Your One-Star Review Is Content

WEBVTT

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That's the attitude, you know what I mean?

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Broadcasting way too early from three

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separate Wi-Fi connections.

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It's PT Breakfast Club with Tony Meritato,

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Dave Kittle, and Jimmy McKay.

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Happy Tuesday morning.

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Welcome to PT Breakfast Club.

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Hey, new graphics.

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Who dis?

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Got some new images if you're watching the

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livestream.

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And apparently,

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people are watching the livestream.

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Have you seen some of the stories I've

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been sharing in the group chat?

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Like, people are like, hey, man, like,

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love the show.

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Like, unsolicited.

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I haven't been sharing anything,

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just the content.

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But we had several people be like, hey,

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man, love the show.

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Listen to it on Ride to Work and

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been listening for a while.

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And that's cool.

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But isn't it also a little weird?

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Because we talk.

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We know we're sharing it.

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But also when people are like, hey,

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I listened to that enough that they write.

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It's cool,

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but it's also I forget people hear us.

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It's weird.

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Well,

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whether someone's just tuning in for the

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first time or they've known of any one

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of us, you and I or Jimmy,

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I'm sorry, or Tony over the years,

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we've been doing it for a long time.

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Tony's here watching live while he's

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waiting and maybe he'll be jumping in.

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He'll jump.

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He's busy,

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but we're going to try to push through.

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I got a little horse, you know,

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a little horse throat.

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But when Tony's out,

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sometimes you got to play injured, right?

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You got to step up.

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So there's no excuse.

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I'm here.

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One hundred sixty two games in the year,

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man.

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You got to there's got to be some

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grind innings as well.

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Um, let me, let me,

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let me go back.

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Let me go back real quick.

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So the people that write to you that

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say that they like to show and they

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kind of mention you or all three of

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us by name.

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Oh yeah.

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Um, yeah.

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Um,

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At least, I mean,

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I have so much fun doing this,

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by the way, and I think,

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this is my hunch,

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is that because I don't usually,

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and I think we all kind of speak

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in a real, genuine way,

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and it's not

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We don't really script this.

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We don't have a paid sponsor where we

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have to be politically correct or PC or

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watch our lips.

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So I think the reason why we get

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people reaching out a lot is because

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there's not a lot of podcasts or shows

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like this

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Uh,

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because a lot of them are trying to

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sell something and, uh, believe it or not,

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we,

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we all want to sell stuff outside of

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the show and maybe this kind of show

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kind of, it kind of, it kind of,

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this,

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this show could help in certain ways.

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Um,

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you know because like i remix it sometimes

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to the dave kiddell show and we try

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to get that in front of owners and

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then owners reach out to us to potentially

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partner or sell but like i just got

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to the point of doing this now with

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you guys for i don't know a couple

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of years or something that like yeah two

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three years like it's just like it's it's

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it's

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more fun to me to just like let

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it rip and not worry about like offending

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i don't know physical therapists or

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physicians or or whoever like whatever

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we're talking about or the apta or

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whatever and so there's not a lot of

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because you mentioned pat mcafee at the

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top of the show there's not a lot

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of health care or definitely not physical

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therapy shows or podcasts that are this uh

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real and genuine and uh there's some

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better adjectives to describe like um

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definitely authentic uh almost like

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sometimes i think either either my take or

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tony's take sometimes i think either like

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contrarian or against the grain or

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surprising where some of the audience

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reaches out to me

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I get texts sometimes and it's,

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and it's like buddies or colleagues in the

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industry.

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And they're like, they're like, I,

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they're like, I really disagree with Tony.

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Uh, I really just,

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I really agree with you or whatever, or,

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you know, it's funny, you know,

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whatever this thing Jimmy said or

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whatever.

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So people reach out to me all the

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time, but it just,

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we just like let it rip.

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Like we don't have to watch what we

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say and there is no filter.

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So I think that's, I don't know,

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in my opinion,

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I think that's one of the big reasons.

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Obviously it also helps that we've all

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done video for so long.

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I think also like I – the vibe

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I get from you and Tony and I

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think myself is I don't – if I'm

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proven wrong, great.

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Like I'm not here – like you said,

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to sell anything.

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I'm not here to take an angle,

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and there's very few hills I'm going to

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die on.

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Like if I have an opinion and then

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six months later I've been shown other

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evidence of why that isn't true, I'm like,

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you know what?

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I disagree with that now,

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or my worldview has changed.

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The funny part is though,

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and maybe you've run into this,

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I'll meet people at conferences or

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anywhere online, and they'll say, hey,

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I got a great topic.

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And I'm like, why don't you come on?

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I'll interview for that.

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And they go, oh, I could never.

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I can't say that.

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And that's the thing I think you were

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getting at in the beginning is because we

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don't have a sponsor.

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But we could if you want to call

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Woody Hunt.

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No, we could have a sponsor.

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But I think if we had a sponsor

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and they asked us to do this,

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not that,

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it completely deflates everything.

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Because if we have to think twice about

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what we're saying,

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and I don't even think we have that

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many hot takes.

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I think the reason things land is because

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people are like,

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I sort of thought that too.

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You either put words to what I was

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thinking or feeling,

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or I love this compliment.

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Do you know, Mike,

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did I ever share this,

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my two favorite compliments?

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And they're in order.

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This is the second favorite compliment.

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I never thought about that before.

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And I love that because in a world

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where you have access to infinite

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information,

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you've never thought about that.

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That's so cool that we presented something

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that you hadn't thought about that.

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And the only better compliment is I've

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never thought about that that way,

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which means you have spent time thinking

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of it.

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You're looking at this thing and you're

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like,

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you made me think about looking at it

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from the other side or whatever.

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And I think the value in this show

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or this format, again, start your own.

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We're verbal processing.

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Like as I have an opinion,

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you say something, Tony says something,

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and then all of a sudden I'm like,

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I never thought – no,

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I never thought about it that way.

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Again,

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in a world of infinite information to give

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new ideas because, I mean,

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as soon as AI showed up, right,

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no more new ideas.

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AI has everything except we know that's

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not true.

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Like you still need the human to sort

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of spin that or look at it.

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Oh, Tony agrees.

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I never thought about it.

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Never thought of it.

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And since we're riffing on it,

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it's like the Pat McAfee show in a

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way where we and him,

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he's way more irreverent.

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And I think when we started,

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we were probably a little similar to the

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shows and stuff and all that that we

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used to kind of do.

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professional like when you when you

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interview someone from apta like let's be

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honest yeah yeah the interaction is not

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the way tony and i are like disagreeing

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with each other and saying like that

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sounds like a horrible idea and that is

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ridiculous and i disagree or whatever like

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so i think as i've had more fun

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with it i think i've leaned into that

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a little bit more i think tony's not

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here but i think he would agree uh

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and and he and i i think have

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gotten even more comfortable with

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conveying and you too i mean conveying our

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opinions and not necessarily like playing

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like like the referee or the middle ground

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but like actually taking a side which

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that's another refreshing that's another

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refreshing thing that like you don't

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usually see or hear on like normal like

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professional industry podcaster shows

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that's sort of why i liked radio again

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when i went to school you know for

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journalism it was radio tv newspaper

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Like there was no,

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so that's how old Jimmy is that there

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wasn't social,

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but I remember looking and like radio had

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to be, or sorry,

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TV had to be super polished and scripted

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newspaper, deep, deep.

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And the process was slow and neither of

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those things are bad.

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I just looked at it.

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I was like,

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you mean to tell me I pushed this

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button.

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I say something,

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people hear it at the same time.

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Sign me up.

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I was like, let's, let's do that.

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Um, all right,

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so let's get into a topic.

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Did you guys talk about this last week,

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the video you made about your one-star

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review?

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Do you remember what we talked about?

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I thought we all talked about it before,

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but let's do it.

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Let's do it again.

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Let's talk about it again.

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I loved it.

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I thought, so you did,

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I can play it,

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but you did a video about a one-star

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review that you got.

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Doing a video about a one-star review,

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great idea.

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Why?

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Because everybody,

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all they want to do is show their

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five-star review.

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So instantly, it's like,

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this guy is going to like, ooh,

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what happened?

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Ooh, there's intrigue, right?

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And then you went into it,

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and then you paralleled,

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and the back end of the video was

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a five-star review.

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Go ahead.

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I just want to tease another topic,

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if we have time, that I'm currently,

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like yesterday,

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I was almost on Zoom for eight hours

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teaching and mentoring my two,

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potential two new virtual assistants to

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answer our phone calls at Concierge Pain

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Relief.

00:09:03.254 --> 00:09:04.475
There's a lot of pros and cons.

00:09:05.682 --> 00:09:06.923
why we took like an hour break for

00:09:06.964 --> 00:09:07.244
lunch.

00:09:07.403 --> 00:09:08.244
I didn't need a break, but they,

00:09:08.364 --> 00:09:08.965
they need a break.

00:09:09.004 --> 00:09:09.625
And I'm trying to be nice.

00:09:09.664 --> 00:09:13.606
I'm trying to, I'm trying to, you know,

00:09:13.626 --> 00:09:15.847
I can power through, but I'm a maniac.

00:09:16.028 --> 00:09:21.269
So that's a whole other topic because I've

00:09:21.311 --> 00:09:22.610
done the phone calls for concerts

00:09:22.630 --> 00:09:23.511
primarily for so long.

00:09:23.552 --> 00:09:25.251
I've had so much ego and pride around

00:09:25.913 --> 00:09:27.513
being responsive and texting back and

00:09:27.573 --> 00:09:28.413
calling back and all that.

00:09:28.433 --> 00:09:28.894
And I'm, yeah,

00:09:28.913 --> 00:09:30.355
I'm delegating and let it go.

00:09:30.534 --> 00:09:31.975
Oh, oh my gosh.

00:09:33.152 --> 00:09:35.254
uh really some good positives some also

00:09:35.313 --> 00:09:38.235
some wow shocking challenges uh that's

00:09:38.255 --> 00:09:40.197
just another teaser for later today later

00:09:40.216 --> 00:09:42.719
today or next episode yeah yeah so i

00:09:42.759 --> 00:09:44.360
love the video i'll share it in the

00:09:44.399 --> 00:09:46.360
comments you essentially were like we got

00:09:46.380 --> 00:09:47.903
a one even the hook that you had

00:09:47.923 --> 00:09:49.102
i don't remember what it was that made

00:09:49.244 --> 00:09:50.745
me go oh i wonder what's gonna happen

00:09:50.784 --> 00:09:52.125
here and even i know you and i

00:09:52.145 --> 00:09:53.986
think i knew the story but you had

00:09:54.006 --> 00:09:55.587
it on screen you had the image of

00:09:55.607 --> 00:09:58.149
the one star review and

00:09:58.813 --> 00:09:59.514
I loved it.

00:09:59.553 --> 00:10:00.434
Why'd you do it?

00:10:00.534 --> 00:10:01.774
And then I didn't look at the stats,

00:10:01.794 --> 00:10:03.216
but how, how was the reaction?

00:10:03.255 --> 00:10:04.197
Did it, did it drive,

00:10:04.216 --> 00:10:06.998
did it do what you thought it would?

00:10:07.118 --> 00:10:09.499
I mean, I think so in general, our,

00:10:09.578 --> 00:10:11.419
we only have twelve hundred followers on

00:10:11.440 --> 00:10:12.581
the concierge pain relief account.

00:10:14.522 --> 00:10:16.822
Our average views per reel is anywhere

00:10:16.883 --> 00:10:17.102
from,

00:10:17.202 --> 00:10:19.484
it's usually like a thousand to like three

00:10:19.504 --> 00:10:20.825
thousand, four thousand.

00:10:21.806 --> 00:10:23.105
It's more views than followers,

00:10:23.125 --> 00:10:24.366
which like doesn't always make sense.

00:10:25.845 --> 00:10:27.767
so um i have to find the video

00:10:27.787 --> 00:10:30.288
because it was maybe uh two months ago

00:10:30.308 --> 00:10:31.929
or something so i'm looking back um so

00:10:32.409 --> 00:10:37.815
why'd you do it the the reason why

00:10:37.955 --> 00:10:39.796
so we only have we have like seventy

00:10:39.895 --> 00:10:43.058
plus google reviews and i think there's

00:10:43.099 --> 00:10:46.041
two of them that are one star reviews

00:10:46.120 --> 00:10:49.104
and they're both around uh ones are ones

00:10:49.124 --> 00:10:51.566
about payment and insurance and ones

00:10:51.605 --> 00:10:53.126
around uh

00:10:54.451 --> 00:10:56.033
a twenty-five-hour cancellation policy for

00:10:56.092 --> 00:10:58.234
somebody who scheduled four visits and

00:10:58.394 --> 00:10:59.514
no-show two of them.

00:11:00.595 --> 00:11:01.956
We have some people we see for two

00:11:01.995 --> 00:11:02.956
years, Jimmy, by the way,

00:11:03.235 --> 00:11:04.417
who never late cancel.

00:11:05.057 --> 00:11:06.037
See someone for two years,

00:11:06.076 --> 00:11:07.077
they never late cancel.

00:11:07.378 --> 00:11:09.379
See this other younger person,

00:11:09.918 --> 00:11:11.279
they schedule four visits and they miss

00:11:11.320 --> 00:11:11.679
two.

00:11:11.919 --> 00:11:14.421
They're only coming fifty percent of the

00:11:14.441 --> 00:11:14.721
time.

00:11:16.081 --> 00:11:17.562
But somehow it's our fault, right?

00:11:17.602 --> 00:11:19.464
So I still wrote a nice response on

00:11:19.504 --> 00:11:21.063
Google because you want to write a good

00:11:21.124 --> 00:11:21.825
response to

00:11:22.664 --> 00:11:24.927
for potential patients to also see how you

00:11:25.287 --> 00:11:26.427
react and respond.

00:11:26.447 --> 00:11:26.628
Right.

00:11:26.648 --> 00:11:28.710
So, so, so it is, you know,

00:11:28.929 --> 00:11:31.952
the chat GPT professional version of how I

00:11:31.972 --> 00:11:32.993
would respond, not how,

00:11:33.073 --> 00:11:34.615
not how I would respond verbally on this

00:11:34.654 --> 00:11:35.635
podcast, obviously.

00:11:37.576 --> 00:11:38.378
But you, you asked,

00:11:38.457 --> 00:11:41.200
why did I make a video reel showing

00:11:41.220 --> 00:11:42.922
a screenshot of our one-star Google

00:11:42.942 --> 00:11:43.282
review?

00:11:43.402 --> 00:11:43.981
Why did I do that?

00:11:44.042 --> 00:11:46.764
The reason is because there's so much

00:11:47.004 --> 00:11:49.046
boring, normal content out there.

00:11:50.125 --> 00:11:54.287
And my ideas around content now is almost

00:11:54.326 --> 00:11:58.089
like, how could I surprise, I mean,

00:11:58.129 --> 00:12:00.009
it's a small audience, but even Jimmy,

00:12:00.269 --> 00:12:03.730
Tony, how can I post stuff?

00:12:04.150 --> 00:12:06.552
And when I post stuff, it's like,

00:12:06.652 --> 00:12:08.852
it's meant to be surprising or different

00:12:09.293 --> 00:12:11.273
or a different angle or a curve ball.

00:12:11.613 --> 00:12:13.394
What I mean by that is sometimes I've

00:12:13.433 --> 00:12:16.414
posted videos where I'm driving and it's

00:12:16.434 --> 00:12:17.875
like, I have a phone kind of,

00:12:19.035 --> 00:12:21.116
i have the the video recording me and

00:12:21.157 --> 00:12:22.277
i have the lapel mic that you helped

00:12:22.297 --> 00:12:24.778
me get and i'm talking about physical

00:12:24.817 --> 00:12:27.278
therapy manual therapy what like just

00:12:27.357 --> 00:12:29.798
industry topics like that's different and

00:12:29.818 --> 00:12:31.860
then uh dr ethan berger and i'm one

00:12:31.879 --> 00:12:33.440
of my new hires having a catch in

00:12:33.460 --> 00:12:34.880
central park and you can hear the glove

00:12:34.921 --> 00:12:37.441
pop as we're having a catch and one

00:12:37.461 --> 00:12:38.761
of us is closer to the camera one

00:12:38.802 --> 00:12:40.022
of us is further away from the camera

00:12:40.302 --> 00:12:42.903
like that is so different um

00:12:43.763 --> 00:12:46.583
walking and talking on a on a new

00:12:46.604 --> 00:12:49.684
york city street like we had we had

00:12:49.745 --> 00:12:51.505
thai food and i was like joking like

00:12:51.566 --> 00:12:53.725
i was like ah it's like so hot

00:12:53.826 --> 00:12:54.986
spicy we're leaving the restaurant i was

00:12:55.006 --> 00:12:56.586
like oh my god it was great but

00:12:56.626 --> 00:12:58.307
it was really spicy oh my god right

00:12:58.347 --> 00:12:59.488
so i i hanged it up a little

00:12:59.528 --> 00:13:01.528
bit and we're walking and talking and i'm

00:13:01.548 --> 00:13:02.729
giving by the way i don't know if

00:13:02.749 --> 00:13:04.049
you've seen this so i gave like a

00:13:04.710 --> 00:13:06.971
like a dave portnoy like a like a

00:13:07.010 --> 00:13:08.791
like a food review a few like i

00:13:08.811 --> 00:13:10.032
forget like like eight

00:13:10.591 --> 00:13:12.394
or nine out of whatever I gave it.

00:13:12.953 --> 00:13:14.174
And then I did like last week I

00:13:14.195 --> 00:13:15.496
did like a coffee review.

00:13:15.596 --> 00:13:18.479
So Capital One Bank Capital One now has

00:13:18.499 --> 00:13:21.422
these Capital One cafes and they serve and

00:13:21.442 --> 00:13:22.082
they serve coffee.

00:13:22.503 --> 00:13:23.403
And I made a video.

00:13:23.903 --> 00:13:25.326
We actually should have done it at Capital

00:13:25.385 --> 00:13:25.466
One.

00:13:25.505 --> 00:13:26.626
We left and we did it back in

00:13:26.667 --> 00:13:27.168
our clinic.

00:13:27.988 --> 00:13:29.649
um but i did a post where ethan

00:13:29.668 --> 00:13:31.109
was filming me and i was talking about

00:13:31.129 --> 00:13:32.529
the cappuccino and i was basically saying

00:13:32.549 --> 00:13:34.429
like starbucks is in trouble dunkin donuts

00:13:34.450 --> 00:13:36.471
might be in trouble uh this cappuccino

00:13:36.510 --> 00:13:39.032
from capital one cafe is really good with

00:13:39.052 --> 00:13:40.152
a blind taste test i don't know if

00:13:40.172 --> 00:13:41.732
i would tell the difference between a

00:13:41.773 --> 00:13:44.634
capital one cappuccino versus a starbucks

00:13:44.653 --> 00:13:47.095
cappuccino and it's just like it literally

00:13:47.115 --> 00:13:48.674
has nothing to do with physical therapy

00:13:49.294 --> 00:13:51.375
but it's just like trying to like widen

00:13:51.395 --> 00:13:52.515
the net of like the top of the

00:13:52.535 --> 00:13:55.576
funnel and so the point of posting the

00:13:55.596 --> 00:13:56.977
video about the one-star google review

00:13:57.995 --> 00:14:00.032
is one, it's very different.

00:14:00.972 --> 00:14:03.995
two no one i've never seen it so

00:14:04.034 --> 00:14:05.596
some of the stuff i post it's like

00:14:05.616 --> 00:14:07.538
i'm not modeling it elsewhere i'm trying

00:14:07.557 --> 00:14:09.820
to model what i don't see that i

00:14:09.840 --> 00:14:12.001
think would be unique um sometimes the

00:14:12.062 --> 00:14:14.844
stuff that like is a random video uh

00:14:14.864 --> 00:14:16.144
gets more views and some of the things

00:14:16.184 --> 00:14:17.966
were like that particular like the

00:14:18.046 --> 00:14:19.788
one-star google review i was thinking like

00:14:20.227 --> 00:14:22.549
this might get some legs and like maybe

00:14:22.590 --> 00:14:24.030
got a couple thousand so it's still good

00:14:24.350 --> 00:14:26.533
but it wasn't like viral by any means

00:14:26.952 --> 00:14:28.774
but it's like no practices

00:14:30.250 --> 00:14:32.049
post a video about their one star Google

00:14:32.070 --> 00:14:32.370
reviews.

00:14:32.669 --> 00:14:33.291
They don't own it.

00:14:33.551 --> 00:14:34.770
They don't they don't describe it.

00:14:35.791 --> 00:14:38.270
So I knew that just that regardless of

00:14:38.311 --> 00:14:39.111
how many views it gets,

00:14:39.991 --> 00:14:40.991
I know that's going to be different.

00:14:41.052 --> 00:14:42.432
And I kind of want to teach my

00:14:42.532 --> 00:14:45.432
audience that they're never going to know

00:14:45.472 --> 00:14:46.192
what's coming next,

00:14:46.253 --> 00:14:48.133
if that makes sense from us,

00:14:48.173 --> 00:14:49.493
like they're never going to know what type

00:14:49.533 --> 00:14:50.432
of video.

00:14:50.472 --> 00:14:52.714
Sometimes it's clinical exercise videos or

00:14:52.754 --> 00:14:53.514
manual therapy,

00:14:54.254 --> 00:14:56.754
but sometimes it's like joking and having

00:14:56.815 --> 00:14:58.075
fun with one of our therapists.

00:14:58.134 --> 00:14:58.875
And we're talking about

00:15:00.248 --> 00:15:02.470
olympics we're talking about like with the

00:15:02.490 --> 00:15:05.131
olympics and with um with the world cup

00:15:05.152 --> 00:15:07.293
we were doing like like score predictions

00:15:07.674 --> 00:15:09.216
which is like sports and it's kind of

00:15:09.235 --> 00:15:10.557
tied to physical therapy but not really

00:15:10.576 --> 00:15:11.738
like it's totally like it's more like

00:15:11.758 --> 00:15:13.980
current event type stuff but the point is

00:15:14.039 --> 00:15:15.981
anyone who's following i don't want them

00:15:16.001 --> 00:15:17.182
to be like oh it's going it's always

00:15:17.283 --> 00:15:18.183
it's going to be this type of video

00:15:18.203 --> 00:15:19.404
again this type of video again i want

00:15:19.445 --> 00:15:21.527
it to be new and different the funny

00:15:21.547 --> 00:15:22.668
part is i don't know if people think

00:15:22.707 --> 00:15:24.269
that way i know i don't i look

00:15:24.288 --> 00:15:25.049
at what's next

00:15:25.707 --> 00:15:26.729
I mean,

00:15:26.749 --> 00:15:28.090
social media is designed like a deck of

00:15:28.110 --> 00:15:28.970
cards, right?

00:15:29.009 --> 00:15:30.010
You even swipe and you're like,

00:15:30.030 --> 00:15:30.811
I don't know what's next.

00:15:30.870 --> 00:15:31.331
What's this?

00:15:31.412 --> 00:15:31.851
What's this?

00:15:32.251 --> 00:15:34.614
So I think an organization or an account

00:15:34.653 --> 00:15:36.715
having more than one type and pillar and

00:15:37.195 --> 00:15:39.576
conversation and topic is fine.

00:15:39.596 --> 00:15:41.057
I liked your video because it was the

00:15:41.217 --> 00:15:42.879
opposite of what most people try to do.

00:15:43.438 --> 00:15:45.441
Most people try to tell you a story

00:15:46.201 --> 00:15:47.121
about how great they are.

00:15:47.761 --> 00:15:49.302
And you did not tell a story.

00:15:49.602 --> 00:15:50.844
You did storytelling,

00:15:51.345 --> 00:15:52.284
which there's a difference.

00:15:52.325 --> 00:15:53.306
It sounds like I'm just playing with

00:15:53.326 --> 00:15:53.586
words.

00:15:53.924 --> 00:15:55.706
Like telling a story is like I went

00:15:55.726 --> 00:15:56.567
to the conference.

00:15:56.807 --> 00:15:58.049
There were four hundred fifty people

00:15:58.070 --> 00:15:58.330
there.

00:15:58.570 --> 00:15:59.912
The topics were ABC.

00:16:00.292 --> 00:16:00.812
I had fun.

00:16:01.854 --> 00:16:04.437
Storytelling is let me tell you about this

00:16:04.476 --> 00:16:05.817
person that I met that had the most

00:16:05.878 --> 00:16:07.941
amazing spin on their career.

00:16:08.260 --> 00:16:10.003
This woman does this and this and this.

00:16:10.023 --> 00:16:10.803
That's storytelling.

00:16:11.264 --> 00:16:13.986
You took a thing that most people sweep

00:16:14.027 --> 00:16:14.548
under the rug.

00:16:15.562 --> 00:16:16.222
under the rug.

00:16:16.524 --> 00:16:17.845
I've been in Facebook groups where people

00:16:17.865 --> 00:16:19.626
go, hey, how do you get rid of,

00:16:19.726 --> 00:16:21.729
how do you delete one star reviews?

00:16:21.990 --> 00:16:22.730
And you didn't do that.

00:16:22.750 --> 00:16:23.652
You showed it.

00:16:24.052 --> 00:16:27.716
But what you actually showed was how you

00:16:27.836 --> 00:16:29.798
think, how you act,

00:16:30.099 --> 00:16:31.440
not just your response,

00:16:31.480 --> 00:16:32.881
like your actual text response.

00:16:32.902 --> 00:16:33.702
Like, hey, listen,

00:16:34.215 --> 00:16:35.995
We got a one-star review because this

00:16:36.035 --> 00:16:38.116
wasn't clear that we do this,

00:16:38.496 --> 00:16:39.537
everybody else does that.

00:16:39.716 --> 00:16:41.057
Instead of just saying we're different

00:16:41.077 --> 00:16:42.038
because we're one-on-one and we're

00:16:42.077 --> 00:16:42.879
concierge, you're like,

00:16:43.158 --> 00:16:44.538
we're a little different and that didn't

00:16:44.578 --> 00:16:46.500
come off and this person sort of didn't

00:16:46.519 --> 00:16:47.681
get that and that's why we got the

00:16:47.760 --> 00:16:49.081
one-star review and that was right.

00:16:49.562 --> 00:16:53.082
I took your idea out of physical therapy.

00:16:53.523 --> 00:16:55.063
I helped my brother market his

00:16:56.344 --> 00:16:58.144
professional sound company, weddings,

00:16:58.184 --> 00:17:00.105
corporate events, whatever, anything.

00:17:00.586 --> 00:17:02.067
And I created a carousel

00:17:02.761 --> 00:17:05.102
That lists our first review.

00:17:05.142 --> 00:17:06.022
There we go.

00:17:06.042 --> 00:17:06.762
Look at the influence.

00:17:06.823 --> 00:17:07.982
I love it.

00:17:08.002 --> 00:17:11.042
So this first one says, one-star review.

00:17:11.222 --> 00:17:13.124
Amanda, these guys were terrible.

00:17:13.423 --> 00:17:15.084
We spent six hundred dollars on a wedding

00:17:15.104 --> 00:17:16.604
cake and almost nobody touched it.

00:17:16.824 --> 00:17:18.244
Apparently our guests were too busy

00:17:18.265 --> 00:17:20.644
dancing.

00:17:20.664 --> 00:17:21.525
This is what we do.

00:17:21.964 --> 00:17:24.625
You're the wrong customer for us if you

00:17:24.645 --> 00:17:25.465
want boring,

00:17:25.566 --> 00:17:28.226
formal harp classical music in the

00:17:28.247 --> 00:17:28.727
background.

00:17:29.207 --> 00:17:30.586
One-star review.

00:17:30.606 --> 00:17:30.987
Jacob,

00:17:31.396 --> 00:17:32.317
Would not recommend.

00:17:32.498 --> 00:17:34.278
Dance floor was completely overcrowded.

00:17:34.318 --> 00:17:34.799
At one point,

00:17:34.819 --> 00:17:36.381
my eighty two year old grandmother was out

00:17:36.401 --> 00:17:36.641
there.

00:17:37.321 --> 00:17:39.702
Make the invisible visible.

00:17:39.843 --> 00:17:40.743
Make your bed.

00:17:40.763 --> 00:17:42.424
Love it.

00:17:42.464 --> 00:17:42.625
Good.

00:17:42.685 --> 00:17:44.047
Kelsey, one star.

00:17:44.386 --> 00:17:46.008
People wouldn't leave the venue.

00:17:46.048 --> 00:17:46.888
Turn the lights on.

00:17:47.348 --> 00:17:48.450
People kept dancing.

00:17:49.351 --> 00:17:49.750
Whoops.

00:17:49.990 --> 00:17:50.971
But what is this community?

00:17:51.011 --> 00:17:52.373
So I saw your thing and I'm like,

00:17:52.633 --> 00:17:54.034
make the ugly pretty.

00:17:54.474 --> 00:17:54.755
Right.

00:17:54.835 --> 00:17:56.415
Or like if you hate because no,

00:17:56.496 --> 00:17:57.537
no one likes the middle.

00:17:58.560 --> 00:17:59.882
The only way you're going to get popular

00:17:59.902 --> 00:18:01.703
in the middle is if you're Amazon or

00:18:01.864 --> 00:18:03.904
Walmart or Corn Flakes.

00:18:04.665 --> 00:18:05.646
This is the last one I'll show.

00:18:05.767 --> 00:18:06.086
Mike.

00:18:07.508 --> 00:18:08.388
Oh, no, sorry.

00:18:08.449 --> 00:18:08.788
Kelly.

00:18:09.150 --> 00:18:11.090
My one-star review for my wedding.

00:18:11.332 --> 00:18:13.133
My husband disappeared for almost two

00:18:13.153 --> 00:18:14.114
hours at our wedding.

00:18:14.554 --> 00:18:15.755
Found him on the dance floor with all

00:18:15.795 --> 00:18:16.615
his college roommates.

00:18:17.436 --> 00:18:18.837
That's what you want.

00:18:18.978 --> 00:18:20.259
I know you think it's all about

00:18:20.358 --> 00:18:23.501
centerpieces and what appetizers you do,

00:18:23.942 --> 00:18:24.541
but it's not.

00:18:24.643 --> 00:18:26.463
And I was trying to communicate that in

00:18:26.483 --> 00:18:27.464
the same style

00:18:27.990 --> 00:18:28.630
as you did.

00:18:28.910 --> 00:18:30.530
So that was the campaign,

00:18:31.050 --> 00:18:33.230
the Instagram carousel.

00:18:33.290 --> 00:18:33.951
My brother looked at it.

00:18:33.971 --> 00:18:35.471
He's like, why would you...

00:18:35.491 --> 00:18:36.412
He saw the first slide.

00:18:36.432 --> 00:18:36.531
I go,

00:18:36.612 --> 00:18:38.153
why would we show off one-star reviews?

00:18:38.192 --> 00:18:39.532
Do I have one-star reviews?

00:18:39.573 --> 00:18:41.973
I go, scroll to the second one.

00:18:42.054 --> 00:18:43.933
And he's like, ah, got it.

00:18:44.034 --> 00:18:46.055
It's telling you who we're not for.

00:18:46.434 --> 00:18:47.895
It's like the steakhouse who did the

00:18:47.996 --> 00:18:50.056
one-star review and put it on all their

00:18:50.076 --> 00:18:50.596
employees,

00:18:50.736 --> 00:18:52.336
the t-shirts on the back of the t-shirts.

00:18:52.376 --> 00:18:53.136
And it said something like,

00:18:53.577 --> 00:18:55.097
You know, the fish here was terrible.

00:18:55.178 --> 00:18:56.558
It's like, we're a steakhouse.

00:18:56.798 --> 00:18:58.118
You want fish, go down the street.

00:18:58.159 --> 00:18:59.759
Like, you have to have a stand.

00:19:00.359 --> 00:19:01.960
Goes back to, like, why people, I think,

00:19:02.000 --> 00:19:03.500
connect with our show is you got to

00:19:03.520 --> 00:19:04.161
have a stand.

00:19:04.560 --> 00:19:05.441
People, you got to make,

00:19:05.721 --> 00:19:07.001
I don't care what your opinion is,

00:19:07.021 --> 00:19:07.981
but you got to have one.

00:19:09.162 --> 00:19:09.902
And I think that's why,

00:19:10.122 --> 00:19:11.063
I think that's why your,

00:19:11.143 --> 00:19:12.823
that's why your content and particular

00:19:12.863 --> 00:19:15.344
reels stood out to me and why I

00:19:15.384 --> 00:19:16.663
think things cut through noise.

00:19:16.683 --> 00:19:18.924
That's right.

00:19:18.964 --> 00:19:19.664
Tony, how we doing?

00:19:19.684 --> 00:19:20.204
Tony, join.

00:19:20.325 --> 00:19:20.884
Tony Mogul.

00:19:20.924 --> 00:19:21.546
Tony on the road.

00:19:21.766 --> 00:19:22.326
Tony on the go.

00:19:22.385 --> 00:19:22.965
That's right.

00:19:24.537 --> 00:19:24.797
Good.

00:19:24.876 --> 00:19:26.438
I was listening to you guys before I

00:19:26.458 --> 00:19:27.958
got called back for my blood work.

00:19:27.978 --> 00:19:30.118
All right.

00:19:30.159 --> 00:19:30.558
Somehow,

00:19:31.019 --> 00:19:33.138
the microphone is buttery smooth with Tony

00:19:33.239 --> 00:19:33.960
as he's driving,

00:19:34.000 --> 00:19:35.299
so just really impressed with the

00:19:35.339 --> 00:19:36.259
technology this morning.

00:19:36.380 --> 00:19:37.019
Oh, wow.

00:19:37.380 --> 00:19:39.601
It's the iPhone XV Pro or iPhone XVII

00:19:39.641 --> 00:19:39.881
Pro.

00:19:39.921 --> 00:19:40.520
Love it.

00:19:42.041 --> 00:19:43.281
You got to have the air conditioning

00:19:43.321 --> 00:19:45.143
turned off, like no lapel mic, nothing?

00:19:46.022 --> 00:19:46.522
Nothing.

00:19:47.163 --> 00:19:49.084
The doctor's office is across the street

00:19:49.124 --> 00:19:50.044
from my clinic, so...

00:19:52.045 --> 00:19:52.845
I literally,

00:19:53.326 --> 00:19:55.506
I literally just got in the car when

00:19:55.546 --> 00:19:57.807
you guys started and I'm here already.

00:19:57.826 --> 00:19:59.288
I like it.

00:19:59.448 --> 00:20:00.667
All right.

00:20:00.728 --> 00:20:04.388
So Dave, you, uh, sort of, um, uh,

00:20:04.409 --> 00:20:07.349
did like a forward tease to you spent

00:20:07.490 --> 00:20:11.010
eight hours on a zoom call with some

00:20:11.050 --> 00:20:12.692
assistance and virtual assistance.

00:20:13.657 --> 00:20:14.679
You know, what's the goal?

00:20:15.019 --> 00:20:16.400
What do you want these people to do?

00:20:16.579 --> 00:20:18.300
You talked about sort of an emotional

00:20:18.441 --> 00:20:18.941
connection,

00:20:19.102 --> 00:20:20.722
like maybe Dave was white knuckling some

00:20:20.742 --> 00:20:21.042
things.

00:20:21.103 --> 00:20:23.584
Maybe we're getting some blood back in the

00:20:23.604 --> 00:20:23.984
knuckles.

00:20:24.005 --> 00:20:24.984
You're letting some things go,

00:20:25.025 --> 00:20:27.207
which I think usually leads to good

00:20:27.227 --> 00:20:27.567
things.

00:20:28.027 --> 00:20:28.728
It's simple to do.

00:20:28.768 --> 00:20:29.407
It's not easy.

00:20:29.627 --> 00:20:30.429
What's going on there?

00:20:31.856 --> 00:20:32.076
Yeah,

00:20:32.116 --> 00:20:34.881
so using this US based company that finds

00:20:34.941 --> 00:20:37.163
folks in Costa Rica that vets them and

00:20:37.544 --> 00:20:41.448
interviews them to place them virtually as

00:20:41.488 --> 00:20:43.750
the virtual front desk for healthcare

00:20:43.770 --> 00:20:44.872
practices across the US.

00:20:45.553 --> 00:20:47.575
And what they do is they would send

00:20:48.415 --> 00:20:51.338
three video three different email videos

00:20:51.858 --> 00:20:53.200
of like candidates and the candidate

00:20:53.240 --> 00:20:55.883
talking into the camera uh so they sent

00:20:55.923 --> 00:20:58.925
three um i like two of them i

00:20:58.965 --> 00:21:00.867
scheduled two different calls with each of

00:21:00.907 --> 00:21:03.109
them we did like an hour and a

00:21:03.170 --> 00:21:04.891
half this was this was like a month

00:21:04.931 --> 00:21:06.231
ago or something we did like an hour

00:21:06.251 --> 00:21:08.654
and a half interview talk you know just

00:21:08.694 --> 00:21:10.615
like talking and hanging out and like

00:21:10.896 --> 00:21:11.938
obviously interviewing and like

00:21:12.438 --> 00:21:13.558
going through some scripts they would read

00:21:13.578 --> 00:21:14.920
some stuff and all that so it was

00:21:14.980 --> 00:21:17.622
two of these guys and um and they

00:21:17.662 --> 00:21:20.023
live in costa rica and i couldn't like

00:21:20.064 --> 00:21:21.684
i was like i don't like they're both

00:21:21.805 --> 00:21:24.186
great like i for i'm really impressed

00:21:24.207 --> 00:21:25.587
because english is their second language

00:21:25.607 --> 00:21:26.888
they don't have a they don't have a

00:21:26.949 --> 00:21:29.250
significant accent um there's pros and

00:21:29.290 --> 00:21:30.971
cons and these are some things i think

00:21:30.991 --> 00:21:32.973
we'll have to do like another uh maybe

00:21:32.993 --> 00:21:34.094
in three months or six months we'll do

00:21:34.114 --> 00:21:36.836
like another talk or or video about it

00:21:36.855 --> 00:21:39.699
but there's pros and cons around like

00:21:40.724 --> 00:21:42.425
It's less cost for me up front.

00:21:42.546 --> 00:21:45.127
And I am also delegating this.

00:21:45.347 --> 00:21:47.309
And I want to practice and get reps

00:21:47.470 --> 00:21:49.852
of this whole process because I haven't

00:21:49.872 --> 00:21:50.531
fully done it.

00:21:52.032 --> 00:21:52.753
So in the future,

00:21:53.074 --> 00:21:54.575
if these guys don't crush it,

00:21:55.015 --> 00:21:57.136
then maybe we'll just pay more to have

00:21:57.176 --> 00:22:00.479
someone who's Northeast or New York based.

00:22:00.578 --> 00:22:02.160
And maybe they work from home,

00:22:02.299 --> 00:22:03.221
but they're nearby.

00:22:03.240 --> 00:22:05.163
And they know the geography of Manhattan

00:22:05.202 --> 00:22:06.723
and New York City a little bit better.

00:22:07.523 --> 00:22:08.704
So what I'm facing,

00:22:09.045 --> 00:22:12.226
the thing with that is like the starkest

00:22:12.266 --> 00:22:15.287
reality is with trying to teach them they

00:22:15.307 --> 00:22:16.788
have access to go high level.

00:22:16.827 --> 00:22:18.048
So where the leads come in and they

00:22:18.067 --> 00:22:19.189
can do calls out of it and they

00:22:19.209 --> 00:22:20.710
can do text and emails out of it

00:22:21.009 --> 00:22:22.990
through our six four six New York City

00:22:23.029 --> 00:22:24.151
local area code number.

00:22:24.711 --> 00:22:26.132
So it looks like a local person.

00:22:26.971 --> 00:22:30.074
uh local office and they have access to

00:22:30.094 --> 00:22:31.615
our medical records so they're learning

00:22:31.634 --> 00:22:33.836
that like how to schedule a patient and

00:22:34.155 --> 00:22:36.176
how to input all the pieces of like

00:22:36.297 --> 00:22:37.738
the contact information that we need like

00:22:38.238 --> 00:22:40.219
date of birth street address phone number

00:22:40.940 --> 00:22:43.020
um email address patient's first and last

00:22:43.060 --> 00:22:44.701
name obviously all that type of stuff the

00:22:45.962 --> 00:22:48.743
the biggest thing that i uh knew about

00:22:48.824 --> 00:22:50.684
recently but i it's like until you're

00:22:50.704 --> 00:22:52.445
really in it you don't realize it is

00:22:52.526 --> 00:22:55.188
the logistical challenge of not just

00:22:56.084 --> 00:22:57.925
scheduling uh you're on the phone with a

00:22:57.965 --> 00:22:59.326
new patient and it's like hey is this

00:22:59.366 --> 00:23:01.628
for our midtown manhattan office or a home

00:23:01.648 --> 00:23:03.810
visit and then it's like if they won't

00:23:04.010 --> 00:23:05.333
they say home visit where we're still

00:23:06.594 --> 00:23:08.355
mostly home visits um

00:23:09.243 --> 00:23:11.846
Then the person who's in Costa Rica also

00:23:11.865 --> 00:23:13.426
has to pull up Google Maps and say,

00:23:13.507 --> 00:23:14.106
okay, let's see.

00:23:14.367 --> 00:23:16.868
There's a patient, Marie, at two p.m.

00:23:17.630 --> 00:23:18.851
And what's her street address?

00:23:19.330 --> 00:23:21.413
And then if you want a time before

00:23:21.452 --> 00:23:22.012
two p.m.,

00:23:22.333 --> 00:23:24.894
it needs to be twelve thirty to one

00:23:24.934 --> 00:23:26.776
thirty so that there's like a twenty three

00:23:26.836 --> 00:23:28.758
to thirty minute gap with commuting or

00:23:28.798 --> 00:23:30.199
walking, depending on location.

00:23:30.219 --> 00:23:31.640
Right.

00:23:32.039 --> 00:23:33.121
not only do they have to use go

00:23:33.141 --> 00:23:35.242
high level for the phone call and to

00:23:35.262 --> 00:23:36.864
capture the lead and it records the phone

00:23:36.903 --> 00:23:38.944
call for quality assurance and training,

00:23:38.965 --> 00:23:39.986
all that type of stuff, which is cool.

00:23:40.906 --> 00:23:42.367
They're in our medical record as well.

00:23:42.788 --> 00:23:44.849
And then they also will need just

00:23:44.990 --> 00:23:45.931
traditional Google maps.

00:23:46.111 --> 00:23:48.573
And that's a lot of what we covered

00:23:48.593 --> 00:23:48.972
yesterday.

00:23:49.093 --> 00:23:51.095
And to say it out loud,

00:23:51.134 --> 00:23:52.855
doesn't sound that it's like, yeah, okay.

00:23:52.915 --> 00:23:53.616
That makes sense.

00:23:53.636 --> 00:23:54.377
Like I think most people,

00:23:54.397 --> 00:23:55.557
if they use Google maps or whatever,

00:23:55.598 --> 00:23:57.059
like Apple maps, like it makes sense.

00:23:57.079 --> 00:23:57.160
Um,

00:23:58.386 --> 00:23:59.627
But if you're trying to teach that

00:24:00.008 --> 00:24:03.431
logistically over a video call,

00:24:03.971 --> 00:24:04.711
it's challenging.

00:24:04.811 --> 00:24:06.252
And I'll kick it back over to you

00:24:06.272 --> 00:24:06.473
guys.

00:24:06.493 --> 00:24:08.615
But the one thing what happened was I

00:24:08.714 --> 00:24:09.875
used someone from my network.

00:24:09.915 --> 00:24:12.117
So they knew it was a mock call

00:24:12.157 --> 00:24:12.578
yesterday.

00:24:12.798 --> 00:24:14.920
One of them did like a mock call

00:24:14.940 --> 00:24:15.701
to call this number.

00:24:15.800 --> 00:24:16.402
And it was, you know,

00:24:16.422 --> 00:24:17.583
it's like it's like a call.

00:24:18.883 --> 00:24:20.084
like a family member so i was like

00:24:20.163 --> 00:24:21.683
it's a mock call but they were still

00:24:21.703 --> 00:24:22.904
kind of like nervous and it was good

00:24:22.924 --> 00:24:25.266
because it was one virtual assistant was

00:24:25.286 --> 00:24:26.826
doing the call the other virtual assistant

00:24:26.846 --> 00:24:28.567
was watching and i'm watching so i'm

00:24:28.627 --> 00:24:30.788
watching and listening how this goes and

00:24:30.808 --> 00:24:32.710
the virtual assistant that was doing the

00:24:32.730 --> 00:24:34.671
call did a pretty good job with the

00:24:34.711 --> 00:24:34.911
call

00:24:36.005 --> 00:24:37.805
then booked like here's a slot that was

00:24:37.825 --> 00:24:39.346
already taken and then booked this patient

00:24:39.365 --> 00:24:41.046
right on top and both of these were

00:24:41.086 --> 00:24:42.746
home visits in two different areas so it's

00:24:42.786 --> 00:24:44.445
like so then we had to like that

00:24:44.486 --> 00:24:46.047
was one of the things we reviewed after

00:24:46.086 --> 00:24:48.166
the call which was like hey like check

00:24:48.186 --> 00:24:50.166
this person's street address in google

00:24:50.186 --> 00:24:51.607
maps okay now map it with the street

00:24:51.627 --> 00:24:55.248
address and and he's like oh there's i

00:24:55.268 --> 00:24:56.749
didn't give like a commute time or

00:24:56.769 --> 00:24:58.608
whatever sorry so it's like it's like oh

00:24:58.648 --> 00:25:01.509
my gosh like um again pros and cons

00:25:01.568 --> 00:25:02.769
it would be easier if it was someone

00:25:03.029 --> 00:25:04.529
local um but

00:25:06.006 --> 00:25:09.186
We're getting through it and it's a

00:25:09.247 --> 00:25:09.826
process.

00:25:10.666 --> 00:25:12.147
And right after this,

00:25:12.167 --> 00:25:13.188
I'm going to be back on Zoom with

00:25:13.208 --> 00:25:16.689
them as much support and coaching and

00:25:16.729 --> 00:25:17.769
mentoring that they need.

00:25:18.690 --> 00:25:20.650
And then we're going to be measuring the

00:25:20.690 --> 00:25:22.010
conversion rates of both of them.

00:25:22.451 --> 00:25:24.891
And I'll probably just take whoever has

00:25:25.571 --> 00:25:26.771
the way better conversion rate.

00:25:26.951 --> 00:25:29.113
And then if they are similar in the

00:25:29.133 --> 00:25:29.272
next

00:25:30.313 --> 00:25:33.155
two three weeks or whatever then um maybe

00:25:33.336 --> 00:25:35.017
i just say to the company like i

00:25:35.057 --> 00:25:36.479
want to use both of them and like

00:25:36.499 --> 00:25:39.862
they alternate days or um it pushes me

00:25:39.922 --> 00:25:41.843
to get more marketing and leads and phone

00:25:41.863 --> 00:25:45.846
calls coming in um to maybe hire both

00:25:45.866 --> 00:25:47.448
of them or keep both of them so

00:25:47.488 --> 00:25:49.891
that's kind of where i'm at that's that's

00:25:49.911 --> 00:25:52.673
the stuff that i get excited about like

00:25:52.772 --> 00:25:55.635
i love doing that drill

00:25:56.451 --> 00:25:59.294
I love taking the opportunity to like see

00:25:59.334 --> 00:26:00.494
the system,

00:26:00.694 --> 00:26:02.497
figure out where the gaps are in the

00:26:02.537 --> 00:26:03.057
system.

00:26:03.137 --> 00:26:03.798
So like you said,

00:26:04.278 --> 00:26:05.619
maybe it's something you're not thinking

00:26:05.660 --> 00:26:07.561
about that like, oh yeah,

00:26:07.701 --> 00:26:11.046
I need to work in the time differential

00:26:11.105 --> 00:26:13.028
for commute time between appointments.

00:26:14.102 --> 00:26:16.623
I feel like when a therapist is sitting

00:26:16.663 --> 00:26:18.964
there working for somebody else treating

00:26:19.005 --> 00:26:21.026
patients and they're like, oh,

00:26:21.046 --> 00:26:21.806
I'm so pissed.

00:26:21.846 --> 00:26:23.507
I got to start my own business.

00:26:24.208 --> 00:26:26.509
They're not excited about that stuff,

00:26:26.709 --> 00:26:27.128
you know,

00:26:27.348 --> 00:26:28.930
and that's the difference between somebody

00:26:28.970 --> 00:26:31.811
who embraces business versus somebody

00:26:31.852 --> 00:26:34.073
who's resentful when they go into business

00:26:34.093 --> 00:26:34.854
for themselves.

00:26:35.314 --> 00:26:35.554
Like,

00:26:35.834 --> 00:26:38.434
I love the logistics of figuring out how

00:26:38.455 --> 00:26:39.756
to make things more efficient.

00:26:39.935 --> 00:26:41.936
I probably like it more than treating

00:26:41.977 --> 00:26:42.438
patients.

00:26:43.218 --> 00:26:45.519
I could sit and work through that drill,

00:26:45.578 --> 00:26:49.162
then figure out how do I operationalize

00:26:49.221 --> 00:26:49.362
it,

00:26:49.781 --> 00:26:53.263
proceduralize it so that I can then teach

00:26:53.364 --> 00:26:56.405
it more consistently to future new hires.

00:26:57.105 --> 00:26:57.445
You know,

00:26:57.486 --> 00:26:59.928
like those to me are the exciting parts

00:26:59.968 --> 00:27:00.647
of business,

00:27:01.228 --> 00:27:02.909
but I still think too many therapists are

00:27:02.949 --> 00:27:03.390
like, no,

00:27:03.410 --> 00:27:04.750
I'm going into business so I can treat

00:27:04.770 --> 00:27:06.491
patients the way I want to treat patients.

00:27:06.751 --> 00:27:07.892
It's not about that.

00:27:08.452 --> 00:27:08.972
Yeah.

00:27:10.111 --> 00:27:12.251
Jimmy, you're muted.

00:27:12.271 --> 00:27:12.412
Sorry.

00:27:18.154 --> 00:27:21.537
Oh, maybe I'm muted.

00:27:21.557 --> 00:27:21.936
Keep going.

00:27:21.977 --> 00:27:22.537
I'm going to reset mine.

00:27:22.596 --> 00:27:28.920
Hey, can you hear me?

00:27:29.660 --> 00:27:30.020
Am I good?

00:27:30.040 --> 00:27:30.221
All right.

00:27:30.240 --> 00:27:31.961
Paul chiming in saying learning the art of

00:27:32.021 --> 00:27:34.021
scheduling based on geography and buffer

00:27:34.061 --> 00:27:35.262
time is definitely difficult.

00:27:35.583 --> 00:27:36.523
It is simple to do.

00:27:38.740 --> 00:27:39.921
Simple does not mean easy.

00:27:40.040 --> 00:27:41.442
It's simple because you have a ton of

00:27:41.461 --> 00:27:42.541
context, right?

00:27:43.462 --> 00:27:45.523
I took classes in high school, actually,

00:27:45.663 --> 00:27:46.904
in technical writing.

00:27:47.164 --> 00:27:48.306
And I did it because I was like,

00:27:48.586 --> 00:27:49.686
this looks easy.

00:27:50.027 --> 00:27:51.067
This is a layup course.

00:27:51.367 --> 00:27:51.948
Turned out,

00:27:52.188 --> 00:27:55.950
the first assignment was type out how to

00:27:55.990 --> 00:27:57.991
make a peanut butter and jelly sandwich.

00:27:58.372 --> 00:28:00.333
Something, I don't know, five,

00:28:00.373 --> 00:28:01.233
six-year-old can do.

00:28:01.834 --> 00:28:02.835
And obviously,

00:28:02.855 --> 00:28:04.035
if you've ever done this exercise,

00:28:04.055 --> 00:28:04.996
it's a great exercise.

00:28:05.776 --> 00:28:07.897
The teacher in high school, Mr. Mooney,

00:28:07.917 --> 00:28:08.498
was awesome.

00:28:09.352 --> 00:28:11.372
He took all of our papers and had

00:28:11.412 --> 00:28:13.192
a jar of peanut butter and jelly and

00:28:13.212 --> 00:28:16.173
bread and did exactly what we said.

00:28:16.252 --> 00:28:17.753
He's like, take the knife.

00:28:17.794 --> 00:28:18.973
And he grabbed the knife and walked out

00:28:19.013 --> 00:28:19.413
of the room.

00:28:19.453 --> 00:28:20.713
I didn't know where to take it.

00:28:20.794 --> 00:28:21.614
You said take the knife.

00:28:22.194 --> 00:28:24.894
So the example there is what you say,

00:28:24.954 --> 00:28:26.914
what someone hears, and what you say,

00:28:26.974 --> 00:28:29.435
what someone understands are wildly

00:28:29.476 --> 00:28:29.836
different.

00:28:29.955 --> 00:28:31.195
And you're highlighting, listen,

00:28:31.236 --> 00:28:32.636
this is someone from a different culture

00:28:33.257 --> 00:28:34.396
who is speaking in their different

00:28:34.457 --> 00:28:34.936
language.

00:28:35.750 --> 00:28:36.971
And the thing that you're asking them to

00:28:37.011 --> 00:28:38.432
do is sort of complicated.

00:28:38.452 --> 00:28:40.294
You know, it's not like to Dave, again,

00:28:40.374 --> 00:28:46.419
this is a leg is fairly easy to

00:28:46.459 --> 00:28:47.779
lock it in.

00:28:47.799 --> 00:28:48.119
You know,

00:28:48.140 --> 00:28:49.601
the reason you're spending hours doing

00:28:49.621 --> 00:28:49.780
this,

00:28:49.800 --> 00:28:51.041
if you lock this in and you figure

00:28:51.061 --> 00:28:53.584
it out, it could be a complete lever,

00:28:53.663 --> 00:28:54.124
you know,

00:28:54.163 --> 00:28:56.306
gigantic leverage to not have to do this.

00:28:56.586 --> 00:28:58.326
If you know what's being done, right.

00:28:58.826 --> 00:29:00.749
You can move on to higher level tasks,

00:29:01.068 --> 00:29:02.589
whatever those might be in your business.

00:29:02.609 --> 00:29:03.711
So simple, but not easy.

00:29:04.866 --> 00:29:06.548
you know what i wonder i i know

00:29:06.607 --> 00:29:08.210
i kind of missed some of that conversation

00:29:08.269 --> 00:29:10.531
but talking about virtual assistants and

00:29:10.612 --> 00:29:13.673
outsourcing could somebody is there a

00:29:13.753 --> 00:29:15.976
world where somebody like jimmy and i

00:29:15.996 --> 00:29:17.857
don't know jimmy's exact position right

00:29:17.917 --> 00:29:21.259
now at prompt but like we always you

00:29:21.299 --> 00:29:22.862
and i and the three of us think

00:29:22.882 --> 00:29:24.883
about outsourcing like i'm going to hire a

00:29:25.663 --> 00:29:27.444
person to be my virtual reception

00:29:28.226 --> 00:29:31.166
could jimmy hire a virtual assistant to do

00:29:31.227 --> 00:29:34.528
part of his prompt work so that he

00:29:34.548 --> 00:29:38.568
could then you know multiply himself to

00:29:38.648 --> 00:29:41.369
potentially do other things more things we

00:29:41.410 --> 00:29:43.351
know during during covid there are people

00:29:43.391 --> 00:29:45.411
that had two and three virtual jobs that

00:29:45.431 --> 00:29:46.391
nobody knew about like it just makes sense

00:29:46.411 --> 00:29:47.152
did you hear about there was like a

00:29:47.172 --> 00:29:48.632
guy this is years ago this is this

00:29:48.652 --> 00:29:53.493
is more than six seven eight years ago

00:29:55.730 --> 00:29:57.771
before virtual this and virtual that some

00:29:57.811 --> 00:30:01.814
accountant hired some guy from asia to do

00:30:01.854 --> 00:30:03.474
his job and he just paid him a

00:30:03.515 --> 00:30:05.316
percentage of his salary and the guy was

00:30:05.336 --> 00:30:07.757
like so the guy essentially promoted

00:30:07.797 --> 00:30:09.798
himself hired someone under from

00:30:10.077 --> 00:30:11.659
underneath him for a portion of his salary

00:30:11.878 --> 00:30:13.819
and then his job is quality control check

00:30:13.839 --> 00:30:16.320
the guy's work so could i do that

00:30:16.340 --> 00:30:17.701
i mean well you've ruined it for me

00:30:17.721 --> 00:30:19.201
now tony because you know people from work

00:30:19.261 --> 00:30:20.442
and now i can't do it they're gonna

00:30:20.462 --> 00:30:22.683
be looking for that but could you uh

00:30:22.804 --> 00:30:24.424
yeah i mean i guess totally

00:30:25.538 --> 00:30:26.980
But aren't you always trying to do that?

00:30:27.000 --> 00:30:29.103
You're always trying to figure out how to

00:30:29.123 --> 00:30:31.144
make your job so optimized that hopefully

00:30:31.164 --> 00:30:32.547
you get promoted.

00:30:33.989 --> 00:30:35.691
You never want to get stuck where

00:30:36.310 --> 00:30:37.392
No, you do?

00:30:37.412 --> 00:30:37.892
I don't know.

00:30:38.491 --> 00:30:39.792
I think we do.

00:30:40.292 --> 00:30:41.574
We've said this before.

00:30:41.594 --> 00:30:42.894
As an entrepreneur,

00:30:43.055 --> 00:30:45.415
I am constantly on the search to put

00:30:45.457 --> 00:30:47.758
myself out of a job because I want

00:30:47.798 --> 00:30:48.999
to replace myself.

00:30:49.419 --> 00:30:51.640
But what we've seen with AI more than

00:30:51.819 --> 00:30:55.321
ever before is the fear of replacement.

00:30:55.342 --> 00:30:57.403
There are people who are viciously

00:30:57.483 --> 00:30:59.585
fighting to protect the job they have,

00:30:59.904 --> 00:31:01.526
to stay in the place they have,

00:31:01.605 --> 00:31:03.326
not to improve, not to move on,

00:31:03.406 --> 00:31:04.327
not to develop.

00:31:05.147 --> 00:31:07.229
and it's it's hard for i think us

00:31:07.249 --> 00:31:10.790
to understand but there's a threat to that

00:31:10.851 --> 00:31:12.570
this is the identity of a lot of

00:31:12.611 --> 00:31:13.951
people and they're like well what do i

00:31:13.991 --> 00:31:16.232
do if i don't do this that's the

00:31:16.272 --> 00:31:20.134
word is identity that's the word if this

00:31:20.414 --> 00:31:22.615
i've seen people over complicate a process

00:31:22.635 --> 00:31:23.976
and i don't know if they're consciously or

00:31:24.016 --> 00:31:27.557
subconsciously doing it defensively well

00:31:27.798 --> 00:31:29.699
only i can do this and i'm like

00:31:29.759 --> 00:31:30.739
if i watch you do it for

00:31:31.068 --> 00:31:31.809
eight hours,

00:31:31.849 --> 00:31:32.951
you're telling me I couldn't figure,

00:31:32.990 --> 00:31:34.692
you are, what are you, a rocket scientist?

00:31:34.711 --> 00:31:34.872
I mean,

00:31:35.452 --> 00:31:37.074
even rocket scientists follow formulas,

00:31:37.134 --> 00:31:39.895
so like, right, it's identity and fear,

00:31:40.517 --> 00:31:42.357
and if you're clinging to that, guys,

00:31:42.518 --> 00:31:45.441
I got toll booth operators, and I've got,

00:31:45.540 --> 00:31:49.703
you know, town criers, elevator operators,

00:31:49.784 --> 00:31:51.465
there used to be someone who stood in

00:31:51.486 --> 00:31:53.207
an elevator with a handle going up and

00:31:53.227 --> 00:31:55.669
down, and you said, third floor,

00:31:55.709 --> 00:31:57.170
children's toys, automotive,

00:31:57.230 --> 00:31:58.791
and they went up, that was their job,

00:31:58.811 --> 00:31:59.652
they knew where stuff was,

00:31:59.672 --> 00:32:00.292
they brought you there,

00:32:00.640 --> 00:32:06.324
That has been replaced by a sign and

00:32:06.344 --> 00:32:06.604
a button.

00:32:06.624 --> 00:32:07.865
Don't be the elevator operator.

00:32:07.904 --> 00:32:09.385
Luckily for my physical therapist,

00:32:09.786 --> 00:32:11.326
obviously when they're treating patients,

00:32:11.586 --> 00:32:12.548
they can't outsource that.

00:32:12.567 --> 00:32:14.469
They can't have some virtual assistant

00:32:14.509 --> 00:32:15.229
helping with that,

00:32:16.490 --> 00:32:19.172
which is a good reminder because probably

00:32:19.211 --> 00:32:20.532
the start of this year, maybe last year,

00:32:20.553 --> 00:32:21.212
at the end of last year,

00:32:21.732 --> 00:32:23.013
I started having my therapist,

00:32:23.354 --> 00:32:25.195
obviously if they're full-time, with us.

00:32:26.076 --> 00:32:28.396
that they sign a no moonlighting,

00:32:28.717 --> 00:32:30.317
basically like it spells out every

00:32:30.377 --> 00:32:31.317
possible, you know,

00:32:31.377 --> 00:32:33.558
virtual and in-person and consulting and

00:32:33.598 --> 00:32:35.160
coaching and counseling and every type of

00:32:35.180 --> 00:32:37.861
word, PT, wellness, health and wellness,

00:32:37.941 --> 00:32:40.122
personal training, you know, any type of,

00:32:41.021 --> 00:32:42.902
treatment or anything adjacent or

00:32:42.961 --> 00:32:45.002
alternative to what we do, uh,

00:32:45.022 --> 00:32:46.643
that they cannot do it.

00:32:46.962 --> 00:32:48.124
So it's, I want them all.

00:32:48.243 --> 00:32:48.544
I want them.

00:32:49.023 --> 00:32:50.144
I want them because I want them to

00:32:50.163 --> 00:32:50.963
be all in with me.

00:32:51.104 --> 00:32:52.825
And because the base salary and the weekly

00:32:52.884 --> 00:32:55.105
performance pay allows them to make a lot

00:32:55.125 --> 00:32:56.826
of money with us so much so that

00:32:56.846 --> 00:32:58.605
they shouldn't need a second job or a

00:32:58.665 --> 00:32:59.205
third job.

00:32:59.465 --> 00:33:00.546
I don't want them to go work for

00:33:00.626 --> 00:33:04.707
Luna or Kins or any other part-time job

00:33:04.727 --> 00:33:05.067
or whatever.

00:33:05.147 --> 00:33:06.488
I want them to be during the

00:33:07.268 --> 00:33:09.849
during the work hours all in on us

00:33:10.550 --> 00:33:12.112
and then sometimes there is still some

00:33:12.132 --> 00:33:14.693
things that they do outside of uh the

00:33:14.733 --> 00:33:16.615
work hours like whether even if even

00:33:16.654 --> 00:33:18.115
they're not responding to emails but we're

00:33:18.155 --> 00:33:19.517
sending them emails or we're sending them

00:33:19.958 --> 00:33:22.440
updates on what's going on with the next

00:33:22.460 --> 00:33:23.721
couple patients that we're booking for

00:33:23.740 --> 00:33:23.901
them

00:33:24.441 --> 00:33:25.701
Or if there's any issues with current

00:33:25.721 --> 00:33:27.622
patients or whatever it might be.

00:33:28.102 --> 00:33:29.962
So that's maybe not for everyone.

00:33:30.063 --> 00:33:32.144
I could see some owners not wanting to

00:33:32.163 --> 00:33:32.503
do that.

00:33:33.443 --> 00:33:34.204
But we've done it.

00:33:34.785 --> 00:33:36.464
And I think it only makes sense for

00:33:36.565 --> 00:33:36.684
us.

00:33:36.724 --> 00:33:38.086
Just, I don't know, maybe it's my style.

00:33:38.105 --> 00:33:39.205
Maybe it's what we offer.

00:33:39.586 --> 00:33:40.866
But if you want to make more and

00:33:40.886 --> 00:33:41.606
treat less,

00:33:42.907 --> 00:33:44.407
the only catch is no moonlighting

00:33:44.468 --> 00:33:44.788
elsewhere.

00:33:44.827 --> 00:33:46.528
Tony, what do you think about that?

00:33:47.790 --> 00:33:50.256
I don't think you can legislate that.

00:33:50.415 --> 00:33:52.378
I think it has to be something they

00:33:52.419 --> 00:33:53.040
want to do.

00:33:53.902 --> 00:33:55.965
And we've always taken the opposite end of

00:33:56.026 --> 00:33:57.087
that bargain.

00:33:57.147 --> 00:33:58.088
We've always said,

00:33:59.423 --> 00:34:01.124
If you find something better, go do it.

00:34:01.724 --> 00:34:05.907
If you wanna pick up PRN because it's

00:34:05.948 --> 00:34:07.528
paying twenty bucks an hour more,

00:34:07.909 --> 00:34:08.449
go do it.

00:34:08.690 --> 00:34:11.552
I will work around that if whenever you're

00:34:11.572 --> 00:34:12.211
ready to leave.

00:34:12.231 --> 00:34:13.813
And I've shared the story with you guys

00:34:13.833 --> 00:34:14.594
that one of my,

00:34:14.713 --> 00:34:16.835
the guy that was running my main clinic,

00:34:16.894 --> 00:34:18.356
my biggest, most profitable,

00:34:18.416 --> 00:34:19.577
most successful clinic,

00:34:20.257 --> 00:34:22.458
he opened his own clinic half a mile

00:34:22.498 --> 00:34:23.099
down the street.

00:34:23.679 --> 00:34:24.661
He, you know,

00:34:25.081 --> 00:34:27.442
and more power to him like that.

00:34:28.103 --> 00:34:31.284
I knew that he didn't have the advantages

00:34:31.324 --> 00:34:31.945
that I had.

00:34:32.605 --> 00:34:34.226
So it was going to be an uphill

00:34:34.266 --> 00:34:35.126
battle for him.

00:34:35.286 --> 00:34:36.367
I was not concerned.

00:34:36.407 --> 00:34:39.349
We went through a blip on the radar

00:34:39.409 --> 00:34:41.949
in regards to lost a bunch of referrals,

00:34:42.471 --> 00:34:43.871
but then built it back up,

00:34:44.612 --> 00:34:46.293
obviously lost our lead clinician,

00:34:46.333 --> 00:34:47.733
but then found a replacement.

00:34:48.637 --> 00:34:49.057
So I mean,

00:34:50.139 --> 00:34:54.059
I just can't imagine somebody signing a

00:34:54.139 --> 00:34:55.360
document that says,

00:34:55.581 --> 00:34:57.820
I won't do these other things.

00:34:58.862 --> 00:35:00.382
I can see somebody who doesn't want to

00:35:00.422 --> 00:35:02.563
do those other things working for you.

00:35:03.342 --> 00:35:05.264
I just don't think you can force them

00:35:05.344 --> 00:35:05.684
into it.

00:35:05.724 --> 00:35:07.925
And then you go through, okay,

00:35:07.965 --> 00:35:09.125
so then what?

00:35:09.204 --> 00:35:10.826
If they don't follow the rules,

00:35:10.865 --> 00:35:11.766
am I going to sue them?

00:35:11.846 --> 00:35:13.007
Am I going to pursue this?

00:35:13.027 --> 00:35:14.907
Who's going to win in that situation other

00:35:14.947 --> 00:35:15.788
than the lawyers?

00:35:16.688 --> 00:35:18.929
uh to me it just not something in

00:35:18.969 --> 00:35:20.849
my nature let me let me let me

00:35:20.929 --> 00:35:23.509
ask this question back to dave in dave's

00:35:23.608 --> 00:35:27.710
native language dave you run you run the

00:35:27.730 --> 00:35:30.690
philadelphia phillies you got a stud are

00:35:30.710 --> 00:35:32.371
they allowed to play in the olympics can

00:35:32.391 --> 00:35:34.251
they go play in the world baseball classic

00:35:34.492 --> 00:35:36.172
why can't and why can't they wouldn't that

00:35:36.192 --> 00:35:39.532
be isn't your job to make them better

00:35:39.853 --> 00:35:42.992
and and make sure that with you they

00:35:43.072 --> 00:35:45.213
understand is the place that they get get

00:35:45.253 --> 00:35:46.253
better in all the ways that

00:35:46.496 --> 00:35:50.077
Your value is not just you know how

00:35:50.097 --> 00:35:51.516
to run Google ads or you know how

00:35:51.536 --> 00:35:53.038
to run Facebook ads and you hand them

00:35:53.577 --> 00:35:54.697
good patients, right?

00:35:54.717 --> 00:35:55.938
Your job is to make them better.

00:35:56.278 --> 00:35:58.559
And wouldn't doing stuff outside of this,

00:35:58.659 --> 00:36:01.079
if they wanted to, I don't have to,

00:36:01.119 --> 00:36:01.860
wouldn't that,

00:36:03.340 --> 00:36:05.061
couldn't that open up possibilities?

00:36:05.280 --> 00:36:06.521
I'll give you a final example.

00:36:06.701 --> 00:36:08.121
Every job I've ever gotten,

00:36:08.541 --> 00:36:09.362
including this one,

00:36:09.661 --> 00:36:12.043
has come from doing this stuff.

00:36:12.242 --> 00:36:14.244
And my one stipulation is I don't have

00:36:14.264 --> 00:36:15.643
to give up the podcast or a live

00:36:15.684 --> 00:36:15.903
stream.

00:36:16.974 --> 00:36:19.614
when I take a full-time job.

00:36:19.635 --> 00:36:20.396
I love you, Jimmy.

00:36:20.735 --> 00:36:23.117
It's a great comparison or analogy,

00:36:23.396 --> 00:36:28.498
but it's actually terrible because the GM

00:36:28.518 --> 00:36:30.599
and the owners of the Philadelphia

00:36:30.639 --> 00:36:32.619
Phillies don't want Bryce Harper to go

00:36:32.679 --> 00:36:33.179
play All-Star.

00:36:34.900 --> 00:36:35.800
They don't want him to play in the

00:36:35.820 --> 00:36:37.262
Olympics or the World Baseball Classic or

00:36:37.282 --> 00:36:39.583
anything because the risk of him being

00:36:39.663 --> 00:36:41.023
hurt outside of wearing a Phillies

00:36:41.083 --> 00:36:41.483
uniform.

00:36:42.063 --> 00:36:43.103
Same thing.

00:36:43.344 --> 00:36:44.804
The Yankees don't want Aaron Judge to play

00:36:44.864 --> 00:36:46.844
in the World Baseball Classic.

00:36:46.864 --> 00:36:48.385
Would it be good for that star and

00:36:48.485 --> 00:36:49.445
their own brand?

00:36:49.505 --> 00:36:50.047
Yes, of course.

00:36:50.067 --> 00:36:51.527
Will they make more brand deals because of

00:36:51.567 --> 00:36:52.628
playing in the World Baseball Classic,

00:36:52.987 --> 00:36:54.228
in the Olympics, or anything else?

00:36:54.728 --> 00:36:57.768
Or any other new tournament that they ever

00:36:57.809 --> 00:36:58.030
make?

00:36:58.489 --> 00:36:59.349
Yes, that's best.

00:36:59.610 --> 00:37:01.110
That is better for the...

00:37:02.110 --> 00:37:05.532
individual star athlete but the decision

00:37:05.552 --> 00:37:07.793
makers that are in so i'm in this

00:37:07.833 --> 00:37:09.713
analogy that you proposed like i'm either

00:37:09.753 --> 00:37:11.134
the gm or the owner of like the

00:37:11.173 --> 00:37:13.353
sports team and you're saying wouldn't i

00:37:13.434 --> 00:37:16.175
want my star player to go play for

00:37:16.195 --> 00:37:18.255
somewhere else okay so what were you

00:37:18.275 --> 00:37:19.956
saying what i'm saying is they do it

00:37:19.976 --> 00:37:21.835
because the because the players are like

00:37:21.896 --> 00:37:24.416
the players are in charge you work for

00:37:24.476 --> 00:37:26.677
them right but the player

00:37:27.898 --> 00:37:27.998
Yeah,

00:37:28.018 --> 00:37:30.159
but the player signs a contract and it's

00:37:30.199 --> 00:37:31.298
like a bunch of things of like,

00:37:31.338 --> 00:37:33.579
if you get hurt while riding a quad

00:37:33.659 --> 00:37:35.800
or, you know, flying a hang glider,

00:37:36.081 --> 00:37:37.820
like your contract could be null and void.

00:37:38.742 --> 00:37:39.922
So there's conditions around it.

00:37:39.981 --> 00:37:41.322
And one of the conditions for us is

00:37:41.563 --> 00:37:42.023
you can't worry.

00:37:42.043 --> 00:37:43.543
Are you worried they're going to get

00:37:43.563 --> 00:37:43.802
injured?

00:37:45.784 --> 00:37:45.824
No.

00:37:46.456 --> 00:37:47.036
No, I'm worried.

00:37:47.137 --> 00:37:47.617
I'm worried.

00:37:47.898 --> 00:37:49.498
I'm worried that when we get a new

00:37:49.559 --> 00:37:52.280
patient like yesterday, this happened.

00:37:52.641 --> 00:37:54.661
We got a new patient from from Atria,

00:37:54.902 --> 00:37:57.543
which is like the most expensive concierge

00:37:57.563 --> 00:37:58.003
practice.

00:37:58.804 --> 00:38:00.364
And we tried to fit them in.

00:38:01.085 --> 00:38:01.365
Actually,

00:38:01.666 --> 00:38:03.507
we had a time either three thirty p.m.

00:38:03.527 --> 00:38:05.327
with with Ethan or six p.m..

00:38:05.728 --> 00:38:07.730
Turns out they chose one thirty.

00:38:08.590 --> 00:38:10.871
p.m today but we would not have been

00:38:10.911 --> 00:38:13.193
able to fit someone in with a part-time

00:38:13.213 --> 00:38:14.375
therapist or someone who was also

00:38:14.454 --> 00:38:16.637
moonlighting elsewhere that therapist dr

00:38:16.697 --> 00:38:19.018
ethan berger who's full-time with us would

00:38:19.079 --> 00:38:21.760
not have the he had someone else at

00:38:21.780 --> 00:38:23.603
like four thirty or something but in terms

00:38:23.643 --> 00:38:26.125
of a home visit he was open and

00:38:26.164 --> 00:38:28.005
willing to see this new person because he

00:38:28.025 --> 00:38:29.668
knows how important it is to me and

00:38:29.708 --> 00:38:30.407
the practice to

00:38:31.168 --> 00:38:32.909
Accept an onboard, a new referral,

00:38:32.989 --> 00:38:35.172
especially when it's from Atria because

00:38:35.192 --> 00:38:36.373
it's one hundred twenty thousand dollars

00:38:36.393 --> 00:38:36.813
to join.

00:38:36.853 --> 00:38:39.315
And these people are our ideal clients.

00:38:39.335 --> 00:38:40.596
Yeah, totally.

00:38:40.615 --> 00:38:42.817
So he he agreed verbally.

00:38:42.856 --> 00:38:44.918
He's like, I could do now like three,

00:38:44.938 --> 00:38:46.940
three thirty or I have this other guy

00:38:46.960 --> 00:38:48.360
and then I could come back and see

00:38:48.380 --> 00:38:49.161
them at six p.m.

00:38:49.943 --> 00:38:52.684
And so if someone was working last night,

00:38:52.724 --> 00:38:54.726
last evening, somewhere else part time,

00:38:55.326 --> 00:38:56.746
that slot would not have been open.

00:38:57.047 --> 00:38:58.889
But it was open because he's all in

00:38:58.909 --> 00:38:59.929
and committed with us.

00:39:00.963 --> 00:39:02.945
So to me, I agree with you now.

00:39:02.965 --> 00:39:03.746
There's a hierarchy.

00:39:03.846 --> 00:39:05.387
It's nine thirteen a.m.

00:39:05.766 --> 00:39:07.248
Technically, the workday has started.

00:39:07.288 --> 00:39:08.889
So Jimmy's full time job is now.

00:39:08.949 --> 00:39:10.530
But I said, listen,

00:39:10.710 --> 00:39:11.992
on days we do live streams,

00:39:12.132 --> 00:39:13.793
I start early and they know I work

00:39:13.833 --> 00:39:14.373
late anyway.

00:39:14.634 --> 00:39:15.976
And they see an alignment between what I

00:39:16.016 --> 00:39:17.936
do here for prom to being in front

00:39:17.976 --> 00:39:18.356
of people.

00:39:18.597 --> 00:39:19.338
So I agree with you.

00:39:19.617 --> 00:39:20.798
If you if you say I'm going to

00:39:20.818 --> 00:39:22.081
play one hundred and sixty two games a

00:39:22.121 --> 00:39:23.161
year and you're like,

00:39:23.240 --> 00:39:24.461
I'm going to dip out in the middle

00:39:24.603 --> 00:39:25.844
to go play in this other thing.

00:39:26.324 --> 00:39:26.985
No, no good.

00:39:27.085 --> 00:39:27.545
Red flag.

00:39:28.083 --> 00:39:30.065
But if there's things that fit outside,

00:39:30.125 --> 00:39:31.085
would that be okay?

00:39:31.126 --> 00:39:32.507
Like what Tony's saying,

00:39:33.507 --> 00:39:37.032
if I don't work Saturdays normally or

00:39:37.092 --> 00:39:37.592
Sundays,

00:39:37.992 --> 00:39:40.114
would that be okay or is that not?

00:39:40.255 --> 00:39:41.976
And if so or not, why?

00:39:44.679 --> 00:39:45.880
They're not working elsewhere on the

00:39:45.900 --> 00:39:46.300
weekends.

00:39:48.161 --> 00:39:50.143
We have weekend opportunities.

00:39:51.088 --> 00:39:53.090
all the time and that a lot of

00:39:53.110 --> 00:39:55.112
the therapists are either out of the city

00:39:55.172 --> 00:39:56.773
at that time when the when the when

00:39:56.793 --> 00:39:59.335
the request comes in like saturday morning

00:39:59.355 --> 00:40:00.835
or sunday morning and the request comes in

00:40:01.175 --> 00:40:03.177
and then i'll text it to my therapist

00:40:03.197 --> 00:40:04.657
or email it to them or whatever and

00:40:04.677 --> 00:40:05.918
they're like out of the city or they're

00:40:05.938 --> 00:40:07.739
already busy and that's fine or they're

00:40:07.800 --> 00:40:08.920
you know a couple there are a couple

00:40:08.940 --> 00:40:10.601
mimosas deep and obviously they're not

00:40:10.621 --> 00:40:11.882
gonna they're not gonna go and treat a

00:40:11.922 --> 00:40:15.865
friend right so sometimes sometimes

00:40:16.085 --> 00:40:18.967
logistically it just doesn't work out um

00:40:19.708 --> 00:40:21.228
historically i was the one that would go

00:40:21.449 --> 00:40:23.028
obviously and do the weekend visits and i

00:40:23.048 --> 00:40:24.768
don't want to do that anymore and so

00:40:25.030 --> 00:40:26.989
sometimes the weekend visits just don't

00:40:27.269 --> 00:40:30.971
occur but they don't occur because they're

00:40:30.990 --> 00:40:32.552
already busy and they didn't have it on

00:40:32.572 --> 00:40:34.791
their schedule and it's like a all of

00:40:34.811 --> 00:40:37.932
a sudden it's like a a prompt request

00:40:38.032 --> 00:40:40.414
for this new patient uh on a weekend

00:40:40.954 --> 00:40:41.173
but

00:40:43.510 --> 00:40:44.512
And if they do it,

00:40:44.592 --> 00:40:45.713
they get a little bit more of a

00:40:45.753 --> 00:40:46.934
bonus, and that's totally up to them.

00:40:46.974 --> 00:40:48.295
It's voluntary for them to say yes or

00:40:48.335 --> 00:40:50.177
no for weekends to work with any of

00:40:50.197 --> 00:40:51.079
these weekend patients.

00:40:52.561 --> 00:40:54.242
But no, it's no moonlighting,

00:40:54.922 --> 00:40:56.025
early mornings, late evenings,

00:40:56.045 --> 00:40:56.505
or weekends.

00:40:57.445 --> 00:40:58.507
Now, full disclosure,

00:40:59.208 --> 00:41:01.369
I'm not the saint that I portray.

00:41:02.871 --> 00:41:04.452
I'm not paying as much as Dave is

00:41:04.492 --> 00:41:04.813
paying.

00:41:05.538 --> 00:41:07.840
I don't have, you know, to me,

00:41:07.960 --> 00:41:10.442
it's an advantage for somebody to go do

00:41:10.501 --> 00:41:12.202
something else because I save on the

00:41:12.242 --> 00:41:15.106
payroll and I'll book them up when they're

00:41:15.126 --> 00:41:15.826
working for me.

00:41:16.947 --> 00:41:20.389
So I can get a lower cost employee,

00:41:20.909 --> 00:41:22.972
give them the freedom to go work at

00:41:23.032 --> 00:41:25.313
PRN or something like that for forty

00:41:25.353 --> 00:41:26.275
percent more.

00:41:26.735 --> 00:41:27.775
They make more money.

00:41:27.996 --> 00:41:29.657
I save more money and we're going to

00:41:29.677 --> 00:41:31.199
see the same volume of patients.

00:41:31.699 --> 00:41:32.699
Plus, again,

00:41:32.760 --> 00:41:34.641
I have the competitive advantage of

00:41:35.599 --> 00:41:37.501
you know there's a fear of okay this

00:41:37.521 --> 00:41:39.202
person's going to build up a caseload go

00:41:39.222 --> 00:41:41.625
take them go do their own business and

00:41:41.664 --> 00:41:44.666
i just lost all of those patients no

00:41:44.706 --> 00:41:47.188
because they can't like i have the

00:41:47.248 --> 00:41:49.952
competitive advantage that i've got the

00:41:49.992 --> 00:41:51.813
equipment i've got the space i've got the

00:41:51.853 --> 00:41:54.394
geography i've got the referrals somebody

00:41:54.474 --> 00:41:57.277
even working for me for ten years

00:41:57.918 --> 00:42:00.318
can't just take all of that and go

00:42:00.378 --> 00:42:02.601
do it on their own they're starting back

00:42:02.641 --> 00:42:04.822
from zero even if they have the patients

00:42:04.842 --> 00:42:07.003
who want to work with them they don't

00:42:07.043 --> 00:42:09.925
have the infrastructure that i have even

00:42:09.965 --> 00:42:12.085
if they build it they can't build it

00:42:12.226 --> 00:42:14.188
for what i am paying for it because

00:42:14.307 --> 00:42:16.188
i built mine twenty years ago it's so

00:42:16.268 --> 00:42:19.510
cheap in today's dollars so like

00:42:20.130 --> 00:42:20.731
Dave,

00:42:21.311 --> 00:42:23.072
one of his people could absolutely walk

00:42:23.112 --> 00:42:25.311
away tomorrow with his best clients and

00:42:25.452 --> 00:42:27.271
you know, he's lost everything.

00:42:27.913 --> 00:42:28.992
They can't do that to me.

00:42:29.072 --> 00:42:30.652
So I could look like the hero and

00:42:30.672 --> 00:42:31.393
be like, Oh,

00:42:31.572 --> 00:42:33.514
I would never make you sign a non-compete.

00:42:33.653 --> 00:42:35.514
I can't believe the owners who would make

00:42:35.534 --> 00:42:36.134
you do that.

00:42:36.733 --> 00:42:36.873
Yeah.

00:42:36.893 --> 00:42:39.315
Because I know that I know that there

00:42:39.335 --> 00:42:40.494
is nothing you could do about it.

00:42:41.394 --> 00:42:41.974
Here we go.

00:42:42.476 --> 00:42:44.195
I don't make people sign a non-compete

00:42:44.255 --> 00:42:44.436
either.

00:42:44.456 --> 00:42:46.115
Okay.

00:42:46.556 --> 00:42:49.757
So what is the conversation around?

00:42:52.614 --> 00:42:53.713
the guardrails, what's on?

00:42:53.735 --> 00:42:54.034
So, I mean,

00:42:54.175 --> 00:42:55.894
there's obviously like a no solicitation

00:42:56.396 --> 00:42:58.356
of patients or referral sources or

00:42:58.376 --> 00:42:59.976
whatever, although those are like,

00:43:00.016 --> 00:43:01.478
obviously the referral sources can kind of

00:43:01.518 --> 00:43:02.777
be fair game or whatever, right?

00:43:03.539 --> 00:43:04.318
In the public domain.

00:43:05.980 --> 00:43:08.521
But in terms of patients or clients that

00:43:09.201 --> 00:43:10.322
are introduced to them through our

00:43:10.382 --> 00:43:11.661
practice, that's part of like,

00:43:11.702 --> 00:43:13.083
I forget if it's three years or five

00:43:13.103 --> 00:43:14.983
years or one year or whatever after

00:43:15.143 --> 00:43:17.925
leaving, but there is a non-solicitation.

00:43:18.505 --> 00:43:20.387
Sometimes therapists have brought patients

00:43:20.427 --> 00:43:22.590
to us through their network.

00:43:22.771 --> 00:43:22.931
Right.

00:43:22.972 --> 00:43:24.353
And then, so then when they leave,

00:43:24.934 --> 00:43:25.335
we have,

00:43:25.396 --> 00:43:26.858
I don't think it's in any agreement,

00:43:26.938 --> 00:43:28.579
but we have like a handshake and a

00:43:28.621 --> 00:43:29.501
gentleman's agreement that,

00:43:29.976 --> 00:43:32.717
If they brought patients in and we charge

00:43:32.737 --> 00:43:33.177
their credit card,

00:43:33.197 --> 00:43:34.739
we handle the receipts and all that,

00:43:35.219 --> 00:43:38.039
then when they leave, you take, please,

00:43:38.139 --> 00:43:39.780
you take your patients that you originally

00:43:39.800 --> 00:43:42.260
brought onto our platform and that we

00:43:42.340 --> 00:43:42.661
build.

00:43:43.521 --> 00:43:44.001
And that's fine.

00:43:44.141 --> 00:43:45.101
I'm not going to fight that.

00:43:45.342 --> 00:43:47.003
Those patients love that therapist and

00:43:47.063 --> 00:43:48.623
they only want to be with that therapist

00:43:48.663 --> 00:43:49.063
anyway.

00:43:50.043 --> 00:43:52.445
So I don't have any leverage there anyway.

00:43:52.485 --> 00:43:54.085
So it's like, yeah, cool, totally fine.

00:43:54.425 --> 00:43:56.465
But then all the... Because also,

00:43:56.505 --> 00:43:56.806
by the way,

00:43:56.846 --> 00:43:58.246
we're going through this right now because

00:43:58.567 --> 00:43:58.987
I mentioned...

00:43:59.806 --> 00:44:02.090
One of my therapists is had resigned and

00:44:02.130 --> 00:44:04.012
he's finishing up this week, this Friday,

00:44:04.032 --> 00:44:05.014
the twenty eighth.

00:44:05.534 --> 00:44:06.956
And so last week and this week,

00:44:08.079 --> 00:44:09.780
Ethan is doing some shadowing with that

00:44:09.800 --> 00:44:12.865
therapist so that that way next week.

00:44:14.291 --> 00:44:15.494
Ethan will just continue with some of

00:44:15.514 --> 00:44:16.894
these patients or Crystal,

00:44:16.914 --> 00:44:18.137
who starts hopefully on Monday,

00:44:18.918 --> 00:44:21.501
as we talked about and agreed to,

00:44:22.061 --> 00:44:24.103
that those patients will have continuity

00:44:24.123 --> 00:44:26.306
of care and continue with us,

00:44:26.967 --> 00:44:28.809
even though that therapist is gone.

00:44:28.909 --> 00:44:29.809
So those are all the patients that

00:44:29.849 --> 00:44:31.833
obviously came through our network,

00:44:31.853 --> 00:44:33.514
relationships, our marketing, all that.

00:44:35.255 --> 00:44:35.436
All right,

00:44:35.456 --> 00:44:37.237
we've got about ten minutes left.

00:44:37.356 --> 00:44:38.817
I think I kicked this to you guys

00:44:39.458 --> 00:44:40.358
in the group chat.

00:44:40.378 --> 00:44:41.639
I don't know if you guys responded,

00:44:41.679 --> 00:44:42.958
because I usually just fling things in the

00:44:42.978 --> 00:44:44.260
group chat, and then they just go away.

00:44:45.400 --> 00:44:47.300
But the idea was, we've done this before,

00:44:48.300 --> 00:44:50.621
a six-pack format or a twelve-pack format.

00:44:51.081 --> 00:44:54.623
One sort of idea, and then we separately,

00:44:54.684 --> 00:44:55.264
privately,

00:44:55.583 --> 00:44:57.724
will bring answers to answer that

00:44:57.764 --> 00:44:58.284
question.

00:44:58.684 --> 00:45:00.146
And the one that I came up with

00:45:00.405 --> 00:45:00.905
was,

00:45:01.646 --> 00:45:02.547
who are the people

00:45:03.411 --> 00:45:04.172
in your neighborhood.

00:45:04.371 --> 00:45:05.612
I can almost hear that children's song.

00:45:05.652 --> 00:45:07.193
Who are the people in your neighborhood?

00:45:07.333 --> 00:45:08.114
In your neighborhood.

00:45:08.914 --> 00:45:10.394
Who are the people in your network,

00:45:10.434 --> 00:45:11.076
in your neighborhood,

00:45:11.115 --> 00:45:13.396
in your community that you should be

00:45:13.436 --> 00:45:14.958
building relationships for referral

00:45:14.998 --> 00:45:15.599
sources?

00:45:16.659 --> 00:45:17.920
And I almost wanted to do it in

00:45:17.940 --> 00:45:21.862
that sort of Instagram real style of like

00:45:21.902 --> 00:45:22.682
a draft board.

00:45:22.802 --> 00:45:23.983
Now that we're getting into football

00:45:24.003 --> 00:45:24.543
season.

00:45:24.864 --> 00:45:26.525
If one of us says physicians,

00:45:26.846 --> 00:45:27.505
that's great.

00:45:27.565 --> 00:45:29.407
That's off the board because I took them.

00:45:29.967 --> 00:45:30.987
Now you've got to go deep.

00:45:31.288 --> 00:45:32.208
Fantasy football is...

00:45:32.505 --> 00:45:34.666
rarely won by first or second round draft

00:45:34.686 --> 00:45:34.967
picks.

00:45:35.067 --> 00:45:36.967
It's won by like the twelfth round.

00:45:37.327 --> 00:45:39.068
You pick the right kicker or something

00:45:39.128 --> 00:45:39.467
weird.

00:45:39.829 --> 00:45:41.148
Because I want people to think

00:45:41.188 --> 00:45:42.068
nontraditionally.

00:45:42.449 --> 00:45:44.469
Like why would you, you know,

00:45:44.530 --> 00:45:46.010
why would you reach out to this type

00:45:46.030 --> 00:45:46.510
of person?

00:45:46.550 --> 00:45:47.590
It's so nontraditional.

00:45:48.271 --> 00:45:50.271
Everybody's competing for the physicians.

00:45:50.351 --> 00:45:52.552
Everybody's sending over Chipotle or

00:45:52.592 --> 00:45:54.373
Panera Bread, right,

00:45:54.534 --> 00:45:56.634
to win over the front desk person in

00:45:56.653 --> 00:45:57.494
the physician's office.

00:45:57.875 --> 00:45:58.474
Okay, great.

00:45:59.639 --> 00:46:01.559
What happens when you open a clinic and

00:46:01.739 --> 00:46:03.420
that physician's office already has

00:46:04.059 --> 00:46:05.181
referral sources set up?

00:46:05.501 --> 00:46:06.521
I'm not saying don't try.

00:46:06.860 --> 00:46:08.181
I'm saying we need to go deeper.

00:46:08.521 --> 00:46:10.742
So the pitch to you guys is either

00:46:10.782 --> 00:46:12.001
next week or on Thursday,

00:46:12.802 --> 00:46:14.123
let's talk about some of those weird

00:46:14.143 --> 00:46:14.643
places.

00:46:14.983 --> 00:46:17.284
And what I want the listeners to walk

00:46:17.304 --> 00:46:20.184
away with and us is like, oh,

00:46:20.445 --> 00:46:21.085
I never thought about it.

00:46:21.304 --> 00:46:22.364
Never thought about it that way.

00:46:22.784 --> 00:46:24.405
Or never thought about to approach this

00:46:24.445 --> 00:46:25.146
type of person.

00:46:26.440 --> 00:46:28.641
check uh check facebook dm that i just

00:46:28.661 --> 00:46:31.041
sent in our group chat i totally forgot

00:46:31.300 --> 00:46:33.121
i totally forgot about this also this

00:46:33.161 --> 00:46:39.083
friday uh we're having a providers uh

00:46:39.103 --> 00:46:42.003
providers collab and referrals drinks

00:46:43.324 --> 00:46:45.664
totally totally totally forgot to mention

00:46:45.724 --> 00:46:47.945
it uh and this is this is a

00:46:47.985 --> 00:46:49.965
test because i it's the end of august

00:46:50.005 --> 00:46:50.945
and there's going to be people that are

00:46:50.965 --> 00:46:51.885
still away and there's a bunch of

00:46:51.925 --> 00:46:53.606
physicians that we invited and most of

00:46:53.626 --> 00:46:55.786
them are what did i mess something up

00:46:56.411 --> 00:46:57.471
No, I love the fact that you're like,

00:46:57.510 --> 00:46:58.791
it's cocktails and mocktails.

00:46:58.871 --> 00:47:00.353
Dave and we've all been talking how

00:47:00.373 --> 00:47:03.713
alcohol doesn't necessarily drive people

00:47:03.753 --> 00:47:06.114
who are twenty-five today.

00:47:06.335 --> 00:47:08.675
These days, people aren't drinking, right?

00:47:08.695 --> 00:47:11.097
So, yeah, mocktails and cocktails on us.

00:47:11.297 --> 00:47:12.717
First round on us.

00:47:12.838 --> 00:47:16.400
Everybody show up.

00:47:16.420 --> 00:47:17.219
Run up the credit card, everybody.

00:47:17.239 --> 00:47:17.960
That's right.

00:47:18.000 --> 00:47:20.360
That's sponsored by Terrence Payne,

00:47:20.382 --> 00:47:20.601
really.

00:47:21.222 --> 00:47:21.402
So,

00:47:22.161 --> 00:47:24.202
that'll maybe be one of my six-pack thing

00:47:24.222 --> 00:47:25.023
that we talk about, but...

00:47:26.501 --> 00:47:28.182
We're testing this now because, again,

00:47:28.202 --> 00:47:28.643
people are away.

00:47:28.664 --> 00:47:29.344
It's in August.

00:47:30.184 --> 00:47:31.226
There's a bunch of people that are like,

00:47:31.306 --> 00:47:31.346
oh,

00:47:31.365 --> 00:47:32.547
I'm in the Hamptons or I'm going to

00:47:32.567 --> 00:47:33.788
be out at the shore or away or

00:47:33.807 --> 00:47:34.068
whatever.

00:47:34.367 --> 00:47:35.088
So this is a test.

00:47:35.188 --> 00:47:36.190
And then we're going to just do more

00:47:36.230 --> 00:47:38.231
of these happy hour drinks and also

00:47:38.251 --> 00:47:39.552
sponsored dinners into the fall.

00:47:40.532 --> 00:47:44.295
But this approach of this physician and PT

00:47:44.996 --> 00:47:45.878
night out kind of thing,

00:47:46.277 --> 00:47:46.838
we're going to do...

00:47:47.699 --> 00:47:50.641
two approaches and it's it's inviting

00:47:50.681 --> 00:47:52.342
physicians and it's also going to be

00:47:52.483 --> 00:47:55.346
obviously invite bringing our pts so

00:47:55.365 --> 00:47:58.369
physicians our pts and also candidates and

00:47:58.409 --> 00:48:00.190
potential pts that we might hire in the

00:48:00.230 --> 00:48:02.952
future to have another touch point of how

00:48:02.972 --> 00:48:04.434
do they interact in the wild how do

00:48:04.454 --> 00:48:06.996
they you know how do they jive with

00:48:07.177 --> 00:48:08.597
our other therapists how do they kind of

00:48:09.018 --> 00:48:10.920
you know act when they think no one's

00:48:10.980 --> 00:48:12.541
looking or whatever like that whole thing

00:48:12.561 --> 00:48:12.942
so it's like

00:48:13.402 --> 00:48:15.463
not all it'll be not only it'll be

00:48:15.643 --> 00:48:18.344
a two for one our staff therapist can

00:48:18.403 --> 00:48:20.284
meet some physicians and referral sources

00:48:20.545 --> 00:48:23.206
um we can try to get patients referred

00:48:23.226 --> 00:48:25.766
to those referrals referral sources or

00:48:26.427 --> 00:48:28.407
physicians and pts can get to meet each

00:48:28.467 --> 00:48:30.268
other as well as we get to hopefully

00:48:30.349 --> 00:48:32.449
invite and meet potential candidates that

00:48:32.489 --> 00:48:34.110
either we've interviewed in the past or

00:48:34.150 --> 00:48:36.231
they're like in our interview process

00:48:36.271 --> 00:48:38.693
right now um so i don't have any

00:48:38.713 --> 00:48:40.873
sponsor for it so hopefully uh

00:48:41.434 --> 00:48:43.655
Hopefully the tab isn't too bad.

00:48:43.675 --> 00:48:43.876
I mean,

00:48:43.916 --> 00:48:45.737
you can see it's it's four fifteen p.m.,

00:48:45.777 --> 00:48:47.038
which is like super early.

00:48:47.498 --> 00:48:49.360
So people are some people are working.

00:48:50.260 --> 00:48:51.280
It's not going to be a big turnout

00:48:51.320 --> 00:48:53.422
compared to seven p.m.

00:48:53.463 --> 00:48:56.985
Free drinks for fifteen to four nineteen

00:48:57.045 --> 00:48:57.085
p.m.

00:48:57.105 --> 00:48:58.025
Everything is free.

00:48:58.045 --> 00:49:01.889
Put it like an asterisk.

00:49:01.909 --> 00:49:02.128
You're like,

00:49:02.208 --> 00:49:05.351
what is the recent social media trend

00:49:05.811 --> 00:49:07.632
where people will do a photo of this?

00:49:08.413 --> 00:49:09.893
their finger and then you've got to zoom

00:49:10.014 --> 00:49:11.775
in on Instagram to see the little text

00:49:11.875 --> 00:49:12.735
between their fingers.

00:49:13.115 --> 00:49:14.577
And that increases engagement.

00:49:14.657 --> 00:49:16.418
It's like I've got I've got a secret.

00:49:16.757 --> 00:49:18.298
And then like the person's fingers like

00:49:18.318 --> 00:49:19.440
this and you've got a zoo.

00:49:20.981 --> 00:49:22.021
You're on the post longer.

00:49:22.081 --> 00:49:23.202
So it shows engagement.

00:49:23.242 --> 00:49:24.003
Yes.

00:49:24.063 --> 00:49:25.264
Yeah, it's a way to hack it.

00:49:25.324 --> 00:49:26.885
I'm sure Instagram will devalue that

00:49:26.925 --> 00:49:27.425
eventually.

00:49:27.465 --> 00:49:28.326
But like for now,

00:49:28.365 --> 00:49:29.365
that's the trend of the week.

00:49:29.405 --> 00:49:31.266
But that'd be great free drinks and you

00:49:31.347 --> 00:49:33.628
zoom in and you're like it's four o'clock

00:49:33.708 --> 00:49:35.170
at four fifteen at Battery Park.

00:49:37.242 --> 00:49:40.784
All right, guys, let's wrap it up.

00:49:40.804 --> 00:49:42.083
I'm just going to say I missed half

00:49:42.103 --> 00:49:43.704
the show, but you guys are awesome.

00:49:43.885 --> 00:49:44.905
I heard the beginning.

00:49:45.505 --> 00:49:47.887
If anybody's still watching, subscribe.

00:49:47.927 --> 00:49:48.748
Go check out P.T.

00:49:48.788 --> 00:49:49.407
Pinecast.

00:49:49.427 --> 00:49:52.528
Go check out Dave Kittle's show.

00:49:53.489 --> 00:49:54.230
And, you know,

00:49:54.250 --> 00:49:56.471
I appreciate all the time and effort all

00:49:56.490 --> 00:49:59.092
three of us put in to making this

00:49:59.112 --> 00:50:03.155
happen twice a week.

00:50:03.215 --> 00:50:03.775
We can't top that.

00:50:03.795 --> 00:50:04.614
That's it.

00:50:04.655 --> 00:50:05.315
That's the part I'm saying.

00:50:06.605 --> 00:50:08.186
simple yeah parting shot all right we'll

00:50:08.206 --> 00:50:09.146
see do you want to do that thing

00:50:09.186 --> 00:50:11.967
on thursday yeah yeah what do you think

00:50:12.007 --> 00:50:14.309
bring four bring as many as you want

00:50:14.369 --> 00:50:17.110
and if someone pulls yours you can't say

00:50:17.150 --> 00:50:18.831
it but i don't want you to invent

00:50:18.851 --> 00:50:20.010
ones on the fly i want them to

00:50:20.030 --> 00:50:21.711
be on your board so force us to

00:50:21.751 --> 00:50:23.333
think early we'll see on thursday we'll

00:50:23.353 --> 00:50:25.273
solve all of all of your referral problems

00:50:25.474 --> 00:50:27.695
all of them will be solved in less

00:50:27.715 --> 00:50:28.215
than an hour

00:50:30.166 --> 00:50:30.447
That's it.

00:50:30.507 --> 00:50:30.706
We're out.

00:50:30.726 --> 00:50:32.148
Boys, what the hell are you doing?

00:50:32.208 --> 00:50:35.010
Follow Tony Meritato on YouTube at Total

00:50:35.050 --> 00:50:36.090
Therapy Solution.

00:50:36.130 --> 00:50:37.130
Find Dave Kittle at

00:50:37.172 --> 00:50:40.353
conciergepainrelief.com and on YouTube at

00:50:40.393 --> 00:50:41.594
The Dave Kittle Show.

00:50:41.875 --> 00:50:45.016
And follow Jimmy McKay at PG Podcasts on

00:50:45.036 --> 00:50:46.177
YouTube, the socials,

00:50:46.277 --> 00:50:48.059
and wherever you binge podcasts you

00:50:48.099 --> 00:50:49.739
pretend are for CEUs.

00:50:50.059 --> 00:50:51.501
And hey, just a reminder,

00:50:51.981 --> 00:50:53.262
none of this was for advice.

00:50:53.302 --> 00:50:54.744
This was for entertainment only.

00:50:55.103 --> 00:50:56.465
Our lawyers say that counts.

00:50:56.545 --> 00:50:57.445
Thanks, Keith.