Grow Without Selling Your Soul: Inside USPH

WEBVTT

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here all right so now we're live we're

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not live yet but in about six or

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seven seconds we will be and now all

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right and now we're live awesome nicole

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from us physical therapy nicole o'neill

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from us physical therapy fix your

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microphone fix my mic now we sound great

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okay all right come this way good this

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is literally us testing this okay awesome

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I've been doing podcasting and media and

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communications and physical therapy for a

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decade, which makes me feel old.

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I wear ridiculous outfits on day one of

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CSM every year.

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This is the first time we're actually

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going live, so we're testing this.

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U.S.

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Physical Therapy, ballpark it for me.

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How many partners do you have in the

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United States?

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We've got about a hundred and thirty five

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partners across forty four states.

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Wow.

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So we've got a good footprint across the

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U.S.

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And the need here today, who do you,

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if you had a tail,

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who's it wagging when they walk up?

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Is it new grads?

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Is it seasoned professionals?

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Who are people looking to relocate?

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What are you looking for?

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We're looking for new grads mostly.

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But I also think the biggest thing for

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us too as U.S.

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Physical Therapy is not many people know

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about us.

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So employee branding, right?

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Getting our name out there,

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getting the visibility out.

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is really important to me.

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So when we do go to campus and

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we start trying to interact with these new

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grads, they know who we are.

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Okay, so why?

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Why is that?

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Because you guys make it a point to,

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when organizations join your group,

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they retain their identity, I guess.

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So people have seen, interacted with,

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US physical therapy clinics,

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but they don't know it.

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They don't know it, nope.

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And that's on purpose, right?

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So when we acquire a partner,

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we tell them that they're gonna remain

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their own branding in terms of being

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autonomous from USPH.

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And I feel like that is a really

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great thing about USPH and that's what

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makes us so special.

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But there's also a need for people to

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know who USPH is, right?

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Okay, so who is USPH?

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So USPH is really the national support

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behind these clinics.

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So we help them operate and so they

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can focus on treating patients,

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which is the number one most important

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thing.

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USPH is run by physical therapists who

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have turned, you know,

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to the business side and operational side

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of things.

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But, you know,

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so we come in and try to help

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our partners, you know,

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financially, administratively,

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operationally.

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The things that aren't on the syllabus

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when you're in PT school,

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that all of a sudden when you open

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a clinic, good, bad, or otherwise,

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are now on the menu.

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Right.

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They don't want to do payroll.

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They don't want to do benefits.

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And that's where we come in.

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And we also have a huge recruiting

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support.

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And so that's what we are.

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And so it's really important, though,

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that we are part of this game now,

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coming to CSM and coming to CSM as

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USPH.

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This is our second year doing this.

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Yeah.

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Pulling back the curtain.

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Pulling back the curtain.

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This is the person behind the curtain.

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Exactly.

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Yes.

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Not me, but yes.

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Well,

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you're part of a decent sized team here.

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We are.

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If you're on site,

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I feel like I'm doing play by play.

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We got the headsets on.

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If you're on site,

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we're at booth twelve forty four.

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Come because I'm probably going to turn

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you into a video or interview you.

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Absolutely.

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Talk to me about this doesn't seem like

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it makes any sense.

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Talk to me about dogs.

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Why is that?

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Why?

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Why is dogs?

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Why are dogs a thing here this year

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and last year?

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Well, I think it's because obviously, um,

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we know that there's some.

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Uh, therapy, stressful situations,

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stressful situations.

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It's a long day.

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People are on their feet,

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lots of shaking hands.

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And I don't know when you see a

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puppy or you see a dog,

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different part of your brain turns on.

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Yes.

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Um,

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and we saw how many people were there

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at the bar park last year when we

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had it in Houston.

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Solid name, by the way, Bark Park.

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Bark Park, yes.

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Somebody understood the assignment.

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Exactly.

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So it was a choice between Pickleball and

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Bark Park, and we went to Bark Park.

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Smart move.

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Exactly.

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So we're hoping to see a lot of

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people there today as well.

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I tried to take a dog home last

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year.

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I was told that wasn't what the Bark

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Park is.

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It's sort of like a rent for a

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ten, fifteen minute thing.

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it is but if you were seriously interested

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in adopting yeah they will help you do

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that as well i gotta be honest nicole

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i'm dumbfounded i keep myself alive i'm

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not gonna put that on i hear you

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i hear you so much responsibility so but

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you're also looking for organizations to

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who maybe are hearing the pain points that

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you're talking about a minute ago uh

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staffing recruiting uh payroll marketing

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so you look for organizations as well to

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join usph mike do i have the right

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In terms of organization.

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Like partners, like clinics.

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So we're like, hey,

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how do I do that?

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So that's a different door.

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So you're not just looking for people like

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clinicians.

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You're also looking for partner

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organizations.

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Exactly.

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Yes.

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I mean, I think the intent with CSM,

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maybe not so much.

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But I think our main focus here today

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is recruiting.

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And then we do...

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go to the other conferences,

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PPS and have people out there who are

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constantly looking for partners to join

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our network.

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Nice.

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All right.

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So we have a we have a tradition

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on the podcast.

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And I'm just let me see if actually

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someone says, yeah, my jacket rocks.

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Thanks, Dr. Walkie.

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You're right.

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Showing me up.

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Pulling back the curtain.

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So we know the audio is working.

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So we have a tradition on the show.

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It's called the parting shot.

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This is the Parting Shot.

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One last mic drop moment.

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No pressure.

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Just your legacy on the line.

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All right, Parting Shot,

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just your chance for a mic drop moment.

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Is there something as we start CSM all

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of...

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seven and a half minutes ago okay is

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there a theme that you and the team

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are going with i see grow grow like

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so what's your part your parting shot is

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your just last chance for a mic drop

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moment what do you want your parting shot

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to be grow with usph okay yes so

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we you know there's a lot of opportunity

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here um a lot of different opportunities i

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think that's what makes us so unique um

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and so we've got opportunities endless

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Awesome.

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Twelve forty four.

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If you're here,

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I'm probably going to shove a camera and

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a microphone in your face.

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You're not really going to get that

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anywhere.

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Plus, you got lip balm.

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And I got to be honest,

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sounds low value,

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but high reward and hand sanitizer.

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Keep your hands clean.

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You need hand sanitizer.

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Stay healthy.

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All right, live from CSM.

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I can't believe it took us a decade

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to actually stream live from this thing.

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And as far as I know,

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no one's done a live stream booth,

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and you are the first.

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I am the first.

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You are the very first interviewer the

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first time.

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I love it.

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And I haven't been mocked for having a

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bow tie just yet,

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but first day of CSM for me is

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always a ridiculous outfit day.

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So more,

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a lot more for the next three days

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here from the Super Bowl of Physical

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Therapy in Anaheim,

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California at APTA CSM.

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That's it for this one,

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but we're just getting warmed up.

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Smash follow, send it to a friend,

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or crank up the next episode.

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Want to go deeper?

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Hit us at pgpinecast.com.

00:07:11.173 --> 00:07:13.194
Or find us on YouTube and socials at

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pgpinecast.

00:07:14.855 --> 00:07:17.156
And legally, none of this was advice.

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It's for entertainment purposes only.

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Bullshit!

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See, Keith?

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We read the script.

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Happy now?