Mastering Your PT Career

WEBVTT 00:00.149 --> 00:01.330 this uh let me hit this 00:01.411 --> 00:08.759 fancy dancy thing f scott 00:08.799 --> 00:09.720 back on the show f scott 00:09.740 --> 00:11.442 how we doing man good it's 00:11.482 --> 00:12.443 been a while man a lot of 00:12.503 --> 00:14.285 changes since the last time we talked 00:15.148 --> 00:15.769 What's changed? 00:15.949 --> 00:16.909 Well, you got a job, right? 00:16.929 --> 00:17.370 You moved. 00:17.410 --> 00:18.090 Did you move? 00:18.230 --> 00:18.911 So, well, 00:19.031 --> 00:20.993 what I did was still within the 00:21.033 --> 00:21.953 same university, 00:21.974 --> 00:23.695 but I got a promotion to 00:23.795 --> 00:24.656 senior learning and 00:24.676 --> 00:25.857 development specialist, 00:25.897 --> 00:26.958 whatever the heck that means. 00:27.198 --> 00:27.978 What does that mean? 00:28.078 --> 00:28.399 Senior? 00:28.419 --> 00:28.819 Yeah. 00:28.919 --> 00:30.540 So essentially I help 00:30.681 --> 00:31.861 educate the educators. 00:33.022 --> 00:33.503 Smart move. 00:33.863 --> 00:37.527 Yeah, so our university has PTs, OTs, 00:37.627 --> 00:40.730 speech therapists, NPs, PAs, nursing. 00:40.790 --> 00:42.012 We have all the above, right? 00:42.933 --> 00:44.975 And my job is to help all of 00:45.015 --> 00:46.536 the faculty that teach in 00:46.576 --> 00:48.298 those programs be the best 00:48.358 --> 00:49.700 version of themselves they can be. 00:50.140 --> 00:50.420 Yeah. 00:51.121 --> 00:52.842 learning how to implement 00:52.882 --> 00:54.243 and teach strategies that 00:54.263 --> 00:55.964 are going to help stick, 00:56.305 --> 00:57.445 help the information stick 00:57.465 --> 00:58.206 with their students, 00:58.987 --> 01:00.087 really try to help elevate 01:00.127 --> 01:02.169 them to master communicator type levels, 01:02.489 --> 01:03.650 because we all know that 01:03.690 --> 01:04.690 that's probably the best 01:04.750 --> 01:05.751 way to teach is to be a 01:05.791 --> 01:06.572 good communicator. 01:08.013 --> 01:10.194 Then I also help the students learn. 01:10.394 --> 01:11.315 That's another side of it. 01:11.335 --> 01:12.916 I really get to use my EDD a 01:12.936 --> 01:14.357 lot more with this new position. 01:14.397 --> 01:15.258 I'll still be teaching in 01:15.278 --> 01:16.719 the DPT program a little bit, 01:17.599 --> 01:19.660 But the majority of it will 01:19.700 --> 01:20.900 be helping educators 01:20.980 --> 01:22.381 educate and students learn. 01:22.661 --> 01:23.421 So I'm excited. 01:23.881 --> 01:25.262 I got a buddy who went to 01:25.322 --> 01:27.563 school for ancient Egypt studies, 01:27.643 --> 01:28.623 and he couldn't get a job 01:29.143 --> 01:29.884 doing much of that. 01:29.904 --> 01:31.484 So now he teaches other 01:31.824 --> 01:33.605 students about ancient Egypt, 01:33.645 --> 01:34.665 and it's a true pyramid scheme. 01:38.087 --> 01:38.567 Anybody? 01:38.587 --> 01:40.128 He's here all night, ladies and gentlemen. 01:40.568 --> 01:41.188 I'll be here all week. 01:42.626 --> 01:43.506 read that on the internet 01:43.526 --> 01:44.487 there's jokes on there 01:44.567 --> 01:45.547 memes it's uh it's great 01:45.567 --> 01:47.048 you should check it out um 01:47.168 --> 01:48.508 so you do something outside 01:48.548 --> 01:49.728 of your job or i should say 01:49.748 --> 01:51.049 i mean yeah you do where 01:51.089 --> 01:52.029 you do it is outside of 01:52.069 --> 01:53.030 your job but like i feel 01:53.050 --> 01:54.470 like what you do sort of on 01:54.490 --> 01:56.091 the side is tell everybody 01:56.111 --> 01:57.711 what like your like your 01:57.791 --> 02:00.272 alter ego name is yeah so 02:00.972 --> 02:02.553 you know this really has 02:02.573 --> 02:03.953 been a wild crazy ride but 02:03.993 --> 02:05.274 it all kind of feeds into 02:05.334 --> 02:06.374 itself under that same 02:06.454 --> 02:07.594 umbrella right i've always 02:07.634 --> 02:08.935 been beating the drum of like hey 02:09.495 --> 02:10.316 If I'm going to make a big 02:10.356 --> 02:12.078 impact in the world of physical therapy, 02:12.118 --> 02:13.380 it's probably going to be 02:13.400 --> 02:14.841 in the world of helping pay 02:14.881 --> 02:16.143 student loan debt off, right? 02:16.203 --> 02:17.965 And showing physical 02:17.985 --> 02:18.686 therapists all the 02:18.746 --> 02:19.807 opportunities that are out 02:19.827 --> 02:21.068 there to ourselves to make 02:21.148 --> 02:23.571 money utilizing our skill sets, right? 02:24.372 --> 02:26.393 Well, luckily now with this new position, 02:26.433 --> 02:27.574 I actually get to do that 02:27.634 --> 02:29.555 for both professors and for students. 02:29.615 --> 02:30.375 I get to do a little 02:30.455 --> 02:32.456 research now on business 02:32.517 --> 02:33.677 and business acumen and 02:33.717 --> 02:36.599 what we're teaching in PT programs. 02:37.019 --> 02:37.879 So that'll be coming down 02:37.920 --> 02:38.620 the pipeline soon, 02:38.640 --> 02:39.660 which I'm pretty cool with. 02:39.761 --> 02:41.281 But, yeah, you know, 02:41.321 --> 02:43.062 the PT educator stuff has 02:43.142 --> 02:44.403 kind of gotten this alter ego, 02:44.423 --> 02:45.804 the professor of profit. 02:45.824 --> 02:45.984 Yeah. 02:46.264 --> 02:47.505 That literally teaches you 02:47.605 --> 02:48.646 how to make profit, right? 02:48.686 --> 02:50.267 How to make more money doing 02:50.307 --> 02:51.228 what you already do and 02:51.468 --> 02:52.609 essentially what you love. 02:53.089 --> 02:53.450 And really, 02:53.470 --> 02:55.631 I think I found the key to life, you know, 02:55.671 --> 02:56.512 which is great. 02:57.473 --> 02:58.454 You know, it's happiness. 02:59.114 --> 03:00.275 Well, 03:00.575 --> 03:02.457 that's – you're familiar with the 03:02.537 --> 03:03.177 Aika guy, right? 03:03.197 --> 03:03.598 Yeah, yeah. 03:03.638 --> 03:04.458 We talked about it a little 03:04.478 --> 03:06.480 bit on our last episode, you know. 03:07.999 --> 03:09.481 It's cliche, right? 03:09.521 --> 03:12.243 But like if you're seeking happiness, 03:12.383 --> 03:12.643 right? 03:13.224 --> 03:14.765 One of the ways that you can 03:14.885 --> 03:17.408 do that is by trying to 03:17.448 --> 03:18.529 become an expert and 03:18.589 --> 03:20.791 authority in whatever it is you love. 03:21.071 --> 03:21.592 Start there. 03:22.032 --> 03:22.552 Exactly. 03:22.652 --> 03:23.894 And then really it's a 03:23.974 --> 03:25.275 pathway toward mastery. 03:26.434 --> 03:28.095 That pathway and journey is 03:28.155 --> 03:29.096 what leads to the 03:29.156 --> 03:31.718 fulfillment and happiness. 03:31.838 --> 03:32.739 All joking aside, 03:32.799 --> 03:33.900 I'm the happiest I've ever 03:33.960 --> 03:35.120 been because I'm literally 03:35.201 --> 03:36.622 doing the things I love 03:36.942 --> 03:38.263 over and over and over on 03:38.323 --> 03:39.123 bigger and bigger and 03:39.183 --> 03:41.425 bigger scales as I do more 03:41.465 --> 03:42.066 and more of it. 03:42.366 --> 03:44.387 It's been sticking on the 03:44.427 --> 03:45.148 straight and narrow, 03:45.208 --> 03:46.369 sticking on my lane and 03:46.909 --> 03:48.130 you know helping people you 03:48.170 --> 03:49.771 know realize how we can 03:49.831 --> 03:51.593 make money utilizing our 03:51.633 --> 03:52.974 skill sets that we you know 03:53.094 --> 03:54.535 either learn through pt 03:54.575 --> 03:55.816 school or in grad school 03:55.856 --> 03:56.957 and it's not just like you 03:56.997 --> 03:58.659 know musculoskeletal stuff 03:58.719 --> 04:00.140 it's it's like you know 04:00.260 --> 04:01.401 time management and 04:01.541 --> 04:03.342 prioritization and you know 04:03.422 --> 04:04.563 time blocking and 04:05.284 --> 04:06.165 networking and 04:06.445 --> 04:07.786 communication and all these 04:07.826 --> 04:08.407 things that you don't 04:08.427 --> 04:09.167 really realize you're 04:09.187 --> 04:09.908 learning while you're 04:09.928 --> 04:12.370 learning well a couple 04:12.390 --> 04:13.631 things with that number one 04:14.932 --> 04:18.774 We, in my opinion, traditional education, 04:18.874 --> 04:20.234 as in you go to second grade, 04:20.334 --> 04:21.355 then you go to third grade, 04:21.395 --> 04:23.055 then you go to fourth grade, is great. 04:23.916 --> 04:25.436 Except when you're done, 04:26.197 --> 04:28.258 there's no 23rd grade, right? 04:28.378 --> 04:29.658 So this is where I want, 04:29.838 --> 04:30.879 this is where it's almost 04:31.059 --> 04:31.859 like the thinking out of 04:31.879 --> 04:32.579 the side of the box, 04:32.639 --> 04:33.880 which is like you can 04:33.940 --> 04:34.940 follow a path where you 04:34.980 --> 04:37.702 graduate and go work for someone. 04:38.362 --> 04:40.023 Now the problem, the limitation, 04:40.923 --> 04:43.304 the strength of that is stability, right? 04:43.484 --> 04:44.445 like someone else is going 04:44.465 --> 04:45.586 to do something and then 04:45.626 --> 04:46.346 you are going to be a part 04:46.386 --> 04:47.647 of that machine the 04:47.707 --> 04:49.609 downside of that is um 04:50.149 --> 04:51.190 staying in that position 04:51.530 --> 04:52.851 will have a limiting range 04:53.131 --> 04:54.592 unless you advance and we 04:54.632 --> 04:55.433 can talk about the four 04:55.453 --> 04:56.614 levels of value right if 04:56.674 --> 04:59.196 you're a doer a manager a a 04:59.256 --> 05:00.477 communicator and ideator 05:00.577 --> 05:02.078 right so those things are 05:02.118 --> 05:04.760 great i i i communicate it 05:04.780 --> 05:06.201 this way when i'm talking 05:06.221 --> 05:08.002 to pts shoulders and hips 05:08.904 --> 05:10.229 Both ball and socket joints, 05:10.671 --> 05:12.458 but one super stable, 05:12.799 --> 05:13.683 some motion in the hip. 05:13.723 --> 05:14.526 There's motion in the hip. 05:15.438 --> 05:16.359 But a lot of stability. 05:16.399 --> 05:18.100 That is a deep ball and socket, baby. 05:18.600 --> 05:19.521 That is stability. 05:19.601 --> 05:21.962 So I'm like, listen, go get a hip job. 05:22.062 --> 05:23.843 If you're a hip person and you're like, 05:23.963 --> 05:25.104 I want to work for someone, 05:25.184 --> 05:26.205 I don't want to do this 05:26.245 --> 05:27.345 stuff that I hear about people. 05:27.365 --> 05:28.126 I'll put in their own clinics. 05:28.626 --> 05:29.166 I don't need that. 05:29.327 --> 05:30.347 It's neither bad nor good. 05:30.547 --> 05:31.228 It's just not yours. 05:31.708 --> 05:32.328 So that's a hip. 05:32.909 --> 05:33.789 The other is a shoulder. 05:34.009 --> 05:35.070 Also a ball and socket joint. 05:35.290 --> 05:36.651 Not as deep, right? 05:36.691 --> 05:39.733 There's a lot of issues with it. 05:40.033 --> 05:41.054 Ton of mobility, though. 05:42.256 --> 05:42.997 Some stability. 05:43.637 --> 05:44.638 And then some people go, 05:44.658 --> 05:45.538 I don't know where I am. 05:45.578 --> 05:46.098 I'm in the middle. 05:46.199 --> 05:46.479 I'm like, 05:46.519 --> 05:48.240 then go get a hip job and do a 05:48.300 --> 05:49.401 shoulder thing on the side. 05:49.801 --> 05:51.402 And neither of those things are wrong, 05:51.982 --> 05:52.903 if they're right for you. 05:53.343 --> 05:53.843 I will say, 05:53.883 --> 05:55.284 if people haven't heard of ikigai, 05:55.384 --> 05:56.385 it's this Japanese, 05:56.565 --> 05:57.226 correct me if I'm wrong. 05:57.286 --> 05:58.727 I'm shooting from the hip here. 05:59.367 --> 06:01.188 Ikigai is this Japanese idea, 06:01.388 --> 06:02.309 and it's perfectly 06:02.429 --> 06:05.271 illustrated in a Venn diagram, which, 06:05.311 --> 06:05.651 by the way, 06:05.671 --> 06:06.692 is my favorite type of diagram. 06:07.737 --> 06:10.039 Four circles, right, perfectly north, 06:10.099 --> 06:10.939 south, east, and west, 06:10.959 --> 06:13.381 and they all cross over in the middle. 06:13.401 --> 06:14.742 It looks like a lotus flower, 06:14.782 --> 06:16.023 which is very Japanese. 06:16.504 --> 06:17.624 And the four circles stand 06:17.664 --> 06:20.667 for what you're good at, what you love, 06:21.667 --> 06:22.888 what the world needs, 06:23.268 --> 06:24.409 and then the fourth one I 06:24.469 --> 06:25.450 think healthcare providers 06:25.470 --> 06:26.311 have a problem with, 06:26.811 --> 06:27.952 what you can get paid for. 06:28.432 --> 06:28.873 Exactly. 06:29.073 --> 06:30.534 And that's not a bad thing. 06:32.045 --> 06:33.767 And the idea with Akigai being like, 06:33.907 --> 06:35.429 this is where horseshoes 06:35.469 --> 06:36.250 and hand grenades, 06:36.890 --> 06:40.775 three out of four is not as great. 06:41.195 --> 06:41.856 It's harder to find 06:41.896 --> 06:42.597 happiness because if you 06:42.637 --> 06:43.998 can't get paid for it, it's a hobby. 06:44.419 --> 06:46.501 If you don't like it, it's drudgery, 06:46.921 --> 06:47.141 right? 06:47.162 --> 06:47.242 Yeah. 06:48.266 --> 06:49.307 If the world doesn't need it, 06:49.467 --> 06:50.727 it's gonna be real lonely, but hey, 06:50.767 --> 06:51.668 do your thing, man. 06:51.868 --> 06:52.648 And what's the fourth one? 06:52.668 --> 06:55.049 If the world needs it, you're good at it. 06:55.069 --> 06:56.090 If you're not any good at it, 06:56.110 --> 06:57.470 I got news for you. 06:57.490 --> 06:58.451 I could be doing it for very long, 06:58.631 --> 06:59.271 or people are gonna be 06:59.391 --> 07:00.112 beating the path to your door. 07:00.452 --> 07:01.953 So finding those four things, 07:02.473 --> 07:04.594 and you can put a hip and a 07:04.634 --> 07:05.774 shoulder job together to 07:05.834 --> 07:06.555 find that ikigai. 07:06.575 --> 07:07.795 It doesn't have to be one thing. 07:08.116 --> 07:08.896 This is you. 07:09.716 --> 07:11.197 So ikigai means reason for 07:11.237 --> 07:13.818 being or sense of purpose 07:13.858 --> 07:14.579 or purpose for being. 07:14.899 --> 07:15.799 That's the idea is where 07:15.839 --> 07:17.160 those four things cross in the middle. 07:17.780 --> 07:18.941 And they should, 07:19.902 --> 07:21.063 because we all have independent, 07:21.183 --> 07:22.364 we have unique fingerprints, 07:23.245 --> 07:23.846 all those things. 07:23.906 --> 07:24.566 It's totally okay. 07:24.586 --> 07:26.348 If my Aki guy looks nothing 07:26.388 --> 07:27.849 like yours or if it looks 07:27.889 --> 07:29.010 exactly similar to yours, 07:29.711 --> 07:31.913 none of those things are bad or good. 07:31.933 --> 07:33.514 They're just, they just are. 07:33.895 --> 07:34.035 Yeah. 07:34.926 --> 07:35.086 Well, 07:35.186 --> 07:37.408 and so there's a couple things you 07:37.428 --> 07:38.128 hit on there, right, 07:38.148 --> 07:39.709 that we need to kind of do 07:39.729 --> 07:40.610 a deeper dive on, 07:40.690 --> 07:42.371 especially since the last time we talked, 07:42.431 --> 07:42.591 right? 07:43.171 --> 07:44.692 One of them is, like I talked about, 07:44.872 --> 07:47.874 having that North Star and seeking it out, 07:47.914 --> 07:49.015 that thing that you love 07:49.035 --> 07:50.036 and that you just want to 07:50.176 --> 07:51.397 do for the rest of your life. 07:52.512 --> 07:54.333 If you don't have that North Star, 07:54.373 --> 07:55.194 you're going to lack the 07:55.274 --> 07:56.455 radical clarity that it 07:56.555 --> 07:57.635 takes to pursue it. 07:57.756 --> 07:58.796 And it's the journey and the 07:58.876 --> 08:00.497 pursuit of that that leads 08:00.557 --> 08:01.678 to the happiness and that 08:01.738 --> 08:02.959 leads to the fulfillment. 08:03.700 --> 08:05.401 So you've got to figure that out first, 08:05.481 --> 08:05.901 right? 08:06.001 --> 08:06.902 That has to be. 08:06.922 --> 08:08.743 And it could be physical therapy. 08:08.783 --> 08:09.143 It could be. 08:09.223 --> 08:09.704 And like you said, 08:09.724 --> 08:10.824 you don't have to start 08:10.864 --> 08:12.285 your own business. 08:12.325 --> 08:13.146 That's not the thing. 08:13.466 --> 08:13.866 However, 08:14.026 --> 08:15.207 one of the things that we're 08:15.247 --> 08:16.008 starting to look at now and 08:16.028 --> 08:16.928 that we're talking about, 08:17.729 --> 08:20.030 especially on Twitter recently, was, well, 08:20.050 --> 08:21.912 should business be taught in PT school? 08:21.932 --> 08:22.352 Well, yes. 08:22.773 --> 08:23.715 right and I teach that 08:23.775 --> 08:25.118 course right so it's near 08:25.158 --> 08:26.501 and dear to my heart however I 08:27.608 --> 08:29.189 The thing that I do is I say, look, 08:29.289 --> 08:31.170 you don't have to start your own business, 08:31.230 --> 08:32.451 but at the very least, 08:32.531 --> 08:33.331 you have to know how 08:33.412 --> 08:34.672 business operates in the 08:34.712 --> 08:36.193 healthcare field so that 08:36.233 --> 08:37.234 you know how you can get 08:37.294 --> 08:38.775 paid or reimbursed. 08:39.315 --> 08:41.636 You know how to navigate and 08:41.737 --> 08:44.318 really be able to negotiate a contract. 08:44.798 --> 08:45.759 You need to know what red 08:45.859 --> 08:47.060 flags to run away from. 08:47.500 --> 08:48.881 You need to know how you can 08:48.921 --> 08:50.322 bring value to these 08:50.402 --> 08:51.562 clinics or these hospital 08:51.602 --> 08:52.923 systems or wherever you're working, 08:52.963 --> 08:53.183 right? 08:54.444 --> 08:55.084 And from there, 08:55.204 --> 08:56.305 it becomes a matter of like 08:56.345 --> 08:58.465 at least if I show you all 08:58.505 --> 09:00.166 the opportunities that are out there, 09:00.786 --> 09:02.427 you now have the tools to 09:02.547 --> 09:03.827 pick and choose what you 09:03.887 --> 09:05.688 think is right for you and 09:06.008 --> 09:07.809 your ikigai or your path, right? 09:08.669 --> 09:09.449 I wrote two words. 09:09.549 --> 09:11.450 Navigate and negotiate. 09:11.610 --> 09:11.990 Exactly. 09:12.310 --> 09:14.531 Because you're talking about business. 09:15.419 --> 09:17.680 And healthcare is a business. 09:18.221 --> 09:19.481 I'm very sorry that you went 09:19.501 --> 09:20.482 into healthcare and you're like, 09:20.542 --> 09:21.662 I didn't go into business. 09:22.223 --> 09:24.684 But where commerce happens is a business. 09:24.824 --> 09:25.244 And again, 09:26.325 --> 09:28.426 the range or the spectrum of 09:28.486 --> 09:30.007 where involved that you want to be, 09:30.727 --> 09:31.468 let's say someone wants to 09:31.488 --> 09:32.548 be on the bottom of that spectrum. 09:32.729 --> 09:34.349 I want to just be a clinician. 09:34.570 --> 09:35.250 Nothing wrong with that. 09:35.630 --> 09:37.211 I want nothing to do with the business. 09:37.271 --> 09:37.951 I don't want to figure out 09:37.971 --> 09:39.372 how to communicate to get more patients. 09:39.712 --> 09:40.673 I don't want to, nothing. 09:42.172 --> 09:43.553 Still understanding how it works, 09:44.194 --> 09:45.715 like which way gravity pulls, 09:46.116 --> 09:47.437 which way the wind is blowing. 09:48.738 --> 09:50.359 Burying your head in the sand, to me, 09:50.719 --> 09:51.580 is a giant mistake. 09:52.461 --> 09:53.342 You're not understanding that. 09:53.402 --> 09:54.783 You don't have the basic grasp of it. 09:55.626 --> 09:55.746 Yeah. 09:55.806 --> 09:56.006 I mean, 09:56.046 --> 09:57.507 if you just want to be that clock in, 09:57.567 --> 09:59.308 clock out nine to five physical therapist, 09:59.348 --> 09:59.828 that's fine. 09:59.888 --> 10:00.649 Nothing wrong with that. 10:00.789 --> 10:01.269 However, 10:01.929 --> 10:03.470 you still need to know how you're 10:03.490 --> 10:04.331 going to get paid. 10:05.011 --> 10:05.231 Right. 10:05.331 --> 10:06.492 And if what you're getting 10:06.552 --> 10:07.532 paid is going to be enough 10:07.572 --> 10:09.413 to cover your overhead and 10:09.573 --> 10:10.894 your basic needs and your 10:10.954 --> 10:12.595 loans and all the things. 10:13.195 --> 10:13.395 Yes. 10:14.496 --> 10:16.337 Because you could love a job and say, yeah, 10:16.357 --> 10:17.778 I clock in and clock out nine to five. 10:17.838 --> 10:18.918 I work with kids and I make 10:18.958 --> 10:20.059 fifty five thousand a year. 10:20.506 --> 10:20.686 Right. 10:21.086 --> 10:21.346 Great. 10:21.787 --> 10:22.367 Are you happy? 10:22.427 --> 10:23.767 Are you able to sustain a 10:23.807 --> 10:24.828 roof over your head and 10:24.908 --> 10:26.128 your car and your bills? 10:26.188 --> 10:27.449 And if so, great. 10:27.669 --> 10:28.209 Keep doing it. 10:28.529 --> 10:29.850 This is where your ACA guy comes in, 10:29.970 --> 10:30.150 right? 10:30.170 --> 10:30.970 Because if you aren't, 10:31.551 --> 10:34.092 if you can't get paid for the thing, 10:34.252 --> 10:35.032 then you're going to have 10:35.052 --> 10:36.053 to go do something else. 10:36.513 --> 10:38.053 And now you're dividing your time. 10:38.093 --> 10:38.934 There's not enough time. 10:39.014 --> 10:39.974 Why aren't you doing the 10:40.054 --> 10:40.935 thing that gets you out of 10:40.975 --> 10:41.655 bed in the morning? 10:42.963 --> 10:45.065 So let's talk about that for a minute, 10:45.105 --> 10:45.325 right? 10:45.766 --> 10:46.886 When it comes to getting out 10:46.906 --> 10:47.507 of bed in the morning, 10:47.547 --> 10:48.508 the thing that pumps you up 10:48.548 --> 10:50.509 and that really energizes 10:50.569 --> 10:51.690 you and as soon as your 10:51.710 --> 10:52.350 feet hit the ground, 10:52.370 --> 10:53.832 you're ready to go because you love it. 10:54.672 --> 10:56.594 A lot of that falls under 10:56.874 --> 10:57.915 lifelong learning, 10:58.295 --> 11:00.216 but lifelong learning properly. 11:00.256 --> 11:01.357 We all claim that, oh, 11:01.397 --> 11:02.318 we're lifelong learners. 11:02.378 --> 11:03.499 Oh, we love to lifelong learn. 11:03.519 --> 11:03.819 We're going to. 11:04.261 --> 11:04.802 But, OK, 11:05.222 --> 11:06.784 you could be a lifelong learner 11:06.844 --> 11:08.846 and continue to learn, you know, 11:09.006 --> 11:10.268 underwater basket weaving. 11:10.308 --> 11:11.689 And then the next weekend, you know, 11:11.769 --> 11:12.850 Teletubbies and then the 11:12.910 --> 11:14.272 next weekend Voltron and 11:14.292 --> 11:15.934 then the next weekend, you know, 11:16.234 --> 11:17.095 marathon running. 11:17.135 --> 11:18.396 And you're learning about 11:18.436 --> 11:19.478 all these things. 11:20.962 --> 11:21.823 And you're learning for the 11:21.863 --> 11:22.543 rest of your life because 11:22.563 --> 11:24.245 you're curious and you love to learn. 11:24.705 --> 11:26.567 But is it driving toward 11:26.627 --> 11:27.968 that North Star that gets 11:27.988 --> 11:28.928 you out of bed in the morning? 11:29.149 --> 11:29.849 If it's not, 11:30.330 --> 11:32.191 now we're discombobulated and disjointed. 11:32.231 --> 11:33.452 And all that lifelong 11:33.492 --> 11:35.133 learning isn't really 11:35.254 --> 11:37.916 helping you learn or progress, you know? 11:38.444 --> 11:39.325 Yeah. 11:39.385 --> 11:40.105 First round brought to you 11:40.125 --> 11:41.106 by Owens Recovery Science, 11:41.126 --> 11:42.307 a single source for PTs 11:42.667 --> 11:43.688 looking for certification 11:43.708 --> 11:44.789 in personalized blood flow 11:44.909 --> 11:46.711 restriction rehabilitation training, BFR, 11:46.891 --> 11:47.611 as the cool kids are saying. 11:48.252 --> 11:48.812 Find them online at 11:48.892 --> 11:50.794 owensrecoveryscience.com or 11:50.834 --> 11:51.655 their own podcast, 11:51.675 --> 11:53.036 the Owens Recovery Science podcast. 11:53.356 --> 11:54.757 I do that without notes, F. Scott. 11:54.777 --> 11:56.138 They've been a sponsor of 11:56.158 --> 11:57.019 the show for years. 11:57.159 --> 11:57.780 I do it without notes. 11:57.800 --> 11:58.220 I was going to say, 11:58.280 --> 11:59.021 I remember when I first 11:59.041 --> 11:59.761 started listening. 11:59.781 --> 12:00.602 They're still there. 12:00.622 --> 12:00.702 Yeah. 12:00.942 --> 12:01.463 We're still there. 12:01.723 --> 12:02.924 I guess they get for good results. 12:03.224 --> 12:03.885 They get good results. 12:03.945 --> 12:05.206 People listen to us and then they're like, 12:05.226 --> 12:06.527 hey, I want to do BFR. 12:06.627 --> 12:07.308 How do I do that again? 12:07.408 --> 12:07.608 Well, 12:08.028 --> 12:10.010 if you want the guy that teaches the NFL, 12:10.030 --> 12:12.012 the NHL, the MLB, the NCAA, 12:12.072 --> 12:12.492 all the letters. 12:12.792 --> 12:13.213 That's Johnny. 12:14.654 --> 12:16.976 That's a good radio segue into my guy. 12:17.156 --> 12:18.537 So I love talking to people. 12:18.698 --> 12:18.958 Love it. 12:20.114 --> 12:20.955 Did it as a career before 12:20.995 --> 12:22.096 this as a radio broadcaster. 12:22.517 --> 12:23.598 Then came to physical therapy. 12:23.978 --> 12:24.979 Thought I would be talking 12:25.019 --> 12:26.721 to people in a clinical setting. 12:27.101 --> 12:28.403 Realized there were so many 12:28.463 --> 12:29.444 conversations that either 12:29.544 --> 12:31.166 were going on or weren't 12:31.226 --> 12:32.788 going on that should be going on. 12:33.568 --> 12:35.671 And I think some time and 12:35.711 --> 12:36.632 place I lucked out. 12:37.172 --> 12:38.173 I was in PT school in 2013, 2014. 12:40.993 --> 12:42.735 And I launched a podcast in 2015. 12:43.435 --> 12:44.976 Had no idea what the hell a podcast was. 12:45.597 --> 12:46.318 Barely knew. 12:46.838 --> 12:48.119 But I knew that I wanted to have fun, 12:48.159 --> 12:48.539 learn stuff. 12:48.680 --> 12:49.660 That was my North Star. 12:49.680 --> 12:50.481 She's about the North Star 12:50.501 --> 12:51.182 of this podcast. 12:51.382 --> 12:52.202 Have fun, learn stuff. 12:52.543 --> 12:54.905 So that's why it feels like a radio show. 12:55.385 --> 12:56.526 Love the PT Pinecast. 12:56.546 --> 12:56.986 There we go. 12:57.007 --> 12:57.507 Yes, yes. 12:57.667 --> 12:58.948 Support the show by telling 12:58.988 --> 13:00.209 a friend or by leaving a 13:00.249 --> 13:02.071 review on iTunes or Google Play. 13:02.091 --> 13:02.751 Don't forget to leave the 13:02.951 --> 13:03.772 review on iTunes or Google 13:03.792 --> 13:04.673 Play or subscribe. 13:04.773 --> 13:05.594 But it's like the funny 13:05.634 --> 13:07.315 example of I wanted it to 13:07.475 --> 13:09.096 feel like this thing. 13:09.376 --> 13:10.757 So I brought I brought a lot 13:10.777 --> 13:12.498 of myself and what I liked into it. 13:12.598 --> 13:13.959 I did not want it to be a lecture. 13:14.239 --> 13:14.600 I can't. 13:14.780 --> 13:15.800 I mean, there's a time and place, 13:15.840 --> 13:16.701 but I can't do those. 13:17.241 --> 13:18.482 I want it to be conversation, 13:18.502 --> 13:19.163 not presentation. 13:19.203 --> 13:20.323 I wanted to be about PT 13:20.363 --> 13:21.224 because I just came to this 13:21.244 --> 13:22.865 profession and I was like, this is cool. 13:22.945 --> 13:23.946 I don't know everything. 13:24.326 --> 13:25.747 Let's learn some stuff and 13:25.767 --> 13:26.448 let's make it fun. 13:26.468 --> 13:27.188 And every once in a while 13:27.208 --> 13:28.409 we'll drink beers and whatever. 13:28.789 --> 13:29.690 And that's a little shtick, 13:29.810 --> 13:31.131 but it's also like, that's sort of who, 13:31.211 --> 13:31.851 if you meet me, 13:32.352 --> 13:33.492 this isn't much of a stretch. 13:33.653 --> 13:34.133 You know what I mean? 13:34.493 --> 13:36.154 It's just, it's formatted differently. 13:37.215 --> 13:38.796 Are you seeing now more than, 13:39.297 --> 13:40.718 we'll get to like six 13:40.778 --> 13:42.179 points because I want to dive in. 13:42.219 --> 13:43.420 So the focus of the episode 13:43.460 --> 13:44.460 today is going to be six 13:44.520 --> 13:47.222 things or six spots we'll 13:47.242 --> 13:48.403 dive deeper into that 13:48.443 --> 13:49.364 healthcare providers should 13:49.424 --> 13:51.986 know about skyrocketing their career. 13:52.878 --> 13:54.139 Whatever your career is, 13:54.539 --> 13:55.660 these things will apply. 13:57.322 --> 13:57.842 Before we start, 13:58.163 --> 14:01.646 are you seeing students more open to this, 14:01.806 --> 14:03.327 seeking these types of things out? 14:03.547 --> 14:05.809 Entrepreneurship, entrepreneurship, 14:06.450 --> 14:08.371 building ships, rocket ships? 14:08.892 --> 14:09.252 I don't know. 14:09.492 --> 14:11.834 Are you seeing more, less, the same? 14:11.855 --> 14:12.215 What do you think? 14:13.029 --> 14:13.209 Well, 14:13.269 --> 14:14.971 I think it's a much more 14:15.551 --> 14:17.733 well-educated group of 14:17.833 --> 14:19.235 students coming up through 14:19.255 --> 14:20.095 the ranks right now. 14:20.235 --> 14:22.598 So I think they are aware 14:22.958 --> 14:24.159 that the debt to income 14:24.219 --> 14:25.220 ratio is an issue. 14:25.280 --> 14:26.541 And so they're addressing it 14:26.681 --> 14:29.163 more by being curious and 14:29.203 --> 14:30.605 by seeking out all of the 14:30.745 --> 14:31.746 options and doing the 14:31.786 --> 14:33.527 research beforehand. 14:33.808 --> 14:34.788 And that's good. 14:35.169 --> 14:35.949 You should do that. 14:36.971 --> 14:38.393 So I think just being more 14:38.433 --> 14:40.416 well-educated is helping people, 14:41.338 --> 14:42.600 especially DPT students, 14:42.720 --> 14:45.104 realize that there's a lot 14:45.124 --> 14:46.205 of ways to skin a cat. 14:46.426 --> 14:48.349 I just got to figure out how 14:48.389 --> 14:50.212 to do that and who to talk to. 14:51.178 --> 14:53.360 in order to figure that pathway out. 14:53.420 --> 14:54.540 And there's somebody out 14:54.560 --> 14:55.641 there probably doing it. 14:55.741 --> 14:57.002 And if there isn't, you create it, 14:57.042 --> 14:58.523 but that's a whole nother story. 14:58.863 --> 15:00.544 We live in a wild time where 15:01.665 --> 15:03.506 access to information and 15:03.727 --> 15:06.128 access to people is, I mean, 15:06.168 --> 15:07.529 has it ever been smaller? 15:07.589 --> 15:08.670 And I'm saying the space 15:08.730 --> 15:11.412 between where you are physically 15:12.665 --> 15:13.666 in time and space, 15:13.806 --> 15:15.047 and then where you could, I mean, 15:15.067 --> 15:16.208 you could tweet at Mark Cuban, 15:16.348 --> 15:17.689 and if you catch him at the right moment, 15:18.269 --> 15:21.011 he might fund your next company. 15:22.232 --> 15:24.233 And that's a tweet from the John. 15:25.574 --> 15:26.815 And then access to information, 15:26.935 --> 15:27.435 I don't even think, 15:27.515 --> 15:28.676 and now you go into what 15:28.716 --> 15:30.137 has dropped in our lap six, eight, 15:30.137 --> 15:30.998 12 months ago with 15:31.038 --> 15:31.999 artificial intelligence, 15:32.379 --> 15:33.940 is it's not just access to information, 15:34.320 --> 15:36.422 it's context and application. 15:37.062 --> 15:39.424 I mean, you know, Skynet is sort of here. 15:40.029 --> 15:41.536 Yep, I've seen that movie. 15:41.556 --> 15:42.279 I know how it ends. 15:42.620 --> 15:43.203 Yeah, I know. 15:43.223 --> 15:44.127 I'm a little nervous about that. 15:45.512 --> 15:46.453 So we're going to do this a 15:46.493 --> 15:47.374 lot like batting practice. 15:47.394 --> 15:48.454 I know you're a lifelong Mets fan. 15:48.494 --> 15:49.855 We're going to do it like batting practice, 15:50.296 --> 15:51.237 where I'm going to set it up, 15:51.697 --> 15:52.558 and these are six things 15:52.618 --> 15:53.438 every healthcare provider 15:53.458 --> 15:53.939 should know about 15:53.979 --> 15:54.959 skyrocketing their career. 15:55.019 --> 15:56.881 Number one, you're saying, 15:57.081 --> 15:57.922 and you sort of alluded to 15:57.942 --> 16:00.344 it a second ago, establishing expertise. 16:00.904 --> 16:03.446 Help share your strategies, 16:03.506 --> 16:04.907 or where do you figure out 16:04.927 --> 16:05.728 where that North Star is, 16:05.768 --> 16:06.869 or how do you help people 16:06.909 --> 16:07.950 figure out what that North Star is? 16:08.270 --> 16:09.271 We'll stay specifically for 16:09.311 --> 16:10.932 healthcare professionals today. 16:11.112 --> 16:12.033 Who want to establish 16:12.073 --> 16:13.274 themselves as experts in 16:13.314 --> 16:15.856 authority in a particular field or niche, 16:16.156 --> 16:17.597 no matter how wide or narrow? 16:17.617 --> 16:17.817 Yeah. 16:18.478 --> 16:21.300 So establishing expertise and authority, 16:21.660 --> 16:22.140 like I said, 16:22.200 --> 16:23.762 is the key to the journey 16:23.882 --> 16:26.424 toward your pathway toward mastery, 16:26.604 --> 16:26.744 right? 16:26.784 --> 16:27.805 That should be your goal. 16:28.585 --> 16:29.786 Whatever it is, whatever you love, 16:29.826 --> 16:30.547 whatever you want to do, 16:30.587 --> 16:31.928 whatever you want to be really good at. 16:33.148 --> 16:34.429 You want to master that, right? 16:34.469 --> 16:35.870 You don't necessarily need 16:35.890 --> 16:37.131 to be the Michael Jordan of it, 16:37.151 --> 16:38.151 but you want to get as good 16:38.191 --> 16:39.312 as you can at it, right? 16:40.073 --> 16:41.574 So expertise and authority 16:41.734 --> 16:43.755 isn't always letters after your name. 16:43.795 --> 16:45.156 It's not certifications. 16:45.236 --> 16:47.278 It's not CEU courses and 16:48.218 --> 16:49.339 conferences and all that. 16:50.240 --> 16:50.900 It can be. 16:51.200 --> 16:53.602 Sometimes it's a necessary evil for sure. 16:54.858 --> 16:56.459 But it's getting under the 16:56.499 --> 16:58.560 bar and doing the repetitions, right? 16:58.780 --> 17:00.761 So get really good at the 17:00.861 --> 17:02.362 basics and the fundamentals 17:02.482 --> 17:04.323 and understand that first, 17:05.003 --> 17:05.804 whatever it may be. 17:05.884 --> 17:08.065 Let's just say, I don't know here. 17:08.645 --> 17:09.906 I use this example a lot 17:09.926 --> 17:10.886 lately because I've worked 17:10.906 --> 17:12.227 with somebody and this was their path. 17:12.807 --> 17:13.568 Let's just say they want to 17:13.608 --> 17:15.168 be a cheerleading physical therapist, 17:15.549 --> 17:15.749 right? 17:16.469 --> 17:17.670 Only want to treat cheerleaders. 17:17.750 --> 17:19.150 That's their love, their passion. 17:19.191 --> 17:20.851 They've done it since birth, you know, 17:20.911 --> 17:21.612 and they just want to 17:21.652 --> 17:22.952 continue to live in that world. 17:23.773 --> 17:23.953 Great. 17:25.049 --> 17:26.590 get really good at the 17:26.650 --> 17:27.891 basics and the fundamentals 17:27.951 --> 17:31.634 of treating orthopedic injuries, right? 17:31.674 --> 17:32.734 That's a good starting point. 17:32.774 --> 17:34.075 If you're good at the fundamentals, 17:34.536 --> 17:36.137 you're going to get results, right? 17:36.757 --> 17:38.038 Then we can start niching 17:38.078 --> 17:38.899 down a little bit and 17:38.939 --> 17:40.020 really looking at the top 17:40.060 --> 17:41.180 five or 10 injuries that 17:41.200 --> 17:42.942 you're going to see within cheerleading. 17:43.522 --> 17:45.183 Now we can start layering in 17:45.223 --> 17:46.584 the levels of expertise and 17:46.604 --> 17:48.285 mastery where we really 17:48.405 --> 17:50.247 focus on those injuries and 17:50.287 --> 17:51.548 get really good at those. 17:52.188 --> 17:53.249 So you've got the basics and 17:53.269 --> 17:54.290 the fundamentals down. 17:54.650 --> 17:56.111 You've got some reps underneath you, 17:56.231 --> 17:57.312 and now you're elevating to 17:57.332 --> 17:58.073 the next level, 17:58.113 --> 17:58.933 and you're getting reps 17:58.993 --> 18:00.314 doing those five or ten 18:00.675 --> 18:01.255 that we're going to see 18:01.315 --> 18:02.496 specific to cheerleading. 18:02.816 --> 18:04.257 Yeah, get good at the basics. 18:04.658 --> 18:06.319 Yeah, get good at the fundamentals first, 18:06.399 --> 18:07.360 whatever the thing is. 18:07.460 --> 18:08.901 If you want to speak on stages, 18:09.001 --> 18:10.042 get really good at speaking 18:10.082 --> 18:10.882 and public speaking. 18:11.363 --> 18:12.163 If you want to get good at 18:12.203 --> 18:14.785 writing books and releasing books, reps, 18:14.965 --> 18:16.026 write, write, write, write, write. 18:17.147 --> 18:17.688 Whatever it is, 18:17.728 --> 18:19.229 get good at the fundamentals first. 18:19.269 --> 18:20.109 That's the starting point. 18:20.149 --> 18:20.750 That's the launch pad. 18:21.270 --> 18:22.671 I shared a message not long ago. 18:22.691 --> 18:23.231 I was like, 18:24.292 --> 18:25.792 if you want to be a better podcaster, 18:25.812 --> 18:27.713 you actually don't need more listeners. 18:27.733 --> 18:28.674 You need to podcast more. 18:28.834 --> 18:30.274 You don't want to be a better writer. 18:30.294 --> 18:31.075 You don't need more readers. 18:31.115 --> 18:32.055 You need to write more. 18:32.175 --> 18:33.416 So focus more on the thing 18:33.436 --> 18:34.136 you can control. 18:34.436 --> 18:34.717 Listen, 18:34.997 --> 18:37.938 you could start podcasting and get 18:38.018 --> 18:39.599 zero downloads for a while. 18:40.259 --> 18:42.340 And you can't control that download thing. 18:44.481 --> 18:45.782 The objective measure you 18:45.802 --> 18:46.862 can control is how many 18:46.902 --> 18:47.803 things are you putting out. 18:48.323 --> 18:49.684 And the cool thing about writing, 18:49.804 --> 18:50.544 podcasting, 18:51.064 --> 18:52.044 getting good at fundamentals 18:52.124 --> 18:54.565 is they work long term. 18:54.725 --> 18:56.046 When you learn that thing or 18:56.086 --> 18:57.206 you put those reps in, 18:58.186 --> 18:59.167 you take that with you. 18:59.187 --> 19:00.807 The thing you spent six 19:00.847 --> 19:02.308 hours learning six years ago, 19:02.388 --> 19:03.368 you've still got it now. 19:03.808 --> 19:07.110 So number one is establishing expertise. 19:07.250 --> 19:08.730 This is identifying maybe 19:08.770 --> 19:10.371 part of your Aikigai is the 19:10.391 --> 19:11.331 first thing of where those 19:11.371 --> 19:12.171 four things cross. 19:12.631 --> 19:13.532 Number two, you say... 19:14.392 --> 19:16.593 And you touched on it a little bit there. 19:16.794 --> 19:18.195 It's the importance of expertise. 19:18.655 --> 19:20.056 Why do you think that aiming 19:20.156 --> 19:21.697 at and getting and becoming 19:21.717 --> 19:22.797 an expert in authority is 19:23.018 --> 19:24.479 critical for professionals 19:24.619 --> 19:27.480 in today's healthcare landscape, 19:27.520 --> 19:29.001 or I would just say the world landscape? 19:29.542 --> 19:30.542 You've identified it, 19:30.582 --> 19:31.723 but why do you now need to 19:31.783 --> 19:32.704 be an expert in it? 19:33.084 --> 19:34.405 Let's stay with the cheerleading example. 19:34.741 --> 19:35.862 Yeah, so, okay, 19:36.022 --> 19:38.624 let's just say you are a 19:38.784 --> 19:40.065 college level cheerleader 19:40.345 --> 19:40.885 and you've got a 19:40.945 --> 19:42.426 scholarship and you have an injury. 19:43.127 --> 19:44.588 Do you wanna go to like new 19:44.628 --> 19:46.229 grad Bob who just started 19:46.329 --> 19:47.570 treating patients in an 19:47.650 --> 19:48.470 outpatient clinic? 19:48.610 --> 19:49.631 Or do you wanna go to 19:49.751 --> 19:50.972 somebody who's an expert 19:51.352 --> 19:52.954 in cheerleaders only treats 19:53.014 --> 19:54.736 cheerleaders and may even 19:54.776 --> 19:56.038 charge a premium and a high 19:56.078 --> 19:57.800 dollar but that's the one 19:57.860 --> 19:59.061 right it's like the cardiac 19:59.121 --> 20:00.062 surgeon do you want the guy 20:00.082 --> 20:01.324 doing his first surgery for 20:01.364 --> 20:02.345 a thousand bucks or do you 20:02.385 --> 20:03.206 want the guy that's done it 20:03.326 --> 20:04.648 a hundred million times and 20:04.688 --> 20:06.029 charges five thousand right 20:06.690 --> 20:07.791 cardiac surgery is a big 20:07.831 --> 20:08.893 deal i'm going to the the 20:08.933 --> 20:10.554 head honcho there right the expert 20:11.135 --> 20:12.535 So leveraging expertise and 20:12.555 --> 20:14.376 authority out in the real world, right, 20:14.436 --> 20:15.416 for the general public, 20:15.896 --> 20:16.816 it just looks good. 20:16.856 --> 20:17.756 If you're good at what you 20:17.796 --> 20:18.837 do and you're considered an 20:18.997 --> 20:19.977 expert or authority, 20:20.517 --> 20:21.577 it looks good and people 20:21.617 --> 20:22.977 will come to you. 20:23.337 --> 20:25.098 I think people can sort of smell it, 20:25.178 --> 20:25.518 right? 20:25.558 --> 20:26.898 Like if you sit down – I 20:27.218 --> 20:28.719 mean I have people pitch me 20:29.119 --> 20:30.359 podcasts or social media 20:30.379 --> 20:31.599 services all the time, right? 20:31.619 --> 20:34.140 Because there's a process called scraping. 20:34.340 --> 20:35.180 You somehow go into 20:35.220 --> 20:36.620 someone's podcast feed and 20:36.640 --> 20:38.000 they can figure out your email address. 20:38.300 --> 20:39.141 Then you get on a list and 20:39.161 --> 20:40.061 people pitch things to you. 20:40.081 --> 20:40.741 I'm sure you've got it. 20:41.501 --> 20:42.702 And the funny thing is I can 20:42.742 --> 20:43.723 tell when someone in an 20:43.843 --> 20:45.744 email or in a video or on a 20:45.784 --> 20:46.805 website landing page, 20:46.905 --> 20:47.725 if you know what the hell 20:47.745 --> 20:48.466 you're talking about. 20:48.886 --> 20:50.727 So I like I have a little fun sometimes. 20:50.847 --> 20:51.878 I had a 15, 20:51.878 --> 20:53.909 17 year career in broadcasting. 20:53.949 --> 20:55.350 I've been podcasting for eight years. 20:55.370 --> 20:56.871 And when someone's like, hey, 20:56.931 --> 20:57.711 you need to be doing this. 20:57.931 --> 20:59.532 You have no idea how you're saying it, 20:59.612 --> 21:00.233 what you're saying. 21:00.573 --> 21:02.014 You have no idea what you're 21:02.074 --> 21:02.854 actually talking about. 21:02.955 --> 21:04.015 Real sorry, but you don't. 21:04.516 --> 21:06.096 And I can smell it from a mile away. 21:07.368 --> 21:09.510 And so this is why an expert, 21:09.570 --> 21:10.511 if someone came to me and I 21:10.551 --> 21:13.393 could smell and feel and taste, yeah, 21:13.673 --> 21:14.975 I sort of, yeah, 21:15.135 --> 21:16.196 you know what you're talking about. 21:16.216 --> 21:17.216 Maybe we're going to work together. 21:17.637 --> 21:18.938 Walk the walk, talk the talk. 21:19.078 --> 21:19.718 I want someone, 21:19.758 --> 21:21.380 if I'm cheerleading as a 21:21.660 --> 21:22.561 Division I athlete, 21:22.581 --> 21:23.982 I want someone who understands. 21:24.002 --> 21:24.462 I don't want to be 21:24.502 --> 21:25.583 explaining cheerleading to you. 21:25.804 --> 21:26.724 You need to already know 21:26.764 --> 21:27.905 that because I want an 21:28.045 --> 21:29.547 expert treating me. 21:30.668 --> 21:31.448 All right, number three. 21:32.049 --> 21:33.570 Now that we understand, 21:33.610 --> 21:35.031 we've established our expertise, 21:35.051 --> 21:35.692 we've done the reps. 21:36.451 --> 21:37.972 We understand why being an 21:38.032 --> 21:39.774 expert in something is really important. 21:40.334 --> 21:41.435 Now we've got to leverage that thing. 21:41.475 --> 21:43.036 We've got to use physics and use a lever. 21:44.457 --> 21:45.698 How can healthcare professionals, 21:45.718 --> 21:46.619 how do you educate people 21:46.739 --> 21:48.840 on how to leverage this thing? 21:49.021 --> 21:50.121 You can already see where 21:50.141 --> 21:51.242 this conversation is going. 21:51.282 --> 21:52.223 How do they leverage this 21:52.303 --> 21:54.245 expertise to make sure that 21:54.285 --> 21:55.746 they're being compensated 21:57.187 --> 21:58.128 at a good value? 21:58.908 --> 21:59.729 This means that you are 21:59.769 --> 22:00.750 providing something of 22:00.810 --> 22:02.511 value and you are receiving that value. 22:03.339 --> 22:03.519 Yeah, 22:03.559 --> 22:04.860 so let's continue with our 22:04.880 --> 22:06.361 cheerleader expert, right? 22:07.101 --> 22:07.942 She's done the reps. 22:08.022 --> 22:09.363 She's seen all the patients, 22:09.783 --> 22:11.164 fixed all the injuries, right? 22:11.304 --> 22:13.025 And it's just really good at it, right? 22:13.606 --> 22:16.027 Well, now she has the time, effort, 22:16.107 --> 22:17.328 and energy she's put into 22:17.388 --> 22:18.309 it for many years, 22:18.389 --> 22:20.190 established her expertise and authority. 22:20.610 --> 22:22.352 and can now use it in other 22:22.633 --> 22:24.074 avenues and other methods 22:24.134 --> 22:25.876 than just treating patients, right? 22:26.477 --> 22:29.200 She may be so good at treating, you know, 22:30.101 --> 22:31.323 cheerleading patients that 22:31.363 --> 22:33.525 she can teach other new 22:33.605 --> 22:34.706 grads and people that are 22:34.766 --> 22:35.748 wanting to do that and 22:35.828 --> 22:37.690 follow in her footsteps and 22:37.750 --> 22:39.312 charge way more for that. 22:39.412 --> 22:40.613 So let's say that you're... 22:41.534 --> 22:41.775 you know, 22:41.895 --> 22:44.758 teaching a CEU type course now to, 22:44.939 --> 22:46.380 to new grads and to people 22:46.420 --> 22:47.241 that are looking to get 22:47.302 --> 22:48.964 into cheerleading physical therapy. 22:49.665 --> 22:49.825 Well, 22:49.845 --> 22:51.447 now you can charge a thousand dollars 22:51.507 --> 22:52.829 per head to teach, you know, 22:53.209 --> 22:54.971 a two day course on the weekend. 22:54.991 --> 22:57.034 And you're, you know, if you're 22:58.335 --> 22:59.636 educating 10 people let's 22:59.696 --> 23:00.556 just say right that's 23:00.636 --> 23:02.077 that's 10 grand for the 23:02.117 --> 23:04.117 weekend that's not too bad 23:04.157 --> 23:05.638 for 16 hours worth of work 23:05.718 --> 23:07.639 i mean good luck getting 23:07.679 --> 23:09.359 that in any clinic right 23:09.399 --> 23:09.939 you're not going to get 23:09.959 --> 23:11.920 paid 15 1600 bucks an hour 23:11.940 --> 23:13.941 and you like and you like it 23:14.580 --> 23:15.721 Hopefully you're good at it. 23:15.821 --> 23:17.421 The world needs it, right? 23:17.621 --> 23:19.042 I mean, you can see. 23:19.402 --> 23:20.403 It's getting away from that 23:20.563 --> 23:21.463 one-to-one treating a 23:21.503 --> 23:23.184 patient to like now one-to-many. 23:23.204 --> 23:24.124 We're educating many. 23:24.144 --> 23:25.345 We're having bigger impact. 23:25.405 --> 23:27.306 And that's really where the mastery goes, 23:27.386 --> 23:27.566 right? 23:27.886 --> 23:28.986 If you keep following that 23:29.026 --> 23:30.127 path toward mastery, 23:30.575 --> 23:32.057 you're gonna have a bigger impact. 23:32.077 --> 23:32.918 You're gonna be able to 23:33.158 --> 23:34.139 educate more and more 23:34.199 --> 23:35.841 people and then charge more 23:35.881 --> 23:37.002 for it because your 23:37.042 --> 23:38.063 knowledge and your time and 23:38.083 --> 23:40.166 your skills is worth that, right? 23:40.186 --> 23:41.728 You're condensing their timeline. 23:41.748 --> 23:42.809 You're speeding up their 23:43.109 --> 23:44.270 knowledge and their ability 23:44.571 --> 23:45.592 to do the thing you do 23:45.652 --> 23:47.073 because you're sharing that knowledge. 23:47.714 --> 23:49.135 So you go out, you learn all the things, 23:49.415 --> 23:50.976 then you teach it to the next generation. 23:51.396 --> 23:51.716 And again, 23:51.756 --> 23:53.097 you can charge a ton more for it 23:53.137 --> 23:54.998 because you've already made the mistakes. 23:55.018 --> 23:56.739 You've had the bumps and bruises. 23:56.779 --> 23:58.740 You know what works and what doesn't. 23:58.900 --> 24:00.681 And you're saving them a ton of time, 24:00.741 --> 24:01.341 effort and energy. 24:01.650 --> 24:02.390 You did the reps. 24:02.931 --> 24:04.751 And now someone recognizes that. 24:04.771 --> 24:06.012 They can smell it. 24:06.032 --> 24:06.252 Yeah, 24:06.272 --> 24:07.333 this person knows what they're doing. 24:07.733 --> 24:09.494 And me spending X number of dollars, 24:09.594 --> 24:10.994 X number of hours with this 24:11.054 --> 24:12.595 person will help me go and 24:12.615 --> 24:13.495 be able to do that thing. 24:14.156 --> 24:15.756 Now, we did mention something, too, 24:15.876 --> 24:16.937 or you touched on in the beginning, 24:16.957 --> 24:18.258 which is make sure you know 24:18.278 --> 24:19.098 how to communicate that. 24:19.238 --> 24:20.919 While I think that business is vital, 24:21.159 --> 24:21.919 because even if you're not 24:21.939 --> 24:22.619 going to own your own 24:22.659 --> 24:24.340 clinic or run your own business, 24:24.540 --> 24:25.721 you're likely going to be a part of one. 24:26.949 --> 24:28.290 And being able to communicate that. 24:28.350 --> 24:29.011 But now you start to see 24:29.031 --> 24:30.191 like PT is a degree. 24:30.311 --> 24:31.192 Business is a degree. 24:31.272 --> 24:32.453 Communications is a degree. 24:32.533 --> 24:33.033 Do you need to be the 24:33.093 --> 24:34.675 Michael Jordan of copywriting? 24:35.155 --> 24:35.435 No. 24:36.096 --> 24:37.317 Could you hire someone to do it? 24:37.617 --> 24:37.977 Yeah. 24:38.457 --> 24:40.399 Could you read a book or 24:40.659 --> 24:42.080 learn from someone how to do it yourself? 24:42.140 --> 24:42.340 Yes. 24:42.700 --> 24:43.621 But there is a time 24:43.661 --> 24:45.763 investment because you can see the ROI on, 24:46.283 --> 24:46.443 well, 24:46.483 --> 24:48.665 if I'm this world expert 24:49.045 --> 24:50.346 cheerleading clinician, 24:51.107 --> 24:51.687 but I don't know how to 24:51.747 --> 24:52.648 tell people about that. 24:53.228 --> 24:54.089 Cool story, bro. 24:55.009 --> 24:55.710 No one's going to hear it. 24:56.872 --> 24:57.052 Yeah. 24:57.112 --> 24:58.093 If you're the best physical 24:58.133 --> 24:58.894 therapist in the world, 24:58.914 --> 24:59.976 but nobody knows where you 25:00.176 --> 25:03.019 are or where you operate or what you do, 25:03.700 --> 25:04.461 they're not coming to see 25:04.481 --> 25:05.122 you because they don't know 25:05.162 --> 25:05.742 anything about you. 25:05.762 --> 25:07.665 You haven't communicated where you are, 25:07.725 --> 25:08.646 what value you bring and 25:08.666 --> 25:09.587 what problems you solve. 25:10.114 --> 25:10.674 That's correct. 25:10.854 --> 25:11.075 All right. 25:11.155 --> 25:12.715 We are going to do a crazy 25:12.755 --> 25:14.656 segment called 60 Second PT. 25:14.696 --> 25:16.257 Are you ready to do 60 Second PT? 25:16.717 --> 25:17.178 Let's do it. 25:17.198 --> 25:17.558 All right. 25:17.578 --> 25:18.778 It's brought to you by ATI, 25:18.818 --> 25:19.799 leading the charge in PT 25:19.819 --> 25:20.840 clinical research with more 25:20.860 --> 25:21.860 than 900 clinics, 25:22.340 --> 25:23.461 achieving top marks in 25:23.541 --> 25:25.482 CMS's merit-based incentive program. 25:25.922 --> 25:27.403 They're the team to join for 25:27.443 --> 25:27.943 career growth. 25:28.003 --> 25:31.945 Explore opportunities at atipt.com. 25:32.385 --> 25:34.467 So we're going to do 60 Second PT. 25:35.967 --> 25:37.468 And three, two, 25:37.868 --> 25:39.149 I got to get the good music. 25:39.689 --> 25:40.189 There we go. 25:40.209 --> 25:41.390 Now we got the intense music. 25:41.470 --> 25:42.990 All right, 60 seconds on the clock. 25:43.811 --> 25:45.852 And your 60-second PT starts right now. 25:46.112 --> 25:46.552 F. Scott, 25:46.592 --> 25:48.393 define physical therapy in just 25:48.673 --> 25:49.473 three words. 25:55.636 --> 25:57.036 I like body, mind, and soul. 25:57.437 --> 25:57.677 Done. 25:57.717 --> 25:58.277 You're on the clock. 25:58.317 --> 25:59.598 The faster you answer, the more you get. 25:59.658 --> 26:00.638 What's your favorite part of 26:00.678 --> 26:01.679 being a physical therapist? 26:02.539 --> 26:02.639 Huh. 26:04.170 --> 26:05.110 I sleep well at night. 26:05.270 --> 26:06.090 I sleep real well. 26:06.991 --> 26:08.231 What's the most challenging 26:08.271 --> 26:09.271 part of being a PT? 26:10.671 --> 26:12.492 The hard conversations when 26:12.632 --> 26:14.092 reality sets in and things 26:14.112 --> 26:14.772 aren't going to go the way 26:14.792 --> 26:15.672 the patient expects. 26:16.152 --> 26:17.272 What's the most rewarding 26:17.312 --> 26:18.253 part of being PT? 26:19.313 --> 26:20.933 I think the tears of joy, 26:20.993 --> 26:23.214 the smiles when they reach 26:23.254 --> 26:24.834 that impossible goal that 26:24.874 --> 26:25.934 was there and they break 26:25.974 --> 26:27.654 through and actually, you know, hit it. 26:28.214 --> 26:28.414 Yeah. 26:28.715 --> 26:31.015 What's a common mistake that new PTs make? 26:33.464 --> 26:34.885 Trying to use big words to 26:34.965 --> 26:36.587 educate their patients and 26:36.627 --> 26:38.189 then use that new degree 26:38.229 --> 26:39.950 they just got to show how smart they are. 26:40.210 --> 26:40.471 Yeah. 26:40.651 --> 26:42.553 What's one trend in physical 26:42.593 --> 26:44.534 therapy that excites you the most? 26:47.177 --> 26:48.919 I like micro niches. 26:49.339 --> 26:50.720 I like people getting reeled 26:50.740 --> 26:51.961 down into the weeds of things. 26:52.522 --> 26:52.782 Yeah. 26:53.123 --> 26:55.084 What is one book every 26:55.164 --> 26:56.686 physical therapist should read? 26:59.226 --> 27:02.673 uh gosh what is the uh to 27:02.753 --> 27:04.076 sell as human by daniel 27:04.116 --> 27:05.558 pink yeah that's a good one 27:05.658 --> 27:06.821 final last question what's 27:06.841 --> 27:08.544 the most underrated skill 27:09.065 --> 27:10.087 in physical therapy 27:11.058 --> 27:11.998 Oh, it's communication. 27:12.358 --> 27:12.839 Hands down. 27:13.139 --> 27:13.879 All day, every day. 27:13.979 --> 27:14.639 All right, F. Scott, 27:15.219 --> 27:17.240 your 60-second PT is done. 27:17.260 --> 27:18.020 You're off the hot seat. 27:18.241 --> 27:18.441 Again, 27:18.481 --> 27:20.681 brought to you by ATI Physical Therapy. 27:22.142 --> 27:24.283 Let's go back to our six-pack. 27:25.143 --> 27:26.684 So we've talked about 27:26.944 --> 27:28.124 establishing expertise. 27:28.284 --> 27:29.525 Hey, can you hang on one second? 27:29.565 --> 27:30.325 My dad is calling. 27:31.297 --> 27:32.338 Back to the six-pack. 27:32.939 --> 27:35.061 So, so far, we've established expertise, 27:35.261 --> 27:37.343 understood the importance of expertise, 27:37.623 --> 27:39.165 and then figured out how to leverage it. 27:39.945 --> 27:41.327 Now there's this term that 27:41.727 --> 27:42.808 I'm not sure I understand 27:42.848 --> 27:43.849 or grasp completely. 27:43.889 --> 27:45.391 It's called stacking skills. 27:45.811 --> 27:47.192 Talk to me about the idea of 27:47.413 --> 27:50.536 skill stacking and how it's used. 27:50.916 --> 27:51.897 How does it help people? 27:52.017 --> 27:52.377 What is it? 27:52.397 --> 27:52.758 How does it work? 27:53.154 --> 27:54.595 Yeah, it's pretty awesome, man. 27:54.715 --> 27:55.676 And we've talked about it a 27:55.716 --> 27:56.236 little bit here. 27:56.276 --> 27:57.477 But like you said, remember, 27:57.597 --> 27:58.818 if you learn a thing, 27:59.178 --> 28:00.519 you carry it with you for 28:00.539 --> 28:01.940 those next six years, right? 28:01.960 --> 28:04.622 Like, if you learn something six years ago, 28:04.642 --> 28:06.803 it's still with you now, right? 28:06.823 --> 28:07.804 And that's kind of the idea 28:07.864 --> 28:09.025 behind skill stacking. 28:09.645 --> 28:12.047 So when I first started my first business, 28:12.087 --> 28:14.008 it was a mobile physical therapy practice, 28:14.008 --> 28:15.549 100 percent out of network, 28:15.549 --> 28:16.890 100 percent cash pay. 28:17.791 --> 28:19.392 And, you know, I was doing fair. 28:19.432 --> 28:20.572 It was a side business and I 28:20.612 --> 28:21.373 saw some patients. 28:21.813 --> 28:24.055 But as I started to kind of plateau, 28:24.095 --> 28:24.855 I realized I'm going to 28:24.895 --> 28:25.976 need to run some Facebook 28:26.096 --> 28:27.397 ads or do some marketing to 28:27.437 --> 28:28.398 get some more patients. 28:28.638 --> 28:28.858 Right. 28:29.318 --> 28:30.279 Word of mouth is only going 28:30.299 --> 28:31.520 to get me so far as great. 28:31.540 --> 28:32.080 It was working, 28:32.120 --> 28:34.021 but I needed other ways to 28:34.061 --> 28:35.522 get new leads and new patients in. 28:35.923 --> 28:36.643 So I said, all right, well, 28:36.663 --> 28:37.724 let's try Facebook ads. 28:37.744 --> 28:39.005 And I failed at it miserably. 28:40.405 --> 28:42.506 And I knew it wasn't Facebook ads, 28:42.606 --> 28:43.446 it was me, right? 28:43.466 --> 28:45.026 Because Facebook ads work, 28:45.086 --> 28:46.307 people are using them, they work, 28:46.367 --> 28:47.267 it's gotta be me, right? 28:47.307 --> 28:49.828 So I took a course and it 28:49.868 --> 28:50.908 was a pretty big investment 28:50.948 --> 28:51.588 at the time for me, 28:51.608 --> 28:52.708 it was about five grand. 28:52.748 --> 28:55.089 But within the first week of 28:55.329 --> 28:56.869 using the new Facebook ads, 28:57.010 --> 28:58.510 I ended up getting three patients, 28:58.570 --> 29:00.690 which at an $1,800 plan of care, 29:01.531 --> 29:02.991 that more than paid for the course. 29:03.011 --> 29:04.331 And then every patient I got 29:04.391 --> 29:05.832 from there on was profit, right? 29:06.912 --> 29:08.953 And now I know how to do Facebook ads. 29:09.454 --> 29:09.974 I don't, 29:10.214 --> 29:12.095 but I outsource that stuff now 29:12.155 --> 29:13.256 because I don't want to do that. 29:13.316 --> 29:14.377 I don't find joy in that, 29:14.417 --> 29:16.138 but I know enough to know 29:16.218 --> 29:17.279 who to hire and what to 29:17.299 --> 29:19.260 hire them for and how to make it work. 29:19.639 --> 29:20.239 Yeah, 29:20.299 --> 29:21.961 you talked earlier about bouncing around, 29:22.001 --> 29:22.721 and one day you're talking 29:22.741 --> 29:23.662 about Teletubbies and the 29:23.702 --> 29:24.442 marathon running. 29:25.022 --> 29:26.644 So that isn't necessarily a 29:26.724 --> 29:27.884 bad thing to do, 29:28.205 --> 29:29.485 but can you take some of 29:29.525 --> 29:30.966 those elements and apply 29:31.026 --> 29:32.207 them to your North Star? 29:32.427 --> 29:35.229 I feel like this is not an addition. 29:35.269 --> 29:36.990 This is a multiplier or an exponent. 29:37.210 --> 29:37.631 Exactly. 29:37.671 --> 29:39.252 So let's go back to the cheerleader again, 29:39.312 --> 29:39.492 right? 29:40.072 --> 29:41.893 They were a cheerleader, 29:41.913 --> 29:43.795 so they know how cheerleading works. 29:44.255 --> 29:47.837 They open a PT slash cheerleading gym, 29:48.458 --> 29:48.658 right? 29:48.678 --> 29:48.898 Yeah. 29:49.443 --> 29:52.244 They had to kind of learn how to run that. 29:52.264 --> 29:52.805 Sure. 29:53.285 --> 29:55.446 They wrote a book, right, 29:55.646 --> 29:57.267 on here's the top five most 29:58.307 --> 29:59.088 common injuries. 30:00.148 --> 30:01.549 You had to learn how to write a book, 30:01.569 --> 30:03.470 how to self-publish on Amazon, et cetera. 30:03.510 --> 30:04.911 But they now know how to do that. 30:04.931 --> 30:06.231 So when they write their next book, 30:06.511 --> 30:07.452 they know how to do that. 30:08.132 --> 30:09.253 They actually had to learn 30:09.293 --> 30:10.493 how to do some Facebook ads 30:10.513 --> 30:11.454 so they could outsource 30:11.474 --> 30:12.414 that if they wanted to. 30:12.855 --> 30:15.096 Again, all these things, it's like – 30:15.856 --> 30:17.457 Yeah, they're weird and they're different. 30:17.497 --> 30:18.897 Maybe they're not PT related. 30:18.937 --> 30:20.538 They're not taught in PT school, 30:21.118 --> 30:22.638 but there's skills that you 30:22.658 --> 30:24.479 can stack and learn to, like you said, 30:24.619 --> 30:26.960 multiply instead of just, you know, 30:28.280 --> 30:29.060 adding new things. 30:29.100 --> 30:30.361 I'm learning new things, you know, 30:30.421 --> 30:31.601 and they're still related 30:31.741 --> 30:32.982 to the business and to the 30:33.002 --> 30:33.882 direction they're heading. 30:34.127 --> 30:35.728 Yeah, they're adjacent, and here's why. 30:35.748 --> 30:37.648 Because in healthcare, 30:37.708 --> 30:38.889 we begin and end with people. 30:39.569 --> 30:41.370 So the communication, the business, 30:42.170 --> 30:43.791 the content creation, 30:43.831 --> 30:45.612 these things are not PT, 30:46.152 --> 30:47.713 but they're PT adjacent. 30:47.873 --> 30:48.833 And you have a decision. 30:49.273 --> 30:50.554 Do you want to spend time, effort, 30:50.674 --> 30:52.495 and or money to learn how to do this? 30:52.515 --> 30:53.375 I saw this all the time. 30:54.111 --> 30:55.252 If you have a clogged toilet 30:55.272 --> 30:55.872 in your clinic, 30:56.493 --> 30:57.694 you can unclog it yourself. 30:57.934 --> 30:58.755 You have to do the work, 30:59.055 --> 30:59.675 which means you have to 30:59.695 --> 31:00.416 know what you're doing, 31:00.516 --> 31:02.017 have the tool on hand, have the skill, 31:02.417 --> 31:03.018 and you've got to want to 31:03.038 --> 31:03.698 get your hands dirty. 31:03.979 --> 31:06.140 Or you can hire someone, 31:06.540 --> 31:07.481 and that is a decision. 31:07.761 --> 31:09.122 I think the real skill is knowing... 31:10.203 --> 31:11.124 You knowing yourself, 31:11.144 --> 31:11.925 we covered that in the 31:11.965 --> 31:12.966 first couple of ideas, 31:13.346 --> 31:14.827 knowing what you want to invest your time, 31:14.887 --> 31:15.168 effort, 31:15.268 --> 31:16.769 and energy in doing and 31:16.809 --> 31:17.590 understanding where the 31:17.630 --> 31:19.251 return on investment needs to be. 31:19.251 --> 31:21.073 $5,000 for a Facebook ad course, 31:21.333 --> 31:22.995 that's ridiculous unless it 31:23.035 --> 31:23.996 brings you three times 1,800. 31:23.996 --> 31:27.379 Then it's not so crazy anymore. 31:27.399 --> 31:27.499 Right. 31:28.314 --> 31:28.554 All right. 31:28.895 --> 31:31.438 So we go from stacking 31:31.478 --> 31:34.643 skills to skill sets versus theories. 31:35.104 --> 31:36.205 Why do you emphasize 31:36.285 --> 31:37.827 learning towards a specific 31:37.988 --> 31:40.471 skill set rather than just 31:40.671 --> 31:41.773 theoretical knowledge? 31:41.813 --> 31:42.474 Walk me through this. 31:42.964 --> 31:43.104 Yeah, 31:43.164 --> 31:47.066 so this kind of struck me with my EDD, 31:47.146 --> 31:47.306 right? 31:47.326 --> 31:48.387 I didn't know how to learn. 31:48.427 --> 31:49.927 I was a rote memorizer all 31:49.987 --> 31:50.768 throughout my life. 31:50.948 --> 31:52.409 I just would read and read 31:52.469 --> 31:53.369 and highlight and highlight 31:53.389 --> 31:54.710 and take the same notes and 31:54.750 --> 31:56.451 I would try to memorize it. 31:57.111 --> 31:58.712 And that's not learning at all, right? 31:58.732 --> 32:00.413 That's literally just rote memorization. 32:00.433 --> 32:02.073 We know now that that is not learning. 32:02.754 --> 32:04.815 So when I got into the EDD, I said, okay. 32:05.755 --> 32:07.778 I got to look at this 32:07.838 --> 32:08.499 differently because what 32:08.519 --> 32:09.440 I'm doing isn't working. 32:09.620 --> 32:11.222 So how can I learn better? 32:11.242 --> 32:13.244 And when I started to get to 32:13.284 --> 32:14.826 learn the theories of learning, 32:14.866 --> 32:16.568 it was like, oh, okay, that makes sense. 32:16.608 --> 32:17.309 That's interesting. 32:18.271 --> 32:20.073 But those are still just kind of theories. 32:20.473 --> 32:20.673 Right. 32:21.474 --> 32:23.096 Unless we can take it to the 32:23.156 --> 32:24.617 next level and implement 32:24.777 --> 32:26.058 and put action behind it 32:26.158 --> 32:27.700 and test our theories and 32:27.900 --> 32:28.861 see if they're working. 32:29.181 --> 32:30.603 It's like an A-B split test. 32:30.643 --> 32:32.184 If we go back to the Facebook stuff. 32:32.244 --> 32:32.404 Right. 32:32.444 --> 32:34.226 Like if I run two ads, 32:34.486 --> 32:35.948 one of them is going to outperform. 32:36.468 --> 32:37.449 Then I should shut the other 32:37.529 --> 32:38.730 one down that's not and put 32:38.750 --> 32:39.431 all the money toward the 32:39.471 --> 32:40.272 one that is working. 32:40.352 --> 32:40.512 Right. 32:40.552 --> 32:41.313 The better of the two. 32:42.053 --> 32:42.233 Well, 32:42.353 --> 32:44.234 we wouldn't know that unless we test 32:44.274 --> 32:44.654 the theory. 32:44.674 --> 32:45.755 If we implemented, 32:46.075 --> 32:48.236 took action and tested the theory. 32:48.956 --> 32:51.617 So I can teach you all the 32:51.697 --> 32:52.677 theories in the world on 32:52.737 --> 32:53.718 how to do this stuff and 32:53.758 --> 32:54.818 how to write a book and 32:55.218 --> 32:57.599 this would be nice and make a course and, 32:57.919 --> 32:58.219 you know, 32:58.960 --> 33:00.800 take a speaking gig and get paid 33:00.841 --> 33:01.081 for that. 33:01.441 --> 33:03.001 I could teach you everything 33:03.041 --> 33:04.242 in the world on theory, 33:04.642 --> 33:05.582 but if you're not going to 33:05.622 --> 33:07.683 take it to the next step and implement it, 33:08.103 --> 33:09.384 it's useless, you know? 33:09.924 --> 33:10.785 And so for me, 33:10.925 --> 33:12.547 the whole skill set thing is 33:12.607 --> 33:15.370 like I aim to teach you 33:15.690 --> 33:17.072 actionable skill sets and 33:17.092 --> 33:18.894 then back it up with 33:19.234 --> 33:21.597 basically just the ability 33:21.637 --> 33:23.399 to keep a close eye on you 33:23.419 --> 33:24.620 and make sure that, you know, 33:24.980 --> 33:25.821 you're doing what you're 33:25.861 --> 33:26.882 supposed to be doing and 33:26.923 --> 33:27.703 that you're taking the 33:27.823 --> 33:28.845 action so that the 33:28.905 --> 33:30.687 accountability side of things is there. 33:30.707 --> 33:30.847 Yeah. 33:31.147 --> 33:31.687 Yeah, 33:31.727 --> 33:33.648 that's what that's where we fall flat. 33:33.668 --> 33:34.368 A lot of times it's 33:34.468 --> 33:35.708 implementation and taking 33:35.748 --> 33:37.569 the action and then having 33:37.609 --> 33:38.970 somebody that's accountable 33:39.010 --> 33:40.070 that will kind of keep us 33:40.130 --> 33:40.990 on track and make sure 33:41.010 --> 33:41.630 we're doing the things 33:41.670 --> 33:42.571 we're supposed to do. 33:42.651 --> 33:42.851 Yeah. 33:43.011 --> 33:44.871 Humans were just finding these things. 33:45.231 --> 33:45.732 Yeah. 33:45.872 --> 33:47.972 Number six will now bring 33:48.112 --> 33:49.553 several things and several 33:49.593 --> 33:50.813 ideas and concepts together, 33:50.833 --> 33:52.674 and that's layering revenue streams. 33:53.374 --> 33:54.275 What advice do you have for 33:54.315 --> 33:55.876 professionals looking to layer? 33:55.956 --> 33:56.857 Well, first, what is it? 33:57.297 --> 33:58.218 And then what advice do you 33:58.238 --> 33:59.179 have for professionals 33:59.199 --> 34:00.440 looking to layer revenue 34:00.460 --> 34:02.441 streams around this thing 34:02.461 --> 34:03.342 we've been talking about, 34:03.382 --> 34:04.623 their primary expertise, 34:04.663 --> 34:05.403 their North Star? 34:05.824 --> 34:06.044 Yeah, 34:06.124 --> 34:08.185 so this is really cool the way this 34:08.265 --> 34:08.726 all worked out. 34:08.766 --> 34:09.727 We talked about multiple 34:09.767 --> 34:10.687 revenue streams a little 34:10.707 --> 34:12.268 bit on the last time I was on, right? 34:12.308 --> 34:14.270 But now I'm presenting on 34:14.350 --> 34:15.591 how to implement multiple 34:15.631 --> 34:17.252 revenue streams internally 34:17.312 --> 34:19.234 inside a clinic before you 34:19.294 --> 34:20.835 buy new clinics internally. 34:21.195 --> 34:23.016 at CSM this year with Dr. 34:23.076 --> 34:24.717 Josh Funk and Dr. Penny Goldberg. 34:24.757 --> 34:25.878 So I'm looking forward to 34:26.138 --> 34:27.719 presenting there because 34:27.800 --> 34:29.060 both of them have done that 34:29.180 --> 34:30.441 and layered revenue streams 34:30.501 --> 34:31.942 within the clinic and then 34:32.022 --> 34:33.323 had other clinics open up 34:33.423 --> 34:34.744 from their original one, right? 34:35.385 --> 34:36.605 So it'll be a pretty cool 34:37.446 --> 34:38.947 talk up there at CSM, but like 34:40.618 --> 34:43.221 Just like the cheerleader, it starts with, 34:43.261 --> 34:44.823 and this doesn't have to, 34:44.844 --> 34:46.085 we're just using her as the example, 34:46.125 --> 34:47.687 but it starts with a 34:47.747 --> 34:48.849 physical therapy clinic 34:48.909 --> 34:50.130 that also has a 34:50.451 --> 34:51.572 cheerleading gym around it. 34:52.473 --> 34:53.775 Another revenue stream could 34:53.815 --> 34:56.018 be courses and camps for 34:56.358 --> 34:58.000 injury prevention or mitigation. 34:58.801 --> 35:00.322 Then another revenue stream 35:00.362 --> 35:01.243 on top of that could be the 35:01.363 --> 35:02.864 book that we talked about that's like, 35:02.884 --> 35:03.024 hey, 35:03.044 --> 35:04.545 here's the top five injuries and how 35:04.605 --> 35:05.145 I treat them. 35:06.086 --> 35:07.387 Then the next one could be 35:07.847 --> 35:09.248 consulting and telehealth 35:09.348 --> 35:11.069 or bringing her in to 35:11.229 --> 35:12.770 consult with different D1 35:12.871 --> 35:14.171 schools on how to prevent 35:14.251 --> 35:15.532 injuries and workout 35:15.612 --> 35:16.453 programs they should be 35:16.493 --> 35:17.294 doing with their strength 35:17.314 --> 35:18.334 and conditioning coaches. 35:19.215 --> 35:20.316 Then the next thing, 35:20.776 --> 35:21.877 we can really start looking 35:21.917 --> 35:22.797 at how to take those 35:22.877 --> 35:23.858 revenue streams that we've 35:23.898 --> 35:25.019 started building and make 35:25.059 --> 35:27.500 them bigger and bigger and scale more. 35:27.540 --> 35:28.161 So the book, 35:29.121 --> 35:30.863 on how to treat those five injuries, 35:30.883 --> 35:31.944 that's great. 35:31.984 --> 35:33.105 That's going to help people 35:33.165 --> 35:34.106 in the cheerleading world. 35:34.566 --> 35:36.027 But what if she can take all 35:36.087 --> 35:36.748 her knowledge and 35:36.788 --> 35:37.489 everything that she's 35:37.549 --> 35:38.529 learned and maybe help 35:38.569 --> 35:39.790 prevent bullying within the 35:39.831 --> 35:40.871 cheerleading world, right? 35:41.392 --> 35:41.672 Like, hey, 35:41.692 --> 35:42.613 there's a lot of bullying that 35:42.633 --> 35:43.954 goes on and I don't like it. 35:43.974 --> 35:44.735 And here's what I've seen. 35:44.775 --> 35:46.356 And here's how I think as a leader, 35:46.476 --> 35:47.697 I should act and step up to 35:47.957 --> 35:49.138 combat those things, right? 35:49.599 --> 35:50.740 So now she has a bigger, 35:50.800 --> 35:51.941 broader message on just 35:52.001 --> 35:53.922 like how to combat bullying 35:54.043 --> 35:54.863 in the real world. 35:55.344 --> 35:56.745 Here's how I've seen it in cheerleading. 35:57.245 --> 35:58.227 and in the physical therapy 35:58.247 --> 35:58.867 world that I've seen, 35:58.887 --> 36:00.309 but I'm expanding it out to 36:00.369 --> 36:02.011 just in general, life in general. 36:02.072 --> 36:02.792 If you see bullying, 36:02.833 --> 36:03.553 here's what it looks like, 36:03.614 --> 36:04.455 here's how to combat it. 36:05.035 --> 36:06.516 Now her audience has grown 36:06.576 --> 36:07.737 to way beyond just people 36:07.777 --> 36:08.998 getting injured and cheerleading. 36:09.419 --> 36:10.820 She's got a message that she 36:10.840 --> 36:12.882 can expand because she's 36:13.122 --> 36:14.883 and now she's got a book about it, too. 36:15.243 --> 36:17.005 That's bigger than just the five injuries. 36:17.405 --> 36:18.806 It's literally, you know, hey, 36:19.207 --> 36:21.368 here's how to create a movement, 36:21.448 --> 36:23.310 really start to have an impact on little, 36:23.510 --> 36:23.770 you know, 36:24.291 --> 36:25.752 girls and boys across the world 36:25.792 --> 36:26.693 that are getting bullied. 36:26.753 --> 36:26.913 Right. 36:26.953 --> 36:28.074 It's not just like in her 36:28.114 --> 36:29.335 little cheerleading bubble. 36:29.355 --> 36:30.176 And it's definitely not 36:30.196 --> 36:31.276 within her PT bubble. 36:31.296 --> 36:31.877 Right. 36:32.758 --> 36:34.099 This in communications or 36:34.159 --> 36:35.200 media or journalism, 36:35.220 --> 36:36.401 we would call this public relations. 36:36.681 --> 36:38.522 And this would be 36:39.163 --> 36:40.063 participating in public 36:40.083 --> 36:41.505 relations or doing public 36:41.525 --> 36:43.006 relations with multiple 36:43.106 --> 36:44.647 audiences in which your 36:44.707 --> 36:47.509 expertise can help them learn and grow. 36:47.749 --> 36:48.090 Period. 36:48.210 --> 36:48.770 Hard stop. 36:49.471 --> 36:51.372 And I use the Play-Doh Fun 36:51.412 --> 36:52.773 Factory example. 36:52.813 --> 36:53.774 Remember Play-Doh Fun Factory? 36:53.794 --> 36:54.655 You put the Play-Doh in, 36:54.675 --> 36:55.616 you push down a lever, 36:55.916 --> 36:57.217 you can put like a star pattern, 36:57.297 --> 36:58.238 you can have it come out in 36:58.258 --> 36:58.858 different shapes. 36:59.439 --> 37:00.259 That's what media is. 37:01.280 --> 37:03.681 You put your expertise in, you press down, 37:04.541 --> 37:06.261 and it could be a book, a podcast, 37:06.321 --> 37:08.542 a webinar, in person, one-on-one, 37:08.702 --> 37:09.282 one-to-many. 37:09.902 --> 37:11.542 The only limiting factor is 37:12.122 --> 37:12.862 you're like a guy. 37:13.063 --> 37:14.503 If you don't like writing, 37:15.303 --> 37:16.923 maybe hiring a writer to 37:16.963 --> 37:17.704 work with you is it. 37:17.804 --> 37:18.684 Or maybe a book isn't it. 37:20.064 --> 37:21.384 If you don't like talking to people, 37:21.424 --> 37:22.605 maybe public speaking isn't it. 37:22.985 --> 37:26.445 Or learn how to get over 37:26.505 --> 37:27.626 that if you do want to do 37:27.646 --> 37:29.106 it but you don't think you do it well. 37:29.858 --> 37:31.523 So these are principles, 37:31.563 --> 37:33.147 and I like how we sort of started, began, 37:33.187 --> 37:34.912 and ended, which is it's full circle, 37:34.952 --> 37:35.553 but it should be, 37:38.246 --> 37:39.967 something you like something 37:39.987 --> 37:40.727 you're good at something 37:40.747 --> 37:41.408 the world needs and 37:41.428 --> 37:42.228 something you can get paid 37:42.288 --> 37:43.689 for and if it is those 37:43.729 --> 37:44.910 things truly those things 37:44.970 --> 37:45.970 and if it's your ikea guy 37:46.390 --> 37:47.471 there are ways to build 37:47.491 --> 37:48.471 this people are doing it 37:48.491 --> 37:49.892 this is not theory this is 37:49.932 --> 37:51.693 not theoretical look at 37:51.773 --> 37:52.814 people who are doing it 37:52.954 --> 37:54.194 they're doing it that's 37:54.335 --> 37:55.275 that's a huge takeaway 37:55.295 --> 37:56.015 there right first off 37:56.055 --> 37:57.436 socrates right know thyself 37:57.776 --> 37:58.537 you got to know what you're 37:58.557 --> 37:59.357 good at what you're not 37:59.697 --> 38:00.598 what you want to do what 38:00.618 --> 38:02.099 you don't and then once you 38:02.179 --> 38:03.239 find it find the people 38:03.279 --> 38:04.300 that are already doing it 38:04.740 --> 38:06.221 and then ask them just go 38:07.081 --> 38:08.261 My batting average for 38:08.401 --> 38:10.862 asking people about things 38:10.882 --> 38:11.762 that they're knowledgeable 38:11.782 --> 38:13.083 and passionate about is pretty high, 38:13.203 --> 38:14.303 and it's not because it's me. 38:14.503 --> 38:15.463 It's because you ask. 38:16.464 --> 38:17.484 I'm not saying there's a bad 38:17.524 --> 38:18.564 way to ask and a good way to ask. 38:18.584 --> 38:18.944 There are. 38:19.945 --> 38:21.145 But if you have a good ask, 38:21.245 --> 38:23.145 and most of the time, 38:23.226 --> 38:25.146 I will say 51% or greater, 38:25.326 --> 38:26.326 most of the time, 38:26.846 --> 38:29.127 that person will be apt to 38:29.167 --> 38:30.567 at least engage with you a little bit. 38:30.928 --> 38:31.988 F. Scott, 38:32.028 --> 38:33.108 we're going to play something 38:33.168 --> 38:33.948 called three questions. 38:33.968 --> 38:34.869 You ready for three questions? 38:35.129 --> 38:35.469 Yeah, man. 38:35.489 --> 38:35.869 Bring it on. 38:36.469 --> 38:37.650 On the hot seat with three 38:37.690 --> 38:39.551 questions on the PT Pinecast. 38:39.571 --> 38:39.891 All right. 38:39.951 --> 38:40.931 Three questions is brought 38:40.951 --> 38:41.952 to you by our friends from 38:42.032 --> 38:44.273 Jackson Therapy Partners. 38:44.313 --> 38:45.254 Look at that. 38:45.374 --> 38:46.394 You get the sponsor read 38:46.434 --> 38:47.214 right into the show. 38:47.234 --> 38:48.315 It's embedded content. 38:48.355 --> 38:48.995 That's how you do it. 38:49.916 --> 38:50.776 Embark on extraordinary 38:50.796 --> 38:51.817 patient care adventures 38:51.857 --> 38:52.757 with Jackson Therapy 38:52.777 --> 38:54.338 Partners at jacksontherapy.com. 38:54.738 --> 38:56.279 Perfect for PTs who maybe 38:56.319 --> 38:57.900 want to travel about the country. 38:57.920 --> 38:58.640 You have a license. 38:58.700 --> 38:59.621 Let it take you where you 38:59.641 --> 39:01.542 want to go and do the thing 39:01.562 --> 39:03.603 you want to do and get paid for it. 39:03.883 --> 39:04.303 Look at that. 39:05.223 --> 39:06.083 Discover where your skills 39:06.123 --> 39:08.484 can take you at JacksonTherapy.com. 39:08.584 --> 39:09.404 Three questions. 39:09.424 --> 39:11.104 Your first question is a fun fact. 39:11.484 --> 39:12.525 If you could switch lives 39:12.565 --> 39:15.865 with any historical figure for one day, 39:16.605 --> 39:17.045 who is it? 39:17.186 --> 39:17.486 F. Scott, 39:17.526 --> 39:18.986 you're switching lives with a 39:19.026 --> 39:21.466 historical figure. 39:23.147 --> 39:23.427 You know, 39:24.767 --> 39:26.907 I got to say it's probably 39:27.788 --> 39:29.268 somebody like Ben Franklin. 39:29.688 --> 39:30.769 I was thinking Franklin or 39:30.849 --> 39:32.450 Tesla or somebody who invented stuff. 39:33.050 --> 39:35.292 Just the thought process and the mind. 39:35.352 --> 39:36.973 I love the way people think. 39:37.334 --> 39:38.034 And when they think 39:38.114 --> 39:38.955 differently and they think 39:39.035 --> 39:41.777 outside the box, that mindset, 39:41.817 --> 39:43.338 that thought pattern, that thinking, 39:43.918 --> 39:45.059 that just, you know, 39:45.840 --> 39:47.120 I love to see that process. 39:47.381 --> 39:48.161 Yeah. 39:48.241 --> 39:48.942 Second question. 39:49.442 --> 39:50.323 What was the moment? 39:50.383 --> 39:51.524 Can you recall the moment 39:51.564 --> 39:53.365 that made you realize about 39:53.485 --> 39:54.806 you that you were destined 39:54.846 --> 39:56.167 for a career in healthcare? 39:56.207 --> 39:57.208 Was there a moment? 39:57.308 --> 39:59.009 Was there a tipping point? 40:02.479 --> 40:04.761 Yeah, I mean, again, for me, 40:04.821 --> 40:05.942 it was a weird journey, right? 40:05.962 --> 40:07.083 Because I was an English major. 40:07.103 --> 40:08.864 And senior year, 40:08.924 --> 40:09.745 I knew I didn't want to do 40:09.825 --> 40:10.825 anything with English. 40:11.266 --> 40:13.667 I had golf, 40:13.747 --> 40:15.249 bowling and intro to Japan left 40:15.509 --> 40:16.550 to graduate. 40:17.490 --> 40:19.091 And I didn't want to read. 40:19.131 --> 40:19.952 I didn't want to write. 40:20.012 --> 40:20.933 I didn't want to edit. 40:21.293 --> 40:22.013 So what the hell am I going 40:22.033 --> 40:22.794 to do with my life? 40:22.814 --> 40:23.574 I don't want to teach. 40:23.634 --> 40:23.795 Right. 40:23.835 --> 40:25.316 So English isn't helping the 40:25.356 --> 40:26.156 bigger picture here. 40:26.777 --> 40:28.218 So I did volunteer with all 40:28.238 --> 40:29.098 my free time at the 40:29.138 --> 40:30.159 hospital and they put me in 40:30.179 --> 40:32.120 the PT department and they 40:32.140 --> 40:32.741 were batting around 40:32.781 --> 40:34.042 balloons with patients and 40:34.062 --> 40:35.203 rolling around on the mats. 40:35.263 --> 40:36.403 And like, it looked fun. 40:36.443 --> 40:37.824 It looked like I could, I was like, 40:37.864 --> 40:38.405 I could do that. 40:38.425 --> 40:39.065 And then I looked at the 40:39.105 --> 40:40.046 prereqs and I was like, no, 40:40.066 --> 40:40.886 I don't have any of those. 40:42.267 --> 40:42.607 But, you know, 40:42.647 --> 40:43.648 I took all the prereqs 40:43.668 --> 40:44.768 because it meant a lot to me. 40:45.109 --> 40:46.629 And, you know, really, like I said, 40:46.689 --> 40:48.390 it was having done the 40:48.470 --> 40:49.611 English courses much 40:49.671 --> 40:50.691 earlier on and finished 40:50.731 --> 40:51.992 them so that I had an easy 40:52.052 --> 40:53.133 schedule kind of helped me 40:53.233 --> 40:54.433 find that volunteering at 40:54.453 --> 40:56.794 the hospital was like perfect fit for me. 40:57.194 --> 40:57.875 And that's, you know, 40:58.215 --> 40:59.155 that's where I felt I could 40:59.315 --> 41:00.656 have the most impact, I think, 41:00.696 --> 41:01.296 with my career. 41:02.737 --> 41:03.197 All right. 41:03.258 --> 41:03.898 Third question. 41:04.238 --> 41:05.099 We talked about writing 41:05.159 --> 41:05.980 books a couple of times. 41:06.060 --> 41:07.040 If you were to write a book, 41:07.441 --> 41:09.022 but it has to be outside of 41:09.082 --> 41:10.403 health care completely, 41:10.923 --> 41:12.024 what genre would it be? 41:12.084 --> 41:13.385 This is to a former English major. 41:14.246 --> 41:15.767 Can I use one that I've actually written? 41:15.907 --> 41:16.207 Yes. 41:16.888 --> 41:18.289 So I just released my first 41:18.409 --> 41:19.109 children's book. 41:19.449 --> 41:19.850 Yeah. 41:20.270 --> 41:21.151 On fantasy football. 41:21.171 --> 41:22.672 It's called The Fantasy Football Story. 41:24.292 --> 41:25.913 Uh, so that was a lot of fun. 41:25.933 --> 41:27.913 I got three more kids books lined up. 41:28.213 --> 41:29.913 I would be a children's book 41:30.074 --> 41:31.374 author all day, every day. 41:31.454 --> 41:32.114 Dr. Seuss. 41:32.174 --> 41:32.614 I love it. 41:33.394 --> 41:35.035 Telling stories to kids at all times. 41:35.055 --> 41:35.475 All right. 41:35.515 --> 41:36.215 That's three questions. 41:36.235 --> 41:37.095 You're off the hot seats 41:37.135 --> 41:38.355 brought to you by again, 41:38.736 --> 41:40.316 our friends at Jackson therapy partners, 41:40.356 --> 41:41.996 discover where your skills can take you. 41:42.216 --> 41:44.097 Maybe travel therapy is a way to get paid, 41:44.157 --> 41:45.857 doing what you love in cool 41:45.897 --> 41:47.118 locations around the U S 41:47.198 --> 41:49.118 Jackson therapy.com. 41:49.158 --> 41:50.598 Last thing we do F Scott on 41:50.618 --> 41:52.999 the show is the parting shot. 41:53.539 --> 41:55.281 This is The Parting Shot. 41:55.361 --> 41:55.882 Brought to you by our 41:55.902 --> 41:57.123 friends from the Academy of 41:57.343 --> 41:58.664 Orthopedic Physical Therapy. 41:58.705 --> 42:01.547 Find them online at orthopt.org. 42:01.908 --> 42:03.029 Their profession-leading 42:03.529 --> 42:04.731 resource is called Current 42:04.791 --> 42:06.192 Concepts of OrthoPT. 42:06.733 --> 42:07.954 Takes you from where you are 42:08.054 --> 42:09.035 and gives you confidence 42:09.075 --> 42:11.998 and competence to take that OCS exam. 42:12.098 --> 42:12.559 Parting Shot, 42:12.579 --> 42:13.139 what do you want to leave 42:13.159 --> 42:14.681 with the audience today, Scott? 42:15.185 --> 42:16.467 Yeah, I mean, again, 42:16.928 --> 42:18.870 as the professor of profit, 42:18.911 --> 42:21.194 I've always had the motto of do more, 42:21.254 --> 42:21.675 be more. 42:23.417 --> 42:25.340 We can't just leave physical 42:25.380 --> 42:27.723 therapy as our only thing. 42:27.764 --> 42:29.366 We have much more to give and offer. 42:29.446 --> 42:30.307 I guarantee you do. 42:30.928 --> 42:32.749 And so for me, the big thing is, all right, 42:33.249 --> 42:34.670 if we're going to go toward 42:34.710 --> 42:35.490 that North Star, 42:35.510 --> 42:36.530 you've got to establish 42:36.570 --> 42:37.591 that because you've got to 42:37.611 --> 42:38.791 get the radical clarity 42:38.831 --> 42:40.092 that you need in order to 42:40.332 --> 42:41.672 figure out your path toward 42:41.712 --> 42:43.913 that North Star and then master it. 42:44.033 --> 42:44.234 Right. 42:44.754 --> 42:46.134 So if that's the case and 42:46.174 --> 42:47.355 this whole thing revolves 42:47.395 --> 42:48.375 around just becoming an 42:48.455 --> 42:49.356 expert in authority, 42:49.736 --> 42:50.656 you're going to have to do 42:50.716 --> 42:52.377 more and be more, you know, you know. 42:52.797 --> 42:53.978 you can't be that therapist 42:53.998 --> 42:55.299 that practices the exact 42:55.339 --> 42:56.820 same way for 20 years and 42:56.840 --> 42:58.121 said oh i practiced for 20 42:58.121 --> 42:59.822 years no you practiced one 42:59.862 --> 43:01.883 way 20 times you didn't 43:02.003 --> 43:02.864 grow you didn't get better 43:02.884 --> 43:03.745 you didn't get bigger and 43:03.785 --> 43:05.246 do more you didn't you know 43:05.526 --> 43:07.367 change so you know if you 43:07.447 --> 43:08.808 really want that internal 43:08.888 --> 43:10.969 growth find the north star 43:11.029 --> 43:12.530 and just do not you know 43:12.550 --> 43:14.392 deviate you know uh if 43:14.432 --> 43:15.452 someone's if someone's 43:15.492 --> 43:17.174 going to csm when is your 43:17.194 --> 43:18.234 presentation give them a 43:18.294 --> 43:19.115 little juice preview 43:19.973 --> 43:20.773 Yeah, that's a good question. 43:20.793 --> 43:22.354 I believe we are Friday morning. 43:22.854 --> 43:23.254 Okay. 43:23.594 --> 43:25.415 Yeah, Friday, maybe the 11 a.m. 43:25.455 --> 43:26.135 slot on Friday. 43:26.155 --> 43:26.716 All right. 43:26.876 --> 43:27.556 Looking forward to it. 43:27.576 --> 43:29.117 I've had all three of those 43:29.697 --> 43:31.617 presenters in your session on the show. 43:32.638 --> 43:33.198 That's when you know you've 43:33.218 --> 43:34.258 been podcasting for a while. 43:34.759 --> 43:35.859 Yeah, that entire session, 43:35.959 --> 43:37.660 we have had those people on the podcast. 43:38.160 --> 43:38.460 Exactly. 43:38.600 --> 43:38.920 Scott, 43:38.940 --> 43:40.761 I appreciate you giving people insight. 43:40.881 --> 43:43.602 I think this is the way for some people – 43:44.614 --> 43:46.555 to be able to leave their 43:46.615 --> 43:48.656 fingerprint on a great profession. 43:48.796 --> 43:51.218 It does not have to be go in one way, 43:51.398 --> 43:53.019 follow the track, stay in the lane. 43:53.779 --> 43:55.060 You can find your own lane. 43:55.080 --> 43:56.381 That lane can twist and turn, 43:56.401 --> 43:56.921 or you can take, 43:56.981 --> 43:58.482 you can find an off ramp and use it. 43:59.182 --> 43:59.262 Uh, 43:59.382 --> 44:01.904 so appreciate you doing this and doing 44:01.964 --> 44:04.005 it on a personal and professional level. 44:04.025 --> 44:04.505 They say the best 44:04.545 --> 44:06.446 conversations happen at happy hour. 44:06.466 --> 44:07.547 Thanks for coming on.