Colorado Sunset, Twitter Fire and 5 Guys Burgers and Fries

1. Colorado Physical Therapy Association's advocacy campaign

- Message of "your silence, our loss"

- Encouraging members to write letters, donate, and share content

- Focusing on how patients would be impacted without legislation

2. Jimmy's video clips for the campaign

- Recorded interviews with physical therapists

- Creating short video clips to share

3. Controversy over Dave's Twitter question

- Tweeted question about whether physical therapists need to be physically fit

- Sparked engagement and controversy on Twitter

4. Using emotional stories and language in advocacy

- Sharing patient stories to promote advocacy campaigns

- Using emotional language

- Buying decisions are emotional