June 23, 2025
From 2 to 162 Clinics: How Smart Marketing Scales Physical Therapy Practices

In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it.
We cover:
- Why every patient experience is a marketing moment
- How to measure ROI without obsessing over it
- Using EMR data to improve campaigns
- Partnering with local communities (not just physicians)
- Tactical advice for solo PTs to get started