PPS Week is here — but is the profession stuck in the past when it comes to media? Jimmy, Dave, and Tony dive into why the live stream pitch matters, how Prompt’s bold move is a glimpse of the future, and why PTs need to message smarter, faster, and louder.
👉 Subscribe for smart, no-fluff conversations around the business of PT: [link]
📍 Chapters: 00:00 - Intro & Espresso Mishap ☕
01:30 - The PPS Live Stream Idea 💡
04:45 - Why Most PTs Can’t Attend 😩
07:10 - The Auntie Anne’s Pretzel Strategy 🥨
09:00 - Prompt Proves the Concept 🎥
12:45 - The Mistake with the APTA Expo Stage 🎤
16:20 - The Missed Opportunity: Streaming vs. Recording 🔴
20:30 - Shark Week for Physical Therapy? 🦈
24:00 - Primary Care PT Controversy 👀
28:00 - What Primary MSK Care Should Really Mean 🧠
31:00 - Messaging, Headlines & MrBeast Strategy 💥
35:00 - Emotion Over Features in Marketing 🎯
39:15 - Neil Patel Drops Truth for PTs 📢
42:00 - Expert Brands vs Big Follower Counts ⚖️
46:00 - Morning Shows & Slippery UX 🥿
49:30 - PT Clinics Need Frictionless Booking 🔁
54:00 - Future of EMRs: Simpler, Smarter, Smoother 🤖
59:00 - Tony's Parting Shot & Jimmy’s New Idea 💬
📢 Want us at your next event? Hit us up to bring PT media to life — live, unfiltered, and everywhere.
