Why This PT Charges More Than Your Copay (And Still Gets Booked Solid)

WEBVTT

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Broadcasting way too early from three

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separate Wi-Fi connections.

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It's PT Breakfast Club with Tony Meritato,

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Dave Kittle, and Jimmy McKay.

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Right.

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Good morning, physical therapy.

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And anybody else accidentally listening

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because the algorithm misfired,

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I want to apologize for myself and my

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co-hosts if that happened to you.

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Today's Tuesday,

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we're opening with something that explains

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a lot of what we're all feeling right

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now.

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Why some clinicians are pissed,

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students are stunned,

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and clinic owners are having a hard time

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hiring or retaining clinicians.

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And even though none of them caused this

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problem...

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And here's the thing.

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Did hard work stop working or did it

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just start converting into upside

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reliably?

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We'll kick things off with that.

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We're also going to talk about why the

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PT career ladder collapsed,

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how Disney just engineered leverage with a

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twenty year old movie.

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What?

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And it's a musical.

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And how one creator monetized without ever

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selling.

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Let's kick things off as we bring Dave

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into the studio with our brand new

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sponsor.

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Congratulations.

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I'm excited for this.

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Last week,

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a lot of AI and tech-enabled sponsors.

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course the world is a pendulum things kick

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back the other way and we go completely

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analog this week uh welcome our first

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sponsor in this morning it's rehab stick

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the world's first rehabilitation tool that

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is it's a stick uh no sensors no

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resistance no software it is quite

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literally and i'm not exaggerating you're

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buying a stick and you can use it

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for posture correction gait training

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pointing at patients and occasionally

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emotional support.

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I'm not actually sure how that works,

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but it says it in the copy.

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Now they have a premium model as well,

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RehabStick Pro.

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It's the same stick,

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but it's a darker word.

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It's just darker.

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RehabStick,

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because not everything needs technology.

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Sometimes things just need a stick.

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I mean, haven't you ever thought that,

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guys?

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You're like, you know what?

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If I just had a stick,

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I could solve everything right here.

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All right, our lead story.

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I wrote an article about...

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I'm going to say rehab stick.

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It's not a shtick.

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I see we're already running copy.

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There's a little delay there.

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I thought you guys were laughing.

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If you didn't, that's fine.

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That's good.

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I saw another article or series of

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articles by somebody.

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I'm going to have them on the podcast

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because here's what I found.

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Life hack.

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If you disagree with people online and you

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have a podcast,

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inviting them on the podcast gives

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gets to the bottom of what you're talking

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about a lot faster.

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Turns out comment section doesn't get a

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lot of answers.

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And that's the fun part.

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So we're going to have Rob on the

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show.

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And I said to Rob in a DM,

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and I think I said in a comment,

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I think we agree mostly on this.

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But here was my pitch.

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I said hard work didn't stop working,

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but somewhere along the way,

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the physical therapy profession or system,

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it stopped converting it into upside

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consistently.

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You have to make sure you listen to

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all my words.

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They all matter.

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I'm not saying there's no upside.

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I'm not saying you don't need to work

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hard.

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I'm saying you used to be able to

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do X and get Y,

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and now you need to do more X

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to get half of Y.

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That's what I'm saying.

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So this explains why clinicians are angry.

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Students are stunned.

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I met one this weekend.

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She got punched in the stomach.

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We talked about her yesterday.

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Four months.

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That's what she owes.

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She's like, I mean,

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I'm not a math guy,

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but I already had two financial advisors,

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Tony,

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reach out to me on LinkedIn after

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yesterday and being like,

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I was shoveling the driveway and listen to

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your episode.

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I will help this girl because she got

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bad advice.

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I can't undo that,

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but I can help now.

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So even though none of them created this

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problem, this is created by, I mean,

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I'm just going to take shots here, right?

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Who are the big, big, hairy,

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scary are big insurance and big education.

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And I'm not talking about professors or

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deans.

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I'm talking about people who don't come to

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meetings.

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And I'm not talking about your local

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insurance payer rep.

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I'm talking about the people,

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forty-two levels above them.

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So here's all I'm saying in this

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conversation.

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The conversion factor is just off.

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And now Rob came back to me and

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did say, well,

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look at Elon Musk and look at any

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NFL wide receiver.

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Anybody that's ever made anything of

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himself has worked hard and thought

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outside the box.

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Don't disagree.

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I'm talking about go to school,

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become a clinician, go to work every day,

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do the thing we're talking about for

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someone else.

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Not the only path.

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That used to convert better.

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Am I wrong?

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Am I right?

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Or am I somewhere in the middle mixed

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up?

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Dave, what do you think?

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No, I was going to kick it.

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Go ahead.

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I was going to kick it to you.

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I was just listening.

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I was going to try and look up

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the guy's name.

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I watched the All In podcast.

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He is one of the investors on the

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All In podcast.

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And he was saying they're building these

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data centers.

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They're working in AI.

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They're paying electricians four to five

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hundred thousand a year.

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So I don't know.

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I mean,

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did the electricians do anything special

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or were they in the right place at

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the right time to justify that kind of

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payment?

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At the end of the day,

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what we do is incredibly impactful on a

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personal basis,

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but clearly the money isn't there.

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The payers,

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the insurance companies don't believe it's

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worth paying us more than ten or twelve

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bucks a unit.

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The patient in often a lot of situations

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doesn't believe it's worth paying the

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money to have us see them out of

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pocket beyond insurance.

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I don't know.

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It's just, maybe it's timing, you know?

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So again, I'm not,

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so I want to be very clear.

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I'm not blaming any part of the equation.

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I'm just saying I'm trying to fake when

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people,

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cause then people flood into my comments

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and like screw academics and screw

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insurance.

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And I'm like, guys, guys, guys,

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You can yell at the sun all you

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want for causing you to sunburn or you

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could not go outside.

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I'm just trying to explain it and say,

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now make decisions.

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We got to launch a podcast for people

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who are three years before applying to PT

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school.

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The financial advisor was like,

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let me help her.

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I'm like,

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I got to be honest with you, man.

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Isn't it too late to help her?

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But you can't go upstream because those

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people are in the wild.

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They're not connected.

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So I am not saying don't work hard

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or don't open your own thing or be

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pissed.

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You can be pissed.

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But you got to understand that, like,

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you signed up for this.

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You didn't read the room.

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Dave.

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Well,

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I think someone that's coming out of

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school with all the student loan debt,

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they don't understand the whole game yet.

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It's just too much.

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And let me piggyback on Tony's example,

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right?

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So you got data centers being developed

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all over.

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Companies are trying to do kind of like

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the NVIDIA.

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you know, company,

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but more domestically here in the United

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States.

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So there's more demand for electricians.

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Tony is a hundred percent right.

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There's a lot more content actually now

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being put out where the trades and the

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electricians are kind of like, yeah, yeah.

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Like, cause they're,

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they're hearing all this that like,

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there's basically more demand of their

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services now.

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I think that there's also some amount,

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I don't know, to the same magnitude,

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I don't know,

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or half the magnitude of that,

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if not equal magnitude of demand on the

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consumer side for health and wellness

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services.

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And I think physical therapy fits in that

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bucket.

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The challenge that we've mentioned before,

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the challenge is that the indoctrinated

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physical therapy model was through the

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insurance billing reimbursement.

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payment system.

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There are so many practices I wish I

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don't have my friends and colleagues

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approval right now to shut out names and

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practices,

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but I could list off

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practices where there are there's

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practices that are charging two three four

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five thousand dollar packages to folks

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that are teachers nurses meaning those are

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like those are the patients the the

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clients that arguably may or may not have

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discretionary income to pay i think that's

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the same type of potential earn like

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earning potential that these electricians

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have in tony's example

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The challenge is that the sales and the

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marketing,

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you need the sales and marketing chops.

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That's exactly what I'm teaching my

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physical therapist today.

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That's what we're doing for onboarding and

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coaching today,

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which is we're going to literally review

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for hours objections and rebuttals.

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So that's a lot.

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That's expensive.

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That's a lot.

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I need to think about it.

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I want to sleep on it.

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I need to speak with my spouse.

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Let me check my budget and I'll get

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back to you.

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that type of stuff and and what to

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say right after that to continue the

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conversation to make it the customer's

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decision to continue to work with us there

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is equal if not similar magnitude of

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demand on the client side of consumers

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that have aches pains weekend warriors

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people that are doing races high rocks

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crossfit all that type of stuff and i

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would say it's somewhat in the same realm

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of the demand of these electricians so the

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the challenge is is

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We're not geared for that.

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We're not taught.

00:09:08.509 --> 00:09:12.172
We're not coached on how to present what

00:09:12.231 --> 00:09:15.714
we do in a clear way and charge

00:09:16.754 --> 00:09:18.855
market rate or what physical therapists

00:09:18.875 --> 00:09:20.596
used to make twenty years ago per unit

00:09:20.636 --> 00:09:21.256
or per hour.

00:09:21.738 --> 00:09:23.178
You can make the best argument in the

00:09:23.219 --> 00:09:24.759
world to an insurance company.

00:09:24.820 --> 00:09:25.500
I gotta be honest.

00:09:25.539 --> 00:09:26.279
They're not listening.

00:09:26.561 --> 00:09:27.740
That's not how to do it.

00:09:28.042 --> 00:09:29.241
That's not going to work.

00:09:29.883 --> 00:09:32.124
I love that there are people doing

00:09:32.183 --> 00:09:32.684
advocacy.

00:09:32.745 --> 00:09:33.465
That's awesome.

00:09:34.205 --> 00:09:34.225
I...

00:09:35.528 --> 00:09:37.990
honestly never it will never work it's

00:09:38.171 --> 00:09:39.852
it's never going to work it's never going

00:09:39.873 --> 00:09:41.933
to catch us up to the adjusted inflation

00:09:42.054 --> 00:09:44.235
never i think people doing the advocacy

00:09:44.317 --> 00:09:47.038
are like we are at best a speed

00:09:47.058 --> 00:09:49.421
bump to slow the bad down right i

00:09:49.541 --> 00:09:51.062
i think the people who get it who

00:09:51.121 --> 00:09:52.964
do it who their salary depends on them

00:09:53.004 --> 00:09:54.845
doing it and they never promise we're

00:09:54.884 --> 00:09:56.486
going to solve this like the real people

00:09:56.506 --> 00:09:57.607
that i've met in advocacy people who

00:09:57.707 --> 00:09:59.589
really do this for a living they're not

00:09:59.649 --> 00:09:59.850
dumb

00:10:00.673 --> 00:10:00.994
They're not.

00:10:01.214 --> 00:10:01.475
All right.

00:10:01.495 --> 00:10:02.615
I'm going to have more on this with

00:10:02.674 --> 00:10:04.316
Rob to go deeper if people want to.

00:10:04.456 --> 00:10:05.697
Tony, you shared this this morning.

00:10:05.756 --> 00:10:06.738
I don't even know what this is.

00:10:06.878 --> 00:10:07.378
What is this?

00:10:09.418 --> 00:10:10.779
I think this would be right up Dave's

00:10:10.860 --> 00:10:11.201
alley.

00:10:12.321 --> 00:10:17.244
So we got a text message literally this

00:10:17.303 --> 00:10:17.605
morning.

00:10:18.445 --> 00:10:20.346
I didn't cover up the practice's name

00:10:20.365 --> 00:10:21.226
because it's not bad.

00:10:21.267 --> 00:10:23.087
It's not a negative thing.

00:10:23.648 --> 00:10:25.249
For those listening, not watching,

00:10:25.570 --> 00:10:28.071
the text message from a dermatologist

00:10:28.110 --> 00:10:28.631
group said,

00:10:28.751 --> 00:10:30.913
we are reaching out to inform you of

00:10:30.952 --> 00:10:32.833
an important billing update at

00:10:32.913 --> 00:10:35.196
Dermatologists of Southwest Florida to

00:10:35.296 --> 00:10:38.618
streamline payments and enroll in our auto

00:10:38.677 --> 00:10:41.200
pay or enrollment in auto pay as required.

00:10:41.860 --> 00:10:44.562
Patients who decline must provide a

00:10:44.601 --> 00:10:48.264
hundred dollar deposit and copay at the

00:10:48.303 --> 00:10:49.365
time of your visit.

00:10:49.424 --> 00:10:52.027
This excludes Medicare, Medicaid,

00:10:52.126 --> 00:10:52.947
and TRICARE.

00:10:53.366 --> 00:10:57.309
Charges occur only after insurance

00:10:57.350 --> 00:10:58.009
questions.

00:10:58.049 --> 00:10:59.871
Call this number, visit this website.

00:11:00.591 --> 00:11:01.373
So, you know,

00:11:01.413 --> 00:11:03.033
these guys obviously have boatloads of

00:11:03.094 --> 00:11:03.434
money.

00:11:04.556 --> 00:11:06.457
We set up a dermatologist appointment for

00:11:06.518 --> 00:11:07.298
one of our kids.

00:11:07.498 --> 00:11:08.840
It's a first time visit.

00:11:09.019 --> 00:11:10.321
This is what we got.

00:11:11.001 --> 00:11:12.883
And we've talked about this, like.

00:11:13.756 --> 00:11:16.778
okay so we can't twist the insurance

00:11:16.798 --> 00:11:19.360
company's arm to pay us more money we

00:11:19.421 --> 00:11:22.383
can't i i'm saying we as the universal

00:11:22.423 --> 00:11:24.965
the royal we um we seem to think

00:11:25.004 --> 00:11:27.426
that we can't get patients to pay us

00:11:27.505 --> 00:11:30.508
more money so the only thing that's really

00:11:30.607 --> 00:11:33.230
left in that scenario is how do we

00:11:33.269 --> 00:11:36.432
improve efficiency how do we reduce losses

00:11:36.913 --> 00:11:38.354
we spend less money on equipment

00:11:38.874 --> 00:11:41.634
We negotiate lower rent leases.

00:11:41.674 --> 00:11:42.934
We do all of those things.

00:11:43.615 --> 00:11:46.436
And we make sure that we know that

00:11:46.456 --> 00:11:48.437
you can use a cancellation policy across

00:11:48.636 --> 00:11:50.577
all patients as long as it's a universal

00:11:50.618 --> 00:11:51.158
policy.

00:11:52.518 --> 00:11:54.739
But we start collecting some sort of

00:11:54.818 --> 00:11:57.600
deposit or some sort of payment just to

00:11:57.639 --> 00:11:59.840
reduce the negative impact of cancels and

00:11:59.899 --> 00:12:00.400
no-shows.

00:12:00.860 --> 00:12:01.841
And if you're not going to pay,

00:12:01.900 --> 00:12:03.642
if you're not willing to put a hundred

00:12:03.662 --> 00:12:04.642
dollars on the line,

00:12:05.261 --> 00:12:06.481
you're not the right patient.

00:12:06.522 --> 00:12:07.883
We can't afford to treat you.

00:12:09.809 --> 00:12:11.129
I'm trying to think really quickly,

00:12:11.169 --> 00:12:11.850
like on the fly,

00:12:11.890 --> 00:12:14.692
like other industries where this would not

00:12:14.731 --> 00:12:17.351
even be, then I would be batted.

00:12:17.572 --> 00:12:18.712
Like there's other, right?

00:12:18.753 --> 00:12:19.493
Like what are, like,

00:12:19.513 --> 00:12:20.572
am I just because I'm gonna have a

00:12:20.613 --> 00:12:21.254
camera in front of me?

00:12:21.333 --> 00:12:23.254
I can't think, but like, it feels like,

00:12:23.514 --> 00:12:25.554
I mean, I mean, even with restaurants,

00:12:25.595 --> 00:12:25.754
right.

00:12:25.774 --> 00:12:27.255
There, there was, and it's still,

00:12:27.416 --> 00:12:31.336
it's still a open table and not seamless

00:12:31.397 --> 00:12:32.716
open table or any of the other,

00:12:33.337 --> 00:12:34.057
you know, book a table.

00:12:34.878 --> 00:12:35.418
uh, open seat.

00:12:36.359 --> 00:12:38.220
Um, and so those were just like,

00:12:38.240 --> 00:12:39.740
you could, you could do, you know,

00:12:39.760 --> 00:12:40.921
you could book it and then you could

00:12:40.941 --> 00:12:41.662
cancel last minute.

00:12:41.741 --> 00:12:43.102
And then the company Resi came out,

00:12:43.302 --> 00:12:45.104
R-E-S-Y, Resi, like reservations.

00:12:45.644 --> 00:12:48.044
And Resi is only certain restaurants.

00:12:48.144 --> 00:12:49.105
But if you want to book a table

00:12:49.245 --> 00:12:50.386
at certain restaurants,

00:12:50.407 --> 00:12:51.647
you got to put down twenty five or

00:12:51.687 --> 00:12:52.288
fifty bucks.

00:12:54.129 --> 00:12:54.708
Paying for access, baby.

00:12:54.729 --> 00:12:55.669
To hold the table.

00:12:55.990 --> 00:12:57.291
Because if you lay cancel,

00:12:57.551 --> 00:12:58.751
then they're going to charge you whatever,

00:12:58.871 --> 00:12:59.773
the twenty five or fifty,

00:12:59.793 --> 00:13:01.212
whatever you agree to up front.

00:13:01.573 --> 00:13:04.475
If you arrive, you don't get charged.

00:13:04.735 --> 00:13:07.576
So it enables restaurants to guess what?

00:13:07.998 --> 00:13:08.437
Guys,

00:13:08.758 --> 00:13:11.559
gals have have better show up rates

00:13:11.820 --> 00:13:13.000
instead of having no shows.

00:13:13.400 --> 00:13:14.601
So great idea.

00:13:14.682 --> 00:13:16.623
I mean, it's in all other industries.

00:13:17.244 --> 00:13:17.724
I love this.

00:13:17.884 --> 00:13:18.705
I love this approach.

00:13:18.725 --> 00:13:19.345
Think about that.

00:13:19.544 --> 00:13:20.345
Don't bat an eye.

00:13:20.384 --> 00:13:21.846
I know my haircut guy.

00:13:22.326 --> 00:13:23.647
I booked through an app and it's like

00:13:23.687 --> 00:13:24.447
the last thing.

00:13:25.527 --> 00:13:28.227
It's like you are agreeing to a no-show

00:13:28.248 --> 00:13:30.548
fee if you don't show up for this.

00:13:30.589 --> 00:13:32.389
How much is it?

00:13:32.490 --> 00:13:33.049
I don't even know.

00:13:33.070 --> 00:13:33.971
I just click okay.

00:13:34.071 --> 00:13:35.650
And I've not showed before and Rod was

00:13:35.671 --> 00:13:36.431
just like, no big deal.

00:13:37.611 --> 00:13:39.072
Because I've been for five years.

00:13:39.812 --> 00:13:40.873
So he was like, no big deal.

00:13:41.052 --> 00:13:41.653
You texted me.

00:13:41.712 --> 00:13:42.313
Not a problem.

00:13:42.333 --> 00:13:43.553
But if you're just a random dude and

00:13:43.573 --> 00:13:45.274
you just ate thirty-five minutes of Rod's

00:13:45.315 --> 00:13:47.875
time, dude, Rod's got to eat, dude.

00:13:48.686 --> 00:13:50.870
Like we all went to PT school.

00:13:52.033 --> 00:13:54.076
I mean, I'm not mad at Nazareth college.

00:13:54.437 --> 00:13:54.898
I got in,

00:13:54.977 --> 00:13:57.042
I popped five hundred bucks down and then

00:13:57.101 --> 00:13:58.946
I got in and I love you, Rochester.

00:13:59.086 --> 00:13:59.486
I love you.

00:14:00.339 --> 00:14:02.360
But if I got the choice between Arlington,

00:14:02.380 --> 00:14:02.801
Virginia,

00:14:02.821 --> 00:14:04.261
where it's a little warmer because Jimmy

00:14:04.282 --> 00:14:07.083
loves sun temperature, I picked Marymount.

00:14:07.845 --> 00:14:08.884
And it was also a great program.

00:14:08.904 --> 00:14:09.625
Right.

00:14:10.145 --> 00:14:10.687
But also, like,

00:14:11.187 --> 00:14:12.307
I ate that five hundred bucks.

00:14:12.427 --> 00:14:13.808
I was like, got it understood.

00:14:13.828 --> 00:14:16.850
And so haircut and restaurants,

00:14:17.111 --> 00:14:18.572
not people do not blink an eye.

00:14:18.832 --> 00:14:20.953
I'm sure people blink health care.

00:14:20.974 --> 00:14:22.855
Well, you can't do that.

00:14:22.936 --> 00:14:23.076
Oh,

00:14:23.436 --> 00:14:25.037
maybe are we just clutching our pearls?

00:14:25.076 --> 00:14:26.437
Is that why it feels weird for us

00:14:26.477 --> 00:14:26.859
to do this?

00:14:28.171 --> 00:14:30.533
But let's talk about the deeper level

00:14:30.592 --> 00:14:31.474
benefit of this,

00:14:31.553 --> 00:14:33.894
not even from a financial perspective,

00:14:33.914 --> 00:14:35.417
because we know therapists hate getting

00:14:35.456 --> 00:14:38.099
paid unless it's an employer paying them.

00:14:38.698 --> 00:14:40.721
Let's talk about how this benefits the

00:14:40.760 --> 00:14:41.201
patient.

00:14:41.221 --> 00:14:43.562
Do you think if I already put a

00:14:43.702 --> 00:14:46.625
hundred dollars in the pot that I'm less

00:14:46.705 --> 00:14:49.508
likely or more likely to go attend the

00:14:49.548 --> 00:14:50.048
appointment?

00:14:50.368 --> 00:14:51.469
If I attend the appointment,

00:14:51.489 --> 00:14:53.071
do you think I'm more likely or less

00:14:53.130 --> 00:14:54.731
likely to get the benefit of the

00:14:54.772 --> 00:14:55.273
appointment?

00:14:56.433 --> 00:14:57.615
The motivation,

00:14:57.674 --> 00:14:59.876
the psychology behind this kind of

00:14:59.937 --> 00:15:01.437
commitment is so impactful.

00:15:01.457 --> 00:15:01.557
Uh-oh.

00:15:01.677 --> 00:15:06.001
Did we lose Tony?

00:15:06.101 --> 00:15:08.904
I think so, yeah.

00:15:08.924 --> 00:15:10.446
This will get you better outcomes.

00:15:12.155 --> 00:15:12.495
I know.

00:15:12.535 --> 00:15:13.336
Sorry, I'm cutting out.

00:15:13.775 --> 00:15:15.937
This will get you better outcomes than a

00:15:16.037 --> 00:15:20.618
manual certification or some special CEU

00:15:20.658 --> 00:15:22.798
that teaches you how to do an intervention

00:15:22.818 --> 00:15:23.119
better.

00:15:23.499 --> 00:15:25.879
Do not disagree.

00:15:26.059 --> 00:15:28.100
I'm not saying don't be improving.

00:15:28.221 --> 00:15:29.581
I'm saying nickel for nickel.

00:15:30.868 --> 00:15:31.729
you will get better.

00:15:32.308 --> 00:15:33.850
This is how you will afford your next

00:15:33.909 --> 00:15:34.730
CEU course,

00:15:34.770 --> 00:15:36.111
by doing this and making sure your

00:15:36.152 --> 00:15:37.133
business is running better.

00:15:37.812 --> 00:15:39.375
Dr. A says, personal trainers.

00:15:39.394 --> 00:15:40.975
I think he's shouting out about other

00:15:41.035 --> 00:15:44.238
industries where you have to pay and if

00:15:44.258 --> 00:15:45.580
you don't show up, tough...

00:15:46.320 --> 00:15:46.841
toenails,

00:15:46.961 --> 00:15:48.722
as my middle school gym teacher would say.

00:15:49.163 --> 00:15:50.004
You have to pay in advance.

00:15:50.024 --> 00:15:50.725
Cancer or no shows,

00:15:50.745 --> 00:15:51.787
they charge you for the visit.

00:15:51.826 --> 00:15:53.908
People don't care.

00:15:54.389 --> 00:15:54.730
They pay.

00:15:55.030 --> 00:15:56.873
Hotels, Ben Galen on LinkedIn.

00:15:57.072 --> 00:15:57.513
Of course.

00:15:57.734 --> 00:15:58.514
See, I knew there was things.

00:15:58.835 --> 00:15:59.775
I got a camera in front of me

00:15:59.796 --> 00:16:00.876
and I started going, you know,

00:16:00.897 --> 00:16:01.477
my IQ drops

00:16:03.760 --> 00:16:05.522
The camera adds ten pounds.

00:16:05.662 --> 00:16:09.525
Flights!

00:16:09.566 --> 00:16:10.706
Really quick about hotels.

00:16:11.086 --> 00:16:12.448
You have to put a card down.

00:16:13.149 --> 00:16:14.530
You pay for a hotel up front?

00:16:14.571 --> 00:16:16.753
I can't remember because my wife handles

00:16:17.734 --> 00:16:17.974
it.

00:16:19.115 --> 00:16:20.937
Usually you can reserve a hotel room and

00:16:20.956 --> 00:16:22.457
then like twenty four, forty eight,

00:16:22.498 --> 00:16:24.679
seventy two hours before that's when you

00:16:24.720 --> 00:16:25.160
buy it.

00:16:26.547 --> 00:16:27.892
But how come when you check in,

00:16:27.932 --> 00:16:29.697
they usually ask for the card on file?

00:16:30.961 --> 00:16:31.263
I don't know.

00:16:31.683 --> 00:16:33.230
Is that to confirm the form of payment?

00:16:33.812 --> 00:16:34.172
Maybe.

00:16:34.552 --> 00:16:35.092
I don't know.

00:16:35.253 --> 00:16:36.553
Or I know that maybe the other trends

00:16:36.573 --> 00:16:37.014
that...

00:16:37.053 --> 00:16:38.615
So I do it a lot because I

00:16:38.674 --> 00:16:39.475
travel for business.

00:16:39.495 --> 00:16:41.116
So someone else is paying if I travel

00:16:41.136 --> 00:16:42.136
for work through an app.

00:16:42.437 --> 00:16:43.118
When I show up,

00:16:43.138 --> 00:16:44.599
I have to pay for incidentals.

00:16:44.678 --> 00:16:46.440
I know that's also why it's like,

00:16:46.480 --> 00:16:48.280
you know, if I rent a movie,

00:16:48.321 --> 00:16:49.182
I shouldn't be watching.

00:16:49.902 --> 00:16:50.381
I don't know.

00:16:50.402 --> 00:16:52.403
Do people still rent movies in hotel

00:16:52.423 --> 00:16:52.604
rooms?

00:16:52.744 --> 00:16:54.504
We have laptops and iPads and phones,

00:16:54.605 --> 00:16:57.005
but incidentals, which are like,

00:16:57.086 --> 00:16:58.827
if you drink the water that's in front

00:16:58.868 --> 00:16:59.107
of you,

00:17:00.028 --> 00:17:01.808
you got to pay seventy eight dollars for

00:17:01.828 --> 00:17:02.470
the bottle of water.

00:17:03.169 --> 00:17:04.550
I do want to thank another sponsor when

00:17:04.570 --> 00:17:05.510
we're talking about money.

00:17:07.712 --> 00:17:10.134
Let's bring on a goniometer hat.

00:17:10.173 --> 00:17:13.234
The world's first wearable goniometer worn

00:17:13.435 --> 00:17:14.375
on your head.

00:17:14.955 --> 00:17:16.457
Simply place the hat on,

00:17:16.537 --> 00:17:18.238
tilt your head forward towards the patient

00:17:18.278 --> 00:17:19.759
and announce a number with confidence.

00:17:20.019 --> 00:17:21.400
You got to say it with your chest.

00:17:22.220 --> 00:17:24.060
No arms, no alignment, no calibration.

00:17:24.121 --> 00:17:26.041
Now featuring an adjustable brim for hip

00:17:26.102 --> 00:17:26.761
range of motion,

00:17:27.182 --> 00:17:28.983
a feather attachment for cervical

00:17:29.023 --> 00:17:29.544
rotation,

00:17:29.983 --> 00:17:32.724
and the premium model Goni Hat Pro with

00:17:32.845 --> 00:17:34.326
decorative uncertainty.

00:17:34.385 --> 00:17:37.208
Goni Hat, if you say it confidently,

00:17:37.748 --> 00:17:39.528
it's probably accurate.

00:17:39.548 --> 00:17:41.730
These all have like a Monty Python flavor.

00:17:42.210 --> 00:17:44.351
I was going to ask if you're if

00:17:44.391 --> 00:17:46.432
you're watching live or on the replay via

00:17:46.592 --> 00:17:47.112
YouTube,

00:17:47.912 --> 00:17:49.853
are those pictures from the Renaissance

00:17:49.992 --> 00:17:52.253
period or the Roman Empire period or what?

00:17:52.773 --> 00:17:55.355
Is that a small man in his helmet?

00:17:55.535 --> 00:17:56.855
I don't understand.

00:17:56.875 --> 00:17:58.455
It might be a court jester.

00:17:58.695 --> 00:18:00.916
Maybe it's a a a gony jester.

00:18:01.424 --> 00:18:02.905
This guy is very small.

00:18:02.965 --> 00:18:03.786
He's got a bell.

00:18:03.826 --> 00:18:05.365
Look how if you say it confidently,

00:18:05.445 --> 00:18:06.707
it's probably accurate.

00:18:06.747 --> 00:18:08.428
There's their there's their line.

00:18:08.748 --> 00:18:08.928
All right.

00:18:09.048 --> 00:18:10.907
Tony's got Wi-Fi issues.

00:18:11.348 --> 00:18:12.709
My next story,

00:18:12.749 --> 00:18:15.829
I got to steal the strategies for today

00:18:16.190 --> 00:18:17.290
and I don't even know how to use

00:18:17.310 --> 00:18:17.471
them.

00:18:17.770 --> 00:18:19.351
But sometimes that's the best way to steal

00:18:19.372 --> 00:18:19.951
the strategy.

00:18:20.352 --> 00:18:22.512
So here's the first steal the strategy.

00:18:22.532 --> 00:18:23.752
This was my tease in the beginning of

00:18:23.772 --> 00:18:24.113
the show.

00:18:24.613 --> 00:18:25.773
Disney just did this.

00:18:26.574 --> 00:18:29.038
So to celebrate the release of the twenty

00:18:29.077 --> 00:18:31.140
year anniversary of High School Musical,

00:18:31.441 --> 00:18:32.382
Zac Efron,

00:18:32.701 --> 00:18:35.846
right at his peak at age seventeen,

00:18:36.907 --> 00:18:38.249
they took the movie,

00:18:38.569 --> 00:18:40.972
they took the movie and they cut it

00:18:41.012 --> 00:18:43.876
up into fifty two pieces.

00:18:43.936 --> 00:18:44.738
And they put it on YouTube.

00:18:46.092 --> 00:18:49.453
So it's the movie, you push play,

00:18:50.035 --> 00:18:51.776
and you can watch it in a playlist,

00:18:51.955 --> 00:18:53.237
and it just plays through.

00:18:53.718 --> 00:18:55.358
And I'm like, why are they, okay, wait,

00:18:55.479 --> 00:18:56.960
why are they doing this?

00:18:57.500 --> 00:18:58.760
And then is it brilliant?

00:18:58.941 --> 00:18:59.922
They're trying something.

00:19:01.103 --> 00:19:04.005
One viewer now becomes fifty-two views.

00:19:04.665 --> 00:19:05.425
Okay, that's different.

00:19:05.546 --> 00:19:07.307
It's time spent watching if you watch the

00:19:07.346 --> 00:19:09.088
whole movie, but now it's fifty-two views.

00:19:09.989 --> 00:19:11.951
I think the power is in fifty-two

00:19:11.990 --> 00:19:13.392
different comments sections.

00:19:15.093 --> 00:19:17.453
I think it's now we're watching along

00:19:18.413 --> 00:19:20.174
because I'm watching this twelve minute or

00:19:20.194 --> 00:19:21.894
I don't know how many minute segments they

00:19:21.955 --> 00:19:22.135
are.

00:19:22.915 --> 00:19:25.176
I think it's got nostalgia and we know

00:19:25.196 --> 00:19:27.336
where nostalgia lives on the value

00:19:27.356 --> 00:19:27.778
pyramid.

00:19:27.837 --> 00:19:29.018
It's super up at the top.

00:19:30.827 --> 00:19:32.288
There it is.

00:19:32.308 --> 00:19:34.230
I think it's fifty two comment sections.

00:19:34.430 --> 00:19:36.471
It's leveraged by design to leverage.

00:19:36.590 --> 00:19:37.592
Because if you're watching,

00:19:37.632 --> 00:19:38.692
if this was you twenty years ago,

00:19:38.712 --> 00:19:39.173
you're watching.

00:19:39.593 --> 00:19:40.192
Oh, my God,

00:19:40.232 --> 00:19:41.733
I've quoted this four thousand times.

00:19:42.013 --> 00:19:43.055
Heart, heart, heart emojis.

00:19:44.556 --> 00:19:44.996
That's what you think.

00:19:45.096 --> 00:19:46.537
I thought I thought it would just be

00:19:46.557 --> 00:19:48.317
like it's just short form content.

00:19:48.337 --> 00:19:49.259
Like they're just chopping it up.

00:19:49.298 --> 00:19:50.818
Like are are we looking too far into

00:19:50.838 --> 00:19:51.599
it or what?

00:19:53.141 --> 00:19:55.523
So it's horizontal content, it's videos,

00:19:55.604 --> 00:19:57.605
and it's longer than short form content.

00:19:58.166 --> 00:19:59.667
I call it shmedium content.

00:20:00.068 --> 00:20:00.689
So they broke it.

00:20:00.950 --> 00:20:02.250
I don't know how long the movie is.

00:20:02.290 --> 00:20:05.334
I thought you said like twelve minute

00:20:05.394 --> 00:20:05.755
clips.

00:20:06.174 --> 00:20:07.615
Yeah, so that's not a short.

00:20:08.490 --> 00:20:09.069
Do you know what I mean?

00:20:09.931 --> 00:20:12.073
It's not a long, it's medium.

00:20:12.192 --> 00:20:12.333
Right.

00:20:12.673 --> 00:20:13.653
So my point is,

00:20:13.794 --> 00:20:15.015
if they really just wanted to share a

00:20:15.055 --> 00:20:16.556
bunch of clips, that's been done.

00:20:16.977 --> 00:20:19.398
I think they're doing this because more...

00:20:19.719 --> 00:20:21.259
To pull you into the full?

00:20:21.820 --> 00:20:22.060
Yes.

00:20:23.201 --> 00:20:25.723
Because you can... So it's just one movie,

00:20:25.743 --> 00:20:27.025
but chopped up into a bunch of little...

00:20:27.125 --> 00:20:28.425
Like, it's a six-foot sub...

00:20:29.804 --> 00:20:30.845
You have to eat it from end to

00:20:30.964 --> 00:20:31.204
end,

00:20:31.345 --> 00:20:32.545
and now you can start anywhere you want,

00:20:32.585 --> 00:20:34.365
but now you have to watch each part.

00:20:34.786 --> 00:20:36.307
I've seen people do this in Facebook

00:20:36.926 --> 00:20:37.467
stories.

00:20:38.127 --> 00:20:39.048
They'll have one video,

00:20:39.067 --> 00:20:40.028
and then if you look at the top,

00:20:40.328 --> 00:20:41.108
it looks like Morse code.

00:20:41.128 --> 00:20:43.609
It's like, you're actually watching like,

00:20:46.246 --> 00:20:48.648
Sorry, stories instead of, but it's one,

00:20:48.689 --> 00:20:51.192
twelve minute, one, sixty two minute,

00:20:51.231 --> 00:20:52.212
sixty two second video.

00:20:52.932 --> 00:20:55.236
I think I. So my question to you,

00:20:55.316 --> 00:20:56.657
is this brilliant or is this gaming the

00:20:56.758 --> 00:20:58.859
algorithm or is it brilliantly gaming the

00:20:58.920 --> 00:20:59.401
algorithm?

00:21:00.244 --> 00:21:01.066
So I'll tell you,

00:21:01.185 --> 00:21:02.385
I don't I don't know if you saw

00:21:02.465 --> 00:21:03.967
it about a month ago.

00:21:04.307 --> 00:21:06.107
I shared a five minute video.

00:21:06.249 --> 00:21:07.528
I think it was five or six minutes.

00:21:08.109 --> 00:21:10.471
Facebook automatically did that.

00:21:11.412 --> 00:21:13.792
Facebook automatically took the full

00:21:13.813 --> 00:21:14.192
video,

00:21:14.272 --> 00:21:18.756
chopped it into about twelve videos and

00:21:18.875 --> 00:21:20.596
uploaded them individually.

00:21:20.636 --> 00:21:20.797
Now,

00:21:21.037 --> 00:21:22.557
I thought it was going to be terrible.

00:21:22.657 --> 00:21:24.979
I thought the viewer retention was going

00:21:24.999 --> 00:21:25.759
to be horrible.

00:21:25.900 --> 00:21:27.800
I'll look up and see how it performed.

00:21:27.861 --> 00:21:29.221
It did better than I expected.

00:21:30.309 --> 00:21:30.589
So, like,

00:21:30.869 --> 00:21:32.751
meaning when you looked at the post,

00:21:33.092 --> 00:21:35.874
you uploaded a five-minute video file as

00:21:36.134 --> 00:21:36.713
one post.

00:21:37.134 --> 00:21:38.996
But then when it loaded or whatever,

00:21:39.096 --> 00:21:40.797
you went back and you looked at it.

00:21:40.817 --> 00:21:42.938
Facebook chopped that five-minute video up

00:21:43.018 --> 00:21:45.140
into multiple smaller videos.

00:21:45.160 --> 00:21:45.700
Is that what you're saying?

00:21:45.720 --> 00:21:47.421
That start and stop, start and stop?

00:21:47.721 --> 00:21:47.922
Yeah.

00:21:47.942 --> 00:21:48.021
Yeah.

00:21:49.109 --> 00:21:49.950
Isn't that wild?

00:21:50.050 --> 00:21:50.931
They're telling you.

00:21:51.550 --> 00:21:52.892
And my guess is this doesn't happen to

00:21:53.031 --> 00:21:53.593
everybody.

00:21:53.692 --> 00:21:55.493
It happens to certain creators in the

00:21:55.513 --> 00:21:55.933
background.

00:21:55.953 --> 00:21:56.673
I don't know what's going on with my

00:21:56.693 --> 00:21:57.275
hair and this hat,

00:21:57.295 --> 00:21:57.974
but I'm trying to fix it.

00:21:57.994 --> 00:22:00.336
That's what I'm trying to tell you is

00:22:00.476 --> 00:22:03.758
they're playing with you as much as you're

00:22:03.778 --> 00:22:04.398
playing with them.

00:22:04.479 --> 00:22:05.878
They're figuring out how people...

00:22:05.939 --> 00:22:07.339
It's all a social experiment.

00:22:07.359 --> 00:22:08.280
It's all this thing is.

00:22:08.540 --> 00:22:09.561
It's a social experiment.

00:22:10.622 --> 00:22:11.082
So I don't know.

00:22:11.122 --> 00:22:12.962
The question is like, great.

00:22:13.084 --> 00:22:14.463
That's cool for Zac Efron.

00:22:14.483 --> 00:22:14.584
I'm a

00:22:17.147 --> 00:22:17.748
High School Musical,

00:22:18.048 --> 00:22:18.907
what do we do with it?

00:22:19.488 --> 00:22:21.409
And then my answers were like, dude,

00:22:21.588 --> 00:22:23.509
this is showing you that stories and

00:22:23.729 --> 00:22:24.828
keeping people along.

00:22:25.430 --> 00:22:26.529
Like if you were smart,

00:22:26.789 --> 00:22:29.849
where's the EMR that can accept videos in

00:22:29.869 --> 00:22:32.611
the EMR and cue you and say,

00:22:34.911 --> 00:22:36.432
ask these three questions and record the

00:22:36.471 --> 00:22:38.011
person and upload the video right here.

00:22:38.392 --> 00:22:39.392
And then when you have the plan of

00:22:39.432 --> 00:22:40.132
care completed,

00:22:40.471 --> 00:22:43.053
you have the freaking movie, right?

00:22:43.911 --> 00:22:45.372
I mean, Jimmy,

00:22:45.471 --> 00:22:47.512
I sent you the screenshot in Messenger.

00:22:48.492 --> 00:22:51.173
Don't even start talking about EMRs

00:22:51.213 --> 00:22:53.075
because it drives me insane.

00:22:53.134 --> 00:22:55.455
This technology has been around forever

00:22:55.556 --> 00:22:57.297
and they refuse to bring it into the

00:22:57.336 --> 00:22:57.896
system.

00:22:59.837 --> 00:23:01.618
Some days I'm going to be the biggest

00:23:01.679 --> 00:23:03.819
defender of the EMR founders and

00:23:03.900 --> 00:23:05.380
technology and what they're doing.

00:23:05.861 --> 00:23:07.020
Today is not that day.

00:23:11.874 --> 00:23:12.255
But yeah,

00:23:12.355 --> 00:23:15.599
like before and after photos in the EMR,

00:23:16.240 --> 00:23:16.601
you know,

00:23:17.201 --> 00:23:19.144
make it something that even the patient

00:23:19.184 --> 00:23:20.185
wants to use.

00:23:20.226 --> 00:23:21.729
The patient should be in there every

00:23:21.749 --> 00:23:22.410
single day.

00:23:23.330 --> 00:23:23.932
So Dave,

00:23:24.291 --> 00:23:25.554
you can see it on the screen.

00:23:25.875 --> 00:23:27.237
This was one video.

00:23:27.807 --> 00:23:29.970
that Facebook automatically,

00:23:30.009 --> 00:23:30.931
without me realizing,

00:23:30.951 --> 00:23:32.751
and they've never done it to another

00:23:32.771 --> 00:23:34.173
video, which is bizarre,

00:23:35.634 --> 00:23:37.435
but they automatically chopped it into

00:23:37.476 --> 00:23:38.477
this sequence.

00:23:38.917 --> 00:23:40.259
One leads to the next.

00:23:41.098 --> 00:23:43.441
And, you know, some of them, I mean,

00:23:43.480 --> 00:23:46.044
ten thousand, nineteen thousand views.

00:23:48.413 --> 00:23:49.213
Yeah.

00:23:49.233 --> 00:23:50.413
Oh, do you know what this looks like?

00:23:51.474 --> 00:23:51.595
Oh,

00:23:52.015 --> 00:23:53.415
this is what this looks like or feels

00:23:53.435 --> 00:23:53.816
like to me.

00:23:54.096 --> 00:23:57.557
This is AB testing parts of the video.

00:23:57.577 --> 00:23:59.078
Do you know what I mean?

00:23:59.098 --> 00:23:59.779
Like, look at this.

00:23:59.819 --> 00:24:01.039
It's telling you this is one video,

00:24:01.059 --> 00:24:02.641
but why is it good?

00:24:02.780 --> 00:24:04.883
Like, why is that one at the end?

00:24:04.962 --> 00:24:06.804
Thirteen K. Right.

00:24:06.844 --> 00:24:09.305
Versus why is that one close to the

00:24:09.345 --> 00:24:10.385
beginning, but not the beginning?

00:24:10.425 --> 00:24:10.665
Ten.

00:24:10.705 --> 00:24:11.487
Why is the one in the middle?

00:24:11.567 --> 00:24:12.106
Nineteen.

00:24:12.146 --> 00:24:13.027
And the one next to ten.

00:24:13.047 --> 00:24:13.127
Yeah.

00:24:14.087 --> 00:24:15.430
Gosh, there's a lot of data here,

00:24:15.450 --> 00:24:16.651
but you got to sift through it.

00:24:16.730 --> 00:24:18.573
It's like there's so much data here.

00:24:19.453 --> 00:24:20.174
Or is it just lucky?

00:24:20.434 --> 00:24:21.016
Now, hold on a second.

00:24:21.036 --> 00:24:22.477
These got all shared at the exact same

00:24:22.517 --> 00:24:24.439
time and they got plopped.

00:24:24.700 --> 00:24:26.280
And where were they shared in the story

00:24:26.421 --> 00:24:28.143
or as videos?

00:24:28.443 --> 00:24:31.125
They were reels on my Facebook business

00:24:31.165 --> 00:24:31.446
page.

00:24:31.982 --> 00:24:33.585
So just for people following along,

00:24:33.684 --> 00:24:35.607
it's like he put a lump of clay

00:24:35.708 --> 00:24:37.671
in that Play-Doh thing and then pressed

00:24:37.851 --> 00:24:39.633
the hammer down and like a bunch of

00:24:39.712 --> 00:24:40.213
little things.

00:24:40.233 --> 00:24:41.055
It's a cheese grater.

00:24:42.037 --> 00:24:43.238
It's exactly what Disney did.

00:24:43.919 --> 00:24:44.680
So this is what Disney did.

00:24:44.700 --> 00:24:45.300
Facebook cheese grater.

00:24:47.125 --> 00:24:48.665
What Disney did was they were like, hey,

00:24:49.226 --> 00:24:50.666
you want to watch High School Musical for

00:24:50.727 --> 00:24:50.987
free?

00:24:51.047 --> 00:24:51.866
No gated access?

00:24:51.967 --> 00:24:52.287
Great.

00:24:52.646 --> 00:24:54.067
And you push play on the first one.

00:24:54.326 --> 00:24:56.387
And you know how YouTube works.

00:24:56.407 --> 00:24:57.827
It just starts playing the next video.

00:24:58.067 --> 00:24:58.847
So there's going to be a little

00:24:58.887 --> 00:24:59.268
interruption.

00:24:59.288 --> 00:25:00.387
But hey, man, free movie.

00:25:00.428 --> 00:25:00.989
You'll deal with it.

00:25:01.449 --> 00:25:02.608
Maybe they're playing around with which

00:25:02.749 --> 00:25:03.249
moments.

00:25:03.568 --> 00:25:04.509
Now they take the data.

00:25:04.788 --> 00:25:07.369
Which are the most watched or rewatched

00:25:07.650 --> 00:25:08.250
sections?

00:25:08.690 --> 00:25:08.849
Well,

00:25:08.869 --> 00:25:10.509
there's our trailer to promote this thing.

00:25:10.750 --> 00:25:11.130
I don't know.

00:25:11.630 --> 00:25:13.371
How else do you see clinics being able

00:25:13.411 --> 00:25:14.810
to use that?

00:25:19.385 --> 00:25:20.968
From the platform perspective,

00:25:21.008 --> 00:25:22.130
you also have to wonder,

00:25:22.190 --> 00:25:24.093
does this mean more ad breaks,

00:25:24.153 --> 00:25:25.294
more ad interruption?

00:25:25.795 --> 00:25:28.778
YouTube had gone from one ad to two

00:25:28.900 --> 00:25:29.119
ads.

00:25:29.220 --> 00:25:31.502
Now almost always you see two ads back

00:25:31.522 --> 00:25:33.605
to back before you get the video.

00:25:34.346 --> 00:25:35.769
This breaks it up,

00:25:35.909 --> 00:25:38.011
which obviously gives you the opportunity

00:25:38.392 --> 00:25:40.974
to feed more ads from a clinic

00:25:41.015 --> 00:25:41.915
perspective.

00:25:42.436 --> 00:25:43.458
I think it's the same thing.

00:25:43.518 --> 00:25:46.020
So so put this into clinical terms.

00:25:46.300 --> 00:25:48.443
Somebody does an hour long treatment.

00:25:48.963 --> 00:25:50.806
I have been saying for decades,

00:25:51.346 --> 00:25:52.929
nobody remembers your name.

00:25:53.356 --> 00:25:56.199
let alone an hour of information that you

00:25:56.219 --> 00:25:58.661
just brain dumped on them in the clinic.

00:25:59.121 --> 00:26:01.123
So if we took this and we said,

00:26:01.143 --> 00:26:03.384
well, what if we broke an hour into,

00:26:03.904 --> 00:26:04.444
you know,

00:26:04.484 --> 00:26:07.366
twelve to fifteen micro sessions?

00:26:07.928 --> 00:26:10.329
What was the most impactful part of that

00:26:10.390 --> 00:26:10.750
hour?

00:26:10.829 --> 00:26:12.750
Now I'm going to take that and I'm

00:26:12.770 --> 00:26:14.512
going to focus my time, energy,

00:26:14.593 --> 00:26:16.953
effort on that piece because that had the

00:26:16.973 --> 00:26:18.736
biggest impact in the sixty minutes.

00:26:19.944 --> 00:26:21.105
This is Live Barn.

00:26:21.586 --> 00:26:22.925
You guys remember with Live Barn?

00:26:23.307 --> 00:26:23.467
No,

00:26:23.767 --> 00:26:25.547
because you're a forty six year old over

00:26:25.586 --> 00:26:26.768
the hill hockey player like me.

00:26:27.367 --> 00:26:28.648
Live Barn is this company.

00:26:28.769 --> 00:26:30.229
I do not know the company story.

00:26:31.329 --> 00:26:33.490
They went to hockey rinks years ago and

00:26:33.510 --> 00:26:34.070
were like, hey,

00:26:34.151 --> 00:26:35.590
we want to we'll want to we want

00:26:35.611 --> 00:26:38.452
to give you free cameras to put in

00:26:38.492 --> 00:26:39.212
your hockey rinks.

00:26:40.434 --> 00:26:41.555
And they're like, okay.

00:26:42.175 --> 00:26:45.477
And then we're going to charge grandma or

00:26:45.777 --> 00:26:48.478
Steve's wife four dollars a month for

00:26:48.597 --> 00:26:49.678
access to the camera.

00:26:50.417 --> 00:26:51.778
And they're just these like, you know,

00:26:51.919 --> 00:26:53.038
fisheye cameras.

00:26:53.519 --> 00:26:54.380
So when my brother...

00:26:55.648 --> 00:26:57.630
pummels some dude on a Tuesday,

00:26:58.230 --> 00:26:59.390
we all go back to the bench as

00:26:59.410 --> 00:27:00.310
my brother's getting kicked out of the

00:27:00.351 --> 00:27:00.651
game.

00:27:00.750 --> 00:27:01.270
I love you, Matt.

00:27:01.530 --> 00:27:02.011
And we go,

00:27:02.751 --> 00:27:04.332
we text our other buddy who's not there,

00:27:04.633 --> 00:27:06.452
bring up the live barn feed and clip

00:27:06.472 --> 00:27:07.693
it for us so we can watch my

00:27:07.753 --> 00:27:09.153
brother getting into a fight with another

00:27:09.173 --> 00:27:10.335
forty-year-old dude in the locker room.

00:27:10.355 --> 00:27:11.295
Do you understand what I'm saying?

00:27:13.756 --> 00:27:13.895
Yeah.

00:27:13.915 --> 00:27:15.916
Yes, there are HIPAA rules.

00:27:16.336 --> 00:27:18.117
We will respectfully obey them,

00:27:18.137 --> 00:27:19.857
but the clinic of the future, I think,

00:27:19.897 --> 00:27:20.939
will be a content machine,

00:27:21.058 --> 00:27:23.559
as we have talked about many times.

00:27:24.082 --> 00:27:26.547
So same thing, like in baseball, it's,

00:27:27.048 --> 00:27:27.288
Dave,

00:27:27.308 --> 00:27:28.892
do you know the name of the app

00:27:28.951 --> 00:27:31.657
in baseball where they track all the stats

00:27:31.718 --> 00:27:32.900
and they have the replay?

00:27:33.961 --> 00:27:34.644
Oh, their cameras?

00:27:34.663 --> 00:27:34.743
Yeah.

00:27:35.478 --> 00:27:36.137
Yeah, yeah.

00:27:36.157 --> 00:27:37.318
You hook up your camera.

00:27:37.499 --> 00:27:39.520
It streams the whole game so grandma and

00:27:39.540 --> 00:27:40.721
grandpa can watch it.

00:27:41.241 --> 00:27:43.702
But you also track all the analytics

00:27:43.983 --> 00:27:44.943
during the game.

00:27:45.845 --> 00:27:47.405
I think there are some higher level

00:27:47.465 --> 00:27:49.287
versions that will do it for you.

00:27:49.787 --> 00:27:51.067
And then it gives you a summary,

00:27:51.087 --> 00:27:53.509
an AI summary of, you know,

00:27:53.569 --> 00:27:57.231
Maritato was at bat and hit a double

00:27:57.291 --> 00:27:59.513
into left field and the play was this

00:27:59.574 --> 00:28:00.153
and, you know,

00:28:00.173 --> 00:28:01.535
got out at first or whatever.

00:28:02.599 --> 00:28:04.662
Huddle does it for basketball.

00:28:05.041 --> 00:28:07.924
So there are apps.

00:28:08.365 --> 00:28:10.326
Put that in a physical therapy clinic.

00:28:10.386 --> 00:28:12.669
Get the appropriate compliant release

00:28:12.709 --> 00:28:13.209
forms.

00:28:13.890 --> 00:28:16.732
And now you can stream that out.

00:28:16.813 --> 00:28:18.473
So people who are never going to have

00:28:18.634 --> 00:28:19.575
access again,

00:28:19.634 --> 00:28:22.698
we want to increase our visibility.

00:28:22.738 --> 00:28:24.338
We want to show the community what we

00:28:24.358 --> 00:28:24.720
can do.

00:28:25.597 --> 00:28:29.102
People in any part of the world can

00:28:29.262 --> 00:28:31.444
see what you're doing as a physical

00:28:31.484 --> 00:28:32.046
therapist,

00:28:32.385 --> 00:28:34.449
can get the benefit of the free physical

00:28:34.489 --> 00:28:37.532
therapy, demonetize it, democratize it.

00:28:38.073 --> 00:28:39.454
But then the people who want to work

00:28:39.494 --> 00:28:41.657
with you one on one have the ability

00:28:41.698 --> 00:28:42.378
to do so.

00:28:43.844 --> 00:28:47.386
I think that ninety six percent of our

00:28:47.406 --> 00:28:48.768
profession will hate this idea.

00:28:49.167 --> 00:28:50.669
And the four percent that embrace it will

00:28:50.689 --> 00:28:51.650
be the ones that win.

00:28:51.970 --> 00:28:52.930
And I think in ten years,

00:28:52.970 --> 00:28:54.912
this will not be abstract.

00:28:55.571 --> 00:28:56.432
That's wild.

00:28:56.492 --> 00:28:57.433
I did not know that.

00:28:57.513 --> 00:28:58.794
I just thought it was live.

00:28:58.834 --> 00:28:59.775
This makes complete sense.

00:28:59.795 --> 00:28:59.914
Like,

00:28:59.954 --> 00:29:02.076
I'm shocked that I haven't heard more of

00:29:02.116 --> 00:29:02.237
it.

00:29:02.836 --> 00:29:03.698
That's what I'm shocked at.

00:29:03.738 --> 00:29:04.478
Not that it exists.

00:29:04.518 --> 00:29:06.440
I'm shocked that I haven't heard more of

00:29:06.480 --> 00:29:06.539
it.

00:29:07.039 --> 00:29:09.782
But even from a clinical documentation,

00:29:10.103 --> 00:29:12.645
you look at what these apps that are

00:29:12.685 --> 00:29:14.807
in kids sports right now can do.

00:29:15.769 --> 00:29:16.869
It is amazing.

00:29:19.031 --> 00:29:20.873
The documentation and the stories they can

00:29:20.913 --> 00:29:22.234
produce are amazing.

00:29:22.315 --> 00:29:24.416
And you put that into clinical terms.

00:29:25.088 --> 00:29:27.430
with the ambient listening and what AI is

00:29:27.450 --> 00:29:28.309
doing already.

00:29:28.770 --> 00:29:31.451
I mean, the technology all exists.

00:29:31.471 --> 00:29:33.373
This is not like future.

00:29:33.452 --> 00:29:34.472
This is not theorizing.

00:29:35.292 --> 00:29:36.233
What's the app, Tony,

00:29:36.273 --> 00:29:39.194
that does like the play-by-play and...

00:29:39.335 --> 00:29:39.914
Dave's getting this.

00:29:39.934 --> 00:29:42.517
Dave wants his stuff.

00:29:43.797 --> 00:29:45.538
I thought you were going to talk about

00:29:45.617 --> 00:29:46.238
Game Changer,

00:29:46.278 --> 00:29:47.778
but that's just like the app where they...

00:29:48.951 --> 00:29:50.612
That's what game changer does that.

00:29:50.751 --> 00:29:51.853
Cause I thought that was just more like

00:29:51.893 --> 00:29:53.713
scoring and do it on a,

00:29:53.894 --> 00:29:57.977
like a premium level or a higher version.

00:29:57.997 --> 00:29:59.258
But you have to have a video,

00:29:59.538 --> 00:30:01.500
a video camera connected to a game

00:30:01.519 --> 00:30:01.900
changer.

00:30:01.940 --> 00:30:03.661
So the game changer app knows like where

00:30:03.681 --> 00:30:04.342
the ball was hit.

00:30:04.402 --> 00:30:05.583
And then that's how it'll track like

00:30:05.603 --> 00:30:08.204
what's going on.

00:30:08.305 --> 00:30:09.546
I got to go back and find it.

00:30:09.766 --> 00:30:11.846
But I know that some of the parents,

00:30:12.086 --> 00:30:15.210
they had invested in, you know,

00:30:15.250 --> 00:30:17.951
the camera and the premium levels and all

00:30:17.971 --> 00:30:18.511
this stuff.

00:30:19.544 --> 00:30:20.884
Um, drones, bro.

00:30:21.204 --> 00:30:22.384
Where's drones in this?

00:30:22.585 --> 00:30:23.185
That's what I want.

00:30:23.205 --> 00:30:24.326
I want to see some drones.

00:30:24.806 --> 00:30:25.026
And then,

00:30:25.086 --> 00:30:26.146
and then when the kid wants to drop

00:30:26.227 --> 00:30:26.987
out of baseball,

00:30:27.067 --> 00:30:29.807
the parents are up in arms.

00:30:31.108 --> 00:30:33.229
We just bought all this AI technology to

00:30:33.269 --> 00:30:35.190
follow, to follow where you hit this ball,

00:30:35.609 --> 00:30:36.871
into the outfield.

00:30:37.411 --> 00:30:38.230
Yeah.

00:30:38.371 --> 00:30:40.511
Take the AI version of the kid so

00:30:40.551 --> 00:30:42.472
that they can keep watching the kid play

00:30:42.492 --> 00:30:43.212
through college,

00:30:43.252 --> 00:30:44.913
but it's an AI version of your kid.

00:30:46.479 --> 00:30:47.880
You can essentially do a live stream of

00:30:47.900 --> 00:30:49.140
your day and make your clinic into a

00:30:49.180 --> 00:30:49.840
daily series.

00:30:50.141 --> 00:30:51.481
Some clinics are entertaining just to be

00:30:51.501 --> 00:30:51.961
part of the day.

00:30:52.422 --> 00:30:53.202
That's the answer.

00:30:53.782 --> 00:30:54.722
There are some, I mean,

00:30:54.742 --> 00:30:57.644
there's a clinic out there right now that

00:30:57.684 --> 00:30:59.605
doesn't have an Instagram account that has

00:30:59.625 --> 00:31:03.867
like four of the funniest PTs.

00:31:03.907 --> 00:31:04.669
And by funny, I mean,

00:31:04.689 --> 00:31:05.808
just like great person.

00:31:06.049 --> 00:31:08.490
There is the office of PT.

00:31:08.810 --> 00:31:09.270
Yes.

00:31:09.611 --> 00:31:10.132
Right now.

00:31:10.692 --> 00:31:11.833
And they're just going, oh,

00:31:11.873 --> 00:31:13.473
so much effort to like do this and

00:31:13.493 --> 00:31:14.213
who's going to watch it.

00:31:16.038 --> 00:31:16.358
People.

00:31:16.558 --> 00:31:17.240
That's the answer.

00:31:17.380 --> 00:31:17.740
People.

00:31:18.061 --> 00:31:19.284
People, people, people.

00:31:19.483 --> 00:31:21.247
There's an Instagram account called the

00:31:21.287 --> 00:31:22.229
Bandits Hockey Club.

00:31:23.105 --> 00:31:25.967
And it's literally two guys in suits with

00:31:26.047 --> 00:31:28.067
full on headset mics like my equipment

00:31:28.867 --> 00:31:31.147
doing commentary for beer league games.

00:31:31.387 --> 00:31:33.449
And it's fucking hysterical because

00:31:33.469 --> 00:31:34.788
they're like, oh, Johnson,

00:31:34.868 --> 00:31:36.910
Johnson wide open from three feet away.

00:31:36.970 --> 00:31:39.530
And wow, he missed that by seven feet.

00:31:39.730 --> 00:31:41.471
How do you shoot from three feet away

00:31:41.490 --> 00:31:42.550
and miss by seven feet?

00:31:42.590 --> 00:31:43.011
That's hard.

00:31:43.251 --> 00:31:43.652
That's a lot.

00:31:43.811 --> 00:31:45.112
That's a lot of like they're just like

00:31:45.271 --> 00:31:45.571
hamming.

00:31:45.672 --> 00:31:47.732
It's major league with Bob Euchre.

00:31:48.648 --> 00:31:49.568
for men's beer league.

00:31:49.788 --> 00:31:51.650
And I laugh at it for six seconds

00:31:51.690 --> 00:31:53.211
today, twelve seconds tomorrow.

00:31:53.590 --> 00:31:54.951
And that adds up.

00:31:55.192 --> 00:31:55.771
It adds up.

00:31:55.832 --> 00:31:57.231
Donis is not wrong.

00:31:57.692 --> 00:31:58.833
No one is doing this.

00:31:59.953 --> 00:32:01.394
The math checks out right here.

00:32:01.733 --> 00:32:03.115
No one will do this anytime soon.

00:32:03.375 --> 00:32:04.915
It will be a small clinic that does

00:32:04.935 --> 00:32:06.435
this before a franchise.

00:32:06.756 --> 00:32:09.076
Mark my words.

00:32:09.537 --> 00:32:10.837
Someone will eat your lunch first.

00:32:11.763 --> 00:32:13.846
And self-pay out-of-network clinics before

00:32:13.865 --> 00:32:15.067
they network, most likely.

00:32:15.186 --> 00:32:16.509
Because they're the ones that have to eat

00:32:16.548 --> 00:32:17.169
what they kill.

00:32:17.269 --> 00:32:19.111
That was the top of the hour,

00:32:19.151 --> 00:32:19.711
which is like, well,

00:32:19.731 --> 00:32:21.373
just being on the assembly line doesn't

00:32:21.393 --> 00:32:22.294
pay as much anymore.

00:32:22.334 --> 00:32:24.936
And I go, yes, it doesn't.

00:32:25.176 --> 00:32:26.679
So I'm not disagreeing with you.

00:32:26.919 --> 00:32:27.558
That sucks.

00:32:27.799 --> 00:32:28.861
What are you going to do about it?

00:32:28.941 --> 00:32:29.401
Decide.

00:32:29.500 --> 00:32:30.001
Decide now.

00:32:30.768 --> 00:32:32.929
Real quick, in previous episodes,

00:32:33.088 --> 00:32:34.108
you shared, Jimmy,

00:32:34.328 --> 00:32:37.369
an idea about CEU courses and selling the

00:32:37.430 --> 00:32:38.170
inventory.

00:32:38.190 --> 00:32:39.910
Oh, yeah.

00:32:39.990 --> 00:32:41.631
I think Donis is who I was thinking

00:32:41.671 --> 00:32:46.271
about who has a business promoting,

00:32:46.991 --> 00:32:47.432
selling.

00:32:47.452 --> 00:32:47.833
CEUs?

00:32:48.512 --> 00:32:49.472
I'm pretty sure.

00:32:49.492 --> 00:32:50.792
Does he make them?

00:32:50.833 --> 00:32:52.233
Does he make the courses or just promote

00:32:52.273 --> 00:32:52.413
them?

00:32:53.013 --> 00:32:53.413
I don't know.

00:32:53.473 --> 00:32:54.534
Maybe he'll comment.

00:32:54.594 --> 00:32:55.255
Here's my pitch.

00:32:55.275 --> 00:32:55.755
Yeah, Donis,

00:32:55.795 --> 00:32:57.154
give us information if you're for some

00:32:57.174 --> 00:32:57.875
reason still watching.

00:32:57.894 --> 00:32:59.596
I thought he owned a platform or

00:32:59.615 --> 00:32:59.935
something.

00:33:00.461 --> 00:33:02.442
My pitch was this, Donis,

00:33:02.462 --> 00:33:03.604
if you're listening or just literally,

00:33:03.624 --> 00:33:05.404
I'll just talk to the void.

00:33:05.724 --> 00:33:07.267
Let's say you've got three weeks to go

00:33:07.307 --> 00:33:08.027
before a course.

00:33:08.146 --> 00:33:09.669
In-person course probably works this a

00:33:09.689 --> 00:33:10.108
little better.

00:33:10.788 --> 00:33:11.910
You got three weeks to go.

00:33:12.611 --> 00:33:15.232
You give five seats.

00:33:15.532 --> 00:33:16.974
Let's say you have ten left with three

00:33:16.994 --> 00:33:17.375
weeks to go.

00:33:17.414 --> 00:33:19.236
You give five seats to Dave, Tony,

00:33:19.276 --> 00:33:19.717
and Jimmy.

00:33:20.897 --> 00:33:22.679
You give them to us for free.

00:33:22.999 --> 00:33:25.121
We talk about them for sixty seconds on

00:33:25.141 --> 00:33:26.823
a live stream that lots of people see.

00:33:27.884 --> 00:33:29.285
Let's say your course is a thousand

00:33:29.325 --> 00:33:29.805
dollars.

00:33:30.464 --> 00:33:30.884
We will,

00:33:31.025 --> 00:33:33.246
we will sell it for five hundred dollars

00:33:33.506 --> 00:33:34.426
and we keep the money.

00:33:34.586 --> 00:33:36.867
You get nothing except you got sixty

00:33:36.928 --> 00:33:39.489
seconds worth of whatever on a radio show

00:33:39.528 --> 00:33:40.630
for PTs in the morning.

00:33:40.930 --> 00:33:43.330
And hopefully when that inventory goes to

00:33:43.510 --> 00:33:44.750
our inventory, it sells out.

00:33:44.770 --> 00:33:45.731
We sold our five seats.

00:33:45.771 --> 00:33:47.092
We keep the five hundred bucks per.

00:33:47.512 --> 00:33:49.693
You got enough juice to sell some other

00:33:49.733 --> 00:33:50.074
seats.

00:33:50.913 --> 00:33:52.556
So it's like, you got tomatoes, bro.

00:33:52.596 --> 00:33:53.557
You got ten tomatoes.

00:33:53.596 --> 00:33:55.058
They're going to rot if you do nothing

00:33:55.078 --> 00:33:55.398
with them.

00:33:55.740 --> 00:33:56.780
Give me five tomatoes.

00:33:57.000 --> 00:33:58.221
I'm going to sell them for fifty percent

00:33:58.343 --> 00:33:58.583
off.

00:33:58.863 --> 00:34:00.064
But you still have five tomatoes.

00:34:00.085 --> 00:34:00.924
And enough people were like, oh,

00:34:00.944 --> 00:34:02.027
those are pretty good tomatoes.

00:34:02.067 --> 00:34:02.586
They sold out.

00:34:02.626 --> 00:34:02.867
All right.

00:34:02.887 --> 00:34:04.549
Well, let's let's buy these tomatoes.

00:34:04.910 --> 00:34:05.550
That's my pitch.

00:34:05.830 --> 00:34:07.271
And the, and the, and the, you know,

00:34:07.332 --> 00:34:08.192
and the, you know,

00:34:08.311 --> 00:34:09.733
quote unquote ad placement that we're

00:34:09.773 --> 00:34:12.574
talking about lives on evergreen on the

00:34:12.594 --> 00:34:14.755
video content that we post online because

00:34:15.014 --> 00:34:17.396
people watch this video in three months or

00:34:17.416 --> 00:34:18.157
six months or whatever.

00:34:18.197 --> 00:34:19.097
And then you get some,

00:34:19.577 --> 00:34:20.677
you get some juice down the,

00:34:20.777 --> 00:34:23.679
down the road of those folks hearing about

00:34:23.699 --> 00:34:25.159
you for the first time or clicking on

00:34:25.179 --> 00:34:26.001
your website or whatever.

00:34:26.721 --> 00:34:28.641
And you get some leads or some traffic

00:34:28.681 --> 00:34:29.141
that way.

00:34:29.983 --> 00:34:32.043
Even though that particular course has

00:34:32.063 --> 00:34:32.643
already passed.

00:34:32.929 --> 00:34:33.269
Correct.

00:34:33.469 --> 00:34:34.150
You got your name out there.

00:34:34.530 --> 00:34:35.751
We do an ad for you,

00:34:35.871 --> 00:34:36.873
and to pay for it,

00:34:36.893 --> 00:34:37.273
you might be like,

00:34:37.333 --> 00:34:38.014
I'm not giving you money.

00:34:38.054 --> 00:34:39.394
How am I going to get the ROI?

00:34:39.414 --> 00:34:39.956
That's cool.

00:34:40.036 --> 00:34:41.697
You give us seats that probably weren't

00:34:41.717 --> 00:34:43.137
going to sell anyway, or maybe weren't.

00:34:43.157 --> 00:34:43.438
I don't know.

00:34:43.458 --> 00:34:44.338
We're gambling here.

00:34:44.880 --> 00:34:45.780
And then we sell them.

00:34:46.981 --> 00:34:47.521
But keep in mind,

00:34:47.541 --> 00:34:49.063
you giving us five seats doesn't mean we

00:34:49.083 --> 00:34:49.963
get money, too.

00:34:49.983 --> 00:34:50.885
You might give us five seats,

00:34:50.905 --> 00:34:52.286
and we throw a turd, right?

00:34:52.306 --> 00:34:54.168
We get zero.

00:34:54.208 --> 00:34:56.168
For the record,

00:34:56.469 --> 00:34:58.190
it's January twenty-seventh.

00:34:58.456 --> 00:35:00.516
We people have one, two, three,

00:35:00.556 --> 00:35:02.556
four more days to get their twenty four

00:35:02.597 --> 00:35:04.077
hours of time.

00:35:04.177 --> 00:35:06.978
And I think I think you could get

00:35:07.699 --> 00:35:09.659
twenty four hours and sixty minutes if you

00:35:09.679 --> 00:35:10.199
do it right.

00:35:10.219 --> 00:35:12.400
But I'm just letting reminding you

00:35:12.740 --> 00:35:15.762
clinicians that you have important see you

00:35:15.802 --> 00:35:16.422
credits done.

00:35:17.181 --> 00:35:17.822
Wow.

00:35:17.862 --> 00:35:18.101
Yes.

00:35:18.382 --> 00:35:18.623
OK.

00:35:20.063 --> 00:35:21.103
Do do do.

00:35:21.222 --> 00:35:23.043
OK, so that was what Disney did.

00:35:23.344 --> 00:35:23.463
Now,

00:35:23.563 --> 00:35:24.804
I want to do a pop quiz with

00:35:24.824 --> 00:35:25.264
a visual.

00:35:26.297 --> 00:35:27.376
Be honest.

00:35:27.637 --> 00:35:28.277
Two questions.

00:35:28.657 --> 00:35:29.918
Do you know who this is?

00:35:30.059 --> 00:35:31.818
As in, have you ever seen her before?

00:35:32.800 --> 00:35:34.019
And then do you know her name?

00:35:35.400 --> 00:35:37.061
Have you ever seen her on social media

00:35:37.081 --> 00:35:37.461
before?

00:35:37.501 --> 00:35:41.463
No.

00:35:41.543 --> 00:35:41.724
Okay.

00:35:42.164 --> 00:35:43.184
I have seen her before,

00:35:43.224 --> 00:35:44.704
but I had no idea what her name

00:35:44.764 --> 00:35:45.644
is or who she is.

00:35:46.326 --> 00:35:47.226
If this popped up,

00:35:47.565 --> 00:35:48.686
I'm probably going to swipe away.

00:35:48.847 --> 00:35:48.907
Oh,

00:35:49.266 --> 00:35:52.268
I did see this on the Google Doc

00:35:52.288 --> 00:35:52.768
that you shared.

00:35:52.788 --> 00:35:52.967
Go ahead.

00:35:53.027 --> 00:35:53.128
Yeah.

00:35:53.168 --> 00:35:53.469
Okay.

00:35:54.605 --> 00:35:56.326
That doesn't count in the wild.

00:35:56.527 --> 00:35:58.827
So this is a girl named Brooke Monk,

00:35:58.989 --> 00:36:01.289
and she's an influencer.

00:36:01.409 --> 00:36:03.472
She talks about stuff, makeup, hair,

00:36:03.512 --> 00:36:03.891
whatever.

00:36:05.594 --> 00:36:08.036
She is playing chess, not checkers.

00:36:09.340 --> 00:36:10.501
She looks like she looks,

00:36:10.581 --> 00:36:12.362
and she wants people to think that she

00:36:12.382 --> 00:36:13.282
doesn't know what's going on.

00:36:13.322 --> 00:36:13.961
She's like, look at me.

00:36:14.001 --> 00:36:14.583
I'm just cute.

00:36:14.742 --> 00:36:15.202
She's not.

00:36:15.443 --> 00:36:16.762
She's deviously smart.

00:36:17.143 --> 00:36:17.884
Here's what she did.

00:36:18.123 --> 00:36:18.523
Look at her.

00:36:18.764 --> 00:36:20.583
What do you notice physically about her?

00:36:21.284 --> 00:36:22.344
What jumps out at you?

00:36:22.445 --> 00:36:24.025
Anything in particular about her physical

00:36:24.146 --> 00:36:24.706
appearance?

00:36:26.905 --> 00:36:27.766
You guys are careful.

00:36:27.907 --> 00:36:30.146
I already know the answer, so Tony.

00:36:30.728 --> 00:36:30.967
Tony,

00:36:30.987 --> 00:36:31.967
what do you notice about her physical

00:36:31.987 --> 00:36:32.288
appearance?

00:36:32.887 --> 00:36:34.809
What physical feature is probably most

00:36:34.849 --> 00:36:35.449
prominent?

00:36:35.936 --> 00:36:37.338
Her eyes?

00:36:37.358 --> 00:36:37.637
I don't know.

00:36:37.657 --> 00:36:37.737
Yes.

00:36:37.759 --> 00:36:37.898
Bingo.

00:36:37.918 --> 00:36:39.601
That is the safe answer and the correct

00:36:39.681 --> 00:36:39.960
answer.

00:36:42.204 --> 00:36:42.445
Good.

00:36:44.777 --> 00:36:46.860
Two years ago when she launched,

00:36:47.780 --> 00:36:49.442
this was her decided appearance.

00:36:49.561 --> 00:36:51.023
Now for the viewers who are, sorry,

00:36:51.043 --> 00:36:52.184
for the listeners not watching,

00:36:52.605 --> 00:36:55.086
she has like big, crazy long eyelashes,

00:36:55.226 --> 00:36:58.028
like over the top, like dark and huge.

00:36:58.329 --> 00:36:59.230
Like those are,

00:36:59.371 --> 00:37:00.130
I gotta be honest with you.

00:37:00.351 --> 00:37:01.192
Those are not natural.

00:37:01.452 --> 00:37:02.273
Those are fake.

00:37:02.293 --> 00:37:03.813
The eyelashes is what I'm talking about.

00:37:04.574 --> 00:37:05.876
She's been doing this for two years.

00:37:06.056 --> 00:37:07.056
All of her content,

00:37:07.436 --> 00:37:08.498
that's what she looks like.

00:37:08.617 --> 00:37:09.860
That's her normal state.

00:37:10.079 --> 00:37:12.061
This is Brooke's normal state.

00:37:12.842 --> 00:37:15.465
Two years builds a following talking about

00:37:16.025 --> 00:37:19.728
lip gloss and blush and earrings.

00:37:19.829 --> 00:37:20.088
I don't know.

00:37:20.128 --> 00:37:20.750
I'm making this up.

00:37:20.969 --> 00:37:22.610
That's what she does for a year and

00:37:22.650 --> 00:37:26.835
a half looking like this.

00:37:26.855 --> 00:37:30.197
Two days ago, she launched eyelashes.

00:37:30.958 --> 00:37:33.041
Most people would launch eyelashes and

00:37:33.061 --> 00:37:34.121
then look at my eyelashes.

00:37:34.141 --> 00:37:35.983
Look at my she launches eyelashes.

00:37:37.025 --> 00:37:37.465
Now, of course,

00:37:37.565 --> 00:37:38.766
was this on purpose or by accident?

00:37:38.806 --> 00:37:39.327
Doesn't matter.

00:37:39.347 --> 00:37:39.867
She still wins.

00:37:39.887 --> 00:37:40.887
She's still standing in the end zone.

00:37:41.568 --> 00:37:43.429
She makes the most ridiculous part.

00:37:43.630 --> 00:37:44.271
And not ridiculous.

00:37:44.311 --> 00:37:45.371
I mean, like, what's the word?

00:37:45.411 --> 00:37:45.552
Like,

00:37:45.851 --> 00:37:48.514
just over the top part of her appearance.

00:37:49.556 --> 00:37:50.416
The eyelashes.

00:37:50.615 --> 00:37:51.496
Everyone knows her.

00:37:51.536 --> 00:37:52.617
That's her signature.

00:37:53.159 --> 00:37:54.500
That is her signature move.

00:37:54.579 --> 00:37:56.762
If she's Little John, that is...

00:37:59.329 --> 00:38:01.170
Guy made a career on three words,

00:38:01.210 --> 00:38:02.070
but that's his thing.

00:38:02.190 --> 00:38:03.512
He would show up to parties for twenty

00:38:03.532 --> 00:38:04.753
grand and just do those three words and

00:38:04.773 --> 00:38:04.932
leave.

00:38:05.273 --> 00:38:06.514
That is what Brooke did.

00:38:06.954 --> 00:38:09.315
She launched the she got the attention

00:38:09.436 --> 00:38:11.898
first, made you remember her for it,

00:38:12.297 --> 00:38:13.878
and then started selling the eyelashes.

00:38:14.079 --> 00:38:16.721
And then she sold a gajillion amount of

00:38:16.780 --> 00:38:17.561
eyelashes yesterday.

00:38:18.134 --> 00:38:19.695
So I'm going to say it's chicken or

00:38:19.715 --> 00:38:20.195
the egg.

00:38:20.835 --> 00:38:21.876
I don't know.

00:38:22.275 --> 00:38:23.077
And none of us do.

00:38:23.677 --> 00:38:25.637
If she went into this with a long

00:38:25.677 --> 00:38:28.380
game planning to develop a following built

00:38:28.420 --> 00:38:29.681
around her eyelashes,

00:38:29.920 --> 00:38:31.702
eyelashes are going to become popular.

00:38:31.842 --> 00:38:33.722
And then she was going to exploit that.

00:38:34.563 --> 00:38:36.965
Or like my situation.

00:38:37.938 --> 00:38:39.719
I had no intention of doing stuff with

00:38:39.840 --> 00:38:40.400
Medicare,

00:38:40.420 --> 00:38:42.163
teaching clinicians about Medicare.

00:38:42.322 --> 00:38:44.585
I had just started to build a following,

00:38:45.106 --> 00:38:47.248
connect with people, answer questions.

00:38:47.648 --> 00:38:49.692
And then Medicare was the lowest hanging

00:38:49.751 --> 00:38:50.052
fruit.

00:38:50.112 --> 00:38:51.653
It was the easiest thing for me to

00:38:51.693 --> 00:38:53.335
say, hey, you guys are struggling.

00:38:53.516 --> 00:38:54.396
I see the problem.

00:38:54.878 --> 00:38:56.559
You have a pain point that I'm going

00:38:56.579 --> 00:38:57.280
to solve.

00:38:57.699 --> 00:38:59.822
And the pain wasn't even really Medicare.

00:38:59.862 --> 00:39:01.983
The pain was fear of Medicare,

00:39:02.043 --> 00:39:03.384
fear of compliance,

00:39:03.423 --> 00:39:05.186
fear of losing everything.

00:39:05.686 --> 00:39:06.326
So I said, hey,

00:39:06.365 --> 00:39:07.927
I'm going to put out a solution to

00:39:07.987 --> 00:39:09.668
stop the pain and the fear.

00:39:10.268 --> 00:39:11.889
And it was well received, you know,

00:39:11.931 --> 00:39:14.092
but there was never a point going in

00:39:14.132 --> 00:39:15.012
that I was like, no.

00:39:15.472 --> 00:39:17.054
I'm going to be the Medicare guy.

00:39:18.153 --> 00:39:19.574
And it's the same with the lift chairs.

00:39:19.755 --> 00:39:21.655
I wasn't intending to be the lift chair

00:39:21.695 --> 00:39:23.536
guy to the general population,

00:39:23.617 --> 00:39:25.838
but it just things lined up.

00:39:26.338 --> 00:39:29.039
The electrician who finds himself today,

00:39:29.079 --> 00:39:31.119
two thousand twenty six in an environment

00:39:31.159 --> 00:39:33.641
where he can make easy six figures moving

00:39:33.702 --> 00:39:36.322
toward, you know, multiple six figures.

00:39:37.063 --> 00:39:38.164
It wasn't in the plan.

00:39:38.244 --> 00:39:40.525
It just we identified the problem.

00:39:40.885 --> 00:39:42.425
We looked at the resources we had

00:39:42.465 --> 00:39:45.146
available and we said, where is the value?

00:39:45.956 --> 00:39:47.976
Yeah.

00:39:48.056 --> 00:39:49.117
Ben Galen pointing out,

00:39:49.157 --> 00:39:50.958
this segment brought to you by three

00:39:50.998 --> 00:39:56.039
creepy old men talking about Brooke Monk.

00:39:56.380 --> 00:39:58.001
I didn't launch a podcast ten years ago

00:39:58.021 --> 00:39:59.041
because I thought I'd be standing here

00:39:59.061 --> 00:40:01.422
doing a live stream twice a week for

00:40:01.481 --> 00:40:03.342
several years at eight o'clock in the

00:40:03.362 --> 00:40:04.164
morning in sweatpants.

00:40:04.804 --> 00:40:05.483
That's not why I did it.

00:40:06.385 --> 00:40:08.945
So yeah, I don't think anyway,

00:40:08.965 --> 00:40:09.686
but maybe she did.

00:40:10.826 --> 00:40:11.726
Pretty good power play.

00:40:11.887 --> 00:40:12.527
Pretty smart.

00:40:12.847 --> 00:40:14.327
And then she's able to actually go, great,

00:40:14.347 --> 00:40:15.248
now you know me for this.

00:40:15.427 --> 00:40:16.307
Here's what I'm going to look at.

00:40:16.748 --> 00:40:18.489
So I think what she really did was,

00:40:18.688 --> 00:40:19.989
regardless of whether she thought this was

00:40:20.009 --> 00:40:21.690
the power play, that was her thing.

00:40:21.809 --> 00:40:22.469
She ran with it.

00:40:22.510 --> 00:40:23.329
And then someone probably was like,

00:40:23.469 --> 00:40:24.791
I can make those things and make you

00:40:24.811 --> 00:40:25.431
an owner of it.

00:40:25.570 --> 00:40:26.431
And she's like, got it.

00:40:26.731 --> 00:40:28.532
So someone sourced the eyelashes for her.

00:40:28.811 --> 00:40:31.092
And now she is a walking,

00:40:31.932 --> 00:40:34.713
talking billboard for her product.

00:40:34.893 --> 00:40:36.353
She ain't selling anybody else's thing.

00:40:36.815 --> 00:40:37.355
She's selling...

00:40:38.780 --> 00:40:40.701
her thing uh i do want to thank

00:40:40.721 --> 00:40:42.541
our another sponsor as well not not

00:40:42.641 --> 00:40:46.143
eyelashes uh range of motion spoon if it

00:40:46.204 --> 00:40:48.405
stirs it moves this segment is brought to

00:40:48.425 --> 00:40:50.586
you by range of motion spoon the only

00:40:50.726 --> 00:40:53.168
only clinical assessment tool designed

00:40:53.208 --> 00:40:54.389
entirely for soup

00:40:55.335 --> 00:40:56.117
Very specific.

00:40:56.456 --> 00:40:58.579
Simply place the spoon in the soup.

00:40:59.300 --> 00:41:00.119
Stir gently.

00:41:00.219 --> 00:41:02.461
And if the soup moves, congratulations.

00:41:02.563 --> 00:41:03.143
Range of motion.

00:41:03.503 --> 00:41:04.643
No goniometer, no sensors,

00:41:04.704 --> 00:41:05.644
no continuing education.

00:41:05.704 --> 00:41:06.686
Now with advanced feature,

00:41:06.846 --> 00:41:08.208
chunk detection.

00:41:08.487 --> 00:41:09.748
This is a little bit technological.

00:41:10.068 --> 00:41:11.871
That's for strength testing in thicker

00:41:12.110 --> 00:41:15.313
stews or pot pies.

00:41:15.793 --> 00:41:16.655
Range of motion spoon.

00:41:16.675 --> 00:41:17.536
If it stirs, it moves.

00:41:17.675 --> 00:41:19.378
Ask your therapist if soup moves.

00:41:19.838 --> 00:41:21.340
is right for you you got to think

00:41:21.360 --> 00:41:23.681
about that hand in the hand and upper

00:41:23.722 --> 00:41:25.583
extremity therapists are losing their

00:41:25.643 --> 00:41:27.365
minds right now where do i get this

00:41:27.485 --> 00:41:30.048
spoon big spoon has entered the chat

00:41:30.068 --> 00:41:32.992
everybody okay i have a mailbag segment

00:41:33.032 --> 00:41:34.213
this is a legit one do you guys

00:41:34.233 --> 00:41:35.614
want to do mailbag we haven't done mailbag

00:41:35.934 --> 00:41:39.717
mailbag it's mailbag time real questions

00:41:39.878 --> 00:41:43.001
real people no bots allowed

00:41:46.474 --> 00:41:47.855
I did not find this one on Reddit.

00:41:48.135 --> 00:41:49.135
And the dog agrees.

00:41:49.976 --> 00:41:50.797
Hey, PT Breakfast Club,

00:41:50.817 --> 00:41:51.717
I've been thinking about this a lot

00:41:51.757 --> 00:41:52.097
lately.

00:41:52.157 --> 00:41:54.798
PT content creation actually stresses me

00:41:54.898 --> 00:41:55.079
out.

00:41:56.119 --> 00:41:56.800
I don't disagree.

00:41:57.021 --> 00:41:57.760
It stresses me out.

00:41:58.221 --> 00:41:59.442
I know I'm good at what I do,

00:41:59.621 --> 00:42:00.182
being a PT,

00:42:00.503 --> 00:42:03.304
but making PT content feels like more...

00:42:04.248 --> 00:42:04.608
work.

00:42:05.530 --> 00:42:06.952
Right now, as a person starting a clinic,

00:42:06.992 --> 00:42:08.494
chasing referrals, building systems,

00:42:08.673 --> 00:42:10.777
and I feel pressure that any content I

00:42:10.817 --> 00:42:12.498
make has to serve the business.

00:42:12.778 --> 00:42:13.320
But honestly,

00:42:13.360 --> 00:42:15.822
the content I want to make is lifestyle

00:42:15.842 --> 00:42:18.344
stuff like simple living, travel,

00:42:18.425 --> 00:42:19.847
retro gaming, hiking, training.

00:42:20.168 --> 00:42:21.289
When I think about hitting record for

00:42:21.349 --> 00:42:22.710
that, I feel relief.

00:42:23.210 --> 00:42:24.130
So my question is this,

00:42:24.411 --> 00:42:25.771
can a physical therapist build content

00:42:25.791 --> 00:42:27.692
that's not about PT and still have it

00:42:27.731 --> 00:42:28.552
be viable?

00:42:28.672 --> 00:42:29.972
Or does all the content have to tie

00:42:29.992 --> 00:42:30.833
back to the clinic, the brand,

00:42:30.853 --> 00:42:31.554
the monetization?

00:42:31.974 --> 00:42:33.293
Is it okay for content to just be

00:42:33.333 --> 00:42:34.393
like an outlet?

00:42:34.994 --> 00:42:35.534
I have thoughts.

00:42:35.554 --> 00:42:36.675
I know you do too.

00:42:36.775 --> 00:42:39.135
What are your thoughts as this person

00:42:39.155 --> 00:42:39.476
writes in?

00:42:40.945 --> 00:42:43.768
million percent make make like gary v

00:42:43.927 --> 00:42:47.130
every hermosy everybody make the content

00:42:47.150 --> 00:42:48.851
you want to make it doesn't matter if

00:42:48.891 --> 00:42:51.434
it's pt content it you are still a

00:42:51.494 --> 00:42:54.317
pt there's likely to be some connection

00:42:54.817 --> 00:42:56.318
but you make the stuff you want to

00:42:56.358 --> 00:42:58.280
make it'll be a thousand times better than

00:42:58.360 --> 00:43:03.844
forcing any content yeah i mean um

00:43:04.914 --> 00:43:06.414
I mean, just go and take action.

00:43:06.434 --> 00:43:09.516
You know, I'm trying to...

00:43:09.695 --> 00:43:11.016
I am holding back.

00:43:11.215 --> 00:43:12.876
All your face muscles are in a weird

00:43:13.336 --> 00:43:14.657
state of tense right now.

00:43:15.137 --> 00:43:17.036
What is... Just say it, man.

00:43:17.378 --> 00:43:18.398
This is a friend of the show,

00:43:18.418 --> 00:43:20.177
so you don't have to be... But he's...

00:43:20.577 --> 00:43:21.378
I know this person.

00:43:21.398 --> 00:43:22.338
I'm not going to say who it is.

00:43:22.998 --> 00:43:25.199
He... I think he's falling... He's...

00:43:25.318 --> 00:43:26.639
I think he's in the bottom of

00:43:27.280 --> 00:43:29.000
Dunning-Kruger and not in stupidity.

00:43:29.420 --> 00:43:30.380
In like, oh, God,

00:43:30.780 --> 00:43:32.059
look at how much I don't know.

00:43:32.119 --> 00:43:32.320
Like,

00:43:32.340 --> 00:43:34.121
he's in the goods part of Dunning-Kruger.

00:43:34.800 --> 00:43:36.141
He's saying this from a good place,

00:43:36.242 --> 00:43:37.943
in my opinion, anyway, how I read this.

00:43:38.083 --> 00:43:38.943
So what are you really going to say?

00:43:39.063 --> 00:43:40.244
Unclench your face, Dave.

00:43:40.264 --> 00:43:40.385
Well,

00:43:43.367 --> 00:43:44.588
can you just read it again one more

00:43:44.628 --> 00:43:45.108
time, please?

00:43:45.469 --> 00:43:47.250
Real quick.

00:43:47.289 --> 00:43:48.010
Let me summarize.

00:43:48.231 --> 00:43:49.751
I listen to you guys and you say

00:43:49.791 --> 00:43:51.112
make content to get attention,

00:43:51.172 --> 00:43:52.152
attention to the business.

00:43:52.293 --> 00:43:54.375
But like, dude, that's stressing me out.

00:43:54.695 --> 00:43:56.036
I know he's still doing this.

00:43:56.556 --> 00:43:57.416
I know he's doing this.

00:43:57.717 --> 00:43:58.938
But I think what he's saying is like,

00:43:59.038 --> 00:44:00.599
can I also do other things?

00:44:01.320 --> 00:44:02.860
Does everything need to be about the

00:44:02.920 --> 00:44:04.141
business and monetization?

00:44:05.094 --> 00:44:06.715
Because that stresses me out.

00:44:07.494 --> 00:44:08.414
So I have thoughts too.

00:44:09.454 --> 00:44:11.016
So, okay.

00:44:11.056 --> 00:44:12.577
So no, I mean, you can mix in,

00:44:13.177 --> 00:44:14.237
you can even, I don't know,

00:44:14.376 --> 00:44:15.818
maybe Tony will say separate or maybe

00:44:15.838 --> 00:44:16.717
he'll say mix them in.

00:44:16.737 --> 00:44:18.778
But if you mix it in, then people,

00:44:18.798 --> 00:44:20.719
the prospective patients out there will be

00:44:20.739 --> 00:44:22.039
like, oh,

00:44:22.320 --> 00:44:24.179
this physical therapist likes whatever.

00:44:24.219 --> 00:44:27.681
They like to travel and hike and go

00:44:27.702 --> 00:44:29.822
to the Grand Canyon and go to Arizona

00:44:29.902 --> 00:44:32.083
or other places or New Mexico or wherever.

00:44:32.123 --> 00:44:33.182
Like, oh, interesting.

00:44:33.222 --> 00:44:34.043
And then you can see,

00:44:34.923 --> 00:44:37.585
the physical therapist and the physical

00:44:37.605 --> 00:44:38.144
therapy practice,

00:44:38.164 --> 00:44:40.846
you can see their personality mixed in

00:44:40.885 --> 00:44:42.525
with potentially their other content

00:44:42.585 --> 00:44:44.407
around physical therapy, health,

00:44:44.427 --> 00:44:45.226
wellness type stuff.

00:44:45.286 --> 00:44:48.088
So, um, but I don't know,

00:44:48.148 --> 00:44:48.487
I feel like,

00:44:48.807 --> 00:44:50.367
like it doesn't have to be stressful.

00:44:50.467 --> 00:44:50.547
I,

00:44:51.307 --> 00:44:52.568
I might just be stressed because I have

00:44:52.608 --> 00:44:54.449
so many plates I'm spinning and I don't

00:44:54.469 --> 00:44:55.909
have time to do all the plates all

00:44:55.949 --> 00:44:56.289
the time.

00:44:56.730 --> 00:44:58.070
But if I pull my phone out for

00:44:58.110 --> 00:44:59.030
me, I mean, again,

00:44:59.391 --> 00:45:00.851
it's different because we've all been in

00:45:00.891 --> 00:45:01.851
front of videos for

00:45:04.251 --> 00:45:04.891
For me, for us,

00:45:04.911 --> 00:45:06.333
it's just like we can just talk right

00:45:06.353 --> 00:45:07.954
into the camera and maybe I'm overlooking

00:45:08.014 --> 00:45:09.114
it and thinking like,

00:45:09.494 --> 00:45:11.074
I don't I don't I can't see how

00:45:11.114 --> 00:45:11.775
it's stressful now.

00:45:12.695 --> 00:45:14.275
Or maybe you're just putting too much

00:45:14.835 --> 00:45:16.777
emphasis or pressure on yourself to do it.

00:45:17.416 --> 00:45:19.958
Just just do just like just do it.

00:45:20.018 --> 00:45:22.199
Just like record the lifestyle stuff that

00:45:22.219 --> 00:45:22.699
you want to do.

00:45:23.320 --> 00:45:24.599
Mix in some health and wellness,

00:45:24.619 --> 00:45:25.541
physical therapy stuff.

00:45:26.501 --> 00:45:28.164
The folks out there, the audience,

00:45:28.184 --> 00:45:29.346
your neighbors,

00:45:29.385 --> 00:45:31.188
residents nearby that might do business

00:45:31.208 --> 00:45:31.909
with you in the future,

00:45:32.329 --> 00:45:33.472
they'll like all the stuff.

00:45:33.572 --> 00:45:36.777
And then also, again, the algorithms,

00:45:36.856 --> 00:45:37.597
Facebook, whatever.

00:45:38.637 --> 00:45:39.858
it'll tell you what the audience,

00:45:39.878 --> 00:45:41.199
what the people want more of.

00:45:41.338 --> 00:45:42.280
And so if it's like,

00:45:42.599 --> 00:45:44.280
they like more of this lifestyle stuff,

00:45:44.300 --> 00:45:44.860
then you're like, cool.

00:45:44.920 --> 00:45:45.960
I like to do that stuff anyway.

00:45:46.201 --> 00:45:46.420
Okay.

00:45:46.440 --> 00:45:47.282
So do more of that.

00:45:47.601 --> 00:45:48.081
And then at the end,

00:45:48.101 --> 00:45:49.222
you can have these little call to actions.

00:45:49.242 --> 00:45:50.463
I'm like, Oh, also like,

00:45:50.483 --> 00:45:51.222
if you have back pain,

00:45:51.242 --> 00:45:52.744
that's holding you back from hiking or

00:45:52.784 --> 00:45:54.545
doing this type of active lifestyle or

00:45:54.965 --> 00:45:56.085
whatever, you know, hit,

00:45:56.224 --> 00:45:57.585
hit me up or this is the practice

00:45:57.606 --> 00:45:58.005
and whatever.

00:45:58.106 --> 00:46:00.467
So yeah, I was just at my,

00:46:00.766 --> 00:46:02.288
my original response was like, like,

00:46:02.367 --> 00:46:04.027
come just like take action and do,

00:46:04.047 --> 00:46:04.989
I don't, I don't understand.

00:46:05.028 --> 00:46:05.289
Like,

00:46:06.603 --> 00:46:06.905
I don't know,

00:46:07.545 --> 00:46:09.307
like a little therapy session on it.

00:46:09.327 --> 00:46:10.710
It just didn't make sense initially.

00:46:10.769 --> 00:46:12.253
But now Jimmy gave me a little bit

00:46:12.293 --> 00:46:12.813
more context.

00:46:13.222 --> 00:46:13.822
Yeah.

00:46:13.842 --> 00:46:14.463
Don is chiming in.

00:46:14.503 --> 00:46:14.842
Nowadays,

00:46:14.862 --> 00:46:16.164
your personal brand will build your

00:46:16.244 --> 00:46:16.623
ventures.

00:46:16.804 --> 00:46:17.724
So here's my advice.

00:46:18.003 --> 00:46:19.164
Here's my read on this guy because I

00:46:19.184 --> 00:46:19.784
know who this is.

00:46:20.425 --> 00:46:21.905
This dude is a rule follower.

00:46:22.106 --> 00:46:23.565
If you tell him to smash through a

00:46:23.606 --> 00:46:24.045
brick wall,

00:46:24.106 --> 00:46:25.106
this guy is like the perfect guy to

00:46:25.126 --> 00:46:26.106
be a linebacker on your team.

00:46:26.166 --> 00:46:27.327
If you're like, give me the ball,

00:46:27.927 --> 00:46:29.947
he will just like get you the ball.

00:46:30.088 --> 00:46:30.628
Like he's like,

00:46:31.208 --> 00:46:32.548
this is my read on this guy.

00:46:32.668 --> 00:46:32.969
He's like,

00:46:33.349 --> 00:46:34.208
if you tell me to do a hundred

00:46:34.228 --> 00:46:34.568
pushups,

00:46:34.809 --> 00:46:35.768
he's going to do a hundred pushups.

00:46:36.230 --> 00:46:37.269
He's never going to question why.

00:46:38.364 --> 00:46:39.505
So I want him to listen to me

00:46:39.545 --> 00:46:40.686
now and listen to what we're saying.

00:46:41.266 --> 00:46:42.585
You don't have to do any or all.

00:46:43.067 --> 00:46:43.626
You could do both.

00:46:44.246 --> 00:46:45.788
Do you want to do your lifestyle or

00:46:45.827 --> 00:46:47.568
retro gaming or hiking content on your

00:46:47.608 --> 00:46:48.688
channel for your business?

00:46:48.949 --> 00:46:49.809
Great.

00:46:49.829 --> 00:46:51.048
Do you want to do a separate channel

00:46:51.670 --> 00:46:53.949
and talk about that stuff and get those

00:46:53.989 --> 00:46:54.550
things out?

00:46:54.971 --> 00:46:55.990
Because it's an exercise.

00:46:56.351 --> 00:46:58.572
This is why people paint and write poetry

00:46:58.992 --> 00:46:59.811
and do other things.

00:47:00.112 --> 00:47:00.972
It's not to check a box.

00:47:01.693 --> 00:47:03.052
You don't have to be great at your

00:47:03.074 --> 00:47:03.494
hobbies.

00:47:04.153 --> 00:47:04.733
I heard that great,

00:47:04.873 --> 00:47:05.893
that advice from someone was like,

00:47:05.914 --> 00:47:07.594
you could just be doing it because you

00:47:07.635 --> 00:47:08.014
like it.

00:47:08.554 --> 00:47:09.775
So yes, to all those,

00:47:09.956 --> 00:47:11.416
you also don't have to create content for

00:47:11.436 --> 00:47:13.336
your business.

00:47:13.376 --> 00:47:14.978
Now it's cost effective to do it.

00:47:15.117 --> 00:47:16.697
Like I could replace my air conditioning

00:47:16.777 --> 00:47:18.398
unit for zero dollars.

00:47:18.838 --> 00:47:19.958
I will pay for it though.

00:47:19.978 --> 00:47:20.880
Do you know what I mean?

00:47:21.380 --> 00:47:23.159
I'll hurt myself and damage it and drop

00:47:23.179 --> 00:47:24.300
it through my ceiling or whatever.

00:47:25.478 --> 00:47:26.657
So don't feel the need that you have

00:47:26.677 --> 00:47:27.518
to do all these things.

00:47:27.898 --> 00:47:29.139
When you hear us talking about the

00:47:29.219 --> 00:47:31.059
sixty-eight things we made yesterday,

00:47:32.101 --> 00:47:32.541
make one.

00:47:33.460 --> 00:47:34.360
And then do you like that?

00:47:34.521 --> 00:47:35.882
What's the best exercise to do?

00:47:36.101 --> 00:47:37.643
The one you like and you're going to

00:47:37.682 --> 00:47:37.842
do.

00:47:38.722 --> 00:47:40.083
A PT will figure out how to make

00:47:40.103 --> 00:47:40.324
that.

00:47:41.347 --> 00:47:42.628
effective for the thing that you're

00:47:42.648 --> 00:47:42.929
worried about.

00:47:42.949 --> 00:47:44.590
A good PT, anyway, in my opinion, right?

00:47:45.130 --> 00:47:47.231
So, dude, do your simple living, travel,

00:47:47.291 --> 00:47:48.552
retro gaming, hiking training.

00:47:49.153 --> 00:47:49.833
Play with it.

00:47:50.034 --> 00:47:51.454
Do that on your thing.

00:47:51.494 --> 00:47:53.436
And not everything needs to be like, hi,

00:47:53.476 --> 00:47:54.257
I'm hiking today,

00:47:54.557 --> 00:47:56.438
and here's how somebody dealing with hip

00:47:56.458 --> 00:47:58.059
pain should step on a rock.

00:47:58.519 --> 00:47:58.661
No.

00:47:59.300 --> 00:47:59.780
Don't do that.

00:48:00.461 --> 00:48:01.021
Maybe do that.

00:48:01.282 --> 00:48:01.501
Dave,

00:48:01.521 --> 00:48:03.143
this brings up something you shared in the

00:48:03.163 --> 00:48:03.903
group chat the other day,

00:48:03.943 --> 00:48:06.005
the Frank Kern curve.

00:48:06.105 --> 00:48:06.644
Do you remember that?

00:48:06.664 --> 00:48:08.385
The video about the Frank Kern curve?

00:48:08.646 --> 00:48:09.367
Can you explain that?

00:48:09.387 --> 00:48:10.608
Because I think these two things play

00:48:10.648 --> 00:48:11.467
around with each other.

00:48:11.867 --> 00:48:13.188
I can't remember what was on the X

00:48:13.208 --> 00:48:13.809
and Y axis.

00:48:14.570 --> 00:48:17.192
Was it content or personality or

00:48:17.231 --> 00:48:17.512
something?

00:48:17.992 --> 00:48:18.893
Content was on the...

00:48:19.963 --> 00:48:22.625
x-axis the up-axis and and personality was

00:48:22.644 --> 00:48:25.226
on the y no x x is y

00:48:25.246 --> 00:48:30.088
is vertical podcast nobody knows not in my

00:48:30.128 --> 00:48:31.590
world dude these are variables you put

00:48:31.610 --> 00:48:33.670
whatever the hell you want i'm still

00:48:33.690 --> 00:48:35.070
trying to find x from eighth grade all

00:48:35.090 --> 00:48:36.592
right so all right so you have personality

00:48:36.612 --> 00:48:39.052
and content on a graph on a chart

00:48:39.713 --> 00:48:42.894
both axes what now uh and it was

00:48:43.215 --> 00:48:44.175
it was um

00:48:45.478 --> 00:48:47.619
People will basically where they intersect

00:48:47.639 --> 00:48:48.780
in the middle was like an X,

00:48:48.800 --> 00:48:51.300
but it's basically like people who find

00:48:51.340 --> 00:48:51.920
your content,

00:48:51.960 --> 00:48:54.501
like people who find Tony Meritato's total

00:48:54.521 --> 00:48:55.523
knee replacement content.

00:48:56.023 --> 00:48:59.164
They originally start looking at multiple

00:48:59.184 --> 00:49:01.925
videos or consuming one channel's content.

00:49:02.844 --> 00:49:05.105
based off of whatever the actual content

00:49:05.125 --> 00:49:05.365
is, right?

00:49:05.385 --> 00:49:06.126
So it's the knee,

00:49:06.425 --> 00:49:08.286
it's the knee replacement stitching.

00:49:08.748 --> 00:49:10.208
It's, oh,

00:49:10.228 --> 00:49:11.849
does that person have swelling or not?

00:49:11.929 --> 00:49:12.130
Like,

00:49:12.510 --> 00:49:13.690
do I feel like that's me and the

00:49:13.731 --> 00:49:14.251
content, whatever.

00:49:14.291 --> 00:49:15.010
So people will,

00:49:15.771 --> 00:49:19.713
as like the bug lamps that attract the

00:49:19.753 --> 00:49:20.655
bugs to zap them,

00:49:20.675 --> 00:49:22.835
like what attracts the people is the

00:49:22.876 --> 00:49:23.856
content initially.

00:49:23.916 --> 00:49:25.056
And then over time,

00:49:25.597 --> 00:49:27.338
it becomes less about the content and more

00:49:27.358 --> 00:49:29.360
about the personality of the person or the

00:49:29.420 --> 00:49:29.840
channel.

00:49:30.320 --> 00:49:32.021
And when those intersect, that's like the,

00:49:32.842 --> 00:49:34.882
The sweet spot or that's like that.

00:49:34.922 --> 00:49:35.063
Yeah,

00:49:35.103 --> 00:49:36.402
that's that's the point where you could do

00:49:36.443 --> 00:49:37.063
monetization.

00:49:37.103 --> 00:49:38.702
So you sell them a course or ads

00:49:38.822 --> 00:49:40.983
or or physical products or whatever.

00:49:41.364 --> 00:49:42.364
But over time,

00:49:42.764 --> 00:49:45.784
the viewers like so everyone that's just

00:49:45.804 --> 00:49:47.385
like just like the example here from

00:49:47.485 --> 00:49:49.065
Brooke that you gave or all the people

00:49:49.085 --> 00:49:51.045
that have subscribed to Total Therapy

00:49:51.065 --> 00:49:53.226
Solutions on Facebook, Facebook.

00:49:54.146 --> 00:49:56.648
um youtube or wherever it might be over

00:49:56.688 --> 00:49:59.130
time the the people start to then comment

00:50:00.032 --> 00:50:01.733
and engage more with the content because

00:50:01.773 --> 00:50:04.235
they like they know like and trust tony

00:50:04.715 --> 00:50:07.277
and his practice of course they still like

00:50:07.297 --> 00:50:09.398
the content but they've become attached

00:50:09.458 --> 00:50:11.340
more to the personality of the person or

00:50:11.360 --> 00:50:15.123
the channel over time and that was

00:50:15.143 --> 00:50:16.804
basically like this guy wrote out like

00:50:16.844 --> 00:50:18.065
this is what he learned from frank kern

00:50:18.085 --> 00:50:20.007
frank kern is like a marketer copywriter i

00:50:20.027 --> 00:50:20.829
don't know who he is

00:50:22.081 --> 00:50:22.581
He's awesome.

00:50:22.601 --> 00:50:23.163
Yeah.

00:50:23.382 --> 00:50:24.963
He's, he's like, uh,

00:50:24.983 --> 00:50:26.164
don't know who he is.

00:50:26.184 --> 00:50:27.306
I've never heard of Frank Kern.

00:50:27.326 --> 00:50:28.606
Oh, wow.

00:50:29.967 --> 00:50:30.188
Yeah.

00:50:30.289 --> 00:50:30.748
I mean, you,

00:50:30.809 --> 00:50:32.309
you gotta go back and research him,

00:50:32.369 --> 00:50:33.791
go back and look at his old videos.

00:50:33.831 --> 00:50:35.492
He's not as popular as he used to

00:50:35.512 --> 00:50:35.753
be,

00:50:36.273 --> 00:50:38.335
but he comes out of the direct response

00:50:38.394 --> 00:50:39.376
marketing world.

00:50:40.036 --> 00:50:42.077
He was, he was there, uh,

00:50:42.097 --> 00:50:46.101
kind of earlier on, um, great content,

00:50:46.362 --> 00:50:47.882
like Gary V kind of stuff,

00:50:47.922 --> 00:50:51.045
but just earlier Alex or Mosey stuff,

00:50:51.105 --> 00:50:51.806
but earlier, uh,

00:50:53.284 --> 00:50:53.945
Got it.

00:50:54.045 --> 00:50:54.425
I love that.

00:50:54.465 --> 00:50:58.706
So anonymous person from the mailbag.

00:50:58.746 --> 00:51:00.327
Katie on... For some reason,

00:51:00.347 --> 00:51:01.887
the comments aren't letting me...

00:51:01.947 --> 00:51:02.889
I can't bring them on screen.

00:51:02.909 --> 00:51:04.708
But Katie says, show you're a human,

00:51:04.969 --> 00:51:06.170
make human content.

00:51:07.130 --> 00:51:07.351
Dude,

00:51:07.411 --> 00:51:08.170
I was like every other

00:51:08.190 --> 00:51:10.052
twenty-five-year-old and I had a radio

00:51:10.072 --> 00:51:11.032
show and a rock station.

00:51:11.092 --> 00:51:12.612
If I found out someone liked gardening,

00:51:12.733 --> 00:51:14.753
I would make fun of that person.

00:51:14.773 --> 00:51:15.673
That was twenty years ago.

00:51:16.621 --> 00:51:17.541
Now I'm older and I'm like,

00:51:17.643 --> 00:51:18.643
I don't like gardening either,

00:51:18.684 --> 00:51:20.146
but I'm excited that you like it.

00:51:20.286 --> 00:51:20.827
I'm like, wow,

00:51:20.887 --> 00:51:22.789
look how freaking pumped this person is

00:51:22.809 --> 00:51:23.610
about petunias.

00:51:24.291 --> 00:51:25.434
And I might watch a little bit of

00:51:25.494 --> 00:51:26.155
it, but I'm like,

00:51:26.556 --> 00:51:28.438
I'm now focusing on the other thing,

00:51:28.458 --> 00:51:28.759
which is...

00:51:29.800 --> 00:51:30.981
I don't care about Pokemon,

00:51:31.521 --> 00:51:32.342
but I'm sort of like,

00:51:32.382 --> 00:51:34.543
look how flippin' excited this dude is

00:51:34.563 --> 00:51:35.885
about Charizard.

00:51:36.385 --> 00:51:37.626
I think that's a real Pokemon that I

00:51:37.646 --> 00:51:38.547
just pulled out.

00:51:38.606 --> 00:51:39.907
I just, wapow!

00:51:40.007 --> 00:51:41.228
I just had that holstered.

00:51:41.628 --> 00:51:42.469
Like, I don't care.

00:51:43.230 --> 00:51:44.911
I'm looking, now I'm watching,

00:51:45.210 --> 00:51:47.032
I'm on whatnot,

00:51:47.273 --> 00:51:49.594
because I'm figuring out how do PTs sell

00:51:49.634 --> 00:51:50.974
stuff on whatnot.

00:51:51.255 --> 00:51:52.056
Could you imagine?

00:51:52.315 --> 00:51:53.077
So here's my idea.

00:51:53.097 --> 00:51:54.436
This isn't an official pitch, but like,

00:51:55.197 --> 00:51:56.838
why wouldn't you do what Tony just said,

00:51:56.878 --> 00:51:57.900
which is like, hey, everybody,

00:51:58.019 --> 00:51:59.260
today I'm going to treat this patient.

00:52:00.360 --> 00:52:01.782
And if this is like you and pick

00:52:01.802 --> 00:52:03.784
a pathology that has like a bajillion

00:52:03.844 --> 00:52:04.824
other people doing it,

00:52:05.304 --> 00:52:06.445
and I'm going to treat this person for

00:52:06.525 --> 00:52:08.246
free in an exchange, they get free care.

00:52:08.467 --> 00:52:09.148
But then I'm going to put up a

00:52:09.168 --> 00:52:10.668
camera and I'm going to take questions

00:52:10.768 --> 00:52:11.889
live from the audience.

00:52:12.809 --> 00:52:13.851
And I'm going to,

00:52:13.891 --> 00:52:14.570
why wouldn't you do that?

00:52:14.751 --> 00:52:16.132
Why would not, why wouldn't you do that?

00:52:16.432 --> 00:52:17.092
Well, that wouldn't work.

00:52:17.293 --> 00:52:17.552
Really?

00:52:17.614 --> 00:52:19.114
There are TV shows where people cook

00:52:19.135 --> 00:52:19.454
things.

00:52:20.956 --> 00:52:22.237
Can any of you taste anything?

00:52:22.456 --> 00:52:23.878
Am I the only one licking the screen

00:52:23.898 --> 00:52:24.498
and getting nothing?

00:52:24.739 --> 00:52:26.101
Yeah, you can't taste any of it.

00:52:26.661 --> 00:52:28.202
Look how good this food looks.

00:52:28.682 --> 00:52:28.983
What?

00:52:29.103 --> 00:52:30.125
At least if you're doing this,

00:52:30.224 --> 00:52:31.945
you can be moving and feeling that.

00:52:32.407 --> 00:52:33.547
You can't lick the screen.

00:52:33.568 --> 00:52:34.208
I mean, you can,

00:52:34.628 --> 00:52:35.530
but it doesn't do anything.

00:52:35.889 --> 00:52:39.393
So like, yes to all of these things.

00:52:39.512 --> 00:52:40.655
So do the content,

00:52:40.855 --> 00:52:41.996
do the thing that lights you up.

00:52:43.735 --> 00:52:44.695
To tie this all with a bow,

00:52:44.735 --> 00:52:45.675
I wrote a post on LinkedIn.

00:52:45.715 --> 00:52:47.097
I've got a series going on now.

00:52:47.117 --> 00:52:47.817
I'm trying to find what...

00:52:48.137 --> 00:52:49.157
I'm poking on LinkedIn.

00:52:49.557 --> 00:52:50.378
What lights people up?

00:52:51.079 --> 00:52:52.478
Before I did the series of like,

00:52:52.579 --> 00:52:54.340
if certain company hired Jimmy,

00:52:54.360 --> 00:52:55.501
here's the first three things I do.

00:52:55.760 --> 00:52:58.021
And I did a marketing analysis where I

00:52:58.041 --> 00:52:58.702
threw out crazy,

00:52:58.742 --> 00:53:00.322
funny ideas that probably maybe would

00:53:00.362 --> 00:53:01.204
work, but who the hell knows?

00:53:01.244 --> 00:53:02.625
The point was, it was an exercise.

00:53:02.965 --> 00:53:03.945
Now I'm doing this.

00:53:04.244 --> 00:53:05.106
Here's my new series.

00:53:05.365 --> 00:53:05.465
Cut.

00:53:06.943 --> 00:53:09.003
What if Anthony Bourdain ran your PT

00:53:09.023 --> 00:53:09.364
clinic?

00:53:09.923 --> 00:53:11.483
What would the first six things Anthony

00:53:11.503 --> 00:53:12.244
Bourdain would do?

00:53:12.724 --> 00:53:13.864
So I've got the full breakdown on my

00:53:13.925 --> 00:53:15.445
LinkedIn profile, but it's just the idea.

00:53:15.465 --> 00:53:16.344
It's a thought experiment.

00:53:16.625 --> 00:53:17.945
That's all we did in radio.

00:53:18.525 --> 00:53:19.865
Oh, how did you guys stay so current?

00:53:19.985 --> 00:53:21.045
How did you guys always have fun?

00:53:21.847 --> 00:53:23.226
We looked at who screwed up.

00:53:23.827 --> 00:53:24.266
Oh, my God.

00:53:24.306 --> 00:53:26.248
When Justin Timberlake pulled off Janet

00:53:26.268 --> 00:53:26.688
Jackson's...

00:53:27.827 --> 00:53:29.188
top at the Super Bowl,

00:53:29.690 --> 00:53:30.771
everybody in radio was like,

00:53:31.070 --> 00:53:32.492
guess what we're talking about for the

00:53:32.592 --> 00:53:34.054
next three years.

00:53:34.534 --> 00:53:36.876
And everyone talks about it every year at

00:53:36.956 --> 00:53:37.737
every Super Bowl.

00:53:37.896 --> 00:53:38.376
Correct.

00:53:38.637 --> 00:53:41.219
But that's how radio DJs looked at this.

00:53:41.599 --> 00:53:42.360
We were like, oh,

00:53:42.400 --> 00:53:43.641
how am I going to spin this?

00:53:43.722 --> 00:53:45.123
Well, what are we going to do now?

00:53:45.222 --> 00:53:45.923
What are we going to do now?

00:53:46.224 --> 00:53:47.625
Take it, spin it.

00:53:47.666 --> 00:53:48.947
So to the person writing in,

00:53:49.407 --> 00:53:50.547
you want to talk about hiking,

00:53:51.349 --> 00:53:52.630
retro game it, do it.

00:53:53.467 --> 00:53:54.708
Do it.

00:53:55.027 --> 00:53:56.869
But understand what Dave just said about

00:53:56.909 --> 00:53:58.309
the current curve.

00:53:58.329 --> 00:54:00.132
Good, Tony.

00:54:00.231 --> 00:54:01.293
And then I have something.

00:54:01.313 --> 00:54:01.773
I was just going to say,

00:54:01.793 --> 00:54:04.094
and lifestyle is such a great topic.

00:54:04.155 --> 00:54:06.215
Like I had spent a lot of time

00:54:06.416 --> 00:54:08.958
early in the media world just talking

00:54:08.978 --> 00:54:09.777
about lifestyle,

00:54:09.818 --> 00:54:10.898
talking about what I was eating,

00:54:10.938 --> 00:54:11.860
why I was eating it,

00:54:11.940 --> 00:54:12.840
what I'm looking at,

00:54:12.880 --> 00:54:15.882
how I'm researching this, mindfulness,

00:54:15.922 --> 00:54:16.902
sleep, food.

00:54:16.943 --> 00:54:17.304
You know,

00:54:17.623 --> 00:54:19.664
there's always going to be ideas there.

00:54:19.945 --> 00:54:20.545
What you got, Dave?

00:54:22.195 --> 00:54:23.376
All right.

00:54:23.396 --> 00:54:25.717
There's something I can't stop thinking

00:54:25.757 --> 00:54:26.059
about it.

00:54:26.179 --> 00:54:27.900
I mentioned it to you guys about doing

00:54:27.960 --> 00:54:29.900
things differently with the whole PT

00:54:29.920 --> 00:54:30.541
Barnum approach.

00:54:30.581 --> 00:54:31.661
The thing that just reminded me is because

00:54:31.681 --> 00:54:33.523
you had Anthony Bourdain on the screen and

00:54:33.864 --> 00:54:34.324
Jimmy said,

00:54:34.664 --> 00:54:36.746
what if Anthony Bourdain helped you with

00:54:36.786 --> 00:54:37.885
your practice and all that?

00:54:38.427 --> 00:54:40.228
I keep thinking about PT Barnum in terms

00:54:40.268 --> 00:54:43.269
of the historic attention getting.

00:54:43.369 --> 00:54:44.590
And there was the video recently,

00:54:44.670 --> 00:54:46.112
I think I shared with you or we

00:54:46.231 --> 00:54:47.413
shared it together or something about

00:54:47.893 --> 00:54:48.434
Jesse Cole,

00:54:48.474 --> 00:54:50.054
the founder of Savannah Bananas.

00:54:50.474 --> 00:54:51.856
And he was talking about attention.

00:54:52.876 --> 00:54:53.856
attention is more important than

00:54:53.876 --> 00:54:54.177
marketing.

00:54:54.217 --> 00:54:55.498
Attention is before marketing.

00:54:56.597 --> 00:54:57.699
And I mentioned on the show,

00:54:57.719 --> 00:54:58.518
maybe a couple of weeks ago,

00:54:59.460 --> 00:55:01.561
I was talking about Christmas in July and

00:55:01.581 --> 00:55:03.342
we were talking about having, you know,

00:55:03.382 --> 00:55:05.842
a fake Santa at our office in July.

00:55:06.063 --> 00:55:08.405
And, or you, we were talking about, um,

00:55:09.065 --> 00:55:11.465
having some type of a Halloween thing in

00:55:11.505 --> 00:55:14.128
the summer, like some like off off season,

00:55:14.527 --> 00:55:15.929
things that like don't make sense.

00:55:15.969 --> 00:55:16.688
And then Jimmy was saying,

00:55:16.708 --> 00:55:18.750
maybe I'll pull a bar and we're talking

00:55:18.769 --> 00:55:20.710
about things on fifty seven street in

00:55:20.771 --> 00:55:22.092
Midtown Manhattan that we could do.

00:55:22.711 --> 00:55:24.492
I've been thinking and here's a little

00:55:24.512 --> 00:55:24.773
teaser.

00:55:25.014 --> 00:55:26.173
I'll give I'll give a few examples,

00:55:26.193 --> 00:55:26.855
but here's a teaser.

00:55:26.974 --> 00:55:30.677
I'm thinking of making a crazy list of.

00:55:31.675 --> 00:55:33.579
almost like these mini publicity stunts.

00:55:33.619 --> 00:55:34.981
Jimmy and I,

00:55:35.001 --> 00:55:37.025
we talked about putting up a little wooden

00:55:37.045 --> 00:55:38.788
stand in Times Square and doing it.

00:55:39.724 --> 00:55:40.023
The thing,

00:55:40.043 --> 00:55:41.065
it just takes a little bit of time

00:55:41.085 --> 00:55:41.985
and effort to implement.

00:55:42.025 --> 00:55:44.485
But I was thinking of so running season

00:55:44.626 --> 00:55:46.047
is now it's coming up because then there's

00:55:46.387 --> 00:55:47.967
going to be the half marathons and the

00:55:48.086 --> 00:55:49.068
full marathons coming up.

00:55:49.728 --> 00:55:51.909
And even my my new full time therapist,

00:55:51.969 --> 00:55:53.849
Andrew, just started and just got hired.

00:55:53.909 --> 00:55:55.369
He's running a half marathon in like

00:55:55.449 --> 00:55:55.769
April.

00:55:55.909 --> 00:55:58.190
And yesterday he just started his training

00:55:58.210 --> 00:55:58.471
block.

00:55:58.972 --> 00:56:00.572
And here's an example that doesn't even

00:56:00.592 --> 00:56:01.072
make sense.

00:56:01.333 --> 00:56:02.932
But it's a thing to film content and

00:56:02.952 --> 00:56:04.554
to get potential attention.

00:56:05.193 --> 00:56:06.498
So imagine we're in Central Park.

00:56:06.797 --> 00:56:07.018
Jimmy,

00:56:07.059 --> 00:56:08.842
you used to live nearby Central Park.

00:56:08.862 --> 00:56:10.286
People were running in the loop inside

00:56:10.347 --> 00:56:10.847
Central Park.

00:56:12.181 --> 00:56:14.882
We would make signs and the signs say

00:56:15.342 --> 00:56:15.882
run ball.

00:56:16.003 --> 00:56:17.202
So anyone that's running by,

00:56:17.242 --> 00:56:18.664
they're jogging by and we're going to

00:56:18.684 --> 00:56:19.143
have, I don't know,

00:56:19.224 --> 00:56:20.423
buckets or nets or whatever.

00:56:20.784 --> 00:56:22.545
And we're throwing and we're tossing

00:56:22.625 --> 00:56:24.565
tennis balls to the runners going by.

00:56:24.625 --> 00:56:26.085
And the runners are having to get the

00:56:26.105 --> 00:56:29.065
ball and don't throw because now running

00:56:29.126 --> 00:56:31.427
is great in so many ways.

00:56:31.467 --> 00:56:33.746
But it's in some ways people think is

00:56:33.786 --> 00:56:36.507
extremely boring to just run and jog for

00:56:36.527 --> 00:56:36.967
hours.

00:56:37.690 --> 00:56:39.311
thirty minutes forty five minutes for two

00:56:39.411 --> 00:56:42.014
hours like it's insane it's amazing but

00:56:42.034 --> 00:56:43.936
it's also like whatever so this would be

00:56:43.976 --> 00:56:46.918
a way we capture the video of the

00:56:46.958 --> 00:56:48.599
runners coming up now of course like in

00:56:48.639 --> 00:56:50.320
the beginning all the runners are like

00:56:50.561 --> 00:56:51.882
serious runners are not going to grab a

00:56:51.902 --> 00:56:53.762
ball but if you say you know we'll

00:56:53.782 --> 00:56:54.824
give you a dollar we'll give you five

00:56:54.864 --> 00:56:56.525
dollars whatever you know and it's called

00:56:56.585 --> 00:56:58.766
run ball throw ball in bucket or whatever

00:56:58.907 --> 00:57:00.367
and and as they're running they have to

00:57:00.427 --> 00:57:03.010
throw or toss the ball in the bucket

00:57:03.030 --> 00:57:04.530
now of course it would make good content

00:57:04.550 --> 00:57:04.992
because

00:57:05.652 --> 00:57:07.373
Many runners may not be great in terms

00:57:07.393 --> 00:57:09.414
of hand-eye coordination because they're

00:57:09.815 --> 00:57:11.016
potentially, not necessarily,

00:57:11.056 --> 00:57:13.378
but it could be default runners and it

00:57:13.418 --> 00:57:16.320
could create a potential ridiculous,

00:57:16.721 --> 00:57:17.802
I don't want to say viral moment.

00:57:18.262 --> 00:57:18.601
Yeah.

00:57:18.621 --> 00:57:19.583
But here's the thing.

00:57:19.822 --> 00:57:20.903
Every time I take a shower,

00:57:21.204 --> 00:57:23.646
I have dozens of these ridiculous ideas.

00:57:23.985 --> 00:57:24.427
Write them down.

00:57:25.525 --> 00:57:27.085
Which brings up our new sponsor,

00:57:27.146 --> 00:57:28.246
Shower Pad.

00:57:28.286 --> 00:57:30.487
The only pad that doesn't get ruined when

00:57:30.527 --> 00:57:31.568
it gets wet in the shower.

00:57:31.887 --> 00:57:33.907
You have funny ideas in the shower?

00:57:34.608 --> 00:57:36.668
Write them down on Shower Pad.

00:57:37.128 --> 00:57:39.530
No, this is not ridiculous.

00:57:39.570 --> 00:57:41.809
Shower Pad connects to my chat GBT and

00:57:41.829 --> 00:57:43.751
it just automatically takes my ideas.

00:57:44.090 --> 00:57:45.112
Which is a new sponsor,

00:57:45.172 --> 00:57:46.652
GPT in the Shower.

00:57:46.813 --> 00:57:48.173
Tired of showering alone?

00:57:48.494 --> 00:57:50.896
This AI-enabled camera watches you and

00:57:50.936 --> 00:57:52.137
listens to you in the shower.

00:57:53.056 --> 00:57:54.597
So if you have any ideas or do

00:57:54.639 --> 00:57:56.079
anything you should or shouldn't be doing,

00:57:56.380 --> 00:57:56.960
we write it down.

00:57:57.780 --> 00:57:58.601
You've seen these videos.

00:57:58.621 --> 00:57:59.161
They have them.

00:58:00.342 --> 00:58:02.742
Five or six dudes grab a phone and

00:58:02.782 --> 00:58:05.525
they go out to like Columbus Circle or

00:58:05.585 --> 00:58:06.306
Times Square.

00:58:06.945 --> 00:58:09.106
Three of them have like a portable net

00:58:09.867 --> 00:58:10.847
and they just have someone with their

00:58:10.887 --> 00:58:12.789
headphones on just to relure,

00:58:12.849 --> 00:58:14.170
luring their through their day.

00:58:14.731 --> 00:58:17.452
And they one of them rolls a basketball

00:58:17.472 --> 00:58:19.132
towards this person and three of them set

00:58:19.152 --> 00:58:20.634
the net and they're all like, go, go,

00:58:20.673 --> 00:58:20.873
go.

00:58:21.293 --> 00:58:22.474
And then they have the person shoot.

00:58:22.594 --> 00:58:23.235
And then on the screen,

00:58:24.215 --> 00:58:25.217
like if it goes in or not.

00:58:26.402 --> 00:58:27.583
And you have to watch to the end

00:58:27.603 --> 00:58:28.864
to see if one person made it or

00:58:28.885 --> 00:58:28.985
not.

00:58:29.005 --> 00:58:29.925
And then they hand the person a hundred

00:58:29.945 --> 00:58:30.206
dollars.

00:58:30.987 --> 00:58:31.547
Exactly.

00:58:31.686 --> 00:58:32.027
Exactly.

00:58:32.068 --> 00:58:33.389
Now you could, you, you,

00:58:33.528 --> 00:58:35.110
anyone else out there could take this

00:58:35.190 --> 00:58:35.550
idea.

00:58:36.030 --> 00:58:37.893
And then that piece of content could be

00:58:38.092 --> 00:58:39.494
on your physical therapy,

00:58:39.554 --> 00:58:41.155
social media account.

00:58:41.775 --> 00:58:43.097
And that's the, again,

00:58:43.416 --> 00:58:45.438
the beginning of people get sucked in for

00:58:45.798 --> 00:58:46.780
whatever the content is.

00:58:47.099 --> 00:58:47.900
Then over time,

00:58:47.940 --> 00:58:50.884
you could warm them up for,

00:58:50.923 --> 00:58:52.344
for with your personality.

00:58:54.021 --> 00:58:55.304
I think Paul just ended the show.

00:58:55.945 --> 00:58:59.032
Paul, yeah, that's the comment of the day.

00:58:59.800 --> 00:59:00.661
New sponsor,

00:59:01.081 --> 00:59:02.543
are you tired of pooping alone?

00:59:02.804 --> 00:59:05.766
Well, let me introduce to you ShatGPT.

00:59:06.206 --> 00:59:07.206
Never poop alone.

00:59:07.407 --> 00:59:08.789
You used to read magazines.

00:59:08.929 --> 00:59:09.869
That's boring.

00:59:10.030 --> 00:59:10.289
Now,

00:59:10.510 --> 00:59:12.871
have a conversation with a computer while

00:59:12.891 --> 00:59:13.452
you're pooping.

00:59:13.713 --> 00:59:15.534
You can ask fun things like, hey,

00:59:15.954 --> 00:59:16.755
is this normal?

00:59:17.315 --> 00:59:18.396
Should it hurt this much?

00:59:18.916 --> 00:59:20.418
How long is too long to poop?

00:59:20.858 --> 00:59:22.400
These are the questions you can answer to

00:59:22.460 --> 00:59:25.342
right now if you download ShatGPT.com.

00:59:26.650 --> 00:59:27.431
That's a really good one.

00:59:27.490 --> 00:59:28.851
Yeah, there's a lot of things.

00:59:29.753 --> 00:59:30.833
I got to leave after that.

00:59:31.795 --> 00:59:32.516
Parting shot.

00:59:32.916 --> 00:59:34.717
If you want to see Dave do this

00:59:34.858 --> 00:59:37.481
in his neighborhood, leave a comment.

00:59:37.621 --> 00:59:38.422
Yes.

00:59:39.563 --> 00:59:40.545
I'll jump on a train.

00:59:40.764 --> 00:59:41.766
I'll hold the camera.

00:59:41.925 --> 00:59:42.686
We'll do something.

00:59:42.746 --> 00:59:43.947
You have a brick and mortar.

00:59:44.228 --> 00:59:45.168
Let's go play there.

00:59:45.449 --> 00:59:46.371
Let's go play there.

00:59:47.592 --> 00:59:48.532
It's a playground.

00:59:48.572 --> 00:59:49.293
What's your parting shot?

00:59:50.688 --> 00:59:53.012
Never poop alone with your ideas on the

00:59:53.052 --> 00:59:53.452
throne.

00:59:53.512 --> 00:59:55.594
Welcome to Shat GPT.

00:59:56.135 --> 00:59:56.755
This is fun.

00:59:57.016 --> 00:59:58.577
Fake commercials for things that don't

00:59:58.858 --> 00:59:59.898
make sense, make sense.

01:00:00.059 --> 01:00:00.920
Dave, what do you got?

01:00:00.960 --> 01:00:01.400
Parting shot.

01:00:02.561 --> 01:00:03.222
Parting shot.

01:00:03.603 --> 01:00:06.565
Go take action and don't beg others or

01:00:06.826 --> 01:00:07.706
ask others for permission.

01:00:10.005 --> 01:00:11.686
I would say just do it, man.

01:00:11.927 --> 01:00:13.489
I hate to quote Nike or whatever,

01:00:13.528 --> 01:00:14.431
but that's the thing.

01:00:14.451 --> 01:00:15.632
That's why it's such a brilliant slogan,

01:00:15.652 --> 01:00:16.612
which is do the thing.

01:00:16.873 --> 01:00:17.414
What's the thing?

01:00:17.675 --> 01:00:18.536
I have this crazy idea.

01:00:18.795 --> 01:00:19.416
No one's going to do it.

01:00:19.677 --> 01:00:20.478
No one's going to steal it from you.

01:00:20.938 --> 01:00:21.059
Nope.

01:00:21.199 --> 01:00:21.559
It's crazy.

01:00:21.579 --> 01:00:22.179
They're not going to do it.

01:00:22.199 --> 01:00:23.001
You're going to be the better one to

01:00:23.021 --> 01:00:23.221
do it.

01:00:23.240 --> 01:00:23.521
Plus,

01:00:23.681 --> 01:00:24.563
it doesn't matter if you don't want to

01:00:24.583 --> 01:00:24.742
do it.

01:00:25.559 --> 01:00:26.880
People still have ice cream stands and

01:00:26.900 --> 01:00:27.460
pizza parlors.

01:00:27.579 --> 01:00:28.521
The pizza is a good idea.

01:00:28.681 --> 01:00:29.960
It's a good idea times a bajillion.

01:00:30.300 --> 01:00:30.641
Do it.

01:00:31.021 --> 01:00:32.221
We're back on Thursday.

01:00:34.041 --> 01:00:35.242
Follow us wherever we are.

01:00:35.782 --> 01:00:36.041
Hit it.

01:00:49.445 --> 01:00:52.505
And follow Jimmy McKay at PT Podcasts on

01:00:52.545 --> 01:00:53.686
YouTube, the socials,

01:00:53.786 --> 01:00:55.567
and wherever you binge podcasts you

01:00:55.586 --> 01:00:57.248
pretend are for CEUs.

01:00:57.547 --> 01:00:58.989
And hey, just a reminder,

01:00:59.469 --> 01:01:00.768
none of this was for advice.

01:01:00.849 --> 01:01:02.289
This was for entertainment only.

01:01:02.570 --> 01:01:03.969
Our lawyers say that counts.

01:01:04.050 --> 01:01:04.731
Thanks, Key.