Visibility Is Not Optional Anymore

WEBVTT

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Broadcasting way too early from three

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separate Wi-Fi connections.

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It's PT Breakfast Club with Tony Meritato,

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Dave Kittle and Jimmy McKay.

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Do you want to know some of the

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best advertising Dave Kittle could do?

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Because he's been in Puerto Rico for like

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a week and a half and he's always

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in Florida or he's in the Smoky Mountains.

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Like the best advertising you can do is

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like,

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this is what people that work with me

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get to do.

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This is what you get to do if

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you run a concierge practice in New York

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City, you get to do these things.

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That'd be the best average.

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Sorry, I'm not here again.

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I'm out doing things.

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Dave's not here.

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Well,

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he's in Puerto Rico or he's back from

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Puerto Rico.

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I don't know the answer.

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He's supposedly back.

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All right.

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Good morning, Tony Maritato.

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How are you?

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Wonderful.

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You had a crazy idea in the group

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chat this morning, I think was very,

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very unique and inspiring.

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Yeah, I was thinking about this.

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You know,

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we've been talking about like therapists

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who want to produce more content.

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And really, I mean,

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it comes down to the same thing as

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the patient out here who wants to

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exercise.

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They know they need to exercise.

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They know how to exercise.

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They just don't know how to get themselves

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to exercise.

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Therapists know they want to make content.

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They just haven't figured out how to get

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themselves to make the content.

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So I was like, well,

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what if we just use the voice feature

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of AI to be a co-host,

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to be my own AI Jimmy McKay and

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be like, hey, you know,

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let's pick a topic.

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All right.

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I'm going to talk about knee replacement.

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Let's zero down.

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All right.

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I'm going to talk about people who have

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this tight rubber band sensation around

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their knee after knee replacement.

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And let's go.

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You are.

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He cut out for you too, right?

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He's frozen.

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Yep.

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Yep.

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All right.

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So where,

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where I think Tony is going is Tony,

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you're just cutting out.

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So I'll, I'll sort of chime in,

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which is,

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this is what I've done for people.

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And I continue to do for people who

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are sort of saying this to use a

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Dave analogy,

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because he's a baseball player is you can

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go take batting practice by yourself where

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you throw the ball up in the air

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and swing and hit the ball.

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That's not that crazy.

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you can hit off a d which is

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a little better which is all right or

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you take live bp and like why is

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live bp the best because it's what you're

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gonna do in the game so you could

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sit there and pretend to be in a

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podcast in your living room and answer

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questions right and that'll get you

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something or you could have someone off

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camera ask you questions or

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And that's what I do to people,

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which is I say,

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you tell me what audience you're trying to

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reach.

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And I go, got it.

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And then we sit down for thirty minutes

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and I hit you with twenty questions.

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I go the extra step of like actually

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going and editing those things and then

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being like, here,

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here's a Google Drive full of those twenty

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reels that are all branded and whatnot.

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wasn't the thing with Google's notebook

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LLM,

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you could like drop a scientific PDF in

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it.

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It would do,

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it would like make it a podcast where

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it would be AI talking to AI.

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I never did that.

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I've heard those.

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They sound unbelievably realistic.

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It's crazy.

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People talk.

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Are we?

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No, no, no.

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So that's the thing.

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Yeah.

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Notebook LLM will do it for you,

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but that takes you out of it.

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What I'm suggesting is basically, hey,

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I need a partner to get me into

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this because I know that if you get

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me doing ten, twenty, thirty podcasts.

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I will build the reps and then I

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can take over.

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Then I can start bringing guests on.

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Then I can talk to other humans.

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But the easiest thing in the world would

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be that AI co-host who shoots questions at

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me because we can all answer questions and

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they're going to do a better job at

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asking those questions than virtually

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anything else we could possibly use.

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Don't disagree.

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I mean,

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I'm using it all over the place, right?

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I mean,

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I use it when this live stream is

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done,

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when I go to flip it to a

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podcast episode from a live stream.

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have it write a better title right now

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it's smart doesn't win because i put

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together an outline of what we could talk

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about based on our group chat like i'm

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just letting people in on our process

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which is not that scientific that you can

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steal we have a group chat that we're

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constantly like oh look at this weird

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thing oh hey we should talk about this

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or dave's in puerto rico what is he

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talking about dad bod which i want to

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find out more

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And then when we're done though,

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maybe we don't talk about all those

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things,

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but we understand how the systems work.

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And we know that we need to put

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together a great thumbnail with a great

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title,

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great description for all these SEO.

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Like we understand how the game,

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the physics works.

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And then if you understand how this power

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tool works,

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you can yes and with that.

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So I think it sounds like a great

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use for,

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this is data from Star Trek The Next

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Generation.

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If you were like, hey data,

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instead of like curing cancer,

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why don't you pitch me some podcast

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questions so I can tee off on them

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like batting practice.

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So I have a quick example of,

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Someone prominent, fairly whatever,

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local prominent on Instagram doing

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content,

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speaking to this digital assistant that I

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believe is most likely through ChatGPT.

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I sent a private link in the chat.

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I'm not sure if the audio will be

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able to pull through if you want to

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do it.

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But there is some funny content from this

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guy, Greg Yuna in New York City.

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He's a jeweler.

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So he's a jewelry designer.

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I don't know if you guys I can't

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hear the audio.

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No,

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I don't want to play it because sometimes

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we get dinged for playing other audio.

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Okay.

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Okay.

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So you guys are watching this live or

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on the replay in terms of video.

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So some of this guy's content,

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this is a previous client of ours.

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He's a jewelry designer, super successful,

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but he's also...

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almost like not a comedian,

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but he's hilarious.

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He's funny.

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So he does this either in his office

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or in his car or whatever.

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He's talking to a virtual assistant named

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Amanda.

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Now it's most likely what Tony's talking

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about, which is the voice.

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feature inside of ChatGPT or Gemini or

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whatever.

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Greg has Amanda with a British accent and

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she's like, hey, good morning, Greg.

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Then he's like, hey, what it do, Amanda?

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Run me through my schedule.

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What do we have today?

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The one thing was his father's birthday.

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He's like, oh my God,

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thank you for reminding me.

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I got to hit up my dad.

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Then he also jokes and he's like, Amanda,

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you're too serious today.

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Take it easy.

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Lay back a little bit.

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Give it to me real, whatever.

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He's talking

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to what sounds like a human but it's

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actually a voice assistant and so when

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tony mentioned this in the chat i thought

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of this guy greg he puts out content

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that has nothing to do with his core

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business this content is him his

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personality or personal brand or whatever

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but it has nothing to do with jewelry

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and designing uh then some of his other

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content is actually images of his diamonds

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and bracelets and rings and necklaces and

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all that

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But this is where Simon Sinek comes in

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and says,

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people don't care about what you do.

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Start with why, essentially, Simon Sinek.

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So this guy doing this reinforces this

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idea that marketing isn't the first touch.

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This is why I never want to be

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a director of marketing.

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I want to be in charge of attention,

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which is like, how do we get attention?

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I was at CSM last week and I

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was sitting with a booth and I wasn't

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going to say who.

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And they are a polished product.

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They are amazing.

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And I was sitting there just shooting the

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shit with them.

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And I was like,

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this is a great spot.

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You must have paid extra to be right

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here.

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But I was watching people walk by and

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sort of glance.

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And I was like, where's your megaphone?

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And they're like, what do you mean?

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And I'm like,

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you have a product at CSM that people

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need to sort of like,

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it's a little deeper than a billboard.

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Like they need to sort of step up.

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If they stepped up and they tried it,

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people would be blown away.

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And I was like,

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so you got to go get them.

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Being on the corner ain't enough.

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This is why people,

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this is why Subway has the sandwich

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twirler guy, the sign twirler dude.

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This is why people wear sandwich boards.

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This is why car dealers,

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this is going to make room.

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my car dealers get the inflatable,

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whatever.

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It's like, I got to earn your attention.

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You don't buy an F one because of

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the crazy googly guy,

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but you pay attention to that's where the

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Chevy dealer is every time you drive by.

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Cause being on the corner ain't enough

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people.

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So where's your megaphone?

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And I offered this company, I go Saturday,

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I have nothing to do.

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I'll sit here for two hours for free.

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And I will reel people in.

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Cause I knew if they bought, I said,

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you have to buy the megaphone.

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I'm not going to Walmart.

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You go bring me a karaoke machine,

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I will get people to try your product.

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Because all I saw was fish going by

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and going by.

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I'm like,

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you don't eat because there's a lot of

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fish in the water.

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They didn't have bait.

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No bait.

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You got to get those fish in the

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boat.

00:08:56.802 --> 00:08:59.302
So this guy talking about nothing is so

00:08:59.383 --> 00:09:00.364
Seinfeldian.

00:09:01.410 --> 00:09:02.293
that it makes sense.

00:09:02.312 --> 00:09:04.076
Because now when you think about jewelry,

00:09:04.096 --> 00:09:05.618
you think about him first.

00:09:05.658 --> 00:09:06.740
You might not buy from him,

00:09:07.000 --> 00:09:08.923
but you thought of him first.

00:09:09.664 --> 00:09:10.966
It's attention before marketing,

00:09:10.986 --> 00:09:11.668
before sales.

00:09:11.928 --> 00:09:12.769
That is the order now.

00:09:13.409 --> 00:09:14.051
Here's the thing.

00:09:14.091 --> 00:09:16.511
So I'm going to say a lot of

00:09:16.552 --> 00:09:18.094
the clinicians watching this,

00:09:18.553 --> 00:09:20.274
they don't want to be the sign flipper.

00:09:20.335 --> 00:09:22.356
They don't want to be the, you know,

00:09:22.456 --> 00:09:23.217
wiggly guy.

00:09:23.258 --> 00:09:24.599
They don't want to do that stuff.

00:09:24.958 --> 00:09:26.440
So what we're trying to do is we're

00:09:26.460 --> 00:09:27.660
trying to find a compromise.

00:09:27.801 --> 00:09:30.302
You are my patient who says,

00:09:30.644 --> 00:09:32.004
I want to throw the football with the

00:09:32.024 --> 00:09:33.145
grandkids,

00:09:33.166 --> 00:09:34.866
but you're also my patient who says,

00:09:35.106 --> 00:09:36.067
I don't want to lift weights.

00:09:36.207 --> 00:09:37.308
I don't want to exercise.

00:09:37.448 --> 00:09:38.990
I don't want to change my lifestyle or

00:09:39.009 --> 00:09:39.551
my habits.

00:09:40.091 --> 00:09:43.254
So it's our job to give them an

00:09:43.354 --> 00:09:46.015
option that maybe they can tolerate until

00:09:46.056 --> 00:09:47.136
they have something better.

00:09:47.216 --> 00:09:51.200
This would be something like that.

00:09:51.240 --> 00:09:52.581
Show me, don't tell me.

00:09:52.600 --> 00:09:53.601
This is their crutch.

00:09:53.721 --> 00:09:54.643
Yeah, correct.

00:09:54.722 --> 00:09:54.942
Yeah.

00:09:55.003 --> 00:09:55.764
Show me, don't tell me.

00:09:55.943 --> 00:09:56.203
Right.

00:09:56.284 --> 00:09:57.946
Like, you know.

00:09:59.229 --> 00:10:00.409
Trying to think of other, like,

00:10:01.029 --> 00:10:02.230
this happens so often.

00:10:02.250 --> 00:10:03.431
Like I'll be, I mean,

00:10:03.471 --> 00:10:05.491
I'm gonna reference CSM so many times

00:10:05.532 --> 00:10:07.133
because I'll like run into people or meet

00:10:07.153 --> 00:10:07.712
new people.

00:10:08.033 --> 00:10:09.474
And I'm like, people will be like, oh,

00:10:09.514 --> 00:10:10.433
Jimmy hosts a podcast.

00:10:10.453 --> 00:10:11.193
You should get on there.

00:10:11.453 --> 00:10:13.875
And the funny part is their personality

00:10:14.296 --> 00:10:17.417
changes when I bring a microphone out or

00:10:17.456 --> 00:10:18.116
even when I'm just like,

00:10:18.136 --> 00:10:18.998
what would you want to talk about?

00:10:19.077 --> 00:10:21.158
Like they automatically go, like,

00:10:21.578 --> 00:10:21.879
they like,

00:10:22.139 --> 00:10:23.460
you can actually watch them get smaller.

00:10:23.519 --> 00:10:23.960
They're like, well,

00:10:23.980 --> 00:10:24.820
I don't know what I would say.

00:10:24.879 --> 00:10:25.561
And I'm like, oh,

00:10:25.681 --> 00:10:26.701
everything we've been talking about for

00:10:26.721 --> 00:10:27.701
the last twenty eight minutes.

00:10:28.624 --> 00:10:30.345
That like if I should have had a

00:10:30.384 --> 00:10:30.645
microphone,

00:10:30.666 --> 00:10:31.466
I should just walk around with a

00:10:31.485 --> 00:10:32.067
microphone on me.

00:10:32.307 --> 00:10:33.888
I actually shared it with you guy with

00:10:33.908 --> 00:10:34.187
you guys.

00:10:34.207 --> 00:10:36.950
I can't remember the guy's name, Frankie.

00:10:36.970 --> 00:10:38.390
The guy who went viral because he like

00:10:38.451 --> 00:10:41.613
walked around with like a PVC desk and

00:10:41.633 --> 00:10:43.634
a green screen and he pretended to be

00:10:43.674 --> 00:10:45.676
like working remotely.

00:10:45.775 --> 00:10:47.216
And he was like in a UFC fight.

00:10:47.236 --> 00:10:48.938
He was working remotely on a water slide.

00:10:50.078 --> 00:10:50.799
I was at the U.S.

00:10:50.820 --> 00:10:51.760
physical therapy booth.

00:10:52.341 --> 00:10:53.000
doing interviews,

00:10:53.501 --> 00:10:54.782
twenty nine interviews in two days.

00:10:54.942 --> 00:10:56.062
That's a lot of content, everybody.

00:10:57.003 --> 00:10:58.423
But why am I standing still?

00:10:58.764 --> 00:11:00.024
Why don't I why don't I just do

00:11:00.044 --> 00:11:00.804
something ridiculous?

00:11:00.904 --> 00:11:02.365
Why aren't I with a ring light and

00:11:02.385 --> 00:11:04.647
a camera and a headset and a PVC

00:11:04.687 --> 00:11:06.226
desk just for like a little bit of

00:11:06.287 --> 00:11:06.687
zhuzh?

00:11:07.107 --> 00:11:08.107
And that's what I'm doing.

00:11:08.687 --> 00:11:09.349
Bring it.

00:11:09.369 --> 00:11:10.668
You have to bring it to me from

00:11:10.708 --> 00:11:11.149
now on.

00:11:11.210 --> 00:11:11.830
That's what it is.

00:11:12.898 --> 00:11:14.578
So real quick off topic, Dave,

00:11:14.619 --> 00:11:15.600
before you came on,

00:11:15.679 --> 00:11:17.501
Jimmy said Dave's going to come on with

00:11:17.542 --> 00:11:18.783
this beautiful tan.

00:11:19.503 --> 00:11:22.405
I am not seeing anything.

00:11:22.426 --> 00:11:24.807
Was Puerto Rico in like a weather alert

00:11:24.847 --> 00:11:25.989
for clouds or what?

00:11:26.801 --> 00:11:29.644
I had some extra admin work.

00:11:33.408 --> 00:11:34.068
I was out in the sun.

00:11:34.089 --> 00:11:35.049
We actually did zip lining.

00:11:35.070 --> 00:11:35.990
I don't know if you guys saw some

00:11:36.010 --> 00:11:36.530
of my stories.

00:11:36.571 --> 00:11:37.871
It was a crazy video.

00:11:37.893 --> 00:11:38.493
I was, you know,

00:11:38.552 --> 00:11:39.774
three hundred and twenty eight feet off

00:11:39.793 --> 00:11:41.436
the ground over trees.

00:11:41.515 --> 00:11:45.019
And also I filmed one of them like

00:11:45.059 --> 00:11:47.442
selfie video and didn't drop my phone.

00:11:47.581 --> 00:11:48.744
And they said, if you drop your phone.

00:11:49.996 --> 00:11:51.618
It's gone.

00:11:51.658 --> 00:11:52.538
We're not helping you get it.

00:11:52.658 --> 00:11:53.197
It's gone.

00:11:53.238 --> 00:11:55.799
Yeah, it's in the jungle somewhere.

00:11:56.059 --> 00:11:57.639
Find My Phone does not work in the

00:11:57.679 --> 00:11:58.400
jungle that well.

00:11:58.701 --> 00:12:01.221
Yeah, so because we're off-season,

00:12:01.522 --> 00:12:03.302
your boy had to go heavy with the

00:12:03.383 --> 00:12:05.764
mineral-based SPF-Fifty,

00:12:05.844 --> 00:12:08.745
so I have no glaze.

00:12:08.865 --> 00:12:10.225
I have no tan.

00:12:12.111 --> 00:12:13.394
Um, how was Puerto Rico?

00:12:13.413 --> 00:12:14.014
I've never been,

00:12:14.053 --> 00:12:15.316
but I have family that are from Puerto

00:12:15.336 --> 00:12:15.655
Rico.

00:12:15.956 --> 00:12:17.278
I've never been, how is it worth it?

00:12:18.058 --> 00:12:20.280
Amazing, beautiful, amazing food.

00:12:20.321 --> 00:12:21.201
People are amazing.

00:12:21.481 --> 00:12:22.582
Uh, we've been,

00:12:22.682 --> 00:12:25.365
I've been there twice and it gets better

00:12:25.405 --> 00:12:25.746
every time.

00:12:27.072 --> 00:12:28.833
That's on the destination list.

00:12:28.874 --> 00:12:29.953
Quick backstory.

00:12:30.695 --> 00:12:32.755
My mom was from Columbia, South America.

00:12:33.395 --> 00:12:35.636
We had family friends that were in Puerto

00:12:35.697 --> 00:12:36.177
Rico.

00:12:36.376 --> 00:12:38.177
I remember I spent a summer there.

00:12:38.238 --> 00:12:40.158
I think I was fourteen or fifteen.

00:12:40.639 --> 00:12:41.940
It was an amazing experience.

00:12:41.980 --> 00:12:43.280
We had been back a couple of times

00:12:43.341 --> 00:12:43.660
since.

00:12:43.721 --> 00:12:45.501
But that was the first time in my

00:12:45.542 --> 00:12:47.903
life I remember dreaming in Spanish

00:12:47.962 --> 00:12:49.984
because you just grit so much.

00:12:50.624 --> 00:12:51.625
You know, it breaks my heart.

00:12:51.664 --> 00:12:53.885
My kids have been in Spanish class since

00:12:53.966 --> 00:12:54.245
like

00:12:54.686 --> 00:12:56.407
first grade through ninth grade and they

00:12:56.427 --> 00:12:59.028
can't speak a single word of spanish but

00:12:59.248 --> 00:13:01.269
you just took a month two months of

00:13:01.509 --> 00:13:04.030
living there and it's incredible but yeah

00:13:04.051 --> 00:13:05.932
it's a beautiful country or columbia was

00:13:06.091 --> 00:13:07.913
awesome too i did columbia i did medellin

00:13:07.932 --> 00:13:10.894
and cartagena and would would recommend

00:13:10.974 --> 00:13:12.955
like heart would highly recommend i've

00:13:12.975 --> 00:13:14.375
been more places i thought you got you

00:13:14.416 --> 00:13:16.317
reminded me i've done a couple places i've

00:13:16.336 --> 00:13:17.857
been i'm worldly i'm worldly

00:13:18.908 --> 00:13:19.288
And you also,

00:13:19.327 --> 00:13:21.870
you get a ton of domestic tours with

00:13:22.370 --> 00:13:23.870
the podcast.

00:13:23.910 --> 00:13:24.010
Yeah,

00:13:24.051 --> 00:13:25.591
the problem is I was just in Anaheim

00:13:25.631 --> 00:13:26.732
and I could tell you what the inside

00:13:26.753 --> 00:13:28.113
of the conference center looks like and

00:13:28.133 --> 00:13:29.875
the inside of the Hilton bar looks like.

00:13:30.034 --> 00:13:31.655
And then what's every, I, that's the,

00:13:31.755 --> 00:13:33.476
that's the crappy part of like some of

00:13:33.496 --> 00:13:34.697
the stuff that I just need to be

00:13:34.756 --> 00:13:35.077
smarter.

00:13:35.278 --> 00:13:36.357
I need to on the back end of

00:13:36.378 --> 00:13:36.958
the front end.

00:13:37.359 --> 00:13:37.938
Yeah.

00:13:37.979 --> 00:13:40.380
But you know what APTA did?

00:13:40.400 --> 00:13:42.861
They did a wilderness physical therapy

00:13:42.922 --> 00:13:45.604
training course at Joshua tree.

00:13:46.794 --> 00:13:48.495
So like it was like a pre-con,

00:13:48.535 --> 00:13:49.817
which is a con before the con.

00:13:50.898 --> 00:13:51.878
And it was like a two or three

00:13:51.898 --> 00:13:52.698
day course in the world.

00:13:52.739 --> 00:13:53.539
And it was like,

00:13:53.600 --> 00:13:55.140
bring your bring your tent,

00:13:55.221 --> 00:13:56.221
bring your sleeping bag.

00:13:56.240 --> 00:13:56.761
Here's a list.

00:13:57.142 --> 00:13:58.462
My roommate from PT school did it.

00:13:58.863 --> 00:14:01.083
And that's a good idea because it was

00:14:01.184 --> 00:14:01.904
with some I mean,

00:14:01.945 --> 00:14:03.446
he made like crazy connections.

00:14:03.485 --> 00:14:03.625
Right.

00:14:03.645 --> 00:14:04.687
If your game is connections,

00:14:05.606 --> 00:14:07.889
being in a tent or on a campfire

00:14:07.908 --> 00:14:09.730
with people with no cell service is

00:14:09.769 --> 00:14:11.530
definitely a way to is to force that

00:14:11.551 --> 00:14:12.331
connection to be built.

00:14:13.501 --> 00:14:13.642
Now,

00:14:13.961 --> 00:14:15.283
and I know we have a couple other

00:14:15.323 --> 00:14:16.043
topics teed up,

00:14:16.063 --> 00:14:19.346
but you guys were asking me to briefly

00:14:19.386 --> 00:14:21.308
cover the dad bod thing,

00:14:22.309 --> 00:14:23.770
which I filmed in Puerto Rico.

00:14:24.991 --> 00:14:25.211
Nice.

00:14:25.251 --> 00:14:27.693
So I have day one, two, three,

00:14:27.734 --> 00:14:30.836
and four of what I'm literally just making

00:14:30.917 --> 00:14:32.477
up, which is, you know,

00:14:32.538 --> 00:14:35.620
day one of bloated dad bod to shredded

00:14:35.681 --> 00:14:37.763
Romanian soldier six pack in six weeks.

00:14:38.123 --> 00:14:39.303
I'm not going to sell a program or

00:14:39.344 --> 00:14:39.705
anything.

00:14:40.304 --> 00:14:41.405
But a bunch of the content that I

00:14:41.446 --> 00:14:42.866
did in the hotel,

00:14:43.607 --> 00:14:45.129
the two different hotel gyms,

00:14:45.288 --> 00:14:48.331
and pretty good amount of equipment and

00:14:48.350 --> 00:14:48.650
all that.

00:14:48.831 --> 00:14:51.614
It's kind of usually modified in a hotel

00:14:51.653 --> 00:14:51.813
gym.

00:14:51.833 --> 00:14:53.534
But they had a good enough amount of

00:14:53.575 --> 00:14:53.975
equipment.

00:14:54.716 --> 00:14:56.437
And I didn't even have...

00:14:56.518 --> 00:14:57.177
I need to buy one.

00:14:57.258 --> 00:14:59.440
I need to get a tripod that I

00:14:59.580 --> 00:15:00.980
can put my phone four or five feet

00:15:01.000 --> 00:15:01.461
off the ground.

00:15:01.701 --> 00:15:02.881
I was just resting my phone against...

00:15:03.802 --> 00:15:05.783
exercise equipment putting it on like the

00:15:05.823 --> 00:15:07.345
you know the the drink holder on like

00:15:07.404 --> 00:15:10.846
a recumbent bike or whatever um and some

00:15:10.866 --> 00:15:14.408
of the content was uh with with my

00:15:14.467 --> 00:15:16.109
road microphone to shout out jimmy because

00:15:16.129 --> 00:15:18.529
i got the road lapel mics um and

00:15:18.549 --> 00:15:19.630
then some of the content was just like

00:15:19.671 --> 00:15:21.751
me working out and so a lot of

00:15:21.812 --> 00:15:23.432
it was with me with my shirt off

00:15:23.452 --> 00:15:25.933
which i know like i joke in the

00:15:25.953 --> 00:15:27.975
video in the video i'm like you know

00:15:28.034 --> 00:15:30.155
you know hey this bloated that and i'm

00:15:30.176 --> 00:15:31.876
like i'm like cringe yes because

00:15:31.956 --> 00:15:32.417
Content?

00:15:32.457 --> 00:15:32.738
Yes.

00:15:32.798 --> 00:15:33.317
And it's like,

00:15:33.357 --> 00:15:35.019
I'm making fun of myself doing it.

00:15:35.660 --> 00:15:36.542
But the point is,

00:15:37.162 --> 00:15:38.462
is that the one thing,

00:15:38.964 --> 00:15:41.086
there's one thing that I've gotten out of

00:15:41.326 --> 00:15:43.148
doing this with you guys the past couple

00:15:43.187 --> 00:15:43.427
months.

00:15:44.168 --> 00:15:44.950
Jimmy mentioned already,

00:15:45.691 --> 00:15:46.471
which is attention.

00:15:46.812 --> 00:15:48.113
Attention before the marketing.

00:15:48.513 --> 00:15:49.173
Before all this,

00:15:49.234 --> 00:15:51.616
I thought of the top of the funnel

00:15:51.636 --> 00:15:54.538
marketing and referral partners and

00:15:55.716 --> 00:15:57.918
doing content or interviewing physicians

00:15:58.099 --> 00:15:59.780
or all these other things which I need

00:15:59.801 --> 00:16:00.260
to be doing.

00:16:00.360 --> 00:16:01.481
I have a phone call today with a

00:16:01.523 --> 00:16:03.083
personal trainer in the New York City

00:16:03.144 --> 00:16:03.344
area.

00:16:03.604 --> 00:16:05.145
So that all that stuff is happening all

00:16:05.166 --> 00:16:05.466
the time.

00:16:05.566 --> 00:16:08.808
But what is like even further up the

00:16:08.828 --> 00:16:09.370
funnel, right?

00:16:09.389 --> 00:16:10.591
So it's the attention type stuff.

00:16:11.032 --> 00:16:13.413
And the one thing about that Twitter post

00:16:13.533 --> 00:16:13.894
from

00:16:15.046 --> 00:16:15.947
I don't know, a year or two ago.

00:16:15.986 --> 00:16:17.488
Remember that the post that got like a

00:16:17.528 --> 00:16:18.969
hundred thousand impressions or whatever

00:16:18.989 --> 00:16:20.730
on Twitter about, uh,

00:16:20.750 --> 00:16:22.712
the one with that one,

00:16:22.753 --> 00:16:24.573
my shirt was on, I was flexing,

00:16:25.095 --> 00:16:26.135
but my shirt was on.

00:16:26.155 --> 00:16:28.577
Uh, and that, that post was the,

00:16:28.618 --> 00:16:29.678
just if anyone's new here,

00:16:29.698 --> 00:16:31.000
the post was something like, um,

00:16:33.543 --> 00:16:35.224
If you're a self-paid physical therapist,

00:16:35.464 --> 00:16:38.206
do you agree or disagree that you should

00:16:38.225 --> 00:16:40.807
be fit if you're selling physical therapy

00:16:42.368 --> 00:16:43.969
to make two hundred fifty to four hundred

00:16:43.989 --> 00:16:44.889
dollars per visit or whatever?

00:16:44.928 --> 00:16:47.389
So obviously it was a polarizing post on

00:16:47.450 --> 00:16:47.850
purpose.

00:16:48.171 --> 00:16:50.631
It covered health insurance and self-pay

00:16:50.751 --> 00:16:52.533
and fitness and health.

00:16:52.613 --> 00:16:53.994
And what is your definition of health?

00:16:54.875 --> 00:16:56.716
I know I wasn't shirtless in that one.

00:16:57.177 --> 00:16:57.596
That's the thing.

00:16:57.657 --> 00:16:57.937
It was like,

00:16:58.217 --> 00:16:59.678
it was like a tight t-shirt or whatever,

00:16:59.698 --> 00:17:00.600
but I wasn't shirtless.

00:17:01.059 --> 00:17:02.481
So the point of this now is I'm

00:17:02.501 --> 00:17:03.282
going to be putting out.

00:17:03.381 --> 00:17:03.623
Yes.

00:17:03.743 --> 00:17:04.804
Ben, Ben Galen is here.

00:17:04.824 --> 00:17:06.565
He's saying thirst trap, David Rubin shot.

00:17:06.585 --> 00:17:07.945
Now I didn't see what his comments said,

00:17:07.986 --> 00:17:10.407
but I'm going to see how this goes.

00:17:10.509 --> 00:17:11.588
I haven't posted any yet,

00:17:11.628 --> 00:17:13.330
but I did get like my first,

00:17:13.471 --> 00:17:14.711
you know, four days of doing it.

00:17:14.912 --> 00:17:15.992
Now the challenge is now I'm back in

00:17:16.032 --> 00:17:17.474
New York and it's like,

00:17:18.134 --> 00:17:20.340
My garage is not the most aesthetically

00:17:20.381 --> 00:17:23.409
pleasing to record, like, video these.

00:17:23.789 --> 00:17:25.515
And outside, it's thirty degrees still,

00:17:25.634 --> 00:17:25.816
so...

00:17:27.828 --> 00:17:28.848
First, it doesn't matter.

00:17:28.929 --> 00:17:31.509
Second, you understand, I know you know,

00:17:31.730 --> 00:17:33.711
these are always filmed in reverse.

00:17:34.010 --> 00:17:36.471
The person always starts at the result,

00:17:37.031 --> 00:17:39.531
then starts binging, gains the weight,

00:17:39.592 --> 00:17:40.833
gets all swollen,

00:17:41.413 --> 00:17:43.573
and then releases these videos in the

00:17:43.633 --> 00:17:44.353
opposite order.

00:17:44.594 --> 00:17:47.513
I don't think anybody has ever made a

00:17:47.614 --> 00:17:50.234
series like this where they actually went

00:17:50.275 --> 00:17:53.076
from out of shape to in shape in

00:17:53.096 --> 00:17:53.816
that sequence.

00:17:54.357 --> 00:17:56.999
Well, I am the exception to the rule.

00:17:57.019 --> 00:18:00.839
Real quick, you should do the whole, like,

00:18:00.880 --> 00:18:03.380
the newspaper to show the dates on every

00:18:03.400 --> 00:18:06.980
single one of them because it would be

00:18:07.520 --> 00:18:10.041
mind-blowing that somebody actually went

00:18:10.082 --> 00:18:11.663
from out of shape to in shape.

00:18:13.423 --> 00:18:15.022
The only guy to do it was Mac

00:18:15.042 --> 00:18:16.564
from Always Sunny in Philadelphia.

00:18:16.644 --> 00:18:17.703
He got huge,

00:18:18.243 --> 00:18:20.025
and then he got jacked again, like,

00:18:20.144 --> 00:18:20.684
on the show.

00:18:20.884 --> 00:18:21.105
Like...

00:18:22.217 --> 00:18:24.578
in, in, in, you know, semi real time.

00:18:24.598 --> 00:18:26.180
Okay.

00:18:26.200 --> 00:18:27.300
That is a smart way to do it.

00:18:27.340 --> 00:18:28.060
Do it in reverse.

00:18:28.501 --> 00:18:28.781
I did it.

00:18:29.021 --> 00:18:30.583
One of my first videos in like video

00:18:30.623 --> 00:18:33.704
production one in college, my buddy Vinny,

00:18:34.285 --> 00:18:35.006
we did like,

00:18:35.145 --> 00:18:36.247
we thought it'd be funny to like,

00:18:37.387 --> 00:18:38.969
to have a product where you could grow

00:18:39.048 --> 00:18:40.390
hair, like hair in a can.

00:18:41.450 --> 00:18:42.171
So we had,

00:18:42.590 --> 00:18:44.231
was it me getting my head shaved or

00:18:44.271 --> 00:18:44.451
him?

00:18:44.511 --> 00:18:45.512
I can't remember, but we,

00:18:45.532 --> 00:18:46.874
we filmed everything in reversed.

00:18:47.294 --> 00:18:48.694
And then the ending part was the

00:18:48.734 --> 00:18:50.615
beginning, which was me shaving his head.

00:18:51.499 --> 00:18:53.280
and then having all the hair,

00:18:53.300 --> 00:18:54.801
and I was spraying it in the can,

00:18:54.821 --> 00:18:55.722
but that was the only way to do

00:18:55.762 --> 00:18:55.803
it.

00:18:55.823 --> 00:18:56.202
Then he's like,

00:18:56.383 --> 00:18:57.223
didn't really think about this,

00:18:57.263 --> 00:18:58.005
and I got to walk around with a

00:18:58.025 --> 00:18:59.105
shaved head for a couple weeks.

00:19:02.417 --> 00:19:03.898
All right, so what are the topics today?

00:19:04.019 --> 00:19:07.519
We wanted to talk about that idea in

00:19:07.559 --> 00:19:08.640
terms of podcasting.

00:19:08.759 --> 00:19:10.861
I think using AI as a sounding board.

00:19:11.820 --> 00:19:13.342
I did a drive down to DC not

00:19:13.382 --> 00:19:16.482
long ago, and AI, like the voice mode,

00:19:16.623 --> 00:19:17.702
just like the guy in the car,

00:19:17.762 --> 00:19:19.584
taught me logical fallacies because I had

00:19:19.644 --> 00:19:20.564
three hours to kill.

00:19:20.864 --> 00:19:21.944
And I turned it into a quiz.

00:19:22.644 --> 00:19:24.247
Teach me what the logical fallacy is.

00:19:24.287 --> 00:19:25.268
How do I spot it?

00:19:25.567 --> 00:19:26.848
Because a lot of people will use them

00:19:26.888 --> 00:19:28.530
in arguments right online.

00:19:29.111 --> 00:19:30.813
I am the I am an awesome argument

00:19:31.053 --> 00:19:33.734
arguer now on social media because I just

00:19:33.815 --> 00:19:35.696
unplug your argument because they taught

00:19:35.717 --> 00:19:37.558
me how to argue instead of like going

00:19:37.659 --> 00:19:38.279
at these people.

00:19:38.299 --> 00:19:38.640
I'm like, well,

00:19:38.660 --> 00:19:39.800
I'm going to unplug your arguments.

00:19:40.301 --> 00:19:41.623
That's a way to use it for good.

00:19:43.463 --> 00:19:44.703
So what else do we have going on?

00:19:44.743 --> 00:19:45.944
What do we want to talk about?

00:19:46.025 --> 00:19:47.444
Let me get the content list.

00:19:47.625 --> 00:19:49.625
Oh, secret information doesn't matter.

00:19:50.306 --> 00:19:52.207
This came from the idea that I started

00:19:52.326 --> 00:19:54.367
using this app called vidIQ,

00:19:55.367 --> 00:19:57.388
which essentially is a plugin for YouTube.

00:19:57.848 --> 00:19:59.009
And it can just help you.

00:20:00.390 --> 00:20:02.730
So what I'm doing is I'm downloading or

00:20:02.789 --> 00:20:03.851
dumping in large...

00:20:05.050 --> 00:20:06.990
transcripts from podcasts or interviews

00:20:07.030 --> 00:20:08.192
like this that we're going to do.

00:20:08.231 --> 00:20:09.652
And I'm like, what is the actual,

00:20:09.771 --> 00:20:10.672
what should the title be?

00:20:10.971 --> 00:20:13.732
Breakfast club, PT breakfast club,

00:20:13.772 --> 00:20:14.212
February,

00:20:14.333 --> 00:20:17.913
is not a great title for a YouTube

00:20:17.933 --> 00:20:19.534
video or a podcast episode.

00:20:19.574 --> 00:20:20.374
Cause it doesn't tell you what you're

00:20:20.394 --> 00:20:20.933
going to get.

00:20:21.474 --> 00:20:21.734
Right.

00:20:22.515 --> 00:20:23.535
In the past, I might've been like,

00:20:23.654 --> 00:20:25.214
I interviewed Dave Kittle at CSM.

00:20:25.595 --> 00:20:27.576
That's cool for Dave Kittle or people who

00:20:27.615 --> 00:20:28.855
know, like, and trust him already.

00:20:29.115 --> 00:20:30.135
What am I going to get out of

00:20:30.175 --> 00:20:30.435
this?

00:20:31.017 --> 00:20:32.576
So the idea here is like,

00:20:33.396 --> 00:20:34.958
How are we being smarter?

00:20:35.397 --> 00:20:36.778
Secret information doesn't matter.

00:20:36.857 --> 00:20:38.919
So I think what we what we typically

00:20:38.939 --> 00:20:41.099
do is we overvalue what other people know

00:20:41.339 --> 00:20:42.799
and we undervalue what we know.

00:20:43.381 --> 00:20:45.800
And that is nowhere more evident than CSM,

00:20:46.260 --> 00:20:47.981
where like some of the best presenters and

00:20:48.021 --> 00:20:49.702
speakers like the Chad Maddens,

00:20:50.163 --> 00:20:51.143
like you're going to get in front of

00:20:51.182 --> 00:20:52.084
him and he's going to tell you like

00:20:52.243 --> 00:20:52.983
the basic stuff.

00:20:53.663 --> 00:20:54.403
And he's going to look you in the

00:20:54.483 --> 00:20:55.644
eye and be like, that stuff works.

00:20:56.005 --> 00:20:56.785
But I could give you the most.

00:20:56.924 --> 00:20:58.205
Do you want the most expensive?

00:20:58.445 --> 00:20:59.066
Do I got a bridge?

00:20:59.086 --> 00:20:59.747
You can buy it.

00:21:00.106 --> 00:21:00.967
It's in Brooklyn.

00:21:01.346 --> 00:21:02.948
But that ain't going to do it.

00:21:03.347 --> 00:21:04.709
So it's the basic thing.

00:21:04.749 --> 00:21:07.369
So I have a cohort of people who

00:21:07.410 --> 00:21:08.911
are creating podcasts now.

00:21:08.931 --> 00:21:10.672
They're all physical therapists right now.

00:21:11.751 --> 00:21:14.192
And I am beating the fancy out of

00:21:14.252 --> 00:21:14.512
them.

00:21:14.772 --> 00:21:15.894
I'm like, you're overthinking it.

00:21:16.253 --> 00:21:17.233
You're overthinking it.

00:21:17.253 --> 00:21:18.134
You're overthinking it.

00:21:18.414 --> 00:21:18.994
Do it less.

00:21:19.095 --> 00:21:19.615
Do it less.

00:21:19.674 --> 00:21:20.215
Do it less.

00:21:20.736 --> 00:21:22.997
So I think everybody is guilty of this.

00:21:23.700 --> 00:21:25.921
this is the same as the clinician who's

00:21:26.000 --> 00:21:28.320
like a twenty-year clinician looking for

00:21:28.361 --> 00:21:29.122
the next course,

00:21:29.201 --> 00:21:30.721
looking for more information.

00:21:31.241 --> 00:21:33.502
How can I mobilize the glenohumeral joint

00:21:33.542 --> 00:21:34.603
a little bit differently?

00:21:34.663 --> 00:21:35.163
And, you know,

00:21:35.222 --> 00:21:37.263
what do I do with the SI joint?

00:21:37.703 --> 00:21:39.064
I must be missing something.

00:21:39.423 --> 00:21:40.565
You're not missing anything.

00:21:41.545 --> 00:21:43.685
Either you're doing a good job or you're

00:21:43.726 --> 00:21:44.046
not.

00:21:44.145 --> 00:21:45.226
You're not missing anything.

00:21:45.246 --> 00:21:46.905
There's no specialized technique.

00:21:48.007 --> 00:21:51.087
When I had started, I looked at vidIQ.

00:21:51.208 --> 00:21:52.367
I looked at TubeBuddy.

00:21:53.724 --> 00:21:55.526
They have all these fancy analytics and

00:21:55.546 --> 00:21:57.086
you're like, oh my gosh, this is amazing.

00:21:57.106 --> 00:21:58.188
I didn't even know that.

00:21:58.989 --> 00:21:59.308
Okay.

00:21:59.808 --> 00:22:00.930
But at the end of the day,

00:22:01.130 --> 00:22:02.612
it doesn't really matter.

00:22:02.892 --> 00:22:05.012
You put out content that people want to

00:22:05.073 --> 00:22:05.653
consume.

00:22:06.074 --> 00:22:08.195
The algorithm will do all the rest of

00:22:08.236 --> 00:22:08.615
the work.

00:22:09.076 --> 00:22:10.778
It doesn't matter if you don't put tags.

00:22:10.817 --> 00:22:11.939
It doesn't matter if you don't...

00:22:12.838 --> 00:22:14.000
I'm even going to say...

00:22:15.119 --> 00:22:16.780
depending on the audience and depending on

00:22:16.821 --> 00:22:17.162
the niche.

00:22:17.182 --> 00:22:18.022
And for most of us,

00:22:18.063 --> 00:22:19.983
we're putting out educational content more

00:22:20.003 --> 00:22:21.526
than entertaining content.

00:22:22.026 --> 00:22:23.287
So it's like, you know what?

00:22:23.807 --> 00:22:26.529
I don't have to do thumbnails anymore.

00:22:27.029 --> 00:22:27.810
It's nice.

00:22:27.931 --> 00:22:29.311
It's fancy.

00:22:29.412 --> 00:22:30.933
There's an idea behind it.

00:22:30.993 --> 00:22:34.376
But if somebody is dealing with some knee

00:22:34.396 --> 00:22:37.419
pain and it's very specific or common one,

00:22:37.439 --> 00:22:37.659
you know,

00:22:37.699 --> 00:22:39.260
why does my calf hurt so much after

00:22:39.300 --> 00:22:40.182
my knee replacement?

00:22:40.902 --> 00:22:43.285
They're looking for that and they're gonna

00:22:43.325 --> 00:22:45.287
find that video regardless of what it

00:22:45.307 --> 00:22:45.826
looks like,

00:22:45.866 --> 00:22:47.548
regardless of a thumbnail or not,

00:22:47.588 --> 00:22:49.411
regardless of the title as long as the

00:22:49.471 --> 00:22:51.192
search engine can say, hey,

00:22:51.252 --> 00:22:53.494
this is why you have calf pain and

00:22:53.515 --> 00:22:55.136
the person's gonna consume the content,

00:22:55.696 --> 00:22:55.998
you know?

00:22:56.018 --> 00:22:58.140
And I don't have to waste my time

00:22:58.180 --> 00:23:00.821
going through all of those extra steps.

00:23:01.442 --> 00:23:02.644
Doesn't make me any better,

00:23:02.723 --> 00:23:04.086
doesn't make the content any better.

00:23:04.977 --> 00:23:06.498
The only caveat I would say now,

00:23:06.518 --> 00:23:08.940
the reason I went back onto vidIQ is

00:23:09.000 --> 00:23:10.901
it's now doing some of the heavy lifting.

00:23:11.121 --> 00:23:14.844
So instead of me having to take everything

00:23:14.903 --> 00:23:15.584
out of one thing,

00:23:15.644 --> 00:23:17.566
put it into ChatGPT and back into YouTube,

00:23:17.726 --> 00:23:18.605
it's like, we got it.

00:23:18.645 --> 00:23:19.366
So essentially it's like,

00:23:19.646 --> 00:23:21.949
it's a ChatGPT plug into YouTube where I'm

00:23:21.969 --> 00:23:22.148
like,

00:23:22.209 --> 00:23:24.490
is this saving me ten minutes of video?

00:23:24.750 --> 00:23:26.211
That makes sense for me to pay five

00:23:26.230 --> 00:23:26.991
hundred bucks a year.

00:23:27.952 --> 00:23:30.433
The average person doing a couple videos a

00:23:32.496 --> 00:23:34.257
month, probably not going to make sense.

00:23:36.348 --> 00:23:37.368
The one thing I've been learning, though,

00:23:37.388 --> 00:23:40.450
from Tony is just like he had dabbled

00:23:40.490 --> 00:23:40.730
in that.

00:23:40.810 --> 00:23:42.131
I just haven't used vidIQ.

00:23:42.171 --> 00:23:43.731
But in general, with Tony,

00:23:44.551 --> 00:23:47.794
I think you're kind of suggesting here,

00:23:47.814 --> 00:23:49.454
but you mentioned it also privately to us

00:23:49.515 --> 00:23:49.795
is like,

00:23:50.714 --> 00:23:52.176
Don't worry about all the other stuff.

00:23:52.196 --> 00:23:53.097
Of course, Jimmy,

00:23:53.357 --> 00:23:54.358
you put out a ton of videos and

00:23:54.378 --> 00:23:54.679
all that.

00:23:55.180 --> 00:23:57.402
But I think Tony says for the newbies

00:23:57.442 --> 00:23:58.001
starting up,

00:23:58.041 --> 00:24:00.305
don't worry about all these other apps and

00:24:00.605 --> 00:24:02.207
a perfect thumbnail and a perfect title

00:24:02.267 --> 00:24:03.327
and this and that.

00:24:03.367 --> 00:24:05.750
Tony is just suggesting it's more about

00:24:05.809 --> 00:24:06.211
volume.

00:24:06.431 --> 00:24:10.714
Just get content out and the search engine

00:24:10.815 --> 00:24:12.517
or the YouTube or the algorithm or

00:24:12.636 --> 00:24:13.877
whatever will...

00:24:15.209 --> 00:24:16.731
surface more of your stuff,

00:24:16.873 --> 00:24:18.615
the more that you put out in terms

00:24:18.635 --> 00:24:21.500
of volume and also relevant to the ideal

00:24:21.761 --> 00:24:22.683
group and population.

00:24:23.345 --> 00:24:24.664
I was talking to someone really smart

00:24:24.684 --> 00:24:26.385
yesterday who has a good idea and I

00:24:26.405 --> 00:24:27.965
won't give it away even though I could

00:24:27.986 --> 00:24:28.446
give it away.

00:24:28.527 --> 00:24:29.586
No one's going to take it because no

00:24:29.626 --> 00:24:31.406
one's going to take it because it's hard

00:24:31.508 --> 00:24:32.387
and no one's going to do it better

00:24:32.407 --> 00:24:34.067
than him because he's pretty uniquely

00:24:34.107 --> 00:24:35.169
positioned to do this idea.

00:24:36.028 --> 00:24:37.409
And I was but this person is not

00:24:37.548 --> 00:24:38.630
social media savvy.

00:24:38.670 --> 00:24:40.630
So he has a great pot at the

00:24:40.730 --> 00:24:42.250
end of the rainbow pot of gold.

00:24:42.770 --> 00:24:43.090
And he's like,

00:24:43.111 --> 00:24:44.290
but how do I get all these people

00:24:44.310 --> 00:24:44.751
to find me?

00:24:44.771 --> 00:24:45.771
And I was like, well, my friend.

00:24:46.531 --> 00:24:46.872
welcome.

00:24:47.071 --> 00:24:48.492
And I just welcome to the internet.

00:24:48.532 --> 00:24:50.173
Like that's, that's the hard part.

00:24:50.232 --> 00:24:50.452
Right.

00:24:50.893 --> 00:24:52.193
So I was explaining this to him and

00:24:52.213 --> 00:24:52.453
he's like,

00:24:52.513 --> 00:24:54.273
I'm not even on half these platforms.

00:24:54.294 --> 00:24:55.314
Do I need to be on all of

00:24:55.334 --> 00:24:55.474
them?

00:24:55.494 --> 00:24:56.615
And I was like, first of all,

00:24:57.414 --> 00:24:58.394
I tell people all the time,

00:24:59.055 --> 00:25:01.316
the only platform or platforms you should

00:25:01.336 --> 00:25:02.977
be on are the ones you already use

00:25:03.156 --> 00:25:03.636
to start.

00:25:03.717 --> 00:25:04.096
Anyway,

00:25:04.196 --> 00:25:05.457
if you're going to be the one making,

00:25:05.717 --> 00:25:07.097
if you don't like being on Tik TOK,

00:25:07.298 --> 00:25:08.637
don't be on Tik TOK because you're going

00:25:08.657 --> 00:25:09.077
to hate it.

00:25:09.417 --> 00:25:10.838
So if you like consuming, great.

00:25:10.919 --> 00:25:11.479
Start with one.

00:25:12.474 --> 00:25:15.176
right the second thing is and i had

00:25:15.196 --> 00:25:16.478
to sort of give this guy an analogy

00:25:16.558 --> 00:25:18.839
this guy's super high level smart so i

00:25:18.861 --> 00:25:20.922
had to almost triple dumb it down because

00:25:20.942 --> 00:25:21.242
i was like

00:25:22.372 --> 00:25:23.833
Instagram is reverse Tinder.

00:25:24.413 --> 00:25:25.192
He's like, what do you mean?

00:25:25.252 --> 00:25:25.452
I go,

00:25:25.472 --> 00:25:26.614
you're going to put stuff out there.

00:25:27.114 --> 00:25:29.694
And Tinder wants to be the matchmaker.

00:25:30.494 --> 00:25:32.036
The algorithm is not there to beat you

00:25:32.056 --> 00:25:32.915
or to suppress you.

00:25:33.195 --> 00:25:33.816
The algorithm is there.

00:25:33.875 --> 00:25:35.356
It doesn't understand you.

00:25:35.876 --> 00:25:37.297
You think you're stunningly clear.

00:25:37.577 --> 00:25:38.198
You're not.

00:25:38.758 --> 00:25:40.198
So I'm like, the more you put out,

00:25:40.378 --> 00:25:42.138
the more words that you use,

00:25:42.439 --> 00:25:45.059
the more accounts that connect with you,

00:25:45.299 --> 00:25:46.740
the better it becomes.

00:25:47.728 --> 00:25:48.448
Long game.

00:25:48.488 --> 00:25:49.868
That's why the longer... Wow,

00:25:50.328 --> 00:25:51.269
this got easier.

00:25:51.509 --> 00:25:53.089
The algorithm finally figured me out.

00:25:53.589 --> 00:25:55.710
The second part is the thing that is

00:25:55.789 --> 00:25:56.230
true.

00:25:57.451 --> 00:25:58.770
So I was essentially saying he was trying

00:25:58.790 --> 00:26:00.352
to connect with a very small subset of

00:26:00.392 --> 00:26:01.372
people in the world.

00:26:01.652 --> 00:26:02.092
And I was like,

00:26:02.311 --> 00:26:04.972
you have to oversaturate the world with

00:26:04.992 --> 00:26:05.532
your stuff.

00:26:06.173 --> 00:26:07.594
So if this doesn't sound like a good

00:26:08.054 --> 00:26:08.794
use of your time,

00:26:09.734 --> 00:26:11.855
don't do the idea or realize that someone

00:26:11.875 --> 00:26:12.776
else needs to do that part of the

00:26:12.796 --> 00:26:14.115
business.

00:26:14.135 --> 00:26:16.616
Because his idea without traffic does not

00:26:16.656 --> 00:26:16.817
work.

00:26:17.833 --> 00:26:19.034
And that sucks,

00:26:19.054 --> 00:26:19.953
but that's the way it is.

00:26:20.575 --> 00:26:20.734
Now,

00:26:20.755 --> 00:26:22.455
the other part that I heard yesterday,

00:26:22.536 --> 00:26:24.317
actually, I was listening to,

00:26:24.497 --> 00:26:26.278
I can't think of his name.

00:26:26.337 --> 00:26:27.798
I shared the video with you guys,

00:26:27.878 --> 00:26:28.959
but one of the things-

00:26:30.979 --> 00:26:31.439
I don't know.

00:26:31.719 --> 00:26:33.119
One of the things that he said was,

00:26:33.599 --> 00:26:33.920
you know,

00:26:34.780 --> 00:26:37.481
it doesn't matter if you put something out

00:26:37.521 --> 00:26:39.123
there and it's not good because the

00:26:39.202 --> 00:26:40.682
algorithm is so good.

00:26:40.942 --> 00:26:42.723
It just won't show it to more people.

00:26:43.203 --> 00:26:44.565
It'll do a sampling.

00:26:44.964 --> 00:26:46.346
But if it's not good,

00:26:46.625 --> 00:26:49.307
they won't show more people and nobody's

00:26:49.346 --> 00:26:49.946
going to see it.

00:26:49.987 --> 00:26:51.647
So just keep posting.

00:26:51.667 --> 00:26:52.008
When I.

00:26:53.709 --> 00:26:56.069
when i help people launch things i like

00:26:56.371 --> 00:26:58.152
i realize that i have to do ninety

00:26:58.192 --> 00:27:00.452
percent psychological work so like if you

00:27:00.492 --> 00:27:02.413
take my podcast course one of the first

00:27:02.433 --> 00:27:04.474
things i'm gonna tell you is your first

00:27:04.674 --> 00:27:08.136
ten episodes will suck and everybody's

00:27:08.156 --> 00:27:09.758
like almost jarred because they're used to

00:27:09.778 --> 00:27:11.778
being like everything's gonna be great and

00:27:11.798 --> 00:27:13.319
you're gonna be great from day one and

00:27:13.359 --> 00:27:14.901
everything's perfect i'm like your first

00:27:14.921 --> 00:27:16.342
ten episodes are just gonna suck and then

00:27:16.402 --> 00:27:18.343
after that punch lands and they come back

00:27:18.363 --> 00:27:20.483
from reality i go but only compared to

00:27:20.503 --> 00:27:21.365
your next thirty

00:27:22.531 --> 00:27:24.553
And you're going to think it sucks.

00:27:24.634 --> 00:27:25.574
It's terrible.

00:27:25.594 --> 00:27:26.555
It's a one out of a hundred.

00:27:26.835 --> 00:27:27.895
The average person is like, yeah,

00:27:27.915 --> 00:27:28.276
it's fine.

00:27:28.756 --> 00:27:29.557
To them, it's a fifty.

00:27:29.576 --> 00:27:30.257
It's mayonnaise.

00:27:30.657 --> 00:27:31.718
It's going to get better.

00:27:32.159 --> 00:27:33.259
And that's just repetition.

00:27:33.880 --> 00:27:36.340
Imagine a CI saying the first ten patients

00:27:36.361 --> 00:27:36.842
you see,

00:27:37.142 --> 00:27:38.682
you're going to be a crappy PT.

00:27:38.942 --> 00:27:40.784
It's true for some people.

00:27:41.164 --> 00:27:42.464
But they don't say that.

00:27:43.605 --> 00:27:45.126
Maybe they should.

00:27:45.166 --> 00:27:46.147
Maybe someone was like, listen, man,

00:27:46.188 --> 00:27:47.148
these are all low stakes.

00:27:47.949 --> 00:27:48.910
You're not going to hurt anybody.

00:27:49.230 --> 00:27:50.590
Look, just don't hurt anybody.

00:27:50.931 --> 00:27:51.971
But you're probably not going to do any

00:27:52.011 --> 00:27:52.172
good.

00:27:53.211 --> 00:27:53.632
Even if I,

00:27:53.771 --> 00:27:55.192
even if they know like something's better

00:27:55.212 --> 00:27:55.712
than nothing,

00:27:56.073 --> 00:27:58.013
the psychological stakes would have been

00:27:58.074 --> 00:27:58.653
lowered for me.

00:27:58.773 --> 00:27:59.634
And then I would have been like, Oh,

00:27:59.653 --> 00:28:00.334
I can breathe.

00:28:00.755 --> 00:28:03.035
Not like, make sure you do it perfectly.

00:28:03.515 --> 00:28:04.375
Go to bat and say,

00:28:04.395 --> 00:28:05.596
you have to put the ball in right

00:28:05.635 --> 00:28:06.115
center field.

00:28:06.556 --> 00:28:07.696
You're never going to hit the ball.

00:28:07.757 --> 00:28:08.817
Cause you're overthinking it.

00:28:09.017 --> 00:28:10.176
You're hitting your grip of the bat too

00:28:10.196 --> 00:28:10.376
tight.

00:28:10.396 --> 00:28:11.738
A lot of baseball analogies coming at you.

00:28:11.798 --> 00:28:13.117
Hey, real quick.

00:28:13.278 --> 00:28:14.618
My patients are walking in the door.

00:28:14.719 --> 00:28:16.179
I'll catch you guys on Tuesday.

00:28:16.199 --> 00:28:17.619
You guys have an amazing weekend.

00:28:18.279 --> 00:28:18.400
Yeah.

00:28:19.440 --> 00:28:19.980
Sounds good, Tony.

00:28:20.381 --> 00:28:21.761
I almost want Tony to just put a

00:28:21.801 --> 00:28:24.124
headset on and just go full GoPro while

00:28:24.163 --> 00:28:25.444
he's treating this patient.

00:28:26.385 --> 00:28:27.707
How come we're not there yet?

00:28:27.747 --> 00:28:29.107
We kind of are, right?

00:28:29.588 --> 00:28:29.749
I mean,

00:28:29.769 --> 00:28:33.050
he's pretty much doing that for the most

00:28:33.111 --> 00:28:33.372
part.

00:28:34.972 --> 00:28:36.314
He's done it with the mics and all

00:28:36.354 --> 00:28:36.634
that.

00:28:37.734 --> 00:28:38.036
Yeah.

00:28:38.115 --> 00:28:39.737
I mean, I asked him the other day.

00:28:39.757 --> 00:28:40.017
I'm like,

00:28:40.116 --> 00:28:41.759
how much time are you spending...

00:28:43.188 --> 00:28:45.289
He brought up a particular post that got

00:28:45.309 --> 00:28:48.971
a thousand comments, not a thousand views,

00:28:49.413 --> 00:28:53.976
not a thousand likes people commenting is

00:28:54.036 --> 00:28:54.757
insane.

00:28:54.817 --> 00:28:58.038
Like someone in this world typing for two

00:28:58.078 --> 00:29:00.079
and a half seconds is really hard to

00:29:00.119 --> 00:29:00.320
do.

00:29:00.560 --> 00:29:02.021
And he got a thousand of those in

00:29:02.061 --> 00:29:03.563
like the first twenty four or forty eight

00:29:03.583 --> 00:29:03.883
hours.

00:29:04.763 --> 00:29:05.884
And he was teaching me.

00:29:06.876 --> 00:29:07.096
Well,

00:29:07.176 --> 00:29:09.519
usually with his post about like total

00:29:09.538 --> 00:29:10.079
knee replacement,

00:29:10.119 --> 00:29:12.061
post-surgical and like the cat pain he

00:29:12.082 --> 00:29:12.442
talked about.

00:29:13.282 --> 00:29:14.463
Everyone, not everyone,

00:29:14.644 --> 00:29:16.484
a lot of people like to share their

00:29:16.545 --> 00:29:16.905
story.

00:29:17.365 --> 00:29:18.126
They want to share,

00:29:18.606 --> 00:29:21.589
here's what my experience was.

00:29:21.609 --> 00:29:24.412
And it might resonate.

00:29:24.511 --> 00:29:25.873
It might not.

00:29:26.173 --> 00:29:27.775
It happens a lot in these Facebook groups.

00:29:27.815 --> 00:29:28.336
I mean, I think...

00:29:28.976 --> 00:29:29.876
The past couple of years,

00:29:29.916 --> 00:29:31.297
I think that Facebook groups have kind of

00:29:31.336 --> 00:29:32.097
been in general,

00:29:32.137 --> 00:29:33.338
at least in the physical therapy business

00:29:33.419 --> 00:29:34.858
ones that we've seen a lot.

00:29:34.898 --> 00:29:36.059
Some of the Facebook groups seem to have

00:29:36.079 --> 00:29:37.480
been dying.

00:29:37.520 --> 00:29:39.942
I think school SKOL is a big competitor

00:29:39.961 --> 00:29:41.502
that's been probably taking some attention

00:29:41.522 --> 00:29:42.443
away from Facebook groups.

00:29:43.317 --> 00:29:45.438
but tony's knee replacement group is still

00:29:45.538 --> 00:29:48.900
thriving and yeah people that had a knee

00:29:48.920 --> 00:29:50.601
replacement a couple months ago a couple

00:29:50.681 --> 00:29:53.002
years ago people love to chime in with

00:29:53.623 --> 00:29:56.144
this was my experience this was these were

00:29:56.285 --> 00:29:58.286
this was how this is how many hours

00:29:58.365 --> 00:29:59.906
i slept this these were the shoes i

00:29:59.946 --> 00:30:01.587
tried these were the whatever

00:30:01.607 --> 00:30:03.648
modifications i did at home this would and

00:30:03.949 --> 00:30:05.470
some people like i don't know what i

00:30:05.490 --> 00:30:07.070
don't know what if we could use that

00:30:07.090 --> 00:30:08.211
in any kind of way but it's like

00:30:08.791 --> 00:30:10.492
maybe some people don't have an outlet

00:30:10.933 --> 00:30:11.993
with their spouse, their partner,

00:30:12.013 --> 00:30:13.255
their neighbor, their family, whatever.

00:30:13.335 --> 00:30:13.816
And they want to,

00:30:13.915 --> 00:30:15.936
they want to get that off their chest

00:30:17.097 --> 00:30:18.578
in a digital Facebook forum.

00:30:18.598 --> 00:30:18.940
I don't know.

00:30:19.900 --> 00:30:21.141
It's gotta be meaningful.

00:30:22.142 --> 00:30:26.345
It's gotta feel like it was a milestone.

00:30:26.746 --> 00:30:27.926
Like I won't say achievement.

00:30:27.987 --> 00:30:29.126
I don't feel like getting in, having,

00:30:29.288 --> 00:30:30.307
having an ear replacement is an

00:30:30.347 --> 00:30:31.808
achievement, but you went through it.

00:30:33.191 --> 00:30:33.330
Um,

00:30:34.471 --> 00:30:36.972
which isn't necessarily everything, right?

00:30:36.992 --> 00:30:37.553
You can't like,

00:30:37.753 --> 00:30:39.075
so like I'm trying to think of things

00:30:39.095 --> 00:30:42.817
like a marathon group, right?

00:30:43.077 --> 00:30:45.339
Like this is why people like to go

00:30:45.380 --> 00:30:46.941
through into PT groups because it's

00:30:46.980 --> 00:30:47.661
specific.

00:30:47.961 --> 00:30:48.362
Like somebody,

00:30:48.642 --> 00:30:51.003
Sky Donovan had me great advice early in

00:30:51.023 --> 00:30:51.644
my career.

00:30:53.006 --> 00:30:54.185
If I'm ever trying to break the ice

00:30:54.205 --> 00:30:55.227
with someone who's a PT,

00:30:55.907 --> 00:30:57.528
I ask them a question about PT school

00:30:58.089 --> 00:30:59.130
or I put them in that frame of

00:30:59.190 --> 00:30:59.471
mind.

00:31:00.326 --> 00:31:03.308
And it's the only thing you can really

00:31:03.368 --> 00:31:04.368
say we all have in common.

00:31:04.388 --> 00:31:05.028
If you're a PT,

00:31:05.229 --> 00:31:06.049
we all went to school.

00:31:06.309 --> 00:31:06.730
You can't...

00:31:07.029 --> 00:31:08.431
Everything after that is a variable.

00:31:08.530 --> 00:31:10.771
Everything after that is this.

00:31:10.991 --> 00:31:11.432
But you're like,

00:31:11.732 --> 00:31:12.893
we were all students once.

00:31:12.952 --> 00:31:14.034
And you're like, yeah, yeah, yeah.

00:31:14.273 --> 00:31:15.434
Tell me about that.

00:31:15.835 --> 00:31:18.256
So I took Tony's logic of we all

00:31:18.276 --> 00:31:19.115
went through in this group.

00:31:19.135 --> 00:31:20.277
We all had an ear replacement.

00:31:20.557 --> 00:31:21.017
So he's like...

00:31:21.557 --> 00:31:23.218
His question was stunningly stupid.

00:31:23.238 --> 00:31:23.578
It was like,

00:31:23.818 --> 00:31:25.900
how many degrees did you get after a

00:31:25.960 --> 00:31:27.079
week of getting your ear replacement?

00:31:27.339 --> 00:31:28.201
And could people...

00:31:28.840 --> 00:31:32.523
I could not wait to comment fast enough.

00:31:33.364 --> 00:31:34.724
I asked a question and I'll look at

00:31:34.744 --> 00:31:35.326
it in a second.

00:31:36.086 --> 00:31:36.866
I asked people,

00:31:37.247 --> 00:31:39.248
I use Tony's logic on LinkedIn and I

00:31:39.268 --> 00:31:41.730
go, where are you in your PT career,

00:31:41.769 --> 00:31:43.611
plus or minus seven years?

00:31:43.671 --> 00:31:45.112
And it's just a two question poll.

00:31:45.532 --> 00:31:46.653
I'll go look at it right now.

00:31:46.692 --> 00:31:48.515
But I bet you that thing has a

00:31:48.575 --> 00:31:49.234
ton of engagement.

00:31:49.474 --> 00:31:49.795
Why?

00:31:50.276 --> 00:31:51.636
I didn't even ask you to comment.

00:31:51.856 --> 00:31:53.038
I just asked you to touch a button.

00:31:53.617 --> 00:31:54.919
But the goal was engagement.

00:31:55.159 --> 00:31:56.460
I wanted to see who was paying attention.

00:31:56.740 --> 00:31:57.461
And I'm curious,

00:31:57.480 --> 00:31:58.721
and here's why I picked seven years.

00:31:59.362 --> 00:32:01.163
I went to whatever data was available.

00:32:01.203 --> 00:32:01.443
I said,

00:32:01.483 --> 00:32:03.724
what's the average PT career span right

00:32:03.765 --> 00:32:03.964
now?

00:32:04.405 --> 00:32:06.768
And they said seven years before someone

00:32:06.807 --> 00:32:07.167
leaves.

00:32:07.407 --> 00:32:08.328
And I was like, ooh, that's crazy.

00:32:08.348 --> 00:32:08.788
That's crazy.

00:32:08.868 --> 00:32:09.670
Crazy.

00:32:10.625 --> 00:32:13.507
But I wanted to know what part of

00:32:13.527 --> 00:32:15.548
my audience that was willing to respond to

00:32:15.587 --> 00:32:17.488
that poll that they saw during that day

00:32:17.788 --> 00:32:19.189
was above or below average.

00:32:19.249 --> 00:32:20.148
And I'll look it up now.

00:32:20.528 --> 00:32:22.369
But I went the other way where I

00:32:22.450 --> 00:32:23.410
used to ask really,

00:32:23.450 --> 00:32:27.111
really high level LinkedIn post questions

00:32:27.151 --> 00:32:28.692
or poll questions to try to get really

00:32:28.711 --> 00:32:29.311
good data.

00:32:29.632 --> 00:32:32.932
And I realized if it's confusing or if

00:32:32.972 --> 00:32:34.133
it's not meaningful to me,

00:32:34.452 --> 00:32:35.473
I'm not going to answer and then I'm

00:32:35.493 --> 00:32:36.233
going to get nothing.

00:32:39.844 --> 00:32:40.944
How can you use that?

00:32:41.846 --> 00:32:41.986
Like,

00:32:42.386 --> 00:32:44.249
what are your patients or future patients?

00:32:44.769 --> 00:32:45.530
The question would be,

00:32:45.631 --> 00:32:47.732
what do they all have in common or

00:32:47.772 --> 00:32:49.895
that they'd be willing to brag or I

00:32:50.655 --> 00:32:53.660
guess the word is reminisce about more.

00:32:56.738 --> 00:32:57.238
Uh, yeah.

00:32:57.258 --> 00:33:00.058
So we, yeah.

00:33:00.159 --> 00:33:00.838
Cause we do like,

00:33:01.058 --> 00:33:02.699
we do ortho and then we do kind

00:33:02.739 --> 00:33:04.019
of like geriatric and neuro.

00:33:04.140 --> 00:33:06.400
So, uh, I mean,

00:33:06.480 --> 00:33:08.361
back pain is one thing that's probably one

00:33:08.381 --> 00:33:09.621
of the most common things I'm trying to

00:33:09.641 --> 00:33:10.060
think is that,

00:33:10.141 --> 00:33:12.461
is that the point of like everything else

00:33:12.480 --> 00:33:13.301
is different after that?

00:33:15.061 --> 00:33:17.142
Um, cause you know, humans are,

00:33:17.801 --> 00:33:18.383
they don't have pain,

00:33:18.403 --> 00:33:19.343
they don't have injuries.

00:33:19.363 --> 00:33:20.363
And then at some point in their life,

00:33:20.383 --> 00:33:21.782
they have some aches or pains and they

00:33:21.803 --> 00:33:23.723
have some back pain or whatever.

00:33:24.604 --> 00:33:25.023
I'm not sure.

00:33:25.952 --> 00:33:27.493
Here's that post I'm talking about on

00:33:27.534 --> 00:33:27.993
LinkedIn.

00:33:28.054 --> 00:33:29.234
This was a day ago.

00:33:30.256 --> 00:33:31.977
I literally just said, tell me about you,

00:33:32.317 --> 00:33:32.917
question mark.

00:33:33.218 --> 00:33:34.278
How long have you been a PT?

00:33:34.939 --> 00:33:36.820
Plus seven years, minus seven years.

00:33:37.141 --> 00:33:39.301
Two hundred and twenty eight votes in.

00:33:39.321 --> 00:33:40.442
I tell you what,

00:33:40.623 --> 00:33:42.724
I I haven't been on LinkedIn too much

00:33:42.884 --> 00:33:44.625
in the past, maybe six or so months.

00:33:45.586 --> 00:33:45.826
But.

00:33:47.441 --> 00:33:49.041
Two hundred and twenty eight votes on a

00:33:49.102 --> 00:33:52.163
poll is typically higher than I ever see

00:33:52.182 --> 00:33:52.542
on a poll.

00:33:52.923 --> 00:33:55.184
It also helps when I when when your

00:33:55.224 --> 00:33:58.026
caption and your question are so simple.

00:33:58.865 --> 00:34:00.826
Third grade, fifth grade reading level.

00:34:01.327 --> 00:34:02.307
It's all on one line.

00:34:02.347 --> 00:34:03.249
It's not a paragraph.

00:34:03.288 --> 00:34:03.969
It's not a narrative.

00:34:04.028 --> 00:34:07.391
It's very you made it very easy for

00:34:07.431 --> 00:34:10.152
someone to read, understand and vote.

00:34:10.251 --> 00:34:10.331
Yep.

00:34:12.621 --> 00:34:14.663
So apparently my audience is above average

00:34:14.682 --> 00:34:16.184
because seventy one percent of the people

00:34:16.244 --> 00:34:16.704
responding.

00:34:16.724 --> 00:34:18.005
So seventy one percent of two hundred

00:34:18.025 --> 00:34:19.945
twenty eight are saying they're over seven

00:34:19.985 --> 00:34:21.806
years and just twenty nine percent are

00:34:21.965 --> 00:34:22.887
under seven years.

00:34:24.047 --> 00:34:25.487
But that could also be because a large

00:34:25.507 --> 00:34:26.547
majority or no,

00:34:27.347 --> 00:34:28.528
what it's going to say could be because

00:34:28.548 --> 00:34:28.929
of students,

00:34:28.949 --> 00:34:30.269
but only thirty percent answering.

00:34:31.909 --> 00:34:32.811
And then I don't know.

00:34:32.951 --> 00:34:34.170
I like interaction like this.

00:34:34.190 --> 00:34:35.351
It tells me who I'm talking to.

00:34:37.192 --> 00:34:38.552
You get a little bit of intelligence,

00:34:38.572 --> 00:34:39.293
a little intel.

00:34:39.454 --> 00:34:43.137
And so I think we could maybe assume

00:34:43.177 --> 00:34:45.820
that maybe... I mean,

00:34:45.860 --> 00:34:48.684
because you kind of have a base of

00:34:48.804 --> 00:34:51.085
a very diverse amount of physical

00:34:51.126 --> 00:34:51.686
therapists, right?

00:34:51.706 --> 00:34:54.009
So I think we could kind of assume

00:34:54.028 --> 00:34:55.050
that the...

00:34:56.764 --> 00:34:58.925
mid to late stage career physical

00:34:58.945 --> 00:35:02.106
therapists are on LinkedIn more often as

00:35:02.126 --> 00:35:05.327
opposed to newer grads or PTs that are

00:35:05.606 --> 00:35:07.628
only seven years or less in their career?

00:35:08.188 --> 00:35:09.987
I think a lot of students are on

00:35:10.047 --> 00:35:12.048
LinkedIn now because Twitter's not really

00:35:12.168 --> 00:35:13.228
a place that a lot of people are

00:35:13.268 --> 00:35:13.728
doing it.

00:35:13.809 --> 00:35:14.429
So I think they're like,

00:35:14.469 --> 00:35:15.150
where do I go?

00:35:15.210 --> 00:35:16.750
And I think their professors or the people

00:35:16.769 --> 00:35:18.250
that their CIs are like, I don't know,

00:35:18.309 --> 00:35:18.710
LinkedIn.

00:35:19.110 --> 00:35:20.771
It's becoming more conversational.

00:35:21.030 --> 00:35:23.251
You can see people pushing back when

00:35:23.311 --> 00:35:24.512
things become Twittery.

00:35:25.871 --> 00:35:27.592
And the same is on threads,

00:35:27.891 --> 00:35:29.534
which is like the Instagram version of

00:35:29.594 --> 00:35:29.974
Twitter.

00:35:31.934 --> 00:35:33.956
When people start doing LinkedIn sort of

00:35:34.016 --> 00:35:34.757
stuff, people are like,

00:35:34.797 --> 00:35:36.418
bring that stuff back over to LinkedIn,

00:35:36.438 --> 00:35:36.938
bro.

00:35:36.958 --> 00:35:38.099
That's not what we're here for.

00:35:38.739 --> 00:35:40.201
We're here for... I mean,

00:35:40.221 --> 00:35:41.382
we didn't even get into this,

00:35:41.442 --> 00:35:46.605
but could Dave steal a viral moment right

00:35:46.664 --> 00:35:47.085
now?

00:35:47.726 --> 00:35:49.146
I thought of you the minute I saw

00:35:49.166 --> 00:35:49.467
this.

00:35:49.706 --> 00:35:51.168
And because... Give it to me.

00:35:51.188 --> 00:35:51.608
Give it to me.

00:35:53.358 --> 00:35:55.021
I think you should do a bunch of

00:35:55.061 --> 00:35:59.724
workouts just in jeans.

00:35:59.744 --> 00:36:00.385
Do you know why?

00:36:01.666 --> 00:36:03.467
Because that's the dad bod reference.

00:36:03.487 --> 00:36:06.331
Oh, so you were on vacation.

00:36:06.670 --> 00:36:07.492
You miss this.

00:36:08.498 --> 00:36:10.980
So, twenty-four hours ago, the U.S.

00:36:11.420 --> 00:36:13.960
Health and Human Services put out a video,

00:36:14.081 --> 00:36:15.161
I'll find it in a second,

00:36:15.661 --> 00:36:17.101
of RFK Jr.

00:36:17.722 --> 00:36:18.782
and Kid Rock.

00:36:19.402 --> 00:36:21.842
It's like this weird workout mashup,

00:36:22.202 --> 00:36:23.422
taba with taba,

00:36:24.043 --> 00:36:28.324
and RFK gets into a cold plunge with

00:36:28.505 --> 00:36:29.485
jeans on.

00:36:30.528 --> 00:36:31.550
Not jean shorts.

00:36:31.869 --> 00:36:32.811
Because he doesn't want to show off his

00:36:32.871 --> 00:36:33.291
legs or what?

00:36:33.311 --> 00:36:33.931
It's got to be.

00:36:34.331 --> 00:36:35.512
That's what some people were saying.

00:36:36.253 --> 00:36:37.273
Not jean shorts,

00:36:37.474 --> 00:36:39.456
which also would have been insane.

00:36:40.356 --> 00:36:41.777
Who works out in jeans?

00:36:42.197 --> 00:36:43.438
I mean, I don't want to judge people,

00:36:43.498 --> 00:36:44.559
but I am.

00:36:45.079 --> 00:36:47.762
He gets into a cold plunge with a

00:36:47.922 --> 00:36:50.885
full-on ankle-length pair of jeans.

00:36:51.585 --> 00:36:52.646
I sort of feel like this is a

00:36:52.726 --> 00:36:54.807
moment where you just get to steal the

00:36:54.847 --> 00:36:57.429
buzz from this.

00:36:57.670 --> 00:36:58.329
Because people,

00:36:58.489 --> 00:37:00.311
the internet was in a tizzy.

00:37:02.219 --> 00:37:03.259
Yeah.

00:37:03.278 --> 00:37:04.000
Colleen gets it.

00:37:04.099 --> 00:37:05.039
Oh, no, not jeans.

00:37:07.400 --> 00:37:08.460
Here's what I would like you to do.

00:37:08.501 --> 00:37:10.041
Can you look that up and can you

00:37:10.181 --> 00:37:12.882
watch it so I can watch your face

00:37:13.302 --> 00:37:14.822
while you... Can we do one of those?

00:37:15.123 --> 00:37:18.864
So just Google RFK Kid Rock workout video

00:37:19.324 --> 00:37:21.864
or whatever.

00:37:23.525 --> 00:37:24.646
What would be cold punch?

00:37:24.666 --> 00:37:25.106
He's cold.

00:37:25.146 --> 00:37:25.626
They're working out.

00:37:25.646 --> 00:37:27.927
They're drinking milk in a sauna.

00:37:27.967 --> 00:37:28.907
I got to be honest with you.

00:37:29.407 --> 00:37:29.547
If...

00:37:30.342 --> 00:37:33.023
The kids in the hall circa nineteen ninety

00:37:33.385 --> 00:37:34.846
six made this video.

00:37:35.246 --> 00:37:35.967
People would be like,

00:37:35.987 --> 00:37:37.148
this is the dumbest thing ever.

00:37:37.568 --> 00:37:39.809
But the US government put this out less

00:37:39.829 --> 00:37:41.190
than twenty four hours ago.

00:37:41.650 --> 00:37:43.313
And it is a fever dream.

00:37:43.592 --> 00:37:44.833
It is very confusing.

00:37:45.414 --> 00:37:46.014
But hey,

00:37:46.094 --> 00:37:47.295
you do you if you want a cold

00:37:47.315 --> 00:37:48.277
plunge with jeans on.

00:37:49.291 --> 00:37:51.094
cold and then like the next frame he's

00:37:51.114 --> 00:37:52.514
like walking through his kitchen with

00:37:52.554 --> 00:37:54.655
jeans on but they're dry and i'm like

00:37:54.675 --> 00:37:57.438
the continuity guys come on the jeans need

00:37:57.478 --> 00:37:58.659
to be soaking wet what are we doing

00:37:58.860 --> 00:38:00.181
so do you have the video ready tell

00:38:00.201 --> 00:38:02.282
me when you start it i'm watching i'm

00:38:02.342 --> 00:38:05.806
watching rfk do push-ups inside the sauna

00:38:06.206 --> 00:38:08.347
kid rock who who i didn't think worked

00:38:08.427 --> 00:38:11.831
out ever because i whatever uh he's he's

00:38:11.891 --> 00:38:14.612
on like an assault bike at one point

00:38:14.632 --> 00:38:15.454
he flips the camera off

00:38:17.085 --> 00:38:19.224
Yes, he flips the camera off.

00:38:19.525 --> 00:38:21.746
Wait, then they're playing pickleball,

00:38:21.766 --> 00:38:22.445
which is hilarious.

00:38:22.505 --> 00:38:25.766
Now they're whole milk in a hot tub.

00:38:27.106 --> 00:38:28.347
More clips of working out.

00:38:29.467 --> 00:38:31.266
And where are we?

00:38:31.327 --> 00:38:32.927
Let's get... And here it is.

00:38:33.027 --> 00:38:34.487
Gene's in the sauna.

00:38:35.987 --> 00:38:36.987
Oh, my Lord.

00:38:37.168 --> 00:38:40.268
Is he in the cold plunge?

00:38:40.289 --> 00:38:41.148
I mean, in the cold plunge.

00:38:41.168 --> 00:38:41.409
I'm sorry.

00:38:41.449 --> 00:38:41.748
Gene's,

00:38:42.028 --> 00:38:45.190
he's getting with his jeans into the cold

00:38:45.210 --> 00:38:45.650
plunge.

00:38:45.849 --> 00:38:46.170
Yes.

00:38:47.324 --> 00:38:50.847
It looks like if it looks like they

00:38:50.867 --> 00:38:51.387
were like, hey,

00:38:51.427 --> 00:38:53.369
we have a camera crew here and they're

00:38:53.389 --> 00:38:54.771
only here for like another three hours.

00:38:55.791 --> 00:38:56.873
So what we should do.

00:38:56.992 --> 00:38:58.514
We don't have time for you to change

00:38:58.534 --> 00:38:59.536
in your.

00:38:59.715 --> 00:39:00.717
It's like, what do you got?

00:39:00.797 --> 00:39:02.719
We've got Kid Rock and a soft bike,

00:39:03.059 --> 00:39:07.083
cold plunge, a pool, milk, go.

00:39:08.199 --> 00:39:09.539
It was like an improv class.

00:39:09.599 --> 00:39:10.400
And they were like, all right,

00:39:10.420 --> 00:39:12.141
so what we're going to do is we're

00:39:12.161 --> 00:39:13.342
going to do fifteen push-ups.

00:39:13.661 --> 00:39:14.601
And then we're just, all right,

00:39:14.661 --> 00:39:15.262
what's the music?

00:39:15.481 --> 00:39:16.543
Ba-ba-da-ba, obviously.

00:39:16.563 --> 00:39:19.344
We're just going to do ba-ba-da-ba.

00:39:19.364 --> 00:39:19.623
Obviously.

00:39:19.643 --> 00:39:20.164
We've got Kid Rock here.

00:39:20.184 --> 00:39:21.344
We've got to promote us.

00:39:21.503 --> 00:39:22.545
It's very exercise-friendly.

00:39:23.824 --> 00:39:25.925
Like, if I were still in radio,

00:39:26.005 --> 00:39:28.907
we would be playing off this so hard.

00:39:29.867 --> 00:39:31.108
Maybe we start doing that.

00:39:31.148 --> 00:39:32.108
Is that the angle?

00:39:32.429 --> 00:39:33.889
All you'd have to do is just work

00:39:33.929 --> 00:39:34.530
out in jeans.

00:39:34.550 --> 00:39:35.909
And I feel like eighty six percent of

00:39:35.929 --> 00:39:37.150
the population will be like, oh,

00:39:37.210 --> 00:39:37.630
I get it.

00:39:37.791 --> 00:39:38.952
He's playing off of that.

00:39:39.672 --> 00:39:40.273
In my opinion,

00:39:40.313 --> 00:39:42.074
I would say you have to parody it

00:39:42.114 --> 00:39:44.375
so hard that people don't think you're

00:39:45.556 --> 00:39:46.076
advocating.

00:39:46.275 --> 00:39:47.856
I mean,

00:39:47.976 --> 00:39:49.998
even the Canadians and you know what a

00:39:50.018 --> 00:39:51.318
Canadian tuxedo is, right?

00:39:54.086 --> 00:39:56.768
uh, that's the full denim suit.

00:39:57.369 --> 00:39:57.548
Yeah.

00:39:57.588 --> 00:39:58.590
So it's denim on denim.

00:39:58.610 --> 00:40:00.050
So I had denim shirt, denim jacket,

00:40:00.070 --> 00:40:00.630
denim pants.

00:40:00.670 --> 00:40:03.371
That's a Canadian tuxedo respect to my

00:40:03.411 --> 00:40:04.552
neighbors from the, to the North.

00:40:04.652 --> 00:40:06.014
That's your, that's a Canadian tuxedo,

00:40:06.494 --> 00:40:06.813
but like,

00:40:08.474 --> 00:40:11.376
I don't even think they're cold plunging

00:40:11.416 --> 00:40:12.557
in jeans like that.

00:40:13.438 --> 00:40:14.378
You're not going to get a whole lot

00:40:14.398 --> 00:40:15.539
of range of motion out of your hips

00:40:15.559 --> 00:40:16.420
and knees after that.

00:40:16.440 --> 00:40:16.880
You know what I mean?

00:40:16.900 --> 00:40:17.820
It's feeling a little grippy.

00:40:19.818 --> 00:40:20.958
Yeah, doesn't make sense.

00:40:20.998 --> 00:40:22.278
But here's the thing.

00:40:22.639 --> 00:40:23.778
Again,

00:40:23.818 --> 00:40:25.199
we've talked about the word attention.

00:40:25.818 --> 00:40:30.119
And that even though we're talking about a

00:40:30.960 --> 00:40:31.880
silly part of the video,

00:40:31.900 --> 00:40:32.820
we're still talking about it.

00:40:33.420 --> 00:40:33.840
Correct.

00:40:34.221 --> 00:40:34.800
So the question is,

00:40:36.181 --> 00:40:38.081
is all attention good attention?

00:40:38.121 --> 00:40:39.822
I'm like, nah, I don't think it is.

00:40:41.382 --> 00:40:41.722
It's close.

00:40:41.802 --> 00:40:42.443
I think it's close.

00:40:42.483 --> 00:40:42.722
I think...

00:40:45.108 --> 00:40:47.753
We're in a noisy media environment.

00:40:48.072 --> 00:40:49.695
There's always wacky,

00:40:49.715 --> 00:40:51.836
crazy headlines almost every day.

00:40:53.498 --> 00:40:54.219
Salvatore,

00:40:54.320 --> 00:40:55.541
thank you for commenting live and joining

00:40:55.581 --> 00:40:55.802
live.

00:40:55.842 --> 00:40:57.563
He said, who works out in jeans?

00:40:58.045 --> 00:41:00.146
Jeans, hashtag strange.

00:41:01.007 --> 00:41:03.170
yeah i mean but here's the thing like

00:41:03.891 --> 00:41:05.913
we're talking about it so this is the

00:41:05.952 --> 00:41:08.335
point this is where anyone that's watching

00:41:08.356 --> 00:41:11.398
or listening that's like that's the point

00:41:11.858 --> 00:41:15.443
is doing something unique different new

00:41:16.364 --> 00:41:19.286
whatever it is and that's why there's even

00:41:19.387 --> 00:41:20.807
on like my channel doesn't get a ton

00:41:20.847 --> 00:41:22.610
of views and yours gets more and tony's

00:41:22.630 --> 00:41:23.771
gets more or whatever but like

00:41:25.474 --> 00:41:27.597
You got to be different to stand out.

00:41:27.617 --> 00:41:30.998
You have to be sometimes, I don't know,

00:41:31.018 --> 00:41:33.679
irreverent or unique or a different angle

00:41:33.739 --> 00:41:34.221
or something.

00:41:34.840 --> 00:41:36.181
So here's the lesson that I think we

00:41:36.202 --> 00:41:38.282
were working on in my podcast creator

00:41:38.322 --> 00:41:39.324
course two weeks ago,

00:41:39.364 --> 00:41:41.764
which is it might appear that there's a

00:41:41.864 --> 00:41:43.545
thousand different ways to do something.

00:41:43.686 --> 00:41:44.567
And there might be.

00:41:44.987 --> 00:41:45.927
You can pick three.

00:41:47.152 --> 00:41:48.793
And you can run the same information

00:41:48.833 --> 00:41:50.273
through your three different formats.

00:41:50.494 --> 00:41:51.554
Like I'll give you an example.

00:41:51.594 --> 00:41:52.335
Every once in a while,

00:41:52.355 --> 00:41:53.175
an idea hits me.

00:41:53.695 --> 00:41:54.476
I go to LinkedIn.

00:41:54.695 --> 00:41:56.376
I write a long LinkedIn diatribe,

00:41:56.757 --> 00:41:58.016
probably about two hundred and fifty,

00:41:58.057 --> 00:41:58.717
three hundred words.

00:41:58.918 --> 00:42:00.858
That's what I found works for me and

00:42:00.878 --> 00:42:01.458
for LinkedIn.

00:42:02.018 --> 00:42:03.860
If I get a bunch of reactions like

00:42:03.900 --> 00:42:05.420
I did to the post I launched this

00:42:05.481 --> 00:42:05.780
morning,

00:42:06.240 --> 00:42:07.561
I then turn that into a thirty to

00:42:07.601 --> 00:42:08.822
forty five second video.

00:42:09.402 --> 00:42:10.463
If that pops,

00:42:10.842 --> 00:42:12.804
I then create an Instagram carousel two or

00:42:12.824 --> 00:42:14.764
three days later to teach the idea in

00:42:14.864 --> 00:42:15.985
six to ten swipes.

00:42:17.065 --> 00:42:18.346
So it's the same idea.

00:42:19.945 --> 00:42:20.847
You're doing carousels,

00:42:20.907 --> 00:42:21.706
but video you're not,

00:42:21.726 --> 00:42:22.907
you're not doing statics, right?

00:42:22.947 --> 00:42:23.228
You're doing,

00:42:23.288 --> 00:42:24.688
you're doing all video carousel.

00:42:25.489 --> 00:42:26.268
I will do the, no,

00:42:26.509 --> 00:42:28.510
I'll do a text carousel.

00:42:28.570 --> 00:42:30.130
If it's a lesson, if it's like,

00:42:30.811 --> 00:42:31.070
if it's,

00:42:31.192 --> 00:42:33.333
if it's like here's in like six slides

00:42:33.833 --> 00:42:35.693
and I, but that's like ultra simple,

00:42:35.793 --> 00:42:38.155
like six words per slide at most.

00:42:39.144 --> 00:42:40.125
Right.

00:42:40.144 --> 00:42:40.666
Right.

00:42:40.686 --> 00:42:42.365
The audience is telling me whether this is

00:42:42.405 --> 00:42:42.905
good or not.

00:42:43.507 --> 00:42:44.226
And then I'm devoted.

00:42:44.327 --> 00:42:44.806
I'm developing.

00:42:44.967 --> 00:42:46.668
I can I can do a quick LinkedIn

00:42:46.708 --> 00:42:47.927
post or a video.

00:42:48.327 --> 00:42:48.809
Ten minutes.

00:42:49.349 --> 00:42:49.608
So I'm like,

00:42:49.628 --> 00:42:51.128
am I devoting ten minutes or an hour

00:42:51.168 --> 00:42:51.849
to this idea?

00:42:52.349 --> 00:42:54.070
And the more people like that one series

00:42:54.150 --> 00:42:55.150
I did, if blah, blah,

00:42:55.170 --> 00:42:57.032
blah company hired me, I would.

00:42:57.072 --> 00:42:58.492
These are the first three things I did.

00:42:59.291 --> 00:43:00.413
I got like one hundred thousand

00:43:00.432 --> 00:43:01.353
impressions on one.

00:43:01.693 --> 00:43:02.353
You're damn right.

00:43:02.393 --> 00:43:03.934
I'm doing ten more in the next two

00:43:03.974 --> 00:43:04.313
weeks.

00:43:04.673 --> 00:43:05.594
Then I let it go away.

00:43:06.552 --> 00:43:07.554
And then you know what comes out again

00:43:07.574 --> 00:43:08.114
in March?

00:43:08.614 --> 00:43:09.594
That old idea again.

00:43:09.735 --> 00:43:11.817
Same old gag, but maybe I twist it.

00:43:12.237 --> 00:43:14.719
Maybe it's now a different twist on if

00:43:14.938 --> 00:43:18.061
X, then Y. But if X, then Y,

00:43:18.762 --> 00:43:20.923
or before and after,

00:43:21.103 --> 00:43:22.545
those are the same formats.

00:43:22.744 --> 00:43:24.606
So what I'm trying to get at is

00:43:25.007 --> 00:43:26.949
you don't need to reinvent the wheel.

00:43:27.268 --> 00:43:29.190
Just reinvent where the wheel is.

00:43:29.550 --> 00:43:29.751
Like,

00:43:31.257 --> 00:43:33.257
we didn't understand what AI was two years

00:43:33.297 --> 00:43:33.577
ago.

00:43:33.677 --> 00:43:34.858
So we couldn't do AI, you know,

00:43:35.018 --> 00:43:36.418
could do content about AI,

00:43:36.858 --> 00:43:40.221
but we're doing if before and after you're

00:43:40.240 --> 00:43:41.521
doing before and after content,

00:43:42.081 --> 00:43:43.422
like this is where like weight loss

00:43:43.442 --> 00:43:45.402
centers or personal trainers are so great

00:43:46.003 --> 00:43:48.143
because they can visually show a change in

00:43:48.184 --> 00:43:50.425
a body similar to what you're talking

00:43:50.445 --> 00:43:51.746
about with your dad bod series.

00:43:52.445 --> 00:43:55.688
It's harder to show in two static images,

00:43:55.967 --> 00:43:57.307
someone recovering from a spinal cord

00:43:57.327 --> 00:43:57.608
injury.

00:43:57.728 --> 00:43:58.248
It's harder.

00:43:59.300 --> 00:44:01.641
I would say it's just as impactful though

00:44:01.681 --> 00:44:03.483
and needed to show people that.

00:44:03.682 --> 00:44:03.963
So we,

00:44:03.983 --> 00:44:05.302
you have to figure out what your version

00:44:05.382 --> 00:44:08.105
is right before and after this is why

00:44:08.164 --> 00:44:09.764
working and then make you the decision

00:44:10.085 --> 00:44:13.186
notice in a before and after Dave's not

00:44:13.226 --> 00:44:13.887
in the video.

00:44:14.126 --> 00:44:14.306
I mean,

00:44:14.427 --> 00:44:15.927
you're going to be your own content

00:44:15.967 --> 00:44:16.288
person,

00:44:16.547 --> 00:44:17.847
but if you were going to run someone

00:44:17.887 --> 00:44:18.088
from a,

00:44:18.489 --> 00:44:20.009
from a dad bod to what was your

00:44:20.088 --> 00:44:21.429
Roman Greek warrior,

00:44:22.402 --> 00:44:25.346
do gladiator dad bod to gladiator like

00:44:25.367 --> 00:44:27.568
there's your pitch showing that is better

00:44:27.588 --> 00:44:29.831
than telling that and that's simple and

00:44:29.851 --> 00:44:32.855
not easy so what's on the focus what's

00:44:32.875 --> 00:44:33.896
on the focus for you in the next

00:44:33.936 --> 00:44:34.197
quarter

00:44:36.916 --> 00:44:41.280
uh more content more unique angles uh my

00:44:41.320 --> 00:44:43.362
new therapist andrew is excellent in front

00:44:43.382 --> 00:44:46.364
of the video um we've got the lapel

00:44:46.403 --> 00:44:48.885
mics we did more we're doing more of

00:44:48.905 --> 00:44:50.766
that and friday tomorrow's friday we're

00:44:50.786 --> 00:44:53.367
doing some more content recording tomorrow

00:44:53.889 --> 00:44:56.070
i do i do want to start doing

00:44:56.690 --> 00:44:58.172
it's challenging with the the weather so

00:44:58.652 --> 00:45:00.532
uh so cold and plus i don't know

00:45:00.612 --> 00:45:02.293
it's not an excuse but like i think

00:45:02.333 --> 00:45:03.594
we want to do maybe we'll drive into

00:45:03.614 --> 00:45:03.976
the city

00:45:04.815 --> 00:45:06.498
uh driving to manhattan and do some more

00:45:06.538 --> 00:45:08.099
content like on like different street

00:45:08.119 --> 00:45:09.320
corners and things like that because

00:45:09.340 --> 00:45:13.043
that's something that i know uh will catch

00:45:13.063 --> 00:45:14.306
people's attention they know that

00:45:14.365 --> 00:45:16.067
intersection they they know that landmark

00:45:16.088 --> 00:45:18.469
whatever might be so i think content

00:45:18.489 --> 00:45:19.911
around that um

00:45:20.798 --> 00:45:24.599
We've also we've been using that the

00:45:24.639 --> 00:45:26.201
recording for game film,

00:45:26.221 --> 00:45:27.501
like to review game tape,

00:45:27.521 --> 00:45:30.461
meaning like we're recording through the

00:45:31.402 --> 00:45:31.762
AI app.

00:45:32.282 --> 00:45:32.583
Yeah.

00:45:32.663 --> 00:45:33.762
And also and also follow ups.

00:45:33.902 --> 00:45:34.123
Right.

00:45:34.184 --> 00:45:38.264
And so we're getting reps of recording the

00:45:38.324 --> 00:45:40.085
patient encounters that they signed off on

00:45:40.246 --> 00:45:40.905
in their intake.

00:45:42.146 --> 00:45:43.666
And the cool thing is now we don't

00:45:43.686 --> 00:45:44.186
really have time.

00:45:44.206 --> 00:45:46.088
And I do want to show you when

00:45:46.128 --> 00:45:46.987
Tony's here as well.

00:45:48.099 --> 00:45:49.840
But I think I maybe tease it to

00:45:49.860 --> 00:45:50.221
you guys,

00:45:50.260 --> 00:45:53.561
but inside of once it records a call

00:45:53.601 --> 00:45:55.362
or an interaction or a patient encounter

00:45:55.382 --> 00:45:55.762
or whatever,

00:45:56.603 --> 00:45:59.344
you can go into the profile or you

00:45:59.364 --> 00:46:01.465
can go into the system, the app,

00:46:02.166 --> 00:46:03.706
even on desktop or mobile,

00:46:04.246 --> 00:46:08.068
and there's a digital audio called Coach

00:46:08.128 --> 00:46:08.449
Dean.

00:46:08.489 --> 00:46:10.489
So like Coach Dean Naismith,

00:46:10.510 --> 00:46:12.751
the guy that coached Jordan at UNC.

00:46:12.990 --> 00:46:14.150
Did I tell you about this Coach Dean

00:46:14.190 --> 00:46:14.532
thing at all?

00:46:15.211 --> 00:46:15.351
No.

00:46:16.262 --> 00:46:16.822
Okay.

00:46:16.864 --> 00:46:17.423
So you can,

00:46:17.623 --> 00:46:19.065
you can pull up coach Dean and you

00:46:19.085 --> 00:46:19.626
can sit, you know,

00:46:19.666 --> 00:46:21.246
you press a button and it basically is

00:46:21.266 --> 00:46:21.927
like a phone call.

00:46:21.967 --> 00:46:22.288
You like,

00:46:22.347 --> 00:46:23.909
it rings coach Dean and coach Dean's like,

00:46:24.289 --> 00:46:25.369
Hey Dave, what's going on?

00:46:25.889 --> 00:46:27.291
And so I can say, Hey coach,

00:46:27.692 --> 00:46:28.192
Hey coach Dean,

00:46:28.211 --> 00:46:31.554
can you pull up that most recent physical

00:46:31.594 --> 00:46:33.817
therapy visit that I had with Jimmy McKay

00:46:34.496 --> 00:46:36.878
and tell me how I did, like,

00:46:36.918 --> 00:46:38.139
tell me how I performed or whatever.

00:46:38.940 --> 00:46:40.402
Typically coach Dean will say things like,

00:46:41.824 --> 00:46:43.925
Hey, the greeting was great.

00:46:44.365 --> 00:46:45.706
You didn't really set an agenda.

00:46:46.246 --> 00:46:47.027
You didn't, you know,

00:46:47.126 --> 00:46:47.927
manage their expectations.

00:46:47.967 --> 00:46:49.288
You didn't really manage Jimmy's

00:46:49.327 --> 00:46:49.967
expectations.

00:46:50.007 --> 00:46:51.068
You kind of just went right into

00:46:51.108 --> 00:46:51.489
treatment.

00:46:51.969 --> 00:46:52.769
The treatment was great.

00:46:53.030 --> 00:46:54.150
You own the treatment part.

00:46:54.489 --> 00:46:56.391
There was back and forth rapport, blah,

00:46:56.411 --> 00:46:56.710
blah, blah.

00:46:56.931 --> 00:46:57.831
And then at the end of the visit,

00:46:58.331 --> 00:46:59.871
you also weren't really,

00:47:00.072 --> 00:47:01.733
you didn't lock Jimmy in for the next

00:47:01.773 --> 00:47:01.992
visit.

00:47:02.032 --> 00:47:03.454
You didn't say the next date and time

00:47:03.534 --> 00:47:04.114
of that visit.

00:47:04.373 --> 00:47:05.574
You kind of left it up to like,

00:47:05.635 --> 00:47:06.514
all right, I'll text you.

00:47:06.534 --> 00:47:07.094
You text me.

00:47:07.135 --> 00:47:07.795
We're kind of busy.

00:47:07.876 --> 00:47:08.675
All right, I got to run.

00:47:09.175 --> 00:47:09.896
And you,

00:47:09.916 --> 00:47:11.797
Jimmy leaves our office or the therapist

00:47:11.838 --> 00:47:12.878
leaves the home visit or whatever.

00:47:13.318 --> 00:47:14.960
So that's how we're using it to get

00:47:15.380 --> 00:47:17.001
feedback on how the visit,

00:47:17.740 --> 00:47:18.902
how they performed in the visit.

00:47:20.643 --> 00:47:21.523
But just doing that,

00:47:21.702 --> 00:47:23.304
I recorded a couple of weeks ago,

00:47:24.445 --> 00:47:27.126
a video of coach Dean talking with

00:47:28.047 --> 00:47:31.972
my physical therapist dr andrew as we were

00:47:31.992 --> 00:47:33.673
and now it was like no patient identified

00:47:33.693 --> 00:47:36.137
information obviously but i did an

00:47:36.456 --> 00:47:38.219
instagram story about that and i'm like

00:47:38.239 --> 00:47:40.121
you know what this is similar to what

00:47:40.161 --> 00:47:41.682
i showed you earlier of the guy greg

00:47:41.722 --> 00:47:43.445
yuna talking to chat gbt

00:47:44.425 --> 00:47:46.987
in a way that's basically like his digital

00:47:47.007 --> 00:47:48.909
assistant, like talking about like, hey,

00:47:48.929 --> 00:47:49.989
what's on my calendar today?

00:47:50.269 --> 00:47:50.911
Hey, Greg,

00:47:50.951 --> 00:47:52.132
make sure you got to call your dad.

00:47:52.172 --> 00:47:52.851
It's his birthday.

00:47:52.972 --> 00:47:54.293
And you have this meeting and you have

00:47:54.313 --> 00:47:56.014
this meeting and whatever.

00:47:56.135 --> 00:47:57.536
And this thing is coming up in the

00:47:57.576 --> 00:47:58.956
next day or two or whatever.

00:47:59.664 --> 00:48:02.007
So just that in itself is content.

00:48:02.068 --> 00:48:03.929
And so we'll be probably putting out

00:48:03.949 --> 00:48:06.913
content around that in terms of how we're

00:48:07.012 --> 00:48:09.315
using it and that it's different because

00:48:09.335 --> 00:48:11.757
there's no physical therapist that is

00:48:12.039 --> 00:48:15.362
producing AI content or content that is

00:48:15.663 --> 00:48:17.143
the therapist or the business owner,

00:48:17.164 --> 00:48:18.746
the practice owner talking to some

00:48:18.766 --> 00:48:19.646
therapist

00:48:19.867 --> 00:48:23.028
ai assistant about hey how can i help

00:48:23.048 --> 00:48:24.590
my team better or how can we help

00:48:24.610 --> 00:48:27.172
our clients better or whatever and again

00:48:27.431 --> 00:48:28.833
maybe that'll be a dud but it'll be

00:48:29.054 --> 00:48:31.494
it'll be a unique different angle so to

00:48:31.514 --> 00:48:33.496
answer your question we're trying i'm

00:48:33.516 --> 00:48:35.038
trying to come up with unique and

00:48:35.077 --> 00:48:37.059
different angles that are different than

00:48:37.099 --> 00:48:40.021
like hey we we evaluate and treat back

00:48:40.041 --> 00:48:42.682
pain we help you know busy new yorkers

00:48:42.702 --> 00:48:44.443
get out of back pain and overcome chronic

00:48:44.483 --> 00:48:44.664
pain

00:48:45.364 --> 00:48:46.965
And so again, just going further,

00:48:47.025 --> 00:48:48.945
further up at the top of the funnel

00:48:49.306 --> 00:48:51.427
above the marketing funnel,

00:48:51.467 --> 00:48:52.226
but the attention.

00:48:52.907 --> 00:48:53.226
Attention.

00:48:54.887 --> 00:48:57.568
Look at what higher ticket industries are

00:48:57.608 --> 00:48:57.947
doing.

00:48:58.327 --> 00:48:59.568
The thing that you're talking about,

00:49:00.668 --> 00:49:03.889
high ticket sales, auto, yacht,

00:49:04.269 --> 00:49:04.909
real estate.

00:49:05.150 --> 00:49:05.650
They do this.

00:49:06.170 --> 00:49:06.829
They've been doing this.

00:49:06.849 --> 00:49:09.411
They record sessions all the time from

00:49:09.431 --> 00:49:11.791
their cold callers or SDRs.

00:49:12.092 --> 00:49:13.331
They've been doing it for years.

00:49:14.599 --> 00:49:16.219
there's that statistic, right?

00:49:16.239 --> 00:49:19.362
That a patient gets interrupted by a,

00:49:19.663 --> 00:49:22.204
by a medical provider within somebody has

00:49:22.244 --> 00:49:23.646
the staff, two seconds.

00:49:23.766 --> 00:49:24.407
I'm making that up.

00:49:25.427 --> 00:49:26.148
You can see that.

00:49:26.447 --> 00:49:27.949
Like we know that and we still do

00:49:28.010 --> 00:49:29.570
it, but now you can see it.

00:49:30.452 --> 00:49:32.652
It can measure how many words you say

00:49:32.713 --> 00:49:35.615
versus them in hockey.

00:49:35.775 --> 00:49:37.336
It's a, or basketball,

00:49:37.356 --> 00:49:39.378
it's ball possession, right?

00:49:40.440 --> 00:49:41.240
Talk possession.

00:49:41.380 --> 00:49:42.641
How many words did they get out?

00:49:42.862 --> 00:49:44.443
What was the tone or the sentiment?

00:49:44.882 --> 00:49:45.943
You could tell me what you thought it

00:49:45.983 --> 00:49:47.463
was, and then we can look, well,

00:49:47.483 --> 00:49:48.244
let's go to the tape.

00:49:48.545 --> 00:49:49.065
That's actually,

00:49:49.244 --> 00:49:50.686
you think you're actually creating a

00:49:50.726 --> 00:49:52.025
really great environment for people to

00:49:52.085 --> 00:49:54.007
tell you their deepest, darkest secrets.

00:49:54.487 --> 00:49:55.268
Turns out you're not.

00:49:55.568 --> 00:49:56.487
That's your perception.

00:49:56.867 --> 00:49:57.668
That ain't reality.

00:49:58.108 --> 00:49:59.929
And now long-term, you can see

00:50:01.431 --> 00:50:03.353
how does this therapist get people to come

00:50:03.393 --> 00:50:06.356
back and stay longer and come back for

00:50:06.416 --> 00:50:07.197
multiple whatever?

00:50:07.257 --> 00:50:08.818
It's like, ah, turns out it's the,

00:50:09.099 --> 00:50:10.199
it's the noises that are coming out of

00:50:10.219 --> 00:50:12.621
the mouth hole and not the magic fingers.

00:50:12.641 --> 00:50:13.382
Like who, who would have knew?

00:50:13.563 --> 00:50:13.943
Who knew?

00:50:14.403 --> 00:50:16.005
We knew there was no way to track

00:50:16.045 --> 00:50:16.144
it.

00:50:16.306 --> 00:50:17.586
And now there is and measure it.

00:50:17.666 --> 00:50:18.146
And now there is.

00:50:19.349 --> 00:50:21.670
I'll have to show you, uh, and Tony,

00:50:21.690 --> 00:50:23.432
I want another call, but, um,

00:50:24.400 --> 00:50:26.963
The analytics of this app is insane.

00:50:27.023 --> 00:50:27.903
It gives all of that,

00:50:27.923 --> 00:50:29.664
what you just said, the talk ratio,

00:50:30.286 --> 00:50:32.268
how many minutes the therapist is

00:50:32.307 --> 00:50:32.768
speaking,

00:50:33.168 --> 00:50:35.311
how many minutes the client is speaking.

00:50:36.391 --> 00:50:39.335
There's different other metrics of the

00:50:39.355 --> 00:50:42.918
interruptions and who went on the longest

00:50:42.978 --> 00:50:44.940
monologue until the other person spoke or

00:50:44.960 --> 00:50:45.201
whatever.

00:50:45.240 --> 00:50:46.422
There's all these different metrics.

00:50:46.963 --> 00:50:47.643
And for us,

00:50:47.664 --> 00:50:49.327
we're looking at it as like, I mean,

00:50:49.447 --> 00:50:50.829
it's different for different patients.

00:50:50.849 --> 00:50:52.753
So some of our clients might be seventy

00:50:52.813 --> 00:50:55.056
or eighty and maybe they don't talk as

00:50:55.117 --> 00:50:55.317
much.

00:50:55.356 --> 00:50:58.081
But then there's some clients that are

00:50:58.603 --> 00:50:59.204
have different

00:51:00.835 --> 00:51:02.956
like fears and anxieties or nervous or

00:51:02.976 --> 00:51:04.757
whatever and like they're talking more and

00:51:04.878 --> 00:51:06.998
like they're talking sixty or seventy

00:51:07.039 --> 00:51:09.159
percent of the interaction but then

00:51:09.199 --> 00:51:11.121
sometimes the therapist is talking fifty

00:51:11.181 --> 00:51:12.902
sixty seventy percent of the interaction

00:51:12.942 --> 00:51:14.603
it's wild to see the difference and but

00:51:14.943 --> 00:51:16.884
but then i talk with my therapist in

00:51:16.963 --> 00:51:18.885
person or on a zoom call for coaching

00:51:18.925 --> 00:51:21.206
and mentorship and we riff on that we're

00:51:21.226 --> 00:51:23.108
like okay this is here's what the

00:51:23.148 --> 00:51:25.108
analytics says let's ask coach dean let's

00:51:25.268 --> 00:51:27.090
ask coach dean how it went or whatever

00:51:27.989 --> 00:51:30.052
and it's so much collaboration so in the

00:51:30.132 --> 00:51:32.775
future we should even be recording that

00:51:32.795 --> 00:51:34.036
stuff as long as it's not saying the

00:51:34.076 --> 00:51:36.458
patient's right or client's name or any

00:51:36.518 --> 00:51:38.360
other uh protected health information or

00:51:38.380 --> 00:51:40.222
whatever but that could be recorded where

00:51:40.262 --> 00:51:42.543
it's like coach dean on the screen myself

00:51:42.824 --> 00:51:44.445
myself and the therapist there we're doing

00:51:44.485 --> 00:51:47.228
like a a session that's basically meant to

00:51:47.409 --> 00:51:49.371
optimize our performance but also so that

00:51:49.391 --> 00:51:51.932
we just help more people and that could

00:51:51.952 --> 00:51:52.434
be content

00:51:55.086 --> 00:51:55.987
Um,

00:51:56.007 --> 00:52:00.389
you get to see something and then actually

00:52:00.409 --> 00:52:01.769
be able to walk away with actionable

00:52:01.969 --> 00:52:02.530
steps.

00:52:02.670 --> 00:52:05.090
I mean, that was the low tech version.

00:52:05.110 --> 00:52:05.510
I mean,

00:52:05.570 --> 00:52:08.072
I literally used a cassette tape when I

00:52:08.092 --> 00:52:09.733
was in radio is you would sit down

00:52:09.753 --> 00:52:10.512
in front of your boss.

00:52:10.793 --> 00:52:13.393
He would just hit fast forward and then

00:52:13.474 --> 00:52:14.393
randomly hit play.

00:52:14.474 --> 00:52:15.715
And you'd listen to just you,

00:52:15.755 --> 00:52:18.635
the broadcaster for like two minutes or

00:52:18.695 --> 00:52:20.356
ten minutes until he heard.

00:52:20.416 --> 00:52:21.697
And he'd just be there like shuffling

00:52:21.717 --> 00:52:22.418
through his papers.

00:52:22.797 --> 00:52:23.277
I'd be there.

00:52:24.681 --> 00:52:26.286
not in my stomach waiting for them to

00:52:26.326 --> 00:52:27.347
find something wrong,

00:52:27.869 --> 00:52:29.032
but kudos to my boss.

00:52:29.112 --> 00:52:31.255
Cause for four years I never left and

00:52:31.275 --> 00:52:34.282
like felt less than he always using it

00:52:34.302 --> 00:52:34.943
the right way.

00:52:36.552 --> 00:52:38.454
And he wouldn't do it as cheesy as,

00:52:38.534 --> 00:52:39.215
what do they call that?

00:52:39.235 --> 00:52:41.376
Like the compliment sandwich where it's

00:52:41.416 --> 00:52:42.338
like, that was great.

00:52:42.438 --> 00:52:43.217
This need work.

00:52:43.539 --> 00:52:44.498
That was awesome too.

00:52:45.320 --> 00:52:47.262
He really was like super open-ended and

00:52:47.282 --> 00:52:48.742
was like, what did you think about that?

00:52:49.302 --> 00:52:50.744
And the beginning I would be super,

00:52:50.905 --> 00:52:52.885
like my first couple months or years

00:52:52.925 --> 00:52:55.108
there, I was super defensive, right?

00:52:56.009 --> 00:52:56.588
I screwed that up.

00:52:57.750 --> 00:52:59.090
He was also from California.

00:52:59.130 --> 00:53:01.293
Dude was very, very chill.

00:53:01.333 --> 00:53:02.853
He was like, I think everything's great,

00:53:02.873 --> 00:53:04.335
but where do you want this to go?

00:53:04.534 --> 00:53:05.635
I'm like, what do you mean?

00:53:05.655 --> 00:53:06.096
Next week?

00:53:06.115 --> 00:53:07.197
He's like, no, in your career.

00:53:07.317 --> 00:53:09.199
I'm like, oh, you're here to help me,

00:53:09.559 --> 00:53:11.579
not penalize me.

00:53:11.619 --> 00:53:12.681
I'm like, got it.

00:53:13.081 --> 00:53:14.141
As soon as I felt that,

00:53:14.222 --> 00:53:14.643
I was like,

00:53:15.574 --> 00:53:15.894
Cool.

00:53:16.054 --> 00:53:16.275
Okay.

00:53:16.394 --> 00:53:17.135
Still was awkward.

00:53:17.235 --> 00:53:18.617
I mean, you hate hearing your own voice,

00:53:18.757 --> 00:53:20.398
but doing it for twenty five years still

00:53:20.458 --> 00:53:20.757
sucks.

00:53:21.838 --> 00:53:22.759
But you just get you don't get over

00:53:22.778 --> 00:53:22.818
it.

00:53:22.838 --> 00:53:23.760
You just get past it.

00:53:24.340 --> 00:53:26.161
So for anybody like using this,

00:53:26.380 --> 00:53:28.563
if it feels weird, that's sort of normal.

00:53:29.003 --> 00:53:30.324
But zoom out and look at the big

00:53:30.364 --> 00:53:30.704
picture.

00:53:30.764 --> 00:53:32.085
It's like it's to make you better.

00:53:32.324 --> 00:53:33.144
And it does.

00:53:33.324 --> 00:53:33.505
I mean,

00:53:34.286 --> 00:53:35.847
God bless everybody in PT school who was

00:53:35.867 --> 00:53:36.788
trying to get us to write those

00:53:36.827 --> 00:53:37.447
reflections.

00:53:37.927 --> 00:53:39.028
Reflection is good,

00:53:39.068 --> 00:53:40.750
but me sitting down to write a thousand

00:53:40.789 --> 00:53:42.951
words because I was told to do it

00:53:42.971 --> 00:53:43.472
in a class,

00:53:43.711 --> 00:53:44.992
that didn't do anything for me.

00:53:45.532 --> 00:53:46.733
Reflecting works,

00:53:46.853 --> 00:53:48.914
but how you do it is terribly important.

00:53:48.954 --> 00:53:50.195
And I think now we have some tools

00:53:50.235 --> 00:53:52.416
to make that better, better, better.

00:53:54.177 --> 00:53:55.739
How about, uh, I'll ask you,

00:53:55.938 --> 00:53:57.079
you asked the question to me,

00:53:57.139 --> 00:53:57.820
how about for you?

00:53:57.860 --> 00:53:58.641
What are you working on?

00:53:58.701 --> 00:53:59.922
How might you use some of this?

00:54:00.443 --> 00:54:03.724
Any different ideas, content strategies?

00:54:04.105 --> 00:54:05.847
Yeah.

00:54:06.126 --> 00:54:09.530
It's, it's not a cute thing anymore.

00:54:09.889 --> 00:54:12.411
It's like the first thing I'm going to

00:54:12.472 --> 00:54:13.813
now, like it's, you know,

00:54:13.833 --> 00:54:14.753
it took me this long.

00:54:14.793 --> 00:54:15.594
Like it was always in my,

00:54:15.793 --> 00:54:16.554
it's been in my last,

00:54:16.614 --> 00:54:17.856
in my top three for the last two

00:54:17.876 --> 00:54:18.135
years.

00:54:18.536 --> 00:54:20.117
Now it's typically the first or second

00:54:20.137 --> 00:54:20.938
thing I go to.

00:54:21.818 --> 00:54:21.958
Um,

00:54:23.791 --> 00:54:24.753
And it's just able to amplify.

00:54:24.773 --> 00:54:25.813
I mean, I'm a team of one.

00:54:26.034 --> 00:54:26.333
So, I mean,

00:54:26.353 --> 00:54:27.695
I'm just winging most of this stuff.

00:54:29.976 --> 00:54:30.836
I mean, it's helped me.

00:54:32.621 --> 00:54:34.081
I looked at the biggest log jams.

00:54:34.161 --> 00:54:36.242
The biggest log jams for me, ironically,

00:54:36.262 --> 00:54:38.264
weren't finding guests or good topics.

00:54:38.643 --> 00:54:40.105
It was processing everything.

00:54:40.465 --> 00:54:42.346
It was the thumbnails and the titles and

00:54:42.365 --> 00:54:43.045
the descriptions.

00:54:43.425 --> 00:54:44.666
The things that I don't even know,

00:54:44.907 --> 00:54:45.586
do they matter?

00:54:46.166 --> 00:54:47.387
I listen to a lot of podcasts.

00:54:47.688 --> 00:54:49.108
I hardly ever look at the description.

00:54:49.628 --> 00:54:50.208
Hardly ever.

00:54:50.469 --> 00:54:52.730
Maybe the title, maybe the thumbnail,

00:54:52.750 --> 00:54:53.391
because that's quick.

00:54:54.030 --> 00:54:54.530
But for me,

00:54:54.592 --> 00:54:55.652
I needed to look past that.

00:54:55.813 --> 00:54:57.673
So, I mean, I told you my big,

00:54:57.713 --> 00:54:57.914
hairy,

00:54:57.934 --> 00:54:59.315
audacious goal was three hundred and sixty

00:54:59.335 --> 00:55:01.777
five episodes in a calendar year.

00:55:02.217 --> 00:55:03.938
I'm on pace for six hundred and something.

00:55:04.119 --> 00:55:04.260
Now,

00:55:04.500 --> 00:55:05.561
I might want to take a month off

00:55:05.601 --> 00:55:07.661
in June and I can because I'm,

00:55:07.802 --> 00:55:08.023
you know,

00:55:08.882 --> 00:55:11.045
I'm plus three sixty five over three sixty

00:55:11.105 --> 00:55:11.465
five.

00:55:12.365 --> 00:55:14.788
But the goal isn't just crank out three

00:55:14.827 --> 00:55:15.648
sixty five.

00:55:15.789 --> 00:55:18.510
It's can I do three sixty five a

00:55:18.550 --> 00:55:19.052
minuses?

00:55:20.559 --> 00:55:21.960
Like, I want good.

00:55:22.340 --> 00:55:23.742
I don't ever actually go for the A+,

00:55:23.762 --> 00:55:24.682
because I've never hit one.

00:55:25.184 --> 00:55:25.543
But, like,

00:55:26.224 --> 00:55:27.585
I want other people to see that, too.

00:55:27.846 --> 00:55:28.726
That it's not the,

00:55:28.987 --> 00:55:30.708
let's polish every word and make it a...

00:55:31.128 --> 00:55:33.150
I don't make Avenger movies.

00:55:33.590 --> 00:55:34.411
I make radio.

00:55:34.612 --> 00:55:36.193
I think you can do it, too,

00:55:36.233 --> 00:55:38.655
with these things and these things.

00:55:38.815 --> 00:55:40.757
It's possible and greatly needed for your

00:55:40.797 --> 00:55:41.878
business and your community.

00:55:42.018 --> 00:55:46.420
So... Party shots?

00:55:46.440 --> 00:55:46.981
Party shots.

00:55:47.481 --> 00:55:47.681
I mean,

00:55:47.722 --> 00:55:49.204
we kind of riffed on it already, but...

00:55:51.288 --> 00:55:51.487
Again,

00:55:51.527 --> 00:55:53.869
just putting out more video and then being

00:55:53.929 --> 00:55:56.411
mindful of not putting out the same old

00:55:56.451 --> 00:55:58.090
stuff that you've already seen from every

00:55:58.112 --> 00:56:00.472
other physical therapist or healthcare

00:56:00.492 --> 00:56:01.492
provider or whatever.

00:56:02.173 --> 00:56:04.474
At least for me, I don't, respectfully,

00:56:04.594 --> 00:56:05.675
anyone watching or listening,

00:56:06.115 --> 00:56:06.737
whatever you do,

00:56:06.777 --> 00:56:08.356
you're gonna do and it doesn't affect me.

00:56:09.458 --> 00:56:09.958
one iota.

00:56:10.458 --> 00:56:10.858
But for me,

00:56:10.958 --> 00:56:13.402
I want to think outside of the box,

00:56:13.862 --> 00:56:14.842
do things differently.

00:56:15.202 --> 00:56:17.304
Jimmy and Tony have pushed me or nudged

00:56:17.344 --> 00:56:18.686
me immensely over the years,

00:56:18.826 --> 00:56:20.728
especially in the last two years or so.

00:56:21.449 --> 00:56:23.851
And like Tony says, like if you,

00:56:23.951 --> 00:56:24.331
you know, Dave,

00:56:24.371 --> 00:56:25.853
if you go to like a pizza place,

00:56:25.873 --> 00:56:27.094
like how come you don't record it?

00:56:27.690 --> 00:56:28.391
Like now,

00:56:28.492 --> 00:56:29.914
of course I was trying to do some

00:56:29.954 --> 00:56:31.597
content in Puerto Rico and then it's like

00:56:31.956 --> 00:56:32.677
my family.

00:56:32.739 --> 00:56:33.880
So there's the balance of like,

00:56:33.900 --> 00:56:35.583
we're trying to do like family stuff and

00:56:36.304 --> 00:56:38.527
I'm trying to get my road microphone set

00:56:38.567 --> 00:56:40.028
up and the waves are crashing on this,

00:56:40.309 --> 00:56:41.130
this pier.

00:56:41.210 --> 00:56:42.652
Uh, and, uh,

00:56:43.233 --> 00:56:43.434
you know,

00:56:43.715 --> 00:56:44.956
there's the balance there of like, okay,

00:56:45.036 --> 00:56:45.315
when,

00:56:45.436 --> 00:56:46.436
when do I need to like turn it

00:56:46.516 --> 00:56:48.099
off and just do the family stuff,

00:56:48.119 --> 00:56:50.181
which of course is vitally important.

00:56:50.240 --> 00:56:52.463
But if you see an angle,

00:56:52.503 --> 00:56:54.766
you think of an idea, whatever, for me,

00:56:54.945 --> 00:56:55.246
it's just,

00:56:55.505 --> 00:56:56.586
I'm trying to capture it and want to

00:56:56.606 --> 00:56:57.208
put it out there.

00:56:57.728 --> 00:56:59.530
And so just, uh,

00:56:59.630 --> 00:57:01.411
Alex Ramosi says it knew better or

00:57:01.452 --> 00:57:01.833
different.

00:57:01.972 --> 00:57:02.413
And so, uh,

00:57:06.440 --> 00:57:08.460
we're trying to be different and of course

00:57:09.181 --> 00:57:11.382
new angles and new unique approaches and

00:57:11.402 --> 00:57:13.483
all that but different content that you

00:57:13.523 --> 00:57:15.023
don't see from other physical therapists

00:57:15.123 --> 00:57:17.646
or physical therapy practices or even even

00:57:17.686 --> 00:57:19.907
healthcare providers so maybe it is things

00:57:19.967 --> 00:57:22.867
like having pizza at some place in new

00:57:22.887 --> 00:57:24.708
york city that has nothing to do with

00:57:25.028 --> 00:57:27.831
your core business again it's just top top

00:57:27.951 --> 00:57:30.112
of the above the marketing funnel it's the

00:57:30.211 --> 00:57:32.492
top of the attention funnel to try to

00:57:32.512 --> 00:57:34.173
get more folks into your world

00:57:35.048 --> 00:57:35.768
Yep, agreed.

00:57:37.070 --> 00:57:39.210
I would say, yeah, I reiterate this.

00:57:39.250 --> 00:57:41.070
And if I'm going to give presentations on

00:57:41.110 --> 00:57:43.190
communications at organizations,

00:57:43.990 --> 00:57:45.092
healthcare organizations,

00:57:45.112 --> 00:57:46.751
like APTA organizations,

00:57:46.851 --> 00:57:47.952
and I want to dumb it down,

00:57:48.211 --> 00:57:49.952
but I like parallels, frequency,

00:57:50.152 --> 00:57:52.452
intensity, time, type, volume,

00:57:52.492 --> 00:57:54.974
progression, exercise principles.

00:57:56.581 --> 00:57:57.702
their communication principles.

00:57:58.181 --> 00:57:59.623
Right now in in twenty twenty six,

00:57:59.764 --> 00:58:02.525
I'm just like, OK, I've got my intensity,

00:58:02.585 --> 00:58:04.487
time, type, volume and progression down.

00:58:04.967 --> 00:58:06.068
I'm focused on frequency.

00:58:06.389 --> 00:58:08.391
Can I now run a three hundred and

00:58:08.431 --> 00:58:09.972
sixty five things through that?

00:58:10.353 --> 00:58:13.114
The answer is yes, you can too.

00:58:13.755 --> 00:58:16.838
But if you honestly can't recognize that

00:58:16.898 --> 00:58:19.641
someone from your organization needs to.

00:58:19.800 --> 00:58:20.400
I see this all.

00:58:20.440 --> 00:58:21.362
Look, look at this.

00:58:21.722 --> 00:58:23.043
Go to any APTA

00:58:25.056 --> 00:58:27.599
state chapter website or academy or

00:58:27.800 --> 00:58:29.461
whatever, orthopedics, geriatrics,

00:58:29.481 --> 00:58:30.382
pediatrics, whatever.

00:58:30.862 --> 00:58:33.105
They all have president, vice president,

00:58:33.346 --> 00:58:34.726
secretary, treasurer.

00:58:34.987 --> 00:58:36.909
You know those four, right?

00:58:37.349 --> 00:58:40.132
Leader, co-leader, secretary,

00:58:40.213 --> 00:58:42.114
I don't know, organization, treasurer,

00:58:42.414 --> 00:58:42.675
money.

00:58:43.456 --> 00:58:46.496
it is the fact that more of these

00:58:46.536 --> 00:58:49.978
organizations in their executive committee

00:58:50.358 --> 00:58:52.860
don't have a fifth finger i'll use the

00:58:52.900 --> 00:58:54.940
finger analogy the thumb where's your

00:58:54.960 --> 00:58:58.682
comms person that person should not be a

00:58:58.762 --> 00:59:01.503
committee that person is either a leader

00:59:01.623 --> 00:59:04.244
on your board or you are invisible like

00:59:04.949 --> 00:59:07.789
And we understand being visible is not

00:59:07.849 --> 00:59:08.590
optional anymore.

00:59:08.891 --> 00:59:11.152
You are not the authority because you are

00:59:11.291 --> 00:59:12.331
APTA New York.

00:59:12.972 --> 00:59:13.992
I love you, APTA New York.

00:59:14.012 --> 00:59:14.733
But if I'll see you,

00:59:14.753 --> 00:59:15.733
I don't understand you.

00:59:15.753 --> 00:59:16.514
If I don't understand you,

00:59:17.014 --> 00:59:17.994
I'm on to the next thing.

00:59:18.574 --> 00:59:19.514
So visibility is not,

00:59:19.594 --> 00:59:20.376
here's my parting shot.

00:59:20.715 --> 00:59:23.597
Visibility is not optional in twenty

00:59:23.637 --> 00:59:24.818
twenty six.

00:59:24.838 --> 00:59:25.797
We're back on Tuesday.

00:59:25.818 --> 00:59:27.579
Dave,

00:59:27.619 --> 00:59:29.099
good luck recovering from Puerto Rico.

00:59:29.199 --> 00:59:30.480
And I want to see more dad bod,

00:59:30.539 --> 00:59:32.101
more dad bod over the weekend.

00:59:34.126 --> 00:59:34.387
That's it.

00:59:34.407 --> 00:59:34.666
We're out.

00:59:34.686 --> 00:59:36.108
Boys, what the hell are you doing?

00:59:36.148 --> 00:59:38.969
Follow Tony Maritano on YouTube at Total

00:59:39.010 --> 00:59:40.050
Therapy Solution.

00:59:40.090 --> 00:59:41.112
Find Dave Kittle at

00:59:41.132 --> 00:59:44.313
conciergepainrelief.com and on YouTube at

00:59:44.333 --> 00:59:45.514
The Dave Kittle Show.

00:59:45.835 --> 00:59:48.978
And follow Jimmy McKay at PT Podcasts on

00:59:48.998 --> 00:59:50.139
YouTube, the socials,

00:59:50.239 --> 00:59:52.019
and wherever you binge podcasts you

00:59:52.039 --> 00:59:53.702
pretend are for CEUs.

00:59:54.021 --> 00:59:55.443
And hey, just a reminder,

00:59:55.943 --> 00:59:57.224
none of this was for advice.

00:59:57.244 --> 00:59:58.585
This was for entertainment only.

00:59:59.045 --> 01:00:00.427
Our lawyers say that counts.

01:00:00.507 --> 01:00:01.246
Thanks, Keith.