How Physical Therapists Can Thrive Online

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me.

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Just puts it in a hip hop mood there.

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I wanted to try something different.

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Good morning, PT Breakfast Club.

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It feels like I'm coming to

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you live from a proof of

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life hostage negotiation video.

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I'm in my basement right now.

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I've been talking about this

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on and off for the last couple of weeks,

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months.

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Been thinking about it for a long,

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long time.

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I now built a studio.

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Maybe I'll do a studio tour like video.

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Not now.

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I'll have to like detach the

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camera and stuff like that.

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But I needed sort of a

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dedicated space to do this.

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Doing this at my kitchen

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table wasn't cutting it after a while.

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Well, are they done with the construction?

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Yeah, the construction.

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We're going to find out.

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Flooring's in.

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Yeah,

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we're going to find out if the

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ceiling comes in on me.

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A little bit of painting.

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I had a wall framed in.

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I did a lot of the painting

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before they came in.

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But mostly, yeah,

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we're down to like painting and, you know,

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light socket covers and

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stuff like that now.

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You know, that's what we did.

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We chose to do our own

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painting in the basement

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when we had them.

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They did all the framing.

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They did the drywall, the mudding.

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And we're like, all right,

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we can at least do the painting,

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which saved us some money.

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But that reminds me of

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therapy where the patient's like,

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all right,

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I can at least do my home

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exercise program.

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Well, that was the thing too,

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which is this guy,

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we talked about this before.

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The guy was smart.

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The guy who came and gave me

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the quote was like, Hey,

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this room will be like, you know,

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I'll do this.

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I'll do this and this and

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this for three thousand bucks.

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Then he was like,

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what are you doing for flooring?

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And he'd seen I had a pile

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of like forty two boxes of flooring.

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I went and waited for the

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flooring to be on sale.

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Then he looked at it and was like,

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are you putting the flooring in yourself?

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And I'm like, yeah.

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And he's like, well, I could do it for,

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you know, a thousand bucks.

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And I was like,

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It's like three days worth of my time.

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I'm like,

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that's three hundred bucks a day

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for me not to do the

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flooring and I'll have a floor forever.

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I can walk on it whenever I want.

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So started doing the math

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there and I just had them do it.

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Does this guy have a YouTube channel?

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now all right he doesn't

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understand I don't think he

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I wanted to pull him inside

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and be like your guys are

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like then I started

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noticing like really small

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things like from the room

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I'm in now to the next room

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is like was like a I don't

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know a quarter of an inch

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And one of his guys like

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went and took a piece of my

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flooring and like rip cut it.

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Like I'm saying that like I

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know what it means,

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but it's like paying the ass.

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They like rip cut it.

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And he covered up this

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quarter inch that otherwise

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would have been like,

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he's not going to notice.

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No one asked him to do it.

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Right.

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But I saw it because I was like, oh,

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I wonder how they're going

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to go over that.

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That.

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difference in height.

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And I was like, Oh,

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he went and he ripped cut.

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That's cool.

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Yeah.

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There's a guy who installs,

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installs pools.

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And like,

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I think it's in Southern

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California and he's got a

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great YouTube channel where

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he's like spouting like business advice,

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like Grant Cardone,

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but it's like tactical.

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This guy's like, he's like,

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here's how I lost nine grand, but made,

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you know, sixty five thousand.

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He was like,

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had to eat six grand worth of tile and

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But I could have went head

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to head and I could have

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held this customer to her

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contract or quote and been like, no,

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you eat the six grand in tile.

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But he was just like, I smiled.

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Next thing you know,

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I got the next three houses

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because that woman,

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I flipped her from angry to elated.

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And it was like,

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it cost me six grand and I get it.

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Like, a grand is a lot.

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But it played out in the end.

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Dave, did you see my post about ATI?

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Yeah.

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I did.

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I mean,

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but because you were just talking

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about YouTube,

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I know you also posted

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something I think last week, Tony,

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about different

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service-based providers

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with YouTube channels.

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And I had asked, I think I tagged you guys,

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maybe I didn't, but I had asked like,

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do any of these

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service-based providers

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like show an income report

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that you're because you I

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think you've said

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intermittently like some of

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these some of these

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channels are making you

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know hundreds of thousands

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or something I don't know

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if they're making millions

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or whatever but can a

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service-based company like

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I don't know a physical

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therapy practice or you

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know jimmy's a basement you

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know wall ceiling uh

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construction guy can

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someone completely have all their income

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come from you know ads

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either uh google like

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adsense or and or uh you

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know like sponsors like the

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way that people sponsor pc

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podcast yeah yes I would

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say a hundred percent yes

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if I think I think that

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there's a couple things

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that need to happen you

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have to understand what

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your product is your

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product shifts from

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delivering the service and

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now your product is is your

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audience and the attention

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that you can garner like

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look at the guy who mows

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lawns now there's like copycat dudes

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Have you seen this guy?

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And I forget,

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I don't even know who the

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original was anymore.

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But it's like deeply

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satisfying to watch this

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guy take this like hideous looking lawn.

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And it's like perfect, like it's perfect,

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like hook delivery clothes.

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He walks up,

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knocks on a door sheepishly is like, hey,

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like, is this your yard?

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And the person's like, yeah,

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I don't have any money,

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like got out of control.

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And he's like,

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I'm going to do it for free.

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And they're like, what?

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And then they do a time

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lapse of him transforming this lawn.

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Now,

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it's easier to film a transformation

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of a lawn than it is a

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transformation of a human.

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That takes a little longer.

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But it doesn't,

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because look at Sixty Second Docs.

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There's an Instagram account

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with a billion, million,

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gajillion followers,

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and they just understand

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that brevity matters.

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you promise me something and

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deliver I'll keep showing

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up so if you promise me a

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payoff in a video and it's

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it's simple but not easy

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like you have to think

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about what you're about to

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film except instead of

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yahoos like us which is

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like we just point the

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camera and we're like we

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got sixty minutes who's

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gonna come out of this but

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then look what we do we go

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and find the nuggets and we

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share those to get more

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people to know about us

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like I don't know about you

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guys but we've been doing

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this for I don't know how

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long nine months

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longer at least at least

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this whole year right

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eleven months oh yeah

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definitely this whole year

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and probably like maybe

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last summer but like now

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we're starting to see

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people dm us and be like

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hey listen I see what you

00:06:18.689 --> 00:06:19.610
guys are doing there or

00:06:19.689 --> 00:06:20.769
like hey here's an

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anonymous question for like

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pt breakfast club which I

00:06:23.031 --> 00:06:24.411
know which I know dave

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loves the anonymous

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questions but so can they

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yeah look at I have to

00:06:31.115 --> 00:06:32.815
bring up prehab guys they

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did it in reverse

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They started an Instagram

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account that exploded.

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Now they have clinics.

00:06:39.990 --> 00:06:41.089
They did it backwards.

00:06:41.170 --> 00:06:42.670
Like no one would think about doing that.

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That would be, that's not scalable,

00:06:45.230 --> 00:06:46.632
except they didn't go into it saying,

00:06:46.711 --> 00:06:47.291
we're going to grow an

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Instagram account to a

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gajillion followers.

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Then we're going to open clinics.

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They just focused on the next step.

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They were like, we like doing this.

00:06:54.192 --> 00:06:55.634
We're students at USC and we

00:06:55.653 --> 00:06:58.213
just like doing this and we're bad at it.

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And then we're not as bad.

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Now we're good.

00:06:59.994 --> 00:07:00.615
Now we're great.

00:07:00.654 --> 00:07:01.014
And now it's like,

00:07:01.095 --> 00:07:02.035
now where'd this lead us?

00:07:03.194 --> 00:07:04.435
I think the sweet spot is

00:07:04.915 --> 00:07:05.877
getting paid for the

00:07:05.956 --> 00:07:08.620
service and doing what Tony says,

00:07:08.699 --> 00:07:10.701
recording it, then putting it on YouTube.

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Then it's like two-sided.

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And then if insurance cuts,

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Medicare and all,

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everything cuts every year or so,

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another one percent, two percent,

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whatever.

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uh then you have it offset

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by the media side I think

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it would be great to do

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both I actually want to ask

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tony because he's kind of

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doing this and just last

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week maybe I'm asking it

00:07:32.682 --> 00:07:34.363
the wrong way I have a

00:07:34.423 --> 00:07:35.425
buddy who plays weekend

00:07:35.464 --> 00:07:38.247
baseball uh he's my I've

00:07:38.266 --> 00:07:39.387
known him for ten something

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years uh he's a physician

00:07:41.168 --> 00:07:42.430
he's my allergist as well

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he had a bunch of back pain

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uh he wanted a visit he

00:07:47.053 --> 00:07:49.495
contacted me that morning um I have

00:07:50.456 --> 00:07:51.615
Kind of a wide open schedule.

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So I was like, I could see him, you know,

00:07:53.456 --> 00:07:53.877
midday.

00:07:54.476 --> 00:07:57.077
I went to his office, but as you know,

00:07:57.098 --> 00:07:59.418
to treat him in his allergy office,

00:07:59.439 --> 00:07:59.819
it kind of,

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it kind of has like a treatment table.

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So, but I texted him on the way and I said,

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you know, Hey, can we, can I record,

00:08:07.060 --> 00:08:08.521
or can we do a video testimonial?

00:08:08.540 --> 00:08:08.680
Like,

00:08:08.901 --> 00:08:10.422
can I record some of this like little,

00:08:12.206 --> 00:08:14.867
video testimonial slash video demo, right?

00:08:14.887 --> 00:08:16.208
The exact stuff that Tony's

00:08:16.228 --> 00:08:17.149
doing more demo stuff.

00:08:17.168 --> 00:08:17.649
Right.

00:08:18.428 --> 00:08:19.769
And, and he said, no.

00:08:20.228 --> 00:08:21.370
And I'm like, he got, he said, no,

00:08:21.410 --> 00:08:21.730
thank you.

00:08:21.810 --> 00:08:25.091
And I'm like, and then he texts me,

00:08:25.130 --> 00:08:26.930
by the way, days after the visit,

00:08:26.951 --> 00:08:27.651
he's like, I'm seven,

00:08:27.690 --> 00:08:28.432
five percent better.

00:08:28.752 --> 00:08:30.591
You know, he got better from, you know,

00:08:30.612 --> 00:08:31.971
McKenzie prone press ups,

00:08:32.092 --> 00:08:33.312
posterior derangement, whatever,

00:08:33.332 --> 00:08:33.852
whatever.

00:08:34.288 --> 00:08:36.789
So am I, Tony, am I doing this wrong?

00:08:36.850 --> 00:08:38.910
Like, am I, what the hell am I doing?

00:08:38.990 --> 00:08:41.611
Like, I can't get these, the clients,

00:08:41.672 --> 00:08:42.172
maybe it's different

00:08:42.192 --> 00:08:42.631
because we're going to

00:08:42.672 --> 00:08:43.432
people's homes or we're

00:08:43.452 --> 00:08:44.972
going to them and it's

00:08:45.113 --> 00:08:46.053
one-on-one and someone that

00:08:46.073 --> 00:08:47.313
goes to Tony's office or

00:08:47.333 --> 00:08:49.254
any other office is kind of like, it's,

00:08:49.335 --> 00:08:50.254
they're a little more, I don't know,

00:08:50.274 --> 00:08:51.615
desensitized or open to it.

00:08:52.275 --> 00:08:53.216
Is it my clientele?

00:08:53.297 --> 00:08:54.476
Is it I'm not getting

00:08:54.517 --> 00:08:55.738
everyone to sign a social

00:08:55.778 --> 00:08:57.339
media release like upfront?

00:08:58.038 --> 00:08:58.899
We have people that say no

00:08:58.919 --> 00:09:00.019
to the social media release.

00:09:00.120 --> 00:09:01.600
Like I have I have videos I

00:09:01.620 --> 00:09:03.001
want to get out there that

00:09:03.042 --> 00:09:04.163
I can't even record because

00:09:04.202 --> 00:09:05.163
people are so private.

00:09:05.222 --> 00:09:06.244
So what's wrong with me?

00:09:07.332 --> 00:09:08.832
Yeah, I would say it's your clientele.

00:09:09.173 --> 00:09:10.874
And I don't blame them one bit.

00:09:10.994 --> 00:09:11.953
I think most people,

00:09:11.974 --> 00:09:13.354
the gut response is to say

00:09:13.453 --> 00:09:14.615
no right out of the gate.

00:09:15.154 --> 00:09:16.514
Now, my clientele,

00:09:16.575 --> 00:09:19.456
different from your clientele,

00:09:19.495 --> 00:09:21.235
if that's an allergist with

00:09:21.735 --> 00:09:23.496
a business and all this stuff,

00:09:23.596 --> 00:09:24.636
he doesn't want any of that

00:09:24.657 --> 00:09:25.256
stuff out there.

00:09:25.297 --> 00:09:26.597
He has no advantage.

00:09:26.618 --> 00:09:27.918
There's no benefit to him.

00:09:29.217 --> 00:09:31.458
I think you could probably

00:09:31.599 --> 00:09:33.399
present it a little bit differently.

00:09:34.198 --> 00:09:34.979
It's just like when I'm

00:09:35.019 --> 00:09:36.120
scheduling patients.

00:09:36.179 --> 00:09:37.659
It's not, when would you like to come?

00:09:37.759 --> 00:09:37.919
It's,

00:09:38.360 --> 00:09:39.899
I've got this opening and this opening.

00:09:40.039 --> 00:09:41.341
Even if I have all day,

00:09:41.821 --> 00:09:42.841
we want to kind of guide

00:09:42.880 --> 00:09:43.821
that conversation.

00:09:43.900 --> 00:09:45.701
So I've got this queued up.

00:09:46.022 --> 00:09:46.861
I'll show you guys.

00:09:46.981 --> 00:09:48.261
Oops, I just removed it.

00:09:48.282 --> 00:09:49.701
There we go.

00:09:49.902 --> 00:09:50.842
So this, for example,

00:09:50.883 --> 00:09:52.383
this is my newest short

00:09:52.423 --> 00:09:53.962
video I published yesterday.

00:09:54.802 --> 00:09:57.344
I published this literally like...

00:09:57.943 --> 00:09:59.465
It's fifteen minutes after

00:09:59.585 --> 00:10:00.684
the patient left the clinic.

00:10:01.485 --> 00:10:04.567
So the narrative around this is, yes,

00:10:04.606 --> 00:10:06.027
I have a HIPAA compliant

00:10:06.067 --> 00:10:08.509
media release in place when

00:10:08.649 --> 00:10:10.208
they're coming in as a new patient.

00:10:10.870 --> 00:10:11.970
I tell everybody, I'm like, look,

00:10:11.990 --> 00:10:13.029
we do a ton of video.

00:10:13.150 --> 00:10:15.071
There's always cameras going somewhere.

00:10:15.171 --> 00:10:17.432
You're probably going to be in the shot.

00:10:17.972 --> 00:10:19.993
So we have everybody sign

00:10:20.033 --> 00:10:20.953
this media release.

00:10:22.071 --> 00:10:23.633
But for this particular person,

00:10:23.893 --> 00:10:25.114
like the next layer is,

00:10:26.195 --> 00:10:28.658
we had worked probably seven visits.

00:10:29.219 --> 00:10:30.940
This was the eighth visit, I'm thinking.

00:10:31.541 --> 00:10:32.701
And I said, hey,

00:10:33.182 --> 00:10:35.465
when you're done with that exercise,

00:10:35.865 --> 00:10:37.086
come meet me over here.

00:10:37.126 --> 00:10:38.187
We're gonna do shockwave

00:10:38.207 --> 00:10:39.609
therapy for the first time today.

00:10:40.350 --> 00:10:41.990
And just so you know, here's the deal.

00:10:42.110 --> 00:10:43.552
There's no charge for it today,

00:10:43.611 --> 00:10:45.613
but you are going to be on camera.

00:10:45.712 --> 00:10:47.413
We are going to record and

00:10:47.453 --> 00:10:48.614
I'm going to publish this.

00:10:48.955 --> 00:10:51.836
So just be ready to share this media.

00:10:51.916 --> 00:10:52.155
You know,

00:10:52.196 --> 00:10:53.657
we kind of do it in a joking way.

00:10:54.116 --> 00:10:55.177
And he laughed and he kind

00:10:55.238 --> 00:10:57.078
of looked away like, I think...

00:10:57.698 --> 00:11:00.020
He probably if I would have said, hey,

00:11:00.061 --> 00:11:01.162
can I record you?

00:11:01.342 --> 00:11:02.423
I would have gotten a no.

00:11:02.964 --> 00:11:04.485
But instead, it was just, hey,

00:11:04.525 --> 00:11:05.125
here's the deal.

00:11:05.186 --> 00:11:06.086
We're going to do shockwave

00:11:06.226 --> 00:11:07.388
today and I'm going to record it.

00:11:07.447 --> 00:11:08.889
We're going to publish it on YouTube,

00:11:08.929 --> 00:11:11.192
TikTok, whatever, Instagram.

00:11:11.952 --> 00:11:12.653
This would be awesome.

00:11:12.673 --> 00:11:13.313
Come on, let's go.

00:11:13.333 --> 00:11:14.895
And that's it.

00:11:14.936 --> 00:11:17.677
You know, now, I mean, you could ask, like,

00:11:17.879 --> 00:11:18.860
is that ethical?

00:11:18.919 --> 00:11:19.620
Is that right?

00:11:19.679 --> 00:11:20.780
Or should you do that?

00:11:20.841 --> 00:11:21.982
Are you pressuring them?

00:11:23.034 --> 00:11:24.775
At some point, it's like, hey,

00:11:24.916 --> 00:11:25.616
they're adults.

00:11:25.756 --> 00:11:27.217
They're going to make their own decisions.

00:11:28.999 --> 00:11:29.778
And truthfully,

00:11:29.980 --> 00:11:32.181
if I even got a shred of

00:11:33.701 --> 00:11:34.923
the idea that this person

00:11:35.062 --> 00:11:37.303
was genuinely against it,

00:11:37.764 --> 00:11:38.745
I wouldn't do it.

00:11:39.365 --> 00:11:40.346
I have no reason to do it.

00:11:40.385 --> 00:11:42.147
I've got plenty of videos like this.

00:11:43.048 --> 00:11:44.629
I'll show you guys another one.

00:11:44.668 --> 00:11:44.849
Hang on.

00:11:44.869 --> 00:11:45.188
Is that you?

00:11:45.208 --> 00:11:46.809
What's that?

00:11:47.490 --> 00:11:49.131
Was that you doing the backflip?

00:11:49.152 --> 00:11:49.231
Yeah.

00:11:53.167 --> 00:11:54.330
Uh, let me, by the way, Tony,

00:11:54.610 --> 00:11:55.312
as you're toggling,

00:11:55.854 --> 00:11:56.635
that video was great

00:11:56.655 --> 00:11:57.457
because you're kind of

00:11:57.498 --> 00:11:59.001
poking around on his, uh,

00:11:59.121 --> 00:12:00.385
medial knee and he kind of,

00:12:01.163 --> 00:12:03.426
it was like like like a like

00:12:03.446 --> 00:12:06.229
a yeah yeah and he kind of

00:12:06.288 --> 00:12:07.470
yelps a little bit and I

00:12:07.490 --> 00:12:08.311
think I mean that's like

00:12:08.750 --> 00:12:10.312
kind of early in the video

00:12:10.833 --> 00:12:11.774
yeah yeah right here for

00:12:11.813 --> 00:12:13.056
people who haven't seen it

00:12:13.115 --> 00:12:14.537
diagnosed you with like

00:12:14.576 --> 00:12:15.979
meniscus tear right there

00:12:16.619 --> 00:12:18.681
well that's that's let me

00:12:19.142 --> 00:12:20.503
go back have they formally

00:12:20.663 --> 00:12:23.225
diagnosed you with like meniscus hair or

00:12:24.629 --> 00:12:25.049
And you know,

00:12:25.350 --> 00:12:27.711
I think seeing those

00:12:27.772 --> 00:12:30.193
expressions are valuable, you know,

00:12:30.293 --> 00:12:31.514
real people in the clinic.

00:12:31.554 --> 00:12:32.416
Here's another one.

00:12:32.495 --> 00:12:33.496
I'll just do three.

00:12:36.038 --> 00:12:37.379
What I like about this one

00:12:37.500 --> 00:12:39.100
is we've got the gentleman

00:12:39.140 --> 00:12:39.841
in the foreground.

00:12:39.922 --> 00:12:41.562
I've done tons of videos

00:12:41.602 --> 00:12:42.384
with the guy in the

00:12:42.403 --> 00:12:44.144
foreground who is doing the jump rope.

00:12:44.946 --> 00:12:46.427
We've got the patient here

00:12:46.447 --> 00:12:48.208
and I tried to put some titles up there.

00:12:48.269 --> 00:12:49.990
Like, look, we do a little assessment.

00:12:50.009 --> 00:12:51.291
We do some shockwave.

00:12:51.331 --> 00:12:53.273
Look, Dave, I'm doing some manual therapy.

00:12:55.780 --> 00:12:57.504
But I would call it therapy.

00:12:57.524 --> 00:12:58.486
Some people might not call

00:12:58.527 --> 00:12:59.548
this manual therapy.

00:13:02.269 --> 00:13:03.451
Every single person that

00:13:03.490 --> 00:13:04.711
gets touched in my clinic,

00:13:04.731 --> 00:13:05.572
for the most part,

00:13:05.633 --> 00:13:07.274
they're all sitting in a chair like this.

00:13:07.313 --> 00:13:08.575
They're all out in the clinic.

00:13:08.615 --> 00:13:09.495
They're talking.

00:13:09.534 --> 00:13:10.735
They're socializing.

00:13:11.537 --> 00:13:12.697
Over clothes is your style.

00:13:12.998 --> 00:13:14.058
Mental therapy over the clothes.

00:13:14.078 --> 00:13:14.979
Every single time.

00:13:15.100 --> 00:13:16.701
I hardly ever touch skin.

00:13:16.941 --> 00:13:18.201
Last one here.

00:13:21.484 --> 00:13:22.644
This is another one.

00:13:22.664 --> 00:13:27.668
A little bit of assessment.

00:13:27.688 --> 00:13:29.370
Let's do it with the knee bent.

00:13:30.110 --> 00:13:31.692
One thing that I've noticed...

00:13:32.879 --> 00:13:35.860
is I tend to use more masculine,

00:13:35.940 --> 00:13:37.620
like this is ACDC.

00:13:37.801 --> 00:13:39.701
I use more masculine music

00:13:39.780 --> 00:13:41.841
with my male patients in the video.

00:13:42.581 --> 00:13:43.962
I use Taylor Swift with a

00:13:43.982 --> 00:13:45.263
lot of my female patients.

00:13:45.302 --> 00:13:46.923
It wasn't intentional initially,

00:13:46.984 --> 00:13:48.864
but now I think it might be.

00:13:50.065 --> 00:13:50.245
Now,

00:13:50.445 --> 00:13:51.924
here's an interesting thing about this.

00:13:52.304 --> 00:13:54.405
I feel so uncomfortable with

00:13:54.426 --> 00:13:56.166
the comparison before and after.

00:13:58.086 --> 00:13:59.206
this just kind of came out

00:13:59.307 --> 00:14:01.009
organic and he's not like, Oh yeah,

00:14:01.048 --> 00:14:01.970
it feels amazing.

00:14:02.510 --> 00:14:04.111
I asked him to give me a little squat.

00:14:04.152 --> 00:14:05.212
He doesn't do a full depth

00:14:05.253 --> 00:14:07.995
squat or anything, but the idea is,

00:14:08.096 --> 00:14:10.339
you know, this is organic.

00:14:10.359 --> 00:14:11.299
This is what's really

00:14:11.340 --> 00:14:12.640
happening now in that clip.

00:14:12.681 --> 00:14:13.142
He says,

00:14:13.201 --> 00:14:15.443
that was my other need that clicked.

00:14:15.703 --> 00:14:15.864
Um,

00:14:16.809 --> 00:14:19.390
I'm making a big push deficits for me.

00:14:20.091 --> 00:14:20.831
It's grainy.

00:14:21.131 --> 00:14:22.231
It's not sharp.

00:14:22.712 --> 00:14:22.993
I don't,

00:14:23.072 --> 00:14:24.592
I was telling Jimmy before we got on,

00:14:24.732 --> 00:14:27.575
I don't have enough light to get a really,

00:14:27.654 --> 00:14:28.495
really clear,

00:14:28.534 --> 00:14:30.216
crisp image for these videos.

00:14:30.255 --> 00:14:31.296
I need to upgrade my

00:14:31.355 --> 00:14:32.296
lighting in the clinic.

00:14:32.756 --> 00:14:33.657
I need to do a couple of

00:14:33.677 --> 00:14:34.937
things to tweak this.

00:14:35.717 --> 00:14:35.878
Um,

00:14:36.871 --> 00:14:38.272
But these videos are getting, you know,

00:14:38.351 --> 00:14:41.192
five hundred to fifteen hundred views.

00:14:42.214 --> 00:14:43.494
They're generating some buzz.

00:14:43.514 --> 00:14:44.874
I'm getting a lot of inbound

00:14:44.974 --> 00:14:46.294
questions from past

00:14:46.335 --> 00:14:47.495
patients that see them.

00:14:48.054 --> 00:14:48.955
I share this here.

00:14:48.995 --> 00:14:50.855
I share it to Instagram, to TikTok,

00:14:50.936 --> 00:14:52.876
then to my Facebook business page.

00:14:53.836 --> 00:14:55.677
These have been doing really well for us.

00:14:56.037 --> 00:14:56.216
Now,

00:14:56.278 --> 00:14:58.437
I just ran a paid ad like literally

00:14:58.457 --> 00:14:59.118
this morning.

00:14:59.597 --> 00:15:01.399
I started a paid ad on

00:15:01.479 --> 00:15:03.379
YouTube pushing these

00:15:03.399 --> 00:15:04.720
videos out a little further.

00:15:05.956 --> 00:15:06.777
I just thought of one.

00:15:06.917 --> 00:15:08.857
Do you think they make more

00:15:08.898 --> 00:15:09.958
money with a pawn shop,

00:15:10.019 --> 00:15:10.739
or do you think they make

00:15:10.798 --> 00:15:12.799
more money with this TV show, Pawn Stars?

00:15:12.820 --> 00:15:16.202
I don't know.

00:15:16.222 --> 00:15:17.943
It's been around for like, fifteen years.

00:15:18.583 --> 00:15:19.565
But the store's been around

00:15:19.605 --> 00:15:20.664
for a billion years, right?

00:15:20.705 --> 00:15:22.787
And then that drives, now it's,

00:15:23.126 --> 00:15:23.706
it is one of,

00:15:23.807 --> 00:15:25.028
somebody threw a statistic at me,

00:15:25.347 --> 00:15:25.969
it is one of the most

00:15:26.048 --> 00:15:27.009
popular tourist

00:15:27.029 --> 00:15:30.951
destinations in Las Vegas.

00:15:31.052 --> 00:15:32.052
And it's like fifteen

00:15:32.092 --> 00:15:33.212
minutes outside of Vegas.

00:15:33.234 --> 00:15:34.173
It's not even on the strip.

00:15:34.354 --> 00:15:35.434
People go to it.

00:15:35.918 --> 00:15:36.339
The thing is,

00:15:36.379 --> 00:15:38.000
the actual physical store is

00:15:38.100 --> 00:15:39.541
always bottlenecked by the

00:15:39.581 --> 00:15:40.561
physical location,

00:15:40.721 --> 00:15:43.302
like like the American Pickers guys,

00:15:43.982 --> 00:15:45.884
you know, like Sean Parr.

00:15:46.264 --> 00:15:47.524
He was saying that he had

00:15:47.544 --> 00:15:48.424
the hot dog stand.

00:15:48.445 --> 00:15:49.885
He used to work for those guys.

00:15:49.905 --> 00:15:51.047
Oh, really?

00:15:51.067 --> 00:15:51.687
He said there would be a

00:15:51.746 --> 00:15:52.647
line out the door.

00:15:52.667 --> 00:15:53.508
That's why he started

00:15:53.707 --> 00:15:55.249
started the hot dog stand

00:15:55.308 --> 00:15:57.789
selling hot dogs as big as a baby's arm.

00:15:58.250 --> 00:15:59.331
That was his tagline.

00:16:00.471 --> 00:16:01.792
uh he was making thousands

00:16:01.812 --> 00:16:04.091
of dollars a day he said

00:16:04.273 --> 00:16:05.732
you could only fit so many

00:16:05.793 --> 00:16:08.153
bodies in the store yeah my

00:16:08.214 --> 00:16:09.494
physical therapy clinic can

00:16:09.614 --> 00:16:11.294
only fit so many bodies in

00:16:11.355 --> 00:16:14.015
the clinic but youtube can

00:16:14.076 --> 00:16:15.797
push that content to a

00:16:15.836 --> 00:16:17.836
global audience right did

00:16:17.897 --> 00:16:19.298
you guys know who young gravy is

00:16:20.373 --> 00:16:22.533
Now, I knew the answer to that.

00:16:22.813 --> 00:16:23.673
I only knew about him.

00:16:24.033 --> 00:16:25.553
I forget that someone younger than me.

00:16:25.793 --> 00:16:27.434
He's a rapper and he went to

00:16:27.455 --> 00:16:28.955
the University of Wisconsin

00:16:29.495 --> 00:16:30.754
and he had the forethought

00:16:31.115 --> 00:16:32.936
to buy a six thousand

00:16:32.975 --> 00:16:35.515
dollar go cart like street legal.

00:16:35.556 --> 00:16:36.417
It could do thirty.

00:16:36.817 --> 00:16:37.677
And then he strapped like

00:16:37.736 --> 00:16:40.376
speakers and like lights

00:16:40.397 --> 00:16:41.038
and stuff like that.

00:16:41.057 --> 00:16:42.738
He made it like a like a dope ride.

00:16:44.042 --> 00:16:45.523
And then he partnered with

00:16:46.443 --> 00:16:49.827
pizza parlors and he drove around at like,

00:16:50.508 --> 00:16:51.688
ten, eleven, twelve, one,

00:16:51.750 --> 00:16:52.669
two o'clock in the morning

00:16:52.690 --> 00:16:53.630
when people were going into

00:16:53.650 --> 00:16:54.392
or coming out of bars and

00:16:54.412 --> 00:16:56.134
he sold pizza by the slice.

00:16:58.472 --> 00:16:59.033
Think about that.

00:16:59.273 --> 00:17:00.692
He had apartment complexes

00:17:00.732 --> 00:17:02.413
putting their ads to get

00:17:02.474 --> 00:17:03.214
students to want to live

00:17:03.234 --> 00:17:04.554
there because they understood.

00:17:04.913 --> 00:17:06.354
His cart was exactly where

00:17:06.394 --> 00:17:07.095
the people were.

00:17:07.795 --> 00:17:10.315
So can you bring your clinic to people?

00:17:11.015 --> 00:17:12.695
No, unless you're a mobile therapist.

00:17:13.036 --> 00:17:16.215
Can you bring people to your clinic?

00:17:16.296 --> 00:17:17.717
Yes.

00:17:17.737 --> 00:17:19.376
There was something I saw over the weekend,

00:17:19.616 --> 00:17:21.076
and I'm surprised I didn't

00:17:21.136 --> 00:17:21.856
actually message you guys

00:17:21.876 --> 00:17:22.778
because I thought of Jimmy

00:17:22.837 --> 00:17:24.637
and everything we're doing kind of.

00:17:25.151 --> 00:17:27.192
Real quick, Tony, you filmed that video,

00:17:28.054 --> 00:17:28.794
the one where you said a

00:17:28.834 --> 00:17:30.076
bad lighting or grainy.

00:17:30.096 --> 00:17:30.996
That was from your iPhone,

00:17:31.036 --> 00:17:32.617
or what was the camera you used?

00:17:32.738 --> 00:17:33.818
All of these are just my

00:17:33.939 --> 00:17:35.641
iPhone XII Max Pro.

00:17:35.881 --> 00:17:37.461
I want to go to the XVI Pro

00:17:37.481 --> 00:17:39.744
because it does have, from the reviews,

00:17:39.805 --> 00:17:40.986
it has a better low-light

00:17:41.006 --> 00:17:42.547
video capability.

00:17:43.488 --> 00:17:44.489
I literally just put my

00:17:44.528 --> 00:17:46.570
phone on a selfie stick, hit record,

00:17:46.691 --> 00:17:48.432
and it's just sitting there

00:17:48.472 --> 00:17:49.874
as a third perspective.

00:17:51.051 --> 00:17:52.051
Got it.

00:17:52.071 --> 00:17:52.372
So anyway,

00:17:52.613 --> 00:17:55.574
we're watching my wife loves the

00:17:56.013 --> 00:17:58.174
any food show and we have

00:17:58.335 --> 00:17:59.355
the Amazon Fire Stick.

00:17:59.375 --> 00:18:02.155
So we think we have direct TV,

00:18:02.175 --> 00:18:02.776
but like the app,

00:18:02.796 --> 00:18:03.997
but like we watch a ton of

00:18:04.737 --> 00:18:05.457
YouTube videos.

00:18:05.497 --> 00:18:06.137
Believe it.

00:18:06.178 --> 00:18:06.538
Shocker.

00:18:06.657 --> 00:18:07.157
Believe it or not.

00:18:07.738 --> 00:18:08.038
Anyway,

00:18:08.378 --> 00:18:11.161
so we were watching some old diners,

00:18:11.221 --> 00:18:13.221
drive-ins, and dives, right?

00:18:13.261 --> 00:18:14.343
You know how Guy Fieri,

00:18:14.903 --> 00:18:16.463
he would do one back in the day,

00:18:16.523 --> 00:18:17.785
and then he would go back.

00:18:18.105 --> 00:18:19.246
He'd go again to the same

00:18:19.286 --> 00:18:20.487
place years later,

00:18:21.106 --> 00:18:22.887
and they would talk about, oh,

00:18:22.928 --> 00:18:23.749
remember we did this,

00:18:23.808 --> 00:18:25.210
and now this is on your menu,

00:18:25.230 --> 00:18:26.171
or we did this video,

00:18:26.211 --> 00:18:28.612
and that was what we featured.

00:18:29.032 --> 00:18:30.413
Is that still the popular thing,

00:18:30.453 --> 00:18:31.634
or what else do people order?

00:18:32.234 --> 00:18:33.516
Anyway, I thought of Jimmy specifically,

00:18:33.536 --> 00:18:34.936
but I kind of thought of us in general.

00:18:36.047 --> 00:18:37.547
So Guy Fieri's talking to the owner.

00:18:37.607 --> 00:18:37.847
It was,

00:18:38.147 --> 00:18:39.867
I think it was like a Puerto Rican place.

00:18:39.887 --> 00:18:40.208
It was, you know,

00:18:40.268 --> 00:18:42.848
like sandwiches and entrees and whatever.

00:18:43.288 --> 00:18:44.750
I don't even remember where it's located.

00:18:44.769 --> 00:18:45.390
It doesn't even matter.

00:18:46.289 --> 00:18:48.211
He says to the guy, like, so how, you know,

00:18:48.250 --> 00:18:49.550
how was it and all that?

00:18:49.770 --> 00:18:51.112
And the owner said, you know,

00:18:51.211 --> 00:18:51.912
after you came,

00:18:52.914 --> 00:18:54.355
we had a line out the door

00:18:54.476 --> 00:18:56.176
like the next day, you know?

00:18:56.196 --> 00:18:56.957
And this is not like,

00:18:57.217 --> 00:18:58.897
this is a phenomenon that we know of.

00:18:58.938 --> 00:19:00.719
Like we've seen it happen with Guy Fieri.

00:19:00.798 --> 00:19:01.759
The same thing happens with

00:19:02.279 --> 00:19:03.380
the pizza place or any

00:19:03.400 --> 00:19:04.800
other restaurant with like Dave Portnoy.

00:19:04.840 --> 00:19:06.101
He goes and then like the

00:19:06.141 --> 00:19:07.642
next day or that same day or whatever,

00:19:07.981 --> 00:19:09.583
the pizza place gets a ton of business.

00:19:10.022 --> 00:19:10.523
What was very,

00:19:10.584 --> 00:19:11.503
what was specific is that

00:19:11.523 --> 00:19:12.984
the owner of this Puerto Rican place said,

00:19:14.125 --> 00:19:15.326
not only did we have a line

00:19:15.346 --> 00:19:18.106
out the door the next day,

00:19:18.768 --> 00:19:20.407
since you were here, which was years ago,

00:19:20.548 --> 00:19:21.088
Guy Fieri,

00:19:21.912 --> 00:19:24.134
we, you know, expanded into the next,

00:19:24.993 --> 00:19:26.194
and I know Tony's still

00:19:26.214 --> 00:19:27.375
talking about a physical, you know,

00:19:27.455 --> 00:19:29.317
you're kind of pigeonholed

00:19:29.336 --> 00:19:30.238
with the physical location,

00:19:30.617 --> 00:19:31.538
but they expanded to the

00:19:31.679 --> 00:19:33.039
next brick and mortar location.

00:19:33.059 --> 00:19:34.319
So they like doubled in size.

00:19:34.820 --> 00:19:35.421
So, you know,

00:19:35.461 --> 00:19:37.001
Guy Fieri came years ago and it was like,

00:19:37.021 --> 00:19:38.702
I don't know, six tables.

00:19:39.003 --> 00:19:40.144
And now it's like, you know,

00:19:40.163 --> 00:19:41.285
fifteen or twenty tables

00:19:41.305 --> 00:19:43.626
because they expanded and two X the size.

00:19:44.366 --> 00:19:46.429
And the owner was talking about like how,

00:19:47.169 --> 00:19:50.030
you know, how amazing it's been, how like

00:19:50.816 --> 00:19:51.797
kind of a little emotional,

00:19:51.836 --> 00:19:53.498
like family's been able to be, you know,

00:19:53.518 --> 00:19:54.558
taken care of and they've

00:19:54.598 --> 00:19:56.161
expanded and serve more

00:19:56.240 --> 00:19:57.241
customers and all that.

00:19:58.221 --> 00:19:59.903
And I feel like,

00:19:59.963 --> 00:20:01.025
and I know it's challenging

00:20:01.045 --> 00:20:02.806
because like cost and, you know,

00:20:02.846 --> 00:20:04.126
traveling around to clinics or whatever,

00:20:04.146 --> 00:20:04.827
but kind of, you know,

00:20:04.847 --> 00:20:05.669
Jimmy's kind of floated

00:20:05.689 --> 00:20:06.308
this a little bit.

00:20:06.809 --> 00:20:09.271
I want to do, yeah.

00:20:09.311 --> 00:20:10.092
Here's an example.

00:20:10.192 --> 00:20:11.993
Here's a, here's a funny example, right?

00:20:12.273 --> 00:20:13.675
Have you ever heard of Levain Bakery?

00:20:13.776 --> 00:20:14.336
You're in the city, Dave.

00:20:14.355 --> 00:20:14.615
Yeah.

00:20:14.695 --> 00:20:15.916
Yeah.

00:20:15.936 --> 00:20:16.758
Do you know why you've heard

00:20:16.798 --> 00:20:17.479
of Levain Bakery?

00:20:20.532 --> 00:20:21.515
You're going to hate this answer.

00:20:21.974 --> 00:20:22.675
Taylor Swift.

00:20:23.175 --> 00:20:24.317
Taylor Swift was in New York

00:20:24.498 --> 00:20:25.719
and did an Instagram feed like,

00:20:25.739 --> 00:20:26.640
these are my favorite

00:20:26.660 --> 00:20:27.641
cookies in New York City.

00:20:28.082 --> 00:20:29.663
I lived five doors down from

00:20:29.683 --> 00:20:31.285
Levain Bakery on Seventy-Fourth Street.

00:20:31.766 --> 00:20:33.188
Levain Bakery could hold six

00:20:33.248 --> 00:20:34.808
people shoulder to shoulder

00:20:34.890 --> 00:20:35.609
on a good day.

00:20:35.750 --> 00:20:37.573
It's in – you have to walk downstairs.

00:20:37.932 --> 00:20:39.714
For all intents and purposes –

00:20:39.815 --> 00:20:41.557
It is a horrible store location.

00:20:42.136 --> 00:20:45.038
And yet, it's like a speakeasy, right?

00:20:45.380 --> 00:20:47.642
So T-Swizzle does an Instagram story.

00:20:47.882 --> 00:20:48.682
And everybody who comes from

00:20:48.722 --> 00:20:50.124
New York is like, I got to try these.

00:20:50.463 --> 00:20:51.484
So she has attention.

00:20:51.845 --> 00:20:53.747
And she just, for the good of the world,

00:20:54.166 --> 00:20:55.307
told people about Levain

00:20:55.327 --> 00:20:56.148
Bakery and their cookies.

00:20:56.348 --> 00:20:58.069
By the way, they are redonkulous.

00:20:58.411 --> 00:20:59.711
Quote me on that.

00:20:59.731 --> 00:21:01.212
They are cookies the size of your fist.

00:21:01.232 --> 00:21:02.394
They're like cookies the

00:21:02.413 --> 00:21:03.255
size of small cakes.

00:21:03.555 --> 00:21:04.275
And they are awesome.

00:21:04.496 --> 00:21:05.537
And I barely like cookies,

00:21:05.557 --> 00:21:06.656
but I love these cookies, right?

00:21:07.474 --> 00:21:08.836
They blow up, obviously.

00:21:09.517 --> 00:21:11.498
They now are on Seventy-Fourth Street,

00:21:11.538 --> 00:21:12.798
which is a cross street in New York,

00:21:13.339 --> 00:21:14.240
off of Amsterdam,

00:21:14.361 --> 00:21:16.602
which is a very busy street.

00:21:16.942 --> 00:21:20.846
They open up a bougie location,

00:21:21.365 --> 00:21:23.027
like very nice location,

00:21:23.268 --> 00:21:24.368
a block and a half away.

00:21:25.249 --> 00:21:29.553
Which location do you think was busier?

00:21:29.653 --> 00:21:31.074
Still the speakeasy one?

00:21:32.739 --> 00:21:34.779
Because it was the one- I've

00:21:34.799 --> 00:21:36.059
been to the big one on the

00:21:36.119 --> 00:21:37.380
avenue and it's huge.

00:21:37.420 --> 00:21:38.901
It's like a mini Apple store.

00:21:39.121 --> 00:21:40.280
So I would be the local in

00:21:40.300 --> 00:21:41.442
New York being pissed

00:21:41.461 --> 00:21:42.342
because I couldn't get into

00:21:42.362 --> 00:21:44.163
my laundry because there was a line.

00:21:44.242 --> 00:21:45.383
And credit to Levain Bakery,

00:21:45.403 --> 00:21:46.863
they always put someone outside like, hey,

00:21:46.883 --> 00:21:48.084
let's be respectful of the neighbors.

00:21:48.723 --> 00:21:49.905
I wouldn't like tell people.

00:21:50.026 --> 00:21:51.188
I'd be like, hey, man, just FYI.

00:21:51.248 --> 00:21:52.588
And like from here on,

00:21:52.609 --> 00:21:53.471
you got an hour wait.

00:21:53.871 --> 00:21:55.192
There is the same cookies

00:21:55.614 --> 00:21:56.674
actually where they make

00:21:56.694 --> 00:21:58.037
them around the corner.

00:21:58.277 --> 00:22:00.180
They bring them over here to

00:22:00.279 --> 00:22:01.240
sell to you idiots.

00:22:01.501 --> 00:22:02.383
You can go get the same

00:22:02.423 --> 00:22:04.945
cookie in forty eight seconds.

00:22:05.646 --> 00:22:06.107
No one moved.

00:22:07.384 --> 00:22:09.007
people wanted the experience

00:22:09.027 --> 00:22:09.946
that they had they wanted

00:22:09.968 --> 00:22:10.968
to know they stood where

00:22:11.008 --> 00:22:12.990
t-swizzle stood so that's

00:22:13.009 --> 00:22:14.431
why people want to get hot

00:22:14.471 --> 00:22:15.873
dogs as big as a baby's arm

00:22:15.992 --> 00:22:18.634
in the store because it's

00:22:18.775 --> 00:22:20.096
the thing you want to stand

00:22:20.135 --> 00:22:21.317
where that's why people

00:22:21.337 --> 00:22:22.499
want to kiss the blarney

00:22:22.519 --> 00:22:23.859
stone you know the locals

00:22:23.940 --> 00:22:25.221
pee on that right like the

00:22:25.240 --> 00:22:26.342
night before and they watch

00:22:26.402 --> 00:22:28.364
the american tourists stand

00:22:28.384 --> 00:22:29.505
on their head and kiss it

00:22:29.525 --> 00:22:30.345
and they're just laughing I

00:22:30.384 --> 00:22:31.546
did not know that but we

00:22:31.586 --> 00:22:33.067
need an irishman to tell us the truth

00:22:33.627 --> 00:22:34.208
this is part of the

00:22:34.228 --> 00:22:35.568
experience man but you draw

00:22:35.608 --> 00:22:38.009
attention to it like so

00:22:38.068 --> 00:22:39.109
yeah so I so I think what

00:22:39.130 --> 00:22:39.789
dave was getting at was

00:22:39.809 --> 00:22:41.650
like what if we did I'm

00:22:41.750 --> 00:22:43.451
sort of doing it now like a

00:22:43.530 --> 00:22:44.611
very low budget version

00:22:44.651 --> 00:22:46.131
with pt business blueprint

00:22:46.191 --> 00:22:46.811
I'm like I'm gonna do a

00:22:46.912 --> 00:22:47.932
thousand fifteen minute

00:22:47.951 --> 00:22:49.311
episodes tell me your

00:22:49.352 --> 00:22:50.913
business model give me a

00:22:50.952 --> 00:22:52.252
quick spin around the thing

00:22:52.512 --> 00:22:55.594
uh danny mattei is doing this yeah um

00:22:56.493 --> 00:22:58.295
with his like like clients

00:22:58.315 --> 00:22:59.295
then he just goes in and

00:22:59.335 --> 00:23:00.576
shoots like a reality show

00:23:00.596 --> 00:23:01.756
like kudos to danny his

00:23:01.776 --> 00:23:04.156
team for like doing this I

00:23:04.176 --> 00:23:05.458
wish they'd go deeper like

00:23:05.837 --> 00:23:06.678
from what I've seen anyway

00:23:06.698 --> 00:23:07.739
like I haven't hunted so

00:23:07.778 --> 00:23:08.719
danny probably already is

00:23:08.739 --> 00:23:09.619
because they're he's a

00:23:09.660 --> 00:23:10.220
smart dude and they're

00:23:10.240 --> 00:23:11.359
smart people but like

00:23:11.400 --> 00:23:12.101
they're just like let's

00:23:12.121 --> 00:23:14.141
just go like show us and

00:23:14.161 --> 00:23:14.961
like danny's like the

00:23:15.122 --> 00:23:16.362
anti-host host where he's

00:23:16.402 --> 00:23:17.383
just like oh so what's up

00:23:17.462 --> 00:23:18.222
but he just asked the right

00:23:18.262 --> 00:23:19.743
questions so what's up why

00:23:19.824 --> 00:23:20.683
you know how'd you get here

00:23:21.203 --> 00:23:22.404
what you what's your business like

00:23:23.226 --> 00:23:24.209
Jimmy and I have talked

00:23:24.249 --> 00:23:26.253
about that exact concept.

00:23:26.394 --> 00:23:28.440
I've wanted to do that for so long.

00:23:28.621 --> 00:23:29.303
It's just...

00:23:31.528 --> 00:23:32.388
I just don't see a big

00:23:32.409 --> 00:23:33.348
enough return on the

00:23:33.388 --> 00:23:34.529
investment for me to take

00:23:34.569 --> 00:23:36.570
time away from my family at

00:23:36.611 --> 00:23:38.393
the family stand right now.

00:23:38.432 --> 00:23:38.653
Let's go.

00:23:38.673 --> 00:23:40.153
Let's get an RV.

00:23:40.213 --> 00:23:41.914
Right.

00:23:41.974 --> 00:23:42.615
Cousin Jimmy.

00:23:42.895 --> 00:23:43.715
I looked at the,

00:23:44.115 --> 00:23:45.217
what are those big vans

00:23:45.257 --> 00:23:47.159
called where you- Sprinter?

00:23:47.219 --> 00:23:50.320
Yeah, sprinter, van, fill it,

00:23:50.361 --> 00:23:52.182
turn it into a podcast studio.

00:23:52.201 --> 00:23:52.402
I mean,

00:23:52.422 --> 00:23:53.482
we've seen other people that have

00:23:53.542 --> 00:23:53.883
done it.

00:23:54.643 --> 00:23:55.663
Let's get a U-Haul,

00:23:55.743 --> 00:23:57.545
some two by fours and some plywood,

00:23:57.605 --> 00:23:58.006
my man.

00:23:59.046 --> 00:24:00.768
U-Haul is like twenty nine dollars a day.

00:24:01.688 --> 00:24:02.528
I want to push back on

00:24:02.587 --> 00:24:03.929
something that if I said

00:24:03.949 --> 00:24:05.169
that Tony would say this,

00:24:05.230 --> 00:24:06.710
what I'm about to say, which is,

00:24:07.390 --> 00:24:09.490
which is so in the beginning of,

00:24:09.510 --> 00:24:10.372
let's say Guy Fieri,

00:24:10.392 --> 00:24:12.612
whatever the diners drive is and dives,

00:24:12.632 --> 00:24:14.272
like someone had to put up the money.

00:24:14.553 --> 00:24:14.772
Yes,

00:24:14.813 --> 00:24:16.413
it takes money and there's risk and

00:24:16.433 --> 00:24:17.034
you don't know if it's

00:24:17.054 --> 00:24:18.035
going to turn out to be

00:24:18.095 --> 00:24:19.414
anything or anything at all.

00:24:20.536 --> 00:24:20.816
But.

00:24:21.657 --> 00:24:23.118
guy fury is I don't know

00:24:23.138 --> 00:24:23.759
what do you think he's

00:24:23.799 --> 00:24:24.560
probably worth like a

00:24:24.601 --> 00:24:25.541
hundred million right he's

00:24:25.622 --> 00:24:27.202
got like he's got books

00:24:27.242 --> 00:24:28.565
he's got a bunch of crazy

00:24:28.625 --> 00:24:29.846
merch and stupid thing you

00:24:29.865 --> 00:24:30.707
know knickknacks and things

00:24:30.727 --> 00:24:32.208
like that I'm sure he's

00:24:32.248 --> 00:24:33.789
done extremely well so if

00:24:34.851 --> 00:24:36.031
it were to make sense in

00:24:36.071 --> 00:24:37.553
the beginning let's say we

00:24:37.573 --> 00:24:38.534
all brought our families

00:24:38.574 --> 00:24:39.515
all that we'd have to put

00:24:39.555 --> 00:24:41.376
some money up yes we risk

00:24:41.416 --> 00:24:43.298
the short-term loss of the

00:24:43.338 --> 00:24:44.098
patients we could be

00:24:44.159 --> 00:24:45.180
treating or generating or

00:24:45.200 --> 00:24:46.821
the comfort of being home or whatever but

00:24:48.248 --> 00:24:49.048
the long and maybe it's

00:24:49.088 --> 00:24:50.088
easier for someone like guy

00:24:50.108 --> 00:24:51.210
fury so it's just like one

00:24:51.269 --> 00:24:52.431
person instead of like a

00:24:52.550 --> 00:24:53.652
like a team or whatever but

00:24:54.432 --> 00:24:56.594
um in the short term he

00:24:56.634 --> 00:24:57.914
probably got paid like x

00:24:57.954 --> 00:24:59.215
from whatever the tv

00:24:59.256 --> 00:25:01.798
station was um and then had

00:25:01.837 --> 00:25:03.338
some upside but there's

00:25:03.378 --> 00:25:04.098
always that risk in the

00:25:04.118 --> 00:25:06.260
beginning and and now him

00:25:06.280 --> 00:25:07.121
looking back like he

00:25:07.161 --> 00:25:07.942
probably would have you

00:25:07.961 --> 00:25:08.903
know he would have done it

00:25:09.002 --> 00:25:09.682
you know a million times

00:25:09.782 --> 00:25:11.423
over everybody would have

00:25:11.443 --> 00:25:12.384
doubled down right you know

00:25:12.404 --> 00:25:13.006
what I mean like

00:25:14.865 --> 00:25:16.007
I don't know what the math is.

00:25:16.027 --> 00:25:16.768
I'm not a math guy,

00:25:16.788 --> 00:25:17.969
but I think eighty percent

00:25:17.989 --> 00:25:19.151
of people's biggest regrets

00:25:19.191 --> 00:25:20.251
is I wish I didn't go bigger.

00:25:20.772 --> 00:25:21.753
I wish I didn't go sooner.

00:25:22.015 --> 00:25:24.698
It's rarely like I'm so I

00:25:24.738 --> 00:25:25.558
shouldn't have done that.

00:25:25.719 --> 00:25:28.442
Like rarely is the regret the other way.

00:25:28.583 --> 00:25:30.326
It's usually I wish I went bigger.

00:25:31.327 --> 00:25:32.848
This is one of my I haven't

00:25:32.868 --> 00:25:34.189
looked at this channel for a while,

00:25:34.209 --> 00:25:34.910
but this is one of my

00:25:34.950 --> 00:25:36.309
favorite YouTube channels.

00:25:36.829 --> 00:25:37.931
It's outside the scope of

00:25:37.971 --> 00:25:41.791
physical therapy up flip at

00:25:42.051 --> 00:25:43.853
one point two million subscribers.

00:25:44.333 --> 00:25:44.574
You know,

00:25:44.614 --> 00:25:45.993
these guys go through and they

00:25:46.034 --> 00:25:48.394
highlight different businesses like,

00:25:48.714 --> 00:25:49.015
you know,

00:25:49.055 --> 00:25:51.276
this one's got a bounce house business,

00:25:51.336 --> 00:25:53.936
roof repair, shingles, yards.

00:25:54.758 --> 00:25:55.817
These guys did a great

00:25:55.897 --> 00:25:57.459
episode on a guy that

00:25:57.519 --> 00:25:59.480
started with a food truck.

00:26:00.160 --> 00:26:01.361
He was just doing like

00:26:01.401 --> 00:26:02.902
barbecue and smoked meats.

00:26:03.481 --> 00:26:05.403
Then he started a TikTok account.

00:26:05.723 --> 00:26:07.164
I've shared this on social media.

00:26:07.184 --> 00:26:09.546
He started a TikTok account,

00:26:10.105 --> 00:26:14.028
blew up to multiple millions of views.

00:26:14.648 --> 00:26:15.849
And then what they did was

00:26:16.069 --> 00:26:17.932
they went into ghost kitchens.

00:26:18.471 --> 00:26:19.432
So talking about the

00:26:19.452 --> 00:26:21.013
bottleneck for physical

00:26:21.054 --> 00:26:22.595
locations where we're

00:26:22.634 --> 00:26:23.914
saying I can only get so

00:26:23.954 --> 00:26:24.955
many bodies in my two

00:26:24.996 --> 00:26:25.977
thousand square foot

00:26:26.297 --> 00:26:27.397
physical therapy clinic.

00:26:27.978 --> 00:26:30.979
This smoked meats went into

00:26:31.038 --> 00:26:32.159
ghost kitchens where they

00:26:32.199 --> 00:26:33.799
could mass produce, they could ship.

00:26:33.859 --> 00:26:35.601
He said they ship more

00:26:35.641 --> 00:26:39.281
smoked meats than anyone in the area,

00:26:39.382 --> 00:26:40.041
anyone else.

00:26:40.342 --> 00:26:41.281
They could never have done

00:26:41.321 --> 00:26:42.823
that in a physical location

00:26:42.863 --> 00:26:43.863
where people are coming to

00:26:43.903 --> 00:26:45.604
dine in or even carry out.

00:26:46.483 --> 00:26:47.724
They blew the business up to

00:26:47.765 --> 00:26:49.066
multiple millions a year.

00:26:49.606 --> 00:26:51.048
Now you look at that and you say, well,

00:26:51.087 --> 00:26:53.128
how can we do that in therapy?

00:26:53.288 --> 00:26:55.631
And I would say what we do, hang on, Jimmy,

00:26:55.671 --> 00:26:57.152
what we do is we go to the

00:26:57.211 --> 00:26:58.093
digital products.

00:26:58.292 --> 00:27:01.035
And I shared a post where I said, look,

00:27:01.134 --> 00:27:02.855
Ready State with Kelly Starrett,

00:27:02.955 --> 00:27:04.317
they're doing digital products.

00:27:05.077 --> 00:27:06.259
That's where I was going.

00:27:06.519 --> 00:27:07.940
The Barbell Physio with Zach Long.

00:27:07.980 --> 00:27:09.521
They're doing digital products.

00:27:09.642 --> 00:27:11.763
El Paso Manual Therapy digital products.

00:27:11.784 --> 00:27:13.726
There's tons of therapists

00:27:13.806 --> 00:27:15.106
already doing this.

00:27:15.607 --> 00:27:17.088
So Dave, to your point,

00:27:17.529 --> 00:27:18.990
it's not just about the ad

00:27:19.030 --> 00:27:20.452
revenue from YouTube.

00:27:20.992 --> 00:27:23.095
That's where it gets the eyeballs.

00:27:23.234 --> 00:27:24.777
And now I stepped onto

00:27:24.856 --> 00:27:26.838
TikTok for the first time last night,

00:27:27.598 --> 00:27:28.519
let's say a couple of days ago.

00:27:29.361 --> 00:27:30.041
Because I'm like,

00:27:30.221 --> 00:27:33.544
I need to figure this out, TikTok shop.

00:27:33.984 --> 00:27:36.767
And what I did, now here's my approach.

00:27:36.967 --> 00:27:38.327
I'm not looking for physical

00:27:38.347 --> 00:27:39.990
therapy patients on TikTok.

00:27:40.769 --> 00:27:41.790
I'm looking at, okay,

00:27:41.891 --> 00:27:43.211
what is the opportunity?

00:27:43.271 --> 00:27:44.153
What am I missing?

00:27:44.452 --> 00:27:45.614
One of the products that I

00:27:45.653 --> 00:27:47.435
do videos for is Next Level.

00:27:48.076 --> 00:27:50.178
You interviewed Scott Dixon.

00:27:50.577 --> 00:27:52.839
So I do videos for Next Level.

00:27:52.900 --> 00:27:54.701
They have a great affiliate program.

00:27:54.761 --> 00:27:56.163
It's invite only right now,

00:27:56.222 --> 00:27:58.203
but they pay a decent commission.

00:27:59.164 --> 00:27:59.345
Um,

00:27:59.884 --> 00:28:01.965
they don't have any presence on TikTok.

00:28:02.445 --> 00:28:03.105
So I'm like, look,

00:28:03.185 --> 00:28:04.866
I'm doing videos anyway.

00:28:05.567 --> 00:28:07.428
I could be the main guy on

00:28:07.488 --> 00:28:10.528
TikTok pushing the next level glide.

00:28:11.229 --> 00:28:14.069
Um, they have videos showing, uh,

00:28:14.890 --> 00:28:16.671
who's the quarterback for Kansas.

00:28:18.106 --> 00:28:18.488
Mahomes?

00:28:18.867 --> 00:28:19.028
Yeah.

00:28:19.208 --> 00:28:20.689
Mahomes is using their product.

00:28:20.730 --> 00:28:21.809
They had it on Netflix.

00:28:21.869 --> 00:28:24.152
He did it on Netflix.

00:28:24.492 --> 00:28:26.314
All of the raw materials are there.

00:28:26.453 --> 00:28:28.496
I cannot believe there is no

00:28:28.576 --> 00:28:30.998
physical presence on TikTok for them.

00:28:31.778 --> 00:28:32.720
That's going to be my big

00:28:32.759 --> 00:28:33.760
push over the next two

00:28:33.800 --> 00:28:34.942
weeks besides the other

00:28:34.981 --> 00:28:35.923
stuff that I'm doing.

00:28:36.002 --> 00:28:36.923
Getting ready for Black

00:28:36.942 --> 00:28:38.924
Friday is I'm just going to

00:28:38.964 --> 00:28:40.205
flood TikTok with a bunch

00:28:40.246 --> 00:28:41.487
of next level videos that

00:28:41.547 --> 00:28:43.209
I'm doing in my clinic.

00:28:43.808 --> 00:28:45.471
These are huge opportunities.

00:28:47.320 --> 00:28:49.261
the the the thing to do with

00:28:49.321 --> 00:28:50.241
what you just said the

00:28:50.382 --> 00:28:51.722
scale the unscalable that

00:28:51.762 --> 00:28:53.222
example of like taylor

00:28:53.242 --> 00:28:54.463
swift gets asked to play

00:28:54.523 --> 00:28:55.503
someone sweet sixteen

00:28:55.523 --> 00:28:57.105
birthday party every eleven

00:28:57.144 --> 00:28:58.365
and a half seconds but

00:28:58.404 --> 00:28:59.326
every once in a while she

00:28:59.365 --> 00:29:00.885
does it it doesn't make any

00:29:00.945 --> 00:29:03.067
sense but she does it and

00:29:03.106 --> 00:29:04.106
she knows that she can ride

00:29:04.146 --> 00:29:06.647
that attention wave really

00:29:06.667 --> 00:29:08.308
quickly and then every six

00:29:08.368 --> 00:29:09.670
months it surfaces again

00:29:09.730 --> 00:29:10.650
and then every six months

00:29:10.670 --> 00:29:12.089
it surfaces again the

00:29:12.230 --> 00:29:13.590
unscalable thing to do

00:29:13.631 --> 00:29:15.612
would be kelly starette goes

00:29:16.916 --> 00:29:18.298
I'm going to drive from San

00:29:18.318 --> 00:29:19.359
Francisco to New York for

00:29:19.380 --> 00:29:20.141
my buddy's wedding,

00:29:20.201 --> 00:29:21.662
and I'm going to stop in these six cities,

00:29:21.781 --> 00:29:22.323
and I'm going to host a

00:29:22.522 --> 00:29:24.846
one-day whatever to either

00:29:24.925 --> 00:29:26.728
treat people or train

00:29:26.988 --> 00:29:28.809
physios or whatever in

00:29:28.849 --> 00:29:30.270
these five cities and make

00:29:30.290 --> 00:29:31.232
an event out of it.

00:29:31.373 --> 00:29:32.653
Then it doesn't make any sense,

00:29:32.993 --> 00:29:34.056
but it does because he's

00:29:34.096 --> 00:29:35.176
able to bring the audience.

00:29:35.477 --> 00:29:37.239
His milkshake brings all the

00:29:37.259 --> 00:29:37.960
boys to the yard.

00:29:39.772 --> 00:29:40.893
So make a great milkshake

00:29:41.373 --> 00:29:42.534
and then show everybody the

00:29:42.554 --> 00:29:43.473
milkshake until they're

00:29:44.294 --> 00:29:45.714
dying to taste the milkshake.

00:29:45.734 --> 00:29:45.934
Like,

00:29:46.394 --> 00:29:48.255
do you know like what profession used

00:29:48.335 --> 00:29:49.275
short form video

00:29:49.434 --> 00:29:51.615
masterfully was comedians.

00:29:52.536 --> 00:29:54.217
Like here's the smart way they do it.

00:29:54.317 --> 00:29:56.757
A bad way would be record

00:29:56.777 --> 00:29:58.718
your set and give away your jokes.

00:29:59.734 --> 00:30:01.355
But then the problem is when I go see it,

00:30:01.455 --> 00:30:03.355
I've just, jokes aren't like songs.

00:30:03.375 --> 00:30:03.895
You know what I mean?

00:30:03.976 --> 00:30:04.576
Sometimes they are,

00:30:04.596 --> 00:30:05.396
but most of the time they're not.

00:30:05.416 --> 00:30:07.277
It's like, I've heard this one, like, okay,

00:30:07.657 --> 00:30:08.958
song you can hear over and over again.

00:30:09.538 --> 00:30:10.739
What the smart ones like

00:30:10.818 --> 00:30:12.598
Matt Reif did is they don't,

00:30:12.778 --> 00:30:14.380
they don't share any, most of the jokes.

00:30:15.000 --> 00:30:16.140
They share the crowd work

00:30:16.359 --> 00:30:17.840
because that's different every night.

00:30:18.161 --> 00:30:19.381
So they interact with the

00:30:19.421 --> 00:30:20.840
crowd and they play.

00:30:21.161 --> 00:30:21.980
So the people who are good

00:30:22.020 --> 00:30:25.162
at crowd work and what Tony's video is,

00:30:25.501 --> 00:30:26.382
is crowd work.

00:30:26.461 --> 00:30:27.481
It's not the treatment.

00:30:28.022 --> 00:30:31.462
It's the banter with the individual.

00:30:31.962 --> 00:30:32.863
And yeah, he's highlighting,

00:30:32.903 --> 00:30:33.723
how did I get him there?

00:30:34.044 --> 00:30:34.804
Physical therapy.

00:30:35.064 --> 00:30:35.963
That's where I think our

00:30:36.003 --> 00:30:37.124
profession makes the mistake.

00:30:37.144 --> 00:30:38.104
They try to make physical

00:30:38.124 --> 00:30:39.984
therapy Han Solo.

00:30:40.942 --> 00:30:41.481
Or Luke.

00:30:42.063 --> 00:30:42.442
It's not.

00:30:42.522 --> 00:30:43.063
It's Yoda.

00:30:43.423 --> 00:30:44.784
Like, make sure it's always Yoda.

00:30:44.844 --> 00:30:46.244
Stop trying to make it the star.

00:30:46.305 --> 00:30:48.685
It's the guide.

00:30:48.746 --> 00:30:50.106
Yeah, the patient's the star.

00:30:50.787 --> 00:30:52.627
And then I can see myself in that role,

00:30:52.647 --> 00:30:54.148
and then I go, well, I should do this,

00:30:54.189 --> 00:30:55.269
and this is what I... Stu

00:30:55.288 --> 00:30:56.809
McGill should do a tour

00:30:56.829 --> 00:30:57.890
where he invades America

00:30:57.910 --> 00:30:59.070
and goes across the country.

00:30:59.851 --> 00:31:01.051
So whatever that two weeks

00:31:01.092 --> 00:31:03.333
across the country would be

00:31:03.633 --> 00:31:05.034
would be insane with the

00:31:05.054 --> 00:31:05.913
amount of attention that

00:31:05.933 --> 00:31:07.194
would follow afterwards.

00:31:08.345 --> 00:31:09.384
Let me share one more thing.

00:31:09.404 --> 00:31:10.286
And then if you guys want to

00:31:10.326 --> 00:31:11.165
hit a new topic,

00:31:11.185 --> 00:31:13.507
we got to talk about ATI.

00:31:13.567 --> 00:31:13.747
Yeah.

00:31:14.326 --> 00:31:15.647
So this is,

00:31:15.988 --> 00:31:18.028
I know everybody here knows Ali Abdaal.

00:31:18.509 --> 00:31:20.369
This is a breakdown of his

00:31:20.410 --> 00:31:21.210
kind of revenue.

00:31:21.230 --> 00:31:22.211
He shared this stuff

00:31:22.270 --> 00:31:23.750
publicly a bunch of times.

00:31:25.753 --> 00:31:27.115
If I scroll through just to

00:31:27.134 --> 00:31:28.215
give you the highlights.

00:31:28.257 --> 00:31:30.919
So like here, revenue breakdown, you know,

00:31:30.979 --> 00:31:32.259
ten percent of the income

00:31:32.279 --> 00:31:33.340
comes from affiliate,

00:31:33.361 --> 00:31:35.202
twenty percent from Google AdSense.

00:31:35.262 --> 00:31:36.724
Google AdSense would be what

00:31:36.765 --> 00:31:38.586
he makes from YouTube ads.

00:31:38.926 --> 00:31:39.166
Right.

00:31:39.207 --> 00:31:39.867
Twenty percent.

00:31:39.907 --> 00:31:41.288
Skillshare and brand deals

00:31:41.308 --> 00:31:42.750
account for seventy percent

00:31:42.770 --> 00:31:43.351
of his income.

00:31:43.411 --> 00:31:44.392
I think at one point he said

00:31:44.412 --> 00:31:45.692
he was doing eight million a year.

00:31:46.374 --> 00:31:47.634
You know, he started as a doctor.

00:31:47.673 --> 00:31:48.855
He was a medical student.

00:31:48.914 --> 00:31:50.734
He was sharing like study

00:31:50.775 --> 00:31:53.255
guide tips as a medical student.

00:31:53.934 --> 00:31:55.836
And then fast forward a few

00:31:55.875 --> 00:31:57.875
years and this is where he is now.

00:31:58.036 --> 00:31:59.356
Let me jump down to another

00:31:59.396 --> 00:32:00.636
graphic real quick.

00:32:01.396 --> 00:32:03.557
So YouTuber part or part

00:32:03.596 --> 00:32:05.137
time YouTuber Academy is

00:32:05.198 --> 00:32:07.137
his digital course and community.

00:32:07.597 --> 00:32:09.238
It accounts for fifty four percent.

00:32:09.739 --> 00:32:10.778
You know, that's huge.

00:32:12.300 --> 00:32:13.320
This is where I think

00:32:13.381 --> 00:32:14.701
physical therapists could

00:32:14.741 --> 00:32:16.481
look at this and say, OK,

00:32:16.622 --> 00:32:18.502
I don't want to be a full time YouTuber.

00:32:18.923 --> 00:32:19.403
No problem.

00:32:20.163 --> 00:32:21.963
Capture those little video

00:32:22.003 --> 00:32:23.983
clips during treatments.

00:32:24.844 --> 00:32:26.724
I've never created as much

00:32:26.845 --> 00:32:28.644
content clinic facing

00:32:28.664 --> 00:32:30.846
content as I have now since

00:32:30.905 --> 00:32:32.365
my PTA went on maternity

00:32:32.425 --> 00:32:33.527
leave and I'm in the clinic

00:32:33.567 --> 00:32:34.207
every single day.

00:32:34.767 --> 00:32:35.126
You know,

00:32:35.166 --> 00:32:38.388
like I cannot believe how easy no offense,

00:32:38.409 --> 00:32:38.789
guys,

00:32:39.250 --> 00:32:41.330
how easy it is to generate content

00:32:41.351 --> 00:32:42.332
when you're actually

00:32:42.372 --> 00:32:43.653
working and treating

00:32:43.692 --> 00:32:45.814
patients every single day.

00:32:45.953 --> 00:32:47.115
I'm you don't even see a

00:32:47.174 --> 00:32:48.195
fraction of the content

00:32:48.215 --> 00:32:50.076
that I have stored on my hard drive.

00:32:50.597 --> 00:32:51.577
And that is going to be

00:32:51.617 --> 00:32:53.378
stuff that I'll go back a

00:32:53.419 --> 00:32:54.980
year later and access when

00:32:55.040 --> 00:32:56.260
I'm like back out of the

00:32:56.280 --> 00:32:58.282
clinic and desperate for content.

00:32:58.903 --> 00:33:01.105
But the idea is we can do so

00:33:01.164 --> 00:33:03.007
much with the content we're

00:33:03.047 --> 00:33:04.468
generating every single day.

00:33:05.048 --> 00:33:06.630
Document, don't create.

00:33:07.390 --> 00:33:09.432
When that guy left my clinic,

00:33:10.093 --> 00:33:11.653
I had five minutes of raw

00:33:11.673 --> 00:33:12.974
footage on my phone.

00:33:13.635 --> 00:33:15.738
I went straight into YouTube Shorts app.

00:33:16.759 --> 00:33:18.400
I edited a couple clips.

00:33:18.980 --> 00:33:20.501
I put music behind it.

00:33:21.343 --> 00:33:21.982
YouTube...

00:33:23.371 --> 00:33:24.631
where the YouTube studio

00:33:24.771 --> 00:33:27.152
will do the captions for you.

00:33:27.511 --> 00:33:27.853
Right.

00:33:27.873 --> 00:33:29.333
And I hit publish, you know,

00:33:29.373 --> 00:33:31.074
and then literally it took

00:33:31.114 --> 00:33:33.473
me minutes to get that ready and up.

00:33:34.055 --> 00:33:36.615
It wasn't perfect, but it was good enough.

00:33:37.076 --> 00:33:38.336
Yeah.

00:33:38.355 --> 00:33:38.536
All right.

00:33:38.556 --> 00:33:39.276
Let's switch topics.

00:33:39.355 --> 00:33:40.936
I want to talk about ATI and

00:33:40.957 --> 00:33:43.478
their stock price because

00:33:43.657 --> 00:33:45.178
not because I want to pick on ATI.

00:33:45.278 --> 00:33:45.979
I want to understand what

00:33:46.019 --> 00:33:46.919
stock price means.

00:33:47.179 --> 00:33:49.099
Like I sort of understand it, but I don't,

00:33:49.359 --> 00:33:50.420
but I want to understand what it means.

00:33:50.440 --> 00:33:52.201
Like, so what, so what,

00:33:53.277 --> 00:33:53.917
Now what?

00:33:53.938 --> 00:33:55.219
What does this not only mean for ATI,

00:33:55.378 --> 00:33:56.400
but what does this mean for

00:33:56.619 --> 00:33:57.201
the profession?

00:33:57.221 --> 00:33:59.103
And what is this saying?

00:33:59.123 --> 00:34:00.144
I think Dave can probably

00:34:00.203 --> 00:34:02.306
explain some of this better than us.

00:34:02.546 --> 00:34:03.326
Riddle me this.

00:34:04.988 --> 00:34:06.730
So one thing is that ATI

00:34:06.750 --> 00:34:08.492
went public via a SPAC.

00:34:08.592 --> 00:34:09.452
A couple of years ago,

00:34:10.172 --> 00:34:12.755
a SPAC is a special purpose

00:34:12.795 --> 00:34:14.438
acquisition vehicle.

00:34:14.498 --> 00:34:15.318
So basically like...

00:34:16.179 --> 00:34:18.760
A company would be private, call it ATI,

00:34:18.780 --> 00:34:19.900
and there were other companies.

00:34:19.940 --> 00:34:20.760
There were other examples.

00:34:21.621 --> 00:34:23.802
Another one was Virgin, whatever,

00:34:23.842 --> 00:34:24.461
Richard Branson,

00:34:24.501 --> 00:34:26.001
Virgin Galactic or whatever.

00:34:26.041 --> 00:34:27.103
They did that whole thing

00:34:27.123 --> 00:34:28.422
where they went up briefly

00:34:28.463 --> 00:34:29.123
and came back down.

00:34:30.184 --> 00:34:32.384
That also went public via SPAC,

00:34:32.403 --> 00:34:33.844
and that also has not done well.

00:34:33.864 --> 00:34:34.364
But basically,

00:34:34.405 --> 00:34:36.226
a SPAC is there's a private company,

00:34:36.766 --> 00:34:38.606
and then there's a private

00:34:38.646 --> 00:34:40.146
equity firm that has money.

00:34:40.646 --> 00:34:41.768
They might already own or

00:34:41.807 --> 00:34:44.010
co-own a shell company

00:34:44.291 --> 00:34:46.112
that's already listed publicly.

00:34:46.152 --> 00:34:48.255
It could be on the NASDAQ or wherever.

00:34:48.295 --> 00:34:49.235
It's already listed publicly,

00:34:49.275 --> 00:34:50.856
but it's got basically like no revenue.

00:34:50.896 --> 00:34:51.858
It's like they call it a

00:34:51.918 --> 00:34:53.159
blank check company.

00:34:54.000 --> 00:34:55.422
It's the guy...

00:34:56.342 --> 00:34:58.523
Chamath, who is part of the All In podcast,

00:34:58.563 --> 00:34:59.664
he helped Richard Branson

00:34:59.704 --> 00:35:00.985
go public with Virgin

00:35:01.005 --> 00:35:03.367
Galactic via a SPAC merger.

00:35:04.309 --> 00:35:07.331
And so Chamath had like IPO A, IPO B,

00:35:07.431 --> 00:35:07.911
IPO C,

00:35:07.952 --> 00:35:10.273
like he had like twenty six IPO

00:35:10.293 --> 00:35:11.954
shell companies for other companies.

00:35:12.614 --> 00:35:13.735
It's a little complicated,

00:35:13.755 --> 00:35:14.597
but basically it's like

00:35:14.996 --> 00:35:17.358
it's a way to go public via

00:35:17.458 --> 00:35:18.940
a merger of a shell company

00:35:18.960 --> 00:35:20.041
that's already public,

00:35:20.581 --> 00:35:21.422
even though the one that's

00:35:21.442 --> 00:35:22.402
public is not like

00:35:23.114 --> 00:35:24.916
a full on company, right?

00:35:25.096 --> 00:35:30.478
So ATI went public via some, uh, SPAC that,

00:35:30.759 --> 00:35:32.621
uh, was backed by a fortress.

00:35:32.701 --> 00:35:35.461
I had to look it up, um, fortress capital.

00:35:35.802 --> 00:35:39.423
And so it's kind of like they, it's,

00:35:39.503 --> 00:35:41.905
it's almost like a backdoor to go public.

00:35:42.385 --> 00:35:43.166
So that's one thing.

00:35:43.226 --> 00:35:45.487
Now, when, when this happened, what, uh,

00:35:47.708 --> 00:35:48.329
Around that time,

00:35:49.130 --> 00:35:50.469
the SPACs were very popular

00:35:51.010 --> 00:35:52.090
and there was a lot of money.

00:35:52.150 --> 00:35:53.751
There were interest rates were lower.

00:35:53.831 --> 00:35:54.771
So there was a lot of deals

00:35:54.791 --> 00:35:56.152
that happened in twenty twenty,

00:35:56.193 --> 00:35:57.693
especially more so twenty twenty one.

00:35:58.112 --> 00:35:59.574
But ATI went public.

00:35:59.614 --> 00:36:01.914
I think I saw in twenty twenty.

00:36:02.514 --> 00:36:04.416
That's just to preface that, you know,

00:36:04.436 --> 00:36:05.295
you could still perform and

00:36:05.335 --> 00:36:07.356
do well now in terms of

00:36:07.617 --> 00:36:08.577
their stock price.

00:36:09.777 --> 00:36:10.938
There was something I didn't

00:36:10.958 --> 00:36:12.518
we talk about it like a year or so ago,

00:36:12.539 --> 00:36:14.800
guys, like there was something that they

00:36:17.222 --> 00:36:19.085
I don't have a direct quote,

00:36:19.106 --> 00:36:20.788
but I think ATI had

00:36:20.827 --> 00:36:21.969
misrepresented certain

00:36:22.090 --> 00:36:23.731
financials and performance

00:36:23.952 --> 00:36:25.894
in terms of completed

00:36:25.934 --> 00:36:28.739
visits and revenues and things like that.

00:36:28.818 --> 00:36:29.539
And I think there might've

00:36:29.559 --> 00:36:30.481
been something where they were

00:36:32.090 --> 00:36:32.429
I don't know,

00:36:32.489 --> 00:36:35.552
miscategorizing or like they

00:36:35.632 --> 00:36:37.092
named something differently.

00:36:37.554 --> 00:36:39.875
And the joke example is you

00:36:39.894 --> 00:36:40.996
guys remember WeWork, right?

00:36:41.016 --> 00:36:41.697
You remember that company

00:36:41.717 --> 00:36:43.057
that like was in the news

00:36:43.077 --> 00:36:44.599
and it was like worth forty

00:36:44.619 --> 00:36:45.759
eight billion and then like

00:36:46.019 --> 00:36:46.800
it collapsed and then it

00:36:46.820 --> 00:36:47.701
was like worth twenty and

00:36:47.721 --> 00:36:48.742
then it was worth like two

00:36:48.782 --> 00:36:49.481
billion or whatever.

00:36:50.202 --> 00:36:52.083
And WeWork created like

00:36:53.545 --> 00:36:54.826
instead of like adjusted EBITDA,

00:36:54.945 --> 00:36:56.547
they created it was like

00:36:57.833 --> 00:36:59.394
We work or no community

00:36:59.434 --> 00:37:01.436
community adjusted EBITDA

00:37:01.456 --> 00:37:02.056
like they created like

00:37:02.077 --> 00:37:03.097
their own financial metric.

00:37:03.157 --> 00:37:04.057
And if you have a company

00:37:04.097 --> 00:37:06.079
that's huge doing billions

00:37:07.179 --> 00:37:08.681
creating their own financial metric.

00:37:08.800 --> 00:37:09.981
And the reason why all these

00:37:10.001 --> 00:37:11.302
companies use like EBITDA

00:37:11.322 --> 00:37:12.523
margins and adjusted EBITDA

00:37:12.963 --> 00:37:13.923
is so that we can all kind

00:37:13.963 --> 00:37:14.965
of have like a like a

00:37:15.025 --> 00:37:16.646
normal standard for valuation.

00:37:16.726 --> 00:37:18.266
And is this company legit or not?

00:37:18.286 --> 00:37:19.086
And what are they actually

00:37:19.126 --> 00:37:20.007
producing and what's their

00:37:20.407 --> 00:37:21.208
margin and all that?

00:37:22.349 --> 00:37:24.471
And I'm not saying ATI did that,

00:37:24.510 --> 00:37:26.032
but I'm saying that there was some report,

00:37:26.092 --> 00:37:27.052
I think Tony and I at least

00:37:27.072 --> 00:37:28.472
talked about it maybe a year or so ago,

00:37:28.512 --> 00:37:29.793
or maybe you posted something about it,

00:37:30.855 --> 00:37:31.614
where they got in trouble

00:37:31.655 --> 00:37:33.815
for misrepresenting some of

00:37:33.835 --> 00:37:34.556
their financials.

00:37:34.577 --> 00:37:35.476
I'll just leave it at that.

00:37:35.876 --> 00:37:38.099
And I would bet that that

00:37:38.659 --> 00:37:40.980
would be directly in

00:37:41.019 --> 00:37:43.661
relation to their stock price even today,

00:37:43.702 --> 00:37:45.422
because it's been declining, I think,

00:37:45.503 --> 00:37:47.023
even a year or so ago.

00:37:47.262 --> 00:37:48.784
Oh, this is the five-year.

00:37:48.943 --> 00:37:49.445
Okay, so...

00:37:51.458 --> 00:37:51.599
I mean,

00:37:51.619 --> 00:37:52.880
it fell off a cliff like almost

00:37:53.360 --> 00:37:54.601
when it IPO'd.

00:37:54.641 --> 00:37:59.784
Tony, I think you're muted.

00:38:00.164 --> 00:38:04.905
Yeah, Tony, you're muted.

00:38:04.945 --> 00:38:05.987
Tony, we still can't hear you, buddy.

00:38:07.387 --> 00:38:08.907
So let me just fill it in here.

00:38:09.007 --> 00:38:11.190
So they went public.

00:38:12.170 --> 00:38:13.710
Go ahead, Tony.

00:38:14.590 --> 00:38:14.891
Yeah, yeah.

00:38:14.931 --> 00:38:15.871
No, I was just saying, I mean,

00:38:16.032 --> 00:38:17.612
the big picture here is

00:38:17.771 --> 00:38:19.333
they went public back in

00:38:19.373 --> 00:38:20.233
twenty twenty ish.

00:38:21.313 --> 00:38:24.476
They hit what?

00:38:24.496 --> 00:38:24.576
Yeah,

00:38:24.596 --> 00:38:25.956
they hit a high of six hundred

00:38:26.016 --> 00:38:26.817
something a share.

00:38:26.856 --> 00:38:28.257
And now they're down under

00:38:28.277 --> 00:38:29.077
two bucks a share.

00:38:30.077 --> 00:38:31.400
um I pulled some of the

00:38:31.440 --> 00:38:34.021
headlines so like negative

00:38:34.081 --> 00:38:34.742
actually let's hit the

00:38:34.802 --> 00:38:36.724
positives first uh some of

00:38:36.764 --> 00:38:38.806
the positives so api

00:38:38.847 --> 00:38:40.088
reported seven point one

00:38:40.148 --> 00:38:41.469
percent increase in net

00:38:41.550 --> 00:38:43.472
revenue year over year okay

00:38:43.911 --> 00:38:45.293
um patient referrals per

00:38:45.333 --> 00:38:46.855
day grew by five percent

00:38:46.934 --> 00:38:48.836
year over year clinician

00:38:48.936 --> 00:38:50.619
head count increased three

00:38:50.659 --> 00:38:51.840
percent year over year so

00:38:51.880 --> 00:38:53.722
they're hiring right they're growing

00:38:54.442 --> 00:38:55.983
A company maintained high

00:38:56.043 --> 00:38:57.965
Google star rating of four

00:38:58.005 --> 00:38:59.228
point nine out of five.

00:38:59.268 --> 00:39:00.369
That seems like a funny

00:39:00.509 --> 00:39:01.510
thing to highlight.

00:39:01.871 --> 00:39:02.130
Yes.

00:39:02.610 --> 00:39:03.032
Agreed.

00:39:05.514 --> 00:39:06.576
The reach is reaching.

00:39:07.275 --> 00:39:08.858
Where else can we get good information?

00:39:08.898 --> 00:39:11.641
Was this from ATI or was

00:39:11.661 --> 00:39:13.983
this from like Yahoo Finance?

00:39:14.003 --> 00:39:14.083
Yeah.

00:39:15.679 --> 00:39:17.860
But what better litmus test

00:39:17.880 --> 00:39:19.760
or tea leaves from the patient side?

00:39:19.840 --> 00:39:20.501
You can get how many

00:39:20.541 --> 00:39:21.641
referrals or how much money.

00:39:21.842 --> 00:39:23.362
That's the only metric, right?

00:39:23.382 --> 00:39:25.063
So get a damn rating.

00:39:25.643 --> 00:39:25.903
I know,

00:39:25.923 --> 00:39:28.403
but when you got an investor letter

00:39:28.485 --> 00:39:29.844
kind of like this, I mean,

00:39:29.885 --> 00:39:31.826
that is usually not part

00:39:31.885 --> 00:39:33.445
of... Apple and Tesla,

00:39:33.465 --> 00:39:35.527
they're not saying like... Of course,

00:39:35.547 --> 00:39:36.347
they probably do mention

00:39:36.387 --> 00:39:37.588
customer satisfaction scores,

00:39:37.648 --> 00:39:40.509
but Google reviews, I mean...

00:39:41.521 --> 00:39:41.742
You could,

00:39:41.963 --> 00:39:44.269
you could juice those if you wanted to.

00:39:44.670 --> 00:39:45.172
All right.

00:39:45.211 --> 00:39:45.432
Last one.

00:39:45.452 --> 00:39:46.436
I just said,

00:39:46.456 --> 00:39:47.699
you can juice stock price too.

00:39:49.927 --> 00:39:51.188
increased to twelve million,

00:39:51.248 --> 00:39:52.949
a six point four percent margin.

00:39:53.710 --> 00:39:53.990
OK,

00:39:54.070 --> 00:39:56.592
now the negatives and we have no horse

00:39:56.612 --> 00:39:57.172
in this race.

00:39:57.193 --> 00:39:58.554
Like it makes no difference to us.

00:39:58.634 --> 00:39:59.675
I think this gives us a

00:39:59.775 --> 00:40:02.456
general idea of what's going on, you know,

00:40:03.016 --> 00:40:03.637
in this world.

00:40:03.657 --> 00:40:05.057
So wage inflation.

00:40:05.117 --> 00:40:06.278
This was the one that I

00:40:06.298 --> 00:40:07.519
thought we would all talk about.

00:40:08.139 --> 00:40:09.722
Wage inflation remains a

00:40:09.782 --> 00:40:10.762
persistent challenge

00:40:10.782 --> 00:40:11.762
contributing to increased

00:40:11.782 --> 00:40:13.684
salaries and related costs.

00:40:13.724 --> 00:40:15.865
So they they grew clinicians

00:40:15.905 --> 00:40:16.686
by three percent,

00:40:16.726 --> 00:40:17.606
but they're also paying

00:40:17.666 --> 00:40:19.228
those clinicians a lot more.

00:40:20.030 --> 00:40:22.181
Net loss during the quarter,

00:40:22.242 --> 00:40:23.186
thirty three million.

00:40:24.126 --> 00:40:25.288
Provisions for doubtful

00:40:25.327 --> 00:40:26.389
accounts increased.

00:40:26.429 --> 00:40:27.690
So meaning they're not going

00:40:27.710 --> 00:40:29.690
to get paid on things that

00:40:29.731 --> 00:40:30.552
they're waiting on.

00:40:30.992 --> 00:40:32.733
Labor market remains challenging.

00:40:32.793 --> 00:40:34.994
Clinician attrition holding

00:40:35.235 --> 00:40:36.896
a steady at twenty one percent.

00:40:36.976 --> 00:40:37.297
Wow.

00:40:37.317 --> 00:40:38.737
That's a big number, I would think.

00:40:39.099 --> 00:40:40.900
But they do have Google reviews, though.

00:40:41.139 --> 00:40:41.661
Yeah.

00:40:41.681 --> 00:40:44.603
Company closed a clinic, divested one.

00:40:45.063 --> 00:40:46.284
No big deal there.

00:40:47.065 --> 00:40:49.206
CEO noted wage inflation

00:40:49.246 --> 00:40:51.168
remains a persistent headwind.

00:40:52.481 --> 00:40:53.702
Isn't labor market challenge

00:40:53.983 --> 00:40:55.123
what we just reported from

00:40:55.143 --> 00:40:55.965
the APTA report?

00:40:56.005 --> 00:40:56.846
Wasn't it like nineteen

00:40:56.885 --> 00:40:58.246
percent there at twenty one percent?

00:40:58.266 --> 00:40:59.527
So it's like that's on par.

00:40:59.568 --> 00:41:00.849
So that's not like ATI.

00:41:01.210 --> 00:41:02.371
But how many big how many

00:41:02.431 --> 00:41:04.012
big PT companies are public?

00:41:04.072 --> 00:41:04.614
I know U.S.

00:41:04.653 --> 00:41:05.815
physical therapy is public

00:41:06.576 --> 00:41:07.356
and then that's it.

00:41:09.422 --> 00:41:11.545
I'm sorry,

00:41:11.704 --> 00:41:13.527
ATI would be the third via this fact.

00:41:13.547 --> 00:41:17.951
So it was USPH and Select Medical,

00:41:18.030 --> 00:41:19.032
and I don't think there's another one.

00:41:19.052 --> 00:41:20.253
And now ATI would be the third,

00:41:20.413 --> 00:41:21.253
as far as I understand.

00:41:21.273 --> 00:41:22.514
There might be another one here or there,

00:41:22.554 --> 00:41:23.717
but those are the big ones.

00:41:23.976 --> 00:41:25.458
But is Select public or are

00:41:25.498 --> 00:41:26.900
they owned by private equity?

00:41:26.960 --> 00:41:30.222
I thought they were public, but if not,

00:41:30.262 --> 00:41:31.384
then ATI might be the second.

00:41:31.744 --> 00:41:32.603
I think they used to be.

00:41:32.643 --> 00:41:34.764
And I think they, they went private.

00:41:35.804 --> 00:41:37.925
So what does this mean for the profession?

00:41:38.126 --> 00:41:39.545
Or is, I mean, I mean, again,

00:41:39.666 --> 00:41:40.445
stock amateur,

00:41:41.106 --> 00:41:42.166
do not take any stock

00:41:42.186 --> 00:41:44.626
advice from me ever.

00:41:44.766 --> 00:41:46.688
Uh, is this the time to buy?

00:41:46.827 --> 00:41:48.608
Cause like we're at a dollar eighty nine.

00:41:48.628 --> 00:41:51.289
Like, I don't know, Dave.

00:41:52.208 --> 00:41:53.889
I mean, I don't know how much, let's,

00:41:54.009 --> 00:41:54.989
let's just say if you were

00:41:55.010 --> 00:41:56.389
to buy a confluent,

00:41:56.429 --> 00:41:59.351
I don't think confluence public, uh,

00:41:59.371 --> 00:42:00.990
Dan and thanks for coming live here.

00:42:01.030 --> 00:42:01.311
Thank you.

00:42:04.389 --> 00:42:05.650
I don't know if it's the

00:42:05.670 --> 00:42:06.550
time to buy because I don't

00:42:06.570 --> 00:42:07.411
know how much of a bounce

00:42:07.431 --> 00:42:08.172
back they're going to have.

00:42:09.813 --> 00:42:10.992
If you want to buy something

00:42:11.012 --> 00:42:12.173
that would be a potential

00:42:12.193 --> 00:42:13.954
growth stock and Apple

00:42:13.994 --> 00:42:16.215
brings Steve Jobs back and

00:42:16.615 --> 00:42:17.836
over time they have

00:42:17.876 --> 00:42:19.336
explosive growth with new products,

00:42:19.376 --> 00:42:21.237
all that, let's just think about it.

00:42:21.518 --> 00:42:22.958
Let's say in the next ten years,

00:42:24.800 --> 00:42:26.721
how explosive or how much

00:42:26.760 --> 00:42:28.702
growth could an ATI really have?

00:42:29.757 --> 00:42:30.659
I don't think it would be

00:42:30.719 --> 00:42:33.141
much to risk investing in

00:42:33.221 --> 00:42:33.842
thinking that you're going

00:42:33.862 --> 00:42:35.222
to have some big upside in ten,

00:42:35.242 --> 00:42:35.784
fifteen years.

00:42:36.740 --> 00:42:36.940
I mean,

00:42:36.981 --> 00:42:38.563
this is one of those deals where

00:42:38.682 --> 00:42:40.965
you bet on winners, you cut losers.

00:42:42.326 --> 00:42:43.306
This is a gamble.

00:42:43.347 --> 00:42:44.547
This is a lottery ticket.

00:42:45.389 --> 00:42:46.188
Most of the time,

00:42:46.268 --> 00:42:47.130
ninety nine point nine

00:42:47.170 --> 00:42:47.951
percent of the time,

00:42:48.331 --> 00:42:49.351
it's going to go to zero.

00:42:49.391 --> 00:42:50.132
It's going to fail.

00:42:51.353 --> 00:42:52.014
It's totally

00:42:52.054 --> 00:42:53.815
counterintuitive when it goes

00:42:53.876 --> 00:42:56.157
back to like you buy at

00:42:56.197 --> 00:42:58.679
highs and you sell at lows.

00:42:58.800 --> 00:42:59.880
I know everybody wants to go

00:42:59.922 --> 00:43:00.882
the other direction.

00:43:01.021 --> 00:43:02.083
I've lost tons of money

00:43:02.123 --> 00:43:03.244
going the other direction.

00:43:04.425 --> 00:43:06.286
But the reality is like back

00:43:06.326 --> 00:43:08.907
to some basic business fundamentals.

00:43:09.327 --> 00:43:10.266
There's a reason why

00:43:10.347 --> 00:43:11.987
expensive companies are expensive.

00:43:12.007 --> 00:43:13.168
There's a reason why Dave's

00:43:13.208 --> 00:43:14.648
physical therapy service is

00:43:14.708 --> 00:43:17.389
expensive because it's successful.

00:43:17.530 --> 00:43:18.070
It's good.

00:43:18.170 --> 00:43:19.231
It's worth the money.

00:43:19.811 --> 00:43:20.891
So this is one of those

00:43:20.931 --> 00:43:21.972
deals where if somebody

00:43:22.012 --> 00:43:22.911
wanted to throw a little

00:43:22.931 --> 00:43:24.313
bit of money in there on a

00:43:24.333 --> 00:43:25.152
lottery ticket,

00:43:26.186 --> 00:43:26.568
maybe.

00:43:27.369 --> 00:43:28.269
But anything under five

00:43:28.309 --> 00:43:29.070
dollars used to be

00:43:29.110 --> 00:43:30.373
considered a penny stocks,

00:43:30.413 --> 00:43:31.735
probably ten dollars now.

00:43:32.615 --> 00:43:33.898
It's just not worth.

00:43:34.318 --> 00:43:35.940
So can I ask a silly question then?

00:43:39.827 --> 00:43:41.128
What does this mean for ATI,

00:43:41.168 --> 00:43:42.429
not just their stock price?

00:43:44.891 --> 00:43:45.871
There was a lot of positives

00:43:45.891 --> 00:43:47.713
there in terms of referrals are up.

00:43:47.753 --> 00:43:48.954
It feels like the negatives

00:43:48.994 --> 00:43:50.396
are about the profession.

00:43:50.516 --> 00:43:51.856
Do you know what I mean?

00:43:51.916 --> 00:43:52.978
Outside of an accounting

00:43:53.057 --> 00:43:54.340
error or misrepresentation

00:43:54.380 --> 00:43:55.320
error or whatever that was,

00:43:56.201 --> 00:43:57.043
Does that mean that the

00:43:57.182 --> 00:43:59.266
future of a company or the

00:43:59.286 --> 00:44:00.910
future of a profession –

00:44:00.068 --> 00:44:01.050
I'm trying to zoom out.

00:44:01.510 --> 00:44:03.875
I'm not here to just focus on the company.

00:44:04.496 --> 00:44:05.719
What do the tea leaves say

00:44:06.179 --> 00:44:06.699
for the profession?

00:44:06.721 --> 00:44:08.003
Because a lot of those things were up.

00:44:09.539 --> 00:44:09.760
Well, yeah,

00:44:10.099 --> 00:44:11.722
and salary is up and those

00:44:11.762 --> 00:44:12.963
types of things because of

00:44:12.983 --> 00:44:14.284
the third party payers that

00:44:14.364 --> 00:44:16.346
ATI interacts with and uses.

00:44:16.786 --> 00:44:17.606
Can't do anything.

00:44:17.626 --> 00:44:19.148
That's one of the, you can't do anything.

00:44:19.188 --> 00:44:19.788
That's one of the big

00:44:19.827 --> 00:44:21.989
reasons of headwinds.

00:44:23.570 --> 00:44:24.391
That's going to be challenging.

00:44:24.532 --> 00:44:26.914
So, I mean,

00:44:26.974 --> 00:44:27.675
there's something I also want

00:44:27.695 --> 00:44:28.876
to mention before we wrap

00:44:28.916 --> 00:44:29.795
up where I want to connect

00:44:29.835 --> 00:44:31.036
the first thing about

00:44:31.077 --> 00:44:32.097
YouTube and the ATI thing,

00:44:32.197 --> 00:44:33.219
and we're going to put them together.

00:44:33.278 --> 00:44:35.460
Maybe that would be the explosive growth.

00:44:35.940 --> 00:44:37.802
But anyway, you know,

00:44:38.663 --> 00:44:39.844
The salaries and

00:44:39.864 --> 00:44:40.905
compensation for all their

00:44:40.925 --> 00:44:41.804
therapists and future

00:44:41.824 --> 00:44:43.567
therapists that might join ATI,

00:44:43.887 --> 00:44:44.487
it is what it is.

00:44:44.507 --> 00:44:45.527
They have a ton of clinics.

00:44:45.748 --> 00:44:46.889
There's rent and all those

00:44:46.969 --> 00:44:48.329
rents are most likely those

00:44:48.369 --> 00:44:49.130
leases are going to have

00:44:49.389 --> 00:44:51.050
higher rents in coming years.

00:44:51.512 --> 00:44:54.833
So they are like they're

00:44:54.893 --> 00:44:56.335
kind of where they are and

00:44:56.375 --> 00:44:58.036
it's not going to be a ton

00:44:58.096 --> 00:44:59.416
of explosive growth because

00:44:59.797 --> 00:45:01.498
of those factors that

00:45:03.679 --> 00:45:05.099
that's just part of the

00:45:05.199 --> 00:45:05.860
landscape right now.

00:45:07.255 --> 00:45:10.398
Wages, inflation, higher costs of living,

00:45:10.838 --> 00:45:11.277
all of that.

00:45:11.297 --> 00:45:12.659
They have to pay therapists

00:45:12.759 --> 00:45:13.800
a certain amount to

00:45:14.460 --> 00:45:15.440
actually get them in the

00:45:15.460 --> 00:45:18.322
first place and then keep them.

00:45:18.342 --> 00:45:20.443
You know, to answer your question again,

00:45:20.483 --> 00:45:23.063
Jimmy, do you guys remember Tai Lopez,

00:45:23.123 --> 00:45:23.405
right?

00:45:24.545 --> 00:45:25.206
Yeah.

00:45:25.226 --> 00:45:26.746
I think Tai Lopez,

00:45:26.826 --> 00:45:28.907
I'm looking it up right now as I'm saying,

00:45:29.027 --> 00:45:30.168
like, I think he bought, yeah,

00:45:30.208 --> 00:45:31.188
he bought Pier One.

00:45:32.027 --> 00:45:33.931
He bought Models.

00:45:34.351 --> 00:45:36.094
I don't know who remembers Models.

00:45:36.173 --> 00:45:36.755
I remember it.

00:45:36.896 --> 00:45:37.916
Radio Shack.

00:45:39.059 --> 00:45:40.862
So it's one of those deals

00:45:40.882 --> 00:45:42.905
where Tai Lopez bought

00:45:42.945 --> 00:45:45.047
those like old brands and

00:45:46.101 --> 00:45:47.963
Most of the new revenue and

00:45:47.983 --> 00:45:49.565
the profit from what he has

00:45:49.605 --> 00:45:51.286
said on interviews for

00:45:51.326 --> 00:45:53.327
those old brands comes from online.

00:45:53.547 --> 00:45:55.568
So like Pier one, all the stores are gone,

00:45:55.628 --> 00:45:56.690
but basically all of the

00:45:56.730 --> 00:45:58.251
money is coming from their online.

00:45:59.070 --> 00:46:01.112
I think last I heard it was

00:46:01.132 --> 00:46:02.233
like eight hundred thousand

00:46:02.253 --> 00:46:03.775
a year or maybe a million a year,

00:46:04.494 --> 00:46:05.556
which still isn't a lot,

00:46:05.596 --> 00:46:06.396
but it's something.

00:46:07.117 --> 00:46:07.938
I think what you're going to

00:46:07.978 --> 00:46:08.760
see is you're going to see

00:46:08.800 --> 00:46:10.686
brands like ATI that are

00:46:10.706 --> 00:46:12.108
just going to flounder for a while.

00:46:12.148 --> 00:46:14.213
They'll probably get packaged, resold,

00:46:14.775 --> 00:46:15.838
maybe taken private.

00:46:17.815 --> 00:46:19.416
but it's gonna take somebody

00:46:19.496 --> 00:46:21.458
who will take these legacy

00:46:21.498 --> 00:46:24.340
brands and bring something new to it.

00:46:24.400 --> 00:46:25.461
Are they gonna get acquired

00:46:25.501 --> 00:46:27.003
by a hinge or a sword?

00:46:27.543 --> 00:46:27.884
I don't know,

00:46:27.923 --> 00:46:29.505
maybe like if hinge wants to

00:46:29.945 --> 00:46:31.626
go into physical locations,

00:46:31.646 --> 00:46:32.588
the easiest thing for them

00:46:32.608 --> 00:46:33.688
to do is just go out and

00:46:33.748 --> 00:46:36.070
buy a company like ATI right now.

00:46:36.371 --> 00:46:40.414
And I think the main value

00:46:40.494 --> 00:46:41.594
in buying something like

00:46:41.635 --> 00:46:43.856
that is the staff, is the clinicians,

00:46:43.956 --> 00:46:45.016
is you're just buying a

00:46:45.036 --> 00:46:46.458
whole bunch of therapists real quick.

00:46:47.460 --> 00:46:49.164
that have distribution and

00:46:49.204 --> 00:46:50.347
physical locations.

00:46:50.628 --> 00:46:51.449
That's my guess.

00:46:51.570 --> 00:46:53.675
I am no expert at any of this.

00:46:54.556 --> 00:46:55.400
Dave, you're nodding.

00:46:55.440 --> 00:46:55.860
You agree?

00:46:58.253 --> 00:47:01.036
So, uh, Tai Lopez was with some other guy,

00:47:01.215 --> 00:47:03.338
uh, Alex, something that, uh,

00:47:03.538 --> 00:47:04.297
sold some other tech

00:47:04.338 --> 00:47:05.559
company and they're most

00:47:05.579 --> 00:47:06.760
likely backed by some

00:47:06.800 --> 00:47:08.521
capital that I don't think he just did.

00:47:08.621 --> 00:47:09.501
He didn't do it on his own

00:47:09.541 --> 00:47:11.043
and there's a team there, but yes,

00:47:11.463 --> 00:47:12.804
they are buying those brands.

00:47:12.945 --> 00:47:14.365
And then the plan is to be

00:47:14.525 --> 00:47:16.447
all e-commerce without the

00:47:16.567 --> 00:47:17.487
physical locations.

00:47:18.309 --> 00:47:18.568
Um,

00:47:20.376 --> 00:47:23.920
To loop these two topics together, imagine,

00:47:24.119 --> 00:47:25.840
I mean, it's probably not going to happen,

00:47:25.860 --> 00:47:28.382
but you have the tight margins,

00:47:28.782 --> 00:47:31.945
the high demand on labor

00:47:32.005 --> 00:47:33.585
with the salaries that the

00:47:33.626 --> 00:47:34.686
therapists want to,

00:47:36.088 --> 00:47:38.210
that they're demanding and need.

00:47:39.030 --> 00:47:41.512
Imagine you get a new CEO.

00:47:41.751 --> 00:47:44.494
We plug in Tony Meritato as CEO of ATI.

00:47:44.614 --> 00:47:45.155
Even though he said,

00:47:45.454 --> 00:47:46.315
I know you're already busy.

00:47:46.556 --> 00:47:47.735
You don't want to add things to your plate,

00:47:47.876 --> 00:47:48.097
but

00:47:48.981 --> 00:47:51.963
Imagine if like tomorrow Ian

00:47:51.983 --> 00:47:53.505
made every patient sign the

00:47:53.784 --> 00:47:54.644
social media release,

00:47:55.025 --> 00:47:56.346
you pop up a YouTube channel,

00:47:56.365 --> 00:47:57.527
you call it whatever, you call it,

00:47:57.626 --> 00:47:59.708
you know, ATI national,

00:48:00.007 --> 00:48:02.048
you call it whatever.

00:48:02.108 --> 00:48:03.210
And then Tony, you know,

00:48:03.789 --> 00:48:06.231
from the top down is just like,

00:48:06.731 --> 00:48:07.572
here's the examples,

00:48:07.612 --> 00:48:08.532
here's the blueprint.

00:48:09.300 --> 00:48:11.402
Put a, you know, a corporate iPhone,

00:48:11.762 --> 00:48:12.802
you know, cameras, whatever,

00:48:12.842 --> 00:48:13.903
camera crew in every clinic.

00:48:15.284 --> 00:48:16.085
Some therapists might leave

00:48:16.105 --> 00:48:16.744
just because of that.

00:48:16.804 --> 00:48:17.706
Some patients might leave

00:48:17.726 --> 00:48:18.385
just because of that.

00:48:19.025 --> 00:48:20.266
And you just film everything.

00:48:20.306 --> 00:48:21.387
You film, you know,

00:48:21.467 --> 00:48:22.527
all the things in between,

00:48:22.547 --> 00:48:24.469
all the funny things, you know,

00:48:24.510 --> 00:48:25.849
patients getting mad that, you know,

00:48:25.929 --> 00:48:27.931
so-and-so is in their parking spot or,

00:48:27.990 --> 00:48:28.152
you know,

00:48:28.172 --> 00:48:29.472
just stupid things in the clinic

00:48:29.972 --> 00:48:30.873
and the physical therapy

00:48:30.913 --> 00:48:32.014
stuff and the front desk

00:48:32.034 --> 00:48:33.034
stuff and the phone calls

00:48:33.054 --> 00:48:33.994
and you just film everything.

00:48:35.322 --> 00:48:36.483
That could be the explosive growth.

00:48:36.523 --> 00:48:39.528
So if Tony is going to be the CEO of ATI,

00:48:39.568 --> 00:48:40.130
then yes,

00:48:40.150 --> 00:48:41.152
we should buy the stock and this

00:48:41.192 --> 00:48:42.213
is not financial advice.

00:48:43.311 --> 00:48:46.291
So CEOs making a yearly compensation,

00:48:46.311 --> 00:48:47.492
three point three million.

00:48:47.652 --> 00:48:48.731
I might consider that I

00:48:48.771 --> 00:48:50.833
might take some other stuff off my plate,

00:48:52.132 --> 00:48:54.172
but here's a little insider information.

00:48:54.233 --> 00:48:55.793
And this is a fact I didn't even know.

00:48:55.873 --> 00:48:57.974
So Jimmy was with me at the

00:48:57.994 --> 00:48:59.534
PPS conference this year.

00:49:00.135 --> 00:49:02.135
I ran into an old buddy of mine.

00:49:02.474 --> 00:49:03.576
He was the guy that

00:49:03.635 --> 00:49:04.835
originally introduced me to

00:49:04.876 --> 00:49:05.576
physical therapy.

00:49:05.815 --> 00:49:07.416
He was the director of rehab

00:49:07.436 --> 00:49:09.277
at the hospital where I was a volunteer.

00:49:10.378 --> 00:49:11.757
We had a great relationship.

00:49:11.898 --> 00:49:13.039
He's the guy that I sat down

00:49:13.079 --> 00:49:14.759
with and I was like, Scott, what do I do?

00:49:14.798 --> 00:49:16.480
How do I open a physical therapy clinic?

00:49:18.061 --> 00:49:18.920
Long story short,

00:49:18.940 --> 00:49:19.960
if you guys remember the

00:49:20.021 --> 00:49:21.282
real world from MTV,

00:49:22.793 --> 00:49:25.353
They had a series on Siesta Key.

00:49:25.373 --> 00:49:27.195
Siesta Key is where I grew up.

00:49:27.835 --> 00:49:29.617
Turns out my buddy's

00:49:29.817 --> 00:49:31.358
daughter was one of the

00:49:31.438 --> 00:49:34.099
main characters on that reality show,

00:49:34.159 --> 00:49:35.079
Siesta Key.

00:49:36.340 --> 00:49:37.240
Everybody has said it.

00:49:37.300 --> 00:49:38.382
I'm not the only one.

00:49:38.661 --> 00:49:40.603
Why do we not have a reality

00:49:40.643 --> 00:49:42.603
show for physical therapy

00:49:42.643 --> 00:49:44.625
where we follow a community of patients?

00:49:44.644 --> 00:49:45.286
It could be a combo.

00:49:45.306 --> 00:49:46.525
It could be like Survivor

00:49:46.927 --> 00:49:50.588
meets Mr. Beast meets MTV Real World.

00:49:51.369 --> 00:49:52.811
We eliminate patients as

00:49:52.831 --> 00:49:53.851
they get discharged.

00:49:53.891 --> 00:49:54.831
They get voted off the

00:49:54.931 --> 00:49:56.333
island if they're doing too well.

00:49:56.853 --> 00:49:57.474
What's up, Jimmy?

00:49:57.735 --> 00:49:57.815
Well,

00:49:57.835 --> 00:49:59.396
I was going to say like the real

00:49:59.436 --> 00:50:03.059
world stalled out because

00:50:03.099 --> 00:50:04.380
just watching people like

00:50:04.501 --> 00:50:05.521
Sims didn't work.

00:50:05.762 --> 00:50:06.822
So what did they do?

00:50:07.262 --> 00:50:08.885
They did road rules and they

00:50:08.905 --> 00:50:10.085
installed challenges.

00:50:10.246 --> 00:50:12.527
There needed to be a finish line.

00:50:12.547 --> 00:50:13.588
There needed to be a reason.

00:50:13.608 --> 00:50:14.670
There needed to be a way to

00:50:14.710 --> 00:50:16.150
cause tension outside of

00:50:16.391 --> 00:50:18.172
who ate all my cereal didn't replace it.

00:50:19.342 --> 00:50:19.842
We'll bring you back.

00:50:19.903 --> 00:50:20.443
How come real housewives?

00:50:20.463 --> 00:50:21.664
Sorry, go ahead.

00:50:21.684 --> 00:50:21.844
No,

00:50:21.864 --> 00:50:26.248
I was just going to say Joe Rogan from

00:50:26.610 --> 00:50:27.831
what was that series?

00:50:27.871 --> 00:50:28.731
Fear Factor.

00:50:29.632 --> 00:50:30.273
Fear Factor.

00:50:30.833 --> 00:50:31.954
Here's just something interesting.

00:50:31.974 --> 00:50:32.675
You ready for this?

00:50:32.934 --> 00:50:33.916
Look at this statistic that

00:50:33.936 --> 00:50:35.418
I just brought up.

00:50:35.458 --> 00:50:36.778
Now we're combining, like Dave said,

00:50:36.838 --> 00:50:38.380
the beginning topic and this topic.

00:50:39.041 --> 00:50:40.822
ATI, a huge organization.

00:50:42.079 --> 00:50:43.121
I just started doing YouTube

00:50:43.141 --> 00:50:44.242
seriously six months ago,

00:50:44.282 --> 00:50:45.123
switching from strictly

00:50:45.163 --> 00:50:46.684
podcasting to actually doing video.

00:50:47.125 --> 00:50:47.945
I have more people

00:50:47.985 --> 00:50:49.567
subscribed to my YouTube

00:50:49.586 --> 00:50:50.827
channel than ATI.

00:50:51.708 --> 00:50:53.971
They could do a staff meeting and be like,

00:50:54.090 --> 00:50:55.012
everybody subscribe to this

00:50:55.052 --> 00:50:55.913
channel right now because

00:50:55.952 --> 00:50:57.153
that's the number people look at.

00:50:57.414 --> 00:50:58.175
But here's the look at the

00:50:58.195 --> 00:50:58.876
number below it.

00:50:59.536 --> 00:51:00.838
Working at ATI.

00:51:02.041 --> 00:51:03.021
That one video,

00:51:03.742 --> 00:51:04.583
twenty eight hundred views

00:51:04.643 --> 00:51:07.784
that when I Google ATI and YouTube,

00:51:07.864 --> 00:51:09.143
those are the things that come up,

00:51:09.184 --> 00:51:10.923
which is people are looking at that.

00:51:10.983 --> 00:51:11.784
Although four years ago,

00:51:11.844 --> 00:51:12.545
twenty hundred views,

00:51:13.085 --> 00:51:14.065
not a great statistic.

00:51:14.344 --> 00:51:14.865
But man,

00:51:14.885 --> 00:51:16.246
you could have a staff meeting and

00:51:16.266 --> 00:51:18.445
be like everybody in this region.

00:51:18.505 --> 00:51:19.847
We need you to follow this channel.

00:51:20.956 --> 00:51:21.476
And,

00:51:21.536 --> 00:51:22.775
but even better than following the

00:51:22.815 --> 00:51:23.197
channel,

00:51:23.257 --> 00:51:24.016
we're gonna turn you into a

00:51:24.097 --> 00:51:24.896
content creator.

00:51:24.916 --> 00:51:25.677
We're gonna turn you into a

00:51:25.757 --> 00:51:27.358
star of the show for a little while.

00:51:27.717 --> 00:51:29.137
And like full disclosure, I've done,

00:51:29.918 --> 00:51:32.318
I think I did of my podcast

00:51:32.358 --> 00:51:35.340
episodes last year at CSM with ATI.

00:51:36.099 --> 00:51:37.920
And so I've done some with them before.

00:51:38.539 --> 00:51:39.641
Here's the thing about ATI.

00:51:39.681 --> 00:51:41.400
We keep talking about the organization.

00:51:41.701 --> 00:51:42.721
All the people that I've

00:51:42.760 --> 00:51:44.161
talked to are super nice.

00:51:44.181 --> 00:51:45.322
Like, remember that these are PTs.

00:51:45.342 --> 00:51:46.581
These are your colleagues.

00:51:46.661 --> 00:51:48.922
Like when people bash, like, you know,

00:51:50.378 --> 00:51:52.760
an organization because it is large.

00:51:52.960 --> 00:51:54.402
I'm very confused by that.

00:51:54.481 --> 00:51:56.063
Although I'm not because I'm a Yankee fan.

00:51:56.083 --> 00:51:56.304
I'm like,

00:51:56.643 --> 00:51:58.246
everybody felt bad for Mattingly

00:51:58.286 --> 00:51:59.606
in the eighties and nineties.

00:52:00.186 --> 00:52:00.987
Couldn't get to the world

00:52:01.027 --> 00:52:02.268
series retires a year

00:52:02.309 --> 00:52:04.030
before Yankee start winning.

00:52:04.090 --> 00:52:05.010
Everyone loves them.

00:52:05.110 --> 00:52:05.891
And then they hate that's

00:52:05.911 --> 00:52:06.972
what America does, right?

00:52:07.032 --> 00:52:07.972
We love to root for the

00:52:08.012 --> 00:52:09.894
underdog and it's until you start winning,

00:52:10.114 --> 00:52:10.976
then we hate you.

00:52:11.556 --> 00:52:12.817
So I don't, is this a case of that?

00:52:12.876 --> 00:52:13.378
I don't know.

00:52:14.398 --> 00:52:14.498
Dave,

00:52:14.518 --> 00:52:15.458
what were you going to say about

00:52:15.518 --> 00:52:16.119
housewives?

00:52:16.579 --> 00:52:16.800
Oh yeah.

00:52:16.840 --> 00:52:17.240
Housewives.

00:52:19.952 --> 00:52:21.492
So how come the Real

00:52:21.532 --> 00:52:23.074
Housewives is so popular?

00:52:23.514 --> 00:52:25.536
Now I just saw one, and unfortunately,

00:52:25.675 --> 00:52:26.635
I guess I'm watching too much TV.

00:52:26.655 --> 00:52:27.737
The fact that I even know

00:52:28.097 --> 00:52:29.277
that Real Housewives is now

00:52:29.318 --> 00:52:31.278
going to be in Salt Lake City, Utah.

00:52:32.019 --> 00:52:32.739
But they've done Real

00:52:32.760 --> 00:52:34.201
Housewives in New Jersey

00:52:34.260 --> 00:52:36.302
and in New York and I don't

00:52:36.322 --> 00:52:37.443
know what other cities or

00:52:37.523 --> 00:52:39.945
states or whatever.

00:52:40.125 --> 00:52:41.726
They juice a lot of the conflict, right?

00:52:41.746 --> 00:52:43.266
That's why people watch more than,

00:52:43.327 --> 00:52:43.887
like Jimmy said,

00:52:43.947 --> 00:52:45.708
more than the real world where...

00:52:46.188 --> 00:52:48.871
real world was literally no

00:52:48.951 --> 00:52:50.271
no actors there they didn't

00:52:50.311 --> 00:52:51.713
juice any conflict it was

00:52:51.733 --> 00:52:52.873
just like their actual

00:52:53.233 --> 00:52:54.534
lives and so jimmy you're

00:52:54.554 --> 00:52:55.596
saying that's part of why

00:52:55.655 --> 00:52:56.376
it kind of stalled out

00:52:56.396 --> 00:52:58.679
because maybe it wasn't it

00:52:58.719 --> 00:53:00.039
was too real and it wasn't

00:53:00.059 --> 00:53:00.920
entertaining enough and it

00:53:00.940 --> 00:53:02.280
wasn't kind of fake fakely

00:53:02.320 --> 00:53:04.322
juice no I I you know and

00:53:04.422 --> 00:53:05.724
I'm no you know historical

00:53:05.784 --> 00:53:06.605
expert on reality

00:53:06.644 --> 00:53:07.905
television but I remember

00:53:07.925 --> 00:53:09.146
it was innovative because it was like

00:53:09.726 --> 00:53:10.568
The intro is like,

00:53:11.108 --> 00:53:13.630
watch the real life of seven strangers.

00:53:13.650 --> 00:53:15.612
That should be the worst pitch in TV ever.

00:53:15.652 --> 00:53:16.193
But then you're like,

00:53:16.773 --> 00:53:18.594
I've met people and crazy.

00:53:18.795 --> 00:53:20.076
But the idea was, it was like,

00:53:20.336 --> 00:53:22.378
bring in the straight bodybuilder,

00:53:22.478 --> 00:53:23.519
bring in the gay guy.

00:53:23.539 --> 00:53:24.641
It was like a, you know,

00:53:24.740 --> 00:53:26.461
it was a stereotype of each person.

00:53:26.742 --> 00:53:27.523
Put them together.

00:53:28.583 --> 00:53:29.405
And every once in a while,

00:53:29.425 --> 00:53:30.905
things have to evolve, right?

00:53:30.925 --> 00:53:31.085
Like,

00:53:31.706 --> 00:53:33.106
what are the longest-running shows on

00:53:33.146 --> 00:53:34.186
TV in terms of reality?

00:53:34.226 --> 00:53:37.068
Like, America's Got Talent.

00:53:37.088 --> 00:53:37.668
What's the other one?

00:53:37.708 --> 00:53:38.889
What's not America's Got Talent?

00:53:39.449 --> 00:53:40.010
What's the other one?

00:53:40.070 --> 00:53:40.851
Everybody's saying it.

00:53:40.871 --> 00:53:41.510
American Idol?

00:53:42.012 --> 00:53:42.411
American Idol.

00:53:42.472 --> 00:53:43.552
What did Tony say?

00:53:43.592 --> 00:53:44.213
I was going to say The

00:53:44.253 --> 00:53:45.653
Simpsons as soon as he said

00:53:45.693 --> 00:53:46.273
longest-running.

00:53:46.313 --> 00:53:46.634
Oh, yeah.

00:53:46.974 --> 00:53:50.115
But not a reality in terms of that.

00:53:50.896 --> 00:53:51.056
Actually,

00:53:51.077 --> 00:53:51.956
I think the longest-running show

00:53:51.976 --> 00:53:52.838
is Sixty Minutes.

00:53:53.438 --> 00:53:53.498
Yes.

00:53:53.898 --> 00:53:55.898
maybe I don't know but real

00:53:55.918 --> 00:53:56.599
like why do they need to

00:53:56.639 --> 00:53:57.400
juice it up I don't know

00:53:57.420 --> 00:53:58.001
every once in a while it

00:53:58.021 --> 00:53:59.621
gets stale but look at

00:53:59.681 --> 00:54:02.143
america's got talent it's a

00:54:02.264 --> 00:54:04.204
game it's a game reality

00:54:04.284 --> 00:54:08.547
reality show will boyd

00:54:09.288 --> 00:54:10.349
loving the discussion

00:54:10.389 --> 00:54:11.369
really interesting thought

00:54:11.528 --> 00:54:14.670
experiment about ati uh

00:54:14.710 --> 00:54:15.851
episode what would you do

00:54:15.911 --> 00:54:16.813
in your first what would

00:54:16.893 --> 00:54:17.952
each of us do in our first

00:54:18.074 --> 00:54:20.074
ninety days as ceo of ati

00:54:21.911 --> 00:54:23.032
So I've been listening to a

00:54:23.092 --> 00:54:25.632
guy talk about TikTok shop

00:54:26.092 --> 00:54:28.153
and talking about how he grew a brand.

00:54:28.193 --> 00:54:29.554
It was the guy who started

00:54:29.673 --> 00:54:31.175
Genius Supplements.

00:54:31.554 --> 00:54:32.655
I don't know the brand at all,

00:54:33.715 --> 00:54:34.556
but he grew it to like

00:54:34.596 --> 00:54:36.376
thirty million a year in revenue.

00:54:36.436 --> 00:54:37.577
And I think they sold it.

00:54:38.237 --> 00:54:39.476
And he was talking about

00:54:39.717 --> 00:54:41.757
other brands that basically

00:54:41.838 --> 00:54:44.398
were competing like GNC.

00:54:44.559 --> 00:54:45.998
GNC is a classic.

00:54:46.398 --> 00:54:47.719
They used to sell supplements,

00:54:47.778 --> 00:54:48.840
brick and mortar shops.

00:54:48.880 --> 00:54:49.840
They tried online.

00:54:49.860 --> 00:54:51.340
They never really got successful.

00:54:51.440 --> 00:54:53.001
They basically disappeared.

00:54:54.780 --> 00:54:56.001
It goes back to what we

00:54:56.041 --> 00:54:57.322
always talk about Kodak

00:54:57.362 --> 00:54:58.382
having the first digital

00:54:58.422 --> 00:54:59.501
camera and doing nothing

00:54:59.541 --> 00:55:00.583
with it because they were

00:55:00.663 --> 00:55:01.862
in the film business.

00:55:02.443 --> 00:55:05.804
Like we can take this model and

00:55:06.396 --> 00:55:06.817
Right.

00:55:06.896 --> 00:55:07.057
Right.

00:55:30.028 --> 00:55:30.369
I, I don't,

00:55:30.449 --> 00:55:31.429
I think this is minimal

00:55:31.449 --> 00:55:33.092
investment with a potential Mac.

00:55:33.132 --> 00:55:34.132
This is goes back to what we

00:55:34.152 --> 00:55:35.273
talked about with Guy Fieri.

00:55:35.755 --> 00:55:36.655
If you talk to Guy Fieri

00:55:36.675 --> 00:55:37.717
about his biggest regrets

00:55:37.777 --> 00:55:39.840
with diners that dive into and drives,

00:55:39.880 --> 00:55:40.659
it likely would have been

00:55:40.699 --> 00:55:43.402
that he didn't go sooner, bigger, faster.

00:55:43.864 --> 00:55:45.465
Like, you know, even when you fail,

00:55:45.485 --> 00:55:46.606
you're like, as we, we didn't,

00:55:46.626 --> 00:55:47.148
we didn't move fat.

00:55:47.188 --> 00:55:47.989
We played it safe.

00:55:49.449 --> 00:55:50.130
I'm guilty of that.

00:55:50.150 --> 00:55:50.871
That's why it's so clear.

00:55:52.389 --> 00:55:53.329
At any price,

00:55:53.349 --> 00:55:54.811
a stock at zero means zero

00:55:54.831 --> 00:55:56.231
years of negative cash flow,

00:55:56.331 --> 00:55:59.755
net negative net cash flow, dilution,

00:56:00.416 --> 00:56:01.155
current upside,

00:56:01.175 --> 00:56:02.036
and the fact that it can

00:56:02.077 --> 00:56:03.117
only lose a hundred percent

00:56:03.157 --> 00:56:03.797
of your investment.

00:56:03.878 --> 00:56:04.478
Yeah, I agree.

00:56:04.838 --> 00:56:06.000
So if they get delisted though,

00:56:06.019 --> 00:56:07.001
they're still a company and

00:56:07.021 --> 00:56:07.561
they're still making,

00:56:07.581 --> 00:56:08.541
they can still make money.

00:56:08.681 --> 00:56:09.202
You know what I mean?

00:56:09.242 --> 00:56:09.983
Like it's just, what do you,

00:56:10.103 --> 00:56:11.465
what do people, how,

00:56:11.525 --> 00:56:13.626
how much will people invest in this?

00:56:13.927 --> 00:56:15.427
Keep in mind all their

00:56:15.467 --> 00:56:17.869
clinicians invest in it every single day.

00:56:17.889 --> 00:56:18.570
That's the only, you know,

00:56:18.590 --> 00:56:19.911
it's roughly the only place

00:56:19.931 --> 00:56:20.472
that they work.

00:56:20.512 --> 00:56:21.112
So it's still a,

00:56:21.693 --> 00:56:23.432
It's still a viable business,

00:56:23.634 --> 00:56:25.393
even if the stock price is zero.

00:56:25.434 --> 00:56:27.355
Do I have that right?

00:56:28.335 --> 00:56:29.375
Yes, potentially.

00:56:29.755 --> 00:56:31.675
Yes, it's still a viable business.

00:56:31.715 --> 00:56:32.715
They're still treating

00:56:32.755 --> 00:56:35.637
patients and making money.

00:56:36.257 --> 00:56:39.057
But their investors are not doing well.

00:56:39.117 --> 00:56:40.358
They're the ones that are suffering.

00:56:42.682 --> 00:56:43.623
So what are we doing?

00:56:43.684 --> 00:56:46.365
We want to hit closing parting shots or no,

00:56:46.385 --> 00:56:47.126
we got to talk about Dave's

00:56:47.206 --> 00:56:47.987
gift real quick.

00:56:48.007 --> 00:56:48.867
We could do that in two minutes.

00:56:48.887 --> 00:56:49.248
Oh yeah.

00:56:49.268 --> 00:56:49.447
Yeah.

00:56:49.467 --> 00:56:49.809
I forgot.

00:56:49.889 --> 00:56:50.509
Remember the gift.

00:56:50.568 --> 00:56:50.849
Hang on.

00:56:50.889 --> 00:56:51.289
Here it is.

00:56:51.309 --> 00:56:51.570
Oh yeah.

00:56:51.710 --> 00:56:52.210
I want to get,

00:56:52.231 --> 00:56:53.431
I want to get your interpretation,

00:56:53.871 --> 00:56:56.454
especially Tony's, but both of you.

00:56:56.554 --> 00:56:56.833
Okay.

00:56:57.335 --> 00:56:58.835
So I'll, I'll do play by play.

00:56:59.235 --> 00:57:00.516
It's a great gift of a guy

00:57:00.597 --> 00:57:01.938
trying to dunk a basketball

00:57:01.978 --> 00:57:02.958
on a hoop and he can't,

00:57:03.059 --> 00:57:04.440
he misses horribly.

00:57:04.820 --> 00:57:07.121
And then an elephant comes from off camera,

00:57:07.362 --> 00:57:09.043
lifts them up by the, uh, the trunk and,

00:57:10.166 --> 00:57:11.425
lifts him up so revenue is

00:57:11.465 --> 00:57:13.507
the goal lead gen is the

00:57:13.547 --> 00:57:14.806
guy lead generation is the

00:57:14.847 --> 00:57:16.347
guy trying to dunk and

00:57:16.447 --> 00:57:17.867
loyal customers winds up

00:57:17.927 --> 00:57:19.608
lifting him up getting him

00:57:19.628 --> 00:57:21.088
close to the hoop so he's

00:57:21.148 --> 00:57:22.429
able to actually complete

00:57:22.469 --> 00:57:23.570
the dunk and get the ball

00:57:23.590 --> 00:57:26.090
in the hoop that's the gif

00:57:26.931 --> 00:57:27.590
I wish it would have been

00:57:27.650 --> 00:57:28.971
profits instead of revenue

00:57:29.030 --> 00:57:29.911
especially for this

00:57:30.012 --> 00:57:31.231
audience for you know

00:57:31.552 --> 00:57:32.751
profits are all we care

00:57:32.791 --> 00:57:34.972
about we don't care about revenue right

00:57:35.989 --> 00:57:37.251
So what's the interpretation?

00:57:37.652 --> 00:57:38.793
It looks like the fastest

00:57:38.813 --> 00:57:40.054
way to increase revenue or

00:57:40.114 --> 00:57:41.838
profits would be the people

00:57:41.858 --> 00:57:43.960
that you already know who you are,

00:57:44.021 --> 00:57:45.943
who've invested in your organization,

00:57:45.963 --> 00:57:46.923
you're proud to your service.

00:57:47.364 --> 00:57:48.686
They are the fastest way to

00:57:48.726 --> 00:57:50.929
get lead generation results

00:57:51.110 --> 00:57:53.353
to convert lead generation into revenue.

00:57:53.393 --> 00:57:54.293
That's my take on it.

00:57:54.833 --> 00:57:54.992
Yeah,

00:57:55.072 --> 00:57:57.255
I think Jerry Durham talks about this.

00:57:57.295 --> 00:57:59.697
Probably Jordan Mather talks about this.

00:58:00.597 --> 00:58:02.438
For a decade, we've been saying, look,

00:58:02.458 --> 00:58:04.300
you guys don't need more new patients.

00:58:05.481 --> 00:58:07.623
If you have even a handful

00:58:07.663 --> 00:58:09.284
of patients in your database,

00:58:09.724 --> 00:58:12.226
you have enough patients to go back.

00:58:12.806 --> 00:58:13.686
Every year,

00:58:13.927 --> 00:58:15.329
there's fewer and fewer new

00:58:15.369 --> 00:58:16.670
people that come into my clinic.

00:58:17.090 --> 00:58:18.650
Yes, some patients die.

00:58:18.851 --> 00:58:20.311
Those patients that die,

00:58:20.492 --> 00:58:21.512
they get replaced with

00:58:21.813 --> 00:58:23.335
actual genuine new patients.

00:58:23.875 --> 00:58:25.516
But the vast majority didn't

00:58:25.536 --> 00:58:26.436
kill anybody and he hasn't

00:58:26.476 --> 00:58:27.317
replaced any people.

00:58:27.376 --> 00:58:28.617
He's just, it's just metaphorical.

00:58:29.398 --> 00:58:31.099
The vast majority of our,

00:58:31.219 --> 00:58:33.501
our evaluations are

00:58:33.561 --> 00:58:34.822
happening for patients that

00:58:34.842 --> 00:58:36.983
have been with us five, ten,

00:58:37.083 --> 00:58:38.505
sometimes fifteen years.

00:58:38.864 --> 00:58:39.025
Right.

00:58:39.846 --> 00:58:41.266
That's where the value is.

00:58:41.286 --> 00:58:43.108
You know, Joey Albritton talks about it.

00:58:43.168 --> 00:58:44.728
Like everybody who does this

00:58:44.768 --> 00:58:46.250
talks about reactivating,

00:58:46.309 --> 00:58:47.990
keeping a community, keeping a tribe.

00:58:49.996 --> 00:58:50.257
Dave.

00:58:50.556 --> 00:58:52.657
And, and this goes back to,

00:58:52.757 --> 00:58:53.579
I mentioned to you guys a

00:58:53.599 --> 00:58:56.480
couple of weeks ago, like we had, uh,

00:58:56.519 --> 00:58:59.320
the end of October, we had,

00:58:59.360 --> 00:59:01.202
we had two clients that one

00:59:01.222 --> 00:59:02.001
of my therapists is seeing,

00:59:02.543 --> 00:59:03.603
he's seeing two clients

00:59:03.623 --> 00:59:04.543
where they happen to have a

00:59:04.583 --> 00:59:05.684
birthday on the same day.

00:59:05.704 --> 00:59:05.983
And like,

00:59:06.023 --> 00:59:08.405
he saw the client on his birthday

00:59:08.465 --> 00:59:09.945
and then he saw the other client like

00:59:10.525 --> 00:59:11.927
two or three days after her

00:59:11.967 --> 00:59:13.246
birthday but there was two

00:59:13.286 --> 00:59:14.148
clients on the birthday on

00:59:14.168 --> 00:59:15.768
the same day and they've

00:59:15.788 --> 00:59:16.889
already you know they've

00:59:16.909 --> 00:59:18.708
already spent a ton on our

00:59:18.789 --> 00:59:21.471
service and so I that's I

00:59:21.530 --> 00:59:22.590
mentioned you guys like the

00:59:22.690 --> 00:59:23.710
one guy we we bought him a

00:59:23.751 --> 00:59:25.552
cake and then uh the woman

00:59:25.592 --> 00:59:27.472
uh we got her a bouquet of

00:59:27.492 --> 00:59:28.954
flowers and it's like all

00:59:28.994 --> 00:59:30.414
of that because of our

00:59:30.474 --> 00:59:32.255
pricing and our approach

00:59:32.275 --> 00:59:33.315
and everything like there's

00:59:33.335 --> 00:59:34.556
already extra cash like

00:59:34.576 --> 00:59:35.576
kind of built into the

00:59:35.596 --> 00:59:36.737
whole model right so it's like

00:59:37.771 --> 00:59:40.652
That GIF, I'm like, man, like, and they,

00:59:41.112 --> 00:59:42.492
hopefully they'll refer people to us,

00:59:42.532 --> 00:59:43.213
but even if they don't,

00:59:43.253 --> 00:59:44.974
like there's already, we're trying to,

00:59:45.494 --> 00:59:46.315
there's extra cash.

00:59:46.715 --> 00:59:47.755
We want to, let's put it,

00:59:47.894 --> 00:59:48.815
let's put it back to them,

00:59:49.115 --> 00:59:49.916
especially their birthday.

00:59:49.936 --> 00:59:51.157
Like when someone says happy

00:59:51.177 --> 00:59:54.458
birthday to any, like you feel so great.

00:59:54.498 --> 00:59:55.659
You feel like you're, you know,

00:59:55.778 --> 00:59:56.599
you're for that day,

00:59:56.619 --> 00:59:57.519
you're the center of attention,

00:59:57.539 --> 00:59:58.239
which you should be.

00:59:58.320 --> 00:59:59.019
And, you know,

00:59:59.039 --> 00:59:59.940
you're getting someone to

00:59:59.981 --> 01:00:00.900
think about you and all that.

01:00:01.340 --> 01:00:02.661
So it's like, Hey, let's do some goodwill.

01:00:02.681 --> 01:00:03.581
Let's turn it back on them.

01:00:04.182 --> 01:00:05.742
I have not done this well

01:00:05.782 --> 01:00:06.704
enough over the past,

01:00:07.284 --> 01:00:08.228
five years or whatever.

01:00:08.728 --> 01:00:10.876
So I want to start doing more of this.

01:00:11.117 --> 01:00:13.788
And that gift was just like, man, like,

01:00:14.920 --> 01:00:17.322
we all talk about Legion and, you know,

01:00:17.362 --> 01:00:19.001
Google ads and referrals

01:00:19.021 --> 01:00:20.862
and new patients and, you know,

01:00:21.143 --> 01:00:22.202
all that and converting new

01:00:22.222 --> 01:00:23.182
patients and what to say on

01:00:23.222 --> 01:00:24.402
the phone and all that type of stuff.

01:00:24.463 --> 01:00:24.583
Right.

01:00:24.603 --> 01:00:24.983
And it's like,

01:00:25.623 --> 01:00:27.784
sometimes it was just a good reminder.

01:00:27.824 --> 01:00:28.764
Like for me, it just,

01:00:28.784 --> 01:00:30.585
sometimes we overlook the

01:00:31.005 --> 01:00:32.085
amount of dollars someone

01:00:32.105 --> 01:00:33.166
has already spent with us.

01:00:33.206 --> 01:00:34.226
They already know, like, and trust us.

01:00:34.266 --> 01:00:35.525
So that's why I want to

01:00:35.545 --> 01:00:37.146
share with you guys.

01:00:37.266 --> 01:00:37.867
We did it on this.

01:00:38.007 --> 01:00:38.909
The thing we did in radio

01:00:38.949 --> 01:00:40.893
that pissed my morning guy off,

01:00:41.175 --> 01:00:42.097
we had a database of

01:00:42.117 --> 01:00:43.239
thousands of listeners.

01:00:43.380 --> 01:00:45.585
In radio, it's hard to get that, right?

01:00:45.666 --> 01:00:47.028
Except we had prize winners.

01:00:47.900 --> 01:00:49.242
So I had the idea.

01:00:49.302 --> 01:00:50.184
How do you do this?

01:00:50.643 --> 01:00:51.826
So I made our morning guy

01:00:51.846 --> 01:00:53.728
when he got off the air to

01:00:53.788 --> 01:00:55.550
call people whose birthday it was,

01:00:55.570 --> 01:00:56.311
because one of the rules

01:00:56.351 --> 01:00:57.492
was you had to give us your information.

01:00:57.512 --> 01:00:58.693
And one of them was birthday

01:00:58.713 --> 01:00:59.954
to prove however old you were.

01:01:00.335 --> 01:01:01.016
And he looked at me like I

01:01:01.036 --> 01:01:02.958
was an idiot because he's like,

01:01:02.978 --> 01:01:03.918
I'm the morning guy, baby.

01:01:03.958 --> 01:01:05.440
Like I do one to many.

01:01:05.460 --> 01:01:06.362
I don't do one to one.

01:01:06.382 --> 01:01:06.782
And I was like,

01:01:06.963 --> 01:01:08.244
this is long before Taylor Swift.

01:01:08.284 --> 01:01:08.585
I was like.

01:01:09.025 --> 01:01:11.126
But you're the guy everybody in this area,

01:01:11.186 --> 01:01:12.168
northeast Pennsylvania,

01:01:12.228 --> 01:01:13.548
listens to for the last X

01:01:13.608 --> 01:01:14.168
number of years.

01:01:14.489 --> 01:01:15.429
You're going to call ten

01:01:15.469 --> 01:01:16.431
people in the morning and

01:01:16.471 --> 01:01:17.831
just be and goes and say what?

01:01:18.092 --> 01:01:19.253
I'm like, Riff, baby,

01:01:19.313 --> 01:01:20.534
pretend like they're your bro.

01:01:21.684 --> 01:01:23.925
Cause they think you are, you are there,

01:01:23.965 --> 01:01:24.166
bro.

01:01:24.186 --> 01:01:25.067
They hang with you like

01:01:25.126 --> 01:01:26.228
three hours every morning.

01:01:26.688 --> 01:01:27.708
And a week into this,

01:01:27.809 --> 01:01:28.670
he turned and he was like,

01:01:28.889 --> 01:01:30.030
people really appreciate that.

01:01:30.291 --> 01:01:30.731
And I'm like,

01:01:30.831 --> 01:01:31.913
are you just understanding

01:01:31.932 --> 01:01:32.574
the value of the

01:01:32.594 --> 01:01:33.574
relationship you have with

01:01:33.594 --> 01:01:34.454
these people who listen to

01:01:34.474 --> 01:01:35.596
you for three hours a day?

01:01:36.036 --> 01:01:36.536
And he was,

01:01:36.556 --> 01:01:37.217
and this is a guy who was in

01:01:37.237 --> 01:01:39.360
radio at that time longer than I was.

01:01:39.820 --> 01:01:41.661
And I was like, this doesn't scale,

01:01:41.702 --> 01:01:42.442
but it scales.

01:01:42.463 --> 01:01:43.983
Like it's difficult to measure what those,

01:01:44.264 --> 01:01:44.643
cause again,

01:01:45.364 --> 01:01:46.626
we didn't sell a product

01:01:46.987 --> 01:01:48.086
right they were already

01:01:48.168 --> 01:01:49.309
buying by listening and

01:01:49.329 --> 01:01:50.289
they proved it by listening

01:01:50.309 --> 01:01:51.050
enough that they won

01:01:51.150 --> 01:01:53.052
something but trust me we

01:01:53.072 --> 01:01:54.333
would see when social media

01:01:54.373 --> 01:01:55.653
started people like jim

01:01:55.673 --> 01:01:57.715
bone uh called me this

01:01:57.775 --> 01:01:58.797
morning for my birthday

01:01:58.936 --> 01:02:00.699
that's crazy what do I do

01:02:00.818 --> 01:02:01.478
what do I do if they don't

01:02:01.539 --> 01:02:03.221
answer leave a funny voicemail

01:02:04.570 --> 01:02:05.811
You're already on the line, dude.

01:02:06.012 --> 01:02:07.532
You're a radio broadcaster.

01:02:07.672 --> 01:02:08.152
Riff.

01:02:08.873 --> 01:02:11.034
It was cameo before cameo.

01:02:11.233 --> 01:02:12.994
I don't want to pat myself on the back,

01:02:13.014 --> 01:02:13.876
but that's what he was doing.

01:02:13.896 --> 01:02:14.896
He was doing cameos.

01:02:16.317 --> 01:02:16.717
There you go.

01:02:18.170 --> 01:02:18.831
Party shot.

01:02:18.891 --> 01:02:21.592
So Albert Einstein doing the

01:02:21.632 --> 01:02:22.771
same thing and expecting a

01:02:22.811 --> 01:02:23.572
different results.

01:02:23.632 --> 01:02:25.072
The definition of insanity,

01:02:25.112 --> 01:02:27.173
like why it breaks my heart

01:02:27.233 --> 01:02:28.753
seeing therapists today,

01:02:29.094 --> 01:02:30.655
the end of two thousand twenty four,

01:02:30.695 --> 01:02:31.795
trying to build the same

01:02:31.835 --> 01:02:34.175
business that I built in two thousand.

01:02:35.016 --> 01:02:36.597
We need to do things different.

01:02:36.677 --> 01:02:37.036
And this,

01:02:37.536 --> 01:02:38.996
this is the greatest opportunity

01:02:39.016 --> 01:02:40.038
there's ever been in the

01:02:40.117 --> 01:02:41.998
history of humanity to

01:02:42.077 --> 01:02:44.259
build a business differently,

01:02:44.759 --> 01:02:46.679
more profitably, more scalable.

01:02:47.119 --> 01:02:47.539
We just,

01:02:47.619 --> 01:02:49.659
we cannot copy what's always been done.

01:02:49.679 --> 01:02:51.400
Dave, what do you got?

01:02:53.297 --> 01:02:53.697
Same thing.

01:02:53.777 --> 01:02:54.797
I mean, I need to do,

01:02:54.878 --> 01:02:55.958
and we need to do more

01:02:56.099 --> 01:02:57.518
video recording in our practice.

01:02:57.559 --> 01:02:59.378
We need to get these releases signed.

01:02:59.418 --> 01:03:00.579
We need to come at it at a

01:03:00.619 --> 01:03:01.179
different angle.

01:03:01.400 --> 01:03:03.219
And I know, what's his name?

01:03:03.500 --> 01:03:05.041
Scott earlier mentioned, you know,

01:03:05.121 --> 01:03:07.161
asking questions like what,

01:03:07.260 --> 01:03:08.081
asking patients,

01:03:08.340 --> 01:03:09.181
would it be a ridiculous

01:03:09.260 --> 01:03:10.501
idea for us to film your

01:03:10.521 --> 01:03:11.141
treatment session?

01:03:11.501 --> 01:03:12.422
And yes, I know it's one,

01:03:12.481 --> 01:03:13.422
it's actually one of my

01:03:13.461 --> 01:03:14.302
all-time favorite books

01:03:14.443 --> 01:03:15.083
from Chris Wallace,

01:03:15.123 --> 01:03:15.862
Never Split the Difference.

01:03:15.922 --> 01:03:17.003
I do know that question

01:03:17.063 --> 01:03:19.403
approach and I didn't ask it that way,

01:03:19.443 --> 01:03:20.324
so I should have.

01:03:20.844 --> 01:03:21.023
But

01:03:21.884 --> 01:03:22.985
Getting this stuff out there,

01:03:23.125 --> 01:03:27.329
I think it solves a lot of lost revenue.

01:03:27.349 --> 01:03:27.929
Like Tony said,

01:03:28.110 --> 01:03:28.969
you do the treatment session,

01:03:28.989 --> 01:03:29.590
you're never going to get

01:03:29.630 --> 01:03:30.170
paid more for that

01:03:30.190 --> 01:03:30.931
treatment session ever

01:03:30.972 --> 01:03:31.813
again in the future because

01:03:31.833 --> 01:03:32.813
you don't have it on video.

01:03:33.614 --> 01:03:35.335
It can spur more therapist

01:03:35.356 --> 01:03:36.137
candidates reaching out to

01:03:36.177 --> 01:03:37.338
you for wanting to work

01:03:37.358 --> 01:03:38.818
with you on the patient

01:03:38.838 --> 01:03:40.681
side and also on the referral side,

01:03:40.721 --> 01:03:41.760
like physicians and other

01:03:41.802 --> 01:03:43.003
local influencers nearby.

01:03:43.282 --> 01:03:44.003
Yeah.

01:03:44.804 --> 01:03:46.804
it's just I need to do more

01:03:46.824 --> 01:03:47.684
of it I need to make it

01:03:47.945 --> 01:03:49.085
significantly more

01:03:49.144 --> 01:03:51.206
important in our radar for

01:03:51.226 --> 01:03:52.126
our business yeah what do

01:03:52.146 --> 01:03:53.485
you got jimmy bigger faster

01:03:53.525 --> 01:03:54.565
sooner since tony started

01:03:54.585 --> 01:03:55.367
with a quote I'll start

01:03:55.387 --> 01:03:55.847
with another one do you

01:03:55.867 --> 01:03:56.967
guys know who david melzer

01:03:57.027 --> 01:03:57.646
is he's I don't know the

01:03:57.706 --> 01:03:58.467
business dude who talks

01:03:58.487 --> 01:04:00.168
about business and he said

01:04:00.188 --> 01:04:01.307
uh what if I told you you

01:04:01.327 --> 01:04:02.568
were twenty four knows away

01:04:02.588 --> 01:04:03.648
from a billion dollars how

01:04:03.708 --> 01:04:04.929
fast would you keep asking

01:04:04.969 --> 01:04:06.148
questions you're twenty

01:04:06.188 --> 01:04:07.269
four knows away from a

01:04:07.329 --> 01:04:08.710
billion dollars right

01:04:09.150 --> 01:04:09.971
But you're worried about

01:04:10.251 --> 01:04:11.452
crafting the perfect

01:04:11.492 --> 01:04:12.911
question because you don't

01:04:12.952 --> 01:04:13.713
want to get a no.

01:04:14.072 --> 01:04:15.574
And David was like, lean into that.

01:04:16.375 --> 01:04:17.235
No, no, no, no, no.

01:04:17.275 --> 01:04:18.275
There was that great video

01:04:18.315 --> 01:04:19.617
of a guy that like went off

01:04:19.637 --> 01:04:19.996
and he was like,

01:04:20.036 --> 01:04:21.478
I need to get rejected by a

01:04:21.557 --> 01:04:22.599
hundred women a day.

01:04:23.458 --> 01:04:24.099
And then he's done.

01:04:24.778 --> 01:04:26.119
So then there's the question,

01:04:26.159 --> 01:04:27.599
if you try to fail and succeed,

01:04:27.639 --> 01:04:28.320
which have you done?

01:04:28.800 --> 01:04:30.240
But how many no's away are

01:04:30.260 --> 01:04:31.780
you away from success,

01:04:31.820 --> 01:04:32.701
the thing you want to do?

01:04:33.061 --> 01:04:35.202
Instead of avoiding the no, like Dave,

01:04:35.342 --> 01:04:37.262
lean into the no and figure that out.

01:04:37.302 --> 01:04:39.563
All right, we'll be back on Thursday.

01:04:39.702 --> 01:04:42.224
Like, subscribe, download, follow,

01:04:42.483 --> 01:04:43.583
all those different words.

01:04:43.603 --> 01:04:45.425
And let us know.

01:04:46.585 --> 01:04:47.405
Even if it's like, hey, man,

01:04:47.445 --> 01:04:48.206
I listened to you.

01:04:48.326 --> 01:04:50.086
I always like to ask, is this thing on?

01:04:50.166 --> 01:04:51.786
DM us and just like proof of life.

01:04:51.867 --> 01:04:53.168
Give me a proof of life,

01:04:53.527 --> 01:04:54.288
especially if you're on

01:04:54.327 --> 01:04:55.168
Twitter because I'm always

01:04:55.188 --> 01:04:56.369
very confused on that platform.

01:04:56.648 --> 01:04:58.809
We'll see you guys.