Why Physical Therapy Needs to Rethink Education NOW

WEBVTT

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You're listening to the PT Pinecast,

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where smart people in healthcare come to

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make noise.

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Here's your host, Jimmy McKay.

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All right.

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Thanks, voice guy.

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Eric Robertson, Jimmy McKay.

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Eric Robertson,

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no stranger to podcasting and thinking

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about big ideas.

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I like big ideas.

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These are the kinds of things that you

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do.

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You think about big ideas and you tell

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people about them.

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Yeah.

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Well, you can't just have big ideas.

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You kind of have to share them a

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little bit.

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And we used to share them in blogs.

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You started a blog a long time ago.

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Really long time ago, yeah, I think, in,

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I think, in, I think, in, I think,

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in, I think, in, I think, in,

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I think, in, I think, in, I think,

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in, I think, in, I think, in,

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I think, in,

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in our profession and the idea is great

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get in a room talk about them but

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am i you and myself like i hope

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you get some solutions while you're in

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there it's like talking about problems is

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fun we call that therapy it needs to

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be some constructive thoughts let's do

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something about this so what are you ex

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so the also the rule when respect the

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rules of graham sessions is you're

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supposed to not attribute it to any to

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anyone and by it i mean an idea

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so you can say what was said but

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not who said it this way people are

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free to move about the idea spectrum

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What have you been excited to see either

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discussed or at least on the docket?

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Because we're still at noon on the first

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day.

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Yeah, I mean, we're just getting going,

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which is great.

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And it's already been so energizing and so

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inspiring, as it always is.

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And I think the thing that really got

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me going was the last session.

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It was about collective bargaining and

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mega groups.

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And I have to be honest,

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when I saw that on the agenda,

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I was like, what's that?

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I don't think I want that.

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But yeah.

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know what it was about was pts coming

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together and uh using their collective

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power to gain leverage right and so there

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was this idea of uh listen payers don't

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really care about value which is a little

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uh like surprising it hurts but okay yeah

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you compassionately argue value and but

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they don't respond to that they'll be like

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happy to hear it but they're going to

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respond to leverage and the next step of

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that was learning what can we

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incorporate in our business of physical

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therapy that dentists have done right

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who's done it who's faced similar or the

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same or similar problems and what have

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they done about it and then does that

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apply to us because not everything applies

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across different verticals and that's what

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the the nice part of this conversation was

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was it was constructive it was people who

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were already solving it that way people

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have created these uh mega groups if you

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will or you know collaborative networks

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where

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they've gained leverage and they've been

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successful.

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So you have MSOs,

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Managed Service Organization, or IPAs,

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Independent Practice Associations,

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and again,

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there's more experts in the room.

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How do we come together without having to

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be bought and sold into each other?

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We can remain separate.

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How do we get a bunch of tubes

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on a lake and just hang on and

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now we're a big group,

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but at any point I can be like,

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I'm good, I'm still my own tube.

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Right.

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Right.

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Yeah.

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And, you know,

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that was another idea that came up in

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this is that, you know,

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the business of physical therapy isn't

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really complicated.

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Right.

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It's like people come in,

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you do a thing that we all know

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how to do to them and then we

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build them for it.

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Right.

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So there's nothing necessarily secret

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about physical therapy as a business.

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Right.

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And so it was about sharing and

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collaborating and stopping the kind of the

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fear of, you know,

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or this like maybe misguided but totally

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understandable sense of like, well,

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I need this autonomy.

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Because at the end of the day,

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you gain more autonomy by collectively

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owning the practice of clinical physical

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therapy.

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And now you can use that long lever

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arm,

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and you can bargain for things like better

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rates.

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Yeah,

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I like the lever arm pull in there.

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Now we can leverage.

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That's one topic that was on there.

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What's something you wish was on here?

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What's something that you're like, hey,

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man, maybe next year,

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but why aren't we talking about this?

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Yeah.

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So, you know,

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Graham Sessions has its roots in private

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practice, right?

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That's where it started from.

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And at first,

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when I first was coming to Graham

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Sessions,

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I think my first one was like the

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second or the third one.

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I can't remember which,

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but it was almost exclusively private

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practice owners in the room.

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And it's since diversified, right?

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And so now I think they announced there

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was seventeen of the eighteen sections or

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something represented here,

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which is fantastic.

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But there's still like a very business

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heavy focus in that, which is good, like,

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but

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Sometimes I think education happens in a

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different universe, right?

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And so the things that are happening in

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the economics that drive decisions in

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education are very different from the

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economics and the realities of what

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clinicians in practice are experiencing.

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So a good example of that would be,

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you know, we're educating for less time.

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Right.

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Which makes sense.

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Right.

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Education costs are so expensive.

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Cut a year.

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Yeah.

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Let's cut a year.

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You know, but on the other side, well,

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where does where you didn't learn

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something for a year.

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Right.

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Right.

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Or you learned it,

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but it was twice as fast.

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So it's half as good.

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And I'm making numbers, but you get.

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Yeah.

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And, you know, and OK,

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we can't generalize that all the way

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across.

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But but in general,

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I think business owners are concerned that

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PTs are coming out and they need more

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training.

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And so where does that come from?

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How do you do that?

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And I think that's something we need to

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talk about.

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As a matter of fact, somebody said, like,

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OK, well,

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we're talking about primary care physical

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therapy.

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And somebody mentioned, well,

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residencies could solve that.

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And I'm thinking to myself, OK, well,

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there's like, what,

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six hundred residency slots and most of

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them orthopedics.

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How many primary care residency slots do

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we have to fix that?

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It might be four.

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Maybe it's ten.

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I don't know.

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Somebody surprised.

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Not a lot.

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Right.

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But it's if you compare that to the

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twelve thousand graduates we have each

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year.

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something's not working about our

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residency model.

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And so I think these are things I

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would like to talk about is how do

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we reimagine clinical training that

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happens after you graduate that's still

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absolutely required

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and do that in a way that we

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can scale it.

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Do it from a position of abundance where

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you don't have to accept a low salary.

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You don't have to have a really long,

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very expensive,

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time-consuming residency that takes a

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year.

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And that's something that I've learned

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from my art world.

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So when I was in art school,

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you learn about residencies,

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and residencies are defined by the

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institution.

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So a museum might have a residency where

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you come in once a week and do

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some lectures.

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A residency might be you go to Montana

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and live in the wilderness for six months

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and make art.

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So the institutions define the residency.

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And the analog into practice would be the

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practices define the residency.

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So seeing more residencies embedded or

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created by the practice.

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There are some out there that do that.

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Yeah,

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so residency is defined by the people who

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are delivering them, right?

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So if you have a clinic,

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there's going to be certain variables that

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are really important to you.

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Your values are going to be there, right?

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Maybe you value positive psychology

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education, right?

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Where does that go?

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How does that fit into an orthopedic

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residency,

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which the accreditation process requires

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the curriculum to be this big and full

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of all of these things of orthopedics?

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Maybe you don't see anybody with feet,

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let's just say.

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You don't need the feet curriculum.

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But you don't want the psychology

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curriculum.

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And our current framework doesn't allow

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for that.

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And so I think we need to really

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shake some things up if we want to

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start training people more meaningfully

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after they graduate.

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What are you excited for in terms of

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the future of PT?

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I know a lot of times people look

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at,

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I don't think Graham Sessions is focused

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on the negative.

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I think it's focused on let's find ideas,

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not just problems.

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And we focus on,

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by our nature of humans, what's wrong.

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But what are you excited about in the

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future of PT where we are now?

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I like this question.

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You know,

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I had Jim Gordon on my podcast on

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PT Outcast a few months ago,

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and he said a thing that's been just

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percolating in my head.

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And it's like, you know,

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the future is not guaranteed.

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And the people who are working today are

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defining the future.

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And it's that idea, right?

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Like, what is doesn't have to be,

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you know, and I think, you know,

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we have a lot of energetic people,

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just you look around this room,

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it's exciting.

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And one of the themes of this is

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right on the agenda that

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you know,

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diamonds are formed under pressure.

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And so as, as a profession,

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if we're struggling,

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if we're feeling some pain points,

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like let's lean in.

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Yeah, I like that.

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Hi.

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I guess session just let out.

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I don't know what was being discussed a

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second ago.

00:08:15.379 --> 00:08:17.161
I asked this question a few weeks ago

00:08:17.180 --> 00:08:18.281
because I wanted to get a good litmus

00:08:18.302 --> 00:08:18.562
test.

00:08:18.742 --> 00:08:20.523
I came to my first Graham Sessions ten

00:08:20.562 --> 00:08:20.942
years ago.

00:08:21.603 --> 00:08:22.483
Didn't know what to expect.

00:08:22.863 --> 00:08:23.964
I asked my audience on LinkedIn.

00:08:24.144 --> 00:08:24.464
Of course,

00:08:24.504 --> 00:08:26.225
it's biased because it's my audience,

00:08:26.245 --> 00:08:26.466
whatever.

00:08:26.485 --> 00:08:27.146
And I just said,

00:08:27.166 --> 00:08:29.387
do you even know what Graham Sessions is?

00:08:29.408 --> 00:08:31.149
And it was like eighty percent.

00:08:31.509 --> 00:08:31.629
No.

00:08:32.328 --> 00:08:33.509
did not know what it was.

00:08:33.929 --> 00:08:34.950
So I think the funny part is we're

00:08:34.970 --> 00:08:35.110
like,

00:08:35.230 --> 00:08:36.909
make sure you don't tell anybody what was

00:08:36.950 --> 00:08:37.350
said here.

00:08:37.370 --> 00:08:38.971
I'm like, no one knows we're here.

00:08:39.471 --> 00:08:39.650
Look,

00:08:39.671 --> 00:08:41.572
we're like waving from the top of APTA

00:08:41.611 --> 00:08:42.951
Tower here, but no one, everyone's like,

00:08:43.011 --> 00:08:43.831
I don't know who that is.

00:08:43.851 --> 00:08:44.613
I got stuff to do.

00:08:45.592 --> 00:08:46.493
But how do we,

00:08:46.793 --> 00:08:47.953
my thought of doing these live streams

00:08:47.994 --> 00:08:48.173
was,

00:08:48.274 --> 00:08:49.933
let's get these ideas out of the room.

00:08:50.173 --> 00:08:51.794
I don't want, they're awesome here.

00:08:51.955 --> 00:08:52.595
Let's spread them.

00:08:52.875 --> 00:08:54.456
Uh, what's something that, uh,

00:08:55.235 --> 00:08:56.697
that you wish it will be on the

00:08:56.736 --> 00:08:57.376
docket tomorrow.

00:08:57.437 --> 00:08:58.557
You get the dry erase board,

00:08:58.638 --> 00:09:01.198
Keaton Ray and Sharon Dunn who facilitate

00:09:01.219 --> 00:09:03.039
this now come to you and they go,

00:09:03.059 --> 00:09:04.000
you got one slot.

00:09:04.039 --> 00:09:04.880
What are you going to talk about?

00:09:05.421 --> 00:09:05.620
Oh, okay.

00:09:05.660 --> 00:09:05.860
Yeah.

00:09:05.900 --> 00:09:06.942
So, you know, Keaton and Sharon,

00:09:06.961 --> 00:09:08.142
by the way, are doing a great job,

00:09:08.182 --> 00:09:09.042
like running into this.

00:09:09.062 --> 00:09:09.363
This is,

00:09:09.442 --> 00:09:10.562
this is good to see them running.

00:09:10.623 --> 00:09:11.323
It's a good energy.

00:09:11.964 --> 00:09:12.964
Um, and, uh,

00:09:13.063 --> 00:09:14.404
and they've had some fun things happening.

00:09:14.864 --> 00:09:16.585
I think if I was going to have

00:09:16.605 --> 00:09:17.546
the dry erase marker,

00:09:17.586 --> 00:09:18.245
if I could do that,

00:09:19.586 --> 00:09:21.008
I would like to talk about the thing

00:09:21.028 --> 00:09:21.687
I brought up earlier,

00:09:21.748 --> 00:09:24.149
combining the worlds of education business

00:09:24.188 --> 00:09:27.792
decisions and business.

00:09:28.072 --> 00:09:30.993
And also the subcontext of that is the

00:09:31.313 --> 00:09:33.414
pending crisis in grad plus loans.

00:09:33.434 --> 00:09:34.095
Oh, yeah.

00:09:34.654 --> 00:09:34.836
Right?

00:09:35.096 --> 00:09:36.777
What would you now?

00:09:36.856 --> 00:09:38.437
Yeah, we have a problem already.

00:09:38.977 --> 00:09:39.938
And it's going to get worse.

00:09:39.999 --> 00:09:41.139
Yeah, it's going to get worse.

00:09:41.198 --> 00:09:42.840
And so I think that's the urgent thing

00:09:42.860 --> 00:09:44.081
that I wish would have been on the

00:09:44.100 --> 00:09:44.221
agenda.

00:09:44.321 --> 00:09:44.480
Well,

00:09:44.500 --> 00:09:46.023
there is some education in this room,

00:09:46.062 --> 00:09:48.184
but if that's true,

00:09:48.205 --> 00:09:48.904
which I think it is,

00:09:48.924 --> 00:09:50.287
this is more business heavy and that's

00:09:50.326 --> 00:09:50.626
fine.

00:09:51.206 --> 00:09:52.788
It's housed under the APTA private

00:09:52.828 --> 00:09:53.389
practice section.

00:09:54.029 --> 00:09:56.471
Is there a space for a different name,

00:09:56.491 --> 00:09:58.533
but a Graham Sessions of Education where

00:09:58.634 --> 00:09:59.575
you get one hundred and fifty people in

00:09:59.595 --> 00:10:00.535
the room and they go, hey, man,

00:10:00.836 --> 00:10:01.216
hash it out.

00:10:01.236 --> 00:10:02.357
We're not unlocking the doors until you

00:10:02.498 --> 00:10:03.158
get some solutions.

00:10:03.399 --> 00:10:04.419
Yeah, you know, I think there is,

00:10:04.460 --> 00:10:06.581
but I think that would also be misguided.

00:10:06.802 --> 00:10:07.081
Oh, why?

00:10:07.561 --> 00:10:10.903
because the separate universe, right?

00:10:11.143 --> 00:10:12.864
The universes need to evolve together.

00:10:13.004 --> 00:10:13.264
Got it.

00:10:13.323 --> 00:10:13.504
Okay.

00:10:13.725 --> 00:10:14.304
Yeah.

00:10:14.325 --> 00:10:14.485
Yeah.

00:10:14.524 --> 00:10:15.846
So, so what I, what I think though,

00:10:15.946 --> 00:10:18.106
it may be Graham sessions that needs to

00:10:18.126 --> 00:10:20.808
maybe have a flavor of education, um,

00:10:20.849 --> 00:10:21.989
that leans in a little bit more,

00:10:22.028 --> 00:10:22.409
but you know,

00:10:22.429 --> 00:10:23.549
you gotta be careful because it's like

00:10:23.950 --> 00:10:25.350
different universes have different

00:10:25.370 --> 00:10:25.791
cultures.

00:10:26.912 --> 00:10:27.091
Right.

00:10:27.192 --> 00:10:28.993
And so there's a culture here that has

00:10:29.052 --> 00:10:30.333
existed and has evolved.

00:10:30.693 --> 00:10:31.595
And there, as you said,

00:10:31.615 --> 00:10:32.774
there's plenty of educators here in the

00:10:32.815 --> 00:10:33.014
room.

00:10:33.096 --> 00:10:33.515
Yeah.

00:10:33.735 --> 00:10:33.816
Um,

00:10:34.778 --> 00:10:35.457
How do we take that?

00:10:35.599 --> 00:10:37.179
I don't really know.

00:10:37.879 --> 00:10:39.480
Maybe that's the topic that we put on

00:10:39.500 --> 00:10:39.841
the agenda.

00:10:39.880 --> 00:10:40.601
Maybe we ask the room.

00:10:40.861 --> 00:10:41.302
Yeah, right.

00:10:41.522 --> 00:10:42.702
I mean, like you said, when it started,

00:10:42.722 --> 00:10:44.043
it was business, business, business,

00:10:44.163 --> 00:10:45.565
and then somebody along the way probably

00:10:45.585 --> 00:10:48.067
said, we're talking a lot about academics,

00:10:48.147 --> 00:10:49.847
but none of them are here to defend

00:10:49.908 --> 00:10:50.528
or explain.

00:10:51.129 --> 00:10:51.989
Maybe we should invite some.

00:10:52.448 --> 00:10:54.110
A long time ago in Graham Sessions,

00:10:54.190 --> 00:10:55.390
we had a session that was,

00:10:55.630 --> 00:10:57.331
are we admitting the right people to PT

00:10:57.351 --> 00:10:57.613
school?

00:10:57.653 --> 00:10:59.094
Right, right, right, right, right.

00:10:59.114 --> 00:10:59.953
And it was fascinating, right?

00:10:59.974 --> 00:11:01.054
They did StrengthsFinder,

00:11:01.394 --> 00:11:02.816
and they did it with entry-level PT

00:11:02.855 --> 00:11:03.155
students,

00:11:03.196 --> 00:11:04.336
and then they did StrengthFinder with...

00:11:04.697 --> 00:11:05.898
For all the people who are attending

00:11:05.918 --> 00:11:07.118
Graham sessions who are leaders of the

00:11:07.158 --> 00:11:09.158
profession and like thought people and and

00:11:09.198 --> 00:11:10.519
what would they find out completely

00:11:10.558 --> 00:11:11.320
different Wow,

00:11:11.460 --> 00:11:13.080
not a shock though not a shock but

00:11:13.100 --> 00:11:14.900
completely different right the in general

00:11:14.941 --> 00:11:17.721
PTs were like harmonizers and relators and

00:11:17.802 --> 00:11:19.101
And then the people in the room were

00:11:19.162 --> 00:11:20.763
not they were the strategy people.

00:11:20.783 --> 00:11:21.663
They were the confronters.

00:11:21.702 --> 00:11:23.703
They were yeah competition people Have you

00:11:23.724 --> 00:11:25.445
ever taken that I have what do you

00:11:25.585 --> 00:11:26.345
do you remember one or two?

00:11:26.445 --> 00:11:27.225
There's five, right?

00:11:27.326 --> 00:11:27.985
Yeah, five.

00:11:28.066 --> 00:11:28.306
Yeah.

00:11:28.326 --> 00:11:28.625
Yeah.

00:11:28.645 --> 00:11:29.125
Do you know yours?

00:11:29.245 --> 00:11:31.826
I do Yeah, so it was ideation.

00:11:32.047 --> 00:11:33.488
We got it strategy.

00:11:33.648 --> 00:11:33.888
Okay

00:11:34.278 --> 00:11:37.480
communication, competition,

00:11:37.520 --> 00:11:38.662
and my favorite one is woo.

00:11:38.802 --> 00:11:39.402
I'm a woo.

00:11:39.442 --> 00:11:40.363
I'm a number one woo.

00:11:40.383 --> 00:11:41.244
I know, that's why we hang out.

00:11:42.144 --> 00:11:44.186
Woo, communication,

00:11:44.326 --> 00:11:46.908
but my communication was third, ideation,

00:11:47.009 --> 00:11:50.451
futurist, and one more.

00:11:50.471 --> 00:11:52.732
And then I bring this up because I

00:11:52.793 --> 00:11:54.934
took StrengthsFinders once,

00:11:54.955 --> 00:11:55.696
and it's one of those like

00:11:56.926 --> 00:11:57.946
It's a strengths test.

00:11:58.105 --> 00:12:00.307
What's the one with the INTP or whatever?

00:12:00.326 --> 00:12:02.587
That's a personality test.

00:12:02.607 --> 00:12:03.528
This is a strengths test,

00:12:03.548 --> 00:12:04.428
which I know we're splitting hairs.

00:12:04.849 --> 00:12:05.849
And I remember I was working for this

00:12:05.928 --> 00:12:08.629
big, big, huge PT company, and my boss,

00:12:08.769 --> 00:12:09.350
who was not a PT,

00:12:09.370 --> 00:12:11.051
he was a management guy, was like,

00:12:11.171 --> 00:12:12.191
I want to talk to you about your

00:12:12.211 --> 00:12:12.751
spreadsheets.

00:12:12.772 --> 00:12:13.192
I was like...

00:12:13.792 --> 00:12:15.153
I immediately broke out into sweat.

00:12:15.393 --> 00:12:16.274
And I was like, cool.

00:12:16.293 --> 00:12:16.653
All right.

00:12:16.673 --> 00:12:17.514
And he's like,

00:12:17.575 --> 00:12:18.875
I want you to spend a lot of

00:12:18.916 --> 00:12:20.017
time getting better at spreadsheets.

00:12:20.397 --> 00:12:21.398
And I was like, okay.

00:12:21.778 --> 00:12:22.778
Now I have a counter idea.

00:12:22.919 --> 00:12:23.539
And he's like, what?

00:12:23.600 --> 00:12:23.960
And I was like,

00:12:24.480 --> 00:12:26.282
are the people at this organization who

00:12:26.341 --> 00:12:27.482
are great at spreadsheet already,

00:12:27.863 --> 00:12:29.585
are they getting better at communication

00:12:29.644 --> 00:12:30.284
and ideation?

00:12:30.304 --> 00:12:30.966
And he's like, well, no,

00:12:30.985 --> 00:12:31.606
that's ridiculous.

00:12:31.626 --> 00:12:31.886
And I go...

00:12:33.216 --> 00:12:34.618
then why don't you just give the

00:12:34.658 --> 00:12:36.259
spreadsheet test to the spreadsheet people

00:12:36.359 --> 00:12:37.359
and let me go woo and I do.

00:12:37.379 --> 00:12:38.759
I'm going to go out and woo.

00:12:38.840 --> 00:12:39.961
And that didn't go over well because he

00:12:39.980 --> 00:12:40.780
just wanted me to get in line.

00:12:40.801 --> 00:12:41.381
And that's why I was like,

00:12:41.642 --> 00:12:42.662
my time here is limited.

00:12:42.822 --> 00:12:44.062
I understand I'm in the wrong spot.

00:12:45.144 --> 00:12:46.144
We have a tradition on the show.

00:12:46.705 --> 00:12:47.284
Every episode,

00:12:47.565 --> 00:12:48.365
it's called The Parting Shot.

00:12:48.405 --> 00:12:51.908
This is The Parting Shot.

00:12:52.008 --> 00:12:54.028
One last mic drop moment.

00:12:54.109 --> 00:12:54.849
No pressure.

00:12:54.869 --> 00:12:57.431
Just your legacy on the line.

00:12:58.990 --> 00:12:59.171
All right,

00:12:59.191 --> 00:13:00.431
first time I've ever done live streams

00:13:00.551 --> 00:13:02.351
from anywhere other than my living room.

00:13:02.751 --> 00:13:04.371
We've recorded but never just streamed

00:13:04.392 --> 00:13:04.591
this.

00:13:04.692 --> 00:13:06.352
So I'm dumbfounded people are watching.

00:13:06.373 --> 00:13:07.033
What are you doing?

00:13:07.052 --> 00:13:07.633
Don't you have a job?

00:13:07.653 --> 00:13:08.332
It's the middle of the day.

00:13:08.352 --> 00:13:08.993
It is the middle of the day.

00:13:09.094 --> 00:13:11.053
Parting shot brought to you by our friends

00:13:11.094 --> 00:13:12.134
at Empower EMR.

00:13:12.693 --> 00:13:14.195
They're giving you what clinicians are at

00:13:14.215 --> 00:13:15.855
least asking for is smoother

00:13:15.894 --> 00:13:17.775
documentation, faster documentation,

00:13:19.035 --> 00:13:20.995
ease of use in the app you most

00:13:21.015 --> 00:13:22.496
likely, fortunately or unfortunately,

00:13:22.596 --> 00:13:23.677
use a lot in your life.

00:13:24.116 --> 00:13:25.498
Kick the tires and light the fires at

00:13:25.538 --> 00:13:27.197
EmpowerEMR.com.

00:13:27.278 --> 00:13:28.158
All right, so your parting shot,

00:13:28.198 --> 00:13:29.780
your last chance for a mic drop moment

00:13:29.821 --> 00:13:30.682
or a soapbox statement.

00:13:30.962 --> 00:13:31.943
What do you got?

00:13:31.964 --> 00:13:32.283
What do I got?

00:13:32.303 --> 00:13:34.047
I'm going to go back to this residency

00:13:34.086 --> 00:13:34.366
model.

00:13:34.868 --> 00:13:35.607
I think it's time,

00:13:35.688 --> 00:13:38.052
and I think I'm ready to disrupt this

00:13:38.111 --> 00:13:39.614
residency model and kind of turn it on

00:13:39.673 --> 00:13:39.933
its head.

00:13:40.682 --> 00:13:40.863
Um,

00:13:40.942 --> 00:13:42.443
in the spirit of Graham sessions being a

00:13:42.484 --> 00:13:43.464
little spicy, spicy,

00:13:43.884 --> 00:13:45.725
I want to wreck the accreditation model

00:13:45.764 --> 00:13:46.284
for residency.

00:13:46.325 --> 00:13:48.065
I think that's completely broken.

00:13:48.144 --> 00:13:49.365
It doesn't serve the profession.

00:13:49.926 --> 00:13:49.985
Uh,

00:13:50.046 --> 00:13:51.186
and so that's what I'm trying to do

00:13:51.225 --> 00:13:52.626
with brain Smith, uh, with,

00:13:52.767 --> 00:13:54.106
with this new entity that I'm starting.

00:13:54.126 --> 00:13:54.767
So talk about that.

00:13:54.787 --> 00:13:55.386
We didn't get into that.

00:13:55.407 --> 00:13:56.048
What is brain Smith?

00:13:56.067 --> 00:13:56.248
Yeah.

00:13:56.268 --> 00:13:57.908
Brain Smith is a new education company.

00:13:57.927 --> 00:13:59.889
We launched it last October and we're

00:13:59.908 --> 00:14:01.649
going to be offering a really, uh,

00:14:01.749 --> 00:14:03.309
excellent limited library,

00:14:03.330 --> 00:14:04.750
but very highly curated, uh,

00:14:04.809 --> 00:14:06.510
real high quality instructor content for

00:14:06.571 --> 00:14:07.471
continuing education.

00:14:08.020 --> 00:14:09.422
And then we're going to be partnering with

00:14:09.481 --> 00:14:11.344
clinics and building residency programs

00:14:11.384 --> 00:14:11.683
for them.

00:14:12.325 --> 00:14:13.285
They are not good at it.

00:14:13.326 --> 00:14:14.986
They don't have the time or the expertise.

00:14:15.006 --> 00:14:15.927
And you're like, I slide in.

00:14:16.227 --> 00:14:17.009
You want the want,

00:14:17.028 --> 00:14:17.830
but you don't have it.

00:14:17.850 --> 00:14:18.610
This is what we can do.

00:14:18.710 --> 00:14:18.971
Yeah,

00:14:19.030 --> 00:14:20.932
I've spent the past several years of my

00:14:20.971 --> 00:14:23.595
career building hybrid programs and

00:14:23.615 --> 00:14:24.654
developing hybrid programs,

00:14:24.735 --> 00:14:26.256
building lots of curriculum and content.

00:14:26.677 --> 00:14:28.359
And so I've developed really nice systems

00:14:28.399 --> 00:14:28.698
for this.

00:14:28.719 --> 00:14:29.679
So let me do that.

00:14:30.293 --> 00:14:30.914
And you do.

00:14:30.934 --> 00:14:33.037
I'll save you time because you'll pay me,

00:14:33.618 --> 00:14:35.100
but I'll get the thing done faster,

00:14:35.159 --> 00:14:36.000
better than you would.

00:14:36.500 --> 00:14:36.721
Right.

00:14:36.881 --> 00:14:38.263
And you continue to do the thing that

00:14:38.283 --> 00:14:38.563
you do.

00:14:38.663 --> 00:14:38.943
Yeah.

00:14:39.004 --> 00:14:40.446
And then it'll be nice because, you know,

00:14:40.725 --> 00:14:42.648
the clinician or the clinic rather gets to

00:14:42.687 --> 00:14:43.730
define what their values are.

00:14:43.830 --> 00:14:44.650
I see what you mean.

00:14:44.730 --> 00:14:45.991
Now, this looks like them.

00:14:46.091 --> 00:14:47.933
This looks smells like them.

00:14:48.174 --> 00:14:48.355
Right.

00:14:48.434 --> 00:14:48.975
As it should.

00:14:49.096 --> 00:14:49.275
Right.

00:14:49.316 --> 00:14:49.475
Right.

00:14:49.495 --> 00:14:50.597
So it's not like here's my residency

00:14:50.618 --> 00:14:50.918
certificate.

00:14:51.217 --> 00:14:53.119
curriculum you take it and go with this

00:14:53.139 --> 00:14:54.158
it's going to be like i have no

00:14:54.198 --> 00:14:55.440
idea what i want but i can tell

00:14:55.460 --> 00:14:56.899
you the ingredients or what i want it

00:14:56.919 --> 00:14:59.260
to feel like yeah the end we treat

00:14:59.301 --> 00:15:00.922
butterflies at this clinic okay so i have

00:15:00.981 --> 00:15:02.702
a butterfly course got it right like that

00:15:02.743 --> 00:15:04.043
kind of a thing perfect and where do

00:15:04.062 --> 00:15:05.844
people go to find out more brainsmith.org

00:15:06.004 --> 00:15:08.565
brainsmith.org uh eric robertson

00:15:08.585 --> 00:15:10.086
appreciate you uh having the guts to do

00:15:10.105 --> 00:15:12.126
the live stream yeah we survived it's a

00:15:12.147 --> 00:15:13.767
good time it's a good time we survived

00:15:13.866 --> 00:15:14.307
back to grams

00:15:15.736 --> 00:15:16.798
That's it for this one,

00:15:17.077 --> 00:15:18.739
but we're just getting warmed up.

00:15:19.220 --> 00:15:21.120
Smash follow, send it to a friend,

00:15:21.341 --> 00:15:23.003
or crank up the next episode.

00:15:23.523 --> 00:15:24.443
Want to go deeper?

00:15:24.903 --> 00:15:28.927
Hit us at pgpinecast.com or find us on

00:15:28.986 --> 00:15:31.528
YouTube and socials at pgpinecast.

00:15:31.948 --> 00:15:34.230
And legally, none of this was advice.

00:15:34.311 --> 00:15:36.072
It's for entertainment purposes only.

00:15:36.692 --> 00:15:37.693
Bullshit!

00:15:37.714 --> 00:15:38.293
See, Keith?

00:15:38.494 --> 00:15:39.575
We read the script.

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Happy now?