wearing today on

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my shirt?

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I see a name tag.

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That is, I believe it says James,

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James McKay, SPT, Marymount University.

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Wow.

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I was digging through my junk drawer

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looking for a screwdriver this morning,

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and I found my PT school name tag.

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This is the rite of passage.

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I actually suggested for a PT school

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fundraiser

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You know, you bring the alumni back,

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right?

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But, like,

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what you should do is you should pin

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your magnetic name tag on the wall.

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That's what you should do,

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and that's where you should leave it.

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And, you know, for a hundred bucks,

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you get to leave your name tag on

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the wall, but it goes toward whatever.

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I don't know.

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They probably want five hundred bucks.

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But the reason I put it on is

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we're probably not going to...

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You're doing Thanksgiving on Thursday,

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right?

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We're not going to do a live stream

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on Thursday.

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Yeah.

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So I ordered on Amazon.

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It did not come in.

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I wanted to make you and Dave giggle.

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I ordered...

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turkey hat it was essentially a cooked

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turkey hat and it was supposed to be

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here yesterday and it never showed up but

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I was gonna you know we were gonna

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kick off with what we're thankful for so

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let me I'll read what Dave Dave sent

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a super nice message I'll read it I

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wanted him to do like a selfie video

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like he does when he's running but he

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said grateful for both you guys have such

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a blast doing this show I know it's

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valuable for the audience I even watch or

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listen to some of our replays after

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they're published do you ever listen to

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what we say after we do it

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on a very rare occasion.

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I do too.

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On a rare, on a rare occasion.

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Cause someone will say that was cool.

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But you guys were talking about that.

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And I'm like, no recollection.

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Yeah.

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No recollection.

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I will.

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I mean,

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I used to tell people in radio,

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I would do the weather once an hour,

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every hour for five hours.

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And then I'd go home and be like,

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I wonder what the weather's going to be

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like tomorrow.

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Because it's a stream of consciousness.

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So it is unique.

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You're a little frozen,

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so I don't know if you're...

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I picked up the network,

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but I just dumped it.

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So I'm back on cellular.

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Perfect.

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All right.

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So I'm thankful for you guys.

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I love that message from Dave.

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He's got to do clinic owner things as

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well.

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But he's here in spirit.

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He'll be back next week.

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Thankfulness is what we're talking about.

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So I don't know.

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I wanted to say thankful for you guys

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for always...

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Otherwise,

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it's just me talking to myself or me

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talking to different guests all the time

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is awesome.

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But the consistency and not having to be

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the person that drives the bus the whole

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time is fantastic.

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I know I love to hear a sound

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of my own voice.

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I know it doesn't shock anybody.

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But I do like just being able to

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sit and be like, huh,

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I hadn't thought about it like that.

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Jump in if I want to,

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but I don't have to.

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So I'm appreciative about that.

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Not just podcast things.

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You're also good humans as well.

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Yeah, same for me.

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You know,

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it's one of those deals like I'm

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appreciative to the people that show up

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every Tuesday and Thursday morning,

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give us their time,

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give us their attention.

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I honor that and respect that.

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I'm appreciative to you and Dave.

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I can't believe we've been able to keep

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the podcast going.

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I'm sure there have been times both you

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guys were like, let's just quit it.

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Let it go.

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I've been like that.

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But, you know, we go through it.

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Yeah.

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And the fact is, I mean,

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we are living in the best time to

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be a human being on the planet Earth

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ever in the history of the world.

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There has never been a better time.

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So it's like there are so many things

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to be appreciative for.

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It does make me sad that I see

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so much frustration, so much anger,

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like so many people that they're working

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so hard to find things to be upset

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about.

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Yeah, almost.

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It's not that complicated.

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Yeah.

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You sound like Gary Vee.

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Like that's his whole thing.

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One in he's got this number or something

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that someone said,

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which is like the odds of you being

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born, just being born.

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And he's also like, dude,

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feel you're born in America right now.

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Like.

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Pretty privileged.

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I mean, I don't care what you think.

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I mean, it's a dumpster fire.

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It's like I know.

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But, you know, you don't have cholera.

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I'm not saying everything's perfect.

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Please don't think we're not.

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But like, you know,

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we're talking to you from my living room

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in your car and we're touching dozens of

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people in a live stream, hundreds,

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if not thousands,

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for the episodes that we you know,

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when we publish these later.

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It's a little wild.

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So like, I mean,

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I heard someone say before,

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he said it in private,

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so I won't say who it was,

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but he's like,

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I see a lot of physical therapists get

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handed like these tools, these phones.

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I got a new phone, by the way.

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And he's like,

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it's almost as if as if you handed

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someone TheraBand and they made a

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slingshot out of it.

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It's like you could be getting strong with

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it, but you're using it wrong.

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And I see people on the phones bitching

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and I'm like, I get it.

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I bitch, too.

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I just bitch to the hockey company because

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my skate broke the everyday during a game.

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But like, I get it.

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You could do a lot of there's a

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lot of positive things you can do with

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these things as well.

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And so let's focus on those things with

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that radio segue.

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I mean,

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the talk of the town since our last

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live stream,

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when did I think this whole thing dropped

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like on Friday?

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And we do our live stream Tuesdays and

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Thursdays.

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Apparently,

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this is this was already known by the

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people that be for a while.

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It's just it hit some website and then

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somebody did a video.

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I did a video because I was so

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tired of people just going around with

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misinformation.

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I just took the press release,

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threw it through AI and made a video.

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And I got what was my most viewed

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video ever.

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That's when you know it's a topic.

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Almost a thousand views just on Instagram

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for this thirty eight second video of me

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explaining this big thing.

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So how do you break it down?

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What's happening, Tony?

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Explain it to me,

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even though I have the press release.

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So just for context back to I remember,

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you know,

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I scroll through TikTok for for different

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reasons than I scroll through Instagram,

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different than I scroll through Facebook

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and other.

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I get a lot of really good information

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from Facebook.

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Facebook is still my platform of choice

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for reasonable information.

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Yeah.

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Anyway, scrolling through TikTok.

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flooded with, you know,

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horrible messages from from frustrated

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people.

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And I start seeing this trend of, oh,

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my profession is not a profession and I'm

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not a professional and people complaining

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about all that kind of stuff.

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So like, what are they talking about?

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You know, long story short,

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I do the research.

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I look at it from my perspective.

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Yes, the government's out of money.

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Yes,

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we've been operating at a deficit for a

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decade and more.

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Yes,

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prices are up on everything because of

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inflation, because of these things, right?

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So there are these financial influences.

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This is a big thing.

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It's not just any one profession.

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And it's, look,

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the Department of Education,

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which is far from like this right-wing

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conservative, you know, group, says, hey,

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we're going to reclassify things.

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These are the codes.

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These are the rules of these codes.

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Based on these codes,

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this is where we're going to put each

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of these professions, right?

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And so nursing, physical therapy,

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all these guys got thrown into this.

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We're going to limit lifetime borrowing

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limits, borrowing amounts.

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You probably know even better than me,

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but I'm going to say a hundred thousand.

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If you're not a professional,

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two hundred thousand.

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If you are,

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it's federally backed loans are limited to

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that on a lifetime basis.

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And that's it.

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Like, it's not anti women.

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It's not anti poor.

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It's not anti all of these things.

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Like all of us are going to come

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to this and me included.

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My bias is stop giving away tax dollars

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to, you know,

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every single cause that's out there

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because we can't afford it.

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We can't afford it.

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so now we, we hear, Oh,

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students are not going to be able to

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afford a DPT degree.

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Students couldn't afford it before.

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It's true.

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You know, like we're not saying, yeah,

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we're not saying we're going to reduce the

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cost of the education.

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We're going to say,

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you can't borrow more than you can pay

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back.

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You can't borrow more than this amount

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from government sources,

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governments from tax dollars.

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You can't borrow from tax dollars.

00:08:56.900 --> 00:08:56.980
Uh,

00:08:57.682 --> 00:08:58.381
I think it's fine.

00:08:58.422 --> 00:08:59.863
I think the problems we had before are

00:08:59.883 --> 00:09:00.663
gonna persist.

00:09:01.003 --> 00:09:02.823
We already have a shortage of PTs.

00:09:03.203 --> 00:09:06.985
We already have challenges staffing in

00:09:07.125 --> 00:09:08.385
healthcare anyway.

00:09:09.147 --> 00:09:10.927
What we need is we need to control

00:09:10.986 --> 00:09:11.467
cost.

00:09:12.368 --> 00:09:14.528
Maybe this does something to do it.

00:09:14.568 --> 00:09:15.328
Maybe it doesn't.

00:09:15.389 --> 00:09:19.091
We need to grow the workforce.

00:09:19.691 --> 00:09:21.552
It's not gonna happen in the current

00:09:21.572 --> 00:09:22.111
environment.

00:09:22.371 --> 00:09:23.653
What do you understand?

00:09:23.773 --> 00:09:24.932
You're the one that made the video.

00:09:25.072 --> 00:09:26.354
I didn't even put out a video.

00:09:27.071 --> 00:09:28.711
So go ahead.

00:09:28.751 --> 00:09:29.331
Yeah, yeah, yeah.

00:09:29.471 --> 00:09:32.413
It's limits on federal loans.

00:09:32.813 --> 00:09:34.875
Private loans are still through the roof.

00:09:34.934 --> 00:09:37.235
I'm not saying this is going to change

00:09:37.275 --> 00:09:38.456
things for people who can afford to go

00:09:38.496 --> 00:09:38.836
to school.

00:09:39.618 --> 00:09:41.138
Here's the thing that you and I,

00:09:41.317 --> 00:09:43.359
and you helped me focus on this as

00:09:43.418 --> 00:09:43.659
much.

00:09:44.240 --> 00:09:45.941
Sometimes I'm like a box of cats, right?

00:09:46.620 --> 00:09:47.922
Can you control this?

00:09:48.922 --> 00:09:50.822
Well, you can write your legislator.

00:09:51.263 --> 00:09:51.582
Great.

00:09:52.203 --> 00:09:53.063
Do that.

00:09:53.524 --> 00:09:54.845
I'm not crapping on that.

00:09:54.884 --> 00:09:55.625
You should do that.

00:09:56.125 --> 00:09:58.505
But you shouldn't do that and then sit

00:09:58.525 --> 00:10:00.067
there like this with your arms crossed and

00:10:00.086 --> 00:10:00.466
say, well,

00:10:00.486 --> 00:10:01.567
I'm going to wait for something to happen

00:10:01.587 --> 00:10:01.707
now.

00:10:02.323 --> 00:10:03.063
Okay, wait, wait, wait.

00:10:03.083 --> 00:10:04.725
The funniest one that I saw,

00:10:05.044 --> 00:10:06.205
there were a couple, you know,

00:10:06.225 --> 00:10:08.306
you see themes through these posts.

00:10:09.285 --> 00:10:10.767
A couple of the posts were like,

00:10:11.086 --> 00:10:12.006
take action.

00:10:12.067 --> 00:10:13.268
We need to take action.

00:10:13.327 --> 00:10:14.408
We need to make a difference.

00:10:14.447 --> 00:10:15.428
We need to do things.

00:10:15.448 --> 00:10:16.428
I'm like, all right, yeah.

00:10:16.808 --> 00:10:17.808
Let's see what they're going to do.

00:10:17.849 --> 00:10:18.970
Let's see what they're going to say.

00:10:19.950 --> 00:10:22.130
The action was write your congressperson.

00:10:22.150 --> 00:10:23.370
Right, right, right.

00:10:23.390 --> 00:10:24.572
That is not action.

00:10:24.812 --> 00:10:24.971
Right.

00:10:25.011 --> 00:10:26.451
That has no impact,

00:10:26.892 --> 00:10:28.432
is not in your control.

00:10:28.852 --> 00:10:30.514
Like, take action.

00:10:30.813 --> 00:10:31.214
Go ahead.

00:10:31.479 --> 00:10:32.600
That's what I wanted to say,

00:10:32.659 --> 00:10:34.301
which is by all means, do that.

00:10:34.922 --> 00:10:35.702
I think you should.

00:10:36.263 --> 00:10:37.604
One of my really good friends growing up

00:10:37.644 --> 00:10:38.764
is now a state assemblyman.

00:10:38.825 --> 00:10:40.586
And I go and he's shown me.

00:10:41.596 --> 00:10:42.115
Because I work,

00:10:42.216 --> 00:10:43.256
I help him out and I volunteer in

00:10:43.277 --> 00:10:43.638
his office.

00:10:43.857 --> 00:10:46.399
He has a spreadsheet of every email,

00:10:46.900 --> 00:10:49.423
text message, any message that comes in,

00:10:49.722 --> 00:10:51.284
who the person is, where they live,

00:10:51.664 --> 00:10:52.725
and what their complaint is.

00:10:53.086 --> 00:10:54.586
And he shows me if a person complains

00:10:54.606 --> 00:10:55.067
ten times,

00:10:55.307 --> 00:10:56.489
their name is on the list ten times.

00:10:56.828 --> 00:10:59.192
He's like, this takes hours to compile.

00:10:59.351 --> 00:11:00.413
But they do it because he's like,

00:11:00.432 --> 00:11:00.952
this is what we do.

00:11:01.312 --> 00:11:04.316
By all means, do that.

00:11:04.395 --> 00:11:05.897
But then, Tony,

00:11:05.977 --> 00:11:07.958
what has this changed on the other side

00:11:07.999 --> 00:11:08.519
of the coin?

00:11:10.291 --> 00:11:11.951
The designation of – by the way,

00:11:12.292 --> 00:11:13.451
from what someone explained,

00:11:13.471 --> 00:11:14.732
and we should bring someone on like Rich

00:11:14.773 --> 00:11:15.192
Severin.

00:11:15.332 --> 00:11:17.374
Rich is just – he just does this,

00:11:17.714 --> 00:11:18.933
and he's a smart dude.

00:11:19.453 --> 00:11:21.235
And he's – there's a lot of jargon

00:11:21.254 --> 00:11:22.456
and words that get thrown around,

00:11:22.475 --> 00:11:23.355
but he's like, well,

00:11:23.515 --> 00:11:25.157
actually – and it sounds like people like

00:11:25.216 --> 00:11:26.876
Rich or Dana, who's in the comments.

00:11:26.897 --> 00:11:27.756
I'll read your comment in a second.

00:11:28.077 --> 00:11:29.597
It sounds like they're trying to nitpick,

00:11:29.898 --> 00:11:31.918
but you kind of have to with words

00:11:32.058 --> 00:11:32.678
at this level.

00:11:32.899 --> 00:11:34.440
Well, actually, to get it right.

00:11:34.779 --> 00:11:37.240
So what they're actually saying is –

00:11:38.034 --> 00:11:39.856
We were never actually designated as a

00:11:39.897 --> 00:11:41.437
professional degree anyway.

00:11:42.259 --> 00:11:43.298
That's what I'm understanding.

00:11:43.679 --> 00:11:46.081
This is just saying it was sort of

00:11:46.121 --> 00:11:47.243
we weren't designated it,

00:11:47.263 --> 00:11:48.203
but they let it slide.

00:11:49.345 --> 00:11:50.686
Now they're saying we're actually going to

00:11:50.725 --> 00:11:53.989
stick to the actual rule that wasn't a

00:11:54.048 --> 00:11:54.288
thing.

00:11:54.668 --> 00:11:55.850
So they're not taking anything away.

00:11:56.650 --> 00:11:57.431
It's like in sales.

00:11:57.471 --> 00:11:58.091
I lost the deal.

00:11:58.152 --> 00:11:59.033
You never had the deal.

00:11:59.373 --> 00:12:00.553
You never had the deal.

00:12:00.774 --> 00:12:02.196
You can't lose a deal you didn't have.

00:12:02.918 --> 00:12:03.778
right?

00:12:03.818 --> 00:12:05.078
No one came in and took anything.

00:12:05.799 --> 00:12:06.821
It also doesn't change.

00:12:06.860 --> 00:12:08.182
Like, and listen, I get it.

00:12:08.261 --> 00:12:08.442
Like,

00:12:09.121 --> 00:12:10.702
and I think we had discussions online or

00:12:10.722 --> 00:12:12.543
maybe it's internal or both, which is,

00:12:12.924 --> 00:12:14.044
this is an emotional thing.

00:12:14.485 --> 00:12:14.966
Someone just,

00:12:15.166 --> 00:12:16.407
someone just talked crap about your

00:12:16.447 --> 00:12:16.667
mother.

00:12:16.687 --> 00:12:18.067
Do you know what I mean?

00:12:18.107 --> 00:12:19.629
Like, why does that hurt so bad?

00:12:19.708 --> 00:12:21.129
It's because it's your mom, right?

00:12:21.149 --> 00:12:22.051
Your mom is still what?

00:12:22.110 --> 00:12:23.371
No, that's why it burns.

00:12:23.611 --> 00:12:25.533
That's why kids do it on the playground.

00:12:25.552 --> 00:12:28.534
It burns, but that's not what's happening.

00:12:28.634 --> 00:12:29.655
You're still a professional.

00:12:29.816 --> 00:12:30.355
We still love you.

00:12:30.375 --> 00:12:31.157
You still do great things.

00:12:32.601 --> 00:12:33.102
Yeah, I mean,

00:12:33.163 --> 00:12:35.543
we got the your mama's so fat jokes.

00:12:35.683 --> 00:12:36.544
My mama was fat.

00:12:36.565 --> 00:12:39.147
It's going to hurt my feelings,

00:12:39.287 --> 00:12:40.748
but that's the way it was.

00:12:40.768 --> 00:12:41.288
She was.

00:12:41.888 --> 00:12:43.730
This is a situation where, like you said,

00:12:43.850 --> 00:12:45.211
I hear some people say, well,

00:12:45.250 --> 00:12:47.491
they changed the designation.

00:12:47.591 --> 00:12:48.793
I hear other people say, no,

00:12:49.594 --> 00:12:50.453
they didn't change it.

00:12:50.474 --> 00:12:52.254
They're just this is the code.

00:12:52.755 --> 00:12:52.916
Now,

00:12:52.995 --> 00:12:55.677
somebody one person said something really

00:12:55.717 --> 00:12:56.258
impactful,

00:12:56.298 --> 00:12:58.578
which was this was a poor choice of

00:12:58.679 --> 00:12:59.059
words.

00:12:59.639 --> 00:13:00.980
And that's really that triggered the

00:13:01.020 --> 00:13:02.341
emotional responses.

00:13:02.783 --> 00:13:04.104
You know, these aren't professional.

00:13:04.163 --> 00:13:06.865
These are graduate degrees like just just

00:13:06.946 --> 00:13:07.547
use numbers.

00:13:07.586 --> 00:13:10.369
So nobody nobody here is I'm not a

00:13:10.428 --> 00:13:11.129
professional.

00:13:11.610 --> 00:13:13.051
You're still going to get paid the same.

00:13:13.071 --> 00:13:14.432
You're still going to have your your

00:13:14.493 --> 00:13:14.993
titles.

00:13:15.033 --> 00:13:16.254
You're still going to have all of that

00:13:16.313 --> 00:13:16.634
stuff.

00:13:16.653 --> 00:13:18.816
This has nothing to do with those of

00:13:18.855 --> 00:13:21.739
you that are already working as DPT's.

00:13:23.355 --> 00:13:24.856
But the media and all of that,

00:13:24.917 --> 00:13:27.299
you know, and then again, we go into,

00:13:27.639 --> 00:13:27.840
well,

00:13:27.879 --> 00:13:30.403
this is going to suppress or repress.

00:13:30.423 --> 00:13:31.585
I don't even know what the word is.

00:13:31.945 --> 00:13:33.626
Certain populations and it's going to make

00:13:33.667 --> 00:13:37.231
it physical therapy is a rich person's

00:13:37.292 --> 00:13:37.851
profession.

00:13:38.432 --> 00:13:40.534
Because if you can't afford,

00:13:40.715 --> 00:13:42.816
like we're all rich to begin with,

00:13:42.895 --> 00:13:44.937
rich relative to the rest of the world,

00:13:45.278 --> 00:13:47.539
rich relative to other populations.

00:13:47.940 --> 00:13:51.383
Like the reality is we have so many

00:13:51.462 --> 00:13:53.124
of these benefits already.

00:13:54.264 --> 00:13:55.905
I understand the frustration,

00:13:55.946 --> 00:13:57.967
but taking somebody in a low income

00:13:58.067 --> 00:13:59.908
socioeconomic group and saying, hey,

00:14:00.249 --> 00:14:01.710
you can borrow four hundred thousand

00:14:01.750 --> 00:14:03.572
dollars from the taxpayer to pay for a

00:14:03.611 --> 00:14:05.812
degree that's going to pay you back eighty

00:14:05.852 --> 00:14:06.634
thousand a year.

00:14:07.173 --> 00:14:08.355
And if you want to have kids in

00:14:08.394 --> 00:14:08.835
a family,

00:14:08.855 --> 00:14:10.135
you're only going to be in the career

00:14:10.155 --> 00:14:11.236
for seven years.

00:14:11.797 --> 00:14:14.359
You know, like that makes no sense.

00:14:14.798 --> 00:14:15.678
Yeah.

00:14:15.698 --> 00:14:16.679
Dana's in the comments.

00:14:16.799 --> 00:14:18.100
This is like sort of Dana's world.

00:14:18.120 --> 00:14:18.942
She comments a lot.

00:14:20.643 --> 00:14:21.604
I just sent her a message.

00:14:21.703 --> 00:14:22.745
I mean, she's in the comments.

00:14:22.784 --> 00:14:23.586
I'd rather just have her.

00:14:23.625 --> 00:14:25.248
So, Dana, check your LinkedIn.

00:14:26.149 --> 00:14:28.269
I just slid into your DMs if you

00:14:28.289 --> 00:14:29.191
want to jump on the show.

00:14:29.792 --> 00:14:31.393
David saying your mom is so fat,

00:14:31.413 --> 00:14:33.154
her belt size is the equator.

00:14:34.056 --> 00:14:34.235
You know,

00:14:34.255 --> 00:14:35.736
the rock station I used to run,

00:14:35.937 --> 00:14:37.399
it was some people's favorite day of the

00:14:37.418 --> 00:14:37.639
year.

00:14:37.879 --> 00:14:39.461
Do you know the comedian Paula Poundstone?

00:14:40.304 --> 00:14:40.504
Yeah.

00:14:40.785 --> 00:14:42.388
Like an old comedian, but she's awesome.

00:14:42.748 --> 00:14:43.369
Yeah.

00:14:43.629 --> 00:14:44.850
And she had this whole, like,

00:14:44.910 --> 00:14:46.614
twenty minutes on your mama jokes.

00:14:47.174 --> 00:14:49.238
And I would play them in between songs

00:14:49.477 --> 00:14:51.120
all day on Mother's Day.

00:14:51.179 --> 00:14:52.241
And mothers thought,

00:14:53.043 --> 00:14:54.565
because they're just so ridiculous.

00:14:55.206 --> 00:14:56.408
It was some of the best content we

00:14:56.447 --> 00:14:56.967
ever made.

00:14:57.509 --> 00:14:58.830
Because it was so tongue-in-cheek.

00:14:58.950 --> 00:14:59.671
But it is.

00:14:59.730 --> 00:15:00.831
It's like your mom is so fat,

00:15:00.993 --> 00:15:02.094
her belt size is the equator.

00:15:02.653 --> 00:15:03.554
We should do that on this show.

00:15:03.735 --> 00:15:04.676
It wouldn't make any sense.

00:15:04.855 --> 00:15:06.418
Seventy percent of our profession are

00:15:06.437 --> 00:15:06.837
females.

00:15:07.158 --> 00:15:07.958
A lot of them are mothers.

00:15:08.340 --> 00:15:09.120
It would kill our audience.

00:15:09.160 --> 00:15:10.402
But I think they'd laugh at it.

00:15:10.422 --> 00:15:11.163
Dana's saying a lot.

00:15:11.222 --> 00:15:11.923
So I want to read some of the

00:15:11.942 --> 00:15:12.624
stuff she's saying.

00:15:12.663 --> 00:15:14.566
But Dana, check your LinkedIn DMs.

00:15:15.066 --> 00:15:15.907
I did slide in there if you want

00:15:15.927 --> 00:15:17.048
to just come on and say these things.

00:15:17.509 --> 00:15:19.230
She's saying what's happening is required

00:15:19.250 --> 00:15:20.731
for the Department of Ed to implement the

00:15:20.812 --> 00:15:21.592
One Beautiful Bill Act.

00:15:21.712 --> 00:15:24.414
So this is this started the domino fell

00:15:24.434 --> 00:15:25.215
a long time ago.

00:15:25.254 --> 00:15:26.696
It's like now you're feeling the fifteenth

00:15:26.735 --> 00:15:28.236
domino because now it's about you.

00:15:28.336 --> 00:15:28.756
I get it.

00:15:29.498 --> 00:15:30.118
And you're right.

00:15:30.177 --> 00:15:31.038
The video that I made,

00:15:31.099 --> 00:15:32.658
I said the limit was one hundred thousand

00:15:32.698 --> 00:15:34.039
dollars because I looked at twenty

00:15:34.100 --> 00:15:35.821
thousand and said college and multiplied

00:15:35.860 --> 00:15:36.221
by four.

00:15:36.261 --> 00:15:37.721
But PT school is usually three years.

00:15:37.782 --> 00:15:38.883
So it's really seventy five K.

00:15:39.283 --> 00:15:41.725
I wonder how that changes for.

00:15:42.748 --> 00:15:44.448
Hybrid programs that are two years.

00:15:44.469 --> 00:15:45.190
Someone like Dana would know.

00:15:46.971 --> 00:15:48.511
This is an attempt to address the school

00:15:48.591 --> 00:15:50.092
loan issue and was put through the

00:15:50.133 --> 00:15:51.173
reconciliation bill.

00:15:51.254 --> 00:15:52.815
This isn't just for healthcare

00:15:52.835 --> 00:15:53.455
professionals too.

00:15:54.056 --> 00:15:55.535
More to say that I can convey on

00:15:55.576 --> 00:15:56.177
messaging here.

00:15:56.216 --> 00:15:57.197
I can explain sometime.

00:15:57.717 --> 00:15:59.298
And she can explain now because Dana's

00:15:59.318 --> 00:15:59.479
here.

00:15:59.519 --> 00:16:00.279
Dana, can you hear us?

00:16:00.299 --> 00:16:01.240
Oh, and then she's out.

00:16:02.941 --> 00:16:03.422
Call us back.

00:16:06.504 --> 00:16:08.304
I know some people do go deep and

00:16:08.325 --> 00:16:09.426
they were saying, well, look at this.

00:16:10.618 --> 00:16:12.580
It's – look at all the things.

00:16:12.600 --> 00:16:16.624
They're all female-dominated professions.

00:16:17.024 --> 00:16:17.865
But from what Dana's saying,

00:16:17.884 --> 00:16:20.567
it's not just for healthcare providers.

00:16:20.908 --> 00:16:21.589
Dana, can you hear me?

00:16:21.849 --> 00:16:22.210
Yep.

00:16:22.230 --> 00:16:22.730
Sorry.

00:16:23.051 --> 00:16:24.611
I popped myself off by accident.

00:16:24.751 --> 00:16:26.234
You're required – you have to say

00:16:26.313 --> 00:16:27.735
long-time listener, first-time caller.

00:16:27.754 --> 00:16:28.436
That's actually –

00:16:28.806 --> 00:16:29.927
Long time listener.

00:16:30.027 --> 00:16:31.048
I think second time caller.

00:16:31.067 --> 00:16:32.629
Yeah, she's been on the show before.

00:16:34.169 --> 00:16:34.551
All right.

00:16:34.571 --> 00:16:35.610
So what have we gotten right?

00:16:35.630 --> 00:16:36.312
What have we gotten wrong?

00:16:36.451 --> 00:16:38.212
So Dana, first, just for context,

00:16:38.514 --> 00:16:40.054
explain what your superpowers are.

00:16:40.595 --> 00:16:41.096
You're a PT,

00:16:41.135 --> 00:16:42.437
but you do weird stuff in a cool

00:16:42.456 --> 00:16:42.817
way.

00:16:43.557 --> 00:16:43.937
Yeah.

00:16:44.118 --> 00:16:45.298
I work in public policy,

00:16:45.339 --> 00:16:48.260
but not specifically for physical therapy.

00:16:48.301 --> 00:16:49.903
I work in public policy for a very

00:16:49.942 --> 00:16:50.962
large organization.

00:16:50.982 --> 00:16:51.144
And

00:16:51.783 --> 00:16:54.005
I cover healthcare delivery and

00:16:54.025 --> 00:16:55.647
value-based care issues for that

00:16:55.706 --> 00:16:56.366
organization.

00:16:56.407 --> 00:16:56.787
So, like,

00:16:56.807 --> 00:16:58.288
I'm on the government affairs team,

00:16:58.327 --> 00:17:00.169
so this is my bailiwig,

00:17:00.230 --> 00:17:01.309
although I did have to do a little

00:17:01.350 --> 00:17:03.591
research on the Department of Education.

00:17:03.611 --> 00:17:05.973
I'm used to dealing with the Department of

00:17:06.013 --> 00:17:07.934
Health and Human Services, as we all know.

00:17:08.434 --> 00:17:08.895
Yes.

00:17:08.935 --> 00:17:09.355
But they do.

00:17:09.536 --> 00:17:11.076
Okay, so here's what this is about.

00:17:11.257 --> 00:17:11.897
In H.R.

00:17:12.077 --> 00:17:12.238
One,

00:17:12.278 --> 00:17:14.298
which is the One Big Beautiful Bill Act,

00:17:14.459 --> 00:17:15.099
or it's...

00:17:15.680 --> 00:17:18.240
actually now named something like Saving

00:17:18.300 --> 00:17:19.760
Taxpayers or something or other.

00:17:20.342 --> 00:17:20.741
Anyway,

00:17:20.862 --> 00:17:22.662
what it did was it put this in

00:17:22.701 --> 00:17:23.021
place.

00:17:23.102 --> 00:17:25.502
It named as part one section of the

00:17:25.542 --> 00:17:25.903
bill.

00:17:26.624 --> 00:17:28.483
It designated here's a professional,

00:17:28.523 --> 00:17:30.964
here's a non-professional for the purposes

00:17:31.265 --> 00:17:34.286
of the school loan caps,

00:17:34.326 --> 00:17:35.625
the federal school loan caps that are

00:17:35.645 --> 00:17:36.666
subsidized by them.

00:17:37.307 --> 00:17:41.150
But although I really thought when I first

00:17:41.250 --> 00:17:44.031
read this that this was mostly about that

00:17:44.173 --> 00:17:46.354
low rate that the government was offering

00:17:46.374 --> 00:17:47.075
for these loans,

00:17:47.634 --> 00:17:48.715
that may be part of it.

00:17:48.776 --> 00:17:52.298
But part of it is this is the

00:17:52.378 --> 00:17:54.280
sentiment right now around.

00:17:55.861 --> 00:17:58.521
wanting to curb school loans that are

00:17:58.541 --> 00:17:59.362
taken out.

00:17:59.481 --> 00:18:01.903
I think the interesting part is like for

00:18:01.942 --> 00:18:04.823
many of us, I actually very much agree.

00:18:05.323 --> 00:18:07.544
I kind of follow that philosophy of the,

00:18:08.203 --> 00:18:08.364
you know,

00:18:08.384 --> 00:18:09.683
financial planners that say you should

00:18:09.723 --> 00:18:12.025
never take school loans in excess of your

00:18:12.105 --> 00:18:12.605
first,

00:18:12.625 --> 00:18:14.125
what you're going to make your first year.

00:18:14.424 --> 00:18:15.505
That assumes you're going to make

00:18:15.525 --> 00:18:17.605
significantly more after that as well.

00:18:18.246 --> 00:18:20.768
So it's not that what they did is

00:18:20.807 --> 00:18:22.848
illogical for our profession,

00:18:22.888 --> 00:18:24.869
but what's not a good idea,

00:18:25.330 --> 00:18:26.351
in my opinion,

00:18:26.490 --> 00:18:28.512
what we need to be careful about is

00:18:28.593 --> 00:18:30.773
who's making this determination, right?

00:18:30.814 --> 00:18:32.994
Like, do we really,

00:18:33.336 --> 00:18:34.536
and I think this is where the shtick

00:18:34.576 --> 00:18:34.696
is,

00:18:34.717 --> 00:18:38.818
do we really want the nomenclature to be

00:18:38.858 --> 00:18:40.599
defined this way, right?

00:18:40.640 --> 00:18:42.320
Professional versus non-professional.

00:18:42.340 --> 00:18:42.961
Right, right.

00:18:43.442 --> 00:18:46.803
And do we want the limits put on

00:18:46.942 --> 00:18:51.003
us to take these low interest rate loans,

00:18:51.964 --> 00:18:54.506
you know, put on us through this?

00:18:54.546 --> 00:18:57.286
That now has to go through rulemaking,

00:18:57.326 --> 00:18:58.666
by the way, through the Department of Ed.

00:18:58.707 --> 00:18:59.807
And like I put in the comments,

00:19:00.146 --> 00:19:01.928
the cap is not a hundred grand for

00:19:02.067 --> 00:19:02.228
us.

00:19:02.307 --> 00:19:03.768
We have twenty five a year.

00:19:03.788 --> 00:19:04.709
It takes seventy five.

00:19:05.729 --> 00:19:06.910
It's only seventy five.

00:19:06.970 --> 00:19:07.250
Right.

00:19:07.269 --> 00:19:09.811
So so what happens when something is put

00:19:09.832 --> 00:19:12.173
into law is the agency that's responsible

00:19:12.192 --> 00:19:15.055
for implementing and managing that law.

00:19:15.095 --> 00:19:16.895
They have to put it through rulemaking.

00:19:16.935 --> 00:19:19.037
So the the notice and comment rulemaking

00:19:19.096 --> 00:19:19.458
cycle.

00:19:19.538 --> 00:19:20.837
So something that's going to be put in

00:19:20.877 --> 00:19:22.019
place that, you know,

00:19:22.058 --> 00:19:23.779
we don't have an option around once it's

00:19:23.799 --> 00:19:24.340
in place.

00:19:24.780 --> 00:19:26.501
It goes out for comments.

00:19:26.582 --> 00:19:28.282
The Department of Education has to go

00:19:28.303 --> 00:19:29.243
through this process.

00:19:29.544 --> 00:19:30.765
They have to get feedback.

00:19:31.585 --> 00:19:34.186
And they can, to some degree,

00:19:34.267 --> 00:19:37.348
they have the authority to shape some of

00:19:37.388 --> 00:19:38.430
the specifics.

00:19:38.930 --> 00:19:40.250
So this starts to get down a real

00:19:40.290 --> 00:19:41.092
nerdy rabbit hole.

00:19:41.132 --> 00:19:42.492
But it's possible that through the

00:19:42.653 --> 00:19:45.855
alternate definition for professional,

00:19:45.915 --> 00:19:48.517
which was thrown out there in this memo

00:19:48.537 --> 00:19:49.897
that the DOE put out.

00:19:50.318 --> 00:19:51.640
And when you kind of look at the

00:19:51.680 --> 00:19:53.320
qualifications for professional,

00:19:53.381 --> 00:19:56.303
it's possible that this can be influenced

00:19:56.323 --> 00:19:57.943
through the notice and comment rulemaking

00:19:57.983 --> 00:19:58.464
process.

00:19:58.484 --> 00:19:58.585
Yeah.

00:19:58.944 --> 00:19:59.865
That being said,

00:20:00.227 --> 00:20:03.150
there is a tremendous amount of backlash

00:20:03.190 --> 00:20:05.152
by the nursing profession,

00:20:05.932 --> 00:20:07.976
practitioners and a bunch of others.

00:20:08.455 --> 00:20:09.538
Who else was on the list?

00:20:09.597 --> 00:20:09.718
I mean,

00:20:09.758 --> 00:20:11.200
I've seen the list screenshotted four

00:20:11.220 --> 00:20:11.779
thousand times.

00:20:11.941 --> 00:20:13.281
Nurses, PTs, OTs.

00:20:13.362 --> 00:20:14.242
Who else was on the list?

00:20:14.363 --> 00:20:14.644
NP?

00:20:14.683 --> 00:20:15.104
No.

00:20:15.203 --> 00:20:15.464
NP's?

00:20:15.805 --> 00:20:16.105
Yep.

00:20:16.204 --> 00:20:18.205
NPs and PAs are not professional.

00:20:18.246 --> 00:20:21.007
So there's a certain code that designates

00:20:21.067 --> 00:20:23.807
the professional designation that is

00:20:24.387 --> 00:20:26.729
aligned with physician, dentist, etc.

00:20:27.329 --> 00:20:29.430
So you have to hit that threshold,

00:20:29.450 --> 00:20:33.332
which also requires credit hours or more.

00:20:34.011 --> 00:20:35.692
And it may even require a doctoral degree.

00:20:35.993 --> 00:20:38.595
So like we have things like theology

00:20:38.634 --> 00:20:40.856
degrees are considered professionals,

00:20:42.218 --> 00:20:42.538
right?

00:20:43.337 --> 00:20:44.880
People very much were pointing out

00:20:44.900 --> 00:20:47.060
chiropractors and veterinarians.

00:20:48.201 --> 00:20:48.541
Right.

00:20:48.682 --> 00:20:50.143
And that's the chiropractic thing is a

00:20:50.202 --> 00:20:51.243
little unusual,

00:20:51.384 --> 00:20:53.305
but it's the veterinarians,

00:20:53.345 --> 00:20:54.205
their doctors also,

00:20:54.246 --> 00:20:55.366
but it's not just healthcare

00:20:55.406 --> 00:20:55.926
professionals.

00:20:55.967 --> 00:20:58.528
This is lawyers are JDs, right?

00:20:58.548 --> 00:20:59.869
They're considered professionals,

00:21:00.309 --> 00:21:02.971
but the audiologists, the PTs, OTs, NPs,

00:21:03.011 --> 00:21:03.531
PAs,

00:21:03.971 --> 00:21:05.811
That's graduate degree.

00:21:05.832 --> 00:21:07.534
That's how they're making the distinction.

00:21:07.574 --> 00:21:09.875
Are you a professional or do you have

00:21:09.894 --> 00:21:11.195
a graduate degree?

00:21:11.856 --> 00:21:14.239
And I think we have, ironically,

00:21:14.259 --> 00:21:15.779
out of all of the possible,

00:21:16.200 --> 00:21:18.182
we probably have the best argument to make

00:21:18.241 --> 00:21:20.103
for we should be in professional status

00:21:20.143 --> 00:21:21.964
given like the step down.

00:21:22.045 --> 00:21:23.405
So anyway, so it's rulemaking.

00:21:23.445 --> 00:21:24.987
The DOE didn't do this on their own.

00:21:25.346 --> 00:21:26.428
They wouldn't be going through this

00:21:26.488 --> 00:21:26.948
process.

00:21:27.028 --> 00:21:28.769
It has to be done because it was

00:21:28.849 --> 00:21:30.810
put in place in the one big,

00:21:30.830 --> 00:21:31.511
beautiful bill.

00:21:31.571 --> 00:21:31.771
Yeah.

00:21:31.932 --> 00:21:32.132
All right.

00:21:32.653 --> 00:21:34.314
Give give everybody a way for I'm

00:21:34.374 --> 00:21:35.734
imagining you're going to write about this

00:21:35.775 --> 00:21:37.336
because you write on Substack and you've

00:21:37.557 --> 00:21:38.376
you've got channels.

00:21:38.877 --> 00:21:40.118
How do people find you and if they

00:21:40.138 --> 00:21:41.799
want to nerd out with you?

00:21:42.180 --> 00:21:42.319
Oh,

00:21:42.500 --> 00:21:45.462
I write a PT newsletter called Future

00:21:45.502 --> 00:21:46.123
Proof PT.

00:21:46.163 --> 00:21:47.924
I do a little PT podcast,

00:21:48.305 --> 00:21:50.205
but there's links in my bio on LinkedIn

00:21:50.247 --> 00:21:51.807
and you can reach out to me there.

00:21:52.417 --> 00:21:54.480
Dana Prommel Strauss,

00:21:54.801 --> 00:21:57.486
you have been now knighted our chief

00:21:57.546 --> 00:21:58.969
policy correspondent.

00:21:59.108 --> 00:22:00.009
I just knighted you that.

00:22:00.111 --> 00:22:02.835
You're also our only policy correspondent.

00:22:02.875 --> 00:22:03.455
Thanks for driving by.

00:22:03.476 --> 00:22:03.836
Thanks.

00:22:03.896 --> 00:22:04.017
Bye.

00:22:06.000 --> 00:22:06.221
All right.

00:22:06.240 --> 00:22:10.981
Tony is frozen or he is so confused.

00:22:11.663 --> 00:22:14.542
I did not see using the word nomenclature

00:22:14.663 --> 00:22:18.144
on my PT Breakfast Club bingo card today.

00:22:18.223 --> 00:22:20.704
So while Tony figures out his Wi-Fi or

00:22:20.744 --> 00:22:22.105
maybe it's my Wi-Fi issue.

00:22:22.184 --> 00:22:22.404
I don't.

00:22:22.424 --> 00:22:23.046
There he is again.

00:22:24.306 --> 00:22:25.865
Does a lot of information like Dana's an

00:22:25.905 --> 00:22:27.166
expert and she can break it down.

00:22:27.186 --> 00:22:28.386
But even some of that is like.

00:22:30.498 --> 00:22:31.118
In the weeds.

00:22:31.740 --> 00:22:33.541
And I love that she knows these things.

00:22:33.863 --> 00:22:35.003
But at the same time, it's like,

00:22:35.744 --> 00:22:36.465
here's what I want to get to the

00:22:36.486 --> 00:22:36.886
other side.

00:22:37.267 --> 00:22:38.248
Dana's going to Dana.

00:22:38.388 --> 00:22:39.911
The policy people are going to policy.

00:22:40.451 --> 00:22:42.113
How does this change your clinic today,

00:22:42.153 --> 00:22:43.335
tomorrow, or six months from now?

00:22:43.434 --> 00:22:43.776
Does it?

00:22:44.690 --> 00:22:45.250
Does not.

00:22:45.631 --> 00:22:46.270
It does not.

00:22:46.490 --> 00:22:49.251
And this is where, you know,

00:22:49.352 --> 00:22:52.034
regardless of what the classification is.

00:22:52.594 --> 00:22:52.773
OK,

00:22:52.834 --> 00:22:55.516
so so Joey Albritton put out the other

00:22:55.556 --> 00:22:57.557
day, what should the APTA be doing?

00:22:57.576 --> 00:22:57.757
Yeah,

00:22:57.777 --> 00:22:59.518
they should be dealing with this stuff,

00:22:59.577 --> 00:22:59.778
you know,

00:22:59.817 --> 00:23:01.419
and they are and they're out there and

00:23:01.439 --> 00:23:02.199
this is their thing.

00:23:02.338 --> 00:23:03.240
I don't care about it.

00:23:04.160 --> 00:23:06.421
I don't think it's going to be impactful

00:23:06.500 --> 00:23:08.642
toward the future of the profession.

00:23:08.662 --> 00:23:10.403
And I don't think it's impactful toward

00:23:10.423 --> 00:23:11.463
the current profession.

00:23:11.864 --> 00:23:12.125
Right.

00:23:12.184 --> 00:23:14.528
So so let's talk about.

00:23:14.970 --> 00:23:15.289
OK,

00:23:16.112 --> 00:23:18.715
you mentioned hockey skate to where the

00:23:18.756 --> 00:23:19.718
puck is going.

00:23:19.857 --> 00:23:22.122
Wayne Gretzky, one of my favorite quotes,

00:23:22.643 --> 00:23:25.406
like everybody who talks about hockey.

00:23:25.952 --> 00:23:27.834
the business of physical therapy and all

00:23:27.874 --> 00:23:29.316
of these different things they're talking

00:23:29.336 --> 00:23:30.977
about today, right now,

00:23:31.576 --> 00:23:33.538
they're not making plans for like,

00:23:33.699 --> 00:23:35.460
what is the future going to look like?

00:23:35.500 --> 00:23:38.403
Now I listened to Peter Diamandis.

00:23:39.222 --> 00:23:41.984
I can't think of what the podcast is,

00:23:42.005 --> 00:23:43.886
but he has incredibly bright minds on

00:23:43.926 --> 00:23:44.247
there.

00:23:44.326 --> 00:23:49.250
He did the, like the, the X prize.

00:23:49.651 --> 00:23:51.972
He has funding for all this innovation.

00:23:53.483 --> 00:23:54.365
Am I still frozen?

00:23:54.384 --> 00:23:57.106
No, no, you're good.

00:23:57.126 --> 00:23:57.386
You know,

00:23:57.646 --> 00:23:59.407
the stuff that these guys are talking

00:23:59.468 --> 00:24:01.009
about is mind blowing.

00:24:01.148 --> 00:24:03.151
So there are companies right now that are

00:24:03.191 --> 00:24:05.992
ready to start launching like large scale,

00:24:06.053 --> 00:24:08.453
twenty thousand drones a month doing drone

00:24:08.473 --> 00:24:08.914
delivery.

00:24:09.355 --> 00:24:10.955
There are companies right now that are

00:24:10.996 --> 00:24:14.856
ramping up like user level robots that you

00:24:14.896 --> 00:24:17.477
can bring into your house for under twenty

00:24:17.517 --> 00:24:18.357
thousand dollars.

00:24:19.278 --> 00:24:21.078
That can do the vacuuming,

00:24:21.118 --> 00:24:24.339
the dishwashing, like bring me a beer,

00:24:24.440 --> 00:24:26.359
Jeeves, that kind of stuff.

00:24:26.380 --> 00:24:27.099
Come on over.

00:24:27.681 --> 00:24:28.040
Yeah.

00:24:28.080 --> 00:24:28.721
So I'm like,

00:24:29.141 --> 00:24:31.082
whenever I hear people talking about the

00:24:31.402 --> 00:24:32.701
PT and like, oh,

00:24:32.741 --> 00:24:33.662
we're going to lose staff.

00:24:33.961 --> 00:24:35.182
We already have lost staff.

00:24:35.282 --> 00:24:36.823
I haven't hired a new PT in a

00:24:36.863 --> 00:24:37.303
decade.

00:24:37.723 --> 00:24:38.804
That is nothing new.

00:24:40.037 --> 00:24:41.198
What is it going to look like in

00:24:41.218 --> 00:24:42.898
three to five years, in ten years?

00:24:42.959 --> 00:24:45.280
Like you're pretending AI doesn't exist.

00:24:45.320 --> 00:24:47.803
You're pretending we don't have all of the

00:24:47.823 --> 00:24:50.644
world's knowledge in our pocket with an

00:24:50.704 --> 00:24:51.965
earbud in our ear.

00:24:52.426 --> 00:24:52.727
You know,

00:24:52.767 --> 00:24:54.448
we're putting chips in our brains like,

00:24:54.508 --> 00:24:55.308
guys, come on.

00:24:55.348 --> 00:24:58.131
We can do so much more with the

00:24:58.171 --> 00:25:00.993
technology that's here right now and the

00:25:01.054 --> 00:25:02.414
technology that's coming.

00:25:02.954 --> 00:25:04.476
So from your perspective,

00:25:05.777 --> 00:25:08.919
what do you see five years from now,

00:25:08.999 --> 00:25:11.221
ten years from now in regards to the

00:25:11.260 --> 00:25:12.922
technology you know that's here and the

00:25:12.961 --> 00:25:14.603
technology you know that is coming?

00:25:15.324 --> 00:25:15.523
I mean,

00:25:15.703 --> 00:25:17.766
I used to be – so Cory Doctorow,

00:25:17.786 --> 00:25:18.925
do you know Cory Doctorow?

00:25:18.945 --> 00:25:20.968
He's written for Wired and Boing Boing.

00:25:21.488 --> 00:25:22.808
And he also writes fiction.

00:25:23.609 --> 00:25:24.029
So hold on.

00:25:24.069 --> 00:25:25.270
There's a reason I'm saying this.

00:25:25.631 --> 00:25:27.452
I've read – and he writes like YA

00:25:27.512 --> 00:25:27.952
novels,

00:25:28.393 --> 00:25:30.134
but they're like –

00:25:29.807 --> 00:25:32.169
They're like near future, like five,

00:25:32.209 --> 00:25:32.608
ten years.

00:25:32.929 --> 00:25:34.349
And I was reading about some of this

00:25:34.390 --> 00:25:37.571
stuff that's happening now ten years ago.

00:25:38.692 --> 00:25:40.233
Even the GLP-I's,

00:25:40.273 --> 00:25:41.615
he was calling that stuff.

00:25:42.015 --> 00:25:43.215
If you read some of his books,

00:25:43.576 --> 00:25:45.156
and I remember three-D printing,

00:25:45.217 --> 00:25:46.357
he was like, okay, three-D printing,

00:25:46.397 --> 00:25:46.758
got it.

00:25:47.018 --> 00:25:48.618
But what's this going to ripple?

00:25:48.659 --> 00:25:49.500
What's this going to ripple?

00:25:49.900 --> 00:25:51.141
He's the guy I sort of look to

00:25:51.181 --> 00:25:53.803
because he can sort of almost peer over

00:25:53.843 --> 00:25:54.482
the horizon.

00:25:55.143 --> 00:25:55.864
It's a little creepy.

00:25:57.409 --> 00:25:59.490
It was easier to read something like Cory

00:25:59.529 --> 00:26:01.990
Doctorow and Wired or his blog on Boing

00:26:02.010 --> 00:26:04.392
Boing or whatever and be able to see

00:26:04.412 --> 00:26:05.353
it because I think you only had to

00:26:05.373 --> 00:26:07.173
look one iteration away.

00:26:08.442 --> 00:26:10.202
The stuff now, it's like getting,

00:26:10.564 --> 00:26:11.423
it's a hockey stick.

00:26:11.483 --> 00:26:12.105
It's not even,

00:26:12.464 --> 00:26:14.346
fast is not even a good word anymore.

00:26:15.106 --> 00:26:17.509
If you told me right now that you

00:26:17.548 --> 00:26:20.112
could download a SIM card into your brain

00:26:20.132 --> 00:26:21.633
and you'd have chat GPT in your brain,

00:26:22.113 --> 00:26:23.213
seventy percent of the people would just

00:26:23.233 --> 00:26:23.795
be like, that makes sense.

00:26:23.934 --> 00:26:24.095
Yeah.

00:26:24.194 --> 00:26:24.595
OK.

00:26:25.155 --> 00:26:25.855
Zero shock.

00:26:25.915 --> 00:26:28.298
Like your shock ability is at an all

00:26:28.337 --> 00:26:29.719
time low.

00:26:29.759 --> 00:26:30.799
It's like not shocked.

00:26:30.960 --> 00:26:31.500
OK, got it.

00:26:31.580 --> 00:26:31.760
Yeah.

00:26:31.800 --> 00:26:32.101
Moving on.

00:26:32.201 --> 00:26:32.741
OK, where do I get?

00:26:32.801 --> 00:26:33.782
Is I put it my hand or my

00:26:33.883 --> 00:26:34.063
ear?

00:26:34.103 --> 00:26:34.923
Where do I put the SIM card?

00:26:34.963 --> 00:26:35.284
Got it.

00:26:36.391 --> 00:26:36.931
I don't know.

00:26:37.751 --> 00:26:40.113
But if you don't think it looks something,

00:26:40.212 --> 00:26:42.993
and I'm not saying it's sword or hinge,

00:26:43.433 --> 00:26:45.075
but if you don't think it's alternate

00:26:45.115 --> 00:26:46.135
delivery devices,

00:26:46.695 --> 00:26:49.057
Tony just mentioned alternate delivery

00:26:49.096 --> 00:26:51.077
devices, and those things are drones.

00:26:51.518 --> 00:26:52.979
And that would have been ridiculous for me

00:26:52.999 --> 00:26:53.818
to say that I'm going to get an

00:26:53.858 --> 00:26:56.420
Amazon package of a turkey head delivered

00:26:56.440 --> 00:26:56.900
by drone.

00:26:57.101 --> 00:26:58.861
It would be insane to say that five

00:26:58.901 --> 00:26:59.342
years ago.

00:27:00.501 --> 00:27:01.942
I didn't even raise an eyebrow when you

00:27:01.982 --> 00:27:02.923
said they're going to deploy twenty

00:27:02.942 --> 00:27:03.542
thousand drones.

00:27:03.663 --> 00:27:04.223
Zero shock.

00:27:04.763 --> 00:27:07.125
zero okay got it oh only twenty thousand

00:27:07.145 --> 00:27:08.926
drones i was expecting if you said a

00:27:08.967 --> 00:27:10.348
hundred thousand drones i'd be like okay

00:27:10.368 --> 00:27:13.990
that makes sense um it's insane it's just

00:27:14.011 --> 00:27:16.012
the absolute speed so if you here's the

00:27:16.032 --> 00:27:18.355
thing everybody wants it to hearken back

00:27:18.434 --> 00:27:20.957
to the day when's it gonna get back

00:27:21.037 --> 00:27:23.058
to never when's it gonna go when are

00:27:23.078 --> 00:27:24.880
we just gonna go back to never when

00:27:24.900 --> 00:27:26.701
are we going back to never

00:27:27.987 --> 00:27:29.349
If you're uncomfortable with that,

00:27:29.490 --> 00:27:30.171
you will lose.

00:27:30.191 --> 00:27:31.773
I'm looking right in the,

00:27:31.933 --> 00:27:32.596
if you are uncomfortable,

00:27:32.615 --> 00:27:35.320
if you do not embrace change and it

00:27:35.340 --> 00:27:36.943
sounds like such a lame thing and it's

00:27:36.963 --> 00:27:39.607
a cliche, the only constant is change,

00:27:40.546 --> 00:27:40.905
baby,

00:27:40.986 --> 00:27:42.767
the only constant is change every damn day

00:27:42.826 --> 00:27:42.987
now.

00:27:43.106 --> 00:27:43.288
Like,

00:27:44.107 --> 00:27:46.028
and I think I'm pretty forward thinking,

00:27:46.068 --> 00:27:46.829
but even I'm like,

00:27:47.430 --> 00:27:48.911
every once in a while, I'm like, okay,

00:27:49.090 --> 00:27:50.912
so what, how does this change things now?

00:27:50.971 --> 00:27:52.772
And how do I do everything that I

00:27:52.813 --> 00:27:54.713
just am doing right now?

00:27:54.733 --> 00:27:56.375
Does it make sense based on what just

00:27:56.414 --> 00:27:56.755
changed?

00:27:56.775 --> 00:27:57.836
And you have to keep doing that

00:27:57.875 --> 00:27:58.395
mathematics.

00:27:59.696 --> 00:28:02.657
I think this goes back to ask yourself

00:28:02.678 --> 00:28:04.259
what business that you're in.

00:28:04.318 --> 00:28:07.121
What business am I really, really in?

00:28:08.009 --> 00:28:10.250
If it is the I document in an

00:28:10.371 --> 00:28:14.471
EHR and I bill insurance business,

00:28:14.590 --> 00:28:16.011
I don't know if you're going to be

00:28:16.031 --> 00:28:17.051
in a business very long.

00:28:17.692 --> 00:28:20.712
If you're in the business of making human

00:28:20.752 --> 00:28:22.613
connections, like by definition,

00:28:22.992 --> 00:28:26.713
a human connection cannot be done by AI

00:28:26.753 --> 00:28:27.334
and robots.

00:28:27.594 --> 00:28:28.433
It might get close.

00:28:28.733 --> 00:28:30.315
I have conversations with AI to help me

00:28:30.375 --> 00:28:31.974
iterate ideas and solve things.

00:28:31.994 --> 00:28:33.214
I don't know if you're talking or not,

00:28:33.255 --> 00:28:33.494
Tony.

00:28:33.515 --> 00:28:34.234
You're frozen.

00:28:34.255 --> 00:28:35.935
I'm just going to keep going and riff.

00:28:38.788 --> 00:28:39.209
It can't,

00:28:39.449 --> 00:28:40.729
a human connection has to be done by

00:28:40.749 --> 00:28:41.089
a human.

00:28:41.710 --> 00:28:43.210
Physical therapy has to be delivered by a

00:28:43.269 --> 00:28:44.951
physical therapist, right?

00:28:45.290 --> 00:28:46.030
Those are just words.

00:28:46.330 --> 00:28:47.931
What are you actually delivering?

00:28:47.990 --> 00:28:49.991
I was talking with Chad Madden yesterday.

00:28:50.612 --> 00:28:51.011
And he's like,

00:28:51.051 --> 00:28:52.632
if you make a real connection with people,

00:28:52.652 --> 00:28:53.813
he's got a clinic in like central

00:28:53.833 --> 00:28:54.252
Pennsylvania.

00:28:54.272 --> 00:28:54.573
And he's like,

00:28:54.613 --> 00:28:56.032
we got people flying in from Idaho.

00:28:56.272 --> 00:28:57.473
And he's like, I'm just Chad.

00:28:57.693 --> 00:28:58.814
I'm just a regular PT.

00:28:59.614 --> 00:29:00.574
But if someone knows, likes,

00:29:00.614 --> 00:29:03.555
and trusts you, that you can't do that.

00:29:04.115 --> 00:29:06.317
with a drone or artificial intelligence.

00:29:06.798 --> 00:29:07.939
I need you to start wrapping your head

00:29:07.959 --> 00:29:09.539
around that's what you actually deliver.

00:29:09.920 --> 00:29:11.000
So Tony, if you weren't listening,

00:29:11.040 --> 00:29:11.442
I was saying,

00:29:12.122 --> 00:29:13.363
I need you to focus on what business

00:29:13.383 --> 00:29:14.144
you're actually in.

00:29:14.163 --> 00:29:16.085
Yeah, I heard it all.

00:29:16.125 --> 00:29:16.265
Yeah,

00:29:16.365 --> 00:29:18.027
and not I'm a physical therapist and I

00:29:18.067 --> 00:29:18.707
want it to be,

00:29:19.127 --> 00:29:20.888
I stand still at a plinth and patients

00:29:20.909 --> 00:29:22.569
come over and I get referrals from

00:29:22.630 --> 00:29:23.971
physicians and that's the way it always

00:29:24.030 --> 00:29:25.291
was and that's the way I want it

00:29:25.311 --> 00:29:26.873
to be the rest of my career until

00:29:26.913 --> 00:29:27.334
I retire.

00:29:27.534 --> 00:29:28.835
I'm very sorry it's not going to be

00:29:28.855 --> 00:29:30.215
because it already isn't.

00:29:30.276 --> 00:29:30.615
It's not.

00:29:30.635 --> 00:29:32.498
Yeah.

00:29:33.242 --> 00:29:33.563
You know,

00:29:33.603 --> 00:29:38.605
there are there are people developing like

00:29:38.786 --> 00:29:39.987
nanotechnology.

00:29:40.467 --> 00:29:40.727
Oh, yeah.

00:29:40.788 --> 00:29:42.307
That we can, you know,

00:29:42.749 --> 00:29:46.351
put robots in the human body to deliver

00:29:46.431 --> 00:29:48.531
like medication of specific cells.

00:29:49.712 --> 00:29:53.075
Have you heard of Neuralink and Stentrode?

00:29:53.134 --> 00:29:55.056
Stentrode is that that came out of Mount

00:29:55.096 --> 00:29:55.576
Sinai.

00:29:56.116 --> 00:29:57.477
It started before when I was working at

00:29:57.497 --> 00:29:58.038
Mount Sinai.

00:29:58.097 --> 00:29:59.117
I got to hang out with some of

00:29:59.137 --> 00:29:59.578
those people.

00:30:00.461 --> 00:30:01.922
So the difference between Neuralink,

00:30:01.942 --> 00:30:03.282
which gets a lot of press because it's

00:30:03.323 --> 00:30:05.124
funded by Elon Musk,

00:30:05.263 --> 00:30:06.045
gets a lot of press.

00:30:06.545 --> 00:30:08.125
From what I was understanding back then,

00:30:08.145 --> 00:30:08.967
they had to drill a hole in your

00:30:08.987 --> 00:30:11.288
skull and put the chip on your brain.

00:30:11.308 --> 00:30:12.589
I don't know about you.

00:30:12.809 --> 00:30:14.590
I like my skull with the normal amount

00:30:14.611 --> 00:30:15.692
of holes that I was born with.

00:30:15.751 --> 00:30:16.751
I'd like to die with the same amount

00:30:16.771 --> 00:30:16.992
of holes.

00:30:17.613 --> 00:30:18.493
Stentrode is like,

00:30:18.534 --> 00:30:19.855
we can go minimally invasive.

00:30:20.515 --> 00:30:22.156
We'll go up like a stent,

00:30:22.817 --> 00:30:24.638
what we already do, minimally,

00:30:24.659 --> 00:30:25.220
and we'll put,

00:30:25.420 --> 00:30:26.681
and we can go deeper because we don't

00:30:26.701 --> 00:30:27.642
have to drill a hole in your brain.

00:30:27.962 --> 00:30:30.444
So anyway, so Stentrode was ahead,

00:30:30.484 --> 00:30:32.507
but yes, putting chips in your brain,

00:30:33.028 --> 00:30:35.769
eyebrow raising, five, ten years ago.

00:30:35.910 --> 00:30:38.692
Now, oh yeah, chip in your brain?

00:30:38.853 --> 00:30:40.734
That's, yeah, that seems, yeah,

00:30:40.755 --> 00:30:41.096
that's normal.

00:30:42.287 --> 00:30:45.288
So we see the massive rise in

00:30:45.308 --> 00:30:46.009
productivity.

00:30:46.710 --> 00:30:48.531
And as therapists, we think, well,

00:30:48.571 --> 00:30:50.153
productivity means I need to see more

00:30:50.192 --> 00:30:50.653
patients.

00:30:51.053 --> 00:30:52.595
That means I only have so many minutes

00:30:52.634 --> 00:30:53.095
in the day.

00:30:53.134 --> 00:30:54.256
That means I'm going to put a hundred

00:30:54.316 --> 00:30:56.636
patients in my clinic for each therapist.

00:30:56.738 --> 00:30:57.938
No, that's not what it means.

00:30:58.558 --> 00:31:00.619
It means we get more efficient.

00:31:00.680 --> 00:31:02.422
We deliver a better outcome,

00:31:02.821 --> 00:31:06.304
a better quality outcome with less effort

00:31:06.825 --> 00:31:08.665
to thousands of people,

00:31:08.786 --> 00:31:09.727
millions of people.

00:31:10.269 --> 00:31:12.390
And there are ways that we don't even

00:31:12.509 --> 00:31:13.971
understand how that's going to happen.

00:31:14.010 --> 00:31:14.510
So, yes.

00:31:15.172 --> 00:31:16.772
Are there going to be fewer licensed

00:31:16.813 --> 00:31:18.393
therapists coming into the profession?

00:31:18.573 --> 00:31:18.834
Yes.

00:31:19.233 --> 00:31:19.534
Yes.

00:31:19.673 --> 00:31:20.694
Like, there's no doubt about it.

00:31:20.734 --> 00:31:21.474
It's been like that.

00:31:21.494 --> 00:31:23.096
It's been on the decline for a decade.

00:31:24.106 --> 00:31:28.050
But we are going to have the ability

00:31:28.131 --> 00:31:31.875
to help more people at scale than we

00:31:32.015 --> 00:31:33.396
ever have had before.

00:31:33.856 --> 00:31:35.538
We can deliver a better outcome.

00:31:35.578 --> 00:31:37.140
We can deliver a better experience.

00:31:37.201 --> 00:31:39.001
We can we can serve people.

00:31:40.103 --> 00:31:42.425
Hatal is a physical therapist that came to

00:31:42.465 --> 00:31:43.346
visit me yesterday.

00:31:43.767 --> 00:31:44.307
you know, she's,

00:31:44.426 --> 00:31:46.067
she swung into my clinic on her way

00:31:46.087 --> 00:31:46.568
to Michigan.

00:31:47.368 --> 00:31:47.989
It was awesome.

00:31:48.108 --> 00:31:49.730
Like I've never met her in person,

00:31:49.789 --> 00:31:52.592
but I've got connections with you and

00:31:52.771 --> 00:31:56.113
other people that we've been fostering

00:31:56.574 --> 00:31:59.414
just through this that are just as good

00:31:59.555 --> 00:32:00.095
as, you know,

00:32:00.355 --> 00:32:02.415
if you were born in the Cincinnati area

00:32:02.455 --> 00:32:03.757
and we grew up together and we knew

00:32:03.797 --> 00:32:07.118
each other in person that extends out to

00:32:07.159 --> 00:32:08.700
the patient, to the patient care,

00:32:08.720 --> 00:32:10.420
to all the other things that we're doing.

00:32:11.401 --> 00:32:11.441
Um,

00:32:11.960 --> 00:32:12.380
But again,

00:32:12.440 --> 00:32:14.501
I just I feel like people are stuck

00:32:14.682 --> 00:32:16.823
with this idea that I want to make

00:32:16.883 --> 00:32:17.303
more money.

00:32:17.343 --> 00:32:19.404
That means Medicare needs to pay me more.

00:32:19.605 --> 00:32:21.885
They're not they're not ever going to pay

00:32:21.905 --> 00:32:25.327
you not or I need to see more

00:32:25.387 --> 00:32:27.469
patients in person at the same time.

00:32:27.509 --> 00:32:28.849
And that's not good care.

00:32:29.691 --> 00:32:31.132
It's not good care the way it used

00:32:31.172 --> 00:32:31.832
to be delivered.

00:32:32.432 --> 00:32:34.252
It can be and will be good care

00:32:34.314 --> 00:32:34.953
moving forward.

00:32:36.138 --> 00:32:37.660
Got to do a quick commercial break, Tony.

00:32:37.680 --> 00:32:38.480
I don't know if you know we got

00:32:38.520 --> 00:32:39.161
sponsors,

00:32:39.500 --> 00:32:40.961
so I got to read this live read.

00:32:41.122 --> 00:32:43.423
Mmm, is that moist heat I smell?

00:32:43.824 --> 00:32:45.724
Introducing Hot Pack Cologne,

00:32:45.744 --> 00:32:47.506
the only fragrance that combines the

00:32:47.546 --> 00:32:50.086
steamy nostalgia of a hydroculator tank

00:32:50.407 --> 00:32:53.890
with the subtle notes of mildew, canvas,

00:32:54.349 --> 00:32:55.391
and student stress.

00:32:55.651 --> 00:32:57.231
Designed for PTs who want to be noticed,

00:32:57.531 --> 00:32:58.771
but only by other PTs.

00:32:59.712 --> 00:33:01.634
Comes in three scents, E-Stim Sizzle,

00:33:01.854 --> 00:33:03.214
Ultrasound Gel Calm,

00:33:03.634 --> 00:33:05.635
and thirty-year-old Hot Pack smell.

00:33:05.955 --> 00:33:07.396
Whether you're going to a Con Ed course

00:33:07.436 --> 00:33:08.758
or just trying to make your evals last

00:33:08.798 --> 00:33:09.117
longer,

00:33:09.458 --> 00:33:12.099
Hot Pack Cologne is the scent of

00:33:12.220 --> 00:33:13.119
productivity.

00:33:13.421 --> 00:33:14.121
Hot Pack Cologne,

00:33:14.141 --> 00:33:15.781
because nothing says romance like

00:33:15.862 --> 00:33:16.862
superficial heat.

00:33:17.182 --> 00:33:18.022
Just want to make sure we get that

00:33:18.063 --> 00:33:18.542
live for you.

00:33:18.943 --> 00:33:20.203
I was like, hey, ChatGPT,

00:33:20.243 --> 00:33:21.805
write me some funny parody stupid

00:33:21.845 --> 00:33:23.066
commercials that I can read during this

00:33:23.105 --> 00:33:23.625
live stream,

00:33:23.865 --> 00:33:25.426
but make it only funny to physical

00:33:25.467 --> 00:33:25.926
therapists.

00:33:26.147 --> 00:33:27.488
So that's our first official sponsor,

00:33:27.528 --> 00:33:27.708
Tony.

00:33:27.728 --> 00:33:28.548
We just got paid for that.

00:33:28.729 --> 00:33:29.970
I love that.

00:33:29.990 --> 00:33:30.871
That is awesome.

00:33:30.911 --> 00:33:32.972
Can I tell you of my next crazy

00:33:33.093 --> 00:33:33.553
idea?

00:33:34.773 --> 00:33:36.335
So I'm still going forward with get the

00:33:36.375 --> 00:33:37.336
message out, right?

00:33:38.356 --> 00:33:40.499
Got fired, you know, lost my job.

00:33:40.538 --> 00:33:41.419
And then I was like, you know what?

00:33:42.319 --> 00:33:43.500
I'm just going to open my own company

00:33:43.902 --> 00:33:45.623
because I'm one guy and I know how

00:33:45.643 --> 00:33:46.182
to do stuff.

00:33:46.242 --> 00:33:47.904
But now I'm going to make people and

00:33:47.944 --> 00:33:48.826
companies pay me to do that.

00:33:49.488 --> 00:33:51.130
So I'm going at what I want to

00:33:51.170 --> 00:33:51.269
do.

00:33:51.289 --> 00:33:52.852
I'm a small marketing agency with a big

00:33:52.892 --> 00:33:53.211
mouth.

00:33:53.633 --> 00:33:54.513
That's my tagline.

00:33:54.973 --> 00:33:57.537
But I'm hyper-focused on healthcare.

00:33:57.757 --> 00:33:58.877
I want to stay in PT first.

00:33:58.939 --> 00:33:59.659
Maybe I'll branch out,

00:33:59.679 --> 00:34:00.941
but I want to own PT first.

00:34:01.701 --> 00:34:04.545
I'm looking for PT associations because I

00:34:04.585 --> 00:34:05.346
know their problems.

00:34:05.385 --> 00:34:07.228
I've been in and around associations for a

00:34:07.268 --> 00:34:07.647
decade.

00:34:08.028 --> 00:34:09.289
And then I want to go to businesses.

00:34:09.469 --> 00:34:10.831
Big, small, doesn't matter.

00:34:11.211 --> 00:34:12.532
I'm going to do different things because

00:34:12.554 --> 00:34:13.514
they have different problems,

00:34:13.735 --> 00:34:15.617
but it's going to involve around video,

00:34:15.956 --> 00:34:17.559
audio, social clips,

00:34:17.739 --> 00:34:18.699
because that's what I do.

00:34:18.719 --> 00:34:19.621
It's my background.

00:34:19.860 --> 00:34:20.581
It's my new thing.

00:34:21.121 --> 00:34:21.862
Here's the model.

00:34:22.123 --> 00:34:24.726
You and Dave are right.

00:34:24.746 --> 00:34:27.768
Going to associations is going to be such

00:34:27.789 --> 00:34:28.568
a long play.

00:34:28.849 --> 00:34:30.590
They're not going to swipe the credit card

00:34:30.612 --> 00:34:31.431
today, and if they do,

00:34:31.693 --> 00:34:32.873
we know what their budgets are.

00:34:34.081 --> 00:34:36.242
Except they have built-in audiences right

00:34:36.302 --> 00:34:36.503
now.

00:34:36.603 --> 00:34:38.344
They've got gravity.

00:34:38.405 --> 00:34:40.646
So I'm attracted to them.

00:34:41.447 --> 00:34:42.347
And I'm a bleeding heart.

00:34:42.407 --> 00:34:43.347
I want them to survive.

00:34:43.367 --> 00:34:43.947
They're good people.

00:34:43.967 --> 00:34:44.829
They're made up of good people.

00:34:44.889 --> 00:34:45.969
I don't like the APTA.

00:34:46.329 --> 00:34:48.050
Point to an APTA member you don't like.

00:34:48.291 --> 00:34:49.811
Well, I like everybody in it,

00:34:49.831 --> 00:34:50.952
but I don't like the... Okay,

00:34:51.012 --> 00:34:52.873
but you don't dislike the APTA.

00:34:53.153 --> 00:34:54.974
You dislike that they're not doing what

00:34:55.275 --> 00:34:56.496
you want them to do or whatever.

00:34:56.615 --> 00:34:56.956
Whatever.

00:34:57.675 --> 00:35:00.097
But I like the small parts of APTA.

00:35:00.157 --> 00:35:01.759
The state chapters, the academies.

00:35:03.222 --> 00:35:04.463
Here's my offer.

00:35:05.003 --> 00:35:06.284
Tell me if you can say no to

00:35:06.304 --> 00:35:07.443
this offer, honestly.

00:35:08.364 --> 00:35:08.664
Tony,

00:35:08.704 --> 00:35:11.465
you run APTA Ohio because you're in Ohio.

00:35:11.605 --> 00:35:12.724
You're the executive director.

00:35:12.744 --> 00:35:13.344
You're the president.

00:35:14.126 --> 00:35:17.385
Tony, we both agree you need video, audio,

00:35:17.585 --> 00:35:19.186
social content, webinars.

00:35:20.047 --> 00:35:21.666
You don't deliver that enough.

00:35:22.427 --> 00:35:23.547
Can we agree on that?

00:35:23.628 --> 00:35:24.588
You'd like to do more.

00:35:25.188 --> 00:35:27.349
Yes, yes, Jimmy, yes.

00:35:27.789 --> 00:35:29.509
Let's agree you don't have the bandwidth,

00:35:29.548 --> 00:35:30.528
the tools, the training,

00:35:30.568 --> 00:35:32.449
the time to do that at scale.

00:35:32.994 --> 00:35:33.594
Correct.

00:35:33.655 --> 00:35:35.115
Let's also agree that you can't afford to

00:35:35.135 --> 00:35:35.817
hire me full time.

00:35:35.856 --> 00:35:36.697
I'd be too expensive.

00:35:36.938 --> 00:35:37.677
Correct.

00:35:37.918 --> 00:35:38.599
But I'm valuable.

00:35:38.619 --> 00:35:39.539
What I have is value.

00:35:39.599 --> 00:35:40.619
It will provide value.

00:35:41.099 --> 00:35:41.380
Yes.

00:35:41.740 --> 00:35:44.061
What if I said we work together?

00:35:44.461 --> 00:35:48.284
I don't start working until I secure

00:35:48.364 --> 00:35:50.545
sponsorship that pays for me and puts

00:35:50.585 --> 00:35:54.108
money in your bank.

00:35:54.128 --> 00:35:55.509
Risk reversal offer, a hundred percent.

00:35:56.960 --> 00:35:57.960
So here's the model.

00:35:57.980 --> 00:35:58.860
I'm just going to give it away.

00:35:58.960 --> 00:36:00.402
I'm calling APTA chapters now.

00:36:00.442 --> 00:36:01.661
And that's my pitch on the email.

00:36:02.081 --> 00:36:03.063
These are people I already know.

00:36:03.123 --> 00:36:04.083
So I'm not cold selling them.

00:36:04.422 --> 00:36:06.664
Listen, we've talked about this before.

00:36:07.063 --> 00:36:08.284
I want to make videos for you.

00:36:08.525 --> 00:36:10.146
I want to make you known.

00:36:10.726 --> 00:36:11.085
You know,

00:36:11.186 --> 00:36:12.327
I can do it because I've been doing

00:36:12.347 --> 00:36:13.027
it for a decade,

00:36:13.726 --> 00:36:15.027
but we also know it's going to be,

00:36:15.047 --> 00:36:15.807
it's going to cost something.

00:36:15.827 --> 00:36:16.748
And you're like, but budget.

00:36:16.889 --> 00:36:18.630
And I don't think you're lying because

00:36:18.869 --> 00:36:19.730
these are all nonprofits.

00:36:19.750 --> 00:36:21.650
I can look up their nine nineties, right?

00:36:22.639 --> 00:36:23.719
But I also know,

00:36:23.739 --> 00:36:25.079
I was talking to an organization

00:36:25.119 --> 00:36:27.340
yesterday, decent sized in APTA.

00:36:27.860 --> 00:36:28.240
And I was like,

00:36:28.380 --> 00:36:29.740
help me understand what you do.

00:36:29.820 --> 00:36:31.001
Because there's lots of things I don't

00:36:31.041 --> 00:36:31.242
see.

00:36:31.802 --> 00:36:32.641
Well, we have a conference.

00:36:33.023 --> 00:36:33.882
They got down the list.

00:36:33.902 --> 00:36:35.443
We have a two-day conference every year.

00:36:35.603 --> 00:36:36.184
Oh, in person?

00:36:36.503 --> 00:36:36.824
Yes.

00:36:37.543 --> 00:36:39.184
Does it make you money, break even,

00:36:39.204 --> 00:36:39.585
lose money?

00:36:39.605 --> 00:36:40.144
We make money.

00:36:40.204 --> 00:36:40.905
We're not millionaires,

00:36:40.965 --> 00:36:42.766
but it pays for itself and then some.

00:36:44.391 --> 00:36:45.492
Show me, bring it up on screen.

00:36:45.572 --> 00:36:47.713
What's the media kit look like if I'm

00:36:48.853 --> 00:36:52.014
ATI or Spear or JAG or Hyperice and

00:36:52.074 --> 00:36:52.934
I want to sponsor this?

00:36:53.193 --> 00:36:54.875
They brought it up.

00:36:54.934 --> 00:36:56.735
The prices were good.

00:36:56.835 --> 00:36:57.494
They were charging.

00:36:58.054 --> 00:36:59.815
They were putting it out there.

00:37:00.356 --> 00:37:01.775
And I go, what's your, how many,

00:37:01.896 --> 00:37:02.836
what do you got, ten sponsors?

00:37:02.856 --> 00:37:02.996
Fifty.

00:37:03.036 --> 00:37:03.536
Hold on a minute.

00:37:06.103 --> 00:37:08.864
You got fifty people paying on this scale

00:37:09.605 --> 00:37:11.925
and they're and they and they don't argue

00:37:11.945 --> 00:37:12.786
because they show up.

00:37:12.806 --> 00:37:14.467
They show up year after year.

00:37:14.606 --> 00:37:14.867
Yes.

00:37:15.128 --> 00:37:15.887
Are they happy when they leave?

00:37:16.027 --> 00:37:16.268
Yes.

00:37:17.108 --> 00:37:19.228
Right now to give you money for that

00:37:19.369 --> 00:37:20.489
next year in twenty twenty six.

00:37:20.750 --> 00:37:21.050
Yes.

00:37:22.210 --> 00:37:23.791
Are you giving them away to give you

00:37:23.851 --> 00:37:25.391
money the other three hundred and sixty

00:37:25.411 --> 00:37:26.112
three days a year?

00:37:26.492 --> 00:37:27.472
Dead silence on the phone.

00:37:28.132 --> 00:37:29.612
Well, they can sponsor our newsletter.

00:37:29.793 --> 00:37:30.653
Is your newsletter any good?

00:37:30.954 --> 00:37:31.034
No.

00:37:32.128 --> 00:37:32.889
They can sponsor that.

00:37:32.929 --> 00:37:33.708
They have a media kit.

00:37:33.748 --> 00:37:34.449
Sponsor us now.

00:37:34.710 --> 00:37:36.512
Do you even call these organizations the

00:37:36.592 --> 00:37:37.853
other three hundred sixty three days a

00:37:37.893 --> 00:37:38.672
year to ask them?

00:37:39.333 --> 00:37:42.677
No, I will eat what I kill.

00:37:43.637 --> 00:37:45.559
I will make the money to pay for

00:37:45.599 --> 00:37:47.701
me what I think I'm worth and leave

00:37:47.721 --> 00:37:48.221
you margin.

00:37:48.702 --> 00:37:50.262
Do you think anybody will say no to

00:37:50.282 --> 00:37:50.402
that?

00:37:53.001 --> 00:37:55.143
Um, should they say no to that?

00:37:55.744 --> 00:37:56.945
No, they should not say no.

00:37:56.965 --> 00:37:57.246
Yeah.

00:37:59.288 --> 00:37:59.387
Uh,

00:37:59.427 --> 00:38:00.909
but people always find a way to say

00:38:00.969 --> 00:38:01.009
no.

00:38:01.028 --> 00:38:02.070
You know, the,

00:38:02.090 --> 00:38:04.311
the definition of insanity is doing the

00:38:04.351 --> 00:38:06.233
same thing over and over and expecting a

00:38:06.293 --> 00:38:07.034
different result.

00:38:07.594 --> 00:38:08.394
Now I get it.

00:38:08.434 --> 00:38:10.175
It's the same in the physical therapy

00:38:10.217 --> 00:38:10.516
clinic.

00:38:10.577 --> 00:38:12.057
It's the same in the fitness world.

00:38:12.557 --> 00:38:13.438
I'm going to lose weight.

00:38:13.539 --> 00:38:14.599
It's January first.

00:38:14.679 --> 00:38:15.860
I'm going to start a new diet.

00:38:15.920 --> 00:38:15.981
I'm

00:38:18.182 --> 00:38:20.583
You have failed twenty years in a row.

00:38:20.724 --> 00:38:20.884
No,

00:38:21.103 --> 00:38:23.065
you are gun shy to do it again.

00:38:23.525 --> 00:38:24.826
And this is the reality.

00:38:24.885 --> 00:38:27.226
Like I get a constant stream of people

00:38:27.286 --> 00:38:28.668
saying, don't pay me.

00:38:28.728 --> 00:38:30.487
Let me do your YouTube channel.

00:38:31.309 --> 00:38:32.088
If we make money,

00:38:32.128 --> 00:38:33.269
we'll do a revenue split.

00:38:33.429 --> 00:38:35.630
No, I say no every time.

00:38:35.650 --> 00:38:36.831
Why?

00:38:36.951 --> 00:38:37.472
Huh?

00:38:37.532 --> 00:38:38.192
Why do you say no?

00:38:39.036 --> 00:38:39.617
Same thing.

00:38:39.998 --> 00:38:42.320
It's I don't expect you to succeed.

00:38:42.621 --> 00:38:43.541
That's the reality.

00:38:43.702 --> 00:38:45.644
I don't expect you to succeed.

00:38:46.146 --> 00:38:48.248
And I'm going to lose not the money,

00:38:48.789 --> 00:38:50.431
but the time and the effort and the

00:38:50.472 --> 00:38:52.534
frustration of having to go through this

00:38:52.574 --> 00:38:54.697
whole thing again just to see you fail.

00:38:55.378 --> 00:38:57.641
just to waste my time just to be

00:38:57.681 --> 00:38:59.623
in the same or worse place in the

00:38:59.682 --> 00:39:02.164
future than i am today right now that

00:39:02.244 --> 00:39:04.407
is why people say no to marketers that

00:39:04.427 --> 00:39:06.208
is why people say no to seo that

00:39:06.248 --> 00:39:07.610
is why people say no to so many

00:39:07.650 --> 00:39:09.811
of these kinds of things because even

00:39:09.831 --> 00:39:11.653
though it's not a monetary cost it's a

00:39:11.753 --> 00:39:13.295
time commitment they're still going to

00:39:13.335 --> 00:39:16.177
have to talk to you answer your questions

00:39:18.338 --> 00:39:20.440
confront the reality, right?

00:39:20.460 --> 00:39:21.900
I have to get on the scale.

00:39:21.981 --> 00:39:23.822
I have to see that I gained twenty

00:39:23.842 --> 00:39:25.643
pounds when I think I only gained ten.

00:39:26.123 --> 00:39:28.465
Like these are insecurities that people

00:39:28.545 --> 00:39:29.907
don't want to face.

00:39:30.407 --> 00:39:31.867
That's the challenge for you.

00:39:31.987 --> 00:39:33.628
That's the challenge for our clients.

00:39:34.449 --> 00:39:36.030
Do you think I could have any success

00:39:36.050 --> 00:39:36.231
with this?

00:39:36.291 --> 00:39:38.351
Tony's literally answering phones, right?

00:39:38.411 --> 00:39:38.913
I love this.

00:39:38.932 --> 00:39:40.193
I love the fact I'm a clinic owner,

00:39:40.213 --> 00:39:40.454
man.

00:39:41.054 --> 00:39:42.235
Do you think do you think if I

00:39:42.275 --> 00:39:43.416
found five to do it,

00:39:43.496 --> 00:39:45.416
I could I could support myself and them?

00:39:46.246 --> 00:39:46.905
Yeah, yeah, yeah.

00:39:46.925 --> 00:39:47.626
A hundred percent.

00:39:47.786 --> 00:39:50.288
So, so again, just like in my clinic,

00:39:50.387 --> 00:39:52.228
can I get five people to come in

00:39:52.248 --> 00:39:53.989
to say yes to a twelve hundred dollar

00:39:54.030 --> 00:39:56.530
package for weight loss and orthopedic

00:39:56.550 --> 00:39:58.552
care and feel better and stronger joints?

00:39:58.572 --> 00:39:58.831
Yeah.

00:40:01.092 --> 00:40:02.454
I might need to get a hundred through

00:40:02.474 --> 00:40:03.014
the door.

00:40:03.054 --> 00:40:04.074
Oh, yes, yes.

00:40:04.494 --> 00:40:07.056
To get five who are in so much

00:40:07.135 --> 00:40:10.898
pain that they're absolutely the pain of

00:40:11.018 --> 00:40:12.878
making the commitment is less than the

00:40:12.918 --> 00:40:14.659
pain of just persisting.

00:40:15.289 --> 00:40:16.311
And that's where we are.

00:40:16.391 --> 00:40:17.190
Five years ago,

00:40:17.291 --> 00:40:19.532
two things were not true that are true

00:40:19.572 --> 00:40:19.932
today.

00:40:20.373 --> 00:40:20.532
One,

00:40:20.974 --> 00:40:23.775
I had to explain why creating content was

00:40:23.815 --> 00:40:24.735
important and valuable.

00:40:24.835 --> 00:40:25.697
I don't have to do that anymore.

00:40:26.097 --> 00:40:26.177
It's

00:40:30.079 --> 00:40:32.501
their revenue is flat or declining and

00:40:32.541 --> 00:40:32.742
these,

00:40:32.981 --> 00:40:34.222
and these organizations are starting to

00:40:34.282 --> 00:40:34.603
panic.

00:40:34.623 --> 00:40:36.443
And I have been saying this for two

00:40:36.463 --> 00:40:36.744
years.

00:40:36.903 --> 00:40:37.804
I don't know if they're going to be

00:40:37.844 --> 00:40:38.644
around in five years.

00:40:38.985 --> 00:40:41.226
Some people have told me five years.

00:40:41.266 --> 00:40:42.688
It's not, it's not five.

00:40:42.708 --> 00:40:45.248
It's less unless, unless we do something.

00:40:45.309 --> 00:40:47.891
So now it's like the perfect imperfect

00:40:47.931 --> 00:40:48.331
storm.

00:40:48.692 --> 00:40:50.231
You have the pain of the feet to

00:40:50.253 --> 00:40:52.554
the fire and the solution that I'm

00:40:52.594 --> 00:40:54.614
proposing is not as wild and extreme.

00:40:54.994 --> 00:40:56.956
I can point to other organizations doing

00:40:56.996 --> 00:40:57.476
it and go, okay,

00:40:58.132 --> 00:40:58.572
I'm not even,

00:40:58.751 --> 00:40:59.612
I'm not reinventing the wheel.

00:40:59.652 --> 00:41:01.353
It's do that like them.

00:41:01.554 --> 00:41:02.934
Like I always like to do that too.

00:41:03.034 --> 00:41:03.456
And I forget,

00:41:03.476 --> 00:41:04.556
I think it was Rory Sutherland.

00:41:04.576 --> 00:41:06.418
Who's like, give me a conk,

00:41:06.438 --> 00:41:08.059
the Uber of, if I said to you,

00:41:08.119 --> 00:41:09.159
I'm going to create the Uber of

00:41:10.260 --> 00:41:10.860
pharmacies.

00:41:10.880 --> 00:41:11.481
You're like, got it.

00:41:11.541 --> 00:41:12.842
It's like, it delivers to God.

00:41:12.961 --> 00:41:13.942
I, you know, you know,

00:41:14.222 --> 00:41:16.384
the Cadillac of that says prestige.

00:41:16.403 --> 00:41:18.344
The Uber is like the utility of it.

00:41:18.646 --> 00:41:19.505
Cadillac is like,

00:41:19.525 --> 00:41:22.128
we're going to be the Cadillac of lawn

00:41:22.168 --> 00:41:23.027
care services.

00:41:23.168 --> 00:41:23.588
Oh, got it.

00:41:23.608 --> 00:41:24.730
You're going to do bougie bougie.

00:41:24.969 --> 00:41:26.731
And it all, it automatically tells you,

00:41:27.876 --> 00:41:29.577
what you expect it to feel taste and

00:41:29.657 --> 00:41:32.059
smell like so that's my pitch because

00:41:32.099 --> 00:41:33.500
before i was just like i'm gonna knock

00:41:33.521 --> 00:41:34.721
on the door and be like you know

00:41:34.760 --> 00:41:36.943
this this you need this this this you

00:41:36.983 --> 00:41:39.684
know it's worth this i'll discount my

00:41:39.744 --> 00:41:42.286
prices and charge you this i charge them

00:41:42.327 --> 00:41:43.929
this or this they're like we don't have

00:41:43.969 --> 00:41:46.471
it but i think you are sitting on

00:41:46.731 --> 00:41:49.132
a field of gold were we talking about

00:41:49.152 --> 00:41:50.494
the field of diamonds was that you

00:41:52.141 --> 00:41:53.003
Oh, the field of diamonds?

00:41:53.762 --> 00:41:54.864
I think that was – I do a

00:41:54.884 --> 00:41:55.344
lot of interviews.

00:41:55.724 --> 00:41:57.184
So the field of diamonds thing was this

00:41:57.224 --> 00:42:00.086
guy was like – this guy in Africa

00:42:00.126 --> 00:42:02.327
was all about like he owned a farm.

00:42:03.369 --> 00:42:03.869
And he's like,

00:42:04.429 --> 00:42:06.110
I – and I'm probably going to hack

00:42:06.130 --> 00:42:07.791
up this analogy and someone's going to fix

00:42:07.831 --> 00:42:07.891
it.

00:42:07.931 --> 00:42:10.873
But he owned ten acres, and he's like,

00:42:10.893 --> 00:42:12.153
I'm going to sell the ten acres,

00:42:12.215 --> 00:42:13.494
and then I'm going to explore Africa

00:42:13.514 --> 00:42:14.376
looking for diamonds.

00:42:15.728 --> 00:42:16.829
When he sold the farm,

00:42:16.929 --> 00:42:17.769
you know where this is going.

00:42:17.869 --> 00:42:19.570
Turns out there were diamonds on his own

00:42:19.630 --> 00:42:21.072
land and he sold it for pennies on

00:42:21.092 --> 00:42:21.431
the dollar.

00:42:21.773 --> 00:42:23.954
So I think associations are sitting on

00:42:23.994 --> 00:42:24.735
something valuable.

00:42:25.594 --> 00:42:26.476
I think they're not,

00:42:27.476 --> 00:42:29.217
they're trying to do the same thing over

00:42:29.237 --> 00:42:30.639
and over again and get a different result.

00:42:30.938 --> 00:42:32.400
They tell me that their main revenue

00:42:32.420 --> 00:42:32.721
driver

00:42:33.945 --> 00:42:35.346
I'm not, I'm telling you,

00:42:35.405 --> 00:42:36.586
you're not in the membership business.

00:42:36.867 --> 00:42:38.547
If you were dues need to be way

00:42:38.588 --> 00:42:39.809
higher, but the value needs to be,

00:42:40.329 --> 00:42:41.250
the dues need to be doubled,

00:42:41.269 --> 00:42:42.590
but the value needs to be ten X.

00:42:42.831 --> 00:42:44.431
They're not doing either of those things.

00:42:44.512 --> 00:42:45.572
They're not increasing dues,

00:42:45.753 --> 00:42:46.893
but they're not increasing value.

00:42:47.253 --> 00:42:48.474
I want to increase value,

00:42:49.014 --> 00:42:51.036
bring other people in who value it.

00:42:51.637 --> 00:42:53.577
The sponsors value membership and the

00:42:53.617 --> 00:42:55.800
connections more than the association.

00:42:56.480 --> 00:42:58.581
They understand it better, right?

00:42:59.061 --> 00:43:00.844
But associations are going to associate,

00:43:00.923 --> 00:43:02.105
businesses are going to business.

00:43:02.525 --> 00:43:03.846
That's what I'm banking on.

00:43:04.226 --> 00:43:06.108
I'm banking on the associations let me in

00:43:06.188 --> 00:43:07.809
and I get to be the intermediary going,

00:43:08.250 --> 00:43:09.210
what you have is a goldmine.

00:43:09.530 --> 00:43:10.992
Just be you, association.

00:43:11.273 --> 00:43:12.713
Business, you want access to these people?

00:43:12.914 --> 00:43:13.134
Yes.

00:43:13.335 --> 00:43:14.054
What's a fair price?

00:43:14.235 --> 00:43:14.476
This.

00:43:14.496 --> 00:43:15.496
Is that cool with you?

00:43:15.657 --> 00:43:15.836
Yeah.

00:43:16.077 --> 00:43:16.838
Great.

00:43:17.398 --> 00:43:18.818
I get paid for working because I'm going

00:43:18.838 --> 00:43:19.940
to work and bring on other people to

00:43:19.980 --> 00:43:20.181
work.

00:43:20.481 --> 00:43:21.621
And then we all win and everyone just

00:43:21.661 --> 00:43:23.884
walks around laughing to the bank.

00:43:24.403 --> 00:43:26.766
and laughing every year at our gala or

00:43:26.786 --> 00:43:28.168
whatever we do because now we have money

00:43:28.208 --> 00:43:30.369
to actually fund the things the

00:43:30.389 --> 00:43:31.371
associations need.

00:43:31.570 --> 00:43:32.771
Anyway, that's my pitch.

00:43:33.172 --> 00:43:34.233
Go ahead.

00:43:34.414 --> 00:43:36.635
Here are two objections that I see right

00:43:36.695 --> 00:43:38.197
now.

00:43:38.777 --> 00:43:39.478
One is...

00:43:40.619 --> 00:43:43.702
I think your personal connection in some

00:43:43.742 --> 00:43:45.143
ways works against you.

00:43:45.384 --> 00:43:45.943
Oh crap.

00:43:45.983 --> 00:43:46.405
Why?

00:43:46.704 --> 00:43:48.686
Because now the problem is, Hey,

00:43:48.746 --> 00:43:50.387
I've known Jimmy all this time.

00:43:50.427 --> 00:43:51.188
Jimmy's amazing.

00:43:51.248 --> 00:43:52.230
I know all these things.

00:43:52.710 --> 00:43:54.891
I really don't think Jimmy can deliver on

00:43:54.952 --> 00:43:56.293
what he thinks he can deliver.

00:43:56.974 --> 00:43:58.175
And then I'm going to have to fire

00:43:58.215 --> 00:43:58.436
Jimmy.

00:43:59.115 --> 00:44:00.896
I don't want to fire Jimmy because now

00:44:00.956 --> 00:44:03.297
I've got this social connection to him.

00:44:03.757 --> 00:44:05.559
So this is where I wonder if you

00:44:05.599 --> 00:44:08.481
put in kind of this wire exploding,

00:44:08.541 --> 00:44:10.001
you know, a ninety day deal.

00:44:10.882 --> 00:44:12.202
I'm going to fire myself.

00:44:12.242 --> 00:44:13.322
You don't have to fire me.

00:44:13.402 --> 00:44:15.623
Like, look, this is not about emotion.

00:44:15.664 --> 00:44:17.585
This is this is the plan.

00:44:18.025 --> 00:44:19.405
If the plan doesn't get us to where

00:44:19.445 --> 00:44:20.027
we want to go.

00:44:20.047 --> 00:44:20.666
No harm.

00:44:20.686 --> 00:44:20.806
Yeah.

00:44:20.827 --> 00:44:20.907
Yeah.

00:44:20.927 --> 00:44:21.487
I'm fine with that.

00:44:21.586 --> 00:44:21.847
Yeah.

00:44:21.967 --> 00:44:24.588
I'll put my money where my mouth is.

00:44:24.628 --> 00:44:26.349
I'll put my mouth where my mouth is.

00:44:27.981 --> 00:44:30.280
There was another one in what you had

00:44:30.320 --> 00:44:33.041
just said that made me think about the

00:44:33.081 --> 00:44:34.661
person trying to lose weight,

00:44:34.702 --> 00:44:35.222
start a new diet.

00:44:35.242 --> 00:44:38.762
But I can't remember what it is.

00:44:39.322 --> 00:44:40.003
While you're thinking,

00:44:40.143 --> 00:44:41.762
I want to make sure expectations are

00:44:41.802 --> 00:44:42.443
crystal clear.

00:44:42.543 --> 00:44:44.083
Like, I love the fact that I'm like,

00:44:44.204 --> 00:44:45.503
I'm talking about this on a live stream.

00:44:45.643 --> 00:44:47.003
I'm going to give this idea away to

00:44:47.043 --> 00:44:47.463
everybody.

00:44:48.523 --> 00:44:49.704
I don't think anybody else is going to

00:44:49.744 --> 00:44:51.525
do it because if they were,

00:44:51.545 --> 00:44:52.125
they would have done it.

00:44:52.244 --> 00:44:54.905
Why does my podcast outdo others that have

00:44:54.945 --> 00:44:56.726
companies that have budgets and staffs?

00:44:57.641 --> 00:44:58.963
You know why I show up twice a

00:44:58.983 --> 00:44:59.182
week.

00:44:59.762 --> 00:45:00.583
I show up twice a week,

00:45:00.882 --> 00:45:02.204
every week for a decade.

00:45:02.403 --> 00:45:04.684
And suddenly he really has something

00:45:04.724 --> 00:45:04.965
there.

00:45:05.405 --> 00:45:05.724
Yes.

00:45:05.925 --> 00:45:06.525
Cause I showed up.

00:45:06.605 --> 00:45:08.126
I did two pushups a week,

00:45:08.286 --> 00:45:09.746
every week for a decade.

00:45:10.367 --> 00:45:11.047
That's why I have,

00:45:11.146 --> 00:45:12.068
that's why I have triceps.

00:45:12.268 --> 00:45:12.608
That's it.

00:45:13.208 --> 00:45:17.289
But everybody cheers for the result.

00:45:18.289 --> 00:45:20.070
I mean, I had classmates who were like,

00:45:20.311 --> 00:45:22.572
I had a professor be like,

00:45:22.612 --> 00:45:25.193
you are wasting your time.

00:45:25.572 --> 00:45:27.293
You should hard stop.

00:45:27.393 --> 00:45:28.454
Do not do this.

00:45:28.494 --> 00:45:28.974
Hard stop.

00:45:29.695 --> 00:45:30.894
And I'm like, but here's the thing.

00:45:30.914 --> 00:45:31.695
I don't fault them.

00:45:31.976 --> 00:45:32.755
They couldn't see it.

00:45:33.295 --> 00:45:34.697
No one cheers for you then.

00:45:35.679 --> 00:45:36.579
They'll look back and be like,

00:45:36.659 --> 00:45:37.380
I knew the whole time.

00:45:38.240 --> 00:45:40.862
My favorite quote was from a classmate.

00:45:40.943 --> 00:45:41.143
Again,

00:45:41.182 --> 00:45:43.143
I launched it in class with these people

00:45:43.184 --> 00:45:44.643
for a year and a half doing this

00:45:44.664 --> 00:45:45.204
thing online.

00:45:45.565 --> 00:45:45.824
Again,

00:45:46.125 --> 00:45:47.525
wasn't the best thing since sliced bread.

00:45:47.846 --> 00:45:48.545
It was all right, though.

00:45:49.266 --> 00:45:51.447
And one of them super like reserved walk

00:45:51.467 --> 00:45:52.648
by is like, hey, I act.

00:45:52.728 --> 00:45:53.489
I must have I listened.

00:45:53.628 --> 00:45:55.128
I must have interviewed somebody that was

00:45:55.168 --> 00:45:55.849
of interest to her.

00:45:56.860 --> 00:45:57.099
She goes,

00:45:57.139 --> 00:45:58.800
I listened to your podcast yesterday.

00:45:58.820 --> 00:46:00.161
And I go, oh, okay.

00:46:00.983 --> 00:46:02.023
She goes, it was actually good.

00:46:02.163 --> 00:46:02.563
And I was like,

00:46:02.943 --> 00:46:04.143
that burns a little bit.

00:46:04.244 --> 00:46:04.985
Yeah, it was the actually.

00:46:05.244 --> 00:46:06.545
That burns a little bit, but thank you.

00:46:07.686 --> 00:46:08.867
But here's the best part, though.

00:46:09.126 --> 00:46:10.288
They were going to be my staunchest

00:46:10.327 --> 00:46:11.489
critics because they know me.

00:46:13.007 --> 00:46:14.726
strangers are just like, who is this guy?

00:46:14.947 --> 00:46:15.987
No expectation.

00:46:16.327 --> 00:46:17.447
And if I deliver a little bit,

00:46:17.467 --> 00:46:17.927
it's a win.

00:46:18.188 --> 00:46:19.068
These people know me.

00:46:19.228 --> 00:46:20.628
I had to like be really, you know,

00:46:20.929 --> 00:46:21.648
which I wasn't,

00:46:21.748 --> 00:46:23.628
but I was able to flip that person

00:46:23.688 --> 00:46:24.568
to podcast.

00:46:24.588 --> 00:46:25.369
It was actually good.

00:46:25.389 --> 00:46:26.210
I was like, thank you.

00:46:27.030 --> 00:46:27.829
Thank you so much.

00:46:28.469 --> 00:46:28.769
Anyway,

00:46:29.090 --> 00:46:30.431
that's the model I'm working with now.

00:46:31.170 --> 00:46:33.291
I'm also communicating with companies.

00:46:33.931 --> 00:46:34.891
What I wanted to talk about,

00:46:34.911 --> 00:46:35.331
if we have,

00:46:35.351 --> 00:46:35.552
we have

00:46:39.510 --> 00:46:40.952
Even if I'm not with a brand,

00:46:41.813 --> 00:46:42.635
I have to go, right?

00:46:43.456 --> 00:46:43.976
I have to go.

00:46:44.135 --> 00:46:44.996
Where is it going to be?

00:46:45.518 --> 00:46:50.003
LA, Disney World.

00:46:50.282 --> 00:46:51.103
Okay.

00:46:51.184 --> 00:46:52.885
I've got friends going so I can crash

00:46:52.905 --> 00:46:54.407
in hotel rooms because I need to like,

00:46:54.869 --> 00:46:56.170
oh no, I have a free hotel room.

00:46:56.269 --> 00:46:58.211
I've got a hotel room covered because I

00:46:58.452 --> 00:46:59.994
volunteer for the Foundation for PT

00:47:00.034 --> 00:47:00.375
Research.

00:47:01.237 --> 00:47:02.259
I think they give me like a day

00:47:02.298 --> 00:47:02.619
or two,

00:47:02.778 --> 00:47:06.539
a hotel room to cover my volunteering of

00:47:06.619 --> 00:47:07.360
hours or whatever.

00:47:07.721 --> 00:47:08.840
I want to do this for the foundation

00:47:08.860 --> 00:47:09.862
for PT research too.

00:47:11.543 --> 00:47:12.702
Cause all,

00:47:13.222 --> 00:47:14.523
all they're going to do is make more

00:47:14.543 --> 00:47:14.764
phone.

00:47:15.003 --> 00:47:15.583
I love them.

00:47:15.764 --> 00:47:17.065
I'm saying everything that I'm about to

00:47:17.105 --> 00:47:18.206
say in case it gets back to them.

00:47:18.226 --> 00:47:19.606
And they're like, Oh, he's crap dog.

00:47:19.646 --> 00:47:21.106
I'm not, I love everything you do.

00:47:23.010 --> 00:47:24.150
I want you to succeed,

00:47:24.550 --> 00:47:26.072
but you keep making phone calls and

00:47:26.112 --> 00:47:28.614
sending letters about how great research

00:47:28.713 --> 00:47:28.914
is.

00:47:29.293 --> 00:47:29.775
It is,

00:47:30.135 --> 00:47:31.976
but all the people who agree with you

00:47:32.115 --> 00:47:32.876
already gave.

00:47:33.815 --> 00:47:35.175
I want to talk to the other people

00:47:35.215 --> 00:47:36.237
who don't know you exist.

00:47:36.617 --> 00:47:39.338
That pool of people is larger.

00:47:39.798 --> 00:47:42.119
Give them a better value prop and they

00:47:42.159 --> 00:47:43.561
will throw money at you.

00:47:44.222 --> 00:47:45.021
So I want to do it for the

00:47:45.041 --> 00:47:45.561
foundation too.

00:47:45.842 --> 00:47:46.342
Same model.

00:47:46.503 --> 00:47:47.684
This is also like why I think I

00:47:47.704 --> 00:47:49.164
can scale this is I'm going to do

00:47:49.204 --> 00:47:51.465
the same four things over and over and

00:47:51.525 --> 00:47:51.965
over again.

00:47:52.146 --> 00:47:53.626
I'm going to have a process so I

00:47:53.646 --> 00:47:54.887
can turn an episode or a video or

00:47:54.927 --> 00:47:57.190
webinar around in when can you do that?

00:47:57.329 --> 00:47:57.670
Tomorrow.

00:47:58.719 --> 00:47:59.681
I would love to get to that problem

00:47:59.701 --> 00:48:00.561
where it's like next week.

00:48:00.643 --> 00:48:01.503
But as I grow,

00:48:01.523 --> 00:48:02.784
I'll just hire more freelancers.

00:48:03.045 --> 00:48:03.847
Right now, I got one dude.

00:48:03.907 --> 00:48:06.028
I got a Drew.

00:48:06.128 --> 00:48:06.730
As I grow,

00:48:06.809 --> 00:48:08.072
I want Drew to have three people under

00:48:08.112 --> 00:48:08.231
him.

00:48:08.472 --> 00:48:09.152
We'll get there.

00:48:09.454 --> 00:48:10.936
And growing isn't the goal.

00:48:11.155 --> 00:48:13.217
The goal is impact.

00:48:13.298 --> 00:48:14.440
What does Drew want to do?

00:48:16.893 --> 00:48:18.215
Drew wants to shoot things.

00:48:18.394 --> 00:48:19.195
Drew's a shooter.

00:48:20.094 --> 00:48:21.896
Drew's an A-plus shooter and a

00:48:21.956 --> 00:48:22.657
storyboarder.

00:48:23.297 --> 00:48:25.038
He's a B-plus, A-minus editor,

00:48:25.137 --> 00:48:26.318
not because of lack of skill,

00:48:26.538 --> 00:48:28.079
because he'd rather have a camera in his

00:48:28.099 --> 00:48:29.039
hand, and I get that.

00:48:29.940 --> 00:48:31.260
So he'll shoot a wedding,

00:48:31.360 --> 00:48:33.661
and he'll put things on video.

00:48:34.302 --> 00:48:35.422
And then I have told him,

00:48:35.981 --> 00:48:37.322
hire someone to edit that.

00:48:37.503 --> 00:48:39.563
Find one great editor that all they want

00:48:39.583 --> 00:48:40.384
to do is edit.

00:48:40.603 --> 00:48:41.864
They never want to leave their couch.

00:48:42.085 --> 00:48:44.365
Find your counterpart so you can shoot two

00:48:44.565 --> 00:48:46.306
weddings while they're editing your first.

00:48:47.230 --> 00:48:48.230
So Drew wants to shoot.

00:48:49.271 --> 00:48:50.090
Drew's not a PT,

00:48:50.530 --> 00:48:51.931
but he's been around it long enough that

00:48:51.951 --> 00:48:52.590
he's like, I get it.

00:48:52.630 --> 00:48:53.771
You guys do cool stuff.

00:48:53.831 --> 00:48:56.052
And Drew was young when I started working

00:48:56.072 --> 00:48:58.213
with him because it was like six years

00:48:58.253 --> 00:48:58.432
ago.

00:48:58.753 --> 00:48:59.552
And I remember being like,

00:48:59.853 --> 00:49:00.932
because we worked together at Fox.

00:49:01.233 --> 00:49:01.873
And I remember thinking,

00:49:02.134 --> 00:49:03.153
I'm going to have to like micro,

00:49:03.273 --> 00:49:03.914
not micromanage,

00:49:03.934 --> 00:49:04.653
but I'm going to have to tell him

00:49:04.693 --> 00:49:06.155
exactly what to do because he's young.

00:49:06.894 --> 00:49:07.335
I was wrong.

00:49:08.114 --> 00:49:10.195
Our first project together, I was like,

00:49:10.576 --> 00:49:10.876
okay,

00:49:10.936 --> 00:49:11.996
so I need you to do this and

00:49:12.016 --> 00:49:13.297
this and then stand over here and do

00:49:13.317 --> 00:49:13.577
this.

00:49:13.677 --> 00:49:14.737
And he paused and he was like,

00:49:16.094 --> 00:49:17.076
I see what you're trying to do.

00:49:18.536 --> 00:49:19.817
Visually, if we did this,

00:49:19.876 --> 00:49:21.077
I think it would actually achieve what you

00:49:21.097 --> 00:49:21.637
want to achieve.

00:49:21.717 --> 00:49:23.539
And I was like, oh,

00:49:24.079 --> 00:49:26.121
I don't have to babysit you at all.

00:49:26.141 --> 00:49:27.681
Hey, congratulations.

00:49:28.302 --> 00:49:30.043
Just tell me where to stand.

00:49:31.371 --> 00:49:32.632
I know how to do the microphone-y thing.

00:49:32.873 --> 00:49:33.934
Tell me where, and then I was like,

00:49:33.974 --> 00:49:34.534
this is great.

00:49:34.835 --> 00:49:35.375
This is great.

00:49:35.554 --> 00:49:36.135
You know what I,

00:49:36.155 --> 00:49:37.016
we have the same vision,

00:49:37.516 --> 00:49:38.476
but I'm not going to tell you what

00:49:38.518 --> 00:49:38.797
to do.

00:49:38.938 --> 00:49:39.438
Okay, great.

00:49:39.898 --> 00:49:40.458
Brain off.

00:49:40.579 --> 00:49:41.840
I now can focus on me things and

00:49:41.860 --> 00:49:42.860
Drew focuses on Drew things.

00:49:44.822 --> 00:49:45.782
He's a freelancer.

00:49:45.882 --> 00:49:47.724
I think he would do a full-time job.

00:49:48.125 --> 00:49:49.264
I think a company would be smart to

00:49:49.304 --> 00:49:49.726
hire him.

00:49:50.795 --> 00:49:51.836
But they're not going to be smart enough

00:49:51.856 --> 00:49:52.336
to hire him.

00:49:52.956 --> 00:49:54.478
But they'll freelance him and he'll go,

00:49:54.518 --> 00:49:54.619
well,

00:49:54.639 --> 00:49:56.119
the rate is now tripled because I'm not

00:49:56.139 --> 00:49:56.699
your employee.

00:49:58.221 --> 00:49:59.181
I want Drew to walk around.

00:49:59.322 --> 00:50:00.523
Oh, well, the other idea, too,

00:50:00.563 --> 00:50:01.963
is I'm bringing this back at CSM.

00:50:02.083 --> 00:50:03.465
I'd like to find and I'll be I'm

00:50:03.485 --> 00:50:04.164
going to follow through.

00:50:04.304 --> 00:50:05.166
We'll see which ones it is.

00:50:05.266 --> 00:50:05.846
I know, Tony.

00:50:05.925 --> 00:50:06.246
Don't worry.

00:50:06.606 --> 00:50:07.447
Tell that look on your face.

00:50:08.427 --> 00:50:09.367
I want to do that idea I had

00:50:09.409 --> 00:50:09.829
last year,

00:50:09.909 --> 00:50:11.510
which is Drew and I fly in a

00:50:11.530 --> 00:50:12.471
day early to CSM.

00:50:13.461 --> 00:50:14.362
rent an Airbnb,

00:50:14.902 --> 00:50:17.262
have six people pay us whatever we think

00:50:17.282 --> 00:50:20.423
this is worth to give them a long

00:50:20.603 --> 00:50:21.003
six months,

00:50:21.043 --> 00:50:22.824
essentially six months of content in one

00:50:22.864 --> 00:50:23.065
day.

00:50:23.684 --> 00:50:24.445
The whole day though,

00:50:25.204 --> 00:50:26.766
the six people are essentially going to be

00:50:27.126 --> 00:50:29.385
like walking around LA or our Airbnb like

00:50:29.425 --> 00:50:30.025
influencers,

00:50:30.347 --> 00:50:31.347
but I'm going to do the same thing

00:50:31.407 --> 00:50:32.007
six times.

00:50:32.266 --> 00:50:33.447
Then this thing six times.

00:50:33.768 --> 00:50:35.188
And then Drew's doing your headshot six

00:50:35.228 --> 00:50:35.487
times.

00:50:35.608 --> 00:50:37.068
And then Drew's shooting your B-roll six

00:50:37.108 --> 00:50:37.407
times.

00:50:37.829 --> 00:50:38.668
And then when we're done,

00:50:39.661 --> 00:50:44.487
You're happy and you're like a baby.

00:50:44.507 --> 00:50:46.949
I don't know, fat and happy, right?

00:50:46.969 --> 00:50:47.469
That's what we are.

00:50:47.489 --> 00:50:48.331
We're fed and happy.

00:50:49.351 --> 00:50:50.652
You get a Google Drive a week later

00:50:50.672 --> 00:50:52.155
filled with six months worth of content.

00:50:52.755 --> 00:50:53.635
That's all about you.

00:50:54.036 --> 00:50:54.916
I just helped you do it.

00:50:54.976 --> 00:50:56.398
Drew helped you do it and edit it.

00:50:56.659 --> 00:50:57.960
So that's what we're looking to do.

00:50:58.860 --> 00:51:00.262
The CSM content machine.

00:51:00.463 --> 00:51:04.166
There's CSM and there's content machine.

00:51:04.606 --> 00:51:06.748
The content social machine.

00:51:06.788 --> 00:51:07.568
There's something there.

00:51:07.608 --> 00:51:08.628
It has to have a name.

00:51:08.648 --> 00:51:09.170
You know my rule.

00:51:09.190 --> 00:51:10.590
It's got to have a stupid name or

00:51:10.610 --> 00:51:11.652
a goofy name.

00:51:11.692 --> 00:51:14.153
The content social machine or something

00:51:14.173 --> 00:51:14.614
like that.

00:51:15.315 --> 00:51:16.255
What do you think that's worth?

00:51:16.456 --> 00:51:18.657
Drew and I running you through a machine

00:51:18.737 --> 00:51:21.019
and you get six months worth of content

00:51:21.280 --> 00:51:22.440
in a day where you're the star.

00:51:22.840 --> 00:51:24.702
What should I charge for that?

00:51:24.902 --> 00:51:25.463
Just ask ChatGPT.

00:51:26.474 --> 00:51:27.315
Yeah.

00:51:27.335 --> 00:51:27.554
I mean,

00:51:27.574 --> 00:51:28.956
you got you got to think it's,

00:51:29.056 --> 00:51:33.061
you know, five figures, ten thousand plus.

00:51:33.320 --> 00:51:34.742
Truthfully, you know, I mean,

00:51:34.802 --> 00:51:36.885
even just you're saying six months,

00:51:36.945 --> 00:51:38.507
it's really more than six months of

00:51:38.527 --> 00:51:38.867
content.

00:51:39.387 --> 00:51:40.889
It's reusable and bendable.

00:51:41.469 --> 00:51:42.670
Yeah.

00:51:42.710 --> 00:51:44.532
Here's a crazy negotiation tactic.

00:51:45.798 --> 00:51:47.280
Imagine you're on the other side of,

00:51:47.440 --> 00:51:49.081
you get brands all the time.

00:51:49.201 --> 00:51:49.420
Actually,

00:51:49.440 --> 00:51:50.961
remember that head thing I was talking

00:51:50.981 --> 00:51:51.521
about the other day?

00:51:52.061 --> 00:51:53.302
I'm just connecting with you.

00:51:53.382 --> 00:51:54.884
I'm like, Tony's going to do it better.

00:51:55.704 --> 00:51:57.005
And if you think Tony's going to do

00:51:57.025 --> 00:51:59.286
it for free, I'm like, don't email him.

00:52:00.365 --> 00:52:01.606
But it's going to give you impact.

00:52:02.206 --> 00:52:05.228
So my new negotiation tactic,

00:52:05.688 --> 00:52:07.070
if someone says that's too expensive,

00:52:07.730 --> 00:52:09.891
copy and paste our entire email thread

00:52:10.070 --> 00:52:12.932
into ChatGPT and write what is a fair

00:52:12.972 --> 00:52:15.353
price for what the person is delivering.

00:52:15.773 --> 00:52:17.675
You just have to explain copy and paste

00:52:17.695 --> 00:52:19.875
my LinkedIn profile in there as well.

00:52:20.514 --> 00:52:21.956
It has to understand the context.

00:52:22.275 --> 00:52:24.076
So copy and paste my LinkedIn profile,

00:52:24.175 --> 00:52:26.396
my resume, and what you're asking to do,

00:52:26.817 --> 00:52:28.356
copy and paste it in ChatGPT and just

00:52:28.376 --> 00:52:28.536
say,

00:52:28.777 --> 00:52:30.137
what is a fair price for what this

00:52:30.177 --> 00:52:32.137
person is offering to deliver?

00:52:32.539 --> 00:52:34.219
And I'll work for whatever it says.

00:52:35.239 --> 00:52:36.460
Real quick, Will Boyd,

00:52:37.260 --> 00:52:39.199
he's saying twelve thousand for six months

00:52:39.239 --> 00:52:41.400
of reels, daily reels.

00:52:42.677 --> 00:52:44.418
And even that, I mean,

00:52:46.179 --> 00:52:48.599
think of how cheap that has gotten at

00:52:48.719 --> 00:52:50.079
a twelve thousand dollar price,

00:52:50.119 --> 00:52:51.920
because if we would go back ten years,

00:52:52.402 --> 00:52:54.461
cameras existed, the Internet existed,

00:52:54.543 --> 00:52:56.262
all of these things existed.

00:52:56.923 --> 00:52:58.925
Six months of daily reels would have been

00:52:59.405 --> 00:53:01.505
like seven, like six figures,

00:53:01.545 --> 00:53:02.306
seven figures.

00:53:02.726 --> 00:53:05.306
It was crazy how much all of this

00:53:05.327 --> 00:53:05.947
stuff cost.

00:53:08.132 --> 00:53:09.557
But I don't need a hundred people to

00:53:09.597 --> 00:53:10.139
say yes.

00:53:10.159 --> 00:53:10.460
I mean,

00:53:10.501 --> 00:53:11.704
I can hear you and wheel in my

00:53:11.764 --> 00:53:11.885
ear.

00:53:11.905 --> 00:53:12.527
I don't need a hundred people.

00:53:12.547 --> 00:53:13.028
I need six.

00:53:13.938 --> 00:53:15.440
But, but I've talked to someone.

00:53:15.760 --> 00:53:17.161
The problem is selling to my friends.

00:53:17.581 --> 00:53:18.402
I just want to do it for free

00:53:18.422 --> 00:53:18.822
for people.

00:53:18.943 --> 00:53:19.724
I'm just like, I'll just do it.

00:53:19.824 --> 00:53:20.644
Drew and I will just go out there

00:53:20.664 --> 00:53:20.925
for free.

00:53:20.945 --> 00:53:21.686
You don't just pay our flights.

00:53:22.065 --> 00:53:22.786
I can't do that.

00:53:23.327 --> 00:53:24.527
But I've talked to people who are like,

00:53:25.208 --> 00:53:25.909
I listened to you.

00:53:25.969 --> 00:53:27.010
I started a podcast.

00:53:27.110 --> 00:53:27.490
I didn't pay.

00:53:27.510 --> 00:53:28.371
I didn't charge them because they're

00:53:28.391 --> 00:53:28.751
friends.

00:53:29.072 --> 00:53:29.371
And I'm like,

00:53:29.391 --> 00:53:30.152
and what do you get now?

00:53:30.432 --> 00:53:31.914
Like I paid three thousand dollars to

00:53:31.934 --> 00:53:32.835
speak for thirty minutes.

00:53:32.894 --> 00:53:33.835
I go, holy shit.

00:53:33.856 --> 00:53:35.498
What would happen if we did that a

00:53:35.617 --> 00:53:36.318
lot?

00:53:36.878 --> 00:53:37.960
Do you like speaking?

00:53:39.039 --> 00:53:39.398
Yes.

00:53:39.619 --> 00:53:40.501
Do you want to do more of it?

00:53:40.581 --> 00:53:40.900
Yes.

00:53:41.181 --> 00:53:42.123
How do you get those things?

00:53:42.302 --> 00:53:42.744
Not luck.

00:53:43.545 --> 00:53:44.666
See, this is right.

00:53:44.746 --> 00:53:45.867
I was going to charge four grand.

00:53:46.288 --> 00:53:46.849
I think you're right.

00:53:46.889 --> 00:53:47.309
I think it's...

00:53:48.510 --> 00:53:51.175
He's just saying twelve grand just for the

00:53:51.215 --> 00:53:51.936
reels.

00:53:52.036 --> 00:53:52.836
Okay, here's the funny part.

00:53:53.117 --> 00:53:54.398
It's led to zero sales.

00:53:54.418 --> 00:53:54.599
Exactly.

00:53:56.047 --> 00:53:56.507
Organic.

00:53:57.927 --> 00:53:58.427
So go ahead.

00:53:58.447 --> 00:53:59.768
So now here's the question for Will and

00:53:59.807 --> 00:54:01.068
just put it in the comments.

00:54:01.967 --> 00:54:03.148
I think as clinicians,

00:54:03.748 --> 00:54:07.530
we're because I know I am terrified that

00:54:07.590 --> 00:54:09.349
we would request money for somebody.

00:54:09.389 --> 00:54:11.110
Somebody would pay us money and then they

00:54:11.150 --> 00:54:13.371
wouldn't get a result from that.

00:54:13.791 --> 00:54:15.711
We are so scared of that.

00:54:16.192 --> 00:54:17.532
What was your emotion?

00:54:17.592 --> 00:54:20.353
What did you feel like when you paid

00:54:20.393 --> 00:54:20.753
the money?

00:54:21.849 --> 00:54:23.929
Ultimately, it led to zero sales.

00:54:24.289 --> 00:54:24.851
You know,

00:54:24.911 --> 00:54:27.972
I'm sure there was other benefits from it.

00:54:28.172 --> 00:54:32.574
But my biggest nightmare is that even in

00:54:32.614 --> 00:54:34.215
my clinic, somebody comes in here,

00:54:34.275 --> 00:54:35.396
spends an hour with me,

00:54:35.516 --> 00:54:37.436
leaves and says that was a waste of

00:54:37.496 --> 00:54:39.577
time, even if they didn't pay me anything.

00:54:40.117 --> 00:54:42.199
I just I can't stand that that,

00:54:42.338 --> 00:54:44.039
you know, outcome happening.

00:54:44.739 --> 00:54:45.820
He says cost of doing business.

00:54:47.666 --> 00:54:48.907
That takes a mature person.

00:54:48.947 --> 00:54:49.927
That takes a mature,

00:54:50.407 --> 00:54:51.668
somebody who's been through it,

00:54:51.728 --> 00:54:54.010
somebody who understands what it is that

00:54:54.030 --> 00:54:54.570
they are doing.

00:54:54.610 --> 00:54:55.550
That's not,

00:54:55.751 --> 00:54:57.931
that is the opposite of an emotional

00:54:57.972 --> 00:54:58.353
attachment.

00:54:58.373 --> 00:55:00.454
That is a non-emotional attachment to a

00:55:00.574 --> 00:55:01.514
business decision.

00:55:02.195 --> 00:55:02.355
I mean,

00:55:02.414 --> 00:55:03.376
I used to tell people all the time

00:55:03.396 --> 00:55:04.155
in radio, I was like,

00:55:04.476 --> 00:55:06.496
if you can run this ad campaign and

00:55:06.577 --> 00:55:08.157
nothing happens and your business is still

00:55:08.199 --> 00:55:08.878
fine, do it.

00:55:09.318 --> 00:55:12.121
If you need this to hit,

00:55:12.181 --> 00:55:13.061
if you need this to hit,

00:55:13.282 --> 00:55:13.722
don't do it.

00:55:14.141 --> 00:55:15.443
I would talk more people out of it.

00:55:15.664 --> 00:55:16.063
Cause I'm like,

00:55:16.385 --> 00:55:18.686
I'm never going to wash that off.

00:55:18.726 --> 00:55:19.427
Cause here's why.

00:55:19.588 --> 00:55:19.847
And I would,

00:55:20.047 --> 00:55:21.028
I was saying this back when,

00:55:21.088 --> 00:55:23.652
before the socials kids were at the

00:55:23.692 --> 00:55:24.893
intersection of humans,

00:55:25.474 --> 00:55:26.574
I'm talking to a microphone,

00:55:26.835 --> 00:55:27.956
trying to give emotion.

00:55:30.902 --> 00:55:33.643
to suggest or to communicate something to

00:55:33.663 --> 00:55:34.503
achieve understanding.

00:55:35.103 --> 00:55:36.244
I'm never really selling.

00:55:36.585 --> 00:55:36.784
I mean,

00:55:36.804 --> 00:55:37.744
I know we can get to the art

00:55:37.784 --> 00:55:38.385
of intricacies.

00:55:39.146 --> 00:55:40.166
Here's the bottom line.

00:55:40.425 --> 00:55:41.126
I make suggestions,

00:55:41.347 --> 00:55:42.306
but people make decisions.

00:55:42.947 --> 00:55:43.688
People are people-y.

00:55:44.228 --> 00:55:46.688
But I think the odds are ever in

00:55:46.708 --> 00:55:49.969
your favor when they know, like,

00:55:49.989 --> 00:55:50.550
and trust you.

00:55:50.650 --> 00:55:51.570
You've got a better shot.

00:55:51.851 --> 00:55:53.351
It's better than a coin toss, right?

00:55:54.447 --> 00:55:55.708
but this person that I was talking to

00:55:55.728 --> 00:55:57.768
was like, yes, because people have said,

00:55:58.128 --> 00:55:58.929
I've seen your podcast.

00:55:58.969 --> 00:55:59.530
Can you come now?

00:55:59.570 --> 00:56:00.409
Speak at my thing.

00:56:00.730 --> 00:56:01.871
Here's a speaking fee.

00:56:02.291 --> 00:56:03.731
And she was like, how'd that happen?

00:56:03.771 --> 00:56:04.652
I go, it wouldn't have happened.

00:56:04.871 --> 00:56:07.313
You could be just as brilliant,

00:56:07.592 --> 00:56:08.492
but if no one knows,

00:56:08.512 --> 00:56:09.634
they're not going to reach out.

00:56:09.693 --> 00:56:10.454
Like they're not going to call.

00:56:12.639 --> 00:56:14.760
will that's right you will boyd saying you

00:56:14.780 --> 00:56:16.561
gotta risk it for the biscuit you do

00:56:17.242 --> 00:56:19.403
you miss you miss a hundred going another

00:56:19.463 --> 00:56:21.025
double gretzky you win a hundred you miss

00:56:21.045 --> 00:56:22.166
a hundred percent of the shots you don't

00:56:22.186 --> 00:56:25.027
take wayne gretzky michael scott because

00:56:25.068 --> 00:56:26.509
michael scott said do you get michael

00:56:26.528 --> 00:56:28.751
scott said the quote so he's um you're

00:56:28.771 --> 00:56:32.413
right let's let's segue into the closing

00:56:32.512 --> 00:56:35.556
of the show on the biscuit topic what

00:56:35.715 --> 00:56:37.237
is your plan for thanksgiving

00:56:38.329 --> 00:56:38.510
uh,

00:56:38.550 --> 00:56:41.393
my plan for Thanksgiving is being with

00:56:41.432 --> 00:56:41.853
family,

00:56:41.992 --> 00:56:45.396
but going to a restaurant because I don't

00:56:45.416 --> 00:56:46.016
like cooking.

00:56:46.356 --> 00:56:47.237
We don't cook well.

00:56:47.257 --> 00:56:48.378
Do you know what I'm very good at

00:56:48.398 --> 00:56:48.597
though?

00:56:48.797 --> 00:56:51.800
Hanging out and eating super good at that.

00:56:52.000 --> 00:56:53.461
I'm very, I'm top notch.

00:56:54.101 --> 00:56:54.963
Um, so we're doing that,

00:56:55.003 --> 00:56:56.764
but we are getting family together and

00:56:56.844 --> 00:56:58.264
everybody's sort of at the age where we're

00:56:58.284 --> 00:56:59.786
like, listen, we've done it.

00:56:59.885 --> 00:57:00.347
We've done it.

00:57:00.547 --> 00:57:01.708
We just want to turn key.

00:57:01.827 --> 00:57:03.009
So we're just going to a restaurant.

00:57:03.088 --> 00:57:03.509
How about you?

00:57:03.688 --> 00:57:04.650
Are you doing the,

00:57:04.670 --> 00:57:05.851
put the bird in the oven at six

00:57:05.951 --> 00:57:06.050
a.m.

00:57:06.789 --> 00:57:07.250
I am.

00:57:07.349 --> 00:57:07.710
I am.

00:57:07.771 --> 00:57:09.572
So so our deal, you know, my wife,

00:57:09.612 --> 00:57:11.652
huge family, fourteen siblings.

00:57:12.733 --> 00:57:14.614
A lot of us get together Thanksgiving,

00:57:14.635 --> 00:57:16.835
Christmas, New Year's experience, man.

00:57:16.976 --> 00:57:17.896
Our tradition.

00:57:17.936 --> 00:57:20.639
So we get about thirty ish people that

00:57:20.699 --> 00:57:22.340
go run the turkey trot.

00:57:22.639 --> 00:57:24.300
So we will wake up.

00:57:24.621 --> 00:57:26.481
We'll put the turkey in the oven.

00:57:27.023 --> 00:57:28.603
We'll go run the turkey trot.

00:57:28.664 --> 00:57:29.443
We'll come back.

00:57:29.503 --> 00:57:30.704
We'll make a couple of sides.

00:57:30.724 --> 00:57:32.045
We'll go to my brother in law's.

00:57:32.744 --> 00:57:34.706
The kids will play out back all day

00:57:35.007 --> 00:57:38.088
from wiffle ball to football to whatever.

00:57:38.909 --> 00:57:39.929
You know, we'll hang out.

00:57:41.130 --> 00:57:43.811
The thing that.

00:57:43.911 --> 00:57:44.733
Oh, you froze, dude.

00:57:45.012 --> 00:57:45.492
Right in the middle.

00:57:45.532 --> 00:57:46.594
I feel like we're getting to the emotional

00:57:47.315 --> 00:57:47.775
crescendo.

00:57:49.652 --> 00:57:51.813
I remember holding babies when I first

00:57:51.833 --> 00:57:54.094
came into the family that are now married

00:57:54.135 --> 00:57:56.297
with their babies and I'm holding their

00:57:56.336 --> 00:57:59.219
kids, you know, like it is just insane.

00:57:59.358 --> 00:58:00.719
And it feels like it was yesterday.

00:58:00.739 --> 00:58:00.820
Yeah.

00:58:01.579 --> 00:58:02.961
So, so that's it.

00:58:02.981 --> 00:58:03.822
That's what we're doing.

00:58:04.202 --> 00:58:05.422
I posted a picture of this morning of

00:58:05.463 --> 00:58:06.985
like me on my grandmother's lap.

00:58:07.005 --> 00:58:07.445
And I was like,

00:58:07.664 --> 00:58:09.646
I was like three and it's just weird.

00:58:09.666 --> 00:58:11.168
It's like, Hey, people grow up,

00:58:12.047 --> 00:58:13.309
hug a friend, hug a,

00:58:13.548 --> 00:58:14.250
hug a family member,

00:58:14.590 --> 00:58:15.670
take a photo and

00:58:17.304 --> 00:58:18.103
Keep it on your phone.

00:58:18.164 --> 00:58:18.643
Back it up.

00:58:18.664 --> 00:58:19.605
Put it on Google Drive or something.

00:58:19.824 --> 00:58:21.706
And then take the same photo, same spot.

00:58:21.766 --> 00:58:23.146
I love those pictures when they do the

00:58:23.166 --> 00:58:24.646
same people in the same outfits.

00:58:24.666 --> 00:58:26.487
I'm a sucker for those things.

00:58:27.807 --> 00:58:27.987
Why?

00:58:28.248 --> 00:58:29.327
Why am I a sucker for those?

00:58:29.608 --> 00:58:31.849
Because it's transformation.

00:58:31.889 --> 00:58:33.108
That's what you're actually showing.

00:58:33.509 --> 00:58:35.030
Showing, not telling, right?

00:58:35.469 --> 00:58:35.710
All right.

00:58:36.230 --> 00:58:37.291
Go hug people.

00:58:37.530 --> 00:58:38.271
Be grateful.

00:58:39.010 --> 00:58:40.391
We're grateful for you listening.

00:58:40.512 --> 00:58:41.072
Otherwise,

00:58:41.152 --> 00:58:43.233
it's just Tony and I talking to each

00:58:43.273 --> 00:58:43.452
other.

00:58:43.512 --> 00:58:44.472
That wouldn't be that bad, though.

00:58:44.512 --> 00:58:45.833
But it's nice when we get people like

00:58:45.853 --> 00:58:46.653
Dana and Will and

00:58:47.094 --> 00:58:50.016
and David Rowan chiming in.

00:58:50.036 --> 00:58:51.418
So I appreciate David.

00:58:51.458 --> 00:58:53.059
You owe me a phone call because I'm

00:58:53.338 --> 00:58:54.579
pitching my idea that I just pitched to

00:58:54.619 --> 00:58:55.059
Tony to you.

00:58:55.079 --> 00:58:55.840
That's the whole idea.

00:58:56.181 --> 00:58:56.981
Come tell me why I'm wrong.

00:58:57.882 --> 00:58:58.583
We're off Thursday.

00:58:58.603 --> 00:58:59.184
You should be off too.

00:58:59.204 --> 00:59:00.023
We'll see you next week.

00:59:00.063 --> 00:59:01.264
Tony, go have fun at your clinic, man.

00:59:01.304 --> 00:59:01.806
Thanks for all right.

00:59:01.826 --> 00:59:03.086
See you guys.