Are PTs Ignoring a Massive Revenue Stream?

WEBVTT

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Broadcasting way too early from three

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separate Wi-Fi connections,

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it's PT Breakfast Club with Tony Meritato,

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Dave Kittle, and Jimmy McKay.

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Broadcasting way too early from three

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separate Wi-Fi connections,

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it's PT Breakfast Club with Tony Meritato,

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Dave Kittle, and Jimmy McKay.

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gonna charge you for that second intro

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this morning good morning uh gentlemen

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welcome to pete i i thought i was

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the only one here based off of the

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dashboard and i thought you were just uh

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i don't know you guys were pulling a

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fast one i was ready to go live

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myself and i was ready to rock it

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there he is for

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It's a good lesson.

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Like,

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can you talk for sixty minutes straight as

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soon as that initial shock wears off where

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you're like, no one's coming for me?

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You sort of dig in.

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It was a lot like your first patient

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encounter, right?

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You're like,

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I'm in charge now and there's no CI

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coming for me.

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It's just time to talk.

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Dave just has the stamina.

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She's got the stamina.

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We do want to...

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Here's a crazy topic that I wanted to

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start with.

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I had a whole intro set up for

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it,

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but I'm going to go away from it.

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Off camera, I'll bring it on camera,

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but I somehow managed to swindle and

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steal...

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I don't even know the math.

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Nice setup.

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I don't even know how much.

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I'm going to estimate two thousand dollars

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worth of stuff from Hyperice.

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Maybe twenty five hundred dollars worth of

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stuff from Hyperice.

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To the point where I received two large

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boxes in the mail from them.

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Essentially one of everything that they

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sell.

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I'm talking the new.

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I've Googled it three times.

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I've got the new gun.

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It's not even out yet.

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I've Googled it three times.

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I've got the three.

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I only see the two.

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I got the Lorma tech leg things.

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I got the low back.

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I got the knee.

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I got the ball that vibrates and heats.

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I'm not sure where you put the ball

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yet, but it looks, it looks very small.

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Now the agreement that I made with,

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with hyper ice was we're going to figure

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out live selling together, right?

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Like I think people making videos,

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that's a layup.

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So I've known Eric from hyper ice for

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a long time and,

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So I already feel like I've won because

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I've oogled and ogled their stuff for

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years.

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You can find cheaper stuff.

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I'll lead with that.

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But I got to be honest, man.

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I'm not even a tool guy.

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But when you hold their massage gun and

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you hold a different one,

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I've had a bunch, right?

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It's like when you buy a Milwaukee drill,

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it's like, got it.

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Now, listen,

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buy crappy stuff if you want to buy

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crappy stuff over and over and over again.

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Do that.

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You have the internet.

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You can buy crappy stuff anywhere.

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There is a difference to this stuff.

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Let's put it this way.

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I feel like I could hammer nails with

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their massage gun.

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So if you're going to use it once

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a month,

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go buy the sixty three dollar version.

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If you're going to use this as a

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professional or if you're like,

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I'm an athlete,

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I'm going to use this a lot.

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That's when you go with the stuff from

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Hyperice.

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They are not the cheapest option.

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Let's take this and apply it to patient

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care and what people are actually doing.

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Let's take this and apply it to Dave's

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business model versus my business model.

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Got it.

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My business model and my clinic is full

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of ninety dollar massage guns that I would

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say are comparable in the idea that they

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are both called massage guns.

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What you have at your point,

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what I have.

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They effectively smash tissue,

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beat it up to five hundred RPMs or

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whatever it's going to do.

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But there is a difference in the build

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quality.

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There is a difference in the field.

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There is a difference in the aesthetic.

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And so somebody who wants to pay for

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that, who's going to be that client?

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It's not going to be my client who

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will come if it's covered.

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It's not going to be my client who

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will come but not really do any of

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the home exercises,

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not really look for lifestyle change,

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not really look for, you know, long-term.

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Like, my client is going to come,

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use it once or twice, and be done.

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And when I say that,

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I mean use physical therapy once or twice,

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use a massage gum once or twice,

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use the physical product or the

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professional service, and not really care,

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not really embrace it,

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not really –

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Dave is in a different situation.

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What's Dave's situation?

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Well, I mean,

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I think there's a little bit of whether

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regardless of a physical product or a

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service, there is some I don't know.

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There's different reasons.

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Everyone has a different reason,

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different consumer.

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So whether it's status or ego or they

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are, quote unquote, discerning whatever,

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you know,

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like different variations of that

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definition in terms of some people who

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already had in-home massages and they're

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like, of course,

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like now I have a new injury and

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I want in-home physical therapy that the

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massage therapist can't rehab or can't

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help or whatever.

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Um,

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and why they would pay out of pocket

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certain,

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some people want that reliability in some

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combination of like certainty or

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promptness or whatever.

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And that's similar to holding a different

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massage gun.

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Like if you go to a store and

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you pick up a, I think when I,

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I bought the, um,

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Not to bring in another brand name.

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Should I not bring in another brand name?

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Yeah.

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The Vault, the Hyper Ice,

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like the Vault or whatever,

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one of the massage guns,

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this was four something years ago,

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and it was like, four hundred dollars.

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Now I'm sure it might be a little

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bit cheaper,

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but it's a little bit heavier.

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It just has different textures to it.

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It's a different feel.

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It's maybe a slightly different experience

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from the user.

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And that's the difference between like you

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can't have that feel like, oh, wow,

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this feels different or like it's got a

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different texture to it or it feels a

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little more sturdy or whatever it might

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be.

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You can't sell the sixty three dollar one,

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but then convey that better feel or or

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or like a unique feel.

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However,

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however you define like better or

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different type of feel or experience.

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So it's very similar to a physical product

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versus an in-person service.

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Yeah.

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If you're selling features or benefits,

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right?

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So I think anybody at Hyperice would say

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like our massage gun goes in and out

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and it goes in and out this number

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of times versus that feature, feature,

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feature.

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If you're selling something different,

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like cologne is like,

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or perfume is like a perfect example.

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Like you could smell like roses.

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This smells like roses.

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That smells like roses.

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Why do you buy the different one?

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I got a buddy who buys all of

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his golf shirts from Walmart.

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Why?

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Because he's going to have thirty eight

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golf shirts for my other buddy who buys

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six.

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But he wants to buy the six dollar

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or he'll only buy six for four hundred

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bucks because he's buying Nike golf

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shirts.

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And this might have just been Internet

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chatter.

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But years ago,

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there was a company called Vizio.

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I mean, I think the company still exists.

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But Vizio was like,

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we're the company that makes all the Sony

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TVs.

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Sony slaps a logo on it.

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We're the company that makes the TVs.

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Now we're just going to be Vizio, right?

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And I might be getting...

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I'm pretty sure that was the brand.

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And they're like, you can have...

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I mean...

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Look at Nissan and Lexus.

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No, Toyota and Lexus.

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Like if you're a mechanic,

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you understand that there's – I'm making

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up numbers here.

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A fifteen percent difference between a

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Toyota and a Lexus,

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it's just where it matters.

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It's the same frame.

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It's the same transmission, yada, yada,

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yada.

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It's just a different – these things.

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Tony's got his feet.

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He's got his shoes off.

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What's going on?

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We've got a problem.

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We've got a problem.

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The same thing here.

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You know,

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this was supposedly made in the same

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factory that makes Hoka's.

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I bought the Hoka brand for my kid.

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I am not going to spend more than

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thirty or forty bucks on a shoe,

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even though I've been wearing this for

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like over a year.

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I've logged hundreds and hundreds of

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miles.

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I run in it.

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I work in it.

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I do all that stuff.

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It's not like I don't get the value

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out of it.

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I have no perceived benefit of the brand

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or the four letters H-O-K-A.

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Whereas, you know,

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my kids don't want to wear a generic

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shoe to school.

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So I'm having the extra hundred,

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hundred and fifty for their shoes because

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that name is important to them.

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Whereas it has zero value to me.

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I was just about to ask you why

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you would buy Hoka's for your kids and

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then the off-brand similar Hoka,

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but not Hoka shoe for you,

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but you just explained why for your kids'

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school experience.

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And maybe if we could just take it

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another step,

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like just so that they're not getting

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picked on and they fit in and that

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whole school experience,

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which we've all been through.

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And something Dave can relate to,

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So last night was the first night of

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baseball practice for high school.

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We went out.

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We've got twins on the freshman team.

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We had to get new baseball bags,

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new bats, new cleats, new glove.

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Like they outgrew everything that they had

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from Little League prior.

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But I still can't bring myself to buy

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three hundred dollar bats new in a retail

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store.

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So we went to play it again sports

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and we picked up the same bat used

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for half the price.

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Now,

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I'll buy new cleats because I know they're

00:09:55.096 --> 00:09:56.419
going to wear them out and they need

00:09:56.440 --> 00:09:56.620
them.

00:09:57.100 --> 00:09:59.465
So there are certain things that I still

00:09:59.485 --> 00:10:02.149
can't go past that line just for the

00:10:02.269 --> 00:10:03.552
value of the brand.

00:10:04.254 --> 00:10:04.674
But yeah.

00:10:05.902 --> 00:10:06.643
Yeah.

00:10:06.682 --> 00:10:08.783
So this this digs deep into what what

00:10:08.844 --> 00:10:10.706
are you actually buying?

00:10:10.765 --> 00:10:10.846
Now,

00:10:10.865 --> 00:10:12.126
there's a couple of things that you can

00:10:12.226 --> 00:10:12.486
say.

00:10:12.527 --> 00:10:14.087
You can say I could buy the Tony

00:10:14.107 --> 00:10:14.368
said it.

00:10:14.408 --> 00:10:16.129
I'll buy the ninety dollar massage gun

00:10:16.169 --> 00:10:17.971
versus the three hundred dollar massage

00:10:18.010 --> 00:10:18.951
gun from Hyper Ice.

00:10:19.371 --> 00:10:20.633
You could also say if you're Hyper Ice,

00:10:20.692 --> 00:10:22.073
this thing's going to last you four times

00:10:22.114 --> 00:10:23.855
as long or the battery is not going

00:10:23.875 --> 00:10:25.697
to die on you or these or it's

00:10:25.736 --> 00:10:25.917
you know,

00:10:25.937 --> 00:10:28.438
it's it's it's built to actually be beaten

00:10:28.519 --> 00:10:28.599
on.

00:10:29.038 --> 00:10:29.840
So the question is,

00:10:30.120 --> 00:10:31.702
what are you discerning about?

00:10:31.783 --> 00:10:32.884
Are you buying luxury?

00:10:33.046 --> 00:10:34.086
Are you buying status?

00:10:34.187 --> 00:10:35.389
Are you buying affordability?

00:10:35.690 --> 00:10:37.932
Are you buying endurance?

00:10:38.293 --> 00:10:40.397
What are you actually buying?

00:10:41.619 --> 00:10:43.020
The issue with Hyperice is,

00:10:44.058 --> 00:10:45.539
And this is just from my personal view.

00:10:45.919 --> 00:10:46.840
In the last ten years,

00:10:46.879 --> 00:10:49.240
they've created categories.

00:10:49.721 --> 00:10:51.020
People weren't walking around with

00:10:51.081 --> 00:10:53.522
inflatable leg cuffs, I don't know,

00:10:53.581 --> 00:10:54.883
ten years ago that I saw,

00:10:55.043 --> 00:10:56.503
not every day anyway.

00:10:57.043 --> 00:10:58.083
So then what happened?

00:10:58.163 --> 00:11:00.404
People came in, copied what they did,

00:11:00.524 --> 00:11:02.004
and said, we're just going to charge less.

00:11:02.024 --> 00:11:03.125
We're going to give you something a little

00:11:03.145 --> 00:11:04.785
shoddier for a little bit less.

00:11:05.206 --> 00:11:07.206
Hyperice needs to understand, and of

00:11:07.226 --> 00:11:09.048
of course they do is they need to

00:11:09.089 --> 00:11:09.828
remain high.

00:11:10.029 --> 00:11:11.071
They can't be,

00:11:11.130 --> 00:11:13.413
they can't be or advertise Toyota.

00:11:13.732 --> 00:11:15.774
They need to be in advertise and sell

00:11:15.855 --> 00:11:17.657
Lexus because that's where they position

00:11:17.677 --> 00:11:18.957
themselves in the market.

00:11:19.499 --> 00:11:20.339
So when I do these,

00:11:20.559 --> 00:11:21.860
when I'm going to start live streaming and

00:11:21.900 --> 00:11:24.482
live selling for them on the app, whatnot,

00:11:24.682 --> 00:11:26.345
I'm going to try to do some Amazon

00:11:26.384 --> 00:11:27.005
stuff as well.

00:11:28.270 --> 00:11:29.692
The idea there is I'm going to say

00:11:29.711 --> 00:11:30.613
the quiet part out loud.

00:11:30.673 --> 00:11:32.413
I'm going to eight mile it, right?

00:11:33.455 --> 00:11:35.255
The first thing I might say, hey,

00:11:35.297 --> 00:11:36.376
I'm here to show you three things from

00:11:36.397 --> 00:11:36.837
Hyperice.

00:11:37.138 --> 00:11:39.078
You can buy cheaper ones anywhere on

00:11:39.120 --> 00:11:39.580
Amazon.

00:11:39.659 --> 00:11:41.061
If you're looking for the cheaper option,

00:11:41.201 --> 00:11:41.961
go there right now.

00:11:42.201 --> 00:11:43.682
I want three quarters of the room to

00:11:43.783 --> 00:11:45.924
leave before I ever open my mouth.

00:11:46.264 --> 00:11:46.524
Okay,

00:11:46.745 --> 00:11:48.005
the rest of you who are still here,

00:11:48.246 --> 00:11:49.607
let me show you why this is not

00:11:49.687 --> 00:11:50.708
only worth three hundred bucks,

00:11:50.769 --> 00:11:51.708
it's worth six hundred,

00:11:51.828 --> 00:11:54.331
and I'm giving you a steal today.

00:11:54.370 --> 00:11:56.232
So now the reason why I think somebody

00:11:56.273 --> 00:11:57.573
like Dave could pull this off

00:11:57.961 --> 00:12:00.402
And I can't because I do think we

00:12:00.422 --> 00:12:02.922
need to consider these other aspects.

00:12:03.702 --> 00:12:06.263
One, I value thrift.

00:12:06.783 --> 00:12:09.464
I value like saving money.

00:12:09.484 --> 00:12:11.264
It makes me feel smart to say, oh,

00:12:11.345 --> 00:12:13.046
I only paid this much for that when

00:12:13.086 --> 00:12:14.645
somebody else paid full price.

00:12:15.265 --> 00:12:15.765
Two,

00:12:16.166 --> 00:12:18.287
I think Dave has a great sense of

00:12:18.386 --> 00:12:20.347
style, a great sense of fashion,

00:12:20.388 --> 00:12:21.128
like his hair.

00:12:21.606 --> 00:12:23.888
His, his clothes, this shirt,

00:12:24.467 --> 00:12:27.489
I bought these shirts at least years ago.

00:12:28.230 --> 00:12:30.870
Like I'm still wearing year old shirts,

00:12:31.071 --> 00:12:32.471
you know, like I,

00:12:32.490 --> 00:12:35.032
so for me to try and force myself

00:12:35.111 --> 00:12:37.033
into building an aesthetic on,

00:12:37.253 --> 00:12:40.474
on brand in the clinic, buying nice,

00:12:40.673 --> 00:12:43.655
nice stuff in the clinic to sell the

00:12:43.716 --> 00:12:45.735
aesthetic of we're a high value,

00:12:45.796 --> 00:12:47.876
high net worth, you know, come here,

00:12:47.937 --> 00:12:49.618
ready to spend fifteen hundred dollars.

00:12:50.379 --> 00:12:52.081
It just goes against my nature.

00:12:52.902 --> 00:12:54.943
And so it doesn't make sense for me

00:12:54.984 --> 00:12:55.904
to try to do that.

00:12:56.865 --> 00:12:57.426
Let me ask you this.

00:12:57.446 --> 00:13:00.308
So is there are there any things in

00:13:00.349 --> 00:13:01.591
your life that you're like, yeah,

00:13:01.610 --> 00:13:03.172
I'm going to invest in this like something

00:13:03.231 --> 00:13:05.774
like a hobby you triple down on something

00:13:05.794 --> 00:13:06.416
that you're like, no,

00:13:06.456 --> 00:13:09.379
there is a difference between the B minus

00:13:09.399 --> 00:13:11.100
version and the A version that I'm willing

00:13:11.139 --> 00:13:11.500
to spend.

00:13:12.671 --> 00:13:13.692
I got to think about that.

00:13:13.711 --> 00:13:15.832
As you know, there's nothing.

00:13:15.873 --> 00:13:17.153
Because I'm sort of the same way.

00:13:17.193 --> 00:13:18.315
Like I, I mean,

00:13:18.335 --> 00:13:19.075
I don't want to brag,

00:13:19.095 --> 00:13:21.336
but I built a, I built a wardrobe.

00:13:21.356 --> 00:13:23.018
You guys know me all big on clothes,

00:13:23.038 --> 00:13:23.778
like a barely walk.

00:13:23.798 --> 00:13:24.099
You know,

00:13:24.739 --> 00:13:26.581
I've got like twelve shirts that I wear

00:13:26.620 --> 00:13:27.100
all winter.

00:13:27.181 --> 00:13:28.261
They're all flannel shirts.

00:13:28.621 --> 00:13:29.722
And as soon as I got to twelve,

00:13:29.763 --> 00:13:30.703
I was like, I'm good.

00:13:30.724 --> 00:13:31.964
Don't no one buy me any more shirts

00:13:31.984 --> 00:13:32.445
like I'm good.

00:13:32.985 --> 00:13:34.306
I liked the quality.

00:13:34.586 --> 00:13:34.985
Like, I'm like,

00:13:35.166 --> 00:13:36.687
I want J crew flannel shirts.

00:13:36.706 --> 00:13:37.466
As soon as I got one,

00:13:37.768 --> 00:13:39.028
as soon as I got to like eight

00:13:39.048 --> 00:13:40.408
or nine, I was like, I'm good.

00:13:40.708 --> 00:13:41.710
Even if they're on sale, I'm like,

00:13:41.769 --> 00:13:42.049
I'm good.

00:13:42.149 --> 00:13:44.051
Cause those shirts in my brain are going

00:13:44.071 --> 00:13:45.991
to last long enough.

00:13:46.631 --> 00:13:47.893
Um, hockey stuff.

00:13:48.192 --> 00:13:49.714
Like I buy good enough.

00:13:49.974 --> 00:13:51.815
Like there are four hundred dollar hockey

00:13:51.835 --> 00:13:53.176
sticks guys.

00:13:53.196 --> 00:13:54.196
I don't know if you know anything about

00:13:54.235 --> 00:13:54.936
me and playing beer league.

00:13:54.956 --> 00:13:55.716
I'm not getting drafted.

00:13:56.037 --> 00:13:57.778
So I have no problem buying several,

00:13:58.118 --> 00:13:59.619
several Dick's sporting goods,

00:13:59.778 --> 00:14:01.120
eight dollars, six that are,

00:14:02.259 --> 00:14:04.100
ninety three percent the same as the four

00:14:04.120 --> 00:14:05.581
hundred dollar stick i don't need i don't

00:14:05.620 --> 00:14:08.001
need that that aesthetic so i'm trying to

00:14:08.042 --> 00:14:10.363
think like i am the same way where

00:14:10.783 --> 00:14:12.383
i don't buy like a new golf shirt

00:14:12.403 --> 00:14:14.364
every year unless the thing is falling off

00:14:14.423 --> 00:14:17.166
me it's still good but there are some

00:14:17.206 --> 00:14:19.986
things that i'm like i understand the

00:14:20.027 --> 00:14:21.908
difference between this the you know the

00:14:22.307 --> 00:14:24.089
the b minus and the a version but

00:14:24.129 --> 00:14:26.929
not everything i want to

00:14:27.846 --> 00:14:29.708
Can we double click on what you're going

00:14:29.729 --> 00:14:32.090
to do with the live shopping with the

00:14:32.110 --> 00:14:33.912
Hyperace products?

00:14:33.971 --> 00:14:36.453
Because I have a whole bunch of questions.

00:14:36.494 --> 00:14:37.794
Like, are you able to,

00:14:37.995 --> 00:14:39.176
you're going to just sell them and connect

00:14:39.196 --> 00:14:40.537
your own credit card processor to it?

00:14:40.697 --> 00:14:41.717
Do you have to send that money back

00:14:41.738 --> 00:14:42.379
to the company?

00:14:43.620 --> 00:14:44.841
I want to hear some of the logistics.

00:14:45.597 --> 00:14:47.301
So I essentially said to Eric and

00:14:47.341 --> 00:14:49.163
Hyperice, listen, live selling is a thing.

00:14:49.323 --> 00:14:50.125
And I didn't, I mean,

00:14:50.225 --> 00:14:52.006
Eric at Hyperice is smart enough.

00:14:52.107 --> 00:14:53.109
Like he just like, got it.

00:14:53.570 --> 00:14:54.671
I was like, here's my pitch.

00:14:54.871 --> 00:14:55.993
I want you to pay me nothing.

00:14:56.293 --> 00:14:57.414
I want you to send me one of

00:14:57.455 --> 00:15:00.298
everything that you sell and I'll play

00:15:00.340 --> 00:15:01.500
around with it for the first couple of

00:15:01.541 --> 00:15:01.782
months.

00:15:03.177 --> 00:15:04.317
If I sell anything,

00:15:04.337 --> 00:15:05.519
so if I'm sitting here with my gun

00:15:05.538 --> 00:15:07.259
in my living room and I sell one,

00:15:07.600 --> 00:15:08.621
they're fulfilling it.

00:15:08.881 --> 00:15:11.803
They're keeping the money for now until we

00:15:11.844 --> 00:15:12.965
decide, hey,

00:15:13.004 --> 00:15:15.187
this is a thing where me going online

00:15:15.226 --> 00:15:17.489
for thirty minutes or an hour actually

00:15:17.528 --> 00:15:19.990
makes money until I've hit in my brain

00:15:20.030 --> 00:15:22.432
that twenty five hundred or three thousand

00:15:22.472 --> 00:15:24.695
dollars that they already paid me in my

00:15:24.735 --> 00:15:25.034
brain.

00:15:25.315 --> 00:15:25.414
Dude,

00:15:25.495 --> 00:15:27.576
I was drooling over there like Norma Tech

00:15:27.616 --> 00:15:28.037
leg boots,

00:15:28.298 --> 00:15:29.458
but I wasn't going to spend it on

00:15:29.479 --> 00:15:30.960
that because Jimmy's a weekend warrior.

00:15:31.820 --> 00:15:31.940
Well,

00:15:31.960 --> 00:15:33.201
so you get to use the products for

00:15:33.280 --> 00:15:33.600
free,

00:15:33.620 --> 00:15:35.663
but they're not paying you to do this

00:15:35.783 --> 00:15:37.283
free marketing, branding,

00:15:37.604 --> 00:15:39.664
amazing promotion for them.

00:15:40.145 --> 00:15:40.346
Right.

00:15:40.446 --> 00:15:40.826
Not yet.

00:15:40.885 --> 00:15:41.866
The first two months,

00:15:41.907 --> 00:15:44.688
the goal is to do a live stream.

00:15:44.769 --> 00:15:46.850
And I don't know the cadence, how often,

00:15:46.971 --> 00:15:47.451
how long.

00:15:47.850 --> 00:15:48.511
Thirty minutes?

00:15:48.552 --> 00:15:49.072
An hour?

00:15:49.511 --> 00:15:50.893
One product per show?

00:15:51.273 --> 00:15:52.394
Three products per show?

00:15:52.413 --> 00:15:53.914
Do I stay with legs?

00:15:53.955 --> 00:15:55.155
These are all the things I want to

00:15:55.196 --> 00:15:56.917
play with because I couldn't look Eric in

00:15:56.937 --> 00:15:57.638
the eye and say,

00:15:58.018 --> 00:15:59.219
I have the thing figured out.

00:15:59.458 --> 00:16:00.820
For every hour I go online,

00:16:00.860 --> 00:16:02.701
I'm going to move ten units of yours,

00:16:02.980 --> 00:16:05.143
and that's this much margin.

00:16:05.763 --> 00:16:06.844
I don't know what it is.

00:16:07.125 --> 00:16:08.025
But for me,

00:16:08.706 --> 00:16:10.347
I'm using this to test out to then

00:16:10.388 --> 00:16:12.870
turn to my buddy at Stroops and go,

00:16:12.890 --> 00:16:14.732
hey, man, I can sell rack systems.

00:16:15.133 --> 00:16:16.495
If I can sell a massage gun,

00:16:16.754 --> 00:16:17.956
I can sell a rack system.

00:16:18.135 --> 00:16:19.937
It's exactly what Ben is saying here.

00:16:20.258 --> 00:16:21.799
It's JVC.

00:16:22.100 --> 00:16:23.562
It's Jimmy value.

00:16:23.682 --> 00:16:24.283
What's the C?

00:16:24.623 --> 00:16:26.225
It's QVC on the Internet.

00:16:26.264 --> 00:16:27.025
That's what it is.

00:16:27.446 --> 00:16:30.788
right i essentially i essentially like

00:16:30.849 --> 00:16:32.850
again i stole it from hyperice eric is

00:16:32.889 --> 00:16:34.991
like i get it you're gonna try to

00:16:35.011 --> 00:16:36.472
see if you're selling it but i'm not

00:16:36.533 --> 00:16:39.095
selling bargain stuff at first that's my

00:16:39.134 --> 00:16:40.556
that's sort of my advantage of why i'm

00:16:40.596 --> 00:16:42.297
like dude i just rolled out cadillac like

00:16:42.537 --> 00:16:44.558
i got cadillac to sign up and i

00:16:44.599 --> 00:16:45.500
looked i looked at eric and i was

00:16:45.519 --> 00:16:46.701
like if it sells nothing

00:16:47.360 --> 00:16:49.003
you've given me three thousand dollars

00:16:49.043 --> 00:16:50.984
worth of stuff take all the videos that

00:16:51.004 --> 00:16:53.105
i've created if you can get any value

00:16:53.166 --> 00:16:54.888
out of it great use it if not

00:16:55.168 --> 00:16:57.330
we part ways i still think we can

00:16:57.370 --> 00:16:58.931
get some stuff out of it and then

00:16:58.991 --> 00:17:01.714
i'm proof of concept because if eric looks

00:17:01.734 --> 00:17:03.475
at me and goes for every sixty minutes

00:17:03.515 --> 00:17:05.576
jimmy's on the air from his living room

00:17:05.698 --> 00:17:07.118
on a wi-fi connection he's already paid

00:17:07.159 --> 00:17:10.842
for we make and fulfill product sales

00:17:11.262 --> 00:17:12.943
we'll put jimmy on the air say eight

00:17:12.983 --> 00:17:13.785
days a week baby

00:17:15.143 --> 00:17:16.703
If there's a limit or if you get

00:17:17.104 --> 00:17:17.684
multiple people,

00:17:17.724 --> 00:17:19.266
now just look at it like Peloton, right?

00:17:19.286 --> 00:17:20.366
We're going to get a couple of different

00:17:20.406 --> 00:17:20.747
people.

00:17:20.846 --> 00:17:21.708
We're going to get the Jimmy.

00:17:21.728 --> 00:17:22.748
We're going to get the female.

00:17:22.768 --> 00:17:23.788
We're going to get to this sport.

00:17:23.828 --> 00:17:24.769
We're going to get to that sport.

00:17:24.809 --> 00:17:25.730
We're going to get the chiropractor,

00:17:25.750 --> 00:17:26.310
the PT.

00:17:26.911 --> 00:17:28.372
I don't know the answer.

00:17:29.113 --> 00:17:31.034
So that's where Hyperice is taking a leap

00:17:31.094 --> 00:17:31.433
on me.

00:17:31.773 --> 00:17:32.974
But I'm saying I'm willing to put the

00:17:33.015 --> 00:17:33.675
sweat equity.

00:17:34.036 --> 00:17:35.336
I keep the stuff either way.

00:17:35.797 --> 00:17:36.758
If we're making money,

00:17:36.897 --> 00:17:38.378
let's cut it in together and let's figure

00:17:38.398 --> 00:17:39.519
it out to make it to make it

00:17:39.559 --> 00:17:39.740
good.

00:17:40.944 --> 00:17:43.147
I want to ask Tony because also selfishly,

00:17:43.628 --> 00:17:45.310
I want to pitch you right now live

00:17:45.330 --> 00:17:46.772
because I didn't know this was a thing.

00:17:46.853 --> 00:17:48.535
This is all live right now.

00:17:48.935 --> 00:17:49.656
I want to pitch you.

00:17:50.834 --> 00:17:53.336
could you or or would it make sense

00:17:53.635 --> 00:17:56.077
for and only as tony tony would it

00:17:56.117 --> 00:17:58.820
make sense for me and jimmy if we

00:17:58.861 --> 00:18:00.821
agreed where jimmy is selling these

00:18:01.182 --> 00:18:05.046
premium physical products but for jimmy to

00:18:05.246 --> 00:18:07.327
also mention now of course jimmy with his

00:18:07.367 --> 00:18:09.269
platform or if you plug in a hyper

00:18:09.288 --> 00:18:10.851
races platform it's going to be national

00:18:10.971 --> 00:18:12.011
or global or whatever

00:18:12.987 --> 00:18:14.468
But selfishly,

00:18:15.209 --> 00:18:16.329
I would love to see if this can

00:18:16.349 --> 00:18:18.211
get us more new leads for concierge pain

00:18:18.231 --> 00:18:18.471
relief.

00:18:18.531 --> 00:18:18.711
Now,

00:18:19.011 --> 00:18:21.855
there might be some small section of folks

00:18:22.154 --> 00:18:23.076
that might be in the New York City

00:18:23.155 --> 00:18:26.157
area who actually see Jimmy's content with

00:18:26.178 --> 00:18:27.559
this hyper ice with the live selling.

00:18:28.160 --> 00:18:28.601
Right.

00:18:28.641 --> 00:18:30.782
Would it make sense for Jimmy to sweeten

00:18:30.803 --> 00:18:32.265
the deal and say,

00:18:32.785 --> 00:18:33.986
if you buy this massage gun,

00:18:34.026 --> 00:18:36.528
you get a free consult or whatever in

00:18:36.548 --> 00:18:38.171
New York City with concierge pain relief?

00:18:39.873 --> 00:18:41.755
Would we be crossing the line, Tony,

00:18:42.214 --> 00:18:48.883
by bringing in a real world service offer?

00:18:50.410 --> 00:18:51.651
Tied into a physical product.

00:18:52.111 --> 00:18:53.231
Good, good, bad.

00:18:53.251 --> 00:18:54.291
I mean, again, everyone,

00:18:54.352 --> 00:18:55.712
anyone watching or listening completely

00:18:55.792 --> 00:18:56.012
live?

00:18:56.133 --> 00:18:57.413
I had no idea we were covering this.

00:18:57.433 --> 00:18:58.013
So this is a,

00:18:58.034 --> 00:18:59.555
this is a live question.

00:19:00.476 --> 00:19:00.955
Yeah, no,

00:19:01.395 --> 00:19:03.698
certainly there is no negative aspect to

00:19:03.817 --> 00:19:03.938
it.

00:19:03.958 --> 00:19:06.058
There's a lot of overlap between these

00:19:06.098 --> 00:19:06.898
communities.

00:19:07.319 --> 00:19:10.260
The person who's the ideal Norma tech

00:19:10.280 --> 00:19:12.643
hyperice, which I'm chat GPT it.

00:19:12.663 --> 00:19:14.083
Cause I'm trying to understand what's the

00:19:14.103 --> 00:19:15.723
difference between those two names.

00:19:15.743 --> 00:19:16.884
Cause it's the same company.

00:19:17.461 --> 00:19:18.522
It says Hyperice,

00:19:18.803 --> 00:19:21.666
the brand and the product ecosystem,

00:19:21.926 --> 00:19:22.708
Normatech,

00:19:23.229 --> 00:19:26.854
a specific recovery technology line within

00:19:26.933 --> 00:19:27.575
Hyperice.

00:19:28.016 --> 00:19:29.898
So Normatech is under Hyperice.

00:19:29.919 --> 00:19:30.159
Correct.

00:19:31.279 --> 00:19:31.560
Anyway.

00:19:32.465 --> 00:19:32.806
Yeah,

00:19:32.905 --> 00:19:35.827
there's so much overlap between the ideal

00:19:35.867 --> 00:19:39.009
clients for both your service and this

00:19:39.210 --> 00:19:41.270
level of product that I think it's a

00:19:41.290 --> 00:19:41.810
no-brainer.

00:19:41.851 --> 00:19:42.932
You bring the two together.

00:19:42.951 --> 00:19:46.614
It's just like seeing you pull up in

00:19:46.634 --> 00:19:47.693
an expensive car.

00:19:49.295 --> 00:19:51.476
The people who own that car are the

00:19:51.516 --> 00:19:53.057
people you want to work with.

00:19:54.438 --> 00:19:55.117
Check out Jimmy.

00:19:56.058 --> 00:19:58.000
Jimmy's got the Normantech boot in his

00:19:58.039 --> 00:20:00.780
hand and a gun.

00:20:00.861 --> 00:20:01.741
Oh, no, just a massage gun.

00:20:03.450 --> 00:20:05.730
Which I've tried to stop saying massage

00:20:05.810 --> 00:20:07.231
gun just because I don't know how the

00:20:07.291 --> 00:20:08.392
algorithms take it.

00:20:08.412 --> 00:20:09.153
I'm going with,

00:20:09.833 --> 00:20:11.993
I don't like massager either because there

00:20:12.034 --> 00:20:14.634
are some negative aspects to using the

00:20:14.654 --> 00:20:15.535
word massager.

00:20:15.555 --> 00:20:17.655
So I've got to find a better use

00:20:17.736 --> 00:20:20.637
of like a better term to indicate what

00:20:20.657 --> 00:20:21.238
we are doing.

00:20:21.657 --> 00:20:23.318
Handheld percussion cannon.

00:20:25.500 --> 00:20:27.520
They do use the word percussion with some

00:20:27.540 --> 00:20:28.461
of these companies, right?

00:20:29.422 --> 00:20:29.582
Yeah.

00:20:29.602 --> 00:20:29.781
Yeah.

00:20:30.888 --> 00:20:34.151
massage vibrating massage device is that

00:20:34.211 --> 00:20:37.633
too like clinical recovery system massage

00:20:37.673 --> 00:20:39.554
device no those are good those are great

00:20:39.874 --> 00:20:42.596
i like those better than anything gun

00:20:42.655 --> 00:20:44.217
related just because of the way social

00:20:44.237 --> 00:20:47.397
media is right now uh just food for

00:20:47.438 --> 00:20:50.000
thought but yeah it totally should be

00:20:50.160 --> 00:20:52.280
offers tied together packages tied

00:20:52.300 --> 00:20:55.202
together um that include this stuff

00:20:55.913 --> 00:20:56.954
Now, real quick,

00:20:56.974 --> 00:20:57.816
let's keep riffing on this.

00:20:57.875 --> 00:20:58.056
Okay,

00:20:58.076 --> 00:21:01.599
so when other companies do webinars and

00:21:01.660 --> 00:21:03.521
workshops and trainings and all that,

00:21:03.561 --> 00:21:03.721
right?

00:21:05.063 --> 00:21:06.825
There's other people in the Zoom room,

00:21:06.944 --> 00:21:07.506
or in this case,

00:21:07.526 --> 00:21:08.707
this would be on whatnot,

00:21:08.767 --> 00:21:10.048
which I barely even know about.

00:21:10.087 --> 00:21:12.810
I know a little bit from Gary Vee,

00:21:12.851 --> 00:21:13.991
but not really much.

00:21:14.901 --> 00:21:17.642
So when when there's other workshops,

00:21:17.721 --> 00:21:20.282
webinars and and things like that,

00:21:20.502 --> 00:21:21.723
the procrastinator, I love it.

00:21:22.785 --> 00:21:24.744
There'll be there'll be a presenter or

00:21:24.785 --> 00:21:25.086
host.

00:21:25.125 --> 00:21:25.945
So be like Jimmy.

00:21:26.306 --> 00:21:27.967
But then there would also be like other

00:21:27.987 --> 00:21:30.567
people on the team that are pulling people

00:21:30.627 --> 00:21:32.328
or messaging people directly,

00:21:32.368 --> 00:21:34.329
which probably is possible and whatnot.

00:21:34.390 --> 00:21:36.289
I'm assuming because that's you absolutely

00:21:36.309 --> 00:21:36.990
can do it on Zoom.

00:21:37.671 --> 00:21:37.871
Right.

00:21:38.151 --> 00:21:39.372
And the people in the company or the

00:21:39.511 --> 00:21:41.031
part of the affiliates or the partners or

00:21:41.051 --> 00:21:41.413
whatever,

00:21:42.093 --> 00:21:43.192
people are raising their hand like, oh,

00:21:43.212 --> 00:21:44.253
I'm interested in this or that or

00:21:44.294 --> 00:21:44.634
whatever.

00:21:45.013 --> 00:21:47.095
And then the company or the partners of

00:21:47.134 --> 00:21:49.256
Jimmy are sending those people direct

00:21:49.276 --> 00:21:52.376
messages to engage in their interest and

00:21:52.416 --> 00:21:53.877
maybe try to sell them the massage gun

00:21:53.897 --> 00:21:54.218
or whatever.

00:21:55.978 --> 00:21:57.939
I would be super interested in doing this.

00:21:57.999 --> 00:21:59.519
And if Jimmy, if you're okay with it,

00:21:59.559 --> 00:22:00.339
I mean, in the future,

00:22:00.380 --> 00:22:02.000
we absolutely can figure out a way to

00:22:02.500 --> 00:22:04.922
pay per mention, pay per lead, whatever.

00:22:04.981 --> 00:22:07.742
Like I am so interested in this that

00:22:08.002 --> 00:22:09.022
again,

00:22:09.063 --> 00:22:11.023
I know it's going to be a small

00:22:11.084 --> 00:22:12.523
subset of folks that are actually in the

00:22:12.624 --> 00:22:15.384
area here that would actually qualify or

00:22:15.444 --> 00:22:17.766
want to be doing some complimentary

00:22:18.385 --> 00:22:19.886
session or offer or whatever,

00:22:19.967 --> 00:22:22.407
but I'm certainly interested in it.

00:22:22.970 --> 00:22:23.349
Right now,

00:22:23.390 --> 00:22:24.691
I'd rather just do it per lead because

00:22:24.711 --> 00:22:25.851
I wouldn't want to charge someone

00:22:26.151 --> 00:22:27.932
something unless I was delivering the

00:22:27.971 --> 00:22:28.372
result.

00:22:28.432 --> 00:22:29.231
And again, to me,

00:22:29.251 --> 00:22:30.372
this is all beta test.

00:22:31.893 --> 00:22:33.712
Hyperice just paid me a bunch in a

00:22:33.752 --> 00:22:34.634
bunch of... Again,

00:22:35.134 --> 00:22:36.074
this is the Hypervolt III.

00:22:36.193 --> 00:22:37.713
I don't even think this is available yet.

00:22:37.733 --> 00:22:40.154
Someone can fact check me on that.

00:22:40.315 --> 00:22:41.516
Jimmy's got it before LeBron.

00:22:41.776 --> 00:22:42.556
Yeah, listen.

00:22:42.576 --> 00:22:44.056
This got a heated tip, y'all.

00:22:44.276 --> 00:22:45.517
This thing heats up.

00:22:45.557 --> 00:22:46.797
It's got USB-C.

00:22:47.757 --> 00:22:49.317
Can't use the word tip on social media

00:22:49.337 --> 00:22:50.518
either.

00:22:50.538 --> 00:22:51.118
Just the tip.

00:22:53.038 --> 00:22:54.240
I could do a show just on the

00:22:54.279 --> 00:22:55.141
different tips.

00:22:57.143 --> 00:22:58.223
And then Dave could be off to the

00:22:58.284 --> 00:22:59.565
side giving tips.

00:22:59.664 --> 00:23:03.628
And we'll just call it just the tips.

00:23:03.669 --> 00:23:05.750
I would love to use this platform.

00:23:05.770 --> 00:23:07.132
This is what I did with Stroops that

00:23:07.231 --> 00:23:08.792
one day, Dave, that you jumped in.

00:23:08.953 --> 00:23:10.275
That was me beta testing.

00:23:10.714 --> 00:23:14.458
So Sean Harker runs Stroops Fitness.

00:23:14.778 --> 00:23:17.519
They outfit gyms, PT clinics, whatever.

00:23:17.960 --> 00:23:19.181
Sean's a mad scientist.

00:23:19.240 --> 00:23:20.382
He doesn't get mad when I say that

00:23:20.461 --> 00:23:22.083
because he's got a mechanical engineering

00:23:22.123 --> 00:23:24.364
background and he was a D one athlete

00:23:24.443 --> 00:23:25.765
and he just sees fitness equipment.

00:23:25.785 --> 00:23:26.045
He's like,

00:23:26.164 --> 00:23:27.145
I can build a better one than that.

00:23:27.425 --> 00:23:28.166
I can build a lighter one,

00:23:28.467 --> 00:23:29.407
but he doesn't talk about it.

00:23:29.448 --> 00:23:30.587
He then just goes to CAD,

00:23:30.848 --> 00:23:33.029
designs it and then makes it in the

00:23:33.069 --> 00:23:33.710
same building.

00:23:33.750 --> 00:23:34.951
And then he's like here and he starts

00:23:34.971 --> 00:23:35.352
selling it.

00:23:35.832 --> 00:23:36.672
So I was like, Sean,

00:23:36.731 --> 00:23:38.933
like live selling stuff is the thing.

00:23:39.294 --> 00:23:40.434
This is the way to do it.

00:23:40.855 --> 00:23:43.115
Because this is more show than tell.

00:23:43.556 --> 00:23:46.116
What else is better at show than tell?

00:23:47.717 --> 00:23:49.557
Our entire profession.

00:23:49.698 --> 00:23:49.897
Like,

00:23:50.038 --> 00:23:53.980
why are we sharing awkward exercise

00:23:54.000 --> 00:23:54.359
videos?

00:23:54.579 --> 00:23:56.259
Why isn't everybody going live?

00:23:56.380 --> 00:23:58.121
When I was at a multi-state PT practice

00:23:58.141 --> 00:23:58.800
a couple years ago,

00:23:59.121 --> 00:24:00.622
we essentially tried to create the...

00:24:02.025 --> 00:24:04.047
peloton of older adult exercise,

00:24:04.106 --> 00:24:06.368
like a TV channel on YouTube where every

00:24:06.388 --> 00:24:07.529
day at eleven a.m.

00:24:07.950 --> 00:24:10.031
you could do your exercises based on your

00:24:10.211 --> 00:24:11.272
ability levels.

00:24:11.333 --> 00:24:12.634
You could show a progression or

00:24:12.693 --> 00:24:13.134
regression.

00:24:13.454 --> 00:24:14.816
We did it for like two months and

00:24:14.836 --> 00:24:16.518
then stopped.

00:24:16.538 --> 00:24:17.317
Guys, I got news for you.

00:24:17.739 --> 00:24:20.340
Nothing category changing is going to

00:24:20.381 --> 00:24:21.241
change in two months.

00:24:21.501 --> 00:24:22.623
We put minimal effort,

00:24:22.762 --> 00:24:24.585
minimal resources into this and

00:24:25.406 --> 00:24:26.407
I thought it was a great idea.

00:24:26.689 --> 00:24:27.690
We got nothing out of it.

00:24:27.710 --> 00:24:28.550
And then we pulled the plug.

00:24:29.030 --> 00:24:30.913
I'm waiting for a PT practice to steal

00:24:30.932 --> 00:24:31.093
this.

00:24:31.133 --> 00:24:31.834
I'm very confused.

00:24:31.874 --> 00:24:33.016
We haven't yet.

00:24:33.056 --> 00:24:33.556
So, Jimmy,

00:24:33.615 --> 00:24:36.298
I just sent two screenshots in Messenger.

00:24:36.338 --> 00:24:37.119
Go check them out.

00:24:37.240 --> 00:24:38.662
Dave, to your point.

00:24:40.115 --> 00:24:41.436
And I'm going to go back a little

00:24:41.477 --> 00:24:41.797
bit.

00:24:42.538 --> 00:24:45.121
When I had first started doing the Amazon

00:24:45.201 --> 00:24:45.961
influencer,

00:24:46.442 --> 00:24:48.304
which you could do live video through,

00:24:49.444 --> 00:24:51.406
I was optimizing the titles of those

00:24:51.446 --> 00:24:53.669
videos for Google search because Google

00:24:53.709 --> 00:24:57.093
will rank those videos in organic search.

00:24:57.750 --> 00:25:00.071
So I would I would create the video

00:25:00.112 --> 00:25:03.594
title like best pedal exerciser for

00:25:03.673 --> 00:25:05.575
seniors, you know,

00:25:05.714 --> 00:25:09.336
best massage device for knee pain.

00:25:09.836 --> 00:25:11.498
And when somebody is Google searching that

00:25:11.698 --> 00:25:12.518
it pops up,

00:25:13.118 --> 00:25:14.960
I totally see the opportunity to say,

00:25:15.819 --> 00:25:17.080
you know, physical therapist,

00:25:17.121 --> 00:25:21.323
best physical therapist in NYC using

00:25:21.442 --> 00:25:23.243
Hypervolt or whatever it's going to be.

00:25:24.085 --> 00:25:25.826
I think we have the opportunity to bring

00:25:25.866 --> 00:25:28.469
it up in Google search, organic ranking.

00:25:29.349 --> 00:25:31.952
Then these products are sold on TikTok

00:25:31.972 --> 00:25:32.153
shop.

00:25:32.173 --> 00:25:32.292
Right.

00:25:32.313 --> 00:25:35.836
What were you going to say?

00:25:35.876 --> 00:25:36.317
No, keep going.

00:25:36.336 --> 00:25:36.897
Okay.

00:25:36.917 --> 00:25:38.538
The products are sold on TikTok shop.

00:25:38.578 --> 00:25:40.240
The products are sold on Amazon.

00:25:40.260 --> 00:25:42.563
The products are sold on their website,

00:25:42.663 --> 00:25:43.443
on Wal-Mart.

00:25:44.133 --> 00:25:46.054
All of these have opportunities for

00:25:46.094 --> 00:25:47.255
affiliate income.

00:25:48.115 --> 00:25:51.356
Creator Connections is a higher commission

00:25:51.396 --> 00:25:51.636
rate.

00:25:51.778 --> 00:25:53.538
They don't have Creator Connections for

00:25:53.598 --> 00:25:54.739
these particular products,

00:25:54.778 --> 00:25:56.259
but they have them for other similar

00:25:56.299 --> 00:25:56.800
products.

00:25:57.381 --> 00:25:59.021
There's just so many ways that we can

00:25:59.102 --> 00:25:59.682
do this.

00:26:00.303 --> 00:26:01.682
Jimmy, I asked you before,

00:26:01.782 --> 00:26:04.224
you already have your Amazon Influencer

00:26:04.384 --> 00:26:05.144
approved.

00:26:05.826 --> 00:26:08.587
You have the ability to do Amazon Live

00:26:08.667 --> 00:26:09.347
right now.

00:26:09.367 --> 00:26:10.709
Right.

00:26:10.729 --> 00:26:12.089
You just maybe don't know how to do

00:26:12.150 --> 00:26:12.490
it or...

00:26:13.648 --> 00:26:16.430
Like go to the Amazon Live app.

00:26:16.470 --> 00:26:18.269
So, all right, we can go into specifics.

00:26:18.290 --> 00:26:20.250
So the difference between Amazon Live and

00:26:20.310 --> 00:26:21.951
whatnot is the cut.

00:26:22.571 --> 00:26:23.451
So I have no problem.

00:26:23.751 --> 00:26:24.853
I have no problem which one I do

00:26:24.893 --> 00:26:25.893
it on or which one I started on

00:26:25.913 --> 00:26:27.032
because I'm going to start ugly.

00:26:27.153 --> 00:26:28.673
My first thirty broadcasts are going to

00:26:28.773 --> 00:26:29.513
suck, right?

00:26:29.933 --> 00:26:31.615
So I have no problem doing it ugly

00:26:31.694 --> 00:26:33.095
and figuring out what is good and what's

00:26:33.154 --> 00:26:33.375
not.

00:26:33.494 --> 00:26:35.256
I'd like to use this platform,

00:26:35.976 --> 00:26:37.076
the one that you're looking at us on

00:26:37.096 --> 00:26:37.797
a live stream with,

00:26:38.076 --> 00:26:39.676
because I can do things like bringing

00:26:39.696 --> 00:26:40.778
things up on screen

00:26:42.278 --> 00:26:43.900
taking comments and putting them on as

00:26:43.940 --> 00:26:45.280
long as they work that way.

00:26:45.840 --> 00:26:46.942
And then every once in, what's that?

00:26:47.602 --> 00:26:49.282
Every once in a while, oh,

00:26:49.303 --> 00:26:50.683
we got a new sponsor.

00:26:50.723 --> 00:26:52.546
It's called UnboxRx.

00:26:53.786 --> 00:26:54.925
Today's episode is brought to you by

00:26:55.046 --> 00:26:55.807
UnboxRx,

00:26:55.846 --> 00:26:57.967
the monthly subscription box for physical

00:26:58.007 --> 00:27:00.728
therapists that sends you mysterious rehab

00:27:00.768 --> 00:27:03.489
equipment so you can dramatically open it,

00:27:03.949 --> 00:27:05.548
surprise on camera.

00:27:05.568 --> 00:27:07.089
Just lift the lid, widen your eyes,

00:27:07.109 --> 00:27:09.190
and say, wow, that's interesting.

00:27:09.650 --> 00:27:10.631
No idea what it does?

00:27:10.790 --> 00:27:11.270
Perfect.

00:27:11.411 --> 00:27:12.290
UnboxRx,

00:27:12.530 --> 00:27:15.592
because sometimes B-roll is the business

00:27:15.632 --> 00:27:16.711
model.

00:27:16.751 --> 00:27:17.051
So yeah,

00:27:17.333 --> 00:27:18.873
so Amazon's going to take a larger cut.

00:27:19.932 --> 00:27:21.713
But what do they bring to the table?

00:27:21.894 --> 00:27:23.635
A larger, already captive audience.

00:27:23.715 --> 00:27:26.278
I mean, they're doing football games,

00:27:26.378 --> 00:27:26.839
right?

00:27:28.181 --> 00:27:29.501
I was very confused when a friend of

00:27:29.522 --> 00:27:29.843
mine was like,

00:27:29.863 --> 00:27:31.243
I can't believe we can't watch the blah,

00:27:31.263 --> 00:27:33.366
blah, blah football game except on Amazon.

00:27:33.467 --> 00:27:33.787
And I'm like...

00:27:34.807 --> 00:27:35.948
He's like,

00:27:35.988 --> 00:27:38.148
how much do you think the NFL paid

00:27:38.269 --> 00:27:38.730
Amazon?

00:27:38.769 --> 00:27:39.089
And I'm like,

00:27:39.190 --> 00:27:40.471
I think the money went the other way.

00:27:41.451 --> 00:27:43.032
Because while you're shopping or while

00:27:43.053 --> 00:27:44.493
you're watching the game and little things

00:27:44.513 --> 00:27:45.554
pop up on screen, I mean,

00:27:45.575 --> 00:27:46.795
it does it on YouTube TV.

00:27:47.496 --> 00:27:49.076
An ad, while I'm watching an ad,

00:27:49.136 --> 00:27:49.958
I can press a button.

00:27:49.978 --> 00:27:50.738
It's like, oh, that's cool.

00:27:50.778 --> 00:27:51.598
Send that to my phone.

00:27:52.118 --> 00:27:53.140
What did we used to do when a

00:27:53.180 --> 00:27:54.019
commercial was on?

00:27:54.340 --> 00:27:56.162
We'd hurry up and scribble something down.

00:27:56.582 --> 00:27:58.303
Then it was like, take a quick picture.

00:27:58.663 --> 00:27:59.963
Now it's press a button and the

00:28:00.044 --> 00:28:01.404
information from the commercial will be

00:28:01.464 --> 00:28:02.905
sent to my phone.

00:28:03.287 --> 00:28:05.407
So Amazon has better traffic than Whatnot

00:28:05.448 --> 00:28:05.949
right now.

00:28:06.288 --> 00:28:07.769
And I've been on Whatnot a little bit.

00:28:07.829 --> 00:28:08.730
It's a lot of crap.

00:28:08.789 --> 00:28:10.372
It's the Teemu of...

00:28:11.391 --> 00:28:13.672
stuff it's it's garbage right which is why

00:28:13.731 --> 00:28:16.114
i also think rolling in with hyper ice

00:28:16.874 --> 00:28:18.855
could be genius or dumb i don't know

00:28:19.056 --> 00:28:20.477
because it's like my first again my first

00:28:20.517 --> 00:28:21.997
line would be if you're looking for a

00:28:22.017 --> 00:28:24.519
ninety eight dollar massager like get the

00:28:24.538 --> 00:28:25.779
hell out of here this ain't it this

00:28:25.799 --> 00:28:27.461
is the cadillac of tony what did you

00:28:27.500 --> 00:28:28.540
want me would you want me to share

00:28:28.560 --> 00:28:29.561
with this these well

00:28:29.701 --> 00:28:30.162
Yeah,

00:28:30.281 --> 00:28:34.304
just to show like these videos are videos

00:28:34.364 --> 00:28:34.944
on Amazon.

00:28:35.244 --> 00:28:35.865
Some are live.

00:28:35.904 --> 00:28:37.266
This particular one is live.

00:28:37.806 --> 00:28:39.767
So creating these videos on these

00:28:39.807 --> 00:28:42.208
platforms also gets you ranked organically

00:28:42.367 --> 00:28:42.968
on Google.

00:28:42.988 --> 00:28:45.730
It also will help you show up depending

00:28:45.769 --> 00:28:47.191
on how you title them and what you

00:28:47.250 --> 00:28:48.510
say in the video.

00:28:48.931 --> 00:28:50.571
But for an audience like Dave's,

00:28:50.672 --> 00:28:53.073
this is absolutely an opportunity to get

00:28:53.153 --> 00:28:54.193
in front of that audience.

00:28:55.708 --> 00:28:57.209
Dave, what were you going to say?

00:28:57.249 --> 00:28:59.309
Also, to Tony's credit, this company,

00:28:59.549 --> 00:29:01.171
Renpho, R-E-N,

00:29:01.551 --> 00:29:02.932
the first screenshot on the bottom,

00:29:03.093 --> 00:29:05.094
R-E-N-P-H-O.

00:29:05.453 --> 00:29:06.855
I've never heard of the company,

00:29:07.355 --> 00:29:08.875
except when Tony was making videos,

00:29:09.936 --> 00:29:12.798
I had a client that wanted a massage

00:29:12.818 --> 00:29:13.778
gun device,

00:29:14.420 --> 00:29:15.480
but didn't want the four hundred dollar

00:29:15.579 --> 00:29:15.700
one.

00:29:16.381 --> 00:29:18.801
And I helped them buy a ninety nine

00:29:18.842 --> 00:29:21.324
dollar Renpho massage gun.

00:29:22.153 --> 00:29:23.233
Never heard of the company before.

00:29:23.733 --> 00:29:27.135
Tony may not have captured the earnings

00:29:27.276 --> 00:29:29.237
for that affiliate purchase,

00:29:30.137 --> 00:29:31.719
but this is how the stuff works.

00:29:31.818 --> 00:29:33.539
Also, several years ago,

00:29:34.019 --> 00:29:35.260
I didn't know that there were the,

00:29:35.942 --> 00:29:37.281
whatever the other company named,

00:29:37.301 --> 00:29:39.064
the Saunders, but not Saunders,

00:29:39.104 --> 00:29:40.203
the cervical traction unit.

00:29:40.263 --> 00:29:41.045
And I asked Tony for...

00:29:43.097 --> 00:29:43.577
Comfort track.

00:29:43.778 --> 00:29:44.298
Comfort track.

00:29:44.378 --> 00:29:45.078
And that was like,

00:29:45.138 --> 00:29:46.380
and I think I still have it nearby

00:29:46.420 --> 00:29:46.740
somewhere.

00:29:48.020 --> 00:29:49.102
It was like five hundred bucks.

00:29:49.301 --> 00:29:50.722
And I think I did ask Tony for

00:29:50.742 --> 00:29:51.222
a link for that.

00:29:51.323 --> 00:29:52.324
But the point is,

00:29:52.963 --> 00:29:56.586
Tony put these videos out and I,

00:29:56.666 --> 00:29:58.587
even though I'm a colleague of his and

00:29:58.607 --> 00:29:59.307
a friend of his, like,

00:29:59.647 --> 00:30:00.689
and I'm buying this stuff,

00:30:00.848 --> 00:30:02.609
but I saw it through him.

00:30:02.730 --> 00:30:04.010
And this is no different than a complete

00:30:04.030 --> 00:30:06.372
stranger who sees Tony's videos and then

00:30:06.432 --> 00:30:06.732
buys his.

00:30:08.099 --> 00:30:08.579
the product.

00:30:08.720 --> 00:30:10.681
I even bought the Heichi, Tony,

00:30:10.721 --> 00:30:11.821
the little massage,

00:30:11.842 --> 00:30:13.982
the mini Heichi for my new therapist that

00:30:14.002 --> 00:30:15.423
just started like six weeks ago or

00:30:15.463 --> 00:30:15.723
whatever.

00:30:16.263 --> 00:30:18.045
And I never heard of the company Heichi

00:30:18.085 --> 00:30:19.246
before Tony Meritato.

00:30:19.286 --> 00:30:20.125
So, I mean,

00:30:20.145 --> 00:30:21.846
it's massive in terms of the potential

00:30:21.926 --> 00:30:23.008
impact and upside.

00:30:23.708 --> 00:30:25.169
And this is why this stuff works.

00:30:25.189 --> 00:30:27.789
This is why this live selling and

00:30:27.910 --> 00:30:30.030
influencer component can work.

00:30:30.692 --> 00:30:32.972
And I'm just a little bit more than

00:30:33.012 --> 00:30:33.313
before,

00:30:33.333 --> 00:30:34.753
a little bit more interested to kind of

00:30:34.773 --> 00:30:36.634
see how it will go or where it'll

00:30:36.674 --> 00:30:36.815
go.

00:30:37.785 --> 00:30:40.006
I think for us, more for the healthcare,

00:30:40.086 --> 00:30:41.205
health and wellness products,

00:30:41.905 --> 00:30:42.467
physical therapy,

00:30:42.507 --> 00:30:44.307
that type of stuff is a little bit,

00:30:44.346 --> 00:30:45.627
obviously a little bit more interesting

00:30:46.188 --> 00:30:46.768
for me at least,

00:30:46.807 --> 00:30:50.009
as opposed to the other videos that we've

00:30:50.028 --> 00:30:51.789
shared behind the scenes where it was like

00:30:52.369 --> 00:30:53.650
other countries and they're just selling

00:30:53.670 --> 00:30:55.090
like little knick-knack things like from

00:30:55.151 --> 00:30:55.391
Teemu.

00:30:56.892 --> 00:30:58.352
That's not as interesting.

00:30:58.372 --> 00:30:58.711
But yeah,

00:30:58.731 --> 00:31:00.814
for a premium price product and also

00:31:00.834 --> 00:31:01.953
something that's kind of like health and

00:31:02.114 --> 00:31:04.414
wellness related that I would use or my

00:31:04.454 --> 00:31:05.115
clients would use,

00:31:05.236 --> 00:31:07.836
then I'm certainly interested.

00:31:08.356 --> 00:31:09.837
This just goes into the conveyor belt.

00:31:09.857 --> 00:31:09.998
I mean,

00:31:10.018 --> 00:31:11.278
this goes into the story of like Jimmy

00:31:11.298 --> 00:31:12.298
McKay trying to figure out what to do

00:31:12.318 --> 00:31:12.859
with his life.

00:31:13.779 --> 00:31:14.621
This goes into,

00:31:14.760 --> 00:31:15.840
I don't know that I was ever in

00:31:15.881 --> 00:31:16.300
marketing,

00:31:16.361 --> 00:31:17.842
even though I was running radio stations

00:31:17.902 --> 00:31:18.962
for a decade and a half.

00:31:19.063 --> 00:31:20.462
I still think I was in that thing

00:31:20.502 --> 00:31:21.364
before marketing.

00:31:22.451 --> 00:31:23.333
which is attention.

00:31:23.772 --> 00:31:26.615
And these platforms have the attention and

00:31:26.634 --> 00:31:27.515
they are telling you,

00:31:27.736 --> 00:31:29.977
they are telegraphing to you how they want

00:31:29.997 --> 00:31:30.557
you to use it.

00:31:30.576 --> 00:31:30.817
They're like,

00:31:31.178 --> 00:31:32.239
you want to sell a bunch of stuff

00:31:32.259 --> 00:31:32.699
and make a bunch,

00:31:32.719 --> 00:31:34.220
you want to make a living selling stuff

00:31:34.240 --> 00:31:34.779
on Amazon?

00:31:35.099 --> 00:31:37.122
We will give you that opportunity.

00:31:37.142 --> 00:31:38.782
You don't have to go outside the platform.

00:31:39.143 --> 00:31:40.723
We're now building a channel so you can

00:31:40.763 --> 00:31:43.306
build your own TV station because when you

00:31:43.346 --> 00:31:44.626
win, we win, right?

00:31:44.646 --> 00:31:45.426
These platforms,

00:31:45.748 --> 00:31:47.808
the only thing I'm surprised is that

00:31:47.909 --> 00:31:49.670
YouTube isn't jumping on this earlier,

00:31:49.769 --> 00:31:51.692
that Instagram isn't jumping on this

00:31:51.771 --> 00:31:52.092
earlier.

00:31:52.916 --> 00:31:55.417
And there's tech people probably yelling

00:31:55.458 --> 00:31:58.240
at the screen right now or the speaker

00:31:58.819 --> 00:32:00.520
with an obvious reason for this that maybe

00:32:00.601 --> 00:32:02.382
I'm just not smart enough to figure out.

00:32:02.761 --> 00:32:06.262
But to me, it's attention, then marketing,

00:32:07.423 --> 00:32:08.104
then sales.

00:32:08.944 --> 00:32:11.766
But that attention part seems wild and

00:32:11.865 --> 00:32:13.307
hard to nail down.

00:32:13.967 --> 00:32:15.307
And I don't think it is.

00:32:16.367 --> 00:32:17.368
I think it's figure out...

00:32:17.788 --> 00:32:19.108
I think it's this graphic that I bring

00:32:19.148 --> 00:32:19.849
up all the time.

00:32:20.390 --> 00:32:21.851
Figure out who you want to talk to,

00:32:21.951 --> 00:32:23.732
what their problems are, what they want,

00:32:24.354 --> 00:32:25.535
what their barriers are,

00:32:25.875 --> 00:32:27.096
what you bring to the table.

00:32:27.616 --> 00:32:28.718
And as soon as you figure out your

00:32:28.758 --> 00:32:29.519
shared why,

00:32:30.058 --> 00:32:31.319
then figure out how to get it in

00:32:31.339 --> 00:32:31.701
front of them,

00:32:31.760 --> 00:32:32.862
where to put it and when to do

00:32:32.902 --> 00:32:33.001
it.

00:32:33.201 --> 00:32:33.602
That's it.

00:32:33.701 --> 00:32:34.883
That's what I'm doing with Hyperice.

00:32:34.903 --> 00:32:35.384
I'm like,

00:32:36.664 --> 00:32:40.648
I'm just figuring out who the different

00:32:40.689 --> 00:32:41.249
audience is.

00:32:41.609 --> 00:32:43.310
My audience is not the consumer.

00:32:43.371 --> 00:32:44.712
My audience is the clinician, right?

00:32:45.393 --> 00:32:47.713
So is there a program for Hyperice to

00:32:47.794 --> 00:32:49.694
go to your clinic and you be a

00:32:49.734 --> 00:32:50.174
retailer?

00:32:50.575 --> 00:32:51.276
Yes, there is.

00:32:51.635 --> 00:32:52.836
Yes, there one hundred percent is.

00:32:53.155 --> 00:32:54.817
Can you go to Whatnot and go direct

00:32:54.836 --> 00:32:55.416
to consumer?

00:32:55.656 --> 00:32:56.438
Yes, you can.

00:32:56.857 --> 00:32:57.998
I don't have to have a relationship with

00:32:58.018 --> 00:32:58.159
them.

00:32:58.659 --> 00:33:00.839
Whatnot wants three and a half percent on

00:33:00.920 --> 00:33:02.901
every sale and they're going to put me

00:33:02.941 --> 00:33:05.582
in front of the right people, hopefully.

00:33:07.342 --> 00:33:10.544
Can we kind of stay similar but pivot

00:33:10.604 --> 00:33:12.265
to Facebook groups real quick?

00:33:12.724 --> 00:33:12.964
Yes.

00:33:13.944 --> 00:33:15.445
I'm pulling up another screenshot.

00:33:15.566 --> 00:33:17.026
So there is a.

00:33:17.625 --> 00:33:20.886
Fifty-five thousand member Facebook group.

00:33:21.907 --> 00:33:22.167
Um,

00:33:22.347 --> 00:33:24.108
it's called total knee replacement and

00:33:24.169 --> 00:33:26.148
recovery group, right?

00:33:26.328 --> 00:33:27.890
Fifty-five thousand members.

00:33:28.470 --> 00:33:31.431
Don't you think this would be an amazing

00:33:31.451 --> 00:33:33.991
group for clinicians to have my group,

00:33:34.031 --> 00:33:36.133
my total knee replacement support group

00:33:36.173 --> 00:33:36.932
for kind people.

00:33:36.992 --> 00:33:38.272
I think we're at like twenty-three,

00:33:38.313 --> 00:33:39.973
twenty-four thousand members.

00:33:40.753 --> 00:33:42.734
Um, these guys are double.

00:33:43.362 --> 00:33:45.364
When I click on the admin,

00:33:45.544 --> 00:33:47.246
like who's running this group,

00:33:48.906 --> 00:33:52.009
I'm not even going to read the names

00:33:52.069 --> 00:33:55.071
of the people, but it's online seller,

00:33:55.873 --> 00:33:58.955
digital marketer, online marketing.

00:33:59.901 --> 00:34:03.102
Every single admin for this group is

00:34:03.182 --> 00:34:05.722
basically a foreign individual who's

00:34:05.762 --> 00:34:09.164
selling t-shirts or something similar to

00:34:09.224 --> 00:34:09.485
that.

00:34:09.925 --> 00:34:11.985
These guys have cracked the code to

00:34:12.126 --> 00:34:12.985
understand.

00:34:13.525 --> 00:34:15.766
I create a medically focused group.

00:34:16.387 --> 00:34:18.347
I get tons of people in it.

00:34:19.449 --> 00:34:21.048
I can't see right now how old this

00:34:21.068 --> 00:34:22.429
group is, but it's not very old.

00:34:22.510 --> 00:34:23.911
Usually these are a couple of years old.

00:34:25.347 --> 00:34:27.208
I guarantee these guys are making tons of

00:34:27.248 --> 00:34:27.528
money.

00:34:27.648 --> 00:34:29.610
Every single day they're showing like

00:34:29.690 --> 00:34:32.532
t-shirt designs and would you buy this and

00:34:32.572 --> 00:34:33.393
look at that.

00:34:35.635 --> 00:34:38.215
And yet to my knowledge,

00:34:38.255 --> 00:34:40.237
there are very few clinicians out there

00:34:40.277 --> 00:34:42.400
that have grown groups like this to this

00:34:42.440 --> 00:34:42.860
size.

00:34:44.748 --> 00:34:46.289
Uh, I mean, could you,

00:34:46.429 --> 00:34:49.150
could you imagine what a clinician could

00:34:49.190 --> 00:34:50.309
do with something like that?

00:34:50.369 --> 00:34:51.730
What would you do with something like

00:34:51.769 --> 00:34:52.010
that?

00:34:52.550 --> 00:34:54.952
Dave, if you knew they were both, let's,

00:34:55.112 --> 00:34:56.012
let's change the,

00:34:56.052 --> 00:34:57.311
it was a total knee replacement group.

00:34:58.052 --> 00:34:59.333
Let's change it to something

00:34:59.432 --> 00:35:00.914
geographically related.

00:35:01.333 --> 00:35:02.414
What would you do if you could have

00:35:02.474 --> 00:35:03.994
fifty five thousand people in New York

00:35:04.074 --> 00:35:05.554
City attached to a group?

00:35:05.775 --> 00:35:06.795
What would be the reason they would be

00:35:06.835 --> 00:35:07.675
connected for you?

00:35:07.795 --> 00:35:10.797
That would make it unbelievably valuable

00:35:10.836 --> 00:35:11.097
to you.

00:35:13.487 --> 00:35:15.507
Oh, man.

00:35:15.527 --> 00:35:15.929
Dad bod.

00:35:17.329 --> 00:35:17.789
Dad bod.

00:35:18.170 --> 00:35:22.932
It could be something like New York

00:35:22.972 --> 00:35:25.235
history, landmarks, museums, maybe.

00:35:25.375 --> 00:35:25.695
I don't know.

00:35:25.835 --> 00:35:27.135
Restaurants, theater.

00:35:27.996 --> 00:35:28.237
Why?

00:35:28.297 --> 00:35:30.297
Why are you going social?

00:35:30.318 --> 00:35:31.219
Why wouldn't you go with health?

00:35:32.369 --> 00:35:33.068
I mean, it could be health,

00:35:33.088 --> 00:35:35.710
but why would someone be in a Facebook

00:35:35.751 --> 00:35:39.192
group that's a health-related group that's

00:35:39.291 --> 00:35:40.652
just geographic?

00:35:40.833 --> 00:35:42.173
I usually don't see it.

00:35:42.193 --> 00:35:42.634
What's that?

00:35:42.773 --> 00:35:43.273
Because I can't get it.

00:35:43.554 --> 00:35:43.835
Oh,

00:35:43.954 --> 00:35:45.514
there's New York City triathlon groups.

00:35:45.534 --> 00:35:46.655
There's New York City running groups.

00:35:46.695 --> 00:35:47.777
There's New York City swimming groups.

00:35:47.797 --> 00:35:48.996
There's New York City cycling groups.

00:35:49.257 --> 00:35:49.697
New York City...

00:35:49.858 --> 00:35:51.097
It's got to be like Facebook groups for

00:35:51.137 --> 00:35:51.978
baseball players, right?

00:35:52.659 --> 00:35:54.039
Always looking for an extra guy and stuff

00:35:54.059 --> 00:35:54.400
like that?

00:35:55.440 --> 00:35:55.940
Probably.

00:35:56.260 --> 00:35:56.481
Yeah.

00:35:56.661 --> 00:35:57.862
I mean, I don't know about for baseball,

00:35:57.882 --> 00:35:58.021
but...

00:35:59.909 --> 00:36:01.911
Usually I think like Tony said,

00:36:01.951 --> 00:36:04.193
like Tony's got twenty plus twenty two

00:36:04.233 --> 00:36:07.715
thousand plus for his knee knee

00:36:08.014 --> 00:36:09.135
replacement Facebook group.

00:36:09.195 --> 00:36:10.757
But that's for folks all over the country,

00:36:10.817 --> 00:36:12.577
maybe even in other countries as well.

00:36:13.159 --> 00:36:15.679
So if you're trying to build a big

00:36:15.699 --> 00:36:16.201
enough group.

00:36:17.304 --> 00:36:18.844
maybe the, even with New York city,

00:36:18.925 --> 00:36:20.126
like I think it's,

00:36:20.306 --> 00:36:22.809
it still might be challenging to when you

00:36:22.909 --> 00:36:24.289
add the location to it, like,

00:36:24.710 --> 00:36:25.751
like the ones that are okay.

00:36:26.012 --> 00:36:27.333
The traditional Facebook groups right now

00:36:27.353 --> 00:36:28.273
that I see, it's like,

00:36:28.313 --> 00:36:29.434
there's one for every neighborhood.

00:36:29.894 --> 00:36:30.936
There's one for every neighborhood in

00:36:30.956 --> 00:36:31.315
Brooklyn.

00:36:31.356 --> 00:36:32.797
There's one for the Upper East side and

00:36:32.876 --> 00:36:34.338
Manhattan Upper West side of Manhattan.

00:36:34.918 --> 00:36:37.221
And it's usually like parents asking to

00:36:37.942 --> 00:36:39.503
for like nannies or it's,

00:36:39.682 --> 00:36:42.184
it's nannies looking for jobs and it's the

00:36:42.226 --> 00:36:44.387
pass along groups and giving away stuff

00:36:44.407 --> 00:36:44.947
and this and that.

00:36:46.407 --> 00:36:47.969
all these groups are fairly small like you

00:36:47.989 --> 00:36:49.851
know a couple thousand or or you know

00:36:49.891 --> 00:36:53.215
tens of thousands which is still big um

00:36:53.255 --> 00:36:55.577
i'm not sure what type of a health

00:36:55.617 --> 00:36:56.818
related facebook group that's

00:36:56.838 --> 00:37:00.380
geographically located would how that

00:37:00.400 --> 00:37:02.903
would be but then also tony knows like

00:37:02.923 --> 00:37:04.605
it's it's like a slug of effort to

00:37:04.644 --> 00:37:06.206
like ramp it up and grow it initially

00:37:06.994 --> 00:37:08.514
So I shared with Jimmy,

00:37:08.554 --> 00:37:09.675
he's got it up on the screen.

00:37:09.715 --> 00:37:11.376
This is Dr. Samantha Smith.

00:37:11.597 --> 00:37:13.797
I've known of her for a couple of

00:37:13.818 --> 00:37:14.398
years now.

00:37:14.438 --> 00:37:17.019
She's in my space, total knee replacement.

00:37:18.780 --> 00:37:20.382
She does have a Facebook group.

00:37:20.501 --> 00:37:22.023
I don't know how big her group is

00:37:22.083 --> 00:37:23.704
per se, but Jimmy,

00:37:23.744 --> 00:37:25.105
if you go across the top of her

00:37:25.144 --> 00:37:27.445
website and mouse over courses,

00:37:28.126 --> 00:37:30.248
it'll open up like a dropdown page.

00:37:31.322 --> 00:37:34.143
And she's got a full knee replacement

00:37:34.184 --> 00:37:36.704
course, bending, a knee bending course,

00:37:36.744 --> 00:37:37.826
knee straightening course,

00:37:37.925 --> 00:37:40.286
pre-rehab course, pre-surgery course,

00:37:40.347 --> 00:37:41.427
post-surgery course.

00:37:41.987 --> 00:37:43.447
So six courses.

00:37:43.887 --> 00:37:45.527
They range roughly around one hundred and

00:37:45.547 --> 00:37:46.728
fifty dollars per course.

00:37:47.228 --> 00:37:48.409
She teaches classes.

00:37:48.449 --> 00:37:49.610
These are paid classes.

00:37:49.650 --> 00:37:51.490
She has resources with equipment.

00:37:52.492 --> 00:37:54.112
So what she's effectively done is she

00:37:54.152 --> 00:37:54.652
said, OK,

00:37:54.672 --> 00:37:57.054
I'm going to build this community.

00:37:57.534 --> 00:37:59.275
I'm going to monetize this community

00:37:59.315 --> 00:38:01.615
that's not geographically located.

00:38:02.097 --> 00:38:04.998
But she does have an arm to her

00:38:05.057 --> 00:38:07.719
business where she still goes and does

00:38:07.898 --> 00:38:10.860
outpatient in the home therapy services.

00:38:11.300 --> 00:38:12.981
She still treats patients in her local

00:38:13.021 --> 00:38:14.282
community, wherever that is.

00:38:14.322 --> 00:38:14.842
I'm not sure.

00:38:16.059 --> 00:38:17.900
You can book a virtual call with her.

00:38:18.402 --> 00:38:19.601
There are so many things that you can

00:38:19.661 --> 00:38:20.282
do with her.

00:38:20.922 --> 00:38:22.543
And I've watched her grow this from

00:38:22.684 --> 00:38:23.224
nothing.

00:38:24.925 --> 00:38:26.766
And multiple therapists have done this.

00:38:28.307 --> 00:38:30.148
So this is where it goes back to

00:38:30.248 --> 00:38:32.670
someone like Dave, if you want it.

00:38:32.690 --> 00:38:34.411
I'm not saying you should or do.

00:38:35.791 --> 00:38:39.353
But you build the digital resource that is

00:38:39.393 --> 00:38:41.335
scalable to infinity.

00:38:41.735 --> 00:38:44.476
You have the live human resource that

00:38:44.969 --> 00:38:46.228
and kind of a little bit of everything

00:38:46.248 --> 00:38:47.409
in between.

00:38:49.471 --> 00:38:50.751
It's scalable to infinity,

00:38:50.851 --> 00:38:53.152
but it's very challenging to scale.

00:38:53.472 --> 00:38:54.512
You mentioned that she's still doing

00:38:54.552 --> 00:38:55.492
in-person visits.

00:38:56.373 --> 00:38:56.932
Yeah.

00:38:57.152 --> 00:38:58.733
If she's still doing in-person visits,

00:38:59.353 --> 00:39:00.893
how much sales is she getting with her

00:39:01.135 --> 00:39:01.574
courses,

00:39:01.855 --> 00:39:03.315
even with fifty something thousand

00:39:03.335 --> 00:39:04.275
followers on Instagram?

00:39:04.956 --> 00:39:07.036
I will tell you and I won't mention

00:39:07.097 --> 00:39:07.597
names.

00:39:07.856 --> 00:39:09.657
There are individuals who have done this

00:39:09.777 --> 00:39:12.338
into the two plus million dollar mark.

00:39:12.398 --> 00:39:13.878
I'll share the name off camera.

00:39:14.952 --> 00:39:15.791
So, I mean,

00:39:15.851 --> 00:39:17.233
we're talking you can get to seven

00:39:17.273 --> 00:39:18.672
figures.

00:39:18.873 --> 00:39:19.452
Absolutely.

00:39:19.512 --> 00:39:22.094
But in terms of the number of those

00:39:22.134 --> 00:39:23.614
folks in the continental U.S.

00:39:23.655 --> 00:39:24.094
doing it,

00:39:25.014 --> 00:39:26.436
how many folks do you know doing it?

00:39:26.476 --> 00:39:27.615
Five or ten max?

00:39:28.155 --> 00:39:29.596
So then the question is,

00:39:29.737 --> 00:39:30.996
is it because they're

00:39:31.757 --> 00:39:33.239
You know, it's yes,

00:39:33.360 --> 00:39:34.621
maybe it's challenging.

00:39:34.802 --> 00:39:37.405
You have a unique platform already.

00:39:37.465 --> 00:39:38.585
You have so much history.

00:39:38.626 --> 00:39:40.168
You have charisma on camera.

00:39:40.188 --> 00:39:42.190
It's so easy for you to get up

00:39:42.231 --> 00:39:43.952
and talk that, you know,

00:39:44.353 --> 00:39:47.376
if we take somebody else or even take

00:39:47.416 --> 00:39:49.559
the average clinician who's out there

00:39:49.579 --> 00:39:51.362
right now thinking I could never do that.

00:39:51.820 --> 00:39:52.641
You're probably right.

00:39:52.780 --> 00:39:54.704
You probably could never do that because

00:39:54.744 --> 00:39:56.166
it's going to take you ten to fifteen

00:39:56.186 --> 00:39:57.827
years to get to where Dave is right

00:39:57.867 --> 00:39:58.168
now.

00:39:58.768 --> 00:40:01.231
But Dave is fifteen years ahead of you

00:40:01.853 --> 00:40:04.275
if you want to pull that lever.

00:40:04.356 --> 00:40:04.996
And he's starting to.

00:40:05.016 --> 00:40:07.621
Yeah.

00:40:08.378 --> 00:40:09.579
She has all the verticals covered.

00:40:09.639 --> 00:40:11.000
I mean, she even has...

00:40:11.559 --> 00:40:12.880
You guys saw what I was bringing up.

00:40:12.900 --> 00:40:14.641
She's got the recommended equipment list.

00:40:14.661 --> 00:40:14.742
Yeah.

00:40:15.802 --> 00:40:17.184
Which is like things she recommends,

00:40:17.224 --> 00:40:17.784
which, of course,

00:40:17.844 --> 00:40:19.304
I double-check just to make sure,

00:40:19.364 --> 00:40:21.085
but she clearly knows what she's doing,

00:40:21.126 --> 00:40:22.706
does not need any advice from a nitwit

00:40:22.746 --> 00:40:23.007
like me,

00:40:23.047 --> 00:40:24.447
but everything goes to his Amazon

00:40:24.487 --> 00:40:25.789
affiliate because if she's going to

00:40:25.809 --> 00:40:28.490
suggest it, she even goes low, medium,

00:40:28.550 --> 00:40:30.052
high, and comfort.

00:40:30.132 --> 00:40:32.893
So highly recommended, recommended,

00:40:33.052 --> 00:40:34.755
optional, comfort, and convenience.

00:40:35.414 --> 00:40:36.916
So she's very... Look...

00:40:37.755 --> 00:40:39.476
There's the Bob and Brad massage gun.

00:40:39.876 --> 00:40:42.097
There's the I survived a knee replacement

00:40:42.137 --> 00:40:42.697
t-shirt.

00:40:43.077 --> 00:40:44.717
There's the chirp mini massager.

00:40:45.396 --> 00:40:45.617
Like,

00:40:46.097 --> 00:40:47.318
if she's going to get asked the question

00:40:47.378 --> 00:40:47.938
five times,

00:40:47.958 --> 00:40:48.998
she's going to put it on her website

00:40:49.077 --> 00:40:50.358
and just say, there it is right there,

00:40:50.398 --> 00:40:50.677
get it.

00:40:51.159 --> 00:40:54.018
And have no problem and no loss of

00:40:55.079 --> 00:40:56.980
respect, in my view, of saying that.

00:40:57.300 --> 00:40:58.199
And I think a lot of people have

00:40:58.219 --> 00:40:58.920
a problem with that.

00:40:59.699 --> 00:41:00.460
I don't understand it.

00:41:00.480 --> 00:41:04.021
Okay, if you...

00:41:04.780 --> 00:41:07.182
A couple of different businesses there,

00:41:07.282 --> 00:41:08.443
like challenging.

00:41:08.563 --> 00:41:09.824
In-person visits she's doing,

00:41:10.284 --> 00:41:12.206
she's doing the courses,

00:41:12.266 --> 00:41:14.088
then the affiliate products,

00:41:14.128 --> 00:41:18.311
like the amount of entrepreneurial

00:41:19.713 --> 00:41:21.793
distractions with those three buckets.

00:41:21.914 --> 00:41:23.135
I mean, those are basically three,

00:41:23.175 --> 00:41:24.175
could be three different businesses.

00:41:24.295 --> 00:41:24.797
I know, yes,

00:41:24.916 --> 00:41:26.257
I know they feed into each other, yes.

00:41:27.505 --> 00:41:29.186
By no means is any of that easy.

00:41:29.706 --> 00:41:30.827
Isn't that diversifying?

00:41:30.887 --> 00:41:31.889
And this doesn't I mean,

00:41:31.909 --> 00:41:33.570
she might still be doing in-person visits,

00:41:33.590 --> 00:41:35.791
but this says forty minute video phone

00:41:35.811 --> 00:41:36.070
call.

00:41:36.530 --> 00:41:38.572
So she's going buck sixty five an hour

00:41:38.592 --> 00:41:40.172
while my machine's making money and my

00:41:40.213 --> 00:41:42.735
courses are selling in my sleep.

00:41:42.775 --> 00:41:44.516
Why not do a buck sixty five for

00:41:44.556 --> 00:41:45.036
forty minutes?

00:41:45.697 --> 00:41:46.876
Tony might disagree,

00:41:47.197 --> 00:41:49.778
but unless you're doing like a million in

00:41:49.818 --> 00:41:50.298
revenue,

00:41:50.639 --> 00:41:52.400
it does not make sense to diversify.

00:41:52.460 --> 00:41:53.940
That is today's business lesson,

00:41:54.061 --> 00:41:54.762
in my opinion.

00:41:55.001 --> 00:41:55.822
Others might disagree,

00:41:55.842 --> 00:41:56.623
and that's totally cool.

00:41:58.260 --> 00:41:59.141
No, I agree.

00:42:00.541 --> 00:42:02.264
It's it's a give and take going back

00:42:02.284 --> 00:42:04.025
to understanding your personality,

00:42:04.105 --> 00:42:06.067
understanding your what's important to

00:42:06.106 --> 00:42:06.427
you.

00:42:06.527 --> 00:42:06.887
You know,

00:42:08.208 --> 00:42:10.010
I would be far more successful if I

00:42:10.030 --> 00:42:10.911
was more focused.

00:42:11.251 --> 00:42:13.054
I would be far more successful if I

00:42:13.114 --> 00:42:14.235
picked one vertical,

00:42:14.335 --> 00:42:16.876
went super deep and was able to follow

00:42:16.896 --> 00:42:19.579
the recipe for success a million percent.

00:42:20.119 --> 00:42:21.641
The fact that I do all of these

00:42:21.661 --> 00:42:23.523
different things slows me down,

00:42:23.603 --> 00:42:26.264
keeps me relatively modest income.

00:42:27.206 --> 00:42:27.405
Um,

00:42:27.706 --> 00:42:29.668
but it also fits within my personality.

00:42:29.688 --> 00:42:30.409
It also, you know,

00:42:30.429 --> 00:42:31.309
at the end of the day,

00:42:32.010 --> 00:42:33.550
I still go back to my kids don't

00:42:33.590 --> 00:42:34.132
need more.

00:42:34.291 --> 00:42:36.393
My family is taken care of.

00:42:36.454 --> 00:42:37.735
Like I'm comfortable.

00:42:38.695 --> 00:42:38.835
Um,

00:42:40.177 --> 00:42:44.398
So I'm willing to lose a million extra

00:42:44.438 --> 00:42:47.179
in revenue because I don't I don't really

00:42:47.199 --> 00:42:48.679
think it's going to add any value to

00:42:48.719 --> 00:42:49.920
the quality of our life.

00:42:50.760 --> 00:42:52.222
And in the process,

00:42:52.322 --> 00:42:54.623
just kind of play around and experiment

00:42:54.643 --> 00:42:55.483
with different things,

00:42:55.623 --> 00:42:57.304
even though it slows down success.

00:42:58.077 --> 00:43:00.619
no i just i i want to i

00:43:00.639 --> 00:43:03.420
want to uh support you like you've already

00:43:03.481 --> 00:43:05.782
won you've created businesses you bought

00:43:05.822 --> 00:43:07.922
real estate you you're you you're good you

00:43:08.282 --> 00:43:10.204
you and your wife like your family you

00:43:10.224 --> 00:43:11.844
guys are set up you set your your

00:43:11.864 --> 00:43:14.367
family up uh to succeed i'm talking about

00:43:14.387 --> 00:43:16.168
the twenty or thirty year old physical

00:43:16.188 --> 00:43:17.907
therapist or ot or whoever out there

00:43:17.947 --> 00:43:20.510
watching our stuff or stuff like our stuff

00:43:21.456 --> 00:43:24.557
And doing a in-person therapy bucket of

00:43:24.617 --> 00:43:25.038
business,

00:43:25.077 --> 00:43:27.677
then courses and then affiliate product.

00:43:27.717 --> 00:43:29.239
I mean,

00:43:29.358 --> 00:43:31.159
that is where a twenty or thirty year

00:43:31.179 --> 00:43:32.298
old should not be diversifying.

00:43:32.358 --> 00:43:33.358
Tony can tinker.

00:43:33.619 --> 00:43:35.400
Tony has achieved success.

00:43:35.719 --> 00:43:36.659
He's got money in the bank.

00:43:37.059 --> 00:43:38.000
He's selling real estate.

00:43:38.019 --> 00:43:40.021
He's buying real estate.

00:43:40.181 --> 00:43:44.601
You've won and you can now tinker and

00:43:44.661 --> 00:43:45.981
play around and have different projects.

00:43:46.001 --> 00:43:46.942
That's totally fine.

00:43:47.222 --> 00:43:47.461
True.

00:43:47.681 --> 00:43:49.422
But it's the twenty or thirty year old

00:43:49.463 --> 00:43:51.262
or someone who has student loan debt or

00:43:51.282 --> 00:43:52.443
just came out of student loan debt.

00:43:52.704 --> 00:43:53.364
I agree there.

00:43:53.623 --> 00:43:55.025
And they and they should not be doing

00:43:55.105 --> 00:43:56.824
a business that's got three buckets,

00:43:56.885 --> 00:43:57.505
in my opinion.

00:43:57.786 --> 00:43:59.626
That's basically three businesses and one

00:43:59.666 --> 00:44:01.467
business, a little cross pollination,

00:44:01.507 --> 00:44:04.688
but in general distractions.

00:44:04.788 --> 00:44:06.268
And that's where diversification can hurt

00:44:06.289 --> 00:44:06.449
you.

00:44:06.728 --> 00:44:08.170
So what would you have her triple down

00:44:08.269 --> 00:44:08.389
on?

00:44:09.250 --> 00:44:10.311
Whatever is that?

00:44:10.550 --> 00:44:12.210
Whatever is the thing that most people are

00:44:12.231 --> 00:44:12.610
demanding,

00:44:12.630 --> 00:44:13.992
which is probably the in-person visits.

00:44:17.039 --> 00:44:20.320
I would think whatever division has the

00:44:20.360 --> 00:44:21.740
most growth potential,

00:44:22.201 --> 00:44:24.141
which is not the in-person visit.

00:44:25.963 --> 00:44:27.362
Maybe it's the courses,

00:44:27.382 --> 00:44:29.563
but then stop going and doing in-person

00:44:29.583 --> 00:44:31.425
visits or hire other therapists to do the

00:44:31.445 --> 00:44:32.105
in-person visits.

00:44:32.425 --> 00:44:33.885
And then she should just be a hundred

00:44:33.905 --> 00:44:35.226
percent doing courses,

00:44:35.585 --> 00:44:36.927
but not all three things.

00:44:39.135 --> 00:44:41.115
Well, wait, so the courses are recorded,

00:44:41.155 --> 00:44:41.715
it looks like,

00:44:41.775 --> 00:44:43.597
so she can't really do more courses.

00:44:44.056 --> 00:44:44.657
In my brain,

00:44:44.777 --> 00:44:47.099
what she did was she took the timeline

00:44:47.159 --> 00:44:49.039
of a knee replacement and she created a

00:44:49.079 --> 00:44:51.101
course for every milestone, right?

00:44:51.141 --> 00:44:53.101
Like pre-bending.

00:44:53.242 --> 00:44:55.503
I even love how she called them bending.

00:44:56.443 --> 00:44:58.264
Yeah, the titles are amazing.

00:44:59.085 --> 00:45:00.487
Then her whole job would be,

00:45:00.567 --> 00:45:01.608
how do I get this in front of

00:45:01.768 --> 00:45:04.349
every single next American going through

00:45:04.528 --> 00:45:06.490
knee replacement surgery?

00:45:06.990 --> 00:45:09.233
So that whole thing is marketing and

00:45:09.253 --> 00:45:09.952
getting it out there.

00:45:10.052 --> 00:45:11.994
So that's a full-time job.

00:45:12.815 --> 00:45:14.315
Assuming the courses are amazing and it's

00:45:14.356 --> 00:45:16.516
already recorded and taken care of and

00:45:16.918 --> 00:45:17.757
it's done,

00:45:18.197 --> 00:45:20.119
then you need to get it in front

00:45:20.139 --> 00:45:22.001
of more people as your full-time job.

00:45:22.621 --> 00:45:23.041
Correct.

00:45:23.202 --> 00:45:23.402
Yeah,

00:45:23.663 --> 00:45:26.063
I don't mind that because you can only

00:45:26.083 --> 00:45:28.304
do so many full-time or in-person things.

00:45:29.025 --> 00:45:32.168
Again, her visits are virtual,

00:45:32.208 --> 00:45:33.288
so she can do it from wherever.

00:45:33.829 --> 00:45:36.971
So she's not aiming geographically.

00:45:37.510 --> 00:45:37.951
Yeah,

00:45:37.971 --> 00:45:40.893
I think the next step for her –

00:45:40.532 --> 00:45:41.052
Go to the hip.

00:45:41.072 --> 00:45:41.152
What?

00:45:43.547 --> 00:45:44.206
Go to the hip.

00:45:44.728 --> 00:45:45.467
You've covered the Nate.

00:45:45.487 --> 00:45:46.648
Go to the hip.

00:45:46.668 --> 00:45:47.128
I do get it.

00:45:47.289 --> 00:45:49.469
I do get a ton of people asking

00:45:49.530 --> 00:45:50.331
about hip.

00:45:50.411 --> 00:45:51.771
I get a ton of people asking about

00:45:51.831 --> 00:45:52.672
bilateral knee.

00:45:52.692 --> 00:45:53.512
I'm like, it's the same.

00:45:53.552 --> 00:45:56.094
It's a knee.

00:45:56.153 --> 00:45:56.713
Shoulder.

00:45:57.775 --> 00:45:57.954
No,

00:45:57.974 --> 00:45:59.695
but what I was going to say was

00:46:00.155 --> 00:46:02.737
diversify by bringing other course

00:46:02.777 --> 00:46:04.637
creators on your platform.

00:46:05.298 --> 00:46:07.019
The, the thing, I think the,

00:46:07.219 --> 00:46:09.161
the bottleneck for somebody like her,

00:46:09.260 --> 00:46:11.842
and I've never talked to her is she

00:46:11.882 --> 00:46:13.182
has a personality and,

00:46:13.722 --> 00:46:16.405
She has a, you know, she's a female,

00:46:16.485 --> 00:46:17.365
she's young,

00:46:17.405 --> 00:46:20.347
she she's got these attributes and it's

00:46:20.367 --> 00:46:22.230
going to appeal to a certain population.

00:46:22.429 --> 00:46:24.731
Just like I have attributes that appeal to

00:46:24.751 --> 00:46:26.572
a certain population and don't appeal to

00:46:26.612 --> 00:46:27.014
another.

00:46:27.773 --> 00:46:30.757
I would get different therapists that have

00:46:30.817 --> 00:46:32.818
different attributes that will resonate

00:46:32.858 --> 00:46:34.199
with different populations,

00:46:34.440 --> 00:46:36.141
basically creating the same course,

00:46:36.862 --> 00:46:39.324
create the same exact schedule, teach it,

00:46:39.403 --> 00:46:40.545
you know, in their own way.

00:46:41.331 --> 00:46:44.016
But there are people who want to learn

00:46:44.036 --> 00:46:45.677
from people who look like them,

00:46:45.739 --> 00:46:48.643
who sound like them, who talk like them.

00:46:48.684 --> 00:46:50.586
That's where I think most of us are

00:46:50.626 --> 00:46:51.108
lacking.

00:46:51.467 --> 00:46:53.472
We don't bring that diversity in.

00:46:54.039 --> 00:46:54.579
Don't disagree.

00:46:54.619 --> 00:46:55.659
That's the Peloton model.

00:46:56.019 --> 00:46:58.820
I like certain Peloton instructors because

00:46:58.840 --> 00:46:59.621
I like their vibe.

00:47:00.581 --> 00:47:02.981
I dislike others because I dislike others.

00:47:03.282 --> 00:47:04.762
That's why they have thirty-something

00:47:04.802 --> 00:47:06.362
instructors.

00:47:06.402 --> 00:47:08.463
They can all teach the same exact course

00:47:08.844 --> 00:47:09.503
or class,

00:47:10.023 --> 00:47:11.485
but I'm going to like it because this

00:47:11.625 --> 00:47:13.065
one dude plays the types of music I

00:47:13.105 --> 00:47:14.766
like, and he doesn't really talk a lot,

00:47:14.826 --> 00:47:16.306
and another one doesn't shut up and plays

00:47:16.326 --> 00:47:17.286
this other music, and I'm like,

00:47:17.666 --> 00:47:18.586
no good over here.

00:47:18.867 --> 00:47:19.606
Good over here.

00:47:19.927 --> 00:47:20.407
I'm happy.

00:47:20.967 --> 00:47:21.128
And

00:47:22.637 --> 00:47:23.697
I agree with that.

00:47:23.998 --> 00:47:26.059
So what would your first step be?

00:47:26.440 --> 00:47:27.880
Recreate the wheel with a different

00:47:27.981 --> 00:47:28.802
personality?

00:47:29.161 --> 00:47:30.824
Or would it be go from knee to

00:47:30.864 --> 00:47:31.043
hip?

00:47:34.059 --> 00:47:34.759
That's a good question.

00:47:34.818 --> 00:47:35.239
I don't know.

00:47:35.639 --> 00:47:37.260
I would be looking at other content

00:47:37.280 --> 00:47:40.141
creators right now with smaller audiences

00:47:40.601 --> 00:47:42.983
that are that are creating video content.

00:47:43.003 --> 00:47:44.244
And I would reach out to them and

00:47:44.264 --> 00:47:45.465
I would say, hey, I've got this.

00:47:45.485 --> 00:47:47.065
This is my most successful course.

00:47:47.826 --> 00:47:48.945
I want you to create it and I

00:47:48.965 --> 00:47:50.887
want you to bring it in under my

00:47:50.947 --> 00:47:51.387
umbrella.

00:47:51.467 --> 00:47:52.268
I will sell it for you.

00:47:52.307 --> 00:47:54.309
I'll give you seventy for seventy percent

00:47:54.829 --> 00:47:56.130
of the revenue we generate.

00:47:56.170 --> 00:47:58.670
I'll take thirty percent to cover payment

00:47:58.690 --> 00:48:00.532
fees and a profit margin for me,

00:48:00.992 --> 00:48:01.893
because if she doesn't,

00:48:02.472 --> 00:48:04.094
That other person should just go make it

00:48:04.114 --> 00:48:05.856
themselves and put it out to their

00:48:05.936 --> 00:48:07.338
audience.

00:48:07.378 --> 00:48:07.677
You know,

00:48:07.898 --> 00:48:09.900
I should just go make all of her

00:48:09.940 --> 00:48:11.581
videos, all of her courses,

00:48:11.641 --> 00:48:13.463
put it out to my community because she

00:48:13.483 --> 00:48:15.344
already has a proven product.

00:48:15.724 --> 00:48:16.865
There's no right.

00:48:16.905 --> 00:48:18.788
There's there's no protection for anyone

00:48:18.887 --> 00:48:19.307
on that.

00:48:19.909 --> 00:48:21.570
And what I'm doing is I'm bringing my

00:48:21.731 --> 00:48:22.751
unique perspective,

00:48:22.811 --> 00:48:24.672
even if I never watched her videos.

00:48:26.155 --> 00:48:27.496
That would be the smart thing to do.

00:48:28.052 --> 00:48:30.954
Tony just summed up what I was taught

00:48:30.994 --> 00:48:32.434
in my first two years in radio.

00:48:32.454 --> 00:48:33.695
I was running a radio station here in

00:48:33.735 --> 00:48:35.936
New York and another company,

00:48:36.175 --> 00:48:37.016
Clear Channel,

00:48:37.556 --> 00:48:38.918
moved into town and was like,

00:48:39.418 --> 00:48:41.318
we're going to compete with this rock

00:48:41.338 --> 00:48:42.679
station we're running against.

00:48:43.400 --> 00:48:45.382
And I remember panicking going,

00:48:45.521 --> 00:48:45.983
oh my gosh,

00:48:46.003 --> 00:48:47.284
another radio station is going to play the

00:48:47.384 --> 00:48:48.505
same music.

00:48:48.786 --> 00:48:50.327
Imagine you paid someone minimum wage just

00:48:50.347 --> 00:48:51.208
to be like, hey,

00:48:51.789 --> 00:48:53.590
when this radio station over here,

00:48:53.831 --> 00:48:54.972
whatever their playlist is,

00:48:55.373 --> 00:48:56.074
just copy them.

00:48:56.293 --> 00:48:57.175
Fifteen minutes later.

00:48:57.494 --> 00:48:57.875
I don't care.

00:48:58.076 --> 00:48:59.317
Just play whatever song they played.

00:48:59.376 --> 00:49:00.097
Fifteen minutes ago.

00:49:00.358 --> 00:49:00.818
Play that.

00:49:01.018 --> 00:49:02.480
Just copy every one of their songs.

00:49:02.519 --> 00:49:02.820
And I was like,

00:49:02.920 --> 00:49:03.661
what are we going to do?

00:49:03.922 --> 00:49:04.501
What are we going to do?

00:49:04.521 --> 00:49:05.543
How are we going to what are we

00:49:05.563 --> 00:49:05.824
going to do?

00:49:06.876 --> 00:49:07.818
And that's what my boss explained.

00:49:07.838 --> 00:49:09.159
He goes, it ain't about the music.

00:49:09.659 --> 00:49:10.960
It's about the stuff that isn't the music.

00:49:11.139 --> 00:49:13.362
That's the only thing we can change.

00:49:13.601 --> 00:49:14.682
So it's the personality.

00:49:14.943 --> 00:49:16.204
They didn't have that.

00:49:16.704 --> 00:49:19.987
They came on and they were just a

00:49:20.027 --> 00:49:20.786
playlist machine.

00:49:20.987 --> 00:49:23.068
Song, funny little thing between song,

00:49:23.228 --> 00:49:23.548
song.

00:49:23.949 --> 00:49:25.931
You can play exactly the same tunes.

00:49:26.431 --> 00:49:27.072
What do we have?

00:49:27.512 --> 00:49:28.552
We have everybody in this room,

00:49:28.733 --> 00:49:29.373
and that's what we're going to

00:49:29.393 --> 00:49:31.315
differentiate ourself with, right?

00:49:31.496 --> 00:49:32.777
So we're going to figure out what someone

00:49:32.797 --> 00:49:32.998
likes,

00:49:33.018 --> 00:49:33.797
and we're going to give it to them

00:49:33.838 --> 00:49:34.099
a lot.

00:49:34.139 --> 00:49:35.679
So what you're saying is you could take

00:49:35.699 --> 00:49:37.061
that course, watch it yourself,

00:49:37.481 --> 00:49:38.663
do the Tony version of it,

00:49:38.702 --> 00:49:40.324
do the Dave version of it.

00:49:40.824 --> 00:49:44.608
Your differentiator is you.

00:49:44.909 --> 00:49:45.789
Hard stop.

00:49:46.170 --> 00:49:47.652
You do not need to recreate the wheel.

00:49:47.911 --> 00:49:49.114
You need to create the wheel that looks

00:49:49.134 --> 00:49:49.454
like you.

00:49:49.934 --> 00:49:50.996
I would also have a caveat.

00:49:51.956 --> 00:49:53.018
You're going to have better success at

00:49:53.038 --> 00:49:55.679
recreating a will you like because you're

00:49:55.699 --> 00:49:57.201
going to do it more, better.

00:49:57.501 --> 00:49:59.202
When it sucks and it's going to suck,

00:49:59.222 --> 00:50:00.382
you're going to keep doing it.

00:50:00.543 --> 00:50:01.384
When it's not working,

00:50:01.403 --> 00:50:02.483
you're going to push through the dip,

00:50:02.525 --> 00:50:03.885
as Seth Godin calls it.

00:50:04.206 --> 00:50:06.686
So I would do that.

00:50:06.706 --> 00:50:08.228
That's why I have no problem doing this

00:50:08.329 --> 00:50:08.949
for Hyperice.

00:50:09.409 --> 00:50:11.630
I can have fun or yammer on or

00:50:11.710 --> 00:50:13.351
I'm going to play and poke and play

00:50:13.371 --> 00:50:15.534
and poke until I figure something out or

00:50:15.554 --> 00:50:16.815
there isn't anything to figure out and

00:50:16.835 --> 00:50:17.195
then I move on.

00:50:20.454 --> 00:50:22.635
What do we have to close the show?

00:50:23.356 --> 00:50:23.476
Well,

00:50:23.597 --> 00:50:25.097
I essentially had three topics today.

00:50:25.297 --> 00:50:26.719
One was the hyperized thing.

00:50:26.798 --> 00:50:27.639
The second was,

00:50:27.739 --> 00:50:29.179
are we leaving money on the table,

00:50:29.219 --> 00:50:30.460
avoiding affiliate sales,

00:50:30.501 --> 00:50:32.481
which we looked at Dr. Smith there,

00:50:32.541 --> 00:50:34.302
who's got a complete list of everything

00:50:34.322 --> 00:50:35.503
you'd need to go through a new

00:50:35.523 --> 00:50:35.983
replacement.

00:50:36.304 --> 00:50:37.585
And every one of those things lead to

00:50:38.224 --> 00:50:41.907
a affiliate link on her Amazon store.

00:50:42.327 --> 00:50:43.768
So her job is get as many people

00:50:43.869 --> 00:50:45.389
with that problem to that website.

00:50:45.650 --> 00:50:47.351
Once they're there, they do the rest.

00:50:47.811 --> 00:50:48.791
And then the third was,

00:50:50.023 --> 00:50:50.784
Is this, again,

00:50:50.844 --> 00:50:52.505
leading to the model of what is your

00:50:52.545 --> 00:50:52.925
job,

00:50:53.465 --> 00:50:56.126
which is Tony's dream clinic of the

00:50:56.166 --> 00:50:57.367
future, the Mr.

00:50:57.407 --> 00:51:00.588
Beast model of are you just giving away

00:51:00.628 --> 00:51:02.471
the PT for free because that leads to

00:51:02.510 --> 00:51:05.632
content and content drives attention,

00:51:05.932 --> 00:51:07.514
which can lead marketing and can lead

00:51:07.554 --> 00:51:07.853
sales.

00:51:07.914 --> 00:51:08.974
You just have to decide what the funnel

00:51:09.034 --> 00:51:09.175
is.

00:51:09.414 --> 00:51:10.795
But attention always comes first.

00:51:11.096 --> 00:51:12.817
Again, I walked around CSM.

00:51:13.197 --> 00:51:14.637
Larry Benz wrote an article on it.

00:51:14.898 --> 00:51:16.458
You don't have to like Larry Benz or

00:51:16.478 --> 00:51:17.860
believe everything Larry Benz is saying.

00:51:18.139 --> 00:51:19.181
When Larry Benz is saying...

00:51:20.041 --> 00:51:21.264
I've been on the inside of one of

00:51:21.304 --> 00:51:23.168
these companies spending a hundred grand

00:51:23.610 --> 00:51:25.014
to try to lure people

00:51:25.936 --> 00:51:28.657
PT students to work here in forty eight

00:51:28.697 --> 00:51:29.197
hours,

00:51:29.418 --> 00:51:30.838
not even forty eight hours like you're

00:51:30.858 --> 00:51:31.838
only in the expo hall,

00:51:31.858 --> 00:51:34.800
like two or three hours out of CSM,

00:51:35.099 --> 00:51:36.360
you know, do a quick hot lap,

00:51:36.641 --> 00:51:37.360
see what's good,

00:51:37.481 --> 00:51:38.722
do another hot lap the next day to

00:51:38.742 --> 00:51:39.362
kill some time.

00:51:40.001 --> 00:51:40.702
And then they're like,

00:51:40.862 --> 00:51:42.143
how many people do you need to hire

00:51:42.282 --> 00:51:43.784
just to cover the cost of the booth?

00:51:44.384 --> 00:51:46.025
And then my question with Larry was,

00:51:46.304 --> 00:51:48.226
what are you doing in the other eleven

00:51:48.286 --> 00:51:50.327
point nine nine months of the year?

00:51:50.786 --> 00:51:51.847
That is where I would be earning

00:51:51.887 --> 00:51:52.288
attention.

00:51:53.483 --> 00:51:55.065
Someone like Josh Funk,

00:51:55.664 --> 00:51:59.726
Rehab to Perform had a booth hiring in

00:51:59.847 --> 00:52:00.306
Anaheim.

00:52:00.606 --> 00:52:03.329
That doesn't make any sense, but it does.

00:52:03.869 --> 00:52:04.329
Here's why.

00:52:04.409 --> 00:52:06.530
It wasn't a crazy expensive booth based on

00:52:06.610 --> 00:52:09.992
size, and they do stuff constantly.

00:52:10.885 --> 00:52:11.945
They do stuff constantly.

00:52:12.005 --> 00:52:12.385
So you're like, oh,

00:52:12.405 --> 00:52:13.606
there's that guy that's in all those

00:52:13.646 --> 00:52:14.108
videos.

00:52:14.847 --> 00:52:15.688
Josh was there,

00:52:15.989 --> 00:52:17.369
and then I'm blanking on the guy's name,

00:52:17.389 --> 00:52:19.552
but he's their director of clinical stuff.

00:52:19.791 --> 00:52:22.114
He's in the other sixty-three percent of

00:52:22.134 --> 00:52:22.715
their videos.

00:52:23.114 --> 00:52:26.518
The prehab guys were there.

00:52:26.777 --> 00:52:27.699
They were walking around.

00:52:28.539 --> 00:52:29.820
Now they're pivoting from just...

00:52:31.447 --> 00:52:32.909
exercise videos in their Instagram

00:52:32.929 --> 00:52:33.248
account.

00:52:33.510 --> 00:52:34.949
They have a brick and mortar clinic.

00:52:35.250 --> 00:52:37.271
Now they're creating an app for home

00:52:37.331 --> 00:52:38.231
exercise plans.

00:52:38.291 --> 00:52:40.012
See, the prehab guys are like, oh God,

00:52:40.052 --> 00:52:40.572
I got it, I got it.

00:52:40.612 --> 00:52:40.974
They do.

00:52:41.514 --> 00:52:43.894
So they're saying your HEP product sucks.

00:52:44.355 --> 00:52:47.177
We know how to create content that sticks.

00:52:47.896 --> 00:52:48.918
Here's our proof of concept.

00:52:49.338 --> 00:52:50.277
Welcome to the internet.

00:52:50.378 --> 00:52:50.798
There it is.

00:52:50.878 --> 00:52:51.438
Look at that.

00:52:51.719 --> 00:52:52.960
There's the scoreboard that matters.

00:52:53.619 --> 00:52:54.661
Now they are there,

00:52:54.820 --> 00:52:56.561
but they're not spending two hundred grand

00:52:56.621 --> 00:52:57.282
on a booth,

00:52:57.581 --> 00:52:59.222
which is a smart idea not to do.

00:52:59.742 --> 00:53:02.103
So I guess my question is,

00:53:02.184 --> 00:53:03.565
I'm talking to Larry Benz later on today

00:53:03.664 --> 00:53:04.766
about some different ideas.

00:53:05.306 --> 00:53:06.525
Oh my God, Larry Benz calling me.

00:53:07.146 --> 00:53:07.467
Look at me.

00:53:07.507 --> 00:53:08.788
Who am I?

00:53:08.827 --> 00:53:09.208
Pitch him.

00:53:09.307 --> 00:53:11.168
Get him in as an investor, dude.

00:53:11.309 --> 00:53:13.010
Get him to write a blank check.

00:53:13.070 --> 00:53:14.409
All right, let's present this.

00:53:15.351 --> 00:53:16.972
You had a shark tank with Larry Benz.

00:53:17.032 --> 00:53:17.731
What would you pitch him?

00:53:19.693 --> 00:53:20.914
Well, if it's with you, I mean,

00:53:21.634 --> 00:53:25.277
I think, no, if it's, I mean,

00:53:25.297 --> 00:53:25.918
I don't know.

00:53:25.938 --> 00:53:26.237
For you,

00:53:26.277 --> 00:53:27.559
I'm just saying with the live shopping,

00:53:27.619 --> 00:53:30.081
is there a way to basically back that

00:53:30.181 --> 00:53:34.023
in terms of making, like, I don't know.

00:53:34.824 --> 00:53:36.405
You can make a business on whatnot,

00:53:36.425 --> 00:53:37.826
but then you're making a business on

00:53:37.846 --> 00:53:39.286
another platform, which is always risky.

00:53:39.306 --> 00:53:42.889
But could you make a business around you,

00:53:42.969 --> 00:53:45.132
Jimmy, and doing live shopping?

00:53:45.632 --> 00:53:47.353
Selling of physical therapy products.

00:53:47.413 --> 00:53:49.913
Larry's got all the connections to OPTP

00:53:49.992 --> 00:53:51.253
and every other company.

00:53:51.293 --> 00:53:52.634
Tony's got a ton of connections with all

00:53:52.653 --> 00:53:55.934
these companies in terms of how you can

00:53:55.994 --> 00:53:59.255
have a business model around live shopping

00:53:59.635 --> 00:54:00.275
early days.

00:54:00.315 --> 00:54:01.757
It's early and it's even earlier in

00:54:01.797 --> 00:54:03.056
physical therapy and health care because

00:54:03.097 --> 00:54:04.876
PT and health care moves so slow with

00:54:04.916 --> 00:54:06.418
innovation and new technology.

00:54:07.509 --> 00:54:08.268
If it's for me,

00:54:08.530 --> 00:54:11.391
I'm not I don't have anything that's like

00:54:11.431 --> 00:54:12.811
investable other than we're just,

00:54:13.211 --> 00:54:13.452
you know,

00:54:13.893 --> 00:54:15.373
trying to hire more physical therapists

00:54:15.474 --> 00:54:17.775
and get more new patients in for concierge

00:54:17.815 --> 00:54:18.155
pain relief.

00:54:18.175 --> 00:54:19.476
So that's like my main focus.

00:54:19.516 --> 00:54:21.056
I don't really have something that I would

00:54:21.077 --> 00:54:22.518
need like his, you know,

00:54:22.577 --> 00:54:24.318
investment for other than it would just be

00:54:24.960 --> 00:54:25.980
more like, you know,

00:54:26.561 --> 00:54:29.442
money to expand faster or something.

00:54:29.461 --> 00:54:32.204
But then I'd have to have him co-own

00:54:32.244 --> 00:54:32.603
it or something.

00:54:32.623 --> 00:54:33.405
So I don't know if I would want

00:54:33.425 --> 00:54:33.744
to do that.

00:54:34.871 --> 00:54:35.452
All right.

00:54:35.472 --> 00:54:36.572
I'm smart enough to know when I talk

00:54:36.592 --> 00:54:38.914
to Larry Benz, listen more than I talk.

00:54:39.014 --> 00:54:40.954
I'm at least that smart to listen more

00:54:40.974 --> 00:54:41.454
than I talk.

00:54:41.934 --> 00:54:43.394
I would love to hear what he thinks

00:54:43.514 --> 00:54:46.215
about the live shopping of you selling

00:54:46.275 --> 00:54:46.777
HyperEyes.

00:54:46.817 --> 00:54:47.436
Tell him,

00:54:47.577 --> 00:54:50.518
because I'm sure he'll understand it.

00:54:50.538 --> 00:54:53.458
Tell him that that huge company sent you

00:54:53.659 --> 00:54:54.320
one of everything.

00:54:54.739 --> 00:54:56.581
I think that in itself is impressive,

00:54:56.621 --> 00:54:56.800
right?

00:54:57.360 --> 00:54:57.581
I think...

00:54:58.762 --> 00:55:00.166
there's not many PTs in the country that

00:55:00.186 --> 00:55:01.047
could make that happen.

00:55:01.126 --> 00:55:03.391
Tony, Jimmy, not me right now.

00:55:03.512 --> 00:55:03.873
I mean,

00:55:03.893 --> 00:55:06.197
there's not many PTs that could make that

00:55:06.217 --> 00:55:06.458
happen.

00:55:07.065 --> 00:55:10.268
I want every concierge pain relief PT

00:55:10.307 --> 00:55:14.170
walking around with a construction belt.

00:55:14.190 --> 00:55:16.693
And I want this thing dangling from it.

00:55:16.713 --> 00:55:17.733
And you're like, what's your problem?

00:55:17.813 --> 00:55:18.153
I got it.

00:55:18.173 --> 00:55:18.634
What do you need?

00:55:18.653 --> 00:55:19.094
What do you need?

00:55:19.134 --> 00:55:19.574
What do you need?

00:55:19.594 --> 00:55:20.094
And I want them...

00:55:20.394 --> 00:55:22.257
Because that's what you would want, right?

00:55:22.297 --> 00:55:23.898
Your clients are Hyperice.

00:55:23.918 --> 00:55:25.038
They are Lexus, right?

00:55:25.057 --> 00:55:28.621
These are not the other products.

00:55:28.701 --> 00:55:29.521
And that's okay.

00:55:30.262 --> 00:55:32.143
It means your audience is smaller,

00:55:32.344 --> 00:55:33.786
but it means they're willing to pay more.

00:55:34.186 --> 00:55:35.047
And, you know,

00:55:35.447 --> 00:55:37.849
Ryan Serhan understands he could sell a

00:55:37.889 --> 00:55:40.032
thousand units a year, you know,

00:55:40.072 --> 00:55:41.554
in upstate New York where Jimmy lives,

00:55:41.653 --> 00:55:43.695
or he could sell five in New York

00:55:43.755 --> 00:55:46.559
City and be fine because the five he's

00:55:46.579 --> 00:55:48.101
going to sell are going to be of

00:55:48.141 --> 00:55:49.521
higher value.

00:55:49.541 --> 00:55:49.782
All right.

00:55:49.822 --> 00:55:50.362
Parting shots.

00:55:50.382 --> 00:55:50.923
What do you guys got?

00:55:53.751 --> 00:55:56.112
I think you just need to understand,

00:55:56.432 --> 00:55:57.293
you know, once again,

00:55:57.333 --> 00:55:59.152
we hit this point all the time.

00:55:59.893 --> 00:56:02.193
The value isn't in your hands.

00:56:02.634 --> 00:56:04.713
The value is barely even in your head.

00:56:05.534 --> 00:56:07.954
The value is getting something out,

00:56:08.094 --> 00:56:11.356
whether it be media or build a product

00:56:11.456 --> 00:56:13.476
or do something like take action.

00:56:14.016 --> 00:56:15.117
That's where the value is.

00:56:15.157 --> 00:56:16.896
The person who takes action is the person

00:56:16.916 --> 00:56:17.137
who wins.

00:56:17.157 --> 00:56:17.277
Agreed.

00:56:17.297 --> 00:56:20.998
I don't know.

00:56:21.704 --> 00:56:21.905
Really,

00:56:22.264 --> 00:56:24.585
really going to be tough to have a

00:56:24.626 --> 00:56:25.226
better one than that.

00:56:26.706 --> 00:56:27.567
With the live shopping,

00:56:27.927 --> 00:56:29.407
I'm curious to see how this continues to

00:56:29.427 --> 00:56:29.668
go.

00:56:30.068 --> 00:56:34.228
Jimmy, maybe even Tony, show us, lead us.

00:56:35.210 --> 00:56:36.230
Let's see what's possible.

00:56:36.820 --> 00:56:37.400
Yeah.

00:56:37.420 --> 00:56:38.460
I'm going to probably start this on

00:56:38.521 --> 00:56:38.940
Monday.

00:56:39.360 --> 00:56:40.501
I got to have Tony explain to me

00:56:40.521 --> 00:56:40.842
again,

00:56:40.882 --> 00:56:42.563
the overcomplicated version of how the

00:56:42.583 --> 00:56:45.143
hell to get fricking live on YouTube or

00:56:45.204 --> 00:56:46.465
not YouTube on, uh,

00:56:46.505 --> 00:56:47.425
I know how to do live on YouTube

00:56:47.846 --> 00:56:49.527
on Amazon, why it's a little harder,

00:56:49.927 --> 00:56:50.847
but here's the thing, Tony,

00:56:50.887 --> 00:56:51.628
they don't charge me.

00:56:51.927 --> 00:56:52.148
They don't,

00:56:52.347 --> 00:56:53.849
Amazon doesn't charge me per hour.

00:56:53.889 --> 00:56:55.028
If I did five shows,

00:56:55.510 --> 00:56:57.371
they're begging me to do five shows.

00:56:57.391 --> 00:56:58.471
Cause it's like the more you do.

00:56:58.570 --> 00:56:58.831
Right.

00:56:59.391 --> 00:57:01.273
So it costs nothing.

00:57:01.713 --> 00:57:02.893
And if you do a bad job,

00:57:02.934 --> 00:57:03.693
nobody sees it.

00:57:04.757 --> 00:57:06.018
If you do something crappy,

00:57:06.077 --> 00:57:06.798
nobody sees it.

00:57:06.818 --> 00:57:09.179
The differentiator is how much you're

00:57:09.199 --> 00:57:11.300
willing to try on this one thing and

00:57:11.360 --> 00:57:12.599
how often you're willing to fail.

00:57:12.639 --> 00:57:13.119
And my friends,

00:57:13.139 --> 00:57:14.101
if you know anything about me,

00:57:14.701 --> 00:57:17.061
I am ready to fail like more than

00:57:17.081 --> 00:57:17.782
anybody else.

00:57:18.862 --> 00:57:19.621
Real quick, Tony,

00:57:19.641 --> 00:57:21.443
would it make sense for Jimmy to do

00:57:21.523 --> 00:57:22.483
multiple devices?

00:57:22.523 --> 00:57:24.782
So one device is doing Amazon Live,

00:57:25.083 --> 00:57:27.603
another device is like YouTube Live or any

00:57:27.643 --> 00:57:28.423
other platform?

00:57:28.784 --> 00:57:29.804
Eventually, yes.

00:57:30.045 --> 00:57:32.144
Not the first time, not the tenth time.

00:57:32.204 --> 00:57:33.646
Like he needs to get the reps in

00:57:33.726 --> 00:57:34.146
on one.

00:57:34.827 --> 00:57:35.626
Yeah.

00:57:35.688 --> 00:57:36.427
And my goal is to,

00:57:36.768 --> 00:57:37.688
I'm going to play around with four,

00:57:37.789 --> 00:57:39.048
because now you get into formats.

00:57:39.068 --> 00:57:40.030
It was like, what format?

00:57:40.070 --> 00:57:42.291
I go, screw up on seven different ones.

00:57:42.570 --> 00:57:42.771
Today,

00:57:42.811 --> 00:57:43.851
we're just going to talk about the

00:57:43.871 --> 00:57:44.612
Hypervolt three,

00:57:44.813 --> 00:57:46.173
the thing you can't get anywhere else

00:57:46.213 --> 00:57:46.954
except here, right?

00:57:47.293 --> 00:57:48.795
Then we're going to look at legs and

00:57:48.815 --> 00:57:50.315
I'm going to have the Norma tech boots

00:57:50.655 --> 00:57:51.737
and we're going to do the low back

00:57:51.757 --> 00:57:53.077
thing and we're going to have the

00:57:53.117 --> 00:57:54.759
hypersphere and we're going to do this and

00:57:54.778 --> 00:57:55.199
this and this.

00:57:55.719 --> 00:57:55.918
But I,

00:57:56.259 --> 00:57:57.559
here's the thing that we didn't even

00:57:57.599 --> 00:57:59.121
mention because it's so obvious on this

00:57:59.141 --> 00:57:59.440
show.

00:58:00.041 --> 00:58:01.422
I get to speak for a position of

00:58:01.581 --> 00:58:03.282
a person with a physical therapy degree

00:58:03.302 --> 00:58:04.003
and a license.

00:58:05.028 --> 00:58:06.829
Like the average person could do this and

00:58:06.849 --> 00:58:07.351
they could.

00:58:07.871 --> 00:58:09.132
We overthink this.

00:58:09.672 --> 00:58:10.793
So I'm gonna bring my,

00:58:11.313 --> 00:58:12.755
I'm okay with looking in the camera and

00:58:12.795 --> 00:58:14.356
talking into a microphone and being okay

00:58:14.396 --> 00:58:14.737
failing.

00:58:15.077 --> 00:58:17.219
I also get to speak from a position

00:58:17.278 --> 00:58:18.619
of, and I'm using air quotes here,

00:58:18.659 --> 00:58:19.501
from authority and say,

00:58:19.561 --> 00:58:21.222
a PT is telling you this.

00:58:21.541 --> 00:58:22.382
If you do this,

00:58:22.742 --> 00:58:23.884
here's a way you could do that.

00:58:23.923 --> 00:58:24.784
If you have this problem,

00:58:25.025 --> 00:58:25.885
here's a thing you could do.

00:58:26.025 --> 00:58:27.106
Oh, by the way, don't do that,

00:58:27.166 --> 00:58:27.567
do this.

00:58:27.967 --> 00:58:29.369
I could do a whole show called,

00:58:30.309 --> 00:58:31.871
don't do that, do this, not that.

00:58:32.170 --> 00:58:33.152
That could be the whole angle.

00:58:33.791 --> 00:58:35.472
where people write in and I fake the

00:58:35.492 --> 00:58:36.273
first fifty.

00:58:36.673 --> 00:58:37.994
I have this problem when I run.

00:58:38.155 --> 00:58:39.235
Do this, not that.

00:58:39.295 --> 00:58:39.677
Do this.

00:58:39.757 --> 00:58:39.856
Now,

00:58:39.876 --> 00:58:41.257
here's three ways we can solve that with

00:58:41.277 --> 00:58:41.797
these tools.

00:58:41.838 --> 00:58:42.798
Blah, blah, blah, blah, blah, blah, blah,

00:58:42.818 --> 00:58:42.978
blah.

00:58:43.519 --> 00:58:44.380
So we'll figure that out.

00:58:44.400 --> 00:58:44.800
All right.

00:58:44.840 --> 00:58:46.981
Back on Thursday and we'll forward tease

00:58:47.021 --> 00:58:49.123
this is I just shared this in the

00:58:49.184 --> 00:58:49.563
chat.

00:58:50.644 --> 00:58:52.126
Ben Galen had a pretty good idea.

00:58:52.967 --> 00:58:56.170
The idea of unmonitored therapy programs

00:58:56.451 --> 00:58:58.833
and how they fit into the musculoskeletal

00:58:58.972 --> 00:58:59.474
world.

00:58:59.594 --> 00:59:00.855
And we'll dig into number one,

00:59:00.894 --> 00:59:01.416
what is that?

00:59:01.436 --> 00:59:02.336
Because that might be the first time

00:59:02.356 --> 00:59:02.996
you've ever heard of that.

00:59:03.318 --> 00:59:04.998
But what would that actually be?

00:59:05.159 --> 00:59:07.342
And we'll figure out what is it?

00:59:08.043 --> 00:59:08.782
How do I use it?

00:59:09.684 --> 00:59:10.704
Should I be using it or not?

00:59:10.744 --> 00:59:12.086
We'll look into that.

00:59:12.106 --> 00:59:13.088
Gentlemen, we'll see you on Thursday.

00:59:16.193 --> 00:59:16.393
That's it.

00:59:16.413 --> 00:59:16.652
We're out.

00:59:16.672 --> 00:59:18.173
Boys, what the hell are you doing?

00:59:18.233 --> 00:59:21.034
Follow Tony Meritato on YouTube at Total

00:59:21.074 --> 00:59:22.135
Therapy Solution.

00:59:22.175 --> 00:59:23.175
Find Dave Kittle at

00:59:23.195 --> 00:59:26.376
conciergepainrelief.com and on YouTube at

00:59:26.416 --> 00:59:27.596
The Dave Kittle Show.

00:59:27.896 --> 00:59:31.036
And follow Jimmy McKay at PT Podcasts on

00:59:31.157 --> 00:59:32.217
YouTube, the socials,

00:59:32.297 --> 00:59:34.097
and wherever you binge podcasts you

00:59:34.117 --> 00:59:35.798
pretend are for CEUs.

00:59:36.079 --> 00:59:37.518
And hey, just a reminder,

00:59:37.998 --> 00:59:39.300
none of this was for advice.

00:59:39.320 --> 00:59:40.639
This was for entertainment only.

00:59:41.099 --> 00:59:42.501
Our lawyers say that counts.

00:59:42.581 --> 00:59:43.460
Thanks, Keith.