What’s a PT Worth? Value, Cost, and Why Most Get It Wrong

WEBVTT

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There we go.

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We've got intro music now.

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We've got rock backgrounds.

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This makes me feel like it's more like

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a show.

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Dave Kittle,

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Tony Maritato is coming along some way.

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Dave,

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can you see the vertical view on yours?

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Right now we're streaming horizontal,

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sideways square.

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And we're streaming like this.

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You can see both?

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can just see horizontal i'd probably have

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to turn my phone since i'm on mobile

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no no no it might be like how

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i'm logged in but this is this is

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different because we use a third party

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like streaming platform right like you

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could go live on every one of these

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platforms oh that reminds me i'm supposed

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to hit go live i'm trying to go

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live i'm trying to go live to um

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uh instagram now which we haven't done

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because there's an okay

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There's an extra step,

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like quite literally one extra step,

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maybe like two extra steps,

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but we haven't done it because it hasn't

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been just absolutely smooth,

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but we're doing that today.

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So now these streaming platforms are

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recognizing that people like to hold their

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phone like this,

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and they don't want to hold it like

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this.

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They want to hold it like this.

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They don't want to hold it like that

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all the time.

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So now these platforms are actually

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rewarding people for creating video

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content with more than just yourself,

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because this used to just be for yourself.

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And this was TV.

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This was side by side.

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So something to think about when you're

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starting to create content,

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which is like quite literally,

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how do people hold the device that they're

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watching you on in their pocket?

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I remember doing videos when I was at

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Fox rehab.

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We,

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cause we would train the clinicians

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sometimes like how to shoot videos.

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Cause like, listen,

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they have thousands of cameras out there.

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If you can shoot a great patient video

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and they would always give us a vertical

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video.

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And we'd be like,

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we literally made like funny tongue in

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cheek.

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Like,

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turn the phone sideways so you had to

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make a jingle and instructions as a jingle

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we would get videos and people i know

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i know i know i know please listen

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to our instructions please please do this

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please get the videos and the video people

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would just be like these like they don't

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it doesn't work because everything was

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rewarded horizontally and now we're seeing

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a change to go uh vertically i would

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love to dig up hopefully my friend drew

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still has some of that crap

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Please turn the phone sideways.

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Don't shoot video like this.

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So since you're getting into... Well,

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not getting into,

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but since you're pitching this new...

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audit component to a new offering for

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organizations and practices.

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Would you I mean,

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I would I'm open to it because I'm

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posting more video on our Instagram,

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although it's only got one hundred and

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eighty something.

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Doesn't matter.

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It's very it's very it's first inning.

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But in the coming days or weeks or

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whatever,

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like if you wanted to

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you know use that as a public audit

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i'm totally fine with feedback and and

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then folks that are owners or decision

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makers or organizations and committees

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they can uh see and hear you how

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you would break down a potential client or

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whatever if you want i'm because you know

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me i you know i have thick skin

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and there's probably there's a bunch of

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things that we're doing and uh it's not

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completely organized but i would love it

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it's never gonna be it's never gonna be

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completely organized

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That's this is one reason why I liked

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radio.

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Radio was constantly flying by at ten

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thousand miles an hour.

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It was a medium that was and I

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didn't come up with this phrase,

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but I love it.

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It's a medium that is simultaneously

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created and destroyed.

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Social media isn't created and destroyed.

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It's saved.

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But it like finding stuff like unless it's

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like curated in a playlist or done well,

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it's your feed.

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It's flying by.

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So it's never done.

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It's always it's the it's the it's the

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Golden Gate Bridge.

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You are constantly painting from one side

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to the other.

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And when you're done there,

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you know the story of the golden gate

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bridge right because it's over it's over

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the bay they have to continually paint it

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or else it'll rust uh but like but

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it takes so long to paint from one

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side on north to south or east to

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west that by the time you're done they're

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just like what do we do tomorrow it's

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like we go back to the first side

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and we start again that's all this is

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and i know it seems rat racy and

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it can be overwhelming and that's why i

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try to explain people like

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And it's way easier for me to do

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to other people than it is for me

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to do myself.

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As you know, in our group chat,

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when I'm like,

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what do you think about this?

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What do you think about this?

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I'm constantly,

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that's what we're all doing.

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Way easier for you to do to someone

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else.

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But when you break it down to,

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and I shot thirty,

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I actually put my money where my mouth

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was.

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I shot thirty days of content.

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Yes, last night.

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wrote the script for what for who for

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this for this whole thing that i was

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talking about gtmo so when i see that

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i think i think get mo i want

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to get mo you could get mo see

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now we're iterating i love it if i

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if i didn't say that over messaging

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there's some feedback i i see that and

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i'm like i want to get mo i

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want to get more i want to get

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more exposure more patience more impact

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all that i'm glad you didn't see gitmo

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because that was afraid that people would

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see gitmo

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Hopefully we're long enough away from

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Guantanamo Bay.

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Yes.

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That did not ring a bell.

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I was kind of saying Gitmo, Git,

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but G-E-T, G-E-T, Git, Git,

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but I was saying Git, Gitmo.

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So seven days ago I launched this,

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and then I said Ignite Lab,

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that was what I was going to call

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this sort of consulting company,

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creative company,

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digital marketing agency.

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And then I said it for a week,

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and I was like, I don't like it.

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what do you do if you name your

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kid something?

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And then like a week later, you're like,

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this isn't, I don't,

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I'm not going to let you,

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they do what you did,

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which is like in the first week or

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two of a kid's life, it's rare,

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but it happens.

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Who's going to know?

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Who's going to know?

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The kid doesn't even know.

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So I decided to- And Ignite Lab doesn't

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even know because now it's Gitmo.

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It's Gitmo.

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So here's the logo-ing if you're watching

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my live stream, right?

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So it's like, you know, GTFO, right?

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We got a GTFO.

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Get the fun out of here.

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So get the message out.

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Because again, this was Sky.

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This is friend and confidant Sky Donovan

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and her husband.

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She's close enough to me where she's like,

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I'm like, this is what I'm doing, friends.

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and she's like i love it and i'm

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like what do you think of the name

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and she's like i don't like it so

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she's like close enough friend that she'd

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be like that thing you're doing it's not

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you and that was the reasoning she's like

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it's not you and then her husband is

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a writer and is very logical

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And you need people like me and Brian

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and your, her husband's name is Brian.

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You need us in your life.

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Cause you got me all over the place

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and you got Brian the whole time.

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Looks like he's not paying attention in

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the corner.

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And the whole time he's just like doing

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math or something in his head.

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And he's like,

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what was he trying to do?

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And Scott was like, tell Brian,

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he's trying to just help people like,

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you know, get the message out.

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I think she said something.

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He's like, so like get the message out,

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like GTFO, GTMO and boom, then it's born.

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And I'm like,

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that's what I'm trying to do.

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That's what I'm trying to do.

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ChatGPT didn't help me with this.

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They helped me with the graphic,

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which now I can spin it.

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I love it.

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I love it.

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The YouTube, the Spotify, the iTunes.

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So how are we going to get the

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message out?

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All the different ways.

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We can get them out all the ways

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because that's the idea.

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All right.

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So what were we talking about a second

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ago?

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We wanted to talk about, you said logos.

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So, oh, audit, audit.

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Okay.

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I don't know if you want to do

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it now or another time or if you

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need more time to look at my different

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posts or whatever.

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But let me talk about this first.

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There's a girl out there,

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and I freaking love this.

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This girl is so great.

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She's a graphic designer.

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Have you ever seen this Instagram of this

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girl?

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She's a graphic designer, and she wanted,

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I mean,

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I guess like the underlying backstory

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looked like.

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What up, Tony?

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She wanted to be like a graphic designer

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for the NFL.

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So I'm sure she did, like,

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sent the resume, sent her portfolio.

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And then she just started doing graphics

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of, like, videos like this of, like, her,

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like,

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at her pad of just reimagining every

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team's logo.

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Well, I would do this,

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and I would make this their alternate

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jersey.

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And they were cool videos because they

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moved.

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Like, they were fast.

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Like, you went from, like,

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old – we can't do the Browns because

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they don't have a logo.

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But, you know, the Giants logo.

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And then, boom, you have this new one,

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and you're like –

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Damn,

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and it is a cool thing to watch

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before transformation and after,

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especially because you know all these

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logos.

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Well, she – I believe the story.

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I'll have to look it up when you

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guys are talking.

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She got like some crazy job.

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Of course she did.

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She's really good at it,

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and she figured out content is king.

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Everybody knows that.

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That's the phrase.

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But distribution is the pope.

00:08:43.648 --> 00:08:46.028
So she made her static –

00:08:47.437 --> 00:08:49.759
dynamic like oh i can design logos but

00:08:49.779 --> 00:08:51.160
like she did it and she did in

00:08:51.201 --> 00:08:53.342
public the reason i'm saying this was

00:08:53.802 --> 00:08:55.404
david just brought up hey jimmy i know

00:08:55.424 --> 00:08:57.986
you're doing like sort of audits for

00:08:58.006 --> 00:08:59.528
people's media and it's a great way to

00:08:59.567 --> 00:09:01.269
drum up business right movement audits

00:09:01.309 --> 00:09:02.630
movement screens i'm willing to do that

00:09:03.971 --> 00:09:06.173
but my question is if there's a client

00:09:06.214 --> 00:09:07.835
out there i know the answer that tony's

00:09:07.855 --> 00:09:09.736
gonna give if there's a client out there

00:09:09.797 --> 00:09:11.258
that you want to work with or that's

00:09:11.278 --> 00:09:11.998
your moonshot

00:09:12.761 --> 00:09:14.403
Just do the audit, record it,

00:09:14.523 --> 00:09:15.364
and give it away live.

00:09:15.683 --> 00:09:18.465
I'm going to audit APTA Texas tomorrow.

00:09:18.804 --> 00:09:20.125
And not because I'm taking shots at Texas,

00:09:20.145 --> 00:09:20.647
just because I'm like,

00:09:20.886 --> 00:09:21.647
they're a big chapter.

00:09:21.687 --> 00:09:22.567
I'd love to work with them.

00:09:23.067 --> 00:09:24.067
And what better way of saying,

00:09:24.128 --> 00:09:25.609
I couldn't send my resume and send a

00:09:25.649 --> 00:09:26.950
pitch and DM all their people.

00:09:27.309 --> 00:09:28.671
Or I could just do the thing.

00:09:28.791 --> 00:09:29.812
Do I need their permission?

00:09:30.011 --> 00:09:30.672
And then I give it away.

00:09:30.932 --> 00:09:32.113
Take the information I give you.

00:09:32.192 --> 00:09:32.893
Here's my insights.

00:09:33.134 --> 00:09:33.793
Maybe it's garbage.

00:09:33.833 --> 00:09:34.855
I don't know.

00:09:35.674 --> 00:09:37.096
So that's my idea was just start doing

00:09:37.155 --> 00:09:37.495
audits,

00:09:37.755 --> 00:09:38.836
start doing the thing that I say I'm

00:09:38.876 --> 00:09:39.957
good at and just, all right,

00:09:39.977 --> 00:09:41.198
if I were you here from what,

00:09:41.438 --> 00:09:42.960
and the good thing about what I'm doing

00:09:43.039 --> 00:09:44.260
is it has to be,

00:09:44.480 --> 00:09:46.081
most of it has to be public facing

00:09:46.121 --> 00:09:46.461
anyway.

00:09:47.082 --> 00:09:49.703
There's a lot that chat APTA sessions and

00:09:49.744 --> 00:09:51.144
academies do in private, you know,

00:09:51.245 --> 00:09:53.386
email that's behind a paywall or a login

00:09:53.427 --> 00:09:53.626
wall,

00:09:54.147 --> 00:09:55.607
but a lot of it's private and that's

00:09:55.628 --> 00:09:56.489
how you get new members.

00:09:56.849 --> 00:09:58.330
And that's where most people live anyway.

00:09:58.811 --> 00:10:00.191
So all the information I really need,

00:10:00.211 --> 00:10:01.873
I don't need anything behind a paywall.

00:10:02.133 --> 00:10:03.214
It's all available to me.

00:10:03.693 --> 00:10:04.794
So I might start doing audits,

00:10:05.730 --> 00:10:08.792
Without permission, what would I call it?

00:10:09.552 --> 00:10:10.991
Unauthorized biography.

00:10:11.393 --> 00:10:13.793
Unauthorized communications audit.

00:10:13.893 --> 00:10:14.653
I'll come up with something better.

00:10:16.134 --> 00:10:17.994
Why do I?

00:10:18.153 --> 00:10:18.394
Oh, man.

00:10:18.714 --> 00:10:19.674
Now I can't hear Tony.

00:10:19.715 --> 00:10:20.215
I can't hear you.

00:10:20.855 --> 00:10:21.615
I lost him, too.

00:10:21.634 --> 00:10:23.375
He's standing, though.

00:10:23.395 --> 00:10:23.956
Wait, I got you.

00:10:24.056 --> 00:10:24.395
Hold on.

00:10:24.596 --> 00:10:25.936
He looks leaner than ever.

00:10:27.177 --> 00:10:27.476
I got you.

00:10:27.496 --> 00:10:29.376
Yeah, you look good, dude.

00:10:31.138 --> 00:10:32.258
It's just the angle of it.

00:10:33.445 --> 00:10:34.145
Yeah, you're cutting out.

00:10:34.946 --> 00:10:37.107
Unless you're messing with me.

00:10:37.707 --> 00:10:39.168
Remember the scene from Ocean's Eleven

00:10:39.349 --> 00:10:41.591
where Brad Pitt is talking to Matt Damon?

00:10:41.630 --> 00:10:42.711
By the way, some of my favorite movies.

00:10:43.371 --> 00:10:45.573
And he's giving Linus, Matt Damon,

00:10:45.594 --> 00:10:45.894
this pep.

00:10:45.933 --> 00:10:46.695
He's like, do this.

00:10:46.875 --> 00:10:47.414
Don't do this.

00:10:47.455 --> 00:10:48.936
Don't say five words when three will do.

00:10:49.216 --> 00:10:50.197
Don't put your hands here.

00:10:50.216 --> 00:10:51.658
Don't put your... And absolutely,

00:10:52.138 --> 00:10:53.178
definitely don't do.

00:10:53.219 --> 00:10:54.179
And someone's like, hey.

00:10:54.240 --> 00:10:54.799
And he's like, oh.

00:10:54.879 --> 00:10:55.480
And he just walks away.

00:10:55.500 --> 00:10:55.821
And he's like,

00:10:56.662 --> 00:10:57.682
what was the last thing that you were

00:10:57.701 --> 00:10:58.243
going to tell me?

00:10:58.322 --> 00:10:59.524
That's what I feel like Tony's doing to

00:10:59.583 --> 00:10:59.683
us.

00:10:59.724 --> 00:11:00.524
He's like, what I really...

00:11:03.461 --> 00:11:04.322
And then you'll be successful.

00:11:04.341 --> 00:11:05.543
It's like, wait a second, wait a second.

00:11:05.562 --> 00:11:06.102
What was the advice?

00:11:06.763 --> 00:11:06.923
Um,

00:11:07.102 --> 00:11:08.563
what are your thoughts of me just going

00:11:08.644 --> 00:11:10.323
rogue and auditing people and giving and

00:11:10.364 --> 00:11:11.065
giving away the thoughts?

00:11:11.225 --> 00:11:12.404
There's no one can stop me.

00:11:13.144 --> 00:11:15.166
It's, uh, I mean, it's,

00:11:15.466 --> 00:11:17.706
it's con it's a great content idea and

00:11:17.726 --> 00:11:19.888
it's also going to get your potential,

00:11:20.227 --> 00:11:20.807
like you're, you're,

00:11:21.008 --> 00:11:22.128
you're putting value out there.

00:11:22.548 --> 00:11:22.729
Right.

00:11:22.808 --> 00:11:24.229
And then more folks that, I mean,

00:11:24.269 --> 00:11:25.610
a bunch of these folks already know you,

00:11:25.649 --> 00:11:26.629
they've seen you or they,

00:11:26.830 --> 00:11:28.490
they definitely heard you, your voice.

00:11:29.230 --> 00:11:29.370
Um,

00:11:30.908 --> 00:11:32.989
that's it's no different than tony and i

00:11:33.028 --> 00:11:35.769
putting out patient facing videos and then

00:11:35.830 --> 00:11:37.990
other patients in the future see those

00:11:38.030 --> 00:11:39.192
videos and they're like oh that's kind of

00:11:39.211 --> 00:11:40.432
like me or i like the way that

00:11:40.451 --> 00:11:41.932
they're doing that or whatever and let me

00:11:42.413 --> 00:11:44.374
contact them for either a telehealth call

00:11:44.394 --> 00:11:46.774
or an in-person evaluation or whatever

00:11:46.815 --> 00:11:48.615
they have to offer so it makes a

00:11:48.635 --> 00:11:49.655
ton of sense for you to do it

00:11:49.875 --> 00:11:50.797
it is literally a

00:11:51.917 --> 00:11:54.738
content idea for you to actually put out

00:11:54.778 --> 00:11:56.479
content that's actually valuable,

00:11:56.499 --> 00:11:57.279
that's interesting,

00:11:57.879 --> 00:11:59.320
and then those decision,

00:11:59.441 --> 00:12:00.421
and other decision makers.

00:12:00.441 --> 00:12:01.461
Just like you said, someone,

00:12:01.741 --> 00:12:02.922
multiple people have watched this

00:12:02.981 --> 00:12:03.422
recently,

00:12:04.003 --> 00:12:05.783
and they contacted you when you last week

00:12:05.823 --> 00:12:07.024
had the idea about Ignite Lab,

00:12:07.043 --> 00:12:08.144
and they're like, oh, that's interesting,

00:12:08.205 --> 00:12:10.426
and it starts a conversation,

00:12:10.446 --> 00:12:12.086
and let's see if they're the right fit

00:12:12.105 --> 00:12:12.386
for you.

00:12:12.746 --> 00:12:14.126
It's crazy how many people actually listen

00:12:14.147 --> 00:12:14.408
to this.

00:12:14.467 --> 00:12:14.947
It's weird.

00:12:15.008 --> 00:12:15.768
You forget about it,

00:12:15.788 --> 00:12:17.229
because we had the conversation Thursday,

00:12:17.249 --> 00:12:18.188
and you're like, well, that's over,

00:12:18.408 --> 00:12:19.590
but that's not how the internet works.

00:12:19.850 --> 00:12:19.950
Tony,

00:12:19.970 --> 00:12:21.030
what do you think of my crazy idea?

00:12:21.051 --> 00:12:22.231
I'm just going to start auditing people

00:12:22.272 --> 00:12:24.232
and videoing it, my thoughts.

00:12:24.253 --> 00:12:25.052
It's just going to be me and the

00:12:25.072 --> 00:12:27.595
dry erase board and whatever.

00:12:27.674 --> 00:12:29.015
Yeah, I love it.

00:12:30.136 --> 00:12:30.976
Can you guys hear me?

00:12:31.498 --> 00:12:32.197
Yeah, you're good.

00:12:34.057 --> 00:12:35.119
I hear music, though.

00:12:35.379 --> 00:12:36.558
What's the music playing in the

00:12:36.599 --> 00:12:37.099
background?

00:12:37.359 --> 00:12:37.839
Oh, you do?

00:12:38.078 --> 00:12:40.379
I had music a while ago.

00:12:40.440 --> 00:12:41.139
I don't hear music.

00:12:41.159 --> 00:12:42.919
Is it gone now?

00:12:43.581 --> 00:12:45.201
Yeah, because when I was on my phone,

00:12:45.260 --> 00:12:45.880
I heard it, too.

00:12:46.701 --> 00:12:48.341
Yeah, I mean, true,

00:12:48.601 --> 00:12:52.062
tried and true strategy for doing it.

00:12:52.403 --> 00:12:53.182
Don't ask.

00:12:53.283 --> 00:12:55.023
Don't try to convince.

00:12:55.062 --> 00:12:56.004
Just start doing it.

00:12:56.604 --> 00:12:58.423
Let the value speak for itself,

00:12:58.484 --> 00:12:59.965
especially if you have the time.

00:13:00.044 --> 00:13:01.865
Right now, you have the time to

00:13:02.325 --> 00:13:03.385
Do something like that.

00:13:04.187 --> 00:13:05.388
Yeah.

00:13:05.427 --> 00:13:06.548
If it gets successful,

00:13:06.568 --> 00:13:07.970
you won't have that time.

00:13:08.009 --> 00:13:08.671
So go ahead.

00:13:09.191 --> 00:13:09.772
We, I mean,

00:13:09.792 --> 00:13:11.373
we even use a strategy like that in

00:13:11.413 --> 00:13:11.793
the clinic.

00:13:11.813 --> 00:13:12.934
A lot of times, you know,

00:13:13.034 --> 00:13:15.437
patients can come in, they can come back.

00:13:15.517 --> 00:13:15.777
Like,

00:13:16.197 --> 00:13:17.519
I don't care if I don't get paid,

00:13:17.558 --> 00:13:18.339
just come in here.

00:13:18.379 --> 00:13:19.440
Let's start doing stuff.

00:13:19.480 --> 00:13:20.581
Let's get you feeling better.

00:13:20.620 --> 00:13:22.423
Then we'll figure out the payment later.

00:13:23.182 --> 00:13:24.644
I can do that because I have the

00:13:24.684 --> 00:13:26.807
capacity for something like that.

00:13:26.866 --> 00:13:27.067
Yeah.

00:13:28.311 --> 00:13:30.013
There's always value to be had.

00:13:30.033 --> 00:13:31.553
There's always value to be had,

00:13:31.813 --> 00:13:34.655
whether it be monetary or referrals or

00:13:34.716 --> 00:13:37.038
something.

00:13:37.119 --> 00:13:37.479
Okay.

00:13:37.499 --> 00:13:38.139
So that's what I'm doing.

00:13:38.539 --> 00:13:40.000
I'm doing a quick communications audit.

00:13:40.061 --> 00:13:41.422
What I'm doing is I just set up,

00:13:41.461 --> 00:13:41.702
I mean,

00:13:41.783 --> 00:13:44.725
I'll give away the formula for free.

00:13:44.804 --> 00:13:46.647
Talk to chat GPT for about a half

00:13:46.667 --> 00:13:46.866
hour.

00:13:46.927 --> 00:13:48.587
I was like, what's going to be actionable?

00:13:48.769 --> 00:13:50.049
What's going to be digestible?

00:13:50.169 --> 00:13:51.230
What's going to be useful?

00:13:51.370 --> 00:13:52.631
Even if the person takes it and does

00:13:52.652 --> 00:13:54.553
it without me, that that's the kicker.

00:13:55.505 --> 00:13:56.506
they can do it without me.

00:13:57.086 --> 00:13:58.048
If they haven't done it already,

00:13:58.067 --> 00:13:59.128
they're not going to.

00:13:59.168 --> 00:14:00.249
That's the magic, people.

00:14:00.609 --> 00:14:02.510
We could do this and figure out a

00:14:02.551 --> 00:14:03.270
plan of care,

00:14:03.671 --> 00:14:04.511
but I'm always gonna be like,

00:14:04.532 --> 00:14:05.272
am I doing it right?

00:14:05.371 --> 00:14:06.072
Should I be doing this?

00:14:06.092 --> 00:14:06.812
Well, I'm different,

00:14:06.852 --> 00:14:08.033
but I don't even know how to explain

00:14:08.114 --> 00:14:08.575
it, right?

00:14:09.054 --> 00:14:10.655
So it's like, I see these things,

00:14:10.755 --> 00:14:11.736
you guys see these things,

00:14:11.777 --> 00:14:13.658
but people who don't make content and do

00:14:13.677 --> 00:14:14.958
these things don't see these things.

00:14:18.102 --> 00:14:19.583
My buddy loves lawn care.

00:14:19.844 --> 00:14:20.345
I love you.

00:14:20.585 --> 00:14:21.225
He's great.

00:14:22.027 --> 00:14:22.888
I could care less.

00:14:23.207 --> 00:14:24.089
I got a ride on mower.

00:14:24.288 --> 00:14:25.090
I'll do it when I have to.

00:14:25.110 --> 00:14:25.389
But he's like,

00:14:25.610 --> 00:14:26.331
do you want to know how to put

00:14:26.350 --> 00:14:27.493
the lines in your lawn?

00:14:27.812 --> 00:14:29.234
And I'm like, does it take long?

00:14:29.254 --> 00:14:30.075
And he's like, kinda.

00:14:30.134 --> 00:14:32.096
And I was like, then no, I don't,

00:14:32.557 --> 00:14:34.159
I don't want to do that.

00:14:34.259 --> 00:14:36.081
But I love the fact that he does.

00:14:36.761 --> 00:14:37.322
So yeah,

00:14:37.503 --> 00:14:38.342
This is what, again,

00:14:38.403 --> 00:14:39.563
I think I told this last week,

00:14:39.823 --> 00:14:41.244
what inspired me to eventually,

00:14:41.424 --> 00:14:42.784
sometimes it's the four hundredth time

00:14:42.804 --> 00:14:43.684
someone has to tell you this.

00:14:43.705 --> 00:14:44.966
You guys have been telling me this for

00:14:44.985 --> 00:14:45.385
a million years.

00:14:45.605 --> 00:14:46.927
I watched someone mow my neighbor's lawn

00:14:46.947 --> 00:14:47.246
and I'm like,

00:14:47.287 --> 00:14:48.226
I know he has a lawnmower.

00:14:48.506 --> 00:14:49.727
Why is he paying someone to do it?

00:14:49.967 --> 00:14:51.067
He's not paying someone to do it.

00:14:51.288 --> 00:14:52.708
He's paying someone so he doesn't have to

00:14:52.749 --> 00:14:52.989
do it.

00:14:53.308 --> 00:14:54.129
That's what I'm doing now.

00:14:54.188 --> 00:14:55.850
What I'm doing is not painting the ceiling

00:14:55.870 --> 00:14:56.850
of the Sistine Chapel.

00:14:56.970 --> 00:14:58.110
I'm not painting the Mona Lisa.

00:14:58.370 --> 00:15:01.851
I'm getting stuff done and I am getting

00:15:02.072 --> 00:15:02.452
the,

00:15:02.873 --> 00:15:04.173
I'm trying to stretch until I get the

00:15:04.192 --> 00:15:05.734
logo, getting the message out.

00:15:06.313 --> 00:15:06.874
Get Moe.

00:15:07.235 --> 00:15:09.316
Get Moe.

00:15:09.355 --> 00:15:12.798
Your jingle should be me saying, get Moe.

00:15:12.878 --> 00:15:13.239
Yeah.

00:15:14.099 --> 00:15:15.600
Like EA Sports, but shorter.

00:15:18.302 --> 00:15:18.961
Get Moe.

00:15:19.022 --> 00:15:20.263
I like it.

00:15:20.302 --> 00:15:21.443
How much do you want, Moe?

00:15:23.259 --> 00:15:23.961
Got to go to Moe's.

00:15:24.000 --> 00:15:24.721
We could steal that.

00:15:25.863 --> 00:15:26.182
All right.

00:15:26.202 --> 00:15:26.864
Got to go to Moe's.

00:15:27.063 --> 00:15:28.265
So what were we sharing?

00:15:28.745 --> 00:15:30.227
What did I download?

00:15:30.307 --> 00:15:30.528
Okay.

00:15:30.587 --> 00:15:31.609
So I had a LinkedIn post.

00:15:31.629 --> 00:15:32.850
We'll do this first just because it's top

00:15:32.870 --> 00:15:33.110
of mind.

00:15:33.150 --> 00:15:33.731
No other reason.

00:15:34.773 --> 00:15:36.455
I have a Peloton bike.

00:15:36.595 --> 00:15:38.116
I bought that when everybody else in the

00:15:38.136 --> 00:15:39.477
world was buying that during COVID.

00:15:39.798 --> 00:15:40.720
I still ride it though.

00:15:40.840 --> 00:15:41.740
I knew I was going to ride it.

00:15:41.760 --> 00:15:42.542
So I knew it wasn't going to be

00:15:42.562 --> 00:15:43.121
a clothes hanger.

00:15:43.903 --> 00:15:46.283
And then I love Facebook Marketplace.

00:15:46.582 --> 00:15:47.384
It's a sport.

00:15:47.524 --> 00:15:48.484
I treat it like a sport.

00:15:48.744 --> 00:15:50.104
You can find anything there.

00:15:50.163 --> 00:15:51.443
Or it's just fun to see what's there.

00:15:52.124 --> 00:15:53.804
And anyway, so I have Peloton Tread.

00:15:54.065 --> 00:15:55.684
Would not pay full price for a Peloton

00:15:55.705 --> 00:15:55.904
Tread.

00:15:55.965 --> 00:15:56.804
That's insane.

00:15:56.945 --> 00:15:57.904
They're like four grand.

00:15:58.184 --> 00:15:58.706
Not happening.

00:15:58.926 --> 00:16:00.605
But anyway, I use them frequently now.

00:16:01.225 --> 00:16:03.086
And badges.

00:16:03.546 --> 00:16:04.907
We've talked about badges before.

00:16:05.167 --> 00:16:07.106
Here's some of Jimmy's badges.

00:16:07.846 --> 00:16:09.006
And there, nope, that's not a badge.

00:16:09.267 --> 00:16:10.388
Here's some of Jimmy's badges.

00:16:10.408 --> 00:16:12.148
You get badges for doing events.

00:16:13.211 --> 00:16:14.631
I'll upload it in a second,

00:16:14.652 --> 00:16:17.254
but you get badges for hitting milestones

00:16:17.294 --> 00:16:21.298
for certain number of rides or runs or,

00:16:21.697 --> 00:16:21.878
you know,

00:16:21.957 --> 00:16:23.919
different exercise combinations and things

00:16:23.940 --> 00:16:24.279
like that.

00:16:24.721 --> 00:16:29.904
It's a blatant shot at making sure I

00:16:29.924 --> 00:16:30.846
keep doing the thing,

00:16:31.025 --> 00:16:32.287
because if I stop doing the thing,

00:16:32.307 --> 00:16:34.109
my guess is, oh, look at that.

00:16:34.129 --> 00:16:35.289
There's my rides I've done.

00:16:35.450 --> 00:16:37.130
I'm at somewhere above seven hundred

00:16:37.150 --> 00:16:37.471
rides.

00:16:38.409 --> 00:16:39.250
So I'll talk about a few things.

00:16:39.311 --> 00:16:39.711
Number one,

00:16:40.091 --> 00:16:41.873
when I signed up for my bike,

00:16:41.972 --> 00:16:42.933
I don't remember doing this,

00:16:42.953 --> 00:16:44.195
but I must have told them my t-shirt

00:16:44.235 --> 00:16:46.096
size and they have my address because it's

00:16:46.115 --> 00:16:46.817
a billing address.

00:16:47.116 --> 00:16:48.477
And when I hit one hundred rides,

00:16:48.778 --> 00:16:50.220
I got a dope t-shirt that I still

00:16:50.240 --> 00:16:50.340
have.

00:16:51.000 --> 00:16:54.583
That's the it's not the digital badges,

00:16:54.604 --> 00:16:55.043
guys.

00:16:55.083 --> 00:16:57.405
That is the genius part where it's

00:16:57.666 --> 00:16:59.548
connected to a physical thing in your

00:16:59.587 --> 00:17:00.327
physical world.

00:17:00.347 --> 00:17:01.028
That's the genius.

00:17:01.129 --> 00:17:01.650
So I agree.

00:17:01.691 --> 00:17:02.673
So the century club,

00:17:02.793 --> 00:17:05.380
I was shocked because now I'm like a

00:17:05.420 --> 00:17:06.242
hundred was cool.

00:17:06.442 --> 00:17:07.967
I've been paying forty bucks a month.

00:17:08.007 --> 00:17:08.588
I think it is.

00:17:09.548 --> 00:17:10.729
Since twenty twenty.

00:17:10.749 --> 00:17:11.529
So for five years,

00:17:11.549 --> 00:17:13.311
so many math that chat is down.

00:17:13.352 --> 00:17:14.472
So I can't even do math anymore.

00:17:14.972 --> 00:17:18.977
But I was surprised at five hundred or

00:17:19.037 --> 00:17:20.298
maybe seven, maybe a thousand.

00:17:20.317 --> 00:17:20.939
I'll get something.

00:17:20.959 --> 00:17:21.759
But that's a lot.

00:17:22.740 --> 00:17:23.781
The digital badges.

00:17:24.001 --> 00:17:24.982
I, I,

00:17:25.002 --> 00:17:27.065
I don't think I would share these.

00:17:27.184 --> 00:17:28.526
Some people do, though.

00:17:28.625 --> 00:17:30.548
Some people in a tribe do.

00:17:30.607 --> 00:17:32.289
And they share these and they need help.

00:17:32.910 --> 00:17:33.769
And they need help.

00:17:33.849 --> 00:17:35.550
But I think it's not the badge that

00:17:35.590 --> 00:17:36.451
I like so much.

00:17:36.711 --> 00:17:39.393
I think it's tracking of results.

00:17:39.472 --> 00:17:41.693
Like if you had asked me yesterday how

00:17:41.733 --> 00:17:43.095
many rides I did, I would be like,

00:17:43.295 --> 00:17:46.036
I don't know, four hundred, nine hundred.

00:17:46.096 --> 00:17:46.977
I have no idea,

00:17:47.257 --> 00:17:48.076
but it's going to keep track.

00:17:48.116 --> 00:17:49.218
It's going to show me how many rides,

00:17:49.238 --> 00:17:50.278
how many runs, how many lifts,

00:17:50.577 --> 00:17:51.499
all those different things.

00:17:52.259 --> 00:17:53.539
And we're big, dumb animals.

00:17:53.859 --> 00:17:54.660
And oh, look at that.

00:17:54.759 --> 00:17:58.181
Someone just gave me a notification on

00:17:58.201 --> 00:17:58.621
LinkedIn.

00:17:59.102 --> 00:18:00.521
Is that for me or is that generic?

00:18:00.902 --> 00:18:02.262
But someone sent me a DM.

00:18:02.603 --> 00:18:03.803
That has to be for me.

00:18:03.843 --> 00:18:06.463
That's like ultimate brain crack.

00:18:07.065 --> 00:18:08.005
So I don't know.

00:18:08.384 --> 00:18:10.205
Badges were brought up a long time ago.

00:18:10.365 --> 00:18:10.945
We chased them.

00:18:10.965 --> 00:18:12.287
We put them on the wall in frames

00:18:12.326 --> 00:18:13.887
that they say –

00:18:13.586 --> 00:18:16.567
degree or you know doctorate or masters we

00:18:16.587 --> 00:18:20.048
do those are badges too um but i've

00:18:20.148 --> 00:18:21.808
never seen it in rehab i'm not saying

00:18:21.828 --> 00:18:24.569
it's not done in an emr feels like

00:18:24.630 --> 00:18:26.410
it'd be the layup place to do it

00:18:26.430 --> 00:18:27.851
because that's where all the it's the big

00:18:27.891 --> 00:18:29.691
black hole so i threw this post out

00:18:29.711 --> 00:18:31.050
there what are your thoughts dave doesn't

00:18:31.090 --> 00:18:33.251
want badges he wants physical things i

00:18:33.332 --> 00:18:35.532
don't disagree with you or i want to

00:18:35.553 --> 00:18:37.173
hear tony but i have more go ahead

00:18:37.770 --> 00:18:39.172
Yeah, when I saw that,

00:18:39.231 --> 00:18:41.472
I started asking questions about EMRs.

00:18:41.952 --> 00:18:45.154
I mean, we know the science of motivation.

00:18:45.234 --> 00:18:47.997
We know the science of protecting the

00:18:48.037 --> 00:18:49.416
street, keep it going.

00:18:49.477 --> 00:18:53.058
Like for me, since January one,

00:18:53.098 --> 00:18:54.079
twenty twenty five,

00:18:54.259 --> 00:18:57.161
I have not missed a single week of

00:18:57.342 --> 00:19:00.803
exceeding the requirements for my Facebook

00:19:00.843 --> 00:19:02.003
posts, you know,

00:19:02.243 --> 00:19:04.224
and some weeks it's like thirty or forty

00:19:04.265 --> 00:19:05.486
posts in a week.

00:19:05.905 --> 00:19:09.007
to get the badge to complete the the

00:19:09.067 --> 00:19:11.228
assignment and i've done it every single

00:19:11.268 --> 00:19:14.348
week there's no chance i'm gonna stop and

00:19:14.469 --> 00:19:16.669
lose my streak of that it is just

00:19:16.729 --> 00:19:19.210
it's such an effective strategy whether it

00:19:19.230 --> 00:19:23.691
be something virtual something physical um

00:19:23.791 --> 00:19:26.071
it's across all settings like everything

00:19:26.112 --> 00:19:28.673
we do we we need that motivation to

00:19:28.732 --> 00:19:31.653
keep us going what do you think dave

00:19:33.255 --> 00:19:34.095
So on the Apple Watch,

00:19:34.115 --> 00:19:36.436
there's these random badges when I do

00:19:36.517 --> 00:19:36.977
workouts.

00:19:37.017 --> 00:19:39.819
And if I'm walking fast or if I'm

00:19:39.859 --> 00:19:40.359
jogging,

00:19:40.640 --> 00:19:42.261
my Apple Watch will automatically say,

00:19:42.422 --> 00:19:44.502
hey, are you jogging right now?

00:19:44.542 --> 00:19:45.663
Do you want to record this jog?

00:19:45.683 --> 00:19:46.964
And I'm like, I guess.

00:19:47.445 --> 00:19:49.826
I'm recording it on my Nike Plus app

00:19:49.866 --> 00:19:50.228
or whatever.

00:19:50.288 --> 00:19:52.609
But I guess I will secondarily record it

00:19:52.630 --> 00:19:54.250
through my Apple Watch and never look at

00:19:54.290 --> 00:19:54.830
it ever again.

00:19:55.251 --> 00:19:56.553
So OK, well, let's record.

00:19:56.633 --> 00:19:58.034
And then Apple Watch or whatever

00:19:58.374 --> 00:20:00.174
ecosystem, iOS,

00:20:01.201 --> 00:20:02.240
sends me these little badges.

00:20:02.280 --> 00:20:03.102
And if you put a gun to my

00:20:03.142 --> 00:20:03.342
head,

00:20:03.801 --> 00:20:05.063
I literally don't know what any of the

00:20:05.083 --> 00:20:06.623
badges, what are their names?

00:20:06.682 --> 00:20:08.023
There's like different colors and stuff.

00:20:08.064 --> 00:20:09.044
And that for me,

00:20:09.624 --> 00:20:10.984
that does not keep me going, right?

00:20:11.005 --> 00:20:11.904
So maybe I'm different.

00:20:11.924 --> 00:20:12.885
Maybe I'm a different consumer.

00:20:12.925 --> 00:20:14.465
I have a different motivator.

00:20:14.586 --> 00:20:15.527
Tony mentioned motivation.

00:20:16.718 --> 00:20:18.679
The same type of thing with the digital

00:20:18.739 --> 00:20:20.079
badges that you're displaying, Jimmy.

00:20:20.380 --> 00:20:22.280
That will maybe help some people,

00:20:23.040 --> 00:20:25.902
but it's the recognition.

00:20:26.383 --> 00:20:28.804
It's when you're in a Peloton class and

00:20:28.824 --> 00:20:31.005
the instructor is shouting you out

00:20:31.065 --> 00:20:33.086
verbally that's not automated,

00:20:33.425 --> 00:20:34.967
and they're shouting out, you know, hey,

00:20:35.067 --> 00:20:39.449
at PT Pincast, PT Pincast, oh,

00:20:39.469 --> 00:20:41.309
James McKay, PT Pincast,

00:20:41.329 --> 00:20:42.369
whatever that means,

00:20:42.529 --> 00:20:44.510
congratulations on your five hundredth

00:20:44.570 --> 00:20:45.571
ride or whatever, right?

00:20:46.172 --> 00:20:49.895
that the the recognition is kind of like

00:20:49.915 --> 00:20:52.919
the holy grail of business to to light

00:20:52.959 --> 00:20:55.582
a fire or to continue the fire of

00:20:55.622 --> 00:20:57.884
that user of that customer patient client

00:20:57.903 --> 00:21:03.049
whatever yeah ben ben's comment ben says

00:21:03.069 --> 00:21:04.632
uh his watch says do you want me

00:21:04.652 --> 00:21:06.574
to call nine one one someone must be

00:21:06.594 --> 00:21:08.455
chasing you he's so fast

00:21:10.454 --> 00:21:13.195
But to Dave's point, I bet Dave,

00:21:13.336 --> 00:21:15.715
you just get, even if it's not noticeable,

00:21:16.176 --> 00:21:18.396
you get a little dopamine hit when you

00:21:18.477 --> 00:21:20.857
do get some sort of notification.

00:21:21.377 --> 00:21:22.978
Like I know Jimmy has shared it.

00:21:23.117 --> 00:21:23.657
I've shared it.

00:21:23.718 --> 00:21:26.459
VidIQ, when you pass so many, you know,

00:21:26.479 --> 00:21:28.378
a hundred thousand, twenty five thousand,

00:21:28.398 --> 00:21:29.019
a million.

00:21:29.420 --> 00:21:30.759
Jimmy posts them on LinkedIn.

00:21:31.119 --> 00:21:32.140
You share it.

00:21:32.279 --> 00:21:33.580
It's like one of those things.

00:21:33.661 --> 00:21:35.780
And even at the lowest level,

00:21:36.240 --> 00:21:38.382
I know that there is a little dopamine

00:21:38.422 --> 00:21:39.422
hit that happens.

00:21:39.914 --> 00:21:40.454
When you're like,

00:21:40.875 --> 00:21:43.676
I did this and most other people haven't

00:21:43.717 --> 00:21:44.178
done that.

00:21:44.817 --> 00:21:46.358
I got up at six a.m.

00:21:46.398 --> 00:21:48.500
and most people are in bed until eight.

00:21:48.539 --> 00:21:49.941
You know, like whatever it is,

00:21:50.121 --> 00:21:51.962
any of those little recognitions,

00:21:52.982 --> 00:21:55.224
I guarantee there's physiology happening

00:21:55.244 --> 00:21:57.526
in the brain that's making you more

00:21:57.586 --> 00:21:59.807
receptive to whatever that company then

00:21:59.906 --> 00:22:01.709
wants to sell you next or deliver or

00:22:01.749 --> 00:22:02.088
whatever.

00:22:02.881 --> 00:22:03.942
Yeah, I did.

00:22:04.762 --> 00:22:05.784
Shoot, what was I just going to say?

00:22:05.923 --> 00:22:07.605
Oh, I mean, just the rings,

00:22:07.665 --> 00:22:09.567
like a visual representation of how much

00:22:09.708 --> 00:22:12.351
I've moved, exercised, and stood.

00:22:13.131 --> 00:22:13.731
And it does.

00:22:13.771 --> 00:22:14.673
It makes me go, oh,

00:22:14.692 --> 00:22:15.993
I'm kind of a pile of poo today,

00:22:16.034 --> 00:22:16.255
man.

00:22:16.275 --> 00:22:17.355
Like, you're a little lazy.

00:22:17.375 --> 00:22:18.396
Maybe you want to...

00:22:18.836 --> 00:22:20.519
see what the sky looks like today, bro.

00:22:20.538 --> 00:22:21.298
Like go outside.

00:22:21.980 --> 00:22:24.321
Um, so I think it does something.

00:22:24.741 --> 00:22:25.883
Ben wants to know if we ever, who,

00:22:25.942 --> 00:22:27.284
I don't know who he's asking me,

00:22:27.424 --> 00:22:28.144
who you guys wear.

00:22:28.204 --> 00:22:28.305
Sure.

00:22:28.325 --> 00:22:29.306
This is kind of a big deal on

00:22:29.326 --> 00:22:29.826
the internet.

00:22:29.926 --> 00:22:30.867
No, but I would wear that shirt.

00:22:31.087 --> 00:22:33.048
Um, uh,

00:22:33.068 --> 00:22:35.191
so the badges for me felt like this.

00:22:35.392 --> 00:22:37.252
I'm looking up some badges that I had

00:22:37.633 --> 00:22:39.075
that I created before.

00:22:39.154 --> 00:22:39.954
Oh, this was what it was.

00:22:40.215 --> 00:22:41.757
This was when I had a Shopify store

00:22:41.777 --> 00:22:43.739
and I was doing like funny things.

00:22:43.818 --> 00:22:43.878
Um,

00:22:44.118 --> 00:22:44.659
And I was like,

00:22:44.980 --> 00:22:46.460
what would the merit badges be if you

00:22:46.500 --> 00:22:48.761
were in PT school but make them funny?

00:22:49.061 --> 00:22:52.663
So this one is failed practical and

00:22:52.723 --> 00:22:53.544
survived.

00:22:54.184 --> 00:22:56.746
This one is got shocked during modalities.

00:22:56.865 --> 00:22:57.946
And if you look close,

00:22:57.967 --> 00:22:59.167
they look like they're stitched,

00:22:59.327 --> 00:23:00.228
like in graphics.

00:23:02.009 --> 00:23:04.250
Asked the most questions during lecture.

00:23:04.310 --> 00:23:05.912
There was always that person who would not

00:23:05.951 --> 00:23:06.551
put their –

00:23:07.199 --> 00:23:09.681
hand down just like stop tested the wrong

00:23:09.760 --> 00:23:11.781
side who hasn't earned this merit badge

00:23:12.221 --> 00:23:14.364
right treated the wrong side treated the

00:23:14.384 --> 00:23:16.664
wrong side vomited three plus times during

00:23:16.704 --> 00:23:19.067
cadaver lab whoops you were in that merit

00:23:19.086 --> 00:23:21.769
badge uh and then i tried my graphic

00:23:21.788 --> 00:23:23.130
designer at the time tried to get cutesy

00:23:23.190 --> 00:23:25.230
listened to every episode of the pt

00:23:25.270 --> 00:23:29.213
pinecast or this is the last one passed

00:23:29.294 --> 00:23:31.775
out during surgery observation like these

00:23:31.795 --> 00:23:33.195
are great like you buy one for did

00:23:33.215 --> 00:23:34.136
you really pass out

00:23:34.807 --> 00:23:36.769
I was in the OR.

00:23:37.308 --> 00:23:38.069
It was actually,

00:23:38.170 --> 00:23:39.570
she wasn't my wife at the time.

00:23:39.651 --> 00:23:41.432
It was my wife's knee scope.

00:23:42.053 --> 00:23:43.933
They puncture for the first,

00:23:44.034 --> 00:23:45.536
like where the camera is going to go.

00:23:45.615 --> 00:23:47.897
I see this line of blood flowing down.

00:23:48.798 --> 00:23:50.440
I had to like put the head between

00:23:50.460 --> 00:23:50.980
the knees.

00:23:51.059 --> 00:23:52.942
I turned bright, like white.

00:23:53.501 --> 00:23:54.282
It was horrible.

00:23:54.482 --> 00:23:56.825
I didn't totally go down, but yeah, blood,

00:23:57.305 --> 00:23:58.066
which is weird.

00:23:58.125 --> 00:24:01.147
Blood on multiple occasions has almost

00:24:01.528 --> 00:24:02.169
taken me out.

00:24:03.279 --> 00:24:06.221
The cadaver never bothered me until they

00:24:06.261 --> 00:24:07.583
wanted to slice the penis in half.

00:24:07.623 --> 00:24:08.144
Once we hit that,

00:24:10.105 --> 00:24:10.945
I had to step out.

00:24:10.986 --> 00:24:13.507
Like I could not handle that.

00:24:13.647 --> 00:24:15.169
I did not see that on the video

00:24:15.189 --> 00:24:16.148
card for today's episode.

00:24:16.328 --> 00:24:18.570
Well, you know, I was in South Florida.

00:24:18.611 --> 00:24:19.971
There are a lot of angry women down

00:24:20.011 --> 00:24:21.353
there, man.

00:24:21.893 --> 00:24:24.075
They were slicing penises in half and I

00:24:24.115 --> 00:24:26.557
had to step out to like collect myself.

00:24:27.838 --> 00:24:30.703
We just earned on iTunes.

00:24:31.345 --> 00:24:34.170
Nate, if you remix this to my episode,

00:24:34.431 --> 00:24:37.355
my show, Nate, please cut that part out.

00:24:37.395 --> 00:24:38.637
Cut that part out?

00:24:38.678 --> 00:24:39.960
We don't want to cut parts out, bro.

00:24:42.115 --> 00:24:42.336
Hold on.

00:24:42.415 --> 00:24:43.277
Ben's got a paragraph.

00:24:43.856 --> 00:24:45.637
Yeah, Strava is a good example.

00:24:45.758 --> 00:24:46.938
Let's get off the penis talk.

00:24:47.598 --> 00:24:48.999
Strava and a lot of biking apps are

00:24:49.019 --> 00:24:50.380
really good about giving you feedback and

00:24:50.420 --> 00:24:50.799
ranking.

00:24:51.641 --> 00:24:52.661
When I ride Peloton,

00:24:52.961 --> 00:24:54.402
I do the thing where I want to

00:24:54.422 --> 00:24:56.663
know who's here now because you can look

00:24:56.682 --> 00:24:57.884
at everybody historically.

00:24:57.923 --> 00:24:58.104
Like,

00:24:58.344 --> 00:24:59.644
twenty five thousand people have taken

00:24:59.663 --> 00:25:00.065
this ride.

00:25:00.384 --> 00:25:01.404
I want to see who I'm riding with

00:25:01.525 --> 00:25:03.786
now because I'm stupid.

00:25:04.166 --> 00:25:05.227
And even though I'm supposed to say in

00:25:05.386 --> 00:25:05.946
zone two,

00:25:07.067 --> 00:25:09.989
There's that guy who's the same age as

00:25:10.028 --> 00:25:11.449
me, because you can see the age brackets,

00:25:11.729 --> 00:25:14.509
and he's four kilojoules ahead of me,

00:25:14.608 --> 00:25:15.950
and I'm like, not for long, brother.

00:25:16.509 --> 00:25:17.950
And so I blow up my entire workout

00:25:17.990 --> 00:25:21.730
to beat some guy that probably does not

00:25:21.770 --> 00:25:22.391
know or care.

00:25:24.371 --> 00:25:25.671
Showing the patient progress to goals and

00:25:25.711 --> 00:25:27.352
streaks in comparison to others can likely

00:25:27.392 --> 00:25:28.652
help reinforce healthy behaviors,

00:25:28.692 --> 00:25:29.612
creating a group around them.

00:25:30.031 --> 00:25:30.811
Yeah, I don't disagree.

00:25:31.652 --> 00:25:33.512
I'm shocked that an EMR hasn't done this.

00:25:33.653 --> 00:25:34.292
This feels...

00:25:35.506 --> 00:25:38.669
cute but powerful and it feels like simple

00:25:39.169 --> 00:25:40.851
even if it was like every time you

00:25:40.911 --> 00:25:43.873
logged in if you were a pt and

00:25:43.913 --> 00:25:45.334
like tony was my patient i'd be like

00:25:45.654 --> 00:25:47.336
hey do you realize you've done four if

00:25:47.375 --> 00:25:48.817
you've done what you've told me you've

00:25:48.856 --> 00:25:51.378
done five hundred squats and you're like

00:25:51.500 --> 00:25:54.781
what it's like dude dude the first twenty

00:25:54.902 --> 00:25:56.584
are horrible and you're like cool twenty

00:25:56.604 --> 00:25:58.325
bro but when you're when you start to

00:25:58.444 --> 00:26:00.867
pile it on you're like huh

00:26:01.468 --> 00:26:03.929
You know, seven hundred whatever rides.

00:26:03.989 --> 00:26:04.710
How come I keep showing?

00:26:04.769 --> 00:26:05.369
Yeah.

00:26:05.410 --> 00:26:05.589
Yes.

00:26:05.650 --> 00:26:05.849
Wow.

00:26:05.910 --> 00:26:06.770
Seven hundred rides.

00:26:07.171 --> 00:26:07.570
And I'm like,

00:26:07.871 --> 00:26:08.932
I don't want to do the math because

00:26:08.951 --> 00:26:10.031
I've had the bike for a couple of

00:26:10.051 --> 00:26:10.231
years.

00:26:10.251 --> 00:26:11.192
I'm like, I don't know.

00:26:11.532 --> 00:26:13.594
Is that a lot like or or is

00:26:13.634 --> 00:26:14.674
it motivational the other way?

00:26:14.714 --> 00:26:15.734
Like, hey, that's greater.

00:26:16.035 --> 00:26:17.375
Hey, you've had the bike for five years.

00:26:17.435 --> 00:26:19.076
Seven hundred is not that much lard ass.

00:26:19.096 --> 00:26:20.237
Why don't you start pedaling more?

00:26:21.758 --> 00:26:23.098
But I guess you decide.

00:26:23.239 --> 00:26:23.539
I don't know.

00:26:24.680 --> 00:26:27.702
If one of our biggest things is,

00:26:28.242 --> 00:26:29.565
and I hate using the term too because

00:26:29.585 --> 00:26:30.464
I've heard enough people talk about

00:26:30.505 --> 00:26:31.346
patient compliance,

00:26:31.766 --> 00:26:33.208
but our goal is behavior change.

00:26:33.228 --> 00:26:34.449
That's really what this is.

00:26:34.848 --> 00:26:36.911
Why wouldn't we be taking and using all

00:26:36.951 --> 00:26:38.152
the tools at our disposal?

00:26:38.352 --> 00:26:39.413
This feels like a layup.

00:26:40.474 --> 00:26:42.096
So I think what it is,

00:26:42.477 --> 00:26:44.699
you've got EMRs that kind of run the

00:26:44.719 --> 00:26:44.979
show.

00:26:45.720 --> 00:26:47.942
And they've been so focused on,

00:26:48.342 --> 00:26:50.044
and I think they've done a good job

00:26:50.683 --> 00:26:52.625
on backend operations,

00:26:52.865 --> 00:26:55.008
billing and collections and invoicing.

00:26:55.669 --> 00:26:56.548
Yeah, so like...

00:26:57.731 --> 00:26:58.173
I still,

00:26:58.593 --> 00:27:00.734
I put that post up about what EMR

00:27:00.755 --> 00:27:02.696
allows me to take a before and after

00:27:02.737 --> 00:27:05.259
picture and import it into the system and

00:27:05.278 --> 00:27:08.080
bringing out onto an evaluation report,

00:27:08.121 --> 00:27:09.321
progress report, whatever.

00:27:09.843 --> 00:27:10.103
You know,

00:27:10.123 --> 00:27:12.565
the closest thing I got was JNAP allows

00:27:12.924 --> 00:27:14.787
somebody to take a picture of the patient,

00:27:15.247 --> 00:27:17.749
which is helpful because you don't realize

00:27:17.829 --> 00:27:19.151
I've got a small practice.

00:27:19.211 --> 00:27:20.872
We probably don't have, I don't know,

00:27:20.912 --> 00:27:23.013
twenty or thirty active patients at any

00:27:23.034 --> 00:27:25.215
given time, maybe a little bit more.

00:27:25.979 --> 00:27:27.401
I still have to go in,

00:27:27.901 --> 00:27:30.063
open the EMR, go to documents,

00:27:30.124 --> 00:27:32.665
find the patient's driver's license to see

00:27:33.166 --> 00:27:34.167
who is this person.

00:27:34.188 --> 00:27:36.450
Like I forgot who this person was by

00:27:36.529 --> 00:27:36.851
name.

00:27:37.391 --> 00:27:39.032
I have to see their picture and I

00:27:39.053 --> 00:27:41.234
have to go three clicks deep before I

00:27:41.256 --> 00:27:42.457
get to the driver's license.

00:27:42.876 --> 00:27:44.317
So it's one of those things where it's

00:27:44.337 --> 00:27:46.138
like every fitness center,

00:27:46.179 --> 00:27:47.778
if I go to Planet Fitness for ten

00:27:47.799 --> 00:27:50.260
bucks, they probably have my photo there.

00:27:50.840 --> 00:27:52.362
Like these are the little things.

00:27:52.382 --> 00:27:54.143
So EMRs are focused on something

00:27:54.202 --> 00:27:54.663
different.

00:27:54.682 --> 00:27:55.202
Yeah.

00:27:55.222 --> 00:27:57.663
They're not focused on patient retention,

00:27:57.703 --> 00:27:58.845
patient experience,

00:27:58.865 --> 00:28:00.665
like making it a better service.

00:28:00.786 --> 00:28:01.006
Could be.

00:28:02.205 --> 00:28:04.386
That's where I think there's a huge gap

00:28:04.406 --> 00:28:05.028
in the market.

00:28:05.528 --> 00:28:07.729
And one of the things like my map,

00:28:07.749 --> 00:28:10.131
my run, it's an under armor,

00:28:10.171 --> 00:28:11.230
but I think they just sold.

00:28:11.612 --> 00:28:11.872
Yeah.

00:28:11.892 --> 00:28:13.212
They send me a weekly report.

00:28:13.292 --> 00:28:15.614
Hey, you ran twenty three miles this week,

00:28:15.634 --> 00:28:16.354
you know, whatever.

00:28:16.394 --> 00:28:19.615
Like that little weekly report keeps them

00:28:19.695 --> 00:28:20.517
front of mind.

00:28:20.616 --> 00:28:22.478
And it's something that I enjoy seeing.

00:28:22.798 --> 00:28:22.917
Yep.

00:28:23.378 --> 00:28:23.519
Yeah.

00:28:24.458 --> 00:28:26.398
um ben was saying his uber driver gets

00:28:26.439 --> 00:28:29.160
badges they i mean like companies for

00:28:29.220 --> 00:28:32.040
money are doing this that's when you know

00:28:32.060 --> 00:28:34.842
it's important um mcdonald's used to do

00:28:34.862 --> 00:28:36.122
this do you remember this on their

00:28:36.163 --> 00:28:38.063
billboards on their signs on their golden

00:28:38.123 --> 00:28:41.785
arches it would be like ten million served

00:28:42.384 --> 00:28:43.744
and then it was like a billion served

00:28:43.785 --> 00:28:44.806
and i think it just ran out of

00:28:44.945 --> 00:28:46.026
numbers and they were like we're just

00:28:46.046 --> 00:28:47.547
gonna take this off but that's like a

00:28:47.606 --> 00:28:49.307
weird like huh do you guys know what

00:28:49.428 --> 00:28:50.248
smurl is

00:28:51.246 --> 00:28:52.786
Now, I want one of these,

00:28:52.826 --> 00:28:54.307
but I'm and I would I would say

00:28:54.346 --> 00:28:54.747
to someone,

00:28:54.787 --> 00:28:56.646
if you have a brick and mortar PT

00:28:56.686 --> 00:28:58.728
clinic, Tony, that you were like,

00:28:58.928 --> 00:29:01.307
we we think social is a strategy.

00:29:01.327 --> 00:29:03.209
We think organic social is a strategy.

00:29:04.148 --> 00:29:05.489
Then this is for you.

00:29:05.509 --> 00:29:07.009
Let me bring it up on the counter.

00:29:08.009 --> 00:29:08.369
Yeah.

00:29:08.470 --> 00:29:08.730
Yeah.

00:29:09.390 --> 00:29:10.349
Stupidly simple.

00:29:10.410 --> 00:29:11.330
And it's three hundred bucks.

00:29:11.750 --> 00:29:12.951
So what you do is you get this.

00:29:13.290 --> 00:29:14.131
Is this on the screen yet?

00:29:14.230 --> 00:29:14.451
No.

00:29:14.471 --> 00:29:15.131
Did I not bring it?

00:29:15.152 --> 00:29:15.531
Not yet.

00:29:15.852 --> 00:29:16.172
There we go.

00:29:16.531 --> 00:29:16.711
Hold on.

00:29:17.412 --> 00:29:17.711
There we go.

00:29:17.832 --> 00:29:18.053
Yeah.

00:29:18.093 --> 00:29:20.034
You bring it on screen and it's this

00:29:20.094 --> 00:29:21.755
wooden box that sits there and it's the

00:29:21.875 --> 00:29:24.557
old school like train station.

00:29:25.377 --> 00:29:25.617
Right.

00:29:25.657 --> 00:29:27.420
The flicky counter to say stuff.

00:29:28.180 --> 00:29:29.280
And you just say, like,

00:29:29.320 --> 00:29:31.643
here's my account at, you know,

00:29:31.682 --> 00:29:32.703
concierge pain relief.

00:29:32.763 --> 00:29:35.185
If Dave had a brick and mortar and

00:29:35.205 --> 00:29:36.307
it's behind the front desk,

00:29:36.686 --> 00:29:37.627
subtly sitting there.

00:29:38.737 --> 00:29:39.857
And you're kind of like,

00:29:40.337 --> 00:29:42.138
I kind of got to know if it's

00:29:42.179 --> 00:29:42.759
going to do it.

00:29:42.799 --> 00:29:44.000
Is it going to do it right now?

00:29:44.019 --> 00:29:45.740
Or is it updated at the end of

00:29:45.760 --> 00:29:46.102
the day?

00:29:46.142 --> 00:29:47.623
And you're like, try it out.

00:29:48.442 --> 00:29:49.624
That's what I would try my front desk

00:29:49.644 --> 00:29:49.844
staff.

00:29:50.084 --> 00:29:50.884
Never answer them.

00:29:50.924 --> 00:29:52.005
Just go try it out.

00:29:52.266 --> 00:29:53.685
Because you could see someone like,

00:29:54.007 --> 00:29:56.307
follow, unfollow, follow.

00:29:56.587 --> 00:29:57.128
That's what I would do.

00:29:57.249 --> 00:29:58.429
Unfollow, follow, unfollow.

00:29:58.469 --> 00:29:59.809
Just to watch it go flick, flick, flick,

00:29:59.829 --> 00:30:00.070
flick.

00:30:00.310 --> 00:30:00.971
Because I'm an idiot.

00:30:01.411 --> 00:30:01.932
But yeah.

00:30:03.347 --> 00:30:05.229
We did this in radio.

00:30:05.348 --> 00:30:07.789
We stole something like this in radio.

00:30:08.470 --> 00:30:10.590
When digital billboards first came out,

00:30:11.092 --> 00:30:11.832
we were given,

00:30:12.211 --> 00:30:13.353
this is what happened a lot in radio.

00:30:13.393 --> 00:30:14.333
You were given like, hey,

00:30:14.393 --> 00:30:15.733
you've got the ability to send text

00:30:15.753 --> 00:30:16.134
messages.

00:30:16.673 --> 00:30:19.135
Figure out how to use that and don't

00:30:19.155 --> 00:30:20.736
make it stupid and don't make people

00:30:20.776 --> 00:30:21.135
pissed off.

00:30:21.676 --> 00:30:22.336
I was given,

00:30:22.396 --> 00:30:23.478
when digital billboards came out,

00:30:23.498 --> 00:30:24.218
we did trade.

00:30:24.478 --> 00:30:26.259
So the billboard company got free radio

00:30:26.278 --> 00:30:27.960
commercials to whatever giveaway and we

00:30:28.000 --> 00:30:29.941
got ad space on digital billboards.

00:30:30.441 --> 00:30:30.721
So I was like,

00:30:30.760 --> 00:30:31.300
what the hell am I gonna do?

00:30:31.320 --> 00:30:32.402
I'm a radio station.

00:30:32.821 --> 00:30:34.442
So I talked to my engineer and I

00:30:34.462 --> 00:30:35.663
was like, is this possible?

00:30:35.743 --> 00:30:36.964
And this is like, you know,

00:30:38.506 --> 00:30:40.227
we had digital data that would go to

00:30:40.247 --> 00:30:43.630
your car radio to tell you what song

00:30:43.650 --> 00:30:44.009
was playing.

00:30:44.029 --> 00:30:45.790
It would just scroll that digital

00:30:45.911 --> 00:30:47.051
information needed to be embedded.

00:30:47.071 --> 00:30:48.232
I was like, could we do that?

00:30:48.854 --> 00:30:49.894
And he goes, hang on.

00:30:50.355 --> 00:30:51.615
And he came back to the billboard people

00:30:51.635 --> 00:30:52.296
and they go, yes.

00:30:52.635 --> 00:30:53.836
So you'd be driving on interstate eighty

00:30:53.957 --> 00:30:55.979
one and it'd be like ninety seven nine

00:30:56.118 --> 00:30:57.440
X is playing Nickelback.

00:30:57.779 --> 00:30:58.480
How you remind me?

00:30:59.240 --> 00:31:00.481
And people are like, why is that cool?

00:31:00.521 --> 00:31:00.981
And I'm like,

00:31:01.363 --> 00:31:02.042
you got to turn it on.

00:31:02.063 --> 00:31:03.003
Just say, is it right?

00:31:03.423 --> 00:31:04.045
Is it accurate?

00:31:04.065 --> 00:31:04.765
Does that work?

00:31:04.805 --> 00:31:06.326
Or is that just a random scrolling thing?

00:31:06.866 --> 00:31:07.086
Right?

00:31:07.366 --> 00:31:08.887
Or, hey, freaking love this song.

00:31:09.208 --> 00:31:10.409
Or, I freaking hate that song.

00:31:10.509 --> 00:31:10.890
I don't know.

00:31:10.930 --> 00:31:13.010
But like, it's itchy.

00:31:13.030 --> 00:31:13.471
You know what I mean?

00:31:13.491 --> 00:31:14.813
You got to scratch that itch.

00:31:15.292 --> 00:31:15.792
So I feel like...

00:31:17.034 --> 00:31:19.718
i love what ben said here uh or

00:31:19.778 --> 00:31:22.101
therapist for example a thousand rotator

00:31:22.121 --> 00:31:24.824
cuff patients yeah i mean imagine

00:31:24.844 --> 00:31:27.887
accumulating for a therapist we talk about

00:31:27.948 --> 00:31:30.191
burnout we talk about motivation we talk

00:31:30.211 --> 00:31:31.731
about all that stuff for therapists

00:31:32.272 --> 00:31:32.553
Like,

00:31:32.692 --> 00:31:34.534
why aren't we applying these strategies

00:31:34.614 --> 00:31:35.513
for the staff?

00:31:35.554 --> 00:31:39.035
So how many total degrees of range of

00:31:39.095 --> 00:31:40.915
motion have you increased over the

00:31:40.976 --> 00:31:42.115
lifetime of your career?

00:31:42.635 --> 00:31:44.656
How many pounds of total weight have you

00:31:44.696 --> 00:31:46.836
had patients lift over the lifetime of

00:31:46.876 --> 00:31:47.438
your career?

00:31:47.678 --> 00:31:49.718
Like these things, of course,

00:31:49.738 --> 00:31:52.159
you go down how many units generated.

00:31:53.358 --> 00:31:55.259
But these are things that I think would

00:31:55.359 --> 00:31:58.461
potentially keep a therapist motivated.

00:31:59.500 --> 00:32:01.702
uh the red cross does this although i

00:32:01.722 --> 00:32:04.505
don't think they do it well enough uh

00:32:04.525 --> 00:32:06.726
i'm in the gallery yeah i mean like

00:32:06.746 --> 00:32:09.288
the several gallon club or whatever we did

00:32:09.307 --> 00:32:11.048
a promotion with the red cross the red

00:32:11.068 --> 00:32:12.710
cross was like everybody at the radio

00:32:12.730 --> 00:32:14.010
station had to pick a charity and mine

00:32:14.050 --> 00:32:16.692
was the red cross for some reason um

00:32:17.472 --> 00:32:19.473
and we would do disaster relief money and

00:32:19.493 --> 00:32:21.796
then blood and then we would partner with

00:32:22.375 --> 00:32:23.977
uh craft beer was really coming on the

00:32:24.017 --> 00:32:24.238
scene

00:32:25.050 --> 00:32:27.612
So pint for a pint to the point

00:32:27.652 --> 00:32:29.252
where the Red Cross had to be like,

00:32:29.353 --> 00:32:31.032
you have to put it like, you can't,

00:32:31.053 --> 00:32:32.074
you have to put a date.

00:32:32.394 --> 00:32:34.074
This is good seven days later because

00:32:34.295 --> 00:32:36.694
fricking nitwits are donating blood and

00:32:36.714 --> 00:32:37.875
then running the brewery.

00:32:38.236 --> 00:32:38.895
So we had to be like,

00:32:38.915 --> 00:32:40.977
this is good, but it's a week later.

00:32:41.416 --> 00:32:43.258
And then we partnered with like ice cream,

00:32:44.117 --> 00:32:45.659
like local dairies that made ice cream

00:32:45.699 --> 00:32:46.538
pint for a pint.

00:32:47.400 --> 00:32:49.339
It's just about spinning and making the

00:32:49.420 --> 00:32:50.280
invisible visible.

00:32:51.260 --> 00:32:52.381
And I think badges do that.

00:32:52.540 --> 00:32:53.281
I still think,

00:32:54.492 --> 00:32:57.134
that idea of surprise and delight when I

00:32:57.174 --> 00:32:58.674
got that Century Club t-shirt.

00:32:58.694 --> 00:32:59.336
Because by the way,

00:32:59.976 --> 00:33:01.317
it was about me on the front.

00:33:01.416 --> 00:33:03.057
There was no logo for Peloton except on

00:33:03.077 --> 00:33:03.738
the sleeve.

00:33:03.817 --> 00:33:05.239
And I was like, yep, I'm the hero.

00:33:05.638 --> 00:33:06.798
They're the guide.

00:33:07.220 --> 00:33:09.601
Ask me about my Century Club t-shirt,

00:33:09.641 --> 00:33:10.040
guys.

00:33:10.060 --> 00:33:10.320
Like,

00:33:10.361 --> 00:33:12.041
that's what I'm wearing this so you ask

00:33:12.061 --> 00:33:12.481
me about it.

00:33:12.501 --> 00:33:13.803
But if we know people are big,

00:33:13.823 --> 00:33:15.644
dumb animals, myself very much included,

00:33:15.703 --> 00:33:16.423
why aren't we doing more?

00:33:17.285 --> 00:33:18.705
I think, spoiler alert, we should be.

00:33:19.006 --> 00:33:19.185
All right,

00:33:19.205 --> 00:33:19.925
what do you guys want to talk about

00:33:19.965 --> 00:33:20.086
next?

00:33:20.105 --> 00:33:21.307
You want to talk about this cruise?

00:33:22.785 --> 00:33:23.704
Sure.

00:33:23.724 --> 00:33:24.265
All right.

00:33:24.285 --> 00:33:24.704
So, Dave,

00:33:24.744 --> 00:33:29.125
this is your story that you or the

00:33:29.145 --> 00:33:29.705
thing that you shared.

00:33:29.726 --> 00:33:30.567
Do you remember what I'm talking about?

00:33:31.906 --> 00:33:33.527
Yes, there was a Parkinson's cruise.

00:33:33.606 --> 00:33:34.708
I know we talked about it before.

00:33:34.748 --> 00:33:35.887
We don't need to go too deep into

00:33:35.948 --> 00:33:38.407
it because we had mentioned different

00:33:38.448 --> 00:33:39.669
types of events.

00:33:39.729 --> 00:33:40.429
It could be cruises.

00:33:40.489 --> 00:33:42.648
It could be kind of like condition

00:33:42.689 --> 00:33:43.048
specific.

00:33:43.108 --> 00:33:45.009
I saw this on I think I was

00:33:45.069 --> 00:33:45.890
targeted on.

00:33:47.239 --> 00:33:47.799
I don't know if it was,

00:33:47.880 --> 00:33:48.680
I don't think it was an ad,

00:33:48.700 --> 00:33:49.661
but I don't know.

00:33:50.382 --> 00:33:51.803
Maybe some other therapist was sharing it.

00:33:51.823 --> 00:33:52.522
I'm not really sure,

00:33:52.563 --> 00:33:55.365
but the pricing is very transparent.

00:33:55.885 --> 00:33:55.986
Yep.

00:33:56.205 --> 00:33:56.906
And what, yeah,

00:33:57.086 --> 00:33:58.248
what you're highlighting is kind of like

00:33:58.288 --> 00:33:59.528
the things that they get and, you know,

00:33:59.568 --> 00:34:00.190
just some of the,

00:34:00.849 --> 00:34:02.070
and maybe it's not formal physical

00:34:02.111 --> 00:34:02.431
therapy.

00:34:02.471 --> 00:34:03.251
It might be wellness.

00:34:03.291 --> 00:34:05.253
It might be, you know, whatever,

00:34:06.835 --> 00:34:09.336
whatever like version of like boxing or,

00:34:09.817 --> 00:34:11.579
you know, rocksteady boxing or, you know,

00:34:11.619 --> 00:34:13.539
whatever type of movements and all that.

00:34:14.380 --> 00:34:18.123
But it does post the pricing as the

00:34:18.143 --> 00:34:20.465
cheapest is if you have a room on

00:34:20.485 --> 00:34:22.507
the cruise that's like on the inner part,

00:34:22.547 --> 00:34:27.670
so meaning like no windows or some windows

00:34:27.911 --> 00:34:29.992
and you have a better view.

00:34:30.512 --> 00:34:31.934
Divide that by two because that's for two

00:34:31.954 --> 00:34:32.655
people, it's saying.

00:34:32.695 --> 00:34:33.375
So that's, you know,

00:34:33.414 --> 00:34:35.396
it's twelve hundred bucks a pop.

00:34:36.570 --> 00:34:38.092
it's not bad and then of course it's

00:34:38.291 --> 00:34:39.592
a little more expensive it's like it's

00:34:39.612 --> 00:34:41.054
like two x or something for like a

00:34:41.173 --> 00:34:43.335
veranda which is a little bit more of

00:34:43.356 --> 00:34:46.617
an up up upsell or another offer but

00:34:46.677 --> 00:34:48.980
i love the different pricing i love that

00:34:49.000 --> 00:34:51.561
they're mixing in wellness and some other

00:34:51.621 --> 00:34:54.443
options for folks that are that are living

00:34:54.463 --> 00:34:56.724
with parkinson's and like you said the

00:34:56.744 --> 00:34:58.346
spouse can come if they have a spouse

00:34:58.387 --> 00:34:59.686
assuming they still have a spouse and if

00:34:59.746 --> 00:35:02.650
not maybe there's some you know maybe it's

00:35:02.670 --> 00:35:04.110
half or maybe some discounted price or

00:35:04.130 --> 00:35:05.572
something if you were coming solo but

00:35:06.773 --> 00:35:07.393
I think it's genius.

00:35:07.413 --> 00:35:08.353
We talked about it before,

00:35:08.775 --> 00:35:10.617
but here's the thing.

00:35:11.056 --> 00:35:11.757
Other companies,

00:35:11.818 --> 00:35:14.039
other people are doing this stuff.

00:35:14.059 --> 00:35:15.842
This literally could be...

00:35:15.882 --> 00:35:18.284
I don't know how much... Yeah, exactly.

00:35:18.324 --> 00:35:21.268
I don't know how much money and

00:35:21.307 --> 00:35:23.510
organization and all that a physical

00:35:23.530 --> 00:35:25.192
therapy practice would need to have.

00:35:25.391 --> 00:35:26.193
Maybe you could pull...

00:35:27.105 --> 00:35:28.326
multiple physical therapy practices

00:35:28.346 --> 00:35:29.445
together that are colleagues and,

00:35:29.905 --> 00:35:31.746
you know, do this type of an offer.

00:35:31.786 --> 00:35:33.987
But, um, yeah, I mean, I just,

00:35:34.007 --> 00:35:34.987
I just thought it was interesting and

00:35:35.007 --> 00:35:35.469
caught my eye.

00:35:35.489 --> 00:35:36.548
I wanted to share it with you guys.

00:35:36.708 --> 00:35:38.489
And so if you have any thoughts.

00:35:39.050 --> 00:35:41.010
So cruise lines, I didn't know about this,

00:35:41.050 --> 00:35:42.110
but when I was in radio,

00:35:42.751 --> 00:35:44.172
it helped me come into a lot of

00:35:44.211 --> 00:35:46.313
other industries when you're, um,

00:35:47.373 --> 00:35:48.713
there's a lot of cruise lines and people

00:35:48.753 --> 00:35:50.275
like someone just owns a ship.

00:35:51.625 --> 00:35:52.684
and they've got a boat out.

00:35:52.704 --> 00:35:53.766
It's like owning a limo.

00:35:53.826 --> 00:35:54.766
It's like, it's really cool,

00:35:54.806 --> 00:35:55.867
except if you have no one to drive

00:35:55.907 --> 00:35:58.306
around, it's just a big annoying thing.

00:35:58.807 --> 00:36:00.967
So we would, Coors Light or Bud Light,

00:36:01.027 --> 00:36:03.289
they would rent out like this cruise ship

00:36:03.349 --> 00:36:03.789
company.

00:36:03.889 --> 00:36:05.070
Like they weren't huge,

00:36:05.130 --> 00:36:06.469
like Viking or whatever.

00:36:07.110 --> 00:36:08.090
And they'd be like, okay,

00:36:08.971 --> 00:36:10.231
Bud Light would run out these cruise ships

00:36:10.271 --> 00:36:12.452
for like three days and then they'd go

00:36:12.512 --> 00:36:13.891
around to all the radio stations they

00:36:13.911 --> 00:36:17.052
bought ads with nationally and do a month

00:36:17.092 --> 00:36:17.833
long contest,

00:36:17.853 --> 00:36:19.932
getting a month of attention on every one

00:36:19.972 --> 00:36:21.793
of these radio stations to win your way

00:36:21.954 --> 00:36:24.393
on the Dave Matthews cruise to nowhere,

00:36:24.454 --> 00:36:24.914
whatever.

00:36:25.494 --> 00:36:26.574
And it literally would be like you'd get

00:36:26.635 --> 00:36:28.394
on in Florida and you'd cruise to some

00:36:28.494 --> 00:36:29.454
island, private island.

00:36:29.474 --> 00:36:30.876
I don't know whether like there'd be like

00:36:30.896 --> 00:36:31.315
a band.

00:36:32.195 --> 00:36:33.476
so like that wouldn't make sense if you

00:36:33.496 --> 00:36:34.677
were doing it in one market but they

00:36:34.697 --> 00:36:37.018
would do it nationally what i'm getting at

00:36:37.119 --> 00:36:39.199
is cruise ships are for rent and you

00:36:39.219 --> 00:36:41.161
can sit down and do the math so

00:36:41.201 --> 00:36:44.402
if you were like apta neuro could you

00:36:44.463 --> 00:36:47.304
imagine how would you fund your cruise

00:36:47.364 --> 00:36:49.306
it's like well number one get all your

00:36:49.346 --> 00:36:50.527
members or get a lot of members to

00:36:50.567 --> 00:36:50.786
come

00:36:51.929 --> 00:36:53.610
you're going to fill the other half of

00:36:53.630 --> 00:36:55.210
the boat or eighty percent of the boat

00:36:55.871 --> 00:36:57.050
with people who need your help.

00:36:57.811 --> 00:36:58.831
So each of you is going to teach

00:36:58.871 --> 00:37:00.391
two classes a week or whatever.

00:37:01.213 --> 00:37:02.233
And then while you're on the boat,

00:37:02.273 --> 00:37:03.112
teach CEUs.

00:37:03.713 --> 00:37:04.494
So by the time you get off the

00:37:04.514 --> 00:37:04.733
boat,

00:37:05.454 --> 00:37:08.255
your cruise is free or the section made

00:37:08.315 --> 00:37:08.615
money.

00:37:09.376 --> 00:37:11.036
You learned something because you brought

00:37:11.297 --> 00:37:13.418
CEU instructors at night and you taught a

00:37:13.458 --> 00:37:15.418
few classes because you're kidding me.

00:37:15.697 --> 00:37:16.438
A neuro instructor.

00:37:17.369 --> 00:37:18.509
PT is going to be on a cruise

00:37:18.528 --> 00:37:19.349
with a bunch of people with Parkinson's

00:37:19.369 --> 00:37:21.369
disease and not want to teach a class.

00:37:21.949 --> 00:37:23.110
You'd have to keep that person.

00:37:23.590 --> 00:37:24.670
You'd have to cage that person.

00:37:25.391 --> 00:37:26.550
You would not have to ask that person

00:37:26.990 --> 00:37:28.632
twice to teach a class or to do

00:37:28.672 --> 00:37:28.992
something.

00:37:29.251 --> 00:37:29.911
And how great.

00:37:30.271 --> 00:37:32.233
Now all the other neuro PTs are watching

00:37:32.253 --> 00:37:34.733
what this person's doing and watch what,

00:37:34.932 --> 00:37:35.693
Oh, I see.

00:37:36.114 --> 00:37:36.574
Oh, cool.

00:37:36.614 --> 00:37:37.813
My class is on Thursday.

00:37:38.653 --> 00:37:39.233
And I'm telling you,

00:37:39.273 --> 00:37:40.755
look at the prices for two grand a

00:37:40.795 --> 00:37:41.175
cabin.

00:37:42.096 --> 00:37:44.677
Dude, and if you want to be sneaky,

00:37:44.958 --> 00:37:46.559
when the CEUs are on the boat,

00:37:46.998 --> 00:37:48.760
now you can use your CEU budget from

00:37:48.800 --> 00:37:50.581
your hospital job or whatever job,

00:37:51.001 --> 00:37:52.322
and you're just going to cruise out of

00:37:52.382 --> 00:37:52.503
it.

00:37:53.204 --> 00:37:53.724
What?

00:37:53.983 --> 00:37:56.146
Did we just invent a scam that's actually

00:37:56.166 --> 00:37:56.746
not a scam?

00:37:56.786 --> 00:37:57.706
It's a good scam?

00:37:57.927 --> 00:37:58.626
I think we did.

00:37:58.887 --> 00:37:59.568
You're welcome.

00:38:00.047 --> 00:38:01.009
I'll send you your invoice.

00:38:02.246 --> 00:38:03.467
Feels like a win.

00:38:03.588 --> 00:38:04.148
It does.

00:38:04.208 --> 00:38:05.190
It's a no-brainer,

00:38:05.250 --> 00:38:07.032
especially for people who love cruises.

00:38:07.512 --> 00:38:09.333
We did a bunch of cruises before we

00:38:09.353 --> 00:38:10.074
had kids.

00:38:10.135 --> 00:38:12.077
We'll do cruises again in the future.

00:38:12.617 --> 00:38:13.697
It was awesome.

00:38:13.737 --> 00:38:15.360
Just don't do a cruise for vestibular

00:38:15.380 --> 00:38:15.760
patients.

00:38:15.820 --> 00:38:16.521
Bad idea.

00:38:17.041 --> 00:38:17.501
Hey, man,

00:38:18.543 --> 00:38:20.043
way to rain on my good idea.

00:38:20.063 --> 00:38:22.507
But yes, I think Helena, Esmond,

00:38:22.527 --> 00:38:23.927
and Patrick would be like, yeah,

00:38:23.947 --> 00:38:26.610
a cruise might not be –

00:38:24.989 --> 00:38:25.789
Let's do it very,

00:38:25.829 --> 00:38:26.969
we'll do it on the salt flats.

00:38:27.010 --> 00:38:28.231
Very flat.

00:38:28.271 --> 00:38:30.793
Maybe it's the perfect demographic.

00:38:30.813 --> 00:38:31.992
Maybe it's the best idea.

00:38:32.012 --> 00:38:32.634
I don't know.

00:38:32.653 --> 00:38:34.494
To movement and the water.

00:38:34.894 --> 00:38:35.494
Yeah, I don't know.

00:38:35.534 --> 00:38:36.896
Maybe it's, I don't know.

00:38:37.757 --> 00:38:39.757
Everybody has the goggles on and you can

00:38:39.777 --> 00:38:41.679
assess them while they're on the cruise.

00:38:42.059 --> 00:38:44.581
Have you guys seen those nightclubs with

00:38:44.601 --> 00:38:46.161
the headphones where nobody?

00:38:46.641 --> 00:38:47.382
The silent disco?

00:38:47.702 --> 00:38:48.543
Yeah.

00:38:48.563 --> 00:38:49.563
I've been to one of those.

00:38:49.664 --> 00:38:50.804
It's odd.

00:38:51.735 --> 00:38:53.335
But then you forget and you're just sort

00:38:53.376 --> 00:38:53.916
of in the moment.

00:38:53.936 --> 00:38:54.356
Oh,

00:38:54.496 --> 00:38:55.876
one thing I wanted to talk about just

00:38:55.896 --> 00:38:56.237
real quick.

00:38:56.416 --> 00:38:58.157
So there's a company called Cvent.

00:38:58.697 --> 00:38:59.197
Essentially,

00:38:59.237 --> 00:39:02.478
it's like the HubSpot of like event stuff,

00:39:02.958 --> 00:39:04.559
like checking anything you need for like

00:39:05.099 --> 00:39:05.519
an event.

00:39:05.880 --> 00:39:07.121
They are the Cadillac of.

00:39:07.981 --> 00:39:09.782
I went to an event and I had

00:39:09.802 --> 00:39:11.541
a big QR code on my stupid.

00:39:11.663 --> 00:39:13.003
I hate wearing the lanyards with your

00:39:13.143 --> 00:39:13.782
thing around your neck,

00:39:13.822 --> 00:39:14.844
but you're supposed to wear them whenever

00:39:14.864 --> 00:39:15.543
you go to conferences.

00:39:15.963 --> 00:39:17.784
Huge QR code on both sides.

00:39:18.875 --> 00:39:20.918
As you walked into the conference,

00:39:20.938 --> 00:39:21.639
there was, of course,

00:39:21.679 --> 00:39:23.942
like the balloon arch or welcome to

00:39:24.322 --> 00:39:24.643
whatever.

00:39:25.666 --> 00:39:28.929
whatever con, and you didn't know it,

00:39:28.949 --> 00:39:31.411
but your QR code was just being scanned

00:39:31.431 --> 00:39:32.472
from a hundred different directions.

00:39:32.831 --> 00:39:34.393
So when I hit the balloon arch,

00:39:34.434 --> 00:39:36.315
the screens were like, welcome, Jimmy,

00:39:36.355 --> 00:39:37.016
glad to see you.

00:39:37.115 --> 00:39:38.177
My picture popped up.

00:39:39.018 --> 00:39:40.838
You're telling me now we can't just do

00:39:40.858 --> 00:39:41.920
that with facial recognition.

00:39:42.320 --> 00:39:42.800
Bullshit.

00:39:43.161 --> 00:39:43.581
Bullshit.

00:39:43.922 --> 00:39:45.083
If you walked into your clinic,

00:39:45.402 --> 00:39:46.945
that person's information's already on

00:39:46.985 --> 00:39:47.385
file.

00:39:47.985 --> 00:39:49.166
You don't think that person,

00:39:49.206 --> 00:39:49.967
what's your name again?

00:39:49.987 --> 00:39:50.126
No.

00:39:50.887 --> 00:39:51.708
Three years from now,

00:39:51.768 --> 00:39:53.010
that's not going to be a thing, right?

00:39:53.050 --> 00:39:55.411
You're just going to scan someone's face,

00:39:55.692 --> 00:39:56.092
correct?

00:39:56.853 --> 00:39:59.795
Two years from now.

00:39:59.914 --> 00:40:00.255
All right.

00:40:00.275 --> 00:40:01.315
So let's talk about – Tony,

00:40:01.335 --> 00:40:03.657
you had a post that I believe I

00:40:03.717 --> 00:40:06.079
commented, mmm, spicy.

00:40:07.081 --> 00:40:08.061
You asked the question,

00:40:08.081 --> 00:40:10.563
and I love the responses because they are

00:40:10.784 --> 00:40:11.583
so predictable.

00:40:11.945 --> 00:40:14.146
Well, so here's the prompt,

00:40:14.166 --> 00:40:15.106
and you correct me if I'm wrong.

00:40:15.847 --> 00:40:18.409
Is the physical therapy in your community

00:40:19.010 --> 00:40:21.131
worth –

00:40:20.335 --> 00:40:21.699
more or less than i think you said

00:40:21.719 --> 00:40:22.940
a hundred dollars or a hundred and fifty

00:40:22.981 --> 00:40:24.985
dollars and i love the comment it's like

00:40:25.125 --> 00:40:27.789
well what i'm doing is but most of

00:40:27.889 --> 00:40:30.815
it isn't i love that response because i

00:40:30.875 --> 00:40:32.257
look for it there's always that one

00:40:33.472 --> 00:40:34.833
And so I've shared it before.

00:40:34.932 --> 00:40:35.574
It's like, okay,

00:40:35.594 --> 00:40:37.355
everybody wants higher reimbursement.

00:40:37.414 --> 00:40:39.217
Everybody wants insurance companies pay

00:40:39.257 --> 00:40:39.536
more.

00:40:40.378 --> 00:40:43.039
And I would absolutely agree that people

00:40:43.119 --> 00:40:45.661
reading my post are worth more than

00:40:45.702 --> 00:40:47.023
they're getting paid by insurance

00:40:47.063 --> 00:40:47.362
companies.

00:40:47.382 --> 00:40:48.324
But the question is,

00:40:48.844 --> 00:40:50.766
is everybody worth more?

00:40:51.266 --> 00:40:53.927
Is even the majority of clinicians worth

00:40:53.987 --> 00:40:54.208
more?

00:40:54.307 --> 00:40:54.548
You know,

00:40:54.588 --> 00:40:57.010
if I went into a thousand clinics today

00:40:57.791 --> 00:40:58.751
across the country,

00:40:58.791 --> 00:41:00.012
across different settings,

00:41:00.052 --> 00:41:02.193
skilled nursing, inpatient, outpatient,

00:41:02.235 --> 00:41:02.675
whatever,

00:41:03.820 --> 00:41:06.762
is what the patient is actually receiving

00:41:07.282 --> 00:41:09.284
worth what we're being paid now,

00:41:09.324 --> 00:41:10.967
a hundred dollars an hour on average,

00:41:11.668 --> 00:41:14.369
worth less, worth more, you know?

00:41:14.409 --> 00:41:14.751
And so

00:41:16.092 --> 00:41:17.193
And this was a response.

00:41:17.472 --> 00:41:18.873
I don't know if it was you or

00:41:18.934 --> 00:41:19.594
somebody else.

00:41:19.614 --> 00:41:20.454
I think it was you.

00:41:20.815 --> 00:41:21.894
No, it was Joey Albert.

00:41:21.914 --> 00:41:24.516
And he said, what should APTA be doing?

00:41:24.577 --> 00:41:26.797
What should APTA's primary focus be?

00:41:27.358 --> 00:41:29.860
A bunch of people said more reimbursement.

00:41:30.300 --> 00:41:31.800
But my thing is, look,

00:41:31.840 --> 00:41:33.822
we're asking taxpayers.

00:41:34.242 --> 00:41:35.882
to pay for this service?

00:41:36.384 --> 00:41:38.525
Is the service they're getting right now

00:41:38.686 --> 00:41:40.887
worth even what we're getting paid right

00:41:40.927 --> 00:41:41.108
now?

00:41:41.447 --> 00:41:43.188
Because every therapist I talk to,

00:41:43.610 --> 00:41:46.592
every therapist I talk to is like, man,

00:41:46.612 --> 00:41:47.972
this patient came to me and they were

00:41:47.992 --> 00:41:50.054
getting terrible therapy somewhere else.

00:41:51.436 --> 00:41:54.297
I've never heard a therapist say, yeah,

00:41:54.338 --> 00:41:56.219
they've got way better therapy down the

00:41:56.259 --> 00:41:57.601
street than they're getting from me.

00:41:58.161 --> 00:41:59.322
It's always worse.

00:41:59.992 --> 00:42:00.693
And so I'm like,

00:42:00.733 --> 00:42:01.813
so is it even worth it?

00:42:01.873 --> 00:42:02.054
Like,

00:42:02.173 --> 00:42:03.934
is it worth the twenty five dollars a

00:42:04.034 --> 00:42:06.277
unit for what people are getting?

00:42:06.516 --> 00:42:06.978
I don't know.

00:42:07.358 --> 00:42:07.797
I don't know.

00:42:08.858 --> 00:42:09.039
You know,

00:42:09.059 --> 00:42:10.400
that's the thing in the current in the

00:42:10.420 --> 00:42:12.181
current in the in the current model where

00:42:12.202 --> 00:42:14.764
there's a lot more volume and that is

00:42:14.804 --> 00:42:15.603
the world we're living in.

00:42:15.623 --> 00:42:17.545
That's been continually year after year

00:42:17.766 --> 00:42:19.367
getting crunched and squeezed and

00:42:19.387 --> 00:42:19.867
compressed.

00:42:21.500 --> 00:42:23.322
no it's not worth it in that model

00:42:23.802 --> 00:42:25.344
but that's how therapists were trained

00:42:25.364 --> 00:42:27.846
that's when therapists myself i'll talk

00:42:27.885 --> 00:42:30.108
about myself when i did i shadowed at

00:42:30.168 --> 00:42:32.789
one of the nova care locations in south

00:42:32.809 --> 00:42:34.811
philadelphia when i was in school and

00:42:34.831 --> 00:42:37.454
there was a potential job there at this

00:42:37.775 --> 00:42:39.215
not not the nova care complex where the

00:42:39.255 --> 00:42:41.297
eagles practice but there's an outpatient

00:42:41.378 --> 00:42:41.998
office nearby

00:42:42.952 --> 00:42:43.632
And I shadowed.

00:42:44.032 --> 00:42:45.114
And I was like, oh my God,

00:42:45.894 --> 00:42:46.335
no way.

00:42:46.414 --> 00:42:47.135
This is insane.

00:42:47.155 --> 00:42:49.697
Like too many patients per hour for each

00:42:49.717 --> 00:42:50.039
therapist.

00:42:50.059 --> 00:42:50.958
It was crazy.

00:42:50.978 --> 00:42:52.159
It was like a long rectangle.

00:42:52.820 --> 00:42:54.202
There's no way the therapists were...

00:42:54.382 --> 00:42:55.322
I was standing on the wall,

00:42:55.362 --> 00:42:56.164
literally shadowing.

00:42:56.704 --> 00:43:00.427
And the therapists were not with all their

00:43:00.447 --> 00:43:01.329
patients all at the same time.

00:43:01.369 --> 00:43:02.010
It's impossible.

00:43:02.530 --> 00:43:03.251
And I was like, well,

00:43:03.391 --> 00:43:05.733
so this is definitely not for me.

00:43:05.813 --> 00:43:07.414
Then I found a job that was...

00:43:08.398 --> 00:43:08.599
two,

00:43:08.639 --> 00:43:10.344
three patients booked per hour and then

00:43:10.405 --> 00:43:12.070
some cancel or no show or whatever.

00:43:12.130 --> 00:43:14.376
So it wasn't that busy all the time.

00:43:15.788 --> 00:43:17.768
So that I think has a higher value

00:43:19.070 --> 00:43:21.632
or could garner a higher value dollar

00:43:21.652 --> 00:43:23.813
amount whenever the therapist either has

00:43:23.893 --> 00:43:25.393
more time with you,

00:43:25.474 --> 00:43:26.614
and that doesn't mean hands-on,

00:43:26.655 --> 00:43:27.914
it could just be more counseling,

00:43:27.954 --> 00:43:30.476
more guidance, more feedback, cues,

00:43:30.516 --> 00:43:30.896
whatever.

00:43:31.617 --> 00:43:33.137
So to answer your question,

00:43:33.778 --> 00:43:36.641
it's the current model of like stacking

00:43:36.661 --> 00:43:37.681
and overbooking patients.

00:43:37.760 --> 00:43:38.541
Now, if there was,

00:43:40.434 --> 00:43:40.755
I don't know,

00:43:40.775 --> 00:43:43.456
if there were way more locations and way

00:43:43.478 --> 00:43:46.420
more availability for patients and the

00:43:46.460 --> 00:43:48.501
patients went in and they got more time

00:43:48.521 --> 00:43:49.161
with their therapist,

00:43:49.202 --> 00:43:50.884
then I think across the country,

00:43:50.903 --> 00:43:52.144
there could potentially be more of an

00:43:52.184 --> 00:43:55.327
argument of we're really underpaid because

00:43:55.347 --> 00:43:57.628
we're providing all this value or this

00:43:57.648 --> 00:43:58.989
guidance or these programs,

00:43:59.010 --> 00:44:00.471
these remote programs or whatever it is.

00:44:00.492 --> 00:44:01.753
Does that make sense, Tony?

00:44:01.773 --> 00:44:01.853
Yeah.

00:44:02.753 --> 00:44:03.753
It makes sense.

00:44:03.813 --> 00:44:05.054
I understand what you're saying.

00:44:05.195 --> 00:44:07.356
Ben said worth more to who?

00:44:07.757 --> 00:44:09.438
The payer or the patient?

00:44:10.373 --> 00:44:11.934
If we're getting paid by the payer,

00:44:12.074 --> 00:44:14.177
I'm talking what's it worth to the payer.

00:44:14.538 --> 00:44:16.800
The patient has no say in this because

00:44:16.840 --> 00:44:18.523
they are not the ones paying the bill.

00:44:19.123 --> 00:44:20.525
They can go to the payer.

00:44:20.925 --> 00:44:22.867
They paid the payer to pay the bill.

00:44:22.907 --> 00:44:24.168
They can battle with the payer.

00:44:24.710 --> 00:44:25.389
In this scenario,

00:44:25.490 --> 00:44:28.614
I'm saying what I am delivering is what's

00:44:28.653 --> 00:44:29.916
it worth to the payer?

00:44:30.699 --> 00:44:33.221
To Dave's point, though, you know,

00:44:33.780 --> 00:44:36.820
we got to be careful about putting

00:44:36.860 --> 00:44:39.902
together time with the therapist and value

00:44:40.041 --> 00:44:40.681
or worth.

00:44:41.302 --> 00:44:43.001
You know, when we were in PT school,

00:44:43.041 --> 00:44:44.943
we had twenty thirty kids in a class.

00:44:45.023 --> 00:44:46.322
We were paying one hundred thousand

00:44:46.362 --> 00:44:47.842
dollars, one hundred and fifty thousand.

00:44:47.882 --> 00:44:49.684
We weren't getting one on one tutoring.

00:44:50.204 --> 00:44:53.505
We weren't getting hours with a professor.

00:44:54.505 --> 00:44:55.824
But we all got licensed.

00:44:56.125 --> 00:44:56.405
You know,

00:44:56.445 --> 00:44:58.166
we all got the outcome that we were

00:44:58.206 --> 00:44:58.925
paying for.

00:44:59.385 --> 00:45:00.206
What were you going to say?

00:45:01.655 --> 00:45:02.956
I know it's a little bit of a

00:45:02.976 --> 00:45:04.896
sticky situation when we're talking about

00:45:05.215 --> 00:45:08.418
exchanging time for value with patients,

00:45:08.478 --> 00:45:11.599
but how come a lot of schools across

00:45:11.639 --> 00:45:14.760
the country advertise that they have,

00:45:14.840 --> 00:45:15.760
or even universities,

00:45:16.039 --> 00:45:18.280
when they have smaller class sizes,

00:45:19.101 --> 00:45:21.521
meaning there's one teacher for every

00:45:21.581 --> 00:45:22.382
fifteen students,

00:45:22.443 --> 00:45:23.682
or one teacher for every twenty-five

00:45:23.702 --> 00:45:27.965
students, charter schools, universities,

00:45:28.045 --> 00:45:28.684
high schools,

00:45:29.985 --> 00:45:30.465
And Tony,

00:45:30.567 --> 00:45:31.586
you know this better than I do because

00:45:31.628 --> 00:45:32.407
you have kids in school.

00:45:33.568 --> 00:45:35.791
A lot of them will advertise the class

00:45:35.811 --> 00:45:36.291
sizes.

00:45:36.411 --> 00:45:36.972
Why is that?

00:45:38.112 --> 00:45:38.673
I'm special.

00:45:39.835 --> 00:45:42.056
There is a perception that a smaller class

00:45:42.077 --> 00:45:43.938
size means more education,

00:45:43.978 --> 00:45:44.579
better outcomes.

00:45:45.985 --> 00:45:46.706
But in general,

00:45:46.746 --> 00:45:50.306
wouldn't there be more attention on your

00:45:50.867 --> 00:45:53.628
particular son or your twins or one of

00:45:53.668 --> 00:45:55.387
your kids if they, on average,

00:45:55.407 --> 00:45:57.188
grew up in a class size of fifteen

00:45:57.208 --> 00:45:58.509
students compared to thirty?

00:45:58.949 --> 00:45:59.929
Wouldn't they get more time with the

00:45:59.949 --> 00:46:00.248
teacher?

00:46:00.469 --> 00:46:01.588
Wouldn't they get more accountability?

00:46:01.608 --> 00:46:02.489
Wouldn't they get more feedback?

00:46:02.510 --> 00:46:03.650
Wouldn't they get more instruction,

00:46:04.070 --> 00:46:05.230
a little bit more one-on-one time,

00:46:05.289 --> 00:46:06.869
all that potentially over the years?

00:46:07.911 --> 00:46:08.670
Hundred percent.

00:46:08.731 --> 00:46:09.371
Here's the thing.

00:46:10.463 --> 00:46:13.208
There's public school paid by tax dollars.

00:46:13.708 --> 00:46:14.949
There's private school,

00:46:15.451 --> 00:46:17.052
typically more expensive,

00:46:17.693 --> 00:46:19.916
paid by consumers who value that,

00:46:19.956 --> 00:46:20.677
who want that.

00:46:22.599 --> 00:46:23.860
It's just like this.

00:46:24.001 --> 00:46:25.724
Medicare is public school.

00:46:26.601 --> 00:46:28.523
What you do is private school.

00:46:28.943 --> 00:46:30.782
If I want a better experience,

00:46:30.842 --> 00:46:32.864
if I want a better educator,

00:46:32.903 --> 00:46:34.884
if I want to connect in more time,

00:46:35.364 --> 00:46:36.644
I'm going to pay for it.

00:46:37.125 --> 00:46:39.005
But if what I get in public school

00:46:39.045 --> 00:46:41.686
is good enough and I'm already paying my

00:46:41.726 --> 00:46:43.867
taxes and I feel like that's a value

00:46:43.927 --> 00:46:45.266
exchange that I'm comfortable with,

00:46:45.666 --> 00:46:46.967
I'm just going to put my kids in

00:46:47.007 --> 00:46:47.648
public school.

00:46:48.168 --> 00:46:49.969
But we have the choice to do either

00:46:50.088 --> 00:46:50.228
or.

00:46:50.329 --> 00:46:51.528
My kids go to private school.

00:46:52.313 --> 00:46:54.474
One kid goes to public school, you know,

00:46:54.534 --> 00:46:56.456
public school was a better fit for him

00:46:56.576 --> 00:46:58.336
based on what he wanted to do.

00:46:59.197 --> 00:47:00.938
So, I mean, there is no simple answer,

00:47:00.978 --> 00:47:01.360
but yeah,

00:47:01.380 --> 00:47:03.541
a hundred percent one-on-one more

00:47:03.601 --> 00:47:07.483
expensive groups, less expensive pay less.

00:47:07.684 --> 00:47:08.764
Yeah.

00:47:09.103 --> 00:47:10.864
clients pay more if you're gonna go

00:47:10.943 --> 00:47:13.324
backstage to concert to meet the band it's

00:47:13.364 --> 00:47:14.784
different than if you're one of thirty

00:47:14.824 --> 00:47:16.025
thousand people in the audience like

00:47:16.045 --> 00:47:17.385
there's a different experience ben's got a

00:47:17.405 --> 00:47:19.106
great comment here it's probably worth

00:47:19.126 --> 00:47:21.425
another session he's right the value of pt

00:47:21.465 --> 00:47:24.726
can't be measured against pt you have to

00:47:25.646 --> 00:47:27.688
measure it against the alternative if

00:47:27.807 --> 00:47:30.108
unchecked i think i know what he's talking

00:47:30.148 --> 00:47:32.329
about this is what i've said to going

00:47:32.349 --> 00:47:33.889
back to our first conversation which is

00:47:33.929 --> 00:47:34.128
like

00:47:35.456 --> 00:47:37.358
I'm explaining to APTA sections,

00:47:37.398 --> 00:47:38.659
academies, and state chapters,

00:47:39.099 --> 00:47:40.960
your competition is not other academies

00:47:40.981 --> 00:47:41.461
and sections.

00:47:41.762 --> 00:47:44.164
Your competition is Netflix, MedBridge,

00:47:44.463 --> 00:47:45.806
physicaltherapy.com,

00:47:46.306 --> 00:47:48.168
every other thing that can take attention

00:47:48.188 --> 00:47:49.849
that is delivering what you say you're

00:47:49.889 --> 00:47:50.230
doing.

00:47:50.809 --> 00:47:51.490
And if you're not,

00:47:51.570 --> 00:47:52.652
I'm just going to go somewhere else.

00:47:53.052 --> 00:47:54.253
So I think what Ben is saying is

00:47:54.273 --> 00:47:55.414
like –

00:47:56.175 --> 00:47:57.655
You can't value the PT as it measured

00:47:57.675 --> 00:47:59.896
against other PT as much as it may

00:47:59.916 --> 00:48:00.416
or may not be.

00:48:00.436 --> 00:48:01.237
It has to be measured against the

00:48:01.277 --> 00:48:01.818
alternative.

00:48:02.438 --> 00:48:03.119
It's the hinge.

00:48:03.159 --> 00:48:03.920
It's the sword.

00:48:04.000 --> 00:48:06.240
It's the, I'll just chat GPT my stuff.

00:48:06.300 --> 00:48:08.061
It's a tonal, right?

00:48:08.161 --> 00:48:10.483
So it's so easy to compete against sword

00:48:10.523 --> 00:48:10.864
and hinge.

00:48:10.884 --> 00:48:12.364
I mean, it's, come on, it's laughable.

00:48:12.923 --> 00:48:14.284
I thought Ben was, I love, Ben,

00:48:14.324 --> 00:48:15.925
thank you for joining in live.

00:48:15.945 --> 00:48:17.867
Thank you for commenting and engaging.

00:48:18.547 --> 00:48:20.407
We love your participation.

00:48:20.869 --> 00:48:22.188
I thought Ben was going to say the,

00:48:22.369 --> 00:48:24.030
compared to the alternative treatments,

00:48:24.110 --> 00:48:24.271
right?

00:48:24.291 --> 00:48:26.411
So like acupuncture or massage.

00:48:26.452 --> 00:48:27.833
Yeah, I mean, he's saying everything.

00:48:27.913 --> 00:48:28.052
Yeah.

00:48:28.666 --> 00:48:29.206
Yeah, everything.

00:48:29.706 --> 00:48:30.246
That's the thing.

00:48:30.268 --> 00:48:31.969
I'm like, I'm telling you,

00:48:32.009 --> 00:48:33.309
this was the turning point moment.

00:48:33.751 --> 00:48:35.813
I was driving home from the radio station.

00:48:36.193 --> 00:48:39.356
Someone texted me a link, which is,

00:48:39.536 --> 00:48:40.336
why is that weird?

00:48:40.657 --> 00:48:41.557
It wasn't a thing then.

00:48:41.577 --> 00:48:42.498
It was the first time I was ever

00:48:42.539 --> 00:48:43.259
texted a link.

00:48:43.619 --> 00:48:45.722
And I clicked the link on my flip

00:48:45.762 --> 00:48:46.802
phone or whatever it was.

00:48:47.422 --> 00:48:49.184
And then I could hear a radio station

00:48:49.224 --> 00:48:49.704
in L.A.,

00:48:50.606 --> 00:48:51.206
And then I realized,

00:48:51.347 --> 00:48:52.407
and I was in Pennsylvania,

00:48:52.768 --> 00:48:53.989
a local radio station in LA.

00:48:54.028 --> 00:48:54.909
I was a local radio station in

00:48:54.929 --> 00:48:55.429
Pennsylvania.

00:48:55.811 --> 00:48:56.150
And I was like,

00:48:56.731 --> 00:48:58.932
now I got to compete with these people

00:48:58.992 --> 00:48:59.474
too.

00:48:59.653 --> 00:49:01.675
Like I was just trying to be the

00:49:01.735 --> 00:49:04.057
coolest out of five radio stations in this

00:49:04.097 --> 00:49:04.737
part of the world.

00:49:05.057 --> 00:49:06.099
Now I need to be the coolest in

00:49:06.119 --> 00:49:06.860
the world.

00:49:07.179 --> 00:49:07.780
That's when I was like,

00:49:07.860 --> 00:49:08.961
I'm going to go to law school or

00:49:09.021 --> 00:49:10.282
I'm going to do something.

00:49:10.322 --> 00:49:11.083
This is too much.

00:49:12.418 --> 00:49:16.862
But now, number one, the reverse is true.

00:49:16.882 --> 00:49:17.963
Everyone's got to compete with you.

00:49:18.423 --> 00:49:20.246
But you don't need a million people to

00:49:20.286 --> 00:49:20.686
love you.

00:49:20.965 --> 00:49:22.407
You can have a really strong thousand

00:49:22.447 --> 00:49:23.108
people love you.

00:49:23.128 --> 00:49:24.489
If a thousand people give you a thousand

00:49:24.510 --> 00:49:24.889
dollars,

00:49:25.291 --> 00:49:29.574
that's some sort of amount of money.

00:49:29.594 --> 00:49:30.695
David said, you know,

00:49:30.755 --> 00:49:32.797
first thing potential patients do is they

00:49:32.818 --> 00:49:34.519
work on YouTube for self-care.

00:49:34.559 --> 00:49:34.860
Sure.

00:49:35.572 --> 00:49:37.072
And I think, you know,

00:49:37.172 --> 00:49:38.172
I think that's awesome.

00:49:38.634 --> 00:49:41.235
I never understood the medical doctor,

00:49:41.295 --> 00:49:42.996
the physical therapist, whoever's like,

00:49:43.056 --> 00:49:44.996
don't Google your, your condition.

00:49:45.737 --> 00:49:46.637
That's ridiculous.

00:49:46.677 --> 00:49:47.179
Like, yes,

00:49:47.358 --> 00:49:49.119
educate yourself on your condition,

00:49:49.500 --> 00:49:51.161
see what it says out there,

00:49:51.260 --> 00:49:53.402
come in as an informed consumer,

00:49:53.762 --> 00:49:56.543
and then we'll refine what you found to

00:49:56.603 --> 00:49:58.125
apply it to you together.

00:49:58.625 --> 00:49:59.545
But yeah,

00:49:59.585 --> 00:50:01.327
like everybody should go straight to

00:50:01.347 --> 00:50:02.106
YouTube first.

00:50:02.626 --> 00:50:03.867
See what YouTube says.

00:50:04.628 --> 00:50:07.509
And then go deeper if you need to.

00:50:07.528 --> 00:50:08.528
That's a flag.

00:50:09.148 --> 00:50:10.449
If you got to tell a hundred people

00:50:10.510 --> 00:50:12.530
not to Google their thing,

00:50:12.789 --> 00:50:14.610
why aren't you creating the thing that

00:50:14.630 --> 00:50:16.210
comes up first on Google already?

00:50:16.451 --> 00:50:17.931
They told you where they're going and you

00:50:17.992 --> 00:50:18.891
ignored them.

00:50:18.911 --> 00:50:20.972
And that's what Tony's doing.

00:50:20.992 --> 00:50:21.913
That's what he's saying.

00:50:21.932 --> 00:50:23.112
And you said, don't do it,

00:50:23.172 --> 00:50:25.793
which makes me want to do it more.

00:50:27.867 --> 00:50:28.347
Get Mo?

00:50:28.929 --> 00:50:30.010
Get Mo.

00:50:30.170 --> 00:50:30.672
Do Mo?

00:50:30.992 --> 00:50:31.753
Are you trying to do Mo?

00:50:31.773 --> 00:50:32.034
Get Mo?

00:50:32.054 --> 00:50:33.056
I need to have a button where this

00:50:33.076 --> 00:50:35.000
just, get Mo.

00:50:35.039 --> 00:50:35.900
Get Mo purple.

00:50:36.061 --> 00:50:37.003
Get Mo green.

00:50:37.264 --> 00:50:38.405
Get Mo Instagram-y.

00:50:40.221 --> 00:50:41.021
Really, really quick.

00:50:41.121 --> 00:50:44.505
I got it.

00:50:44.565 --> 00:50:46.005
I was going to take us off topic.

00:50:46.447 --> 00:50:47.126
OK, real quick.

00:50:47.166 --> 00:50:50.190
Ben was just saying it is the quote.

00:50:50.389 --> 00:50:52.152
I went to urgent care for a mild

00:50:52.311 --> 00:50:53.092
ankle sprain.

00:50:53.713 --> 00:50:54.574
And it's the quote.

00:50:54.713 --> 00:50:56.175
I went to the ortho for a mild

00:50:56.315 --> 00:50:58.536
ankle sprain and got an injection and an

00:50:58.677 --> 00:50:59.038
MRI.

00:50:59.693 --> 00:51:01.612
Yeah, like you go to the ortho,

00:51:01.632 --> 00:51:01.893
you know,

00:51:03.114 --> 00:51:04.353
if your only tool is a hammer,

00:51:04.474 --> 00:51:05.353
everything's a nail.

00:51:05.393 --> 00:51:06.315
You go to the ortho,

00:51:06.335 --> 00:51:07.355
you're going to get it all.

00:51:07.775 --> 00:51:08.994
You go to urgent care,

00:51:09.255 --> 00:51:10.695
you're going to get the minimum.

00:51:11.036 --> 00:51:13.036
You go on YouTube,

00:51:13.155 --> 00:51:14.617
you're going to see what somebody else

00:51:14.637 --> 00:51:15.137
said.

00:51:15.536 --> 00:51:16.956
You call a PT.

00:51:17.376 --> 00:51:18.998
Like even between Dave and I,

00:51:19.137 --> 00:51:21.097
I guarantee if the same person called

00:51:21.137 --> 00:51:22.759
Dave, the same person called me,

00:51:22.898 --> 00:51:25.179
same condition, I'm going to be like,

00:51:25.579 --> 00:51:26.498
probably no big deal.

00:51:26.800 --> 00:51:27.659
Give it a couple of weeks.

00:51:27.739 --> 00:51:28.619
You'll probably be fine.

00:51:29.210 --> 00:51:30.831
You know, you call Dave,

00:51:30.851 --> 00:51:32.911
he's going to come up with more in-depth

00:51:32.952 --> 00:51:35.652
analysis and solutions and information and

00:51:36.094 --> 00:51:37.134
what he can do.

00:51:37.434 --> 00:51:38.235
And I might ask,

00:51:38.255 --> 00:51:40.056
what's your credit card number?

00:51:40.715 --> 00:51:41.815
The difference is,

00:51:42.097 --> 00:51:42.936
I'm not looking for your credit card

00:51:42.976 --> 00:51:43.918
number, right?

00:51:45.911 --> 00:51:47.172
So to me, it's just like, ah,

00:51:47.231 --> 00:51:48.492
let nature take its course.

00:51:48.632 --> 00:51:50.434
But what Dave sells is I'll be there

00:51:50.474 --> 00:51:52.554
in ten minutes or I'll be there tomorrow

00:51:53.036 --> 00:51:54.856
so I can tell you because that's what

00:51:54.876 --> 00:51:55.476
you want.

00:51:55.976 --> 00:51:57.057
You want to know.

00:51:57.958 --> 00:51:59.259
If you want certainty,

00:51:59.358 --> 00:52:00.519
it's not every consumer.

00:52:01.159 --> 00:52:01.500
Right.

00:52:01.820 --> 00:52:02.760
I mean, shoot.

00:52:03.581 --> 00:52:06.543
I remember when I was swim coaching during

00:52:07.003 --> 00:52:08.925
PT school for a kid's swim team.

00:52:09.684 --> 00:52:10.025
And like,

00:52:10.726 --> 00:52:12.349
I didn't understand this until someone had

00:52:12.389 --> 00:52:13.090
to nudge me.

00:52:13.610 --> 00:52:14.731
But like, I had a parent call me,

00:52:14.751 --> 00:52:15.612
but can you come over?

00:52:15.793 --> 00:52:16.494
It was one of my swimmers,

00:52:16.514 --> 00:52:17.516
but it was the off season.

00:52:17.815 --> 00:52:18.376
And they texted me,

00:52:18.396 --> 00:52:19.438
can you come over and take a look

00:52:19.458 --> 00:52:20.300
at this kid's knee?

00:52:20.559 --> 00:52:21.722
Cause she's in basketball.

00:52:21.961 --> 00:52:22.963
And I was a PT student.

00:52:23.003 --> 00:52:23.304
And I was like,

00:52:23.583 --> 00:52:24.264
why are you calling me?

00:52:24.284 --> 00:52:24.646
And he's like,

00:52:25.005 --> 00:52:26.547
Aren't you going to be a PT?

00:52:26.646 --> 00:52:28.208
And I was like, oh, yeah, sorry, sorry,

00:52:28.228 --> 00:52:28.469
sorry.

00:52:28.528 --> 00:52:28.989
Yeah, got it.

00:52:29.369 --> 00:52:30.990
And then game over an assessment.

00:52:31.010 --> 00:52:32.032
And I was like, no,

00:52:32.072 --> 00:52:33.652
I think she's good and whatever, whatever.

00:52:33.672 --> 00:52:34.253
And he's like, all right.

00:52:34.313 --> 00:52:35.375
And he just handed me a bunch of

00:52:35.454 --> 00:52:35.675
money.

00:52:35.715 --> 00:52:36.755
And it was probably illegal or whatever.

00:52:36.815 --> 00:52:37.076
I don't know.

00:52:37.476 --> 00:52:39.398
But I was like, why are you hanging?

00:52:39.418 --> 00:52:39.757
And he was like,

00:52:39.777 --> 00:52:40.998
because I just wanted to know if she

00:52:41.018 --> 00:52:41.960
should play or not tomorrow.

00:52:41.980 --> 00:52:43.121
And I was like, oh, yeah,

00:52:43.141 --> 00:52:44.362
this is what I'm going to school for.

00:52:44.402 --> 00:52:45.302
Like, you're going to do this.

00:52:45.603 --> 00:52:47.364
But it wasn't like that because I was

00:52:47.385 --> 00:52:48.346
like, I don't work at a clinic.

00:52:48.365 --> 00:52:49.346
Therefore, I can't see you.

00:52:49.365 --> 00:52:50.027
And they were like,

00:52:50.047 --> 00:52:51.989
we just want you know more than us.

00:52:52.568 --> 00:52:53.809
Not infinitely more.

00:52:53.909 --> 00:52:55.130
You're not the smartest guy on the planet.

00:52:55.389 --> 00:52:57.150
You're the smartest guy in my phone,

00:52:57.190 --> 00:52:57.471
though.

00:52:57.891 --> 00:52:59.512
So I want you to look at it

00:52:59.532 --> 00:53:01.152
because I don't know how to YouTube that

00:53:01.452 --> 00:53:02.052
and assess,

00:53:02.413 --> 00:53:03.934
but apparently you went to a few classes,

00:53:03.954 --> 00:53:04.534
so you will.

00:53:04.833 --> 00:53:06.074
And that was when I was like, well,

00:53:06.094 --> 00:53:07.175
yeah, this is valuable.

00:53:07.454 --> 00:53:08.815
Yeah, her versus injured.

00:53:09.036 --> 00:53:09.916
Can she go or not?

00:53:10.036 --> 00:53:11.737
And I was like, clear for launch, chief.

00:53:11.777 --> 00:53:12.998
He's like, great, here's fifty bucks.

00:53:13.277 --> 00:53:15.438
Go buy yourself something nice.

00:53:15.498 --> 00:53:15.739
Dave,

00:53:15.778 --> 00:53:16.898
where do you want to take the combo?

00:53:16.920 --> 00:53:17.840
Let's go.

00:53:18.382 --> 00:53:20.402
yeah really really quick i sent a

00:53:20.463 --> 00:53:23.364
screenshot back from in the chat yeah i've

00:53:23.403 --> 00:53:26.545
got it um this was from fiverr i'm

00:53:26.965 --> 00:53:28.585
trying to i'm going back on fiverr because

00:53:28.606 --> 00:53:29.945
i'm trying to get vector art for my

00:53:30.025 --> 00:53:31.447
logo so that i can use it for

00:53:31.527 --> 00:53:34.288
signs and printing and all that um i

00:53:34.327 --> 00:53:38.248
this is a yeah may twenty seventh of

00:53:38.329 --> 00:53:41.369
twenty eighteen uh they were trying to

00:53:41.449 --> 00:53:42.871
this person this designer was trying to

00:53:42.891 --> 00:53:44.831
sell me a logo for thirty five dollars

00:53:46.052 --> 00:53:47.652
or a premium package of eighty dollars and

00:53:47.672 --> 00:53:49.353
then i said and i don't know it

00:53:49.373 --> 00:53:51.695
says angela and then it says nefisa i

00:53:51.715 --> 00:53:53.876
guess they changed their name on on fiverr

00:53:54.177 --> 00:53:56.699
but i said anthony maritato mentioned that

00:53:56.719 --> 00:54:00.380
he paid six dollars for his logos however

00:54:00.460 --> 00:54:01.922
i definitely want something professional

00:54:01.961 --> 00:54:03.202
not cheap so what's the difference between

00:54:03.222 --> 00:54:05.103
your basic and standard packages i just

00:54:05.123 --> 00:54:06.543
wanted to give a shout out to tony

00:54:06.784 --> 00:54:08.284
uh because he's been helping me he's been

00:54:08.306 --> 00:54:10.686
helping out other therapists for years and

00:54:10.746 --> 00:54:12.248
this was when i was trying to get

00:54:12.307 --> 00:54:13.929
my concierge pain relief

00:54:14.329 --> 00:54:15.873
logo printed for the first time and i

00:54:15.893 --> 00:54:17.416
always forget like when i started my

00:54:17.456 --> 00:54:18.920
practice like i don't remember exactly

00:54:18.960 --> 00:54:20.364
when was it eighteen but

00:54:20.969 --> 00:54:21.831
It was twenty eighteen.

00:54:21.871 --> 00:54:23.192
So around that time,

00:54:23.271 --> 00:54:25.173
I had already registered concierge pain

00:54:25.193 --> 00:54:25.974
relief dot com.

00:54:27.096 --> 00:54:29.036
And this is when I was looking for

00:54:29.077 --> 00:54:30.478
help to get a logo.

00:54:30.659 --> 00:54:32.820
So you got it.

00:54:32.900 --> 00:54:34.222
You got to love word of mouth referrals.

00:54:34.302 --> 00:54:35.382
And then when they try to sell you

00:54:35.402 --> 00:54:37.344
something way more than what the person,

00:54:37.804 --> 00:54:39.847
Tony, in this case, spent, I'm like, man,

00:54:39.867 --> 00:54:40.847
I'm just trying to get that six dollar

00:54:40.867 --> 00:54:42.369
logo that Tony Meritato got me.

00:54:42.550 --> 00:54:43.409
Oh, no, man.

00:54:43.449 --> 00:54:45.112
A six dollar logo.

00:54:45.472 --> 00:54:47.353
I like to hear what.

00:54:48.813 --> 00:54:50.454
You know, at that time,

00:54:50.534 --> 00:54:52.577
I was buying so many logos for random

00:54:52.617 --> 00:54:53.217
projects.

00:54:53.297 --> 00:54:55.079
I was throwing spaghetti at the wall to

00:54:55.119 --> 00:54:55.918
see what sticks.

00:54:55.958 --> 00:54:57.099
Like, I have no idea.

00:54:57.119 --> 00:54:57.840
It didn't matter.

00:54:57.900 --> 00:55:00.003
There was no Canva.

00:55:00.023 --> 00:55:00.563
Probably, right?

00:55:00.583 --> 00:55:02.804
There was no Canva then?

00:55:02.844 --> 00:55:04.186
Yeah, no, Canva was around.

00:55:04.405 --> 00:55:05.246
Canva was around.

00:55:06.246 --> 00:55:08.009
I didn't want to put the mental energy

00:55:08.108 --> 00:55:09.409
into thinking of a design.

00:55:09.969 --> 00:55:11.992
Give me something to put up there because

00:55:12.092 --> 00:55:13.273
it does not matter.

00:55:13.652 --> 00:55:14.554
You just launch.

00:55:15.474 --> 00:55:16.456
Correct, that's what I did.

00:55:16.835 --> 00:55:17.815
And even if you launch,

00:55:17.916 --> 00:55:18.876
and then you say the name,

00:55:18.896 --> 00:55:19.878
I don't know if you heard me, Tony,

00:55:19.978 --> 00:55:21.719
I launched with Ignite Lab Media,

00:55:21.739 --> 00:55:22.458
and I was like, I love it,

00:55:22.518 --> 00:55:23.699
I'm going to set a fire.

00:55:23.900 --> 00:55:24.659
Look how deep I am.

00:55:24.880 --> 00:55:25.740
And then I said the name for a

00:55:25.760 --> 00:55:26.181
week, and I was like,

00:55:26.201 --> 00:55:26.601
I don't like it.

00:55:26.641 --> 00:55:28.362
And then someone else was like,

00:55:28.442 --> 00:55:28.983
it's not you.

00:55:29.043 --> 00:55:29.643
And I'm like, shoot,

00:55:29.663 --> 00:55:30.262
what am I supposed to do?

00:55:30.324 --> 00:55:31.003
I told the world.

00:55:31.384 --> 00:55:32.224
And then I was like,

00:55:32.244 --> 00:55:33.125
what would I tell someone else?

00:55:33.144 --> 00:55:34.306
I was like, change the name,

00:55:34.365 --> 00:55:35.646
and just get Mo.

00:55:36.007 --> 00:55:36.166
Sorry,

00:55:36.186 --> 00:55:37.146
I'm just going to yell it out every

00:55:37.226 --> 00:55:37.588
once in a while.

00:55:37.608 --> 00:55:39.188
All right, we've got...

00:55:39.969 --> 00:55:40.889
Four and a half minutes.

00:55:40.969 --> 00:55:41.989
Do you want to just do parting shots?

00:55:42.050 --> 00:55:43.190
We've probably not enough time to get into

00:55:43.210 --> 00:55:43.670
anything else.

00:55:43.791 --> 00:55:45.371
Yeah, I would say parting shots.

00:55:46.731 --> 00:55:47.072
You know,

00:55:48.273 --> 00:55:51.114
I think the theme from today is

00:55:52.282 --> 00:55:54.103
There is a difference between worth and

00:55:54.143 --> 00:55:54.545
value.

00:55:55.284 --> 00:55:57.586
We have to understand that difference.

00:55:57.606 --> 00:55:59.268
What is the difference between worth and

00:55:59.307 --> 00:55:59.867
value?

00:56:00.309 --> 00:56:02.449
Something can be worth an infinite amount

00:56:02.489 --> 00:56:02.829
of money,

00:56:03.271 --> 00:56:05.492
but the value of it to a purchaser

00:56:05.592 --> 00:56:06.733
can be very low.

00:56:07.152 --> 00:56:09.954
So this goes back to, real quick,

00:56:10.355 --> 00:56:11.195
the Starbucks,

00:56:11.235 --> 00:56:13.237
the strike that's going on with Starbucks

00:56:13.257 --> 00:56:13.597
right now.

00:56:13.617 --> 00:56:16.518
The craziness from the New York future

00:56:16.579 --> 00:56:19.641
mayor of coming out against the Starbucks

00:56:19.661 --> 00:56:21.722
Corporation is blowing my mind.

00:56:22.463 --> 00:56:23.905
But with that being said,

00:56:24.784 --> 00:56:27.807
is Starbucks paying for the job that needs

00:56:27.847 --> 00:56:29.869
to be done or is Starbucks paying for

00:56:29.909 --> 00:56:31.710
the human who is doing the job?

00:56:32.632 --> 00:56:34.253
We're paying for the job.

00:56:34.293 --> 00:56:36.815
The job is sweeping the floors and making

00:56:36.856 --> 00:56:37.255
coffee.

00:56:37.536 --> 00:56:38.597
That's what I'm going to pay for.

00:56:38.637 --> 00:56:39.717
If you don't want to do the job,

00:56:40.219 --> 00:56:41.300
go get another job.

00:56:41.719 --> 00:56:43.061
I will find somebody else who will do

00:56:43.101 --> 00:56:43.561
that job.

00:56:43.601 --> 00:56:46.083
The job is not worth forty dollars an

00:56:46.103 --> 00:56:46.324
hour.

00:56:47.510 --> 00:56:48.771
It's value and worth.

00:56:49.050 --> 00:56:51.193
Look up the definition and understand the

00:56:51.213 --> 00:56:52.793
difference between those two words.

00:56:52.813 --> 00:56:53.894
Well, this was someone else, too,

00:56:53.974 --> 00:56:55.476
and I sort of poked the bear.

00:56:55.516 --> 00:56:57.737
They're like, we should, as a profession,

00:56:57.818 --> 00:56:58.398
strike.

00:56:59.039 --> 00:56:59.719
And I'm like, well,

00:57:00.059 --> 00:57:01.760
good luck getting five people.

00:57:02.161 --> 00:57:03.463
Good luck getting three people to show up

00:57:03.503 --> 00:57:05.043
on a live stream at the exact same

00:57:05.083 --> 00:57:05.625
time every week.

00:57:05.905 --> 00:57:06.766
That's hard.

00:57:07.425 --> 00:57:08.226
you're going to tell me you're going to

00:57:08.246 --> 00:57:09.887
organize a nationwide strike with a bunch

00:57:09.907 --> 00:57:11.789
of people who are not organized at all.

00:57:11.889 --> 00:57:13.670
And also who's going to care.

00:57:13.911 --> 00:57:14.771
Patients are going to care.

00:57:14.911 --> 00:57:16.012
PTs are going to care because we're not

00:57:16.032 --> 00:57:16.514
going to get paid.

00:57:16.954 --> 00:57:18.315
You think the insurance company is going

00:57:18.335 --> 00:57:19.916
to really get like, Hey, great, sweet.

00:57:19.976 --> 00:57:21.358
Save it a billion dollars a day,

00:57:21.438 --> 00:57:23.159
not paying on these things.

00:57:23.239 --> 00:57:24.159
Like, you know,

00:57:24.260 --> 00:57:27.342
so this is worth value and cost.

00:57:27.443 --> 00:57:28.503
Cost is what I say.

00:57:28.704 --> 00:57:30.385
It's worth value is what you're sitting

00:57:30.405 --> 00:57:32.146
there and you got the money and I'm

00:57:32.186 --> 00:57:33.067
trying to make sure I can,

00:57:33.327 --> 00:57:34.347
I don't want to undervalue,

00:57:34.387 --> 00:57:35.329
but if I overvalue it,

00:57:35.389 --> 00:57:36.329
I get zero dollars.

00:57:38.519 --> 00:57:38.599
Dave.

00:57:38.619 --> 00:57:41.451
Tony for President.

00:57:41.793 --> 00:57:42.494
Tony for President.

00:57:43.907 --> 00:57:44.867
Yeah, no, I like,

00:57:44.987 --> 00:57:46.208
I'll just double click on Tony.

00:57:46.288 --> 00:57:48.128
I like the worth versus value.

00:57:48.688 --> 00:57:51.048
Always something that's, I think for me,

00:57:51.989 --> 00:57:55.070
evolving and trying to keep an open mind

00:57:55.130 --> 00:57:56.469
with some of the feedback of like,

00:57:56.909 --> 00:57:57.951
here's what I perceive,

00:57:57.971 --> 00:57:58.751
here's what I believe.

00:57:58.791 --> 00:57:59.630
And then I throw it out to you

00:57:59.650 --> 00:58:00.630
guys, I throw it out to others.

00:58:01.550 --> 00:58:03.371
So for me, that's always,

00:58:03.391 --> 00:58:04.751
I don't want to say it's ever changing,

00:58:04.791 --> 00:58:08.452
but maybe more evolving as we grow and

00:58:08.492 --> 00:58:10.012
expand as a practice and a business.

00:58:11.851 --> 00:58:12.472
All right, guys.

00:58:12.492 --> 00:58:13.853
Come back and see us.

00:58:13.952 --> 00:58:15.333
My parting shout will be sometimes you

00:58:15.373 --> 00:58:17.215
need to hear something four thousand times

00:58:17.235 --> 00:58:19.436
before you take action.

00:58:19.476 --> 00:58:20.777
Hear it four thousand times before you

00:58:20.797 --> 00:58:21.217
take action.

00:58:21.717 --> 00:58:22.137
We'll be here.

00:58:22.978 --> 00:58:23.418
You're out.

00:58:23.699 --> 00:58:23.978
Get Mo.

00:58:23.998 --> 00:58:25.119
I'm going to have to.

00:58:25.159 --> 00:58:26.139
I'm going to take the audio.

00:58:26.940 --> 00:58:27.920
I like the way you say it better

00:58:27.961 --> 00:58:28.981
than me.

00:58:29.021 --> 00:58:30.222
Dave, you're out on Thursday, right?

00:58:32.556 --> 00:58:33.456
Did I say I was out?

00:58:33.936 --> 00:58:34.498
I thought you did.

00:58:34.518 --> 00:58:34.838
Yes.

00:58:35.818 --> 00:58:35.958
Yeah.

00:58:35.978 --> 00:58:37.237
Maybe we'll have a guest somebody.

00:58:37.257 --> 00:58:38.599
Maybe there'll be a secret guest.

00:58:38.619 --> 00:58:40.259
Maybe we'll have Ben so he doesn't have

00:58:40.298 --> 00:58:43.139
to type and we'll save Ben's thumb.

00:58:43.280 --> 00:58:44.480
I will be back Tuesday,

00:58:44.500 --> 00:58:47.681
which would be our gratefulness episode

00:58:47.701 --> 00:58:49.762
because it's before Thanksgiving next

00:58:50.121 --> 00:58:50.541
Thursday.

00:58:50.561 --> 00:58:51.581
We're going to have a theme.

00:58:52.041 --> 00:58:53.262
I love themes.

00:58:53.362 --> 00:58:54.382
Let's do gratefulness.

00:58:55.163 --> 00:58:55.583
Ben says get Moe.

00:58:55.603 --> 00:58:55.882
Get Moe.

00:58:55.902 --> 00:58:56.402
Get Moe.

00:58:56.523 --> 00:59:03.226
All right, we'll be back on Thursday.

00:59:03.246 --> 00:59:04.146
Maybe we'll have a secret guest.

00:59:04.166 --> 00:59:04.865
Who the heck knows?

00:59:05.425 --> 00:59:05.987
We'll see you guys.

00:59:06.047 --> 00:59:07.226
Follow us all the places.

00:59:07.567 --> 00:59:10.588
Let's record an outro that just says where

00:59:10.628 --> 00:59:11.568
all of our places are,

00:59:11.949 --> 00:59:13.489
and then we never need to remember and

00:59:13.548 --> 00:59:14.829
stumble over as we're just trying to end

00:59:14.889 --> 00:59:15.389
a show.

00:59:15.409 --> 00:59:16.389
That'll be the next thing we do.