Build a Thriving Golf Performance Physical Therapy Practice

WEBVTT

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And three, two, one.

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Well, it's got an intro,

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so it must be for real.

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PT Business Blueprint here with JP Guidry.

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JP, welcome to the show, man.

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Thanks for having me on, Jim.

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I'm really appreciative of

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you giving me this time to

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chat a little bit.

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Uh, let's, let's go with background.

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I only know you from Twitter, right?

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That's where we sort of cross paths.

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And I think I see what

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you're doing on there, but I want to know,

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just give some people context, you know,

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what do you get to do with your business?

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What's it called?

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Like,

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just give people like the back of the

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baseball card.

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So again, my name is JP Guidry.

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My business is Guidry Golf and Sports.

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So as the name says,

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most of the clients I work

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with are golfers,

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either from a return to

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golf after injury or surgery standpoint,

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or just improving their

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fitness and performance on

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the golf course.

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Awesome.

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And how long you been a PT

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and then where are you geographically?

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So I'm located in Mandeville, Louisiana,

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which is about thirty

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minutes north of New Orleans.

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I've been a PT.

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Let's see, I got to think about that now.

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I graduated in oh eight, so sixteen years,

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sixteen, seventeen years,

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somewhere around there.

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And I've been go ahead.

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I was going to say,

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when someone says I got to think about it,

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it means it's over ten.

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Yeah, definitely.

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You start having to do the math.

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So, yeah,

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I've kind of been in all

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different realms of PT.

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For the most of my career,

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I've kind of worked for myself.

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I've had your typical, you know,

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insurance-based outpatient

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clinic for seven years.

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I've spent some time in neuro rehab,

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done some home health,

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still do a little home

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health here and there to

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kind of fill in gaps when needed.

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But I've been doing what I'm doing now for,

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I would say,

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probably close to seven or eight years.

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That's perfect.

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And how does it work?

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Are you brick and mortar now?

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Are you directly, you know,

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completely remote?

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Is it a mix?

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It's a mix.

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So I've kind of been around, you know,

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a little bit more heavy one

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way versus the other over the years.

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You know, when I started out,

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it was definitely mostly

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brick and mortar.

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And I just, you know,

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I kind of dabbled in the

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online side of it, the virtual side of it,

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if you will.

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Obviously COVID,

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this was a little bit

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before COVID when I kind of

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started all this.

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So COVID kind of forced my

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hand into diving into that

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side of it more,

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which ultimately ended up

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being a good thing.

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You know, at the moment,

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I'm probably fifty, fifty, maybe sixty,

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forty in person versus online.

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It fluctuates around there over, you know,

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throughout the years.

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But the in-person,

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are you at a brick and

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mortar facility or you go

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to them or you meet at a facility or?

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I'm at a facility.

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So I have a kind of a gym that I do.

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work out of essentially.

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Nice.

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That's cool.

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And then how are you finding people?

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How are you finding your proper people?

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How does JP find his people?

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You know,

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what are the different ways that you get,

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uh,

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connected so you can actually help people,

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you know, hit it straighter longer,

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as you say on Twitter.

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So, yeah, so really, you know,

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good old fashioned word of mouth still,

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you know, is, is a good source for me.

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Um, you know,

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I've been in the area I've been in,

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I spent a couple of years

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away and I just actually

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recently moved back.

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Um,

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I've been in the area I've

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been in for probably twelve,

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thirteen years.

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I've got somewhat of a

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decent reputation as far as

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what I do here.

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Relationships with the golf pros locally,

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they're a decent referral source for me.

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I still have some relationships with the

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The orthos from my clinic years that,

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you know, kind of know me as a golf guy.

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So they get golfers have a hip replacement,

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knee replacement or just

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are going to them

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complaining or whatever.

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I want to get back on the golf course.

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you know, they tend to reach out to me.

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You know,

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so in person is kind of those

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different modes.

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Social media is probably the

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biggest driver for my online, you know,

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obviously just being able

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to reach more people

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outside of my geographical area.

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You know,

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and I'm trying to be active on Facebook,

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Instagram, Twitter,

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just kind of depending on

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where the audience is and

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where the response is,

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which always tends to fluctuate.

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You know, I still don't understand the

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the deep down of the

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algorithms and all that,

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I just kind of go with the

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flow on that part of it.

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But you know, that's probably my biggest,

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marketing tool for the online side.

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JP,

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none of us really understand what we're

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doing on there.

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We just act like it.

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I'll say a lot of your posts

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and a lot of things that you share,

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you're short, sweet, and to the point.

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And you talk to a lot of emotion.

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I don't know if this is specific or not,

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but it was easier for me to

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see because I play a little bit of golf.

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I'm all right with it.

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But you don't talk about physical therapy.

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You don't

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Not at first.

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Anyway,

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I should say you talk about wanting

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to be able to hit it longer,

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want to be able to play

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without pain or want to be

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able to play two rounds

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back to back without an issue.

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And that skips to what I

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think a lot of people get

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confused on or they get

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screwed up on is they want

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to talk about the how you

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get right to the what and the why.

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And was that intentional?

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Did you did someone teach

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you that or you just learned by doing?

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Yeah, I mean, look,

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there's definitely a

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learning process to that.

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When I started out,

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especially on the online side,

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I joined under Frank

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Benedetto and his Honey

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Badger product group,

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so whoever's familiar with him.

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He kind of basically sped

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things up for me in learning how to

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market and put together this,

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this online side of this

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business and kind of attack

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the social media stuff.

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And obviously, you know,

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part of that was learning

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how to speak to people in a

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way that got their

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attention and what mattered.

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Cause the reality is, I mean,

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you still got to get their attention,

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you know,

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and then once you get their attention,

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you can dive a little

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deeper into the other side of that.

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So, yeah, I mean,

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definitely there's a calculated, you know,

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thing behind all that, you know,

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but I am a golfer, you know,

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So like I understand, you know,

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my love for being on the

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course and the things that, you know,

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I want to improve on the

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course and the frustrations

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of I wasn't able to play

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because of pain or injury.

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So, you know,

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there is kind of that

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personal side of that that

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allows me to kind of talk the language,

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so to speak.

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Yeah.

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Yeah.

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I mean,

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you can tell what you've paid attention.

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I'll bring it up for people

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watching the video,

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but like even just looking

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at your Twitter header, right?

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You got your name on there,

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but then it says hit bombs,

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play without pain, play forever.

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And if you're a golfer,

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Those aren't issues for you.

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I don't know what kind of

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golfer you are because

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they've all been an issue for everybody.

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You want to hit it longer.

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You want to play without pain, whatever.

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It looks like a lot of the

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things that you write are

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written pretty intentionally.

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The funny part is, it's like anything.

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If you use the right words,

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you get to use less words.

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It almost looks effortless.

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Again, that header.

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Hit bombs.

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play without pain, play forever.

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And if you're like, got it, okay,

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step closer.

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Now you can say things like, hey,

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this is my online course or

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my online way to work with

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me that we get you more distance,

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less pain.

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So it sounds like you're

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speaking directly to the perfect person.

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And that's simple.

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but not easy.

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So a lot of people will say like,

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I did PT and it failed.

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And then of course,

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PT is leading and they go, well,

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who did you do it with?

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Maybe it wasn't right.

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And a lot of times I'll see people say,

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well, I did online.

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I did, I did social media.

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It didn't work.

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And I'll go, hang on a second.

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Cause like JP over here is

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using six words that say

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more than your sixty words.

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And that's actually better

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because as you just said it,

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it's about getting people's

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attention first.

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Correct.

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And obviously we all know

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that that attention span is

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getting shorter and shorter,

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especially on social media.

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So, you know,

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Your knowledge and the deep

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down of all that doesn't

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really matter if no one's

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there to kind of hear it.

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Correct.

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Which, again,

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that all goes back to a lot

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of the basics that I

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learned working with Frank and his group.

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I mean,

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I give a lot of credit to that

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experience.

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And I think, you know,

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speaking to clinicians starting out,

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like I do always advise, like,

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find someone like that that

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you can learn under.

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it really sped up that

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process for me instead of

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just going out and kind of

00:08:28.776 --> 00:08:29.776
making those mistakes and

00:08:29.797 --> 00:08:31.036
having to learn from that, which,

00:08:31.057 --> 00:08:32.278
you know, still have coach.

00:08:32.658 --> 00:08:32.857
Yeah.

00:08:33.278 --> 00:08:35.019
It's a worthwhile investment for sure.

00:08:35.562 --> 00:08:36.763
Yeah, and I'll say this, man.

00:08:36.822 --> 00:08:38.563
It's not like you got, as a golfer, right?

00:08:38.583 --> 00:08:39.283
You want to talk golf.

00:08:39.323 --> 00:08:40.044
It's like, hey, listen,

00:08:40.105 --> 00:08:41.164
I'm going to take some lessons.

00:08:41.225 --> 00:08:41.845
Doesn't mean you got to be

00:08:41.884 --> 00:08:43.285
tied to that person forever.

00:08:43.865 --> 00:08:44.905
I think a lot of people are like, well,

00:08:44.926 --> 00:08:45.746
what's this relationship

00:08:45.767 --> 00:08:46.346
supposed to look like?

00:08:46.427 --> 00:08:48.287
Is this like an ongoing indefinitely?

00:08:48.668 --> 00:08:49.447
How many relationships

00:08:49.467 --> 00:08:50.927
you've been in that's ongoing,

00:08:51.028 --> 00:08:52.568
indefinite forever, right?

00:08:52.989 --> 00:08:54.029
So even being able to jump

00:08:54.070 --> 00:08:55.389
in and learn a couple things,

00:08:55.409 --> 00:08:56.250
you can take a couple of

00:08:56.269 --> 00:08:57.331
those different shots or

00:08:57.350 --> 00:08:58.250
those lessons and you can

00:08:58.270 --> 00:08:59.110
put it towards your game.

00:08:59.130 --> 00:08:59.731
You can do that in your

00:08:59.751 --> 00:09:01.312
professional career as well.

00:09:01.351 --> 00:09:01.692
In fact,

00:09:02.011 --> 00:09:03.613
I think we'd agree you kind of have to.

00:09:04.928 --> 00:09:06.590
Yeah, I believe so.

00:09:06.890 --> 00:09:09.452
And, you know, I early in my career,

00:09:09.472 --> 00:09:10.833
I probably fought that, you know,

00:09:10.874 --> 00:09:11.735
especially when I kind of

00:09:11.754 --> 00:09:13.936
started out with my, you know,

00:09:13.995 --> 00:09:15.197
kind of brick and mortar clinic.

00:09:15.336 --> 00:09:16.638
And, you know,

00:09:17.399 --> 00:09:18.600
I probably made a lot more

00:09:18.639 --> 00:09:21.162
space mistakes than I should have over,

00:09:21.221 --> 00:09:22.302
you know, the beginning of that.

00:09:22.322 --> 00:09:23.024
And I guess that's like

00:09:23.083 --> 00:09:24.245
anything you do when you start out.

00:09:24.284 --> 00:09:26.005
But, you know, I learned pretty quickly,

00:09:26.667 --> 00:09:27.106
you know, I.

00:09:28.077 --> 00:09:28.837
I didn't know at all.

00:09:28.918 --> 00:09:29.999
I had pretty limited

00:09:30.418 --> 00:09:31.340
business knowledge and

00:09:31.379 --> 00:09:32.220
marketing knowledge.

00:09:32.259 --> 00:09:33.120
And so it was like, I gotta,

00:09:33.301 --> 00:09:34.181
I gotta find somebody that

00:09:34.201 --> 00:09:34.902
knows what they're doing

00:09:34.922 --> 00:09:36.643
with this and quit messing

00:09:36.663 --> 00:09:37.202
around with this.

00:09:37.222 --> 00:09:39.264
So I think, you know, I definitely think,

00:09:39.965 --> 00:09:40.865
you know, like I said,

00:09:40.884 --> 00:09:41.846
that's always the first

00:09:41.885 --> 00:09:42.905
piece of advice I give.

00:09:42.926 --> 00:09:43.706
If anybody says, Hey,

00:09:43.746 --> 00:09:44.687
I want to go out on my own.

00:09:44.787 --> 00:09:46.467
I want to start my own PT

00:09:46.488 --> 00:09:47.808
clinic or online or whatever.

00:09:47.849 --> 00:09:48.870
It's like, you know,

00:09:49.070 --> 00:09:51.471
find somebody that you trust to, to,

00:09:51.730 --> 00:09:52.892
you know,

00:09:52.932 --> 00:09:54.393
work with as a coach to help you

00:09:54.432 --> 00:09:56.254
through those, those early on mistakes.

00:09:56.274 --> 00:09:56.354
Yeah.

00:09:56.735 --> 00:09:57.955
Look for the person who's been there,

00:09:58.056 --> 00:09:58.615
done that,

00:09:58.696 --> 00:10:00.275
or at least looks like they

00:10:00.296 --> 00:10:01.277
know what they're talking about, right?

00:10:01.297 --> 00:10:02.376
And then ask good questions.

00:10:02.836 --> 00:10:03.857
How about some mistakes?

00:10:03.998 --> 00:10:05.258
Are there any specific mistakes?

00:10:05.278 --> 00:10:07.879
Like if someone was looking

00:10:07.899 --> 00:10:09.360
at what you're doing now, it's like, okay,

00:10:09.419 --> 00:10:10.320
I'm going to do that too.

00:10:10.860 --> 00:10:12.561
Is there a landmine you

00:10:12.600 --> 00:10:14.701
might help them avoid that

00:10:14.721 --> 00:10:15.841
we haven't talked about yet

00:10:15.881 --> 00:10:16.783
that could save them a lot

00:10:16.842 --> 00:10:19.864
of grief and money and time?

00:10:20.063 --> 00:10:20.224
Well,

00:10:20.244 --> 00:10:21.543
definitely like going back to kind of

00:10:21.563 --> 00:10:22.524
that marketing message.

00:10:22.565 --> 00:10:23.965
I spent a lot of time early

00:10:24.004 --> 00:10:25.346
in my career trying to

00:10:26.535 --> 00:10:26.735
you know,

00:10:26.796 --> 00:10:29.018
get overly scientific and overly

00:10:29.057 --> 00:10:31.139
deep into injuries and, you know,

00:10:31.259 --> 00:10:32.822
muscles and whatever, you know,

00:10:32.861 --> 00:10:34.462
kind of spout my knowledge

00:10:34.503 --> 00:10:35.803
out there that I, you know,

00:10:35.844 --> 00:10:37.426
trying to prove how smart I was.

00:10:37.765 --> 00:10:38.687
And, you know,

00:10:38.706 --> 00:10:40.749
it was probably over the patient's heads.

00:10:40.869 --> 00:10:41.048
You know,

00:10:41.089 --> 00:10:42.389
most of them don't care about that.

00:10:42.429 --> 00:10:43.270
It's, hey, I'm hurting.

00:10:43.770 --> 00:10:44.912
I want to get back to this.

00:10:45.393 --> 00:10:46.494
How can you help me do that?

00:10:47.274 --> 00:10:48.374
Um, you know, so, I mean,

00:10:48.394 --> 00:10:49.875
that's probably the biggest

00:10:49.914 --> 00:10:51.754
mistakes I made on that side of things,

00:10:51.875 --> 00:10:53.375
you know, trying to go at it on my own.

00:10:53.595 --> 00:10:54.294
Um, you know,

00:10:54.335 --> 00:10:56.275
understanding kind of the

00:10:56.336 --> 00:10:58.956
sales process of talking to people,

00:10:59.035 --> 00:10:59.855
especially, you know,

00:11:00.816 --> 00:11:02.356
not dealing with insurance

00:11:02.437 --> 00:11:03.256
and that's a totally

00:11:03.297 --> 00:11:04.876
different conversation and

00:11:04.956 --> 00:11:06.356
having to kind of talk

00:11:06.376 --> 00:11:07.937
through that of people that, you know,

00:11:07.957 --> 00:11:09.457
come to PT, they assume like, all right,

00:11:09.477 --> 00:11:12.479
I want to use my insurance and, and, uh,

00:11:12.519 --> 00:11:15.139
you know, trying to show them that, um,

00:11:16.446 --> 00:11:18.105
this is why I think this

00:11:18.186 --> 00:11:19.287
avenue is better for you.

00:11:19.326 --> 00:11:20.807
And it may not be better for them.

00:11:20.868 --> 00:11:22.008
So understanding, well, Hey, look,

00:11:22.587 --> 00:11:23.668
I like to build a community

00:11:23.708 --> 00:11:26.210
around me of people that I

00:11:26.230 --> 00:11:27.451
have some people I might say, Hey, look,

00:11:27.510 --> 00:11:29.312
go see, you know, Joe down the street.

00:11:29.331 --> 00:11:30.072
He does great work.

00:11:30.111 --> 00:11:31.153
He'll take your insurance.

00:11:31.812 --> 00:11:32.692
And then maybe when you're

00:11:32.712 --> 00:11:34.254
ready to move past that acute stage,

00:11:34.293 --> 00:11:35.134
we can work together.

00:11:35.335 --> 00:11:37.316
So having those options, you know,

00:11:37.395 --> 00:11:38.615
being able to build a

00:11:38.655 --> 00:11:39.476
community around you,

00:11:39.537 --> 00:11:40.697
not being afraid of like,

00:11:41.256 --> 00:11:42.118
not everybody's got to be

00:11:42.158 --> 00:11:43.457
your competition, you know,

00:11:43.477 --> 00:11:44.438
even if they do what you do,

00:11:46.028 --> 00:11:47.610
Um, you know, so, you know,

00:11:47.629 --> 00:11:49.232
understanding like we're

00:11:49.293 --> 00:11:51.456
here to help people and I

00:11:51.496 --> 00:11:52.258
might not always be the

00:11:52.298 --> 00:11:54.763
best person for that as well.

00:11:54.802 --> 00:11:55.484
Let's say you are.

00:11:55.583 --> 00:11:56.806
It tends to come back to you.

00:11:57.500 --> 00:11:57.721
Right.

00:11:58.701 --> 00:11:58.902
Agreed.

00:11:58.922 --> 00:11:59.623
Let's say you are,

00:11:59.702 --> 00:12:00.383
let's say you're working

00:12:00.403 --> 00:12:01.423
with someone and again,

00:12:01.783 --> 00:12:02.845
they jump on and let's say

00:12:02.865 --> 00:12:05.167
they're like a specific like golf client,

00:12:05.246 --> 00:12:05.427
right?

00:12:05.447 --> 00:12:07.067
This is somebody who wants to hit bombs,

00:12:07.148 --> 00:12:08.708
play every day and play without pain.

00:12:09.690 --> 00:12:10.831
And this is something maybe

00:12:10.850 --> 00:12:12.731
we're not taught formally in PT school,

00:12:12.871 --> 00:12:14.812
which is that like customer retention.

00:12:15.234 --> 00:12:15.913
How do you go about,

00:12:15.953 --> 00:12:17.174
do you do like outreach?

00:12:17.215 --> 00:12:17.796
Like, let's say,

00:12:17.936 --> 00:12:18.655
let's say you and I are

00:12:18.676 --> 00:12:19.417
working together and I

00:12:19.456 --> 00:12:20.317
start hitting bombs and

00:12:20.336 --> 00:12:20.778
hitting it straight.

00:12:20.817 --> 00:12:21.577
I'm like, Hey, I'm back.

00:12:21.638 --> 00:12:22.058
We're good.

00:12:22.698 --> 00:12:23.639
I'll call you if I need you.

00:12:24.240 --> 00:12:24.799
Practical.

00:12:24.840 --> 00:12:25.620
Do you reach out?

00:12:25.640 --> 00:12:26.581
Do you keep a list?

00:12:26.701 --> 00:12:28.302
Do you hit people with, hey, listen,

00:12:28.341 --> 00:12:29.523
it's been a while at six

00:12:29.602 --> 00:12:30.464
months or something like that?

00:12:30.484 --> 00:12:31.884
Or what do you do that maybe

00:12:31.945 --> 00:12:33.865
might be overlooked because it's simple,

00:12:34.405 --> 00:12:34.706
right?

00:12:34.725 --> 00:12:35.746
But simple works.

00:12:37.347 --> 00:12:37.548
Yeah.

00:12:37.567 --> 00:12:39.269
So like while they're active clients,

00:12:39.349 --> 00:12:40.190
obviously I'm trying to

00:12:40.210 --> 00:12:41.269
keep that communication

00:12:41.370 --> 00:12:43.951
open and trying to stay

00:12:43.991 --> 00:12:45.712
ahead of that point.

00:12:46.265 --> 00:12:47.626
point of when they're done

00:12:47.866 --> 00:12:48.866
you know so touch and base

00:12:48.886 --> 00:12:49.548
all right what are next

00:12:49.587 --> 00:12:50.467
goals you know hey we're

00:12:50.508 --> 00:12:51.288
getting close to reaching

00:12:51.328 --> 00:12:52.208
this goal do you have any

00:12:52.249 --> 00:12:53.149
new goals that you'd like

00:12:53.169 --> 00:12:55.311
to work with um and look

00:12:55.370 --> 00:12:56.350
that may not always be the

00:12:56.370 --> 00:12:58.172
case hey you you know I

00:12:58.192 --> 00:12:58.832
think you're ready to go

00:12:58.893 --> 00:13:00.494
out on your own but now

00:13:00.514 --> 00:13:01.354
they're going to go into

00:13:01.433 --> 00:13:02.554
this other list where it's

00:13:02.595 --> 00:13:03.735
three months from now six

00:13:03.774 --> 00:13:04.796
months from now whatever

00:13:04.836 --> 00:13:06.636
that may be it's just a

00:13:06.677 --> 00:13:08.258
simple reach aid hey how

00:13:08.278 --> 00:13:09.097
things going are you still

00:13:09.118 --> 00:13:10.259
staying on track you know

00:13:10.759 --> 00:13:12.899
how you feeling and so you

00:13:13.399 --> 00:13:14.441
know I I probably get

00:13:15.629 --> 00:13:15.788
you know,

00:13:15.808 --> 00:13:16.950
a quarter of my business every

00:13:16.990 --> 00:13:19.631
year is from old clients that, you know,

00:13:19.652 --> 00:13:20.893
fell off the wagon or

00:13:20.972 --> 00:13:22.253
developed a new pain or whatever,

00:13:22.273 --> 00:13:23.053
you know, it happens, you know,

00:13:23.533 --> 00:13:25.235
the reality of dealing with human beings.

00:13:25.274 --> 00:13:26.976
And so just keeping that

00:13:27.037 --> 00:13:28.538
line of communication open.

00:13:29.958 --> 00:13:30.399
And again, I,

00:13:30.818 --> 00:13:31.960
this was probably a mistake I

00:13:31.980 --> 00:13:32.519
made early on.

00:13:32.559 --> 00:13:33.421
It was kind of like, you know,

00:13:33.500 --> 00:13:35.562
and I think in PTs, we view this like,

00:13:35.581 --> 00:13:36.482
all right, they're discharged,

00:13:36.503 --> 00:13:39.225
they're done type of model versus like,

00:13:39.325 --> 00:13:40.505
Hey, I'd kind of view them.

00:13:40.525 --> 00:13:41.426
You're always a patient.

00:13:41.446 --> 00:13:42.167
You're always a client,

00:13:42.187 --> 00:13:43.388
whether you're actively paying me.

00:13:44.087 --> 00:13:44.488
And, you know,

00:13:44.508 --> 00:13:45.428
I want to ensure that you're,

00:13:45.782 --> 00:13:46.582
you're doing well.

00:13:46.623 --> 00:13:47.322
And if you're not,

00:13:48.024 --> 00:13:49.205
I want to be able to help

00:13:49.225 --> 00:13:50.426
you get back on track or

00:13:50.446 --> 00:13:51.346
help you deal with whatever

00:13:51.386 --> 00:13:52.388
new issue pops up.

00:13:52.868 --> 00:13:54.208
And so kind of always being

00:13:54.249 --> 00:13:55.409
fresh in their mind with

00:13:55.791 --> 00:13:58.032
whatever outreach you mean, you know,

00:13:58.091 --> 00:13:59.474
that top of mind all the time.

00:13:59.533 --> 00:14:00.654
And that way they,

00:14:01.294 --> 00:14:02.196
where you may not even have

00:14:02.235 --> 00:14:03.657
to reach out right then and right time,

00:14:03.697 --> 00:14:05.499
but they think, all right, you know,

00:14:05.538 --> 00:14:06.460
my back's starting to bother me.

00:14:06.480 --> 00:14:07.801
I'm going to reach out to JP and,

00:14:08.400 --> 00:14:10.423
and see if he can help me out with that.

00:14:11.167 --> 00:14:11.707
Yeah.

00:14:11.727 --> 00:14:13.090
And that's a big difference, right?

00:14:13.110 --> 00:14:14.071
I think I heard that number right.

00:14:14.091 --> 00:14:14.993
You said about twenty five

00:14:15.033 --> 00:14:15.793
of your business every

00:14:15.953 --> 00:14:16.575
twenty five percent of your

00:14:16.595 --> 00:14:17.515
business every year is from

00:14:18.017 --> 00:14:19.720
people you've reactivated, right?

00:14:19.759 --> 00:14:20.961
That'd be fancy talk for

00:14:21.000 --> 00:14:22.342
like reactivation campaign.

00:14:22.683 --> 00:14:23.465
There's a big difference

00:14:23.504 --> 00:14:26.610
between seventy five and one hundred.

00:14:26.629 --> 00:14:27.350
Yeah, yeah.

00:14:28.114 --> 00:14:28.734
A hundred percent.

00:14:28.793 --> 00:14:30.134
So it's, it's, and it's simple.

00:14:30.195 --> 00:14:31.835
I mean, it's simple little, you know,

00:14:31.855 --> 00:14:33.195
I've got automations built

00:14:33.235 --> 00:14:34.816
and all that side of the business stuff.

00:14:34.836 --> 00:14:37.035
But there's, if I got twenty minutes,

00:14:37.096 --> 00:14:38.937
I might go pull out a list

00:14:38.996 --> 00:14:40.157
of old clients and send

00:14:40.177 --> 00:14:41.557
them each an individual email.

00:14:41.616 --> 00:14:42.937
Hey, how's it going?

00:14:42.957 --> 00:14:44.357
You know, golf season's around the corner.

00:14:44.378 --> 00:14:45.038
Just want to make sure

00:14:45.057 --> 00:14:45.759
you're sticking to it.

00:14:45.798 --> 00:14:46.958
Or it might even have

00:14:46.999 --> 00:14:47.899
nothing to do with what we

00:14:47.938 --> 00:14:48.678
work together for.

00:14:48.999 --> 00:14:49.639
How's your family?

00:14:49.679 --> 00:14:50.299
How's whatever?

00:14:50.340 --> 00:14:50.860
You know, just...

00:14:51.618 --> 00:14:52.139
talking to them,

00:14:52.178 --> 00:14:53.480
reaching out and making sure, you know,

00:14:53.500 --> 00:14:54.201
they're okay.

00:14:54.321 --> 00:14:56.442
And if they may not need you at that point,

00:14:56.482 --> 00:14:58.264
but it's just another piece

00:14:58.284 --> 00:14:59.346
of communication that keeps

00:14:59.385 --> 00:15:01.087
that relationship going, which, you know,

00:15:01.107 --> 00:15:01.989
I think that's kind of the

00:15:02.028 --> 00:15:02.769
key word is that

00:15:02.809 --> 00:15:03.951
relationship part where

00:15:04.392 --> 00:15:06.134
it's not like a finite end to that,

00:15:06.173 --> 00:15:07.154
just because I might be

00:15:07.195 --> 00:15:09.277
done helping them at this point in time.

00:15:09.336 --> 00:15:10.518
Like I want to keep that

00:15:10.538 --> 00:15:11.359
relationship going,

00:15:11.499 --> 00:15:12.921
even if it never leads to anything else.

00:15:14.177 --> 00:15:14.658
Well said.

00:15:14.998 --> 00:15:16.318
How about advice for other PTs?

00:15:16.359 --> 00:15:17.639
What would you give for

00:15:17.658 --> 00:15:18.599
other physical therapists

00:15:18.619 --> 00:15:19.798
looking to start a similar model?

00:15:20.139 --> 00:15:23.220
I see you've got TPI after your name,

00:15:23.259 --> 00:15:24.120
which says like, hey,

00:15:24.181 --> 00:15:25.620
I took it upon myself to go

00:15:25.660 --> 00:15:27.522
get advanced certification

00:15:27.621 --> 00:15:29.182
with Titleist Performance Institute.

00:15:29.581 --> 00:15:30.341
What's some other things

00:15:30.361 --> 00:15:31.543
that people could do if they're like,

00:15:31.582 --> 00:15:32.663
this is who I want to serve?

00:15:33.243 --> 00:15:34.984
but this is a non-traditional model,

00:15:35.043 --> 00:15:35.284
right?

00:15:35.325 --> 00:15:36.004
Like not, you know,

00:15:36.024 --> 00:15:37.046
a lot of times these are

00:15:37.066 --> 00:15:38.047
people who are like

00:15:38.067 --> 00:15:39.908
yourself going out on your own,

00:15:39.988 --> 00:15:40.668
figuring it out.

00:15:41.149 --> 00:15:41.590
What could you,

00:15:41.610 --> 00:15:42.750
what else could you give to somebody?

00:15:42.791 --> 00:15:44.491
Because I hear these questions a lot.

00:15:45.972 --> 00:15:46.092
Yeah.

00:15:46.113 --> 00:15:46.273
I mean,

00:15:46.312 --> 00:15:47.854
I think look specifically for the

00:15:47.894 --> 00:15:48.534
golf world.

00:15:48.575 --> 00:15:50.355
I mean, having that TPI certification,

00:15:50.395 --> 00:15:51.778
it gets your foot in a lot of doors,

00:15:52.857 --> 00:15:54.740
you know, golf coaches, you know,

00:15:54.779 --> 00:15:55.519
swing coaches,

00:15:55.860 --> 00:15:56.660
even golfers now

00:15:57.381 --> 00:15:58.503
well-versed on that enough

00:15:58.543 --> 00:15:59.342
that they're kind of

00:15:59.383 --> 00:16:00.264
looking for those letters.

00:16:00.303 --> 00:16:00.965
If you say, Hey,

00:16:01.869 --> 00:16:03.671
I'm fitness, health, PT, whatever.

00:16:03.711 --> 00:16:04.611
I work with golfers.

00:16:05.192 --> 00:16:05.432
Okay.

00:16:05.532 --> 00:16:07.293
The first question I always is,

00:16:07.734 --> 00:16:08.894
are you TPI certified?

00:16:08.934 --> 00:16:10.537
So, you know,

00:16:10.576 --> 00:16:11.437
it helps get your foot in a

00:16:11.457 --> 00:16:12.379
lot of doors and it just

00:16:12.399 --> 00:16:13.820
kind of gives you some credibility there.

00:16:13.840 --> 00:16:15.721
So obviously whatever realm

00:16:15.741 --> 00:16:16.863
you might be diving into,

00:16:16.903 --> 00:16:18.124
if there's equivalent to that,

00:16:18.203 --> 00:16:20.485
I think that's a beneficial

00:16:20.505 --> 00:16:21.105
thing to have.

00:16:21.647 --> 00:16:21.907
You know,

00:16:22.006 --> 00:16:24.129
I think thinking outside of the box,

00:16:24.408 --> 00:16:26.630
you know, continuing education wise,

00:16:26.671 --> 00:16:27.893
like I've spent a lot of my,

00:16:28.924 --> 00:16:30.625
continuing education over the last,

00:16:30.725 --> 00:16:31.767
you know, ten years,

00:16:31.826 --> 00:16:32.567
more in the strength and

00:16:32.586 --> 00:16:33.548
conditioning world,

00:16:34.168 --> 00:16:34.849
more in kind of the

00:16:34.889 --> 00:16:35.669
business world and

00:16:35.690 --> 00:16:37.009
marketing world and all that stuff.

00:16:37.029 --> 00:16:39.032
So kind of getting out of

00:16:39.052 --> 00:16:41.133
just the traditional PT stuff,

00:16:41.192 --> 00:16:42.313
if that's if you want to

00:16:42.333 --> 00:16:44.455
get more out of the traditional PT model,

00:16:44.716 --> 00:16:45.556
I think you kind of have to

00:16:45.576 --> 00:16:46.956
look at your education that way.

00:16:47.297 --> 00:16:49.798
And, you know, I look at it as like,

00:16:50.879 --> 00:16:51.059
you know,

00:16:51.139 --> 00:16:52.760
I'm I'm serving and helping people.

00:16:53.720 --> 00:16:53.899
You know,

00:16:53.980 --> 00:16:55.422
I want to have as much knowledge

00:16:55.461 --> 00:16:57.344
as I can specific to that

00:16:57.364 --> 00:16:58.445
population that I want to

00:16:58.465 --> 00:17:01.528
help and serve and be able

00:17:01.567 --> 00:17:02.589
to kind of help and serve

00:17:02.609 --> 00:17:04.130
as many of those people as possible.

00:17:04.170 --> 00:17:04.951
So, you know,

00:17:04.971 --> 00:17:06.932
if you look at kind of the

00:17:06.972 --> 00:17:08.275
licensure aspect of it,

00:17:08.315 --> 00:17:09.234
there's obviously a lot of

00:17:09.255 --> 00:17:10.817
gray areas there with, you know,

00:17:10.876 --> 00:17:11.958
because I look I work with

00:17:12.218 --> 00:17:13.219
I work with people outside

00:17:13.259 --> 00:17:14.701
the state that I'm licensed in.

00:17:16.546 --> 00:17:18.487
And, you know, I've got my CSCS.

00:17:18.926 --> 00:17:20.287
I've kind of work under that

00:17:20.488 --> 00:17:21.708
umbrella more so when I'm

00:17:21.748 --> 00:17:22.548
working with those people.

00:17:22.587 --> 00:17:22.968
And, you know,

00:17:23.468 --> 00:17:24.489
here's what I can help you do.

00:17:24.528 --> 00:17:25.608
Here's what I can't do.

00:17:25.689 --> 00:17:26.469
But I look at it.

00:17:26.489 --> 00:17:26.628
Look,

00:17:26.669 --> 00:17:28.490
you can't you can't take away my

00:17:28.549 --> 00:17:29.069
knowledge.

00:17:29.190 --> 00:17:29.410
You know,

00:17:29.430 --> 00:17:30.810
I'm not diagnosed and I'm not

00:17:31.671 --> 00:17:32.691
treating you medically.

00:17:32.971 --> 00:17:34.571
I'm just helping you, you know,

00:17:34.612 --> 00:17:35.251
reach a goal.

00:17:36.172 --> 00:17:37.292
So I think, you know, look,

00:17:37.772 --> 00:17:38.613
depending on how risk

00:17:38.653 --> 00:17:39.712
averse you are with that

00:17:39.813 --> 00:17:41.054
area of things like, you know,

00:17:41.134 --> 00:17:41.874
I view it as look.

00:17:42.941 --> 00:17:43.161
You know,

00:17:43.561 --> 00:17:44.801
I think I have a pretty clear

00:17:44.821 --> 00:17:46.282
understanding of like what

00:17:46.343 --> 00:17:47.344
I can and can't do under

00:17:47.364 --> 00:17:50.025
that licensure and outside of it.

00:17:50.065 --> 00:17:51.266
And, you know,

00:17:51.306 --> 00:17:52.506
I'm pretty comfortable with

00:17:52.546 --> 00:17:53.567
being able to help people

00:17:53.586 --> 00:17:56.328
with my knowledge in those ways.

00:17:56.368 --> 00:17:57.189
And then obviously, look,

00:17:57.528 --> 00:17:58.970
if they need more than that.

00:17:59.701 --> 00:17:59.921
All right,

00:17:59.941 --> 00:18:01.182
you need to go find a PT in your

00:18:01.241 --> 00:18:02.063
area or let me help you

00:18:02.103 --> 00:18:02.923
find someone in that area

00:18:02.942 --> 00:18:04.663
that can do some hands on stuff,

00:18:05.444 --> 00:18:06.445
whatever it may be.

00:18:06.465 --> 00:18:08.767
Or if you need more higher

00:18:08.807 --> 00:18:10.548
level diagnosis and things like that,

00:18:11.028 --> 00:18:12.589
you know, then it's understanding, OK,

00:18:12.630 --> 00:18:12.849
again,

00:18:12.910 --> 00:18:14.111
when when it's when you need to

00:18:14.151 --> 00:18:15.511
refer out in those situations.

00:18:17.007 --> 00:18:17.146
Uh,

00:18:17.166 --> 00:18:18.367
I've asked you a few questions about

00:18:18.428 --> 00:18:18.888
problems.

00:18:18.909 --> 00:18:19.808
Let's go the other end.

00:18:19.848 --> 00:18:20.589
What's something you've been

00:18:20.630 --> 00:18:22.510
super proud of or something

00:18:22.550 --> 00:18:23.892
you've overcome is the

00:18:23.951 --> 00:18:25.692
rewarding part of your

00:18:25.752 --> 00:18:26.834
journey in this particular

00:18:26.894 --> 00:18:28.234
thing that you've created, you know,

00:18:28.255 --> 00:18:29.096
your own niche.

00:18:29.195 --> 00:18:29.415
What's,

00:18:29.536 --> 00:18:30.596
what's something that comes to mind

00:18:30.616 --> 00:18:31.557
that you're like, Hey, yeah,

00:18:31.577 --> 00:18:32.979
if I sit back there and think about it,

00:18:33.338 --> 00:18:36.181
look at this, I'm proud of this.

00:18:36.240 --> 00:18:37.241
Well, I definitely think, look,

00:18:38.134 --> 00:18:39.233
probably for a lot of people

00:18:39.295 --> 00:18:40.275
like just being able to

00:18:40.315 --> 00:18:42.596
survive the COVID experience with that.

00:18:42.635 --> 00:18:45.196
You know, I, I started my golf,

00:18:45.336 --> 00:18:47.877
Guidry golf and sport in twenty eighteen.

00:18:49.199 --> 00:18:50.038
And I started out of a

00:18:50.078 --> 00:18:53.141
country club and then I was

00:18:53.201 --> 00:18:54.080
working out of a country

00:18:54.101 --> 00:18:55.622
club and another gym kind

00:18:55.662 --> 00:18:56.741
of just seeing clients out

00:18:56.781 --> 00:18:58.643
of there and then doing a

00:18:58.682 --> 00:19:00.124
little bit of the online and COVID hit.

00:19:00.203 --> 00:19:00.804
And of course,

00:19:01.304 --> 00:19:02.704
all of that shut down overnight.

00:19:03.481 --> 00:19:05.222
And so being able to kind of

00:19:05.262 --> 00:19:06.804
just tread the water and

00:19:06.844 --> 00:19:08.884
like that forced my decision to say, hey,

00:19:08.904 --> 00:19:09.065
look,

00:19:09.105 --> 00:19:10.445
I'm going to open up my own space

00:19:10.486 --> 00:19:11.386
and have control over

00:19:11.426 --> 00:19:13.268
everything and still follow

00:19:13.307 --> 00:19:14.087
under the guidelines,

00:19:14.128 --> 00:19:15.328
but be able to help people

00:19:15.509 --> 00:19:17.451
and obviously develop that online side.

00:19:17.911 --> 00:19:18.131
You know,

00:19:18.151 --> 00:19:19.211
because there were plenty of days

00:19:19.251 --> 00:19:20.652
where I said just like, all right,

00:19:20.752 --> 00:19:20.952
I mean,

00:19:21.553 --> 00:19:22.653
There was a time where I was

00:19:22.953 --> 00:19:24.233
studying to take an

00:19:24.253 --> 00:19:25.835
insurance exam and sell insurance,

00:19:25.875 --> 00:19:26.154
you know,

00:19:26.234 --> 00:19:27.556
like not knowing what I was going to do.

00:19:27.615 --> 00:19:29.257
And I just I love doing this.

00:19:29.336 --> 00:19:31.857
And and I said, I'm going to, you know,

00:19:31.877 --> 00:19:33.397
do everything I can to stay

00:19:33.417 --> 00:19:35.179
in this field and keep this

00:19:35.219 --> 00:19:35.900
business going.

00:19:36.200 --> 00:19:38.621
And, you know, here I am, four years later,

00:19:38.661 --> 00:19:39.961
three or four years later, you know,

00:19:40.882 --> 00:19:41.741
continuing along.

00:19:41.801 --> 00:19:43.222
So I would say, you know,

00:19:43.262 --> 00:19:44.763
that's probably for me

00:19:44.824 --> 00:19:46.364
specific to this experience.

00:19:46.384 --> 00:19:47.244
That's probably the biggest

00:19:48.605 --> 00:19:49.526
thing I've had to overcome.

00:19:50.355 --> 00:19:50.635
Love it.

00:19:50.836 --> 00:19:52.018
Last thing we do on the show, JP,

00:19:52.038 --> 00:19:52.858
is the parting shot.

00:19:53.199 --> 00:19:54.259
If you were to summarize one

00:19:54.359 --> 00:19:55.780
idea or mic drop moment,

00:19:55.821 --> 00:19:57.103
soapbox statement that

00:19:57.123 --> 00:19:58.763
you'd want to share with other clinicians,

00:19:58.805 --> 00:19:59.244
what would it be?

00:20:01.867 --> 00:20:04.630
So I think like my whole approach to this,

00:20:04.690 --> 00:20:06.692
whether it's business or marketing or,

00:20:07.192 --> 00:20:07.373
you know,

00:20:07.492 --> 00:20:09.694
obviously working with people is

00:20:09.775 --> 00:20:11.196
trying to simplify everything.

00:20:11.237 --> 00:20:11.938
You know, I think we

00:20:12.713 --> 00:20:15.056
As PTs, we tend to overcomplicate things.

00:20:15.195 --> 00:20:17.198
You know, it's, you know,

00:20:17.218 --> 00:20:18.839
my approach from a strength

00:20:18.859 --> 00:20:19.980
and conditioning standpoint

00:20:20.000 --> 00:20:21.423
and even a rehab standpoint

00:20:21.502 --> 00:20:23.505
is stick to the basics and

00:20:23.785 --> 00:20:24.586
simple stuff and

00:20:24.625 --> 00:20:25.707
progressive overload and

00:20:25.747 --> 00:20:27.087
the basic movement patterns.

00:20:27.167 --> 00:20:27.969
And, you know,

00:20:28.009 --> 00:20:29.871
you can obviously use your

00:20:29.911 --> 00:20:30.692
intelligence and your

00:20:30.711 --> 00:20:31.992
creativity from there with

00:20:32.272 --> 00:20:33.433
individualized patients.

00:20:33.493 --> 00:20:35.736
But just like we talked about, you know,

00:20:35.757 --> 00:20:37.038
the marketing message, you know,

00:20:38.423 --> 00:20:38.723
For me,

00:20:38.964 --> 00:20:40.786
people come to me for essentially

00:20:40.826 --> 00:20:41.787
three basic reasons,

00:20:41.807 --> 00:20:42.768
which is in that header,

00:20:42.807 --> 00:20:44.369
which is they can't play

00:20:44.410 --> 00:20:45.351
because they're in pain.

00:20:45.651 --> 00:20:47.313
They're losing distance or

00:20:47.333 --> 00:20:48.993
they want more distance or

00:20:49.013 --> 00:20:49.835
they just want to ensure

00:20:49.875 --> 00:20:51.296
they can enjoy the game of golf forever.

00:20:51.396 --> 00:20:52.317
So, you know,

00:20:52.438 --> 00:20:54.419
I try to keep my message to

00:20:54.460 --> 00:20:55.339
those three things.

00:20:55.520 --> 00:20:55.800
You know,

00:20:56.181 --> 00:20:57.221
I'm not there to improve their

00:20:57.261 --> 00:20:57.823
golf swing.

00:20:57.863 --> 00:21:00.164
You know, I talk a lot about that.

00:21:00.184 --> 00:21:00.404
You know,

00:21:00.444 --> 00:21:01.326
there's plenty of good swing

00:21:01.346 --> 00:21:02.047
coaches out there.

00:21:02.467 --> 00:21:02.666
You know,

00:21:02.727 --> 00:21:04.606
I'm really there to help them

00:21:04.646 --> 00:21:06.387
reach one of those three goals,

00:21:06.448 --> 00:21:07.728
if not all three of those goals.

00:21:08.587 --> 00:21:08.788
You know,

00:21:08.827 --> 00:21:10.768
and so that's kind of one lesson

00:21:10.807 --> 00:21:12.148
I learned over the years is

00:21:12.169 --> 00:21:13.648
just trying to simplify and

00:21:13.828 --> 00:21:15.409
clean up your message, your approach.

00:21:16.088 --> 00:21:16.348
To me,

00:21:16.528 --> 00:21:17.910
it's just I've had so much more

00:21:17.950 --> 00:21:20.609
success business-wise, but also, you know,

00:21:21.269 --> 00:21:22.971
with clients, you know,

00:21:23.030 --> 00:21:23.911
with that approach.

00:21:24.830 --> 00:21:25.250
Smart.

00:21:25.391 --> 00:21:26.611
JP, appreciate your time.

00:21:27.050 --> 00:21:28.090
Thanks for doing this and

00:21:28.131 --> 00:21:29.031
for sharing some insight

00:21:29.051 --> 00:21:29.872
along the way to help some

00:21:29.892 --> 00:21:31.051
other clinicians get there as well.

00:21:32.748 --> 00:21:32.909
Yeah,

00:21:32.949 --> 00:21:33.991
I really appreciate you giving me

00:21:34.031 --> 00:21:34.733
this opportunity.