If Physical Therapy Is for Everyone, Who Are You Actually Talking To?

WEBVTT

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going live broadcasting way too early from

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three separate wi-fi connections it's pt

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breakfast club with tony maritato dave

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kittle and jimmy mckay howdy hey hey happy

00:00:21.510 --> 00:00:23.850
physical therapy month day number one yeah

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what does that mean

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You know what we call that in

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communications is a hashtag holiday.

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And it's cute.

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I'm going to Tony Meritato this.

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What's the point?

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Good question.

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I did a little research because I had

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completely forgotten.

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Of course you do.

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Which is telling, right?

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I'm not surprised you did the research.

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That's what I mean.

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Yeah.

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Well,

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one of the things that ChatGPT said is

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APTA is continuing the PT for future me.

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PT for future me.

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Which look,

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as much as we want to make fun

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and poke,

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i like the idea what i want to

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hear from you guys is is this moving

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us away from what physical therapy has

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always been is this moving us away from

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what physical therapist was originally

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designed to be we were rehab we were

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fixing a problem an injury a stroke a

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brain injury a orthopedic surgery

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Now we're moving into wellness,

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prevention, longevity, health span.

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These are the words that APTA is using.

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And the question is,

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are we deluding ourselves out of the

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profession?

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What are your initial responses?

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I think.

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Gosh,

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I would need to compare physical therapy

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to other types of professions,

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to be honest.

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But again, I've said this before.

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I'll say it again.

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I'll say it ten million more times.

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One of our strengths is that we're so

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wide and broad,

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and one of our weaknesses is we're so

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wide and broad.

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So I'm purely acute care PTs.

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Like, what are you talking about?

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PTs are the future me.

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I'm trying to get you to the bathroom

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right now.

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I'm trying to get you out of the

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hospital in five days or less.

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I don't mind it.

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Like, if you said, like, what's the,

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you know, always, like,

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take the temperature of the world, right?

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Like, health and wellness.

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is at an all-time high, right?

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Not to jump on this would be,

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in my opinion, a giant mistake.

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So I'm not giggling at the idea behind

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PT future me.

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That's the best name you could come up

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with?

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Who says that?

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Who says that?

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It rhymes.

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It rhymes.

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It does,

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but I think the grammar people would be

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like, what?

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What?

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I don't know.

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That was the best name.

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And you know me about names.

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If it's got a dumb name and a

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great idea,

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you reduce the likelihood that people are

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going to say it to someone else.

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Could you imagine two sixty-year-old women

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are sitting on a deck and they're going,

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You know,

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I haven't invested in PT for future me

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lately.

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No, no, no one ever.

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No human being ever says that.

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I guarantee you that meeting came out of

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a committee of of people and we paid

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a lot of money for that name.

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And that name sucks.

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And I will say it right now.

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Well, I don't want to miss my opportunity.

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I was going to say,

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don't call me a wide broad.

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You call me a wide, wide and broad.

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I just wonder,

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and you would know better than me,

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it's always been my impression that APTA's

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core base is academia,

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hospital-based therapists,

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and then the small sliver of outpatient

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private practice doesn't even account for

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a measurable seat at the table, per se.

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In terms of leadership, you mean?

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Just in terms of membership,

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in terms of... I don't know.

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I'm going to look that up.

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So, hey, AI,

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when I'm done with this transcript,

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I want the percentage.

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Are you talking about membership,

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leadership?

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Let's look into those data because I don't

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know if that's true.

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I think a third of them are students.

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That's a big one.

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Okay.

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That's another big one.

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Yeah.

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So, looking at that, to me,

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PT for future me is cash base.

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It's moving outside of all of those

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realms.

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It's not insurance reimbursement.

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It's not hospital.

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It's not acute rehab, inpatient rehab,

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any of that stuff.

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So like, are we kind of, you know,

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again,

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alienating the core that has kept the APTA

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running?

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I don't know.

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I think it could be.

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I think you can have more than one

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message, right?

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Barstool Sports is a good example.

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It's not all about football or bars.

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It's about sports and the many different

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ways it touches people.

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So I don't think that the move is

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necessarily bad.

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I don't know if the APT is equipped

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for it, right?

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Because PT for future me is public facing,

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correct?

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Yeah, yeah, yeah, yeah.

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That's their main campaign.

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Yeah, it's not what they're good at.

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If you need evidence of me proving it's

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not what they're good at,

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just look at the names.

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I think the grammar people would be very

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excited to break down PT for future me.

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So I want to bring Dave into it.

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Dave, we were just saying,

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today is the first day of physical therapy

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month.

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APTA, from my understanding,

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I'm going to research it,

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has a campaign running PT for future me,

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moving the profession toward wellness,

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longevity, prevention,

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What I said to Jimmy, two things,

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and I wanna hear what you have to

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say.

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One is that's moving away from what PT

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has always been.

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PT is about recovery, rehabilitation.

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It's fixing an injury.

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It's bringing a person out of a stroke,

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out of a brain injury.

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If we cut that piece of it off,

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we lose a huge,

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huge element of the profession.

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And is it starting to alienate the real

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base of APTA?

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Like is, and I'm going to research it.

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My understanding was APTA was mostly made

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up of members that are in hospitals,

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that are in academia.

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Jimmy brought up students are a big

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portion of it.

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So like,

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if this is the campaign PT for future

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me, I like the idea.

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I just don't know if it moves us

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that the profession of physical therapy in

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the right direction.

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What do you think Dave?

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I mean,

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I think these campaigns are always going

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to be around something around movement or

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health.

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I was thinking, because, you know,

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we always have our bias of like the

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outpatient or like the orthopedic or neuro

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type of,

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or geriatric type of group of folks,

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not really like necessarily the PEDS

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subset or the acute care subset.

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But when I think of like either home

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visits or brick and mortar,

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I was thinking sarcastically,

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I think the campaign should be

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Get ready to pay out of pocket.

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Meaning, you know,

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the reimbursement and all that.

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Obviously, that would be, you know,

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there might be some comments negatively

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about that.

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I'm just kidding, folks.

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But that's kind of, like,

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at least my reality or the reality of,

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like, a lot of people,

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and there's still a lot of places that

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take insurance.

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But I think it's okay.

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I think maybe in terms of grammar that,

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like,

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I think they're doing it more just for

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simplicity and trying to make it maybe

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like a fifth-grade reading level type of a

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campaign,

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which I think that is always important.

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Fifth-grade reading level is important.

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Don't write it like a fifth grader who

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can't read.

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I know.

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I know.

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But I think maybe they were trying to

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simplify it maybe too much.

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I thought mine was the podcast where you

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drank and then talked about things.

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So Gemini says private practice and

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outpatient settings represent sixty

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percent of.

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There you go.

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clinical and a sixty percent of

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memberships,

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but that includes hospital outpatient.

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It includes physical therapists who own

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their own private practice and independent

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business.

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Hospital based settings represent the

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second largest clinical category.

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These are acute care inpatient and large

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health systems.

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And then academia,

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about eight percent of the membership.

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Right.

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Yeah,

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that's about what I thought it would be.

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But I still think we're comparing apples

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to pears, not oranges.

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They're close.

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Yeah.

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People,

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what are the reasons people belong?

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If you belong,

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if you're going to give the APTA five

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hundred dollars a year and expect five

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hundred dollars of value in terms of,

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well, I gave them five hundred dollars,

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where's my five hundred dollars of

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advocacy?

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You're never going to get that.

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People belong to a professional

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association so they can associate with

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other professionals.

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If that's not valuable to you, don't join.

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And I'm saying that as a member of

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the APTA.

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I just gave this talk to students at

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College of Staten Island.

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We were talking about it from a prompt

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technology perspective and why people

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leave the profession.

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Here is my one take.

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When expectation meets reality,

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that's where friction lies.

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That's when people get angry or frustrated

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or drop off.

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When expectation and reality,

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when the expectation is low but the

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experience is high,

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that's what we call surprise and delight

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in marketing.

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So I think if you go into APTA

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being like,

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all my problems will be solved.

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All my content will be solved.

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That is not on the brochure.

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Those are the people who come in and

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churn, as we call.

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Set better expectations.

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But that starts with taking an assessment

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of what APTA actually is and what they

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actually provide.

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Then communicate that.

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So this could be a...

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Kismet, I think that's the word,

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like a fortunate situation.

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Happenstance.

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Happenstance.

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You guys know today is October first,

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first day of PT Awareness Month.

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I had no idea.

00:10:09.333 --> 00:10:11.475
First day of our twenty eight day

00:10:11.514 --> 00:10:14.394
challenge for publishing more content.

00:10:15.034 --> 00:10:15.355
Dave,

00:10:15.394 --> 00:10:17.816
I want to talk about your response video

00:10:17.895 --> 00:10:20.076
on TikTok to the guy who said you're

00:10:20.336 --> 00:10:22.157
basically don't use the word doctor.

00:10:22.817 --> 00:10:24.681
oh you did a video i was watching

00:10:24.721 --> 00:10:27.505
it this morning um nice because that was

00:10:27.546 --> 00:10:29.087
like uh it was like a week and

00:10:29.107 --> 00:10:32.514
a half two weeks ago so really yep

00:10:32.533 --> 00:10:34.136
it just showed up on my tick tock

00:10:34.157 --> 00:10:34.938
feed this morning

00:10:35.889 --> 00:10:37.171
Which I'd like to point out,

00:10:37.490 --> 00:10:39.652
understand the physics of some of these

00:10:39.692 --> 00:10:40.231
platforms.

00:10:40.672 --> 00:10:41.772
And we can get into the nitty gritty.

00:10:42.052 --> 00:10:43.192
I'll share some screenshots.

00:10:43.393 --> 00:10:44.253
Tony's got them too,

00:10:44.594 --> 00:10:46.234
where something is nothing, nothing,

00:10:46.274 --> 00:10:47.335
nothing, nothing, nothing.

00:10:47.414 --> 00:10:47.815
Boom.

00:10:48.274 --> 00:10:50.155
So I know you posted that a week

00:10:50.176 --> 00:10:50.796
ago, two weeks ago.

00:10:50.816 --> 00:10:52.256
You just said, I never saw it.

00:10:52.297 --> 00:10:53.417
And I'm pretty connected with you.

00:10:54.057 --> 00:10:55.898
Doesn't mean it doesn't pop.

00:10:56.817 --> 00:10:59.239
Yeah, but before we move on,

00:10:59.339 --> 00:11:04.200
so back to APTA, they have a hashtag,

00:11:04.240 --> 00:11:06.620
PT for me is what they want you

00:11:06.660 --> 00:11:08.322
to use when you're posting content and

00:11:08.361 --> 00:11:10.261
anything related to this month.

00:11:10.981 --> 00:11:13.023
Consumer member toolkits,

00:11:13.062 --> 00:11:16.004
they have graphics, sample social copy,

00:11:16.144 --> 00:11:18.365
infographics, press release material,

00:11:18.424 --> 00:11:19.485
patient education,

00:11:20.125 --> 00:11:21.725
and life stage fact sheet.

00:11:22.813 --> 00:11:26.937
um they have october tenth is global pt

00:11:26.999 --> 00:11:31.322
day of service and national media exposure

00:11:31.383 --> 00:11:33.524
they're going on the today show on october

00:11:33.605 --> 00:11:35.206
ninth in new york dave you should go

00:11:35.246 --> 00:11:38.169
down there stand up i want to go

00:11:38.529 --> 00:11:39.792
i want to go and i want to

00:11:39.812 --> 00:11:41.592
bring a megaphone that's my idea and

00:11:41.633 --> 00:11:43.394
anybody wants to come with me i'll buy

00:11:43.414 --> 00:11:44.897
the megaphone you bring the bagels

00:11:46.197 --> 00:11:47.899
my wife and i were down my wife

00:11:47.938 --> 00:11:49.559
and i were down at the today show

00:11:49.600 --> 00:11:51.520
like waving and trying to get their

00:11:51.541 --> 00:11:54.741
attention i want to see dave and mini

00:11:54.782 --> 00:11:57.104
dave out there so i've got some thoughts

00:11:57.344 --> 00:11:59.625
right like a toolkit is a great first

00:11:59.664 --> 00:12:01.024
step and i will tell you from the

00:12:01.046 --> 00:12:02.326
guy who's been in a lot of marketing

00:12:02.365 --> 00:12:04.807
boardrooms that is the thing that comes

00:12:04.947 --> 00:12:08.048
out well what can we do we can

00:12:08.089 --> 00:12:09.809
just find a cool a toolkit and let

00:12:09.830 --> 00:12:11.711
people know it's there the toolkit

00:12:13.200 --> 00:12:14.741
is a C plus, right?

00:12:14.782 --> 00:12:16.283
The people who are actually going to use

00:12:16.322 --> 00:12:18.306
it know how to make better content than

00:12:18.326 --> 00:12:18.546
that.

00:12:18.765 --> 00:12:20.086
That's what this challenge is about.

00:12:20.368 --> 00:12:21.849
Being crappy, being better.

00:12:22.068 --> 00:12:22.870
It's through reps.

00:12:22.929 --> 00:12:24.231
It's not by repeating a toolkit.

00:12:24.432 --> 00:12:24.851
But listen,

00:12:25.072 --> 00:12:28.937
doing the toolkit is a B plus effort,

00:12:29.397 --> 00:12:30.337
C plus deliverable.

00:12:30.739 --> 00:12:32.760
What would be an A plus deliverable

00:12:33.640 --> 00:12:34.881
is if they hired Tony, Jimmy,

00:12:34.902 --> 00:12:36.621
and Dave to go to a state chapter,

00:12:36.923 --> 00:12:38.763
and they gave us PTs and locked them

00:12:38.783 --> 00:12:39.663
in a room for eight hours,

00:12:39.884 --> 00:12:41.524
and we did your twenty-eight day challenge

00:12:41.764 --> 00:12:44.365
in eight hours and held their hand and

00:12:44.405 --> 00:12:45.687
said, you will click this,

00:12:46.506 --> 00:12:47.888
you will stand in front of this camera,

00:12:48.107 --> 00:12:49.168
you will read this,

00:12:49.248 --> 00:12:50.408
you will record this video.

00:12:50.808 --> 00:12:51.408
Repetition.

00:12:51.549 --> 00:12:52.090
Ironically,

00:12:52.830 --> 00:12:54.671
reading a toolkit about how to do PT

00:12:54.931 --> 00:12:56.451
doesn't get people to do PT.

00:12:57.133 --> 00:12:59.214
We need someone to go in person,

00:12:59.234 --> 00:12:59.974
as Dave would say,

00:13:00.354 --> 00:13:01.634
and put hands on them and say,

00:13:01.914 --> 00:13:03.535
do this, I will teach you.

00:13:03.696 --> 00:13:08.018
Otherwise, they won't.

00:13:08.118 --> 00:13:08.378
Yeah.

00:13:08.437 --> 00:13:08.477
C,

00:13:08.498 --> 00:13:11.318
C plus delivery on the ABTA's content that

00:13:11.339 --> 00:13:12.419
they provide for practice owners.

00:13:12.460 --> 00:13:13.279
And no offense to them,

00:13:13.299 --> 00:13:14.681
because at least they're trying to help.

00:13:14.980 --> 00:13:15.480
Yes.

00:13:15.520 --> 00:13:18.501
But to expand more off of what Jimmy's

00:13:18.522 --> 00:13:19.062
saying is like,

00:13:20.062 --> 00:13:23.764
the content that gets the most attention

00:13:24.065 --> 00:13:26.525
or that gets the most attention

00:13:27.844 --> 00:13:30.085
clicks or shares is like what Tony does,

00:13:30.125 --> 00:13:32.066
where it's for a specific avatar,

00:13:32.086 --> 00:13:32.966
a specific person.

00:13:33.426 --> 00:13:35.447
So Tony's not gonna grab the APTA's

00:13:35.966 --> 00:13:38.668
graphics and say, and just repost it,

00:13:39.248 --> 00:13:40.109
which by the way, I think,

00:13:41.638 --> 00:13:42.678
ABT is trying to help,

00:13:43.099 --> 00:13:45.179
but this would be like the lazy way

00:13:45.220 --> 00:13:46.279
of marketing where you're just like,

00:13:46.480 --> 00:13:47.500
you put up a graphic and it's like,

00:13:47.520 --> 00:13:49.322
we can help shoulder pain,

00:13:49.402 --> 00:13:51.962
stroke patients, runners, knee pain.

00:13:52.562 --> 00:13:54.823
And then it doesn't connect with anyone.

00:13:55.304 --> 00:13:56.884
Whereas Tony does something about,

00:13:57.706 --> 00:13:58.166
there you go.

00:13:58.186 --> 00:13:58.666
What does it say?

00:13:58.706 --> 00:14:00.586
Physical therapy is for everyone.

00:14:00.767 --> 00:14:04.109
Is for everyone across all life stages,

00:14:04.288 --> 00:14:06.370
all ages, all abilities.

00:14:06.450 --> 00:14:08.410
Physical therapy helps people.

00:14:08.971 --> 00:14:10.312
And then it goes through everything.

00:14:10.788 --> 00:14:10.947
Now,

00:14:11.048 --> 00:14:11.807
if you were going to make an ice

00:14:11.847 --> 00:14:12.708
cream flavor for everybody,

00:14:12.729 --> 00:14:14.730
you would call it mayonnaise-flavored ice

00:14:14.769 --> 00:14:16.750
cream because it would check all the boxes

00:14:16.811 --> 00:14:19.471
except no one wants it.

00:14:19.672 --> 00:14:20.831
And that's why when you go into an

00:14:21.552 --> 00:14:22.153
ice cream shop,

00:14:22.413 --> 00:14:23.933
do you want a cup or a cone?

00:14:23.953 --> 00:14:25.014
Do you want a small, medium, or large?

00:14:25.053 --> 00:14:26.575
And then there's ten or twenty or whatever

00:14:26.595 --> 00:14:27.174
different flavors.

00:14:27.235 --> 00:14:28.735
So when you're posting content,

00:14:29.255 --> 00:14:30.976
this is what I'm trying to do.

00:14:31.017 --> 00:14:33.557
And Tony does it a lot around knee

00:14:33.597 --> 00:14:34.038
replacements.

00:14:34.057 --> 00:14:35.139
He used to do a little bit of

00:14:35.178 --> 00:14:36.259
rotator cuff stuff,

00:14:36.298 --> 00:14:37.799
but mostly knee replacements.

00:14:38.299 --> 00:14:39.900
For us, when we post content,

00:14:40.480 --> 00:14:42.062
every time that we post something,

00:14:42.402 --> 00:14:44.163
it's really meant to be for one person,

00:14:44.203 --> 00:14:45.344
like one condition,

00:14:45.423 --> 00:14:47.166
like just a high rocks athlete or just

00:14:47.186 --> 00:14:47.985
a CrossFit athlete,

00:14:48.306 --> 00:14:49.687
or just a corporate executive who's

00:14:49.746 --> 00:14:51.368
stressed out that has back pain and

00:14:51.408 --> 00:14:53.190
stiffness that's affecting their day.

00:14:53.570 --> 00:14:55.130
Every single piece of content needs to be

00:14:55.150 --> 00:14:56.971
for literally one person.

00:14:57.032 --> 00:14:58.173
Think of a current patient,

00:14:58.192 --> 00:14:59.634
think of a previous client or patient,

00:15:00.033 --> 00:15:02.015
make content just for that one person at

00:15:02.035 --> 00:15:05.437
a time, not this like, uh,

00:15:07.339 --> 00:15:07.639
Shotgun.

00:15:07.658 --> 00:15:07.759
Yeah,

00:15:07.778 --> 00:15:12.061
the shotgun lazy way of regurgitating the

00:15:12.941 --> 00:15:13.880
marketing from ABTA.

00:15:13.921 --> 00:15:16.542
So ABTA, it's good that they're helping.

00:15:16.581 --> 00:15:17.783
They're trying to put it out.

00:15:17.802 --> 00:15:18.903
But it's like if you're just going to

00:15:19.283 --> 00:15:20.624
repost and reshare it,

00:15:21.884 --> 00:15:23.485
it's not going to resonate with anyone

00:15:23.605 --> 00:15:24.924
when it says physical therapy is for

00:15:24.985 --> 00:15:25.225
everyone.

00:15:25.245 --> 00:15:26.485
It doesn't even talk to the avatar.

00:15:26.505 --> 00:15:28.167
You got to talk directly to the avatar,

00:15:28.506 --> 00:15:29.346
the end client,

00:15:29.947 --> 00:15:31.488
someone that's a fifty five year old

00:15:31.548 --> 00:15:32.648
lawyer with back pain.

00:15:33.028 --> 00:15:34.028
That's one piece of content.

00:15:34.658 --> 00:15:35.019
Agreed.

00:15:35.159 --> 00:15:35.340
Yeah,

00:15:36.041 --> 00:15:37.542
it wasn't on my bingo card to quote

00:15:37.562 --> 00:15:40.085
the movie The Patriot, but Mel Gibson,

00:15:40.105 --> 00:15:41.166
I forget his character name,

00:15:41.186 --> 00:15:43.948
but aim small, miss small.

00:15:44.590 --> 00:15:46.991
Aim big, miss big.

00:15:47.211 --> 00:15:48.494
And you can miss big all month.

00:15:48.533 --> 00:15:49.914
I don't care how many hashtags you're

00:15:49.934 --> 00:15:51.216
going to pop on that, my friend,

00:15:51.677 --> 00:15:52.278
you will miss big.

00:15:54.176 --> 00:15:56.998
uh real quick they were i thought that

00:15:57.339 --> 00:15:59.139
and again like you guys both said i

00:15:59.179 --> 00:16:02.221
will reiterate i appreciate the apta for

00:16:02.341 --> 00:16:04.703
making content i appreciate them for

00:16:04.764 --> 00:16:07.326
putting stuff out i don't want them to

00:16:07.346 --> 00:16:09.347
take this personally and i don't think any

00:16:09.388 --> 00:16:12.190
of them would no but it's designed by

00:16:12.230 --> 00:16:16.113
committee like jimmy said um who are

00:16:16.173 --> 00:16:18.754
physical therapists well physical

00:16:18.794 --> 00:16:21.236
therapists are doctorate educated i am not

00:16:22.105 --> 00:16:25.225
licensed health care providers i am they

00:16:25.245 --> 00:16:27.726
evaluate diagnose develop personalized

00:16:27.767 --> 00:16:29.966
health wellness plans to improve movement

00:16:30.006 --> 00:16:32.087
manage pain prevent future injury and

00:16:32.128 --> 00:16:34.729
chronic disease people of all ages and all

00:16:34.769 --> 00:16:38.809
abilities um i still feel like by

00:16:38.870 --> 00:16:41.551
necessity it just it leaves so much out

00:16:42.291 --> 00:16:45.371
you know and again obviously i would say

00:16:45.432 --> 00:16:47.772
i think all of us would say it's

00:16:47.831 --> 00:16:49.812
so much more than just those things

00:16:50.818 --> 00:16:53.340
But those things aren't necessarily the

00:16:53.379 --> 00:16:55.399
things that I would focus the message on.

00:16:57.561 --> 00:16:58.961
If we want to go down the road

00:16:59.041 --> 00:17:01.780
of longevity and independence and personal

00:17:01.841 --> 00:17:03.261
freedom and autonomy,

00:17:04.241 --> 00:17:07.722
I would want to focus on staying in

00:17:07.823 --> 00:17:09.643
your role as a person,

00:17:09.722 --> 00:17:11.763
like picking up your grandkids and doing

00:17:11.804 --> 00:17:12.644
those things.

00:17:14.683 --> 00:17:15.545
I was going to share,

00:17:15.565 --> 00:17:16.525
I didn't share it,

00:17:16.865 --> 00:17:19.766
a video somebody in the fitness space made

00:17:20.385 --> 00:17:22.866
where basically it was a video of two

00:17:23.007 --> 00:17:24.547
older adults, man and a woman,

00:17:24.586 --> 00:17:25.728
probably husband and wife,

00:17:26.327 --> 00:17:30.729
jumping off of a plyo box.

00:17:31.229 --> 00:17:31.828
And they're like,

00:17:32.369 --> 00:17:34.089
if you don't effectively,

00:17:34.109 --> 00:17:35.310
if you don't like exercise,

00:17:35.351 --> 00:17:36.411
if you don't do this,

00:17:37.324 --> 00:17:38.265
this is your future.

00:17:38.285 --> 00:17:40.347
And then it pans to a wheelchair,

00:17:40.367 --> 00:17:42.730
a walker, you know, a recliner.

00:17:43.451 --> 00:17:45.053
And of course, there was the typical,

00:17:45.273 --> 00:17:48.718
this is ableism, ableist don't, you know,

00:17:48.958 --> 00:17:50.519
just because somebody doesn't exercise

00:17:50.539 --> 00:17:51.961
doesn't mean they can't stay active and

00:17:52.001 --> 00:17:52.843
can't stay fit.

00:17:53.703 --> 00:17:55.445
But it's the idea behind the message.

00:17:55.913 --> 00:17:57.996
I love the fact that when that comes

00:17:58.096 --> 00:17:58.997
in, right,

00:17:59.057 --> 00:18:00.519
I got pulled into my boss's office,

00:18:01.339 --> 00:18:02.861
month two of running a radio station.

00:18:02.881 --> 00:18:04.603
I was twenty-four or five years old.

00:18:05.104 --> 00:18:05.584
Month one,

00:18:05.663 --> 00:18:07.385
I did everything my boss did before me

00:18:07.405 --> 00:18:08.166
for the first three years.

00:18:08.207 --> 00:18:09.048
I did exactly that.

00:18:09.508 --> 00:18:11.150
Then I started getting a little, uh,

00:18:11.170 --> 00:18:12.672
what would I do in this situation?

00:18:12.872 --> 00:18:13.593
And I got pulled into my...

00:18:14.212 --> 00:18:14.873
boss's office.

00:18:14.893 --> 00:18:15.713
I wasn't in trouble.

00:18:16.034 --> 00:18:17.795
We just had a spirited discussion between

00:18:17.815 --> 00:18:18.974
the boss and everybody else.

00:18:19.414 --> 00:18:19.954
And at the end,

00:18:20.015 --> 00:18:21.776
we walked out friends and the boss told

00:18:21.796 --> 00:18:23.156
me to stay behind and he goes, Jimmy,

00:18:23.497 --> 00:18:24.737
you run my rock station.

00:18:25.116 --> 00:18:26.637
If I'm not pulling you into my office

00:18:26.758 --> 00:18:28.519
once a month for trying some stuff,

00:18:28.818 --> 00:18:30.078
it means you're not trying hard enough.

00:18:30.500 --> 00:18:32.259
If you're not putting out content that

00:18:32.299 --> 00:18:33.621
pisses some people off,

00:18:34.201 --> 00:18:36.362
you're not making content for anybody.

00:18:36.701 --> 00:18:38.083
I need you to disagree with me.

00:18:38.282 --> 00:18:39.242
The edges are where

00:18:40.096 --> 00:18:42.317
things grow and you build a business on

00:18:42.637 --> 00:18:47.919
not the messy the boring middle so that's

00:18:47.999 --> 00:18:49.759
not what i want put that up there

00:18:49.858 --> 00:18:51.838
okay i think i should do all the

00:18:51.878 --> 00:18:53.440
live streams from newark airport because

00:18:53.460 --> 00:18:55.140
i'm too espresso steve and walking around

00:18:55.200 --> 00:18:58.121
here not standing still at my desk so

00:18:58.201 --> 00:19:00.681
what i shared before was the the therapist

00:19:00.721 --> 00:19:05.781
toolkit this is the patient toolkit um why

00:19:05.821 --> 00:19:08.403
physical therapy that's for the patient

00:19:09.211 --> 00:19:10.432
This is for the patient.

00:19:10.472 --> 00:19:14.673
The previous one was for the therapist.

00:19:14.713 --> 00:19:15.473
Same stuff, though.

00:19:15.775 --> 00:19:18.194
Still says who are physical therapists,

00:19:18.255 --> 00:19:19.556
doctorate educated,

00:19:19.895 --> 00:19:21.616
licensed healthcare professionals.

00:19:22.656 --> 00:19:24.258
It's basically, yeah,

00:19:24.298 --> 00:19:26.078
same thing across the lifespan,

00:19:26.098 --> 00:19:27.358
childhood to adult.

00:19:28.278 --> 00:19:29.059
This checks a box.

00:19:29.079 --> 00:19:29.759
Again, like...

00:19:30.814 --> 00:19:33.275
A for effort, but here's the funny part.

00:19:33.295 --> 00:19:34.296
I bet you the marketing people that

00:19:34.336 --> 00:19:36.236
designed this knew exactly what they were

00:19:36.276 --> 00:19:36.696
doing.

00:19:36.717 --> 00:19:38.237
They had to cover a base,

00:19:38.257 --> 00:19:41.538
so they covered a base.

00:19:41.618 --> 00:19:41.939
Yeah.

00:19:44.099 --> 00:19:45.960
I wonder if there is ever a point,

00:19:46.901 --> 00:19:48.260
infographic, downloadable,

00:19:48.300 --> 00:19:50.061
so this is something that you would be

00:19:50.122 --> 00:19:52.282
able to share with your consumer base,

00:19:52.303 --> 00:19:53.743
your patient population.

00:19:55.046 --> 00:19:57.327
But nobody's going to share that.

00:19:58.788 --> 00:20:00.270
Is there ever a point where,

00:20:00.351 --> 00:20:01.171
and maybe they have,

00:20:01.771 --> 00:20:03.953
where they would create something very

00:20:04.013 --> 00:20:04.554
targeted,

00:20:04.614 --> 00:20:08.678
very specific to a demographic or even the

00:20:08.998 --> 00:20:13.582
chapters or the subgroups, the academies.

00:20:14.222 --> 00:20:15.303
That's who should,

00:20:16.003 --> 00:20:17.925
but they don't have the time or the

00:20:17.986 --> 00:20:19.547
expertise to do that or see that.

00:20:19.987 --> 00:20:22.589
Nobody here thinks it's their problem.

00:20:23.403 --> 00:20:26.125
Because nobody is financially in trouble

00:20:26.184 --> 00:20:28.445
if that problem doesn't get solved.

00:20:28.905 --> 00:20:31.047
That's why I say APTA is not a

00:20:31.186 --> 00:20:32.768
consumer-facing organization.

00:20:32.807 --> 00:20:34.028
They don't have the relationship.

00:20:35.189 --> 00:20:37.609
If nobody knows what PT does is true,

00:20:37.849 --> 00:20:38.690
which I don't think it is,

00:20:38.890 --> 00:20:39.509
but if it were,

00:20:39.750 --> 00:20:41.510
then people definitely don't know who the

00:20:41.590 --> 00:20:43.231
APTA is and why they should trust it.

00:20:43.251 --> 00:20:44.071
They're not built for it.

00:20:44.132 --> 00:20:45.011
It's not what they're built for.

00:20:45.051 --> 00:20:46.393
They're a professional association.

00:20:46.553 --> 00:20:49.933
They're where professionals associate.

00:20:49.953 --> 00:20:51.535
Dave, any feedback before we move on?

00:20:52.990 --> 00:20:54.750
No, that's enough.

00:20:54.810 --> 00:20:57.510
But I think Dave's feedback is this.

00:20:57.631 --> 00:21:00.392
I think Dave is your avatar if you're

00:21:00.451 --> 00:21:01.132
APTA.

00:21:01.392 --> 00:21:01.893
Dave's like,

00:21:02.313 --> 00:21:03.932
show me why me giving you five hundred

00:21:03.992 --> 00:21:06.874
dollars solves one problem or gives me

00:21:06.913 --> 00:21:08.233
back something.

00:21:08.273 --> 00:21:09.954
Like if there was a peer,

00:21:09.974 --> 00:21:12.076
PPS does this great thing called peer to

00:21:12.115 --> 00:21:13.276
peer where

00:21:13.702 --> 00:21:14.644
And I haven't looked into it,

00:21:14.663 --> 00:21:16.144
but I've got a buddy, David, who's like,

00:21:16.203 --> 00:21:16.463
I loved it.

00:21:16.484 --> 00:21:16.904
It was great.

00:21:16.924 --> 00:21:17.744
They, they sent, they,

00:21:17.785 --> 00:21:19.605
they put you in small groups of people

00:21:19.625 --> 00:21:21.686
who are similar to you in what you're

00:21:21.727 --> 00:21:22.067
doing,

00:21:22.307 --> 00:21:24.128
but maybe they're five years ahead of you

00:21:24.148 --> 00:21:25.628
in your career, five years behind,

00:21:25.828 --> 00:21:26.849
but you're all different.

00:21:27.589 --> 00:21:29.692
That is terribly imagine that imagine

00:21:29.711 --> 00:21:30.251
you're like, Dave,

00:21:30.531 --> 00:21:31.673
why am I giving you five hundred bucks

00:21:31.992 --> 00:21:32.373
once a month?

00:21:32.393 --> 00:21:33.272
We're going to put you in a pod

00:21:33.493 --> 00:21:34.233
with five people.

00:21:35.094 --> 00:21:35.755
one hour a month,

00:21:35.914 --> 00:21:37.195
we're gonna do that twelve times,

00:21:37.316 --> 00:21:38.215
and you're gonna learn some stuff.

00:21:38.296 --> 00:21:39.497
I feel like Dave would be like, yeah,

00:21:39.517 --> 00:21:39.936
that makes sense,

00:21:39.957 --> 00:21:41.178
because five hundred bucks over twelve

00:21:41.218 --> 00:21:42.298
months, that's a layup.

00:21:42.679 --> 00:21:44.059
If I learn one business,

00:21:44.220 --> 00:21:45.540
imagine you were in a pod with someone

00:21:45.560 --> 00:21:46.642
who's like, I've done direct mail,

00:21:47.102 --> 00:21:48.522
try this, not that, and you were like,

00:21:48.903 --> 00:21:49.344
oh my god,

00:21:49.403 --> 00:21:50.444
was that five hundred bucks worth it?

00:21:50.484 --> 00:21:51.585
Because I met this dude who gave me

00:21:51.605 --> 00:21:52.705
a trick, who helped my business.

00:21:53.426 --> 00:21:56.249
Yes, that's the value, not that web page.

00:21:57.159 --> 00:21:58.319
Yeah, it's like, no,

00:21:58.519 --> 00:21:59.580
I've had buddies that have done that,

00:21:59.820 --> 00:22:00.401
the peer-to-peer.

00:22:00.681 --> 00:22:03.363
And it's almost like group coaching,

00:22:03.943 --> 00:22:05.525
but like, yeah, sharing ideas,

00:22:05.545 --> 00:22:06.464
sharing best practices.

00:22:06.525 --> 00:22:07.286
Here's what worked for me.

00:22:07.306 --> 00:22:07.786
I mean,

00:22:08.006 --> 00:22:09.007
we all do this on the show all

00:22:09.027 --> 00:22:10.167
the time, right?

00:22:10.607 --> 00:22:11.488
I share my mailers.

00:22:11.628 --> 00:22:12.989
I said how many addresses I sent it

00:22:13.028 --> 00:22:14.589
to and how much I spent on it

00:22:14.651 --> 00:22:16.111
and how many calls we got from it

00:22:16.131 --> 00:22:16.491
or whatever.

00:22:16.551 --> 00:22:18.212
Like we share a lot of that.

00:22:18.553 --> 00:22:20.693
So it's sharing with other owners that are

00:22:20.733 --> 00:22:22.875
similar to you and hopefully your group

00:22:22.894 --> 00:22:24.336
would have like maybe one or two owners

00:22:24.355 --> 00:22:26.257
where like they're ahead of you and then

00:22:26.297 --> 00:22:28.617
they can share like best practices that

00:22:28.657 --> 00:22:31.519
you should probably test like now or in

00:22:31.558 --> 00:22:32.479
the near future down the road.

00:22:33.019 --> 00:22:33.319
Listen,

00:22:34.039 --> 00:22:38.001
that webpage from APTA is a cute little

00:22:38.041 --> 00:22:38.321
map.

00:22:38.701 --> 00:22:40.282
It's a map of an amusement park.

00:22:40.343 --> 00:22:41.644
It's a pretend area, right?

00:22:42.023 --> 00:22:43.223
What you need is a Sherpa.

00:22:43.423 --> 00:22:45.125
A map tells you where you're going.

00:22:45.244 --> 00:22:46.726
A Sherpa tells you where not to go.

00:22:47.021 --> 00:22:49.262
to step or you fall off the mountain.

00:22:49.482 --> 00:22:50.323
That's the difference.

00:22:50.643 --> 00:22:52.103
And if you can structure that,

00:22:52.463 --> 00:22:53.804
cause like us doing this,

00:22:54.223 --> 00:22:55.523
we're a little bit weird, right?

00:22:55.544 --> 00:22:56.525
Who the hell else is going to do

00:22:56.565 --> 00:22:58.204
a live stream twice a week for an

00:22:58.244 --> 00:23:00.145
hour, two plus three years.

00:23:00.465 --> 00:23:01.066
That's fine.

00:23:01.326 --> 00:23:02.606
We love the fact that people can listen

00:23:02.646 --> 00:23:02.946
to it,

00:23:03.487 --> 00:23:05.067
but all the APTA needs to do is

00:23:05.126 --> 00:23:06.528
create the structure.

00:23:06.948 --> 00:23:08.228
You've been matched with these five

00:23:08.268 --> 00:23:08.587
people.

00:23:08.847 --> 00:23:10.648
We put the zoom thing on your calendar

00:23:11.009 --> 00:23:12.588
once a month, just click and accept it.

00:23:12.669 --> 00:23:13.430
And now you've got to show up.

00:23:13.450 --> 00:23:14.430
I'm going to hold you accountable.

00:23:15.019 --> 00:23:16.500
They just need to provide the structure.

00:23:16.560 --> 00:23:17.902
That's all university does.

00:23:18.502 --> 00:23:19.963
I can Google or chat GPT all the

00:23:19.983 --> 00:23:20.565
information.

00:23:20.845 --> 00:23:21.826
Why do I go to university?

00:23:22.205 --> 00:23:24.147
Structure and certification.

00:23:24.347 --> 00:23:25.509
That's the only thing universities are

00:23:25.528 --> 00:23:25.888
hanging on.

00:23:26.209 --> 00:23:26.970
That's their thread.

00:23:27.130 --> 00:23:27.951
That's all it is.

00:23:29.115 --> 00:23:32.318
So Dave has been part of Masterminds.

00:23:32.519 --> 00:23:34.560
I shared with you guys a couple,

00:23:34.641 --> 00:23:36.622
like now because I'm sharing them,

00:23:36.662 --> 00:23:39.684
my feed is filled with ads for the

00:23:39.724 --> 00:23:42.886
Ryan Pineda Golfing Business Mastermind.

00:23:43.748 --> 00:23:46.309
Two or three other like big podcast

00:23:46.329 --> 00:23:48.311
channels trying to get guests doing

00:23:48.372 --> 00:23:49.252
Masterminds.

00:23:49.732 --> 00:23:51.713
They're charging fifteen to twenty five

00:23:51.753 --> 00:23:54.195
thousand to be part of the mastermind,

00:23:54.296 --> 00:23:56.557
plus all of the travel expenses.

00:23:56.577 --> 00:23:57.238
Correct.

00:23:57.678 --> 00:23:58.098
And, you know,

00:23:58.159 --> 00:24:00.400
APTA is struggling to sell five hundred to

00:24:00.420 --> 00:24:02.862
a thousand dollar membership.

00:24:02.882 --> 00:24:04.462
They have the academies.

00:24:04.623 --> 00:24:07.384
Is that their version of trying to create

00:24:07.404 --> 00:24:09.767
a mastermind or should they go full blown

00:24:09.807 --> 00:24:10.126
like,

00:24:10.666 --> 00:24:12.529
Let's do a twenty five thousand dollar a

00:24:12.569 --> 00:24:13.431
year mastermind.

00:24:13.490 --> 00:24:15.733
Let's put people in different stages,

00:24:15.794 --> 00:24:17.737
but in the same category together.

00:24:18.217 --> 00:24:19.699
Let's put them on location.

00:24:20.921 --> 00:24:22.442
What is that where they should be?

00:24:23.463 --> 00:24:23.924
It should be.

00:24:25.452 --> 00:24:26.733
Well, they never will though.

00:24:26.973 --> 00:24:28.476
They will keep it at,

00:24:29.616 --> 00:24:31.617
specifically PPS will definitely keep it

00:24:31.637 --> 00:24:33.359
around the same dollar amount because they

00:24:33.380 --> 00:24:35.281
just want to help the most practice

00:24:35.342 --> 00:24:36.021
owners, the most people.

00:24:36.061 --> 00:24:36.722
But I agree.

00:24:37.123 --> 00:24:39.244
I do agree that when you pony up

00:24:39.565 --> 00:24:40.026
more money,

00:24:40.935 --> 00:24:42.096
You take it more seriously.

00:24:42.156 --> 00:24:44.157
And unfortunately, like again, you know,

00:24:44.218 --> 00:24:45.699
health as a right and healthcare and all

00:24:45.719 --> 00:24:46.759
that type of stuff in the United States.

00:24:46.798 --> 00:24:48.140
But like, I've seen it.

00:24:48.359 --> 00:24:49.961
I've been in network clinics, two,

00:24:50.000 --> 00:24:53.202
three different clinics working and more

00:24:53.222 --> 00:24:55.345
through rotations versus when we're

00:24:55.404 --> 00:24:56.224
charging out of pocket.

00:24:56.805 --> 00:24:58.747
And magically there's less cancels and no

00:24:58.787 --> 00:25:00.106
shows when people are paying out of

00:25:00.146 --> 00:25:00.488
pocket.

00:25:00.528 --> 00:25:02.548
So yeah.

00:25:03.148 --> 00:25:04.490
I'm going to disagree with Dave,

00:25:05.349 --> 00:25:07.291
but I'm going to disagree with Dave for

00:25:07.352 --> 00:25:07.711
Dave.

00:25:08.467 --> 00:25:10.288
it's not because it's not just because

00:25:10.347 --> 00:25:12.167
people pay more out of pocket to come

00:25:12.188 --> 00:25:15.429
see dave dave also delivers and

00:25:15.528 --> 00:25:17.470
communicates what communicates what he's

00:25:17.509 --> 00:25:19.269
going to deliver there's the other side of

00:25:19.289 --> 00:25:21.270
that coin it's not just because someone's

00:25:21.310 --> 00:25:23.251
paying two fifty that magically because

00:25:23.271 --> 00:25:24.751
you have to you have you have to

00:25:24.771 --> 00:25:27.032
have better messaging if you're gonna

00:25:27.073 --> 00:25:28.813
charge fifteen twenty twenty five k for

00:25:28.833 --> 00:25:31.233
whatever for coaching or whatever whatever

00:25:31.253 --> 00:25:32.714
the thing is but i want to make

00:25:32.734 --> 00:25:33.914
sure people hear it's like well he's

00:25:34.784 --> 00:25:35.884
It's not just the,

00:25:35.924 --> 00:25:37.586
it's because I paid for it with cash

00:25:37.605 --> 00:25:38.586
and I touched the money.

00:25:39.446 --> 00:25:40.688
I agree with you.

00:25:40.968 --> 00:25:42.368
There's a difference when Dave walks in a

00:25:42.388 --> 00:25:43.710
room and says, this is what we charge.

00:25:44.190 --> 00:25:45.691
I'm sure the first fifty times you said

00:25:45.730 --> 00:25:48.393
it, you were a little apprehensive.

00:25:48.432 --> 00:25:49.452
Because you were like,

00:25:49.513 --> 00:25:50.773
now I'm going to actually charge what I'm

00:25:50.814 --> 00:25:51.174
worth.

00:25:51.214 --> 00:25:51.575
Which is,

00:25:51.934 --> 00:25:53.276
we want to complain about that under our

00:25:53.296 --> 00:25:54.576
breath when the insurance companies are

00:25:54.596 --> 00:25:54.876
paying.

00:25:55.474 --> 00:25:57.635
But it's not easy to stand there and

00:25:57.655 --> 00:25:58.955
be like, I'm worth three hundred dollars.

00:25:59.115 --> 00:25:59.935
And if you want this,

00:25:59.996 --> 00:26:00.675
that's what it costs.

00:26:00.695 --> 00:26:02.217
And if you don't, that's OK.

00:26:02.596 --> 00:26:03.277
You could do something else.

00:26:03.317 --> 00:26:04.436
It's not just the paying.

00:26:04.696 --> 00:26:06.617
It's also the people who are willing to

00:26:06.657 --> 00:26:08.978
put their livelihood on the line.

00:26:09.018 --> 00:26:09.357
Who's like,

00:26:09.438 --> 00:26:11.538
now I need to deliver or this is

00:26:11.558 --> 00:26:13.219
just one transaction and I got a couple

00:26:13.239 --> 00:26:14.078
hundred bucks from someone.

00:26:14.398 --> 00:26:16.200
There's someone who does what Dave does

00:26:16.240 --> 00:26:18.319
for more than a year or three years

00:26:18.359 --> 00:26:18.640
with that.

00:26:18.660 --> 00:26:19.941
Isn't that the line of three years of

00:26:19.980 --> 00:26:20.780
a business is three years.

00:26:21.471 --> 00:26:22.573
Somebody who does that for three years,

00:26:22.753 --> 00:26:23.895
it's not an accident.

00:26:23.955 --> 00:26:25.519
And it's not just because you charge more.

00:26:25.659 --> 00:26:27.061
There needs to be stuff on the back

00:26:27.142 --> 00:26:27.242
end.

00:26:29.416 --> 00:26:30.038
All right.

00:26:30.857 --> 00:26:33.519
So I definitely think APTA should move

00:26:33.559 --> 00:26:34.560
into that space.

00:26:35.020 --> 00:26:36.642
How?

00:26:36.662 --> 00:26:38.683
So hitting on what Dave said, PPS,

00:26:38.723 --> 00:26:40.023
they're going to keep it at that price

00:26:40.065 --> 00:26:41.424
point, trying to help more people.

00:26:41.925 --> 00:26:43.046
And I'm going to add to it.

00:26:43.666 --> 00:26:44.567
And as a result,

00:26:44.607 --> 00:26:47.429
they help no one because there's no

00:26:47.509 --> 00:26:48.470
specificity.

00:26:49.050 --> 00:26:51.192
I had a great time going to PPS.

00:26:51.632 --> 00:26:53.492
First time I think I met Jimmy in

00:26:53.532 --> 00:26:54.054
person.

00:26:54.733 --> 00:26:56.335
I got to see so many people in

00:26:56.375 --> 00:26:57.576
person for the first time.

00:26:57.836 --> 00:26:58.537
It was awesome.

00:26:59.076 --> 00:27:00.657
But I didn't walk away with anything

00:27:00.817 --> 00:27:01.998
outside of that.

00:27:02.117 --> 00:27:04.078
There was no tangible benefit.

00:27:04.558 --> 00:27:05.759
My business didn't grow.

00:27:05.880 --> 00:27:07.881
Nothing changed behind the scenes.

00:27:08.480 --> 00:27:11.642
So I do think PPS... Go ahead.

00:27:11.662 --> 00:27:12.542
So you were saying,

00:27:12.782 --> 00:27:14.624
is this something the APTA should do or

00:27:14.644 --> 00:27:16.023
is this their academy?

00:27:16.104 --> 00:27:16.624
The sort of...

00:27:18.085 --> 00:27:20.806
Could the APTA grow eighteen arms?

00:27:20.846 --> 00:27:23.247
And that's how many academies and sections

00:27:23.267 --> 00:27:23.646
there are.

00:27:24.228 --> 00:27:24.867
Could they?

00:27:24.907 --> 00:27:25.347
Should they?

00:27:25.468 --> 00:27:26.048
Yes, yes.

00:27:26.409 --> 00:27:26.989
Do they...

00:27:28.153 --> 00:27:30.074
PPS does it with peer-to-peer.

00:27:31.414 --> 00:27:32.914
APTA's Academy of Leadership and

00:27:32.934 --> 00:27:34.634
Innovation does it with their LAMP

00:27:34.694 --> 00:27:35.255
courses.

00:27:35.355 --> 00:27:36.915
I've never heard anybody say anything bad

00:27:36.935 --> 00:27:37.615
about peer-to-peer.

00:27:37.816 --> 00:27:39.236
I've never heard anybody say anything bad

00:27:39.256 --> 00:27:42.336
about LAMP because that is structured.

00:27:42.537 --> 00:27:44.136
Having a bunch of people who also have

00:27:44.156 --> 00:27:46.057
the same membership card with you and have

00:27:46.116 --> 00:27:47.958
access to the same website is not a

00:27:48.038 --> 00:27:48.597
membership.

00:27:49.357 --> 00:27:51.178
Can you take me from here to there?

00:27:51.498 --> 00:27:52.417
You need structure.

00:27:52.659 --> 00:27:54.919
So you walk into the LAMP Academy thing

00:27:55.759 --> 00:27:57.199
You pay money, you pay your own money,

00:27:57.500 --> 00:27:58.640
but then someone is holding you

00:27:58.660 --> 00:28:00.059
accountable for whatever it is,

00:28:00.099 --> 00:28:02.740
a weekend or several months.

00:28:02.760 --> 00:28:03.661
They could do that,

00:28:03.701 --> 00:28:04.821
but they're not built for it.

00:28:05.201 --> 00:28:05.821
They think that,

00:28:06.122 --> 00:28:07.942
here's what APTA is standing on.

00:28:07.982 --> 00:28:08.643
Thirty years ago,

00:28:08.663 --> 00:28:09.762
the only way to get access to a

00:28:09.803 --> 00:28:11.243
lot of this information without the

00:28:11.263 --> 00:28:12.763
interwebs here was them.

00:28:13.769 --> 00:28:14.609
And then this showed up.

00:28:14.650 --> 00:28:15.670
Gatekeepers, gatekeepers.

00:28:15.690 --> 00:28:16.790
And they didn't pivot.

00:28:17.090 --> 00:28:18.192
And that's their problem.

00:28:18.271 --> 00:28:19.492
And that's why I'm worried about some

00:28:19.532 --> 00:28:21.213
chapters of your academies being

00:28:21.294 --> 00:28:24.516
financially insolvent in a few years.

00:28:25.037 --> 00:28:26.978
I'm doing math that is publicly available.

00:28:27.798 --> 00:28:28.459
If you look,

00:28:28.499 --> 00:28:31.060
they have to publish their financial data.

00:28:31.101 --> 00:28:32.361
Isn't that what it's for?

00:28:32.381 --> 00:28:34.303
Data, data, data, data.

00:28:34.323 --> 00:28:37.444
And the math ain't mathing, people.

00:28:38.123 --> 00:28:39.044
So I'm questioning,

00:28:39.064 --> 00:28:40.664
are you going to have a staff or

00:28:40.744 --> 00:28:41.826
anything?

00:28:42.026 --> 00:28:42.487
I said,

00:28:42.527 --> 00:28:43.347
I think it was two years ago,

00:28:43.367 --> 00:28:44.368
I said three or five years.

00:28:44.409 --> 00:28:46.089
So I'm still,

00:28:46.911 --> 00:28:49.673
my parlay is still in play if these

00:28:49.692 --> 00:28:50.413
things go out.

00:28:50.453 --> 00:28:51.474
But they could.

00:28:52.267 --> 00:28:53.586
But I don't think they think that's the

00:28:53.646 --> 00:28:53.926
problem.

00:28:53.948 --> 00:28:55.528
I think their thing is tell people to

00:28:55.548 --> 00:28:56.627
be a member because it's their

00:28:56.667 --> 00:28:57.509
professional duty.

00:28:58.088 --> 00:28:58.648
No, it's not.

00:28:58.769 --> 00:28:59.128
No, it's not.

00:28:59.169 --> 00:29:00.269
No, it's not.

00:29:00.288 --> 00:29:03.250
This next generation is thinking

00:29:03.349 --> 00:29:05.191
everything that you're saying and you,

00:29:05.351 --> 00:29:07.550
you, you are not listening.

00:29:09.892 --> 00:29:11.071
So just real quick,

00:29:11.132 --> 00:29:12.353
I'm looking at numbers.

00:29:12.932 --> 00:29:13.553
Nineteen,

00:29:13.613 --> 00:29:16.614
almost twenty million a year for APTA in

00:29:16.653 --> 00:29:18.454
twenty twenty five was dues and

00:29:18.474 --> 00:29:19.335
subscriptions.

00:29:21.458 --> 00:29:24.578
Uh, million accreditation and exam fees,

00:29:24.839 --> 00:29:27.200
eight million, almost a million royalties,

00:29:27.661 --> 00:29:29.701
uh, meetings and conferences,

00:29:29.780 --> 00:29:33.282
seven and a half million other advertising

00:29:33.542 --> 00:29:36.364
revenue, million total revenue, million.

00:29:36.384 --> 00:29:36.423
Um,

00:29:36.443 --> 00:29:39.265
and what is that their financial

00:29:39.285 --> 00:29:40.144
statement?

00:29:40.224 --> 00:29:40.464
Yeah,

00:29:40.525 --> 00:29:41.905
basically this is kind of what I would

00:29:41.925 --> 00:29:43.546
love to do is take the last ten

00:29:43.566 --> 00:29:43.945
years.

00:29:44.007 --> 00:29:44.527
Are we doing this?

00:29:46.038 --> 00:29:47.500
Are we doing this or are we doing

00:29:47.519 --> 00:29:48.080
this?

00:29:48.240 --> 00:29:48.981
And if so, where?

00:29:49.142 --> 00:29:50.482
That's the health check.

00:29:51.262 --> 00:29:53.885
I want to check the future of PT,

00:29:54.185 --> 00:29:55.987
not just the future PT for future me.

00:29:56.047 --> 00:29:58.189
What is the name of the campaign again?

00:29:58.249 --> 00:29:59.289
PT for future me.

00:29:59.810 --> 00:30:01.031
PT for future me, isn't it?

00:30:01.672 --> 00:30:02.393
Future me, yeah.

00:30:02.692 --> 00:30:04.994
I always talk about me in the third

00:30:05.055 --> 00:30:05.375
person.

00:30:05.674 --> 00:30:06.756
PT, I'm thinking about...

00:30:08.279 --> 00:30:09.421
You get an oil change for future me.

00:30:09.441 --> 00:30:09.921
You know what I mean?

00:30:09.941 --> 00:30:15.345
I was thinking about taking it for future

00:30:15.365 --> 00:30:15.404
me.

00:30:15.664 --> 00:30:17.465
So the twenty five million in twenty five

00:30:17.506 --> 00:30:19.346
million in dues and it's about five

00:30:19.366 --> 00:30:20.347
hundred bucks per year.

00:30:20.907 --> 00:30:21.048
Yeah.

00:30:21.208 --> 00:30:22.469
A hundred thousand hundred thousand

00:30:22.509 --> 00:30:22.869
members.

00:30:23.670 --> 00:30:25.151
Twenty million, not twenty five.

00:30:25.211 --> 00:30:27.492
Twenty million says approximately one

00:30:27.532 --> 00:30:28.653
hundred thousand members.

00:30:29.173 --> 00:30:30.054
That's five hundred bucks.

00:30:30.555 --> 00:30:32.576
Plus if you now here's the fun part.

00:30:33.646 --> 00:30:35.627
Some of that money goes to state chapters.

00:30:35.827 --> 00:30:38.048
So like the state chapters benefit

00:30:38.088 --> 00:30:39.588
financially because like, hey,

00:30:39.628 --> 00:30:40.930
if you're in New York and you become

00:30:40.950 --> 00:30:41.589
an APT member,

00:30:41.609 --> 00:30:42.851
you're automatically an APT New York

00:30:42.871 --> 00:30:43.070
member.

00:30:43.270 --> 00:30:45.132
The struggle is if you're APT in New

00:30:45.152 --> 00:30:45.392
York,

00:30:45.711 --> 00:30:47.992
you can't just get a member that just

00:30:48.032 --> 00:30:48.893
wants to be in New York.

00:30:48.913 --> 00:30:51.314
You have to be national to be state.

00:30:51.334 --> 00:30:52.454
So there's a double,

00:30:52.615 --> 00:30:55.395
there's a two-sided sword there for these

00:30:55.455 --> 00:30:56.175
organizations.

00:30:56.415 --> 00:30:58.176
There's flexibility and mobility.

00:31:00.153 --> 00:31:01.835
I'm pulling up a photo,

00:31:01.855 --> 00:31:03.256
a screenshot real quick.

00:31:03.296 --> 00:31:05.777
I think Jimmy's going to be surprised at

00:31:05.936 --> 00:31:09.298
the chart that ChatGPT generated.

00:31:10.180 --> 00:31:11.359
But while I'm pulling this up,

00:31:11.621 --> 00:31:12.181
you guys keep talking.

00:31:12.280 --> 00:31:12.601
All right.

00:31:14.442 --> 00:31:15.883
What should a DTA do?

00:31:16.002 --> 00:31:18.483
I think their skills are size, scale,

00:31:18.585 --> 00:31:20.885
brand recognition, and structure.

00:31:20.905 --> 00:31:22.987
You have a bunch of smart people put

00:31:23.007 --> 00:31:25.468
together programs to walk people from a

00:31:25.548 --> 00:31:27.509
current state to a future state,

00:31:27.849 --> 00:31:29.730
make the future state that actual path

00:31:29.750 --> 00:31:29.891
forward.

00:31:30.191 --> 00:31:33.172
valuable to them emotionally identity and

00:31:33.311 --> 00:31:35.452
financially and then you got a shot so

00:31:35.553 --> 00:31:38.815
what is this so this is annual dues

00:31:38.855 --> 00:31:40.996
and subscriptions they combine dues and

00:31:41.016 --> 00:31:44.678
subscriptions and I mean it was up then

00:31:44.718 --> 00:31:46.898
it flat then it was up again like

00:31:47.038 --> 00:31:49.700
twenty twenty five was a big year I

00:31:49.720 --> 00:31:51.039
would love to know what that is that's

00:31:51.079 --> 00:31:52.740
an outlier I would love to see I

00:31:52.760 --> 00:31:54.221
would say you know I would love to

00:31:54.281 --> 00:31:55.741
interview someone from APTA on this the

00:31:55.942 --> 00:31:56.603
likelihood of them

00:31:57.713 --> 00:31:59.134
doing that i mean i would probably tell

00:31:59.154 --> 00:32:00.075
them not to do that if i was

00:32:00.134 --> 00:32:02.416
a pr person but like what'd you do

00:32:02.916 --> 00:32:05.278
right and what did you do and are

00:32:05.298 --> 00:32:07.619
we going to continue to do that and

00:32:07.640 --> 00:32:10.040
was it more of those generic pdfs

00:32:10.240 --> 00:32:13.262
circulated on the internet how many pdfs

00:32:13.282 --> 00:32:14.363
got you from x million

00:32:19.162 --> 00:32:21.242
roi it's a let's pivot just a second

00:32:21.623 --> 00:32:23.284
um i want to hear from dave about

00:32:23.403 --> 00:32:26.805
how his media is going real quick before

00:32:26.865 --> 00:32:28.605
i do that i want to share my

00:32:28.664 --> 00:32:31.306
screen with you guys and show you uh

00:32:31.506 --> 00:32:33.787
i had my biggest day yesterday

00:32:36.103 --> 00:32:37.824
Did I say that you posted something and

00:32:37.844 --> 00:32:39.125
then like the next morning it made you

00:32:39.144 --> 00:32:39.944
four thousand dollars?

00:32:39.964 --> 00:32:42.905
Is that what you posted?

00:32:43.086 --> 00:32:45.227
It was a month, right?

00:32:46.028 --> 00:32:48.268
September has been the biggest month

00:32:48.868 --> 00:32:51.369
generating four thousand in ad revenue

00:32:51.490 --> 00:32:54.871
from share a screen from Facebook.

00:32:55.570 --> 00:32:58.132
But here is I'm just going to show

00:32:58.152 --> 00:33:00.093
you guys a couple of photos.

00:33:01.374 --> 00:33:02.993
I knew this was going to do well.

00:33:03.335 --> 00:33:04.095
Let's pull it up.

00:33:05.180 --> 00:33:06.820
If you guys look at this,

00:33:08.181 --> 00:33:11.563
that Barbie total knee replacement deal,

00:33:12.583 --> 00:33:13.763
I don't know how I never thought of

00:33:13.804 --> 00:33:14.364
this before,

00:33:14.483 --> 00:33:16.444
partly because I'm scared to get sued by

00:33:16.585 --> 00:33:17.246
Hasbro.

00:33:18.405 --> 00:33:20.267
Half a million views in like,

00:33:20.346 --> 00:33:21.287
twelve hours.

00:33:21.607 --> 00:33:22.488
G.I.

00:33:22.528 --> 00:33:25.068
Joe, like two thousand views.

00:33:26.170 --> 00:33:27.150
Nobody cares about G.I.

00:33:27.390 --> 00:33:27.630
Joe.

00:33:27.650 --> 00:33:30.092
I think it represents something here.

00:33:31.601 --> 00:33:32.781
Can I give you an idea to play

00:33:32.862 --> 00:33:33.522
off of in this challenge?

00:33:33.542 --> 00:33:34.323
All right.

00:33:34.903 --> 00:33:36.444
So I want you to do a subsection

00:33:36.484 --> 00:33:38.026
of your of your channels.

00:33:38.385 --> 00:33:39.707
And I want you to sort of borrow

00:33:39.747 --> 00:33:41.449
the imaging from a little company called

00:33:41.929 --> 00:33:42.710
OnlyFans.

00:33:43.150 --> 00:33:44.171
But it's going to be I want you

00:33:44.191 --> 00:33:44.590
to shift.

00:33:44.711 --> 00:33:46.153
I thought you were going to say Disney,

00:33:46.173 --> 00:33:46.633
but go ahead.

00:33:46.893 --> 00:33:47.353
No,

00:33:47.394 --> 00:33:48.755
I want you to shift from knees to

00:33:48.894 --> 00:33:49.234
feet.

00:33:49.555 --> 00:33:50.375
And for like a week,

00:33:50.415 --> 00:33:51.676
I want you to do only feet.

00:33:52.135 --> 00:33:53.757
yeah it's about feet because i think

00:33:53.777 --> 00:33:55.416
you're gonna get a lot of weird crossover

00:33:55.477 --> 00:33:56.917
audience but hey man attention is

00:33:56.938 --> 00:33:59.679
attention why not only knees why not only

00:33:59.699 --> 00:34:02.119
knees only knees there you go see we're

00:34:02.140 --> 00:34:03.740
back to the middle i like it so

00:34:03.759 --> 00:34:06.320
real quick that uh adhesive dermatitis

00:34:06.361 --> 00:34:08.362
half a million views i've shared that

00:34:08.442 --> 00:34:10.922
video that photo or a version of that

00:34:10.963 --> 00:34:13.804
photo at least ten times and every time

00:34:13.864 --> 00:34:16.005
it's good for half a million to three

00:34:16.045 --> 00:34:16.824
million views

00:34:18.539 --> 00:34:21.320
But then also this,

00:34:21.380 --> 00:34:23.422
this little comparison on the top right,

00:34:23.661 --> 00:34:25.402
bow legs versus straight legs.

00:34:26.043 --> 00:34:27.885
I think that one crossed a million views

00:34:27.945 --> 00:34:29.085
in twenty four hours.

00:34:29.186 --> 00:34:30.987
It generated a couple hundred dollars.

00:34:32.728 --> 00:34:32.967
You know,

00:34:33.027 --> 00:34:37.289
and these are basically just like real

00:34:37.309 --> 00:34:40.231
photos that I generate to modify and

00:34:40.251 --> 00:34:40.751
change.

00:34:41.273 --> 00:34:42.833
Some of them are my real photos.

00:34:42.873 --> 00:34:44.855
Some of them are photos I've harvested off

00:34:44.894 --> 00:34:45.434
the Internet.

00:34:45.454 --> 00:34:46.295
Yeah.

00:34:46.335 --> 00:34:47.135
The interwebs.

00:34:49.085 --> 00:34:50.186
One that just popped for me,

00:34:50.266 --> 00:34:51.487
I don't know if you guys saw this,

00:34:51.527 --> 00:34:53.068
I think Dave might have commented on it,

00:34:53.588 --> 00:34:55.010
was I did an image of a pie

00:34:55.050 --> 00:34:56.891
chart, but it was just one thing.

00:34:57.032 --> 00:35:00.054
It was what people think PT is,

00:35:00.134 --> 00:35:02.655
and I just put exercise, one thing.

00:35:02.996 --> 00:35:04.217
And then, of course, I did the after,

00:35:04.257 --> 00:35:05.317
what PT actually is,

00:35:05.356 --> 00:35:07.219
and I showed it's this, it's this,

00:35:07.278 --> 00:35:08.018
it's this, it's this.

00:35:08.480 --> 00:35:08.579
Now,

00:35:08.860 --> 00:35:10.101
I'm aiming at a different audience than

00:35:10.121 --> 00:35:10.581
Tony is.

00:35:10.621 --> 00:35:11.681
Tony wants to talk to you.

00:35:12.574 --> 00:35:13.653
people with knee replacements or the

00:35:13.693 --> 00:35:14.653
general problem, right?

00:35:14.693 --> 00:35:16.875
It's a big total of tan or total

00:35:17.215 --> 00:35:18.094
addressable market.

00:35:18.375 --> 00:35:19.835
Mine's a little more constricted for just

00:35:19.875 --> 00:35:21.996
PTs, but I'm aiming at identity.

00:35:22.536 --> 00:35:24.235
So when Tony shows before and after of

00:35:24.295 --> 00:35:24.735
knees,

00:35:25.077 --> 00:35:27.436
people who've had knee issues identify

00:35:27.456 --> 00:35:27.797
with that.

00:35:27.836 --> 00:35:29.056
That's why it's good for half a million

00:35:29.097 --> 00:35:29.456
views.

00:35:30.056 --> 00:35:31.177
I'm trying to tap into something

00:35:31.217 --> 00:35:31.557
different,

00:35:31.597 --> 00:35:33.577
but we're using the same tactics.

00:35:33.898 --> 00:35:35.719
We're just aiming at different audiences.

00:35:35.978 --> 00:35:37.378
So our images change.

00:35:38.516 --> 00:35:42.697
so yesterday this will probably go up just

00:35:42.737 --> 00:35:45.199
a little bit more yesterday i hit almost

00:35:45.259 --> 00:35:48.039
three million views in a day and the

00:35:48.159 --> 00:35:51.222
carryover from yesterday on a twenty four

00:35:51.262 --> 00:35:54.023
hour you know cycle let me get this

00:35:55.204 --> 00:35:57.525
i'm already at six hundred thousand views

00:35:57.565 --> 00:36:00.025
today and i haven't published anything

00:36:00.065 --> 00:36:02.206
today you haven't even had breakfast yet

00:36:02.724 --> 00:36:05.246
Can I ask you a tactic question?

00:36:05.626 --> 00:36:05.885
Yeah.

00:36:06.385 --> 00:36:08.507
So here's something I do because, again,

00:36:08.646 --> 00:36:10.288
I'm working with a smaller audience.

00:36:11.068 --> 00:36:12.349
An image that pops,

00:36:12.789 --> 00:36:14.289
do you go into that image,

00:36:14.690 --> 00:36:15.929
click on the likes,

00:36:16.530 --> 00:36:18.851
and then invite everybody who's liked it

00:36:19.050 --> 00:36:20.271
to follow your page?

00:36:20.958 --> 00:36:23.161
i don't do it often enough i might

00:36:23.202 --> 00:36:25.483
might do it once in a month once

00:36:25.503 --> 00:36:29.568
in every other month um again it's it's

00:36:29.668 --> 00:36:31.170
i focus my time on where i get

00:36:31.190 --> 00:36:34.054
the biggest return i think facebook limits

00:36:34.074 --> 00:36:37.438
you to fifty people like fifty invites and

00:36:37.978 --> 00:36:39.780
i i can okay well i don't i

00:36:41.186 --> 00:36:43.088
I think it might limit you for just

00:36:43.148 --> 00:36:44.369
inviting random people.

00:36:44.449 --> 00:36:45.931
I think if they let me do as

00:36:45.971 --> 00:36:47.711
many as I want, if you like,

00:36:48.012 --> 00:36:49.574
that's sort of the permission marketing

00:36:49.713 --> 00:36:50.594
idea with Seth Gooden.

00:36:50.614 --> 00:36:52.615
It's like you've stepped halfway forward.

00:36:52.835 --> 00:36:53.797
I can now invite you.

00:36:53.817 --> 00:36:56.838
But I got to be honest, Tony,

00:36:56.898 --> 00:36:58.681
I don't even think you follow my page

00:36:58.701 --> 00:37:00.242
because whenever I click and you like

00:37:00.282 --> 00:37:00.681
everything,

00:37:01.222 --> 00:37:02.943
your little invite thing is grayed out

00:37:02.963 --> 00:37:04.485
because I invited you like ten years ago.

00:37:05.663 --> 00:37:06.202
This is true.

00:37:06.222 --> 00:37:07.023
I might not.

00:37:07.063 --> 00:37:12.405
But I think I'm accumulating like,

00:37:12.525 --> 00:37:14.626
ten thousand followers a month or

00:37:14.666 --> 00:37:15.527
something like that right now.

00:37:15.547 --> 00:37:15.927
Not even doing that?

00:37:15.947 --> 00:37:16.007
Wow.

00:37:16.027 --> 00:37:16.869
Yeah.

00:37:17.369 --> 00:37:20.990
You don't need that tactic.

00:37:21.010 --> 00:37:21.090
I do.

00:37:21.110 --> 00:37:21.291
You don't.

00:37:21.311 --> 00:37:21.391
Okay.

00:37:21.411 --> 00:37:22.130
So I'm just looking.

00:37:22.190 --> 00:37:23.492
Over the last twenty-eight days,

00:37:23.552 --> 00:37:25.612
I've had eight thousand followers join and

00:37:25.652 --> 00:37:28.134
that's down seventeen percent from the

00:37:28.173 --> 00:37:29.014
previous month.

00:37:31.034 --> 00:37:31.675
I would say the total.

00:37:32.927 --> 00:37:34.449
Last thing, I would say to Tony, hey,

00:37:34.489 --> 00:37:34.648
listen,

00:37:34.688 --> 00:37:37.449
if you're getting that organically,

00:37:37.530 --> 00:37:38.610
pay an intern to be like,

00:37:38.650 --> 00:37:40.632
your job is to go into every image

00:37:40.771 --> 00:37:43.132
and invite everybody who likes it to

00:37:43.172 --> 00:37:44.514
follow because you're thinking,

00:37:44.914 --> 00:37:46.255
if I can get one person,

00:37:46.335 --> 00:37:47.594
how many one people do I need to

00:37:47.614 --> 00:37:48.715
make an extra dollar?

00:37:48.976 --> 00:37:50.097
Because now that person is going to be

00:37:50.137 --> 00:37:51.818
delivered that content faster.

00:37:53.538 --> 00:37:55.659
Dave, how's the media going?

00:37:55.800 --> 00:37:57.820
Today is the first day of your media

00:37:57.860 --> 00:37:59.762
challenge, but you've been doing it.

00:37:59.782 --> 00:38:00.402
So what's new?

00:38:01.550 --> 00:38:03.311
It's a good nudge for me to increase

00:38:03.771 --> 00:38:04.192
volume.

00:38:04.271 --> 00:38:06.731
It's really just coming down to posting

00:38:07.313 --> 00:38:09.672
the content that I already have, but no,

00:38:09.693 --> 00:38:10.373
it's going well.

00:38:10.552 --> 00:38:12.914
And a little bit more on the video

00:38:12.934 --> 00:38:13.594
you were talking about.

00:38:13.673 --> 00:38:14.474
So yeah,

00:38:14.594 --> 00:38:16.054
I just figure like anytime that there's

00:38:16.815 --> 00:38:17.695
something that you can,

00:38:17.775 --> 00:38:20.416
it makes it easier to create content from

00:38:20.576 --> 00:38:21.335
something that occurs.

00:38:21.376 --> 00:38:23.597
Like let's just do that too, right?

00:38:23.617 --> 00:38:25.157
So like the previous videos that I did

00:38:25.177 --> 00:38:26.777
about like the one-star Google reviews

00:38:26.797 --> 00:38:27.197
that we got,

00:38:27.938 --> 00:38:28.898
And then on TikTok,

00:38:29.099 --> 00:38:30.300
the video that you guys were referencing

00:38:30.340 --> 00:38:32.902
at the top of the show, someone,

00:38:33.282 --> 00:38:34.784
this guy, David had just commented.

00:38:34.963 --> 00:38:36.284
It was a video I'm talking,

00:38:36.326 --> 00:38:36.985
I'm recording it.

00:38:37.447 --> 00:38:38.447
And it was my therapist, Dr.

00:38:38.467 --> 00:38:40.108
Ethan Berger in front of like the anatomy

00:38:40.168 --> 00:38:40.469
chart.

00:38:40.509 --> 00:38:43.692
And he was describing core is important

00:38:43.771 --> 00:38:46.253
and all that for overhead athletes.

00:38:46.614 --> 00:38:47.956
But so this guy, David commented,

00:38:48.817 --> 00:38:50.077
his comment just said, Ethan,

00:38:51.364 --> 00:38:51.925
it's Ethan.

00:38:52.425 --> 00:38:53.987
And obviously it means like, you know,

00:38:54.007 --> 00:38:57.391
that we shouldn't be random guy on the

00:38:57.411 --> 00:39:00.115
internet with whatever, whatever account.

00:39:00.715 --> 00:39:02.057
I was just saying that basically like,

00:39:02.538 --> 00:39:04.079
you know, we're, we're not like,

00:39:04.099 --> 00:39:05.402
he's not a doctor or whatever.

00:39:05.802 --> 00:39:07.844
And so one minute below, I was like,

00:39:08.585 --> 00:39:09.626
Hey David, uh,

00:39:10.137 --> 00:39:10.436
you know,

00:39:10.476 --> 00:39:11.757
thanks for your comment or whatever, but,

00:39:12.038 --> 00:39:12.918
um,

00:39:12.958 --> 00:39:14.918
we both have our doctor of physical

00:39:14.938 --> 00:39:15.619
therapy degree.

00:39:16.139 --> 00:39:17.199
That's literally,

00:39:17.219 --> 00:39:18.900
I'm looking at it right now.

00:39:18.920 --> 00:39:21.500
What's on our diploma, doctor of therapy.

00:39:22.141 --> 00:39:22.380
Um,

00:39:22.400 --> 00:39:23.721
we never claim or say that we're

00:39:23.960 --> 00:39:26.021
physicians or MDs or medical doctors or

00:39:26.041 --> 00:39:26.601
anything like that.

00:39:27.161 --> 00:39:30.163
And that we also did, uh, gross anatomy,

00:39:30.242 --> 00:39:32.164
cadaver dissection from people that

00:39:32.204 --> 00:39:34.123
donated their bodies to science for,

00:39:34.503 --> 00:39:35.485
you know, a semester or two.

00:39:36.344 --> 00:39:36.405
Uh,

00:39:38.061 --> 00:39:38.742
So like,

00:39:39.021 --> 00:39:40.943
so I commented that and then I thought,

00:39:41.603 --> 00:39:42.925
I think it's a good idea to screenshot

00:39:42.945 --> 00:39:43.224
this.

00:39:43.304 --> 00:39:44.686
And then I did like the green screen

00:39:45.226 --> 00:39:47.608
overlay of my head talking about this,

00:39:48.329 --> 00:39:49.010
about the comment.

00:39:49.471 --> 00:39:51.751
And I'm pointing to the comment and not

00:39:51.791 --> 00:39:52.293
that, you know,

00:39:52.373 --> 00:39:53.893
definitely not getting any amount of views

00:39:53.914 --> 00:39:54.655
like Tony gets,

00:39:55.074 --> 00:39:56.556
but it definitely got a little bit more

00:39:56.596 --> 00:39:58.057
views than some of my other stuff or

00:39:58.398 --> 00:39:59.518
most of my other clinical stuff.

00:40:00.519 --> 00:40:01.079
Ballpark,

00:40:01.119 --> 00:40:02.460
how much time it took you to go

00:40:02.501 --> 00:40:05.182
from idea to completed piece of content

00:40:05.204 --> 00:40:06.023
with the green screen video?

00:40:06.043 --> 00:40:06.224
Ballpark.

00:40:08.766 --> 00:40:10.728
Two hours, maybe five minutes.

00:40:11.288 --> 00:40:12.449
Yeah, I want people to hear that.

00:40:12.548 --> 00:40:14.791
Like they're thinking, did you script it?

00:40:14.831 --> 00:40:16.152
And did you have to buy a green

00:40:16.192 --> 00:40:16.472
screen?

00:40:16.532 --> 00:40:17.012
No kids,

00:40:17.052 --> 00:40:18.873
these are tools that are available on your

00:40:18.893 --> 00:40:20.175
little Google box that's in your hand

00:40:20.255 --> 00:40:20.596
right now.

00:40:21.501 --> 00:40:21.621
Yeah.

00:40:21.681 --> 00:40:23.503
And so you got to use I think

00:40:23.523 --> 00:40:25.143
you have to or you would want to

00:40:25.282 --> 00:40:27.784
use the edits app that is from Facebook

00:40:27.824 --> 00:40:30.844
or Instagram because that doing a green

00:40:30.884 --> 00:40:33.224
screen overlay of yourself talking about

00:40:33.304 --> 00:40:34.644
it could be any it could be any

00:40:34.664 --> 00:40:35.025
screenshot.

00:40:35.045 --> 00:40:37.425
It could be the abstract of a research

00:40:37.485 --> 00:40:37.806
article.

00:40:37.865 --> 00:40:40.266
It could be an overlay of a knee

00:40:40.286 --> 00:40:41.166
replacement that, you know,

00:40:41.206 --> 00:40:42.487
is red and infected, like whatever,

00:40:42.728 --> 00:40:43.047
anything.

00:40:44.547 --> 00:40:47.469
It used to be native inside the Instagram

00:40:47.570 --> 00:40:47.731
app.

00:40:47.811 --> 00:40:49.132
And now it's not in there anymore.

00:40:49.472 --> 00:40:50.293
Months ago, it wasn't in there.

00:40:50.313 --> 00:40:50.873
I couldn't find it.

00:40:50.893 --> 00:40:52.014
And then I had to find online like,

00:40:52.134 --> 00:40:52.253
oh,

00:40:52.393 --> 00:40:53.554
you actually have to download the edits

00:40:53.594 --> 00:40:53.715
app.

00:40:53.735 --> 00:40:54.556
And I was like, oh, right.

00:40:54.635 --> 00:40:56.297
Jimmy said this already like a month ago.

00:40:56.398 --> 00:40:57.539
Download the edits app, right?

00:40:57.579 --> 00:40:59.260
So the green screen ability,

00:40:59.960 --> 00:41:00.920
you do it through edits app.

00:41:00.981 --> 00:41:02.842
And then you do get some benefits of

00:41:03.023 --> 00:41:05.045
using the edits app because then you can

00:41:05.144 --> 00:41:08.186
easily look in the app and see how

00:41:09.047 --> 00:41:10.389
are all your videos performing.

00:41:10.509 --> 00:41:12.230
You could search them based off of

00:41:12.610 --> 00:41:13.972
impressions and views and all that.

00:41:14.431 --> 00:41:15.393
So it gives you some data.

00:41:15.592 --> 00:41:17.655
Maybe it's like an extra step,

00:41:17.695 --> 00:41:19.615
but like you just hit download.

00:41:19.715 --> 00:41:20.396
I hit download.

00:41:20.836 --> 00:41:22.458
Once I'm done doing the video and the

00:41:22.498 --> 00:41:22.818
edits app,

00:41:22.838 --> 00:41:24.280
I hit download so I can post that

00:41:24.300 --> 00:41:24.820
to TikTok.

00:41:24.840 --> 00:41:26.661
And then I'll also hit the Instagram

00:41:26.681 --> 00:41:27.822
button from the edits app.

00:41:27.902 --> 00:41:29.804
It opens it up into the Instagram app

00:41:29.824 --> 00:41:30.965
and then I can just do the caption

00:41:30.985 --> 00:41:31.945
and then post it and be done with

00:41:31.985 --> 00:41:32.106
it.

00:41:32.947 --> 00:41:34.527
Yeah, that data, I'd be honest with you,

00:41:34.547 --> 00:41:37.431
is I'll use the edits app to publish,

00:41:37.831 --> 00:41:40.413
even if I make it in captions for

00:41:40.432 --> 00:41:41.753
that data and insight.

00:41:41.813 --> 00:41:42.715
Like it's just...

00:41:43.570 --> 00:41:45.451
The juice is well worth the squeeze.

00:41:45.711 --> 00:41:47.952
I do love when the influencers on

00:41:48.012 --> 00:41:48.753
Instagram are like,

00:41:49.213 --> 00:41:50.795
Instagram just released a new hack.

00:41:50.894 --> 00:41:51.255
And I'm like,

00:41:51.375 --> 00:41:52.876
Instagram is literally screaming these

00:41:52.916 --> 00:41:54.257
hacks from the rooftops.

00:41:54.438 --> 00:41:55.918
But yeah, that's a great content, right?

00:41:55.998 --> 00:41:56.878
It's a great content.

00:41:57.099 --> 00:41:58.260
I found a trick in Instagram.

00:41:58.280 --> 00:42:00.822
The dude in charge of Instagram did a

00:42:00.842 --> 00:42:02.882
live stream about this thing that they

00:42:02.963 --> 00:42:04.403
added, and they're telling you to use it.

00:42:04.525 --> 00:42:06.106
But if you frame it as a hack,

00:42:06.445 --> 00:42:07.927
our brains are wired to think it's a

00:42:07.987 --> 00:42:09.347
sneaky thing, and that's a good thing.

00:42:11.108 --> 00:42:11.869
So that's interesting.

00:42:11.909 --> 00:42:13.268
I've never used the edits app.

00:42:15.409 --> 00:42:17.949
But yes, two days ago now,

00:42:18.150 --> 00:42:18.710
two days ago,

00:42:18.931 --> 00:42:22.391
I was doing the second live module for

00:42:22.431 --> 00:42:23.652
the October challenge.

00:42:24.351 --> 00:42:25.572
And I showed people on my phone.

00:42:25.592 --> 00:42:27.152
I was like, look, here's the video.

00:42:27.172 --> 00:42:28.713
This is the video that I recorded.

00:42:28.873 --> 00:42:29.952
I'm going to open Instagram,

00:42:29.992 --> 00:42:31.032
just native Instagram.

00:42:31.733 --> 00:42:32.693
I upload the video.

00:42:33.253 --> 00:42:33.833
I trim it.

00:42:34.574 --> 00:42:35.994
I post the video.

00:42:36.594 --> 00:42:39.155
I post a screenshot from the video.

00:42:39.835 --> 00:42:43.297
I post a social media,

00:42:43.396 --> 00:42:46.177
which Jimmy took my template and ran with

00:42:46.237 --> 00:42:46.376
it.

00:42:47.038 --> 00:42:51.139
What looks like old Twitter X kind of

00:42:51.199 --> 00:42:51.579
post.

00:42:52.079 --> 00:42:53.539
So three pieces of content,

00:42:53.559 --> 00:42:54.760
and I'm looking at it right now.

00:42:54.820 --> 00:42:56.940
This was posted September twenty ninth at

00:42:57.000 --> 00:42:58.521
seven fifty one p.m.

00:42:59.340 --> 00:43:01.983
seven fifty one seven forty eight seven

00:43:02.262 --> 00:43:05.905
forty seven and collectively they've got

00:43:06.664 --> 00:43:10.507
eighty like ninety five thousand views you

00:43:10.527 --> 00:43:12.507
know and like dave was saying i mean

00:43:12.588 --> 00:43:15.829
it just took three three minutes i'm

00:43:15.849 --> 00:43:17.451
looking at the time stamps right now to

00:43:17.471 --> 00:43:20.072
get those three pieces of content from one

00:43:20.112 --> 00:43:23.614
piece of content dave did a reaction video

00:43:24.500 --> 00:43:27.222
Those do incredibly well for multiple

00:43:27.242 --> 00:43:27.762
channels.

00:43:28.242 --> 00:43:30.344
Like you get one video clip,

00:43:30.364 --> 00:43:31.485
and I think this is what people don't

00:43:31.525 --> 00:43:32.105
understand.

00:43:32.846 --> 00:43:33.887
One video clip,

00:43:34.507 --> 00:43:36.909
Dave has gotten multiple pieces of content

00:43:37.009 --> 00:43:38.090
out of it so far.

00:43:38.510 --> 00:43:39.289
And even for me,

00:43:39.451 --> 00:43:41.731
I go back to two thousand twenty four,

00:43:41.771 --> 00:43:42.913
two thousand twenty five.

00:43:42.992 --> 00:43:44.094
I find those clips.

00:43:44.594 --> 00:43:45.675
I pull them forward.

00:43:46.155 --> 00:43:47.315
I put new captions.

00:43:47.755 --> 00:43:48.896
Maybe I do a voiceover.

00:43:48.936 --> 00:43:50.197
Maybe I do a green screen.

00:43:50.257 --> 00:43:51.659
Maybe I show the original one,

00:43:51.699 --> 00:43:53.960
just cut and edited a little differently.

00:43:55.239 --> 00:43:57.360
huge value in that library,

00:43:57.380 --> 00:43:59.342
that bank of content,

00:44:00.422 --> 00:44:02.083
how much at your best guess,

00:44:02.123 --> 00:44:04.465
how much content do you already have

00:44:04.746 --> 00:44:06.788
collected that you could potentially

00:44:06.827 --> 00:44:07.929
repurpose down the road?

00:44:09.380 --> 00:44:10.300
Oh, total?

00:44:10.880 --> 00:44:12.001
Yeah.

00:44:12.021 --> 00:44:12.922
Like total pieces?

00:44:13.342 --> 00:44:14.083
Total pieces.

00:44:14.702 --> 00:44:16.563
I mean, probably a hundred at least.

00:44:16.923 --> 00:44:17.364
I mean,

00:44:17.403 --> 00:44:18.804
maybe not as much as you because you

00:44:19.085 --> 00:44:20.606
have done this for years and you have

00:44:20.626 --> 00:44:22.487
a whole bunch of images and videos and

00:44:22.507 --> 00:44:22.726
all that.

00:44:23.128 --> 00:44:23.407
Actually,

00:44:23.927 --> 00:44:25.048
if you're taking a video and I could

00:44:25.068 --> 00:44:26.188
take screenshots from the video, I mean,

00:44:26.208 --> 00:44:27.690
then it's like five hundred or a thousand.

00:44:27.710 --> 00:44:28.971
I mean, it's like limitless.

00:44:29.648 --> 00:44:32.291
A video is thirty frames a second.

00:44:33.393 --> 00:44:35.998
There's an infinite supply of stills that

00:44:36.038 --> 00:44:36.759
you could pull.

00:44:36.940 --> 00:44:39.804
And now with ChatGPT or any of the

00:44:39.864 --> 00:44:40.625
image models,

00:44:41.186 --> 00:44:43.289
you could take that still like multiple

00:44:43.329 --> 00:44:44.190
times, I'll say.

00:44:44.952 --> 00:44:46.012
Process this photo.

00:44:46.112 --> 00:44:46.974
It's my photo.

00:44:47.034 --> 00:44:48.016
Process this photo.

00:44:48.436 --> 00:44:50.579
Change the person's shorts from red to

00:44:50.599 --> 00:44:50.938
black.

00:44:51.340 --> 00:44:53.983
Change the flooring from wood to carpet.

00:44:54.402 --> 00:44:55.364
Change the lighting.

00:44:57.126 --> 00:44:58.628
Make this woman into a man,

00:44:58.668 --> 00:45:00.971
but preserve the element of the knee and

00:45:00.990 --> 00:45:02.432
the incision and things like that.

00:45:03.112 --> 00:45:05.135
I have a virtually infinite supply.

00:45:06.086 --> 00:45:07.608
Can you let Jimmy back in the studio?

00:45:07.648 --> 00:45:08.329
He just texted me.

00:45:08.449 --> 00:45:09.990
He's not able to get back in.

00:45:10.010 --> 00:45:12.373
But yeah, I know that.

00:45:12.393 --> 00:45:13.393
I don't know if the folks know that.

00:45:13.434 --> 00:45:14.014
But yeah, Tony,

00:45:14.034 --> 00:45:17.177
you have an infinite supply of content,

00:45:17.318 --> 00:45:19.460
of images, a ton of videos.

00:45:19.519 --> 00:45:21.342
And then you can grab images from those

00:45:21.362 --> 00:45:22.483
videos.

00:45:22.523 --> 00:45:23.744
It's a good reminder because I think a

00:45:23.784 --> 00:45:25.286
lot of PTs probably have a lot of

00:45:25.306 --> 00:45:26.608
that content already sitting on their

00:45:26.628 --> 00:45:26.807
phone.

00:45:26.847 --> 00:45:27.809
I think that's the point you're trying to

00:45:27.849 --> 00:45:28.028
make.

00:45:28.048 --> 00:45:28.630
Puns.

00:45:29.269 --> 00:45:31.271
Can I talk about the one reason,

00:45:31.351 --> 00:45:33.192
the largest reason that people who

00:45:33.311 --> 00:45:36.413
actually even listen to us, agree with us,

00:45:36.893 --> 00:45:38.092
believe us,

00:45:38.594 --> 00:45:40.434
will not actually take on this free

00:45:40.454 --> 00:45:40.934
challenge?

00:45:40.974 --> 00:45:41.875
Do you want to know what the reason

00:45:41.894 --> 00:45:41.934
is?

00:45:41.974 --> 00:45:42.175
Yes.

00:45:42.795 --> 00:45:42.994
What?

00:45:43.054 --> 00:45:43.315
Fear.

00:45:43.675 --> 00:45:46.777
I would say number one reason is fear.

00:45:46.797 --> 00:45:47.976
I have to prepare too much.

00:45:48.016 --> 00:45:48.958
I don't want to look bad.

00:45:49.958 --> 00:45:51.137
I'm going to do something.

00:45:51.177 --> 00:45:51.938
It's going to flop.

00:45:52.838 --> 00:45:55.420
It'll be fear and inaction.

00:45:56.179 --> 00:45:57.661
And I want to say to those people...

00:45:58.322 --> 00:46:00.103
When you are done, or how about this?

00:46:00.163 --> 00:46:01.222
When people are done,

00:46:01.523 --> 00:46:02.423
we will interview them.

00:46:02.523 --> 00:46:04.965
Let's bring three people who actually go

00:46:05.005 --> 00:46:06.125
ahead and complete the challenge.

00:46:06.646 --> 00:46:08.527
And they will say, verbatim,

00:46:09.786 --> 00:46:10.987
way easier than I thought it was going

00:46:11.007 --> 00:46:11.188
to be.

00:46:11.228 --> 00:46:12.188
I thought it was going to be way

00:46:12.228 --> 00:46:13.409
harder and way scarier.

00:46:13.628 --> 00:46:15.869
That's the biggest compliment that you can

00:46:15.889 --> 00:46:18.530
give if you're a dentist or a skydive

00:46:18.550 --> 00:46:19.130
instructor.

00:46:19.471 --> 00:46:20.871
Something where people have high fear,

00:46:20.891 --> 00:46:21.552
high stress.

00:46:21.833 --> 00:46:23.092
When they walk out and they go,

00:46:23.112 --> 00:46:24.273
that wasn't nearly as bad as I thought

00:46:24.293 --> 00:46:25.253
it was going to be.

00:46:25.273 --> 00:46:26.655
Man, I was putting that off for years,

00:46:26.815 --> 00:46:27.034
right?

00:46:27.833 --> 00:46:29.155
That will be the reason they don't do

00:46:29.215 --> 00:46:29.335
it.

00:46:29.835 --> 00:46:30.476
If you do,

00:46:31.239 --> 00:46:33.442
I guarantee you will say that was easier,

00:46:33.623 --> 00:46:34.063
worth it,

00:46:34.684 --> 00:46:35.965
than I thought it was going to be.

00:46:36.186 --> 00:46:39.652
But most people won't do it for that

00:46:39.693 --> 00:46:41.034
simple reason, psychology.

00:46:41.974 --> 00:46:43.335
I think fear is part of it.

00:46:43.436 --> 00:46:46.539
I want to hear from Dave because this

00:46:46.579 --> 00:46:48.541
is fundamentally what we do every day as

00:46:48.601 --> 00:46:50.402
physical therapists is we get people to

00:46:50.483 --> 00:46:52.385
exercise who don't normally exercise.

00:46:53.106 --> 00:46:55.327
Fear even in that is an element.

00:46:55.427 --> 00:46:56.668
Insecurity is an element.

00:46:56.688 --> 00:46:57.710
There's other elements.

00:46:58.210 --> 00:47:01.536
um so it's one thing to identify and

00:47:01.576 --> 00:47:03.798
dave do you agree or disagree is it

00:47:03.838 --> 00:47:06.963
fear is it lack of resources is it

00:47:07.003 --> 00:47:10.367
some other family life other obstacles

00:47:10.728 --> 00:47:12.672
that's keeping people from doing it

00:47:13.021 --> 00:47:14.242
Family life is still fear.

00:47:14.601 --> 00:47:15.463
Family life is still fear.

00:47:15.483 --> 00:47:16.103
Just to clarify,

00:47:16.222 --> 00:47:18.164
I'm afraid that this isn't worth it.

00:47:18.184 --> 00:47:19.704
I'm afraid I'll do these ten push-ups,

00:47:19.965 --> 00:47:21.447
but the ROI won't show.

00:47:21.467 --> 00:47:22.206
That's still fear.

00:47:22.266 --> 00:47:24.289
It's a base of my fear.

00:47:24.548 --> 00:47:25.989
I think there is a lot of fear

00:47:26.150 --> 00:47:26.550
with,

00:47:26.690 --> 00:47:28.791
because I feel like I've felt this before,

00:47:28.891 --> 00:47:31.273
where now that I was doing

00:47:32.173 --> 00:47:34.355
patient-client-focused content,

00:47:34.375 --> 00:47:35.255
and even the captions,

00:47:35.335 --> 00:47:36.577
I'll kind of write them in a certain

00:47:36.657 --> 00:47:38.797
way where I do want it to resonate

00:47:38.818 --> 00:47:41.440
with the ideal client, but I'm also like,

00:47:41.639 --> 00:47:42.521
sometimes I feel like,

00:47:43.260 --> 00:47:44.702
What would other, you know,

00:47:44.722 --> 00:47:46.125
what would other therapists say about

00:47:46.184 --> 00:47:46.385
this?

00:47:46.425 --> 00:47:48.246
Because I also don't want to,

00:47:48.266 --> 00:47:50.268
because a lot of other therapists refer to

00:47:50.329 --> 00:47:50.869
us, right, Tony?

00:47:50.909 --> 00:47:51.309
So it's like,

00:47:51.570 --> 00:47:53.652
there is a monetary thing of like, like,

00:47:53.672 --> 00:47:54.293
for example,

00:47:54.653 --> 00:47:57.157
maybe we'll say now I'm saying the word

00:47:57.177 --> 00:47:59.358
like overcome or resolve a little bit more

00:47:59.378 --> 00:48:01.081
than fix, like fix your back pain.

00:48:01.141 --> 00:48:02.262
I'm still saying fix your back pain,

00:48:02.362 --> 00:48:02.543
but...

00:48:03.905 --> 00:48:06.007
resolve resolve your back pain or or

00:48:06.067 --> 00:48:07.989
address physical therapy now with the

00:48:08.048 --> 00:48:09.650
second location in florida new york their

00:48:09.670 --> 00:48:11.211
first location serving the residents of

00:48:11.291 --> 00:48:12.672
monk oh is this hot is this a

00:48:12.713 --> 00:48:17.818
growth ad or a hiring ad yeah you're

00:48:17.858 --> 00:48:19.478
not focusing the reason we do a live

00:48:19.498 --> 00:48:21.721
stream is we could be swimming in free

00:48:21.740 --> 00:48:24.643
t-shirts just hey if you're a clinic send

00:48:24.664 --> 00:48:26.346
us your t-shirt i'll wear it during the

00:48:26.385 --> 00:48:26.726
show

00:48:28.197 --> 00:48:29.920
We need to be swimming in sponsorships.

00:48:29.960 --> 00:48:33.061
Come on now.

00:48:33.382 --> 00:48:33.623
Jimmy,

00:48:33.643 --> 00:48:34.844
you can buy all the shirts you want

00:48:34.884 --> 00:48:35.284
after that.

00:48:35.304 --> 00:48:40.588
All right, go ahead, Dave.

00:48:40.628 --> 00:48:42.329
So where were we about?

00:48:42.811 --> 00:48:43.972
Oh, so the fear, right?

00:48:44.012 --> 00:48:45.492
So I do think it's fear.

00:48:45.552 --> 00:48:47.875
I think when we, like, for example,

00:48:47.974 --> 00:48:49.496
I posted a couple of videos of either

00:48:49.956 --> 00:48:52.099
Dr. Crystal treating me or me treating Dr.

00:48:52.139 --> 00:48:53.199
Crystal's, like, hip.

00:48:53.940 --> 00:48:55.101
And I definitely...

00:48:56.061 --> 00:48:57.963
made sure to talk in a certain way

00:48:58.043 --> 00:49:00.184
where I'm talking about like the hip

00:49:00.224 --> 00:49:02.125
mobilization and like the angle of it and

00:49:02.164 --> 00:49:02.445
all that.

00:49:02.465 --> 00:49:04.646
So like, I definitely feel like,

00:49:04.686 --> 00:49:05.007
and I just,

00:49:05.806 --> 00:49:06.867
I don't let that stop me,

00:49:07.387 --> 00:49:08.648
but I could definitely see how that would

00:49:08.688 --> 00:49:09.548
stop a lot of therapists.

00:49:09.568 --> 00:49:10.829
Like they don't want to get critiqued.

00:49:10.849 --> 00:49:12.449
They don't want to have what we've seen

00:49:12.510 --> 00:49:14.391
online before where other therapists will

00:49:14.411 --> 00:49:16.612
comment on their,

00:49:16.711 --> 00:49:17.893
one therapist will comment on another

00:49:17.932 --> 00:49:19.954
therapist video and

00:49:20.309 --> 00:49:22.050
about the therapeutic exercise or the

00:49:22.190 --> 00:49:23.650
manual therapy technique or whatever which

00:49:23.831 --> 00:49:24.811
i think it's good for us to get

00:49:24.831 --> 00:49:27.371
it out there so that the potential clients

00:49:27.411 --> 00:49:28.751
and consumers out there can see what we

00:49:28.791 --> 00:49:31.873
do but it's when other other other uh

00:49:31.992 --> 00:49:33.373
colleagues across the country that you

00:49:33.413 --> 00:49:35.793
don't know judge you or say oh that's

00:49:35.833 --> 00:49:37.134
wrong or i would do it this way

00:49:37.153 --> 00:49:38.914
or that doesn't make sense or whatever i

00:49:38.954 --> 00:49:40.773
think that is the biggest limiting factor

00:49:40.793 --> 00:49:42.715
everyone's got images and videos on their

00:49:42.755 --> 00:49:44.755
phones of some of their patients or

00:49:44.775 --> 00:49:47.016
clients and google reviews and

00:49:47.876 --> 00:49:50.336
success uh and outcomes and all that type

00:49:50.376 --> 00:49:51.916
of stuff but i definitely think fear is

00:49:51.996 --> 00:49:53.398
it i think that's the biggest thing

00:49:53.438 --> 00:49:54.918
there's no barrier to entry in terms of

00:49:54.938 --> 00:49:57.798
cost or you know the technology and the

00:49:57.878 --> 00:49:59.358
apps all that makes it makes it easy

00:49:59.398 --> 00:50:00.840
peasy it just it just fear is the

00:50:00.860 --> 00:50:02.981
biggest thing let's let jimmy do his

00:50:03.041 --> 00:50:04.800
parting shot before he gets on the plane

00:50:05.420 --> 00:50:07.621
parting shot would be the success that

00:50:07.641 --> 00:50:10.342
you're uh not achieving is hiding in the

00:50:10.382 --> 00:50:11.882
work you're not doing and we're setting it

00:50:11.922 --> 00:50:14.063
up for you it's twenty eight days do

00:50:14.083 --> 00:50:16.065
this zero dollars and if you have a

00:50:16.085 --> 00:50:17.425
problem i don't know dm one of us

00:50:18.148 --> 00:50:18.568
All right.

00:50:18.628 --> 00:50:19.387
My parting shot.

00:50:19.507 --> 00:50:21.688
I wish Jimmy would have hired two security

00:50:21.728 --> 00:50:24.010
guards to surround him while he was

00:50:24.070 --> 00:50:26.411
waiting for his plane and we could see

00:50:26.431 --> 00:50:28.291
the response of the people around him.

00:50:28.771 --> 00:50:30.731
He would have accumulated a crowd.

00:50:31.233 --> 00:50:34.333
Dave, parting shot.

00:50:34.373 --> 00:50:35.514
You got to get rid of fear.

00:50:35.673 --> 00:50:37.614
You got to get videos of your patients

00:50:37.635 --> 00:50:39.876
and clients or you yourself treating your

00:50:39.896 --> 00:50:41.215
therapist, treating each other,

00:50:41.936 --> 00:50:43.336
talking about what types of techniques

00:50:43.356 --> 00:50:44.896
you're doing, who this might help,

00:50:44.936 --> 00:50:46.177
what types of conditions that might help.

00:50:47.485 --> 00:50:48.806
Get those images and videos,

00:50:48.887 --> 00:50:49.527
especially the videos,

00:50:49.568 --> 00:50:51.751
get them out there and don't worry about

00:50:51.851 --> 00:50:53.293
what someone's going to comment because

00:50:53.313 --> 00:50:54.976
you will get some comments like me.

00:50:54.996 --> 00:50:56.038
You're going to get some comments and

00:50:56.077 --> 00:50:56.458
judgment,

00:50:56.798 --> 00:50:58.201
but the more stuff you get out there,

00:50:58.240 --> 00:50:58.561
the better.

00:50:59.621 --> 00:51:00.422
All right, guys.

00:51:00.922 --> 00:51:03.105
Scott says fear kills more dreams than

00:51:03.164 --> 00:51:04.364
failure ever will.

00:51:04.525 --> 00:51:05.326
Absolutely.

00:51:06.907 --> 00:51:07.668
October first,

00:51:08.128 --> 00:51:10.150
if you're participating in the challenge,

00:51:10.170 --> 00:51:11.510
get out there and start posting.

00:51:11.610 --> 00:51:13.532
If you're posting stuff for physical

00:51:13.572 --> 00:51:14.233
therapy month,

00:51:14.253 --> 00:51:15.673
get out there and start posting.

00:51:16.474 --> 00:51:18.916
We will all collectively see you next

00:51:18.996 --> 00:51:20.217
week, Tuesday, Thursday,

00:51:20.297 --> 00:51:21.297
eight thirty Eastern.

00:51:21.478 --> 00:51:22.739
Guys, have an amazing weekend.

00:51:22.759 --> 00:51:22.898
You too.

00:51:22.958 --> 00:51:24.179
Thank you.

00:51:28.788 --> 00:51:28.967
That's it.

00:51:28.987 --> 00:51:29.228
We're out.

00:51:29.248 --> 00:51:30.768
Boys, what the hell are you doing?

00:51:30.809 --> 00:51:33.630
Follow Tony Meritato on YouTube at Total

00:51:33.670 --> 00:51:34.731
Therapy Solution.

00:51:34.771 --> 00:51:35.751
Find Dave Kittle at

00:51:35.791 --> 00:51:38.974
conciergepainrelief.com and on YouTube at

00:51:38.994 --> 00:51:40.155
The Dave Kittle Show.

00:51:40.494 --> 00:51:43.637
And follow Jimmy McKay at PT Podcasts on

00:51:43.657 --> 00:51:44.797
YouTube, the socials,

00:51:44.898 --> 00:51:46.679
and wherever you binge podcasts you

00:51:46.719 --> 00:51:48.360
pretend are for CEUs.

00:51:48.681 --> 00:51:50.101
And hey, just a reminder,

00:51:50.601 --> 00:51:51.902
none of this was for advice.

00:51:51.922 --> 00:51:53.244
This was for entertainment only.

00:51:53.684 --> 00:51:55.085
Our lawyers say that counts.

00:51:55.164 --> 00:51:56.045
Thanks, Keith.