PTs Are Overthinking Everything

WEBVTT

00:00:02.410 --> 00:00:05.030
Broadcasting way too early from three

00:00:05.089 --> 00:00:06.811
separate Wi-Fi connections.

00:00:06.971 --> 00:00:10.291
It's PT Breakfast Club with Tony Meritato,

00:00:10.551 --> 00:00:17.652
Dave Kittle, and Jimmy McKay.

00:00:17.693 --> 00:00:20.294
Happy Thursday to you, Tony Meritato.

00:00:21.890 --> 00:00:22.591
Happy Thursday.

00:00:22.830 --> 00:00:24.591
It sounds busier there than usual.

00:00:24.611 --> 00:00:25.672
Are there more people there?

00:00:26.272 --> 00:00:29.015
Well, because Monday was a holiday.

00:00:29.394 --> 00:00:31.495
So, like,

00:00:31.515 --> 00:00:33.057
I'm going to do my best to stay

00:00:33.076 --> 00:00:34.939
for the hour, but we'll see what happens.

00:00:35.139 --> 00:00:37.981
Yeah, that's something that...

00:00:39.402 --> 00:00:39.603
I mean,

00:00:39.662 --> 00:00:41.043
I don't think other industries have to

00:00:41.084 --> 00:00:41.825
deal with, right?

00:00:41.884 --> 00:00:44.225
Or absorb if you're a restaurant.

00:00:44.326 --> 00:00:45.246
I think they do.

00:00:45.948 --> 00:00:47.228
The interesting question, though,

00:00:47.307 --> 00:00:48.869
is if you can do it,

00:00:49.030 --> 00:00:50.610
why don't you always do it?

00:00:51.731 --> 00:00:55.033
If we could double our schedule or add

00:00:55.113 --> 00:00:57.475
extra twenty percent spread over four

00:00:57.496 --> 00:00:59.156
days, why aren't we doing it?

00:00:59.417 --> 00:01:00.256
That's a good point.

00:01:00.557 --> 00:01:00.838
Yeah.

00:01:01.811 --> 00:01:02.152
Of course,

00:01:02.192 --> 00:01:04.793
referring to the fact that Monday was off

00:01:04.953 --> 00:01:06.614
and now you're not going to see four

00:01:06.635 --> 00:01:07.555
days worth of patients.

00:01:07.575 --> 00:01:08.635
You're going to see five days worth of

00:01:08.676 --> 00:01:10.337
patients in four days.

00:01:10.697 --> 00:01:12.257
Correct.

00:01:12.278 --> 00:01:13.319
You're going to increase by twenty

00:01:13.338 --> 00:01:13.659
percent.

00:01:14.359 --> 00:01:16.441
Let's start with a complaint today, Tony.

00:01:16.460 --> 00:01:18.061
OK.

00:01:18.121 --> 00:01:19.643
Somebody who's followed me on Instagram

00:01:19.662 --> 00:01:20.144
for a while.

00:01:20.203 --> 00:01:21.564
I won't call her out because that's not

00:01:21.584 --> 00:01:22.025
the point.

00:01:23.206 --> 00:01:24.766
But she has said like she made a

00:01:24.826 --> 00:01:25.748
comment like this.

00:01:27.072 --> 00:01:28.033
and I'll read it in a second,

00:01:28.052 --> 00:01:29.834
but it was essentially like, Jimmy,

00:01:29.873 --> 00:01:31.015
like canvas free,

00:01:31.495 --> 00:01:32.897
like you're using a lot of AI to

00:01:32.936 --> 00:01:33.777
create things.

00:01:34.957 --> 00:01:36.099
And I want to talk about,

00:01:36.900 --> 00:01:39.061
is it the what or the how?

00:01:40.016 --> 00:01:40.156
Right?

00:01:40.177 --> 00:01:41.698
Because there's emotion attached to both.

00:01:41.718 --> 00:01:42.920
What I mean by the what versus the

00:01:42.959 --> 00:01:43.340
how is like,

00:01:44.302 --> 00:01:45.763
I'm not creating a lot of like fake

00:01:45.784 --> 00:01:46.203
videos.

00:01:46.224 --> 00:01:47.224
Remember like a year ago,

00:01:47.245 --> 00:01:48.305
every time you'd make a human,

00:01:48.325 --> 00:01:49.968
they'd have like six fingers and be like,

00:01:50.228 --> 00:01:51.829
ah, that's AI and blah, blah, blah, blah,

00:01:51.849 --> 00:01:52.370
blah.

00:01:53.171 --> 00:01:54.233
So are you mad at like,

00:01:54.674 --> 00:01:55.614
you think the stuff?

00:01:55.855 --> 00:01:57.216
And the thing she commented on

00:01:58.344 --> 00:02:00.966
was an Instagram carousel done sort of

00:02:01.007 --> 00:02:03.349
like in Saturday morning cartoon style

00:02:03.890 --> 00:02:06.793
about all the mnemonics that we used in

00:02:07.552 --> 00:02:08.253
PT school,

00:02:08.813 --> 00:02:10.055
like how to remember the bones of the

00:02:10.134 --> 00:02:11.776
wrists and all the,

00:02:12.276 --> 00:02:13.799
that was my sort of like throwback.

00:02:14.558 --> 00:02:15.980
And she was like, canvas freak,

00:02:16.020 --> 00:02:17.181
a lot of AI on here.

00:02:17.262 --> 00:02:18.483
And I just wrote back two words.

00:02:18.522 --> 00:02:19.924
I wrote back Jevons paradox.

00:02:20.805 --> 00:02:22.445
And that's the idea that as something

00:02:22.485 --> 00:02:23.546
becomes more efficient,

00:02:23.586 --> 00:02:24.487
we don't use less of it,

00:02:24.527 --> 00:02:25.308
we use more of it.

00:02:26.448 --> 00:02:27.649
And then I'm like, are you mad?

00:02:27.669 --> 00:02:28.508
Because, listen,

00:02:28.549 --> 00:02:30.370
there is an environmental impact.

00:02:31.350 --> 00:02:33.372
But do you really think a physical therapy

00:02:33.412 --> 00:02:36.312
podcast host is changing climate?

00:02:36.332 --> 00:02:37.614
Like, do you really think I'm the one?

00:02:37.693 --> 00:02:40.556
Like, look at Citibank.

00:02:40.836 --> 00:02:44.318
Did you interpret it as you're wasting

00:02:44.358 --> 00:02:46.758
water and electricity on data centers

00:02:46.998 --> 00:02:48.000
promoting AI?

00:02:48.159 --> 00:02:50.181
Or was it just saying, like,

00:02:50.281 --> 00:02:51.961
I'm sick of seeing AI images?

00:02:52.352 --> 00:02:53.651
Yeah, that's what it... Oh,

00:02:53.671 --> 00:02:54.451
she just re-commented.

00:02:54.491 --> 00:02:56.693
Generative AI has a significantly greater

00:02:56.752 --> 00:02:58.633
environmental impact than traditional AI.

00:02:58.652 --> 00:03:01.734
Oh my gosh.

00:03:03.514 --> 00:03:03.774
Listen,

00:03:03.873 --> 00:03:06.014
if you don't like the pretty images or

00:03:06.054 --> 00:03:07.294
the ugly images I'm making,

00:03:08.294 --> 00:03:09.615
that is an editorial decision.

00:03:09.935 --> 00:03:13.575
Don't listen, don't watch, don't look.

00:03:13.616 --> 00:03:17.096
But if you really think me sharing an

00:03:17.217 --> 00:03:19.296
image of wrist bones...

00:03:20.295 --> 00:03:23.299
on Instagram, a platform, by the way,

00:03:23.538 --> 00:03:25.721
which has AI running in the background.

00:03:26.521 --> 00:03:27.943
Because I literally said later on,

00:03:28.024 --> 00:03:30.205
once she kept throwing stones, I was like,

00:03:31.447 --> 00:03:34.409
you know the platform we're arguing on is

00:03:34.509 --> 00:03:35.471
running on AI.

00:03:35.711 --> 00:03:36.812
Every time you type,

00:03:36.891 --> 00:03:40.336
it's reading it with AI.

00:03:40.816 --> 00:03:42.877
As well as the phone that we're arguing

00:03:43.078 --> 00:03:43.177
on.

00:03:44.019 --> 00:03:46.139
is also running on ai so i think

00:03:46.199 --> 00:03:48.020
i literally said and by the way tony

00:03:48.139 --> 00:03:49.441
i came up with this metaphor i didn't

00:03:49.461 --> 00:03:51.961
use ai for it it's literally you throwing

00:03:52.002 --> 00:03:54.983
glass rocks at a glass house yeah it

00:03:55.002 --> 00:03:57.342
just doesn't make any so you either don't

00:03:57.402 --> 00:04:00.024
like the content which is one thousand

00:04:00.044 --> 00:04:01.705
percent up to you don't do it

00:04:02.465 --> 00:04:05.287
But if you're mad at the tool that

00:04:05.326 --> 00:04:05.766
I'm using,

00:04:06.146 --> 00:04:10.248
I'd like to also see Citibank and Apple

00:04:10.688 --> 00:04:11.949
and Chevrolet.

00:04:12.509 --> 00:04:13.191
Trust me,

00:04:13.751 --> 00:04:16.112
they are going to out AI me before

00:04:16.291 --> 00:04:17.892
before nine oh one a.m.

00:04:18.012 --> 00:04:20.454
It's just so I just find this increasingly

00:04:20.574 --> 00:04:22.454
interesting is like now people find it

00:04:22.475 --> 00:04:23.536
like a call out.

00:04:24.516 --> 00:04:26.357
They'll be like, look, AI, look, AI.

00:04:26.377 --> 00:04:26.656
And I'm like,

00:04:26.797 --> 00:04:28.458
I don't think that's the burn you think

00:04:28.497 --> 00:04:28.838
it is.

00:04:29.139 --> 00:04:30.519
It might have been a year ago,

00:04:31.240 --> 00:04:31.639
but like.

00:04:32.898 --> 00:04:35.279
Like her response was literally use Canva.

00:04:35.319 --> 00:04:35.660
And I'm like,

00:04:35.961 --> 00:04:39.362
I'm a B minus graphic designer on Canva,

00:04:39.382 --> 00:04:42.365
but keep in mind all the tools running

00:04:42.386 --> 00:04:44.326
in the backgrounds that like improves

00:04:44.367 --> 00:04:47.889
color and reformats things or generates

00:04:47.930 --> 00:04:48.230
images.

00:04:48.591 --> 00:04:49.451
That's all AI.

00:04:49.672 --> 00:04:50.512
So you just asked me to use a

00:04:50.572 --> 00:04:51.413
different form?

00:04:51.952 --> 00:04:52.733
Or again,

00:04:54.815 --> 00:04:56.096
do you just not like the pictures?

00:04:56.216 --> 00:04:57.858
Is it an editorial decision or a how

00:04:57.877 --> 00:04:58.298
decision?

00:04:58.759 --> 00:04:59.519
So I just, I mean,

00:04:59.560 --> 00:05:00.880
you're someone who uses it a lot.

00:05:03.326 --> 00:05:04.387
Are you getting this at all?

00:05:05.228 --> 00:05:06.447
I have not yet.

00:05:07.767 --> 00:05:09.788
I'm sure it's out there.

00:05:09.869 --> 00:05:11.048
It's posturing.

00:05:11.269 --> 00:05:12.970
It's the flavor of the month.

00:05:13.370 --> 00:05:14.189
Save the planet.

00:05:14.230 --> 00:05:15.970
Don't use AI kind of stuff.

00:05:17.951 --> 00:05:20.271
But even if I did, I mean,

00:05:20.331 --> 00:05:21.572
like you, I don't care.

00:05:21.791 --> 00:05:23.492
Yeah, I'm sick too.

00:05:23.791 --> 00:05:26.353
I am kind of getting tired of the

00:05:26.533 --> 00:05:28.774
AI looking generated images.

00:05:29.553 --> 00:05:30.473
I think yours are great.

00:05:31.805 --> 00:05:33.245
We did that whole segment on,

00:05:33.305 --> 00:05:35.747
we took what was like a job posting

00:05:35.786 --> 00:05:37.809
and we reiterated on it two or three

00:05:37.848 --> 00:05:40.230
levels deep, made it look way better.

00:05:41.790 --> 00:05:42.992
My images, you know,

00:05:43.012 --> 00:05:45.072
you can tell when it's an AI generated

00:05:45.153 --> 00:05:45.492
image.

00:05:46.093 --> 00:05:46.353
Okay,

00:05:46.434 --> 00:05:48.894
it's just get a little tired of that

00:05:48.954 --> 00:05:49.355
trend.

00:05:49.454 --> 00:05:51.916
It's a trend, it'll evolve, it'll change.

00:05:53.598 --> 00:05:56.040
I hate to see people, you know,

00:05:56.100 --> 00:05:58.221
bringing the environmental impact into it

00:05:58.240 --> 00:05:59.983
because like you said, it's just absurd.

00:06:00.483 --> 00:06:01.403
Don't drive a car.

00:06:01.463 --> 00:06:02.464
Don't fly a plane.

00:06:02.524 --> 00:06:04.545
Don't do a million other things that have

00:06:04.565 --> 00:06:07.127
a bigger impact than generating an AI

00:06:07.228 --> 00:06:09.550
image and sharing it on Facebook.

00:06:11.211 --> 00:06:13.213
But, you know, it is what it is.

00:06:13.887 --> 00:06:15.649
Yeah, we're not going to.

00:06:15.788 --> 00:06:17.430
And I learned this a long time ago,

00:06:17.569 --> 00:06:18.771
and I think I mentioned it to you.

00:06:18.850 --> 00:06:19.771
I talked to a lot of people.

00:06:19.831 --> 00:06:20.892
So stop me if I already said this

00:06:20.913 --> 00:06:21.752
little diatribe.

00:06:21.793 --> 00:06:23.473
But when I learned that,

00:06:23.514 --> 00:06:25.975
like the amount of cans that we actually

00:06:26.076 --> 00:06:28.817
recycle and how much aluminum we get back

00:06:29.197 --> 00:06:31.319
is like a millionth of one percent.

00:06:31.980 --> 00:06:34.002
right you you feel good when you carry

00:06:34.041 --> 00:06:35.624
the bag you're like i'm putting the i'm

00:06:35.644 --> 00:06:37.125
gonna get something out of these these

00:06:37.204 --> 00:06:39.047
cans it's gonna be great and then you

00:06:39.067 --> 00:06:40.307
see the people from the recycling center

00:06:40.327 --> 00:06:41.790
like yeah we just throw most of it

00:06:41.810 --> 00:06:44.012
in a landfill it's just a different path

00:06:44.031 --> 00:06:44.773
to the landfill

00:06:46.057 --> 00:06:47.819
And this is where someone said,

00:06:47.918 --> 00:06:49.879
we're not going to regulate ourselves out

00:06:49.939 --> 00:06:50.519
of anything.

00:06:51.459 --> 00:06:53.600
That's at best a speed break.

00:06:54.100 --> 00:06:56.322
We're going to have to invent a solution,

00:06:56.362 --> 00:06:56.502
right?

00:06:56.521 --> 00:06:58.281
We're going to have to invent a better

00:06:58.322 --> 00:07:01.142
way to cool data centers or produce

00:07:01.182 --> 00:07:01.723
electricity.

00:07:02.004 --> 00:07:03.343
We're not going to minimize it.

00:07:03.543 --> 00:07:04.764
It just ain't going to happen.

00:07:04.925 --> 00:07:05.185
Why?

00:07:05.904 --> 00:07:07.487
because people like the pretty pictures

00:07:07.526 --> 00:07:08.067
too much.

00:07:08.427 --> 00:07:09.829
Sorry,

00:07:09.908 --> 00:07:12.531
you're trying to engineer human behavior.

00:07:12.850 --> 00:07:16.754
Well, this is a very clinical PT thing.

00:07:17.274 --> 00:07:18.475
It's like, oh my gosh,

00:07:18.516 --> 00:07:21.278
you could not do a leg extension machine

00:07:21.298 --> 00:07:23.360
because it puts shear force on the tibia

00:07:23.420 --> 00:07:24.240
and the ACL.

00:07:24.300 --> 00:07:26.262
And how could you even imagine doing that?

00:07:26.302 --> 00:07:26.723
Meanwhile,

00:07:26.762 --> 00:07:28.805
the person is doing that kind of motion

00:07:28.824 --> 00:07:30.906
throughout the day with various

00:07:30.987 --> 00:07:31.608
activities.

00:07:32.067 --> 00:07:34.730
like there is no bad exercise there is

00:07:34.810 --> 00:07:37.172
no bad machine there is no bad anything

00:07:37.211 --> 00:07:40.814
yet therapists love to over dramatize the

00:07:40.896 --> 00:07:44.398
impact of this it carries into all aspects

00:07:44.437 --> 00:07:45.959
of life this being another one

00:07:46.499 --> 00:07:47.259
Yeah.

00:07:47.319 --> 00:07:48.901
Augustana is saying it's ignorance that is

00:07:48.961 --> 00:07:49.581
most entitled.

00:07:49.980 --> 00:07:51.362
I don't know which direction you're going.

00:07:51.521 --> 00:07:52.903
Because to be honest with you, Augustana,

00:07:53.303 --> 00:07:55.024
you could be saying that for either side

00:07:55.745 --> 00:07:56.406
of the argument.

00:07:56.446 --> 00:07:57.906
We need to be specific about this.

00:07:58.406 --> 00:07:59.807
Are you mad at the output?

00:08:00.288 --> 00:08:01.189
Editorial decision.

00:08:01.269 --> 00:08:02.168
You don't like the trend.

00:08:02.829 --> 00:08:03.370
Thumbs up.

00:08:03.410 --> 00:08:03.889
Move along.

00:08:04.271 --> 00:08:06.012
Or you're mad at the tool I chose

00:08:06.091 --> 00:08:08.333
to use and I'm allowed to use.

00:08:08.494 --> 00:08:09.894
And that's also okay.

00:08:10.355 --> 00:08:11.435
I'm just going to ignore that.

00:08:11.454 --> 00:08:12.495
Well, I'm going to ignore both.

00:08:13.317 --> 00:08:13.576
Yeah.

00:08:15.072 --> 00:08:17.254
Talking about how we can essentially find

00:08:17.274 --> 00:08:18.555
an argument for anything,

00:08:19.117 --> 00:08:20.598
I'll try to find the video,

00:08:21.699 --> 00:08:22.420
but essentially,

00:08:22.439 --> 00:08:23.360
and I know this is going to shock

00:08:23.399 --> 00:08:23.519
you,

00:08:23.701 --> 00:08:26.523
Adam Meekins got into it with some

00:08:26.663 --> 00:08:28.204
American physio over...

00:08:29.206 --> 00:08:31.408
literally arguing about like that the kid

00:08:31.449 --> 00:08:32.950
was literally going on i call him a

00:08:32.970 --> 00:08:34.331
kid because he feels like he's you know

00:08:34.370 --> 00:08:36.052
eleven years old to me but he's just

00:08:36.072 --> 00:08:38.793
going on about like specific wrist

00:08:38.833 --> 00:08:40.956
position during an overhead press and i'm

00:08:41.495 --> 00:08:42.736
and i was that guy when i was

00:08:42.756 --> 00:08:44.399
in pt school i was like yeah at

00:08:44.479 --> 00:08:48.361
what angle of of pronation is the optimal

00:08:48.902 --> 00:08:50.102
and then i sort of got out to

00:08:50.123 --> 00:08:53.365
where humans live with the world and i

00:08:53.384 --> 00:08:55.647
was like does that actually how much does

00:08:55.687 --> 00:08:56.687
that matter how

00:08:57.048 --> 00:08:58.188
How much does it matter?

00:08:58.589 --> 00:09:00.851
And literally his argument was, well,

00:09:00.951 --> 00:09:02.893
Adam just lives on rage bait and

00:09:02.932 --> 00:09:03.374
marketing.

00:09:03.394 --> 00:09:04.294
And I'm like, my man,

00:09:04.355 --> 00:09:06.235
you're doing that right now.

00:09:06.517 --> 00:09:07.457
But okay, pot.

00:09:07.577 --> 00:09:08.337
Hello, kettle.

00:09:08.678 --> 00:09:09.799
Damn, that's black.

00:09:11.129 --> 00:09:12.091
What's the thing?

00:09:12.571 --> 00:09:14.631
Bruce Lee had a famous quote,

00:09:15.251 --> 00:09:16.172
to a novice,

00:09:16.231 --> 00:09:17.432
a punch is just a punch and a

00:09:17.452 --> 00:09:18.452
kick is just a kick.

00:09:18.493 --> 00:09:19.494
To an expert,

00:09:19.953 --> 00:09:21.174
a punch is so much more,

00:09:21.215 --> 00:09:22.355
a kick is so much more.

00:09:22.394 --> 00:09:23.375
But to the master,

00:09:23.916 --> 00:09:25.096
a punch is just a punch,

00:09:25.135 --> 00:09:26.197
a kick is just a kick.

00:09:27.157 --> 00:09:28.337
I have a student right now,

00:09:28.398 --> 00:09:29.077
I think I mentioned,

00:09:29.097 --> 00:09:31.178
we haven't taken students since before

00:09:31.219 --> 00:09:31.818
COVID.

00:09:32.519 --> 00:09:34.179
This is a high school girl.

00:09:34.240 --> 00:09:35.159
She's a senior.

00:09:35.220 --> 00:09:37.741
She's interested in PT or orthopedic

00:09:37.761 --> 00:09:38.241
surgery.

00:09:39.001 --> 00:09:40.225
So she's in the clinic and it gives

00:09:40.264 --> 00:09:42.349
me an opportunity to kind of go back

00:09:42.369 --> 00:09:43.572
and explore these ideas.

00:09:44.898 --> 00:09:45.678
We have a patient,

00:09:46.879 --> 00:09:48.799
patient's working with somebody else.

00:09:49.059 --> 00:09:51.282
I'm watching the patient do an exercise,

00:09:51.422 --> 00:09:52.201
a typical row.

00:09:52.241 --> 00:09:54.443
And I'm like, oh, that's pretty ugly,

00:09:54.823 --> 00:09:56.845
like ugly form, ugly technique,

00:09:56.884 --> 00:09:59.186
like doing all this kind of crazy stuff.

00:09:59.706 --> 00:10:00.706
But I grabbed the student.

00:10:00.726 --> 00:10:01.347
I'm like, look,

00:10:02.048 --> 00:10:03.928
look at what she's doing right now.

00:10:04.089 --> 00:10:05.750
Is that the way you would do a

00:10:05.809 --> 00:10:06.931
classic row?

00:10:07.490 --> 00:10:07.850
No,

00:10:07.990 --> 00:10:10.732
it's either too heavy for like an external

00:10:10.773 --> 00:10:13.274
rotation or it's too light for an actual

00:10:13.333 --> 00:10:13.554
row.

00:10:14.394 --> 00:10:15.576
But I said, what's the harm?

00:10:16.417 --> 00:10:18.038
She's not trying to be a bodybuilder.

00:10:18.077 --> 00:10:19.798
She's not trying to be an expert in

00:10:19.919 --> 00:10:20.659
the row.

00:10:21.301 --> 00:10:22.782
She's doing something.

00:10:23.341 --> 00:10:26.144
I can generate a case to support why

00:10:26.205 --> 00:10:28.505
what she is doing is probably closer to

00:10:28.586 --> 00:10:29.267
real world.

00:10:29.326 --> 00:10:32.288
If she's trying to pull the curtains or

00:10:33.009 --> 00:10:33.791
flip a sheet,

00:10:34.490 --> 00:10:37.153
that motion is probably real similar to

00:10:37.192 --> 00:10:38.774
what she would do in daily life.

00:10:39.434 --> 00:10:40.517
I'm going to let her do it.

00:10:40.576 --> 00:10:42.039
I'm not going to over cue her and

00:10:42.080 --> 00:10:44.383
correct her and fix every little nuance of

00:10:44.484 --> 00:10:46.366
every little thing that she's doing.

00:10:47.457 --> 00:10:49.219
But when I was a new grad or

00:10:49.239 --> 00:10:50.599
I was a new personal trainer,

00:10:50.698 --> 00:10:52.600
I learned all this cool information.

00:10:53.000 --> 00:10:54.921
You better believe I over-cued,

00:10:55.061 --> 00:10:55.921
over-corrected,

00:10:56.121 --> 00:10:59.623
over-exaggerated everything until I

00:10:59.663 --> 00:11:01.663
matured and I gained experience.

00:11:01.683 --> 00:11:02.604
I was like, you know what?

00:11:02.764 --> 00:11:03.825
It's still beneficial.

00:11:03.865 --> 00:11:05.424
It's better than sitting on the couch and

00:11:05.485 --> 00:11:06.966
it's not harmful or dangerous.

00:11:07.446 --> 00:11:08.547
I'm going to let her do it the

00:11:08.567 --> 00:11:09.547
way she's doing it.

00:11:09.948 --> 00:11:12.150
yep i love that quote from bruce lee

00:11:12.630 --> 00:11:15.894
because in several areas of my life i

00:11:15.994 --> 00:11:18.876
am a novice and and i'm not trying

00:11:18.897 --> 00:11:20.258
to put myself in the back just from

00:11:20.298 --> 00:11:22.158
repetition i'm like what you would call

00:11:22.178 --> 00:11:24.201
the master right and i can look at

00:11:24.240 --> 00:11:26.403
someone if i'm if i'm if i'm talking

00:11:26.423 --> 00:11:28.725
to someone about podcast creation and

00:11:28.745 --> 00:11:30.846
they're asking me what the optimal time to

00:11:30.886 --> 00:11:33.168
release a podcast is and i'm like

00:11:33.869 --> 00:11:34.970
I gotta be dead honest with you.

00:11:35.009 --> 00:11:37.510
It doesn't, it so doesn't matter.

00:11:37.770 --> 00:11:39.692
It's I'd rather you record three,

00:11:39.772 --> 00:11:40.732
it's the frequency.

00:11:40.832 --> 00:11:44.153
And they're focused on the optimal angle

00:11:44.214 --> 00:11:47.436
of the row and all those things in

00:11:47.475 --> 00:11:48.596
terms of like, well,

00:11:48.616 --> 00:11:50.977
should the title be this or like this?

00:11:51.018 --> 00:11:51.817
And I'm like, honestly,

00:11:51.837 --> 00:11:52.698
they're both pretty good.

00:11:52.739 --> 00:11:53.918
They're both A minuses.

00:11:53.958 --> 00:11:56.441
Like it really doesn't, it doesn't matter.

00:11:56.760 --> 00:11:58.160
And other aspects of my life,

00:11:58.201 --> 00:11:59.081
I'm such a novice.

00:11:59.461 --> 00:12:00.903
I'm asking those questions.

00:12:01.523 --> 00:12:02.844
where I'm still trying to wrap my head

00:12:02.884 --> 00:12:04.945
around, what are we doing here?

00:12:05.044 --> 00:12:06.846
So when you're the novice,

00:12:06.865 --> 00:12:08.768
you look at the micro and you're not

00:12:08.788 --> 00:12:10.207
looking at the macro enough.

00:12:10.609 --> 00:12:11.509
And when you're the master,

00:12:11.568 --> 00:12:12.129
I think you just,

00:12:12.190 --> 00:12:13.951
you're like in the big picture of this,

00:12:14.471 --> 00:12:15.311
this is going to matter.

00:12:15.331 --> 00:12:17.572
This is day one of four billion days

00:12:17.592 --> 00:12:18.493
that we're going to do this.

00:12:19.114 --> 00:12:19.894
Let's just do it.

00:12:20.333 --> 00:12:20.995
Let's, let's just,

00:12:21.115 --> 00:12:22.176
let's just do a bunch of B,

00:12:22.275 --> 00:12:23.235
I always say out of there are a

00:12:23.255 --> 00:12:24.216
thousand B minuses.

00:12:25.500 --> 00:12:26.642
If you're on time, you're late.

00:12:26.682 --> 00:12:28.923
If you're early, you're on time.

00:12:29.102 --> 00:12:30.823
I totally agree with the sentiment,

00:12:30.864 --> 00:12:32.504
but I think we got called out for

00:12:32.965 --> 00:12:34.905
starting the live at eight thirty one.

00:12:35.525 --> 00:12:35.885
Yeah.

00:12:37.366 --> 00:12:39.168
But due to the rotation of the earth,

00:12:39.947 --> 00:12:41.629
if you really wanted to think about it,

00:12:41.649 --> 00:12:43.210
you know.

00:12:43.250 --> 00:12:44.070
So everybody,

00:12:44.190 --> 00:12:46.030
everybody in the clinic for the last two

00:12:46.071 --> 00:12:48.192
days has been saying once you drive over

00:12:48.211 --> 00:12:49.832
the border from Ohio to Michigan,

00:12:49.852 --> 00:12:51.274
you got to set your clocks back a

00:12:51.313 --> 00:12:54.775
minute referencing the college game.

00:12:57.214 --> 00:12:58.436
Wait, I don't understand that.

00:12:58.456 --> 00:12:59.918
What does that mean?

00:12:59.977 --> 00:13:03.001
There was the Michigan game where the game

00:13:03.042 --> 00:13:04.605
was supposed to be over.

00:13:04.705 --> 00:13:06.807
One second, yeah.

00:13:07.028 --> 00:13:08.070
What's your view on that?

00:13:08.110 --> 00:13:08.931
You're in Ohio,

00:13:08.951 --> 00:13:10.033
and that's a Michigan thing.

00:13:11.058 --> 00:13:12.620
don't care i have no dog in the

00:13:12.681 --> 00:13:15.503
race i didn't grow up here so you

00:13:15.543 --> 00:13:17.065
know yeah i don't have a dog in

00:13:17.085 --> 00:13:19.846
the fight but that looked shade city if

00:13:19.886 --> 00:13:21.989
you're if you're western michigan i'm like

00:13:22.149 --> 00:13:24.051
yeah you can and literally like the sports

00:13:24.091 --> 00:13:26.413
pundits which just shows you how like

00:13:26.974 --> 00:13:28.515
tension and anger

00:13:29.494 --> 00:13:31.094
I'd be curious to see what the betting

00:13:31.174 --> 00:13:32.075
world looked like.

00:13:32.355 --> 00:13:32.934
Oh, my God.

00:13:32.955 --> 00:13:33.774
Who had bets?

00:13:33.794 --> 00:13:35.816
I did not even think about that.

00:13:35.916 --> 00:13:36.296
Wow.

00:13:36.336 --> 00:13:37.735
It shows you how little I bet.

00:13:38.155 --> 00:13:38.437
But, yeah.

00:13:38.657 --> 00:13:41.116
But I love the pundits the next day

00:13:41.157 --> 00:13:43.738
going, like, this is what good teams do.

00:13:43.798 --> 00:13:46.099
They're able to have a call and then

00:13:46.158 --> 00:13:46.499
have one.

00:13:46.558 --> 00:13:48.599
And when they get the last second,

00:13:48.658 --> 00:13:49.600
I'm like, nah, my man.

00:13:50.179 --> 00:13:51.580
That was a robbery.

00:13:52.059 --> 00:13:54.541
You would be completely reversed if

00:13:54.721 --> 00:13:56.162
Michigan got that done to them,

00:13:56.581 --> 00:13:57.381
in my opinion.

00:13:57.922 --> 00:13:59.322
That was a horrible,

00:13:59.363 --> 00:14:01.442
horrible call from where I sat.

00:14:01.462 --> 00:14:03.203
But they were saying they were literally

00:14:03.224 --> 00:14:07.304
saying like the game clock and the one

00:14:07.365 --> 00:14:09.745
on the stadium, they're off and, you know,

00:14:09.785 --> 00:14:11.927
according to and I'm like, really?

00:14:12.307 --> 00:14:13.086
I don't know, guys.

00:14:13.106 --> 00:14:14.107
This one looked pretty ugly.

00:14:15.250 --> 00:14:16.913
I think we talked about this and I

00:14:16.932 --> 00:14:18.374
want to move on to the next segment,

00:14:18.414 --> 00:14:21.638
but you're aware of like Ohio State when

00:14:21.677 --> 00:14:22.418
they're playing.

00:14:22.778 --> 00:14:24.221
And this is how bad I am.

00:14:24.321 --> 00:14:26.163
I don't even know Michigan versus Michigan

00:14:26.202 --> 00:14:27.083
State, who it is,

00:14:27.764 --> 00:14:30.626
but they cross out all the M's all

00:14:30.748 --> 00:14:31.668
over the campus.

00:14:31.908 --> 00:14:33.389
It is amazing.

00:14:34.051 --> 00:14:37.133
But when you think of like social media

00:14:37.273 --> 00:14:40.695
and attention and the rivalry and how it

00:14:40.755 --> 00:14:43.738
draws out all of these emotions, you know,

00:14:43.778 --> 00:14:44.118
again,

00:14:44.197 --> 00:14:46.259
this would be something I would look at

00:14:46.278 --> 00:14:47.059
and I would say, okay,

00:14:48.000 --> 00:14:48.760
I'm not part of this,

00:14:48.821 --> 00:14:50.842
but I recognize the impact and the power.

00:14:51.482 --> 00:14:53.484
How do I capture that and bring it

00:14:53.543 --> 00:14:55.465
into the physical therapy world,

00:14:55.764 --> 00:14:57.086
the physical therapy clinic?

00:14:57.105 --> 00:14:59.648
Can I harness that to help motivate my

00:14:59.687 --> 00:15:03.750
patients to push and improve and do the

00:15:03.769 --> 00:15:05.211
things they need to do more?

00:15:05.630 --> 00:15:07.351
Do I harness that in a way to

00:15:07.412 --> 00:15:09.452
attract and draw in more new patients and

00:15:09.472 --> 00:15:10.433
grow my business?

00:15:10.634 --> 00:15:11.934
There are so many aspects.

00:15:12.434 --> 00:15:13.456
And this is where...

00:15:14.096 --> 00:15:17.298
I would go to ChatGBT, Gemini, Claude.

00:15:17.378 --> 00:15:19.159
I'd start to talk about that.

00:15:19.600 --> 00:15:20.080
Yesterday,

00:15:20.120 --> 00:15:22.001
I spent probably an hour while I was

00:15:22.042 --> 00:15:25.524
driving using voice and going back and

00:15:25.565 --> 00:15:26.764
forth with, look,

00:15:27.466 --> 00:15:31.649
bring me up to speed on image likeness.

00:15:34.030 --> 00:15:35.511
I want to know how I can incorporate

00:15:35.552 --> 00:15:37.833
that into a physical therapy employment

00:15:38.833 --> 00:15:39.414
proposal.

00:15:39.982 --> 00:15:40.683
Got it.

00:15:40.724 --> 00:15:42.024
Because I don't want to just- NIL,

00:15:42.043 --> 00:15:42.644
you mean the college NIL.

00:15:42.664 --> 00:15:43.445
Is that what you mean?

00:15:43.525 --> 00:15:44.265
NIL, yeah.

00:15:44.306 --> 00:15:46.287
I don't want to just pay for clinical

00:15:46.347 --> 00:15:46.827
hours.

00:15:46.988 --> 00:15:48.229
I want to be able to say, hey,

00:15:48.708 --> 00:15:50.029
here's the base salary.

00:15:50.811 --> 00:15:51.951
If you want to earn more,

00:15:52.432 --> 00:15:54.033
here are the opportunities.

00:15:54.472 --> 00:15:55.573
And it really is NIL.

00:15:56.234 --> 00:15:59.836
It's look, how do we build your resources,

00:15:59.856 --> 00:16:00.537
your media?

00:16:00.576 --> 00:16:02.078
How do we incorporate that?

00:16:02.178 --> 00:16:02.259
Gosh.

00:16:02.879 --> 00:16:04.860
into an extra ten thousand a year fifteen

00:16:04.900 --> 00:16:06.522
thousand a year because it's gonna benefit

00:16:06.562 --> 00:16:08.984
my company just like it benefits the team

00:16:09.024 --> 00:16:12.847
to hire a well-known player right so so

00:16:13.087 --> 00:16:15.509
we had some interesting conversations on

00:16:15.629 --> 00:16:18.653
yeah that whole topic i mean i'm selfishly

00:16:18.732 --> 00:16:21.375
not selfishly thinking i i was thinking of

00:16:21.434 --> 00:16:23.056
something like that for my day job

00:16:23.806 --> 00:16:25.886
which is we've got all these people who

00:16:25.947 --> 00:16:26.947
are super smart,

00:16:27.248 --> 00:16:30.990
and they all have micro audiences, right?

00:16:31.591 --> 00:16:32.912
I look at the world like a map

00:16:32.951 --> 00:16:34.614
of little dots and Venn diagrams,

00:16:34.634 --> 00:16:36.315
and I'm like, well,

00:16:36.355 --> 00:16:37.735
I could try to grow one account to

00:16:37.755 --> 00:16:39.017
a million followers.

00:16:39.057 --> 00:16:40.437
That's hard, but that'd be good.

00:16:41.592 --> 00:16:44.355
Or I could grow like a thousand accounts

00:16:44.495 --> 00:16:45.816
to this many followers,

00:16:45.836 --> 00:16:47.636
and that's actually better because it'll

00:16:47.677 --> 00:16:49.197
touch more people in more ways.

00:16:49.557 --> 00:16:51.480
That goes back to my frequency, intensity,

00:16:51.519 --> 00:16:52.921
time, type, volume, and progression,

00:16:53.240 --> 00:16:54.741
not just exercise principles,

00:16:55.062 --> 00:16:56.263
also communication principles.

00:16:56.582 --> 00:16:59.605
So you might see ten videos from an

00:16:59.644 --> 00:17:01.206
account that has a million followers,

00:17:01.625 --> 00:17:04.028
or you might see a hundred videos spread

00:17:04.067 --> 00:17:06.048
across a hundred accounts one time.

00:17:06.269 --> 00:17:06.990
Which is better?

00:17:07.509 --> 00:17:08.651
I don't know.

00:17:08.810 --> 00:17:10.112
I don't know that one is better than

00:17:10.132 --> 00:17:10.471
the other.

00:17:12.874 --> 00:17:13.934
I'm going to noodle on that.

00:17:14.474 --> 00:17:17.978
Going back to the voice conversation,

00:17:18.038 --> 00:17:20.740
the thing that irks me,

00:17:21.020 --> 00:17:23.122
I pause when I'm talking,

00:17:23.182 --> 00:17:24.683
especially when I'm talking and iterating.

00:17:24.784 --> 00:17:26.464
I was on a long drive last weekend

00:17:26.944 --> 00:17:29.406
and I was working on my APTA Florida

00:17:29.487 --> 00:17:30.848
keynote thing that I'm going to do next

00:17:30.909 --> 00:17:31.169
week.

00:17:31.608 --> 00:17:31.828
Yes,

00:17:31.868 --> 00:17:34.211
I was using AI to noodle on the

00:17:34.290 --> 00:17:34.672
ideas.

00:17:34.971 --> 00:17:35.291
Why?

00:17:35.652 --> 00:17:37.032
Because I verbally process.

00:17:37.634 --> 00:17:38.375
But let me ask you this,

00:17:38.575 --> 00:17:39.555
when you pause,

00:17:40.276 --> 00:17:41.356
And if I'm using Claude,

00:17:41.457 --> 00:17:42.317
it sort of jumps in.

00:17:43.078 --> 00:17:45.221
I'm like, I need you to pause longer.

00:17:45.521 --> 00:17:45.902
Is there any,

00:17:46.282 --> 00:17:48.005
do you have a hack on how to

00:17:48.045 --> 00:17:49.105
do that?

00:17:49.266 --> 00:17:52.250
I don't usually use that version of voice.

00:17:52.269 --> 00:17:53.211
When I say voice,

00:17:53.290 --> 00:17:54.711
I'm saying voice to text.

00:17:54.972 --> 00:17:55.232
Got it.

00:17:55.413 --> 00:17:57.334
um but when i have done that it

00:17:57.413 --> 00:17:59.596
is it's it's i'm under pressure to get

00:17:59.635 --> 00:18:02.897
a continuous stream of words right so i

00:18:03.057 --> 00:18:05.180
i have thought about just telling it ahead

00:18:05.240 --> 00:18:08.080
of time give me time don't give me

00:18:08.121 --> 00:18:10.282
a response until i tell you or ask

00:18:10.323 --> 00:18:13.105
you for a response yeah i haven't done

00:18:13.164 --> 00:18:15.205
it but i i still live in the

00:18:15.226 --> 00:18:16.326
world of voice to text

00:18:16.936 --> 00:18:17.717
Scott's jumping in.

00:18:17.757 --> 00:18:17.916
Yeah.

00:18:17.957 --> 00:18:20.617
He's saying we now need PT agents to

00:18:20.657 --> 00:18:22.199
negotiate NIL contracts.

00:18:22.699 --> 00:18:24.798
I'll give away a negotiation strategy I

00:18:24.858 --> 00:18:25.400
use right now.

00:18:26.200 --> 00:18:27.079
Every once in a while,

00:18:27.119 --> 00:18:27.799
someone will find me.

00:18:27.859 --> 00:18:29.280
Most of the time it's on LinkedIn.

00:18:29.461 --> 00:18:31.101
It's a healthcare related thing.

00:18:31.161 --> 00:18:31.601
And they go,

00:18:32.000 --> 00:18:32.862
they look at me as like,

00:18:33.061 --> 00:18:33.642
go to market.

00:18:33.682 --> 00:18:35.041
Like, how do I market this?

00:18:35.561 --> 00:18:36.542
Nine times out of ten.

00:18:37.542 --> 00:18:39.664
It's so much work that's needed to get

00:18:39.744 --> 00:18:41.625
so little result that I'm like,

00:18:42.326 --> 00:18:43.606
I'm not in your budget range.

00:18:44.008 --> 00:18:45.548
Go do this yourself.

00:18:45.709 --> 00:18:47.049
Then they do and they realize how much

00:18:47.109 --> 00:18:48.270
work it is and they'd rather just pay.

00:18:48.671 --> 00:18:49.731
So what I do now,

00:18:50.092 --> 00:18:51.532
just like Scott here is saying,

00:18:51.553 --> 00:18:53.574
we need PT agents to negotiate NIL

00:18:53.614 --> 00:18:54.015
contracts.

00:18:54.555 --> 00:18:55.756
If Tony was like, hey,

00:18:55.776 --> 00:18:57.717
can I pick your brain on a project?

00:18:57.737 --> 00:18:58.758
Maybe we want to hire you.

00:18:59.157 --> 00:18:59.999
I record that call.

00:19:00.855 --> 00:19:01.036
Right.

00:19:01.175 --> 00:19:02.356
And I let them know I'm recording this

00:19:02.396 --> 00:19:02.636
call.

00:19:03.417 --> 00:19:05.640
I verbally sort of process, you know,

00:19:05.680 --> 00:19:06.339
what I'm thinking.

00:19:06.840 --> 00:19:08.662
I then go and noodle on the idea

00:19:09.303 --> 00:19:10.604
with AI after the call.

00:19:10.824 --> 00:19:12.924
And I put together a broad, high level.

00:19:12.965 --> 00:19:14.346
I'm not giving you detail because that's

00:19:14.386 --> 00:19:16.989
more effort scope of the project.

00:19:18.055 --> 00:19:18.796
And then I tell you,

00:19:19.135 --> 00:19:20.297
I'm not going to tell you how much

00:19:20.317 --> 00:19:20.896
I'm going to charge you.

00:19:20.977 --> 00:19:22.958
I'll work for whatever your AI tells me

00:19:23.038 --> 00:19:23.719
I should work for.

00:19:24.179 --> 00:19:25.619
But you have to put the following prompt

00:19:25.700 --> 00:19:25.799
in.

00:19:26.039 --> 00:19:27.701
So you're going to copy paste what I

00:19:27.741 --> 00:19:29.343
give you into your favorite AI.

00:19:29.823 --> 00:19:30.644
Then you're going to say,

00:19:30.923 --> 00:19:33.265
how much should this project cost?

00:19:34.445 --> 00:19:36.248
If executed by this person,

00:19:36.347 --> 00:19:39.009
then you copy paste my LinkedIn resume

00:19:39.029 --> 00:19:41.270
there and I'll work for whatever it says.

00:19:41.612 --> 00:19:42.152
Spoiler,

00:19:42.592 --> 00:19:45.074
it always says even way higher than I

00:19:45.094 --> 00:19:47.175
would comfortably pitch because people

00:19:47.355 --> 00:19:49.758
underestimate the ideas are cheap.

00:19:50.038 --> 00:19:51.499
The execution is where it's at,

00:19:51.538 --> 00:19:52.119
my friends.

00:19:52.299 --> 00:19:53.840
And somebody asked me to build a website

00:19:53.861 --> 00:19:54.461
the other day and they're like,

00:19:54.481 --> 00:19:55.342
I'll give you five hundred bucks.

00:19:55.362 --> 00:19:55.682
And I'm like,

00:19:55.982 --> 00:19:57.344
not worth getting off my couch for five

00:19:57.364 --> 00:19:58.505
hundred dollars to build your website.

00:19:59.328 --> 00:20:00.548
Could I build you a website?

00:20:00.588 --> 00:20:00.849
Yes.

00:20:00.910 --> 00:20:02.150
Would I build you a website that you're

00:20:02.190 --> 00:20:02.670
happy with?

00:20:02.869 --> 00:20:03.049
No,

00:20:03.089 --> 00:20:05.211
because we'd go back and forth sixty three

00:20:05.230 --> 00:20:05.671
times.

00:20:06.092 --> 00:20:08.092
That's death by ten thousand paper cuts.

00:20:08.112 --> 00:20:08.952
I don't want to deal with it.

00:20:09.173 --> 00:20:10.272
I'd rather go make five hundred bucks

00:20:10.712 --> 00:20:12.213
making funny videos that I think are funny

00:20:12.273 --> 00:20:14.375
on on Facebook and they'll pay me.

00:20:14.835 --> 00:20:15.714
That's the way I look at it.

00:20:16.316 --> 00:20:17.355
To Scott's point,

00:20:18.736 --> 00:20:20.656
we've been talking about Sturdy McGee's

00:20:20.696 --> 00:20:22.317
service through Dave.

00:20:22.417 --> 00:20:24.858
There are corporate recruiters out there.

00:20:26.003 --> 00:20:28.705
their innovation should be moving the

00:20:28.746 --> 00:20:31.607
needle toward this kind of thing.

00:20:31.667 --> 00:20:33.548
If I was a PT recruiter and I'm

00:20:33.608 --> 00:20:35.410
looking for therapists to match with

00:20:35.549 --> 00:20:36.490
therapy companies,

00:20:37.530 --> 00:20:39.772
I would understand the sign-on bonus,

00:20:39.792 --> 00:20:41.953
which really is an NIL contract to a

00:20:42.013 --> 00:20:42.535
certain degree.

00:20:43.035 --> 00:20:45.016
I would understand base salary and all

00:20:45.036 --> 00:20:45.476
that stuff,

00:20:45.556 --> 00:20:47.278
but then I would be innovating

00:20:48.157 --> 00:20:49.638
and taken proven lessons.

00:20:49.699 --> 00:20:51.460
And this was my conversation with AI.

00:20:51.500 --> 00:20:52.760
I was like, look,

00:20:52.861 --> 00:20:54.321
I know it's popular in college.

00:20:54.403 --> 00:20:56.544
It's moving into high school.

00:20:57.003 --> 00:20:59.945
Give me proven examples from high school

00:20:59.965 --> 00:21:02.347
or college that I can bring into and

00:21:02.387 --> 00:21:04.229
apply directly to physical therapy

00:21:04.450 --> 00:21:05.230
profession.

00:21:06.570 --> 00:21:08.573
Any recruiter should be including

00:21:08.633 --> 00:21:09.393
something like that.

00:21:09.492 --> 00:21:10.453
They are becoming

00:21:10.993 --> 00:21:12.575
an NIL agent,

00:21:13.075 --> 00:21:14.395
and then I would take it to the

00:21:14.455 --> 00:21:15.557
educational system.

00:21:15.596 --> 00:21:17.837
Like why aren't colleges and universities

00:21:17.877 --> 00:21:20.739
that have VPT programs, PTA programs,

00:21:21.220 --> 00:21:23.201
why aren't they offering these kinds of

00:21:23.260 --> 00:21:25.501
opportunities to potential candidates,

00:21:25.541 --> 00:21:27.403
students in the program right now?

00:21:27.982 --> 00:21:29.124
If I'm a student athlete,

00:21:29.763 --> 00:21:32.306
the the sport department is offering me

00:21:32.365 --> 00:21:34.487
money if you want me to come to

00:21:34.527 --> 00:21:37.169
you as a student in the dpt program

00:21:37.249 --> 00:21:38.829
i know you're struggling for students you

00:21:38.869 --> 00:21:41.811
want the best qualified candidates give me

00:21:41.892 --> 00:21:44.773
a stipend give me something i will create

00:21:44.814 --> 00:21:48.476
content we will do daily videos to build

00:21:48.516 --> 00:21:52.278
the the you know uh visible front to

00:21:52.338 --> 00:21:55.140
your program and get you more students get

00:21:55.180 --> 00:21:57.221
you more candidates if you can attribute

00:21:57.261 --> 00:21:57.362
it

00:21:58.423 --> 00:21:59.564
The answer is yes.

00:22:00.144 --> 00:22:01.325
A hundred percent yes.

00:22:01.744 --> 00:22:04.786
And I would be comfortable with this deal.

00:22:06.406 --> 00:22:07.326
There's a couple of different ways you can

00:22:07.346 --> 00:22:07.787
structure it.

00:22:07.886 --> 00:22:08.507
Flat fee.

00:22:08.807 --> 00:22:10.127
If you do X, we get Y.

00:22:10.327 --> 00:22:10.867
Don't do that.

00:22:11.188 --> 00:22:12.248
Neither party should do that.

00:22:12.528 --> 00:22:12.749
Why?

00:22:13.028 --> 00:22:14.689
Because then I'll just do the bottom line.

00:22:14.749 --> 00:22:16.130
I'll just do what you told me.

00:22:16.809 --> 00:22:19.010
But if I have at least some skin

00:22:19.030 --> 00:22:19.451
in the game...

00:22:20.498 --> 00:22:22.119
I will work harder and be more creative

00:22:22.240 --> 00:22:23.041
and I will adapt.

00:22:23.461 --> 00:22:25.464
The other end of the model out of

00:22:25.505 --> 00:22:27.888
flat fee is pay for play, right?

00:22:27.909 --> 00:22:29.751
For every X that comes in, again,

00:22:30.432 --> 00:22:33.616
final attribution is key here, right?

00:22:34.178 --> 00:22:35.500
How they make that decision.

00:22:36.606 --> 00:22:37.948
You can say for every new student who

00:22:38.008 --> 00:22:38.548
comes in,

00:22:39.329 --> 00:22:40.390
because you're part of this program,

00:22:40.431 --> 00:22:42.792
you get X. I would do a hybrid.

00:22:42.813 --> 00:22:44.034
The answer is usually in the middle.

00:22:44.094 --> 00:22:45.694
I would do you get a flat fee

00:22:45.714 --> 00:22:47.797
for doing, but the real kicker,

00:22:47.836 --> 00:22:48.978
the real money kicks in,

00:22:48.998 --> 00:22:53.021
the real reason to do it is when

00:22:53.142 --> 00:22:54.163
both parties are aligned.

00:22:54.363 --> 00:22:56.005
This is sort of like instead of me

00:22:56.045 --> 00:22:58.987
paying you to create short form videos for

00:22:59.007 --> 00:23:01.388
me and here's fifty dollars per video.

00:23:02.256 --> 00:23:04.057
I just say every video that gets more

00:23:04.076 --> 00:23:05.038
than ten thousand views,

00:23:05.157 --> 00:23:06.298
I pay you three hundred dollars.

00:23:07.419 --> 00:23:08.960
And now you're like, got it.

00:23:09.039 --> 00:23:10.580
I don't care how many videos you make.

00:23:10.901 --> 00:23:11.580
I want to I care.

00:23:11.641 --> 00:23:12.501
What do I really care about?

00:23:12.622 --> 00:23:14.363
I care about the amount of attention I

00:23:14.383 --> 00:23:14.762
want to put.

00:23:15.103 --> 00:23:16.824
But if I'm just paying you per video,

00:23:17.183 --> 00:23:18.845
your job is hit ten videos today.

00:23:19.204 --> 00:23:21.507
I want you thinking along what I'm aligned

00:23:21.547 --> 00:23:21.747
with,

00:23:21.946 --> 00:23:24.248
which is amount of attention for a

00:23:24.288 --> 00:23:25.288
specific audience.

00:23:25.868 --> 00:23:28.309
I think a PT program or a recruiter

00:23:28.329 --> 00:23:30.832
would be ripe for something like that.

00:23:32.109 --> 00:23:33.369
There was the guy.

00:23:33.890 --> 00:23:36.750
So we explored a lot of those payment

00:23:36.790 --> 00:23:37.330
structures.

00:23:37.351 --> 00:23:38.971
There are structures that you can't take

00:23:39.050 --> 00:23:39.871
into healthcare.

00:23:39.911 --> 00:23:42.531
You can't pay like a commission on getting

00:23:42.612 --> 00:23:43.932
a client for the clinic.

00:23:44.971 --> 00:23:47.252
Some of the preferred payment structures

00:23:47.292 --> 00:23:49.732
were like either a flat rate per video,

00:23:50.353 --> 00:23:53.953
or you create a digital course,

00:23:53.993 --> 00:23:54.874
a digital product,

00:23:54.933 --> 00:23:58.134
and we pay for that product.

00:24:00.542 --> 00:24:01.423
Josh Funk.

00:24:02.144 --> 00:24:02.763
What is he on?

00:24:03.423 --> 00:24:04.045
Rehab to perform.

00:24:05.025 --> 00:24:06.226
I think it was him.

00:24:07.566 --> 00:24:08.346
He, his company,

00:24:08.747 --> 00:24:11.428
he had a guy long flow.

00:24:11.748 --> 00:24:12.008
Yeah.

00:24:12.028 --> 00:24:12.929
Great on camera.

00:24:13.449 --> 00:24:14.088
Smart guy.

00:24:14.250 --> 00:24:14.849
Great videos.

00:24:14.930 --> 00:24:15.109
Yeah.

00:24:15.150 --> 00:24:16.130
I forget his name, but yeah.

00:24:16.190 --> 00:24:16.490
Trent.

00:24:16.550 --> 00:24:17.851
So I don't know.

00:24:17.911 --> 00:24:19.471
So he's, he's on his own now.

00:24:19.491 --> 00:24:20.112
Right.

00:24:20.192 --> 00:24:21.932
And like that, that was one of the,

00:24:21.972 --> 00:24:23.713
the things I was thinking about.

00:24:23.733 --> 00:24:25.255
I was like, what, you know,

00:24:25.295 --> 00:24:28.455
I don't think his content was on the

00:24:28.516 --> 00:24:30.057
company sites and,

00:24:30.321 --> 00:24:32.704
but he technically would have been a

00:24:32.765 --> 00:24:34.286
magnet for that company.

00:24:35.508 --> 00:24:37.730
I don't think there was any compensation

00:24:38.029 --> 00:24:39.451
being exchanged between them,

00:24:39.471 --> 00:24:40.292
but I have no idea.

00:24:40.333 --> 00:24:41.933
I'm just looking from the outside in.

00:24:42.761 --> 00:24:44.942
That's why platforms like Facebook and

00:24:45.103 --> 00:24:46.583
Instagram has been doing it for a while.

00:24:46.663 --> 00:24:48.623
Allow this collaboration.

00:24:48.682 --> 00:24:50.923
Like I will create things on my channel

00:24:50.963 --> 00:24:53.644
and I'll tag prompt or I'll tag APTA

00:24:53.683 --> 00:24:55.424
Florida if we're working together,

00:24:55.444 --> 00:24:58.125
because why wouldn't I,

00:24:58.205 --> 00:25:00.965
why wouldn't they want to allow that?

00:25:01.165 --> 00:25:01.526
Right?

00:25:01.605 --> 00:25:03.446
Like the rising tide is going to show

00:25:03.467 --> 00:25:04.567
it to both our audiences.

00:25:05.074 --> 00:25:06.455
I don't think the features really...

00:25:06.955 --> 00:25:07.896
Like with this show.

00:25:08.698 --> 00:25:10.059
I publish it separately.

00:25:10.119 --> 00:25:12.102
We don't collaborate on YouTube,

00:25:12.122 --> 00:25:12.843
but we could.

00:25:13.022 --> 00:25:13.683
Could we?

00:25:14.424 --> 00:25:14.845
We could.

00:25:15.306 --> 00:25:17.528
YouTube has the collaboration option.

00:25:17.567 --> 00:25:18.829
That's new, though, right?

00:25:18.910 --> 00:25:20.050
It's relatively new.

00:25:20.892 --> 00:25:21.972
The trouble is...

00:25:23.911 --> 00:25:24.191
You know,

00:25:24.490 --> 00:25:27.392
if I have it posted on my channel

00:25:27.432 --> 00:25:30.073
and I collaborate with PT Pinecast,

00:25:30.093 --> 00:25:31.453
you don't get credit for any of the

00:25:31.473 --> 00:25:31.854
views.

00:25:31.894 --> 00:25:33.913
You don't get credit for any of the

00:25:33.973 --> 00:25:35.714
success of the video.

00:25:36.335 --> 00:25:37.875
And I haven't really seen because I've

00:25:37.895 --> 00:25:38.976
looked into it a lot.

00:25:39.155 --> 00:25:42.176
I haven't seen any real benefit to

00:25:42.217 --> 00:25:45.298
collaborating between two content

00:25:45.337 --> 00:25:46.018
creators.

00:25:46.398 --> 00:25:48.199
What about on Instagram with

00:25:48.259 --> 00:25:48.919
collaborations?

00:25:49.019 --> 00:25:50.180
I've seen some bumps there.

00:25:51.000 --> 00:25:52.662
Have you?

00:25:52.682 --> 00:25:52.882
I haven't.

00:25:52.902 --> 00:25:53.903
That was my strategy,

00:25:53.923 --> 00:25:54.784
and I went away from it.

00:25:54.824 --> 00:25:57.144
Maybe I'll do a real science experiment.

00:25:57.605 --> 00:25:59.307
There was a series of videos where I

00:25:59.326 --> 00:26:02.808
was highlighting people that I follow.

00:26:02.828 --> 00:26:06.451
There was a registered dietitian, Dr.

00:26:06.471 --> 00:26:08.211
Jessica Nurick, who's great.

00:26:08.232 --> 00:26:10.193
She just does a lot of great nutrition.

00:26:10.854 --> 00:26:12.694
I essentially made a hype video for her

00:26:12.855 --> 00:26:14.036
where I looked into the camera and I

00:26:14.076 --> 00:26:16.837
said, if you're not following Dr. Nurick,

00:26:17.419 --> 00:26:18.819
you should, and here's why.

00:26:18.900 --> 00:26:20.540
Reason one, reason two, reason three.

00:26:21.721 --> 00:26:22.362
I don't know her.

00:26:22.701 --> 00:26:24.002
I don't know her from anything.

00:26:24.462 --> 00:26:26.003
But I made her or I offered her

00:26:26.044 --> 00:26:27.384
the chance to be a collaborator.

00:26:27.463 --> 00:26:28.625
She saw that come up.

00:26:29.285 --> 00:26:30.925
I'm guessing her or probably her team

00:26:30.945 --> 00:26:32.067
because she's probably got a team for

00:26:32.086 --> 00:26:32.747
this, I would hope.

00:26:33.507 --> 00:26:34.548
And they looked at it and was like,

00:26:34.587 --> 00:26:35.788
yo, there's a hype video for us.

00:26:35.808 --> 00:26:36.489
Who's this guy?

00:26:36.548 --> 00:26:37.430
And they accepted it.

00:26:37.509 --> 00:26:40.951
And that video performed thousands of

00:26:41.010 --> 00:26:44.113
percent higher than my typical videos.

00:26:44.472 --> 00:26:46.153
So I think that's I think it depends

00:26:46.173 --> 00:26:46.794
on the platform.

00:26:46.814 --> 00:26:47.634
But I think you're right.

00:26:48.450 --> 00:26:49.329
With YouTube,

00:26:49.651 --> 00:26:51.151
I don't know that they've figured that out

00:26:51.211 --> 00:26:51.691
just yet.

00:26:51.730 --> 00:26:52.951
But the fact that they're starting to add

00:26:52.971 --> 00:26:55.972
these features tells me they want to start

00:26:56.232 --> 00:26:57.693
incentivizing collaborations.

00:26:58.094 --> 00:26:58.273
I mean,

00:26:58.334 --> 00:26:59.634
brand collabs have been around for a

00:26:59.654 --> 00:27:00.315
billion years, right?

00:27:00.634 --> 00:27:02.015
Kim Kardashian's been doing this since

00:27:02.695 --> 00:27:03.395
Twitter and Facebook.

00:27:03.415 --> 00:27:05.416
Yeah.

00:27:05.817 --> 00:27:08.357
I just don't know if necessarily the

00:27:08.518 --> 00:27:09.617
formal collab,

00:27:09.659 --> 00:27:10.479
and even for you…

00:27:11.913 --> 00:27:14.057
I would kind of say like you were

00:27:14.096 --> 00:27:16.019
collaborating or tagging or whatever,

00:27:16.359 --> 00:27:18.201
bigger channels or smaller channels.

00:27:18.422 --> 00:27:19.864
Always bigger for me.

00:27:20.003 --> 00:27:20.224
Yeah.

00:27:20.585 --> 00:27:22.186
So I think there might be a little

00:27:22.247 --> 00:27:23.249
lift for you.

00:27:24.170 --> 00:27:24.410
Um,

00:27:24.830 --> 00:27:27.253
plus it was your video on your channel.

00:27:29.374 --> 00:27:31.075
Not them tagging you.

00:27:31.435 --> 00:27:33.457
But when you do a collaboration,

00:27:33.477 --> 00:27:34.518
at least through Instagram,

00:27:34.637 --> 00:27:36.638
it now appears to be your video if

00:27:36.659 --> 00:27:37.338
you accept it.

00:27:37.358 --> 00:27:39.260
Okay.

00:27:39.280 --> 00:27:41.842
So that's like it's the physics of the

00:27:41.882 --> 00:27:42.982
program, I think, a little bit,

00:27:43.022 --> 00:27:43.723
which is important,

00:27:43.864 --> 00:27:45.664
understanding what these words mean and

00:27:45.684 --> 00:27:46.265
how they work.

00:27:47.405 --> 00:27:48.866
When you accept a collab,

00:27:49.007 --> 00:27:51.327
now here's where it wouldn't work.

00:27:51.528 --> 00:27:53.049
If you're talking to patients,

00:27:53.109 --> 00:27:54.529
if your Instagram channel is talking to

00:27:54.611 --> 00:27:55.230
patients,

00:27:55.530 --> 00:27:57.251
if you're consumer-facing and I'm

00:27:57.311 --> 00:27:58.113
industry-facing,

00:27:59.875 --> 00:28:01.375
I wouldn't want those followers.

00:28:01.916 --> 00:28:03.017
And let me walk you through the thought

00:28:03.057 --> 00:28:03.577
process.

00:28:03.617 --> 00:28:04.538
You tell me if I'm right.

00:28:04.617 --> 00:28:05.898
And then so the audience makes sure they

00:28:05.919 --> 00:28:06.359
understand.

00:28:07.167 --> 00:28:09.269
if I gained a thousand new followers from

00:28:09.308 --> 00:28:10.529
Tony's channel, cause they're like,

00:28:10.549 --> 00:28:11.309
this guy looks cool.

00:28:12.070 --> 00:28:13.511
And then they see my content for a

00:28:13.551 --> 00:28:14.892
month, but they always blow past it.

00:28:14.912 --> 00:28:15.353
Cause they're like,

00:28:15.413 --> 00:28:16.613
I don't care about what physical

00:28:16.633 --> 00:28:17.453
therapists care about.

00:28:17.953 --> 00:28:19.515
Instagram reads that as Jimmy stuff.

00:28:19.555 --> 00:28:20.075
Ain't no good.

00:28:20.695 --> 00:28:21.195
I don't want to,

00:28:21.336 --> 00:28:22.757
I don't want to buy bots.

00:28:22.777 --> 00:28:23.876
I don't want to buy a follower.

00:28:24.417 --> 00:28:26.219
That's going to hurt me long run.

00:28:26.298 --> 00:28:28.099
It's going to be a beauty pageant metric.

00:28:28.140 --> 00:28:29.861
It's going to look cute on the follower

00:28:29.941 --> 00:28:30.260
count,

00:28:30.881 --> 00:28:32.461
but it's going to hurt you where it

00:28:32.521 --> 00:28:32.883
matters,

00:28:32.923 --> 00:28:34.804
which is longterm and being shown to

00:28:34.864 --> 00:28:35.364
people that,

00:28:36.367 --> 00:28:38.569
It's the audience is giving signals that

00:28:38.630 --> 00:28:39.530
this isn't good.

00:28:39.971 --> 00:28:41.232
The algorithm doesn't know good or bad.

00:28:41.252 --> 00:28:42.493
It just knows interaction or not

00:28:42.554 --> 00:28:44.175
interaction, attention or not attention.

00:28:44.435 --> 00:28:46.738
So you wouldn't want followers that are

00:28:46.798 --> 00:28:47.839
outside your scope.

00:28:48.099 --> 00:28:48.779
You really wouldn't.

00:28:51.403 --> 00:28:53.204
And even to the point where you don't,

00:28:53.285 --> 00:28:54.946
you don't want to get friends and family

00:28:54.987 --> 00:28:56.127
following you because they don't care

00:28:56.147 --> 00:28:57.108
about your content.

00:28:57.890 --> 00:29:00.092
And every time I ask any of the

00:29:00.192 --> 00:29:01.113
AI platforms,

00:29:01.173 --> 00:29:03.454
should I start running paid ads to grow

00:29:03.494 --> 00:29:04.234
my audience?

00:29:04.655 --> 00:29:06.597
The answer is always no.

00:29:06.617 --> 00:29:10.300
Because I'm getting so much organic

00:29:10.340 --> 00:29:10.801
growth.

00:29:10.942 --> 00:29:12.823
I'm getting ten to fifteen thousand

00:29:12.844 --> 00:29:13.743
followers a month.

00:29:14.585 --> 00:29:16.465
If I start running paid ads to try

00:29:16.486 --> 00:29:17.787
and get more followers,

00:29:17.826 --> 00:29:19.729
those are low intent followers.

00:29:19.808 --> 00:29:22.471
They might be kind of interested,

00:29:22.510 --> 00:29:23.971
but not really interested.

00:29:24.612 --> 00:29:26.933
So then I started getting more building a

00:29:26.973 --> 00:29:28.996
community of lukewarm.

00:29:29.864 --> 00:29:31.885
As opposed to right now, it's like,

00:29:32.185 --> 00:29:33.567
I found your content.

00:29:33.647 --> 00:29:34.407
It's amazing.

00:29:34.528 --> 00:29:36.851
I binge watch every one of your videos.

00:29:37.010 --> 00:29:37.991
I can't get enough.

00:29:38.573 --> 00:29:39.653
That's who I want.

00:29:39.753 --> 00:29:41.976
And, and that's the organic, you know,

00:29:42.016 --> 00:29:45.900
growth that will accelerate better than

00:29:45.980 --> 00:29:46.420
anything.

00:29:46.840 --> 00:29:47.040
Yeah.

00:29:47.221 --> 00:29:47.580
Agreed.

00:29:48.602 --> 00:29:50.403
Um, let me just,

00:29:50.483 --> 00:29:53.027
I just got to update something for, uh,

00:29:53.047 --> 00:29:54.067
for, for, uh,

00:29:55.223 --> 00:29:55.344
Yeah.

00:29:55.364 --> 00:29:57.204
While you're doing that, uh,

00:29:57.325 --> 00:29:58.825
earlier this morning we talked,

00:29:58.924 --> 00:30:02.246
I shared an idea about the day challenge.

00:30:03.405 --> 00:30:05.645
If you said that you had some ideas

00:30:05.685 --> 00:30:06.287
about that,

00:30:06.727 --> 00:30:08.686
I think I just liked it in general.

00:30:08.727 --> 00:30:10.186
I think I was like, yeah, I mean,

00:30:10.907 --> 00:30:12.488
I'm just as guilty as anybody else.

00:30:12.548 --> 00:30:15.509
I come out hot and then say,

00:30:15.528 --> 00:30:16.848
I'm going to do the challenge and then,

00:30:17.108 --> 00:30:17.909
you know, I fall off.

00:30:17.929 --> 00:30:18.929
But I think that's the reason for the

00:30:18.969 --> 00:30:19.449
challenge.

00:30:19.509 --> 00:30:19.729
Right.

00:30:19.769 --> 00:30:21.170
Which is like, let's get, let's get,

00:30:21.210 --> 00:30:21.950
let's build a habit.

00:30:24.340 --> 00:30:26.383
What do you think off the top of

00:30:26.403 --> 00:30:29.605
your head, like you, you want to,

00:30:29.625 --> 00:30:31.686
I'm guessing publish more.

00:30:32.468 --> 00:30:32.587
Yeah.

00:30:32.627 --> 00:30:33.048
Frequency.

00:30:33.067 --> 00:30:34.308
It's the biggest lever and it's the one

00:30:34.328 --> 00:30:34.709
that matters.

00:30:34.869 --> 00:30:35.269
How,

00:30:35.529 --> 00:30:37.731
how many pieces of content are you

00:30:37.771 --> 00:30:39.333
publishing daily right now?

00:30:39.393 --> 00:30:39.894
Any idea?

00:30:40.814 --> 00:30:42.756
No, I go through spurts someday.

00:30:42.816 --> 00:30:44.477
I someday I'm like, I got to slow,

00:30:44.497 --> 00:30:45.597
you know, I got to spread this out.

00:30:45.617 --> 00:30:46.459
And some days I'm like,

00:30:46.499 --> 00:30:47.700
I haven't done anything in three days.

00:30:47.819 --> 00:30:50.021
I am, I am the model of inconsistent,

00:30:50.142 --> 00:30:51.563
consistent inconsistencies.

00:30:53.119 --> 00:30:55.683
So on average, yes?

00:30:55.703 --> 00:30:55.845
I mean,

00:30:56.224 --> 00:30:58.209
some days eight and some days one.

00:30:58.890 --> 00:31:00.531
On average, you know, four.

00:31:02.453 --> 00:31:04.674
You know, I started with one a day.

00:31:05.375 --> 00:31:07.217
I moved to three a day.

00:31:07.737 --> 00:31:09.038
Then I hit ten a day.

00:31:09.557 --> 00:31:11.058
Then for like two months,

00:31:11.118 --> 00:31:12.398
I was at twenty a day.

00:31:12.940 --> 00:31:14.000
Twenty a day.

00:31:14.059 --> 00:31:14.200
Now,

00:31:14.220 --> 00:31:15.740
are you counting like twenty on one

00:31:15.780 --> 00:31:17.342
platform or twenty on a couple?

00:31:17.461 --> 00:31:17.922
No, no.

00:31:18.082 --> 00:31:20.163
Like twenty pieces of content.

00:31:20.202 --> 00:31:23.305
So Facebook right now for a year and

00:31:23.345 --> 00:31:24.785
a half has been my benchmark.

00:31:25.405 --> 00:31:27.366
Twenty individual posts.

00:31:28.126 --> 00:31:31.769
on facebook that doesn't in cloud include

00:31:31.789 --> 00:31:33.832
sharing it to stories it doesn't include

00:31:33.872 --> 00:31:37.974
sharing one post into multiple groups um

00:31:38.015 --> 00:31:40.116
like it's it's twenty pieces of content

00:31:40.237 --> 00:31:41.738
now all of those don't go to other

00:31:41.758 --> 00:31:44.401
platforms if it's a text post on facebook

00:31:44.520 --> 00:31:46.682
i can't share a text post unless it's

00:31:46.701 --> 00:31:51.086
a screenshot on instagram but here here is

00:31:51.125 --> 00:31:53.127
the idea for the audience that i pitched

00:31:53.147 --> 00:31:55.308
to jimmy this morning um

00:31:56.308 --> 00:31:57.249
Oh, my goodness.

00:31:59.029 --> 00:32:00.509
Let's share this and then we probably need

00:32:00.529 --> 00:32:02.029
to wrap it up because there's too many

00:32:02.069 --> 00:32:02.730
people out there.

00:32:04.411 --> 00:32:05.590
A twenty eight day challenge.

00:32:05.711 --> 00:32:07.951
I'm doing that because it's four discrete

00:32:07.991 --> 00:32:11.633
weeks looking at originally I started with

00:32:11.692 --> 00:32:13.452
ten pieces of content a day,

00:32:13.492 --> 00:32:15.713
but in reality it's ten reels a day.

00:32:16.534 --> 00:32:17.775
And then from the reel,

00:32:17.835 --> 00:32:20.076
you pull a photo and then from that

00:32:20.116 --> 00:32:21.278
you pull a text post.

00:32:21.298 --> 00:32:23.800
So you really have thirty pieces of unique

00:32:23.840 --> 00:32:24.821
content daily.

00:32:25.261 --> 00:32:25.521
Right.

00:32:25.742 --> 00:32:27.924
My bottleneck has always been

00:32:29.385 --> 00:32:30.306
What are the ideas?

00:32:30.346 --> 00:32:32.287
How do I keep the ideas organized?

00:32:32.326 --> 00:32:33.288
How do I iterate?

00:32:33.327 --> 00:32:35.147
So I did some work with ChatCPT.

00:32:35.167 --> 00:32:36.409
I created a framework.

00:32:36.548 --> 00:32:38.269
It connected to a spreadsheet.

00:32:38.289 --> 00:32:39.509
And I was like, OK,

00:32:39.650 --> 00:32:40.290
I can do this.

00:32:40.911 --> 00:32:44.392
Give me ten unique ideas.

00:32:44.612 --> 00:32:46.153
Let's go twenty-eight days.

00:32:46.232 --> 00:32:47.913
Create a content schedule.

00:32:48.753 --> 00:32:50.694
And look, there are ninety...

00:32:51.535 --> 00:32:53.276
I laid it out for ninety to a

00:32:53.316 --> 00:32:55.156
hundred and twenty second reels.

00:32:55.757 --> 00:32:56.136
So I'm like,

00:32:56.156 --> 00:32:58.219
can I seriously not answer a question,

00:32:58.398 --> 00:32:59.459
ten questions a day?

00:32:59.500 --> 00:33:01.780
Of course we answer fifty questions a day.

00:33:03.362 --> 00:33:05.042
I'm happy to share the format,

00:33:05.063 --> 00:33:07.084
the framework, the spreadsheet.

00:33:07.184 --> 00:33:08.464
I think it could be taken because I

00:33:08.484 --> 00:33:10.646
also said it's got to be specific to

00:33:10.686 --> 00:33:13.048
total knee replacement or osteoarthritis

00:33:13.087 --> 00:33:13.929
of the knee.

00:33:13.949 --> 00:33:16.730
Do not go outside of that niche because

00:33:16.770 --> 00:33:17.872
that is my community.

00:33:18.692 --> 00:33:21.594
primarily adults, and let's go from there.

00:33:21.634 --> 00:33:23.796
So it created buckets, content,

00:33:23.935 --> 00:33:24.856
idea buckets,

00:33:25.998 --> 00:33:28.720
almost like chapters in a book,

00:33:29.240 --> 00:33:31.342
an anatomy post, a motivation post,

00:33:31.402 --> 00:33:32.202
a this, a that.

00:33:33.064 --> 00:33:35.685
Yeah, and I think it's totally doable.

00:33:36.646 --> 00:33:38.607
Go ahead.

00:33:38.688 --> 00:33:38.848
Yeah,

00:33:38.888 --> 00:33:40.049
what you need to do is set up

00:33:40.069 --> 00:33:43.132
a system like the board game Mousetrap,

00:33:43.752 --> 00:33:46.255
and then the magic's in the boring.

00:33:46.275 --> 00:33:46.555
Yeah.

00:33:47.288 --> 00:33:49.189
The magic is waking up and being like,

00:33:49.249 --> 00:33:50.490
going to go back to the salt mine.

00:33:50.509 --> 00:33:50.730
Again,

00:33:50.849 --> 00:33:51.809
I have one of the coolest jobs on

00:33:51.829 --> 00:33:52.691
the planet, in my opinion,

00:33:52.711 --> 00:33:53.871
which is running a radio station.

00:33:54.490 --> 00:33:56.412
But day six hundred ninety seven,

00:33:56.471 --> 00:33:58.093
it was like, well,

00:33:58.133 --> 00:33:59.453
how are we going to revolutionize this

00:33:59.473 --> 00:33:59.753
today?

00:33:59.794 --> 00:34:00.953
Well, today we're running the machine.

00:34:01.154 --> 00:34:02.255
Today we're going to do all the boring

00:34:02.295 --> 00:34:02.494
stuff.

00:34:02.515 --> 00:34:03.675
We're going to record and we're going to

00:34:03.695 --> 00:34:05.115
do whatever the boring stuff was.

00:34:05.596 --> 00:34:06.696
And we're going to do that four hundred

00:34:06.737 --> 00:34:07.156
times.

00:34:07.518 --> 00:34:08.237
And then we're going to go get to

00:34:08.257 --> 00:34:09.358
stand on stage with Linkin Park.

00:34:09.878 --> 00:34:10.798
But you've got to do the four hundred

00:34:10.838 --> 00:34:13.159
pushups before you can go get the reward

00:34:13.199 --> 00:34:14.860
for the big triceps.

00:34:14.880 --> 00:34:16.702
All right.

00:34:17.331 --> 00:34:21.152
parting shot i will i've got the format

00:34:21.233 --> 00:34:23.773
ready i will probably tuesday because i

00:34:23.793 --> 00:34:25.114
think this would be a good project for

00:34:25.155 --> 00:34:27.014
dave with all the work that dave's doing

00:34:27.896 --> 00:34:30.076
i'll share the full details and everything

00:34:30.155 --> 00:34:31.757
anybody wants to participate there's no

00:34:31.817 --> 00:34:33.878
charge it's just a fun project we can

00:34:33.918 --> 00:34:35.898
do to get the motivation to create the

00:34:35.938 --> 00:34:39.199
content at scale yeah i'll reiterate your

00:34:39.219 --> 00:34:40.199
parting shot by saying um

00:34:42.880 --> 00:34:44.983
The swings of the batter are virtually

00:34:45.043 --> 00:34:45.384
free,

00:34:46.065 --> 00:34:48.949
and the results that you're not getting is

00:34:48.989 --> 00:34:51.371
hiding in work that you're not doing.

00:34:51.411 --> 00:34:52.193
This is the work.

00:34:52.653 --> 00:34:53.795
We'll see you guys on Tuesday.

00:34:53.875 --> 00:34:54.876
Tony's got to go hold it down.

00:34:58.018 --> 00:34:58.199
That's it.

00:34:58.219 --> 00:34:58.458
We're out.

00:34:58.478 --> 00:35:00.000
Boys, what the hell are you doing?

00:35:00.039 --> 00:35:02.860
Follow Tony Meritato on YouTube at Total

00:35:02.900 --> 00:35:03.940
Therapy Solution.

00:35:03.980 --> 00:35:04.980
Find Dave Kittle at

00:35:05.000 --> 00:35:08.201
conciergepainrelief.com and on YouTube at

00:35:08.240 --> 00:35:09.561
The Dave Kittle Show.

00:35:09.721 --> 00:35:12.661
And follow Jimmy McKay at PT Podcasts on

00:35:12.742 --> 00:35:14.021
YouTube, the socials,

00:35:14.121 --> 00:35:15.902
and wherever you binge podcasts you

00:35:15.942 --> 00:35:17.583
pretend are for CEUs.

00:35:17.902 --> 00:35:19.322
And hey, just a reminder,

00:35:19.822 --> 00:35:21.103
none of this was for advice.

00:35:21.123 --> 00:35:22.583
This was for entertainment only.

00:35:22.922 --> 00:35:24.304
Our lawyers say that counts.

00:35:24.384 --> 00:35:25.284
Thanks, Keith.