In this episode, Jimmy, Dave, and Tony go deep into the evolving world of physical therapy, self-pay models, and the surprising economics of "train the trainer" models — including caregivers and personal trainers stepping into rehab roles.
00:00 - Intro: Coaching Caregivers & Trainers?
02:35 - Why Yanni’s model wouldn’t work 1-on-1
04:30 - Train the trainer: scam or strategy?
07:40 - Real-life example: training personal trainers for high net worth clients
10:12 - Talking numbers: $2K–$5K for short-term consulting?
13:45 - Client perception vs. price: mid-tier care model
16:10 - What if the caregiver is a spouse or child?
18:50 - The risk: trainers claiming to be “rehab pros”
22:40 - Dave’s fear: giving away your IP?
26:00 - Why PTs should think like restaurants (value meals!)
29:20 - Supersize it: self-pay services + product sales
32:10 - Massage guns & missed revenue streams
35:00 - Satire: Stim Nap™, CPT Sauce™, SuctionX™
38:42 - The burnout talk: PT students losing hope
41:20 - Asking for a raise the right way
43:00 - Final thoughts + guest links
We unpack:
• Why training caregivers or trainers might be the future of scalable PT.
• The real risks when unlicensed individuals start acting like rehab pros.
• Lifetime value of self-pay patients vs. quick-turn training models.
• What PTs can learn from the fast-food model: visits as value meals, and the "supersize" upsell approach.
• Hilarious sponsor pitches: ZapNap, CPT Sauce, and SuctionX make an appearance.
• Advice for PTs burned out or disillusioned with the profession.
• How to confidently ask for more money — and what your boss actually thinks when you do.
???? Guest shoutouts:
• The Dave Kittle Show (https://www.youtube.com/@thedavekittleshow)
• Total Therapy Solution on YouTube (https://www.youtube.com/c/MedicareBilling)
• PT Pintcast (https://ptpintcast.com/)
???? Whether you're a clinic owner, employee, student, or side-hustler in PT — this one's packed with strategy, honesty, and a good dose of sarcasm.
