Building Safer Rehab Tools—From Scratch

WEBVTT

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Okay.

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Am I pronouncing it right?

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Is it Sean?

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Yeah, Sean.

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Yeah.

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Your name's a little different,

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and we've been talking

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before I hit record.

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I wish I hit record ten minutes ago.

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Well, we can talk.

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We can cover all the things.

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Well,

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what I was getting at is your name's

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a little different,

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but you're a little different.

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Yeah.

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How do you explain like

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what's your how do you

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explain to people like when

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you're at a dinner party or

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something like because I

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feel like you don't just

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make like you create things.

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You don't just like produce things.

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You like just like out of thin air,

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like here's an idea.

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And then I don't know, fifteen minutes,

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fifteen days later, there's a thing.

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Yeah.

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Really,

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our goal is this is kind of surprising.

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One of my goals is I want to

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be able to create a product

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from concept to market in

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forty eight hours.

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That was the whole concept that I had.

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And the fastest we've done

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is fifteen minutes.

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So- You've created a product, hold on,

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wait, wait, wait, wait, wait, wait.

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You've created a product

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from concept to- To production.

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To actually producing something?

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Yeah.

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What was that product?

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So that product's when I

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designed for Equinox and

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they wanted a product that

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would take two dumbbells.

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So in the world of fitness,

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you go to the group fitness

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spaces and they have all

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the little mini vinyl

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dumbbells or little small

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dumbbells in your group fitness.

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Right.

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And they usually don't have

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anything more than twenty five pounds.

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uh and they're like okay

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that's great but let's say

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you do a particular

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exercise and a particular

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person comes in like I want

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to lift more than twenty

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five pounds and so how do I

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do this well they don't

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want to have another set of

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thirties and forties and

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everything else so they

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said sean could you come up

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with a way to make so I can

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do it within seconds can I

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combine two dumbbells into

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one dumbbell and you got to

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be able to add it and

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subtract it really quick

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should take more less than

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five seconds to make this change

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So they explained to me,

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they showed me what they

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had and I walked back in

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the back and designed it

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and fabricated it and says,

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this is what you want.

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And it works like fantastic.

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You were like, hold my beer.

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Yeah, hold my beer while I go get this.

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I'll be right back.

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And I went back in the back

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and sewed it up and I came

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back and this is what you're looking for.

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And they're like, dude, it's great.

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So what's your formal or

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informal background before

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you got to this?

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Like, how'd you learn how to do this?

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So my background,

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formal background is I have

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a master's degree in

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mechanical engineering.

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I went to Lehigh University

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to get my undergrad,

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mechanical engineering at

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Lehigh University in Pennsylvania.

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Yeah, yeah, yeah, yeah.

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And then I went to

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University of Washington in

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Seattle to get my master's degree.

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And I'm actually,

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I played collegiate

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football all through

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division one at Lehigh University,

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was pretty successful there.

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And I've managed to put the

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stuff together with the

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combination of the engineering stuff.

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But my first product I

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designed was actually that

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was I sold was in high school.

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This was back in DOS world,

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for those who know DOS.

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And my football coach said, hey, Sean,

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could you create a software

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that would scout the

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tendencies of the opponents?

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No.

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So I wrote one of the very

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first softwares that you had

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simply enter the data of

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what the opponents did down distance,

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whatever it is,

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you put it in and then you

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could actually help it predict.

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It would help predict

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tendencies of what the other.

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companies other other

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football teams would do

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that's so smart so now wait

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a minute lehigh plays don't

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they have like the longest

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football rivalry in the

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country or something like

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that like who with

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lafayette right lehigh

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lafayette game is like

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bananas like these two

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little small schools right

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but it's been going on for

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a bajillion years right

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yeah yes so I was fortunate

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I got recruited from snow

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college which is a junior

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college in here in utah and

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I was just looking to go

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continue football and

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hopefully go engineering school

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And they were looking for an

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experienced defensive back.

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So I said, sure, what the heck?

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And I got there.

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I actually became their

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first ever academic All-American,

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first team academic All-American.

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Wow, good for you.

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And that's with the

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Stanfords and the Harvards and the UCLAs,

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et cetera, et cetera, all those people.

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It was Division I. That's

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the first time they ever

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had a first team academic All-American,

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which is, it was pretty cool.

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All right, so you've got the paper.

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You got it on paper.

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On paper, yeah.

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Okay.

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You did, I mean, the DOS thing is cool.

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There's a large portion of

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our audience that has no

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idea what disk operating system, right?

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It's like the original, like iOS,

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the original OS.

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It's basically the green screen.

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You could type in it.

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You could type in it and

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there was a green screen.

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There wasn't Windows.

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And you had to program back

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into like number ten, go to this, twenty.

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So you don't get the Windows program.

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Windows didn't even exist.

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Right, right.

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So it was it's way different now.

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All right.

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Let's all right.

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So so but at what point did you say, hey,

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I want to be designing

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things that you're doing now,

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sort of health care movement,

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exercise based.

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So the during when I was in

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college at University of Washington,

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I just remember this one

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day I was doing some rows.

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and my fingers are dying and they're like,

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there's gotta be a way to

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bypass your grip so you can

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work the bigger muscles.

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And so I designed a strap

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that uh matter of fact my

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wife went to a home to a

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garage sale and bought a

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home sewing machine a

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garage sale sewing machine

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and I went down to the

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fabric store my mother had

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taught me how to sew when I

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was a kid and so I bought a

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roll of fabric and I

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started to design a strap

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that would bypass your grip

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so you could then I said

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well I can now attach it to

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a bar but what if I could

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attach it to a cable system

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and what if I could attach

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it to this and all these

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different ways you could bypass your grip

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and this was before amazon

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and before internet and so

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you to find the components

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was really really really

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difficult wild and so I

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created some this the strap

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and the way it would bypass

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your grip it would loop

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around things so it was a

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strap and it would loop

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around a bar or loop around

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this or that well then I

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came with an idea of the

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name of a strap that would

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loop became stroops strap

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loops stroop so that was

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the name of my first product

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And I went to a trade show.

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This is way back before half

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your listeners know anything about.

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But I went to a trade show

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called NSGA in Chicago.

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And I had a suit and tie on.

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I'm thinking that's how you do business.

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And I show up and everybody

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is in T-shirts and shorts

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because this is a fitness show.

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And I've got my banner,

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my backdrop is PVC pipe

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that I drilled holes in with a pegboard.

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And I'm trying to sell these

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homemade things.

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And I sold enough to cover

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the hotel room the first

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two or three nights, two nights.

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And then the last day,

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some guy came in and

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ordered three hundred pair.

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And like these are selling

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for sixteen bucks a piece.

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So three hundred pairs like, yeah.

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Well, what I didn't realize is

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They take about forty five

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minutes a piece to make.

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Oh, no.

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Yeah.

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And I had a regular job.

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And so I was just making

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these for my friends like, hey, friend,

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can you want to make me

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want to make one here?

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Sell it.

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And now I had three hundred to make.

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And so I scrambled and got a

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neighbor to help make them and so forth.

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And during that trade show,

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I met some people said, hey,

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can make an ankle strap.

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Can you make a thigh strap?

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And so I started on the

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weekends doing that.

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And then eventually started

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getting more clients,

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still working on the weekends.

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And some guys said, well,

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can you do stuff with elastics?

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Because you did stuff with an elastic.

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With your straps, you can do cool things.

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So I created a product that

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would have a belt with

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elastics to go to your ankles.

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So you wear it behind,

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it goes around your butt

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down to your Achilles and

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you can wear it while

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you're playing basketball and so forth.

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And I made another couple of

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products and then someone said, well,

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can you make really long elastics?

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One of my customers.

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And I said, no, they're dangerous.

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Because when elastic is stretched,

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how far do you,

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I ask therapists all the

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time and even fitness people,

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when you stretch a band,

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you get more and more resistance.

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When do you stop stretching it?

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And they go, when it breaks.

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Right.

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Well,

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that means someone's going to get

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snapped in the face or the

00:08:28.485 --> 00:08:29.646
groin or somewhere else.

00:08:29.665 --> 00:08:29.985
I'm like,

00:08:30.706 --> 00:08:32.586
that's not really good safety protocol.

00:08:32.606 --> 00:08:34.106
Just keep backing up, client.

00:08:34.768 --> 00:08:35.988
You know it's too far when

00:08:36.028 --> 00:08:36.908
it breaks and hits you.

00:08:36.988 --> 00:08:37.948
I'm like, yeah,

00:08:38.948 --> 00:08:41.190
probably not a really good

00:08:41.230 --> 00:08:41.950
way to do this.

00:08:42.914 --> 00:08:44.634
And so the client said, well,

00:08:44.654 --> 00:08:46.875
if you come up with a way to make it safe,

00:08:46.916 --> 00:08:48.596
then I'm interested in it.

00:08:48.635 --> 00:08:51.596
So I designed the first safe

00:08:51.657 --> 00:08:54.077
elastic and we call it like,

00:08:54.097 --> 00:08:54.658
and I'll grab one just here

00:08:54.677 --> 00:08:58.298
since we're in the show and tell room.

00:08:58.318 --> 00:08:59.719
I like show and tell way better anyway.

00:09:00.158 --> 00:09:01.460
Yeah, show and tell is way funner.

00:09:02.659 --> 00:09:02.860
So

00:09:04.129 --> 00:09:06.991
We put, I invented the sleeved elastic.

00:09:07.511 --> 00:09:08.732
And so the sleeve on the

00:09:08.832 --> 00:09:10.615
outside keeps the elastic

00:09:10.634 --> 00:09:11.575
from overstretching.

00:09:11.654 --> 00:09:12.916
It creates a safety stop.

00:09:13.255 --> 00:09:15.097
You can't overstretch it.

00:09:17.198 --> 00:09:18.480
The sleeve protects it from

00:09:18.559 --> 00:09:19.221
getting pinched,

00:09:19.681 --> 00:09:21.422
pulling your hair and pinching your skin.

00:09:22.716 --> 00:09:24.298
It protects it from sunlight.

00:09:24.999 --> 00:09:26.841
It protects it from nicks

00:09:26.860 --> 00:09:27.841
and cuts when you wrap it

00:09:27.861 --> 00:09:29.182
around a bar or something.

00:09:30.063 --> 00:09:31.985
And if the elastic ever breaks,

00:09:32.385 --> 00:09:33.206
it stays inside.

00:09:33.226 --> 00:09:34.048
It's within the sleeve.

00:09:34.067 --> 00:09:35.168
It's in the sleeve.

00:09:35.288 --> 00:09:36.090
No one's injured.

00:09:36.671 --> 00:09:38.091
So we've invented the

00:09:38.192 --> 00:09:42.035
seatbelt and the airbag for elastics.

00:09:43.342 --> 00:09:44.024
And people say, well,

00:09:44.043 --> 00:09:44.905
I don't know if I really need them.

00:09:44.966 --> 00:09:45.245
I says, well,

00:09:45.265 --> 00:09:45.886
you don't really need the

00:09:45.988 --> 00:09:47.028
airbag and seatbelt until

00:09:47.048 --> 00:09:47.831
you get a car accident.

00:09:47.850 --> 00:09:48.672
Until you need it.

00:09:48.711 --> 00:09:48.871
Yeah.

00:09:48.892 --> 00:09:49.613
You don't need health

00:09:49.653 --> 00:09:51.015
insurance either until you need it.

00:09:51.035 --> 00:09:51.636
Yeah.

00:09:51.677 --> 00:09:53.099
So really.

00:09:53.139 --> 00:09:54.301
And then I was involved with

00:09:54.561 --> 00:09:56.825
one lawsuit where a kid had lost an eye.

00:09:57.902 --> 00:09:59.222
And an elastic broke and hit

00:09:59.243 --> 00:09:59.842
him in the eye.

00:10:00.344 --> 00:10:01.124
Actually, it involves two.

00:10:01.224 --> 00:10:02.264
One guy got hit in the groin.

00:10:02.804 --> 00:10:03.166
It broke,

00:10:03.206 --> 00:10:04.285
and it came back and snapped him

00:10:04.306 --> 00:10:05.907
in the groin, and he lost a testicle.

00:10:06.327 --> 00:10:07.048
No, he did not.

00:10:07.107 --> 00:10:07.347
Really?

00:10:07.368 --> 00:10:07.869
Is that real?

00:10:08.188 --> 00:10:08.869
Yeah, it's for real.

00:10:09.470 --> 00:10:10.250
Yeah, for real.

00:10:10.831 --> 00:10:11.971
He lost a testicle.

00:10:11.990 --> 00:10:12.912
It whipped him behind.

00:10:12.932 --> 00:10:13.773
He had surgery.

00:10:14.452 --> 00:10:15.293
All kinds of stuff.

00:10:16.073 --> 00:10:17.075
And, yeah,

00:10:17.134 --> 00:10:18.655
it was one of those thirty-foot ones.

00:10:18.716 --> 00:10:19.856
They stretch, stretch, stretch,

00:10:19.876 --> 00:10:21.236
and it broke, and it came back.

00:10:21.857 --> 00:10:23.078
It broke off the lead

00:10:23.119 --> 00:10:24.320
runner's belt and came back

00:10:24.360 --> 00:10:24.940
and whipped him.

00:10:25.000 --> 00:10:26.541
I mean, he had –

00:10:27.232 --> 00:10:28.673
Big old marks all over his body.

00:10:28.753 --> 00:10:28.893
I mean,

00:10:28.913 --> 00:10:33.494
I had people gashed open their stomach,

00:10:33.533 --> 00:10:34.774
broke a window behind him,

00:10:34.815 --> 00:10:35.695
hit him in the face.

00:10:36.274 --> 00:10:37.315
There's even a senator who

00:10:37.335 --> 00:10:38.395
got smacked in the face and

00:10:38.436 --> 00:10:39.895
got messed up in the face with one.

00:10:40.255 --> 00:10:41.015
So a couple of things.

00:10:41.676 --> 00:10:42.476
This is never going to

00:10:42.517 --> 00:10:43.736
happen until it happens.

00:10:44.197 --> 00:10:44.417
Oh, yeah.

00:10:44.677 --> 00:10:45.537
It happens all the time.

00:10:46.177 --> 00:10:48.258
You'd be surprised how many people say, oh,

00:10:48.298 --> 00:10:48.937
yeah.

00:10:49.038 --> 00:10:49.577
I'll ask people,

00:10:49.618 --> 00:10:51.019
how many of you had a band break on him?

00:10:51.899 --> 00:10:53.058
And eighty to ninety,

00:10:53.119 --> 00:10:55.220
ninety percent of the people in the room.

00:10:55.379 --> 00:10:56.779
Yeah, I've had a band break on me.

00:10:59.676 --> 00:11:01.057
At least that's the thing.

00:11:01.077 --> 00:11:02.460
It's never going to happen until it does.

00:11:02.559 --> 00:11:03.139
And then when you're using

00:11:03.159 --> 00:11:03.721
them all the time,

00:11:03.760 --> 00:11:04.883
or if you're using them all the time,

00:11:04.962 --> 00:11:06.083
it's happening more often.

00:11:06.424 --> 00:11:07.326
So I imagine number one,

00:11:07.346 --> 00:11:08.126
the safety factor.

00:11:08.147 --> 00:11:08.947
Yep.

00:11:09.008 --> 00:11:09.668
Number two,

00:11:10.470 --> 00:11:12.371
you're going to need to buy that once.

00:11:12.493 --> 00:11:12.572
Yep.

00:11:13.535 --> 00:11:13.956
Yeah, I mean,

00:11:13.976 --> 00:11:14.998
you're not having to replace

00:11:15.018 --> 00:11:15.798
the damn things because you

00:11:15.839 --> 00:11:17.080
can't overstretch it so it

00:11:17.120 --> 00:11:19.201
never loses its capability, right?

00:11:19.241 --> 00:11:21.303
Well, it'll eventually erode over time.

00:11:21.364 --> 00:11:21.504
I mean,

00:11:21.524 --> 00:11:22.846
it loses some of its spring and

00:11:22.865 --> 00:11:23.927
elasticity over time.

00:11:24.967 --> 00:11:28.091
But most therapists that I've had,

00:11:28.111 --> 00:11:28.993
and a lot of people have,

00:11:29.052 --> 00:11:29.633
they've been using our

00:11:29.653 --> 00:11:30.674
product for over ten years.

00:11:31.413 --> 00:11:32.294
where I have people that

00:11:32.315 --> 00:11:33.596
have the naked tubing of

00:11:33.635 --> 00:11:34.616
just the plain tubing,

00:11:34.996 --> 00:11:36.357
they're replacing it every

00:11:36.479 --> 00:11:37.980
three to six months, if not more.

00:11:38.980 --> 00:11:41.863
And so if you wanna keep replacing it,

00:11:41.903 --> 00:11:43.163
then go ahead.

00:11:43.183 --> 00:11:44.345
And if you wanna play

00:11:44.405 --> 00:11:45.647
Russian roulette exercise,

00:11:45.667 --> 00:11:47.607
then have at it.

00:11:47.628 --> 00:11:48.688
But to me,

00:11:49.309 --> 00:11:50.791
back to the legal case I was

00:11:50.831 --> 00:11:51.412
telling you about,

00:11:51.932 --> 00:11:53.192
the kid got smacked in the

00:11:53.332 --> 00:11:54.474
eye and they said, well,

00:11:54.494 --> 00:11:55.735
what would happen if yours broke?

00:11:55.755 --> 00:11:56.076
And I said, well,

00:11:56.096 --> 00:11:58.097
it breaks inside and no one gets injured.

00:11:58.618 --> 00:11:58.857
He says,

00:11:58.918 --> 00:12:00.479
what's the cost difference between

00:12:00.578 --> 00:12:02.520
your product and this?

00:12:03.221 --> 00:12:04.682
I says, about ten dollars.

00:12:05.562 --> 00:12:05.903
And they said,

00:12:05.962 --> 00:12:07.063
so this kid would still have

00:12:07.083 --> 00:12:09.206
his eye if the doctor spent ten dollars?

00:12:10.567 --> 00:12:11.466
There's no way to come back

00:12:11.488 --> 00:12:14.089
from that in a courtroom.

00:12:14.168 --> 00:12:14.929
It was over.

00:12:15.289 --> 00:12:17.052
They basically, the attorney said,

00:12:17.152 --> 00:12:17.511
we're done.

00:12:17.912 --> 00:12:18.653
The other attorney said,

00:12:18.913 --> 00:12:20.374
the next two sentences, we're done.

00:12:21.115 --> 00:12:23.115
And the interview was over.

00:12:23.495 --> 00:12:24.017
It's over.

00:12:25.623 --> 00:12:26.744
Another thing that's interesting,

00:12:26.764 --> 00:12:28.664
when I first started selling these things,

00:12:28.705 --> 00:12:29.485
and even today,

00:12:30.365 --> 00:12:31.986
our distributors didn't wanna sell them,

00:12:32.027 --> 00:12:32.647
and I probably shouldn't

00:12:32.687 --> 00:12:33.447
let this out there,

00:12:33.908 --> 00:12:35.227
but distributors didn't wanna sell them.

00:12:35.509 --> 00:12:35.808
Why?

00:12:37.249 --> 00:12:40.071
Because ours don't need to be replaced.

00:12:40.571 --> 00:12:42.312
Oh yeah, it's a business killer.

00:12:43.393 --> 00:12:44.413
It's a business killer.

00:12:44.432 --> 00:12:46.033
Oof.

00:12:46.073 --> 00:12:48.754
What happens is, is the business guys,

00:12:48.794 --> 00:12:50.115
the in-between guys don't

00:12:50.155 --> 00:12:51.256
tell the end users,

00:12:52.101 --> 00:12:52.864
and we're trying to work

00:12:52.903 --> 00:12:54.187
through distribution channels.

00:12:54.527 --> 00:12:55.369
And so now you gotta tell

00:12:55.408 --> 00:12:56.731
the end user the story that

00:12:56.751 --> 00:12:57.813
there's a safe solution.

00:12:58.174 --> 00:13:00.158
Yes, there is an airbag and a seatbelt.

00:13:01.124 --> 00:13:01.323
You know,

00:13:01.344 --> 00:13:03.125
it's kind of like the health insurance,

00:13:03.144 --> 00:13:04.265
like, hey, we are not health insurance,

00:13:04.306 --> 00:13:05.606
but the doctor's like,

00:13:05.647 --> 00:13:06.626
we don't want to tell you

00:13:06.647 --> 00:13:07.727
that there's a seatbelt

00:13:07.748 --> 00:13:08.769
because we like the money

00:13:08.788 --> 00:13:11.110
that comes off these things.

00:13:11.169 --> 00:13:11.529
Right, right.

00:13:11.831 --> 00:13:13.572
There's a safety feature in it.

00:13:14.131 --> 00:13:15.352
And now in the fitness space,

00:13:15.373 --> 00:13:16.774
you almost can't buy

00:13:17.533 --> 00:13:19.034
elastic resistance product

00:13:19.054 --> 00:13:20.096
without a sleeve on it.

00:13:20.475 --> 00:13:21.676
But it hasn't transferred

00:13:21.696 --> 00:13:26.038
yet over to the the the rehab space.

00:13:26.278 --> 00:13:26.940
Right, right, right.

00:13:26.980 --> 00:13:27.679
We're still doing we're

00:13:27.700 --> 00:13:28.980
still we're still buying it in rolls.

00:13:29.363 --> 00:13:30.565
You're still buying rolls.

00:13:30.625 --> 00:13:31.365
And I mean,

00:13:31.426 --> 00:13:34.150
my dad was one and he would do

00:13:34.171 --> 00:13:34.571
an exercise.

00:13:34.692 --> 00:13:35.613
And this is another thing

00:13:35.633 --> 00:13:36.955
that's interesting too.

00:13:37.054 --> 00:13:38.197
The doc tells you, hey,

00:13:38.236 --> 00:13:40.100
go do this movement.

00:13:40.139 --> 00:13:41.381
And they use a cable machine.

00:13:42.495 --> 00:13:44.076
And then they say, go,

00:13:44.275 --> 00:13:46.498
then they hand you a piece of flat band,

00:13:46.937 --> 00:13:47.438
cut it off,

00:13:47.479 --> 00:13:48.519
just wrap this around your

00:13:48.538 --> 00:13:49.500
hand and do it.

00:13:49.519 --> 00:13:51.642
And it cuts the circulation off your hand,

00:13:51.682 --> 00:13:52.621
it pinches and pulls.

00:13:52.662 --> 00:13:53.503
It doesn't feel great.

00:13:54.163 --> 00:13:55.083
It doesn't feel great.

00:13:55.124 --> 00:13:57.285
So we've created some systems that,

00:13:57.745 --> 00:13:58.706
like in the back here,

00:13:58.746 --> 00:14:01.388
that work exactly off of a wall,

00:14:01.729 --> 00:14:03.750
but then you could mount

00:14:03.769 --> 00:14:05.912
the exact same thing over here to a door.

00:14:06.631 --> 00:14:08.133
And you can change the angle.

00:14:08.153 --> 00:14:09.533
Change the angle.

00:14:09.693 --> 00:14:11.215
So if I wanted to do an exercise off,

00:14:16.735 --> 00:14:18.674
on a really nice setup,

00:14:19.075 --> 00:14:20.135
I want to teach you how to

00:14:20.155 --> 00:14:21.456
do a particular movement,

00:14:22.196 --> 00:14:23.475
then I could say, you know what?

00:14:23.535 --> 00:14:25.395
Now I need to do the same thing at home.

00:14:26.116 --> 00:14:28.057
Here's a door piece.

00:14:28.116 --> 00:14:28.937
Right over the door.

00:14:30.177 --> 00:14:31.256
And now you do the same

00:14:31.277 --> 00:14:32.317
thing off of the door.

00:14:33.238 --> 00:14:35.957
So there's no relearning on

00:14:35.998 --> 00:14:37.698
how to do that movement.

00:14:37.719 --> 00:14:38.558
You don't have a high little

00:14:38.578 --> 00:14:39.418
pulley system and then you

00:14:39.438 --> 00:14:40.519
have a piece of flat band

00:14:40.538 --> 00:14:41.599
that you're trying to do it at home.

00:14:42.099 --> 00:14:43.899
It's the same technology that we say,

00:14:44.360 --> 00:14:45.379
use the same technology.

00:14:45.399 --> 00:14:46.139
Here you talk about

00:14:46.701 --> 00:14:48.581
quality, brand, safety, et cetera,

00:14:48.662 --> 00:14:49.302
in your clinic, well then,

00:14:49.322 --> 00:14:51.062
why don't you do the same

00:14:51.102 --> 00:14:52.102
thing for your clients

00:14:52.143 --> 00:14:52.923
because now they can do

00:14:52.943 --> 00:14:54.043
something for the rest of their life.

00:14:54.384 --> 00:14:54.884
Good point.

00:14:55.304 --> 00:14:56.225
And stay strong and healthy.

00:14:56.826 --> 00:14:57.826
Good point.

00:14:57.865 --> 00:15:00.706
So the other thing is, like this,

00:15:00.787 --> 00:15:02.048
my mother-in-law,

00:15:02.067 --> 00:15:04.229
I don't know how often she uses hers,

00:15:04.509 --> 00:15:05.570
but it's still on the door.

00:15:06.169 --> 00:15:06.970
Right.

00:15:07.029 --> 00:15:07.951
She don't wanna take it off.

00:15:08.331 --> 00:15:08.990
They don't take it off.

00:15:09.431 --> 00:15:09.871
Yeah.

00:15:10.131 --> 00:15:11.792
So now when anyone comes over to her house,

00:15:11.832 --> 00:15:12.472
like, hey, what's that?

00:15:12.513 --> 00:15:14.614
Oh, that's my rehab place from Dr. XYZ.

00:15:16.057 --> 00:15:17.860
And now you get marketing.

00:15:18.379 --> 00:15:18.720
Right.

00:15:18.759 --> 00:15:18.940
Put it,

00:15:19.081 --> 00:15:20.621
put a QR code there and a logo on it.

00:15:20.642 --> 00:15:21.081
You're fine.

00:15:21.663 --> 00:15:22.062
You're done.

00:15:22.864 --> 00:15:25.285
So, so how, like ballpark it for me.

00:15:25.505 --> 00:15:26.346
I mean, we,

00:15:26.506 --> 00:15:27.587
we looked at the treadmill

00:15:27.648 --> 00:15:28.928
before we started recording.

00:15:28.969 --> 00:15:29.509
We've looked at this.

00:15:29.850 --> 00:15:31.130
We looked, we talked about the Stroop,

00:15:31.150 --> 00:15:32.511
talked about the,

00:15:32.851 --> 00:15:33.633
the band with the sleep.

00:15:33.673 --> 00:15:34.533
How many products have you

00:15:34.594 --> 00:15:35.894
actually ballpark invented?

00:15:36.558 --> 00:15:37.799
over a thousand I do

00:15:38.260 --> 00:15:40.663
seriously yeah I do I I did

00:15:40.903 --> 00:15:43.745
one I just did uh four this

00:15:43.826 --> 00:15:45.849
week for a company that uh

00:15:45.908 --> 00:15:47.809
is training astronauts how

00:15:47.831 --> 00:15:48.691
to work out in space

00:15:49.625 --> 00:15:50.605
So who are you working with?

00:15:50.745 --> 00:15:51.346
With NASA?

00:15:51.365 --> 00:15:52.426
With Space Force?

00:15:52.787 --> 00:15:53.866
Who is that?

00:15:54.106 --> 00:15:56.008
I'm not allowed to say, but... Well,

00:15:56.148 --> 00:15:57.048
I just... How about this?

00:15:57.068 --> 00:15:57.668
You don't say,

00:15:58.249 --> 00:15:59.129
but I will say I just

00:15:59.149 --> 00:15:59.970
released an episode not

00:16:00.009 --> 00:16:00.931
long ago with Daniel

00:16:01.010 --> 00:16:04.893
Anderson and Corey Twine from NASA,

00:16:05.513 --> 00:16:06.573
and they train astronauts.

00:16:06.653 --> 00:16:08.534
So my guess is if it wasn't them,

00:16:08.554 --> 00:16:09.794
they're eventually going to be using it.

00:16:09.995 --> 00:16:11.135
That's how this world works.

00:16:11.836 --> 00:16:13.697
So they basically contacted

00:16:13.736 --> 00:16:15.437
me because I designed

00:16:15.477 --> 00:16:17.038
another product for another

00:16:17.099 --> 00:16:17.980
aerospace company,

00:16:19.019 --> 00:16:20.682
uh that doesn't have to do

00:16:20.701 --> 00:16:21.442
with any it has to do with

00:16:21.501 --> 00:16:23.423
aerospace equipment okay so

00:16:23.443 --> 00:16:24.284
we do stuff outside of

00:16:24.304 --> 00:16:25.625
fitness too totally outside

00:16:25.666 --> 00:16:26.767
of fitness of course you do

00:16:27.147 --> 00:16:28.948
yeah why not why not why

00:16:28.969 --> 00:16:30.149
not yeah we actually use

00:16:30.169 --> 00:16:31.770
them for taking down trees

00:16:31.991 --> 00:16:33.173
and for offloading

00:16:33.753 --> 00:16:36.274
different uh you know heavy

00:16:36.335 --> 00:16:37.876
things shutting garage

00:16:37.917 --> 00:16:39.918
doors lifting apparatuses

00:16:40.298 --> 00:16:41.240
hydraulic equipment

00:16:42.129 --> 00:16:43.150
all kinds of stuff because

00:16:43.171 --> 00:16:43.792
you're just looking at

00:16:43.851 --> 00:16:45.092
someone I mean the fun part

00:16:45.133 --> 00:16:46.715
about it is I imagine for

00:16:46.774 --> 00:16:47.716
someone like you I don't

00:16:47.735 --> 00:16:49.158
have this ability I've

00:16:49.177 --> 00:16:50.198
talked about this before my

00:16:50.239 --> 00:16:51.220
podcast I bought the house

00:16:51.279 --> 00:16:52.181
I'm sitting in like two and

00:16:52.201 --> 00:16:53.522
a half three years ago and

00:16:53.542 --> 00:16:55.183
it needed a lot of work but

00:16:55.264 --> 00:16:56.144
I literally was like how

00:16:56.184 --> 00:16:57.486
hard could it be I've watched

00:16:58.106 --> 00:16:59.707
these shows and I owned a

00:16:59.768 --> 00:17:01.750
screwdriver and a hammer

00:17:02.009 --> 00:17:03.370
and I had used this saw once.

00:17:03.610 --> 00:17:03.931
And then I,

00:17:04.090 --> 00:17:05.172
but the lucky part is I had a

00:17:05.211 --> 00:17:06.353
buddy who was like, okay,

00:17:06.432 --> 00:17:07.292
I see what you want to do here.

00:17:07.373 --> 00:17:08.473
And he knew how to do everything.

00:17:08.713 --> 00:17:09.634
And that's when I realized

00:17:09.914 --> 00:17:11.455
how big of a gap there was

00:17:11.476 --> 00:17:12.457
between what I knew and how

00:17:12.497 --> 00:17:13.297
hard things were.

00:17:13.817 --> 00:17:15.038
But you approach, you,

00:17:15.097 --> 00:17:16.919
you sort of approach it from a,

00:17:16.980 --> 00:17:17.799
here's the problem.

00:17:18.881 --> 00:17:19.800
How can I solve it?

00:17:19.840 --> 00:17:20.481
Sort of angle.

00:17:21.413 --> 00:17:24.175
Yes, so it's different.

00:17:24.336 --> 00:17:27.499
There's people that can copy a product.

00:17:27.959 --> 00:17:29.240
So once you invent a thing

00:17:29.279 --> 00:17:30.881
or come up with a widget, it's like,

00:17:31.020 --> 00:17:32.241
I'll just use this for an example.

00:17:32.281 --> 00:17:33.643
We go back to our sleeved elastic,

00:17:34.002 --> 00:17:37.405
which by the way, we call it a slastic.

00:17:37.486 --> 00:17:38.987
Of course you would at Stroops.

00:17:39.186 --> 00:17:41.528
Sleeve elastic, safety sleeve elastic.

00:17:41.749 --> 00:17:43.470
We had to smash it into one word.

00:17:43.630 --> 00:17:44.270
Of course you would.

00:17:44.830 --> 00:17:45.932
So now it's called the slastics.

00:17:46.472 --> 00:17:49.454
So once it's made to create this,

00:17:51.109 --> 00:17:52.529
is the very first time is

00:17:52.590 --> 00:17:53.490
extremely difficult.

00:17:54.891 --> 00:17:55.711
How would you do this?

00:17:55.730 --> 00:17:57.971
Because do you put a string around it?

00:17:57.991 --> 00:18:00.373
Do you put a string in the middle of it?

00:18:00.432 --> 00:18:02.413
How do you conceive a safe elastic?

00:18:02.452 --> 00:18:03.013
How does it it?

00:18:03.473 --> 00:18:04.874
But once you conceive it and

00:18:04.973 --> 00:18:05.914
create all the components

00:18:05.994 --> 00:18:07.234
and you hand it to somebody

00:18:07.335 --> 00:18:09.095
else that's in the space,

00:18:09.635 --> 00:18:11.655
and this is what China is really good at,

00:18:11.675 --> 00:18:12.957
they're like, oh, we'll just copy it.

00:18:14.477 --> 00:18:15.877
So what happens in the China

00:18:15.897 --> 00:18:16.637
space and a lot of the

00:18:16.678 --> 00:18:18.657
knockoff companies is they

00:18:18.698 --> 00:18:20.419
make it look like a slastic,

00:18:21.367 --> 00:18:23.248
but the materials are crap.

00:18:23.268 --> 00:18:23.407
Right.

00:18:23.808 --> 00:18:24.048
Right.

00:18:24.189 --> 00:18:24.848
Cause they're going to copy,

00:18:24.868 --> 00:18:25.888
but they're going to water it down.

00:18:26.048 --> 00:18:27.288
They're going to water it down.

00:18:27.548 --> 00:18:29.490
So the material inside is

00:18:29.710 --> 00:18:30.529
really the highest

00:18:30.569 --> 00:18:31.609
performance elastic we've

00:18:31.630 --> 00:18:32.430
ever found in the world,

00:18:33.010 --> 00:18:34.230
but China will take and put

00:18:34.270 --> 00:18:35.330
like a plastic in it.

00:18:35.510 --> 00:18:35.810
Sure.

00:18:36.111 --> 00:18:36.810
And so now it doesn't

00:18:36.851 --> 00:18:38.892
stretch very well and it doesn't perform,

00:18:38.912 --> 00:18:39.991
but Oh, it looks like it.

00:18:40.051 --> 00:18:41.972
I tell people it's a VW in a

00:18:42.053 --> 00:18:43.053
Lamborghini body.

00:18:43.692 --> 00:18:45.093
Right.

00:18:45.113 --> 00:18:45.973
I, so hold on a second.

00:18:46.134 --> 00:18:47.653
I actually like when China does that.

00:18:48.654 --> 00:18:50.698
for clothing because there's

00:18:50.718 --> 00:18:51.618
these women on Instagram

00:18:51.638 --> 00:18:52.740
that'll show the thing I

00:18:52.861 --> 00:18:53.902
order and then they'll show

00:18:53.942 --> 00:18:55.002
themselves in the outfit.

00:18:55.042 --> 00:18:56.505
And it's like, whir, it's like,

00:18:56.565 --> 00:18:57.747
that ain't the dress that I

00:18:58.007 --> 00:18:58.847
thought I was buying.

00:18:59.269 --> 00:19:00.410
That's the only time I like

00:19:00.450 --> 00:19:01.372
it because that's funny.

00:19:01.432 --> 00:19:02.573
But like, it also highlights,

00:19:03.493 --> 00:19:04.556
you get what you pay for.

00:19:04.675 --> 00:19:06.317
Like, yeah, you can get this cheaper,

00:19:07.395 --> 00:19:08.737
Um, are you familiar with the,

00:19:09.397 --> 00:19:10.557
the boots analogy?

00:19:11.618 --> 00:19:12.480
And I'll probably screw it up,

00:19:12.500 --> 00:19:12.980
but it's one of those

00:19:13.000 --> 00:19:14.201
little stories that teaches you less.

00:19:14.221 --> 00:19:14.760
And it's like, listen,

00:19:14.780 --> 00:19:15.642
there's a pair of boots for

00:19:15.682 --> 00:19:16.522
ten bucks or a pair of

00:19:16.542 --> 00:19:17.442
boots for a hundred bucks.

00:19:17.462 --> 00:19:18.703
You're like, buy the ten dollar boots.

00:19:19.045 --> 00:19:19.765
And you're like, that's right.

00:19:19.805 --> 00:19:20.486
Except the hundred dollar

00:19:20.506 --> 00:19:22.267
boots are going to last you a decade.

00:19:22.567 --> 00:19:23.407
And the ten dollar boots are

00:19:23.428 --> 00:19:24.367
going to last you six months.

00:19:24.729 --> 00:19:25.929
So when you're done doing

00:19:26.009 --> 00:19:26.930
what you do for work,

00:19:27.391 --> 00:19:28.691
you spent more on the boots

00:19:28.731 --> 00:19:29.892
because you didn't want to invest.

00:19:29.912 --> 00:19:30.593
You didn't look at the boots

00:19:30.613 --> 00:19:31.493
as an investment.

00:19:31.513 --> 00:19:32.733
You looked at it as a cost.

00:19:32.753 --> 00:19:33.275
Right.

00:19:33.355 --> 00:19:33.555
Right.

00:19:33.924 --> 00:19:35.404
Yeah, and it's the same thing here,

00:19:35.444 --> 00:19:36.786
but you got safety features,

00:19:36.806 --> 00:19:37.726
you get performance.

00:19:38.266 --> 00:19:38.486
I mean,

00:19:38.685 --> 00:19:39.846
one of my favorite stories was

00:19:39.946 --> 00:19:42.428
actually I was in Japan and

00:19:42.907 --> 00:19:43.667
they had one of our

00:19:43.708 --> 00:19:45.087
Stroop's apparatuses there

00:19:45.127 --> 00:19:46.669
with all the slastics, et cetera,

00:19:47.028 --> 00:19:48.209
and it was beat up.

00:19:48.489 --> 00:19:50.829
I mean, really beat up, highly worn.

00:19:51.549 --> 00:19:52.651
And then over in the corner,

00:19:52.691 --> 00:19:55.151
they had a brand new one that looked very,

00:19:55.191 --> 00:19:56.652
very similar from Asia.

00:19:57.458 --> 00:19:59.118
And I was pissed trying to

00:19:59.138 --> 00:19:59.859
hold it together,

00:19:59.900 --> 00:20:01.361
but kind of pissed at the thing.

00:20:01.401 --> 00:20:03.482
It says, dude, I don't understand.

00:20:03.863 --> 00:20:04.963
As soon as you start wearing

00:20:05.023 --> 00:20:05.845
out our product,

00:20:05.884 --> 00:20:06.685
instead of staying and go

00:20:06.705 --> 00:20:07.425
and buy another one,

00:20:07.566 --> 00:20:09.827
you go get this other knockoff.

00:20:09.968 --> 00:20:11.269
I says, I don't understand.

00:20:11.990 --> 00:20:13.471
He says, and he turned to me, he says,

00:20:13.550 --> 00:20:13.730
you know,

00:20:13.750 --> 00:20:14.632
the reason why it still looks

00:20:14.672 --> 00:20:16.554
brand new is because we never use it.

00:20:16.894 --> 00:20:17.615
It doesn't work.

00:20:18.474 --> 00:20:20.517
And so we keep using your products.

00:20:21.310 --> 00:20:22.672
Because, you know,

00:20:22.711 --> 00:20:23.712
they work and they work

00:20:23.752 --> 00:20:24.913
anywhere from a little kid

00:20:25.054 --> 00:20:27.414
to the highest professional

00:20:27.474 --> 00:20:28.195
athletes in the world.

00:20:28.336 --> 00:20:29.537
The Dallas Cowboys have had

00:20:29.576 --> 00:20:30.778
me design product for them.

00:20:31.278 --> 00:20:32.538
That's cool.

00:20:32.558 --> 00:20:33.138
Who helps you?

00:20:33.179 --> 00:20:34.579
Who else is on your kind of team?

00:20:34.599 --> 00:20:35.280
I mean,

00:20:35.300 --> 00:20:36.781
you must have a patent attorney or

00:20:36.801 --> 00:20:38.202
someone on speed dial, right?

00:20:38.222 --> 00:20:38.323
Yeah.

00:20:39.231 --> 00:20:40.071
I have a patent attorney.

00:20:40.372 --> 00:20:41.192
We've done a lot of work,

00:20:41.232 --> 00:20:43.452
but I do almost all the

00:20:43.472 --> 00:20:44.173
product development.

00:20:44.233 --> 00:20:46.493
But behind all the walls way back there,

00:20:46.513 --> 00:20:47.694
which I could take you on a tour,

00:20:48.434 --> 00:20:49.976
we actually have a sewing division.

00:20:50.695 --> 00:20:52.935
We have a metal fabrication,

00:20:53.297 --> 00:20:54.237
powder coating.

00:20:55.116 --> 00:20:55.977
Do it in house, man.

00:20:56.198 --> 00:20:56.978
We do it all in house.

00:20:57.458 --> 00:20:59.759
So usually companies will

00:20:59.778 --> 00:21:02.160
have a guy that has, let's say you say,

00:21:02.220 --> 00:21:03.140
oh, I got this cool idea.

00:21:04.194 --> 00:21:05.436
But then you don't know how to design it.

00:21:05.777 --> 00:21:06.017
Right.

00:21:06.377 --> 00:21:06.617
Okay.

00:21:06.637 --> 00:21:07.499
So you don't know how to design it.

00:21:07.578 --> 00:21:08.780
And then what happens is the

00:21:08.820 --> 00:21:11.022
guy who designs it doesn't

00:21:11.042 --> 00:21:12.025
know how to manufacture it.

00:21:12.464 --> 00:21:12.724
Right.

00:21:13.286 --> 00:21:14.627
So then the design guy says, oh,

00:21:14.647 --> 00:21:15.368
here's a cool design.

00:21:15.388 --> 00:21:15.868
This is what we do.

00:21:15.909 --> 00:21:16.931
And then the manufacturer guys,

00:21:17.010 --> 00:21:18.092
that's impossible to make.

00:21:19.053 --> 00:21:20.214
And then you finally get that.

00:21:20.234 --> 00:21:21.455
And then you have to go say, okay,

00:21:21.476 --> 00:21:22.718
I got to make a batch of them.

00:21:23.648 --> 00:21:25.190
And then if you wanna make a decent batch,

00:21:25.210 --> 00:21:27.230
you gotta buy five hundred or a thousand.

00:21:27.250 --> 00:21:27.971
And then usually people go

00:21:27.990 --> 00:21:28.951
to China and usually what

00:21:28.971 --> 00:21:30.633
happens is then China sends you,

00:21:30.653 --> 00:21:31.512
you buy a thousand,

00:21:31.532 --> 00:21:32.653
they take your money first,

00:21:32.993 --> 00:21:33.734
then they ship you all a

00:21:33.755 --> 00:21:36.135
bunch of crap and it goes back and forth.

00:21:36.215 --> 00:21:38.957
And normally this thing

00:21:39.017 --> 00:21:41.499
takes two hundred thousand

00:21:41.538 --> 00:21:43.539
dollars in multiple years.

00:21:44.140 --> 00:21:45.681
Just because you're going back and forth,

00:21:45.721 --> 00:21:46.260
back and forth,

00:21:46.280 --> 00:21:47.362
you don't think about this,

00:21:47.422 --> 00:21:48.803
but you go back and forth a lot.

00:21:49.750 --> 00:21:52.352
And so and then you get bad quality.

00:21:52.432 --> 00:21:53.353
And then what ends up happening,

00:21:53.373 --> 00:21:54.493
you have a bunch of product

00:21:54.534 --> 00:21:55.355
in inventory because you

00:21:55.375 --> 00:21:56.476
had to buy a thousand units

00:21:56.516 --> 00:21:57.557
or ten thousand units.

00:21:58.317 --> 00:21:59.278
One of my other favorite stories,

00:21:59.298 --> 00:22:01.079
this guy bought forty thousand units.

00:22:01.259 --> 00:22:02.682
Look, I man,

00:22:02.721 --> 00:22:04.282
I bought the made the perfect product.

00:22:04.303 --> 00:22:05.483
I bought forty thousand.

00:22:05.544 --> 00:22:07.246
It only cost me ten dollars a piece.

00:22:07.726 --> 00:22:08.346
I brought him in.

00:22:08.386 --> 00:22:09.667
I said, well, it's been five years.

00:22:09.688 --> 00:22:10.307
How many of you sold?

00:22:10.327 --> 00:22:11.429
It's like I've sold like two

00:22:11.469 --> 00:22:12.069
thousand of them.

00:22:13.797 --> 00:22:16.038
I'm like, your dad, he says,

00:22:16.078 --> 00:22:17.200
I've had to go back to work

00:22:17.819 --> 00:22:20.842
to pay for all this inventory.

00:22:20.862 --> 00:22:21.563
I got a half a million

00:22:21.603 --> 00:22:22.564
dollars worth of inventory.

00:22:23.344 --> 00:22:25.605
So what we're able to do is

00:22:25.665 --> 00:22:26.307
because I have the

00:22:26.346 --> 00:22:27.627
experience in the fitness

00:22:27.667 --> 00:22:28.647
and everything else,

00:22:28.708 --> 00:22:30.250
and we manufacture all here.

00:22:30.890 --> 00:22:31.770
There's another great story

00:22:31.971 --> 00:22:34.032
is I had a gal that was

00:22:34.113 --> 00:22:36.134
working for a year and a half with Asia,

00:22:36.173 --> 00:22:38.215
trying to get a product done.

00:22:39.263 --> 00:22:39.584
And I said,

00:22:39.604 --> 00:22:40.825
just describe the product to me.

00:22:40.845 --> 00:22:42.184
So she described the product to me.

00:22:42.204 --> 00:22:43.105
I says, if you fly it here,

00:22:43.125 --> 00:22:43.846
I'll do it in a day.

00:22:44.445 --> 00:22:45.326
She says, no way.

00:22:45.906 --> 00:22:47.028
I said, yeah, I'll do it in a day.

00:22:47.788 --> 00:22:49.588
And so she flew out and we

00:22:49.628 --> 00:22:51.769
made six to eight prototypes in one day.

00:22:52.963 --> 00:22:54.384
And she walked away with a

00:22:54.444 --> 00:22:55.285
finished product.

00:22:55.964 --> 00:22:58.346
She said like the next day she said,

00:22:58.445 --> 00:23:00.106
I need two or three of these things for,

00:23:00.446 --> 00:23:01.448
um,

00:23:01.508 --> 00:23:03.368
or maybe half a dozen for the CEO and

00:23:03.409 --> 00:23:04.249
people to try out.

00:23:04.709 --> 00:23:06.569
So we next day aired the next day,

00:23:06.589 --> 00:23:07.170
a bunch of them.

00:23:07.609 --> 00:23:08.330
So these are great.

00:23:08.371 --> 00:23:09.351
We've got the thumbs up.

00:23:09.391 --> 00:23:10.672
We now need twenty or thirty

00:23:10.711 --> 00:23:12.291
to teach an entire fitness class.

00:23:12.992 --> 00:23:14.173
So we shipped out the twenty

00:23:14.192 --> 00:23:15.074
to thirty within the next

00:23:15.134 --> 00:23:16.273
couple of days after that.

00:23:16.354 --> 00:23:17.114
And then they ordered

00:23:17.153 --> 00:23:18.035
something like forty

00:23:18.095 --> 00:23:19.694
thousand that we had to

00:23:19.714 --> 00:23:20.796
ship within six months.

00:23:22.272 --> 00:23:23.614
So we're able to take a

00:23:23.673 --> 00:23:24.913
product from concept to

00:23:24.993 --> 00:23:27.115
market and the risk very,

00:23:27.134 --> 00:23:28.435
very quickly and the risk

00:23:28.516 --> 00:23:31.237
level for the consumer or

00:23:31.257 --> 00:23:34.378
the person is extremely low.

00:23:34.778 --> 00:23:35.298
Much lower.

00:23:35.859 --> 00:23:36.259
Much lower.

00:23:36.319 --> 00:23:36.500
I mean,

00:23:36.579 --> 00:23:38.000
we do it and most of the time I do

00:23:38.040 --> 00:23:39.681
it for free because I love it.

00:23:39.721 --> 00:23:41.721
But the way I do it for free, I actually,

00:23:41.863 --> 00:23:42.222
it's called,

00:23:42.343 --> 00:23:45.223
I call it joint venture or

00:23:45.624 --> 00:23:46.785
venture capital engineering.

00:23:48.191 --> 00:23:49.791
So I bet with you, so you say,

00:23:49.872 --> 00:23:51.093
I've got this really cool widget.

00:23:51.633 --> 00:23:53.054
I'll design it for free and

00:23:53.074 --> 00:23:54.134
I'll manufacture it first.

00:23:54.234 --> 00:23:55.035
You just have to buy them

00:23:55.055 --> 00:23:57.396
from us for a certain while.

00:23:57.876 --> 00:23:59.577
Or you could hire your own engineer.

00:24:00.317 --> 00:24:02.880
You can start sourcing wherever you want.

00:24:03.099 --> 00:24:04.080
You can take, I mean,

00:24:04.141 --> 00:24:05.320
another classic example,

00:24:05.340 --> 00:24:06.541
we just finished a law case,

00:24:06.682 --> 00:24:07.403
a legal case.

00:24:08.782 --> 00:24:10.884
We finished a legal case last week.

00:24:10.904 --> 00:24:11.904
It was a week-long trial.

00:24:12.905 --> 00:24:15.227
And these guys had hired us

00:24:15.346 --> 00:24:17.808
to develop a product for the golf space.

00:24:18.872 --> 00:24:21.433
And I developed over a

00:24:21.473 --> 00:24:22.154
hundred and twenty

00:24:22.634 --> 00:24:25.057
prototypes in five months for them.

00:24:26.136 --> 00:24:26.597
And the day,

00:24:26.637 --> 00:24:27.739
pretty much the day they got

00:24:27.778 --> 00:24:29.079
the samples and they were

00:24:29.099 --> 00:24:29.960
supposed to buy a certain

00:24:30.000 --> 00:24:30.820
number before they went

00:24:30.861 --> 00:24:32.301
somewhere else so I could get a payback.

00:24:32.402 --> 00:24:34.483
And if they didn't sell any and the,

00:24:34.624 --> 00:24:36.204
you know, it died, it's like, ah, crap,

00:24:36.224 --> 00:24:36.785
that didn't work.

00:24:37.246 --> 00:24:37.945
But if it did,

00:24:38.446 --> 00:24:40.087
I want to ride the gravy train.

00:24:40.567 --> 00:24:41.409
That's my payback.

00:24:42.410 --> 00:24:43.609
Because they had no risk up front.

00:24:43.690 --> 00:24:45.211
Well, the day they got it,

00:24:45.612 --> 00:24:46.952
or pretty much the day they got it,

00:24:48.491 --> 00:24:50.953
they shipped it over to Taiwan, to China.

00:24:51.795 --> 00:24:52.355
And they said, hey,

00:24:52.375 --> 00:24:53.256
do it everything except

00:24:53.276 --> 00:24:54.737
take the Stroop's logos off,

00:24:55.438 --> 00:24:57.278
take the Stroop's logos off, put ours on,

00:24:57.419 --> 00:24:57.740
et cetera.

00:24:58.000 --> 00:24:59.320
We did all this work and

00:24:59.340 --> 00:25:00.201
then we shipped it to Taiwan.

00:25:00.221 --> 00:25:01.923
It still took them like

00:25:02.143 --> 00:25:04.585
eight months to figure it out.

00:25:04.625 --> 00:25:05.385
Then they decided to bring

00:25:05.405 --> 00:25:06.686
it back into United States

00:25:06.707 --> 00:25:07.567
and it took those guys,

00:25:07.666 --> 00:25:09.068
eleven months to figure it out.

00:25:09.128 --> 00:25:10.209
And then the product was done.

00:25:12.050 --> 00:25:13.412
I started from zero and

00:25:13.451 --> 00:25:14.772
developed the entire product, said,

00:25:14.853 --> 00:25:17.035
here it is, and ready to produce.

00:25:18.290 --> 00:25:19.672
So ballpark it for me, Sean,

00:25:20.071 --> 00:25:22.292
what percentage of the

00:25:22.313 --> 00:25:23.373
things that you're creating

00:25:23.834 --> 00:25:25.654
come from you or your team

00:25:25.974 --> 00:25:27.035
versus like other people

00:25:27.055 --> 00:25:28.036
bringing you ideas and say,

00:25:28.056 --> 00:25:28.715
let's do it together.

00:25:28.736 --> 00:25:29.435
Like ballpark it.

00:25:30.817 --> 00:25:35.239
I would say I would try

00:25:35.259 --> 00:25:36.640
about eighty five percent

00:25:36.680 --> 00:25:38.881
come from me that we do.

00:25:40.205 --> 00:25:41.366
The products that are,

00:25:42.728 --> 00:25:43.788
what we're not really good

00:25:43.868 --> 00:25:45.550
at is we're not really good

00:25:45.570 --> 00:25:47.051
about telling everybody the

00:25:47.092 --> 00:25:47.932
cool stuff we do.

00:25:48.553 --> 00:25:50.474
So one of our problems is

00:25:50.494 --> 00:25:52.277
that I design stuff, product,

00:25:53.446 --> 00:25:53.988
And I love it.

00:25:54.107 --> 00:25:54.969
I enjoy that part of my

00:25:55.009 --> 00:25:55.990
business so much that I

00:25:56.109 --> 00:25:56.890
forget to market it.

00:25:57.590 --> 00:25:58.751
I head over to somebody else like,

00:25:58.771 --> 00:26:01.454
here's the photos, the videos, go sell it,

00:26:01.654 --> 00:26:03.277
have at it, crank it.

00:26:03.817 --> 00:26:06.099
And then I go design another product.

00:26:06.160 --> 00:26:06.599
I probably do.

00:26:06.619 --> 00:26:07.681
You know which part of the

00:26:07.800 --> 00:26:08.801
assembly line you're good at.

00:26:08.902 --> 00:26:09.843
And it sounds like you do.

00:26:10.384 --> 00:26:10.564
Yeah.

00:26:10.804 --> 00:26:11.724
And so I'll do like,

00:26:13.106 --> 00:26:13.906
I think I'm working on over

00:26:13.946 --> 00:26:14.827
twenty products right now.

00:26:15.568 --> 00:26:16.450
And most of them I'll get

00:26:16.470 --> 00:26:17.411
done within a week.

00:26:18.869 --> 00:26:19.971
But now if you turn it over

00:26:19.990 --> 00:26:21.550
to somebody else and like, okay,

00:26:21.611 --> 00:26:22.551
so I designed one for

00:26:22.571 --> 00:26:23.372
another distributor.

00:26:23.392 --> 00:26:24.353
He's like, hey, I'd love it.

00:26:24.772 --> 00:26:25.173
Can you do this?

00:26:25.192 --> 00:26:26.013
So I designed it for him,

00:26:26.054 --> 00:26:27.733
sent him a whole sample and

00:26:27.753 --> 00:26:30.175
then the tariffs hit and

00:26:30.195 --> 00:26:31.756
he's trying to deal with all that stuff.

00:26:31.796 --> 00:26:33.477
So his concentration right

00:26:33.517 --> 00:26:36.057
now is not on how to add this product.

00:26:36.218 --> 00:26:37.439
I've got another company,

00:26:38.159 --> 00:26:39.579
I'll just say it out loud, Rogue.

00:26:40.240 --> 00:26:40.640
Rogue,

00:26:41.280 --> 00:26:43.061
I'm doing like twenty five products

00:26:43.082 --> 00:26:43.582
for them right now.

00:26:44.644 --> 00:26:45.586
And how does this start?

00:26:45.625 --> 00:26:46.826
Like not necessarily just with Rogue,

00:26:46.846 --> 00:26:47.968
but is it a problem?

00:26:48.127 --> 00:26:53.152
Is it this doesn't exist, create it,

00:26:53.211 --> 00:26:53.853
solve this problem?

00:26:53.952 --> 00:26:55.634
Or is it take this and make it better,

00:26:55.653 --> 00:26:56.775
faster, smaller, lighter?

00:26:58.016 --> 00:26:58.757
There's both.

00:27:00.097 --> 00:27:00.798
There's both.

00:27:00.897 --> 00:27:03.059
So we talked a little bit

00:27:03.079 --> 00:27:04.221
about this BlazePod thing,

00:27:04.240 --> 00:27:05.201
and I can't show you on

00:27:05.281 --> 00:27:06.242
screen yet what it is.

00:27:06.742 --> 00:27:08.243
But BlazePod came and said, hey,

00:27:08.284 --> 00:27:09.645
we've got this problem.

00:27:10.625 --> 00:27:11.988
How do we fix this?

00:27:12.869 --> 00:27:14.510
And we want it to do A, B, C,

00:27:14.570 --> 00:27:15.810
and D. And we're really

00:27:15.830 --> 00:27:17.271
good about marketing and selling,

00:27:17.892 --> 00:27:19.653
but we don't want to manufacture.

00:27:19.692 --> 00:27:21.054
That's not their wheelhouse.

00:27:21.233 --> 00:27:21.993
That's not our wheelhouse.

00:27:22.534 --> 00:27:23.835
You'll have somebody else that says,

00:27:23.934 --> 00:27:24.414
you know what?

00:27:24.535 --> 00:27:25.276
We've got a problem.

00:27:25.316 --> 00:27:26.875
I can't source it from somebody else.

00:27:27.156 --> 00:27:31.719
We got a problem where we

00:27:31.759 --> 00:27:33.519
can't get them fast enough or have a,

00:27:33.900 --> 00:27:34.900
I've got guys all the time.

00:27:34.920 --> 00:27:35.420
It's like, hey, Sean,

00:27:35.460 --> 00:27:36.401
I have this cool idea.

00:27:37.673 --> 00:27:39.134
And can you make it come to life?

00:27:39.714 --> 00:27:40.596
I did it with another guy

00:27:40.635 --> 00:27:41.455
not too long ago that does

00:27:41.776 --> 00:27:42.936
for major league baseball,

00:27:43.257 --> 00:27:45.038
throwing arm stuff for baseball stuff.

00:27:45.577 --> 00:27:46.858
Matter of fact, crossover symmetry.

00:27:46.898 --> 00:27:48.259
I designed the crossover symmetry.

00:27:48.299 --> 00:27:49.140
When they had a problem,

00:27:49.160 --> 00:27:51.080
they came to me because

00:27:51.301 --> 00:27:52.221
they had their bands,

00:27:52.241 --> 00:27:54.663
they were breaking apart in the sunlight.

00:27:54.863 --> 00:27:55.324
The sunlight,

00:27:55.344 --> 00:27:55.903
when they put them on the

00:27:55.983 --> 00:27:58.105
fence for baseball was eroding.

00:27:58.164 --> 00:27:58.565
I says, well,

00:27:58.586 --> 00:28:00.527
if we switched over the sleeve elastics,

00:28:00.586 --> 00:28:01.487
it'll solve your problem.

00:28:01.507 --> 00:28:02.827
So I designed their entire product.

00:28:05.156 --> 00:28:06.678
And they ran from there.

00:28:06.718 --> 00:28:06.857
This,

00:28:07.018 --> 00:28:09.778
this reminds me of a three M which is

00:28:09.798 --> 00:28:10.718
a chemical company,

00:28:10.778 --> 00:28:12.138
but they make a bajillion things.

00:28:12.159 --> 00:28:12.798
And even if you've never

00:28:12.818 --> 00:28:13.558
heard of three M you've

00:28:13.598 --> 00:28:14.499
touched three on products a

00:28:14.519 --> 00:28:15.278
billion times in your life.

00:28:15.859 --> 00:28:16.900
And I don't know when this was,

00:28:16.980 --> 00:28:17.740
but it was like early

00:28:17.819 --> 00:28:19.720
internet and they had a problem.

00:28:19.759 --> 00:28:21.520
Like I'm going to screw up the story,

00:28:21.540 --> 00:28:22.221
but it doesn't matter.

00:28:22.280 --> 00:28:23.461
Like they had a problem

00:28:24.201 --> 00:28:26.221
drilling wells or something.

00:28:26.281 --> 00:28:27.221
And they kept asking,

00:28:28.972 --> 00:28:30.433
geologists how do you solve

00:28:30.453 --> 00:28:31.315
this problem they kept

00:28:31.335 --> 00:28:32.175
getting the same answers

00:28:32.195 --> 00:28:34.096
because geologists look at

00:28:34.136 --> 00:28:35.258
the same thing the same way

00:28:35.858 --> 00:28:38.000
and this super smart guy

00:28:38.980 --> 00:28:40.201
essentially like back in

00:28:40.221 --> 00:28:41.222
the old west like you know

00:28:41.242 --> 00:28:41.702
when there would be a

00:28:41.743 --> 00:28:43.565
bounty on somebody you know

00:28:43.585 --> 00:28:44.645
bring this guy in dinner or

00:28:44.685 --> 00:28:45.826
love you know a hundred

00:28:45.846 --> 00:28:47.587
dollars he put a bounty

00:28:47.607 --> 00:28:48.989
because he said how much would this

00:28:50.000 --> 00:28:50.819
how much money would this

00:28:50.880 --> 00:28:52.381
make three M if we solved it?

00:28:52.520 --> 00:28:53.520
And their actuaries were

00:28:53.540 --> 00:28:54.382
like a billion dollars.

00:28:54.402 --> 00:28:55.122
And he's like, well,

00:28:55.142 --> 00:28:55.622
then I'm gonna put a

00:28:55.682 --> 00:28:56.923
million dollar prize on this.

00:28:57.502 --> 00:28:58.442
And he put it on the internet.

00:28:58.482 --> 00:28:59.824
It's like tacking it to the

00:29:00.663 --> 00:29:01.604
sheriff's wall.

00:29:01.625 --> 00:29:02.484
He goes, solve this,

00:29:02.505 --> 00:29:03.744
I'll give you a million dollars.

00:29:04.306 --> 00:29:05.766
And it was something ridiculous,

00:29:05.826 --> 00:29:07.846
like a shepherd or something like that.

00:29:07.886 --> 00:29:08.886
Like a guy that would have

00:29:09.047 --> 00:29:10.208
no business doing it,

00:29:10.768 --> 00:29:12.648
But because whatever reason,

00:29:12.689 --> 00:29:14.289
he just knew this and they

00:29:14.329 --> 00:29:15.351
realized that was the first

00:29:15.391 --> 00:29:17.251
like crowdsourcing of problems.

00:29:17.652 --> 00:29:18.492
It sounds like you're the

00:29:18.532 --> 00:29:20.153
reverse where you have the

00:29:20.193 --> 00:29:20.953
world who have probably

00:29:21.013 --> 00:29:21.914
come to you and you're like, all right,

00:29:21.954 --> 00:29:23.236
hang on, hang on.

00:29:23.776 --> 00:29:24.957
All right, I'll have it to you tomorrow.

00:29:25.017 --> 00:29:26.278
Like I'm going to put the

00:29:26.317 --> 00:29:27.798
solution from this into the

00:29:27.858 --> 00:29:28.659
other thing of this.

00:29:28.699 --> 00:29:29.759
And then it sounds like

00:29:29.779 --> 00:29:30.980
you're the reverse of that three.

00:29:31.000 --> 00:29:31.260
Yeah.

00:29:32.010 --> 00:29:32.931
Yeah, so that's pretty much,

00:29:32.951 --> 00:29:35.071
and I wish I could tell you how it works,

00:29:35.692 --> 00:29:37.553
but my brain will actually,

00:29:38.314 --> 00:29:39.314
it actually spins it all in

00:29:39.354 --> 00:29:41.015
three D. So I'll add and

00:29:41.035 --> 00:29:41.875
subtract parts and

00:29:41.894 --> 00:29:43.455
components and see if it

00:29:43.496 --> 00:29:44.536
works better or not.

00:29:46.237 --> 00:29:47.196
And then try to create a

00:29:47.237 --> 00:29:48.057
solution and do it.

00:29:48.317 --> 00:29:52.440
Also, the ability to take the problem,

00:29:53.019 --> 00:29:53.920
figure out a solution,

00:29:53.940 --> 00:29:54.619
then you have to figure out

00:29:54.640 --> 00:29:55.760
how to manufacture it too.

00:29:56.084 --> 00:29:57.805
Right, because it's not just make it once.

00:29:57.904 --> 00:29:59.026
It's now how do we scale this?

00:29:59.046 --> 00:30:00.606
Because otherwise it's not a business.

00:30:00.946 --> 00:30:01.907
That's part of the design.

00:30:02.528 --> 00:30:05.450
So if I'm just like an

00:30:05.529 --> 00:30:06.790
imaginary design guy and I

00:30:06.830 --> 00:30:07.751
make this really cool thing,

00:30:07.771 --> 00:30:08.971
but it can't be produced.

00:30:09.413 --> 00:30:09.732
Right.

00:30:10.221 --> 00:30:11.201
Then it's like, who cares?

00:30:11.241 --> 00:30:11.642
Go back.

00:30:11.721 --> 00:30:12.423
I saw one guy,

00:30:12.923 --> 00:30:14.042
they hired an engineer to

00:30:14.083 --> 00:30:15.603
design some stupid product.

00:30:16.183 --> 00:30:16.763
And I'm like, dude,

00:30:16.804 --> 00:30:17.864
you can't make this for

00:30:17.963 --> 00:30:19.044
anything under like five

00:30:19.064 --> 00:30:19.845
hundred bucks and you want

00:30:19.865 --> 00:30:20.744
to sell for fifty.

00:30:21.164 --> 00:30:22.605
So you have to redesign it

00:30:22.644 --> 00:30:24.346
to make it so that works.

00:30:24.365 --> 00:30:25.286
So what I'll do is I'll talk

00:30:25.306 --> 00:30:26.125
with people says, OK,

00:30:26.185 --> 00:30:27.346
what do you want the product to do?

00:30:27.446 --> 00:30:28.386
I want to do A, B,

00:30:28.426 --> 00:30:29.767
C and D or whatever that is.

00:30:30.247 --> 00:30:31.508
OK, what's your price point?

00:30:32.627 --> 00:30:34.087
And sometimes like, OK,

00:30:34.107 --> 00:30:35.068
I want fifty cents.

00:30:35.088 --> 00:30:35.788
I'm like, you know what?

00:30:37.107 --> 00:30:38.108
It's not going to happen.

00:30:38.148 --> 00:30:39.609
Me too, but that's not realistic.

00:30:39.630 --> 00:30:40.230
You know,

00:30:40.250 --> 00:30:41.651
if you want to do something for

00:30:41.711 --> 00:30:42.811
fifty dollars or one

00:30:42.832 --> 00:30:43.892
hundred dollars or maybe a

00:30:43.932 --> 00:30:45.772
thousand dollars, we could do something.

00:30:46.354 --> 00:30:48.015
And then I just go to work

00:30:48.075 --> 00:30:49.635
and figure out how to piece

00:30:49.655 --> 00:30:52.958
it together to to make it match.

00:30:52.978 --> 00:30:53.959
You know,

00:30:53.999 --> 00:30:56.640
the the I was going to bring some

00:30:56.680 --> 00:30:58.260
of this into the I'll use

00:30:58.280 --> 00:30:59.382
an example with the

00:30:59.422 --> 00:31:00.022
treadmill because we

00:31:00.063 --> 00:31:01.743
haven't we didn't record the treadmill.

00:31:01.763 --> 00:31:02.443
So I'll tell you about the

00:31:02.483 --> 00:31:03.325
treadmill experience

00:31:03.345 --> 00:31:04.826
because it kind of goes

00:31:04.846 --> 00:31:05.405
through the whole thing.

00:31:06.317 --> 00:31:07.878
So the treadmill, you know,

00:31:07.919 --> 00:31:08.638
I'm used to running on a

00:31:08.679 --> 00:31:09.759
normal motorized treadmill

00:31:10.340 --> 00:31:11.301
and it pushes your feet

00:31:11.321 --> 00:31:12.682
back and you step on it and

00:31:12.702 --> 00:31:14.384
it moves it back and that moves it back.

00:31:14.404 --> 00:31:15.546
And it's a great cardio piece.

00:31:16.146 --> 00:31:18.449
And then a decade or two ago,

00:31:18.509 --> 00:31:20.250
someone created the curve treadmill,

00:31:20.770 --> 00:31:21.932
which it looks like this.

00:31:21.952 --> 00:31:23.153
You step on the high pipe,

00:31:23.273 --> 00:31:24.255
partner rolls down.

00:31:24.295 --> 00:31:26.797
I'm like, okay, that's kind of cool.

00:31:26.836 --> 00:31:29.119
But your foot strikes uphill.

00:31:30.070 --> 00:31:31.231
and it pushes down,

00:31:32.093 --> 00:31:33.513
and then it pushes off downhill.

00:31:33.973 --> 00:31:35.015
And it's a gravity-based

00:31:35.035 --> 00:31:35.796
system where it just- Right,

00:31:35.816 --> 00:31:36.836
there's no motor in that one.

00:31:36.896 --> 00:31:37.897
There's no motor in it.

00:31:38.258 --> 00:31:40.199
Really slick product, good for cardio.

00:31:41.099 --> 00:31:42.401
Well, let me,

00:31:43.682 --> 00:31:45.463
we're gonna go through a lot of,

00:31:45.483 --> 00:31:47.505
if I'm talking too long, just let me know,

00:31:47.525 --> 00:31:48.726
but- No, it's all right.

00:31:48.746 --> 00:31:50.327
There's a lot of really cool stuff here.

00:31:50.988 --> 00:31:53.089
So one of the things that,

00:31:55.192 --> 00:31:57.874
I think you can still see me, yeah.

00:31:57.913 --> 00:31:59.154
So one of the things-

00:31:59.789 --> 00:32:02.172
that I wanted to teach was

00:32:02.832 --> 00:32:04.252
instead of just doing, let's say,

00:32:04.272 --> 00:32:05.094
this movement,

00:32:05.854 --> 00:32:07.075
I wanted to teach you how

00:32:07.115 --> 00:32:08.455
to do it while you're walking.

00:32:09.576 --> 00:32:11.317
Because then sometimes

00:32:11.357 --> 00:32:12.278
people live on the right

00:32:12.317 --> 00:32:13.358
foot and some on the left.

00:32:13.659 --> 00:32:14.619
In doing movements,

00:32:15.359 --> 00:32:18.502
you need to be able to do

00:32:18.522 --> 00:32:19.163
this kind of movement.

00:32:20.364 --> 00:32:21.404
Maybe it's even if you do

00:32:21.444 --> 00:32:23.405
two at a time and you're

00:32:23.425 --> 00:32:26.228
pushing a lawnmower.

00:32:26.248 --> 00:32:28.009
That's a very normal business practice.

00:32:28.544 --> 00:32:29.743
very normal function versus

00:32:29.763 --> 00:32:33.605
just stand here and push off.

00:32:33.685 --> 00:32:35.007
It's like a chain of guns,

00:32:35.686 --> 00:32:40.368
make everything match here.

00:32:40.429 --> 00:32:44.430
So the concept was, can I,

00:32:44.529 --> 00:32:46.070
I like the concept of

00:32:46.131 --> 00:32:47.131
moving because I like to

00:32:47.330 --> 00:32:48.612
exercise while I move

00:32:49.251 --> 00:32:50.452
versus just stand and lay

00:32:50.472 --> 00:32:51.732
on a bench and do a bench press.

00:32:52.874 --> 00:32:55.795
And so the concept was, this is great,

00:32:56.577 --> 00:32:57.758
But if I'm walking forward,

00:32:57.778 --> 00:33:02.638
that's more like pushing a lawnmower.

00:33:02.659 --> 00:33:04.579
The problem is I can only

00:33:04.619 --> 00:33:05.740
take two or three steps and

00:33:05.759 --> 00:33:06.380
then I'm back.

00:33:06.759 --> 00:33:08.579
Right, right, right, right, right, right.

00:33:08.599 --> 00:33:08.720
Okay,

00:33:08.740 --> 00:33:14.662
so how can I have forever walking and

00:33:14.741 --> 00:33:16.001
feel like it's walking outside?

00:33:16.021 --> 00:33:16.241
Well,

00:33:16.422 --> 00:33:17.761
the only way I could figure out how

00:33:17.781 --> 00:33:20.303
to do that was to do a

00:33:20.383 --> 00:33:22.123
motorless flat treadmill.

00:33:23.482 --> 00:33:25.443
And so when I first contacted some...

00:33:26.553 --> 00:33:28.153
treadmill manufacturers, they said,

00:33:28.233 --> 00:33:29.355
it'll never work, Sean.

00:33:30.656 --> 00:33:31.596
You can't get a motorless

00:33:31.616 --> 00:33:32.678
flat treadmill to work.

00:33:33.679 --> 00:33:34.980
I says, don't worry about that.

00:33:35.361 --> 00:33:36.381
Um, I'll get it to work.

00:33:37.061 --> 00:33:38.623
And they said, you're crazy.

00:33:39.723 --> 00:33:40.845
Um, it doesn't work.

00:33:41.885 --> 00:33:42.727
And so I said,

00:33:42.787 --> 00:33:43.748
I'll just buy a bunch of

00:33:43.768 --> 00:33:46.150
them and then you'll make them.

00:33:46.210 --> 00:33:46.970
And you basically,

00:33:47.050 --> 00:33:48.471
so I had to make some for

00:33:48.511 --> 00:33:49.573
me and they laughed and

00:33:49.593 --> 00:33:50.492
they sent me a bunch of

00:33:50.512 --> 00:33:51.653
motorless flat treadmills.

00:33:52.815 --> 00:33:53.016
So.

00:33:54.451 --> 00:33:55.951
The motorless flat treadmills,

00:33:55.971 --> 00:33:57.372
you can see this is flat.

00:33:57.991 --> 00:33:59.751
And all I simply do is in

00:33:59.811 --> 00:34:00.832
order to get it to work,

00:34:01.051 --> 00:34:04.073
just like in order to walk outside,

00:34:04.333 --> 00:34:07.374
you have to push off a surface.

00:34:07.394 --> 00:34:07.693
Right.

00:34:07.713 --> 00:34:09.153
You need a refraction to push off.

00:34:10.014 --> 00:34:10.393
Okay.

00:34:10.715 --> 00:34:11.474
So then I'm thinking like,

00:34:11.514 --> 00:34:12.255
how do I do this?

00:34:12.315 --> 00:34:13.875
How do I get my treadmill to work?

00:34:14.375 --> 00:34:17.155
Well, I could push off this surface.

00:34:17.976 --> 00:34:18.295
Okay.

00:34:18.315 --> 00:34:18.996
That's cool.

00:34:19.416 --> 00:34:20.277
But now I want to walk

00:34:20.317 --> 00:34:21.717
hands-free and it doesn't work.

00:34:23.023 --> 00:34:25.005
So then the next straight up is, well,

00:34:25.065 --> 00:34:26.485
if I just hold myself in

00:34:26.545 --> 00:34:29.927
place with a strap,

00:34:31.128 --> 00:34:35.070
then I can actually walk

00:34:35.090 --> 00:34:38.972
without hands and go from here.

00:34:39.052 --> 00:34:40.413
Now I can take the same

00:34:40.472 --> 00:34:41.934
elastics back here and I

00:34:41.954 --> 00:34:43.914
can forever push my

00:34:43.974 --> 00:34:46.777
lawnmower and me as a doctor,

00:34:46.836 --> 00:34:47.958
I can sit here and watch

00:34:47.998 --> 00:34:49.277
them to see if they're

00:34:49.318 --> 00:34:50.759
doing it right or if they

00:34:50.778 --> 00:34:52.360
have a limp or whatever else it is.

00:34:53.130 --> 00:34:55.391
then it works but one of the

00:34:55.411 --> 00:34:57.032
things we found out is

00:34:57.213 --> 00:34:58.574
obviously if you're running

00:34:59.173 --> 00:35:00.273
and you fell down on this

00:35:00.313 --> 00:35:01.394
treadmill it instantly

00:35:01.434 --> 00:35:04.255
stops well on a motorized

00:35:04.295 --> 00:35:05.077
treadmill you get launched

00:35:05.137 --> 00:35:05.916
off the back and you might

00:35:05.936 --> 00:35:07.557
get beat up right you get

00:35:07.577 --> 00:35:08.538
burned up as fast as you

00:35:08.898 --> 00:35:09.838
want to go then you slow

00:35:09.878 --> 00:35:13.541
down and stop wow that's

00:35:13.581 --> 00:35:16.302
fast man yeah well then we

00:35:16.342 --> 00:35:17.922
learn we can teach you how

00:35:17.963 --> 00:35:20.043
to go back pedal too a lot

00:35:20.063 --> 00:35:20.844
of people when they're trying to

00:35:21.297 --> 00:35:22.356
run backwards or lean it too

00:35:22.496 --> 00:35:24.217
far and they fall on their butt.

00:35:24.898 --> 00:35:26.378
If you don't have your balance this way,

00:35:26.398 --> 00:35:27.797
you can't move the foot backward.

00:35:28.217 --> 00:35:30.079
We can teach you how to walk backwards,

00:35:30.679 --> 00:35:33.778
run backwards, sidestep, and turn and run,

00:35:34.298 --> 00:35:35.119
and you can go at different

00:35:35.139 --> 00:35:37.840
paces all the time you want.

00:35:38.880 --> 00:35:41.159
If you misstep, it stops.

00:35:43.021 --> 00:35:45.201
So now I've got a safety built-in feature.

00:35:45.780 --> 00:35:46.340
Wow.

00:35:46.501 --> 00:35:48.101
And there's no technology to

00:35:48.141 --> 00:35:49.161
try to figure out which one

00:35:49.181 --> 00:35:50.121
to go fast and slow.

00:35:50.494 --> 00:35:52.056
And it feels like you're walking outside.

00:35:53.657 --> 00:35:55.579
Wow.

00:35:55.619 --> 00:35:56.878
So back to the other thing

00:35:56.898 --> 00:35:57.820
that we were talking about

00:35:59.021 --> 00:35:59.740
is the things that we've

00:35:59.820 --> 00:36:05.684
learned is that if I was, if I,

00:36:06.045 --> 00:36:06.445
as you saw,

00:36:06.465 --> 00:36:07.626
I was kind of had a limp on there.

00:36:07.806 --> 00:36:08.907
I could go any pace that I want.

00:36:09.547 --> 00:36:10.889
I actually had a guy that ran on this.

00:36:10.949 --> 00:36:12.070
He says, there's no way to run.

00:36:12.150 --> 00:36:14.351
He had a, he was an amputee.

00:36:15.351 --> 00:36:16.992
So he was a triathlete amputee.

00:36:17.012 --> 00:36:17.713
So I can't run on a

00:36:17.733 --> 00:36:18.813
treadmill because one leg's

00:36:18.853 --> 00:36:19.574
faster than the other.

00:36:20.509 --> 00:36:21.489
I said, you can run on this one.

00:36:21.690 --> 00:36:22.309
He didn't believe me.

00:36:22.931 --> 00:36:23.911
Then he got out and started running.

00:36:23.931 --> 00:36:25.592
He's like, it's crazy.

00:36:25.612 --> 00:36:30.356
You can actually run and maintain my pace.

00:36:30.896 --> 00:36:32.036
So I'm looking around at my,

00:36:32.318 --> 00:36:33.418
looking at my spaceship.

00:36:33.978 --> 00:36:37.201
I want to tell you about the, all this,

00:36:37.221 --> 00:36:38.282
I'll fake it and make it

00:36:38.302 --> 00:36:42.144
work really quick with the product.

00:36:42.164 --> 00:36:46.228
So I take

00:36:48.010 --> 00:36:49.710
And one of the examples we learned here,

00:36:49.791 --> 00:36:51.112
so we learned about the body,

00:36:51.152 --> 00:36:52.452
as I'm trying to figure out

00:36:52.472 --> 00:36:54.813
the body and how it works

00:36:55.295 --> 00:36:57.715
on the treadmill,

00:36:57.735 --> 00:37:00.097
we experimented with what

00:37:00.137 --> 00:37:02.820
happens if you have an injury on a leg?

00:37:03.679 --> 00:37:06.222
And this leg happens to be,

00:37:06.242 --> 00:37:07.262
you get on a cane and you

00:37:07.302 --> 00:37:08.262
start walking and you're

00:37:08.322 --> 00:37:09.224
dragging this foot.

00:37:09.244 --> 00:37:10.764
I was like, okay,

00:37:11.605 --> 00:37:12.985
what do I do in physical therapy?

00:37:13.025 --> 00:37:14.146
Well, back up a second.

00:37:14.427 --> 00:37:17.108
If I get rid of the cane, my body memory

00:37:17.764 --> 00:37:19.485
still has this foot dragging.

00:37:20.525 --> 00:37:21.827
Normally in physical therapy,

00:37:21.847 --> 00:37:22.586
they'll put a little

00:37:22.748 --> 00:37:24.929
elastic around your leg and

00:37:24.969 --> 00:37:26.489
have you work doing a knee

00:37:26.608 --> 00:37:28.329
drive exercise or something like that.

00:37:28.750 --> 00:37:30.731
But it doesn't retrain the entire body.

00:37:31.871 --> 00:37:33.572
What we learned is that

00:37:34.793 --> 00:37:36.253
walking is such a normal,

00:37:36.313 --> 00:37:37.815
natural behavior of the

00:37:37.855 --> 00:37:41.876
body that you know how to walk.

00:37:41.976 --> 00:37:43.038
I mean, once you learn how to walk,

00:37:43.077 --> 00:37:44.617
you kind of stay in that same pattern.

00:37:44.898 --> 00:37:45.759
You know how to balance.

00:37:47.050 --> 00:37:48.952
And so your body then

00:37:49.253 --> 00:37:51.034
recalculates how to stay

00:37:51.054 --> 00:37:52.456
balanced after every injury

00:37:52.516 --> 00:37:53.175
or whatever it is.

00:37:53.275 --> 00:37:54.356
It just figures out how to do this.

00:37:54.938 --> 00:37:56.478
So one of the things we found out,

00:37:57.460 --> 00:37:58.661
or we experimented with,

00:37:59.521 --> 00:38:01.603
is if I happen to have this injury,

00:38:02.304 --> 00:38:03.664
this leg, and I'm dragging it,

00:38:04.125 --> 00:38:05.847
how do I activate this leg?

00:38:05.887 --> 00:38:06.867
Yeah, I can do this.

00:38:07.527 --> 00:38:08.668
But if I can teach you to

00:38:08.748 --> 00:38:11.592
walk with resistance on this leg,

00:38:12.653 --> 00:38:14.675
And when I take off the resistance,

00:38:15.054 --> 00:38:16.135
your body's still going to

00:38:16.155 --> 00:38:17.896
remember to engage that muscle.

00:38:19.217 --> 00:38:20.179
And it will be not just the

00:38:20.239 --> 00:38:21.099
muscle strengthening,

00:38:21.119 --> 00:38:22.960
but it'll also be a neuro reprogramming.

00:38:23.500 --> 00:38:25.481
Hey, you guys got a fire, stop being lazy.

00:38:26.742 --> 00:38:28.443
So as an example,

00:38:29.344 --> 00:38:30.184
I didn't set it up for this

00:38:30.324 --> 00:38:31.844
particular event,

00:38:31.864 --> 00:38:34.106
so I'll just fake it here.

00:38:34.126 --> 00:38:35.427
I'm going to pretend like

00:38:35.467 --> 00:38:36.307
this is the leg that's

00:38:36.708 --> 00:38:39.590
dragging and I would attach

00:38:44.092 --> 00:38:44.771
to my anchoring position.

00:38:44.791 --> 00:38:45.351
Let's see how close I get

00:38:45.371 --> 00:38:55.695
this to set up right for

00:38:55.755 --> 00:38:56.295
the very first time.

00:38:56.315 --> 00:38:56.856
Probably not exactly right.

00:38:56.876 --> 00:38:57.295
There's better straps,

00:38:57.315 --> 00:38:57.755
I just need to come

00:38:57.815 --> 00:39:01.217
prepared to... You'd

00:39:01.237 --> 00:39:02.577
probably make one in ten minutes though,

00:39:02.637 --> 00:39:05.137
yeah.

00:39:05.177 --> 00:39:06.577
Yeah, I'd probably make one in ten minutes,

00:39:06.597 --> 00:39:06.818
whatever.

00:39:06.838 --> 00:39:07.639
But it's in the other room.

00:39:07.659 --> 00:39:08.518
So I just now attached it here,

00:39:08.579 --> 00:39:10.719
and now every time I walk,

00:39:10.759 --> 00:39:12.300
you can see that I have to engage.

00:39:12.659 --> 00:39:12.960
Right.

00:39:14.670 --> 00:39:16.351
Well, first, the brain is like going,

00:39:16.771 --> 00:39:17.710
what are you doing?

00:39:18.190 --> 00:39:20.190
And you start hobbling like this,

00:39:20.231 --> 00:39:21.972
but after about thirty seconds,

00:39:22.692 --> 00:39:24.012
you'll start just walking

00:39:24.632 --> 00:39:26.233
as normal as you possibly can.

00:39:26.273 --> 00:39:29.052
And then I get the client to talk to me,

00:39:29.733 --> 00:39:31.514
and we start talking about life.

00:39:32.153 --> 00:39:32.873
Next thing you know,

00:39:32.893 --> 00:39:34.795
this becomes the normal gait pattern,

00:39:35.155 --> 00:39:36.454
and they don't realize that

00:39:36.514 --> 00:39:37.454
neurologically they're

00:39:37.514 --> 00:39:38.916
telling this muscle to fire

00:39:39.496 --> 00:39:40.795
harder than it was before.

00:39:41.786 --> 00:39:42.706
But this is now the new

00:39:42.746 --> 00:39:45.088
normal because they're balanced,

00:39:45.949 --> 00:39:48.231
their whole body is working together.

00:39:48.271 --> 00:39:49.231
When I get done,

00:39:50.231 --> 00:39:52.653
you simply take off this

00:39:53.335 --> 00:39:55.876
and this leg is doing this.

00:39:56.958 --> 00:39:58.179
When it looks ridiculous if

00:39:58.199 --> 00:39:59.699
you're going to walk normally before,

00:40:00.079 --> 00:40:01.001
but if you're walking with

00:40:01.041 --> 00:40:02.061
this leg trailing,

00:40:02.802 --> 00:40:04.543
all of a sudden it's even

00:40:04.583 --> 00:40:05.244
with the other leg.

00:40:06.572 --> 00:40:07.753
So I can neurologically,

00:40:07.773 --> 00:40:08.554
and I could pull on your

00:40:08.614 --> 00:40:09.594
forehead to do it.

00:40:10.076 --> 00:40:12.157
I can twist your body for scoliosis.

00:40:12.757 --> 00:40:13.277
I can change.

00:40:13.518 --> 00:40:14.659
I had one gal came in.

00:40:14.699 --> 00:40:15.760
I tried this for the first time.

00:40:16.219 --> 00:40:17.822
She was one of the young soccer players.

00:40:17.882 --> 00:40:20.182
Her toes were pointed out.

00:40:20.983 --> 00:40:22.644
She walked like, I call it ballerina feet.

00:40:22.724 --> 00:40:24.045
I'm sure there's a more technical term.

00:40:24.867 --> 00:40:26.889
So we put the elastics on

00:40:26.909 --> 00:40:27.969
the outside of her feet.

00:40:28.630 --> 00:40:29.811
So she had to really fight

00:40:29.831 --> 00:40:30.992
with the inside of her legs

00:40:31.632 --> 00:40:32.693
to keep her feet straight.

00:40:33.554 --> 00:40:35.215
I made her walk for three to five minutes.

00:40:36.307 --> 00:40:38.108
took them off, her toes are straight.

00:40:39.809 --> 00:40:39.929
Now,

00:40:40.010 --> 00:40:40.949
eventually they're gonna go back

00:40:40.969 --> 00:40:42.231
because she has to re-strengthen them,

00:40:42.451 --> 00:40:44.271
but for the temporary next

00:40:44.311 --> 00:40:45.152
five or ten minutes,

00:40:45.211 --> 00:40:46.512
her feet were heading straight.

00:40:47.273 --> 00:40:48.112
We reprogrammed.

00:40:48.974 --> 00:40:50.974
So, I don't know how and why,

00:40:50.994 --> 00:40:52.375
I don't know if it's a good

00:40:52.414 --> 00:40:53.315
thing or bad thing,

00:40:55.297 --> 00:40:56.797
but this is the kind of

00:40:56.856 --> 00:40:58.697
stuff that I enjoy the challenge.

00:40:58.717 --> 00:41:00.159
You're just doing this all day?

00:41:00.219 --> 00:41:02.340
I mean, this is like you're Mr. Wizard,

00:41:02.360 --> 00:41:02.800
you know what I mean?

00:41:02.820 --> 00:41:02.920
Like,

00:41:02.940 --> 00:41:04.481
you're just building stuff all day and...

00:41:06.304 --> 00:41:07.065
Uh, quite a bit.

00:41:07.125 --> 00:41:08.606
And then we go, um,

00:41:09.666 --> 00:41:11.206
so I build stuff most of the day.

00:41:11.226 --> 00:41:12.568
I still have to do the CEO stuff.

00:41:12.668 --> 00:41:14.168
I'm still present CEO.

00:41:14.188 --> 00:41:16.010
So I do the CEO stuff, HR stuff,

00:41:16.510 --> 00:41:17.311
the stuff that I hate.

00:41:17.570 --> 00:41:20.072
But, um, this stuff, I mean, I just,

00:41:20.853 --> 00:41:25.817
I had a company that, uh, sells on QVC,

00:41:25.856 --> 00:41:26.956
which for people who don't

00:41:26.996 --> 00:41:28.617
know home shopping network.

00:41:28.697 --> 00:41:29.079
Yeah.

00:41:29.099 --> 00:41:31.019
QVC is, you know, and, uh,

00:41:32.039 --> 00:41:33.141
And they said, man,

00:41:33.181 --> 00:41:34.302
we've got to come with some

00:41:34.342 --> 00:41:34.981
cool products.

00:41:35.021 --> 00:41:36.043
And so they sent me one of

00:41:36.063 --> 00:41:37.963
their little mini

00:41:41.286 --> 00:41:42.666
elliptical cycles that the

00:41:42.686 --> 00:41:43.487
grandpa and grandma.

00:41:43.527 --> 00:41:45.007
And I'm like, wow,

00:41:45.027 --> 00:41:45.867
that's kind of interesting.

00:41:45.949 --> 00:41:46.648
I bet you I could come up

00:41:46.668 --> 00:41:48.050
with something that's way simpler,

00:41:48.110 --> 00:41:50.550
a fraction of the price that's easier.

00:41:50.851 --> 00:41:52.552
And so I thought about it.

00:41:52.572 --> 00:41:54.534
And I didn't have time to

00:41:54.574 --> 00:41:55.534
make one except that morning.

00:41:55.554 --> 00:41:56.635
The morning we're going to meet again.

00:41:56.775 --> 00:41:57.434
And I says, by the way,

00:41:57.454 --> 00:41:58.496
I made this this morning.

00:41:59.297 --> 00:42:00.998
And they're like, dude, this thing rocks.

00:42:01.077 --> 00:42:01.597
We want one.

00:42:02.304 --> 00:42:03.385
it'll do upper body it'll do

00:42:03.445 --> 00:42:05.266
lower body but you know I'm

00:42:05.286 --> 00:42:06.907
out there learning we

00:42:07.007 --> 00:42:08.248
purchased fitter first I

00:42:08.268 --> 00:42:09.128
don't know who fitted first

00:42:09.228 --> 00:42:10.550
is fitter first is a

00:42:10.610 --> 00:42:12.431
company out of canada um

00:42:12.451 --> 00:42:13.192
they're getting ready they

00:42:13.211 --> 00:42:14.512
were ready to retire and

00:42:14.532 --> 00:42:15.293
they do a lot of wood

00:42:15.333 --> 00:42:17.014
products okay wood balance

00:42:17.034 --> 00:42:19.655
boards etc and with a half

00:42:19.675 --> 00:42:21.376
square of the bottom so I

00:42:21.416 --> 00:42:23.239
bought their company and

00:42:23.398 --> 00:42:26.420
within a month and a half we had

00:42:27.335 --> 00:42:28.755
built out a new room in our

00:42:28.795 --> 00:42:30.016
manufacturing facility,

00:42:30.117 --> 00:42:33.340
installed a brand new CNC

00:42:33.400 --> 00:42:35.842
wood machine router,

00:42:36.704 --> 00:42:37.503
taught our guys how to do it,

00:42:37.543 --> 00:42:38.385
and we're shipping out five

00:42:38.425 --> 00:42:40.646
hundred products a month.

00:42:41.327 --> 00:42:43.028
So that's in amongst a bunch

00:42:43.048 --> 00:42:43.750
of other stuffs.

00:42:44.070 --> 00:42:44.971
So what do you even call,

00:42:45.110 --> 00:42:46.351
are you like an inventor?

00:42:46.492 --> 00:42:47.974
Like what would you even call yourself?

00:42:48.554 --> 00:42:49.534
Is there a word for you?

00:42:50.255 --> 00:42:50.456
Crazy.

00:42:50.496 --> 00:42:52.018
Crazy, all right.

00:42:53.992 --> 00:42:55.393
I think of myself as kind of

00:42:55.413 --> 00:42:56.293
like an inventor,

00:42:56.675 --> 00:42:58.396
but the part I really like

00:42:58.436 --> 00:43:00.737
is I've always enjoyed

00:43:00.838 --> 00:43:03.000
bringing product to market.

00:43:03.019 --> 00:43:03.139
Yeah.

00:43:03.159 --> 00:43:04.240
Cause it's not just inventing it.

00:43:04.280 --> 00:43:05.842
You have to, there's more to the,

00:43:05.862 --> 00:43:07.003
there's more to that trip.

00:43:08.065 --> 00:43:08.266
Yes,

00:43:08.686 --> 00:43:10.487
so a lot of quote inventors will just

00:43:10.568 --> 00:43:11.548
invent a thing.

00:43:11.869 --> 00:43:12.570
And then walk away.

00:43:12.849 --> 00:43:14.050
Then they won't walk away.

00:43:14.311 --> 00:43:14.630
Yeah.

00:43:15.092 --> 00:43:16.472
My excitement comes in where

00:43:16.612 --> 00:43:17.474
I can actually take a

00:43:17.554 --> 00:43:19.635
product and solve the

00:43:19.675 --> 00:43:21.757
problem and then help get

00:43:21.777 --> 00:43:24.920
it to market and then help

00:43:24.960 --> 00:43:25.740
close the deals.

00:43:26.300 --> 00:43:28.422
Dude, I got a crazy idea.

00:43:28.443 --> 00:43:30.083
Okay.

00:43:30.184 --> 00:43:32.005
And we're spitballing as we record,

00:43:32.025 --> 00:43:33.387
but I'm not gonna edit this part out.

00:43:34.367 --> 00:43:36.610
How great would a live stream be

00:43:37.597 --> 00:43:38.817
where we could bring people

00:43:38.976 --> 00:43:40.677
on I'd be the host I'm just

00:43:40.697 --> 00:43:41.577
the talking I'll be the

00:43:41.597 --> 00:43:43.597
dancing monkey right you're

00:43:43.717 --> 00:43:44.677
you're you're the guy

00:43:44.737 --> 00:43:45.659
you're essentially our

00:43:45.699 --> 00:43:48.298
shark tank panel and people

00:43:48.358 --> 00:43:49.418
in health care I don't care

00:43:49.438 --> 00:43:50.119
where they are in health

00:43:50.139 --> 00:43:51.440
care they come on and they

00:43:51.500 --> 00:43:53.980
pitch their idea to you and

00:43:54.019 --> 00:43:55.579
then you do whatever math

00:43:55.599 --> 00:43:57.221
you do or you know thinking

00:43:57.260 --> 00:43:58.740
about it and then oh how do

00:43:58.780 --> 00:43:59.641
we do it what do we make it

00:43:59.661 --> 00:44:01.561
out right because I feel

00:44:01.581 --> 00:44:02.702
like if then you can you

00:44:02.722 --> 00:44:03.722
can like make them an offer

00:44:05.233 --> 00:44:05.913
You could be like,

00:44:06.072 --> 00:44:07.653
we can make that in seven days.

00:44:07.693 --> 00:44:09.534
And if we do, let's talk off it, whatever.

00:44:09.733 --> 00:44:12.034
I feel like, because I've heard people say,

00:44:12.195 --> 00:44:13.795
I know you want to hold your idea.

00:44:13.835 --> 00:44:15.436
You want to like be safe with your idea.

00:44:15.996 --> 00:44:16.137
Right.

00:44:16.157 --> 00:44:16.617
Because you're like,

00:44:16.677 --> 00:44:17.617
someone's going to steal it.

00:44:18.016 --> 00:44:19.077
And the funny part is,

00:44:19.557 --> 00:44:20.677
what we actually know is,

00:44:21.117 --> 00:44:22.498
you could put your idea on the internet.

00:44:22.938 --> 00:44:24.559
It's not that people aren't

00:44:24.579 --> 00:44:26.940
going to do it.

00:44:26.960 --> 00:44:28.099
There's too many steps.

00:44:28.579 --> 00:44:31.181
So more great ideas probably

00:44:31.240 --> 00:44:33.061
die because no one takes action on them.

00:44:34.985 --> 00:44:35.907
Here's the real problem.

00:44:37.467 --> 00:44:38.588
There's multiple steps here.

00:44:39.369 --> 00:44:41.831
When I talk to a guy who's

00:44:41.871 --> 00:44:44.693
got this cool concept, I say, okay,

00:44:44.713 --> 00:44:45.974
you've got this cool concept.

00:44:46.195 --> 00:44:48.135
How much do you love it?

00:44:48.155 --> 00:44:49.597
Because this is going to

00:44:49.617 --> 00:44:51.358
take a lot of time and effort and work.

00:44:51.798 --> 00:44:53.260
And then on top of that,

00:44:54.101 --> 00:44:56.922
where do you want to fit in this process?

00:44:57.623 --> 00:44:59.184
Do you want to just sit and walk away,

00:44:59.264 --> 00:44:59.505
right?

00:44:59.525 --> 00:44:59.704
Yeah.

00:45:00.289 --> 00:45:00.449
Yes.

00:45:00.690 --> 00:45:01.911
Sell and walk away.

00:45:02.271 --> 00:45:04.132
Do you want to just sell it?

00:45:04.152 --> 00:45:05.213
Do you want to manufacture it?

00:45:05.233 --> 00:45:06.054
Do you want to be the pick,

00:45:06.074 --> 00:45:07.255
pack and ship warehouse?

00:45:08.016 --> 00:45:09.137
Do you want to make a brand

00:45:09.197 --> 00:45:10.117
out of this with a thousand

00:45:10.157 --> 00:45:10.998
different products?

00:45:11.579 --> 00:45:13.000
What do you want to do with this?

00:45:13.559 --> 00:45:14.601
And I think that's the first

00:45:14.641 --> 00:45:15.862
place where people get stumped.

00:45:15.942 --> 00:45:16.802
And they're like, oh,

00:45:16.943 --> 00:45:17.782
I just thought you'd build

00:45:17.822 --> 00:45:18.403
it and they'll come.

00:45:18.463 --> 00:45:20.025
I'm like, no, that's not how it happens.

00:45:20.284 --> 00:45:20.485
Right.

00:45:20.545 --> 00:45:21.226
That's what I mean.

00:45:21.306 --> 00:45:22.186
I think people think the

00:45:22.266 --> 00:45:23.407
idea is the magic.

00:45:23.527 --> 00:45:23.907
And I'm like,

00:45:23.987 --> 00:45:26.289
the idea is the beginning of the magic.

00:45:27.170 --> 00:45:27.891
And I've had people come to

00:45:27.911 --> 00:45:28.552
me with an idea.

00:45:28.572 --> 00:45:29.373
I'm like, that's great.

00:45:29.413 --> 00:45:30.094
Are you going to sell it?

00:45:30.114 --> 00:45:30.954
Are you going to market it?

00:45:30.974 --> 00:45:31.755
What are you going to do?

00:45:32.275 --> 00:45:33.318
Because right now,

00:45:33.418 --> 00:45:34.659
until you sell or market,

00:45:34.798 --> 00:45:36.041
I can invent it and I have

00:45:36.081 --> 00:45:37.121
distribution channels,

00:45:37.681 --> 00:45:38.422
but I don't have the

00:45:38.463 --> 00:45:39.945
bandwidth to sell your widget.

00:45:39.965 --> 00:45:40.105
Right.

00:45:40.405 --> 00:45:42.327
Because I've got a thousand other widgets.

00:45:42.427 --> 00:45:43.047
I'm just not going to be...

00:45:44.032 --> 00:45:45.434
I do have distribution channels.

00:45:45.494 --> 00:45:46.835
I can instantly sell it and

00:45:46.875 --> 00:45:47.454
bring it to those

00:45:47.496 --> 00:45:48.755
distributions channels and say,

00:45:48.856 --> 00:45:49.456
I think you're going to

00:45:49.496 --> 00:45:50.277
like this product.

00:45:50.677 --> 00:45:51.637
And one of the nice things is,

00:45:51.677 --> 00:45:52.759
is I have distribution

00:45:52.778 --> 00:45:54.440
channels that I can drop it

00:45:54.480 --> 00:45:55.161
in pretty quick.

00:45:55.561 --> 00:45:56.382
If you're a brand new

00:45:56.422 --> 00:45:57.302
inventor and you've never

00:45:57.362 --> 00:45:59.244
invented anything or just this concept,

00:45:59.804 --> 00:46:01.425
then you don't have those

00:46:01.465 --> 00:46:02.445
distribution channels.

00:46:02.485 --> 00:46:03.786
And it's really difficult to

00:46:03.806 --> 00:46:04.987
get the distribution channels.

00:46:05.492 --> 00:46:06.251
Well, that's where the shark,

00:46:06.271 --> 00:46:07.213
that's where a shark tank

00:46:07.233 --> 00:46:08.434
value comes in play.

00:46:08.494 --> 00:46:09.414
Not just the money.

00:46:09.875 --> 00:46:10.235
In fact,

00:46:10.315 --> 00:46:12.675
I would say it's probably less

00:46:12.735 --> 00:46:13.356
money's important.

00:46:13.476 --> 00:46:15.617
Listen, don't get me wrong, but it's, Hey,

00:46:15.657 --> 00:46:16.637
like, you know, when you hear Damon,

00:46:16.677 --> 00:46:17.619
John or Mark Cuban,

00:46:17.639 --> 00:46:18.860
like I know a guy that

00:46:18.880 --> 00:46:19.500
could help you do it.

00:46:19.519 --> 00:46:20.380
Like you're probably the guy

00:46:20.420 --> 00:46:21.041
on half those guys.

00:46:21.081 --> 00:46:21.900
I know a guy who could build

00:46:21.940 --> 00:46:23.121
this in a week and he can have it,

00:46:23.141 --> 00:46:23.681
you know,

00:46:24.262 --> 00:46:26.184
that's probably more of a thing.

00:46:26.204 --> 00:46:27.264
You have access to anything

00:46:27.284 --> 00:46:28.045
you want on the internet.

00:46:28.065 --> 00:46:29.266
The problem is you got to

00:46:29.286 --> 00:46:31.487
know where reliably how to

00:46:31.567 --> 00:46:32.306
do those things.

00:46:32.668 --> 00:46:34.588
And that's simple, but not easy.

00:46:34.668 --> 00:46:34.949
Yeah.

00:46:35.699 --> 00:46:36.998
And it's, it is, you know,

00:46:37.018 --> 00:46:38.480
who do you trust with your widget?

00:46:39.019 --> 00:46:39.460
Correct.

00:46:39.480 --> 00:46:40.460
You've just told me someone

00:46:40.480 --> 00:46:41.601
could take it and do it themselves.

00:46:41.780 --> 00:46:41.920
Yeah.

00:46:41.940 --> 00:46:42.621
So let's say,

00:46:42.740 --> 00:46:43.481
and this is one of the things

00:46:43.521 --> 00:46:44.541
why we don't go to China.

00:46:44.920 --> 00:46:45.782
China has their,

00:46:45.902 --> 00:46:47.041
their ethics on taking care

00:46:47.081 --> 00:46:47.882
of this stuff is not very good.

00:46:47.902 --> 00:46:49.242
So you send it to a fitness man.

00:46:49.282 --> 00:46:50.382
You say you have a fitness idea.

00:46:50.762 --> 00:46:52.282
You send it to a fitness manufacturer.

00:46:52.302 --> 00:46:53.023
We'll be happy to do it.

00:46:53.043 --> 00:46:54.184
They make a hundred for you

00:46:54.503 --> 00:46:55.623
and a hundred for everybody else.

00:46:56.403 --> 00:46:58.344
And now you're no longer first.

00:46:58.784 --> 00:46:58.885
Well,

00:46:58.905 --> 00:47:00.184
there was that movie with Jennifer

00:47:00.204 --> 00:47:01.485
Lawrence where she made that mop.

00:47:01.585 --> 00:47:01.846
Right.

00:47:01.945 --> 00:47:03.365
And those guys were trying to rip her off.

00:47:04.585 --> 00:47:05.246
Happens all the time.

00:47:05.646 --> 00:47:06.626
But I never knew with this.

00:47:06.646 --> 00:47:07.288
And I'm like, wait a minute,

00:47:07.307 --> 00:47:08.128
she's getting shaken.

00:47:08.228 --> 00:47:09.289
She's going to shake down.

00:47:09.791 --> 00:47:10.110
And you know,

00:47:10.130 --> 00:47:11.552
in the movie was kind of cool, right?

00:47:11.592 --> 00:47:12.273
Like where she's like

00:47:12.313 --> 00:47:13.554
pushing back and yada, yada.

00:47:13.916 --> 00:47:14.255
But like,

00:47:15.016 --> 00:47:16.559
if she's getting shaken down in the movie,

00:47:16.579 --> 00:47:18.360
that probably happens every day.

00:47:18.420 --> 00:47:19.362
It happens all the time.

00:47:19.501 --> 00:47:21.784
And so basically you basically,

00:47:22.244 --> 00:47:23.344
create a product and they're

00:47:23.364 --> 00:47:24.465
like hey great we'll make

00:47:24.505 --> 00:47:25.365
it for you we'll ship you

00:47:25.385 --> 00:47:26.527
the first five hundred or a

00:47:26.567 --> 00:47:27.907
thousand but since you gave

00:47:27.927 --> 00:47:29.307
them enough manufacturing

00:47:29.347 --> 00:47:30.688
capability because your

00:47:30.728 --> 00:47:31.588
order was big enough well

00:47:31.608 --> 00:47:32.628
I'll just make six hundred

00:47:32.688 --> 00:47:34.208
of them right I'll send the

00:47:34.309 --> 00:47:35.309
other hundred to all the

00:47:35.369 --> 00:47:36.829
different people that I

00:47:36.869 --> 00:47:37.809
know and next thing you

00:47:37.829 --> 00:47:38.731
know you're competing with

00:47:38.771 --> 00:47:39.751
your manufacturer you're

00:47:39.771 --> 00:47:40.590
competing with yourself

00:47:40.610 --> 00:47:42.572
yeah and in the meantime

00:47:43.072 --> 00:47:44.873
the people in china I mean

00:47:44.893 --> 00:47:45.532
even like I told you that

00:47:45.552 --> 00:47:46.313
story about this legal

00:47:46.333 --> 00:47:47.514
thing that we were not too long ago

00:47:48.414 --> 00:47:49.615
they had to send out a

00:47:49.695 --> 00:47:51.639
sample for China to copy.

00:47:52.139 --> 00:47:52.260
Well,

00:47:52.300 --> 00:47:53.581
if you don't have a sample and you say,

00:47:53.601 --> 00:47:54.143
hey, China,

00:47:54.182 --> 00:47:55.606
can you make me a golf product?

00:47:56.885 --> 00:47:58.086
They're like, dude,

00:47:58.106 --> 00:47:58.706
you either send me a

00:47:58.726 --> 00:48:00.447
drawing or send me a sample,

00:48:00.487 --> 00:48:01.708
but I need really a sample.

00:48:01.748 --> 00:48:02.728
I don't really work really

00:48:02.768 --> 00:48:03.730
well off of a drawing,

00:48:04.449 --> 00:48:05.451
but a sample is the most

00:48:05.490 --> 00:48:06.492
important thing to them.

00:48:07.032 --> 00:48:08.132
So you have to figure a way

00:48:08.152 --> 00:48:10.954
to get from zero to up,

00:48:11.014 --> 00:48:12.514
and then you gotta get into production.

00:48:12.554 --> 00:48:13.916
And what the guys on Shark

00:48:14.195 --> 00:48:15.356
Tank usually like,

00:48:15.637 --> 00:48:16.757
they wanna see a product

00:48:16.777 --> 00:48:17.918
that's had some success.

00:48:18.179 --> 00:48:19.338
What's your sales?

00:48:19.579 --> 00:48:20.079
What's your sales?

00:48:20.099 --> 00:48:20.679
What's your sales?

00:48:20.699 --> 00:48:21.320
What's your sales?

00:48:21.701 --> 00:48:23.322
Me, I come and say,

00:48:23.621 --> 00:48:24.902
I just wanna look at your product.

00:48:25.753 --> 00:48:27.375
And I think that I can make

00:48:27.434 --> 00:48:28.757
it really cost effective

00:48:28.817 --> 00:48:30.117
and I can hit your price points.

00:48:30.617 --> 00:48:32.739
The trouble I have is can

00:48:32.780 --> 00:48:34.161
those guys actually sell?

00:48:34.762 --> 00:48:36.222
And most of them can't sell.

00:48:36.242 --> 00:48:36.722
Right.

00:48:37.884 --> 00:48:39.405
Where are you in this process?

00:48:39.425 --> 00:48:40.545
Like, are you good at selling?

00:48:40.586 --> 00:48:41.746
Are you good at manufacturing?

00:48:42.027 --> 00:48:43.128
And if you're just the idea

00:48:43.168 --> 00:48:44.108
guy and you put it down and

00:48:44.128 --> 00:48:44.730
you think that's going to

00:48:44.750 --> 00:48:45.411
change the world,

00:48:46.210 --> 00:48:47.512
you've done one tenth of

00:48:47.592 --> 00:48:48.632
one percent of what needs

00:48:48.652 --> 00:48:50.034
to be done for it to be a product.

00:48:50.514 --> 00:48:51.436
And never mind a company

00:48:51.456 --> 00:48:52.936
because a company is a slew of products.

00:48:53.344 --> 00:48:55.425
Yeah, and it's really good.

00:48:55.525 --> 00:48:56.485
I designed another product

00:48:56.505 --> 00:48:57.327
for another guy.

00:48:57.766 --> 00:48:59.007
He's back in North Carolina,

00:48:59.047 --> 00:48:59.987
and I designed it for him

00:49:00.068 --> 00:49:02.989
to help scoliosis and back problems.

00:49:03.068 --> 00:49:04.108
It's a really cool product,

00:49:04.590 --> 00:49:07.371
but he got sucked into the

00:49:07.570 --> 00:49:08.851
big floods or hurricanes

00:49:08.871 --> 00:49:10.592
that hit in Asheville,

00:49:11.271 --> 00:49:12.452
and so it totally derailed

00:49:12.472 --> 00:49:13.492
his entire product.

00:49:14.172 --> 00:49:15.474
But this isn't his space.

00:49:15.594 --> 00:49:18.034
His space is more of a chiropractor,

00:49:18.054 --> 00:49:19.876
physical therapist person.

00:49:20.275 --> 00:49:21.255
You're gonna have to spend

00:49:21.476 --> 00:49:22.737
four or five or six hours

00:49:23.992 --> 00:49:24.594
knocking doors.

00:49:24.893 --> 00:49:26.715
Well, that's why like on Shark Tank,

00:49:26.755 --> 00:49:28.858
you'll see like, what's your day job?

00:49:28.998 --> 00:49:30.481
Are you quitting your job to do that?

00:49:30.501 --> 00:49:30.621
Like,

00:49:30.840 --> 00:49:32.083
are you a partner or are you just

00:49:32.123 --> 00:49:32.903
dropping this on me?

00:49:33.324 --> 00:49:34.365
Now I'm in charge of it.

00:49:34.646 --> 00:49:35.206
Like,

00:49:35.246 --> 00:49:36.789
so they always ask like the same

00:49:36.829 --> 00:49:37.429
questions

00:49:38.409 --> 00:49:39.570
But they're important, obviously.

00:49:39.710 --> 00:49:41.351
If I only get three questions to ask you,

00:49:41.391 --> 00:49:42.130
what are your numbers?

00:49:42.490 --> 00:49:43.411
What are you good at?

00:49:43.431 --> 00:49:44.311
What's your experience?

00:49:44.550 --> 00:49:46.472
If you're pitching for VC money,

00:49:46.831 --> 00:49:47.632
who's on your team?

00:49:48.211 --> 00:49:49.371
Why are you able to do this

00:49:49.411 --> 00:49:50.413
and not that someone's

00:49:50.432 --> 00:49:51.233
going to steal this idea

00:49:51.293 --> 00:49:52.052
six months from now?

00:49:52.253 --> 00:49:53.072
Why are you going to be able

00:49:53.092 --> 00:49:55.574
to do it better, faster, cheaper?

00:49:56.893 --> 00:50:00.394
The place that we're weakest in is...

00:50:01.380 --> 00:50:02.760
doing the marketing itself

00:50:03.161 --> 00:50:04.023
sure so then what do you do

00:50:04.063 --> 00:50:05.143
hire out you find someone

00:50:05.164 --> 00:50:05.744
who's good at it and you

00:50:05.764 --> 00:50:09.208
say so we've tried to I've

00:50:09.228 --> 00:50:09.809
tried a whole bunch of

00:50:09.829 --> 00:50:10.889
stuff I've tried to hire my

00:50:10.929 --> 00:50:12.411
own sales teams I've got

00:50:12.452 --> 00:50:14.673
distribution I've got a

00:50:14.693 --> 00:50:15.514
we've tried a bunch of

00:50:15.554 --> 00:50:16.295
different we try to

00:50:16.335 --> 00:50:18.637
internet things and oh I

00:50:18.657 --> 00:50:19.818
know how to do this and I

00:50:19.838 --> 00:50:21.081
know how to do that like

00:50:21.501 --> 00:50:23.523
third-party stuff and that's really been

00:50:24.400 --> 00:50:26.380
the biggest struggle is to

00:50:26.420 --> 00:50:27.420
try to figure out how to get,

00:50:27.440 --> 00:50:28.960
and people tell me all the time, man,

00:50:29.001 --> 00:50:30.201
once a product's done, it's super,

00:50:30.240 --> 00:50:30.820
super easy.

00:50:30.860 --> 00:50:31.740
I know how to take it from there,

00:50:31.800 --> 00:50:34.382
but we haven't paired up with those guys.

00:50:35.481 --> 00:50:36.822
We haven't found that

00:50:36.922 --> 00:50:38.623
solution because I'll have

00:50:38.682 --> 00:50:39.422
people come in like, man,

00:50:39.443 --> 00:50:40.463
I wish I had a product that does this.

00:50:40.483 --> 00:50:41.943
I'm like, dude, I've got twenty of them.

00:50:43.023 --> 00:50:44.403
Which solution do you want?

00:50:44.483 --> 00:50:45.483
I had another golf company

00:50:45.503 --> 00:50:47.003
reach out to me last week and said, man,

00:50:47.023 --> 00:50:48.003
we want to do some golf stuff.

00:50:48.023 --> 00:50:49.063
I'm like, here's six products.

00:50:49.083 --> 00:50:49.844
Which ones do you want?

00:50:50.425 --> 00:50:52.025
You've just been waiting for a home.

00:50:53.157 --> 00:50:55.478
for someone who can sell

00:50:55.498 --> 00:50:56.958
these and right now we're

00:50:56.978 --> 00:50:57.798
just that's the things

00:50:57.818 --> 00:51:00.000
we're missing is getting

00:51:00.320 --> 00:51:01.360
the right people so let's

00:51:01.380 --> 00:51:02.061
just say that in the

00:51:02.101 --> 00:51:03.121
physical therapy world I

00:51:03.141 --> 00:51:04.021
think that's the main

00:51:04.061 --> 00:51:05.601
clients you guys have right

00:51:05.842 --> 00:51:06.963
um we're currently working

00:51:06.983 --> 00:51:09.903
with a chiropractor and he

00:51:09.963 --> 00:51:11.965
developed a with my help he

00:51:12.005 --> 00:51:14.126
developed a neck track home

00:51:14.266 --> 00:51:15.887
neck traction piece okay

00:51:17.125 --> 00:51:18.945
And so we make a bunch of them for him,

00:51:18.965 --> 00:51:20.025
but he's the one that's out

00:51:20.106 --> 00:51:20.985
selling and doing it.

00:51:21.025 --> 00:51:21.885
So let's just say you had a

00:51:21.945 --> 00:51:23.746
physical therapist that says, Oh my gosh,

00:51:24.347 --> 00:51:24.967
or anybody else.

00:51:25.007 --> 00:51:26.586
I wish you had a product X that did this.

00:51:26.606 --> 00:51:27.527
This would solve all these

00:51:27.586 --> 00:51:28.527
problems that I have.

00:51:29.248 --> 00:51:29.927
Okay, cool.

00:51:30.447 --> 00:51:31.487
I can create the product.

00:51:31.568 --> 00:51:32.447
We can create a business

00:51:32.487 --> 00:51:33.349
relationship together,

00:51:33.849 --> 00:51:34.929
but I'm not the doctor

00:51:34.949 --> 00:51:36.728
that's going to go preach

00:51:36.789 --> 00:51:37.949
the gospel of that thing.

00:51:37.969 --> 00:51:38.690
Go knock on doors.

00:51:38.730 --> 00:51:40.670
I just, that's just not, I can say,

00:51:40.750 --> 00:51:41.690
I can go and distribute it,

00:51:41.789 --> 00:51:42.851
send it to all my distributors,

00:51:42.891 --> 00:51:44.050
but you're going to have to be the,

00:51:45.219 --> 00:51:47.980
the specialist in the face

00:51:48.021 --> 00:51:49.001
and if you don't want to do

00:51:49.021 --> 00:51:50.222
that then this we shouldn't

00:51:50.262 --> 00:51:51.681
start we shouldn't start

00:51:51.722 --> 00:51:53.242
but I'd be happy to take it

00:51:53.402 --> 00:51:54.423
over from you and I'll give

00:51:54.463 --> 00:51:55.585
you a small amount of money

00:51:55.945 --> 00:51:57.144
right but it's a really

00:51:57.184 --> 00:51:58.126
small amount of anything oh

00:51:58.186 --> 00:51:59.065
I want fifty percent I'm

00:51:59.085 --> 00:51:59.967
like dude that's not fifty

00:52:00.007 --> 00:52:00.827
percent that's like about a

00:52:00.907 --> 00:52:02.648
point zero zero one nothing

00:52:02.708 --> 00:52:04.048
percent you get juices

00:52:04.068 --> 00:52:05.750
squeeze there's nothing for it

00:52:07.447 --> 00:52:08.146
I feel like there's more to

00:52:08.186 --> 00:52:09.407
come with Sean on the show.

00:52:09.527 --> 00:52:11.027
I would love to flesh out like a cool,

00:52:11.047 --> 00:52:11.307
like,

00:52:12.128 --> 00:52:13.469
even if it was in person or something,

00:52:13.489 --> 00:52:14.188
I thought there's a bunch

00:52:14.228 --> 00:52:15.809
of people with good enough ideas.

00:52:16.190 --> 00:52:16.329
I mean,

00:52:16.349 --> 00:52:17.150
I bet you there's a lot of people

00:52:17.170 --> 00:52:18.190
with really crappy ideas too.

00:52:18.829 --> 00:52:20.010
I'm sure you hear a lot of crappy ones,

00:52:20.471 --> 00:52:21.371
but there's probably some

00:52:21.391 --> 00:52:22.150
really great diamonds that

00:52:22.170 --> 00:52:22.811
are never going to get

00:52:22.891 --> 00:52:24.211
created because people don't know you.

00:52:24.271 --> 00:52:24.331
If,

00:52:24.512 --> 00:52:25.652
if people wanted to get in touch with you,

00:52:25.672 --> 00:52:26.152
what's the bet?

00:52:26.172 --> 00:52:27.152
Like, where do you like,

00:52:27.233 --> 00:52:28.273
how do you like to be pitched?

00:52:29.052 --> 00:52:31.153
Uh, email is the best.

00:52:32.690 --> 00:52:35.010
Sean, S-H-O-N at Stroops.com.

00:52:35.512 --> 00:52:38.152
Stroops, S-T-R-O-O-P-S.

00:52:38.393 --> 00:52:39.614
By the way, since we brought that up,

00:52:42.695 --> 00:52:43.235
I learned something

00:52:43.255 --> 00:52:44.576
interesting about the name Stroops.

00:52:44.775 --> 00:52:46.376
I was actually at a trade show,

00:52:46.436 --> 00:52:47.538
one of our first trade shows,

00:52:48.237 --> 00:52:49.179
and some guy comes up to

00:52:49.199 --> 00:52:50.159
our booth and says, oh my gosh,

00:52:50.179 --> 00:52:50.978
you have the coolest,

00:52:51.239 --> 00:52:52.940
most unique products I've ever seen.

00:52:53.880 --> 00:52:55.081
And he stepped back and he

00:52:55.141 --> 00:52:56.722
looked at our name.

00:52:56.762 --> 00:52:57.822
He says, oh my gosh.

00:52:59.309 --> 00:53:01.534
And the name is sports spelled backwards.

00:53:01.574 --> 00:53:02.494
That was genius.

00:53:06.197 --> 00:53:06.878
Oh my gosh.

00:53:07.538 --> 00:53:10.059
And we're like going, so Stroops became,

00:53:10.199 --> 00:53:11.780
it's sports with an extra O backwards,

00:53:12.280 --> 00:53:12.739
sports.

00:53:13.240 --> 00:53:15.800
So that became, at that time I said,

00:53:15.820 --> 00:53:16.541
that's our new brand.

00:53:16.581 --> 00:53:17.342
That's our brand.

00:53:17.362 --> 00:53:18.222
Sports backwards.

00:53:18.882 --> 00:53:21.023
So if they reach at Sean at Stroops.com,

00:53:21.043 --> 00:53:22.704
people will reach out to me at LinkedIn.

00:53:23.164 --> 00:53:24.063
I can communicate for the

00:53:24.123 --> 00:53:25.465
first time or two on LinkedIn,

00:53:25.485 --> 00:53:26.445
but then I have to switch it.

00:53:26.565 --> 00:53:27.204
There's just too many

00:53:27.244 --> 00:53:28.306
channels to communicate on.

00:53:28.326 --> 00:53:29.206
Sure, sure, sure, sure, sure.

00:53:29.306 --> 00:53:30.626
And then eventually it's

00:53:30.806 --> 00:53:32.887
phone calls and text messages.

00:53:33.128 --> 00:53:34.347
So there's a couple of different things.

00:53:36.208 --> 00:53:38.010
A, inventor people, have a cool idea.

00:53:38.110 --> 00:53:40.052
That's a group that we're interested in.

00:53:40.092 --> 00:53:43.534
The other one is, Sean,

00:53:43.614 --> 00:53:44.534
we love your treadmill,

00:53:44.554 --> 00:53:45.695
or we love your slastics,

00:53:45.735 --> 00:53:46.456
or we wanna learn more

00:53:46.476 --> 00:53:47.898
about the cage that goes

00:53:47.938 --> 00:53:49.699
around the thing.

00:53:50.018 --> 00:53:51.579
We need advocates who

00:53:51.619 --> 00:53:53.041
believe in what we're doing.

00:53:53.742 --> 00:53:54.242
And says, you know,

00:53:54.322 --> 00:53:55.983
we just love what you're doing.

00:53:56.704 --> 00:53:58.164
And I had one doctor,

00:53:58.244 --> 00:53:59.186
a physical therapist that

00:53:59.206 --> 00:54:03.048
came to one of the APTA shows.

00:54:03.942 --> 00:54:04.481
And she says,

00:54:04.541 --> 00:54:06.143
you've designed this cage

00:54:06.163 --> 00:54:08.543
that goes over the top of a treadmill.

00:54:10.105 --> 00:54:12.106
It actually does dynamic changes.

00:54:12.226 --> 00:54:12.925
I've dreamed that there

00:54:12.945 --> 00:54:13.686
would be a product like

00:54:13.706 --> 00:54:16.748
this to dynamically change people,

00:54:18.047 --> 00:54:18.989
change their posture,

00:54:19.028 --> 00:54:20.568
change their gait patterns, et cetera,

00:54:20.648 --> 00:54:21.550
correct their gait patterns.

00:54:21.690 --> 00:54:23.070
There's nothing like it on the market.

00:54:25.110 --> 00:54:25.811
She said, I've dreamed this.

00:54:26.492 --> 00:54:27.211
Now,

00:54:27.231 --> 00:54:29.052
how do I pair up with you that you

00:54:29.112 --> 00:54:30.434
teach this gospel of

00:54:31.414 --> 00:54:31.994
you know,

00:54:32.034 --> 00:54:34.757
dynamic body creation or body rehab.

00:54:36.038 --> 00:54:37.438
That's kind of where I kind of stop.

00:54:37.458 --> 00:54:39.179
And like, I can tell you the basics,

00:54:39.559 --> 00:54:39.760
right?

00:54:39.820 --> 00:54:41.101
I can show you the basics

00:54:41.201 --> 00:54:42.581
and I can tell you why and how,

00:54:43.143 --> 00:54:44.704
but I don't go and do

00:54:44.784 --> 00:54:45.844
speaking assignments.

00:54:46.025 --> 00:54:48.266
I can speak, but you know,

00:54:48.286 --> 00:54:48.887
they put me up there.

00:54:48.927 --> 00:54:50.427
Hey, here's the engineer inventor.

00:54:50.708 --> 00:54:51.389
He's going to have talked

00:54:51.409 --> 00:54:52.389
about all these guys about

00:54:52.429 --> 00:54:53.250
how the body works.

00:54:53.311 --> 00:54:54.952
And like, you don't,

00:54:55.052 --> 00:54:56.072
I'm not qualified for that,

00:54:56.132 --> 00:54:56.572
even though I could,

00:54:57.710 --> 00:54:58.452
do pretty well.

00:54:58.992 --> 00:54:59.311
Right.

00:54:59.711 --> 00:55:01.974
That product is all just, it's a,

00:55:02.094 --> 00:55:02.594
it's one of our,

00:55:02.634 --> 00:55:03.795
in the middle of our design room,

00:55:03.815 --> 00:55:06.277
but that cage piece, this is a,

00:55:07.456 --> 00:55:09.278
this is the, uh,

00:55:09.318 --> 00:55:10.179
you see all kinds of stuff.

00:55:10.259 --> 00:55:14.862
That's the back of the, uh, uh, wood room.

00:55:15.103 --> 00:55:16.603
But this cage piece,

00:55:17.003 --> 00:55:19.485
you can kind of see it here.

00:55:20.445 --> 00:55:22.947
The treadmill is there.

00:55:23.007 --> 00:55:24.648
And then there's a cage that goes up

00:55:25.396 --> 00:55:27.177
and over and then you can,

00:55:27.197 --> 00:55:29.599
I'll just put this here for a second.

00:55:29.800 --> 00:55:31.081
Can you still see me?

00:55:31.420 --> 00:55:33.181
Yep.

00:55:33.222 --> 00:55:35.664
So now this is the treadmill,

00:55:36.565 --> 00:55:38.005
just like the one in the other room.

00:55:38.646 --> 00:55:40.027
And then I can take an

00:55:40.088 --> 00:55:41.509
attached elastics from

00:55:41.568 --> 00:55:42.489
different parts of the

00:55:42.530 --> 00:55:43.409
front and the back and the

00:55:43.469 --> 00:55:44.630
side and offload.

00:55:45.132 --> 00:55:46.793
And I can change and twist

00:55:46.813 --> 00:55:48.594
your body while you walk on

00:55:48.614 --> 00:55:49.114
the treadmill.

00:55:50.579 --> 00:55:51.820
So this piece,

00:55:52.360 --> 00:55:54.442
we've got multiple doctors using this,

00:55:54.521 --> 00:55:56.822
but there's so much research to be done.

00:55:59.204 --> 00:56:00.844
I actually had one of the coolest things,

00:56:00.864 --> 00:56:02.005
and I can send you this link,

00:56:02.445 --> 00:56:03.744
but the coolest one I had

00:56:03.764 --> 00:56:05.865
was this gal who has cerebral palsy.

00:56:06.427 --> 00:56:07.106
She rolled up in a

00:56:07.126 --> 00:56:08.367
wheelchair and she wanted

00:56:08.407 --> 00:56:10.527
to get on the treadmill

00:56:10.568 --> 00:56:12.248
just like all the other students.

00:56:12.869 --> 00:56:14.989
And so we put a harness on her,

00:56:15.610 --> 00:56:17.010
put her up over the top,

00:56:17.811 --> 00:56:19.771
and she was able to walk

00:56:20.713 --> 00:56:22.695
with offloading and her

00:56:22.795 --> 00:56:24.496
erratic gait pattern and it

00:56:24.516 --> 00:56:26.739
would keep up with her.

00:56:26.778 --> 00:56:27.960
So she was able to walk just

00:56:27.980 --> 00:56:28.760
like the other kids.

00:56:29.221 --> 00:56:29.922
That's wild.

00:56:30.382 --> 00:56:31.623
Really, really cool experience.

00:56:31.643 --> 00:56:35.405
So, and by the way, since we're here,

00:56:35.445 --> 00:56:36.907
you're gonna see all kinds of cool stuff.

00:56:38.829 --> 00:56:40.291
That wood treadmill right there.

00:56:40.710 --> 00:56:40.931
Yeah.

00:56:41.911 --> 00:56:43.572
That's the first ever

00:56:44.014 --> 00:56:45.534
OptiMill motorless flat treadmill.

00:56:45.934 --> 00:56:47.597
So that was a step or two

00:56:47.617 --> 00:56:48.918
before what we saw in the other room?

00:56:49.320 --> 00:56:52.224
Oh yeah, this was proving out the concept,

00:56:52.264 --> 00:56:54.025
and my father's a great woodworker guy,

00:56:54.045 --> 00:56:57.027
so my father created the

00:56:57.228 --> 00:56:59.010
shroud out of oak.

00:56:59.829 --> 00:57:00.471
Good for you.

00:57:00.891 --> 00:57:01.532
That's the first...

00:57:03.235 --> 00:57:05.356
First ever.

00:57:05.376 --> 00:57:06.277
All right.

00:57:06.297 --> 00:57:06.458
Sean,

00:57:06.478 --> 00:57:07.820
the last thing we do on each episode

00:57:07.840 --> 00:57:08.900
is called the parting shot.

00:57:08.920 --> 00:57:09.780
Okay.

00:57:09.800 --> 00:57:11.603
For an audience of physical therapists,

00:57:12.244 --> 00:57:13.083
if they're still listening

00:57:13.103 --> 00:57:14.326
at fifty seven minutes in,

00:57:15.126 --> 00:57:15.646
they're either just

00:57:15.686 --> 00:57:16.708
terribly interested like I

00:57:16.768 --> 00:57:17.829
am or they've got an idea.

00:57:17.849 --> 00:57:18.710
Okay.

00:57:18.730 --> 00:57:19.550
For those people with an

00:57:19.630 --> 00:57:22.052
idea who would love to one day hold it,

00:57:22.132 --> 00:57:23.994
sell it, whatever, use it with a patient.

00:57:24.675 --> 00:57:25.815
What advice or what words of

00:57:25.835 --> 00:57:26.617
wisdom would you give them?

00:57:28.652 --> 00:57:30.594
um figure out what role you

00:57:30.634 --> 00:57:32.835
want to play do you want to

00:57:33.016 --> 00:57:34.115
just take care of the one

00:57:34.155 --> 00:57:37.739
client and make him happy

00:57:37.978 --> 00:57:38.918
or is this something that

00:57:38.958 --> 00:57:41.661
you would see beneficial

00:57:41.701 --> 00:57:42.942
for lots and lots of people

00:57:43.681 --> 00:57:45.063
and if so what role do you

00:57:45.083 --> 00:57:46.523
want to play in making that

00:57:46.563 --> 00:57:48.284
happen I think that's the

00:57:48.304 --> 00:57:49.105
that's that's the number

00:57:49.184 --> 00:57:50.646
one thing and then you want

00:57:50.666 --> 00:57:51.487
to pair up with somebody

00:57:51.567 --> 00:57:52.387
else or do you want to go

00:57:52.427 --> 00:57:53.367
by yourself if you do it by

00:57:53.387 --> 00:57:55.128
yourself it's a long haul it can be done

00:57:56.293 --> 00:57:58.195
But sometimes it's easy to say, hey,

00:57:58.255 --> 00:57:58.936
I'm going to team up.

00:57:59.097 --> 00:57:59.916
You're really good at this

00:57:59.978 --> 00:58:01.199
and I'm good at this.

00:58:01.278 --> 00:58:02.039
And let's work together.

00:58:02.519 --> 00:58:02.659
Yeah,

00:58:02.679 --> 00:58:03.880
this is why movies like Ocean's

00:58:03.920 --> 00:58:04.922
Eleven are so cool.

00:58:05.061 --> 00:58:05.222
Right.

00:58:05.242 --> 00:58:06.242
This is why the A-Team was

00:58:06.284 --> 00:58:07.525
the greatest TV show ever

00:58:07.585 --> 00:58:08.045
in the eighties.

00:58:08.105 --> 00:58:08.264
Right.

00:58:08.284 --> 00:58:09.045
It was like we got a bunch

00:58:09.065 --> 00:58:10.286
of people with different skill sets.

00:58:10.788 --> 00:58:11.248
We're going to put them

00:58:11.268 --> 00:58:12.009
together and everything

00:58:12.088 --> 00:58:13.170
just magically works.

00:58:13.230 --> 00:58:13.429
Right.

00:58:13.449 --> 00:58:14.510
You can you could be James

00:58:14.550 --> 00:58:16.012
Bond or you could be the

00:58:16.072 --> 00:58:17.534
A-Team or you could be Ocean's Eleven.

00:58:17.634 --> 00:58:17.873
Right.

00:58:17.914 --> 00:58:19.036
Like figure out where you are,

00:58:19.135 --> 00:58:20.197
what what needs to be done

00:58:20.217 --> 00:58:21.137
in that particular heist.

00:58:22.018 --> 00:58:22.297
Sean,

00:58:22.557 --> 00:58:23.458
definitely want to have you back on

00:58:23.498 --> 00:58:24.039
the show, man.

00:58:24.199 --> 00:58:25.318
I feel like you could, you could be like,

00:58:25.739 --> 00:58:26.460
I feel like we could like

00:58:26.500 --> 00:58:28.460
do an episode quarterly and

00:58:28.501 --> 00:58:29.701
we could just do our own mini QVC.

00:58:29.721 --> 00:58:31.041
Like, all right, this episode,

00:58:31.061 --> 00:58:31.521
we're going to show you

00:58:31.541 --> 00:58:32.501
these five things and look

00:58:32.521 --> 00:58:33.382
at this and look at this

00:58:33.422 --> 00:58:33.902
and look at this.

00:58:34.599 --> 00:58:35.418
It would be fun to get some

00:58:35.438 --> 00:58:38.699
of your listeners to throw

00:58:38.719 --> 00:58:39.760
out some ideas like, hey,

00:58:39.780 --> 00:58:41.079
how would you solve this problem?

00:58:41.739 --> 00:58:42.201
Or pitch.

00:58:42.780 --> 00:58:43.920
I've got a problem I can't solve.

00:58:43.940 --> 00:58:44.780
Even if they don't want to do it.

00:58:45.181 --> 00:58:45.420
Right.

00:58:45.701 --> 00:58:46.300
It could be two.

00:58:46.340 --> 00:58:46.902
Yeah, it could be like,

00:58:47.362 --> 00:58:48.661
here's the idea for the product,

00:58:48.762 --> 00:58:50.161
and they could give us a sketch, whatever,

00:58:50.202 --> 00:58:50.561
whatever.

00:58:50.862 --> 00:58:52.063
Or it could be, yeah,

00:58:52.123 --> 00:58:54.523
how would you – I have this big problem.

00:58:54.563 --> 00:58:55.862
Here's my big, hairy problem.

00:58:56.704 --> 00:58:57.684
We give them all to you.

00:58:57.724 --> 00:58:59.164
You pick five or six, whatever.

00:58:59.184 --> 00:59:00.403
Then we just go through, and you're like,

00:59:00.423 --> 00:59:00.563
okay,

00:59:00.623 --> 00:59:01.864
here's how I might solve that problem.

00:59:01.885 --> 00:59:03.684
And just show – that could be wild, man.

00:59:04.085 --> 00:59:05.284
Yeah.

00:59:05.405 --> 00:59:06.585
And it would be interesting

00:59:06.646 --> 00:59:07.465
if we actually had one of

00:59:07.485 --> 00:59:09.327
those people show up and we

00:59:09.407 --> 00:59:11.628
did some kind of a we're

00:59:11.668 --> 00:59:12.208
actually make it.

00:59:13.467 --> 00:59:13.708
I mean,

00:59:13.748 --> 00:59:15.548
we could go back in the shop and

00:59:16.748 --> 00:59:18.590
videotape the different spots like ding,

00:59:18.610 --> 00:59:19.110
ding, ding, ding,

00:59:19.130 --> 00:59:20.731
ding to the look at this.

00:59:20.751 --> 00:59:21.831
We made a product come to

00:59:21.851 --> 00:59:22.731
life for a customer.

00:59:22.751 --> 00:59:23.692
I don't know, Sean.

00:59:23.751 --> 00:59:25.012
You sound pretty good at marketing.

00:59:25.813 --> 00:59:26.733
This is marketing what we're

00:59:26.753 --> 00:59:27.273
doing right now.

00:59:27.353 --> 00:59:27.833
The idea.

00:59:27.972 --> 00:59:29.713
I mean, we still need someone to do it.

00:59:30.670 --> 00:59:31.871
But I need the channel,

00:59:32.210 --> 00:59:33.710
like you got the channel, the viewers.

00:59:34.170 --> 00:59:35.192
I don't have the viewers.

00:59:35.411 --> 00:59:36.612
I've got all the rest of the stuff,

00:59:36.632 --> 00:59:37.393
but I don't have the viewers.

00:59:37.572 --> 00:59:38.532
That's right.

00:59:38.612 --> 00:59:39.393
You start doing,

00:59:39.833 --> 00:59:40.673
the funny thing is you have

00:59:40.693 --> 00:59:41.693
to create it first.

00:59:42.094 --> 00:59:42.755
Like you got to turn a

00:59:42.775 --> 00:59:43.994
microphone on and you got

00:59:44.014 --> 00:59:45.335
to talk to nobody first.

00:59:45.596 --> 00:59:46.315
And then you talk to one

00:59:46.356 --> 00:59:47.297
person and then eight

00:59:47.317 --> 00:59:48.617
people and then fifteen people.

00:59:48.856 --> 00:59:50.518
And it sucks at first.

00:59:50.677 --> 00:59:51.577
And a lot of people will give up.

00:59:51.597 --> 00:59:52.277
People are like, well,

00:59:52.297 --> 00:59:53.059
why is your podcast?

00:59:53.079 --> 00:59:53.599
So, you know,

00:59:53.759 --> 00:59:54.458
why are you still doing this

00:59:54.639 --> 00:59:55.679
nine and a half years later?

00:59:56.500 --> 00:59:57.199
I had a background as a

00:59:57.239 --> 00:59:58.981
radio broadcaster that didn't hurt,

00:59:59.342 --> 00:59:59.882
but that's not why the

00:59:59.922 --> 01:00:01.083
podcast was successful.

01:00:01.422 --> 01:00:02.063
Right.

01:00:02.222 --> 01:00:03.403
I've shown up three to four

01:00:03.463 --> 01:00:05.045
times a week for nine and a half years.

01:00:05.405 --> 01:00:05.864
Yep.

01:00:05.885 --> 01:00:06.284
That's it.

01:00:06.324 --> 01:00:07.385
Like I hate, you know,

01:00:07.425 --> 01:00:08.106
I love the fact that it's,

01:00:08.226 --> 01:00:09.186
it ain't rocket science,

01:00:09.226 --> 01:00:10.588
but I also like doing it.

01:00:11.027 --> 01:00:11.987
I knew I was going to do it,

01:00:12.088 --> 01:00:13.889
whether it sucked or worked.

01:00:13.909 --> 01:00:14.670
I just liked it.

01:00:15.190 --> 01:00:16.891
So that's, that's a success there.

01:00:16.931 --> 01:00:18.012
So, all right,

01:00:18.032 --> 01:00:19.012
we'll work on this all fair

01:00:19.032 --> 01:00:19.512
and we'll come up with a

01:00:19.532 --> 01:00:20.052
fun way to do it.

01:00:20.400 --> 01:00:21.141
All right, sounds great.

01:00:21.382 --> 01:00:21.641
Love to play.

01:00:21.661 --> 01:00:22.641
Sean, appreciate the time, man.

01:00:22.661 --> 01:00:23.963
This is not exactly how I

01:00:24.003 --> 01:00:25.284
thought this episode was going to go,

01:00:25.364 --> 01:00:26.724
and it went even cooler.

01:00:27.465 --> 01:00:27.724
Awesome.

01:00:28.184 --> 01:00:29.365
All right, Sean, appreciate the time, man.

01:00:29.385 --> 01:00:30.226
All right, take care.

01:00:30.326 --> 01:00:30.885
Thanks for coming.