From Side Hustle to Full Business: Creating a Subscription Model for Your PT Practice

WEBVTT

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he said yeah happy tuesday

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where's the music there we

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go fancy music are you

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frozen are you just holding

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still really well there you

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are I'm here there you go

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before patience let me take

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a wild guess you got a pint

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glass that's after patience

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or a shot glass

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This is family members,

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but I think the after patients, yeah,

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it's all wine glass, which is hilarious.

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That's a brilliant business idea.

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I was actually thinking,

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when they sell these,

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is it two mugs and two glasses?

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I don't know.

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Or is it one and one?

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Yeah, I've gotten one and one before.

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Like an individual set,

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it's one mug and one...

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wine glass,

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but then you put the mug in the

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cabinet and then you put

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the wine glass probably somewhere else.

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Yeah.

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Anyway.

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Yeah, it's cute.

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I should bring back my Shopify store.

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I had a few people DM me.

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It's funny, man.

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We won't get anybody saying anything about

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the content we make.

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And then all of a sudden

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it'll be like five messages

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in like twenty four hours.

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It's very,

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very odd how things like that

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work sometimes.

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And nobody said anything.

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I took my Shopify store down

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because I was going to like

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redo it and then nobody said anything.

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And I was like, I'll put it on the list,

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but like I haven't gotten around.

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It's been down for like a

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year and I'm like just not

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motivated to do it.

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And then three people were like,

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where's that thing?

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I have to buy something for someone,

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although it's like shopping time, right?

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It's like November, December.

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Yeah.

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So maybe I should get my gear,

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put the Shopify store back up.

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We sold a lot of those.

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Like I did a parody of the

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doctor of might've been close,

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might've resembled the Dr. Pepper logo,

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but it was a different

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enough to be different.

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And it was a doctor of physical therapy.

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And I sold like pint glasses

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and tumblers and stuff like that.

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Very similar to the colors

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of the soda brand, but not the same.

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And people are now asking for those like,

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oh, where's that thing?

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So maybe I need to get my ass in gear.

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Tony's gonna join us in a little bit.

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Do you wanna start with this

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that you shared in the

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group chat the other day,

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this little screenshot?

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Do we have anything else?

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Because I would love to hear

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Tony's input on that as well.

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We've got Tony going viral.

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We've also had the letter

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that you shared from the allergist.

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We got that too.

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I feel like that.

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Oh, but that was also from Tony.

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We need him here.

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Also,

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Tony is commenting live right now on

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YouTube.

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Do you see this?

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He is always watching.

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Tony doesn't sleep.

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It's like Dracula.

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What's been going on with

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you in the last twenty four hours?

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I saw you shared more of the

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same or you're still

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looking to fill that position,

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even though you had a bunch

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of people sort of respond to it,

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knowing that you need, you know,

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fifty people to respond

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before you find the right person.

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You still looking for someone?

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I am.

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So I have a great candidate

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through PT Match.

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Spoke with her once last week.

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And a couple things.

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So one is she's just ran the

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New York City Marathon.

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She lives somewhere else.

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She's going to be moving

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here in New York City.

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She's going to be moving to...

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uh, NYC in either December or January.

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So call went call.

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It was great.

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Uh,

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and the fact that a therapist ran the

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New York city marathon tells me a ton,

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right.

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In my opinion, like, you know, uh,

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like persistence, uh, discipline, uh,

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self-motivating,

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like all those types of

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great characteristics.

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I mean, if even if she didn't finish,

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but I, you know,

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you can check on online and you can see,

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uh, who finished and all that.

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So, um, yes, still looking to,

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to fill the role.

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She might be the next one,

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but I'm always on LinkedIn

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with the manual prospecting

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because if I can avoid the

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recruiting fee of seventy

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two hundred dollars, why wouldn't I?

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Well, that's the thing, right?

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It's like we're always

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trying to look for the

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thing without the fee.

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Like, how do we get the thing?

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And like,

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I feel like people have gotten bold.

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I don't know about you if

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you felt like this, but like,

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do people like ask you for

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like discounts like without

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without hesitation more

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frequently or like

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For stuff for free?

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People ask me for stuff for

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free more in the last six

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months than have in the last three years.

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Can you just do this and

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work for several hours and

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create something and then

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maybe I'll pay you.

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It's like a hundred dollars good?

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I'm like, no.

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I'm learning to say that word a lot more.

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Do you see that a lot more?

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For my stuff, it would be what?

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On the patient facing side?

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Asking for discounts?

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Or asking for like an hour of your time.

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Thank you, Tony Maritato,

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for helping nudge me over,

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I think it was over the last year or two,

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to create a Clarity profile.

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And it's basically like for

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paid phone calls.

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And yes, I get a ton of that on LinkedIn.

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there's like this

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acquisition websites called

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searchfunder.com.

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So there's a ton of people

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that are on there that are

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in every walk of life,

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every different background.

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And they're looking to buy

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businesses and typically

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trying to buy small, you know,

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SMBs like HVAC, plumbing,

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physical therapy,

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it consulting literally

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everything and I'll post my

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youtubes and I'll post like

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my different like thoughts

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like kind of like linkedin

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so I post it there for

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those types of people and

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then those people comment

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or reach out to me and like

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hey I like I like this

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thing that you posted or

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this that is I had like a

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popular blog post on that

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platform and like oh I saw

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that you uh you know you

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had this blog post about

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the the snail mail letters

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and all that type of stuff

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and they're asking me for like my

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my letters like the the

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templates right so then I

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put that on gumroad.com so

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then I sold out of a

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thousand bucks of things

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like at two hundred bucks a

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pop uh so people are paying

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two hundred dollars for six

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pdfs which is kind of funny

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but I I priced it obviously

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high on purpose um

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And then, yeah,

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people on that platform

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will reach out to me and they'll be like,

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hey, like, I like this background.

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I heard you're a physical therapist.

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You're a practice owner and

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you're looking to buy

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practices and you're in health care.

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I'm looking at home health deals.

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I'm looking at this or that mental health,

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whatever.

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I'd love to, you know, catch up with you,

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you know, pick your brain, whatever.

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And yeah, I I'm done with brain picks.

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Do they follow through?

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So I'm guessing they don't

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follow up when you're like, yeah,

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absolutely.

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Here's my link to book a

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call and then they'll follow through.

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Correct.

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And also I made it a little

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bit expensive on there.

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So on my clarity, it's like,

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I haven't done a call

00:06:31.617 --> 00:06:32.458
through there yet because

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everyone balks at it

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because it's like eight dollars a minute.

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So like you have to pay,

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I think you have to pay

00:06:36.882 --> 00:06:39.225
like one twenty five up

00:06:39.285 --> 00:06:41.105
front for like the first, you know,

00:06:41.547 --> 00:06:42.747
batch of minutes or whatever.

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So, I mean, if you're reaching out to me,

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if you're cold or if you're somewhat warm,

00:06:48.372 --> 00:06:48.874
you're reaching out.

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I mean,

00:06:49.394 --> 00:06:50.535
if you reach out to me or Jimmy or

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Tony Maritato,

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You don't think one hundred

00:06:54.345 --> 00:06:55.045
and twenty five dollars is

00:06:55.105 --> 00:06:55.807
worth eight minutes?

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If not, like.

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I don't know.

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It's not for you.

00:07:01.696 --> 00:07:03.536
Think of who do I want to reach out to,

00:07:04.216 --> 00:07:04.377
right?

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I know I haven't talked to him yet,

00:07:06.297 --> 00:07:07.117
Larry Benz, right?

00:07:07.898 --> 00:07:09.458
And I probably could through you.

00:07:09.517 --> 00:07:11.178
And you've talked to him on

00:07:11.199 --> 00:07:11.858
your show and all that.

00:07:11.899 --> 00:07:13.100
And I do want to get him on

00:07:13.120 --> 00:07:13.879
my show for an interview.

00:07:14.220 --> 00:07:15.800
Let's get him on this show.

00:07:15.821 --> 00:07:16.500
Let's get him on this show.

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But if I wanted to reach,

00:07:18.081 --> 00:07:19.482
if I wanted to talk to Larry Benz,

00:07:19.841 --> 00:07:21.362
where it's all about me, meaning like,

00:07:21.403 --> 00:07:22.843
hey, can we do a private call?

00:07:22.963 --> 00:07:23.783
And basically,

00:07:24.204 --> 00:07:26.384
can I basically get a free

00:07:27.045 --> 00:07:28.024
mentor session with you?

00:07:30.341 --> 00:07:33.043
Of course it's worth two or

00:07:33.064 --> 00:07:34.404
three hundred dollars for eight minutes.

00:07:34.625 --> 00:07:35.346
Here's the problem.

00:07:35.865 --> 00:07:38.807
Here's the problem.

00:07:38.827 --> 00:07:40.430
Let's define two avatars.

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One is completely lost.

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Like, yeah.

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that guy's,

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I don't know where the distance

00:07:46.858 --> 00:07:47.759
is between me.

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I know I want to pick his brain,

00:07:49.100 --> 00:07:49.939
but I don't even know what.

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And when you say eight

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minutes for a hundred bucks,

00:07:52.781 --> 00:07:53.362
someone's like,

00:07:53.802 --> 00:07:54.982
that's not going to be enough time.

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It's not going to be enough

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time because they navigate so many things,

00:07:58.264 --> 00:07:58.504
right?

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It's not going to be enough.

00:08:00.084 --> 00:08:00.925
Dave doesn't know how to

00:08:00.985 --> 00:08:01.904
give you good information.

00:08:01.944 --> 00:08:02.144
It's a,

00:08:02.204 --> 00:08:02.925
you don't even know what you're

00:08:02.946 --> 00:08:04.005
looking for and you can't

00:08:04.026 --> 00:08:05.646
explain to Dave what he's looking for.

00:08:05.706 --> 00:08:06.346
So now it's going to take

00:08:06.367 --> 00:08:08.007
you two hours and that's going to be

00:08:12.608 --> 00:08:13.428
I mean, it'd be amazing.

00:08:13.468 --> 00:08:15.250
Like, cause like, imagine you were hitch.

00:08:15.269 --> 00:08:16.670
Remember the Will Smith movie hitch.

00:08:17.211 --> 00:08:18.692
Imagine you were like the hitch.

00:08:19.451 --> 00:08:20.213
And I'm sure there's people

00:08:20.252 --> 00:08:21.892
who do this of like businesses.

00:08:21.994 --> 00:08:23.454
So instead of clarity FM, you're like,

00:08:23.735 --> 00:08:24.115
I'm going to,

00:08:24.435 --> 00:08:25.875
I'm going to use my social

00:08:25.915 --> 00:08:27.536
cred to get Dave and

00:08:27.557 --> 00:08:28.497
someone else on the phone.

00:08:28.817 --> 00:08:29.958
And then I'm going to be like a,

00:08:29.997 --> 00:08:30.959
what's the Jewish term for

00:08:30.999 --> 00:08:32.919
women who find like matchmaker.

00:08:32.960 --> 00:08:34.520
Oh man.

00:08:34.760 --> 00:08:36.282
I should know this.

00:08:36.302 --> 00:08:36.782
You know what I mean?

00:08:36.822 --> 00:08:38.143
Like it's valuable because

00:08:38.182 --> 00:08:39.323
like someone's good at it

00:08:39.744 --> 00:08:41.225
and one connection can be worth,

00:08:42.711 --> 00:08:43.852
So there's two routes, right?

00:08:43.893 --> 00:08:45.153
So Gary Vee might say,

00:08:45.173 --> 00:08:45.754
now I'm going to play the

00:08:45.774 --> 00:08:46.475
devil's advocate.

00:08:46.735 --> 00:08:48.096
You shouldn't charge people for this.

00:08:48.216 --> 00:08:48.937
Like Jerry Durham has been

00:08:48.956 --> 00:08:49.798
like super advocate.

00:08:49.817 --> 00:08:50.038
He's like,

00:08:50.057 --> 00:08:51.019
that's where I get a lot of

00:08:51.058 --> 00:08:51.700
great connections.

00:08:52.000 --> 00:08:52.299
Cool.

00:08:52.620 --> 00:08:53.461
Like if that's where you get

00:08:53.520 --> 00:08:54.841
energy and you get, you know,

00:08:56.504 --> 00:08:57.504
good connections, do that.

00:08:58.164 --> 00:08:59.566
I had someone DM me this

00:08:59.666 --> 00:09:00.726
morning and maybe this is

00:09:00.746 --> 00:09:01.927
like a good topic for the time.

00:09:01.947 --> 00:09:02.649
It's November.

00:09:03.669 --> 00:09:04.910
CSM's in three months.

00:09:05.610 --> 00:09:07.232
She emails, she DMs me.

00:09:07.653 --> 00:09:09.153
Let me see if I can open it up too.

00:09:09.533 --> 00:09:10.495
Because it was like funny.

00:09:10.534 --> 00:09:10.975
It was like,

00:09:12.155 --> 00:09:13.355
she DM to me like we knew

00:09:13.397 --> 00:09:14.956
each other for years, even though like,

00:09:15.096 --> 00:09:16.557
I was like, who is this person?

00:09:16.638 --> 00:09:17.618
And I have no idea who it is,

00:09:17.878 --> 00:09:18.437
but good on her.

00:09:18.477 --> 00:09:20.379
She sort of like just shot her shot.

00:09:20.818 --> 00:09:21.279
And she was like,

00:09:21.360 --> 00:09:23.139
what advice do you have for

00:09:23.179 --> 00:09:25.500
me for preparing for CSM?

00:09:25.620 --> 00:09:27.142
And I guess she's giving a presentation.

00:09:27.621 --> 00:09:29.143
So I was like, cool.

00:09:29.982 --> 00:09:32.703
Uh, I like that and I will help you.

00:09:32.903 --> 00:09:33.984
But instead of charging her,

00:09:34.384 --> 00:09:35.105
which she's not going to

00:09:35.125 --> 00:09:35.884
make any money on a good,

00:09:36.164 --> 00:09:37.966
even if it's a great CSM presentation,

00:09:38.046 --> 00:09:39.625
like, is that worth the effort?

00:09:39.726 --> 00:09:40.287
Absolutely.

00:09:40.547 --> 00:09:40.606
Um,

00:09:41.974 --> 00:09:42.813
But I said, I'll do it,

00:09:42.854 --> 00:09:45.375
but we have to record the call.

00:09:45.455 --> 00:09:46.315
Because I think ten other

00:09:46.355 --> 00:09:48.095
people could benefit from, okay,

00:09:48.154 --> 00:09:49.174
what's my insight into how

00:09:49.215 --> 00:09:51.255
to make a great CSM presentation?

00:09:51.316 --> 00:09:52.035
I'll do it for you,

00:09:52.056 --> 00:09:52.855
but now I need to get some

00:09:52.995 --> 00:09:53.676
juice out of it.

00:09:53.875 --> 00:09:55.496
I'm not going to look the juice from you,

00:09:55.537 --> 00:09:56.716
but I need to get it from someone.

00:09:57.076 --> 00:09:57.856
And if it's eyeballs on

00:09:57.897 --> 00:10:00.337
LinkedIn and YouTube, then we'll do that.

00:10:00.697 --> 00:10:02.018
So I've sort of taken it to

00:10:02.057 --> 00:10:03.658
that sort of angle where, yeah,

00:10:03.677 --> 00:10:04.818
we'll do that, but I've got to record it.

00:10:05.099 --> 00:10:06.278
And people still balk at that.

00:10:06.578 --> 00:10:06.739
Like,

00:10:06.859 --> 00:10:08.058
I don't want people to know my thoughts.

00:10:08.099 --> 00:10:08.859
I'm very awkward.

00:10:09.239 --> 00:10:10.000
And that's insane.

00:10:10.559 --> 00:10:11.220
Christine?

00:10:12.375 --> 00:10:14.017
Or Christy Corgine.

00:10:14.076 --> 00:10:15.677
Do you remember she would

00:10:15.758 --> 00:10:16.859
message a bunch from

00:10:16.899 --> 00:10:18.160
LinkedIn on the show?

00:10:18.181 --> 00:10:19.701
She said she was opening a practice, yada,

00:10:19.721 --> 00:10:21.923
yada, yada.

00:10:21.964 --> 00:10:25.368
We did one of those PT Blueprint episodes.

00:10:25.587 --> 00:10:26.688
And it was like,

00:10:26.729 --> 00:10:27.970
I think I told you guys it

00:10:27.990 --> 00:10:28.990
was a therapy session.

00:10:29.552 --> 00:10:30.432
And I'll say this out loud

00:10:30.452 --> 00:10:31.373
because we recorded it.

00:10:32.254 --> 00:10:33.495
So as she's talking,

00:10:33.556 --> 00:10:35.116
she's very early in the

00:10:35.157 --> 00:10:36.538
stages of starting her business.

00:10:37.341 --> 00:10:38.621
So like usually the

00:10:38.642 --> 00:10:39.842
blueprint episodes I'm doing,

00:10:39.923 --> 00:10:41.783
I'm doing for other people who are like,

00:10:42.024 --> 00:10:42.845
I'm going to take the jump

00:10:42.865 --> 00:10:44.866
and become a clinic, a practice owner.

00:10:45.746 --> 00:10:47.629
So like share with me information.

00:10:48.649 --> 00:10:49.809
She's three months in.

00:10:50.471 --> 00:10:50.951
So she's like,

00:10:50.971 --> 00:10:52.152
I don't know if I have a lot to share.

00:10:52.192 --> 00:10:53.312
And I'm like, oh,

00:10:53.393 --> 00:10:54.173
you have a lot to share

00:10:54.193 --> 00:10:55.434
because you're in the middle of this.

00:10:55.735 --> 00:10:56.434
You're in chaos.

00:10:57.155 --> 00:10:59.017
So I sort of held her hostage.

00:10:59.597 --> 00:11:00.457
Did I tell you about this?

00:11:00.958 --> 00:11:01.198
No.

00:11:01.698 --> 00:11:01.999
Go on.

00:11:02.399 --> 00:11:03.500
So she's essentially telling

00:11:03.520 --> 00:11:04.301
me it was a very much of

00:11:04.321 --> 00:11:05.162
the therapy session.

00:11:05.261 --> 00:11:05.961
This is worth one hundred

00:11:05.981 --> 00:11:06.682
twenty five bucks.

00:11:07.798 --> 00:11:09.179
I'm like, what do you want to do?

00:11:09.299 --> 00:11:11.660
She's trying to sound like

00:11:11.681 --> 00:11:12.721
it was a job interview.

00:11:13.341 --> 00:11:14.682
I'm like, Christine,

00:11:14.822 --> 00:11:16.842
talk to me in normal terms.

00:11:17.023 --> 00:11:17.802
She said, I believe,

00:11:18.062 --> 00:11:20.764
I want to be the bariatric PT.

00:11:20.803 --> 00:11:21.664
I said, cool.

00:11:22.184 --> 00:11:23.164
What's the name of your business?

00:11:23.304 --> 00:11:25.765
She's like, local point or health point.

00:11:26.005 --> 00:11:27.326
I'm like, no.

00:11:28.368 --> 00:11:29.288
doesn't say anything that's

00:11:29.308 --> 00:11:30.070
a lot of letters that

00:11:30.090 --> 00:11:31.250
doesn't say anything I'm

00:11:31.291 --> 00:11:32.371
like and so literally I did

00:11:32.432 --> 00:11:33.753
like a tony move where I'm

00:11:33.773 --> 00:11:36.336
like new tab uh squarespace

00:11:36.395 --> 00:11:37.876
domain names I'm like okay

00:11:37.917 --> 00:11:38.957
here's so here's how I held

00:11:38.998 --> 00:11:40.139
her hostage I said

00:11:40.158 --> 00:11:41.320
christine the

00:11:41.360 --> 00:11:43.461
bariatricpt.com is available

00:11:43.501 --> 00:11:44.462
right now for fourteen

00:11:44.482 --> 00:11:46.625
dollars in twenty four

00:11:46.664 --> 00:11:47.926
hours I buy it and I'm

00:11:47.966 --> 00:11:49.067
gonna sell it to you for a thousand

00:11:49.982 --> 00:11:50.743
So you have twenty four

00:11:50.783 --> 00:11:53.043
hours to act on your dream, right?

00:11:53.124 --> 00:11:54.164
Like you've just told me

00:11:54.205 --> 00:11:55.345
like your goal is to become

00:11:55.465 --> 00:11:57.466
the bariatric PT and you

00:11:57.485 --> 00:11:58.787
want to do pre and post

00:11:58.866 --> 00:11:59.726
bariatric surgery

00:11:59.767 --> 00:12:00.748
rehabilitation for people

00:12:00.788 --> 00:12:01.567
because it means a lot to

00:12:01.607 --> 00:12:02.568
you and you think there's a gap.

00:12:03.369 --> 00:12:04.589
But you haven't bought for

00:12:04.629 --> 00:12:05.409
fourteen dollars.

00:12:05.490 --> 00:12:06.509
You haven't invested in the

00:12:06.529 --> 00:12:08.431
bariatric PT dot com bull.

00:12:09.091 --> 00:12:11.011
And next steps is go get the

00:12:11.052 --> 00:12:11.812
social accounts.

00:12:12.052 --> 00:12:12.472
And she did.

00:12:12.673 --> 00:12:13.452
And like to her credit,

00:12:13.472 --> 00:12:15.333
she DM to me like a few

00:12:15.374 --> 00:12:17.674
hours later and was just like, you know,

00:12:17.774 --> 00:12:18.475
I went and got it.

00:12:18.975 --> 00:12:19.135
So.

00:12:19.676 --> 00:12:20.035
Good for her.

00:12:20.115 --> 00:12:20.876
There you go.

00:12:20.917 --> 00:12:21.537
That's worth it.

00:12:21.616 --> 00:12:22.736
But that was worth it not

00:12:22.756 --> 00:12:24.317
for her to pay me for that, maybe,

00:12:24.418 --> 00:12:25.839
but it was worth it for me

00:12:25.859 --> 00:12:26.538
to just do that

00:12:26.558 --> 00:12:27.960
conversation so ten other

00:12:27.980 --> 00:12:29.259
people can be like, yeah,

00:12:29.440 --> 00:12:30.681
I want to be the whatever.

00:12:30.961 --> 00:12:32.140
I want to be the left-handed

00:12:32.380 --> 00:12:34.221
pitcher PT because I

00:12:34.241 --> 00:12:35.743
understand the intricacies

00:12:35.763 --> 00:12:37.264
of biomechanics of left-handed pitchers.

00:12:37.764 --> 00:12:38.783
But I haven't bought

00:12:39.504 --> 00:12:40.965
SouthpawPitchingPT.com.

00:12:41.304 --> 00:12:42.446
And I'm like, then you're not serious.

00:12:43.086 --> 00:12:44.986
So look for that episode soon.

00:12:45.942 --> 00:12:46.783
Yeah, but real quick,

00:12:46.903 --> 00:12:48.945
going back to Gary Vee,

00:12:49.264 --> 00:12:50.466
he used to charge like

00:12:50.547 --> 00:12:51.947
sixteen thousand dollars

00:12:51.988 --> 00:12:53.690
for the four days where you

00:12:53.710 --> 00:12:55.071
would go on site.

00:12:55.091 --> 00:12:56.371
You would get an hour with

00:12:56.412 --> 00:12:58.653
him as a shared group,

00:12:58.735 --> 00:12:59.735
but you were still paying

00:12:59.796 --> 00:13:01.096
like twelve or sixteen

00:13:01.116 --> 00:13:03.538
thousand dollars just for one day.

00:13:03.558 --> 00:13:05.260
He didn't do that.

00:13:05.321 --> 00:13:06.282
He didn't do that first.

00:13:06.302 --> 00:13:07.503
There was stuff before that, probably.

00:13:07.523 --> 00:13:07.682
Right.

00:13:07.702 --> 00:13:09.024
Because he hired D-Rock off of.

00:13:09.485 --> 00:13:10.706
craigslist so yeah he he

00:13:10.765 --> 00:13:12.206
built that up so I'm not

00:13:12.246 --> 00:13:13.347
saying that so I'm saying

00:13:13.467 --> 00:13:14.849
for for a person it works

00:13:14.889 --> 00:13:15.989
that way but he'll also do

00:13:16.009 --> 00:13:17.009
like tea with gary b well

00:13:17.029 --> 00:13:18.591
he'll take calls off of he

00:13:18.610 --> 00:13:19.572
doesn't use discord he's

00:13:19.611 --> 00:13:20.471
actually using a different

00:13:20.511 --> 00:13:21.993
social platform or

00:13:22.072 --> 00:13:23.913
something now which that he

00:13:23.953 --> 00:13:24.914
used to use discord right

00:13:25.375 --> 00:13:26.535
he he's using a new one

00:13:26.556 --> 00:13:27.596
that probably paid him a

00:13:28.136 --> 00:13:30.438
several home depot buckets

00:13:30.458 --> 00:13:31.860
full of money to use

00:13:31.899 --> 00:13:33.461
because they understand attention

00:13:34.488 --> 00:13:35.427
So I just read my audience.

00:13:35.488 --> 00:13:36.889
My audience there with Christine was like,

00:13:37.168 --> 00:13:38.068
she's opening a practice.

00:13:38.149 --> 00:13:39.788
I want to do a thousand of these episodes.

00:13:39.849 --> 00:13:40.609
I've done like ten.

00:13:40.629 --> 00:13:41.730
I want to do a thousand of

00:13:41.750 --> 00:13:42.610
these episodes in the next

00:13:42.649 --> 00:13:43.350
four to five years.

00:13:43.649 --> 00:13:44.669
So I'm taking anybody.

00:13:44.830 --> 00:13:45.610
And I think you can learn

00:13:45.650 --> 00:13:46.370
something in fifteen

00:13:46.390 --> 00:13:47.030
minutes from pretty much

00:13:47.051 --> 00:13:48.390
anybody if you ask good

00:13:48.431 --> 00:13:50.272
questions and then listen long enough.

00:13:50.532 --> 00:13:51.572
But then I had to push back.

00:13:51.871 --> 00:13:52.251
I'm like, Christine,

00:13:52.272 --> 00:13:52.991
I hear what you're trying to do,

00:13:53.011 --> 00:13:53.712
but you're not doing it.

00:13:53.893 --> 00:13:55.852
Like from from my seat,

00:13:55.893 --> 00:13:56.572
like I would love I would

00:13:56.633 --> 00:13:57.854
love your afterthoughts

00:13:58.073 --> 00:13:58.754
because I did tell

00:13:58.793 --> 00:13:59.833
Christine and this wasn't a

00:13:59.874 --> 00:14:00.974
pitch I made for anybody else.

00:14:01.313 --> 00:14:03.315
Like JP Guidry was a golf PT coach.

00:14:03.674 --> 00:14:04.736
JJ Cordery,

00:14:04.897 --> 00:14:05.498
I think I'm pronouncing your

00:14:05.518 --> 00:14:05.998
last name right.

00:14:06.018 --> 00:14:07.600
She's like a golf PT and it

00:14:07.640 --> 00:14:08.802
doesn't have to be sports specific,

00:14:08.841 --> 00:14:09.023
right?

00:14:09.302 --> 00:14:10.424
But they're like further on

00:14:10.445 --> 00:14:11.466
in their thing.

00:14:11.485 --> 00:14:13.008
Like JP has been doing this for like,

00:14:13.629 --> 00:14:14.389
so I think there's a ton

00:14:14.429 --> 00:14:15.110
for people to learn.

00:14:16.263 --> 00:14:18.583
listening to JP with Christine, I was like,

00:14:18.703 --> 00:14:20.325
oh, you are in the messy stage.

00:14:20.705 --> 00:14:21.884
People can relate to you.

00:14:21.945 --> 00:14:23.806
People are afraid of where

00:14:23.846 --> 00:14:24.826
you are and you're doing it.

00:14:25.125 --> 00:14:25.986
So I told her, I'm like,

00:14:26.006 --> 00:14:26.866
you have to come back on in

00:14:26.907 --> 00:14:27.846
three months and we need to

00:14:27.866 --> 00:14:30.748
do like how far do you go now?

00:14:30.788 --> 00:14:32.208
What's the next three months?

00:14:32.408 --> 00:14:32.969
Because I feel like there's

00:14:32.989 --> 00:14:34.129
a lot of chaos in the first

00:14:34.190 --> 00:14:36.409
year and not that there's not chaos later,

00:14:37.230 --> 00:14:39.312
but you've been in enough

00:14:39.351 --> 00:14:40.192
fights where you're like,

00:14:40.272 --> 00:14:40.971
I know how to accomplish

00:14:40.991 --> 00:14:42.013
this and she's not there

00:14:42.052 --> 00:14:42.852
yet in a good way.

00:14:45.105 --> 00:14:47.846
She's not a North Carolina wake forest.

00:14:47.886 --> 00:14:48.547
So that's the story.

00:14:49.726 --> 00:14:50.326
So yeah,

00:14:50.346 --> 00:14:51.726
I could have charged her money for that,

00:14:51.787 --> 00:14:55.168
but like, I think I got more than I gave.

00:14:56.567 --> 00:14:58.068
Well, just, just to, just to wrap it up,

00:14:58.129 --> 00:14:59.869
if you guys are reaching out to Jim McKay,

00:15:00.649 --> 00:15:02.028
he's valuable, his time,

00:15:02.389 --> 00:15:03.269
and even more so the

00:15:03.309 --> 00:15:05.470
deliverable of what you're asking for.

00:15:05.509 --> 00:15:07.311
If he can provide, you know,

00:15:07.630 --> 00:15:10.811
troubleshoot all that.

00:15:11.171 --> 00:15:13.991
So I doubt myself a ton though.

00:15:15.296 --> 00:15:16.515
I don't like charging people.

00:15:16.876 --> 00:15:18.336
I have no problem charging companies.

00:15:19.157 --> 00:15:20.138
Does that make me an idiot?

00:15:20.918 --> 00:15:21.857
Yeah.

00:15:21.938 --> 00:15:22.578
Really?

00:15:22.759 --> 00:15:23.719
I feel so bad.

00:15:23.798 --> 00:15:24.899
And I bitch about the Peace

00:15:24.919 --> 00:15:27.860
Corps gene and then I do it.

00:15:27.980 --> 00:15:29.181
I'm not going to say who the company is,

00:15:29.280 --> 00:15:30.902
but they have a thirty five

00:15:30.942 --> 00:15:31.861
hundred dollar budget.

00:15:32.422 --> 00:15:33.403
And if I do what they

00:15:33.482 --> 00:15:34.423
actually need to be done,

00:15:35.023 --> 00:15:35.984
I'll be left with like...

00:15:38.019 --> 00:15:39.461
Because like they need so much work.

00:15:39.480 --> 00:15:40.261
Like we have thirty five

00:15:40.282 --> 00:15:42.123
hundred dollars and I'm like, cool.

00:15:42.803 --> 00:15:44.065
And I want them to succeed

00:15:44.105 --> 00:15:45.546
because the idea there is right.

00:15:45.605 --> 00:15:46.567
If they succeed.

00:15:48.869 --> 00:15:50.549
They'll be worth so much more.

00:15:50.590 --> 00:15:51.410
Maybe they'll hire me again,

00:15:51.471 --> 00:15:53.532
but they won't because they value you,

00:15:53.552 --> 00:15:54.432
whatever you value you.

00:15:54.552 --> 00:15:55.573
It's so much easier to give

00:15:55.594 --> 00:15:57.355
advice than to take it and implement it.

00:15:57.416 --> 00:15:57.975
Maybe that's why.

00:15:58.697 --> 00:15:59.738
Yeah.

00:15:59.778 --> 00:16:00.498
How much does it cost for

00:16:00.518 --> 00:16:03.421
Jimmy to say hi to free free point?

00:16:03.520 --> 00:16:04.942
Oh, Scott, that's Scott, right?

00:16:06.317 --> 00:16:07.177
Yeah.

00:16:07.197 --> 00:16:10.139
So talking about this, Dave,

00:16:11.020 --> 00:16:12.402
on the screen right now,

00:16:13.042 --> 00:16:14.462
this is the allergy letter.

00:16:15.303 --> 00:16:15.683
And, you know,

00:16:15.724 --> 00:16:16.585
just I'm not going to read

00:16:16.605 --> 00:16:17.184
this whole thing,

00:16:17.205 --> 00:16:19.447
but basically this is from my allergist.

00:16:20.768 --> 00:16:22.408
It's actually my kid's allergist.

00:16:22.589 --> 00:16:23.769
They're doing an annual

00:16:23.830 --> 00:16:24.730
seven hundred and fifty

00:16:24.750 --> 00:16:27.452
dollar subscription fee to participate.

00:16:27.493 --> 00:16:29.254
Those are the exact words they use.

00:16:29.914 --> 00:16:30.796
They're still going to

00:16:30.855 --> 00:16:33.659
charge for all the services you receive.

00:16:34.041 --> 00:16:36.864
But basically what it is, is, you know,

00:16:36.943 --> 00:16:37.445
I don't know.

00:16:37.565 --> 00:16:38.426
It says annual.

00:16:38.466 --> 00:16:39.967
So every year, seven fifty.

00:16:42.230 --> 00:16:43.692
You had some initial thoughts.

00:16:43.774 --> 00:16:45.054
Let's let's start there.

00:16:45.416 --> 00:16:46.096
What are you thinking?

00:16:47.553 --> 00:16:48.114
So first of all,

00:16:48.134 --> 00:16:49.195
thank you for sharing this.

00:16:49.956 --> 00:16:51.956
I think more of us, more clinicians,

00:16:52.017 --> 00:16:53.238
more practice owners need

00:16:53.258 --> 00:16:54.318
to see what's out there.

00:16:55.080 --> 00:16:56.341
What are other practices doing?

00:16:57.041 --> 00:16:57.562
I don't know.

00:16:57.581 --> 00:16:58.442
You can fill in the gaps,

00:16:58.481 --> 00:16:59.923
but I'm assuming it kind of

00:16:59.942 --> 00:17:01.224
looks like the fact that it's,

00:17:01.244 --> 00:17:02.605
I don't know, multiple things.

00:17:03.086 --> 00:17:04.567
There's three physicians at the bottom,

00:17:04.846 --> 00:17:06.827
three MDs, nice letterhead.

00:17:07.128 --> 00:17:08.108
I'm just assuming it's an

00:17:08.148 --> 00:17:08.970
established practice.

00:17:08.990 --> 00:17:10.351
So that's interesting.

00:17:10.871 --> 00:17:12.813
They specifically mentioned no Medicare,

00:17:12.893 --> 00:17:14.874
no workers comp or

00:17:15.862 --> 00:17:16.503
commercial insurance,

00:17:16.523 --> 00:17:18.930
they list specifically that

00:17:18.950 --> 00:17:19.872
we're not accepting or

00:17:19.912 --> 00:17:21.717
billing any of these payers anymore.

00:17:22.773 --> 00:17:24.115
And yeah, got a haircut.

00:17:24.154 --> 00:17:24.615
Thank you, Will.

00:17:26.176 --> 00:17:28.458
So I love I love this

00:17:28.979 --> 00:17:30.259
sharing this letter because

00:17:31.079 --> 00:17:33.721
more of the in our world

00:17:33.782 --> 00:17:35.384
and in your groups and all that,

00:17:35.423 --> 00:17:36.223
like they get to kind of

00:17:36.243 --> 00:17:37.144
see what else is out there.

00:17:37.285 --> 00:17:40.307
All they have to do is, you know,

00:17:40.407 --> 00:17:41.307
you can expand on this.

00:17:41.347 --> 00:17:42.548
You can of course,

00:17:42.588 --> 00:17:43.569
we're going to get into the

00:17:43.670 --> 00:17:44.911
nitty gritty of like, all right, well,

00:17:44.931 --> 00:17:45.672
then how much is this

00:17:45.711 --> 00:17:48.032
allergy practice going to charge for?

00:17:48.913 --> 00:17:50.714
just consult and then you

00:17:50.734 --> 00:17:51.454
know charge a little bit

00:17:51.494 --> 00:17:53.815
more for um like the

00:17:53.894 --> 00:17:55.036
allergy testing of course

00:17:55.296 --> 00:17:56.855
and you know the allergy

00:17:56.875 --> 00:17:57.817
shots are already out of

00:17:57.856 --> 00:17:58.636
pocket I think for most

00:17:58.676 --> 00:17:59.916
insurances but we can get

00:17:59.957 --> 00:18:02.998
into it but um I love it I

00:18:03.077 --> 00:18:05.219
am also like I said really interested in

00:18:05.979 --> 00:18:07.000
six to twelve months from now?

00:18:07.140 --> 00:18:09.061
Like, how is it going?

00:18:09.521 --> 00:18:11.604
You know, maybe we need to send, you know,

00:18:11.644 --> 00:18:13.445
Tony's son just to just to

00:18:13.486 --> 00:18:14.646
do like a walkthrough visit

00:18:14.666 --> 00:18:16.228
or something just like and

00:18:16.268 --> 00:18:17.789
we ask him like, hey, is it busy?

00:18:18.069 --> 00:18:19.351
Like, do they look less stressed?

00:18:19.371 --> 00:18:20.332
Do they have less paperwork

00:18:20.372 --> 00:18:20.893
on the counter?

00:18:20.932 --> 00:18:23.054
Like, I'm just I'm a I'm a nerd.

00:18:23.075 --> 00:18:24.415
Like, I want to I want to find out, like,

00:18:24.675 --> 00:18:25.817
is it like so much better there?

00:18:25.836 --> 00:18:27.538
Are they like happier or like,

00:18:27.598 --> 00:18:28.519
is it any different from

00:18:28.538 --> 00:18:29.339
the patient side?

00:18:29.400 --> 00:18:30.141
Those are the things that

00:18:30.161 --> 00:18:31.301
are kind of swirling around my head.

00:18:31.541 --> 00:18:33.103
Can we talk about their logo though?

00:18:33.143 --> 00:18:34.003
Like literally like

00:18:34.124 --> 00:18:35.184
Bernstein allergy group.

00:18:35.224 --> 00:18:36.266
It's in ragweed.

00:18:36.665 --> 00:18:38.067
Like it's, it's like weeds.

00:18:38.167 --> 00:18:40.388
Like that's, that's understanding your,

00:18:40.409 --> 00:18:41.049
your audience.

00:18:41.430 --> 00:18:41.830
I actually,

00:18:41.891 --> 00:18:43.592
there was a great like foot and

00:18:43.652 --> 00:18:46.534
ankle surgeon in the, in the DC Arlington,

00:18:47.095 --> 00:18:47.955
Virginia area.

00:18:48.615 --> 00:18:50.538
And it was like a map of

00:18:50.577 --> 00:18:51.679
like all the counties and,

00:18:52.631 --> 00:18:54.291
in bones and it looked like the ankle.

00:18:54.311 --> 00:18:54.772
And I was like,

00:18:54.972 --> 00:18:56.493
someone paid a little extra

00:18:56.753 --> 00:18:57.755
and most people are going

00:18:57.775 --> 00:18:58.455
to miss the joke.

00:18:58.556 --> 00:19:00.336
The people who get it talk

00:19:00.356 --> 00:19:01.337
about it ten years later.

00:19:01.357 --> 00:19:03.160
And I was like, that nailed it.

00:19:03.200 --> 00:19:04.820
So what was that thing called?

00:19:04.921 --> 00:19:07.002
Like for if you want to buy

00:19:07.063 --> 00:19:08.423
season tickets for the Giants,

00:19:08.443 --> 00:19:11.586
it's like a seat, a seat license, a seat.

00:19:11.826 --> 00:19:13.208
So you have to buy a license

00:19:13.448 --> 00:19:14.429
to save your seat,

00:19:15.269 --> 00:19:17.070
your spot in line to then

00:19:17.912 --> 00:19:20.294
for the right to then buy tickets.

00:19:21.525 --> 00:19:22.645
It's just a fee, right?

00:19:23.105 --> 00:19:25.446
But how you frame it is like, well,

00:19:25.467 --> 00:19:26.307
you need the license.

00:19:26.407 --> 00:19:27.607
And then the license has

00:19:27.688 --> 00:19:30.609
value because if you buy the license,

00:19:30.630 --> 00:19:31.569
and I don't know how the license works.

00:19:31.589 --> 00:19:32.471
Is it a one-time fee?

00:19:32.490 --> 00:19:34.231
It can't be an every year fee.

00:19:34.551 --> 00:19:36.752
It's like a down payment on real estate.

00:19:36.893 --> 00:19:38.554
It's like, here's the down payment,

00:19:38.614 --> 00:19:39.574
and then you could pay every year.

00:19:39.954 --> 00:19:42.296
So it's like the Giants were

00:19:42.316 --> 00:19:43.576
the first ones that I heard did it.

00:19:43.596 --> 00:19:44.176
I'm not saying they were the

00:19:44.217 --> 00:19:44.896
first ones that did it.

00:19:45.136 --> 00:19:45.517
But they were like,

00:19:45.537 --> 00:19:46.438
you have to pay a license,

00:19:46.758 --> 00:19:48.098
and then you pay for the season tickets.

00:19:48.179 --> 00:19:50.299
And the license was like, I paid for it.

00:19:51.257 --> 00:19:52.657
And then every year, of course,

00:19:52.698 --> 00:19:54.078
season tickets go up a little bit.

00:19:54.338 --> 00:19:55.480
I'm going to continue to pay that.

00:19:56.000 --> 00:19:58.541
But you owned the license,

00:19:58.781 --> 00:20:00.603
and then you could sell the

00:20:00.702 --> 00:20:02.344
license later on because

00:20:02.824 --> 00:20:03.664
they ain't really putting

00:20:03.744 --> 00:20:05.645
more seats in Giant Stadium

00:20:05.665 --> 00:20:06.707
or whatever the hell we're calling it now,

00:20:06.767 --> 00:20:07.446
MetLife Stadium.

00:20:08.788 --> 00:20:10.249
So that was an interesting angle.

00:20:10.328 --> 00:20:12.109
I thought this was similar to that,

00:20:12.170 --> 00:20:13.772
which is –

00:20:13.290 --> 00:20:14.192
This is a retainer.

00:20:14.271 --> 00:20:15.313
Like lawyers have been doing

00:20:15.333 --> 00:20:16.433
this for decades.

00:20:16.473 --> 00:20:17.013
Like this is,

00:20:17.515 --> 00:20:18.895
this is going back to Jimmy

00:20:18.915 --> 00:20:20.637
loves pyramids and Venn diagrams, right?

00:20:20.678 --> 00:20:23.140
Very visual, but you're selling access.

00:20:23.440 --> 00:20:24.922
Like, this is like, you have to,

00:20:25.442 --> 00:20:26.482
you have to be a member of

00:20:26.522 --> 00:20:28.464
the club and to be a member of the club.

00:20:28.484 --> 00:20:29.546
There ain't no club unless

00:20:29.586 --> 00:20:30.386
everybody sort of throws

00:20:30.426 --> 00:20:32.229
some money in to cover our

00:20:32.249 --> 00:20:33.410
costs and do this.

00:20:33.569 --> 00:20:33.930
And that's,

00:20:34.471 --> 00:20:35.471
you feel better when you have

00:20:35.531 --> 00:20:36.492
access to a lawyer,

00:20:36.613 --> 00:20:37.373
you feel better when you

00:20:37.393 --> 00:20:39.095
have access to someone, right?

00:20:39.275 --> 00:20:41.236
So I think this is, if you have allergies,

00:20:41.736 --> 00:20:43.236
I mean, obviously some of you guys do,

00:20:43.296 --> 00:20:43.435
right?

00:20:43.455 --> 00:20:43.935
Your kids do.

00:20:44.395 --> 00:20:45.616
Dude, allergies suck.

00:20:46.037 --> 00:20:46.717
And if you had to wait an

00:20:46.777 --> 00:20:49.678
extra day or week, that sucks.

00:20:50.097 --> 00:20:51.298
So they under, I mean, I don't know.

00:20:51.597 --> 00:20:52.118
I don't know how this is

00:20:52.138 --> 00:20:52.679
going to play out.

00:20:52.699 --> 00:20:53.838
My prediction is I think it

00:20:53.858 --> 00:20:55.739
will play out well because

00:20:55.839 --> 00:20:56.359
I don't know what the

00:20:56.380 --> 00:20:57.160
attrition rate will be.

00:20:57.259 --> 00:20:58.039
They're going to lose twenty

00:20:58.059 --> 00:20:59.119
percent of people and say, you know what?

00:20:59.480 --> 00:20:59.800
Screw you.

00:21:00.141 --> 00:21:00.480
Awesome.

00:21:00.560 --> 00:21:01.580
Those people probably were

00:21:01.661 --> 00:21:02.820
they weren't invested anyway,

00:21:03.161 --> 00:21:03.862
and that's OK.

00:21:04.862 --> 00:21:05.602
Now, hold on a second.

00:21:05.761 --> 00:21:06.721
In the did they say they

00:21:06.741 --> 00:21:08.442
were going to add anything into this?

00:21:10.476 --> 00:21:11.136
I don't recall.

00:21:11.636 --> 00:21:12.557
Subscription fee.

00:21:12.938 --> 00:21:13.659
I wouldn't have called it a

00:21:13.699 --> 00:21:14.398
subscription fee.

00:21:14.459 --> 00:21:15.079
I would have called it like

00:21:15.099 --> 00:21:16.901
a retainer or something cute like that.

00:21:17.281 --> 00:21:18.321
There will be a cap on

00:21:18.402 --> 00:21:19.663
limiting the number of patients.

00:21:20.263 --> 00:21:21.044
Scarcity.

00:21:21.365 --> 00:21:21.984
Exclusively.

00:21:22.445 --> 00:21:22.986
Scarcity.

00:21:23.185 --> 00:21:23.586
Smart.

00:21:24.007 --> 00:21:24.846
Our new practice model

00:21:24.866 --> 00:21:25.988
exists for primary care doctors.

00:21:26.709 --> 00:21:28.009
I think they had too many words.

00:21:28.089 --> 00:21:28.289
I mean,

00:21:28.309 --> 00:21:30.231
I would give very few notes on this

00:21:30.332 --> 00:21:30.612
email.

00:21:30.692 --> 00:21:31.532
I would have done it less.

00:21:32.713 --> 00:21:34.736
I would have added what you get from this.

00:21:34.855 --> 00:21:36.218
I would have been like, with this,

00:21:36.298 --> 00:21:37.118
you get an eight hundred

00:21:37.159 --> 00:21:37.919
number and you will get

00:21:37.939 --> 00:21:40.082
called back within eight, six hours,

00:21:40.402 --> 00:21:41.502
no matter what time of day.

00:21:41.522 --> 00:21:42.064
I don't know.

00:21:42.084 --> 00:21:45.847
We can guarantee like less waiting time.

00:21:46.067 --> 00:21:47.910
If you're a member, you skip the line,

00:21:47.950 --> 00:21:48.211
right?

00:21:48.230 --> 00:21:48.891
Like why?

00:21:49.192 --> 00:21:50.933
Why is Disney's Fast Pass?

00:21:52.269 --> 00:21:54.270
thing why is tsa pre-check

00:21:54.451 --> 00:21:55.932
almost at this point not

00:21:55.951 --> 00:21:56.833
even worth it because it's

00:21:56.873 --> 00:21:57.874
like everybody's got you

00:21:57.894 --> 00:21:58.513
know if you go to the

00:21:58.554 --> 00:21:59.434
airport you're a busy

00:21:59.474 --> 00:22:00.174
airport like a lot of

00:22:00.194 --> 00:22:02.135
people have it but best I

00:22:02.175 --> 00:22:03.576
forget what tsa pre-check

00:22:03.596 --> 00:22:04.778
was best hundred and fifty

00:22:04.798 --> 00:22:07.140
bucks of my life uh so far

00:22:07.220 --> 00:22:08.701
but so I don't know I think

00:22:08.740 --> 00:22:10.422
it's a brilliant move I

00:22:10.461 --> 00:22:11.602
would love is there I would

00:22:11.622 --> 00:22:12.962
love to know from anybody

00:22:13.042 --> 00:22:14.483
out there in pt do you guys

00:22:14.503 --> 00:22:15.924
know any any people in our

00:22:15.964 --> 00:22:16.846
profession that are doing this

00:22:17.596 --> 00:22:19.557
So let's talk about that first.

00:22:19.938 --> 00:22:20.917
A couple of the mistakes

00:22:20.938 --> 00:22:21.958
that I think they made,

00:22:21.998 --> 00:22:24.058
like big missed opportunities.

00:22:24.179 --> 00:22:25.118
I think they went like,

00:22:25.138 --> 00:22:26.400
it's ridiculous to say

00:22:26.500 --> 00:22:27.500
seven fifty a year.

00:22:27.559 --> 00:22:28.640
Why even bother?

00:22:29.280 --> 00:22:30.780
This is one of those deals

00:22:30.820 --> 00:22:31.580
where it should have been a

00:22:31.641 --> 00:22:32.961
minimum five thousand,

00:22:33.041 --> 00:22:34.041
probably should have been

00:22:34.122 --> 00:22:35.642
upwards of ten to fifteen

00:22:35.682 --> 00:22:36.522
or twenty thousand.

00:22:36.903 --> 00:22:37.222
Wow.

00:22:38.042 --> 00:22:39.564
If if you're going to swing,

00:22:39.624 --> 00:22:41.463
swing big like this was a

00:22:41.564 --> 00:22:43.305
scared move on their part.

00:22:44.244 --> 00:22:47.386
Because you need some major

00:22:47.426 --> 00:22:49.969
kind of change to make it

00:22:49.989 --> 00:22:51.250
worth your while, you know,

00:22:51.289 --> 00:22:52.371
seven hundred and fifty dollars.

00:22:52.411 --> 00:22:54.231
Like I charge one hundred dollars a month,

00:22:54.332 --> 00:22:55.353
twelve hundred dollars a

00:22:55.393 --> 00:22:57.974
year for some of the things that I do.

00:22:58.035 --> 00:23:00.277
And that nobody even blinks at that.

00:23:01.277 --> 00:23:02.377
Seven hundred and fifty a

00:23:02.417 --> 00:23:03.858
year is just it's not enough.

00:23:04.098 --> 00:23:05.140
I think they messed up there.

00:23:05.180 --> 00:23:06.961
I think like you guys said, go ahead,

00:23:06.981 --> 00:23:07.102
Dave.

00:23:09.204 --> 00:23:09.546
I agree.

00:23:09.685 --> 00:23:10.949
I think they're trying to be

00:23:10.989 --> 00:23:11.630
half pregnant.

00:23:11.650 --> 00:23:13.574
They're dipping their toe into this.

00:23:14.174 --> 00:23:16.660
And they're like, we're kind of... They...

00:23:18.608 --> 00:23:21.150
They can have models on a spreadsheet,

00:23:21.190 --> 00:23:22.590
on a Google sheet, whatever,

00:23:22.790 --> 00:23:23.291
with numbers.

00:23:23.311 --> 00:23:23.912
And like Jimmy said,

00:23:24.392 --> 00:23:26.733
they're going to project

00:23:26.753 --> 00:23:27.854
how many people are going to drop off,

00:23:27.933 --> 00:23:29.894
or how many people of the

00:23:29.914 --> 00:23:30.836
current base are going to

00:23:30.875 --> 00:23:32.876
actually convert and pay the seven-fifty.

00:23:33.277 --> 00:23:34.678
And they want to capture

00:23:34.758 --> 00:23:35.459
more of those people.

00:23:35.798 --> 00:23:37.400
So next year,

00:23:38.220 --> 00:23:39.500
it'll be two or three grand maybe.

00:23:40.233 --> 00:23:41.634
That's exactly what's going to happen.

00:23:41.654 --> 00:23:42.516
They're proving to

00:23:42.556 --> 00:23:45.617
themselves what they can do.

00:23:45.798 --> 00:23:47.519
And each year it's going to go up.

00:23:47.659 --> 00:23:49.420
And now in three years,

00:23:49.779 --> 00:23:50.381
they're going to be like,

00:23:50.421 --> 00:23:51.501
why didn't we just do this

00:23:51.561 --> 00:23:52.102
the first year?

00:23:52.541 --> 00:23:52.882
You know,

00:23:53.063 --> 00:23:54.564
I think a target should have been

00:23:54.784 --> 00:23:55.903
let's wipe out eighty

00:23:55.963 --> 00:23:56.944
percent of the people that

00:23:56.984 --> 00:23:58.306
are on caseload right now.

00:23:58.986 --> 00:24:01.728
And if we do that, we lose eighty percent.

00:24:01.907 --> 00:24:03.108
But you can provide so much

00:24:03.148 --> 00:24:04.529
charge per year to make up

00:24:04.569 --> 00:24:05.351
the difference.

00:24:05.871 --> 00:24:07.551
And then that's the target

00:24:07.571 --> 00:24:08.633
that I would be looking for.

00:24:09.053 --> 00:24:10.692
uh I agree with you guys way

00:24:10.733 --> 00:24:12.114
too many words like there

00:24:12.374 --> 00:24:13.173
nobody is going to

00:24:13.193 --> 00:24:14.434
understand and comprehend

00:24:14.555 --> 00:24:16.315
all of that stuff I think

00:24:16.335 --> 00:24:17.395
they could have done this

00:24:17.435 --> 00:24:18.715
in like three or four

00:24:18.776 --> 00:24:20.797
bullet points and the

00:24:20.916 --> 00:24:22.217
emphasis should have been

00:24:22.596 --> 00:24:24.377
on we want to provide a

00:24:24.458 --> 00:24:25.978
premium experience this is

00:24:26.018 --> 00:24:28.378
the way we can afford to do that yeah um

00:24:29.288 --> 00:24:29.669
And, you know,

00:24:29.969 --> 00:24:30.630
they could have mentioned

00:24:30.730 --> 00:24:32.450
other other places where

00:24:32.509 --> 00:24:33.471
people could go if they

00:24:33.510 --> 00:24:34.590
don't want to pay the

00:24:34.711 --> 00:24:35.832
fifteen thousand a year.

00:24:36.152 --> 00:24:36.832
Totally fine.

00:24:36.872 --> 00:24:37.893
Like that's that's what we

00:24:37.932 --> 00:24:39.492
do in our clinic when we're

00:24:39.554 --> 00:24:41.394
offering a premium service as we say,

00:24:41.413 --> 00:24:42.674
look, go to the hospital,

00:24:42.755 --> 00:24:43.474
go down the road,

00:24:43.515 --> 00:24:44.955
go to Novocare across the street.

00:24:45.276 --> 00:24:46.537
There are plenty of places

00:24:46.576 --> 00:24:47.557
that will just give you

00:24:47.596 --> 00:24:49.038
what the insurance is paying for.

00:24:49.077 --> 00:24:49.178
Yeah.

00:24:50.898 --> 00:24:51.941
Now I know this group,

00:24:51.980 --> 00:24:52.942
we've been with this group.

00:24:52.961 --> 00:24:55.405
It was one of the early adopters of OIT,

00:24:55.445 --> 00:24:57.188
which is oral immunotherapy.

00:24:57.648 --> 00:25:00.432
So one of our boys has a tree nut allergy.

00:25:00.613 --> 00:25:03.297
We went through like the protocol.

00:25:03.336 --> 00:25:05.179
I mean, we've been with them for years.

00:25:05.680 --> 00:25:06.901
We're not staying with them,

00:25:07.401 --> 00:25:08.681
not just because of the

00:25:08.701 --> 00:25:09.701
seven hundred and fifty,

00:25:09.721 --> 00:25:10.842
just because we don't have

00:25:10.882 --> 00:25:12.403
the need for that anymore.

00:25:12.903 --> 00:25:15.364
We completed two years of OIT.

00:25:15.584 --> 00:25:17.224
My boy is on a maintenance dose.

00:25:17.444 --> 00:25:19.506
He he consumes tree nuts

00:25:19.665 --> 00:25:20.707
once or twice a week.

00:25:22.007 --> 00:25:23.448
He's been stable for

00:25:23.688 --> 00:25:25.328
probably another three or four years.

00:25:25.909 --> 00:25:27.470
So, you know, we just don't need it.

00:25:28.622 --> 00:25:29.762
That being said,

00:25:30.323 --> 00:25:32.045
how can we bring this into

00:25:32.345 --> 00:25:34.165
our world as PTs?

00:25:34.246 --> 00:25:36.428
Go ahead, Jimmy.

00:25:36.488 --> 00:25:36.988
You do.

00:25:37.567 --> 00:25:39.390
You offer people an off-ramp

00:25:39.809 --> 00:25:41.070
out of PT to be able to

00:25:41.151 --> 00:25:43.271
stay and have the things

00:25:43.311 --> 00:25:45.513
that they tasted and felt

00:25:45.594 --> 00:25:46.894
while they were in your clinic.

00:25:47.394 --> 00:25:48.316
You're doing this.

00:25:48.355 --> 00:25:49.737
Maybe not to that degree, but

00:25:50.221 --> 00:25:50.883
Well, that's the thing.

00:25:50.923 --> 00:25:52.084
So I think too many of us

00:25:52.124 --> 00:25:53.025
are like all or none.

00:25:53.065 --> 00:25:54.145
There's nothing in between.

00:25:54.326 --> 00:25:55.686
There's absolutely in between.

00:25:55.747 --> 00:25:56.728
Yes, it's true.

00:25:57.169 --> 00:26:00.692
PT, OT, SLP cannot opt out of Medicare,

00:26:00.711 --> 00:26:02.113
which means we can't enter

00:26:02.133 --> 00:26:03.374
into a private contract

00:26:03.394 --> 00:26:04.796
with a Medicare beneficiary

00:26:05.256 --> 00:26:06.656
for covered services.

00:26:07.357 --> 00:26:09.440
But my argument, just like these guys,

00:26:09.880 --> 00:26:11.361
my argument is the stuff

00:26:11.381 --> 00:26:13.082
that most of us are doing,

00:26:13.563 --> 00:26:15.824
it's not covered by Medicare anyway.

00:26:15.943 --> 00:26:18.346
If it is a covered service, bathing,

00:26:18.385 --> 00:26:20.327
dressing, feeding, grooming,

00:26:21.449 --> 00:26:22.829
self-care in the home,

00:26:22.970 --> 00:26:24.211
if it is a covered service,

00:26:24.230 --> 00:26:25.070
just send them to a

00:26:25.270 --> 00:26:26.813
Medicare contracted PT if

00:26:26.893 --> 00:26:28.473
you can't deliver that service.

00:26:29.183 --> 00:26:30.505
But what most of us are

00:26:30.545 --> 00:26:33.266
doing with motivation and

00:26:33.326 --> 00:26:34.247
encouragement and

00:26:34.287 --> 00:26:35.186
performance and

00:26:35.207 --> 00:26:38.328
accountability and lifestyle change,

00:26:38.608 --> 00:26:39.669
treating and managing

00:26:39.709 --> 00:26:42.130
chronic disease over the long term,

00:26:42.931 --> 00:26:44.571
that's not covered by Medicare.

00:26:44.632 --> 00:26:46.373
Goals related to recreation

00:26:46.432 --> 00:26:47.653
and travel and leisure,

00:26:47.813 --> 00:26:49.013
not covered by Medicare.

00:26:49.513 --> 00:26:51.914
So we absolutely could say, look,

00:26:51.974 --> 00:26:53.575
this is our annual fee.

00:26:53.634 --> 00:26:54.875
It's ten thousand dollars a

00:26:54.915 --> 00:26:56.796
year for that fee.

00:26:56.816 --> 00:26:59.196
You get all of these benefits, including,

00:26:59.656 --> 00:27:01.958
you know, text messaging any time of day,

00:27:02.018 --> 00:27:04.597
twenty four hours a day, telephone calls,

00:27:04.698 --> 00:27:06.578
in-person calls, virtual calls.

00:27:07.439 --> 00:27:09.161
Um, referrals like,

00:27:09.261 --> 00:27:11.223
like I was in the doctor's

00:27:11.284 --> 00:27:12.204
office this morning.

00:27:12.244 --> 00:27:12.505
Shoot.

00:27:13.125 --> 00:27:15.008
I, I, I took a picture here.

00:27:15.148 --> 00:27:15.608
Here's the deal.

00:27:15.648 --> 00:27:16.730
I go into the doctors.

00:27:16.851 --> 00:27:17.692
It's a non-surgical

00:27:17.751 --> 00:27:19.192
orthopedic this morning because my,

00:27:19.314 --> 00:27:21.316
one of my other boys has a

00:27:21.355 --> 00:27:23.397
four week followup for a fractured thumb.

00:27:24.513 --> 00:27:26.596
I'm sitting there, he comes over,

00:27:26.635 --> 00:27:27.376
we're talking.

00:27:27.917 --> 00:27:29.239
I say, hey, you know, okay,

00:27:29.679 --> 00:27:30.700
my boy's doing great.

00:27:31.260 --> 00:27:32.582
But in two seconds,

00:27:33.083 --> 00:27:33.983
I've got a patient coming

00:27:34.003 --> 00:27:35.365
to see you on Thursday.

00:27:35.444 --> 00:27:37.067
This is what's going on for that patient.

00:27:37.106 --> 00:27:38.607
This is what we've done so far.

00:27:38.667 --> 00:27:40.190
This is why she's coming to see you.

00:27:40.569 --> 00:27:41.932
She's seeing you Thursday morning.

00:27:42.652 --> 00:27:45.031
And I've got another patient

00:27:45.311 --> 00:27:46.232
playing football,

00:27:46.373 --> 00:27:47.472
injured his shoulder on

00:27:47.692 --> 00:27:48.732
Friday night's game.

00:27:49.252 --> 00:27:50.353
They want to get in.

00:27:50.492 --> 00:27:51.673
Is there any chance they can

00:27:51.713 --> 00:27:53.433
come see you this Thursday?

00:27:53.473 --> 00:27:55.094
Because they have a game on

00:27:55.173 --> 00:27:56.294
Friday and they want to be

00:27:56.334 --> 00:27:58.095
as close to the Thursday to

00:27:58.115 --> 00:27:59.855
the Friday night game so

00:27:59.894 --> 00:28:01.615
that you can clear him to play.

00:28:02.194 --> 00:28:04.175
I got that boy a seven thirty a.m.

00:28:04.215 --> 00:28:05.635
appointment and my other

00:28:05.675 --> 00:28:06.715
patient is coming to see

00:28:06.736 --> 00:28:07.596
him Thursday anyway.

00:28:08.115 --> 00:28:10.777
So like the point of this is.

00:28:11.517 --> 00:28:13.419
If people were going to join

00:28:13.679 --> 00:28:15.339
my community of patients,

00:28:15.359 --> 00:28:16.580
they're not joining because

00:28:16.621 --> 00:28:18.461
of my extensive physical

00:28:18.501 --> 00:28:19.442
therapy knowledge.

00:28:19.903 --> 00:28:21.183
They are joining because of

00:28:21.223 --> 00:28:22.305
the connections and my

00:28:22.345 --> 00:28:24.346
ability to get them into an orthopedic.

00:28:24.686 --> 00:28:26.248
That might have taken six weeks.

00:28:26.828 --> 00:28:29.351
I can get them in in two days.

00:28:30.131 --> 00:28:30.530
You know,

00:28:30.592 --> 00:28:32.472
like Dave understands this better

00:28:32.512 --> 00:28:33.153
than anyone.

00:28:33.394 --> 00:28:35.455
You're buying access to my Rolodex,

00:28:35.996 --> 00:28:37.116
not just my knowledge.

00:28:37.738 --> 00:28:39.358
But do you advertise that, by the way?

00:28:39.398 --> 00:28:39.539
Like,

00:28:39.559 --> 00:28:41.101
do you put that on any like your

00:28:41.121 --> 00:28:42.541
website or I don't remember

00:28:42.561 --> 00:28:43.123
seeing that anywhere.

00:28:43.143 --> 00:28:43.542
I don't.

00:28:43.663 --> 00:28:44.903
I dropped the ball on that.

00:28:44.983 --> 00:28:45.644
I'm guilty.

00:28:46.645 --> 00:28:49.588
I should like this would be a benefit.

00:28:50.189 --> 00:28:51.590
That would be included

00:28:51.631 --> 00:28:53.313
within the annual fee that

00:28:53.353 --> 00:28:54.334
somebody wants to charge

00:28:54.354 --> 00:28:56.798
that we should put a name to credit.

00:28:56.837 --> 00:28:58.559
Jimmy put a name to it, uh,

00:28:59.661 --> 00:29:00.642
and let people know,

00:29:01.303 --> 00:29:03.125
I guess I just assume like

00:29:03.165 --> 00:29:04.586
people know people at that

00:29:04.666 --> 00:29:05.648
level who are willing to

00:29:05.669 --> 00:29:07.471
pay that money already know, look,

00:29:08.010 --> 00:29:08.971
I have connections.

00:29:09.191 --> 00:29:10.211
I can get you in with any

00:29:10.271 --> 00:29:12.432
orthopedic way faster than

00:29:12.491 --> 00:29:13.711
if you just randomly call

00:29:13.731 --> 00:29:15.012
the office and try to get it.

00:29:15.373 --> 00:29:16.593
There's a guy in Naples

00:29:16.613 --> 00:29:18.574
charging twenty five thousand a year.

00:29:19.013 --> 00:29:20.973
And this is his primary like

00:29:21.173 --> 00:29:23.234
offer is that he can get

00:29:23.295 --> 00:29:25.015
patients into specialists

00:29:25.134 --> 00:29:27.776
within a couple of days because they are.

00:29:27.796 --> 00:29:29.195
Huh?

00:29:29.336 --> 00:29:29.875
Medical match.

00:29:30.096 --> 00:29:30.717
Medical match.

00:29:30.817 --> 00:29:31.376
Totally.

00:29:31.497 --> 00:29:31.836
Yeah.

00:29:33.596 --> 00:29:35.557
I love it.

00:29:35.577 --> 00:29:36.417
What are you thinking, Jimmy?

00:29:37.346 --> 00:29:37.847
I want to know what the

00:29:37.888 --> 00:29:39.496
Jewish term for matchmaker is.

00:29:41.411 --> 00:29:44.252
So I, I, it's a Yenta.

00:29:44.272 --> 00:29:45.513
That's, that's it.

00:29:45.534 --> 00:29:46.315
That's it.

00:29:46.375 --> 00:29:47.355
New Google would tell me,

00:29:47.895 --> 00:29:48.757
I think it's great.

00:29:48.977 --> 00:29:50.298
I think I'm very good at

00:29:50.317 --> 00:29:51.058
telling people that they

00:29:51.078 --> 00:29:51.719
should do this because I

00:29:51.739 --> 00:29:53.059
can see the brilliance in what they do.

00:29:53.500 --> 00:29:54.821
And then I go ahead and not do this.

00:29:55.201 --> 00:29:55.382
Yeah.

00:29:55.422 --> 00:29:58.084
Like so many people like come and they'll,

00:29:58.183 --> 00:29:59.244
I mean, I have no problem.

00:29:59.265 --> 00:30:00.885
Like I'm going to redo my bathroom,

00:30:01.047 --> 00:30:02.086
like shout out to anybody

00:30:02.106 --> 00:30:02.847
in the Northeast who wants

00:30:02.867 --> 00:30:04.108
to come redo my bathroom with me.

00:30:05.069 --> 00:30:06.530
And I actually went into a

00:30:06.590 --> 00:30:07.872
Facebook group and,

00:30:08.051 --> 00:30:10.457
And I live not in New York City.

00:30:10.837 --> 00:30:13.162
So the statement I'm about

00:30:13.201 --> 00:30:14.183
to make and I shared in

00:30:14.223 --> 00:30:15.105
this Facebook group in my

00:30:15.205 --> 00:30:16.048
little itty bitty town in

00:30:16.067 --> 00:30:16.689
upstate New York

00:30:17.693 --> 00:30:19.075
blew up the internet in this

00:30:19.115 --> 00:30:19.816
Facebook group.

00:30:20.576 --> 00:30:21.356
Everybody goes in there and

00:30:21.376 --> 00:30:22.657
they look for like handyman

00:30:22.759 --> 00:30:24.759
or tell people when their yard sale is.

00:30:24.779 --> 00:30:25.721
It's very much a little

00:30:25.760 --> 00:30:27.782
three village Facebook group.

00:30:28.163 --> 00:30:28.963
And I went in there and I

00:30:28.983 --> 00:30:29.785
did the opposite.

00:30:30.025 --> 00:30:30.546
I said,

00:30:31.266 --> 00:30:32.867
I'm looking for the most expensive

00:30:32.907 --> 00:30:34.368
plumber to redo my bathroom.

00:30:34.990 --> 00:30:37.392
And I got, I think you mean cheapest.

00:30:37.531 --> 00:30:39.452
And I think you mean this and this.

00:30:39.473 --> 00:30:39.794
I'm like, no.

00:30:44.490 --> 00:30:46.031
I'm looking for the most expensive.

00:30:46.432 --> 00:30:47.393
Then I will sort out the

00:30:47.432 --> 00:30:48.732
three most expensive and I

00:30:48.772 --> 00:30:49.614
will decide which one of

00:30:49.634 --> 00:30:50.574
those from those three most

00:30:50.614 --> 00:30:51.693
expensive is the best.

00:30:52.194 --> 00:30:53.295
I did not decide to go to

00:30:53.375 --> 00:30:54.796
Amazon and sort by lowest

00:30:54.895 --> 00:30:55.976
to highest price.

00:30:56.435 --> 00:30:58.396
I understood that the market decides.

00:30:58.896 --> 00:31:01.117
And since the whole phrase buy once,

00:31:01.178 --> 00:31:01.917
cry once,

00:31:02.179 --> 00:31:03.679
I would like to pay for a bathroom.

00:31:03.759 --> 00:31:04.779
It's going to hurt no matter what.

00:31:04.940 --> 00:31:05.579
It's going to hurt a little

00:31:05.619 --> 00:31:06.619
more for a great bathroom.

00:31:06.900 --> 00:31:07.861
But three years from now,

00:31:07.881 --> 00:31:08.901
I'm going to have a great bathroom.

00:31:09.601 --> 00:31:10.241
That's my idea.

00:31:11.112 --> 00:31:12.893
So I blew up my Facebook group.

00:31:12.913 --> 00:31:14.273
Did you get any DMs from this?

00:31:14.294 --> 00:31:16.174
Did you get any like... Yeah,

00:31:16.234 --> 00:31:18.057
and my point was, I got a few.

00:31:19.657 --> 00:31:19.938
You know,

00:31:20.438 --> 00:31:21.618
I could charge you whatever you want,

00:31:22.278 --> 00:31:23.420
you know, but I think, I'm like, great,

00:31:23.440 --> 00:31:23.980
you're not good then.

00:31:24.901 --> 00:31:25.801
Because you're telling me

00:31:26.142 --> 00:31:27.343
you don't normally charge

00:31:27.363 --> 00:31:28.063
that because you're

00:31:28.083 --> 00:31:28.864
normally not worth that.

00:31:28.923 --> 00:31:31.144
And I got one guy who said, listen,

00:31:31.265 --> 00:31:31.766
I don't know if I'm the

00:31:31.806 --> 00:31:32.826
kind of guy you're looking for.

00:31:33.166 --> 00:31:34.708
Here's three samples of bathrooms.

00:31:35.107 --> 00:31:35.468
By the way,

00:31:35.528 --> 00:31:36.588
I charged six hundred dollars

00:31:36.648 --> 00:31:37.209
for the eval.

00:31:37.670 --> 00:31:38.509
And I said, found my...

00:31:39.690 --> 00:31:40.971
Found my guy because a

00:31:41.010 --> 00:31:42.112
bathroom like that's like

00:31:42.132 --> 00:31:44.094
charging like twenty five cents.

00:31:44.334 --> 00:31:44.413
No,

00:31:44.473 --> 00:31:46.115
it's like charging like a dime for a

00:31:46.155 --> 00:31:47.297
taste test of an ice cream.

00:31:47.717 --> 00:31:47.977
Right.

00:31:48.136 --> 00:31:49.057
I know what I'm paying for.

00:31:49.117 --> 00:31:49.798
I know what a bathroom is

00:31:49.818 --> 00:31:50.480
probably going to cost.

00:31:51.079 --> 00:31:52.461
And to your guys's earlier

00:31:52.500 --> 00:31:55.364
conversation about Dave's clarity account,

00:31:55.844 --> 00:31:57.144
I pulled it up on the screen.

00:31:57.164 --> 00:31:59.948
The whole idea here is you're right.

00:32:00.028 --> 00:32:01.869
The tire kicker who's not

00:32:01.910 --> 00:32:02.890
going to take the advice

00:32:02.950 --> 00:32:04.951
anyway is not going to pay

00:32:05.112 --> 00:32:06.012
eight dollars and thirty

00:32:06.032 --> 00:32:06.854
three cents a minute.

00:32:07.669 --> 00:32:08.869
But the, you know,

00:32:08.930 --> 00:32:11.030
the employee of a Fortune

00:32:11.070 --> 00:32:12.431
five hundred company who

00:32:12.530 --> 00:32:14.372
needs an expert opinion in

00:32:14.432 --> 00:32:15.673
this specific niche,

00:32:16.373 --> 00:32:17.313
it's a drop in the bucket.

00:32:17.333 --> 00:32:18.013
They're not even going to

00:32:18.074 --> 00:32:20.234
think about hiring Dave for

00:32:20.275 --> 00:32:22.596
an hour to answer their questions.

00:32:23.996 --> 00:32:25.957
The person who needs a

00:32:26.017 --> 00:32:27.857
connection through Dave,

00:32:28.397 --> 00:32:29.278
who can make that

00:32:29.318 --> 00:32:30.838
connection in five to eight

00:32:30.878 --> 00:32:31.859
to fifteen minutes,

00:32:32.380 --> 00:32:33.220
they're not going to think

00:32:33.259 --> 00:32:34.300
twice about that.

00:32:34.961 --> 00:32:37.422
And it's so simple for the

00:32:37.461 --> 00:32:39.804
people who understand, yeah, the pyramid.

00:32:39.824 --> 00:32:40.923
You're showing access and

00:32:40.943 --> 00:32:42.365
you're saving time.

00:32:42.765 --> 00:32:43.486
That's where those things

00:32:43.526 --> 00:32:45.185
lie on that pyramid.

00:32:45.646 --> 00:32:46.767
So I have a crazy idea.

00:32:47.188 --> 00:32:48.167
We didn't plan on this and

00:32:48.188 --> 00:32:49.769
we're thirty two minutes in this podcast.

00:32:51.346 --> 00:32:52.826
Using everything we just said,

00:32:53.307 --> 00:32:54.949
we could do one live stream

00:32:55.469 --> 00:32:57.490
a week for one hour where

00:32:57.569 --> 00:32:58.510
someone paid us the

00:32:58.550 --> 00:33:00.791
equivalent of whatever our, in theory,

00:33:00.832 --> 00:33:03.574
combined Clarity FM calls, right?

00:33:04.075 --> 00:33:06.435
And we're going to do this.

00:33:06.476 --> 00:33:06.875
What's that?

00:33:06.957 --> 00:33:09.498
Either live or we,

00:33:09.917 --> 00:33:10.878
what would someone pay for

00:33:10.919 --> 00:33:12.559
all three of us if they were like, yeah,

00:33:12.599 --> 00:33:13.560
we listen to you for free

00:33:13.580 --> 00:33:14.801
because that's the model, right?

00:33:15.162 --> 00:33:17.282
I go on Instagram and I have

00:33:17.523 --> 00:33:19.884
sexy videos and then I go, by the way,

00:33:20.105 --> 00:33:21.165
I'm on OnlyFans.

00:33:21.746 --> 00:33:22.866
That's the model, right?

00:33:23.928 --> 00:33:24.788
That's the brilliant model.

00:33:24.808 --> 00:33:26.009
Let's give it away on YouTube.

00:33:26.049 --> 00:33:26.951
Give it away on LinkedIn.

00:33:26.971 --> 00:33:27.592
And by the way,

00:33:27.632 --> 00:33:28.532
you get enough people going,

00:33:28.992 --> 00:33:29.413
you know what?

00:33:29.452 --> 00:33:29.794
Fine.

00:33:30.294 --> 00:33:31.275
I know you can do what you

00:33:31.295 --> 00:33:34.538
do because you showed it off twice a week,

00:33:34.577 --> 00:33:35.719
every week for nine years.

00:33:36.239 --> 00:33:37.119
So in theory,

00:33:37.339 --> 00:33:38.201
if someone were looking to

00:33:38.661 --> 00:33:39.923
whatever the hell is our

00:33:39.962 --> 00:33:41.463
combined efforts would do,

00:33:41.903 --> 00:33:43.586
it's a mishmash or the A-team.

00:33:44.909 --> 00:33:46.068
Which one of us is B.A.

00:33:46.088 --> 00:33:46.730
Baracus?

00:33:46.789 --> 00:33:48.390
Which one of us is Mr. T?

00:33:48.670 --> 00:33:49.691
Half the audience says no.

00:33:49.711 --> 00:33:50.711
They're like, what do you mean,

00:33:50.730 --> 00:33:51.451
Bradley Cooper?

00:33:51.851 --> 00:33:52.571
I don't know who that is.

00:33:52.592 --> 00:33:53.112
A team.

00:33:53.751 --> 00:33:54.731
Yeah, a team.

00:33:55.031 --> 00:33:55.512
A team.

00:33:56.073 --> 00:33:58.273
A funny story there.

00:33:58.314 --> 00:34:01.055
But in theory, that would work, right?

00:34:01.315 --> 00:34:03.214
We'll charge you X to do it in private.

00:34:03.275 --> 00:34:05.375
We'll charge you X minus

00:34:05.855 --> 00:34:07.237
twenty five percent if we

00:34:07.257 --> 00:34:08.157
can live stream it, too.

00:34:08.476 --> 00:34:09.157
I make that deal.

00:34:09.177 --> 00:34:10.637
If someone asks me to go on their podcast.

00:34:10.737 --> 00:34:11.297
Absolutely.

00:34:11.577 --> 00:34:13.398
But within a week of you airing it first.

00:34:13.918 --> 00:34:14.599
You have to give me the

00:34:14.679 --> 00:34:16.940
audio because I just spent

00:34:16.960 --> 00:34:18.460
an hour of my time spitting fire.

00:34:18.521 --> 00:34:19.260
Why wouldn't I share that

00:34:19.280 --> 00:34:20.581
with the people that listen

00:34:20.601 --> 00:34:21.161
to me already?

00:34:21.202 --> 00:34:24.463
Why would I not use that myself?

00:34:24.503 --> 00:34:26.384
So this is a perfect segue.

00:34:27.963 --> 00:34:28.224
Jimmy,

00:34:28.264 --> 00:34:30.304
if you can get the screenshot from

00:34:30.364 --> 00:34:31.445
my YouTube video.

00:34:32.300 --> 00:34:32.940
You know,

00:34:33.161 --> 00:34:35.242
what Jimmy's describing is kind

00:34:35.302 --> 00:34:36.623
of what I've been pitching

00:34:36.884 --> 00:34:39.045
to anyone who's willing to listen.

00:34:39.085 --> 00:34:41.106
And I put a post on LinkedIn

00:34:41.746 --> 00:34:42.927
on the screen right now.

00:34:43.027 --> 00:34:44.628
This is a YouTube short.

00:34:45.329 --> 00:34:47.150
It's roughly ten days old.

00:34:47.650 --> 00:34:49.012
You can see the graph if

00:34:49.032 --> 00:34:50.373
you're watching on YouTube.

00:34:50.432 --> 00:34:51.733
It goes, you know, flat.

00:34:51.753 --> 00:34:53.315
I mean, it was a couple hundred views.

00:34:53.695 --> 00:34:55.556
And then right around day six,

00:34:55.976 --> 00:34:58.237
we were hit sitting at six thousand views,

00:34:58.257 --> 00:34:59.438
which is amazing for one of

00:34:59.478 --> 00:35:00.280
my YouTube shorts.

00:35:00.559 --> 00:35:02.001
This is a short on my short.

00:35:03.001 --> 00:35:03.541
it's a short.

00:35:03.742 --> 00:35:04.083
Yep.

00:35:04.463 --> 00:35:05.083
Uh,

00:35:05.103 --> 00:35:07.025
this is on my knee replacement channel.

00:35:07.166 --> 00:35:09.068
And then for whatever happened,

00:35:09.108 --> 00:35:10.889
if you read what YouTube is telling me,

00:35:10.969 --> 00:35:11.449
wow,

00:35:12.010 --> 00:35:15.014
you got way more views and your short

00:35:15.313 --> 00:35:18.056
is getting shared more than usual.

00:35:18.978 --> 00:35:20.219
Um, it blew up.

00:35:21.382 --> 00:35:22.503
It was accumulating two

00:35:22.523 --> 00:35:23.985
thousand views an hour.

00:35:24.364 --> 00:35:25.166
It's at one hundred and

00:35:25.226 --> 00:35:26.867
seventy nine thousand views

00:35:26.887 --> 00:35:28.268
at around the ten day mark.

00:35:29.710 --> 00:35:31.471
Hundreds and hundreds of comments,

00:35:31.811 --> 00:35:33.132
thousands and thousands of

00:35:33.213 --> 00:35:34.313
thumbs up likes.

00:35:35.335 --> 00:35:37.577
But my point in this is, you know,

00:35:37.858 --> 00:35:39.039
between the affiliate

00:35:39.079 --> 00:35:40.780
income that a video like

00:35:40.800 --> 00:35:41.840
that's going to generate,

00:35:42.960 --> 00:35:45.282
the opportunity for that

00:35:45.322 --> 00:35:46.983
was part of a paid campaign.

00:35:47.023 --> 00:35:48.625
I was paid to create videos

00:35:48.664 --> 00:35:50.746
for this specific chairlift device.

00:35:51.306 --> 00:35:52.527
So I generated the money

00:35:52.568 --> 00:35:54.528
from being paid to create the video.

00:35:55.108 --> 00:35:56.869
I generated money from the

00:35:56.929 --> 00:35:58.692
patient who is receiving

00:35:58.771 --> 00:36:00.333
billable services in my

00:36:00.373 --> 00:36:01.634
physical therapy clinic who

00:36:01.693 --> 00:36:03.355
did sign a social media

00:36:03.375 --> 00:36:04.715
HIPAA compliant release form.

00:36:06.016 --> 00:36:08.137
I'm being, you know, growing my channel.

00:36:08.177 --> 00:36:08.976
That one video,

00:36:09.036 --> 00:36:11.038
that thirty four second

00:36:11.057 --> 00:36:12.518
video has generated over

00:36:12.599 --> 00:36:16.300
six hundred subscribers to my channel.

00:36:16.400 --> 00:36:19.141
It's just crazy how much that is growing.

00:36:19.201 --> 00:36:20.581
And to Jimmy's point,

00:36:21.141 --> 00:36:23.181
we should not only rely on

00:36:23.262 --> 00:36:25.443
insurance reimbursement for monetization.

00:36:26.003 --> 00:36:26.202
Right.

00:36:26.222 --> 00:36:27.423
And I think we all understand that.

00:36:27.443 --> 00:36:27.764
And Jimmy,

00:36:27.824 --> 00:36:28.983
I do want to talk about your

00:36:29.083 --> 00:36:30.945
post about selling products.

00:36:31.644 --> 00:36:34.128
But this to me is where all

00:36:34.188 --> 00:36:35.509
of the future revenue for

00:36:35.548 --> 00:36:36.911
my business is going to come from.

00:36:37.030 --> 00:36:38.853
My business will be fully

00:36:38.893 --> 00:36:42.536
funded through YouTube and

00:36:42.637 --> 00:36:45.880
affiliate income and social media.

00:36:46.380 --> 00:36:47.822
Any pennies I get from the

00:36:47.862 --> 00:36:48.862
insurance company,

00:36:49.623 --> 00:36:51.005
it's just going to be like

00:36:51.085 --> 00:36:51.786
icing on the cake.

00:36:51.806 --> 00:36:52.867
It's just bonus time.

00:36:53.277 --> 00:36:53.916
Yeah.

00:36:53.956 --> 00:36:55.418
So as yours was going crazy,

00:36:55.577 --> 00:36:56.898
I had one not as crazy,

00:36:56.938 --> 00:36:58.639
but this was a short that I created.

00:36:58.918 --> 00:37:00.420
And you can see, like, I just love, like,

00:37:00.440 --> 00:37:00.940
it doesn't matter.

00:37:00.980 --> 00:37:02.380
Don't even look at how many views.

00:37:02.880 --> 00:37:03.940
Five hundred and seventy seven.

00:37:04.300 --> 00:37:05.882
Look at the typical above average.

00:37:05.902 --> 00:37:06.722
Right.

00:37:06.762 --> 00:37:09.523
So when I see when I see your graph.

00:37:10.003 --> 00:37:11.443
right it did nothing for

00:37:11.623 --> 00:37:13.103
nine days or eight days and

00:37:13.123 --> 00:37:15.324
then why I don't know

00:37:15.864 --> 00:37:17.784
hashtag algorithms this

00:37:17.804 --> 00:37:18.684
looks like it's flattening

00:37:18.824 --> 00:37:19.684
off but then in the last

00:37:19.744 --> 00:37:20.605
forty eight hours I had

00:37:20.644 --> 00:37:21.905
another couple of spikes so

00:37:21.925 --> 00:37:23.045
like again the algorithm is

00:37:23.065 --> 00:37:24.465
not working against you I'm

00:37:24.485 --> 00:37:25.025
not saying I haven't

00:37:25.065 --> 00:37:26.485
figured out the algorithm

00:37:26.505 --> 00:37:27.985
is working for itself so

00:37:28.166 --> 00:37:29.085
figure out what it's

00:37:29.106 --> 00:37:30.867
looking to try to do so

00:37:30.967 --> 00:37:31.947
your thing was blowing off

00:37:32.226 --> 00:37:33.646
uh blowing up so did you

00:37:33.686 --> 00:37:37.507
did I showed you this video didn't I what

00:37:38.684 --> 00:37:40.043
I'm going to share this tab instead.

00:37:40.565 --> 00:37:42.125
So have you seen these types

00:37:42.144 --> 00:37:44.246
of videos online before?

00:37:44.646 --> 00:37:46.326
It's sort of like, how come I can't share?

00:37:46.786 --> 00:37:48.106
There we go.

00:37:48.226 --> 00:37:50.166
Essentially, it's like text on screen.

00:37:50.686 --> 00:37:55.588
Sorry, I don't know why this is delayed.

00:37:55.628 --> 00:37:56.548
Like text on screen.

00:37:57.858 --> 00:37:59.721
There's a computer operated voice.

00:37:59.860 --> 00:38:01.222
It's a voiceover, right?

00:38:01.543 --> 00:38:02.664
And then like the background

00:38:02.684 --> 00:38:04.447
video is like someone playing this weird,

00:38:04.507 --> 00:38:06.250
like Minecrafty video game,

00:38:06.791 --> 00:38:08.393
but you have to sort of pay attention.

00:38:08.853 --> 00:38:11.077
I created this in probably ninety seconds.

00:38:12.219 --> 00:38:13.259
And it's gotten me seven

00:38:13.340 --> 00:38:14.500
hours of watch time.

00:38:15.199 --> 00:38:17.061
So what I did was I went to Reddit.

00:38:17.681 --> 00:38:18.621
I went to the physical

00:38:18.661 --> 00:38:20.302
therapy thread in Reddit.

00:38:21.182 --> 00:38:23.264
I found like crazy patient stories.

00:38:23.543 --> 00:38:25.445
I copied and pasted one into this app.

00:38:26.005 --> 00:38:28.045
Took me a minute or two to make the story.

00:38:28.706 --> 00:38:29.927
And then it read it for me

00:38:29.987 --> 00:38:31.507
and put this weird video behind it.

00:38:31.666 --> 00:38:32.527
And then I got-

00:38:34.820 --> 00:38:35.260
Wow.

00:38:36.081 --> 00:38:37.083
I made three of these and

00:38:37.103 --> 00:38:38.264
they all did pretty much

00:38:38.545 --> 00:38:41.086
the same in terms of views.

00:38:41.768 --> 00:38:42.909
So if I keep doing that,

00:38:42.929 --> 00:38:43.989
I'm telling YouTube like

00:38:44.090 --> 00:38:45.992
who likes my stuff and that's a help.

00:38:47.554 --> 00:38:48.934
You know, that, that brings in my,

00:38:49.375 --> 00:38:51.755
like the idea of going into

00:38:51.775 --> 00:38:53.016
my total knee replacement

00:38:53.056 --> 00:38:55.097
support group on Facebook,

00:38:55.117 --> 00:38:57.257
grabbing some of the longer posts,

00:38:57.878 --> 00:39:00.157
putting it into, you know, Hey Jen,

00:39:00.197 --> 00:39:03.619
or any of the audio generators, uh,

00:39:03.780 --> 00:39:04.699
at scale.

00:39:04.960 --> 00:39:05.719
And just, I mean,

00:39:05.760 --> 00:39:07.141
there are tens of thousands

00:39:07.201 --> 00:39:08.561
of posts going through that

00:39:08.601 --> 00:39:09.722
group every single year.

00:39:10.742 --> 00:39:12.623
You absolutely could create

00:39:12.802 --> 00:39:14.403
a faceless YouTube channel.

00:39:14.503 --> 00:39:16.465
Just focus on sharing these

00:39:16.505 --> 00:39:17.545
kinds of posts.

00:39:18.365 --> 00:39:20.025
Do it condition specific so

00:39:20.065 --> 00:39:21.887
that when somebody comes to that channel,

00:39:22.327 --> 00:39:23.268
here's something about

00:39:23.367 --> 00:39:24.588
their knee condition.

00:39:25.228 --> 00:39:27.250
The next video is in a shoulder condition.

00:39:27.289 --> 00:39:28.769
It's all knee conditions.

00:39:30.030 --> 00:39:31.010
That would be a huge

00:39:31.070 --> 00:39:32.251
opportunity for somebody

00:39:32.291 --> 00:39:33.853
who just wanted to create

00:39:33.893 --> 00:39:34.572
YouTube revenue.

00:39:35.914 --> 00:39:37.275
I hope somebody steals this

00:39:37.614 --> 00:39:38.516
but they wouldn't even have

00:39:38.556 --> 00:39:40.016
to go through all those

00:39:40.036 --> 00:39:40.838
different steps I'm

00:39:40.858 --> 00:39:41.699
bringing it up right now on

00:39:41.719 --> 00:39:42.719
the screen like you

00:39:42.739 --> 00:39:43.360
wouldn't even have to go

00:39:43.400 --> 00:39:44.161
through all those steps

00:39:44.300 --> 00:39:45.302
like somebody thought about

00:39:45.362 --> 00:39:46.922
this this is the inside

00:39:46.983 --> 00:39:49.244
look at video ai so video

00:39:49.304 --> 00:39:50.806
ai usually I drop in after

00:39:50.827 --> 00:39:51.586
this episode I'm going to

00:39:51.606 --> 00:39:52.887
drop this in this this

00:39:52.927 --> 00:39:53.869
video from this live stream

00:39:53.889 --> 00:39:54.590
I'm going to drop it in and

00:39:54.630 --> 00:39:55.630
find a few clips and then

00:39:55.650 --> 00:39:56.992
share this via my social platforms

00:39:58.007 --> 00:39:59.827
it now does this like number one,

00:39:59.867 --> 00:40:01.329
it'll generate your own script.

00:40:01.429 --> 00:40:01.969
So if I was like,

00:40:02.028 --> 00:40:03.030
write me a story from the

00:40:03.070 --> 00:40:04.911
patient perspective of a

00:40:04.990 --> 00:40:06.431
funny story with a twist

00:40:06.490 --> 00:40:07.831
about somebody who had a knee replacement,

00:40:08.052 --> 00:40:09.193
it'll generate the script.

00:40:10.530 --> 00:40:11.730
Or you just add your own

00:40:11.789 --> 00:40:12.891
script and drop it.

00:40:13.331 --> 00:40:14.771
So I would add the script here.

00:40:15.411 --> 00:40:16.032
I continue.

00:40:16.251 --> 00:40:16.871
Now it's like, hey,

00:40:16.952 --> 00:40:18.271
what voiceover voice do you want?

00:40:18.291 --> 00:40:20.373
It is not so important to know everything.

00:40:20.432 --> 00:40:21.733
What background do you want?

00:40:21.833 --> 00:40:22.974
I'll create that for you.

00:40:23.333 --> 00:40:25.054
So someone already saw that and was like,

00:40:25.134 --> 00:40:25.454
duh,

00:40:25.753 --> 00:40:26.954
I'll make it nice and easy because

00:40:26.994 --> 00:40:28.275
video AI was like paying

00:40:28.315 --> 00:40:30.755
attention to their audience and did that.

00:40:30.956 --> 00:40:31.775
So you wouldn't even need to

00:40:31.795 --> 00:40:32.416
know the tech.

00:40:32.695 --> 00:40:33.277
It's already there.

00:40:33.817 --> 00:40:34.097
By the way,

00:40:34.117 --> 00:40:35.416
I have an affiliate code for video AI.

00:40:35.657 --> 00:40:37.777
You can DM me now at jimmyaptpodcast.com.

00:40:38.860 --> 00:40:39.940
So here's my question for

00:40:39.981 --> 00:40:40.561
both of you guys.

00:40:40.601 --> 00:40:43.382
Hang on one sec, Dave.

00:40:43.961 --> 00:40:45.702
The majority of therapists

00:40:45.922 --> 00:40:47.063
aren't ever going to see

00:40:47.083 --> 00:40:48.003
this episode because

00:40:48.023 --> 00:40:49.485
they're too busy treating patients.

00:40:49.505 --> 00:40:50.965
They're too busy on the hamster wheel.

00:40:51.005 --> 00:40:52.565
They can't keep their head above water.

00:40:52.606 --> 00:40:54.586
They're slowly drowning in a

00:40:54.626 --> 00:40:55.327
puddle of water.

00:40:56.407 --> 00:40:58.889
A couple people are watching this,

00:40:58.909 --> 00:41:00.170
going to listen to it,

00:41:00.710 --> 00:41:03.472
but such a huge part of the

00:41:03.532 --> 00:41:05.072
population of our peers,

00:41:05.092 --> 00:41:06.333
they're just so busy.

00:41:06.373 --> 00:41:07.534
They don't have time to think.

00:41:07.574 --> 00:41:10.576
They don't even know these tools exist.

00:41:10.755 --> 00:41:13.097
How do we get the information to them?

00:41:13.137 --> 00:41:14.398
How do we disseminate it and

00:41:14.418 --> 00:41:17.039
help them find some freedom?

00:41:17.079 --> 00:41:17.179
Dave,

00:41:17.199 --> 00:41:18.199
you were going to say something

00:41:18.219 --> 00:41:19.081
before I cut you off.

00:41:20.902 --> 00:41:21.983
I hope I'm wrong here.

00:41:23.304 --> 00:41:25.284
I think it's crazy, Tony,

00:41:25.324 --> 00:41:26.806
for you to think that your

00:41:26.945 --> 00:41:28.007
main income is going to

00:41:28.027 --> 00:41:32.809
come from these silly videos online.

00:41:32.929 --> 00:41:33.668
I hope I'm wrong.

00:41:34.969 --> 00:41:36.911
I love all this nerdy video

00:41:37.010 --> 00:41:38.172
tech stuff to...

00:41:39.719 --> 00:41:41.179
generate awareness,

00:41:41.239 --> 00:41:42.599
kind of like the Gary Vee stuff, right?

00:41:42.619 --> 00:41:44.041
Like Gary Vee puts all this stuff out,

00:41:44.601 --> 00:41:45.762
but the whole intent is to

00:41:45.802 --> 00:41:47.222
like continue to build

00:41:47.262 --> 00:41:48.523
brand and awareness.

00:41:48.623 --> 00:41:50.764
And then when he writes a new book,

00:41:50.784 --> 00:41:51.605
which also takes a lot of

00:41:51.625 --> 00:41:53.344
skill and time and all that effort,

00:41:53.425 --> 00:41:55.346
everything, he writes a new book,

00:41:55.385 --> 00:41:57.126
it becomes a New York Times bestseller.

00:41:57.827 --> 00:41:58.827
And he uses all of this

00:41:58.867 --> 00:42:01.429
consumer video stuff that he does for,

00:42:01.548 --> 00:42:02.730
you know, to get in front of consumers.

00:42:03.650 --> 00:42:04.829
and then he uses that data

00:42:04.891 --> 00:42:05.911
and then he goes to you

00:42:05.931 --> 00:42:06.891
know gillette and all these

00:42:06.911 --> 00:42:08.851
like big brands and says

00:42:08.891 --> 00:42:09.771
you know here like

00:42:09.791 --> 00:42:11.112
obviously we're specialists

00:42:11.172 --> 00:42:13.054
in getting attention and

00:42:13.094 --> 00:42:14.873
then he's got huge

00:42:15.313 --> 00:42:16.574
multi-million dollar deals

00:42:16.594 --> 00:42:19.936
and clients for uh for what

00:42:19.976 --> 00:42:20.815
they do with vayner media

00:42:20.896 --> 00:42:21.856
and vaynerx and all that

00:42:21.876 --> 00:42:22.817
and then he can invest in

00:42:22.856 --> 00:42:24.797
companies and all that he

00:42:24.858 --> 00:42:27.318
makes his money with the off

00:42:28.302 --> 00:42:30.106
Offline activities.

00:42:30.588 --> 00:42:31.490
Offline deals.

00:42:31.710 --> 00:42:34.597
Offline engagements.

00:42:36.282 --> 00:42:36.661
I just...

00:42:38.193 --> 00:42:38.773
I hope I'm wrong.

00:42:38.974 --> 00:42:41.355
And I don't I don't see I don't see,

00:42:41.434 --> 00:42:45.135
you know, a lot of real life colleagues,

00:42:45.175 --> 00:42:47.717
examples where people are making,

00:42:47.996 --> 00:42:48.376
for example,

00:42:48.396 --> 00:42:49.757
the faceless YouTube channels

00:42:49.818 --> 00:42:51.077
and then like they're set for life.

00:42:51.478 --> 00:42:54.719
Like they don't need a an in-person,

00:42:54.800 --> 00:42:55.059
you know,

00:42:55.219 --> 00:42:56.760
business or consulting company

00:42:56.800 --> 00:42:58.021
or or some business that

00:42:58.041 --> 00:42:59.181
can ever operate without them.

00:42:59.240 --> 00:42:59.581
I don't know.

00:42:59.601 --> 00:43:01.762
No, I'm not totally there.

00:43:02.581 --> 00:43:03.463
I agree with you.

00:43:03.663 --> 00:43:05.664
I think this is a revenue

00:43:05.704 --> 00:43:08.128
generator that absolutely

00:43:08.168 --> 00:43:10.068
does need to take the next

00:43:10.108 --> 00:43:12.992
step into the next phase, whether that be,

00:43:13.552 --> 00:43:13.793
okay,

00:43:13.833 --> 00:43:15.273
I've got a YouTube channel that's

00:43:15.293 --> 00:43:16.474
generating a couple hundred

00:43:16.516 --> 00:43:17.777
thousand in revenue a year.

00:43:18.396 --> 00:43:19.438
That is, you know,

00:43:19.858 --> 00:43:21.739
getting information out and

00:43:21.818 --> 00:43:23.420
monetizing patient care in

00:43:23.460 --> 00:43:24.139
a different way.

00:43:24.320 --> 00:43:25.161
Now I'm going to take that

00:43:25.201 --> 00:43:26.021
money and I'm going to go

00:43:26.161 --> 00:43:27.481
invest in businesses.

00:43:27.882 --> 00:43:29.063
I'm going to do other things.

00:43:29.103 --> 00:43:30.043
It's going to open the door

00:43:30.083 --> 00:43:31.164
for bigger projects.

00:43:31.623 --> 00:43:32.523
Yeah.

00:43:32.664 --> 00:43:36.666
Phase one is get the monetization.

00:43:36.746 --> 00:43:38.327
Phase two is what do you do

00:43:38.347 --> 00:43:39.748
with that monetization?

00:43:40.268 --> 00:43:42.710
But on the flip side, I would also say.

00:43:44.012 --> 00:43:45.054
Yeah, Mr. Beast.

00:43:45.313 --> 00:43:46.815
Beast Burger, Beastables,

00:43:46.894 --> 00:43:47.775
all that other stuff.

00:43:47.956 --> 00:43:53.601
Okay, but he is extremely rare.

00:43:53.641 --> 00:43:56.322
There are more people

00:43:56.362 --> 00:43:58.525
ringing the register with a

00:43:58.864 --> 00:44:00.606
therapy business, a consulting business,

00:44:00.885 --> 00:44:02.588
a matchmaking business.

00:44:02.648 --> 00:44:02.987
Now.

00:44:04.068 --> 00:44:04.409
Now.

00:44:04.769 --> 00:44:06.411
I don't know if he's rare,

00:44:06.490 --> 00:44:07.771
but of course he's rare.

00:44:07.871 --> 00:44:08.391
He's first.

00:44:08.672 --> 00:44:08.753
Yeah.

00:44:09.177 --> 00:44:10.237
Doesn't mean he's last, though.

00:44:10.478 --> 00:44:12.498
Doesn't mean it won't shift.

00:44:12.599 --> 00:44:14.519
And I would also say, you know,

00:44:14.940 --> 00:44:17.019
we're talking to clinicians right now.

00:44:17.760 --> 00:44:19.340
I would think if we polled

00:44:19.601 --> 00:44:21.202
the average clinician,

00:44:21.981 --> 00:44:23.081
they would be happy

00:44:23.141 --> 00:44:24.342
replacing one hundred and

00:44:24.382 --> 00:44:25.583
fifty two hundred thousand

00:44:25.623 --> 00:44:28.664
a year with this kind of stuff.

00:44:28.684 --> 00:44:29.384
And I think you can

00:44:29.483 --> 00:44:31.425
absolutely replace a

00:44:31.525 --> 00:44:32.625
hundred and fifty to two

00:44:32.664 --> 00:44:34.166
hundred thousand dollar a

00:44:34.226 --> 00:44:36.327
year income with something

00:44:36.367 --> 00:44:37.567
as simple as social media.

00:44:39.400 --> 00:44:40.239
We're not talking about

00:44:40.300 --> 00:44:42.161
millions a year or tens of millions.

00:44:42.900 --> 00:44:44.001
Yeah.

00:44:44.041 --> 00:44:45.322
So, Jimmy, you pulled this up, right?

00:44:45.342 --> 00:44:46.981
You just met with him recently, David?

00:44:47.181 --> 00:44:48.302
I just met him at AOMT,

00:44:48.402 --> 00:44:50.063
but we had interacted a few times before.

00:44:50.222 --> 00:44:52.704
So, like, David might be that guy.

00:44:53.804 --> 00:44:56.824
So here, he puts out amazing videos,

00:44:56.885 --> 00:44:57.085
right?

00:44:57.146 --> 00:44:58.146
He's been doing YouTube

00:44:58.246 --> 00:45:00.226
maybe as long as Tony,

00:45:00.266 --> 00:45:01.086
kind of in that range.

00:45:01.106 --> 00:45:01.487
Yeah.

00:45:02.052 --> 00:45:03.873
I would love for people to

00:45:03.932 --> 00:45:05.353
share the way that I shared

00:45:05.432 --> 00:45:07.574
my google uh my google ads

00:45:07.833 --> 00:45:09.393
like no one does that right

00:45:09.454 --> 00:45:10.253
I showed like I'm like

00:45:10.313 --> 00:45:11.614
here's how much I have

00:45:11.675 --> 00:45:12.835
spent in you know per month

00:45:12.914 --> 00:45:13.894
and and per year and all

00:45:13.914 --> 00:45:16.096
that and and all that so

00:45:16.115 --> 00:45:17.516
like I would love for the

00:45:17.655 --> 00:45:18.916
the david mid-owls of the

00:45:18.936 --> 00:45:20.237
world or you know like to

00:45:20.257 --> 00:45:21.516
be like okay whatever it

00:45:21.556 --> 00:45:22.518
was six hundred whatever

00:45:22.577 --> 00:45:23.557
thousand subscribers

00:45:24.952 --> 00:45:25.594
I would be curious.

00:45:26.094 --> 00:45:27.755
I would want to know what

00:45:27.875 --> 00:45:28.835
amount of money comes from

00:45:28.856 --> 00:45:30.836
this YouTube channel, just from the ads,

00:45:30.878 --> 00:45:33.559
just from the actual videos,

00:45:34.099 --> 00:45:35.021
as opposed to how much

00:45:35.061 --> 00:45:36.681
comes from the in-person treatments.

00:45:36.802 --> 00:45:37.943
And it's going to be at

00:45:37.983 --> 00:45:39.643
least seventy five percent of his income,

00:45:39.704 --> 00:45:41.746
if not ninety percent comes

00:45:41.766 --> 00:45:42.806
from the in-person therapy.

00:45:43.407 --> 00:45:43.606
I would.

00:45:43.626 --> 00:45:44.447
No way.

00:45:44.507 --> 00:45:44.887
No way.

00:45:44.947 --> 00:45:45.248
No way.

00:45:45.288 --> 00:45:47.088
No way.

00:45:47.108 --> 00:45:48.690
So what's what's what's what

00:45:48.710 --> 00:45:50.351
do you think of his total income?

00:45:52.228 --> 00:45:52.750
Sorry, Jimmy,

00:45:52.809 --> 00:45:53.650
I know you're trying to get

00:45:53.710 --> 00:45:55.653
in here with the numbers

00:45:55.673 --> 00:45:57.597
that I see on his YouTube

00:45:57.617 --> 00:45:59.960
channel with other video

00:46:00.000 --> 00:46:01.882
content and with what Jimmy

00:46:01.922 --> 00:46:03.405
just showed with courses

00:46:03.445 --> 00:46:05.447
and stuff that he's got on the website.

00:46:06.362 --> 00:46:10.164
I bet he's not even I bet he's ninety ten.

00:46:10.523 --> 00:46:12.264
Ninety percent of his net

00:46:12.284 --> 00:46:14.244
profit comes from online

00:46:14.284 --> 00:46:15.985
content and video.

00:46:16.405 --> 00:46:18.364
Ten percent comes from patient care,

00:46:18.585 --> 00:46:19.085
if that.

00:46:19.445 --> 00:46:20.885
And then even the patient

00:46:20.905 --> 00:46:22.746
care that comes in is

00:46:22.806 --> 00:46:24.146
probably from the content.

00:46:24.646 --> 00:46:26.666
Do you know what I mean?

00:46:26.686 --> 00:46:27.706
So it's like.

00:46:27.786 --> 00:46:27.887
Right.

00:46:27.907 --> 00:46:29.266
But it's but it's monetized

00:46:29.646 --> 00:46:32.088
in person for most practices.

00:46:32.547 --> 00:46:34.327
But not at not at a sixty dollar copay.

00:46:36.311 --> 00:46:37.632
Do you know what I mean?

00:46:37.851 --> 00:46:39.432
Like he's charging more because people,

00:46:39.572 --> 00:46:41.134
his radius is not El Paso.

00:46:41.733 --> 00:46:42.715
It's like Stu McGill.

00:46:43.014 --> 00:46:43.775
I had Stu McGill on my

00:46:43.815 --> 00:46:45.697
podcast before Huberman.

00:46:46.237 --> 00:46:47.277
I don't want to brag or anything,

00:46:47.297 --> 00:46:47.938
but back when I was a

00:46:47.978 --> 00:46:49.599
student in PT school, I had McGill.

00:46:49.838 --> 00:46:50.739
I was very confused.

00:46:50.759 --> 00:46:52.981
I should resurface that episode.

00:46:53.661 --> 00:46:54.601
But he would say how people

00:46:54.621 --> 00:46:57.222
would fly from Europe

00:46:57.242 --> 00:46:58.324
because he would write books.

00:46:58.384 --> 00:46:58.503
I mean,

00:46:58.523 --> 00:47:00.485
he was writing PDFs back before

00:47:00.525 --> 00:47:01.465
people were making videos.

00:47:02.974 --> 00:47:03.876
So I would say,

00:47:04.295 --> 00:47:08.297
is he monetizing PT or is

00:47:08.338 --> 00:47:09.719
he monetizing attention he

00:47:09.759 --> 00:47:13.880
got from ads or content or

00:47:13.940 --> 00:47:15.400
books or appearance on Huberman?

00:47:17.827 --> 00:47:19.708
But to Dave's credit, like Dave's saying,

00:47:19.768 --> 00:47:20.007
okay,

00:47:20.047 --> 00:47:21.768
so now what does he do with that money?

00:47:21.829 --> 00:47:23.610
Like, where is that money going?

00:47:24.731 --> 00:47:25.811
I have no idea,

00:47:25.891 --> 00:47:27.992
but I have to think he's generating,

00:47:28.032 --> 00:47:30.375
you know, six figures of net profit.

00:47:31.094 --> 00:47:32.695
What is he doing with that money?

00:47:32.715 --> 00:47:33.856
Is it going into real estate?

00:47:33.916 --> 00:47:34.956
Is it going into stocks?

00:47:35.016 --> 00:47:36.777
Is it going into, you know,

00:47:37.298 --> 00:47:38.539
is he doing brand deals

00:47:38.579 --> 00:47:40.039
where he's got equity in

00:47:40.400 --> 00:47:41.501
startup companies?

00:47:42.521 --> 00:47:44.083
Did you guys talk about any of that,

00:47:44.123 --> 00:47:44.382
Jimmy?

00:47:45.244 --> 00:47:45.704
Stu McGill?

00:47:46.402 --> 00:47:48.342
No, no, the El Paso guy.

00:47:48.664 --> 00:47:49.704
We talked about it a little bit.

00:47:50.623 --> 00:47:51.503
I don't want to say what we

00:47:51.543 --> 00:47:52.945
talked about because it's not my story,

00:47:53.105 --> 00:47:54.025
but I've invited him on.

00:47:54.144 --> 00:47:55.844
So if he wants to talk about that, he can.

00:47:55.945 --> 00:47:57.246
So anything you haven't

00:47:57.326 --> 00:47:58.266
interviewed him yet.

00:47:58.326 --> 00:47:59.085
I haven't interviewed him yet.

00:47:59.146 --> 00:48:01.086
No, we had a drink at a bar.

00:48:01.146 --> 00:48:02.487
So I, I don't people,

00:48:02.626 --> 00:48:04.106
what people know about me is I talk a lot,

00:48:04.387 --> 00:48:05.768
but if you tell me something at a bar,

00:48:06.088 --> 00:48:07.367
I don't go and live stream it.

00:48:07.387 --> 00:48:08.447
So yeah,

00:48:08.487 --> 00:48:10.168
I would have him tell how much he

00:48:10.188 --> 00:48:11.068
wants to tell about that.

00:48:12.369 --> 00:48:13.150
Yeah, yeah, no, absolutely.

00:48:13.190 --> 00:48:14.172
You know what I would love to see?

00:48:14.251 --> 00:48:17.876
Someone like David to put it

00:48:17.916 --> 00:48:19.538
as a paid course, make it, I don't know,

00:48:19.599 --> 00:48:20.139
fifty dollars,

00:48:20.179 --> 00:48:21.199
make it one hundred dollars, whatever.

00:48:22.041 --> 00:48:23.643
And say, no, I'm just saying, no,

00:48:24.063 --> 00:48:25.585
I'm saying the course is.

00:48:26.266 --> 00:48:27.367
I'm going to show you my backend.

00:48:27.527 --> 00:48:28.947
I'm going to show you how much,

00:48:29.608 --> 00:48:30.547
how much I make from

00:48:30.648 --> 00:48:32.309
YouTube versus how much I

00:48:32.349 --> 00:48:33.528
make from in-person treatment,

00:48:33.568 --> 00:48:35.050
whatever that now, of course,

00:48:35.090 --> 00:48:36.130
Tony would advocate like

00:48:36.150 --> 00:48:37.690
that should actually be on YouTube,

00:48:37.710 --> 00:48:38.952
like publicly, it should be available.

00:48:39.592 --> 00:48:41.152
Um, because at least for me, I want to,

00:48:41.172 --> 00:48:42.373
I want to kind of see like what,

00:48:42.414 --> 00:48:43.253
what's possible, what's,

00:48:43.333 --> 00:48:43.893
what's out there.

00:48:44.434 --> 00:48:48.295
Um,

00:48:48.356 --> 00:48:50.436
mastermind for clinicians on helping

00:48:50.476 --> 00:48:52.197
clinicians go from, you know,

00:48:52.277 --> 00:48:53.338
stress and overwhelm and

00:48:54.485 --> 00:48:55.385
We've talked about this.

00:48:55.585 --> 00:48:55.846
Sorry, Dave,

00:48:55.865 --> 00:48:56.485
you're cutting out a little bit.

00:48:56.505 --> 00:48:57.505
I didn't mean to step on you.

00:48:57.626 --> 00:48:58.467
We've talked about this.

00:48:58.547 --> 00:48:59.387
I've talked about like, hey,

00:48:59.407 --> 00:49:00.487
what if we did a one day

00:49:00.527 --> 00:49:01.748
creator con just for

00:49:02.327 --> 00:49:03.329
healthcare professionals?

00:49:03.349 --> 00:49:04.809
I would go a little wider than PTs.

00:49:05.329 --> 00:49:06.989
My question is like, would people buy it?

00:49:07.949 --> 00:49:08.650
I think we should put up a

00:49:08.690 --> 00:49:09.471
website and say the

00:49:09.510 --> 00:49:10.592
ticket's a thousand bucks,

00:49:10.612 --> 00:49:11.512
but we're going to provide

00:49:11.572 --> 00:49:12.811
five thousand dollars in value.

00:49:12.831 --> 00:49:13.432
It's going to be we're going

00:49:13.532 --> 00:49:14.552
to get I'm going to go get

00:49:15.092 --> 00:49:16.713
the best Instagram person we know.

00:49:16.733 --> 00:49:17.494
I'm going to go get the best

00:49:17.713 --> 00:49:18.875
ads person as well.

00:49:20.559 --> 00:49:21.041
chimes in.

00:49:21.081 --> 00:49:22.163
We'll get an ads person.

00:49:22.182 --> 00:49:23.043
We'll get a finance person.

00:49:23.505 --> 00:49:24.206
Who are your things?

00:49:24.586 --> 00:49:25.489
We wouldn't necessarily get

00:49:25.528 --> 00:49:26.389
paid for the content.

00:49:26.530 --> 00:49:27.532
We get paid because we got

00:49:27.952 --> 00:49:28.733
everybody together.

00:49:29.434 --> 00:49:30.257
He's seen quite a few of the

00:49:30.317 --> 00:49:31.278
influencer content creative

00:49:31.298 --> 00:49:32.019
business and they don't

00:49:32.059 --> 00:49:33.222
make nearly what people think.

00:49:34.391 --> 00:49:35.672
And thank you, Will Boyd.

00:49:35.713 --> 00:49:38.295
That is what I am suggesting.

00:49:38.315 --> 00:49:39.516
That's exactly what I'm talking about.

00:49:39.536 --> 00:49:41.398
I don't have specific numbers,

00:49:41.458 --> 00:49:42.498
but that is my hunch.

00:49:42.898 --> 00:49:44.260
We're still early.

00:49:44.300 --> 00:49:45.981
This is still early.

00:49:46.081 --> 00:49:46.702
We're still very early.

00:49:46.722 --> 00:49:49.344
I know, but we're talking about right now.

00:49:49.385 --> 00:49:50.405
Are we going to talk about

00:49:50.445 --> 00:49:51.085
three years from now,

00:49:51.186 --> 00:49:51.827
five years from now?

00:49:52.266 --> 00:49:53.447
That's why we invest money now.

00:49:53.467 --> 00:49:54.407
We invest money and time and

00:49:54.447 --> 00:49:55.927
effort and skills now.

00:49:56.248 --> 00:49:57.228
And I, I agree.

00:49:57.248 --> 00:49:57.989
It should, I agree.

00:49:58.028 --> 00:49:58.869
It should be happening.

00:49:59.188 --> 00:49:59.730
I agree.

00:50:00.190 --> 00:50:00.409
Yes.

00:50:00.449 --> 00:50:01.309
That's what Tony's saying.

00:50:01.369 --> 00:50:03.130
He's like, this can be, he said,

00:50:03.210 --> 00:50:04.331
there will be a practice.

00:50:04.351 --> 00:50:05.210
There's somebody in PT

00:50:05.231 --> 00:50:06.532
school now who will make a

00:50:06.592 --> 00:50:08.152
significant portion of their income.

00:50:08.371 --> 00:50:09.432
Look at prehab guys.

00:50:09.733 --> 00:50:10.913
They did it backwards.

00:50:11.974 --> 00:50:12.853
They had an Instagram

00:50:12.873 --> 00:50:14.054
account go hit a million

00:50:15.894 --> 00:50:16.594
garnering attention.

00:50:16.695 --> 00:50:18.155
Now they have a suite of

00:50:18.295 --> 00:50:20.536
clinics in California.

00:50:20.556 --> 00:50:21.416
They did it backwards.

00:50:22.295 --> 00:50:23.396
That's proof of concept, right?

00:50:24.016 --> 00:50:24.436
Real quick,

00:50:24.516 --> 00:50:26.277
Scott did say a few minutes ago,

00:50:27.057 --> 00:50:28.297
Tony is extremely rare.

00:50:28.418 --> 00:50:28.798
Agree?

00:50:29.159 --> 00:50:30.378
Yes, a hundred percent agree.

00:50:30.400 --> 00:50:31.559
A hundred percent agree.

00:50:31.699 --> 00:50:33.481
And he's put in so much work.

00:50:33.541 --> 00:50:36.182
I think more than ninety

00:50:36.242 --> 00:50:37.603
nine point nine percent of

00:50:37.643 --> 00:50:40.184
the clinicians out there will ever do.

00:50:41.286 --> 00:50:43.668
So Will brings up a great point.

00:50:44.628 --> 00:50:46.389
No one talks about opportunity cost.

00:50:46.409 --> 00:50:48.349
You have to run content as a

00:50:48.411 --> 00:50:50.210
business itself to make that work.

00:50:51.331 --> 00:50:53.273
And I'm a massive failure

00:50:53.293 --> 00:50:54.132
when it comes to that.

00:50:54.333 --> 00:50:56.713
I invest a disproportionate amount of time,

00:50:56.835 --> 00:50:57.835
I fully admit it,

00:50:58.534 --> 00:51:01.217
in doing things that are not profitable,

00:51:01.416 --> 00:51:02.336
doing things that will

00:51:02.416 --> 00:51:03.697
never be profitable.

00:51:04.798 --> 00:51:06.340
I took the slowest road.

00:51:06.500 --> 00:51:07.701
I've seen so many other

00:51:07.740 --> 00:51:10.282
content creators blow me away.

00:51:11.123 --> 00:51:13.125
They started way below me

00:51:13.164 --> 00:51:14.726
and they've blown way past me.

00:51:15.686 --> 00:51:16.947
But that being said,

00:51:18.309 --> 00:51:19.849
my justification in my own

00:51:19.909 --> 00:51:22.032
head is I'm at a

00:51:22.092 --> 00:51:23.873
comfortable level financially.

00:51:25.233 --> 00:51:26.635
I've been extremely

00:51:26.695 --> 00:51:29.097
fortunate in multiple ways,

00:51:29.137 --> 00:51:30.378
health and finance and

00:51:30.659 --> 00:51:31.980
family and all those things.

00:51:32.619 --> 00:51:33.699
And I feel like I've been

00:51:33.739 --> 00:51:36.240
sharpening the ax probably way too long,

00:51:36.461 --> 00:51:36.882
you know,

00:51:37.422 --> 00:51:39.342
that at some point I'm going to

00:51:39.382 --> 00:51:40.543
take that swing and chop

00:51:40.583 --> 00:51:42.184
the cherry tree down real quick.

00:51:43.304 --> 00:51:44.264
But yeah, it's true.

00:51:44.664 --> 00:51:47.465
We do put way too much time into things.

00:51:48.126 --> 00:51:49.206
And I think I've always done

00:51:49.246 --> 00:51:50.487
it because it feels safe.

00:51:51.027 --> 00:51:53.007
If I don't hit success,

00:51:53.387 --> 00:51:55.248
but I'm working towards success,

00:51:55.708 --> 00:51:57.130
it feels safe for me.

00:51:57.949 --> 00:51:59.351
If I hit success,

00:51:59.411 --> 00:52:00.652
that gets scary because

00:52:00.891 --> 00:52:03.432
once I hit success on one thing,

00:52:03.472 --> 00:52:04.614
then I feel compelled that

00:52:04.653 --> 00:52:05.954
I have to do it again.

00:52:06.574 --> 00:52:07.936
And I don't know that I can.

00:52:08.215 --> 00:52:09.416
So I will say there's a

00:52:09.476 --> 00:52:10.836
little bit of insecurity

00:52:11.157 --> 00:52:12.818
and self-preservation and

00:52:13.018 --> 00:52:15.340
ego that comes into working

00:52:15.400 --> 00:52:16.800
hard and staying busy but

00:52:16.880 --> 00:52:18.322
never becoming successful.

00:52:18.922 --> 00:52:20.583
That's a comfortable place for me.

00:52:20.722 --> 00:52:22.003
And I'm trying really hard

00:52:22.043 --> 00:52:24.045
for myself to push out of

00:52:24.085 --> 00:52:25.987
that comfort zone and say, okay,

00:52:26.027 --> 00:52:27.226
let's take the next step.

00:52:27.246 --> 00:52:28.608
Let's move to the next level.

00:52:28.648 --> 00:52:30.068
And let's really kind of

00:52:30.489 --> 00:52:32.210
test these skills that I've

00:52:32.251 --> 00:52:36.452
developed over twenty years of practice.

00:52:36.512 --> 00:52:37.833
Another thought or comment

00:52:37.934 --> 00:52:39.414
on this and kind of the whole, you know,

00:52:39.434 --> 00:52:40.536
David Medow and other

00:52:41.416 --> 00:52:42.856
therapists on YouTube doing

00:52:42.876 --> 00:52:43.518
what he's doing.

00:52:44.858 --> 00:52:46.639
Here's why it's extremely dangerous.

00:52:47.900 --> 00:52:49.385
if he gets hit by a bus right now,

00:52:50.737 --> 00:52:52.217
his YouTube channel is done.

00:52:52.717 --> 00:52:55.519
Like even if he's got, you know, no, no,

00:52:55.579 --> 00:52:55.820
it's good.

00:52:55.940 --> 00:52:56.480
Oh, okay.

00:52:56.719 --> 00:52:57.701
It's going to continue to,

00:52:58.081 --> 00:53:00.141
it's going to continue for a little,

00:53:00.181 --> 00:53:00.442
you know,

00:53:00.541 --> 00:53:01.702
eventually YouTube's going to be like,

00:53:01.742 --> 00:53:01.902
well,

00:53:01.943 --> 00:53:03.164
this account's not putting out new

00:53:03.184 --> 00:53:03.543
videos.

00:53:03.603 --> 00:53:05.164
It'll probably throttle the reach down.

00:53:06.405 --> 00:53:06.905
All of a sudden,

00:53:06.945 --> 00:53:09.766
if the YouTube new uploads is zero,

00:53:10.186 --> 00:53:11.288
eventually it's going to get dinged.

00:53:11.427 --> 00:53:12.128
I believe now,

00:53:12.148 --> 00:53:13.648
of course he can be residual income,

00:53:14.130 --> 00:53:14.889
but is that going to be

00:53:14.909 --> 00:53:16.030
enough for his now

00:53:16.110 --> 00:53:17.972
surviving family or whatever to live on?

00:53:19.813 --> 00:53:20.552
I can't imagine.

00:53:21.112 --> 00:53:21.773
You could sell that.

00:53:22.653 --> 00:53:23.853
That's the thing.

00:53:24.054 --> 00:53:26.135
I would say if he gets hit by a bus,

00:53:26.195 --> 00:53:28.016
his clinic is done.

00:53:28.056 --> 00:53:28.896
Yes, his clinic is done.

00:53:28.936 --> 00:53:31.358
Who's going to buy this YouTube channel?

00:53:31.378 --> 00:53:32.338
There's a lot of people that

00:53:32.358 --> 00:53:33.018
would buy that YouTube channel.

00:53:33.039 --> 00:53:33.619
Anybody who wants to flip it

00:53:33.639 --> 00:53:34.259
to their clinic.

00:53:35.039 --> 00:53:36.000
You can change the name of

00:53:36.019 --> 00:53:38.320
that channel to Brooklyn

00:53:38.360 --> 00:53:39.782
Physical Therapy and you could...

00:53:40.768 --> 00:53:42.010
I mean, look at the model.

00:53:42.371 --> 00:53:43.853
Can you actually change the

00:53:43.974 --> 00:53:45.436
URL like at youtube.com

00:53:45.476 --> 00:53:47.541
slash whatever El Paso PT or what?

00:53:47.561 --> 00:53:48.822
I don't know whatever his thing is.

00:53:51.831 --> 00:53:52.873
I've changed the tag.

00:53:52.913 --> 00:53:55.235
I've changed the URL.

00:53:55.735 --> 00:53:57.297
I've taken breaks for months

00:53:57.356 --> 00:53:58.257
at a time and I still

00:53:58.277 --> 00:53:59.358
continue to generate the

00:53:59.398 --> 00:54:02.320
same revenue that I had.

00:54:02.360 --> 00:54:03.360
That would be an ideal

00:54:03.400 --> 00:54:05.083
candidate for... I don't

00:54:05.103 --> 00:54:06.304
know that another physical

00:54:06.364 --> 00:54:07.724
therapist would buy it

00:54:07.784 --> 00:54:09.925
because the cost of buying

00:54:09.985 --> 00:54:11.327
it would probably be so

00:54:11.407 --> 00:54:14.110
high for another... You need a product.

00:54:14.190 --> 00:54:14.889
What?

00:54:14.969 --> 00:54:15.510
A product.

00:54:16.038 --> 00:54:17.958
Yeah, that's where I would go with it.

00:54:17.998 --> 00:54:19.278
A product company would come

00:54:19.378 --> 00:54:20.719
in and purchase it or a

00:54:20.780 --> 00:54:22.840
media company would come in

00:54:22.900 --> 00:54:25.842
and purchase it and leverage all of that,

00:54:26.001 --> 00:54:26.382
you know,

00:54:26.541 --> 00:54:28.963
history and algorithm into something new.

00:54:30.244 --> 00:54:31.463
How do you guys remember

00:54:32.625 --> 00:54:34.885
before Tony had choose PT first?

00:54:34.905 --> 00:54:36.567
Do you remember get PT first

00:54:36.927 --> 00:54:37.646
from Sean Hagee?

00:54:37.967 --> 00:54:38.286
Yeah.

00:54:38.347 --> 00:54:39.507
Yeah.

00:54:39.588 --> 00:54:39.827
Okay.

00:54:39.947 --> 00:54:40.748
How come no one bought that?

00:54:41.208 --> 00:54:42.028
He stopped working on it.

00:54:42.929 --> 00:54:44.550
So I talked to him about it.

00:54:44.891 --> 00:54:45.411
I wanted it.

00:54:45.751 --> 00:54:46.831
Me too, but go ahead.

00:54:46.871 --> 00:54:47.371
Yep, yep.

00:54:48.331 --> 00:54:48.731
You know,

00:54:49.012 --> 00:54:51.152
it's one of those deals where he

00:54:51.172 --> 00:54:52.413
was very selective about

00:54:52.472 --> 00:54:53.454
what happens to it.

00:54:54.353 --> 00:54:56.094
And I think he would rather

00:54:56.675 --> 00:54:58.496
just see it disappear than

00:54:58.775 --> 00:54:59.916
sell it to someone who is

00:54:59.936 --> 00:55:01.077
going to do something that

00:55:01.237 --> 00:55:02.856
he didn't approve of.

00:55:03.737 --> 00:55:04.637
And he built it.

00:55:04.717 --> 00:55:06.998
So it was his call.

00:55:07.059 --> 00:55:07.579
It was emotion.

00:55:09.445 --> 00:55:11.525
illogical thinking from my

00:55:11.565 --> 00:55:12.487
view it looked like he was

00:55:12.527 --> 00:55:13.586
like I'm gonna put out this

00:55:13.686 --> 00:55:16.007
idea that people should now

00:55:16.047 --> 00:55:17.889
hold on follow me get pt

00:55:17.909 --> 00:55:22.831
first right I think sean

00:55:22.851 --> 00:55:24.211
was great I think what sean

00:55:24.231 --> 00:55:25.253
because I here's the reason

00:55:25.293 --> 00:55:26.253
I can spot what happened

00:55:26.293 --> 00:55:27.454
with get pt first is

00:55:27.634 --> 00:55:28.494
because it's happened to me

00:55:28.534 --> 00:55:30.896
first as as well you put

00:55:30.936 --> 00:55:32.637
out the idea and then you're like ah

00:55:33.757 --> 00:55:34.697
right and then you're like

00:55:34.717 --> 00:55:35.679
you wait for a million

00:55:35.699 --> 00:55:36.699
people to follow you and

00:55:36.739 --> 00:55:37.340
they didn't people were

00:55:37.360 --> 00:55:38.161
just like yeah man we've

00:55:38.181 --> 00:55:38.961
been saying that in

00:55:39.001 --> 00:55:39.802
different ways you bought

00:55:39.842 --> 00:55:41.443
the url and he made some

00:55:41.483 --> 00:55:44.967
content in and it did there

00:55:44.987 --> 00:55:46.148
was no product there it was

00:55:46.168 --> 00:55:47.748
an idea try to sell an idea

00:55:47.829 --> 00:55:52.693
that's hard so dave said

00:55:52.753 --> 00:55:54.614
I'm with you dave someone

00:55:54.635 --> 00:55:56.177
who just had a business

00:55:56.217 --> 00:55:57.458
partner had a heart attack

00:55:57.498 --> 00:55:59.298
did we know this I did

00:56:00.130 --> 00:56:01.413
Did this come out publicly

00:56:01.972 --> 00:56:03.916
before just like a minute ago?

00:56:04.295 --> 00:56:05.217
Like a couple of weeks ago

00:56:05.398 --> 00:56:06.119
or maybe like a week ago.

00:56:06.159 --> 00:56:07.079
Yeah, I saw that.

00:56:07.599 --> 00:56:09.963
So happy off a personal brand.

00:56:10.668 --> 00:56:12.050
Now, what's interesting here, though,

00:56:12.070 --> 00:56:13.451
and Will Boyd,

00:56:13.831 --> 00:56:15.311
I'm happy for you to chime in.

00:56:16.132 --> 00:56:17.193
Twenty years ago,

00:56:17.634 --> 00:56:19.594
when I started my business,

00:56:20.155 --> 00:56:21.695
I said I am never building

00:56:21.715 --> 00:56:23.197
a business on a personal brand.

00:56:23.376 --> 00:56:24.858
I don't want doctors sending

00:56:24.898 --> 00:56:26.139
to Tony Meritato.

00:56:26.259 --> 00:56:27.519
I don't want anybody even

00:56:27.579 --> 00:56:28.920
knowing that I exist.

00:56:29.400 --> 00:56:31.242
I'm building total therapy

00:56:31.302 --> 00:56:33.943
solutions as a generic, you know,

00:56:33.983 --> 00:56:35.324
physical therapy provider.

00:56:35.804 --> 00:56:36.186
Yeah.

00:56:37.085 --> 00:56:38.126
And I would have told every

00:56:38.166 --> 00:56:39.248
single person that came to me,

00:56:39.288 --> 00:56:40.849
do not name it after yourself.

00:56:40.889 --> 00:56:42.070
Do not involve yourself.

00:56:42.090 --> 00:56:43.291
Do not market yourself.

00:56:43.331 --> 00:56:44.952
Like build the business as

00:56:45.052 --> 00:56:46.492
something that will be sold

00:56:46.833 --> 00:56:48.393
down the road separate from you.

00:56:49.315 --> 00:56:50.356
But we live in such a

00:56:50.416 --> 00:56:53.757
different economy today that today,

00:56:53.818 --> 00:56:54.619
like Gary Vee,

00:56:55.719 --> 00:56:55.838
Uh,

00:56:55.858 --> 00:56:57.860
most people don't even know the name of

00:56:57.940 --> 00:56:59.521
Gary V's media company and

00:56:59.541 --> 00:57:00.722
the other stuff that he's got.

00:57:00.782 --> 00:57:02.985
They only know Gary V and he

00:57:03.025 --> 00:57:04.706
has built so much equity

00:57:04.746 --> 00:57:06.467
around himself and his name,

00:57:06.827 --> 00:57:09.090
but his actual business, you know,

00:57:09.670 --> 00:57:10.690
it could be sold.

00:57:10.791 --> 00:57:12.853
It could be like publicly traded,

00:57:12.952 --> 00:57:13.974
all of these things.

00:57:15.068 --> 00:57:15.969
that's what I'm doing.

00:57:16.208 --> 00:57:16.969
I don't want to treat

00:57:17.010 --> 00:57:18.190
patients in the clinic,

00:57:18.590 --> 00:57:20.070
but every piece of content

00:57:20.110 --> 00:57:21.992
you see me put out is about me,

00:57:22.371 --> 00:57:24.072
my philosophy, my personality.

00:57:24.152 --> 00:57:24.992
Like I'm sharing the

00:57:25.032 --> 00:57:27.094
connection with me as an individual,

00:57:27.173 --> 00:57:28.373
even though patients in my

00:57:28.414 --> 00:57:30.195
clinic don't see me, uh,

00:57:30.795 --> 00:57:31.956
unless somebody is out sick

00:57:31.996 --> 00:57:32.675
and I'm covering.

00:57:33.677 --> 00:57:35.177
So I don't know.

00:57:35.317 --> 00:57:37.958
I don't know what the answer is.

00:57:37.998 --> 00:57:39.099
Ooh, nine thirty one.

00:57:39.559 --> 00:57:39.898
Do more.

00:57:39.938 --> 00:57:41.139
All right.

00:57:41.199 --> 00:57:41.719
Parting shots.

00:57:41.739 --> 00:57:44.201
What do you guys got?

00:57:44.240 --> 00:57:44.541
Dave.

00:57:46.670 --> 00:57:47.490
I'm surprised there's no

00:57:47.630 --> 00:57:49.452
moonshine from where you're sitting.

00:57:51.255 --> 00:57:51.876
Too early.

00:57:51.956 --> 00:57:53.137
Too early for the moonshine.

00:57:54.858 --> 00:57:55.679
Parting shots.

00:57:56.320 --> 00:57:57.422
We covered a couple different things.

00:57:57.581 --> 00:58:00.065
I want to go back to the allergist letter.

00:58:02.226 --> 00:58:03.487
I do like the...

00:58:04.545 --> 00:58:06.425
reminder from everyone here

00:58:06.585 --> 00:58:08.746
that in that letter less

00:58:08.786 --> 00:58:10.367
words and a little bit more

00:58:10.568 --> 00:58:12.849
on here's the benefits like

00:58:12.889 --> 00:58:14.309
here's why there was no

00:58:14.369 --> 00:58:15.230
like there was no like

00:58:15.289 --> 00:58:17.150
pre-sale or like really

00:58:17.210 --> 00:58:18.771
like here's the you know

00:58:18.871 --> 00:58:20.331
less waiting list less

00:58:20.371 --> 00:58:21.713
paperwork less I don't know

00:58:21.773 --> 00:58:23.773
bureaucracy less you know

00:58:23.793 --> 00:58:25.054
no authorizations no prior

00:58:25.074 --> 00:58:26.255
authorizations that type of stuff

00:58:27.396 --> 00:58:29.637
get you in, in whatever, twenty four hours,

00:58:29.677 --> 00:58:31.177
forty eight hours, those types of things,

00:58:31.438 --> 00:58:32.579
the things that consumers

00:58:32.599 --> 00:58:33.219
really care about.

00:58:33.420 --> 00:58:34.420
And I didn't mention earlier,

00:58:34.481 --> 00:58:35.541
but one of my best friends

00:58:35.601 --> 00:58:36.302
is an allergist.

00:58:36.943 --> 00:58:38.164
I've done the allergist,

00:58:38.304 --> 00:58:39.105
the allergy testing,

00:58:39.125 --> 00:58:41.505
like the little things on your skin.

00:58:41.686 --> 00:58:41.806
And

00:58:42.898 --> 00:58:43.117
you know,

00:58:43.257 --> 00:58:45.259
like there are ways to optimize that.

00:58:45.298 --> 00:58:46.958
Like whether it's like, uh,

00:58:46.978 --> 00:58:47.978
like a TV in the room,

00:58:48.059 --> 00:58:48.960
cause like you sit there

00:58:49.039 --> 00:58:49.940
and like now your arm,

00:58:50.019 --> 00:58:51.559
your arms are itching, right?

00:58:51.599 --> 00:58:52.079
Like, I don't know.

00:58:52.119 --> 00:58:53.081
Or you bring in like some

00:58:53.101 --> 00:58:54.161
tea or coffee or whatever.

00:58:54.240 --> 00:58:54.900
And like the insurance

00:58:54.920 --> 00:58:55.721
practice can't do that,

00:58:55.760 --> 00:58:57.121
but a concierge or like a

00:58:57.661 --> 00:58:59.561
out of pocket allergy practice like this,

00:58:59.641 --> 00:59:00.782
now they might be able to do that.

00:59:00.822 --> 00:59:02.483
Like TVs, uh, I don't know,

00:59:02.523 --> 00:59:04.143
VR goggles from vestibular

00:59:04.204 --> 00:59:06.143
first to watch some, you know,

00:59:06.164 --> 00:59:07.824
I don't know, to do some VR games.

00:59:07.844 --> 00:59:08.425
I don't know, whatever.

00:59:08.844 --> 00:59:08.965
It's

00:59:09.244 --> 00:59:11.467
some tea, some, some Brooklyn bagels,

00:59:11.527 --> 00:59:12.469
like those types of things.

00:59:12.849 --> 00:59:13.829
So I don't know.

00:59:13.849 --> 00:59:15.172
I think we'll cover this in

00:59:15.192 --> 00:59:16.652
future episodes around like

00:59:16.833 --> 00:59:19.036
how else we can optimize

00:59:19.056 --> 00:59:20.036
that experience for our

00:59:20.077 --> 00:59:20.958
patients and clients.

00:59:21.137 --> 00:59:22.278
If we're going completely

00:59:22.300 --> 00:59:23.840
out of pocket or concierge

00:59:23.860 --> 00:59:24.461
or subscription,

00:59:24.481 --> 00:59:25.222
whatever you want to call it.

00:59:25.969 --> 00:59:27.371
Yeah, mine is the same.

00:59:27.510 --> 00:59:28.471
Sticking with that.

00:59:28.630 --> 00:59:31.032
Don't ask, can we do this?

00:59:31.251 --> 00:59:32.913
Ask, how can we do this?

00:59:33.472 --> 00:59:35.293
How can we bring that model

00:59:35.434 --> 00:59:36.414
into what we do?

00:59:36.574 --> 00:59:37.835
Why should we bring that

00:59:37.855 --> 00:59:38.675
model into what we do?

00:59:38.695 --> 00:59:40.036
Because nobody watching this

00:59:40.536 --> 00:59:41.277
is a new grad.

00:59:41.317 --> 00:59:42.356
Nobody watching this is an

00:59:42.496 --> 00:59:44.277
average or below average PT.

00:59:45.237 --> 00:59:46.559
So the idea is you shouldn't

00:59:46.579 --> 00:59:48.039
be working for minimum wage

00:59:48.059 --> 00:59:49.079
for the rest of your life.

00:59:49.260 --> 00:59:50.581
Working for an insurance

00:59:50.641 --> 00:59:53.481
provider is working for minimum wage

00:59:54.121 --> 00:59:54.882
It's easy.

00:59:55.902 --> 00:59:57.943
There are some advantages to it.

00:59:57.963 --> 00:59:59.244
But if you really want to

00:59:59.304 --> 01:00:00.784
deliver exceptional care

01:00:00.844 --> 01:00:02.644
and exceptional patient care experience,

01:00:02.945 --> 01:00:04.425
you have to move past that.

01:00:04.744 --> 01:00:06.045
You have to get, you know,

01:00:06.206 --> 01:00:07.865
kind of this kind of, hey,

01:00:07.905 --> 01:00:09.306
we need the revenue to fund

01:00:09.347 --> 01:00:11.007
this so that we can do the

01:00:11.027 --> 01:00:12.588
things that nobody else is able to do.

01:00:13.518 --> 01:00:14.539
I think we are absolute

01:00:14.579 --> 01:00:16.181
hypocrites unless we

01:00:16.262 --> 01:00:17.782
actually start doing this for people.

01:00:18.182 --> 01:00:19.364
Like unless we just did what

01:00:19.384 --> 01:00:20.465
everybody just said, right?

01:00:20.505 --> 01:00:22.887
So where's our, I don't want to,

01:00:23.148 --> 01:00:24.329
where's our mastermind or

01:00:24.349 --> 01:00:25.690
where's our thing actually

01:00:25.730 --> 01:00:26.610
providing something

01:00:27.809 --> 01:00:28.530
for people to do.

01:00:28.590 --> 01:00:29.931
Like we're hypocrites unless

01:00:29.971 --> 01:00:31.150
we do this and sell it to

01:00:31.190 --> 01:00:32.851
the twenty one people watching live.

01:00:33.452 --> 01:00:34.992
I want to sell you a thousand dollars,

01:00:35.012 --> 01:00:35.793
but I want to give you ten

01:00:35.833 --> 01:00:36.992
thousand dollars worth of value.

01:00:37.452 --> 01:00:38.833
I think I think us three on

01:00:38.853 --> 01:00:39.833
the screen are hypocrites

01:00:39.914 --> 01:00:40.574
unless we do that,

01:00:40.853 --> 01:00:41.695
whether it's our own

01:00:41.735 --> 01:00:42.835
version of a media company

01:00:42.855 --> 01:00:43.894
like Barstool Sports or

01:00:45.996 --> 01:00:48.019
the whatever the whatever

01:00:48.039 --> 01:00:49.242
the hell it is we do why

01:00:49.282 --> 01:00:50.362
the hell people listen I

01:00:50.403 --> 01:00:51.385
think we're the last people

01:00:51.405 --> 01:00:52.126
that are going to know why

01:00:52.166 --> 01:00:53.447
people listen ironically

01:00:53.869 --> 01:00:55.050
right is it companionship

01:00:55.110 --> 01:00:56.152
is it just for an idea or

01:00:56.193 --> 01:00:57.815
two I don't know I think I

01:00:57.856 --> 01:00:58.456
feel like we're going to be

01:00:58.476 --> 01:01:00.380
hypocrites unless we do it dave

01:01:01.983 --> 01:01:02.862
Uh, send us,

01:01:03.304 --> 01:01:04.943
send one of us an email or a DM.

01:01:04.963 --> 01:01:05.965
You could find us somewhere online.

01:01:06.025 --> 01:01:07.204
If you guys are interested

01:01:07.364 --> 01:01:10.827
in paying for us to potentially,

01:01:10.927 --> 01:01:11.166
I don't know.

01:01:11.226 --> 01:01:11.947
I think we're floating this

01:01:12.007 --> 01:01:13.788
out there in real time to

01:01:13.947 --> 01:01:15.789
help craft your

01:01:16.309 --> 01:01:18.170
subscription based offer to

01:01:18.190 --> 01:01:18.750
your patients.

01:01:18.829 --> 01:01:21.271
Like the, like the, the retainer model,

01:01:21.291 --> 01:01:22.672
then we can price out like

01:01:22.711 --> 01:01:23.952
your other offerings, whatever.

01:01:24.532 --> 01:01:24.672
Um,

01:01:25.353 --> 01:01:27.034
We'll write maybe the letter, the email,

01:01:27.094 --> 01:01:27.755
that type of stuff.

01:01:27.795 --> 01:01:28.735
We'll make it better than

01:01:28.795 --> 01:01:30.097
the letter that we showed on the screen.

01:01:33.619 --> 01:01:34.440
Two ways to pay.

01:01:34.981 --> 01:01:36.943
We'll figure out what a fair price is,

01:01:37.182 --> 01:01:37.503
fair,

01:01:38.364 --> 01:01:40.186
or fifty percent of that price and

01:01:40.226 --> 01:01:43.088
we can televise everything.

01:01:43.148 --> 01:01:44.329
I'll put my money where my

01:01:44.369 --> 01:01:45.369
mouth is because I think

01:01:45.510 --> 01:01:46.791
taking the taking the money.

01:01:47.947 --> 01:01:50.228
And getting the attention is worth it.

01:01:50.969 --> 01:01:52.309
Cause if we can do it for one person,

01:01:52.409 --> 01:01:52.628
this is,

01:01:52.769 --> 01:01:54.389
you think John Taffer needs to

01:01:54.429 --> 01:01:56.550
knock on one door and ask if his,

01:01:56.731 --> 01:01:59.413
if their bar wants to be improved?

01:01:59.492 --> 01:01:59.652
No.

01:02:00.333 --> 01:02:01.434
Cause he's shown he can do it.

01:02:02.074 --> 01:02:02.875
Ninety-five times.

01:02:03.994 --> 01:02:04.735
I'm willing to do that.

01:02:06.976 --> 01:02:07.637
Tony's not answering,

01:02:07.657 --> 01:02:08.518
which means he loves this

01:02:08.597 --> 01:02:10.038
idea or this idea.

01:02:10.237 --> 01:02:11.438
No, he, I know, I know he loves it.

01:02:11.458 --> 01:02:12.960
It's November fifth, by the way,

01:02:13.239 --> 01:02:14.981
it's November fifth, January one.

01:02:16.038 --> 01:02:16.338
Yes.

01:02:16.498 --> 01:02:18.661
So we could potentially help

01:02:18.842 --> 01:02:19.963
other practices maybe in

01:02:20.003 --> 01:02:21.125
December or get ready to

01:02:21.184 --> 01:02:22.867
launch in January with this.

01:02:24.789 --> 01:02:26.351
And that way you have less

01:02:26.992 --> 01:02:28.514
nervousness because you are

01:02:28.554 --> 01:02:29.516
watching or listening to this.

01:02:29.556 --> 01:02:30.637
And maybe you thought about

01:02:30.677 --> 01:02:31.219
this in the past.

01:02:31.239 --> 01:02:32.179
You'd love this idea.

01:02:32.900 --> 01:02:35.043
But if there was some boxed

01:02:35.322 --> 01:02:37.625
solution with support and all that,

01:02:37.804 --> 01:02:38.706
maybe that, I mean,

01:02:38.786 --> 01:02:39.465
I think that would make for

01:02:39.505 --> 01:02:40.987
great content at the very least.

01:02:41.668 --> 01:02:44.170
And at the very best,

01:02:44.971 --> 01:02:45.690
maybe it could change your

01:02:45.710 --> 01:02:46.771
practice and how you operate.

01:02:46.791 --> 01:02:46.931
I agree.

01:02:46.952 --> 01:02:47.472
All right.

01:02:47.492 --> 01:02:48.233
I got to wrap up because I'm

01:02:48.273 --> 01:02:49.054
going to another call,

01:02:49.253 --> 01:02:53.197
but I say we do this in early January.

01:02:53.217 --> 01:02:53.697
All right.

01:02:53.737 --> 01:02:54.338
Go have a great day.

01:02:54.358 --> 01:02:55.358
We'll talk soon.

01:02:55.378 --> 01:02:55.998
Thanks for listening.

01:02:56.119 --> 01:02:56.719
I appreciate that.